Robin Li: The 100 Most Influential People in AI 2023

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stroke-width="1" fill="none" fill-rule="evenodd"> <g id="Desktop-Headline-Text-Copy-2" transform="translate(-659.000000, -226.000000)" stroke="#000000" stroke-width="1.5"> <g id="arrow" transform="translate(645.000000, 211.000000)"> <g id="Group-4" transform="translate(15.000000, 13.000000)"> <g id="Group" transform="translate(0.000000, 2.000000)"> <polyline id="Path-3" transform="translate(5.500000, 5.500000) rotate(45.000000) translate(-5.500000, -5.500000) " points="2 2 2 9 9 9"></polyline> <line x1="1" y1="5.5" x2="13" y2="5.5" id="Line" stroke-linecap="square"></line> </g> </g> </g> </g> </g> </svg> <span class="button-text">TIME100 AI</span> <hr /> </a> </span> </div> <div class="article-top"> <div class="article-header text-align-center padding-24-bottom ">  <div class="intro article-info "> <a href="https://api.time.com/wp-admin/post.php?post=6310648&action=edit" class="component edit-link " target="_blank" title="Edit link" aria-label="Edit link"> <svg xmlns="http://www.w3.org/2000/svg" width="13" height="9" viewBox="0 0 13 9" role="img" aria-hidden="true" tabindex="-1"> <path fill="#929499" d="M212.759918,28 L205.220444,34.8496054 L205,36.6666667 L206.993876,36.4618019 L214.533333,29.6121965 L212.759918,28 L212.759918,28 Z M209.622222,35.8 C209.462669,35.8 209.333333,35.9940033 209.333333,36.2333333 C209.333333,36.4726633 209.462669,36.6666667 209.622222,36.6666667 L217.711111,36.6666667 C217.870664,36.6666667 218,36.4726633 218,36.2333333 C218,35.9940033 217.870664,35.8 217.711111,35.8 L209.622222,35.8 L209.622222,35.8 Z" transform="translate(-205 -28)"/> </svg> </a> <h1 class="headline heading-content margin-8-top">Robin Li</h1> <h2 class="margin-0-top secondary-title">CEO, Chairman and Co-Founder, Baidu</h2> </div> </div> </div> <div class="article-content">  <div class="partial lead-image"> <div class="image-and-burst"> <a href="https://api.time.com/wp-admin/post.php?post=6310985&action=edit" class="component edit-link " target="_blank" title="Edit link" aria-label="Edit link"> <svg xmlns="http://www.w3.org/2000/svg" width="13" height="9" viewBox="0 0 13 9" role="img" aria-hidden="true" tabindex="-1"> <path fill="#929499" d="M212.759918,28 L205.220444,34.8496054 L205,36.6666667 L206.993876,36.4618019 L214.533333,29.6121965 L212.759918,28 L212.759918,28 Z M209.622222,35.8 C209.462669,35.8 209.333333,35.9940033 209.333333,36.2333333 C209.333333,36.4726633 209.462669,36.6666667 209.622222,36.6666667 L217.711111,36.6666667 C217.870664,36.6666667 218,36.4726633 218,36.2333333 C218,35.9940033 217.870664,35.8 217.711111,35.8 L209.622222,35.8 L209.622222,35.8 Z" transform="translate(-205 -28)"/> </svg> </a> <div class="component hero" style="max-width:1080px;"> <div class="partial figure"> <figure class="layout-shift-fix-base" style="padding-top:100.28%;"> <a href="https://api.time.com/wp-content/uploads/2023/09/Li-Robin.jpg" tabindex="-1" aria-hidden="true"> <picture> <source media="(max-width: 479px)" srcset="https://api.time.com/wp-content/uploads/2023/09/Li-Robin.jpg?quality=85&w=479, https://api.time.com/wp-content/uploads/2023/09/Li-Robin.jpg?quality=85&w=958 2x"> <source media="(min-width: 480px) and (max-width: 767px)" srcset="https://api.time.com/wp-content/uploads/2023/09/Li-Robin.jpg?quality=85&w=767, https://api.time.com/wp-content/uploads/2023/09/Li-Robin.jpg?quality=85&w=1080 2x"> <source media="(min-width: 768px)" srcset="https://api.time.com/wp-content/uploads/2023/09/Li-Robin.jpg?quality=85&w=800, https://api.time.com/wp-content/uploads/2023/09/Li-Robin.jpg?quality=85&w=1080 2x"> <img src="https://api.time.com/wp-content/uploads/2023/09/Li-Robin.jpg?quality=85&w=1080" loading="lazy" title="Li (Robin)" alt="" class="fix-layout-shift" fetchpriority="high"/> </picture> </a> </figure> <div class="image-wrap-container clearfix" style="max-width:1080px;"> <div class="credit body-credit padding-8-top padding-8-bottom">Illustration by TIME; reference image courtesy of Robin Li</div> </div> </div> </div> </div> </div>  <div class="author scale-12 padded margin-24-tb clearfix"> <div class="author-text" data-tracking-zone="author"> <div class="padding-8-right author-byline"> By <a class="bold author-name" href="/author/charlie-campbell/"> Charlie Campbell </a> <span class="icon icon-twitter social-icon " data-social-service="twitter" > <a href="https://twitter.com/charliecamp6ell" class="display-block " target="_blank" rel="noopener" title="twitter share" aria-label="Share on twitter" > <svg width="30" height="30" viewBox="0 0 30 30" xmlns="http://www.w3.org/2000/svg" role="img" aria-hidden="true" tabindex="-1"><g fill="none" fill-rule="evenodd"><path d="M15 29.997c8.284 0 15-6.715 15-14.999C30 6.715 23.284 0 15 0 6.716 0 0 6.715 0 14.998c0 8.284 6.716 14.999 15 14.999z" fill="#E3E4E6"/><path d="M21.233 11.054a3.253 3.253 0 0 0 1.352-1.815 5.931 5.931 0 0 1-1.954.796A2.982 2.982 0 0 0 18.385 9c-1.7 0-3.076 1.47-3.076 3.281 0 .257.025.508.078.747-2.557-.137-4.824-1.442-6.343-3.428a3.44 3.44 0 0 0-.416 1.65c0 1.138.543 2.143 1.369 2.732a2.943 2.943 0 0 1-1.395-.41v.04c0 1.59 1.06 2.917 2.47 3.217-.259.077-.53.116-.812.116-.198 0-.392-.02-.578-.058.39 1.303 1.527 2.253 2.874 2.278A5.935 5.935 0 0 1 8 20.524a8.327 8.327 0 0 0 4.717 1.473c5.662 0 8.755-5 8.755-9.336 0-.142-.001-.284-.007-.424a6.478 6.478 0 0 0 1.535-1.7 5.85 5.85 0 0 1-1.767.517z" fill="#FFF"/></g></svg> </a> </span> </div> <div class="timestamp published-date padding-12-left"> <time datetime="2023-09-07T11:00:22.000Z">September 7, 2023 7:00 AM EDT</time> </div> </div> </div>  <div id="article-body" class="article content body clearfix" data-tracking-zone="body"> <div class="padded"> <p><span role="presentation" class="dropcap">A</span>s China’s foremost futurist, <a href="https://time.com/5107485/baidus-robin-li-helping-china-win-21st-century/">Robin Li</a> has been riding the AI wave for a long time. Ever since he founded Baidu, China’s most popular search engine, in 2000, Li’s mission has been to better understand and anticipate human behavior—plowing tens of billions of dollars into AI research. Baidu already has its own equivalent of Amazon’s virtual assistant Alexa, dubbed Xiaodu, as well as fleets of driverless taxis operating in some of China’s biggest cities, including 200 in Wuhan alone. But the recent explosion in generative AI means it’s now “a very exciting time,” Li, 54, tells TIME. “AI now has the ability to do all kinds of logical reasoning that couldn’t be done before.”</p> <div id='native-ad-inline-1' class='ad ad-container ad-wrapper native-ad ' role='complementary' aria-hidden='true' > </div> <p>On Aug. 31, Baidu publicly released ERNIE Bot, its own large language model (LLM), which Li<a href="https://www.cnbc.com/2023/06/27/baidu-claims-its-ernie-bot-beats-openais-chatgpt-on-key-ai-tests.html" target="_blank"> claims</a> outperforms ChatGPT in several key metrics. Li is also a trusted voice as Beijing ponders appropriate AI regulations. In July, Baidu was<a href="https://www.yicaiglobal.com/news/20230707-10-china-picks-baidu-huawei-and-alibaba-to-lead-the-future-of-llm-rules" target="_blank"> appointed</a> a leader of the Chinese government’s National Artificial Intelligence Standardization Group’s LLM task force, whose mood over the past few months has “morphed into a more build-than-regulate mindset,” says Li. “I’m quite hopeful that very soon we will be able to offer public services in a wide range of scenarios.”</p> <p>AI learns on data, and when China’s regulatory brakes come off, Baidu’s 677 million monthly users would offer quantities that might outstrip those of any domestic competitor. Li believes the possibilities are a “paradigm shift of human-computer interaction,” comparing the current inflection point to the birth of mobile internet, which heralded apps like Uber, WeChat, and TikTok that would never have flourished on desktop computing. Li is predicting “millions and millions of new, AI-native applications that we probably cannot even imagine.”</p> <p>The burning question is whether Baidu will be able to access the hardware to realize Li’s ambitions. Although the $48 billion firm has developed its own Kunlun microprocessors, it relies heavily on imports from California-based Nvidia, which the Biden Administration has barred from selling its most advanced chips to Chinese customers. Li says the restrictions are “a concern” but might also present an opportunity. “If the barrier becomes higher and higher for us to buy American chips, then domestic chips will become a viable option,” says Li. “There are lots of opportunities to innovate either way, so I’m optimistic about the future of AI.”</p> <div class="component inline-article-recirc"> <div class="title"> <div class="heading heading-6">More Must-Reads from TIME</div> <hr class="line-decorative"> </div> <ul> <li><a href="https://time.com/7200904/athlete-of-the-year-2024-caitlin-clark/?utm_source=roundup&utm_campaign=20230202"><strong>Caitlin Clark</strong></a> Is TIME's 2024 Athlete of the Year</li> <li>Where <a href="https://time.com/7178656/trump-tiktok-vaccines-crypto/?utm_source=roundup&utm_campaign=20230202"><strong>Trump 2.0</strong></a> Will Differ From 1.0</li> <li>Is <strong><a href="https://time.com/7199885/is-intermittent-fasting-good-for-you/?utm_source=roundup&utm_campaign=20230202">Intermittent 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Robin Li: The 100 Most Influential People in AI 2023 | TIME