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mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-4785 sub-nav-hug' id='mega-menu-item-4785'><a class="mega-menu-link" href="https://hug.higherlogic.com/home">HUG</a></li><li class='mega-sub-nav-vanilla mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-4786 sub-nav-vanilla' id='mega-menu-item-4786'><a class="mega-menu-link" href="https://success.vanillaforums.com/entry/signin?target=https%3A%2F%2Fsuccess.vanillaforums.com%2F">Vanilla Success</a></li><li class='mega-sub-nav-ggg mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-4787 sub-nav-ggg' id='mega-menu-item-4787'><a class="mega-menu-link" href="https://signin.gaingrowretain.com/">Gain Grow Retain</a></li></ul> </li></ul></div> </div> </div> </div> </div> <div class="main-nav py-4 xl:py-8"> <div class="hl-soft-margin"> <div class="flex justify-between"> <div class="header-logo flex flex-col justify-center"> <a href="https://www.higherlogic.com/" rel="home"> <img class="max-w-[10rem]" src="https://www.higherlogic.com/wp-content/uploads/2023/08/HigherLogic_logo_stacked.png" alt="Higher Logic Home" /> </a> </div> <div class="header-menu flex flex-col justify-center"> <div id="mega-menu-wrap-main-nav" class="mega-menu-wrap"><div class="mega-menu-toggle"><div class="mega-toggle-blocks-left"></div><div class="mega-toggle-blocks-center"></div><div class="mega-toggle-blocks-right"><div class='mega-toggle-block mega-menu-toggle-animated-block mega-toggle-block-0' id='mega-toggle-block-0'><button aria-label="Menu" class="mega-toggle-animated mega-toggle-animated-slider" type="button" aria-expanded="false"> <span class="mega-toggle-animated-box"> <span class="mega-toggle-animated-inner"></span> </span> </button></div></div></div><ul id="mega-menu-main-nav" class="mega-menu max-mega-menu mega-menu-horizontal mega-no-js" data-event="hover_intent" data-effect="fade" data-effect-speed="200" data-effect-mobile="slide" data-effect-speed-mobile="200" data-panel-width=".main-nav" data-panel-inner-width="1400px" data-mobile-force-width="body" data-second-click="go" data-document-click="collapse" data-vertical-behaviour="standard" data-breakpoint="0" data-unbind="true" data-mobile-state="collapse_all" data-hover-intent-timeout="300" data-hover-intent-interval="100"><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-grid mega-menu-item-23' id='mega-menu-item-23'><a class="mega-menu-link" href="#" aria-haspopup="true" aria-expanded="false" tabindex="0">Products<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-row' id='mega-menu-23-0'> <ul class="mega-sub-menu"> <li class='mega-menu-column mega-product-logo-section mega-menu-columns-3-of-12 product-logo-section' id='mega-menu-23-0-0'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_media_image mega-menu-item-media_image-2' id='mega-menu-item-media_image-2'><a href="/thrive"><img width="300" height="39" src="https://www.higherlogic.com/wp-content/uploads/2023/08/hl_thrive_logo-300x39.png" class="image wp-image-120 attachment-medium size-medium" alt="Higher Logic Thrive" style="max-width: 100%; height: auto;" decoding="async" loading="lazy" srcset="https://www.higherlogic.com/wp-content/uploads/2023/08/hl_thrive_logo-300x39.png 300w, https://www.higherlogic.com/wp-content/uploads/2023/08/hl_thrive_logo.png 415w" sizes="(max-width: 300px) 100vw, 300px" /></a></li><li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-2' id='mega-menu-item-text-2'> <div class="textwidget"><p><strong>FOR ASSOCIATIONS</strong><br /> Member engagement is at the heart of what we do</p> </div> </li> </ul> </li><li class='mega-menu-column mega-border-right-wh mega-pad-bottom mega-menu-columns-3-of-12 border-right-wh pad-bottom' id='mega-menu-23-0-1'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-has-icon mega-icon-left mega-menu-item-1405' id='mega-menu-item-1405'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/thrive/packages/">Core Products</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-has-icon mega-icon-left mega-menu-item-5809' id='mega-menu-item-5809'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/thrive/add-ons/">Add-ons</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-188' id='mega-menu-item-188'><a class="mega-custom-icon mega-menu-link" href="/thrive/integrations/">Integrations</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-has-icon mega-icon-left mega-menu-item-1528' id='mega-menu-item-1528'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/thrive/getting-started/">Getting Started</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-190' id='mega-menu-item-190'><a class="mega-custom-icon mega-menu-link" href="/thrive/product-updates/">Product Updates</a></li> </ul> </li><li class='mega-menu-column mega-product-logo-section mega-menu-columns-3-of-12 product-logo-section' id='mega-menu-23-0-2'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_media_image mega-menu-item-media_image-3' id='mega-menu-item-media_image-3'><a href="https://vanilla.higherlogic.com/"><img width="300" height="38" src="https://www.higherlogic.com/wp-content/uploads/2023/08/hl_vanilla_logo-300x38.png" class="image wp-image-121 attachment-medium size-medium" alt="Higher Logic Vanilla" style="max-width: 100%; height: auto;" decoding="async" loading="lazy" srcset="https://www.higherlogic.com/wp-content/uploads/2023/08/hl_vanilla_logo-300x38.png 300w, https://www.higherlogic.com/wp-content/uploads/2023/08/hl_vanilla_logo.png 415w" sizes="(max-width: 300px) 100vw, 300px" /></a></li><li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-3' id='mega-menu-item-text-3'> <div class="textwidget"><p><strong>FOR B2B/B2C</strong><br /> Building lasting relationships with customers just got a whole lot easier</p> </div> </li> </ul> </li><li class='mega-menu-column mega-pad-bottom mega-menu-columns-3-of-12 pad-bottom' id='mega-menu-23-0-3'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-4813' id='mega-menu-item-4813'><a class="mega-custom-icon mega-menu-link" href="https://vanilla.higherlogic.com/vanilla/platform-overview/">Platform Overview</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-4814' id='mega-menu-item-4814'><a class="mega-custom-icon mega-menu-link" href="https://vanilla.higherlogic.com/vanilla/packages/">Packages</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-183' id='mega-menu-item-183'><a class="mega-custom-icon mega-menu-link" href="https://vanilla.higherlogic.com/vanilla/integrations/">Integrations</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-4815' id='mega-menu-item-4815'><a class="mega-custom-icon mega-menu-link" href="https://vanilla.higherlogic.com/vanilla/getting-started/">Getting Started</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-185' id='mega-menu-item-185'><a class="mega-custom-icon mega-menu-link" href="https://vanilla.higherlogic.com/vanilla/product-updates/">Product Updates</a></li> </ul> </li> </ul> </li></ul> </li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-grid mega-menu-item-24' id='mega-menu-item-24'><a class="mega-menu-link" href="#" aria-haspopup="true" aria-expanded="false" tabindex="0">Solutions<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-row mega-right-column-gray right-column-gray' id='mega-menu-24-0'> <ul class="mega-sub-menu"> <li class='mega-menu-column mega-small-pad mega-menu-columns-2-of-12 small-pad' id='mega-menu-24-0-0'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-4' id='mega-menu-item-text-4'><h4 class="mega-block-title">Who does your community serve?</h4> <div class="textwidget"></div> </li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-24-0-1'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-disable-link mega-menu-item-963' id='mega-menu-item-963'><a class="mega-menu-link" tabindex="0">MEMBERS<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-has-description mega-menu-item-214' id='mega-menu-item-214'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/solutions/member-engagement/"><span class="mega-description-group"><span class="mega-menu-title">Member Engagement</span><span class="mega-menu-description">Keep members coming back</span></span></a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-has-description mega-menu-item-215' id='mega-menu-item-215'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/solutions/member-acquisition/"><span class="mega-description-group"><span class="mega-menu-title">Member Acquisition</span><span class="mega-menu-description">Grow your audience</span></span></a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-has-description mega-menu-item-216' id='mega-menu-item-216'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/solutions/member-retention/"><span class="mega-description-group"><span class="mega-menu-title">Member Retention</span><span class="mega-menu-description">Strengthen your association</span></span></a></li> </ul> </li> </ul> </li><li class='mega-menu-column mega-menu-break mega-menu-columns-3-of-12 menu-break' id='mega-menu-24-0-2'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-disable-link mega-menu-item-964' id='mega-menu-item-964'><a class="mega-menu-link" tabindex="0">CUSTOMERS<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-has-description mega-menu-item-217' id='mega-menu-item-217'><a class="mega-custom-icon mega-menu-link" href="https://vanilla.higherlogic.com/solutions/customer-retention/"><span class="mega-description-group"><span class="mega-menu-title">Customer Retention</span><span class="mega-menu-description">Build relationships that last</span></span></a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-has-description mega-menu-item-218' id='mega-menu-item-218'><a class="mega-custom-icon mega-menu-link" href="https://vanilla.higherlogic.com/solutions/advocacy-engagement/"><span class="mega-description-group"><span class="mega-menu-title">Advocacy & Engagement</span><span class="mega-menu-description">Foster brand awareness and loyalty</span></span></a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-has-description mega-menu-item-219' id='mega-menu-item-219'><a class="mega-custom-icon mega-menu-link" href="https://vanilla.higherlogic.com/solutions/case-deflection/"><span class="mega-description-group"><span class="mega-menu-title">Case Deflection</span><span class="mega-menu-description">Scale your customer support team</span></span></a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-has-description mega-menu-item-220' id='mega-menu-item-220'><a class="mega-custom-icon mega-menu-link" href="https://vanilla.higherlogic.com/solutions/product-feedback/"><span class="mega-description-group"><span class="mega-menu-title">Product Feedback</span><span class="mega-menu-description">Listen to and engage your customers</span></span></a></li> </ul> </li> </ul> </li><li class='mega-menu-column mega-bg-gray mega-menu-columns-4-of-12 bg-gray' id='mega-menu-24-0-3'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-7' id='mega-menu-item-text-7'> <div class="textwidget"><p><strong>SOLUTIONS BY ORGANIZATION TYPE</strong></p> </div> </li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-221' id='mega-menu-item-221'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/solutions/professional-associations/">Professional Associations</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-222' id='mega-menu-item-222'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/solutions/trade-associations/">Trade Associations</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-224' id='mega-menu-item-224'><a class="mega-custom-icon mega-menu-link" href="https://vanilla.higherlogic.com/solutions/user-groups/">User Groups</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-225' id='mega-menu-item-225'><a class="mega-custom-icon mega-menu-link" href="https://vanilla.higherlogic.com/solutions/b2b/">B2B</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-226' id='mega-menu-item-226'><a class="mega-custom-icon mega-menu-link" href="https://vanilla.higherlogic.com/solutions/b2c/">B2C</a></li> </ul> </li> </ul> </li></ul> </li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-align-bottom-left mega-menu-flyout mega-menu-item-7388' id='mega-menu-item-7388'><a class="mega-menu-link" href="https://www.higherlogic.com/ai-features/" tabindex="0">AI Features</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-align-bottom-left mega-menu-flyout mega-menu-item-2935' id='mega-menu-item-2935'><a class="mega-menu-link" href="https://www.higherlogic.com/customer-showcase/" tabindex="0">Customer Showcase</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-align-bottom-left mega-menu-flyout mega-menu-item-1702' id='mega-menu-item-1702'><a class="mega-menu-link" href="https://www.higherlogic.com/why-community/" tabindex="0">Why Community?</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-grid mega-menu-item-27' id='mega-menu-item-27'><a class="mega-menu-link" href="https://www.higherlogic.com/resources/" aria-haspopup="true" aria-expanded="false" tabindex="0">Resources<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-row mega-right-column-gray right-column-gray' id='mega-menu-27-0'> <ul class="mega-sub-menu"> <li class='mega-menu-column mega-white-button-highlight mega-menu-white-border-right mega-menu-columns-3-of-12 white-button-highlight menu-white-border-right' id='mega-menu-27-0-0'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-5462' id='mega-menu-item-5462'><a target="_blank" class="mega-custom-icon mega-menu-link" href="https://superforum.higherlogic.com/">Super Forum</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-232' id='mega-menu-item-232'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/resources/">Education</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-has-icon mega-icon-left mega-menu-item-1078' id='mega-menu-item-1078'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/events/">Events & Webinars</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-has-icon mega-icon-left mega-menu-item-2516' id='mega-menu-item-2516'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/blog/">Blog</a></li> </ul> </li><li class='mega-menu-column mega-white-button-highlight mega-menu-columns-5-of-12 white-button-highlight' id='mega-menu-27-0-1'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-235' id='mega-menu-item-235'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/podcasts/">Podcast</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-has-icon mega-icon-left mega-menu-item-4964' id='mega-menu-item-4964'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/news/">News</a></li> </ul> </li><li class='mega-menu-column mega-bg-gray mega-small-vertical-pad mega-header-image-area mega-menu-columns-4-of-12 bg-gray small-vertical-pad header-image-area' id='mega-menu-27-0-2'></li> </ul> </li></ul> </li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-grid mega-menu-item-28' id='mega-menu-item-28'><a class="mega-menu-link" href="#" aria-haspopup="true" aria-expanded="false" tabindex="0">About<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-row' id='mega-menu-28-0'> <ul class="mega-sub-menu"> <li class='mega-menu-column mega-white-button-highlight mega-menu-white-border-right mega-menu-columns-3-of-12 white-button-highlight menu-white-border-right' id='mega-menu-28-0-0'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-has-icon mega-icon-left mega-menu-item-4816' id='mega-menu-item-4816'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/history/">Our History</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-has-icon mega-icon-left mega-menu-item-1711' id='mega-menu-item-1711'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/our-expertise/">Our Expertise</a></li><li class='mega-menu-item mega-menu-item-type-custom mega-menu-item-object-custom mega-has-icon mega-icon-left mega-menu-item-244' id='mega-menu-item-244'><a class="mega-custom-icon mega-menu-link" href="/partnerships/">Our Partners</a></li> </ul> </li><li class='mega-menu-column mega-white-button-highlight mega-menu-columns-3-of-12 white-button-highlight' id='mega-menu-28-0-1'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-has-icon mega-icon-left mega-menu-item-1758' id='mega-menu-item-1758'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/careers/">Careers</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-has-icon mega-icon-left mega-menu-item-4571' id='mega-menu-item-4571'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/leadership/">Our Leadership</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-has-icon mega-icon-left mega-menu-item-4682' id='mega-menu-item-4682'><a class="mega-custom-icon mega-menu-link" href="https://www.higherlogic.com/careers/floyd/">Who is Floyd?</a></li> </ul> </li><li class='mega-menu-column 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15.2369 15.8302 15.0105L14.2929 13.4732C14.0235 13.2037 13.9399 12.8188 14.0423 12.4778C13.5975 13.0703 13.0703 13.5975 12.4777 14.0423Z" fill="#FFFFFF"/> </svg> </button> </form> </div> </div> </section> </header> <main id="main" class="main"> <div class="case-study-hero-block bg-gradient-to-b from-hl-orange-gradient-dark to-hl-orange-gradient-light relative"> <div class="relative inline-block"> <img class="max-w-5xl w-full inline lg:w-[64rem] pl-4 lg:pl-0" src="https://www.higherlogic.com/wp-content/uploads/2023/10/iStock-1340577488.jpg" alt="woman on computer drinking coffee" /> <div class="bg-hl-black opacity-50 w-full h-full absolute top-0 left-0 ml-4 md:ml-0"> </div> <p class="text-hl-charcoal bg-hl-lighter-gray p-2 absolute top-0 left-4 block md:hidden"><i class="fa-regular fa-trophy"></i></p> </div> <div class="text-hl-white grid grid-cols-1 md:grid-cols-3 static md:absolute ml-4 md:ml-0 p-0 md:p-8 md:top-1/2 md:left-1/2 md:-translate-x-1/2 md:-translate-y-1/2 w-full md:w-3/4"> <div class="bg-hl-white text-hl-charcoal relative"> <p class="text-hl-charcoal bg-hl-lighter-gray p-2 absolute top-0 left-0 hidden md:block"><i class="fa-regular fa-trophy"></i></p> <div class="flex justify-center items-center h-full p-8"> <img width="1024" height="683" src="https://www.higherlogic.com/wp-content/uploads/2023/10/iStock-1448474068-1024x683.jpg" class="m-12 object-contain" alt="" decoding="async" fetchpriority="high" srcset="https://www.higherlogic.com/wp-content/uploads/2023/10/iStock-1448474068-1024x683.jpg 1024w, https://www.higherlogic.com/wp-content/uploads/2023/10/iStock-1448474068-300x200.jpg 300w, https://www.higherlogic.com/wp-content/uploads/2023/10/iStock-1448474068-768x512.jpg 768w, https://www.higherlogic.com/wp-content/uploads/2023/10/iStock-1448474068-1536x1024.jpg 1536w, https://www.higherlogic.com/wp-content/uploads/2023/10/iStock-1448474068-2048x1366.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> </div> <div class="col-span-2 bg-hl-charcoal p-8 flex flex-col justify-center"> <h1 class="m-0 p-0 font-bold text-2xl">FFA Streamlined Their Tech Stack and Improved Member Engagement</h1> </div> </div> </div> <div class="case-study-intro-block py-16"> <div class="hl-soft-margin"> <div class="grid grid-cols-1 md:grid-cols-3 border-b-2 border-hl-cool-gray pb-8"> <div class="flex flex-col justify-center p-8"> <img src="https://www.higherlogic.com/wp-content/uploads/2023/10/Film-Festival-Alliance-logo-stacked-e1698680798336.png" alt="" class="" /> </div> <div class="flex flex-col justify-start p-8"> <h2 class="text-2xl font-bold mb-4">The Challenge</h2> <p class="">FFA has only two full-time staff members and they were using several separate tools for their marketing (Mailchimp), website (WordPress), resource documents (Google Docs) and events.</p> </div> <div class="flex flex-col justify-start p-8"> <h2 class="text-2xl font-bold mb-4">The Solution</h2> <p class="">Higher Logic Thrive enabled them to streamline their tech stack with one cohesive platform and improve their member experience which lead to higher member engagement. They also used Higher Logic Thrive Design Services to help!</p> </div> </div> </div> </div> <div class="case-studies-text-block py-8"> <div class="hl-soft-margin"> <div class="w-2/3 mx-auto"> <h2 class="text-2xl font-bold mb-4">The Results</h2> <div class="clearfix"><p>The Film Festival Alliance (FFA) used Higher Logic Thrive Platform alongside a rebrand to refresh their member experience; consolidate and integrate their membership community, communications, and website; save staff time; and drive higher member engagement.</p> </div> </div> </div> </div> <div class="thrive-home-stats-section py-8"> <div class="hl-soft-margin"> <h2 class="text-2xl font-bold text-center mb-8">After launching their community, they saw:</h2> <div class="flex flex-col md:flex-row justify-center"> <div class="flex-1 flex flex-col justify-center items-center p-4"> <p class="stats-partial-border text-4xl font-bold mb-4">108% Increase</p> <p class="font-bold text-lg text-center mt-4">In the number of members on their email list and community</p> <p class="text-center w-3/4 mx-auto"></p> </div> </div> </div> </div> <div class="case-studies-quote-with-image-block bg-hl-lighter-gray py-16"> <div class="hl-soft-margin relative z-10"> <div class="grid grid-cols-1 md:grid-cols-2"> <div class=""> <img src="https://www.higherlogic.com/wp-content/uploads/2023/10/iStock-1018188310-e1698681519782.jpg" alt="two women discussing strategy" class="" /> </div> <div class="pl-8"> <div class="relative mb-4"> <img src="https://www.higherlogic.com/wp-content/themes/HigherLogic/public/images/vector-top-left.443317.png" class="absolute top-0 left-0 w-20" /> <p class="text-center font-bold p-12">“We appear a lot bigger than we are and then people are surprised to find out we only have two full-time staff and one hourly, part-time employee. Higher Logic Thrive Platform helps us do that. It’s easy to use and it has everything we need in one place - I don’t have to worry about to transferring links or uploading email lists or figuring out what account information is where because it’s all there in one tool. It helps us achieve so much more than we could with just the two of us and it boosts our reputation really well.”</p> <img src="https://www.higherlogic.com/wp-content/themes/HigherLogic/public/images/vector-bottom-right.c8af0a.png" class="absolute bottom-0 right-0 w-20" /> </div> <div class="text-center"> <p class="mb-2 text-xs font-semibold">Gray Rodriguez</p> <p class="text-xs font-semibold">Director of Communications, FFA</p> </div> </div> </div> </div> </div> <div class="case-studies-text-block py-8"> <div class="hl-soft-margin"> <div class="w-2/3 mx-auto"> <h2 class="text-2xl font-bold mb-4">An Opportunity to Streamline</h2> <div class="clearfix"><p>As FFA undertook a rebrand after 10 years with the same brand design, they felt it was important to back up their shiny new look with added value for their members. They decided to use Higher Logic Thrive Platform to build a highly interactive, integrated, and engaging new website and community.</p> <p>“We were examining what our product is at FFA, and we identified that <strong>our value is really in our community and connecting our members</strong>,” said Gray Rodriguez, FFA’s Director of Communications. “<strong>So when I found Higher Logic it was a great fit because that’s what Higher Logic Thrive Platform does. It allows us to connect our members and manage and facilitate conversations in a sustainable way</strong>.”</p> <p>Prior to using Higher Logic Thrive Platform, FFA was piecing together multiple different platforms and tools to connect with their members, which could be tricky and time-consuming. They used Mailchimp for marketing, WordPress for their website, and occasionally Google Docs to host documents. The member experience wasn’t ideal and their ability to communicate with and connect with their members was limited because they only had one point of contact for each member organization.</p> <p>While members could log into their WordPress site to download resources, they couldn’t really interact with each other there. Additionally, there is a large Facebook discussion group that’s sometimes misattributed to FFA, but they can’t manage or moderate that community. FFA wanted to have a community and website that would allow them more oversight and would integrate with their communications and resource library.</p> </div> </div> </div> </div> <div class="case-studies-quote-block py-8"> <div class="hl-soft-margin"> <div class="pl-8 w-2/3 mx-auto"> <div class="relative mb-4"> <img src="https://www.higherlogic.com/wp-content/themes/HigherLogic/public/images/vector-top-left.443317.png" class="absolute top-0 left-0 w-20" /> <p class="text-center font-bold p-12">“Since launching, we’ve seen the community and our email list grow from around 240 to 500 people. And on our Zoom events we’ve seen new faces we’ve never seen before. Higher Logic Thrive helped us reach and get to know a whole new group of people who we didn’t have access to before.”</p> <img src="https://www.higherlogic.com/wp-content/themes/HigherLogic/public/images/vector-bottom-right.c8af0a.png" class="absolute bottom-0 right-0 w-20" /> </div> <div class="flex flex-row justify-center"> <div class="flex felx-col justify-center"> <img src="https://www.higherlogic.com/wp-content/uploads/2023/10/Gray-Rodriguez.png" alt="Gray Rodriguez" class="mr-2 w-16" /> </div> <div class="flex flex-col justify-center pl-4"> <p class="mb-2 text-xs font-semibold">Gray Rodriguez</p> <p class="text-xs font-semibold">Director of Communications, FFA</p> </div> </div> </div> </div> </div> <div class="case-studies-text-block py-8"> <div class="hl-soft-margin"> <div class="w-2/3 mx-auto"> <h2 class="text-2xl font-bold mb-4">Better Segmentation, Easier Personalization, and More Member Engagement. </h2> <div class="clearfix"><p>In addition to membership experience improvements and staff time savings, Gray described how using Higher Logic Thrive has led to more member engagement and a better understanding of their members.</p> <p>“What was frustrating for us pre-Higher Logic Thrive was that we didn’t know everyone. We only knew the person who signed up for FFA, and that could be anyone from the billing person to the executive director. Since we only had that one contact for each organization, that person had to pass on our communications and resources to the rest of their team. With Higher Logic Thrive Platform, we have a place for more members from these organizations to get involved and access our resources individually. <strong>We’re able to communicate with more members, see who they are, and gain a better understanding of their titles, experience levels, interests, and more</strong>.”</p> <p>“Another thing that’s really great – and that I even told our board – is that <strong>community lets us mine the brains of our members</strong>. We can see what they’re asking and react to that and develop programing around that. It’s almost like having another employee because it’s collecting research on our membership just by existing.”</p> <p>Higher Logic Thrive also made it easier for FFA to implement segmentation, personalization, and automation. They use automated email campaigns to communicate more regularly with members without having to undertake manual work. They also save time by using dynamic content to share specific messages – like discount codes – with targeted email recipients without having to set up a bunch of different messages.</p> </div> </div> </div> </div> <div class="case-studies-quote-block py-8"> <div class="hl-soft-margin"> <div class="pl-8 w-2/3 mx-auto"> <div class="relative mb-4"> <img src="https://www.higherlogic.com/wp-content/themes/HigherLogic/public/images/vector-top-left.443317.png" class="absolute top-0 left-0 w-20" /> <p class="text-center font-bold p-12">"Member communications have a much better flow now because we have a better understanding of our touchpoints. We’re communicating with our members more regularly and it’s helping with retention because members are more aware of their membership and are engaging with our community and site more… It’s so easy to personalize too. I can look into, for example, people interested in development, and then be able to email those specific people with a related resource or customize their experience on our community and site.”</p> <img src="https://www.higherlogic.com/wp-content/themes/HigherLogic/public/images/vector-bottom-right.c8af0a.png" class="absolute bottom-0 right-0 w-20" /> </div> <div class="border-l-2 border-hl-red-orange pl-4 flex flex-col justify-center"> <p class="mb-2 text-xs font-semibold">Gray Rodriguez</p> <p class="mb-0 text-xs font-semibold">Director of Communications, FFA</p> </div> </div> </div> </div> <div class="case-studies-text-block py-8"> <div class="hl-soft-margin"> <div class="w-2/3 mx-auto"> <h2 class="text-2xl font-bold mb-4">Preparation, Expert Support, and Communication</h2> <div class="clearfix"><p>FFA worked with Higher Logic Thrive Design Services to craft an aesthetically pleasing and highly navigable site that aligned with their new brand guidelines.</p> <p>They also coordinated a multifaceted launch plan with their Higher Logic Advisor, which included:</p> <ul> <li>Using Higher Logic’s Advanced Starter Kits to prep automated communications they wanted to use post-launch.</li> <li>Conducting beta testing with a group of 50 members to collect feedback on the community before it went live.</li> <li>Populating seed content in the community to encourage member participation.</li> <li>Hyping the new community at events and in communications and encouraged their member contacts to forward the news to their colleagues to encourage them to join the new community.</li> <li>Lanching their new community at the Sundance Film Festival with a big membership brunch. During this event they showed off the community functionality and collected contact info from any members who weren’t yet using the community and wanted to sign up.</li> </ul> </div> </div> </div> </div> <div class="case-studies-quote-with-image-block bg-hl-lighter-gray py-16"> <div class="hl-soft-margin relative z-10"> <div class="grid grid-cols-1 md:grid-cols-2"> <div class=""> <img src="https://www.higherlogic.com/wp-content/uploads/2023/10/iStock-1460178544-e1698681639313.jpg" alt="people reviewing community design options" class="" /> </div> <div class="pl-8"> <div class="relative mb-4"> <img src="https://www.higherlogic.com/wp-content/themes/HigherLogic/public/images/vector-top-left.443317.png" class="absolute top-0 left-0 w-20" /> <p class="text-center font-bold p-12">“For us, the look and feel of the new community and website was just as important as it functioning well. We wanted to work with association and design experts who could support us in creating a clean design and cohesive brand experience. Higher Logic Thrive Design Services made it easy for us to create a really cleanly designed and engaging site.”</p> <img src="https://www.higherlogic.com/wp-content/themes/HigherLogic/public/images/vector-bottom-right.c8af0a.png" class="absolute bottom-0 right-0 w-20" /> </div> <div class="text-center"> <p class="mb-2 text-xs font-semibold">Gray Rodriguez</p> <p class="text-xs font-semibold">Director of Communications, FFA</p> </div> </div> </div> </div> </div> <div class="case-studies-text-block py-8"> <div class="hl-soft-margin"> <div class="w-2/3 mx-auto"> <h2 class="text-2xl font-bold mb-4">About Film Festival Alliance (FFA)</h2> <div class="clearfix"><p>The Film Festival Alliance (FFA) creates a collaborative global community for mission-driven film festivals, advocating for a sustainable and inclusive environment within the cinema exhibition ecosystem. They work year-round to celebrate and support the art of film, filmmaking, and film presentation by connecting festival professionals with one another, and with other industry stakeholders including the greater filmmaking community. FFA offer’s professional development and engagement opportunities and cultivates a voice for film festivals and the people who run them. FFA is home to more than 230 members from the United States, Canada, and the UK, including large, mid-size & start-up festivals, festival consultants, and programmers.</p> </div> </div> </div> </div> <div class="case-studies-text-block py-8"> <div class="hl-soft-margin"> <div class="w-2/3 mx-auto flex justify-start"> <div class="header-cta-gradient-wrapper inline-block relative bg-gradient-to-r from-hl-orange-gradient-light to-hl-orange-gradient-dark p-0.5 hover:p-1 m-0.5 hover:m-0 transition-all duration-75 ease-in-out text-center"> <a href="https://higherlogic.com/" class="bg-hl-white text-hl-charcoal p-3 block uppercase text-sm font-medium hover:no-underline">Back To Case Studies</a> </div> </div> </div> </div> <div class="home-page-hero bg-gradient-to-b from-hl-orange-gradient-dark to-hl-orange-gradient-light relative"> <div class="flex flex-col items-end"> <img class="max-w-5xl w-full lg:w-[64rem] pl-4 lg:pl-0" 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