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class="ecl-breadcrumb__segment ecl-breadcrumb__current-page" data-ecl-breadcrumb-item="static" aria-current="page"><span>LIFE at the heart of #WaterWiseEU campaign </span></li></ol></nav><div class="ecl-page-header__info"><ul class="ecl-page-header__meta"><li class="ecl-page-header__meta-item">News article</li><li class="ecl-page-header__meta-item">14 November 2024</li><li class="ecl-page-header__meta-item">European Climate, Infrastructure and Environment Executive Agency</li><li class="ecl-page-header__meta-item">2 min read</li></ul><h1 class="ecl-page-header__title"><span>LIFE at the heart of #WaterWiseEU campaign </span></h1></div><div class="ecl-page-header__description-container"><p class="ecl-page-header__description">In the run-up to the upcoming European Water Resilience Strategy and the ongoing #WaterWiseEU campaign, we celebrate some of the many 2024 highlights — and the positive contribution that LIFE projects have made to the campaign’s success.  </p></div></div></div> </div> <main class="ecl-u-pb-xl" id="main-content" data-inpage-navigation-source-area="h2.ecl-u-type-heading-2, div.ecl-featured-item__heading"> <div class="ecl-container"> <div class="ecl-row"> <div class="ecl-col-s-12 ewcms-top-sidebar"> <div> <div data-drupal-messages-fallback class="hidden"></div> </div> </div> </div> <div class="ecl-row"> <div class="ecl-col-s-12"> <div id="block-ewcms-theme-main-page-content" data-inpage-navigation-source-area="h2, div.ecl-featured-item__heading" class="ecl-u-mb-l"> <article dir="ltr"> <div> <div class="ecl-media-container ecl-media-container--custom-ratio ecl-u-mb-s ecl-u-type-paragraph" data-ecl-media-container="true" data-ecl-auto-init="MediaContainer" ><figure class="ecl-media-container__figure"><div class="ecl-media-container__media"><picture><source srcset="/sites/default/files/styles/oe_theme_medium_no_crop/public/2024-11/LIFE%20-%20news%20articles%20%20%2832%29.png?itok=Ip_erEqe 1x, 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Licensed to the European Union under conditions" /></picture></div><figcaption class="ecl-media-container__caption"><div>©LIFE Programme - All rights reserved. Licensed to the European Union under conditions</div></figcaption></figure></div> <div class="ecl"><p>Launched at the <a href="https://green-week.event.europa.eu/index_en"><u>EU Green Week</u></a> in May, the <a href="https://environment.ec.europa.eu/topics/water/water-wise-eu_en"><u>#WaterWiseEU campaign</u></a> attracted attention for its ambition and innovative approach. </p><p>Aiming to unite Europeans to ‘See Water Differently’ and advocate for a water-resilient Europe by 2050, the campaign included a partnership with <a href="https://www.euronews.com/green/green-series/water-matters" class="ecl-link ecl-link--icon ecl-link--icon-after"><span class="ecl-link__label">Euronews</span><svg class="ecl-icon ecl-icon--xs ecl-link__icon" focusable="false" aria-hidden="true" xmlns:xlink="http://www.w3.org/1999/xlink"><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons/sprites/icons.svg#external" /></svg></a> which created videos covering important elements of water resilience and examined water local initiatives across the EU. It also showcased LIFE projects offering sustainable, cost-effective answers. </p><p>The LIFE Programme has been making a splash across news and social media during the #WaterWiseEU initiative. <a href="https://lifewatsavereuse.eu/" class="ecl-link ecl-link--icon ecl-link--icon-after"><span class="ecl-link__label">LIFE WAT’SAVEREUSE</span><svg class="ecl-icon ecl-icon--xs ecl-link__icon" focusable="false" aria-hidden="true" xmlns:xlink="http://www.w3.org/1999/xlink"><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons/sprites/icons.svg#external" /></svg></a> featured in <a href="https://www.euronews.com/green/2024/10/08/circular-economy-can-hotels-recycle-wastewater-from-tourism" class="ecl-link ecl-link--icon ecl-link--icon-after"><span class="ecl-link__label">Euronews</span><svg class="ecl-icon ecl-icon--xs ecl-link__icon" focusable="false" aria-hidden="true" xmlns:xlink="http://www.w3.org/1999/xlink"><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons/sprites/icons.svg#external" /></svg></a> Water Matters episode shows how the tourism and hospitality industry can reduce water waste and produce food using less water. Nature based solutions as a driver of water resilience were a key element of the campaign. <a href="https://www.lifeconnects.se/" class="ecl-link ecl-link--icon ecl-link--icon-after"><span class="ecl-link__label">LIFE CONNECTS</span><svg class="ecl-icon ecl-icon--xs ecl-link__icon" focusable="false" aria-hidden="true" xmlns:xlink="http://www.w3.org/1999/xlink"><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons/sprites/icons.svg#external" /></svg></a> is just one of many projects that utilise <a href="https://cinea.ec.europa.eu/news-events/news/life-looking-swedens-river-mussels-2024-09-18_en"><u>nature-based solutions</u></a> to bring life back to our waters. Cutting pollution at source was vital for <a href="https://www.lifepinnarca.com/" class="ecl-link ecl-link--icon ecl-link--icon-after"><span class="ecl-link__label">LIFE PINNARCA,</span><svg class="ecl-icon ecl-icon--xs ecl-link__icon" focusable="false" aria-hidden="true" xmlns:xlink="http://www.w3.org/1999/xlink"><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons/sprites/icons.svg#external" /></svg></a> highlighted in <a href="https://www.theguardian.com/environment/article/2024/aug/15/i-am-so-happy-to-see-them-fan-mussels-are-back-in-europes-waters-but-can-scientists-keep-them-alive?CMP=Share_iOSApp_Other" class="ecl-link ecl-link--icon ecl-link--icon-after"><span class="ecl-link__label">The Guardian</span><svg class="ecl-icon ecl-icon--xs ecl-link__icon" focusable="false" aria-hidden="true" xmlns:xlink="http://www.w3.org/1999/xlink"><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons/sprites/icons.svg#external" /></svg></a>, helping to undo decades of eutrophication in Europe’s biggest saltwater lagoon. </p><p>Given the <a href="http://www.copernicus.eu/en/media/image-day-gallery/devastating-flooding-valencia-spain" class="ecl-link ecl-link--icon ecl-link--icon-after"><span class="ecl-link__label">recent tragic floods in the Valencia region of Spain</span><svg class="ecl-icon ecl-icon--xs ecl-link__icon" focusable="false" aria-hidden="true" xmlns:xlink="http://www.w3.org/1999/xlink"><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons/sprites/icons.svg#external" /></svg></a>, and across Central and Eastern Europe, future-proofing European cities against extreme weather is a top priority for the European Commission. Projects such as <a href="https://life-sparc.eu/en" class="ecl-link ecl-link--icon ecl-link--icon-after"><span class="ecl-link__label">LIFE SPARC</span><svg class="ecl-icon ecl-icon--xs ecl-link__icon" focusable="false" aria-hidden="true" xmlns:xlink="http://www.w3.org/1999/xlink"><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons/sprites/icons.svg#external" /></svg></a> — also featured in a <a href="https://www.euronews.com/green/2024/06/18/how-flanders-is-harnessing-nature-to-prevent-deadly-floods" class="ecl-link ecl-link--icon ecl-link--icon-after"><span class="ecl-link__label">special Euronews report</span><svg class="ecl-icon ecl-icon--xs ecl-link__icon" focusable="false" aria-hidden="true" xmlns:xlink="http://www.w3.org/1999/xlink"><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons/sprites/icons.svg#external" /></svg></a> — demonstrate the value of restored river basins and estuaries in <em>helping make our cities flood-proof.</em>  </p><p>Throughout the campaign, over 150 #WaterWiseEU social media posts – including more than 30 which specifically featured LIFE projects — were created using <a href="https://environment.ec.europa.eu/topics/water/water-wise-eu/join_en"><u>eye-catching infographics, videos and messages.</u></a><u>  </u> </p><p>The €20 million <a href="https://webgate.ec.europa.eu/life/publicWebsite/project/LIFE14-IPE-FI-000023/towards-integrated-management-of-freshwater-nature-2000-sites-and-habitats"><u>Freshabitat LIFE IP</u></a> won the <a href="https://cinea.ec.europa.eu/news-events/events/life-awards-2024-2024-05-30_en"><u>LIFE Special Award 2024,</u></a> and <a href="http://www.rocpoplife.eu/" class="ecl-link ecl-link--icon ecl-link--icon-after"><span class="ecl-link__label">RocPopLIFE</span><svg class="ecl-icon ecl-icon--xs ecl-link__icon" focusable="false" aria-hidden="true" xmlns:xlink="http://www.w3.org/1999/xlink"><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons/sprites/icons.svg#external" /></svg></a> was shortlisted in the <a href="https://environment.ec.europa.eu/topics/nature-and-biodiversity/natura-2000-award_en"><u>2024 Natura 2000 Awards</u></a>. Another award winner was<strong> </strong><a href="https://cinea.ec.europa.eu/featured-projects/life-flusserlebnis-isar_en"><u>LIFE Flusserlebnis Isar</u></a>, which picked up the <a href="https://www.lifeawards.eu/project/life-flusserlebnis-isar/" class="ecl-link ecl-link--icon ecl-link--icon-after"><span class="ecl-link__label">2024 LIFE Award for Nature</span><svg class="ecl-icon ecl-icon--xs ecl-link__icon" focusable="false" aria-hidden="true" xmlns:xlink="http://www.w3.org/1999/xlink"><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons/sprites/icons.svg#external" /></svg></a> for its work to restore the famous River Isar in Bavaria, Germany.  </p><p>LIFE projects have been central to the success of the #WaterWiseEU campaign. Among those featured were <a href="https://webgate.ec.europa.eu/life/publicWebsite/project/LIFE17-CCA-SE-000048/coastal-adaptation-to-climate-change-by-multiple-ecosystem-based-measures"><u>LIFE Coast Adapt</u></a> (a ‘radically different approach to protecting beach-front properties’); <a href="https://webgate.ec.europa.eu/life/publicWebsite/project/LIFE21-ENV-DE-LIFE-OCEAN-101074503/fuel-cell-and-methanol-reforming-system-for-clean-energy-on-board"><u>LIFE OCEAN</u></a> and its amazing <a href="https://www.siemens-energy.com/global/en/home/products-services/product/life-ocean.html" class="ecl-link ecl-link--icon ecl-link--icon-after"><span class="ecl-link__label">green superyacht</span><svg class="ecl-icon ecl-icon--xs ecl-link__icon" focusable="false" aria-hidden="true" xmlns:xlink="http://www.w3.org/1999/xlink"><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons/sprites/icons.svg#external" /></svg></a>; <a href="https://life-beaver.eu/en/" class="ecl-link ecl-link--icon ecl-link--icon-after"><span class="ecl-link__label">LIFE BEAVER</span><svg class="ecl-icon ecl-icon--xs ecl-link__icon" focusable="false" aria-hidden="true" xmlns:xlink="http://www.w3.org/1999/xlink"><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons/sprites/icons.svg#external" /></svg></a>, which included educating local communities about <a href="https://rewildingeurope.com/blog/beaver-benefits/" class="ecl-link ecl-link--icon ecl-link--icon-after"><span class="ecl-link__label">re-wilding for flood prevention</span><svg class="ecl-icon ecl-icon--xs ecl-link__icon" focusable="false" aria-hidden="true" xmlns:xlink="http://www.w3.org/1999/xlink"><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons/sprites/icons.svg#external" /></svg></a>; and the fairytale frogs of <a href="https://www.lifeamphicon.eu/" class="ecl-link ecl-link--icon ecl-link--icon-after"><span class="ecl-link__label">LIFE AMPHICON</span><svg class="ecl-icon ecl-icon--xs ecl-link__icon" focusable="false" aria-hidden="true" xmlns:xlink="http://www.w3.org/1999/xlink"><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons/sprites/icons.svg#external" /></svg></a>.  </p><p>As much of Europe endured another <a href="https://www.euronews.com/green/2024/09/27/from-record-breaking-heat-stress-to-below-average-temperatures-europes-summer-of-stark-con" class="ecl-link ecl-link--icon ecl-link--icon-after"><span class="ecl-link__label">summer of record high average temperatures</span><svg class="ecl-icon ecl-icon--xs ecl-link__icon" focusable="false" aria-hidden="true" xmlns:xlink="http://www.w3.org/1999/xlink"><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons/sprites/icons.svg#external" /></svg></a>, LIFE and the #WaterWiseEU initiative explored unsustainable water use. <a href="https://webgate.ec.europa.eu/life/publicWebsite/project/LIFE23-ENV-ES-DESALIFE-101147553/desalination-for-environmental-sustainability-and-life"><u>DESALIFE</u></a> — a cutting-edge project to provide clean water in Gran Canaria using offshore desalination technology which benefited from <a href="https://cinea.ec.europa.eu/news-events/news/over-eu380-million-new-funding-life-2024-10-21_en"><u>EU funding in 2024</u></a> — and <a href="https://webgate.ec.europa.eu/life/publicWebsite/project/LIFE22-CCA-NL-GreenLED-101114560/nature-and-led-based-rain-water-treatment-for-reuse-in-green-cities"><u>LIFE Green LED</u></a>, collecting and reusing an astonishing 87,000 m3 of rainwater at two pilot sites in Spain and the Netherlands, were just two of the projects featured. </p><p>These are just a small selection of the LIFE projects which have helped make the 2024 #WaterWiseEU campaign such an outstanding success. You can find out more about how the LIFE programme contributes to water resilience in the EU and beyond, by downloading <a href="https://cinea.ec.europa.eu/publications/life-leads-way-water-resilience-factsheet_en"><u>our recently published factsheet</u></a>. As well as helping achieve the <a href="https://commission.europa.eu/strategy-and-policy/priorities-2019-2024/european-green-deal_en"><u>European Green Deal</u></a> and the <a href="https://climate.ec.europa.eu/eu-action/climate-strategies-targets/2050-long-term-strategy_en"><u>European long-term climate strategy,</u></a> LIFE projects with a focus on water resilience support the EU Directives on <a href="https://environment.ec.europa.eu/topics/water/water-framework-directive_en"><u>water</u></a>, <a href="https://environment.ec.europa.eu/topics/water/urban-wastewater_en"><u>urban wastewater treatment</u></a>, <a href="https://environment.ec.europa.eu/topics/water/nitrates_en"><u>nitrates,</u></a> <a href="https://environment.ec.europa.eu/topics/water/drinking-water_en"><u>drinking water</u></a>, <a href="https://environment.ec.europa.eu/topics/water/bathing-water_en"><u>bathing water</u></a>, and <a href="https://eur-lex.europa.eu/EN/legal-content/summary/environmental-quality-standards-applicable-to-surface-water.html"><u>environmental quality standards</u></a><u>.</u> </p></div> <div id="news-details" class="ecl-u-mt-3xl"> <h2 class="ecl-u-type-heading-2">Details</h2> <div class="ecl-u-mb-s"> <dl class="ecl-description-list ecl-description-list--horizontal" ><dt class="ecl-description-list__term">Publication date</dt><dd class="ecl-description-list__definition"><div>14 November 2024</div></dd><dt class="ecl-description-list__term">Author</dt><dd class="ecl-description-list__definition"><a href="https://commission.europa.eu/about-european-commission/departments-and-executive-agencies/european-climate-infrastructure-and-environment-executive-agency_en">European Climate, Infrastructure and Environment Executive Agency</a></dd></dl> </div> </div> </div> </article> </div> <div data-inpage-navigation-source-area="h2"> <div id="block-addnewsletterbanner"> <div class="ecl-u-mb-2xl"> <a 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