Data Maturity Benchmark

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2024.</strong> All interactive features are now disabled, and your account data is available in read-only mode. </p> </div> </header> <div id="page-content"> <main id="dmb-home"> <section class="dmb-home-hero glue-page dmb-u-m-b-l"> <div class="dmb-home-hero__bg-img"></div> <div class="dmb-home-hero__card"> <h1 class="dmb-primary-heading glue-headline glue-headline--headline-2"> Digital transformation through data </h1> <p class="dmb-u-m-b-s"> Discover how your data maturity measures up against other news organizations, plan your progress and move up the scale. </p> <div class="dmb-collaboration"> <div class="dmb-collaboration__text glue-caption"> In collaboration with </div> <div class="dmb-collaboration__logos"> <img class="dmb-collaboration__img dmb-collaboration__img--deloitte" srcset="/static/img/partners/deloitte-logo.png 1x, /static/img/partners/deloitte-logo@2x.png 2x" src="/static/img/partners/deloitte-logo.png" alt="deloitte logo"> <img class="dmb-collaboration__img dmb-collaboration__img--google-news-initiative" srcset="/static/img/partners/google-news-initiative-logo.png 1x, /static/img/partners/google-news-initiative-logo@2x.png 2x" src="/static/img/partners/google-news-initiative-logo.png" alt="google-news-initiative logo"> </div> </div> </div> </section> <section class="dmb-img-text-collage glue-page dmb-u-m-b-l"> <div class="dmb-img-text-collage__grid glue-grid"> <div class="dmb-img-text-collage__img-col glue-grid__col glue-grid__col--span-2-sm glue-grid__col--span-3 glue-grid__col--span-3-md glue-grid__col--align-middle"> <div class="dmb-img-text-collage__img--1 dmb-img-text-collage__img dmb-img-text-collage__img--portrait"></div> </div> <div class="dmb-img-text-collage__img-col glue-grid__col glue-grid__col--span-2-sm glue-grid__col--span-3 glue-grid__col--span-3-md glue-grid__col--align-middle"> <div class="dmb-img-text-collage__img--2 dmb-img-text-collage__img dmb-img-text-collage__img--landscape"></div> <div class="dmb-img-text-collage__img--3 dmb-img-text-collage__img dmb-img-text-collage__img--landscape"></div> </div> <div class="glue-grid__col glue-grid__col--span-0 glue-grid__col--span-1-lg"></div> <div class="dmb-img-text-collage__text-col glue-grid__col glue-grid__col--span-5 glue-grid__col--span-6-md glue-grid__col--align-middle"> <h2 class="glue-headline glue-headline--headline-3"> Improve how you engage and monetize your audience </h2> <p> Across your business, there are a multitude of opportunities to capture value by improving overall reader engagement, increasing direct-paying relationships with readers and driving additional revenue from advertisers. </p> </div> </div> </section> <section class="dmb-header-text-cta glue-page glue-mod-text-center dmb-u-m-b-s"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2"></div> <div class="glue-grid__col glue-grid__col--span-8"> <h2 class="glue-headline glue-headline--headline-2 dmb-u-m-b-s">Your roadmap to data maturity</h2> <p class="dmb-header-text-cta__text dmb-u-m-b-s"> The <strong>Data Maturity Benchmark</strong> is a diagnostic tool based on our study with Deloitte of how news and media organizations leverage data to drive engagement and monetization across their digital properties. </p> <a href="https://www2.deloitte.com/us/en/pages/consulting/articles/digital-transformation-through-data-for-news.html?id=us:2el:3dp:gda:awa:cons:032616" class="glue-button glue-button--medium-emphasis" target="_blank"> Study </a> </div> </div> </section> <section class="dmb-product-hero glue-mod-text-center"> <img class="dmb-product-hero__bg-img" src="/static/img/news/home/product-hero-bg.svg" alt="background image"> <img srcset="/static/img/laptop-outer.png 1x, /static/img/laptop-outer@2x.png 2x" src="/static/img/laptop-outer.png" class="dmb-product-hero__img-outer" alt="laptop screen demo" /> <img srcset="/static/img/news/home/laptop.png 1x, /static/img/news/home/laptop@2x.png 2x" src="/static/img/news/home/laptop.png" class="dmb-product-hero__img-inner" alt="laptop screen demo" /> <div class="dmb-product-hero__color-bg"></div> </section> <section class="dmb-icon-text-cta glue-mod-text-center dmb-u-p-t-m dmb-u-p-b-m"> <div class="glue-page"> <svg role="img" class="dmb-svg dmb-svg--analysis dmb-u-m-b-s" width="80px" height="80px" > <use xlink:href="#analysis"></use> </svg> <p class="dmb-icon-text-cta__text glue-headline glue-headline--headline-5"> First, it analyzes where your business sits on the path to full data maturity.<br> Then, it generates a personalized interactive report to help you level up. </p> </div> </section> <section class="dmb-home-tabs glue-page dmb-u-m-t-l dmb-u-m-b-l"> <h1 class="glue-eyebrow"> How it works </h1> <h3 class="dmb-step-heading dmb-step-heading--numbered glue-headline glue-headline--headline-4"> <div class="dmb-step-heading__icon"> <svg role="img" class="dmb-svg dmb-svg--shield" width="24px" height="24px" > <use xlink:href="#shield"></use> </svg> </div> <div class="dmb-step-heading__text">Find out where your retail organization is on the data maturity scale</div> </h3> <div class="dmb-tabset glue-tabpanels glue-tabpanels--centeredtabs">  <ul class="glue-tabpanels__page-list"> <li> <a class="dmb-tabset__tab-btn--level-0" href="#dmb-tabset-level-0"> Nascent </a> </li> <li> <a class="dmb-tabset__tab-btn--level-1" href="#dmb-tabset-level-1"> Developing </a> </li> <li> <a class="dmb-tabset__tab-btn--level-2" href="#dmb-tabset-level-2"> Mature </a> </li> <li> <a class="dmb-tabset__tab-btn--level-3" href="#dmb-tabset-level-3"> Leading </a> </li> </ul> <div class="glue-tabpanels__panel-list"> <div class="dmb-tabset__panel--level-0" id="dmb-tabset-level-0">  <div class="glue-tabpanels__panel-title"> <h2 class="dmb-tabset__exp-panel-heading"> Nascent </h2> <svg aria-hidden="true" class="glue-icon--18px glue-expansion-panel__button-arrow" role="img"> <use xlink:href="/static/img/glue-icons.svg#expand-more"></use> </svg> </div>  <div class="dmb-tabset__content glue-tabpanels__panel-content" id="dmb-tabset-level-0-content"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-4"> <h2 class="dmb-tabset__content-heading glue-headline glue-headline--headline-2 dmb-u-no-margin"> Nascent </h2> </div> <div class="glue-grid__col glue-grid__col--span-12-sm glue-grid__col--span-12-md glue-grid__col--span-8"> <p> Organizations at this stage have the basic tools, but they often face cultural challenges to truly embracing data-supported decision-making. </p> </div> </div> </div> </div> <div class="dmb-tabset__panel--level-1" id="dmb-tabset-level-1">  <div class="glue-tabpanels__panel-title"> <h2 class="dmb-tabset__exp-panel-heading"> Developing </h2> <svg aria-hidden="true" class="glue-icon--18px glue-expansion-panel__button-arrow" role="img"> <use xlink:href="/static/img/glue-icons.svg#expand-more"></use> </svg> </div>  <div class="dmb-tabset__content glue-tabpanels__panel-content" id="dmb-tabset-level-1-content"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-4"> <h2 class="dmb-tabset__content-heading glue-headline glue-headline--headline-2 dmb-u-no-margin"> Developing </h2> </div> <div class="glue-grid__col glue-grid__col--span-12-sm glue-grid__col--span-12-md glue-grid__col--span-8"> <p> These organizations are able to drive value from data in some pockets of their business. Leadership recognises data as a priority, but is unclear on how to unlock the best returns. </p> </div> </div> </div> </div> <div class="dmb-tabset__panel--level-2" id="dmb-tabset-level-2">  <div class="glue-tabpanels__panel-title"> <h2 class="dmb-tabset__exp-panel-heading"> Mature </h2> <svg aria-hidden="true" class="glue-icon--18px glue-expansion-panel__button-arrow" role="img"> <use xlink:href="/static/img/glue-icons.svg#expand-more"></use> </svg> </div>  <div class="dmb-tabset__content glue-tabpanels__panel-content" id="dmb-tabset-level-2-content"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-4"> <h2 class="dmb-tabset__content-heading glue-headline glue-headline--headline-2 dmb-u-no-margin"> Mature </h2> </div> <div class="glue-grid__col glue-grid__col--span-12-sm glue-grid__col--span-12-md glue-grid__col--span-8"> <p> Data-informed decision making is the standard across much of the business. While the technology and tools support various use cases, they are mostly on a project basis and not business as usual. </p> </div> </div> </div> </div> <div class="dmb-tabset__panel--level-3" id="dmb-tabset-level-3">  <div class="glue-tabpanels__panel-title"> <h2 class="dmb-tabset__exp-panel-heading"> Leading </h2> <svg aria-hidden="true" class="glue-icon--18px glue-expansion-panel__button-arrow" role="img"> <use xlink:href="/static/img/glue-icons.svg#expand-more"></use> </svg> </div>  <div class="dmb-tabset__content glue-tabpanels__panel-content" id="dmb-tabset-level-3-content"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-4"> <h2 class="dmb-tabset__content-heading glue-headline glue-headline--headline-2 dmb-u-no-margin"> Leading </h2> </div> <div class="glue-grid__col glue-grid__col--span-12-sm glue-grid__col--span-12-md glue-grid__col--span-8"> <p> These organizations see data as an integral part of achieving their strategic objectives. They experiment with innovative, data-oriented projects and technologies that help drive the industry forward. </p> </div> </div> </div> </div> </div> </div> </section> <section class="dmb-tile-carousel dmb-u-p-t-m dmb-u-p-b-m"> <div class="glue-page"> <h3 class="dmb-step-heading dmb-step-heading--numbered glue-headline glue-headline--headline-4"> <div class="dmb-step-heading__icon"> <svg role="img" class="dmb-svg dmb-svg--shield" width="24px" height="24px" > <use xlink:href="#shield"></use> </svg> </div> <div class="dmb-step-heading__text">Dig deeper into how your news organization prioritises data across four key dimensions</div> </h3> <div class="dmb-tile-carousel__tiles"> <div class="dmb-tile-carousel__tile glue-tile__container glue-tile--small-height"> <div class="glue-tile glue-tile--small-height"> <div class="glue-tile__header glue-tile__header--icon"> <img src="/static/img/news/dimensions/strategic-direction.svg" class="glue-tile__icon" alt="dimension logo"> </div> <div class="glue-tile__body"> <h4 class="glue-tile__headline"> Strategic direction & data foundations </h4> <p class="glue-tile__description"> Understand the role of data and the core capabilities required to successfully activate data within the organization. </p> </div> </div> </div> <div class="dmb-tile-carousel__tile glue-tile__container glue-tile--small-height"> <div class="glue-tile glue-tile--small-height"> <div class="glue-tile__header glue-tile__header--icon"> <img src="/static/img/news/dimensions/reader-engagement.svg" class="glue-tile__icon" alt="dimension logo"> </div> <div class="glue-tile__body"> <h4 class="glue-tile__headline"> Reader engagement </h4> <p class="glue-tile__description"> Understand critical audience segments and how to satisfy their preferences. </p> </div> </div> </div> <div class="dmb-tile-carousel__tile glue-tile__container glue-tile--small-height"> <div class="glue-tile glue-tile--small-height"> <div class="glue-tile__header glue-tile__header--icon"> <img src="/static/img/news/dimensions/reader-revenue.svg" class="glue-tile__icon" alt="dimension logo"> </div> <div class="glue-tile__body"> <h4 class="glue-tile__headline"> Reader revenue </h4> <p class="glue-tile__description"> Drive financial value directly from readers, whether through subscriptions or net new revenue opportunities. </p> </div> </div> </div> <div class="dmb-tile-carousel__tile glue-tile__container glue-tile--small-height"> <div class="glue-tile glue-tile--small-height"> <div class="glue-tile__header glue-tile__header--icon"> <img src="/static/img/news/dimensions/advertising-revenue.svg" class="glue-tile__icon" alt="dimension logo"> </div> <div class="glue-tile__body"> <h4 class="glue-tile__headline"> Advertising revenue </h4> <p class="glue-tile__description"> Reach the right audience and deliver high-impact ad campaigns that do not diminish the reader experience. </p> </div> </div> </div> </div> </div> </section> <section class="dmb-img-text dmb-u-p-b-l"> <div class="glue-page"> <div class="dmb-img-text__heading"> <h3 class="dmb-step-heading dmb-step-heading--numbered glue-headline glue-headline--headline-4"> <div class="dmb-step-heading__icon"> <svg role="img" class="dmb-svg dmb-svg--shield" width="24px" height="24px" > <use xlink:href="#shield"></use> </svg> </div> <div class="dmb-step-heading__text">Use these insights to identify where you need to develop to drive your organization to the next level</div> </h3> </div> <div class="dmb-img-text__img-wrapper"> <img srcset="/static/img/mobile-tablet-outer.png 1x, /static/img/mobile-tablet-outer@2x.png 2x" src="/static/img/mobile-tablet-outer.png" class="dmb-u-p-b-l" /> <img srcset="/static/img/news/home/tablet.png 1x, /static/img/news/home/tablet@2x.png 2x" src="/static/img/news/home/tablet.png" class="dmb-img-text__tablet" alt="tablet screen demo" /> <img srcset="/static/img/news/home/mobile.png 1x, /static/img/news/home/mobile@2x.png 2x" src="/static/img/news/home/mobile.png" 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characteristics (such as location and demographic), reader engagement (such as page views and click-through rates) and transaction history (as it pertains to paying for content or other ancillary products and services). 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