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type-post status-publish format-standard has-post-thumbnail hentry category-all-posts category-main-blog category-meddev tag-ai tag-artificial tag-artificial-intelligence tag-brand tag-brand-management tag-communication tag-content-marketing tag-crisis tag-crisis-management tag-digital-marketing tag-digital-strategy tag-external-communications tag-healthcare-marketing tag-intelligence tag-marketing tag-pr tag-public-releations tag-rebound tag-reputation tag-reputation-management tag-spin"> <div class="et_post_meta_wrapper"> <h1 class="entry-title">Are You Ready to Jump on the AI Bandwagon with your Healthcare Marketing?</h1> <p class="post-meta"><span class="published">Aug 2, 2019</span> | <a href="https://curtiscoulter.com/category/all-posts/" rel="category tag">All Posts</a>, <a href="https://curtiscoulter.com/category/main-blog/" rel="category tag">Main Blog</a>, <a href="https://curtiscoulter.com/category/meddev/" rel="category tag">Medical Device</a> | <span class="comments-number"><a href="https://curtiscoulter.com/ai-enhancing-healthcare-marketing-2019/#respond">0 comments</a></span></p><img src="https://curtiscoulter.wpenginepowered.com/wp-content/uploads/2017/10/32923640_m.jpg" alt="" class="" width="1080" height="675" /> </div>  <div class="entry-content"> <div id="et-boc" class="et-boc"> <div class="et-l et-l--post"> <div class="et_builder_inner_content et_pb_gutters3"><div class="et_pb_section et_pb_section_0 et_section_regular" > <div class="et_pb_row et_pb_row_0"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_0 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><blockquote> <h4><span style="color: #000000;"><em><strong>We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next 10.</strong><br /></em></span></h4> </blockquote> <p><span style="color: #000000;">– Bill Gates<br /><span style="color: #666666;"><br /><span style="color: #000000;">Growth opportunities are hard to come by without significant investment, but one major opportunity is a self-running engine for growth in healthcare: artificial intelligence (AI). AI has an unimaginable potential. Within the next couple of years, it will revolutionize every area of our life, including healthcare marketing. According to Accenture Analysis, AI can </span></span>potentially create $150 billion in annual savings for the U.S. healthcare economy by 2026. Growth in the AI health market is expected to reach $6.6 billion by 2021 (a compound annual growth rate of 40%.)</span></p> <p><strong><span style="color: #000000;">Big Data getting, well… Bigger!</span></strong><br /><span style="color: #000000;">With the evolution of digital capacity, more and more data is produced and stored in the digital space. The amount of available digital data is growing at a mind-blowing speed, doubling every two years. In 2013, it encompassed 4.4 zettabytes, however by 2020 the digital universe – the data we create and copy annually – will reach 44 zettabytes, or 44 trillion gigabytes! The world of Big Data is so huge that we will need artificial intelligence (AI) to be able to keep track of it.</span><br /><span style="color: #000000;">AI in healthcare offers opportunities across a multitude of therapy areas, including wellness and lifestyle management, diagnostics, wearables and virtual assistants. Currently, robot-assisted surgery leads the AI pack from a value potential perspective. Precision of routine surgery is increasing, along with diversity of surgery, as is consumer confidence. This has dramatically reduced the typical patient length of stay also.</span></p> <p><strong><span style="color: #000000;">Whats in this for the marketers?</span></strong><br /><span style="color: #000000;">Perhaps the question isn’t so much of how AI will change healthcare marketing as it is about how artificial intelligence will shape the way your buyers research, shop and purchase. AI creates opportunities for brands and expectations from consumers that are unlike any that brands have previously experienced in the modern advertising age. The risks, opportunities, and impact of these changes are critical for marketers to grasp. Over time, AI will be able to suss out the why as well, further enabling your company’s ability to create just the right content, for just the right buyers, at exactly the right time and place.</span></p> <p><strong><span style="color: #000000;">Where else in healthcare is AI advancing?</span></strong></p> <p><span style="color: #000000;"><em>Medical records and data management:</em> Collecting it, storing it, normalizing it, tracing its lineage – it is the first step in revolutionizing the existing healthcare systems. Examples include the AI research branch of Google, of which launched the Deepmind Health project, used to mine the data of medical records in order to provide better and faster health services.</span></p> <p><span style="color: #000000;"><em>Precision medicine:</em> AI will have a huge impact on genetics and genomics as well. Deep Genomics aims at identifying patterns in huge data sets of genetic information and medical records, looking for mutations and linkages to disease. They are inventing a new generation of computational technologies that can tell doctors what will happen within a cell when DNA is altered by genetic variation, whether natural or therapeutic.</span></p> <p><em>Drug product creation:</em> Developing pharmaceuticals through clinical trials take sometimes more than a decade and costs billions of dollars. Accelerating this and making it more cost-effective would have a huge effect on today’s healthcare and how innovations reach everyday medicine. Atomwise uses supercomputers that root out therapies from a database of molecular structures. Last year, they launched a virtual search for safe, existing medicines that could be redesigned to treat the Ebola virus. As a result, they found two drugs predicted by their AI technology which may significantly reduce the Ebola virus. This analysis, which typically would have taken months or years, was completed in less than one day.</p> <p><em><span style="color: #000000;">Improving patient care: </span></em><span style="color: #000000;">AI can organize patient routes or treatment plans better, and also provide physicians with literally all the information they need to make a solid decision. Additionally, there is a solution for monitoring patient adherence. The AiCure app supported by The NIH uses a smartphone’s webcam and AI to autonomously confirm that patients are adhering to their prescriptions, or supporting them to make sure they know how to manage their condition.</span></p> <p><span style="color: #000000;"><em>Virtual healthcare assistants:</em> New AI technology can enhance interactions between patients and caregivers to both improve the consumer experience and reduce physician burden. Regarding</span><span style="color: #000000;"> nurses, AI can supposedly save approximately 20% of time through avoided unnecessary visits. The world’s first virtual nurse, Molly developed by the medical start-up Sense.ly. has a smiling, amiable face coupled with a pleasant voice and its goal is to help patients with monitoring their condition and treatment. It uses machine learning to support patients with chronic conditions in-between doctor’s visits. It provides proven, customized monitoring and follow-up care, with a strong focus on chronic diseases.</span></p> <p><strong>What does healthcare need to make AI really happen?</strong><br /><span style="color: #000000;">Firstly, public perception needs with remove the prejudices and fears regarding AI and help the general population understand how AI could be beneficial and how we can fight its possible dangers. One of the biggest fears is that AI will become so sophisticated that it will work better than the human brain. Stephen Hawking even said that the development of full artificial intelligence could spell the end of the human race. Elon Musk agreed.</span></p> <p><span style="color: #000000;"><strong>Want to learn more from the movers and shakers in healthcare?</strong></span></p> <p><span style="color: #000000;">If you are a pharma/biotech & medical device marketing professional interested in learning how AI technology can potentially streamline your campaigns, consider joining us next month at our co-located unique ‘TED-style’ <strong>2020 BioPharma & 2019 MedDev eMarketing Summits</strong> (May 5-7 2020 – in San Diego, CA). Seats are limited so sign up today!</span></p> <p> </p></div> </div> <div class="et_pb_button_module_wrapper et_pb_button_0_wrapper et_pb_button_alignment_center et_pb_module "> <a class="et_pb_button et_pb_button_0 et_pb_bg_layout_light" href="http://curtiscoulter.com/5th-meddev-emarketing-summit-west/" target="_blank">Check out the 2020 MedDev eMarketing Summit</a> </div> </div>  </div>  </div> <div class="et_social_inline et_social_mobile_on et_social_inline_bottom"> <div class="et_social_networks et_social_6col et_social_slide et_social_rounded et_social_top et_social_no_animation et_social_withcounts et_social_withnetworknames et_social_outer_dark"> <ul class="et_social_icons_container"><li class="et_social_linkedin"> <a href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fcurtiscoulter.com%2Fai-enhancing-healthcare-marketing-2019%2F&title=Are%20You%20Ready%20to%20Jump%20on%20the%20AI%20Bandwagon%20with%20your%20Healthcare%20Marketing%3F" class="et_social_share" 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