CINXE.COM

Aykut Events Reaches New Audiences After Using Eventbrite Ads

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hero--features-red"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.com/blog/category/case-studies/" class="badge badge--features-red">Case Studies</a> <div class="read-time color-primary"> </div> <h1 class="header header-4 color-primary"> Eventbrite Ads Help Aykut Events Reach New Audiences With 488% Return on Ad Spend </h1> <div class="date color-primary"> <a href="https://www.eventbrite.com/blog/author/evan-jones/" class="color-primary"> by Evan Jones </a> <span class="dot"></span> <span>May 17 2024</span> </div> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <picture > <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-168x117.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-300x200.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-500x333.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-540x360.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-600x400.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-720x480.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-768x512.webp 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> <img class="img-fluid jfei-enhanced" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-768x512.jpg" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-168x117.jpg 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-300x200.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-500x333.jpg 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-540x360.jpg 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-600x400.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-720x480.jpg 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-768x512.jpg 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> </picture> </div> </div> </div> <main id="post-single" class="block-post read-progress-article" role="main" aria-label="Content"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group has-foreground-color has-background-background-color has-text-color has-background has-small-font-size is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-1 wp-block-group-is-layout-constrained" style="border-width:1px;border-radius:5px;margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--40)"> <p><strong>Case study highlights:</strong></p> <ul class="wp-block-list"> <li>488% return on ad spend (ROAS)* using Eventbrite Ads for its New Year&#8217;s Eve campaign—that’s $4.88 made for every dollar spent.</li> <li>Aykut Events has been with Eventbrite since 2006.</li> <li>San Francisco organizers who advertise on EB sell 2.9x more paid tickets when they advertise their events vs when they don’t.**</li> </ul> <p></p> </div> <p>Every <a href="https://www.eventbrite.com/o/aykut-events-124052330" target="_blank" rel="noreferrer noopener">Aykut Events</a> party is a calendar highlight—a date circled and time reserved to celebrate. Whether it’s <a href="https://www.eventbrite.com/e/w-hotel-san-francisco-halloween-party-tickets-305881027387?aff=ebdsoporgprofile" target="_blank" rel="noreferrer noopener">Halloween</a>, <a href="https://www.eventbrite.com/e/cinco-de-mayo-brunch-party-tickets-882171888867?aff=ebdsoporgprofile" target="_blank" rel="noreferrer noopener">Cinco de Mayo</a>, or <a href="https://www.eventbrite.com/e/spring-party-celebrating-persian-new-year-tickets-812692935447?aff=ebdsoporgprofile" target="_blank" rel="noreferrer noopener">Persian New Year</a>, attendees are treated to lavish venue takeovers, open bars, fusion menus, and world-class DJs.</p> <p>Since moving to San Francisco from Istanbul, Turkey, 25 years ago, DJ and Aykut Events founder Aykut Akcaoglu has been catering to a diverse, international crowd by throwing parties he felt were missing from the scene when he first arrived. </p> <p>“I said, I&#8217;m going to come up with something different, something unique—international parties, international-themed events open to everyone,” he explains. “With our music style and our relationships to different communities, it really created something very unique.”</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-preview-30x20.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-preview-30x20.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-preview-30x20.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-preview-30x20.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-preview-30x20.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-preview-30x20.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-preview-30x20.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-preview-30x20.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-preview-30x20.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-preview-30x20.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-preview-30x20.webp 2000w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-168x117.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-300x200.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-500x333.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-540x360.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-600x400.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-720x480.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-768x512.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-960x640.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-1140x760.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-1536x1024.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1.webp 2000w" sizes="100vw" /> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-preview-30x20.jpg" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1.jpg" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-preview-30x20.jpg 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-preview-30x20.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-preview-30x20.jpg 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-preview-30x20.jpg 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-preview-30x20.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-preview-30x20.jpg 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-preview-30x20.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-preview-30x20.jpg 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-preview-30x20.jpg 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-preview-30x20.jpg 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-preview-30x20.jpg 2000w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-168x117.jpg 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-300x200.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-500x333.jpg 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-540x360.jpg 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-600x400.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-720x480.jpg 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-768x512.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-960x640.jpg 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-1140x760.jpg 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1-1536x1024.jpg 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-1.jpg 2000w" sizes="100vw" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-424808" /> </picture><figcaption class="wp-element-caption"><sub><em>DJ Aykut Akcaoglu at NYE takeover of San Francisco’s W Hotel </em></sub></figcaption> </figure> <p>With more than two decades of San Francisco event experience (and many more as a DJ), Akcaoglu has had plenty of time to reflect on his success. The secret? Aykut Events get people up on their feet. “From the very beginning, what we wanted is for people to come and have fun,” Akcaoglu says. “We have great DJs, great music and people really come to dance. People have a great time, people come to celebrate.”</p> <p>Another reason for Aykut Events&#8217; success is its relationship with Eventbrite; Akcaoglu joined the platform when it first launched in 2006. During his 18 years on the platform, he has continued to explore and experiment with the platform’s innovative all-in-one marketing tools and has found huge success with <a href="https://www.eventbrite.com/l/eventbrite-ads/" target="_blank" data-type="link" data-id="https://www.eventbrite.com/l/eventbrite-ads/" rel="noreferrer noopener">Eventbrite Ads</a>.</p> <h2 class="wp-block-heading"><strong>Amplifying the biggest event of the year using Eventbrite Ads</strong></h2> <p>One of the biggest nights on the Aykut Events calendar is New Year’s Eve. To ring in 2024, Akcaoglu organized a massive <a href="https://www.eventbrite.com/e/w-hotel-new-years-eve-san-francisco-2024-tickets-664741930007?aff=ebdsoporgprofile" target="_blank" rel="noreferrer noopener">NYE takeover of San Francisco’s W Hotel</a>. </p> <p>“At the W we have four different rooms and each room has different kinds of music and different DJs and people can go from room to room and enjoy the night,” he says. “They can listen to EDM, house music, hip hop, 80s, 90s, or go into another room and listen to reggaeton, salsa and in another room we have a Persian, Middle Eastern theme. It&#8217;s just like going to four parties at once.”</p> <p>To help NYE at the W stand out for Aykut Events, Akcaoglu used Eventbrite Ads to promote events in top placements on the platform&#8217;s most highly trafficked areas, including the top of related search results, as well as on the homepage and category pages.&nbsp;</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.webp 2000w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-168x117.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-300x200.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-500x333.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-540x360.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-600x400.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-720x480.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-768x512.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-960x640.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-1140x760.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-1536x1024.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2.webp 2000w" sizes="100vw" /> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.jpg" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2.jpg" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.jpg 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.jpg 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.jpg 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.jpg 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.jpg 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.jpg 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.jpg 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-preview-30x20.jpg 2000w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-168x117.jpg 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-300x200.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-500x333.jpg 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-540x360.jpg 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-600x400.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-720x480.jpg 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-768x512.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-960x640.jpg 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-1140x760.jpg 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2-1536x1024.jpg 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-2.jpg 2000w" sizes="100vw" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-424812" /> </picture><figcaption class="wp-element-caption"><sub><em>NYE takeover of San Francisco’s W Hotel</em></sub></figcaption> </figure> <p>With Eventbrite Ad campaigns, organizers choose between two campaign goals: increased awareness, which focuses on impressions, or driving traffic to generate more clicks on the event listing.</p> <p>For the NYE event, Akcaoglu focused on the latter in order to sell tickets quickly in the final days before the event took place. “We try to encourage people to click and buy tickets, so we just want them to go directly to the source and see the event details and buy the tickets,” Akcaoglu says.</p> <p>And the numbers suggest that that’s exactly what happened with the Aykut Events’ ad campaign, which resulted in a cost-per-click (CPC***) of $1.67, click-through rate (CTR****) of 3.24%, and a return on ad spend (ROAS*) of 488%, showing that the campaign paid dividends.&nbsp;</p> <h2 class="wp-block-heading"><strong>Easy-to-use ads, all under one roof</strong></h2> <p>For seasoned event organizers like Akcaoglu, marketing isn’t just about ticket sales—it’s about streamlining those sales. Eventbrite Ads campaigns can be built in just a few clicks. Organizers simply need to set a daily budget, duration, and payment method, and Eventbrite will do the rest. Using ads to promote recurring events will save organizers even more time.<em>&nbsp;</em></p> <p>“I think it&#8217;s a great tool, it’s so extremely easy to set up,” says Akcaoglu. “And you can choose your budget and how long you want to run it.”</p> <div class="wp-block-group article-cta is-layout-flow wp-block-group-is-layout-flow" style="padding-top:32px;padding-bottom:32px"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:525px"> <h4 class="wp-block-heading has-text-color has-medium-font-size" id="apply-these-insights-to-your-next-event" style="color:#1e0a3c;font-style:normal;font-weight:600;line-height:1.4">Get in front of more event-goers with Eventbrite Ads</h4> <p class="has-text-color" style="color:#1e0a3c;font-size:18px;line-height:1.3">Promote your events with sponsored listings on top spots across Eventbrite</p> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex"> <div class="wp-block-button has-custom-font-size is-style-fill" style="font-size:14px"><a class="wp-block-button__link has-text-color has-background wp-element-button" href="https://www.eventbrite.com/l/eventbrite-ads/" style="border-radius:4px;color:#13002d;background-color:#fc86bc;padding-top:7px;padding-right:19px;padding-bottom:7px;padding-left:19px" target="_blank" rel="noreferrer noopener">Get started</a></div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:302px"> <figure class="wp-block-image alignright size-thumbnail article-cta__photography"><img decoding="async" width="168" height="117" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/10/Launceston_Crowd-168x117.jpeg" alt="Launceston Crowd" class="wp-image-387230"/></figure> </div> </div> </div> <p>In particular, says Akcaoglu, things are made even easier for Eventbrite users because the Eventbrite Ads tool keeps everything together on one platform and is simpler than comparable ad options. </p> <p>“When you go to Facebook, you have this massive platform and the Ad Centre to create the ad, which is not that hard, but you need to know what you&#8217;re doing,” he says. “With Eventbrite Ads, you can set it up in seconds…and it&#8217;s better to be on the same page.”</p> <p>And it’s not just ease of use that the tool is head and shoulders above the competition, Eventbrite Ad campaigns get 30% better CTRs than Facebook Ads.</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p><em>“[Eventbrite Ads] is a great tool. It’s so extremely easy to set up…you can set it up in seconds.”</em></p> <cite>Aykut Akcaoglu</cite></blockquote> <h2 class="wp-block-heading"><strong>Cost-effectiveness and the power of analytics</strong></h2> <p>For Akcaoglu, it’s important to be able to look under the hood when it comes to an ad campaign. With Eventbrite Ads, event organizers can track ad performance in real time and view key metrics to make sure that they’re getting the best value.&nbsp;</p> <p>“Overall, we want to organize a great event, but we also want to make sure that the money we invest in these ads is worth it,” Akcaoglu says. “The analytics tool is very easy to read and you can tell the outcome and see if you&#8217;re getting a good return on your investment.”</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-preview-30x20.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-preview-30x20.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-preview-30x20.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-preview-30x20.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-preview-30x20.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-preview-30x20.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-preview-30x20.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-preview-30x20.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-preview-30x20.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-preview-30x20.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-preview-30x20.webp 2000w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-168x117.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-300x200.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-500x333.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-540x360.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-600x400.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-720x480.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-768x512.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-960x640.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-1140x760.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-1536x1024.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4.webp 2000w" sizes="100vw" /> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-preview-30x20.jpg" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4.jpg" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-preview-30x20.jpg 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-preview-30x20.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-preview-30x20.jpg 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-preview-30x20.jpg 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-preview-30x20.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-preview-30x20.jpg 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-preview-30x20.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-preview-30x20.jpg 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-preview-30x20.jpg 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-preview-30x20.jpg 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-preview-30x20.jpg 2000w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-168x117.jpg 168w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-300x200.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-500x333.jpg 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-540x360.jpg 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-600x400.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-720x480.jpg 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-768x512.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-960x640.jpg 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-1140x760.jpg 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4-1536x1024.jpg 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/05/Aykut-Events-NYE-4.jpg 2000w" sizes="100vw" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-424820" /> </picture><figcaption class="wp-element-caption"><sub><em>NYE takeover of San Francisco’s W Hotel</em></sub></figcaption> </figure> <p>Measuring Aykut Events’ return on investment reveals a few key wins, particularly cost-per-click. Google search ads, for example, run at an <a href="https://www.semrush.com/blog/google-ads-cost/" target="_blank" rel="noreferrer noopener">average CPC of $2.69</a>. For Aykut Events’ Eventbrite Ads campaign, CPC came in at $1.67 which represents real value, according to Akcaoglu.</p> <p>“It&#8217;s very affordable,” Akcaoglu says. “If that rate goes up to $4, $5, $6 per click, I would say that&#8217;s too much but, given the clicking rate as well as engagements, I think it&#8217;s worth the investment.”</p> <p>&#8220;The analytics tool is very easy to read and you can tell the outcome and see if you&#8217;re getting a good return on your investment.&#8221;</p> <h2 class="wp-block-heading"><strong>Getting seen by enthusiastic Eventbrite audiences</strong></h2> <p>With Eventbrite Ads, events receive top placement in the most visited places on Eventbrite, like in search results and on the homepage. For organizers, that means getting an event listing in front of potential attendees. For browsers, it can be a shortcut to finding their favorite new event. And with 93 million consumers using the platform in 2023, the sky really is the limit.</p> <p>“People love Eventbrite,” Akcaoglu says. “Once they go on the app, if they see the ad, it&#8217;s very effective. People are very familiar with [Eventbrite] and even amongst my friends, if they want to find something, they go on the Eventbrite app and see what&#8217;s around. It’s just getting more and more popular, so, why don&#8217;t you want to be getting that ad and be in front of people? I think it&#8217;s a great way to invest your marketing dollars.”</p> </div> <div class="wp-block-group has-foreground-color has-background-background-color has-text-color has-background has-small-font-size is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-4 wp-block-group-is-layout-constrained" style="border-width:1px;border-radius:5px;margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--40)"> <p><strong><em>Definitions:</em></strong></p> <p><em><strong>*Return on Advertising Spend (ROAS)</strong> measures revenue directly attributed to campaigns, while eROAS measures revenue across the entire business concerning ad spend and is calculated by dividing total revenue across the business by ad spend. Example: $1000 ticket revenue/ $335 advertising budget = 3X return on advertising spend (ROAS).</em></p> <p><em><strong>**</strong>Based on Eventbrite data of creators that have promoted their events with Eventbrite ads, comparing their promoted events versus their non-promoted events, between Oct. 1, 2023 and April 1 2024.</em></p> <p><em>***<strong>Cost-per-click (CPC)</strong> measures how much advertisers have spent for each time a user clicks on a link. The average CPC is $0.83 for Facebook Ads, <a href="https://www.wordstream.com/wp-content/uploads/2023/12/ws-guide-2024-facebook-benchmarks.pdf?mkt_tok=NjIyLUJIQy01MTcAAAGT2yLwd1FcUiWGprKeE2VVLVomk1oieoXfJ9LsKLc4S3d-3X7jZp74loNwT59aVvAEdCYyvjHgrJxmAMQp1QXM952q89X_am9iLmS6Y2LpfjJkmTJZ" target="_blank" rel="noreferrer noopener">according to a Wordstream report sharing 2024 data</a>.</em></p> <p><em>****<strong>Click-through rate (CTR)</strong> represents the percentage of people who click on an ad compared to the number of people who view it. The average CTR is 1.15% for Facebook Ads, <a href="https://www.wordstream.com/wp-content/uploads/2023/12/ws-guide-2024-facebook-benchmarks.pdf?mkt_tok=NjIyLUJIQy01MTcAAAGT2yLwd1FcUiWGprKeE2VVLVomk1oieoXfJ9LsKLc4S3d-3X7jZp74loNwT59aVvAEdCYyvjHgrJxmAMQp1QXM952q89X_am9iLmS6Y2LpfjJkmTJZ" target="_blank" rel="noopener">according to a Wordstream report sharing 2024 data</a>.</em></p> </div> </main> <div class="container"> <div class="row"> <div class="col-md-20 archive-cta justify-content-md-between"> <div> <h4 class="archive-cta__title"> Get in front of more event-goers with Eventbrite Ads </h4> <!-- <p class="archive-cta__text">--> <!-- Keep customers coming back with convenient email marketing tools that get results.--> <!-- </p>--> <a role="button" href="https://www.eventbrite.com/l/eventbrite-ads/" class="button button__core color_grey-000-text text-nowrap mb-2 "> Get started <img loading="lazy" class="icon inline" width="10" height="10" alt="Arrow" src="https://www.eventbrite.com/blog/wp-content/themes/eventbrite-blockbase/assets/icons/right-arrow-white.svg"> </a> </div> <div class="archive-cta__img"> <img class="img-fluid" loading="lazy" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/08/nicholas-green-nPz8akkUmDI-unsplash.jpg" alt="cta image"> </div> </div> </div></div> <div class="container"> <div class="feedback-social-wrapper"> <div class="feedback-container"> <div> <div class="helpful-block-content wth-theme-thumbs" data-title=""> <ul> <li><span class="wth-title">WAS THIS ARTICLE HELPFUL?</span></li> <li><a data-post="424807" data-post-url="https://www.eventbrite.com/blog/aykut-events/" data-post-title="Eventbrite Ads Help Aykut Events Reach New Audiences With 488% Return on Ad Spend" data-response="1" href="#" class="wth-green-btn icon-thumbs-o-up icon1-thumbs-o-up"></a><a data-response="0" data-post="424807" data-post-url="https://www.eventbrite.com/blog/aykut-events/" data-post-title="Eventbrite Ads Help Aykut Events Reach New Audiences With 488% Return on Ad Spend" href="#" class="wth-red-btn icon-thumbs-o-down icon1-thumbs-o-down"></a></li> </ul> </div> </div> <div class="social-sharing-block"> <h4 class="display display-6 color_grey-900-text">SPREAD THE WORD</h4> <div class="social-icon-block"> <a href="#" title="" onclick="shareFacebook(); return false;" rel="nofollow"> <span class="social-share-icon social-share-icon__facebook"></span> </a> <a href="#" onclick="shareX(); return false;" rel="nofollow"> <span class="social-share-icon social-share-icon__twitter"></span> </a> <a href="#" onclick="shareLinkedIn(); return false;" rel="nofollow"> <span class="social-share-icon social-share-icon__linkedin"></span> </a> <div onclick='copyToClipboard()' class="social-sharing-block__copy" id="copy-text"> <div class="popup" id="popup">Link copied!</div> <img loading="lazy" alt="Copy link" src="https://www.eventbrite.com/blog/wp-content/themes/eventbrite-blockbase/assets/icons/copy-link.png" /> </div> </div> </div> </div> </div> <script> function copyToClipboard() { /* Copy text into clipboard */ navigator.clipboard.writeText(window.location.href); } // Get the current post URL and title dynamically (using WordPress PHP functions) let postUrl = encodeURIComponent("https://www.eventbrite.com/blog/aykut-events/"); let postTitle = encodeURIComponent("Eventbrite Ads Help Aykut Events Reach New Audiences With 488% Return on Ad Spend"); // Facebook Share function shareFacebook() { const url = "https://www.facebook.com/sharer/sharer.php?u=" + postUrl + "&t=" + postTitle; window.open(url, "_blank", "width=1000,height=400,scrollbars=yes"); } // X Share function shareX() { const url = "https://x.com/intent/post?text=" + postTitle + "&url=" + postUrl + "&counturl=" + postUrl; window.open(url, "_blank", "width=500,height=400,scrollbars=yes"); } // LinkedIn Share function shareLinkedIn() { const url = "https://www.linkedin.com/sharing/share-offsite/?url=" + postUrl; window.open(url, "_blank", "width=800,height=400,scrollbars=yes"); } </script> </div> <div class="container author-wrapper"> <div class="author color_grey-100-bg"> <h4 class="display display-6 color_grey-900-text mb-0">about the author</h4> <div class="author__img-wrapper"> <a href="https://www.eventbrite.com/blog/author/evan-jones/"> <img loading="lazy" alt="author image" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/08/Headshot-Evan-Jones-2-600x600.jpeg"/> </a> </div> <a href="https://www.eventbrite.com/blog/author/evan-jones/"> <h4 class="subheader subheader-3 author__name">Evan Jones</h4> </a> <p class="description mb-0 body-text-4">Evan Jones is a writer based in Melbourne, Australia, specialising in editorial content across business and technology, food and drinks, and culture. 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