Kreativranking: Die Ranking-Analyse mit allen Insights - Bundesverband Digitale Wirtschaft (BVDW) e.V.

<!DOCTYPE html> <html lang="de-DE"> <head> <meta charset="UTF-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1"> <link rel="profile" href="https://gmpg.org/xfn/11"> <meta http-equiv="Cache-Control" content="no-cache, no-store, must-revalidate"> <meta http-equiv="Pragma" content="no-cache"> <meta http-equiv="Expires" content="0"> <style> body { opacity: 0; transition: opacity .8s; } .fade-in { opacity: 1; transition: opacity .8s; } </style> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style>  <title>Kreativranking: Die Ranking-Analyse mit allen Insights - Bundesverband Digitale Wirtschaft (BVDW) e.V.</title> <meta name="description" content="Auswertung und Analyse über die besten digitalen Kreativleistungen am deutschen Markt. Alle Insights jetzt kostenfrei herunterladen!" /> <link rel="canonical" href="https://www.bvdw.org/rankings/kreativranking/" /> <meta property="og:locale" content="de_DE" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Kreativranking" /> <meta property="og:description" content="Die Zukunftsgestalter. Als der Digitalexperte unter den Verbänden bündeln wir die Kräfte der digitalen Wirtschaft und ebnen den Weg für die digitale Zukunft." /> <meta property="og:url" content="https://www.bvdw.org/rankings/kreativranking/" /> <meta property="og:site_name" content="Bundesverband Digitale Wirtschaft (BVDW) e.V." /> <meta property="article:publisher" content="https://www.facebook.com/BVDW.eV/" /> <meta property="article:modified_time" content="2025-02-10T09:22:14+00:00" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@bvdw" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.bvdw.org/rankings/kreativranking/","url":"https://www.bvdw.org/rankings/kreativranking/","name":"Kreativranking: Die Ranking-Analyse mit allen Insights - Bundesverband Digitale Wirtschaft (BVDW) e.V.","isPartOf":{"@id":"https://www.bvdw.org/#website"},"datePublished":"2023-07-16T14:38:47+00:00","dateModified":"2025-02-10T09:22:14+00:00","description":"Auswertung und Analyse über die besten digitalen Kreativleistungen am deutschen Markt. Alle Insights jetzt kostenfrei herunterladen!","breadcrumb":{"@id":"https://www.bvdw.org/rankings/kreativranking/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https://www.bvdw.org/rankings/kreativranking/"]}]},{"@type":"BreadcrumbList","@id":"https://www.bvdw.org/rankings/kreativranking/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.bvdw.org/"},{"@type":"ListItem","position":2,"name":"Rankings","item":"https://www.bvdw.org/rankings/"},{"@type":"ListItem","position":3,"name":"Kreativranking"}]},{"@type":"WebSite","@id":"https://www.bvdw.org/#website","url":"https://www.bvdw.org/","name":"BVDW – Bundesverband Digitale Wirtschaft (BVDW) e.V.","description":"Die Zukunftsgestalter","publisher":{"@id":"https://www.bvdw.org/#organization"},"alternateName":"BVDW","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.bvdw.org/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https://www.bvdw.org/#organization","name":"BVDW – Bundesverband Digitale Wirtschaft (BVDW) e.V.","alternateName":"BVDW","url":"https://www.bvdw.org/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https://www.bvdw.org/#/schema/logo/image/","url":"https://www.bvdw.org/wp-content/uploads/2023/07/dummy-logo-bvdw.svg","contentUrl":"https://www.bvdw.org/wp-content/uploads/2023/07/dummy-logo-bvdw.svg","width":1,"height":1,"caption":"BVDW – Bundesverband Digitale Wirtschaft (BVDW) e.V."},"image":{"@id":"https://www.bvdw.org/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/BVDW.eV/","https://x.com/bvdw","https://www.linkedin.com/company/german-federal-association-of-the-digital-economy-bvdw-e.v.-/"]}]}</script>  <link rel="alternate" type="application/rss+xml" title="Bundesverband Digitale Wirtschaft (BVDW) e.V. » Feed" href="https://www.bvdw.org/feed/" /> <link rel="alternate" type="application/rss+xml" title="Bundesverband Digitale Wirtschaft (BVDW) e.V. » Kommentar-Feed" href="https://www.bvdw.org/comments/feed/" /> <style id='filebird-block-filebird-gallery-style-inline-css'> ul.filebird-block-filebird-gallery{margin:auto!important;padding:0!important;width:100%}ul.filebird-block-filebird-gallery.layout-grid{display:grid;grid-gap:20px;align-items:stretch;grid-template-columns:repeat(var(--columns),1fr);justify-items:stretch}ul.filebird-block-filebird-gallery.layout-grid li img{border:1px solid #ccc;box-shadow:2px 2px 6px 0 rgba(0,0,0,.3);height:100%;max-width:100%;-o-object-fit:cover;object-fit:cover;width:100%}ul.filebird-block-filebird-gallery.layout-masonry{-moz-column-count:var(--columns);-moz-column-gap:var(--space);column-gap:var(--space);-moz-column-width:var(--min-width);columns:var(--min-width) var(--columns);display:block;overflow:auto}ul.filebird-block-filebird-gallery.layout-masonry li{margin-bottom:var(--space)}ul.filebird-block-filebird-gallery li{list-style:none}ul.filebird-block-filebird-gallery li figure{height:100%;margin:0;padding:0;position:relative;width:100%}ul.filebird-block-filebird-gallery li figure figcaption{background:linear-gradient(0deg,rgba(0,0,0,.7),rgba(0,0,0,.3) 70%,transparent);bottom:0;box-sizing:border-box;color:#fff;font-size:.8em;margin:0;max-height:100%;overflow:auto;padding:3em .77em .7em;position:absolute;text-align:center;width:100%;z-index:2}ul.filebird-block-filebird-gallery li figure figcaption a{color:inherit} </style> <style id='classic-theme-styles-inline-css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='bvdw-style-css' href='https://www.bvdw.org/wp-content/themes/bvdw/style.css?ver=1.68' media='all' /> <link rel='stylesheet' id='borlabs-cookie-css' href='https://www.bvdw.org/wp-content/cache/borlabs-cookie/borlabs-cookie_1_de.css?ver=2.3-14103693' media='all' /> <script src="https://www.bvdw.org/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script src="https://www.bvdw.org/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script id="borlabs-cookie-prioritize-js-extra"> var borlabsCookiePrioritized = {"domain":"www.bvdw.org","path":"\/","version":"1","bots":"1","optInJS":{"statistics":{"google-analytics":"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","google-tag-manager":"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"}}}; </script> <script src="https://www.bvdw.org/wp-content/plugins/borlabs-cookie/assets/javascript/borlabs-cookie-prioritize.min.js?ver=2.3" id="borlabs-cookie-prioritize-js"></script> <link rel="https://api.w.org/" href="https://www.bvdw.org/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://www.bvdw.org/wp-json/wp/v2/pages/2499" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.bvdw.org/xmlrpc.php?rsd" /> <link rel='shortlink' href='https://www.bvdw.org/?p=2499' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://www.bvdw.org/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.bvdw.org%2Frankings%2Fkreativranking%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://www.bvdw.org/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.bvdw.org%2Frankings%2Fkreativranking%2F&format=xml" /> <script> window.dataLayer = window.dataLayer || []; if (typeof gtag !== 'function') { function gtag(){dataLayer.push(arguments);} } if('0' === '1') { gtag('consent', 'default', { 'ad_storage': 'denied', 'analytics_storage': 'denied' }); gtag("js", new Date()); gtag("config", "G-5Y21386G0D", { "anonymize_ip": true }); (function (w, d, s, i) { var f = d.getElementsByTagName(s)[0], j = d.createElement(s); j.async = true; j.src = "https://www.googletagmanager.com/gtag/js?id=" + i; f.parentNode.insertBefore(j, f); })(window, document, "script", "G-5Y21386G0D"); } </script> <script>if('0'==='1'){(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({"gtm.start": new Date().getTime(),event:"gtm.js"});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!="dataLayer"?"&l="+l:"";j.async=true;j.src= "https://www.googletagmanager.com/gtm.js?id="+i+dl;f.parentNode.insertBefore(j,f); })(window,document,"script","dataLayer","GTM-5LQ9L7P");}</script>  <meta name="format-detection" content="telephone=no"> <link rel="apple-touch-icon" sizes="180x180" href="https://www.bvdw.org/wp-content/themes/bvdw/assets/img/favicon/apple-touch-icon.png?v=.9"> <link rel="icon" type="image/png" sizes="32x32" href="https://www.bvdw.org/wp-content/themes/bvdw/assets/img/favicon/favicon-32x32.png?v=.9"> <link rel="icon" type="image/png" sizes="16x16" href="https://www.bvdw.org/wp-content/themes/bvdw/assets/img/favicon/favicon-16x16.png?v=.9"> <link rel="manifest" href="https://www.bvdw.org/wp-content/themes/bvdw/assets/img/favicon/site.webmanifest?v=.9"> <link rel="mask-icon" href="https://www.bvdw.org/wp-content/themes/bvdw/assets/img/favicon/safari-pinned-tab.svg?v=.9" color="#ffa937"> <link rel="shortcut icon" href="https://www.bvdw.org/wp-content/themes/bvdw/assets/img/favicon/favicon.ico?v=.9"> <meta name="msapplication-TileColor" content="#000000"> <meta name="theme-color" content="#000"> <script> var wpThemeUrl = "https://www.bvdw.org/wp-content/themes/bvdw"; var wpSiteUrl = "https://www.bvdw.org"; var loadScripts = true; </script> </head> <body class="page-template-default page page-id-2499 page-child parent-pageid-2497"> <div class="site-wrapper"> <a tabindex="0" class="skip-link screen-reader-text" href="#nav-primary">Zum Hauptmenü springen</a> <a tabindex="0" class="skip-link screen-reader-text open-search">Zur Suche springen</a> <a tabindex="0" class="skip-link screen-reader-text" href="#content">Zum Inhalt springen</a> <a tabindex="0" class="skip-link screen-reader-text" href="#footer">Zum Footer springen</a> <header> <div class="header--bar"> <div class="row"> <div class="col col-12 t-align--right"> <nav> <ul id="menu--primary--bar" class="menu--primary--bar"><li id="menu-item-18270" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-18270"><a href="https://www.bvdw.org/downloads/">Downloads</a></li> <li id="menu-item-2533" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2533"><a href="https://www.bvdw.org/kontakt/">Kontakt</a></li> <li id="menu-item-2532" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2532"><a href="https://www.bvdw.org/presse/">Presse</a></li> <li id="menu-item-9029" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9029"><a href="https://www.bvdw.org/podcast/">Podcast</a></li> <li id="menu-item-31809" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-31809"><a href="https://www.bvdw.org/supporter/">Supporter</a></li> <li id="menu-item-24848-en" class="lang-item lang-item-300 lang-item-en no-translation lang-item-first menu-item menu-item-type-custom menu-item-object-custom menu-item-24848-en"><a href="https://www.bvdw.org/en/" hreflang="en-GB" lang="en-GB">EN</a></li> </ul> </nav> </div> </div> </div> <div class="header"> <div class="row"> <div class="col col-12" style="display: flex;"> <a class="logo" href="https://www.bvdw.org" title="Zur Startseite"><img src="https://www.bvdw.org/wp-content/themes/bvdw/assets/img/bvdw-logo.gif?v20250217-142528" alt="Logo BVDW"></a> <div class="menu--primary--wrapper"> <div class="menu--primary"> <nav tabindex="0" id="nav-primary"> <ul id="menu--primary--default" class="menu--primary--default"><li id="menu-item-2525" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2525"><a href="https://www.bvdw.org/themen/">Themen</a> <ul class="sub-menu menu--flyout"> <li id="menu-item-8567" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-8567"><a href="https://www.bvdw.org/themen/?filter=thema-digitalpolitik">Digitalpolitik</a></li> <li id="menu-item-8566" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-8566"><a href="https://www.bvdw.org/themen/?filter=thema-data-economy">Data Economy</a></li> <li id="menu-item-8570" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-8570"><a href="https://www.bvdw.org/themen/?filter=thema-digital-technology-and-innovation">Technology & Innovation</a></li> <li id="menu-item-8568" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-8568"><a href="https://www.bvdw.org/themen/?filter=thema-digital-marketing">Marketing</a></li> <li id="menu-item-8569" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-8569"><a href="https://www.bvdw.org/themen/?filter=thema-digital-responsibility">Responsibility</a></li> <li id="menu-item-16002" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-16002"><a href="https://www.bvdw.org/esg-data-solution/">ESG Data Solution</a></li> <li id="menu-item-30344" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30344"><a rel="menu-item--featured" href="https://www.bvdw.org/fuer-eine-chancenorientierte-datenkultur/"><span data-elem="span-to-a" href="https://www.bvdw.org/fuer-eine-chancenorientierte-datenkultur/" target="" title="Impuls zur Bundestagswahl" class="feature-image--image" style="background-image: url( https://www.bvdw.org/wp-content/uploads/2024/12/show_data_points_that_connect__01045-800x534.png );"></span><div class="btn--wrapper"><span data-elem="span-to-a" href="https://www.bvdw.org/fuer-eine-chancenorientierte-datenkultur/" target="" title="Impuls zur Bundestagswahl" class="btn btn--secondary btn--color--blue"><span>Impuls zur Bundestagswahl</span></span></div></a></li> <li id="menu-item-3203" class="feature-link menu-item menu-item-type-post_type menu-item-object-page menu-item-3203"><a href="https://www.bvdw.org/themen/">Themen von A–Z</a></li> </ul> </li> <li id="menu-item-2526" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2526"><a href="https://www.bvdw.org/events/">Events</a> <ul class="sub-menu menu--flyout"> <li id="menu-item-6168" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-6168"><a target="_blank" href="https://www.onlineadsummit.de/">Online Ad Summit</a></li> <li id="menu-item-5617" class="menu-item menu-item-type-post_type menu-item-object-event menu-item-5617"><a href="https://www.bvdw.org/events/dmexco/">DMEXCO</a></li> <li id="menu-item-22104" class="menu-item menu-item-type-post_type menu-item-object-event menu-item-22104"><a href="https://www.bvdw.org/events/datamatters-2/">DATA:matters</a></li> <li id="menu-item-5871" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5871"><a target="_blank" href="https://www.deutscherdigitalaward.de/">Deutscher Digital Award (DDA)</a></li> <li id="menu-item-6169" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-6169"><a target="_blank" href="https://www.cdr-award.digital/">CDR-Award</a></li> <li id="menu-item-7579" class="feature-link menu-item menu-item-type-post_type menu-item-object-page menu-item-7579"><a href="https://www.bvdw.org/events/">Weitere Events</a></li> </ul> </li> <li id="menu-item-2527" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2527"><a href="https://www.bvdw.org/zertifizierungen/">Zertifikate</a> <ul class="sub-menu menu--flyout"> <li id="menu-item-32936" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32936"><a href="https://www.bvdw.org/campus/ai-select-ki-kompetenz-individuell/">AI Select – KI-Kompetenz nach Maß</a></li> <li id="menu-item-30050" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-30050"><a href="https://www.bvdw.org/campus/grundlagenkurs-ki-kompetenz/">AI Basic – E-Learning & Zertifikat</a></li> <li id="menu-item-21846" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-21846"><a href="https://www.bvdw.org/campus/ai-officer-ki-beauftragter/">AI Officer – Präsenzkurs & Zertifikat</a></li> <li id="menu-item-7068" class="menu-item menu-item-type-taxonomy menu-item-object-zertifikat-typ menu-item-7068"><a href="https://www.bvdw.org/zertifizierungen/fachkraeftezertifikate/">Fachkräftezertifikate</a></li> <li id="menu-item-7092" class="menu-item menu-item-type-taxonomy menu-item-object-zertifikat-typ menu-item-7092"><a href="https://www.bvdw.org/zertifizierungen/qualitaetszertifikate/">Qualitätszertifikate</a></li> <li id="menu-item-7093" class="menu-item menu-item-type-taxonomy menu-item-object-zertifikat-typ menu-item-7093"><a href="https://www.bvdw.org/zertifizierungen/codes-of-conduct/">Codes of Conduct</a></li> </ul> </li> <li id="menu-item-2528" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2528"><a href="https://www.bvdw.org/campus/">Campus</a> <ul class="sub-menu menu--flyout"> <li id="menu-item-32930" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-32930"><a href="https://www.bvdw.org/campus/ai-select-ki-kompetenz-individuell/">AI Select – KI-Kompetenz nach Maß</a></li> <li id="menu-item-29026" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-29026"><a href="https://www.bvdw.org/campus/grundlagenkurs-ki-kompetenz/">AI Basic – E-Learning & Zertifikat</a></li> <li id="menu-item-21850" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-21850"><a rel="menu-item--featured" href="https://www.bvdw.org/campus/ai-officer-ki-beauftragter/"><span data-elem="span-to-a" href="https://www.bvdw.org/campus/ai-officer-ki-beauftragter/" target="" title="AI Officer – Präsenzkurs & Zertifikat" class="feature-image--image" style="background-image: url( https://www.bvdw.org/wp-content/uploads/2023/07/bvdw_Zertifikate_Qualita╠etszertifikatU╠ebersichtDetail_SEO-800x534.jpg );"></span><div class="btn--wrapper"><span data-elem="span-to-a" href="https://www.bvdw.org/campus/ai-officer-ki-beauftragter/" target="" title="AI Officer – Präsenzkurs & Zertifikat" class="btn btn--secondary btn--color--blue"><span>AI Officer – Präsenzkurs & Zertifikat</span></span></div></a></li> <li id="menu-item-30052" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-30052"><a href="https://www.bvdw.org/campus/ai-officer-ki-beauftragter/">AI Officer – Präsenzkurs & Zertifikat</a></li> <li id="menu-item-12295" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-12295"><a href="https://www.bvdw.org/campus/affiliate-marketing-fuer-einsteiger/">Affiliate Marketing für Einsteiger </a></li> <li id="menu-item-12297" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-12297"><a href="https://www.bvdw.org/campus/digital-customer-experience-manager/">Digital Customer Experience Manager</a></li> <li id="menu-item-12298" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-12298"><a href="https://www.bvdw.org/campus/digital-marketing-grundkurs-dach/">Digital Marketing Grundkurs – DACH</a></li> <li id="menu-item-18807" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-18807"><a href="https://www.bvdw.org/campus/okr-in-der-produktmanagement-praxis/">OKR in der Produktmanagement Praxis</a></li> <li id="menu-item-21797" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-21797"><a href="https://www.bvdw.org/campus/product-management-bootcamp/">Product Management Bootcamp</a></li> <li id="menu-item-19147" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-19147"><a href="https://www.bvdw.org/campus/product-discovery-masterclass/">Product Discovery Masterclass</a></li> </ul> </li> <li id="menu-item-2529" class="menu-item menu-item-type-post_type menu-item-object-page current-page-ancestor current-menu-ancestor current-menu-parent current-page-parent current_page_parent current_page_ancestor menu-item-has-children menu-item-2529"><a href="https://www.bvdw.org/rankings/">Rankings</a> <ul class="sub-menu menu--flyout"> <li id="menu-item-6943" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6943"><a href="https://www.bvdw.org/rankings/internetagentur-ranking/">Internetagentur-Ranking</a></li> <li id="menu-item-6944" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-2499 current_page_item menu-item-6944"><a href="https://www.bvdw.org/rankings/kreativranking/" aria-current="page">Kreativranking</a></li> </ul> </li> <li id="menu-item-2530" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2530"><a href="https://www.bvdw.org/ueber-uns/">Über uns</a> <ul class="sub-menu menu--flyout"> <li id="menu-item-3156" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3156"><a href="https://www.bvdw.org/ueber-uns/gremien/">Gremien</a></li> <li id="menu-item-3860" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3860"><a href="https://www.bvdw.org/ueber-uns/mitglieder/">Mitglieder</a></li> <li id="menu-item-31808" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-31808"><a href="https://www.bvdw.org/supporter/">Supporter</a></li> <li id="menu-item-7178" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7178"><a href="https://www.bvdw.org/ueber-uns/netzwerk/">Netzwerk</a></li> <li id="menu-item-7592" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7592"><a href="https://www.bvdw.org/ueber-uns/mitglied-werden/">Mitglied werden</a></li> <li id="menu-item-9522" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9522"><a href="https://www.bvdw.org/ueber-uns/digital-pioneers/">Digital Pioneers</a></li> <li id="menu-item-28666" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-28666"><a href="https://www.bvdw.org/diversity-equity-inclusion/">Diversity, Equity & Inclusion</a></li> <li id="menu-item-6985" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6985"><a href="https://www.bvdw.org/ueber-uns/karriere/">Karriere</a></li> </ul> </li> </ul> </nav> </div> <div class="search--wrapper menu-item menu--primary--default"> <div class="search--toggle search--toggle--desktop menu-item" data-link="no-page-reload" title="Suche öffnen"> <div class="sub-menu menu--flyout"> <div class="search--input--wrapper"><form role="search" method="get" class="search-form" action="https://www.bvdw.org/"> <label> <span class="screen-reader-text">Suche nach:</span> <input type="search" class="search-field" placeholder="Suchen …" value="" name="s" /> </label> <input type="submit" class="search-submit" value="Suchen" /> </form></div> </div> </div> <div class="search--toggle search--toggle--mobile menu-item" data-link="no-page-reload" title="Suche öffnen"></div> </div> </div> <a class="btn btn--primary btn--color--black btn--become-member" href="https://www.bvdw.org/ueber-uns/mitglied-werden/" title="Mitglied werden">Mitglied werden</a> <a class="menu--burger"><div class="lines"></div></a> </div> </div> </div> </header> <div class="menu--primary--mobile--wrapper"> <div class="menu--primary--mobile--bg"></div> <div class="menu--primary--mobile--inner"> <div class="row"> <div class="col col-12 br-12"> <div class="search--input--wrapper pb-4" data-transition><form role="search" method="get" class="search-form" action="https://www.bvdw.org/"> <label> <span class="screen-reader-text">Suche nach:</span> <input type="search" class="search-field" placeholder="Suchen …" value="" name="s" /> </label> <input type="submit" class="search-submit" value="Suchen" /> </form></div> <nav> <ul id="menu--primary--mobile" class="menu--primary--mobile"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2525"><a href="https://www.bvdw.org/themen/">Themen</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-8567"><a href="https://www.bvdw.org/themen/?filter=thema-digitalpolitik">Digitalpolitik</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-8566"><a href="https://www.bvdw.org/themen/?filter=thema-data-economy">Data Economy</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-8570"><a href="https://www.bvdw.org/themen/?filter=thema-digital-technology-and-innovation">Technology & Innovation</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-8568"><a href="https://www.bvdw.org/themen/?filter=thema-digital-marketing">Marketing</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-8569"><a href="https://www.bvdw.org/themen/?filter=thema-digital-responsibility">Responsibility</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-16002"><a href="https://www.bvdw.org/esg-data-solution/">ESG Data Solution</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30344"><a rel="menu-item--featured" href="https://www.bvdw.org/fuer-eine-chancenorientierte-datenkultur/"><span data-elem="span-to-a" href="https://www.bvdw.org/fuer-eine-chancenorientierte-datenkultur/" target="" title="Impuls zur Bundestagswahl" class="feature-image--image" style="background-image: url( https://www.bvdw.org/wp-content/uploads/2024/12/show_data_points_that_connect__01045-800x534.png );"></span><div class="btn--wrapper"><span data-elem="span-to-a" href="https://www.bvdw.org/fuer-eine-chancenorientierte-datenkultur/" target="" title="Impuls zur Bundestagswahl" class="btn btn--secondary btn--color--blue"><span>Impuls zur Bundestagswahl</span></span></div></a></li> <li class="feature-link menu-item menu-item-type-post_type menu-item-object-page menu-item-3203"><a href="https://www.bvdw.org/themen/">Themen von A–Z</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2526"><a href="https://www.bvdw.org/events/">Events</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-6168"><a target="_blank" href="https://www.onlineadsummit.de/">Online Ad Summit</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-event menu-item-5617"><a href="https://www.bvdw.org/events/dmexco/">DMEXCO</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-event menu-item-22104"><a href="https://www.bvdw.org/events/datamatters-2/">DATA:matters</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5871"><a target="_blank" href="https://www.deutscherdigitalaward.de/">Deutscher Digital Award (DDA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-6169"><a target="_blank" href="https://www.cdr-award.digital/">CDR-Award</a></li> <li class="feature-link menu-item menu-item-type-post_type menu-item-object-page menu-item-7579"><a href="https://www.bvdw.org/events/">Weitere Events</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2527"><a href="https://www.bvdw.org/zertifizierungen/">Zertifikate</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32936"><a href="https://www.bvdw.org/campus/ai-select-ki-kompetenz-individuell/">AI Select – KI-Kompetenz nach Maß</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-30050"><a href="https://www.bvdw.org/campus/grundlagenkurs-ki-kompetenz/">AI Basic – E-Learning & Zertifikat</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-21846"><a href="https://www.bvdw.org/campus/ai-officer-ki-beauftragter/">AI Officer – Präsenzkurs & Zertifikat</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-zertifikat-typ menu-item-7068"><a href="https://www.bvdw.org/zertifizierungen/fachkraeftezertifikate/">Fachkräftezertifikate</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-zertifikat-typ menu-item-7092"><a href="https://www.bvdw.org/zertifizierungen/qualitaetszertifikate/">Qualitätszertifikate</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-zertifikat-typ menu-item-7093"><a href="https://www.bvdw.org/zertifizierungen/codes-of-conduct/">Codes of Conduct</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2528"><a href="https://www.bvdw.org/campus/">Campus</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-32930"><a href="https://www.bvdw.org/campus/ai-select-ki-kompetenz-individuell/">AI Select – KI-Kompetenz nach Maß</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-29026"><a href="https://www.bvdw.org/campus/grundlagenkurs-ki-kompetenz/">AI Basic – E-Learning & Zertifikat</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-21850"><a rel="menu-item--featured" href="https://www.bvdw.org/campus/ai-officer-ki-beauftragter/"><span data-elem="span-to-a" href="https://www.bvdw.org/campus/ai-officer-ki-beauftragter/" target="" title="AI Officer – Präsenzkurs & Zertifikat" class="feature-image--image" style="background-image: url( https://www.bvdw.org/wp-content/uploads/2023/07/bvdw_Zertifikate_Qualita╠etszertifikatU╠ebersichtDetail_SEO-800x534.jpg );"></span><div class="btn--wrapper"><span data-elem="span-to-a" href="https://www.bvdw.org/campus/ai-officer-ki-beauftragter/" target="" title="AI Officer – Präsenzkurs & Zertifikat" class="btn btn--secondary btn--color--blue"><span>AI Officer – Präsenzkurs & Zertifikat</span></span></div></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-30052"><a href="https://www.bvdw.org/campus/ai-officer-ki-beauftragter/">AI Officer – Präsenzkurs & Zertifikat</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-12295"><a href="https://www.bvdw.org/campus/affiliate-marketing-fuer-einsteiger/">Affiliate Marketing für Einsteiger </a></li> <li class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-12297"><a href="https://www.bvdw.org/campus/digital-customer-experience-manager/">Digital Customer Experience Manager</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-12298"><a href="https://www.bvdw.org/campus/digital-marketing-grundkurs-dach/">Digital Marketing Grundkurs – DACH</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-18807"><a href="https://www.bvdw.org/campus/okr-in-der-produktmanagement-praxis/">OKR in der Produktmanagement Praxis</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-21797"><a href="https://www.bvdw.org/campus/product-management-bootcamp/">Product Management Bootcamp</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-19147"><a href="https://www.bvdw.org/campus/product-discovery-masterclass/">Product Discovery Masterclass</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page current-page-ancestor current-menu-ancestor current-menu-parent current-page-parent current_page_parent current_page_ancestor menu-item-has-children menu-item-2529"><a href="https://www.bvdw.org/rankings/">Rankings</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6943"><a href="https://www.bvdw.org/rankings/internetagentur-ranking/">Internetagentur-Ranking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-2499 current_page_item menu-item-6944"><a href="https://www.bvdw.org/rankings/kreativranking/" aria-current="page">Kreativranking</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2530"><a href="https://www.bvdw.org/ueber-uns/">Über uns</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3156"><a href="https://www.bvdw.org/ueber-uns/gremien/">Gremien</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3860"><a href="https://www.bvdw.org/ueber-uns/mitglieder/">Mitglieder</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-31808"><a href="https://www.bvdw.org/supporter/">Supporter</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7178"><a href="https://www.bvdw.org/ueber-uns/netzwerk/">Netzwerk</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7592"><a href="https://www.bvdw.org/ueber-uns/mitglied-werden/">Mitglied werden</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9522"><a href="https://www.bvdw.org/ueber-uns/digital-pioneers/">Digital Pioneers</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-28666"><a href="https://www.bvdw.org/diversity-equity-inclusion/">Diversity, Equity & Inclusion</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6985"><a href="https://www.bvdw.org/ueber-uns/karriere/">Karriere</a></li> </ul> </li> </ul> </nav> <a class="btn btn--primary btn--color--black btn--xl btn--full-width--xs mt-6 mb-6" href="https://www.bvdw.org/ueber-uns/mitglied-werden/" title="Mitglied werden">Mitglied werden</a> <nav> <ul id="menu--primary--bar" class="menu--primary--bar"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-18270"><a href="https://www.bvdw.org/downloads/">Downloads</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2533"><a href="https://www.bvdw.org/kontakt/">Kontakt</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2532"><a href="https://www.bvdw.org/presse/">Presse</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9029"><a href="https://www.bvdw.org/podcast/">Podcast</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-31809"><a href="https://www.bvdw.org/supporter/">Supporter</a></li> <li class="lang-item lang-item-300 lang-item-en no-translation lang-item-first menu-item menu-item-type-custom menu-item-object-custom menu-item-24848-en"><a href="https://www.bvdw.org/en/" hreflang="en-GB" lang="en-GB">EN</a></li> </ul> </nav> </div> </div> </div> </div> <main class="content-wrapper" id="content"> <div class="module module--stage module--stage--page pb-9 pb-8--md pb-7--xs"> <div class="module--stage--header" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Rankings_Kreativranking-3000x1300.jpg' );"></div> <div class="row"> <div class="col col-12"> <div class="content-box content-box--top br-24"> <ul class="breadcrumb"> <li><a href="https://www.bvdw.org" title="Zur Startseite">Home</a></li> <li data-text="Rankings"><a href="https://www.bvdw.org/rankings/" title="Rankings">Rankings</a></li> <li>Kreativranking</li> </ul> <h1 class="t-h2">Kreativranking</h1> </div> </div> </div> </div> <div class="list--wrapper--helper"> <div class="list--wrapper list--wrapper--menu--anchor pt-4 pb-4 mb-4"> <div class="list--scrollable"> <ul class="menu--anchor list--anchors"> <li><a class="menu--anchor--link" href="#downloads" title="Sprungmarke zum Abschnitt „Downloads">Downloads</a></li> <li><a class="menu--anchor--link" href="#awards" title="Sprungmarke zum Abschnitt „Awards">Awards</a></li> <li><a class="menu--anchor--link" href="#bewertungsmatrix_vorgehen" title="Sprungmarke zum Abschnitt „Bewertungsmatrix & Vorgehen">Bewertungsmatrix & Vorgehen</a></li> <li><a class="menu--anchor--link" href="#zu-den-kreativrankings" title="Sprungmarke zum Abschnitt „zu den Kreativrankings">zu den Kreativrankings</a></li> </ul> </div> </div> </div> <div class="module module--text--text--col-1 pt-9 pt-8--md pt-7--xs pb-14 pb-13--md pb-12--xs"> <div class="module--inner text--wysiwyg"> <div class="row"> <div class="col col-10 col-12--sm"> <div id="c15694" class="frame frame-default frame-type-textpic header-layout-2 frame-layout-0 col-sm-12 frame-space-after-medium"> <div class="ce-textpic ce-left ce-intext"> <div class="ce-bodytext"> <p>Das BVDW-Kreativranking ist explizit auf die deutsche Digitallandschaft ausgerichtet. Unser Ranking liefert maximale Transparenz über die besten digitalen Kreativleistungen und die erfolgreichsten Digital-Agenturen auf dem deutschen Markt.</p> <p>Bereits seit 2014 wird das BVDW-Kreativranking als redaktionelle Erhebung erstellt und jährlich aktualisiert. Gemeinsam mit unseren Partnern und Fachmedien HORIZONT und werben & verkaufen kommunizieren wir das Ranking in die digitale Wirtschaft.</p> <p>Grundlage für die Ermittlung des Rankings ist die Auswertung der 20 relevantesten und durch ein zweistufiges Verfahren ausgewählten Kreativwettbewerbe für digitale Kreation. Nur Awards an deutsche Preisträger (Agenturen/Agenturgruppen) werden im dem jeweiligen Jahr bzw. der jeweiligen „Kreativsaison“ berücksichtigt.</p> <p>Reinschauen lohnt sich!</p> </div> </div> </div> </div> </div> </div> </div> <div class="module module--general--downloads pt-9 pt-8--md pt-7--xs pb-9 pb-8--md pb-7--xs" id="downloads"> <div class="module--inner"> <div class="row pb-10"> <div class="col col-12"> <h2>Downloads</h2> </div> </div> <div class="row pb-12"> <div class="col col-12"> <ul class="list list--downloads pt-4"> <li class="list-item"> <a download data-link="open-overlay" data-post-id="6187" data-overlay-id="overlay-protection-6187" data-overlay-item-id="overlay-item-6187" title="Studie herunterladen"><div class="t-h4">Studie – Kreativranking Auswertung 2022 / Ranking Analyse Juni 2023</div></a> </li> <li class="list-item"> <a download href="https://www.bvdw.org/wp-content/uploads/2024/03/BVDW_Kreativranking_Auswertung_2023_final.pdf" title="BVDW Studie - Kreativranking Auswertung 2023" class="br-12"> <div class="t-h4">BVDW Studie - Kreativranking Auswertung 2023</div> </a> </li> </ul> </div> </div> </div> </div> <div class="overlay--wrapper overlay--protection overlay--download" data-overlay-id="overlay-protection-6187"> <script> var download_6187 = 'https://www.bvdw.org/wp-content/uploads/2023/08/BVDW_Kreativranking_2022_Ranking_Analyse_Juni2023_forpublic.pdf'; var download_title_6187 = 'Kreativranking Auswertung 2022 / Ranking Analyse Juni 2023'; </script> <div class="overlay--content"> <div class="row"> <div class="col col-12"> <div class="overlay br-24" data-overlay-item-id="overlay-item-6187"> <a class="overlay--close" data-link="close-overlay"></a> <div class="col--wrapper"> <div class="overlay--header"> <div class="t-h3 pb-8"> Studie herunterladen </div> </div> <noscript class="ninja-forms-noscript-message"> Hinweis: Für diesen Inhalt ist JavaScript erforderlich.</noscript> <div id="nf-form-5-cont" class="nf-form-cont" aria-live="polite" aria-labelledby="nf-form-title-5" aria-describedby="nf-form-errors-5" role="form"> <div class="nf-loading-spinner"></div> </div>  <script>var formDisplay=1;var nfForms=nfForms||[];var form=[];form.id='5';form.settings={"objectType":"Form Setting","editActive":true,"title":"DE Datenschranke \u2013 Download","created_at":"2023-06-23 10:51:44","form_title":"Datenschranke \u2013 Download","default_label_pos":"above","show_title":"0","clear_complete":"1","hide_complete":"1","logged_in":"0","key":"","conditions":[],"wrapper_class":"","element_class":"","add_submit":"1","not_logged_in_msg":"","sub_limit_number":"","sub_limit_msg":"","calculations":[],"formContentData":["vorname_1687510348914","nachname_1687510364012","e-mail-adresse_1687510373995","download","download-title","html_1692701450256","download_anfordern_1687513573815","pflichtfelder_1692701425205"],"container_styles_background-color":"","container_styles_border":"","container_styles_border-style":"","container_styles_border-color":"","container_styles_color":"","container_styles_height":"","container_styles_width":"","container_styles_font-size":"","container_styles_margin":"","container_styles_padding":"","container_styles_display":"","container_styles_float":"","container_styles_show_advanced_css":"0","container_styles_advanced":"","title_styles_background-color":"","title_styles_border":"","title_styles_border-style":"","title_styles_border-color":"","title_styles_color":"","title_styles_height":"","title_styles_width":"","title_styles_font-size":"","title_styles_margin":"","title_styles_padding":"","title_styles_display":"","title_styles_float":"","title_styles_show_advanced_css":"0","title_styles_advanced":"","row_styles_background-color":"","row_styles_border":"","row_styles_border-style":"","row_styles_border-color":"","row_styles_color":"","row_styles_height":"","row_styles_width":"","row_styles_font-size":"","row_styles_margin":"","row_styles_padding":"","row_styles_display":"","row_styles_show_advanced_css":"0","row_styles_advanced":"","row-odd_styles_background-color":"","row-odd_styles_border":"","row-odd_styles_border-style":"","row-odd_styles_border-color":"","row-odd_styles_color":"","row-odd_styles_height":"","row-odd_styles_width":"","row-odd_styles_font-size":"","row-odd_styles_margin":"","row-odd_styles_padding":"","row-odd_styles_display":"","row-odd_styles_show_advanced_css":"0","row-odd_styles_advanced":"","success-msg_styles_background-color":"","success-msg_styles_border":"","success-msg_styles_border-style":"","success-msg_styles_border-color":"","success-msg_styles_color":"","success-msg_styles_height":"","success-msg_styles_width":"","success-msg_styles_font-size":"","success-msg_styles_margin":"","success-msg_styles_padding":"","success-msg_styles_display":"","success-msg_styles_show_advanced_css":"0","success-msg_styles_advanced":"","error_msg_styles_background-color":"","error_msg_styles_border":"","error_msg_styles_border-style":"","error_msg_styles_border-color":"","error_msg_styles_color":"","error_msg_styles_height":"","error_msg_styles_width":"","error_msg_styles_font-size":"","error_msg_styles_margin":"","error_msg_styles_padding":"","error_msg_styles_display":"","error_msg_styles_show_advanced_css":"0","error_msg_styles_advanced":"","form_title_heading_level":"3","currency":"","unique_field_error":"Ein Formular mit diesem Wert wurde bereits eingereicht.","changeEmailErrorMsg":"Bitte gib eine g\u00fcltige E-Mail-Adresse ein.","changeDateErrorMsg":"Bitte gib ein g\u00fcltiges Datum ein!","confirmFieldErrorMsg":"Diese Felder m\u00fcssen \u00fcbereinstimmen!","fieldNumberNumMinError":"Die eingegebene Zahl ist zu klein.","fieldNumberNumMaxError":"Die eingegebene Zahl ist zu gross.","fieldNumberIncrementBy":"Bitte erh\u00f6hen in Schritten von","formErrorsCorrectErrors":"Bitte korrigiere die Fehler, bevor du das Formular sendest.","validateRequiredField":"Dies ist ein Pflichtfeld.","honeypotHoneypotError":"Honeypot-Fehler","fieldsMarkedRequired":"Felder mit einem <span class=\"ninja-forms-req-symbol\">*<\/span> sind Pflichtfelder","drawerDisabled":false,"allow_public_link":0,"embed_form":"","ninjaForms":"Ninja Forms","fieldTextareaRTEInsertLink":"Link einf\u00fcgen","fieldTextareaRTEInsertMedia":"Medien einf\u00fcgen","fieldTextareaRTESelectAFile":"Eine Datei ausw\u00e4hlen","formHoneypot":"Falls du ein Mensch bist und dieses Feld siehst, dann lasse es bitte leer.","fileUploadOldCodeFileUploadInProgress":"Datei-Upload l\u00e4uft.","fileUploadOldCodeFileUpload":"DATEI-UPLOAD","currencySymbol":"$","thousands_sep":".","decimal_point":",","siteLocale":"de_DE","dateFormat":"d\/m\/Y","startOfWeek":"1","of":"von","previousMonth":"Vorheriger Monat","nextMonth":"N\u00e4chster Monat","months":["Januar","Februar","M\u00e4rz","April","Mai","Juni","Juli","August","September","Oktober","November","Dezember"],"monthsShort":["Jan","Feb","Mrz","Apr","Mai","Jun","Jul","Aug","Sep","Okt","Nov","Dez"],"weekdays":["Sonntag","Montag","Dienstag","Mittwoch","Donnerstag","Freitag","Samstag"],"weekdaysShort":["So","Mo","Die","Mi","Do","Fr","Sa"],"weekdaysMin":["So","Mo","Di","Mi","Do","Fr","Sa"],"recaptchaConsentMissing":"reCaptcha validation couldn't load.","recaptchaMissingCookie":"reCaptcha v3 validation couldn't load the cookie needed to submit the form.","recaptchaConsentEvent":"Accept reCaptcha cookies before sending the form.","currency_symbol":"","beforeForm":"","beforeFields":"","afterFields":"","afterForm":""};form.fields=[{"objectType":"Field","objectDomain":"fields","editActive":false,"order":1,"idAttribute":"id","label_pos":"above","required":0,"placeholder":"","default":"","wrapper_class":"","element_class":"","container_class":"col--half col--left","input_limit":"","input_limit_type":"characters","input_limit_msg":"Character(s) left","manual_key":"","disable_input":"","admin_label":"","help_text":"","desc_text":"","disable_browser_autocomplete":"","mask":"","custom_mask":"","wrap_styles_background-color":"","wrap_styles_border":"","wrap_styles_border-style":"","wrap_styles_border-color":"","wrap_styles_color":"","wrap_styles_height":"","wrap_styles_width":"","wrap_styles_font-size":"","wrap_styles_margin":"","wrap_styles_padding":"","wrap_styles_display":"","wrap_styles_float":"","wrap_styles_show_advanced_css":0,"wrap_styles_advanced":"","label_styles_background-color":"","label_styles_border":"","label_styles_border-style":"","label_styles_border-color":"","label_styles_color":"","label_styles_height":"","label_styles_width":"","label_styles_font-size":"","label_styles_margin":"","label_styles_padding":"","label_styles_display":"","label_styles_float":"","label_styles_show_advanced_css":0,"label_styles_advanced":"","element_styles_background-color":"","element_styles_border":"","element_styles_border-style":"","element_styles_border-color":"","element_styles_color":"","element_styles_height":"","element_styles_width":"","element_styles_font-size":"","element_styles_margin":"","element_styles_padding":"","element_styles_display":"","element_styles_float":"","element_styles_show_advanced_css":0,"element_styles_advanced":"","cellcid":"c3277","field_label":"Vorname","field_key":"vorname_1687510348914","label":"Vorname","key":"vorname_1687510348914","type":"textbox","custom_name_attribute":"","personally_identifiable":"","value":"","drawerDisabled":false,"id":54,"beforeField":"","afterField":"","parentType":"textbox","element_templates":["textbox","input"],"old_classname":"","wrap_template":"wrap"},{"objectType":"Field","objectDomain":"fields","editActive":false,"order":2,"idAttribute":"id","label_pos":"above","required":0,"placeholder":"","default":"","wrapper_class":"","element_class":"","container_class":"col--half col--right","input_limit":"","input_limit_type":"characters","input_limit_msg":"Character(s) left","manual_key":"","disable_input":"","admin_label":"","help_text":"","desc_text":"","disable_browser_autocomplete":"","mask":"","custom_mask":"","wrap_styles_background-color":"","wrap_styles_border":"","wrap_styles_border-style":"","wrap_styles_border-color":"","wrap_styles_color":"","wrap_styles_height":"","wrap_styles_width":"","wrap_styles_font-size":"","wrap_styles_margin":"","wrap_styles_padding":"","wrap_styles_display":"","wrap_styles_float":"","wrap_styles_show_advanced_css":0,"wrap_styles_advanced":"","label_styles_background-color":"","label_styles_border":"","label_styles_border-style":"","label_styles_border-color":"","label_styles_color":"","label_styles_height":"","label_styles_width":"","label_styles_font-size":"","label_styles_margin":"","label_styles_padding":"","label_styles_display":"","label_styles_float":"","label_styles_show_advanced_css":0,"label_styles_advanced":"","element_styles_background-color":"","element_styles_border":"","element_styles_border-style":"","element_styles_border-color":"","element_styles_color":"","element_styles_height":"","element_styles_width":"","element_styles_font-size":"","element_styles_margin":"","element_styles_padding":"","element_styles_display":"","element_styles_float":"","element_styles_show_advanced_css":0,"element_styles_advanced":"","cellcid":"c3277","field_label":"Nachname","field_key":"nachname_1687510364012","label":"Nachname","key":"nachname_1687510364012","type":"textbox","custom_name_attribute":"","personally_identifiable":"","value":"","drawerDisabled":"","id":55,"beforeField":"","afterField":"","parentType":"textbox","element_templates":["textbox","input"],"old_classname":"","wrap_template":"wrap"},{"objectType":"Field","objectDomain":"fields","editActive":false,"order":3,"idAttribute":"id","label_pos":"above","required":1,"placeholder":"","default":"","wrapper_class":"","element_class":"","container_class":"col--half col--left","admin_label":"","help_text":"","desc_text":"","wrap_styles_background-color":"","wrap_styles_border":"","wrap_styles_border-style":"","wrap_styles_border-color":"","wrap_styles_color":"","wrap_styles_height":"","wrap_styles_width":"","wrap_styles_font-size":"","wrap_styles_margin":"","wrap_styles_padding":"","wrap_styles_display":"","wrap_styles_float":"","wrap_styles_show_advanced_css":0,"wrap_styles_advanced":"","label_styles_background-color":"","label_styles_border":"","label_styles_border-style":"","label_styles_border-color":"","label_styles_color":"","label_styles_height":"","label_styles_width":"","label_styles_font-size":"","label_styles_margin":"","label_styles_padding":"","label_styles_display":"","label_styles_float":"","label_styles_show_advanced_css":0,"label_styles_advanced":"","element_styles_background-color":"","element_styles_border":"","element_styles_border-style":"","element_styles_border-color":"","element_styles_color":"","element_styles_height":"","element_styles_width":"","element_styles_font-size":"","element_styles_margin":"","element_styles_padding":"","element_styles_display":"","element_styles_float":"","element_styles_show_advanced_css":0,"element_styles_advanced":"","cellcid":"c3281","field_label":"E-Mail-Adresse","field_key":"e-mail-adresse_1687510373995","label":"E-Mail-Adresse","key":"e-mail-adresse_1687510373995","type":"email","custom_name_attribute":"email","personally_identifiable":1,"value":"","drawerDisabled":false,"id":56,"beforeField":"","afterField":"","parentType":"email","element_templates":["email","input"],"old_classname":"","wrap_template":"wrap"},{"objectType":"Field","objectDomain":"fields","editActive":false,"order":4,"idAttribute":"id","type":"hidden","label":"Download","key":"download","default":"","admin_label":"","drawerDisabled":false,"manual_key":true,"field_label":"Download","field_key":"download","id":58,"beforeField":"","afterField":"","value":"","label_pos":"above","parentType":"hidden","element_templates":["hidden","input"],"old_classname":"","wrap_template":"wrap-no-label"},{"objectType":"Field","objectDomain":"fields","editActive":false,"order":4,"idAttribute":"id","type":"hidden","label":"Download-Titel","key":"download-title","default":"","admin_label":"","drawerDisabled":false,"manual_key":true,"field_label":"Download","field_key":"download","id":152,"beforeField":"","afterField":"","value":"","label_pos":"above","parentType":"hidden","element_templates":["hidden","input"],"old_classname":"","wrap_template":"wrap-no-label"},{"objectType":"Field","objectDomain":"fields","editActive":false,"order":5,"idAttribute":"id","type":"html","label":"HTML","default":"<div class=\"t-p2\">Rechtlicher Hinweis: Der Download des Publikation ist freiwillig. Die Voraussetzung f\u00fcr den Download ist die Erteilung einer jederzeit widerruflichen Werbeeinwilligung in die Kan\u00e4le-E-Mail und Telefon. Der Bundesverband Digitale Wirtschaft (BVDW) e.V., Schumannstra\u00dfe 2, 10117 Berlin nutzt die Kontaktinformationen f\u00fcr eine werbliche Ansprache zu Verbandsangeboten (Veranstaltungen, Whitepaper, Services). Eine Weitergabe Ihrer Daten an Dritte findet nicht statt. Die Einwilligung k\u00f6nnen Sie unter <a title=\"E-Mail an datenschutzbeauftragter@bvdw.org\" href=\"mailto:datenschutzbeauftragter@bvdw.org\">datenschutzbeauftragter@bvdw.org<\/a> f\u00fcr die Zukunft widerrufen. Die Rechtsgrundlage ist Art. 6 Abs. 1 lit. a) DSGVO. Weitere Informationen zum Datenschutz finden Sie unter <a href=\"https:\/\/bvdw.org\/datenschutz\/\" title=\"Link zur Seite \u201eDatenschutz\u201c\" target=\"_blank\">https:\/\/bvdw.org\/datenschutz\/<\/a>.<\/div>","container_class":"","element_class":"","key":"html_1692701450256","drawerDisabled":false,"id":148,"beforeField":"","afterField":"","value":"<div class=\"t-p2\">Rechtlicher Hinweis: Der Download des Publikation ist freiwillig. Die Voraussetzung f\u00fcr den Download ist die Erteilung einer jederzeit widerruflichen Werbeeinwilligung in die Kan\u00e4le-E-Mail und Telefon. Der Bundesverband Digitale Wirtschaft (BVDW) e.V., Schumannstra\u00dfe 2, 10117 Berlin nutzt die Kontaktinformationen f\u00fcr eine werbliche Ansprache zu Verbandsangeboten (Veranstaltungen, Whitepaper, Services). Eine Weitergabe Ihrer Daten an Dritte findet nicht statt. Die Einwilligung k\u00f6nnen Sie unter <a title=\"E-Mail an datenschutzbeauftragter@bvdw.org\" href=\"mailto:datenschutzbeauftragter@bvdw.org\">datenschutzbeauftragter@bvdw.org<\/a> f\u00fcr die Zukunft widerrufen. Die Rechtsgrundlage ist Art. 6 Abs. 1 lit. a) DSGVO. Weitere Informationen zum Datenschutz finden Sie unter <a href=\"https:\/\/bvdw.org\/datenschutz\/\" title=\"Link zur Seite \u201eDatenschutz\u201c\" target=\"_blank\">https:\/\/bvdw.org\/datenschutz\/<\/a>.<\/div>","label_pos":"above","parentType":"html","element_templates":["html","input"],"old_classname":"","wrap_template":"wrap"},{"objectType":"Field","objectDomain":"fields","editActive":false,"order":6,"idAttribute":"id","processing_label":"Wird gesendet \u2026","container_class":"","element_class":"btn btn--primary btn--color--black btn--sm","wrap_styles_background-color":"","wrap_styles_border":"","wrap_styles_border-style":"","wrap_styles_border-color":"","wrap_styles_color":"","wrap_styles_height":"","wrap_styles_width":"","wrap_styles_font-size":"","wrap_styles_margin":"","wrap_styles_padding":"","wrap_styles_display":"","wrap_styles_float":"","wrap_styles_show_advanced_css":0,"wrap_styles_advanced":"","label_styles_background-color":"","label_styles_border":"","label_styles_border-style":"","label_styles_border-color":"","label_styles_color":"","label_styles_height":"","label_styles_width":"","label_styles_font-size":"","label_styles_margin":"","label_styles_padding":"","label_styles_display":"","label_styles_float":"","label_styles_show_advanced_css":0,"label_styles_advanced":"","element_styles_background-color":"","element_styles_border":"","element_styles_border-style":"","element_styles_border-color":"","element_styles_color":"","element_styles_height":"","element_styles_width":"","element_styles_font-size":"","element_styles_margin":"","element_styles_padding":"","element_styles_display":"","element_styles_float":"","element_styles_show_advanced_css":0,"element_styles_advanced":"","submit_element_hover_styles_background-color":"","submit_element_hover_styles_border":"","submit_element_hover_styles_border-style":"","submit_element_hover_styles_border-color":"","submit_element_hover_styles_color":"","submit_element_hover_styles_height":"","submit_element_hover_styles_width":"","submit_element_hover_styles_font-size":"","submit_element_hover_styles_margin":"","submit_element_hover_styles_padding":"","submit_element_hover_styles_display":"","submit_element_hover_styles_float":"","submit_element_hover_styles_show_advanced_css":0,"submit_element_hover_styles_advanced":"","cellcid":"c3287","field_label":"Download anfordern","field_key":"download_anfordern_1687513573815","label":"Download anfordern","key":"download_anfordern_1687513573815","type":"submit","drawerDisabled":false,"id":59,"beforeField":"","afterField":"","value":"","label_pos":"above","parentType":"textbox","element_templates":["submit","button","input"],"old_classname":"","wrap_template":"wrap-no-label"},{"objectType":"Field","objectDomain":"fields","editActive":false,"order":7,"idAttribute":"id","type":"html","label":"Pflichtfelder","default":"<p class=\"t-p2\">Pflichtfelder sind mit einem * markiert.<\/p>","container_class":"","element_class":"","key":"pflichtfelder_1692701425205","drawerDisabled":false,"id":129,"beforeField":"","afterField":"","value":"<p class=\"t-p2\">Pflichtfelder sind mit einem * markiert.<\/p>","label_pos":"above","parentType":"html","element_templates":["html","input"],"old_classname":"","wrap_template":"wrap"}];nfForms.push(form);</script> </div> </div> </div> </div> </div> </div> <div class="module module--text--text--col-1 pt-14 pt-13--md pt-12--xs pb-9 pb-8--md pb-7--xs" id="awards"> <div class="module--inner text--wysiwyg"> <div class="row"> <div class="col col-10 col-12--sm"> <h2 class="pb-8">Awards</h2> <p>Für das Ranking werden ausschließlich die digitalrelevanten Kategorien der Wettbewerbe berücksichtigt. Beinhaltet der jeweilige Award eine eigene Digital-Kategorie, so finden Gewinne sämtlicher Unterkategorien Beachtung. Zusätzlich werden digitalrelevante Unterkategorien aus weiteren Hauptkategorien berücksichtigt. Aus welchen Hauptkategorien Gewinne für das BVDW-Kreativranking hinzugezogen werden, kann unter den einzelnen Awards eingesehen werden (siehe unten). Handelt es sich um einen Award, der ausschließlich digitale Projekte auszeichnet, so werden sämtliche Kategorien berücksichtigt.</p> <p>Es werden fortan <strong>alle Gewinne</strong> in den entsprechenden digitalen Kategorien bzw. Sub-Kategorien gezählt. Die untenstehende Liste kann ggfs. im Laufe des Jahres um weitere digitalrelevante Kategorien ergänzt werden, sofern diese vom Festivalfestivalveranstalter kurzfristig neu zum Award hinzuaddiert werden.</p> </div> </div> </div> </div> <div class="module module--general--accordion pt-9 pt-8--md pt-7--xs pb-9 pb-8--md pb-7--xs" > <div class="row"> <div class="col col-12"> <div class="accordion"> <div class="accordion--item br-12 mb-4"> <div class="accordion--title t-h4"><div class="accordion--title--inner">ADC ANNUAL AWARDS </div></div> <div class="accordion--content text--wysiwyg pt-6"> <div id="content447" class="panel-collapse collapse in" aria-expanded="true"> <div class="panel-body"> <p>Im Rahmen des <a href="https://www.adcawards.org/" target="_blank" rel="noopener">ADC ANNUAL AWARDS </a>werden die digitalrelevanten Unterkategorien der folgenden Hauptkategorien berücksichtigt:</p> <ul> <li>Advertising</li> <li>Artificial Intelligence</li> <li>Brand/Communication Design</li> <li>Experimental Design</li> <li>Gaming</li> <li>Interactive</li> <li>Product Design</li> <li>Publication</li> </ul> <p><em>Dabei werden die Gewinne dieser digitalrelevanten Unterkategorien wie folgt bepunktet:<br /> Bronze Cube = Bronze Gewinn (Basispunktzahl +5 Punkte)<br /> Silver Cube = Silber Gewinn (Basispunktzahl +10 Punkte)<br /> Gold Cube = Gold Gewinn (Basispunktzahl +15 Punkte)<br /> Weitere Award-Auszeichnungen finden für das BVDW-Kreativranking keine Berücksichtigung.</em></p> </div> </div> </div> </div> <div class="accordion--item br-12 mb-4"> <div class="accordion--title t-h4"><div class="accordion--title--inner">ADC DEUTSCHLAND </div></div> <div class="accordion--content text--wysiwyg pt-6"> <p>Im Rahmen des <a href="https://www.adc.de/wettbewerb/wettbewerb/">ADC DEUTSCHLAND</a> werden die digitalrelevanten Unterkategorien der folgenden Hauptkategorien berücksichtigt:</p> <ul> <li>Activation</li> <li>Brand Building</li> <li>Design</li> <li>Digital Experience</li> <li>Publishing</li> <li>Spatial Experience</li> <li>Film</li> <li>Audio</li> </ul> <p><em>Dabei werden die Gewinne dieser digitalrelevanten Unterkategorien wie folgt bepunktet:<br /> Bronze = Bronze Gewinn (Basispunktzahl +5 Punkte)<br /> Silber = Silber Gewinn (Basispunktzahl +10 Punkte)<br /> Gold = Gold Gewinn (Basispunktzahl +15 Punkte)<br /> Grand Prix = Grand Prix Gewinn (Basispunktzahl +20 Punkte)<br /> Weitere Award-Auszeichnungen finden für das BVDW-Kreativranking keine Berücksichtigung.</em></p> </div> </div> <div class="accordion--item br-12 mb-4"> <div class="accordion--title t-h4"><div class="accordion--title--inner">ANNUAL MULTIMEDIA AWARDS </div></div> <div class="accordion--content text--wysiwyg pt-6"> <div id="content449" class="panel-collapse collapse in" aria-expanded="true"> <div class="panel-body"> <p>Im Rahmen des <a href="http://www.annual-multimedia.de/" target="_blank" rel="noopener">ANNUAL MULTIMEDIA AWARDS</a> werden alle Kategorien berücksichtigt.</p> <p><em>Dabei werden die Gewinne dieser Kategorien wie folgt bepunktet:<br /> Silber = Silber Gewinn (Basispunktzahl +10 Punkte)<br /> Gold = Gold Gewinn (Basispunktzahl +15 Punkte)<br /> Weitere Award-Auszeichnungen finden für das BVDW-Kreativranking keine Berücksichtigung.</em></p> </div> </div> </div> </div> <div class="accordion--item br-12 mb-4"> <div class="accordion--title t-h4"><div class="accordion--title--inner">CANNES LIONS </div></div> <div class="accordion--content text--wysiwyg pt-6"> <p>Im Rahmen der <a href="http://www.canneslions.com/">CANNES LIONS </a>werden die digitalrelevanten Unterkategorien der folgenden Hauptkategorien berücksichtigt:</p> <ul> <li>Classic</li> <li>Craft</li> <li>Entertainment</li> <li>Engagement</li> <li>Experience</li> </ul> <p><em>Dabei werden die Gewinne dieser digitalrelevanten Unterkategorien wie folgt bepunktet:<br /> Bronze Lion = Bronze Gewinn (Basispunktzahl +5 Punkte)<br /> Silver Lion = Silber Gewinn (Basispunktzahl +10 Punkte)<br /> Gold Lion = Gold Gewinn (Basispunktzahl +15 Punkte)<br /> Grand Prix Lion = Grand Prix Gewinn (Basispunktzahl +20 Punkte)<br /> Weitere Award-Auszeichnungen finden für das BVDW-Kreativranking keine Berücksichtigung.</em></p> </div> </div> <div class="accordion--item br-12 mb-4"> <div class="accordion--title t-h4"><div class="accordion--title--inner">CLIO AWARDS </div></div> <div class="accordion--content text--wysiwyg pt-6"> <p>Im Rahmen des <a href="https://clios.com/awards">CLIO AWARDS </a>werden die digitalrelevanten Unterkategorien der folgenden Hauptkategorien berücksichtigt:</p> <ul> <li>Branded Entertainment & Content</li> <li>Creative Business Transformation</li> <li>Creative Use of Data</li> <li>Digital/Mobile</li> <li>Digital/Mobile & Social Media Craft</li> <li>Direct</li> <li>Design</li> <li>Experience & Activation</li> <li>Innovation</li> <li>Social Media</li> <li>Public Relations</li> </ul> <p><em>Dabei werden die Gewinne dieser digitalrelevanten Unterkategorien wie folgt bepunktet:<br /> Bronze= Bronze Gewinn (Basispunktzahl +5 Punkte)<br /> Silber = Silber Gewinn (Basispunktzahl +10 Punkte)<br /> Gold = Gold Gewinn (Basispunktzahl +15 Punkte)<br /> Weitere Award-Auszeichnungen finden für das BVDW-Kreativranking keine Berücksichtigung.</em></p> </div> </div> <div class="accordion--item br-12 mb-4"> <div class="accordion--title t-h4"><div class="accordion--title--inner">CRESTA AWARD </div></div> <div class="accordion--content text--wysiwyg pt-6"> <div id="content452" class="panel-collapse collapse in" aria-expanded="true"> <div class="panel-body"> <p>Im Rahmen des <a href="https://www.cresta-awards.com/" target="_blank" rel="noopener">CRESTA Awards</a> werden die digitalrelevanten Unterkategorien der folgenden Hauptkategorien berücksichtigt:</p> <ul> <li>Brand Content</li> <li>Creative E-commerce</li> <li>Creative Technology</li> <li>Digital</li> <li>Digital Craft</li> <li>Digital Design</li> <li>Social</li> <li>The Future</li> </ul> <p><em>Dabei werden die Gewinne dieser digitalrelevanten Unterkategorien wie folgt bepunktet:<br /> Bronze Cube = Bronze Gewinn (Basispunktzahl +5 Punkte)<br /> Silver Cube = Silber Gewinn (Basispunktzahl +10 Punkte)<br /> Gold Cube = Gold Gewinn (Basispunktzahl +15 Punkte)<br /> Weitere Award-Auszeichnungen finden für das BVDW-Kreativranking keine Berücksichtigung.</em></p> </div> </div> </div> </div> <div class="accordion--item br-12 mb-4"> <div class="accordion--title t-h4"><div class="accordion--title--inner">D&AD </div></div> <div class="accordion--content text--wysiwyg pt-6"> <p>Im Rahmen des <a href="http://www.dandad.org/awards/professional">D&AD</a> werden die digitalrelevanten Unterkategorien der folgenden Hauptkategorien berücksichtigt:</p> <ul> <li>Advertising</li> <li>Design</li> </ul> <p><em>Dabei werden die Gewinne dieser digitalrelevanten Unterkategorien wie folgt bepunktet:<br /> Graphite Pencil = Silber Gewinn (Basispunktzahl +10 Punkte)<br /> Yellow Pencil = Gold Gewinn (Basispunktzahl +15 Punkte)<br /> Black Pencil = Grand Prix Gewinn (Basispunktzahl +20 Punkte)<br /> Weitere Award-Auszeichnungen finden für das BVDW-Kreativranking keine Berücksichtigung.</em></p> </div> </div> <div class="accordion--item br-12 mb-4"> <div class="accordion--title t-h4"><div class="accordion--title--inner">DEUTSCHER DIGITAL AWARD </div></div> <div class="accordion--content text--wysiwyg pt-6"> <div id="content455" class="panel-collapse collapse in" aria-expanded="true"> <div class="panel-body"> <p>Im Rahmen des <a href="http://deutscherdigitalaward.de/" target="_blank" rel="noopener">DEUTSCHEN DIGITAL AWARDS</a> werden alle Kategorien berücksichtigt.</p> <p><em>Dabei werden die Gewinne dieser Kategorien wie folgt bepunktet:<br /> Bronze= Bronze Gewinn (Basispunktzahl +5 Punkte)<br /> Silber = Silber Gewinn (Basispunktzahl +10 Punkte)<br /> Gold = Gold Gewinn (Basispunktzahl +15 Punkte)<br /> Best-Of = Grand Prix Gewinn (Basispunktzahl +20 Punkte)<br /> Weitere Award-Auszeichnungen finden für das BVDW-Kreativranking keine Berücksichtigung.</em></p> </div> </div> </div> </div> <div class="accordion--item br-12 mb-4"> <div class="accordion--title t-h4"><div class="accordion--title--inner">DEUTSCHER PREIS FÜR ONLINEKOMMUNIKATION </div></div> <div class="accordion--content text--wysiwyg pt-6"> <div id="content456" class="panel-collapse collapse in" aria-expanded="true"> <div class="panel-body"> <p>Im Rahmen des <a href="http://www.onlinekommunikationspreis.de/" target="_blank" rel="noopener">DEUTSCHEN PREIS FÜR ONLINEKOMMUNIKATION</a> werden alle Kategorien berücksichtigt.</p> <p><em>Dabei werden die Gewinne dieser Kategorien wie folgt bepunktet:<br /> Winner = Gold Gewinn (Basispunktzahl +15 Punkte)<br /> Weitere Award-Auszeichnungen finden für das BVDW-Kreativranking keine Berücksichtigung.</em></p> </div> </div> </div> </div> <div class="accordion--item br-12 mb-4"> <div class="accordion--title t-h4"><div class="accordion--title--inner">EUROBEST AWARD </div></div> <div class="accordion--content text--wysiwyg pt-6"> <div id="content458" class="panel-collapse collapse in" aria-expanded="true"> <div class="panel-body"> <p>Im Rahmen des <a href="http://www.eurobest.com/" target="_blank" rel="noopener">EUROBEST AWARDS</a> werden die digitalrelevanten Unterkategorien der folgenden Hauptkategorien berücksichtigt:</p> <ul> <li>Branded Experience & Activation</li> <li>Creative Business Transformation</li> <li>Creative Data</li> <li>Creative eCommerce</li> <li>Design</li> <li>Digital Craft</li> <li>Direct</li> <li>Entertainment</li> <li>Film</li> <li>Innovation</li> <li>Media</li> <li>Outdoor</li> <li>PR</li> <li>Radio & Audio</li> <li>Social & Influencer</li> </ul> <p><em>Dabei werden die Gewinne dieser digitalrelevanten Unterkategorien wie folgt bepunktet:<br /> Bronze= Bronze Gewinn (Basispunktzahl +5 Punkte)<br /> Silber = Silber Gewinn (Basispunktzahl +10 Punkte)<br /> Innovation Eurobest Award = Silber Gewinn (Basispunktzahl +10 Punkte)<br /> Gold = Gold Gewinn (Basispunktzahl +15 Punkte)<br /> Grand Prix = Grand Prix Gewinn (Basispunktzahl +20 Punkte)<br /> Weitere Award-Auszeichnungen finden für das BVDW-Kreativranking keine Berücksichtigung.</em></p> </div> </div> </div> </div> <div class="accordion--item br-12 mb-4"> <div class="accordion--title t-h4"><div class="accordion--title--inner">GERETY AWARDS</div></div> <div class="accordion--content text--wysiwyg pt-6"> <p>Im Rahmen des <a href="https://www.geretyawards.com/">Gerety Awards</a> werden digitalrelevante Unterkategorien der folgenden Hauptkategorien berücksichtigt:</p> <ul> <li>Communication</li> <li>Entertainment</li> <li>Alternative</li> <li>Experience</li> <li>B2B</li> <li>Innovation</li> <li>Media </li> </ul> <p><em>Dabei werden die Gewinne dieser digitalrelevanten Unterkategorien wie folgt bepunktet:<br /> Bronze= Bronze Gewinn (Basispunktzahl +5 Punkte)<br /> Silber = Silber Gewinn (Basispunktzahl +10 Punkte)<br /> Gold = Gold Gewinn (Basispunktzahl +15 Punkte)<br /> Grand Prix = Grand Prix Gewinn (Basispunktzahl +20 Punkte)<br /> Weitere Award-Auszeichnungen finden für das BVDW-Kreativranking keine Berücksichtigung.</em></p> </div> </div> <div class="accordion--item br-12 mb-4"> <div class="accordion--title t-h4"><div class="accordion--title--inner">GOLDEN AWARD OF MONTREUX </div></div> <div class="accordion--content text--wysiwyg pt-6"> <p>Im Rahmen des <a href="http://www.goldenawardmontreux.com/">GOLDEN AWARD OF MONTREUX </a>werden die digitalrelevanten Unterkategorien der folgenden Hauptkategorien berücksichtigt:</p> <ul> <li>Creative Use of Media</li> <li>Digital / Interactive</li> <li>Direct Marketing</li> <li>Events/Spatial Communication</li> </ul> <p><em>Dabei werden die Gewinne dieser digitalrelevanten Unterkategorien wie folgt bepunktet:<br /> Finalist Award Certificate = Silber Gewinn (Basispunktzahl +10 Punkte)<br /> Gold Medal = Gold Gewinn (Basispunktzahl +15 Punkte)<br /> Golden Award = Grand Prix Gewinn (Basispunktzahl +20 Punkte)<br /> Weitere Award-Auszeichnungen finden für das BVDW-Kreativranking keine Berücksichtigung.</em></p> </div> </div> <div class="accordion--item br-12 mb-4"> <div class="accordion--title t-h4"><div class="accordion--title--inner">IF DESIGN AWARD </div></div> <div class="accordion--content text--wysiwyg pt-6"> <p>Im Rahmen des <a href="https://ifworlddesignguide.com/">IF DESIGN AWARDS</a> werden die digitalrelevanten Unterkategorien der folgenden Hauptkategorien berücksichtigt:</p> <ul> <li>Communication Design</li> <li>Professional Concept</li> <li>User Interface</li> <li>User Experience</li> </ul> <p><em>Dabei werden die Gewinne dieser digitalrelevanten Unterkategorien wie folgt bepunktet:<br /> iF design award = Silber Gewinn (Basispunktzahl +10 Punkte)<br /> iF Gold Award = Gold Gewinn (Basispunktzahl +15 Punkte)<br /> Weitere Award-Auszeichnungen finden für das BVDW-Kreativranking keine Berücksichtigung.</em></p> </div> </div> <div class="accordion--item br-12 mb-4"> <div class="accordion--title t-h4"><div class="accordion--title--inner">LONDON INTERNATIONAL AWARD (LIA) </div></div> <div class="accordion--content text--wysiwyg pt-6"> <p>Im Rahmen des <a href="http://www.liaawards.com/">LONDON INTERNATIONAL AWARDS (LIA)</a> werden die digitalrelevanten Unterkategorien der folgenden Hauptkategorien berücksichtigt:</p> <ul> <li>Branded Entertainment</li> <li>Creativity in the Metaverse</li> <li>Creative Use of Data</li> <li>Design</li> <li>Digital</li> <li>Integration</li> <li>Non-Traditional</li> <li>Online Film</li> <li>PR</li> <li>Use of Social Media & Influencer</li> </ul> <p><em>Dabei werden die Gewinne dieser digitalrelevanten Unterkategorien wie folgt bepunktet:<br /> Bronze Winner = Bronze Gewinn (Basispunktzahl +5 Punkte)<br /> Silver Winner = Silber Gewinn (Basispunktzahl +10 Punkte)<br /> Gold Winner = Gold Gewinn (Basispunktzahl +15 Punkte) <br /> Grand LIA = Grand Prix Gewinn (Basispunktzahl +20 Punkte)<br /> Weitere Award-Auszeichnungen finden für das BVDW-Kreativranking keine Berücksichtigung.</em></p> </div> </div> <div class="accordion--item br-12 mb-4"> <div class="accordion--title t-h4"><div class="accordion--title--inner">LOVIE AWARDS </div></div> <div class="accordion--content text--wysiwyg pt-6"> <div id="content461" class="panel-collapse collapse in" aria-expanded="true"> <div class="panel-body"> <p>Im Rahmen des <a href="https://www.lovieawards.com/" target="_blank" rel="noopener">LOVIE AWARDS</a> werden alle Kategorien berücksichtigt.</p> <p><em>Dabei werden die Gewinne dieser Kategorie wie folgt bepunktet:<br /> Bronze= Bronze Gewinn (Basispunktzahl +5 Punkte)<br /> Silver = Silber Gewinn (Basispunktzahl +10 Punkte)<br /> Gold = Gold Gewinn (Basispunktzahl +15 Punkte)<br /> People’s Lovie Winners zählen generell<br /> Weitere Award-Auszeichnungen finden für das BVDW-Kreativranking keine Berücksichtigung.</em></p> </div> </div> </div> </div> <div class="accordion--item br-12 mb-4"> <div class="accordion--title t-h4"><div class="accordion--title--inner">MAX AWARD</div></div> <div class="accordion--content text--wysiwyg pt-6"> <div id="content1059" class="panel-collapse collapse in" aria-expanded="true"> <div class="panel-body"> <p>Im Rahmen des <a href="https://www.max-award.de/" target="_blank" rel="noopener">MAX Awards</a> werden alle Kategorien berücksichtigt.</p> <p><em>Dabei werden die Gewinne dieser Kategorie wie folgt bepunktet:<br /> Bronze= Bronze Gewinn (Basispunktzahl +5 Punkte)<br /> Silber = Silber Gewinn (Basispunktzahl +10 Punkte)<br /> Gold = Gold Gewinn (Basispunktzahl +15 Punkte)<br /> Weitere Award-Auszeichnungen finden für das BVDW-Kreativranking keine Berücksichtigung.</em></p> </div> </div> </div> </div> <div class="accordion--item br-12 mb-4"> <div class="accordion--title t-h4"><div class="accordion--title--inner">NEW YORK FESTIVALS ADVERTISING AWARDS </div></div> <div class="accordion--content text--wysiwyg pt-6"> <p>Im Rahmen des <a href="https://www.nyfadvertising.com/">NEW YORK FESTIVALS ASVERTISING AWARDS </a>werden die digitalrelevanten Unterkategorien der folgenden Hauptkategorien berücksichtigt:</p> <ul> <li>Activation/Engagement</li> <li>Audio/Radio</li> <li>Avant-Garde/Innovative</li> <li>Branded Content/Entertainment</li> <li>Collaborations & Partnerships</li> <li>Design</li> <li>Digital/Mobile</li> <li>Direct</li> <li>Outdoor (DOOH)</li> <li>Public Relations</li> <li>Social Media/Influencer</li> <li>The Future Now</li> </ul> <p><em>Dabei werden die Gewinne dieser digitalrelevanten Unterkategorien wie folgt bepunktet:<br /> Bronze (Third Prize Award) = Bronze Gewinn (Basispunktzahl +5 Punkte)<br /> Silver (Second Prize Award) = Silber Gewinn (Basispunktzahl +10 Punkte)<br /> Gold (First Prize Award) = Gold Gewinn (Basispunktzahl +15 Punkte)<br /> Grand Winners, Grand Award, Grand Prize Award = Grand Prix Gewinn (Basispunktzahl +20 Punkte)<br /> Weitere Award-Auszeichnungen finden für das BVDW-Kreativranking keine Berücksichtigung.</em></p> </div> </div> <div class="accordion--item br-12 mb-4"> <div class="accordion--title t-h4"><div class="accordion--title--inner">ONE SHOW </div></div> <div class="accordion--content text--wysiwyg pt-6"> <p>Im Rahmen der <a href="http://enter.oneclub.org/">ONE SHOW</a> werden die digitalrelevanten Unterkategorien der folgenden Hauptkategorien berücksichtigt:</p> <ul> <li>Branded Entertainment</li> <li>Creative Use of Data</li> <li>Creative Use of Technology</li> <li>Design</li> <li>Direct Marketing</li> <li>Experiential & Immersive</li> <li>Gaming</li> <li>Interactive & Mobile Craft</li> <li>Interactive, Online & Mobile</li> <li>IP & Products</li> <li>PR</li> <li>Social Media</li> </ul> <p><em>Dabei werden die Gewinne dieser digitalrelevanten Unterkategorien wie folgt bepunktet:<br /> Bronze= Bronze Gewinn (Basispunktzahl +5 Punkte)<br /> Silver = Silber Gewinn (Basispunktzahl +10 Punkte)<br /> Gold = Gold Gewinn (Basispunktzahl +15 Punkte)<br /> Best of Show = Grand Prix Gewinn (Basispunktzahl +20 Punkte)<br /> Weitere Award-Auszeichnungen finden für das BVDW-Kreativranking keine Berücksichtigung.</em></p> </div> </div> <div class="accordion--item br-12 mb-4"> <div class="accordion--title t-h4"><div class="accordion--title--inner">RED DOT DESIGN AWARD</div></div> <div class="accordion--content text--wysiwyg pt-6"> <p>Im Rahmen des <a href="https://www.red-dot.org/de/cd/about/">RED DOT DESIGN AWARDS</a> werden die digitalrelevanten Unterkategorien der folgenden Hauptkategorien berücksichtigt:</p> <ul> <li>Advertising</li> <li>Apps</li> <li>Digital Solutions</li> <li>Interface & User Experience Design</li> <li>Sapatial & Retail Design</li> <li>Online</li> </ul> <p><em>Dabei werden die Gewinne dieser digitalrelevanten Unterkategorien wie folgt bepunktet:<br /> Red Dot Winner = Silber Gewinn (Basispunktzahl +10)<br /> Red Dot Best of the Best = (Gold Gewinn (Basispunktzahl +15 Punkte)<br /> Red Dot Grand Prix = Grand Prix Gewinn (Basispunktzahl +20 Punkte)<br /> Weitere Award-Auszeichnungen finden für das BVDW-Kreativranking keine Berücksichtigung.</em></p> </div> </div> <div class="accordion--item br-12 mb-4"> <div class="accordion--title t-h4"><div class="accordion--title--inner">WEBBY AWARDS</div></div> <div class="accordion--content text--wysiwyg pt-6"> <div id="content447" class="panel-collapse collapse in" aria-expanded="true"> <div class="panel-body"> <div id="content466" class="panel-collapse collapse in" aria-expanded="true"> <div class="panel-body"> <p>Im Rahmen des <a href="http://www.webbyawards.com/" target="_blank" rel="noopener">WEBBY AWARDS</a> werden alle Kategorien berücksichtigt.</p> <p><em>Dabei werden die Gewinne dieser Kategorie wie folgt bepunktet:<br /> Nominees  = Bronze Gewinn (Basispunktzahl +5 Punkte)<br /> Winners & People‘s Voice Winner = Gold Gewinn (Basispunktzahl +15 Punkte)<br /> Hinweis: Wenn eine deutsche Arbeit sowohl als Winner als auch Peoples´s Voice Winner deklariert wird, erhält sie zweimal Gold.<br /> Weitere Award-Auszeichnungen finden für das BVDW-Kreativranking keine Berücksichtigung.</em></p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="module module--text--text--col-1 pt-9 pt-8--md pt-7--xs pb-9 pb-8--md pb-7--xs" id="bewertungsmatrix_vorgehen"> <div class="module--inner text--wysiwyg"> <div class="row"> <div class="col col-10 col-12--sm"> <h2 class="pb-8">Bewertungsmatrix & Vorgehen</h2> <div id="c6226" class="frame frame-default frame-type-text header-layout-2 frame-layout-0 col-sm-12 frame-space-after-medium"> <div class="ce-bodytext"> <p>Die für das Ranking berücksichtigten Awards sowie die darin enthaltenen Kategorien und Sub-Kategorien unterliegen einer regelmäßigen Überprüfung. Bei Änderungen oder Anpassungen von Kategoriensystemen einzelner Awards behält sich der BVDW e.V. vor, ebenfalls entsprechende Änderungen hinsichtlich der im Kreativranking berücksichtigten Kategorien einzelner Awards vorzunehmen.</p> <p>Die Award-Veranstaltungen selbst werden jährlich vom BVDW-Arbeitskreis Kreativranking hinsichtlich ihrer Relevanz überprüft und entsprechend auf- oder abgewertet. Zudem wird in regelmäßigen Abständen eine anonymisierte Agenturbefragung durchgeführt, um das digitale Kreativranking kontinuierlich zu optimieren und bestmögliche Markttransparenz zu bieten.</p> <p> </p> </div> <table border="0" width="100%" cellspacing="3" cellpadding="0"> <tbody> <tr> <th>Name des Awards</th> <th>Basis-Punktzahl   </th> <th>Gold-Gewinn   </th> <th>Silber-Gewinn   </th> <th>Bronze-Gewinn   </th> <th>Grand-Prix-Gewinn   </th> </tr> <tr> <td width="139">ADC Annual Awards</td> <td align="center" width="121">37</td> <td align="center" width="121">52</td> <td align="center" width="121">47</td> <td align="center" width="121">42</td> <td align="center" width="121">57</td> </tr> <tr> <td width="139">ADC Dtl.</td> <td align="center" width="121">32</td> <td align="center" width="121">47</td> <td align="center" width="121">42</td> <td align="center" width="121">37</td> <td align="center" width="121">52</td> </tr> <tr> <td width="139">Annual Multimedia Award</td> <td align="center" width="121">19</td> <td align="center" width="121">34</td> <td align="center" width="121">29</td> <td align="center" width="121">24</td> <td align="center" width="121">39</td> </tr> <tr> <td width="139">Cannes Lions</td> <td align="center" width="121">44</td> <td align="center" width="121">59</td> <td align="center" width="121">54</td> <td align="center" width="121">49</td> <td align="center" width="121">64</td> </tr> <tr> <td width="139">CLIO Award</td> <td align="center" width="121">36</td> <td align="center" width="121">51</td> <td align="center" width="121">46</td> <td align="center" width="121">41</td> <td align="center" width="121">56</td> </tr> <tr> <td width="139">Cresta Award</td> <td align="center" width="121">28</td> <td align="center" width="121">43</td> <td align="center" width="121">38</td> <td align="center" width="121">33</td> <td align="center" width="121">48</td> </tr> <tr> <td width="139">D&AD Award</td> <td align="center" width="121">38</td> <td align="center" width="121">53</td> <td align="center" width="121">48</td> <td align="center" width="121">43</td> <td align="center" width="121">58</td> </tr> <tr> <td width="139">Deutscher Digital Award</td> <td align="center" width="121">39</td> <td align="center" width="121">54</td> <td align="center" width="121">49</td> <td align="center" width="121">44</td> <td align="center" width="121">59</td> </tr> <tr> <td width="139">Deutscher Preis für Onlinekommunikation   </td> <td align="center" width="121">20</td> <td align="center" width="121">35</td> <td align="center" width="121">30</td> <td align="center" width="121">25</td> <td align="center" width="121">40</td> </tr> <tr> <td width="139">Eurobest</td> <td align="center" width="121">28</td> <td align="center" width="121">43</td> <td align="center" width="121">38</td> <td align="center" width="121">33</td> <td align="center" width="121">48</td> </tr> <tr> <td width="139">Gerety Awards</td> <td align="center" width="121">19</td> <td align="center" width="121">34</td> <td align="center" width="121">29</td> <td align="center" width="121">24</td> <td align="center" width="121">39</td> </tr> <tr> <td width="139">Golden Award of Montreux</td> <td align="center" width="121">29</td> <td align="center" width="121">44</td> <td align="center" width="121">39</td> <td align="center" width="121">34</td> <td align="center" width="121">49</td> </tr> <tr> <td width="139">iF Design Award</td> <td align="center" width="121">27</td> <td align="center" width="121">42</td> <td align="center" width="121">37</td> <td align="center" width="121">32</td> <td align="center" width="121">47</td> </tr> <tr> <td width="139">London International Award (LIA)</td> <td align="center" width="121">39</td> <td align="center" width="121">54</td> <td align="center" width="121">49</td> <td align="center" width="121">44</td> <td align="center" width="121">59</td> </tr> <tr> <td width="139">Lovie Awards</td> <td align="center" width="121">27</td> <td align="center" width="121">42</td> <td align="center" width="121">37</td> <td align="center" width="121">32</td> <td align="center" width="121">47</td> </tr> <tr> <td width="139">MAX Award</td> <td align="center" width="121">20</td> <td align="center" width="121">35</td> <td align="center" width="121">30</td> <td align="center" width="121">25</td> <td align="center" width="121">40</td> </tr> <tr> <td width="139">New York Festival Advertising Awards</td> <td align="center" width="121">34</td> <td align="center" width="121">49</td> <td align="center" width="121">44</td> <td align="center" width="121">39</td> <td align="center" width="121">54</td> </tr> <tr> <td width="139">One Show</td> <td align="center" width="121">39</td> <td align="center" width="121">54</td> <td align="center" width="121">49</td> <td align="center" width="121">44</td> <td align="center" width="121">59</td> </tr> <tr> <td width="139">Red Dot Design Award</td> <td align="center" width="121">33</td> <td align="center" width="121">48</td> <td align="center" width="121">43</td> <td align="center" width="121">38</td> <td align="center" width="121">53</td> </tr> <tr> <td width="139">Webby Award</td> <td align="center" width="121">39</td> <td align="center" width="121">54</td> <td align="center" width="121">49</td> <td align="center" width="121">44</td> <td align="center" width="121">59</td> </tr> </tbody> </table> </div> <style>tr:nth-child(2n-1) {background: #efe9e2;}</style> </div> </div> </div> </div> <div class="module module--media--image-text pt-9 pt-8--md pt-7--xs pb-9 pb-8--md pb-7--xs" id="zu-den-kreativrankings"> <div class="row v-align--center mb-15"> <div class="col col-5 col-12--sm mb-6--sm col--image"> <img src="https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Rankings_Kreativranking-1030x700.jpg" alt="Eine Person benutzt einen Tablet-Computer in einem schwach beleuchteten Raum." class="br-24"> </div> <div class="col col-7 col-12--sm col--text text--wysiwyg"> <div class="text"> <h3 class="t-h4 pb-2">Kreativrankings (2021-2023)</h3> <a href="https://www.bvdw.org/ranking/kreativranking-rankings/" class="btn btn--secondary btn--color--blue btn--sm mt-5" title="hier geht's zu den Rankings">hier geht's zu den Rankings</a> </div> </div> </div> </div> <div class="module module--teaser--banner module--teaser--newsletter has-dark-bg pt-9 pt-8--md pt-7--xs pb-9 pb-8--md pb-7--xs"> <div class="row"> <a href="https://news.bvdw-mail.de/newsletter.jsp" title="Jetzt abonnieren" class="col col-12 br-24 t-color--white" style="background-image: url( 'https://www.bvdw.org/wp-content/uploads/2023/08/bvdw_Neslwtter-Teaser-2000x500.jpg' );"> <div class="banner--inner"> <div> <h2 class="t-h3 pb-4 t--color--white">Newsletter</h2> <p class="t--color--white">Unser regelmäßiges Update mit aktuellen Studien, Insights zu neuen Entwicklungen, kostenlosen Whitepapers und interessanten Events.</p> </div> <span class="btn btn--primary btn--color--black btn--sm mt-5 mt-18--xs">Jetzt abonnieren</span> </div> </a> </div> </div> <div class="overlay--bg" data-link="close-overlay"></div> </main> <a class="scroll-top" data-link="no-page-reload"></a> <footer class="footer pt-9 pt-8--md pt-7--xs" id="footer"> <div class="footer--top bg--color--off-white"> <div class="row pt-15 pb-10 pt-10--xs"> <div class="col col-12"> <nav> <ul id="menu--footer--1" class="menu--footer menu--footer--1"><li id="menu-item-2538" class="t-p1 menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2538"><a href="https://www.bvdw.org/themen/" class="t-p2">Themen</a> <ul class="sub-menu"> <li id="menu-item-6947" class="menu-item menu-item-type-taxonomy menu-item-object-thema menu-item-6947"><a href="https://www.bvdw.org/themen/thema-data-economy/" class="t-p2">Data Economy</a></li> <li id="menu-item-6945" class="menu-item menu-item-type-taxonomy menu-item-object-thema menu-item-6945"><a href="https://www.bvdw.org/themen/thema-digitalpolitik/" class="t-p2">Digitalpolitik</a></li> <li id="menu-item-6949" class="menu-item menu-item-type-taxonomy menu-item-object-thema menu-item-6949"><a href="https://www.bvdw.org/themen/thema-digital-marketing/" class="t-p2">Marketing</a></li> <li id="menu-item-6946" class="menu-item menu-item-type-taxonomy menu-item-object-thema menu-item-6946"><a href="https://www.bvdw.org/themen/thema-digital-responsibility/" class="t-p2">Responsibility</a></li> <li id="menu-item-6948" class="menu-item menu-item-type-taxonomy menu-item-object-thema menu-item-6948"><a href="https://www.bvdw.org/themen/thema-digital-technology-and-innovation/" class="t-p2">Technology & Innovation</a></li> <li id="menu-item-16003" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-16003"><a href="https://www.bvdw.org/esg-data-solution/" class="t-p2">ESG Data Solution</a></li> </ul> </li> <li id="menu-item-2539" class="t-p1 menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2539"><a href="https://www.bvdw.org/events/" class="t-p2">Events</a> <ul class="sub-menu"> <li id="menu-item-6956" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-6956"><a target="_blank" href="https://www.onlineadsummit.de/" class="t-p2">Online Ad Summit</a></li> <li id="menu-item-5632" class="menu-item menu-item-type-post_type menu-item-object-event menu-item-5632"><a href="https://www.bvdw.org/events/dmexco/" class="t-p2">DMEXCO</a></li> <li id="menu-item-22105" class="menu-item menu-item-type-post_type menu-item-object-event menu-item-22105"><a href="https://www.bvdw.org/events/datamatters-2/" class="t-p2">DATA:matters</a></li> <li id="menu-item-5874" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5874"><a target="_blank" href="https://www.deutscherdigitalaward.de/" class="t-p2">Deutscher Digital Award (DDA)</a></li> <li id="menu-item-6955" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-6955"><a target="_blank" href="https://www.cdr-award.digital/" class="t-p2">CDR-Award</a></li> </ul> </li> <li id="menu-item-2540" class="t-p1 menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2540"><a href="https://www.bvdw.org/zertifizierungen/" class="t-p2">Zertifikate</a> <ul class="sub-menu"> <li id="menu-item-8279" class="menu-item menu-item-type-taxonomy menu-item-object-zertifikat-typ menu-item-8279"><a href="https://www.bvdw.org/zertifizierungen/fachkraeftezertifikate/" class="t-p2">Fachkräftezertifikate</a></li> <li id="menu-item-8280" class="menu-item menu-item-type-taxonomy menu-item-object-zertifikat-typ menu-item-8280"><a href="https://www.bvdw.org/zertifizierungen/qualitaetszertifikate/" class="t-p2">Qualitätszertifikate</a></li> <li id="menu-item-8281" class="menu-item menu-item-type-taxonomy menu-item-object-zertifikat-typ menu-item-8281"><a href="https://www.bvdw.org/zertifizierungen/codes-of-conduct/" class="t-p2">Codes of Conduct</a></li> </ul> </li> <li id="menu-item-2541" class="t-p1 menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2541"><a href="https://www.bvdw.org/campus/" class="t-p2">Campus</a> <ul class="sub-menu"> <li id="menu-item-12299" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-12299"><a href="https://www.bvdw.org/campus/affiliate-marketing-fuer-einsteiger/" class="t-p2">Affiliate Marketing für Einsteiger </a></li> <li id="menu-item-21792" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-21792"><a href="https://www.bvdw.org/campus/ai-officer-ki-beauftragter/" class="t-p2">AI Officer – Präsenzkurs & Zertifikat</a></li> <li id="menu-item-29027" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-29027"><a href="https://www.bvdw.org/campus/grundlagenkurs-ki-kompetenz/" class="t-p2">AI Basic – E-Learning & Zertifikat</a></li> <li id="menu-item-12301" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-12301"><a href="https://www.bvdw.org/campus/digital-customer-experience-manager/" class="t-p2">Digital Customer Experience Manager</a></li> <li id="menu-item-12302" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-12302"><a href="https://www.bvdw.org/campus/digital-marketing-grundkurs-dach/" class="t-p2">Digital Marketing Grundkurs – DACH</a></li> <li id="menu-item-18805" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-18805"><a href="https://www.bvdw.org/campus/okr-in-der-produktmanagement-praxis/" class="t-p2">OKR in der Produktmanagement Praxis</a></li> <li id="menu-item-18806" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-18806"><a href="https://www.bvdw.org/campus/product-management-bootcamp/" class="t-p2">Product Management Bootcamp</a></li> <li id="menu-item-19146" class="menu-item menu-item-type-post_type menu-item-object-campus menu-item-19146"><a href="https://www.bvdw.org/campus/product-discovery-masterclass/" class="t-p2">Product Discovery Masterclass</a></li> </ul> </li> <li id="menu-item-2545" class="t-p1 menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2545"><a href="https://www.bvdw.org/ueber-uns/" class="t-p2">Über uns</a> <ul class="sub-menu"> <li id="menu-item-2597" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2597"><a href="https://www.bvdw.org/ueber-uns/gremien/" class="t-p2">Gremien</a></li> <li id="menu-item-5642" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5642"><a href="https://www.bvdw.org/ueber-uns/mitglieder/" class="t-p2">Mitglieder</a></li> <li id="menu-item-31810" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-31810"><a href="https://www.bvdw.org/supporter/" class="t-p2">Supporter</a></li> <li id="menu-item-7594" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7594"><a href="https://www.bvdw.org/ueber-uns/netzwerk/" class="t-p2">Netzwerk</a></li> <li id="menu-item-7593" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7593"><a href="https://www.bvdw.org/ueber-uns/mitglied-werden/" class="t-p2">Mitglied werden</a></li> <li id="menu-item-9520" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9520"><a href="https://www.bvdw.org/ueber-uns/digital-pioneers/" class="t-p2">Digital Pioneers</a></li> <li id="menu-item-28667" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-28667"><a href="https://www.bvdw.org/diversity-equity-inclusion/" class="t-p2">Diversity, Equity & Inclusion</a></li> <li id="menu-item-5645" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5645"><a href="https://www.bvdw.org/ueber-uns/karriere/" class="t-p2">Karriere</a></li> </ul> </li> </ul> </nav> </div> </div> <div class="row row--btn pb-12 pb-8--xs"> <div class="col col-12 t-align--right t-align--left--xs"> <a class="btn btn--primary btn--color--black btn--lg" href="https://www.bvdw.org/ueber-uns/mitglied-werden/" title="Mitglied werden">Mitglied werden</a> </div> </div> <div class="row row--footer--2 row--space-between pt-12 pb-12 pt-8--xs pb-8--xs"> <div class="col"> <nav class="pt-3 pb-3 pt-0--xs"> <ul id="menu--footer--2" class="menu--footer menu--footer--2"><li id="menu-item-2551" class="menu-item menu-item-type-post_type menu-item-object-page current-page-ancestor menu-item-2551"><a href="https://www.bvdw.org/rankings/" class="t-p2">Rankings</a></li> <li id="menu-item-18271" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-18271"><a href="https://www.bvdw.org/downloads/" class="t-p2">Downloads</a></li> <li id="menu-item-2555" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2555"><a href="https://www.bvdw.org/newsletter/" class="t-p2">Newsletter</a></li> <li id="menu-item-2553" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2553"><a href="https://www.bvdw.org/presse/" class="t-p2">Presse</a></li> <li id="menu-item-2552" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2552"><a href="https://www.bvdw.org/podcast/" class="t-p2">Podcast</a></li> </ul> </nav> </div> <div class="col"> <nav class="pt-3 pb-3"> <ul id="menu--social-media" class="menu--social-media"><li id="menu-item-2534" class="facebook menu-item menu-item-type-custom menu-item-object-custom menu-item-2534"><a target="_blank" href="https://www.facebook.com/BVDW.eV/" title="Externer Link zu Facebook" class="t-p2">Facebook</a></li> <li id="menu-item-2535" class="instagram menu-item menu-item-type-custom menu-item-object-custom menu-item-2535"><a target="_blank" href="https://www.instagram.com/bvdw.ev/" title="Externer Link zu Instagram" class="t-p2">Instagram</a></li> <li id="menu-item-2536" class="twitter-x menu-item menu-item-type-custom menu-item-object-custom menu-item-2536"><a target="_blank" href="https://twitter.com/bvdw" title="Externer Link zu Twitter" class="t-p2">X</a></li> <li id="menu-item-2537" class="linkedin menu-item menu-item-type-custom menu-item-object-custom menu-item-2537"><a target="_blank" href="https://www.linkedin.com/company/german-federal-association-of-the-digital-economy-bvdw-e.v.-/" title="Externer Link zu LinkedIn" class="t-p2">LinkedIn</a></li> </ul> </nav> </div> </div> </div> <div class="footer--bottom bg--color--black pt-4 pb-4"> <div class="row row--space-between"> <div class="col col--left"> <div class="t-p2">© BVDW 2025</div> </div> <div class="col col--right t-align--right"> <ul id="menu--footer--3" class="menu--footer menu--footer--3"><li id="menu-item-2546" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2546"><a href="https://www.bvdw.org/datenschutz/" class="t-p2">Datenschutz</a></li> <li id="menu-item-8467" class="borlabs-cookie-preference menu-item menu-item-type-custom menu-item-object-custom menu-item-8467"><a href="#" title="Link zum Öffnen der Datenschutzeinstellungen" class="t-p2">Datenschutzeinstellungen</a></li> <li id="menu-item-2547" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2547"><a href="https://www.bvdw.org/impressum/" class="t-p2">Impressum</a></li> <li id="menu-item-12382-en" class="lang-item lang-item-300 lang-item-en no-translation lang-item-first menu-item menu-item-type-custom menu-item-object-custom menu-item-12382-en"><a href="https://www.bvdw.org/en/" class="t-p2" hreflang="en-GB" lang="en-GB">EN</a></li> </ul> </div> </div> </div> </footer> <div class="row is-inaccessible"> <div class="col col-4 col-4--helper"></div> <div class="col col-5 col-5--helper"></div> <div class="col col-6 col-6--helper"></div> <div class="col col-7 col-7--helper"></div> <div class="col col-12 col-12--helper"></div> </div> </div> <script> var relevanssi_rt_regex = /(&|\?)_(rt|rt_nonce)=(\w+)/g var newUrl = window.location.search.replace(relevanssi_rt_regex, '') history.replaceState(null, null, window.location.pathname + newUrl + window.location.hash) </script> <div data-nosnippet><script id="BorlabsCookieBoxWrap" type="text/template"><div id="BorlabsCookieBox" class="BorlabsCookie" role="dialog" aria-labelledby="CookieBoxTextHeadline" aria-describedby="CookieBoxTextDescription" aria-modal="true" > <div class="bottom-center" style="display: none;"> <div class="_brlbs-bar-wrap br-24"> <div class="_brlbs-bar _brlbs-bar-advanced"> <div class="cookie-box"> <div class="container"> <div role="heading" aria-level="3" class="t-p1 mb-1" id="CookieBoxTextHeadline"> Datenschutzeinstellungen </div> <div class="row row-wrapper"> <div class="col-left"> <p id="CookiePrefDescription" class="t-p2 mb-4--md mb-2--sm"> <span class="_brlbs-paragraph _brlbs-text-more-information">Diese Webseite nutzt Cookies und andere Technologien zur fehlerfreien Darstellung der Webseite (Essenziell). Im Falle einer Einwilligung werden Cookies und sonstige Technologien auch zur Bereitstellung bestimmter Zusatzfunktionen (Funktional), Analyse des Nutzerverhaltens (Statistiken), zur Darstellung von Werbung (Marketing) und zur Einbindung externer Inhalte verwendet. Sie können Ihre Einwilligung jederzeit widerrufen, indem Sie auf „Datenschutzeinstellungen“ im Footer dieser Webseite klicken.<br /> <br /> <strong>Hinweis:</strong> Diese Webseite verwendet Technologien aus den USA. Wenn Sie vorliegend zustimmen, willigen Sie daher nach Art. 49 Abs. 1 lit. a DSGVO ein, dass Ihre Daten in die USA übermittelt werden. Wir weisen darauf hin, dass die USA kein mit der EU vergleichbares Datenschutzniveau haben und US-Unternehmen von US-Behörden dazu verpflichtet werden können, Ihre Daten herauszugeben, ohne dass Ihnen hiergegen effektive Rechtsschutzmöglichkeiten zustehen.</span> <span class="_brlbs-paragraph _brlbs-text-description">Hier finden Sie eine Übersicht über alle verwendeten Cookies. Sie können Ihre Einwilligung zu ganzen Kategorien geben oder sich weitere Informationen anzeigen lassen und so nur bestimmte Cookies auswählen.<br /> <br /> <a href="https://www.bvdw.org/impressum/"><strong>Impressum</strong></a><br /> <a href="https://www.bvdw.org/datenschutz/"><strong>Datenschutz</strong></a></span> </p> </div> <ul style="position: absolute; top: -9999px; left: -9999px;"> <li> <label class="_brlbs-checkbox"> Essenziell <input id="checkbox-essential" tabindex="0" type="checkbox" name="cookieGroup[]" value="essential" checked disabled data-borlabs-cookie-checkbox > <span class="_brlbs-checkbox-indicator"></span> </label> </li> <li> <label class="_brlbs-checkbox"> Marketing <input id="checkbox-statistics" tabindex="0" type="checkbox" name="cookieGroup[]" value="statistics" checked data-borlabs-cookie-checkbox > <span class="_brlbs-checkbox-indicator"></span> </label> </li> <li> <label class="_brlbs-checkbox"> Externe Inhalte <input id="checkbox-external-media" tabindex="0" type="checkbox" name="cookieGroup[]" value="external-media" checked data-borlabs-cookie-checkbox > <span class="_brlbs-checkbox-indicator"></span> </label> </li> </ul> </fieldset> <div class="col-btns"> <div> <a href="#" tabindex="0" id="CookieBoxSaveButton" role="button" class="btn btn--accept-all btn--primary btn--color--blue btn--full-width mb-2 mb-1--sm" data-cookie-accept-all > Alle akzeptieren </a> </div> <div class=""> <a href="#" tabindex="0" role="button" class="btn btn--secondary btn--color--black btn--full-width mb-2 mb-1--sm" data-cookie-refuse > <div class="is-hidden--xs">Nur e</div><div class="is-visible--xs">E</div>ssenzielle Cookies akzeptieren </a> </div> <div class=" "> <a href="#" tabindex="0" role="button" class="btn btn--secondary btn--color--black btn--full-width" data-cookie-individual > <div class="is-hidden--xs">Individuelle </div>Datenschutzeinstellungen </a> </div> </div> </div> </div> </div> <div class="cookie-preference" aria-hidden="true" role="dialog" aria-describedby="CookiePrefDescription" aria-modal="true" > <div class="container not-visible"> <div class="row no-gutters"> <div class="col-12"> <div class="row no-gutters align-items-top"> <div role="heading" aria-level="3" class="t-p1 mb-1" id="CookieBoxTextHeadline"> Datenschutzeinstellungen </div> <div class="row row-wrapper"> <div class="col-left"> <p id="CookiePrefDescription" class="mb-2"> <span class="_brlbs-paragraph _brlbs-text-more-information">Diese Webseite nutzt Cookies und andere Technologien zur fehlerfreien Darstellung der Webseite (Essenziell). Im Falle einer Einwilligung werden Cookies und sonstige Technologien auch zur Bereitstellung bestimmter Zusatzfunktionen (Funktional), Analyse des Nutzerverhaltens (Statistiken), zur Darstellung von Werbung (Marketing) und zur Einbindung externer Inhalte verwendet. Sie können Ihre Einwilligung jederzeit widerrufen, indem Sie auf „Datenschutzeinstellungen“ im Footer dieser Webseite klicken.<br /> <br /> <strong>Hinweis:</strong> Diese Webseite verwendet Technologien aus den USA. Wenn Sie vorliegend zustimmen, willigen Sie daher nach Art. 49 Abs. 1 lit. a DSGVO ein, dass Ihre Daten in die USA übermittelt werden. Wir weisen darauf hin, dass die USA kein mit der EU vergleichbares Datenschutzniveau haben und US-Unternehmen von US-Behörden dazu verpflichtet werden können, Ihre Daten herauszugeben, ohne dass Ihnen hiergegen effektive Rechtsschutzmöglichkeiten zustehen.</span> <span class="_brlbs-paragraph _brlbs-text-description">Hier finden Sie eine Übersicht über alle verwendeten Cookies. Sie können Ihre Einwilligung zu ganzen Kategorien geben oder sich weitere Informationen anzeigen lassen und so nur bestimmte Cookies auswählen.<br /> <br /> <a href="https://www.bvdw.org/impressum/"><strong>Impressum</strong></a><br /> <a href="https://www.bvdw.org/datenschutz/"><strong>Datenschutz</strong></a></span> </p> <div data-cookie-accordion> <fieldset class="cookie-info-wrapper mb-2--md"> <div class="bcac-item"> <div> <div class="d-flex flex-row"> <label class="w-75"> <strong role="heading" aria-level="4" class="">Essenziell (2)</strong> </label> <div class="w-25 text-right"> </div> </div> <div class="d-block"> <p>Essenzielle Cookies werden für grundlegende Funktionen der Webseite benötigt. Dadurch ist gewährleistet, dass die Webseite einwandfrei funktioniert.</p> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="essential" > <span data-cookie-accordion-status="show"> Cookie-Informationen anzeigen </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Cookie-Informationen ausblenden </span> </a> </div> </div> <div class="borlabs-hide" data-cookie-accordion-parent="essential" > <table> <tr> <th>Name</th> <td> <label> Borlabs Cookie </label> </td> </tr> <tr> <th>Anbieter</th> <td>Eigentümer dieser Website<span>, </span><a href="https://www.bvdw.org/impressum/">Impressum</a></td> </tr> <tr> <th>Zweck</th> <td>Speichert die Einstellungen der Besucher, die in der Cookie Box von Borlabs Cookie ausgewählt wurden.</td> </tr> <tr> <th>Cookie Name</th> <td>borlabs-cookie</td> </tr> <tr> <th>Cookie Laufzeit</th> <td>1 Jahr</td> </tr> </table> <table> <tr> <th>Name</th> <td> <label> HubSpot </label> </td> </tr> <tr> <th>Anbieter</th> <td>HubSpot Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141, USA</td> </tr> <tr> <th>Zweck</th> <td>HubSpot ist ein Verwaltungsdienst für Benutzerdatenbanken bereitgestellt von HubSpot, Inc. Wir nutzen HubSpot auf dieser Website für unsere Online Marketing-Aktivitäten.</td> </tr> <tr> <th>Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://legal.hubspot.com/privacy-policy" target="_blank" rel="nofollow noopener noreferrer" > https://legal.hubspot.com/privacy-policy </a> </td> </tr> <tr> <th>Host(s)</th> <td>*.hubspot.com, hubspot-avatars.s3.amazonaws.com, hubspot-realtime.ably.io, hubspot-rest.ably.io, js.hs-scripts.com</td> </tr> <tr> <th>Cookie Name</th> <td>__hs_opt_out, __hs_d_not_track, hs_ab_test, hs-messages-is-open, hs-messages-hide-welcome-message, __hstc, hubspotutk, __hssc, __hssrc, messagesUtk</td> </tr> <tr> <th>Cookie Laufzeit</th> <td>Sitzung / 30 Minuten / 1 Tag / 1 Jahr / 13 Monate</td> </tr> </table> </div> <div class="mt-2 is-inactive"> <label class="_brlbs-btn-switch"> <span class="sr-only">Essenziell</span> <input tabindex="0" id="borlabs-cookie-group-essential" type="checkbox" name="cookieGroup[]" value="essential" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider" style="background-color: #000"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus"> </span> </label> </div> </div> <div class="bcac-item"> <div> <div class="d-flex flex-row"> <label class="w-75"> <strong role="heading" aria-level="4" class="">Marketing (2)</strong> </label> <div class="w-25 text-right"> <span class="sr-only">Marketing</span> </div> </div> <div class="d-block"> <p>Marketing-Cookies werden in der Regel eingesetzt, um Ihnen interessengerechte Werbung zu zeigen. Wenn Sie eine andere Website besuchen, wird das Cookie Ihres Browsers Erkannt und ausgewählte Anzeigen werden auf der Grundlage der in diesem Cookie gespeicherten Informationen angezeigt.</p> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="statistics" > <span data-cookie-accordion-status="show"> Cookie-Informationen anzeigen </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Cookie-Informationen ausblenden </span> </a> </div> </div> <div class="borlabs-hide" data-cookie-accordion-parent="statistics" > <table> <tr> <th>Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Google Analytics</span> <input id="borlabs-cookie-google-analytics" tabindex="0" type="checkbox" data-cookie-group="statistics" name="cookies[statistics][]" value="google-analytics" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label> Google Analytics </label> </td> </tr> <tr> <th>Anbieter</th> <td>Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland</td> </tr> <tr> <th>Zweck</th> <td>Cookie von Google für Website-Analysen. Erzeugt statistische Daten darüber, wie der Besucher die Website nutzt.</td> </tr> <tr> <th>Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://policies.google.com/privacy?hl=de" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy?hl=de </a> </td> </tr> <tr> <th>Cookie Name</th> <td>_ga,_gat,_gid</td> </tr> <tr> <th>Cookie Laufzeit</th> <td>2 Monate</td> </tr> </table> <table> <tr> <th>Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Google Tag Manager</span> <input id="borlabs-cookie-google-tag-manager" tabindex="0" type="checkbox" data-cookie-group="statistics" name="cookies[statistics][]" value="google-tag-manager" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label> Google Tag Manager </label> </td> </tr> <tr> <th>Anbieter</th> <td>Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland</td> </tr> <tr> <th>Zweck</th> <td>Cookie von Google zur Steuerung der erweiterten Script- und Ereignisbehandlung.</td> </tr> <tr> <th>Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://policies.google.com/privacy?hl=de" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy?hl=de </a> </td> </tr> <tr> <th>Cookie Name</th> <td>_ga,_gat,_gid</td> </tr> <tr> <th>Cookie Laufzeit</th> <td>2 Jahre</td> </tr> </table> </div> <div class="mt-2"> <label class="_brlbs-btn-switch xx"> <span class="sr-only">Marketing</span> <input tabindex="0" id="borlabs-cookie-group-statistics" type="checkbox" name="cookieGroup[]" value="statistics" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus"> </span> </label> </div> </div> <div class="bcac-item"> <div> <div class="d-flex flex-row"> <label class="w-75"> <strong role="heading" aria-level="4" class="">Externe Inhalte (2)</strong> </label> <div class="w-25 text-right"> <span class="sr-only">Externe Inhalte</span> </div> </div> <div class="d-block"> <p>Inhalte von Videoplattformen und Social-Media-Plattformen werden standardmäßig blockiert. Wenn Cookies von externen Inhalten akzeptiert werden, bedarf der Zugriff auf diese Inhalte keiner manuellen Einwilligung mehr.</p> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="external-media" > <span data-cookie-accordion-status="show"> Cookie-Informationen anzeigen </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Cookie-Informationen ausblenden </span> </a> </div> </div> <div class="borlabs-hide" data-cookie-accordion-parent="external-media" > <table> <tr> <th>Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Pretix</span> <input id="borlabs-cookie-pretix" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="pretix" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label> Pretix </label> </td> </tr> <tr> <th>Anbieter</th> <td>Pretix</td> </tr> <tr> <th>Zweck</th> <td>Einbettung eines Formulars zur Event-Anmeldung </td> </tr> <tr> <th>Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://pretix.eu/about/de/privacy" target="_blank" rel="nofollow noopener noreferrer" > https://pretix.eu/about/de/privacy </a> </td> </tr> <tr> <th>Host(s)</th> <td>pretix.eu</td> </tr> </table> <table> <tr> <th>Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">YouTube</span> <input id="borlabs-cookie-youtube" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="youtube" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label> YouTube </label> </td> </tr> <tr> <th>Anbieter</th> <td>Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland</td> </tr> <tr> <th>Zweck</th> <td>Wird verwendet, um YouTube-Inhalte zu entsperren.</td> </tr> <tr> <th>Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://policies.google.com/privacy" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy </a> </td> </tr> <tr> <th>Host(s)</th> <td>google.com</td> </tr> <tr> <th>Cookie Name</th> <td>NID</td> </tr> <tr> <th>Cookie Laufzeit</th> <td>6 Monate</td> </tr> </table> </div> <div class="mt-2"> <label class="_brlbs-btn-switch xx"> <span class="sr-only">Externe Inhalte</span> <input tabindex="0" id="borlabs-cookie-group-external-media" type="checkbox" name="cookieGroup[]" value="external-media" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus"> </span> </label> </div> </div> </fieldset> </div> </div> <div class="col-btns mb-2--xs"> <div class="_brlbs-accept"> <a href="#" class="btn btn--accept-all btn--primary btn--color--blue btn--full-width mb-2" tabindex="0" role="button" data-cookie-accept-all > Alle akzeptieren </a><a href="#" id="CookiePrefSave" tabindex="0" role="button" class="btn btn--save btn--secondary btn--color--black btn--full-width mb-2" data-cookie-accept > Speichern </a> </div> <a href="#" class="btn btn--secondary btn--color--black btn--full-width" tabindex="0" role="button" data-cookie-back > Zurück </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </script></div><link rel='stylesheet' id='dashicons-css' href='https://www.bvdw.org/wp-includes/css/dashicons.min.css?ver=6.7.2' media='all' /> <link rel='stylesheet' id='nf-display-css' href='https://www.bvdw.org/wp-content/plugins/ninja-forms/assets/css/display-opinions-light.css?ver=6.7.2' media='all' /> <link rel='stylesheet' id='nf-font-awesome-css' href='https://www.bvdw.org/wp-content/plugins/ninja-forms/assets/css/font-awesome.min.css?ver=6.7.2' media='all' /> <script src="https://www.bvdw.org/wp-content/themes/bvdw/assets/js/scripts.min.js?ver=1.68" id="site-scripts-js"></script> <script src="https://www.bvdw.org/wp-includes/js/underscore.min.js?ver=1.13.7" id="underscore-js"></script> <script src="https://www.bvdw.org/wp-includes/js/backbone.min.js?ver=1.6.0" id="backbone-js"></script> <script src="https://www.bvdw.org/wp-content/plugins/ninja-forms/assets/js/min/front-end-deps.js?ver=3.8.25" id="nf-front-end-deps-js"></script> <script id="nf-front-end-js-extra"> var nfi18n = {"ninjaForms":"Ninja Forms","changeEmailErrorMsg":"Bitte gib eine g\u00fcltige E-Mail-Adresse ein.","changeDateErrorMsg":"Bitte gib ein g\u00fcltiges Datum ein!","confirmFieldErrorMsg":"Diese Felder m\u00fcssen \u00fcbereinstimmen!","fieldNumberNumMinError":"Die eingegebene Zahl ist zu klein.","fieldNumberNumMaxError":"Die eingegebene Zahl ist zu gross.","fieldNumberIncrementBy":"Bitte erh\u00f6hen in Schritten von","fieldTextareaRTEInsertLink":"Link einf\u00fcgen","fieldTextareaRTEInsertMedia":"Medien einf\u00fcgen","fieldTextareaRTESelectAFile":"Eine Datei ausw\u00e4hlen","formErrorsCorrectErrors":"Bitte korrigiere die Fehler, bevor du das Formular sendest.","formHoneypot":"Falls du ein Mensch bist und dieses Feld siehst, dann lasse es bitte leer.","validateRequiredField":"Dies ist ein Pflichtfeld.","honeypotHoneypotError":"Honeypot-Fehler","fileUploadOldCodeFileUploadInProgress":"Datei-Upload l\u00e4uft.","fileUploadOldCodeFileUpload":"DATEI-UPLOAD","currencySymbol":"$","fieldsMarkedRequired":"Felder mit einem <span class=\"ninja-forms-req-symbol\">*<\/span> sind Pflichtfelder","thousands_sep":".","decimal_point":",","siteLocale":"de_DE","dateFormat":"d\/m\/Y","startOfWeek":"1","of":"von","previousMonth":"Vorheriger Monat","nextMonth":"N\u00e4chster Monat","months":["Januar","Februar","M\u00e4rz","April","Mai","Juni","Juli","August","September","Oktober","November","Dezember"],"monthsShort":["Jan","Feb","Mrz","Apr","Mai","Jun","Jul","Aug","Sep","Okt","Nov","Dez"],"weekdays":["Sonntag","Montag","Dienstag","Mittwoch","Donnerstag","Freitag","Samstag"],"weekdaysShort":["So","Mo","Die","Mi","Do","Fr","Sa"],"weekdaysMin":["So","Mo","Di","Mi","Do","Fr","Sa"],"recaptchaConsentMissing":"reCaptcha validation couldn't load.","recaptchaMissingCookie":"reCaptcha v3 validation couldn't load the cookie needed to submit the form.","recaptchaConsentEvent":"Accept reCaptcha cookies before sending the form."}; var nfFrontEnd = {"adminAjax":"https:\/\/www.bvdw.org\/wp-admin\/admin-ajax.php","ajaxNonce":"9913d58e64","requireBaseUrl":"https:\/\/www.bvdw.org\/wp-content\/plugins\/ninja-forms\/assets\/js\/","use_merge_tags":{"user":{"address":"address","textbox":"textbox","button":"button","checkbox":"checkbox","city":"city","confirm":"confirm","date":"date","email":"email","firstname":"firstname","html":"html","hidden":"hidden","lastname":"lastname","listcheckbox":"listcheckbox","listcountry":"listcountry","listimage":"listimage","listmultiselect":"listmultiselect","listradio":"listradio","listselect":"listselect","liststate":"liststate","note":"note","number":"number","password":"password","passwordconfirm":"passwordconfirm","product":"product","quantity":"quantity","recaptcha":"recaptcha","recaptcha_v3":"recaptcha_v3","repeater":"repeater","shipping":"shipping","spam":"spam","starrating":"starrating","submit":"submit","terms":"terms","textarea":"textarea","total":"total","unknown":"unknown","zip":"zip","hr":"hr"},"post":{"address":"address","textbox":"textbox","button":"button","checkbox":"checkbox","city":"city","confirm":"confirm","date":"date","email":"email","firstname":"firstname","html":"html","hidden":"hidden","lastname":"lastname","listcheckbox":"listcheckbox","listcountry":"listcountry","listimage":"listimage","listmultiselect":"listmultiselect","listradio":"listradio","listselect":"listselect","liststate":"liststate","note":"note","number":"number","password":"password","passwordconfirm":"passwordconfirm","product":"product","quantity":"quantity","recaptcha":"recaptcha","recaptcha_v3":"recaptcha_v3","repeater":"repeater","shipping":"shipping","spam":"spam","starrating":"starrating","submit":"submit","terms":"terms","textarea":"textarea","total":"total","unknown":"unknown","zip":"zip","hr":"hr"},"system":{"address":"address","textbox":"textbox","button":"button","checkbox":"checkbox","city":"city","confirm":"confirm","date":"date","email":"email","firstname":"firstname","html":"html","hidden":"hidden","lastname":"lastname","listcheckbox":"listcheckbox","listcountry":"listcountry","listimage":"listimage","listmultiselect":"listmultiselect","listradio":"listradio","listselect":"listselect","liststate":"liststate","note":"note","number":"number","password":"password","passwordconfirm":"passwordconfirm","product":"product","quantity":"quantity","recaptcha":"recaptcha","recaptcha_v3":"recaptcha_v3","repeater":"repeater","shipping":"shipping","spam":"spam","starrating":"starrating","submit":"submit","terms":"terms","textarea":"textarea","total":"total","unknown":"unknown","zip":"zip","hr":"hr"},"fields":{"address":"address","textbox":"textbox","button":"button","checkbox":"checkbox","city":"city","confirm":"confirm","date":"date","email":"email","firstname":"firstname","html":"html","hidden":"hidden","lastname":"lastname","listcheckbox":"listcheckbox","listcountry":"listcountry","listimage":"listimage","listmultiselect":"listmultiselect","listradio":"listradio","listselect":"listselect","liststate":"liststate","note":"note","number":"number","password":"password","passwordconfirm":"passwordconfirm","product":"product","quantity":"quantity","recaptcha":"recaptcha","recaptcha_v3":"recaptcha_v3","repeater":"repeater","shipping":"shipping","spam":"spam","starrating":"starrating","submit":"submit","terms":"terms","textarea":"textarea","total":"total","unknown":"unknown","zip":"zip","hr":"hr"},"calculations":{"html":"html","hidden":"hidden","note":"note","unknown":"unknown"}},"opinionated_styles":"light","filter_esc_status":"false","nf_consent_status_response":[]}; var nfInlineVars = []; </script> <script src="https://www.bvdw.org/wp-content/plugins/ninja-forms/assets/js/min/front-end.js?ver=3.8.25" id="nf-front-end-js"></script> <script id="borlabs-cookie-js-extra"> var borlabsCookieConfig = {"ajaxURL":"https:\/\/www.bvdw.org\/wp-admin\/admin-ajax.php","language":"de","animation":"","animationDelay":"","animationIn":"_brlbs-fadeIn","animationOut":"_brlbs-fadeOut","blockContent":"1","boxLayout":"bar","boxLayoutAdvanced":"1","automaticCookieDomainAndPath":"1","cookieDomain":"www.bvdw.org","cookiePath":"\/","cookieSameSite":"Lax","cookieSecure":"1","cookieLifetime":"365","cookieLifetimeEssentialOnly":"182","crossDomainCookie":[],"cookieBeforeConsent":"","cookiesForBots":"1","cookieVersion":"1","hideCookieBoxOnPages":["https:\/\/www.bvdw.org\/datenschutz\/","https:\/\/www.bvdw.org\/impressum\/"],"respectDoNotTrack":"1","reloadAfterConsent":"","reloadAfterOptOut":"1","showCookieBox":"1","cookieBoxIntegration":"javascript","ignorePreSelectStatus":"1","cookies":{"essential":["borlabs-cookie","hubspot"],"statistics":["google-analytics","google-tag-manager"],"marketing":[],"external-media":["pretix","youtube"]}}; var borlabsCookieCookies = {"essential":{"borlabs-cookie":{"cookieNameList":{"borlabs-cookie":"borlabs-cookie"},"settings":{"blockCookiesBeforeConsent":"0"}},"hubspot":{"cookieNameList":{"__hs_opt_out":"__hs_opt_out","__hs_d_not_track":"__hs_d_not_track","hs_ab_test":"hs_ab_test","hs-messages-is-open":"hs-messages-is-open","hs-messages-hide-welcome-message":"hs-messages-hide-welcome-message","__hstc":"__hstc","hubspotutk":"hubspotutk","__hssc":"__hssc","__hssrc":"__hssrc","messagesUtk":"messagesUtk"},"settings":{"blockCookiesBeforeConsent":"0","prioritize":"0","asyncOptOutCode":"0","hubId":"25260877"},"optInJS":"PCEtLSBTdGFydCBvZiBIdWJTcG90IEVtYmVkIENvZGUgLS0+DQo8c2NyaXB0IHR5cGU9InRleHQvamF2YXNjcmlwdCIgaWQ9ImhzLXNjcmlwdC1sb2FkZXIiIHNyYz0iLy9qcy5ocy1zY3JpcHRzLmNvbS8yNTI2MDg3Ny5qcyI+PC9zY3JpcHQ+DQo8IS0tIEVuZCBvZiBIdWJTcG90IEVtYmVkIENvZGUgLS0+","optOutJS":""}},"statistics":{"google-analytics":{"cookieNameList":{"_ga":"_ga","_gat":"_gat","_gid":"_gid"},"settings":{"blockCookiesBeforeConsent":"0","prioritize":"1","asyncOptOutCode":"0","trackingId":"G-5Y21386G0D","consentMode":"0"},"optInJS":"","optOutJS":""},"google-tag-manager":{"cookieNameList":{"_ga":"_ga","_gat":"_gat","_gid":"_gid"},"settings":{"blockCookiesBeforeConsent":"0","prioritize":"1","asyncOptOutCode":"0","gtmId":"GTM-5LQ9L7P","loadBeforeConsent":"0"},"optInJS":"","optOutJS":""}},"external-media":{"pretix":{"cookieNameList":[],"settings":{"blockCookiesBeforeConsent":"0","prioritize":"0","asyncOptOutCode":"0"},"optInJS":"PHNjcmlwdD53aW5kb3cuQm9ybGFic0Nvb2tpZS51bmJsb2NrU2NyaXB0QmxvY2tlcklkKCJwcmV0aXgiKTs8L3NjcmlwdD4NCjxzY3JpcHQ+d2luZG93LkJvcmxhYnNDb29raWUudW5ibG9ja0NvbnRlbnRJZCgicHJldGl4Iik7PC9zY3JpcHQ+","optOutJS":""},"youtube":{"cookieNameList":{"NID":"NID"},"settings":{"blockCookiesBeforeConsent":"0","prioritize":"0","asyncOptOutCode":"0"},"optInJS":"PHNjcmlwdD5pZih0eXBlb2Ygd2luZG93LkJvcmxhYnNDb29raWUgPT09ICJvYmplY3QiKSB7IHdpbmRvdy5Cb3JsYWJzQ29va2llLnVuYmxvY2tDb250ZW50SWQoInlvdXR1YmUiKTsgfTwvc2NyaXB0Pg==","optOutJS":""}}}; </script> <script src="https://www.bvdw.org/wp-content/plugins/borlabs-cookie/assets/javascript/borlabs-cookie.min.js?ver=2.3" id="borlabs-cookie-js"></script> <script id="borlabs-cookie-js-after"> document.addEventListener("DOMContentLoaded", function (e) { var borlabsCookieContentBlocker = {"facebook": {"id": "facebook","global": function (contentBlockerData) { },"init": function (el, contentBlockerData) { if(typeof FB === "object") { FB.XFBML.parse(el.parentElement); } },"settings": {"executeGlobalCodeBeforeUnblocking":false}},"default": {"id": "default","global": function (contentBlockerData) { },"init": function (el, contentBlockerData) { },"settings": {"executeGlobalCodeBeforeUnblocking":false}},"googlemaps": {"id": "googlemaps","global": function (contentBlockerData) { },"init": function (el, contentBlockerData) { },"settings": {"executeGlobalCodeBeforeUnblocking":false}},"instagram": {"id": "instagram","global": function (contentBlockerData) { },"init": function (el, contentBlockerData) { if (typeof instgrm === "object") { instgrm.Embeds.process(); } },"settings": {"executeGlobalCodeBeforeUnblocking":false}},"openstreetmap": {"id": "openstreetmap","global": function (contentBlockerData) { },"init": function (el, contentBlockerData) { },"settings": {"executeGlobalCodeBeforeUnblocking":false}},"twitter": {"id": "twitter","global": function (contentBlockerData) { },"init": function (el, contentBlockerData) { },"settings": {"executeGlobalCodeBeforeUnblocking":false}},"vimeo": {"id": "vimeo","global": function (contentBlockerData) { },"init": function (el, contentBlockerData) { },"settings": {"unblockAll":"0","saveThumbnails":"0","autoplay":"0","videoWrapper":"0","executeGlobalCodeBeforeUnblocking":"0"}},"youtube": {"id": "youtube","global": function (contentBlockerData) { },"init": function (el, contentBlockerData) { },"settings": {"unblockAll":"0","saveThumbnails":"0","thumbnailQuality":"maxresdefault","changeURLToNoCookie":"1","autoplay":"0","videoWrapper":"0","executeGlobalCodeBeforeUnblocking":"0"}},"pretix": {"id": "pretix","global": function (contentBlockerData) { window.BorlabsCookie.allocateScriptBlockerToContentBlocker(contentBlockerData.id, "pretix_neu", "scriptBlockerId"); window.BorlabsCookie.unblockScriptBlockerId("pretix_neu"); },"init": function (el, contentBlockerData) { },"settings": {"unblockAll":"1","executeGlobalCodeBeforeUnblocking":"0"}}}; var BorlabsCookieInitCheck = function () { if (typeof window.BorlabsCookie === "object" && typeof window.jQuery === "function") { if (typeof borlabsCookiePrioritized !== "object") { borlabsCookiePrioritized = { optInJS: {} }; } window.BorlabsCookie.init(borlabsCookieConfig, borlabsCookieCookies, borlabsCookieContentBlocker, borlabsCookiePrioritized.optInJS); } else { window.setTimeout(BorlabsCookieInitCheck, 50); } }; BorlabsCookieInitCheck();}); </script> <script id="tmpl-nf-layout" type="text/template"> <span id="nf-form-title-{{{ data.id }}}" class="nf-form-title"> {{{ ( 1 == data.settings.show_title ) ? '<h' + data.settings.form_title_heading_level + '>' + data.settings.title + '</h' + data.settings.form_title_heading_level + '>' : '' }}} </span> <div class="nf-form-wrap ninja-forms-form-wrap"> <div class="nf-response-msg"></div> <div class="nf-debug-msg"></div> <div class="nf-before-form"></div> <div class="nf-form-layout"></div> <div class="nf-after-form"></div> </div> </script> <script id="tmpl-nf-empty" type="text/template"> </script> <script id="tmpl-nf-before-form" type="text/template"> {{{ data.beforeForm }}} </script><script id="tmpl-nf-after-form" type="text/template"> {{{ data.afterForm }}} </script><script id="tmpl-nf-before-fields" type="text/template"> <div class="nf-form-fields-required">{{{ data.renderFieldsMarkedRequired() }}}</div> {{{ data.beforeFields }}} </script><script id="tmpl-nf-after-fields" type="text/template"> {{{ data.afterFields }}} <div id="nf-form-errors-{{{ data.id }}}" class="nf-form-errors" role="alert"></div> <div class="nf-form-hp"></div> </script> <script id="tmpl-nf-before-field" type="text/template"> {{{ data.beforeField }}} </script><script id="tmpl-nf-after-field" type="text/template"> {{{ data.afterField }}} </script><script id="tmpl-nf-form-layout" type="text/template"> <form> <div> <div class="nf-before-form-content"></div> <div class="nf-form-content {{{ data.element_class }}}"></div> <div class="nf-after-form-content"></div> </div> </form> </script><script id="tmpl-nf-form-hp" type="text/template"> <label id="nf-label-field-hp-{{{ data.id }}}" for="nf-field-hp-{{{ data.id }}}" aria-hidden="true"> {{{ nfi18n.formHoneypot }}} <input id="nf-field-hp-{{{ data.id }}}" name="nf-field-hp" class="nf-element nf-field-hp" type="text" value="" aria-labelledby="nf-label-field-hp-{{{ data.id }}}" /> </label> </script> <script id="tmpl-nf-field-layout" type="text/template"> <div id="nf-field-{{{ data.id }}}-container" class="nf-field-container {{{ data.type }}}-container {{{ data.renderContainerClass() }}}"> <div class="nf-before-field"></div> <div class="nf-field"></div> <div class="nf-after-field"></div> </div> </script> <script id="tmpl-nf-field-before" type="text/template"> {{{ data.beforeField }}} </script><script id="tmpl-nf-field-after" type="text/template"> <# /* * Render our input limit section if that setting exists. */ #> <div class="nf-input-limit"></div> <# /* * Render our error section if we have an error. */ #> <div id="nf-error-{{{ data.id }}}" class="nf-error-wrap nf-error" role="alert" aria-live="assertive"></div> <# /* * Render any custom HTML after our field. */ #> {{{ data.afterField }}} </script> <script id="tmpl-nf-field-wrap" type="text/template"> <div id="nf-field-{{{ data.id }}}-wrap" class="{{{ data.renderWrapClass() }}}" data-field-id="{{{ data.id }}}"> <# /* * This is our main field template. It's called for every field type. * Note that must have ONE top-level, wrapping element. i.e. a div/span/etc that wraps all of the template. */ #> <# /* * Render our label. */ #> {{{ data.renderLabel() }}} <# /* * Render our field element. Uses the template for the field being rendered. */ #> <div class="nf-field-element">{{{ data.renderElement() }}}</div> <# /* * Render our Description Text. */ #> {{{ data.renderDescText() }}} </div> </script> <script id="tmpl-nf-field-wrap-no-label" type="text/template"> <div id="nf-field-{{{ data.id }}}-wrap" class="{{{ data.renderWrapClass() }}}" data-field-id="{{{ data.id }}}"> <div class="nf-field-label"></div> <div class="nf-field-element">{{{ data.renderElement() }}}</div> <div class="nf-error-wrap"></div> </div> </script> <script id="tmpl-nf-field-wrap-no-container" type="text/template"> {{{ data.renderElement() }}} <div class="nf-error-wrap"></div> </script> <script id="tmpl-nf-field-label" type="text/template"> <div class="nf-field-label"> <# if ( data.type === "listcheckbox" || data.type === "listradio" || data.type === "listimage" || data.type === "date" || data.type === "starrating" ) { #> <span id="nf-label-field-{{{ data.id }}}" class="nf-label-span {{{ data.renderLabelClasses() }}}"> {{{ ( data.maybeFilterHTML() === 'true' ) ? _.escape( data.label ) : data.label }}} {{{ ( 'undefined' != typeof data.required && 1 == data.required ) ? '<span class="ninja-forms-req-symbol">*</span>' : '' }}} {{{ data.maybeRenderHelp() }}} </span> <# } else { #> <label for="nf-field-{{{ data.id }}}" id="nf-label-field-{{{ data.id }}}" class="{{{ data.renderLabelClasses() }}}"> {{{ ( data.maybeFilterHTML() === 'true' ) ? _.escape( data.label ) : data.label }}} {{{ ( 'undefined' != typeof data.required && 1 == data.required ) ? '<span class="ninja-forms-req-symbol">*</span>' : '' }}} {{{ data.maybeRenderHelp() }}} </label> <# } #> </div> </script><script id="tmpl-nf-field-error" type="text/template"> <div class="nf-error-msg nf-error-{{{ data.id }}}" aria-live="assertive">{{{ data.msg }}}</div> </script><script id="tmpl-nf-form-error" type="text/template"> <div class="nf-error-msg nf-error-{{{ data.id }}}">{{{ data.msg }}}</div> </script><script id="tmpl-nf-field-input-limit" type="text/template"> {{{ data.currentCount() }}} {{{ nfi18n.of }}} {{{ data.input_limit }}} {{{ data.input_limit_msg }}} </script><script id="tmpl-nf-field-null" type="text/template"> </script><script id="tmpl-nf-field-textbox" type="text/template"> <input type="text" value="{{{ _.escape( data.value ) }}}" class="{{{ data.renderClasses() }}} nf-element" {{{ data.renderPlaceholder() }}} {{{ data.maybeDisabled() }}} {{{ data.maybeInputLimit() }}} id="nf-field-{{{ data.id }}}" name="{{ data.custom_name_attribute || 'nf-field-' + data.id + '-' + data.type }}" {{{ data.maybeDisableAutocomplete() }}} aria-invalid="false" aria-describedby="<# if( data.desc_text ) { #>nf-description-{{{ data.id }}} <# } #>nf-error-{{{ data.id }}}" aria-labelledby="nf-label-field-{{{ data.id }}}" {{{ data.maybeRequired() }}} > </script> <script id='tmpl-nf-field-input' type='text/template'> <input id="nf-field-{{{ data.id }}}" name="nf-field-{{{ data.id }}}" aria-invalid="false" aria-describedby="<# if( data.desc_text ) { #>nf-description-{{{ data.id }}} <# } #>nf-error-{{{ data.id }}}" class="{{{ data.renderClasses() }}} nf-element" type="text" value="{{{ _.escape( data.value ) }}}" {{{ data.renderPlaceholder() }}} {{{ data.maybeDisabled() }}} aria-labelledby="nf-label-field-{{{ data.id }}}" {{{ data.maybeRequired() }}} > </script> <script id="tmpl-nf-field-email" type="text/template"> <input type="email" value="{{{ _.escape( data.value ) }}}" class="{{{ data.renderClasses() }}} nf-element" id="nf-field-{{{ data.id }}}" name="{{ data.custom_name_attribute || 'nf-field-' + data.id + '-' + data.type }}" {{{data.maybeDisableAutocomplete()}}} {{{ data.renderPlaceholder() }}} {{{ data.maybeDisabled() }}} aria-invalid="false" aria-describedby="<# if( data.desc_text ) { #>nf-description-{{{ data.id }}} <# } #>nf-error-{{{ data.id }}}" aria-labelledby="nf-label-field-{{{ data.id }}}" {{{ data.maybeRequired() }}} > </script> <script id="tmpl-nf-field-hidden" type="text/template"> <input type="hidden" id="nf-field-{{{ data.id }}}" name="nf-field-{{{ data.id }}}" class="{{{ data.renderClasses() }}} nf-element" type="text" value="{{{ _.escape( data.value ) }}}" {{{ data.renderPlaceholder() }}}> </script> <script id="tmpl-nf-field-html" type="text/template"> {{{ data.value }}} </script> <script id="tmpl-nf-field-submit" type="text/template"> <# let myType = data.type if('save'== data.type){ myType = 'button' } #> <input id="nf-field-{{{ data.id }}}" class="{{{ data.renderClasses() }}} nf-element " type="{{{myType}}}" value="{{{ ( data.maybeFilterHTML() === 'true' ) ? _.escape( data.label ) : data.label }}}" {{{ ( data.disabled ) ? 'aria-disabled="true" disabled="true"' : '' }}}> </script><script id='tmpl-nf-field-button' type='text/template'> <button id="nf-field-{{{ data.id }}}" name="nf-field-{{{ data.id }}}" class="{{{ data.classes }}} nf-element"> {{{ ( data.maybeFilterHTML() === 'true' ) ? _.escape( data.label ) : data.label }}} </button> </script> </body> </html>

CINXE.COM

Kreativranking: Die Ranking-Analyse mit allen Insights - Bundesverband Digitale Wirtschaft (BVDW) e.V.