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.eZzoJD{scroll-margin-top:256px;}/*!sc*/ .eZzoJD:not(:first-child){margin-top:64px;}/*!sc*/ data-styled.g494[id="sc-czJdew"]{content:"eZzoJD,"}/*!sc*/ </style></head><body><div id="__next"><header class="sc-hyJTBr gcINLv"><a href="/"><img alt="GOOD DESIGN AWARD" loading="lazy" width="352" height="40" decoding="async" data-nimg="1" class="sc-geUVBg gOZuKH" style="color:transparent" src="/_next/static/media/brand-sp.941a90da.svg"/></a></header><div layoutType="[object Object]" class="sc-cROYWz bvefhL"><div class="sc-hbaYEB aeyCf">グッドデザイン賞</div></div><nav class="sc-kpdYNm giSyZf"><ul><hr/><a href="/learn/gda/overview"><li class="sc-kTNzjB cMwxgZ">理念と「Ｇマーク」</li></a><hr/><a href="/learn/gda/statistics/overview"><li class="sc-kTNzjB dVQnIu">データで見る</li></a><hr/><a href="/learn/gda/focused-issues"><li class="sc-kTNzjB dVQnIu">フォーカス・イシュー</li></a><hr/><a href="/learn/gda/cooperation"><li class="sc-kTNzjB dVQnIu">連携・協力</li></a><hr/><a href="/learn/gda/history"><li class="sc-kTNzjB dVQnIu">歴史とこれから</li></a><hr/></ul></nav><div class="sc-fFfDoW liFuHr"><nav class="sc-cWUBqk LZqXd">CONTENTS<ul><li class="sc-kGKnMn hSrcdm"><a>グッドデザイン賞とは</a></li><li class="sc-kGKnMn hSrcdm"><a>グッドデザイン賞の理念</a></li><li class="sc-kGKnMn hSrcdm"><a>「Ｇマーク」について</a></li></ul><div class="sc-kskBmu czcHHp"></div></nav><div><main><div listLength="1" class="sc-ezXvgj khIQOc"><div><div><img alt="Good Design Award ロゴ" loading="lazy" width="1992" height="720" decoding="async" data-nimg="1" style="color:transparent" srcSet="https://images.ctfassets.net/5md7dhlbngv9/7JvjAaoB9g95I76ZpSMztu/1aa1fcb2eea1d76f6181d583fb60cb15/Good_design_logo.png?fm=webp&q=80 1x, https://images.ctfassets.net/5md7dhlbngv9/7JvjAaoB9g95I76ZpSMztu/1aa1fcb2eea1d76f6181d583fb60cb15/Good_design_logo.png?fm=webp&q=80 2x" src="https://images.ctfassets.net/5md7dhlbngv9/7JvjAaoB9g95I76ZpSMztu/1aa1fcb2eea1d76f6181d583fb60cb15/Good_design_logo.png?fm=webp&q=80"/></div></div></div><div id="about_good_design" class="sc-czJdew eZzoJD"><h1 class="sc-dmyCSP ibfoXU headline1">グッドデザイン賞とは</h1><div imagePosition="right" imageAlign="top" class="sc-lnsjTu gHFviC"><div class="sc-iKOmoZ bdYWZu"><img alt="グッドデザイン賞とは" loading="lazy" width="500" height="480" decoding="async" data-nimg="1" style="color:transparent" srcSet="https://images.ctfassets.net/5md7dhlbngv9/78Mc1XhRcEcESMTcHbdKUn/f92c74ec46ae47e6aba8e33cf8060785/img_b.svg? 1x, https://images.ctfassets.net/5md7dhlbngv9/78Mc1XhRcEcESMTcHbdKUn/f92c74ec46ae47e6aba8e33cf8060785/img_b.svg? 2x" src="https://images.ctfassets.net/5md7dhlbngv9/78Mc1XhRcEcESMTcHbdKUn/f92c74ec46ae47e6aba8e33cf8060785/img_b.svg?"/></div><div class="sc-eAKtBH dYqRfD"><p class="sc-jTQCzO imTfTs">グッドデザイン賞は、デザインによって私たちの暮らしや社会をよりよくしていくための活動です。1957年の開始以来、シンボルマークの「Gマーク」とともに広く親しまれてきました。製品、建築、ソフトウェア、システム、サービスなど、私たちを取りまくさまざまなものごとに贈られます。かたちのある無しにかかわらず、人が何らかの理想や目的を果たすために築いたものごとをデザインととらえ、その質を評価・顕彰しています。</p><p class="sc-jTQCzO imTfTs">さらに、複雑化する社会において、課題の解決や新たなテーマの発見にデザインが必要とされ、デザインへの期待が高まっています。グッドデザイン賞は、審査と多様なプロモーションを通じて、デザインに可能性を見出す人びとを支援し、デザインにできること・デザインが生かされる領域を広げ、私たちひとりひとりが豊かに、創造的に生きられる社会をめざしています。</p><p class="sc-jTQCzO imTfTs">また、デザインの優劣を競う制度ではなく、審査を通じて新たな「発見」をし、Gマークとともに社会と「共有」することで、次なる「創造」へ繋げていく仕組みです。</p></div></div><p class="sc-jTQCzO imTfTs"></p></div><hr class="sc-bTsAej hUhWFE"/><div id="good_design_principles" class="sc-czJdew eZzoJD"><h1 class="sc-dmyCSP ibfoXU headline1">グッドデザイン賞の理念</h1><p class="sc-jTQCzO imTfTs">グッドデザイン賞では、常に我々が向き合うべき根源的なテーマとして、以下の5つの言葉を「グッドデザイン賞の理念」として掲げています。</p><div listLength="5" class="sc-ezXvgj blsDXl"><div><div><img alt="人間" loading="lazy" width="200" height="220" decoding="async" data-nimg="1" style="color:transparent" srcSet="https://images.ctfassets.net/5md7dhlbngv9/2Cy32wltsVNpYVf4PFS4YC/44ceaf3aa9d27c0ef1eabb6f7d4ff506/img_e1.svg? 1x, https://images.ctfassets.net/5md7dhlbngv9/2Cy32wltsVNpYVf4PFS4YC/44ceaf3aa9d27c0ef1eabb6f7d4ff506/img_e1.svg? 2x" src="https://images.ctfassets.net/5md7dhlbngv9/2Cy32wltsVNpYVf4PFS4YC/44ceaf3aa9d27c0ef1eabb6f7d4ff506/img_e1.svg?"/></div></div><div><div><img alt="本質" loading="lazy" width="200" height="220" decoding="async" data-nimg="1" style="color:transparent" srcSet="https://images.ctfassets.net/5md7dhlbngv9/4f1sOJI44tPSe2UGZ9VN5S/3a00ae36fca2e7184ed4783cc9012d40/img_e2.svg? 1x, https://images.ctfassets.net/5md7dhlbngv9/4f1sOJI44tPSe2UGZ9VN5S/3a00ae36fca2e7184ed4783cc9012d40/img_e2.svg? 2x" src="https://images.ctfassets.net/5md7dhlbngv9/4f1sOJI44tPSe2UGZ9VN5S/3a00ae36fca2e7184ed4783cc9012d40/img_e2.svg?"/></div></div><div><div><img alt="創造" loading="lazy" width="200" height="220" decoding="async" data-nimg="1" style="color:transparent" srcSet="https://images.ctfassets.net/5md7dhlbngv9/46U66LyhpRSWgV20hjjfAJ/1a8d0308fd5dedd532980c5d02b06632/img_e3.svg? 1x, https://images.ctfassets.net/5md7dhlbngv9/46U66LyhpRSWgV20hjjfAJ/1a8d0308fd5dedd532980c5d02b06632/img_e3.svg? 2x" src="https://images.ctfassets.net/5md7dhlbngv9/46U66LyhpRSWgV20hjjfAJ/1a8d0308fd5dedd532980c5d02b06632/img_e3.svg?"/></div></div><div><div><img alt="魅力" loading="lazy" width="200" height="220" decoding="async" data-nimg="1" style="color:transparent" srcSet="https://images.ctfassets.net/5md7dhlbngv9/4HK7pVUHCBIxhGnHBYsy9f/e6e506b964a7643e563a6e40262c14ca/img_e4.svg? 1x, https://images.ctfassets.net/5md7dhlbngv9/4HK7pVUHCBIxhGnHBYsy9f/e6e506b964a7643e563a6e40262c14ca/img_e4.svg? 2x" src="https://images.ctfassets.net/5md7dhlbngv9/4HK7pVUHCBIxhGnHBYsy9f/e6e506b964a7643e563a6e40262c14ca/img_e4.svg?"/></div></div><div><div><img alt="倫理" loading="lazy" width="200" height="220" decoding="async" data-nimg="1" style="color:transparent" srcSet="https://images.ctfassets.net/5md7dhlbngv9/3f9QMdgwTmo7WUkGQkx6AW/d8f1c1fd88856c7dc68ce8439aac0bf3/img_e5.svg? 1x, https://images.ctfassets.net/5md7dhlbngv9/3f9QMdgwTmo7WUkGQkx6AW/d8f1c1fd88856c7dc68ce8439aac0bf3/img_e5.svg? 2x" src="https://images.ctfassets.net/5md7dhlbngv9/3f9QMdgwTmo7WUkGQkx6AW/d8f1c1fd88856c7dc68ce8439aac0bf3/img_e5.svg?"/></div></div></div><p class="sc-jTQCzO imTfTs"></p></div><hr class="sc-bTsAej hUhWFE"/><div id="about_gmark" class="sc-czJdew eZzoJD"><h1 class="sc-dmyCSP ibfoXU headline1">Ｇマークについて</h1><div contentType="image-group" itemLength="1" class="sc-cewOZc hBWVRz"><div listLength="1" class="sc-ezXvgj khIQOc"><div><div><img alt="Gマークロゴ (文字なし)" loading="lazy" width="327" height="220" decoding="async" data-nimg="1" style="color:transparent" srcSet="https://images.ctfassets.net/5md7dhlbngv9/4EARfJQ8Qi0sVfSAZZ0url/24ba56f891d1f82ad6161e579ec80b0e/g-mark.svg? 1x, https://images.ctfassets.net/5md7dhlbngv9/4EARfJQ8Qi0sVfSAZZ0url/24ba56f891d1f82ad6161e579ec80b0e/g-mark.svg? 2x" src="https://images.ctfassets.net/5md7dhlbngv9/4EARfJQ8Qi0sVfSAZZ0url/24ba56f891d1f82ad6161e579ec80b0e/g-mark.svg?"/></div></div></div></div><h2 class="sc-hLQSwg dBEYzR headline2">創り手と生活者のコミュニケーションシンボル</h2><p class="sc-jTQCzO imTfTs">グッドデザイン賞は1957年の設立以来、約60年にわたり「よいデザイン」を顕彰し続けています。この運動と社会との接点として機能しているのが「Ｇマーク」です。Ｇマークはグッドデザイン賞を受賞したことを示すシンボルマークであり、社会とデザインを結ぶコミュニケーションのマークです。日本デザイン振興会が管理する知的財産権であるＧマークは、グッドデザイン賞を受賞した対象のみに使用することができます。</p><div class="sc-faxByu cdnqIM link-with-icon"></div><span class="sc-fzuLxF hAsZsH"><p class="sc-jTQCzO imTfTs">※Ｇマーク（商標）の使用には、お申し込みが必要です</p></span><h4 class="sc-gLLuof jGNEA-D">生活者の信頼を得るＧマーク</h4><div imagePosition="right" imageAlign="center" class="sc-lnsjTu iJJSML"><div count="2" imagesDirection="row" class="sc-gjLLEI kafAXI"><div class="sc-iKOmoZ ipwIHG"><img alt="グッドデザイン賞の認知率" loading="lazy" width="222" height="285" decoding="async" data-nimg="1" style="color:transparent" srcSet="https://images.ctfassets.net/5md7dhlbngv9/2nDbtog0isBzFY35USzfdR/431cd68fe761f34e572c8ed45b74df41/img_f1.svg? 1x, https://images.ctfassets.net/5md7dhlbngv9/2nDbtog0isBzFY35USzfdR/431cd68fe761f34e572c8ed45b74df41/img_f1.svg? 2x" src="https://images.ctfassets.net/5md7dhlbngv9/2nDbtog0isBzFY35USzfdR/431cd68fe761f34e572c8ed45b74df41/img_f1.svg?"/></div><div class="sc-iKOmoZ ipwIHG"><img alt="Ｇマークの認知率" loading="lazy" width="222" height="285" decoding="async" data-nimg="1" style="color:transparent" srcSet="https://images.ctfassets.net/5md7dhlbngv9/2caDlzslbF84paCeyoMt5n/c5b408ed0cf893db6025a698d279b78d/img_g1.svg? 1x, https://images.ctfassets.net/5md7dhlbngv9/2caDlzslbF84paCeyoMt5n/c5b408ed0cf893db6025a698d279b78d/img_g1.svg? 2x" src="https://images.ctfassets.net/5md7dhlbngv9/2caDlzslbF84paCeyoMt5n/c5b408ed0cf893db6025a698d279b78d/img_g1.svg?"/></div></div><div class="sc-eAKtBH dYqRfD"><p class="sc-jTQCzO imTfTs">2020年2月に実施した調査によればグッドデザイン賞という名前を知っている人は83.6%になり、多くの方がグッドデザイン賞の存在を認知しています。また、「Ｇマーク」の認知率は81.0％にのぼります。さらにこの調査から「Ｇマークの示すイメージ」をみると、下記の順位となります。つまり生活者は「Ｇマーク」が付いた商品を、「魅力的で、人にやさしく高品質なもの」とイメージしています。</p><ol class="sc-gKBqHi fRQuCR"><li><p class="sc-jTQCzO imTfTs">魅力的なかたち（外観）をしている</p></li><li><p class="sc-jTQCzO imTfTs">機能・性能が優れている</p></li><li><p class="sc-jTQCzO imTfTs">品質が良い</p></li><li><p class="sc-jTQCzO imTfTs">使いやすい</p></li></ol><p class="sc-jTQCzO imTfTs"></p></div></div><div class="sc-faxByu cdnqIM link-with-icon"></div><h4 class="sc-gLLuof jGNEA-D">企業イメージ向上に貢献するＧマーク</h4><div imagePosition="right" imageAlign="top" class="sc-lnsjTu gHFviC"><div class="sc-iKOmoZ kEVZsM"><img alt="企業イメージに関するグラフ（モバイル版）" loading="lazy" width="327" height="320" decoding="async" data-nimg="1" style="color:transparent" srcSet="https://images.ctfassets.net/5md7dhlbngv9/2DoUB4R2pF8byaysJTmhvA/0acbcc0a3727c88d823f5c4c84b83807/img_h1_in_mobile.svg? 1x, https://images.ctfassets.net/5md7dhlbngv9/2DoUB4R2pF8byaysJTmhvA/0acbcc0a3727c88d823f5c4c84b83807/img_h1_in_mobile.svg? 2x" src="https://images.ctfassets.net/5md7dhlbngv9/2DoUB4R2pF8byaysJTmhvA/0acbcc0a3727c88d823f5c4c84b83807/img_h1_in_mobile.svg?"/></div><div class="sc-eAKtBH dYqRfD"><p class="sc-jTQCzO imTfTs">2017年1月に実施した調査によればグッドデザイン賞を受賞した企業のイメージについて61.5%の人が「センスが良い企業」と答え、55.9%の人が「ものづくりが上手な企業」、33%の人が「時代をリードする先進的な企業」と答えています。Ｇマークを使うことによって商品のみならず企業イメージの向上にも貢献します。</p></div></div><h4 class="sc-gLLuof jGNEA-D">「Ｇマーク」のデザイン</h4><p class="sc-jTQCzO imTfTs">「Ｇマーク」は、グッドデザイン賞の前身である「グッドデザイン商品選定制度」が発足した1957年に、日本のデザインの歴史に大きな足跡を遺した亀倉雄策氏によってデザインされました。以来この制度が「Ｇマーク制度」と呼ばれてきたように、このマークは、産業と生活を結ぶ信頼の証として親しまれています。</p><div imagePosition="right" imageAlign="center" class="sc-lnsjTu iJJSML"><div class="sc-iKOmoZ iHgaoH"><img alt="g-mark" loading="lazy" width="220" height="220" decoding="async" data-nimg="1" style="color:transparent" srcSet="https://images.ctfassets.net/5md7dhlbngv9/5pV2oNUIQlxlsD3nbCzVJq/075d4d40397b75341b3b4d73107257a4/g-mark.svg? 1x, https://images.ctfassets.net/5md7dhlbngv9/5pV2oNUIQlxlsD3nbCzVJq/075d4d40397b75341b3b4d73107257a4/g-mark.svg? 2x" src="https://images.ctfassets.net/5md7dhlbngv9/5pV2oNUIQlxlsD3nbCzVJq/075d4d40397b75341b3b4d73107257a4/g-mark.svg?"/></div><div class="sc-eAKtBH dYqRfD"><div variant="regular" class="sc-fsYfdN jStDQx"><h4 class="sc-gLLuof jGNEA-D">亀倉雄策氏</h4><p class="sc-jTQCzO imTfTs">1915年4月6日新潟県に生まれる。新建築工芸学院にて学んだ後、日本工房入社。『NIPPON』や『カウパープ』など対外宣伝誌のアートディレクションを手がける。1953年「亀倉雄策グラフィックデザイン展」（神奈川県立近代美術館）開催。1955年「グラフィック’55展」（日本橋高島屋）に参加。1960年日本デザインセンター設立に参画の後、1962年亀倉デザイン研究室を設立。1961年に文部省芸術選奨大臣賞受賞以後、毎日芸術賞、朝日賞、日本文化デザイン会議国際文化デザイン大賞等を受賞。また、紫綬褒章、勲三等瑞宝章、文化功労者（文化庁）、デザイン功労者（通産省）を受ける。海外でも、ワルシャワ、ブルノ、ラハチ等の国際ビエンナーレにおいて芸術特別賞をはじめ数々の賞を受賞。1997年5月11日逝去、享年82歳。</p><p class="sc-jTQCzO imTfTs"></p></div><p class="sc-jTQCzO imTfTs"></p></div></div><p class="sc-jTQCzO imTfTs"></p></div><p class="sc-jTQCzO imTfTs"></p></main></div></div><div class="sc-egpspN cleYcw"><div class="sc-hFkIQk bBGThm"><div class="sc-itwRVv eiXCwy">JOIN US!</div><div class="sc-CWyWW kOFDFS"><div class="sc-dvmEHd dgHhPy">メールマガジンのご登録はこちら</div><a target="_blank" rel="noreferrer" class="sc-dXNkBG bZnvLo" href="https://bvam001.am.arara.com/gmark/subscribe.php"><button iconPosition="right" class="sc-hBgdUx 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