Digital Maturity Benchmark

<!DOCTYPE html> <html lang="en" id="dmb-ads"> <head ng-csp> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <meta http-equiv="X-UA-Compatible" content="ie=edge">  <style>[dmb-cloak] {display: none !important;}</style>  <meta property="og:type" content="website"> <meta property="og:url" content="https://digitalmaturitybenchmark.withgoogle.com/en/advertisers/"> <meta property="og:title" content="Digital Maturity Benchmark"> <meta property="og:description" content="We've updated our digital marketing maturity assessment. See how your data-driven marketing measures up, and discover your roadmap to digital maturity."> <meta property="og:image" content="https://digitalmaturitybenchmark.withgoogle.com/static/img/ads/home/hero-mobile.jpg">  <meta property="twitter:card" content="summary"> <meta property="twitter:url" content="https://digitalmaturitybenchmark.withgoogle.com/en/advertisers/"> <meta property="twitter:title" content="Digital Maturity Benchmark"> <meta property="twitter:description" content="We've updated our digital marketing maturity assessment. See how your data-driven marketing measures up, and discover your roadmap to digital maturity."> <meta property="twitter:image" content="https://digitalmaturitybenchmark.withgoogle.com/static/img/ads/home/hero-mobile.jpg">  <meta property="og:site_name" content="Digital Maturity Benchmark"> <meta name="twitter:image:alt" content="Man with shirt looking at his phone">  <script> (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-MLTPJ6X'); </script>  <link rel="shortcut icon" href="/static/img/favicon.png"> <link rel="stylesheet" href="/static/css/main-0eafa0be85.css">  <script src="/static/js/main-1dd7a2b008.min.js" defer></script> <link href="https://fonts.googleapis.com/css?family=Roboto:100,300,400,500,700|Google+Sans:400,500,200|Google+Sans+Display:400,700|Product+Sans:400&lang=en" rel="stylesheet"> <title>Digital Maturity Benchmark</title> </head> <body class="glue-body ">  <noscript> <iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MLTPJ6X" height="0" width="0" style="display:none;visibility:hidden"></iframe> </noscript>  <input type="hidden" name="csrfmiddlewaretoken" value="t5qpVdkI2bvQRDEUuDZ5xIElFRoyEiXSFMMVL9hMLQaXpxMZu3v1xsSvuJ66eG70"> <header class="dmb-header glue-header glue-header--single">  <div class="glue-header__bar glue-header__bar--desktop glue-header__drawer"> <div class="glue-header__tier">  <div class="glue-header__container"> <div class="glue-header__lock-up"> <div class="glue-header__logo"> <a class="glue-header__logo-link" href="/advertisers" title="Google Digital Maturity Benchmark">  <div class="glue-header__logo-container">  <svg aria-hidden="true" class="glue-header__logo-svg" role="img"> <use xlink:href="/static/img/glue-icons.svg#google-color-logo"></use> </svg> </div>  <p class="glue-header__logo--product"> Digital Maturity Benchmark </p> </a> </div>  <a class="glue-header__link glue-header__skip-content" href="#page-content"> <p class="glue-header__skip-content-text"> Skip to content </p> </a> </div>  </div>   <div class="glue-header__container"> <nav class="glue-header__link-bar"></nav> </div>  <div class="glue-header__container glue-header__container--cta glue-header__container--flex-auto"> <div class="glue-header__cta"> </div> </div> </div> </div>  <div class="glue-header__bar glue-header__bar--mobile"> <div class="glue-header__tier">  <div class="glue-header__container"> <div class="glue-header__lock-up"> <div class="glue-header__hamburger glue-header__hamburger--first-tier"> <div class="glue-header__hamburger-wrapper"> <button aria-controls="drawer" aria-expanded="false" aria-label="Open the navigation drawer" class="glue-header__drawer-toggle-btn" type="button"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="/static/img/glue-icons.svg#menu"></use> </svg> </button> </div> </div> <div class="glue-header__logo"> <a class="glue-header__logo-link" href="/advertisers" title="Google Digital Maturity Benchmark"> <div class="glue-header__logo-container"> <svg aria-hidden="true" class="glue-header__logo-svg" role="img"> <use xlink:href="/static/img/glue-icons.svg#google-color-logo"></use> </svg> </div> <p class="glue-header__logo--product"> Digital Maturity Benchmark </p> </a> </div>  <a class="glue-header__link glue-header__skip-content" href="#page-content"> <p class="glue-header__skip-content-text"> Skip to content </p> </a> </div>  </div> </div> </div> </header> <header class="glue-header glue-header--single read-only-banner"> <div class="glue-page"> <svg role="img" class="info-icon glue-icon glue-icon--20px"> <use xlink:href="/static/img/glue-icons.svg#info"></use> </svg> <p> <strong>This website will be discontinued on 13th Dec 2024.</strong> All interactive features are now disabled, and your account data is available in read-only mode. </p> </div> </header> <div id="page-content"> <main id="dmb-home"> <section class="dmb-home-hero glue-page"> <div class="dmb-home-hero__bg-img"></div> <div class="dmb-home-hero__card"> <h1 class="dmb-primary-heading glue-headline glue-headline--headline-2"> Never miss a moment to connect with customers </h1> <p class="dmb-u-m-b-s"> We've updated our digital marketing maturity assessment. See how your data-driven marketing measures up, and discover your roadmap to digital maturity. </p> <div class="dmb-collaboration"> <div class="dmb-collaboration__text glue-caption"> In partnership with </div> <div class="dmb-collaboration__logos"> <img class="dmb-collaboration__img dmb-collaboration__img--bcg" srcset="/static/img/partners/bcg-logo.png 1x, /static/img/partners/bcg-logo@2x.png 2x" src="/static/img/partners/bcg-logo.png" alt="bcg logo"> </div> </div> </div> </section> <div class="dmb-panel-trigger-wrapper"> <div class="dmb-panel-trigger" dmb-pin-to-top> <button class="dmb-panel-trigger__button" dmb-side-panel-trigger="#dmb-maturity-side-panel"> <div class="dmb-panel-trigger__icon"> <svg aria-hidden="true" class="glue-header__logo-svg" role="img"> <use xlink:href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </div> <div class="dmb-panel-trigger__label dmb-u-no-margin"> Why digital maturity matters </div> </button> </div> </div> <section class="dmb-img-text-collage glue-page dmb-u-m-b-l"> <div class="dmb-img-text-collage__grid glue-grid"> <div class="dmb-img-text-collage__img-col glue-grid__col glue-grid__col--span-2-sm glue-grid__col--span-3 glue-grid__col--span-3-md glue-grid__col--align-middle"> <div class="dmb-img-text-collage__img--1 dmb-img-text-collage__img dmb-img-text-collage__img--portrait"></div> </div> <div class="dmb-img-text-collage__img-col glue-grid__col glue-grid__col--span-2-sm glue-grid__col--span-3 glue-grid__col--span-3-md glue-grid__col--align-middle"> <div class="dmb-img-text-collage__img--2 dmb-img-text-collage__img dmb-img-text-collage__img--landscape"></div> <div class="dmb-img-text-collage__img--3 dmb-img-text-collage__img dmb-img-text-collage__img--landscape"></div> </div> <div class="glue-grid__col glue-grid__col--span-0 glue-grid__col--span-1-lg"></div> <div class="dmb-img-text-collage__text-col glue-grid__col glue-grid__col--span-5 glue-grid__col--span-6-md glue-grid__col--align-middle"> <h2 class="glue-headline glue-headline--headline-3"> Everyday there are hundreds of chances to engage with customers digitally </h2> <p> Research into data-driven marketing maturity by Boston Consulting Group (BCG) finds only 9% of businesses use insights and technology to create useful, relevant experiences at multiple moments across the purchase journey.<sup>*</sup> </p> </div> </div> </section> <section class="dmb-text-img-split dmb-u-color-bg glue-page dmb-u-m-b-l"> <div class="dmb-text-img-split__grid glue-grid"> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--align-middle"> <h2 class="glue-headline glue-headline--headline-3"> These businesses outperform their peers </h2> <p class="dmb-u-m-b-s"> Companies leading the way in multi-moment marketing are better able to respond to changing market dynamics and were 2X more likely to grow their market share over a 12-month period. They also continued to outperform less sophisticated peers by an average of 29 ppts in cost savings and 18 ppts in revenue.<sup>*</sup> </p> <button class="glue-button glue-button--medium-emphasis dmb-u-m-b-m" dmb-side-panel-trigger="#dmb-maturity-side-panel"> Find out more </button> </div> <div class="glue-grid__col glue-grid__col--span-0 glue-grid__col--span-1-lg"></div> <div class="dmb-text-img-split__img-col glue-grid__col glue-grid__col--span-5 glue-grid__col--span-6-md"> <img srcset="/static/img/ads/home/text-image-split-img.jpg 1x, /static/img/ads/home/text-image-split-img@2x.jpg 2x" src="/static/img/ads/home/text-image-split-img.jpg" alt="image of person using the app on a mobile" /> </div> </div> </section> <section class="dmb-header-text-cta glue-page glue-mod-text-center dmb-u-m-b-s"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2"></div> <div class="glue-grid__col glue-grid__col--span-8"> <h2 class="glue-headline glue-headline--headline-2 dmb-u-m-b-s"> Your roadmap to digital marketing maturity </h2> <p class="dmb-header-text-cta__text dmb-u-m-b-s"> The <strong>Digital Maturity Benchmark</strong> is a diagnostic tool developed based on our in-depth research with BCG. </p> </div> </div> </section> <section class="dmb-product-hero glue-mod-text-center"> <img class="dmb-product-hero__bg-img" src="/static/img/ads/home/product-hero-bg.svg" alt="background image"> <img srcset="/static/img/laptop-outer.png 1x, /static/img/laptop-outer@2x.png 2x" src="/static/img/laptop-outer.png" class="dmb-product-hero__img-outer" alt="laptop screen demo" /> <img srcset="/static/img/ads/home/laptop.png 1x, /static/img/ads/home/laptop@2x.png 2x" src="/static/img/ads/home/laptop.png" class="dmb-product-hero__img-inner" alt="laptop screen demo" /> <div class="dmb-product-hero__color-bg"></div> </section> <section class="dmb-icon-text-cta glue-mod-text-center dmb-u-p-t-m dmb-u-p-b-m"> <div class="glue-page"> <svg role="img" class="dmb-svg dmb-svg--analysis dmb-u-m-b-s" width="80px" height="80px" > <use xlink:href="#analysis"></use> </svg> <p class="dmb-icon-text-cta__text dmb-disable-font-kerning glue-headline glue-headline--headline-5"> The tool analyses where your business sits on the path to full data-driven marketing and attribution. Then, it generates a personalized, consultative, interactive report. This benchmarks your organisation against others in your industry and makes both strategic and tactical recommendations to help you level up. </p> </div> </section> <section class="dmb-home-tabs glue-page dmb-u-m-t-l dmb-u-m-b-l"> <h1 class="glue-eyebrow"> How it works </h1> <h3 class="dmb-step-heading dmb-step-heading--numbered glue-headline glue-headline--headline-4"> <div class="dmb-step-heading__icon"> <svg role="img" class="dmb-svg dmb-svg--shield" width="24px" height="24px" > <use xlink:href="#shield"></use> </svg> </div> <div class="dmb-step-heading__text">Benchmark which stage your organisation is at on our digital maturity scale.</div> </h3> <div class="dmb-tabset glue-tabpanels glue-tabpanels--centeredtabs">  <ul class="glue-tabpanels__page-list"> <li> <a class="dmb-tabset__tab-btn--level-0" href="#dmb-tabset-level-0"> Nascent </a> </li> <li> <a class="dmb-tabset__tab-btn--level-1" href="#dmb-tabset-level-1"> Emerging </a> </li> <li> <a class="dmb-tabset__tab-btn--level-2" href="#dmb-tabset-level-2"> Connected </a> </li> <li> <a class="dmb-tabset__tab-btn--level-3" href="#dmb-tabset-level-3"> Multi-moment </a> </li> </ul> <div class="glue-tabpanels__panel-list"> <div class="dmb-tabset__panel--level-0" id="dmb-tabset-level-0">  <div class="glue-tabpanels__panel-title"> <h2 class="dmb-tabset__exp-panel-heading"> Nascent </h2> <svg aria-hidden="true" class="glue-icon--18px glue-expansion-panel__button-arrow" role="img"> <use xlink:href="/static/img/glue-icons.svg#expand-more"></use> </svg> </div>  <div class="dmb-tabset__content glue-tabpanels__panel-content" id="dmb-tabset-level-0-content"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-4"> <h2 class="dmb-tabset__content-heading glue-headline glue-headline--headline-2 dmb-u-no-margin"> Nascent </h2> </div> <div class="glue-grid__col glue-grid__col--span-12-sm glue-grid__col--span-12-md glue-grid__col--span-8"> <p> Marketing campaigns use mainly external data and direct buys, with limited links to sales. </p> </div> </div> </div> </div> <div class="dmb-tabset__panel--level-1" id="dmb-tabset-level-1">  <div class="glue-tabpanels__panel-title"> <h2 class="dmb-tabset__exp-panel-heading"> Emerging </h2> <svg aria-hidden="true" class="glue-icon--18px glue-expansion-panel__button-arrow" role="img"> <use xlink:href="/static/img/glue-icons.svg#expand-more"></use> </svg> </div>  <div class="dmb-tabset__content glue-tabpanels__panel-content" id="dmb-tabset-level-1-content"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-4"> <h2 class="dmb-tabset__content-heading glue-headline glue-headline--headline-2 dmb-u-no-margin"> Emerging </h2> </div> <div class="glue-grid__col glue-grid__col--span-12-sm glue-grid__col--span-12-md glue-grid__col--span-8"> <p> Some use of owned data in automated buying with single-channel optimisation and testing. </p> </div> </div> </div> </div> <div class="dmb-tabset__panel--level-2" id="dmb-tabset-level-2">  <div class="glue-tabpanels__panel-title"> <h2 class="dmb-tabset__exp-panel-heading"> Connected </h2> <svg aria-hidden="true" class="glue-icon--18px glue-expansion-panel__button-arrow" role="img"> <use xlink:href="/static/img/glue-icons.svg#expand-more"></use> </svg> </div>  <div class="dmb-tabset__content glue-tabpanels__panel-content" id="dmb-tabset-level-2-content"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-4"> <h2 class="dmb-tabset__content-heading glue-headline glue-headline--headline-2 dmb-u-no-margin"> Connected </h2> </div> <div class="glue-grid__col glue-grid__col--span-12-sm glue-grid__col--span-12-md glue-grid__col--span-8"> <p> Data integrated and activated across channels with demonstrated link to ROI or sales proxies. </p> </div> </div> </div> </div> <div class="dmb-tabset__panel--level-3" id="dmb-tabset-level-3">  <div class="glue-tabpanels__panel-title"> <h2 class="dmb-tabset__exp-panel-heading"> Multi-moment </h2> <svg aria-hidden="true" class="glue-icon--18px glue-expansion-panel__button-arrow" role="img"> <use xlink:href="/static/img/glue-icons.svg#expand-more"></use> </svg> </div>  <div class="dmb-tabset__content glue-tabpanels__panel-content" id="dmb-tabset-level-3-content"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-4"> <h2 class="dmb-tabset__content-heading glue-headline glue-headline--headline-2 dmb-u-no-margin"> Multi-moment </h2> </div> <div class="glue-grid__col glue-grid__col--span-12-sm glue-grid__col--span-12-md glue-grid__col--span-8"> <p> Dynamic execution across multiple channels, optimised toward individual customer business outcomes and transactions. </p> </div> </div> </div> </div> </div> </div> </section> <section class="dmb-tile-carousel dmb-u-p-t-m dmb-u-p-b-m"> <div class="glue-page"> <h3 class="dmb-step-heading dmb-step-heading--numbered glue-headline glue-headline--headline-4"> <div class="dmb-step-heading__icon"> <svg role="img" class="dmb-svg dmb-svg--shield" width="24px" height="24px" > <use xlink:href="#shield"></use> </svg> </div> <div class="dmb-step-heading__text">Dig deeper into how your organisation performs across the 6 dimensions of digital marketing efficiency and profitability.</div> </h3> <div class="dmb-tile-carousel__intro glue-mod-text-center dmb-u-p-t-s dmb-u-m-b-m"> <img alt="organization dimension logo" class="dmb-tile-carousel__intro-img dmb-u-m-b-xs" src="/static/img/ads/dimensions/organization.svg"> <h3 class="glue-headline glue-headline--headline-3"> Organisation </h3> <p class="glue-mod-font-weight-medium"> Improve decision-making and results by working collaboratively across teams and with specialised partners. </p> </div> <div class="dmb-tile-carousel__tiles"> <div class="dmb-tile-carousel__tile glue-tile__container glue-tile--small-height"> <div class="glue-tile glue-tile--small-height"> <div class="glue-tile__header glue-tile__header--icon"> <img src="/static/img/ads/dimensions/attribution.svg" class="glue-tile__icon" alt="dimension logo"> </div> <div class="glue-tile__body"> <h4 class="glue-tile__headline"> Analytics and measurement </h4> <p class="glue-tile__description"> Accurately measure and value customer touchpoints, using predictive modelling to help plug any gaps. </p> </div> </div> </div> <div class="dmb-tile-carousel__tile glue-tile__container glue-tile--small-height"> <div class="glue-tile glue-tile--small-height"> <div class="glue-tile__header glue-tile__header--icon"> <img src="/static/img/ads/dimensions/ads.svg" class="glue-tile__icon" alt="dimension logo"> </div> <div class="glue-tile__body"> <h4 class="glue-tile__headline"> Assets and ads </h4> <p class="glue-tile__description"> Deliver attention-driving, intuitive experiences across digital touchpoints. </p> </div> </div> </div> <div class="dmb-tile-carousel__tile glue-tile__container glue-tile--small-height"> <div class="glue-tile glue-tile--small-height"> <div class="glue-tile__header glue-tile__header--icon"> <img src="/static/img/ads/dimensions/audience.svg" class="glue-tile__icon" alt="dimension logo"> </div> <div class="glue-tile__body"> <h4 class="glue-tile__headline"> Audience </h4> <p class="glue-tile__description"> Organise data to identify, understand and influence the most valuable audiences throughout the sales funnel. </p> </div> </div> </div> <div class="dmb-tile-carousel__tile glue-tile__container glue-tile--small-height"> <div class="glue-tile glue-tile--small-height"> <div class="glue-tile__header glue-tile__header--icon"> <img src="/static/img/ads/dimensions/access.svg" class="glue-tile__icon" alt="dimension logo"> </div> <div class="glue-tile__body"> <h4 class="glue-tile__headline"> Access </h4> <p class="glue-tile__description"> Efficiently reach your identified audiences across all ad inventory types and channels, with the right levels of control. </p> </div> </div> </div> <div class="dmb-tile-carousel__tile glue-tile__container glue-tile--small-height"> <div class="glue-tile glue-tile--small-height"> <div class="glue-tile__header glue-tile__header--icon"> <img src="/static/img/ads/dimensions/automation.svg" class="glue-tile__icon" alt="dimension logo"> </div> <div class="glue-tile__body"> <h4 class="glue-tile__headline"> Automation </h4> <p class="glue-tile__description"> Optimise marketing operations to drive profitability and growth. </p> </div> </div> </div> </div> </div> </section> <section class="dmb-img-text dmb-u-p-b-l"> <div class="glue-page"> <div class="dmb-img-text__heading"> <h3 class="dmb-step-heading dmb-step-heading--numbered glue-headline glue-headline--headline-4"> <div class="dmb-step-heading__icon"> <svg role="img" class="dmb-svg dmb-svg--shield" width="24px" height="24px" > <use xlink:href="#shield"></use> </svg> </div> <div class="dmb-step-heading__text">Use the insights from your report to identify how to drive your organisation to the next level, and work with others in your company and your partners to achieve this.</div> </h3> </div> <div class="dmb-img-text__img-wrapper"> <img srcset="/static/img/mobile-tablet-outer.png 1x, /static/img/mobile-tablet-outer@2x.png 2x" src="/static/img/mobile-tablet-outer.png" class="dmb-u-p-b-l" /> <img srcset="/static/img/ads/home/tablet.png 1x, /static/img/ads/home/tablet@2x.png 2x" src="/static/img/ads/home/tablet.png" class="dmb-img-text__tablet" alt="tablet screen demo" /> <img srcset="/static/img/ads/home/mobile.png 1x, /static/img/ads/home/mobile@2x.png 2x" src="/static/img/ads/home/mobile.png" class="dmb-img-text__mobile" alt="mobile screen demo" /> </div> <div class="dmb-collaboration"> <div class="dmb-collaboration__text glue-caption"> In partnership with </div> <div class="dmb-collaboration__logos"> <img class="dmb-collaboration__img dmb-collaboration__img--bcg" srcset="/static/img/partners/bcg-logo.png 1x, /static/img/partners/bcg-logo@2x.png 2x" src="/static/img/partners/bcg-logo.png" alt="bcg logo"> </div> </div> </div> </section> <div class="glue-page dmb-u-m-t-m glue-small-text dmb-u-m-b-m"> <sup>*</sup> BCG identified these figures by examining success factors and capabilities in over 60 companies across eight industries  -  <a href="https://www.thinkwithgoogle.com/intl/en-gb/future-of-marketing/digital-transformation/bcg-research-business-digital-marketing-maturity/" target="_blank"> read more. </a> </div> </main> <aside class="dmb-side-panel dmb-side-panel--right dmb-side-panel--maturity" dmb-side-panel dmb-cloak id="dmb-maturity-side-panel"> <button aria-label="close side panel" class="dmb-side-panel__fab" dmb-side-panel-close> <svg role="img" class="dmb-svg dmb-svg--close" width="24px" height="24px" > <use xlink:href="#close"></use> </svg> </button> <div class="dmb-side-panel__inner"> <h1 class="glue-headline glue-headline--headline-3 dmb-u-m-b-m dmb-u-underlined-heading"> <span> Why digital maturity matters </span> </h1> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-4"> <h2 class="glue-headline glue-headline--headline-4 glue-mod-font-weight-medium"> Consumer shift </h2> </div> <div class="glue-grid__col glue-grid__col--span-8"> <div class="dmb-side-panel__left-block"> <p class="dmb-u-m-b-s"> Three trends are driving the need for companies to enrich their digital engagement with consumers. Each trend has its own shape and impact, but taken together, they are raising the stakes for less digitally mature brands. </p> <p class="dmb-u-m-b-m"> These are not passing trends; they will continue to gain speed going forward. Companies that lack the digital capability to react quickly will lose ground to those that have set themselves up to move fast. </p> </div> </div> </div> <div class="dmb-side-panel__list-container"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-4"> <h2 class="glue-headline glue-headline--headline-4 glue-mod-font-weight-medium"> 3 trends in digital engagement </h2> </div> <div class="glue-grid__col glue-grid__col--span-8"> <ul class="dmb-side-panel__list"> <li class="dmb-side-panel__list-item dmb-side-panel__left-block"> <div class="dmb-side-panel__list-item-content"> <h3 class="dmb-step-heading dmb-step-heading--numbered glue-headline glue-headline--headline-4 glue-mod-font-weight-medium"> <div class="dmb-step-heading__icon"> <svg role="img" class="dmb-svg dmb-svg--shield-blue" width="24px" height="24px" > <use xlink:href="#shield-blue"></use> </svg> </div> <div class="dmb-step-heading__text">Demand volitility</div> </h3> <p class="dmb-u-m-b-s"> Massive numbers of consumers have moved online. Research shows that in sectors ranging from financial services to all manner of consumer goods more people are doing more discovery, familiarization, validation, and buying online. </p> <ul class="dmb-side-panel__sublist"> <li class="dmb-u-m-b-xs"> April and May 2020 saw more ecommerce growth than the previous decade with digital sales jumping from 16% to 27% of all retail in the US <sup>1</sup> and from 18% to 30% in the UK <sup>2</sup> </li> <li class="dmb-u-m-b-m"> In effect, a change that would have happened in 10 years, happened in 8 weeks <sup>3</sup> </li> </ul> </div> </li> <li class="dmb-side-panel__list-item dmb-side-panel__left-block"> <div class="dmb-side-panel__list-item-content"> <h3 class="dmb-step-heading dmb-step-heading--numbered glue-headline glue-headline--headline-4 glue-mod-font-weight-medium"> <div class="dmb-step-heading__icon"> <svg role="img" class="dmb-svg dmb-svg--shield-blue" width="24px" height="24px" > <use xlink:href="#shield-blue"></use> </svg> </div> <div class="dmb-step-heading__text">Personalization</div> </h3> <p class="dmb-u-m-b-s"> Even pre-2020, consumer expectations regarding personalization were rising for both digital and offline engagement </p> <ul class="dmb-side-panel__sublist"> <li class="dmb-u-m-b-xs"> 78% of online consumers are more likely to purchase with personalized experiences (e.g., different offering). <sup>4</sup> </li> <li class="dmb-u-m-b-m"> Additionally, more and more digitally native generations will start to become prospective customers for brands, accelerating the trend. </li> </ul> </div> </li> <li class="dmb-side-panel__list-item dmb-side-panel__left-block"> <div class="dmb-side-panel__list-item-content"> <h3 class="dmb-step-heading dmb-step-heading--numbered glue-headline glue-headline--headline-4 glue-mod-font-weight-medium"> <div class="dmb-step-heading__icon"> <svg role="img" class="dmb-svg dmb-svg--shield-blue" width="24px" height="24px" > <use xlink:href="#shield-blue"></use> </svg> </div> <div class="dmb-step-heading__text">Privacy</div> </h3> <p class="dmb-u-m-b-s"> Consumer privacy concerns are also evolving, and new regulations are shifting industry data practices, such as large tech companies new stance on privacy or the depreciation of 3rd party cookies, altering how brands engage with customers online. </p> <ul class="dmb-side-panel__sublist"> <li class="dmb-u-m-b-m"> According to BCG research and analysis, 80% of customers are cautious about sharing their data, but still expect personalization. <sup>5</sup> </li> </ul> </div> </li> </ul> </div> </div> </div> <div class="dmb-side-panel__advice"> <h3 class="glue-headline glue-headline--headline-4"> So, how can you fast-track your digital marketing maturity to anticipate the needs of your customers? </h3> <div class="dmb-side-panel__advice-items"> <div class="dmb-side-panel__advice-item"> <h5 class="glue-headline glue-headline--headline-5"> Build a virtuous cycle around 1P data </h5> <p class="glue-mod-font-weight-light"> <strong>Top brands understand the data they want and why, and build compelling propositions around first-party data to get it.</strong> Data best practice is about a two-way value exchange: one where the company gains the ability to deliver a better customer experience and more effective marketing, and the customer gains useful information, assistance, and offers. </p> </div> <div class="dmb-side-panel__advice-item"> <h5 class="glue-headline glue-headline--headline-5"> Invest in end-to-end measurement </h5> <p class="glue-mod-font-weight-light"> <strong>The ability to measure the impact of different types of interactions, regardless of channel, will become increasingly crucial in a cookie-free world.</strong> Brands should move towards true end-to-end measurement ― leveraging predictive models to plug any gaps. </p> </div> <div class="dmb-side-panel__advice-item"> <h5 class="glue-headline glue-headline--headline-5"> Prioritise agility and a test and learn culture </h5> <p class="glue-mod-font-weight-light"> <strong>Building good data practices and applying a test-and-learn approach to measurement are difficult while still operating in traditional, siloed organisational structures.</strong> Organisations should prioritise agile, inter-team collaboration to be equipped to respond more quickly to changing market dynamics. </p> </div> <div class="dmb-side-panel__advice-item"> <h5 class="glue-headline glue-headline--headline-5"> Embrace new skills and partnerships </h5> <p class="glue-mod-font-weight-light"> <strong>Top brands respond to gaps in expertise by upskilling their own people, while simultaneously developing retention programmes to attract and retain talent.</strong> Brands should first fill skill gaps through partnerships, before developing a more in-depth analysis of the best balance of internal and external capabilities. </p> </div> </div> </div> <div class="dmb-side-panel__research"> <p class="glue-headline glue-headline--headline-5"> <strong>Digitally mature brands see clear benefits in revenue growth and efficiencies</strong> - but they’re struggling to put it all into practice. Our latest research with BCG shows only 9% of brands are realising the full potential of data-driven marketing. Download the full report to find out more <a href="https://www.thinkwithgoogle.com/_qs/documents/11989/BCG-The-Fast-Track-to-Digital-Marketing-Maturity-Aug-2021.pdf" target="_blank" rel="noreferrer noopener">here</a>. </p> <p class="glue-mod-font-weight-light"> And find out how you can be best prepared to react to these shifting consumer trends in your personalized interactive Digital Marketing Maturity report. </p> <br> <div class="dmb-collaboration"> <div class="dmb-collaboration__text glue-caption"> In partnership with </div> <div class="dmb-collaboration__logos"> <img class="dmb-collaboration__img dmb-collaboration__img--bcg" srcset="/static/img/partners/bcg-logo.png 1x, /static/img/partners/bcg-logo@2x.png 2x" src="/static/img/partners/bcg-logo.png" alt="bcg logo"> </div> </div> </div> <div class="dmb-side-panel__footnotes"> <p> <span>1</span> <span>Source: US Department of Commerce, ShawSpring Research, 2020</span> </p> <p> <span>2</span> <span>Source: UK Office of National Statistics, 2020</span> </p> <p> <span>3</span> <span>Source: US Department of Commerce, ShawSpring Research, 2020</span> </p> <p> <span>4</span> <span>Source: Avioos, Bank of America</span> </p> <p> <span>5</span> <span>Source: BCG research and analysis</span> </p> </div> </div> </aside> </div>  <footer class="dmb-footer glue-footer dmb-h-hidden--print" > <section class="glue-footer__global">  <div class="dmb-footer__tenant-footer"> <p class="dmb-footer__tenant-footer-title"> Looking to benchmark digital maturity for a different challenge or industry? </p> <input aria-hidden="true" class="dmb-footer__tenant-footer-checkbox dmb-read-more__checkbox" id="dmb-read-more" type="checkbox"> <label aria-hidden="true" class="dmb-footer__tenant-footer-label dmb-read-more__label" for="dmb-read-more"> Read <span class="dmb-read-more__more">more</span> <span class="dmb-read-more__less">less</span> </label> <ul class="dmb-footer__tenant-footer-list dmb-read-more__content"> <li class="dmb-footer__tenant-footer-list-item"> <a href="/news"> News Publisher Data Transformation </a> </li> <li class="dmb-footer__tenant-footer-list-item"> <a href="/retaildatatransformation"> Retail Data Transformation </a> </li> </ul> </div>  <div class="glue-footer__logo"> <a href="https://www.google.com" title="Google"> <svg role="img" aria-hidden="true" class="glue-footer__logo-img"> <use xlink:href="/static/img/glue-icons.svg#google-solid-logo"></use> </svg> </a> </div> <ul class="glue-footer__global-links glue-no-bullet"> <li class="glue-footer__global-links-list-item"> <a class="glue-footer__link" href="https://about.google/"> About Google </a> </li> <li class="glue-footer__global-links-list-item"> <a class="glue-footer__link" href="https://about.google/products/"> Google products </a> </li> <li class="glue-footer__global-links-list-item"> <a class="glue-footer__link" href="https://policies.google.com/privacy"> Privacy </a> </li> <li class="glue-footer__global-links-list-item"> <a class="glue-footer__link" href="https://policies.google.com/terms"> Terms </a> </li> </ul>  <ul class="glue-footer__global-links glue-footer__global-links--extra glue-no-bullet"> <li class="glue-footer__global-links-list-item glue-footer__global-links-list-item--extra"> <a class="glue-footer__link" href="mailto:digital-maturity@google.com" target="_blank"> <svg class="glue-icon glue-icon--24px glue-icon--footer-help" width="24px" height="24px" viewBox="0 0 20 16" xmlns="http://www.w3.org/2000/svg"> <path d="M18 0H2C.9 0 .01.9.01 2L0 14c0 1.1.9 2 2 2h16c1.1 0 2-.9 2-2V2c0-1.1-.9-2-2-2zm-.4 4.25l-7.07 4.42c-.32.2-.74.2-1.06 0L2.4 4.25a.85.85 0 1 1 .9-1.44L10 7l6.7-4.19a.85.85 0 1 1 .9 1.44z" fill-rule="nonzero" /> </svg> Contact us </a> </li>  <li class="glue-footer__global-links-list-item glue-footer__global-links-list-item--extra"> <label for="lang-selector" class="glue-mod-visually-hidden"> Change language or region </label> <form action="/i18n/setlang/" method="post" dmb-language-picker dmb-language-picker-initial="en"> <input type="hidden" name="csrfmiddlewaretoken" value="t5qpVdkI2bvQRDEUuDZ5xIElFRoyEiXSFMMVL9hMLQaXpxMZu3v1xsSvuJ66eG70"> <input name="next" type="hidden" value="/advertisers/" /> <select class="glue-form__dropdown glue-footer__lang-dropdown" name="language" dmb-language-picker-select> <option selected="selected" value="en"> English </option> <option value="es"> Español </option> <option value="tr"> Türkçe </option> <option value="zh-hant"> 繁體中文 </option> </select> </form> </li> </ul> </section> </footer> <div style="display:none"> <svg class="svg-assets" xmlns="http://www.w3.org/2000/svg">  <symbol id="mi-arrow-forward" viewBox="0 0 18 18"> <path d="M9,1.5C4.8,1.5,1.5,4.8,1.5,9s3.3,7.5,7.5,7.5s7.5-3.3,7.5-7.5S13.2,1.5,9,1.5z M9,14.5l-1-1 l3.8-3.8H3.5V8.3h8.4L8.1,4.5L9,3.5L14.5,9L9,14.5z"></path> </symbol> <symbol id="mi-help" viewBox="0 0 48 48"> <path d="M24 4C12.95 4 4 12.95 4 24s8.95 20 20 20 20-8.95 20-20S35.05 4 24 4zm2 34h-4v-4h4v4zm4.13-15.49l-1.79 1.84C26.9 25.79 26 27 26 30h-4v-1c0-2.21.9-4.21 2.34-5.66l2.49-2.52C27.55 20.1 28 19.1 28 18c0-2.21-1.79-4-4-4s-4 1.79-4 4h-4c0-4.42 3.58-8 8-8s8 3.58 8 8c0 1.76-.71 3.35-1.87 4.51z"></path> </symbol> <symbol id="mi-arrow-sort" viewBox="0 0 24 24"> <path d="M20 12l-1.41-1.41L13 16.17V4h-2v12.17l-5.58-5.59L4 12l8 8 8-8z"></path> </symbol> <symbol id="mi-arrow-forward-no-bg" viewBox="0 0 32 32"> <polygon points="16,0 13.2,2.8 24.3,14 0,14 0,18 24.3,18 13.2,29.2 16,32 32,16"></polygon> </symbol> <symbol id="mi-arrow-circle" viewBox="0 0 16 16"> <path d="M0,8c0,4.4,3.6,8,8,8s8-3.6,8-8s-3.6-8-8-8S0,3.6,0,8z M4.2,6.1L8,9.9l3.8-3.8L13,7.3 l-5,5l-5-5L4.2,6.1z"></path> </symbol> <symbol id="mi-arrow-item" viewBox="0 0 16 10"> <polygon points="1.8,0 7.8,5.9 13.7,0 15.5,1.8 7.8,9.6 0,1.8"></polygon> </symbol> <symbol id="mi-keyboard-arrow-right" viewBox="0 0 24 24"> <path d="M9.546 6.5l5.443 5.532L9.5 17.5"></path> </symbol> <symbol id="mi-chevron" viewBox="0 0 12 8"> <path d="M10.6,8L6,3.4L1.4,8L0,6.6l6-6l6,6L10.6,8z"></path> </symbol> <symbol id="mi-youtube-icon" viewBox="0 0 86 60"> <path d="M83.37 9.387c-.967-3.677-3.87-6.58-7.547-7.597C69.193 0 42.58 0 42.58 0S15.97 0 9.29 1.79c-3.677.968-6.532 3.87-7.548 7.597C0 16.065 0 30 0 30s0 13.935 1.79 20.613c.968 3.677 3.87 6.58 7.55 7.597C15.967 60 42.58 60 42.58 60s26.614 0 33.29-1.79c3.678-.968 6.533-3.87 7.55-7.597C85.16 43.935 85.16 30 85.16 30s0-13.935-1.79-20.613zm-49.5 33.29V17.323L56.13 30 33.87 42.677z" fill-rule="nonzero"></path> </symbol> <symbol id="mi-youtube-icon-white"> <path d="M83.37 9.387c-.967-3.677-3.87-6.58-7.547-7.597C69.193 0 42.58 0 42.58 0S15.97 0 9.29 1.79c-3.677.968-6.532 3.87-7.548 7.597C0 16.065 0 30 0 30s0 13.935 1.79 20.613c.968 3.677 3.87 6.58 7.55 7.597C15.967 60 42.58 60 42.58 60s26.614 0 33.29-1.79c3.678-.968 6.533-3.87 7.55-7.597C85.16 43.935 85.16 30 85.16 30s0-13.935-1.79-20.613zm-49.5 33.29V17.323L56.13 30 33.87 42.677z" fill-rule="nonzero" fill="#FFF"></path> </symbol> <symbol id="mi-youtube-icon-red"> <g fill-rule="nonzero" fill="none"> <path d="M83.37 9.387c-.967-3.677-3.87-6.58-7.547-7.597C69.193 0 42.58 0 42.58 0S15.97 0 9.29 1.79c-3.677.968-6.532 3.87-7.548 7.597C0 16.065 0 30 0 30s0 13.935 1.79 20.613c.968 3.677 3.87 6.58 7.55 7.597C15.967 60 42.58 60 42.58 60s26.614 0 33.29-1.79c3.678-.968 6.533-3.87 7.55-7.597C85.16 43.935 85.16 30 85.16 30s0-13.935-1.79-20.613z" fill="#F00"></path> <path fill="#FFF" d="M33.87 42.677L56.13 30 33.87 17.323"></path> </g> </symbol> <symbol id="mi-youtube-icon-black"> <g fill-rule="nonzero" fill="none"> <path d="M83.37 9.387c-.967-3.677-3.87-6.58-7.547-7.597C69.193 0 42.58 0 42.58 0S15.97 0 9.29 1.79c-3.677.968-6.532 3.87-7.548 7.597C0 16.065 0 30 0 30s0 13.935 1.79 20.613c.968 3.677 3.87 6.58 7.55 7.597C15.967 60 42.58 60 42.58 60s26.614 0 33.29-1.79c3.678-.968 6.533-3.87 7.55-7.597C85.16 43.935 85.16 30 85.16 30s0-13.935-1.79-20.613z" fill="#282828"></path> <path fill="#FFF" d="M33.87 42.677L56.13 30 33.87 17.323"></path> </g> </symbol> <symbol id="mi-pdf-icon" viewBox="0 0 24 24"> <path d="M7 11.5h1v-1H7v1zM19 3H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2zm-9.5 8.5c0 .83-.67 1.5-1.5 1.5H7v2H5.5V9H8c.83 0 1.5.67 1.5 1.5v1zm10-1H17v1h1.5V13H17v2h-1.5V9h4v1.5zm-5 3c0 .83-.67 1.5-1.5 1.5h-2.5V9H13c.83 0 1.5.67 1.5 1.5v3zm-2.5 0h1v-3h-1v3z"></path> </symbol> <symbol id="mi-arrow-dropdown" viewBox="0 0 24 24"> <path d="M7 10l5 5 5-5z"></path> </symbol> <symbol id="mi-search" viewBox="0 0 24 22"> <path d="M15.5 14h-.79l-.28-.27C15.41 12.59 16 11.11 16 9.5 16 5.91 13.09 3 9.5 3S3 5.91 3 9.5 5.91 16 9.5 16c1.61 0 3.09-.59 4.23-1.57l.27.28v.79l5 4.99L20.49 19l-4.99-5zm-6 0C7.01 14 5 11.99 5 9.5S7.01 5 9.5 5 14 7.01 14 9.5 11.99 14 9.5 14z"></path> </symbol> <symbol id="mi-expand" viewBox="0 0 24 24"> <path d="M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z"></path> </symbol> <symbol id="mi-mail" viewBox="0 0 24 24"> <path d="M20 4H4c-1.1 0-1.99.9-1.99 2L2 18c0 1.1.9 2 2 2h16c1.1 0 2-.9 2-2V6c0-1.1-.9-2-2-2zm0 14H4V8l8 5 8-5v10zm-8-7L4 6h16l-8 5z"></path> </symbol> <symbol id="mi-close" viewBox="0 0 24 24"> <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"></path> </symbol>  <symbol id="social-blogger" viewBox="2 2 20 20"> <path d="M20,2 L4,2 C2.895,2 2.01,2.895 2.01,4 L2,20 C2,21.105 2.895,22 4,22 L20,22 C21.105,22 22,21.105 22,20 L22,4 C22,2.895 21.105,2 20,2 L20,2 Z M16,9 L16,10 C16,10.555 16.445,11 17,11 C17.555,11 18,11.445 18,12 L18,15 C18,16.655 16.655,18 15,18 L9,18 C7.345,18 6,16.655 6,15 L6,8 C6,6.345 7.345,5 9,5 L13,5 C14.655,5 16,6.345 16,8 L16,9 L16,9 Z M9.95,10 L12.55,10 C13.105,10 13.55,9.555 13.55,9 C13.55,8.445 13.105,8 12.55,8 L9.95,8 C9.395,8 8.95,8.445 8.95,9 C8.95,9.555 9.4,10 9.95,10 L9.95,10 Z M14,13 L9.95,13 C9.395,13 8.95,13.445 8.95,14 C8.95,14.555 9.395,15 9.95,15 L14,15 C14.555,15 15,14.555 15,14 C15,13.445 14.555,13 14,13 L14,13 Z"></path> </symbol> <symbol id="social-facebook" viewBox="0 0 20 21"> <path d="M18.9,0H1.1C0.5,0,0,0.5,0,1.1v17.8C0,19.5,0.5,20,1.1,20h9.6v-7.7H8.1v-3h2.6V7c0-2.6,1.6-4,3.9-4c1.1,0,2.1,0.1,2.3,0.1 v2.7l-1.6,0c-1.3,0-1.5,0.6-1.5,1.5v1.9h3l-0.4,3h-2.6V20h5.1c0.6,0,1.1-0.5,1.1-1.1V1.1C20,0.5,19.5,0,18.9,0z"> </path> </symbol> <symbol id="social-instagram" viewBox="2 2 20 20"> <path d="M12,3.80440476 C14.6692857,3.80440476 14.9854365,3.81456349 16.0395635,3.86265873 C17.014246,3.90714286 17.5435714,4.07 17.895873,4.20686508 C18.3624603,4.38821429 18.6955159,4.60488095 19.0453175,4.95468254 C19.395119,5.30448413 19.6117857,5.63753968 19.7930952,6.10412698 C19.93,6.45642857 20.0928571,6.98575397 20.1373413,7.96039683 C20.1854365,9.01456349 20.1955952,9.33071429 20.1955952,12 C20.1955952,14.6692857 20.1854365,14.9854365 20.1373413,16.0395635 C20.0928571,17.014246 19.93,17.5435714 19.7930952,17.895873 C19.6117857,18.3624603 19.395119,18.6955159 19.0453175,19.0453175 C18.6955159,19.395119 18.3624603,19.6117857 17.895873,19.7930952 C17.5435714,19.93 17.014246,20.0928571 16.0395635,20.1373413 C14.9855952,20.1854365 14.6694444,20.1955952 12,20.1955952 C9.33055556,20.1955952 9.01440476,20.1854365 7.96043651,20.1373413 C6.98575397,20.0928571 6.45642857,19.93 6.10416667,19.7930952 C5.63753968,19.6117857 5.30448413,19.395119 4.95468254,19.0453175 C4.60488095,18.6955159 4.38821429,18.3624603 4.20690476,17.895873 C4.07,17.5435714 3.90714286,17.014246 3.86265873,16.0396032 C3.81456349,14.9854365 3.80440476,14.6692857 3.80440476,12 C3.80440476,9.33071429 3.81456349,9.01456349 3.86265873,7.96043651 C3.90714286,6.98575397 4.07,6.45642857 4.20690476,6.10412698 C4.38821429,5.63753968 4.60488095,5.30448413 4.95468254,4.95468254 C5.30448413,4.60488095 5.63753968,4.38821429 6.10416667,4.20686508 C6.45642857,4.07 6.98575397,3.90714286 7.96039683,3.86265873 C9.01456349,3.81456349 9.33071429,3.80440476 12,3.80440476 M12,2.00313492 C9.285,2.00313492 8.94460317,2.01464286 7.87833333,2.06329365 C6.81424603,2.11186508 6.08757937,2.28083333 5.45166667,2.52797619 C4.79428571,2.78345238 4.23678571,3.12527778 3.68103175,3.68103175 C3.12527778,4.23678571 2.78345238,4.79428571 2.52797619,5.45166667 C2.28083333,6.08757937 2.11186508,6.81424603 2.06329365,7.87833333 C2.01464286,8.94456349 2.0031746,9.285 2.0031746,12 C2.0031746,14.715 2.01464286,15.0554365 2.06329365,16.1216667 C2.11186508,17.185754 2.28083333,17.9124206 2.52797619,18.5483333 C2.78345238,19.2056746 3.12527778,19.7632143 3.68103175,20.3189683 C4.23678571,20.8747222 4.79428571,21.2165476 5.45166667,21.4720238 C6.08757937,21.7191667 6.81424603,21.8881349 7.87833333,21.9367063 C8.94460317,21.9853571 9.285,21.9968254 12,21.9968254 C14.715,21.9968254 15.0554365,21.9853571 16.1216667,21.9367063 C17.185754,21.8881349 17.9124206,21.7191667 18.5483333,21.4720238 C19.2057143,21.2165476 19.7632143,20.8747222 20.3189683,20.3189683 C20.8747222,19.7632143 21.2165476,19.2057143 21.4720238,18.5483333 C21.7191667,17.9124206 21.8881349,17.185754 21.9367063,16.1216667 C21.9853571,15.0554365 21.9968651,14.715 21.9968651,12 C21.9968651,9.285 21.9853571,8.94456349 21.9367063,7.87833333 C21.8881349,6.81424603 21.7191667,6.08757937 21.4720238,5.45166667 C21.2165476,4.79428571 20.8747222,4.23678571 20.3189683,3.68103175 C19.7632143,3.12527778 19.2057143,2.78345238 18.5483333,2.52797619 C17.9124206,2.28083333 17.185754,2.11186508 16.1216667,2.06329365 C15.0554365,2.01464286 14.715,2.00313492 12,2.00313492"></path> <path d="M12,6.86646825 C9.16484127,6.86646825 6.86646825,9.16484127 6.86646825,12 C6.86646825,14.8351587 9.16484127,17.1335317 12,17.1335317 C14.8351587,17.1335317 17.1335317,14.8351587 17.1335317,12 C17.1335317,9.16484127 14.8351587,6.86646825 12,6.86646825 Z M12,15.3323016 C10.1596429,15.3323016 8.66769841,13.8403571 8.66769841,12 C8.66769841,10.1596429 10.1596429,8.66769841 12,8.66769841 C13.8403571,8.66769841 15.3323016,10.1596429 15.3323016,12 C15.3323016,13.8403571 13.8403571,15.3323016 12,15.3323016 L12,15.3323016 Z"></path> <path d="M18.5359524,6.66365079 C18.5359524,7.32619048 17.9988889,7.86329365 17.3363492,7.86329365 C16.6738095,7.86329365 16.1367063,7.32619048 16.1367063,6.66365079 C16.1367063,6.00111111 16.6738095,5.46404762 17.3363492,5.46404762 C17.9988889,5.46404762 18.5359524,6.00111111 18.5359524,6.66365079"></path> </symbol> <symbol id="social-link" viewBox="2 7 20 11"> <path d="M3.9,12 C3.9,10.29 5.29,8.9 7,8.9 L11,8.9 L11,7 L7,7 C4.24,7 2,9.24 2,12 C2,14.76 4.24,17 7,17 L11,17 L11,15.1 L7,15.1 C5.29,15.1 3.9,13.71 3.9,12 L3.9,12 Z M8,13 L16,13 L16,11 L8,11 L8,13 L8,13 Z M17,7 L13,7 L13,8.9 L17,8.9 C18.71,8.9 20.1,10.29 20.1,12 C20.1,13.71 18.71,15.1 17,15.1 L13,15.1 L13,17 L17,17 C19.76,17 22,14.76 22,12 C22,9.24 19.76,7 17,7 L17,7 Z"> </path> </symbol> <symbol id="social-linkedin" viewBox="0 0 20 20"> <path d="M17.3247508,17.0422222 L14.3116279,17.0422222 L14.3116279,12.4011111 C14.3116279,11.2944444 14.2901661,9.87055556 12.7443522,9.87055556 C11.1748173,9.87055556 10.9353488,11.0755556 10.9353488,12.3211111 L10.9353488,17.0422222 L7.92335548,17.0422222 L7.92335548,7.49833333 L10.8139203,7.49833333 L10.8139203,8.80222222 L10.8557143,8.80222222 C11.2578405,8.05166667 12.2422591,7.26055556 13.7090033,7.26055556 C16.7605316,7.26055556 17.3247508,9.23666667 17.3247508,11.8072222 L17.3247508,17.0422222 L17.3247508,17.0422222 Z M4.52335548,6.19277778 C3.55418605,6.19277778 2.77365449,5.42222222 2.77365449,4.47277778 C2.77365449,3.52444444 3.55418605,2.75333333 4.52335548,2.75333333 C5.48800664,2.75333333 6.27136213,3.52444444 6.27136213,4.47277778 C6.27136213,5.42222222 5.48800664,6.19277778 4.52335548,6.19277778 L4.52335548,6.19277778 Z M3.01312292,7.49833333 L6.03189369,7.49833333 L6.03189369,17.0422222 L3.01312292,17.0422222 L3.01312292,7.49833333 Z M18.5183745,0 L1.47495903,0 C0.661092747,0 0,0.645555556 0,1.44111111 L0,18.5566667 C0,19.3533333 0.661092747,20 1.47495903,20 L18.5183745,20 C19.3339074,20 20,19.3533333 20,18.5566667 L20,1.44111111 C20,0.645555556 19.3339074,0 18.5183745,0 L18.5183745,0 Z"></path> </symbol> <symbol id="social-mail" viewBox="2 4 20 16"> <path d="M20,4 L4,4 C2.9,4 2.01,4.9 2.01,6 L2,18 C2,19.1 2.9,20 4,20 L20,20 C21.1,20 22,19.1 22,18 L22,6 C22,4.9 21.1,4 20,4 Z M20,18 L4,18 L4,8 L12,13 L20,8 L20,18 Z M12,11 L4,6 L20,6 L12,11 Z"></path> </symbol> <symbol id="social-twitter" viewBox="2 4 20 17"> <path d="M21.9998024,5.94850271 C21.2639378,6.27899473 20.4732072,6.50243431 19.6431192,6.60281913 C20.4903254,6.08859695 21.1409646,5.27418342 21.4472639,4.3038956 C20.6544849,4.7801123 19.7764073,5.12586577 18.8417079,5.31226298 C18.0932607,4.50466524 17.0268825,4 15.8467486,4 C13.5805579,4 11.7434203,5.86056413 11.7434203,8.15526483 C11.7434203,8.48101542 11.7797051,8.7980981 11.8496412,9.10221596 C8.43952817,8.92893175 5.41611168,7.27461954 3.39235612,4.76062801 C3.03916454,5.37434599 2.83681824,6.08815245 2.83681824,6.84966948 C2.83681824,8.29128441 3.5611975,9.5631712 4.66217788,10.3083896 C3.98959225,10.2868309 3.35687602,10.099841 2.8036791,9.78861106 C2.80338648,9.80594689 2.80331333,9.8233568 2.80331333,9.8408408 C2.80331333,11.8541677 4.21768905,13.5336687 6.09476916,13.9154273 C5.75042931,14.0103299 5.38794707,14.0610779 5.01376005,14.0610779 C4.74930529,14.0610779 4.49231233,14.0350742 4.241757,13.9865487 C4.76393626,15.637453 6.27926567,16.8388111 8.07477813,16.8724456 C6.67042461,17.9869023 4.9012479,18.6511461 2.97881179,18.6511461 C2.64763982,18.6511461 2.32100345,18.6315136 2,18.5931378 C3.81592266,19.7721223 5.97267373,20.4599991 8.28985336,20.4599991 C15.8371653,20.4599991 19.9642689,14.1282728 19.9642689,8.63711197 C19.9642689,8.45693788 19.9602454,8.2777269 19.9524178,8.0995531 C20.7540486,7.51369099 21.449678,6.78180786 21.9998024,5.94850271"></path> </symbol> <symbol id="social-youtube" viewBox="0 4 24 18"> <path d="M23.74,7.6062 C23.74,7.6062 23.51,5.9562 22.79,5.2362 C21.88,4.2762 20.86,4.2762 20.39,4.2162 C17.04,3.9712 12,4.0012 12,4.0012 C12,4.0012 6.98,3.9712 3.63,4.2112 C3.17,4.2712 2.15,4.2712 1.24,5.2312 C0.52,5.9512 0.28,7.6012 0.28,7.6012 C0.28,7.6012 0.04,9.5462 0,11.4812 L0,13.5062 C0.04,15.4462 0.28,17.3812 0.28,17.3812 C0.28,17.3812 0.52,19.0312 1.24,19.7612 C2.15,20.7112 3.34,20.6812 3.88,20.7812 C5.76,20.9612 11.79,21.0012 12,21.0012 C12,21.0012 17.05,21.0112 20.4,20.7712 C20.86,20.7112 21.88,20.7112 22.79,19.7512 C23.51,19.0312 23.75,17.3812 23.75,17.3812 C23.75,17.3812 23.99,15.4412 24,13.5062 L24,11.4812 C23.98,9.5462 23.74,7.6062 23.74,7.6062 L23.74,7.6062 Z M9.57,16.0012 L9.57,8.9912 L16,12.6312 L9.57,16.0012 L9.57,16.0012 Z"></path> </symbol> <symbol id="google-logo" viewBox="0 0 396 130"> <path d="M51.0745265,101.038701 C23.3283097,101.038701 9.65724009e-07,78.4212338 9.65724009e-07,50.645974 C-0.00548030982,22.8707143 23.3228284,0.253246753 51.0745265,0.253246753 C66.4220981,0.253246753 77.3517615,6.27798701 85.5736748,14.1408766 L75.8718171,23.8528896 C69.9794459,18.3219805 61.9987087,14.0201623 51.0690452,14.0201623 C30.8102508,14.0201623 14.9693645,30.365974 14.9693645,50.645974 C14.9693645,70.925974 30.8102508,87.2717857 51.0690452,87.2717857 C64.2076627,87.2717857 71.6950851,81.9877922 76.48572,77.1921429 C80.4157945,73.2579545 82.991994,67.6063312 83.9731424,59.8641558 L51.0745265,59.8641558 L51.0745265,46.1027273 L97.3638985,46.1027273 C97.8572133,48.5609091 98.0983894,51.5129221 98.0983894,54.7063636 C98.0983894,65.0329221 95.2755325,77.8121753 86.1875777,86.9096429 C77.3462802,96.1223377 66.0548526,101.038701 51.0745265,101.038701 L51.0745265,101.038701 Z"></path> <path d="M167.573556,68.369026 C167.573556,87.0523052 152.965957,100.813734 135.036704,100.813734 C117.112933,100.813734 102.499853,87.0468182 102.499853,68.369026 C102.499853,49.5650325 117.112933,35.9188312 135.036704,35.9188312 C152.965957,35.9188312 167.573556,49.5650325 167.573556,68.369026 L167.573556,68.369026 Z M153.333202,68.369026 C153.333202,56.6926623 144.85915,48.7035714 135.036704,48.7035714 C125.214259,48.7035714 116.740207,56.6926623 116.740207,68.369026 C116.740207,79.9191883 125.214259,88.0344805 135.036704,88.0344805 C144.85915,88.0344805 153.333202,79.9191883 153.333202,68.369026 L153.333202,68.369026 Z"></path> <path d="M238.282011,68.369026 C238.282011,87.0523052 223.674411,100.813734 205.745159,100.813734 C187.821388,100.813734 173.208307,87.0468182 173.208307,68.369026 C173.208307,49.5650325 187.821388,35.9188312 205.745159,35.9188312 C223.674411,35.9188312 238.282011,49.5650325 238.282011,68.369026 L238.282011,68.369026 Z M224.041657,68.369026 C224.041657,56.6926623 215.567605,48.7035714 205.745159,48.7035714 C195.922713,48.7035714 187.448661,56.6926623 187.448661,68.369026 C187.448661,79.9191883 195.922713,88.0344805 205.745159,88.0344805 C215.567605,88.0344805 224.041657,79.9191883 224.041657,68.369026 L224.041657,68.369026 Z"></path> <path d="M306.04702,37.943539 L306.04702,96.1442857 C306.04702,120.111558 291.927254,129.944286 275.231289,129.944286 C259.516472,129.944286 250.061272,119.376299 246.498443,110.772662 L258.897088,105.609383 C261.106042,110.893377 266.51058,117.159545 275.225808,117.159545 C285.908814,117.159545 292.535676,110.52026 292.535676,98.1086364 L292.535676,93.4391883 L292.047842,93.4391883 C288.85774,97.3733766 282.71323,100.813734 274.97915,100.813734 C258.771019,100.813734 243.916762,86.6791883 243.916762,68.4897403 C243.916762,50.1740909 258.771019,35.9188312 274.97915,35.9188312 C282.71323,35.9188312 288.852259,39.3591883 292.047842,43.1726623 L292.535676,43.1726623 L292.535676,37.943539 L306.04702,37.943539 L306.04702,37.943539 Z M293.522306,68.4897403 C293.522306,57.0602922 285.908814,48.7035714 276.212437,48.7035714 C266.389992,48.7035714 258.162597,57.0602922 258.162597,68.4897403 C258.162597,79.798474 266.389992,88.0344805 276.212437,88.0344805 C285.908814,88.0344805 293.522306,79.798474 293.522306,68.4897403 L293.522306,68.4897403 Z"></path> <path d="M329.961825,3.54545455 L329.961825,98.9207143 L315.721472,98.9207143 L315.721472,3.54545455 L329.961825,3.54545455 L329.961825,3.54545455 Z"></path> <path d="M383.755064,79.0577273 L394.805315,86.4322727 C391.242486,91.7162662 382.647846,100.813734 367.793589,100.813734 C349.376503,100.813734 336.002191,86.558474 336.002191,68.369026 C336.002191,49.0712013 349.497091,35.9188312 366.198538,35.9188312 C383.020573,35.9188312 391.247967,49.3181169 393.944755,56.566461 L395.419218,60.2537338 L352.078772,78.1962662 C355.394944,84.7093506 360.552824,88.0289935 367.793589,88.0289935 C375.039836,88.0289935 380.071647,84.4624351 383.755064,79.0577273 L383.755064,79.0577273 Z M349.743749,67.3813636 L378.717771,55.3373701 C377.12272,51.2824675 372.332085,48.4566558 366.686372,48.4566558 C359.445607,48.4511688 349.376503,54.843539 349.743749,67.3813636 L349.743749,67.3813636 Z"></path> </symbol> <symbol id="social-share-triangle" viewBox="0 0 24 24"> <path d="M18,16.08 C17.24,16.08 16.56,16.38 16.04,16.85 L8.91,12.7 C8.96,12.47 9,12.24 9,12 C9,11.76 8.96,11.53 8.91,11.3 L15.96,7.19 C16.5,7.69 17.21,8 18,8 C19.66,8 21,6.66 21,5 C21,3.34 19.66,2 18,2 C16.34,2 15,3.34 15,5 C15,5.24 15.04,5.47 15.09,5.7 L8.04,9.81 C7.5,9.31 6.79,9 6,9 C4.34,9 3,10.34 3,12 C3,13.66 4.34,15 6,15 C6.79,15 7.5,14.69 8.04,14.19 L15.16,18.35 C15.11,18.56 15.08,18.78 15.08,19 C15.08,20.61 16.39,21.92 18,21.92 C19.61,21.92 20.92,20.61 20.92,19 C20.92,17.39 19.61,16.08 18,16.08 L18,16.08 Z"></path> </symbol> <symbol id="glue-color-google-logo" viewBox="0 0 74 24"> <path fill="#4285F4" d="M9.24 8.19v2.46h5.88c-.18 1.38-.64 2.39-1.34 3.1-.86.86-2.2 1.8-4.54 1.8-3.62 0-6.45-2.92-6.45-6.54s2.83-6.54 6.45-6.54c1.95 0 3.38.77 4.43 1.76L15.4 2.5C13.94 1.08 11.98 0 9.24 0 4.28 0 .11 4.04.11 9s4.17 9 9.13 9c2.68 0 4.7-.88 6.28-2.52 1.62-1.62 2.13-3.91 2.13-5.75 0-.57-.04-1.1-.13-1.54H9.24z"></path> <path fill="#EA4335" d="M25 6.19c-3.21 0-5.83 2.44-5.83 5.81 0 3.34 2.62 5.81 5.83 5.81s5.83-2.46 5.83-5.81c0-3.37-2.62-5.81-5.83-5.81zm0 9.33c-1.76 0-3.28-1.45-3.28-3.52 0-2.09 1.52-3.52 3.28-3.52s3.28 1.43 3.28 3.52c0 2.07-1.52 3.52-3.28 3.52z"></path> <path fill="#4285F4" d="M53.58 7.49h-.09c-.57-.68-1.67-1.3-3.06-1.3C47.53 6.19 45 8.72 45 12c0 3.26 2.53 5.81 5.43 5.81 1.39 0 2.49-.62 3.06-1.32h.09v.81c0 2.22-1.19 3.41-3.1 3.41-1.56 0-2.53-1.12-2.93-2.07l-2.22.92c.64 1.54 2.33 3.43 5.15 3.43 2.99 0 5.52-1.76 5.52-6.05V6.49h-2.42v1zm-2.93 8.03c-1.76 0-3.1-1.5-3.1-3.52 0-2.05 1.34-3.52 3.1-3.52 1.74 0 3.1 1.5 3.1 3.54.01 2.03-1.36 3.5-3.1 3.5z"></path> <path fill="#FBBC05" d="M38 6.19c-3.21 0-5.83 2.44-5.83 5.81 0 3.34 2.62 5.81 5.83 5.81s5.83-2.46 5.83-5.81c0-3.37-2.62-5.81-5.83-5.81zm0 9.33c-1.76 0-3.28-1.45-3.28-3.52 0-2.09 1.52-3.52 3.28-3.52s3.28 1.43 3.28 3.52c0 2.07-1.52 3.52-3.28 3.52z"></path> <path fill="#34A853" d="M58 .24h2.51v17.57H58z"></path> <path fill="#EA4335" d="M68.26 15.52c-1.3 0-2.22-.59-2.82-1.76l7.77-3.21-.26-.66c-.48-1.3-1.96-3.7-4.97-3.7-2.99 0-5.48 2.35-5.48 5.81 0 3.26 2.46 5.81 5.76 5.81 2.66 0 4.2-1.63 4.84-2.57l-1.98-1.32c-.66.96-1.56 1.6-2.86 1.6zm-.18-7.15c1.03 0 1.91.53 2.2 1.28l-5.25 2.17c0-2.44 1.73-3.45 3.05-3.45z"></path> </symbol> <symbol id="glue-white-google-logo" viewBox="0 0 74 24"> <path d="M9.24 8.19v2.46h5.88c-.18 1.38-.64 2.39-1.34 3.1-.86.86-2.2 1.8-4.54 1.8-3.62 0-6.45-2.92-6.45-6.54s2.83-6.54 6.45-6.54c1.95 0 3.38.77 4.43 1.76L15.4 2.5C13.94 1.08 11.98 0 9.24 0 4.28 0 .11 4.04.11 9s4.17 9 9.13 9c2.68 0 4.7-.88 6.28-2.52 1.62-1.62 2.13-3.91 2.13-5.75 0-.57-.04-1.1-.13-1.54H9.24zm15.76-2c-3.21 0-5.83 2.44-5.83 5.81 0 3.34 2.62 5.81 5.83 5.81s5.83-2.46 5.83-5.81c0-3.37-2.62-5.81-5.83-5.81zm0 9.33c-1.76 0-3.28-1.45-3.28-3.52 0-2.09 1.52-3.52 3.28-3.52s3.28 1.43 3.28 3.52c0 2.07-1.52 3.52-3.28 3.52zm28.58-8.03h-.09c-.57-.68-1.67-1.3-3.06-1.3C47.53 6.19 45 8.72 45 12c0 3.26 2.53 5.81 5.43 5.81 1.39 0 2.49-.62 3.06-1.32h.09v.81c0 2.22-1.19 3.41-3.1 3.41-1.56 0-2.53-1.12-2.93-2.07l-2.22.92c.64 1.54 2.33 3.43 5.15 3.43 2.99 0 5.52-1.76 5.52-6.05V6.49h-2.42v1zm-2.93 8.03c-1.76 0-3.1-1.5-3.1-3.52 0-2.05 1.34-3.52 3.1-3.52 1.74 0 3.1 1.5 3.1 3.54.01 2.03-1.36 3.5-3.1 3.5zM38 6.19c-3.21 0-5.83 2.44-5.83 5.81 0 3.34 2.62 5.81 5.83 5.81s5.83-2.46 5.83-5.81c0-3.37-2.62-5.81-5.83-5.81zm0 9.33c-1.76 0-3.28-1.45-3.28-3.52 0-2.09 1.52-3.52 3.28-3.52s3.28 1.43 3.28 3.52c0 2.07-1.52 3.52-3.28 3.52zM58 .24h2.51v17.57H58zm10.26 15.28c-1.3 0-2.22-.59-2.82-1.76l7.77-3.21-.26-.66c-.48-1.3-1.96-3.7-4.97-3.7-2.99 0-5.48 2.35-5.48 5.81 0 3.26 2.46 5.81 5.76 5.81 2.66 0 4.2-1.63 4.84-2.57l-1.98-1.32c-.66.96-1.56 1.6-2.86 1.6zm-.18-7.15c1.03 0 1.91.53 2.2 1.28l-5.25 2.17c0-2.44 1.73-3.45 3.05-3.45z"></path> </symbol> <symbol id="glue-burger" viewBox="0 0 24 24"> <path d="M3 18h18v-2H3v2zm0-5h18v-2H3v2zm0-7v2h18V6H3z"></path> </symbol> </svg> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <defs> <path d="M12 2C6.48 2 2 6.48 2 12s4.48 10 10 10 10-4.48 10-10S17.52 2 12 2zM4 12c0-.61.08-1.21.21-1.78L8.99 15v1c0 1.1.9 2 2 2v1.93C7.06 19.43 4 16.07 4 12zm13.89 5.4c-.26-.81-1-1.4-1.9-1.4h-1v-3c0-.55-.45-1-1-1h-6v-2h2c.55 0 1-.45 1-1V7h2c1.1 0 2-.9 2-2v-.41C17.92 5.77 20 8.65 20 12c0 2.08-.81 3.98-2.11 5.4z" id="ab"/> <circle id="b" cx="31.5" cy="31.5" r="31.5"/><filter x="-15.9%" y="-12.7%" width="131.7%" height="131.7%" filterUnits="objectBoundingBox" id="a"><feOffset dy="2" in="SourceAlpha" result="shadowOffsetOuter1"/><feGaussianBlur stdDeviation="3" in="shadowOffsetOuter1" result="shadowBlurOuter1"/><feColorMatrix values="0 0 0 0 0.355070153 0 0 0 0 0.353830266 0 0 0 0 0.353830266 0 0 0 0.591796875 0" in="shadowBlurOuter1"/></filter> </defs> <symbol id="add" viewBox="0 0 12 12"><path d="M12 6.857H6.857V12H5.143V6.857H0V5.143h5.143V0h1.714v5.143H12z" fill="#1967d2" fill-rule="evenodd"/></symbol> <symbol id="analysis" viewBox="0 0 80 80"><circle fill="#FFF" cx="40" cy="40" r="40"/><path fill="#959CA5" d="M26 34.4h6V54h-6V34.4zM37.2 26h5.6v28h-5.6V26zm11.2 16H54v12h-5.6V42z"/></symbol> <symbol id="back" viewBox="0 0 16 16"><path d="M16 7H3.83l5.59-5.59L8 0 0 8l8 8 1.41-1.41L3.83 9H16z" fill-rule="nonzero"/></symbol> <symbol id="briefcase" viewBox="0 0 24 24"><g fill="none" fill-rule="evenodd"><path d="M0 0h24v24H0V0zm10 5h4v2h-4V5zm0 0h4v2h-4V5z"/><path d="M10 16v-1H3.01L3 19c0 1.11.89 2 2 2h14c1.11 0 2-.89 2-2v-4h-7v1h-4zm10-9h-4.01V5l-2-2h-4l-2 2v2H4c-1.1 0-2 .9-2 2v3c0 1.11.89 2 2 2h6v-2h4v2h6c1.1 0 2-.9 2-2V9c0-1.1-.9-2-2-2zm-6 0h-4V5h4v2z" fill="#9AA0A6"/></g></symbol> <symbol id="building" viewBox="0 0 24 24"><g fill="none" fill-rule="evenodd"><path d="M-8-8h1280v40H-8z"/><path d="M0 0h24v24H0z"/><path d="M12 7V3H2v18h20V7H12zM6 19H4v-2h2v2zm0-4H4v-2h2v2zm0-4H4V9h2v2zm0-4H4V5h2v2zm4 12H8v-2h2v2zm0-4H8v-2h2v2zm0-4H8V9h2v2zm0-4H8V5h2v2zm10 12h-8v-2h2v-2h-2v-2h2v-2h-2V9h8v10zm-2-8h-2v2h2v-2zm0 4h-2v2h2v-2z" fill="#5F6368"/></g></symbol> <symbol id="bullet" viewBox="0 0 8 8"><circle cx="56" cy="128" r="4" transform="translate(-52 -124)" fill="#5F6368"/></symbol> <symbol id="check" viewBox="0 0 24 24"><g fill="none" fill-rule="evenodd"><path d="M0 0h24v24H0z"/><path fill="#FFFFFF" d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></g></symbol> <symbol id="clipboard" viewBox="0 0 24 26"><path d="M5.75 17.75h8.75v2.5H5.75v-2.5zm0-5h12.5v2.5H5.75v-2.5zm0-5h12.5v2.5H5.75v-2.5zm15-5h-5.225C15 1.3 13.625.25 12 .25S9 1.3 8.475 2.75H3.25a2.19 2.19 0 0 0-.5.05c-.487.1-.925.35-1.263.688-.224.225-.412.5-.537.8-.125.287-.2.612-.2.962v17.5c0 .337.075.675.2.975.125.3.313.563.537.8a2.51 2.51 0 0 0 1.263.688c.162.024.325.037.5.037h17.5c1.375 0 2.5-1.125 2.5-2.5V5.25c0-1.375-1.125-2.5-2.5-2.5zM12 2.437c.512 0 .938.425.938.938a.944.944 0 0 1-.938.938.944.944 0 0 1-.938-.938c0-.513.426-.938.938-.938zm8.75 20.313H3.25V5.25h17.5v17.5z"/></symbol> <symbol id="close" viewBox="0 0 17 17"><g fill-rule="nonzero" stroke-width="2" fill="none" stroke-linecap="square"><path d="M1.5 1.5l14 14M15.5 1.5l-14 14"/></g></symbol> <symbol id="connect-sales-color" viewBox="0 0 22 22"><g fill="none" fill-rule="evenodd"><path d="M0 0h22v22H0z"/><g fill-rule="nonzero"><path d="M7.123 2.045c-.428 0-.84-.006-1.199.197-.357.202-.56.553-.774.914L5.046 8.24l6.646-3.74-4.569-2.455z" fill="#B31412"/><path d="M5.149 18.47c.213.362.415.712.773.914.358.202.77.2 1.2.2l4.57-2.458-6.646-3.74.103 5.084z" fill="#185ABC"/><path d="M20.728 11.924c.214-.36.426-.706.426-1.11 0-.403-.211-.749-.426-1.11l-4.465-2.63v7.48l4.465-2.63z" fill="#EA8600"/><path d="M5.738 19.068V2.556c0-.129.07-.248.185-.314a2.371 2.371 0 00-.878.856L1.169 9.643c-.43.72-.43 1.617 0 2.337l3.877 6.546c.212.357.515.652.877.855a.362.362 0 01-.185-.313z" fill="#EA4335"/><path d="M6.294 19.381l14.673-8.256a.362.362 0 00.187-.313c0 .411-.112.815-.322 1.168l-3.877 6.546a2.41 2.41 0 01-2.078 1.168H7.122c-.42 0-.833-.107-1.2-.313a.38.38 0 00.372 0z" fill="#4285F4"/><path d="M20.967 10.498L6.294 2.242a.381.381 0 00-.37 0 2.447 2.447 0 011.2-.315h7.753a2.41 2.41 0 012.077 1.17l3.877 6.545c.211.356.323.76.323 1.17a.362.362 0 00-.187-.314z" fill="#FBBC04"/></g></g></symbol> <symbol id="connect-sales" viewBox="0 0 24 24"><g fill="none" fill-rule="evenodd"><path d="M1 1h22v22H1z"/><g fill-rule="nonzero"><path d="M8.123 3.045c-.428 0-.84-.006-1.199.197-.357.202-.56.553-.774.914L6.046 9.24l6.646-3.74-4.569-2.455zM6.149 19.47c.213.362.415.712.773.914.358.202.77.2 1.2.2l4.57-2.458-6.646-3.74.103 5.084z" fill="#5F6368"/><path d="M21.728 12.924c.214-.36.426-.706.426-1.11 0-.403-.211-.749-.426-1.11l-4.465-2.63v7.48l4.465-2.63zM6.738 20.068V3.556c0-.129.07-.248.185-.314a2.371 2.371 0 00-.878.856l-3.876 6.545c-.43.72-.43 1.617 0 2.337l3.877 6.546c.212.357.515.652.877.855a.362.362 0 01-.185-.313z" fill="#80868B"/><path d="M7.294 20.381l14.673-8.256a.362.362 0 00.187-.313c0 .411-.112.815-.322 1.168l-3.877 6.546a2.41 2.41 0 01-2.078 1.168H8.122c-.42 0-.833-.107-1.2-.313a.38.38 0 00.372 0z" fill="#9AA0A6"/><path d="M21.967 11.498L7.294 3.242a.381.381 0 00-.37 0 2.447 2.447 0 011.2-.315h7.753a2.41 2.41 0 012.077 1.17l3.877 6.545c.211.356.323.76.323 1.17a.362.362 0 00-.187-.314z" fill="#BDC1C6"/></g></g></symbol> <symbol id="edit" viewBox="0 0 24 24"><path d="M0 0h24v24H0z" fill="none"/><path d="M3 17.25V21h3.75L17.81 9.94l-3.75-3.75L3 17.25zM20.71 7.04c.39-.39.39-1.02 0-1.41l-2.34-2.34c-.39-.39-1.02-.39-1.41 0l-1.83 1.83 3.75 3.75 1.83-1.83z"/></symbol> <symbol id="expand-more" viewBox="0 0 24 24"><path d="M16.59 8.59L12 13.17 7.41 8.59 6 10l6 6 6-6z"/><path d="M0 0h24v24H0z" fill="none"/></symbol> <symbol id="export" viewBox="0 0 18 18"><path d="M16 9v7H2V9H0v7c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V9h-2zm-6 .67l2.59-2.58L14 8.5l-5 5-5-5 1.41-1.41L8 9.67V0h2v9.67z" fill-rule="evenodd"/></symbol> <symbol id="external-link" viewBox="0 0 18 18"><path d="M16 16H2V2h7V0H2a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2V9h-2v7zM11 0v2h3.59l-9.83 9.83 1.41 1.41L16 3.41V7h2V0h-7z" fill-rule="evenodd"/></symbol> <symbol id="feedback" viewBox="0 0 20 20"><path d="M18 0H2C.9 0 .01.9.01 2L0 20l4-4h14c1.1 0 2-.9 2-2V2c0-1.1-.9-2-2-2zm0 14H3.17l-.59.59-.58.58V2h16v12zm-9-4h2v2H9v-2zm0-6h2v4H9V4z" fill="#5F6368" fill-rule="evenodd"/></symbol> <symbol id="globe" viewBox="0 0 24 24"><g fill="none" fill-rule="evenodd"><path d="M0 0h24v24H0z"/><use fill="#9AA0A6" xlink:href="#ab"/></g></symbol> <symbol id="google-cloud" viewBox="0 0 37 30"><g fill-rule="nonzero" fill="none"><path d="M23.058 8.257h1.106l3.151-3.176.155-1.348A14.087 14.087 0 0 0 14.026.763c-4.69 1.416-8.32 5.173-9.602 9.934.35-.145.74-.168 1.105-.067l6.304-1.047s.32-.535.487-.502a7.82 7.82 0 0 1 10.76-.824h-.022z" fill="#EA4335"/><path d="M31.805 10.697a14.324 14.324 0 0 0-4.28-6.953l-4.423 4.457a7.947 7.947 0 0 1 2.886 6.285v.79c2.175 0 3.937 1.777 3.937 3.968 0 2.19-1.762 3.967-3.937 3.967h-7.874l-.785.802v4.758l.785.791h7.874c4.515.035 8.52-2.912 9.86-7.257 1.339-4.344-.303-9.06-4.043-11.608z" fill="#4285F4"/><path d="M10.23 29.517h7.873v-6.351H10.23a3.89 3.89 0 0 1-1.625-.357l-1.106.346-3.174 3.176-.276 1.114a10.135 10.135 0 0 0 6.181 2.072z" fill="#34A853"/><path d="M10.23 8.914C5.855 8.941 1.98 11.763.585 15.94-.81 20.116.58 24.725 4.048 27.411l4.567-4.602a3.973 3.973 0 0 1-2.277-4.174 3.952 3.952 0 0 1 3.343-3.368 3.931 3.931 0 0 1 4.143 2.294l4.567-4.602a10.203 10.203 0 0 0-8.162-4.045z" fill="#FBBC05"/></g></symbol> <symbol id="help-outline" viewBox="0 0 24 24"><g fill="none" fill-rule="evenodd"><path d="M0 0h24v24H0z"/><path d="M11 18h2v-2h-2v2zm1-16C6.48 2 2 6.48 2 12s4.48 10 10 10 10-4.48 10-10S17.52 2 12 2zm0 18c-4.41 0-8-3.59-8-8s3.59-8 8-8 8 3.59 8 8-3.59 8-8 8zm0-14c-2.21 0-4 1.79-4 4h2c0-1.1.9-2 2-2s2 .9 2 2c0 2-3 1.75-3 5h2c0-2.25 3-2.5 3-5 0-2.21-1.79-4-4-4z" fill="#5F6368"/></g></symbol> <symbol id="info-2" viewBox="0 0 24 24"><path d="M0 0h24v24H0V0z" fill="none"/><path d="M11 7h2v2h-2zm0 4h2v6h-2zm1-9C6.48 2 2 6.48 2 12s4.48 10 10 10 10-4.48 10-10S17.52 2 12 2zm0 18c-4.41 0-8-3.59-8-8s3.59-8 8-8 8 3.59 8 8-3.59 8-8 8z"/></symbol> <symbol id="info-dark" viewBox="0 0 19 19"><circle fill="#9AA0A6" cx="9.5" cy="9.5" r="9.5"/><text font-family="GoogleSans-Medium, Google Sans" font-size="16" font-weight="400" fill="#FFF"><tspan x="5" y="16">?</tspan></text></symbol> <symbol id="info" viewBox="0 0 19 19"><circle fill="#fff" stroke="#DADCE0" stroke-width=".5" cx="9.5" cy="9.5" r="9.5"/><text font-family="GoogleSans-Medium, Google Sans" font-size="16" font-weight="400" fill="#1A73E8"><tspan x="5" y="16">?</tspan></text></symbol> <symbol id="menu" viewBox="0 0 24 24"><path d="M0 0h24v24H0z" fill="none"/><path d="M12 8c1.1 0 2-.9 2-2s-.9-2-2-2-2 .9-2 2 .9 2 2 2zm0 2c-1.1 0-2 .9-2 2s.9 2 2 2 2-.9 2-2-.9-2-2-2zm0 6c-1.1 0-2 .9-2 2s.9 2 2 2 2-.9 2-2-.9-2-2-2z"/></symbol> <symbol id="person" viewBox="0 0 16 16"><g fill="none" fill-rule="evenodd"><path d="M8 8c2.21 0 4-1.79 4-4s-1.79-4-4-4-4 1.79-4 4 1.79 4 4 4zm0 2c-2.67 0-8 1.34-8 4v2h16v-2c0-2.66-5.33-4-8-4z" fill="#5F6368"/><path d="M-4-4h24v24H-4z"/></g></symbol> <symbol id="playlist-add-check" viewBox="0 0 24 24"><path fill="none" d="M0 0h24v24H0z"/><path d="M14 10H2v2h12v-2zm0-4H2v2h12V6zM2 16h8v-2H2v2zm19.5-4.5L23 13l-6.99 7-4.51-4.5L13 14l3.01 3 5.49-5.5z"/></symbol> <symbol id="playlist-add" viewBox="0 0 24 24"><path d="M0 0h24v24H0z" fill="none"/><path d="M14 10H2v2h12v-2zm0-4H2v2h12V6zm4 8v-4h-2v4h-4v2h4v4h2v-4h4v-2h-4zM2 16h8v-2H2v2z"/></symbol> <symbol id="print" viewBox="0 0 74 73"><g fill-rule="nonzero" fill="none"><g transform="translate(6 5)"><use fill="#000" filter="url(#a)" xlink:href="#b"/><use fill="#FFF" xlink:href="#b"/></g><path d="M48.5 30.5h-21A4.504 4.504 0 0 0 23 35v9h6v6h18v-6h6v-9c0-2.483-2.017-4.5-4.5-4.5zM44 47H32v-7.5h12V47zm4.5-10.5c-.833 0-1.5-.668-1.5-1.5s.667-1.5 1.5-1.5 1.5.668 1.5 1.5-.667 1.5-1.5 1.5zM47 23H29v6h18v-6z" fill="#255FDB"/></g></symbol> <symbol id="search" viewBox="0 0 24 24"><path d="m20.49 19-5.73-5.73c.77-1.07 1.24-2.36 1.24-3.77 0-3.59-2.91-6.5-6.5-6.5s-6.5 2.91-6.5 6.5 2.91 6.5 6.5 6.5c1.41 0 2.7-.47 3.77-1.24l5.73 5.73zm-15.49-9.5c0-2.49 2.01-4.5 4.5-4.5s4.5 2.01 4.5 4.5-2.01 4.5-4.5 4.5-4.5-2.01-4.5-4.5z" fill="#DADCE0" fill-rule="evenodd"/></symbol> <symbol id="share" viewBox="0 0 18 20"><path d="M15 14.08c-.76 0-1.44.3-1.96.77L5.91 10.7c.05-.23.09-.46.09-.7 0-.24-.04-.47-.09-.7l7.05-4.11c.54.5 1.25.81 2.04.81 1.66 0 3-1.34 3-3s-1.34-3-3-3-3 1.34-3 3c0 .24.04.47.09.7L5.04 7.81C4.5 7.31 3.79 7 3 7c-1.66 0-3 1.34-3 3s1.34 3 3 3c.79 0 1.5-.31 2.04-.81l7.12 4.16c-.05.21-.08.43-.08.65 0 1.61 1.31 2.92 2.92 2.92 1.61 0 2.92-1.31 2.92-2.92 0-1.61-1.31-2.92-2.92-2.92zM15 2c.55 0 1 .45 1 1s-.45 1-1 1-1-.45-1-1 .45-1 1-1zM3 11c-.55 0-1-.45-1-1s.45-1 1-1 1 .45 1 1-.45 1-1 1zm12 7.02c-.55 0-1-.45-1-1s.45-1 1-1 1 .45 1 1-.45 1-1 1z" fill-rule="evenodd"/></symbol> <symbol id="shield-blue" viewBox="0 0 20 24"><path d="M10 0L0 4.364v6.545C0 16.964 4.267 22.625 10 24c5.733-1.375 10-7.036 10-13.09V4.363L10 0z" fill="#4285f4" fill-rule="evenodd"/></symbol> <symbol id="shield" viewBox="0 0 20 24"><path d="M10 0L0 4.364v6.545C0 16.964 4.267 22.625 10 24c5.733-1.375 10-7.036 10-13.09V4.363L10 0z" fill="#959CA5" fill-rule="evenodd"/></symbol> <symbol id="team" viewBox="0 0 20 20"><g transform="translate(-206 -225)" fill="none" fill-rule="evenodd"><rect stroke="#DADCE0" x=".5" y=".5" width="1279" height="267" rx="4"/><path d="M206 225h20v20h-20z"/><g fill="#5F6368"><path d="M219.892 235.942c1.141.775 1.941 1.825 1.941 3.225v2.5h3.334v-2.5c0-1.817-2.975-2.892-5.275-3.225zM218.5 235a3.332 3.332 0 100-6.667c-.392 0-.758.084-1.108.2a4.983 4.983 0 010 6.267c.35.117.716.2 1.108.2zM213.5 235a3.332 3.332 0 100-6.667 3.332 3.332 0 100 6.667zm0-5c.917 0 1.667.75 1.667 1.667 0 .916-.75 1.666-1.667 1.666s-1.667-.75-1.667-1.666c0-.917.75-1.667 1.667-1.667zM213.5 235.833c-2.225 0-6.667 1.117-6.667 3.334v2.5h13.334v-2.5c0-2.217-4.442-3.334-6.667-3.334zm5 4.167h-10v-.825c.167-.6 2.75-1.675 5-1.675s4.833 1.075 5 1.667V240z"/></g></g></symbol> <symbol id="time" viewBox="0 0 20 20"><g transform="translate(-16 -225)" fill="none" fill-rule="evenodd"><rect stroke="#DADCE0" x=".5" y=".5" width="1279" height="267" rx="4"/><path d="M25.992 226.667c-4.6 0-8.325 3.733-8.325 8.333s3.725 8.333 8.325 8.333c4.608 0 8.341-3.733 8.341-8.333s-3.733-8.333-8.341-8.333zm.008 15A6.665 6.665 0 0119.333 235 6.665 6.665 0 0126 228.333 6.665 6.665 0 0132.667 235 6.665 6.665 0 0126 241.667z" fill="#5F6368"/><path d="M16 225h20v20H16z"/><path fill="#5F6368" d="M26.417 230.833h-1.25v5l4.375 2.625.625-1.025-3.75-2.225z"/></g></symbol> <symbol id="unlinked" viewBox="0 0 24 24"><g fill="none" fill-rule="evenodd"><path d="M0 0h24v24H0z"/><path d="M17 7h-4v1.9h4c1.71 0 3.1 1.39 3.1 3.1 0 1.43-.98 2.63-2.31 2.98l1.46 1.46C20.88 15.61 22 13.95 22 12c0-2.76-2.24-5-5-5zm-1 4h-2.19l2 2H16v-2zM2 4.27l3.11 3.11A4.991 4.991 0 002 12c0 2.76 2.24 5 5 5h4v-1.9H7c-1.71 0-3.1-1.39-3.1-3.1 0-1.59 1.21-2.9 2.76-3.07L8.73 11H8v2h2.73L13 15.27V17h1.73l4.01 4L20 19.74 3.27 3 2 4.27z" fill="#9aa0a6"/></g></symbol> </svg> </div> <div id="bootstrap-data" data-levels="" data-static-url="/static/" data-slug="advertisers" data-tenant="ads"> </div> </body> </html>

CINXE.COM

Digital Maturity Benchmark