CINXE.COM
Laugh Out Lounge Increases Ticket Sales After Switching to Eventbrite From Ticketleap
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class="read-progress-container__bar" id="readProgressBar"></div> </div> <!-- End Progress Bar --> <div class="container breadcrumb--dark pl-md-0"> <ul class="breadcrumb"><li><a href="https://www.eventbrite.com/">Eventbrite</a></li><span class="separator"> </span><li><a href="https://www.eventbrite.com/organizer/">Organizer</a></li><span class="separator"> </span><li><a href="https://www.eventbrite.com/blog/">Home</a></li><span class="separator"> </span><li><span class="last">Laugh Out Lounge Increases Ticket Sales After Switching to Eventbrite From Ticketleap</span></li></ul></div> <div class="article-hero container hero--features-red"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.com/blog/category/case-studies/" class="badge badge--features-red">Case Studies</a> <div class="read-time color-primary"> </div> <h1 class="header header-4 color-primary"> Laugh Out Lounge Increases Ticket Sales After Switching to Eventbrite From Ticketleap </h1> <div class="date color-primary"> <a href="https://www.eventbrite.com/blog/author/noelle-buhidar/" class="color-primary"> by Noelle Buhidar </a> <span class="dot"></span> <span>Oct 5 2023</span> </div> <a href="https://www.eventbrite.com/blog/content-format/case-study/" class="tag tag--popular mb-2">Case study</a><a href="https://www.eventbrite.com/blog/event-format/in-person-event/" class="tag tag--popular mb-2">In person event</a><a href="https://www.eventbrite.com/blog/event-type/performance/" class="tag tag--popular mb-2">Performance</a><a href="https://www.eventbrite.com/blog/segment/performing-arts/" class="tag tag--popular mb-2">Performing arts</a> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Case-Study-Feature-Image-168x117.avif 168w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Case-Study-Feature-Image-300x200.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Case-Study-Feature-Image-500x333.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Case-Study-Feature-Image.avif 540w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Case-Study-Feature-Image-168x117.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Case-Study-Feature-Image-300x200.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Case-Study-Feature-Image-500x333.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Case-Study-Feature-Image.webp 540w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> <img class="img-fluid jfei-enhanced" src="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Case-Study-Feature-Image.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Case-Study-Feature-Image-168x117.png 168w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Case-Study-Feature-Image-300x200.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Case-Study-Feature-Image-500x333.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Case-Study-Feature-Image.png 540w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> </picture> </div> </div> </div> <main id="post-single" class="block-post read-progress-article" role="main" aria-label="Content"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading">Since partnering with Eventbrite, this indie comedy club has packed rooms while filling an entertainment gap for the Winter Haven community.</h3> <div class="wp-block-group has-border-color has-primary-border-color has-foreground-color has-text-color has-small-font-size is-layout-constrained wp-container-core-group-is-layout-1 wp-block-group-is-layout-constrained" style="border-style:solid;border-width:1px;border-radius:5px;margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--40)"> <p><strong>Success story highlights</strong>:</p> <p>Since switching to Eventbrite, Laugh Out Lounge has seen improvements with:</p> <ul class="wp-block-list"> <li><strong>Consumer reach:</strong> Reaching more people and selling out shows during a typical offseason.</li> <li><strong>Marketing tools:</strong> Ability to send more emails and see higher open rates with built-in smart audiences. Plus, creators save $2,880 a year with Eventbrite’s all-in-one marketing tools.</li> <li><strong>Rich ticketing:</strong> Ability to make event listings stand out with video, image carousels, FAQ sections, and agendas.</li> <li><strong>Ease of use:</strong> Faster event creation and marketing through tools like Eventbrite’s AI copy generator.</li> </ul> </div> <p>Read more below on Laugh Out Lounge’s success.</p> <hr class="wp-block-separator has-alpha-channel-opacity is-style-dots"/> <p>Mike Lee is no stranger to the entertainment scene. Once a bartender, he’s now a veteran comedian, morning radio show host, and the co-owner of Winter Haven’s comedy club, <a href="https://www.eventbrite.com/o/laugh-out-lounge-55277693073" target="_blank" rel="noreferrer noopener">Laugh Out Lounge</a>. </p> <p>Lee opened Laugh Out Lounge after recognizing the need to bring comedic relief to his community.</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Comedians-1-preview-29x26.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Comedians-1-preview-29x26.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Comedians-1-preview-29x26.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Comedians-1-preview-29x26.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Comedians-1-preview-29x26.avif 700w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Comedians-1-300x265.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Comedians-1-500x441.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Comedians-1-540x477.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Comedians-1-600x530.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Comedians-1.avif 700w" sizes="100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Comedians-1-preview-29x26.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Comedians-1-preview-29x26.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Comedians-1-preview-29x26.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Comedians-1-preview-29x26.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Comedians-1-preview-29x26.webp 700w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Comedians-1-300x265.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Comedians-1-500x441.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Comedians-1-540x477.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Comedians-1-600x530.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Comedians-1.webp 700w" sizes="100vw" /> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Comedians-1-preview-29x26.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Comedians-1.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Comedians-1-preview-29x26.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Comedians-1-preview-29x26.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Comedians-1-preview-29x26.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Comedians-1-preview-29x26.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Comedians-1-preview-29x26.png 700w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Comedians-1-300x265.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Comedians-1-500x441.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Comedians-1-540x477.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Comedians-1-600x530.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Comedians-1.png 700w" sizes="100vw" alt="Laugh Out Lounge Comedians" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-410893" /> </picture><figcaption class="wp-element-caption"><strong>Laugh Out Lounge</strong> / Winter Haven, FL</figcaption> </figure> <p>“Winter Haven is kind of the no man’s land between Tampa and Orlando,” Lee says. “Those cities have all these great things to do, but if you live in the Winter Haven area, you’ve got to drive 45 minutes or more to enjoy what those cities have to offer. So after I got sick of traveling so far for shows, I thought, ‘Why don’t I bring this here?’”</p> <p>Fast-forward two years, and Laugh Out Lounge is cultivating its community of fans by hosting improv and standup five nights a week with comedians including Helen Keane, Paul Farahvar, and Killer Beaz hitting the stage.</p> <p>“So many people have approached me and said, ‘Thank you for bringing this here,’” Lee says. “Winter Haven really needed this.”</p> <h2 class="wp-block-heading">Choosing Eventbrite as the best ticketing platform for a growing venue and crowd</h2> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Crowd-1-preview-30x17.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Crowd-1-preview-30x17.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Crowd-1-preview-30x17.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Crowd-1-preview-30x17.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Crowd-1-preview-30x17.avif 700w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Crowd-1-300x172.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Crowd-1-500x287.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Crowd-1-540x310.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Crowd-1-600x345.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Crowd-1.avif 700w" sizes="100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Crowd-1-preview-30x17.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Crowd-1-preview-30x17.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Crowd-1-preview-30x17.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Crowd-1-preview-30x17.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Crowd-1-preview-30x17.webp 700w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Crowd-1-300x172.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Crowd-1-500x287.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Crowd-1-540x310.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Crowd-1-600x345.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Crowd-1.webp 700w" sizes="100vw" /> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Crowd-1-preview-30x17.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Crowd-1.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Crowd-1-preview-30x17.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Crowd-1-preview-30x17.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Crowd-1-preview-30x17.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Crowd-1-preview-30x17.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Crowd-1-preview-30x17.png 700w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Crowd-1-300x172.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Crowd-1-500x287.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Crowd-1-540x310.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Crowd-1-600x345.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Crowd-1.png 700w" sizes="100vw" alt="Laugh Out Lounge Crowd" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-410889" /> </picture><figcaption class="wp-element-caption"><strong>Laugh Out Lounge</strong> / Winter Haven, FL</figcaption> </figure> <p>As his club grew, Lee — who describes himself as a “one-man operation” — needed a ticketing platform that could streamline his efforts. He desired one that was cost-efficient, easy to use, and could drive demand with audiences looking for things to do.</p> <p>As Lee puts it, “You can’t have the show without the business, and you can’t have the business without the show.”</p> <p>He started on Ticketleap but was unhappy with their fees and started exploring alternatives — a platform that could increase exposure for his events was important.</p> <div style="height:30px" aria-hidden="true" class="wp-block-spacer"></div> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>“<strong>Eventbrite’s team was a huge help, and made me think, ‘I made the right decision.’”</strong></p> </blockquote> <p>“I had to look for other options, and Eventbrite was a big one,” Lee says. “The name recognition alone was a big part, but when I immediately uploaded six weeks’ worth of events, I was contacted by the Eventbrite sales team, and they were, like, ‘Hey, we know that you’re hosting a lot of events, and we want to help you promote them.’ I didn’t expect that type of customer service. In my year with Ticketleap, I never spoke to one live person. Eventbrite’s team was a huge help, and made me think, ‘I made the right decision.’”</p> <h2 class="wp-block-heading">Easy-to-use marketing tools that increase ticket sales and savings</h2> <p>Initially, Lee’s main reason for switching platforms was financial. But once he started posting events, he realized Eventbrite offered more than he expected: email marketing, Facebook integration, the ability to show videos on event pages, and promo code features that Ticketleap didn’t provide.</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Sold-Out-Sign-preview-29x22.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Sold-Out-Sign-preview-29x22.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Sold-Out-Sign-preview-29x22.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Sold-Out-Sign-preview-29x22.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Sold-Out-Sign-preview-29x22.avif 700w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Sold-Out-Sign-300x225.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Sold-Out-Sign-500x376.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Sold-Out-Sign-540x406.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Sold-Out-Sign-600x451.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Sold-Out-Sign.avif 700w" sizes="100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Sold-Out-Sign-preview-29x22.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Sold-Out-Sign-preview-29x22.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Sold-Out-Sign-preview-29x22.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Sold-Out-Sign-preview-29x22.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Sold-Out-Sign-preview-29x22.webp 700w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Sold-Out-Sign-300x225.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Sold-Out-Sign-500x376.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Sold-Out-Sign-540x406.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Sold-Out-Sign-600x451.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Sold-Out-Sign.webp 700w" sizes="100vw" /> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Sold-Out-Sign-preview-29x22.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Sold-Out-Sign.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Sold-Out-Sign-preview-29x22.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Sold-Out-Sign-preview-29x22.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Sold-Out-Sign-preview-29x22.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Sold-Out-Sign-preview-29x22.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Sold-Out-Sign-preview-29x22.png 700w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Sold-Out-Sign-300x225.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Sold-Out-Sign-500x376.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Sold-Out-Sign-540x406.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Sold-Out-Sign-600x451.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Laugh-Out-Lounge-Sold-Out-Sign.png 700w" sizes="100vw" alt="Laugh Out Lounge Sold Out Sign" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-410881" /> </picture><figcaption class="wp-element-caption"><strong>Laugh Out Lounge</strong> / Winter Haven, FL</figcaption> </figure> <p>“I started building my email blast list, for example,” Lee says, “and saw that Eventbrite integrates with Mailchimp, so<strong> I could literally import all of my contacts right into Eventbrite. I’m not starting at ground zero again.</strong> Plus, you offer 6,000 emails a day vs. the 2,000 I was getting directly with Mailchimp.”</p> <p>Lee also applauds Eventbrite’s integration with Facebook. “We have a lot of followers on Facebook,” Lee says. “Our crowd trends ages 35 to 55, so they’re in the Facebook market. I can easily create my event, put the tickets on sale, and immediately share that to Facebook as Laugh Out Lounge. That is one of the coolest features ever that Ticketleap didn’t have.”</p> <div style="height:30px" aria-hidden="true" class="wp-block-spacer"></div> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>“For us to be selling out shows in the middle of September after only using Eventbrite for not even three months is pretty awesome — no, actually, it’s really awesome — and a big statement to Eventbrite’s audience and marketing features.”</strong></p> </blockquote> <p>And the results are no joke. Lee says they’ve been selling out shows despite it being Winter Haven’s offseason. “For us to be selling out shows in the middle of September after only using Eventbrite for not even three months is pretty awesome — no, actually, it’s really awesome — and a big statement to Eventbrite’s audience and marketing features.”</p> <h2 class="wp-block-heading">Loving Eventbrite’s AI tools for copy generation and promotion</h2> <p>Another Eventbrite feature Lee is loving? <a href="https://www.eventbrite.com/blog/eventbrite-ai-powered-tools/" target="_blank" rel="noreferrer noopener">AI, which lets event organizers spin up copy for event pages, emails, and social media posts with the click of a button</a>. Creators using AI are launching ad campaigns 30% faster with AI-powered copy compared to non-AI.</p> <div style="height:30px" aria-hidden="true" class="wp-block-spacer"></div> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p><strong>“It’s hard as one person to come up with copy, so having that AI tool is a godsend. It’s like having my own virtual PR assistant writing my emails.”</strong></p> </blockquote> <p>“I don’t have a promotions team, and I get tired of trying to figure out how to say, ‘This is the best show you’re ever going to see a thousand different ways,’” Lee says. “It’s hard as one person to come up with copy, so having that AI tool is a godsend. It’s like having my own virtual PR assistant writing my emails.”</p> <h2 class="wp-block-heading">The results since joining Eventbrite in July</h2> <div class="wp-block-group component-tile has-border-color has-primary-border-color has-small-font-size is-layout-flow wp-container-core-group-is-layout-2 wp-block-group-is-layout-flow" style="border-style:solid;margin-top:0;margin-bottom:0;padding-top:0;padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h6 class="wp-block-heading component-tile__stat has-text-color" id="200" style="color:#1e0a3c;font-size:63px;letter-spacing:0.6px;line-height:1.2">8x ROAS</h6> <p class="has-text-color" style="color:#4b4d63;font-size:14px;line-height:1.4">On paid social campaigns using Eventbrite’s social media marketing tools</p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h6 class="wp-block-heading component-tile__stat has-text-color" id="200" style="color:#1e0a3c;font-size:63px;letter-spacing:0.6px;line-height:1.2">41.9% open rate</h6> <p class="has-text-color" style="color:#4b4d63;font-size:14px;line-height:1.4">Compared to the <a href="https://mailchimp.com/resources/email-marketing-benchmarks/" target="_blank" rel="noreferrer noopener nofollow">20.51% entertainment and events industry average for emails</a></p> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h6 class="wp-block-heading component-tile__stat has-text-color" id="200" style="color:#1e0a3c;font-size:63px;letter-spacing:0.6px;line-height:1.2">2,880 tickets</h6> <p class="has-text-color" style="color:#4b4d63;font-size:14px;line-height:1.4">Sold through Eventbrite-driven channels</p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h6 class="wp-block-heading component-tile__stat has-text-color" id="200" style="color:#1e0a3c;font-size:63px;letter-spacing:0.6px;line-height:1.2">670+ followers</h6> <p class="has-text-color" style="color:#4b4d63;font-size:14px;line-height:1.4">To Laugh Out Lounge’s Eventbrite page</p> </div> </div> </div> <h2 class="wp-block-heading">Continuing to foster a community and following through Eventbrite</h2> <p>When reflecting on the audience growth Laugh Out Lounge has seen, Lee again highlights the noticeably packed shows during what’s typically a slow season in Winter Haven.</p> <div style="height:30px" aria-hidden="true" class="wp-block-spacer"></div> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p> <strong>“… the Eventbrite community is definitely a benefit.”</strong></p> </blockquote> <p>“We’re a newer club, so people are still learning who we are and what we are,” Lee says. “But since we switched to Eventbrite, there’s no doubt that has helped. For example,<strong> our Thursday nights are usually super slow, but we’ve increased ticket sales for Thursdays since moving to Eventbrite.</strong> <strong>We’re in the offseason, technically, but we’re still doing sold-out shows.</strong> I’ve got over 670 followers for my Eventbrite account in less than two months, so the Eventbrite community is definitely a benefit.”</p> <p>We know event creators have other options for hosting their events. Lee was forthcoming about that. “I get hit up all the time by other platforms,” he says. “You have no idea. But none of them offer what you do, so I haven’t considered switching.”</p> </div> <div class="essb_break_scroll"></div></main> <div class="container"> <div class="row"> <div class="col-md-20 archive-cta justify-content-md-between"> <div> <h4 class="archive-cta__title"> Interested in working with Eventbrite? </h4> <!-- <p class="archive-cta__text">--> <!-- Keep customers coming back with convenient email marketing tools that get results.--> <!-- </p>--> <a role="button" href="https://www.eventbrite.com/l/contact-eventbrite-sales/" class="button button__core color_grey-000-text text-nowrap mb-2 "> Get in touch with our team <img loading="lazy" class="icon inline" width="10" height="10" alt="Arrow" src="https://www.eventbrite.com/blog/wp-content/themes/eventbrite-blockbase/assets/icons/right-arrow-white.svg"> </a> </div> <div class="archive-cta__img"> <img class="img-fluid" loading="lazy" src="https://www.eventbrite.com/blog/wp-content/uploads/2023/10/Improv-at-Laugh-Out-Lounge.png" alt="cta image"> </div> </div> </div></div> <div class="container"> <div class="feedback-social-wrapper"> <div class="feedback-container"> <div> <div class="helpful-block-content wth-theme-thumbs" data-title=""> <ul> <li><span class="wth-title">WAS THIS ARTICLE HELPFUL?</span></li> <li><a data-post="410821" data-post-url="https://www.eventbrite.com/blog/laugh-out-lounge-case-study/" data-post-title="Laugh Out Lounge Increases Ticket Sales After Switching to Eventbrite From Ticketleap" data-response="1" href="#" class="wth-green-btn icon-thumbs-o-up icon1-thumbs-o-up"></a><a data-response="0" data-post="410821" data-post-url="https://www.eventbrite.com/blog/laugh-out-lounge-case-study/" data-post-title="Laugh Out Lounge Increases Ticket Sales After Switching to Eventbrite From Ticketleap" href="#" class="wth-red-btn icon-thumbs-o-down icon1-thumbs-o-down"></a></li> </ul> </div> </div> <div class="social-sharing-block"> <h4 class="display display-6 color_grey-900-text">SPREAD THE WORD</h4> <div class="essb_links essb_counter_modern_right essb_displayed_shortcode essb_share essb_template_copy-retina essb_1607145005 print-no" id="essb_displayed_shortcode_1607145005" data-essb-postid="410821" data-essb-position="shortcode" data-essb-button-style="icon" data-essb-template="copy-retina" data-essb-counter-pos="right" data-essb-url="https://www.eventbrite.com/blog/laugh-out-lounge-case-study/" data-essb-twitter-url="https://www.eventbrite.com/blog/laugh-out-lounge-case-study/" data-essb-instance="1607145005"><ul class="essb_links_list essb_force_hide_name essb_force_hide"><li class="essb_item essb_link_facebook nolightbox"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com/blog/laugh-out-lounge-case-study/&t=Laugh+Out+Lounge+Increases+Ticket+Sales+After+Switching+to+Eventbrite+From+Ticketleap" title="" onclick="essb.window('https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com/blog/laugh-out-lounge-case-study/&t=Laugh+Out+Lounge+Increases+Ticket+Sales+After+Switching+to+Eventbrite+From+Ticketleap','facebook','1607145005'); 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