CINXE.COM

<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><title>Padrig Jones – Semrush profile</title><meta name="description" content="Semrush's digital marketing blog is an innovative resource for content strategy, content marketing, SEO, SEM, PPC, social media and more."/><link rel="canonical" href="https://www.semrush.com/blog/user/205747137/"/><meta name="next-head-count" content="5"/><link rel="dns-prefetch" href="https://static.semrush.com"/><link rel="preconnect" href="https://static.semrush.com"/><link rel="preconnect" href="https://fonts.gstatic.com"/><link rel="preconnect" href="https://www.google-analytics.com"/><link rel="preconnect" href="https://google-analytics.bi.owox.com"/><link rel="preload" as="style" data-href="https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;700&display=swap"/><link rel="stylesheet" data-href="https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;700&display=swap"/><style>html[data-theme=dark] body { background: #111317; color: #fff; }</style><style>html[data-theme=dark] .semblog-header-navbar { background: #21232B; color: #fff; }</style><style>html body, .semblog-header-navbar { background: #fff; color: #000; }</style><style>.ch2-dialog {z-index: 98 !important;}.ch2-icon{bottom: 118px !important;}@media(min-width: 960px){.ch2-icon{bottom: 60px !important;}}</style><link rel="icon" type="image/x-icon" href="https://static.semrush.com/semblog-next-static/favicon/favicon.ico"/><link rel="icon" type="image/png" sizes="32x32" href="https://static.semrush.com/semblog-next-static/favicon/favicon-32x32.png"/><link rel="icon" type="image/png" sizes="16x16" href="https://static.semrush.com/semblog-next-static/favicon/favicon-16x16.png"/><link rel="apple-touch-icon" sizes="180x180" href="https://static.semrush.com/semblog-next-static/favicon/apple-touch-icon.png"/><link rel="mask-icon" href="https://static.semrush.com/semblog-next-static/favicon/safari-pinned-tab.svg" color="#ff642d"/><meta name="msapplication-TileColor" content="#421983"/><meta name="theme-color" content="#ffffff"/><meta property="fb:app_id" content="339433896413300"/><link type="application/rss+xml" rel="alternate" href="/blog/feed/" title="RSS"/><link rel="preload" href="//static.semrush.com/blog/blog/201003fc/_next/static/css/87f201554fb8552d.css" as="style"/><link rel="stylesheet" href="//static.semrush.com/blog/blog/201003fc/_next/static/css/87f201554fb8552d.css" data-n-g=""/><noscript data-n-css=""></noscript><script defer="" nomodule="" src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/polyfills-78c92fac7aa8fdd8.js"></script><script src="https://static.semrush.com/wte/js/exp.min.js" defer="" data-nscript="beforeInteractive"></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/webpack-9c53ad20019d4e9c.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/7287-96c8d17728d15e62.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/2520-a96fd540c14d7586.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/main-6fbee637b7cf8bbb.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/%40semcore-a53c0dd4a951be3f.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/lodash-29295039af01cdae.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/%40flame-d26d973c16cade4c.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/styled-components-02e626db92305826.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/%40reshadow-2017e79928a915d5.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/4165-08ebaf829f77e627.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/5972-94584f4651713ca4.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/6220-c35add4127dbd253.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/4930-900af06a2ad979f1.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/4194-f48703bfef76deb6.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/3329-035784cead3afb70.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/2339-c837371e3516b7e3.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/9460-b16f75ca8900907f.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/942-04f77fd482d6e565.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/pages/_app-87225346b5b0c40d.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/shared-017397ff-b8720210a643721b.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/shared-d87c119a-683cf94eb678d628.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/chunks/pages/user/%5Bid%5D-a0e0550142708a0c.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/semrush-blog/_buildManifest.js" defer=""></script><script src="//static.semrush.com/blog/blog/201003fc/_next/static/semrush-blog/_ssgManifest.js" defer=""></script><style data-styled="" data-styled-version="5.3.3">.dHnzHm{fill:currentColor;max-height:100%;}/*!sc*/ data-styled.g1[id="sc-bdvvtL"]{content:"dHnzHm,"}/*!sc*/ .diXivc[class*='SLink']{display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;}/*!sc*/ .diXivc[class*='SLink'],.diXivc[class*='SLink']:active{color:currentColor !important;}/*!sc*/ .diXivc[class*='SLink'] span{border-color:transparent !important;}/*!sc*/ .diXivc[class*='SLink']:hover{opacity:0.6;}/*!sc*/ .diXivc[class*='SLink']:visited{color:currentColor !important;}/*!sc*/ .diXivc[class*='SLink']:visited span{border-color:currentColor !important;}/*!sc*/ .diXivc:not([href]){cursor:not-allowed !important;pointer-events:none;opacity:0.5;}/*!sc*/ .diXivc.-outlined{position:relative;}/*!sc*/ .diXivc.-outlined:before{content:'';position:absolute;border-bottom:1px solid #fff;width:100%;bottom:2px;}/*!sc*/ .diXivc.-outlined:hover:before{visibility:hidden;}/*!sc*/ .kKJrna[class*='SLink']{display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;}/*!sc*/ .kKJrna[class*='SLink'],.kKJrna[class*='SLink']:active{color:#FF642D !important;}/*!sc*/ .kKJrna[class*='SLink'] span{border-color:#FF642D !important;}/*!sc*/ .kKJrna[class*='SLink']:hover{opacity:0.6;}/*!sc*/ .kKJrna[class*='SLink']:visited{color:#B33300 !important;}/*!sc*/ .kKJrna[class*='SLink']:visited span{border-color:#B33300 !important;}/*!sc*/ .kKJrna:not([href]){cursor:not-allowed !important;pointer-events:none;opacity:0.5;}/*!sc*/ .kKJrna.-outlined{position:relative;}/*!sc*/ .kKJrna.-outlined:before{content:'';position:absolute;border-bottom:1px solid #fff;width:100%;bottom:2px;}/*!sc*/ .kKJrna.-outlined:hover:before{visibility:hidden;}/*!sc*/ data-styled.g2[id="sc-gsDKAQ"]{content:"diXivc,kKJrna,"}/*!sc*/ .kTWIjD{display:none;font-weight:400;padding-bottom:14px;padding-top:14px;}/*!sc*/ @media screen and (min-width:960px){.kTWIjD{display:block;}}/*!sc*/ .dmOGYZ{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex:1;-ms-flex:1;flex:1;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;height:100%;margin:0 auto;padding:0 15px;position:relative;width:100%;}/*!sc*/ @media screen and (min-width:375px){.dmOGYZ{padding:0 24px;}}/*!sc*/ @media screen and (min-width:768px){.dmOGYZ{padding:0 45px;}}/*!sc*/ @media screen and (min-width:1140px){.dmOGYZ{padding:0 40px;width:100%;max-width:1440px;}}/*!sc*/ .itgbLD{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;}/*!sc*/ .hhiaWA{height:50px;padding:14px 0;}/*!sc*/ @media screen and (min-width:768px){.hhiaWA{height:70px;padding:24px 0;}}/*!sc*/ .gvnexy{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;}/*!sc*/ @media screen and (min-width:1140px){.gvnexy{height:100%;}}/*!sc*/ .kqFGKV{height:22px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;margin-right:24px;}/*!sc*/ .kHPkQj{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:none;font-weight:500;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;width:100%;}/*!sc*/ @media screen and (min-width:960px){.kHPkQj{padding:0 24px 0 30px;}}/*!sc*/ @media screen and (min-width:1140px){.kHPkQj{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;height:100%;}}/*!sc*/ .jAYqEQ{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;width:100%;}/*!sc*/ @media screen and (min-width:1140px){.jAYqEQ{font-size:16px;height:100%;}}/*!sc*/ .jMNgCm{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;opacity:1;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ .cNXzqV{margin-right:16px;margin-top:0;}/*!sc*/ @media screen and (min-width:500px){.cNXzqV{margin-right:24px;}}/*!sc*/ @media screen and (min-width:960px){.cNXzqV{margin-top:2px;}}/*!sc*/ @media screen and (min-width:1140px){.cNXzqV{margin-top:18px;}}/*!sc*/ .cwkoec{font-size:16px;font-weight:500;margin-right:8px;}/*!sc*/ @media screen and (min-width:768px){.cwkoec{font-size:32px;margin-right:20px;}}/*!sc*/ @media screen and (min-width:960px){.cwkoec{font-size:16px;margin-right:0;}}/*!sc*/ .dwdnee{display:none;}/*!sc*/ @media screen and (min-width:500px){.dwdnee{display:unset;}}/*!sc*/ .fBKLaB{width:36px;height:20px;}/*!sc*/ .fdTMPZ{padding-bottom:30px;}/*!sc*/ @media screen and (min-width:1140px){.fdTMPZ{padding-bottom:20px;}}/*!sc*/ .lcvOJH{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-box-pack:center;-webkit-justify-content:center;-ms-flex-pack:center;justify-content:center;padding-top:60px;}/*!sc*/ @media screen and (min-width:500px){.lcvOJH{padding-top:80px;}}/*!sc*/ .fYleTp{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex:1;-ms-flex:1;flex:1;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;height:100%;margin:0 auto;padding:0 15px;position:relative;width:100%;}/*!sc*/ @media screen and (min-width:375px){.fYleTp{padding:0 24px;}}/*!sc*/ @media screen and (min-width:768px){.fYleTp{padding:0 45px;}}/*!sc*/ @media screen and (min-width:1140px){.fYleTp{padding:0 65px;width:1140px;}}/*!sc*/ .kGPOVe{padding-bottom:56px;}/*!sc*/ @media screen and (min-width:768px){.kGPOVe{padding-bottom:80px;}}/*!sc*/ .fjSsBM{margin-top:10px;}/*!sc*/ @media screen and (min-width:768px){.fjSsBM{margin-top:0;}}/*!sc*/ .fUZxdz{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;margin:0 -15px;overflow-y:visible;}/*!sc*/ @media screen and (min-width:768px){.fUZxdz{-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;}}/*!sc*/ @media screen and (min-width:1140px){.fUZxdz{margin:0 -20px;}}/*!sc*/ .cFLqxs{-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;margin-top:30px;}/*!sc*/ @media screen and (min-width:768px){.cFLqxs{margin-top:47px;}}/*!sc*/ .erbgih{height:168px;width:310px;}/*!sc*/ @media screen and (min-width:375px){.erbgih{height:190px;}}/*!sc*/ @media screen and (min-width:768px){.erbgih{height:188px;}}/*!sc*/ @media screen and (min-width:960px){.erbgih{height:180px;}}/*!sc*/ .ilcAGm{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;font-size:12px;line-height:1;max-width:90%;}/*!sc*/ @media screen and (min-width:768px){.ilcAGm{font-size:14px;}}/*!sc*/ .gbJMau{font-size:14px;margin-bottom:12px;}/*!sc*/ .fyNSGz{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}/*!sc*/ .egTjst{display:block;margin-left:auto;margin-right:auto;margin-top:32px;width:100%;}/*!sc*/ @media screen and (min-width:768px){.egTjst{margin-top:52px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}}/*!sc*/ data-styled.g8[id="sc-gKclnd"]{content:"kTWIjD,dmOGYZ,itgbLD,hhiaWA,gvnexy,kqFGKV,kHPkQj,jAYqEQ,jMNgCm,cNXzqV,cwkoec,dwdnee,fBKLaB,fdTMPZ,lcvOJH,fYleTp,kGPOVe,fjSsBM,hrZfTH,fUZxdz,cFLqxs,erbgih,ilcAGm,gbJMau,fyNSGz,egTjst,"}/*!sc*/ .kEzZZv{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;width:100%;}/*!sc*/ .kEzZZv a[class*="SLink"]{font-size:14px !important;padding:0 7px;display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;border:1px solid currentColor;height:42px;border-radius:5px;text-align:center;vertical-align:middle;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:center;-webkit-justify-content:center;-ms-flex-pack:center;justify-content:center;width:100%;cursor:pointer;}/*!sc*/ .kEzZZv a[class*="SLink"] span{border:0;}/*!sc*/ .kEzZZv [class*='SText']{margin:0 !important;}/*!sc*/ data-styled.g19[id="sc-hBUSln"]{content:"kEzZZv,"}/*!sc*/ .jLNvXd a[class*='SLink'],.jLNvXd a[class*='SLink']:visited{background-color:transparent !important;color:#3E424B !important;border-color:#D1D4DB !important;}/*!sc*/ .jLNvXd a[class*='SLink']:hover{color:#FF642D !important;border-color:#FF642D !important;opacity:1;}/*!sc*/ .jLNvXd a[class*='SLink']:disabled{color:#D1D4DB !important;opacity:1;}/*!sc*/ .jLNvXd a[class*='SLink']:active{color:#FFFFFF !important;border-color:#FF8157 !important;background:#FF8157 !important;}/*!sc*/ data-styled.g20[id="sc-fotOHu"]{content:"jLNvXd,"}/*!sc*/ .lfpzdR a[class*='SLink']{position:relative;z-index:0;overflow:hidden;}/*!sc*/ @media (min-width:1280px){.lfpzdR a[class*='SLink']:before{content:'';display:block;position:absolute;top:50%;left:50%;width:0;height:0;background:#FF8157;-webkit-transform:translate(-50%,-50%);-ms-transform:translate(-50%,-50%);transform:translate(-50%,-50%);-webkit-transition:none;transition:none;border-radius:50%;z-index:-1;}}/*!sc*/ @media (min-width:1280px){.lfpzdR a[class*='SLink']:hover{color:#FFFFFF !important;}.lfpzdR a[class*='SLink']:hover:before{width:130%;height:0;padding-bottom:140%;-webkit-transition:all 0.42s cubic-bezier(0.17,0.67,1,-0.75);transition:all 0.42s cubic-bezier(0.17,0.67,1,-0.75);}}/*!sc*/ @media (min-width:1280px){.lfpzdR a[class*='SLink']:active:before{background-color:#7E1E00 !important;}}/*!sc*/ data-styled.g21[id="sc-fFeiMQ"]{content:"lfpzdR,"}/*!sc*/ .fbTnOy{width:100%;padding:0 15px;}/*!sc*/ @media screen and (min-width:768px){.fbTnOy{width:50%;}}/*!sc*/ @media screen and (min-width:960px){.fbTnOy{width:100%;}}/*!sc*/ @media screen and (min-width:1140px){.fbTnOy{padding:0 20px;}}/*!sc*/ data-styled.g24[id="sc-dJjYzT"]{content:"fbTnOy,"}/*!sc*/ .EgMcS{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;margin-right:4px;}/*!sc*/ data-styled.g28[id="sc-fKVqWL"]{content:"EgMcS,"}/*!sc*/ .kJeEgG{color:#FF642D;}/*!sc*/ data-styled.g29[id="sc-bBHxTw"]{content:"kJeEgG,"}/*!sc*/ .knPMRb{font-family:'Factor A',sans-serif;font-weight:500;font-size:16px;line-height:160%;display:none;}/*!sc*/ .knPMRb:hover{color:#FF642D;-webkit-transition:0.235s color;transition:0.235s color;}/*!sc*/ @media (min-width:500px){.knPMRb{display:inline-block;}}/*!sc*/ data-styled.g30[id="sc-iwjdpV"]{content:"knPMRb,"}/*!sc*/ .fUFbzD{display:inline-block;margin-right:8px;}/*!sc*/ data-styled.g31[id="sc-cxpSdN"]{content:"fUFbzD,"}/*!sc*/ .kdpkRH{position:relative;font-family:'Inter',Ubuntu,Helvetica,Arial,sans-serif;width:100%;height:100%;min-height:100vh;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;will-change:background-color,color;min-width:0;}/*!sc*/ data-styled.g32[id="sc-llYSUQ"]{content:"kdpkRH,"}/*!sc*/ .rlAHV{display:inline-block;font-family:Inter;font-size:14px;line-height:1.6;font-weight:400;}/*!sc*/ .eUNEVb{color:#898D9A;display:none;font-family:Inter;font-size:11px;font-weight:400;margin-top:2px;}/*!sc*/ @media screen and (min-width:1140px){.eUNEVb{display:block;}}/*!sc*/ .jBxVQT{display:inline-block;font-family:Factor A;font-size:16px;font-weight:700;-webkit-letter-spacing:0.2px;-moz-letter-spacing:0.2px;-ms-letter-spacing:0.2px;letter-spacing:0.2px;line-height:1.4;max-height:45px;max-width:100%;overflow:hidden;}/*!sc*/ @media screen and (min-width:768px){.jBxVQT{font-size:22px;max-height:87px;}}/*!sc*/ @media screen and (min-width:960px){.jBxVQT{font-size:22px;max-height:80px;line-height:1.28;}}/*!sc*/ .grpDFk{display:inline-block;font-family:Inter;font-size:14px;font-weight:300;-webkit-letter-spacing:0.1px;-moz-letter-spacing:0.1px;-ms-letter-spacing:0.1px;letter-spacing:0.1px;line-height:1.65;margin-bottom:16px;max-width:100%;}/*!sc*/ @media screen and (min-width:768px){.grpDFk{margin-top:8px;}}/*!sc*/ @media screen and (min-width:960px){.grpDFk{font-size:16px;}}/*!sc*/ @media screen and (min-width:1140px){.grpDFk{margin-bottom:16px;}}/*!sc*/ .kATUME{display:inline-block;font-family:Inter;font-size:12px;line-height:15px;margin-right:12px;}/*!sc*/ @media screen and (min-width:768px){.kATUME{font-size:14px;margin-right:16px;}}/*!sc*/ .jLpOvU{display:inline-block;font-family:Inter;margin-bottom:12px;margin-right:12px;}/*!sc*/ @media screen and (min-width:768px){.jLpOvU{margin-right:20px;}}/*!sc*/ data-styled.g37[id="sc-kLwhqv"]{content:"rlAHV,eUNEVb,jBxVQT,grpDFk,kATUME,jLpOvU,"}/*!sc*/ .frQiwv{z-index:2;}/*!sc*/ .frQiwv li{list-style-type:none;display:inline-block;vertical-align:middle;cursor:pointer;}/*!sc*/ .frQiwv li + li{margin-left:23px;}/*!sc*/ .frQiwv li a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;line-height:1.5;}/*!sc*/ .frQiwv li:hover{color:#D1D4DB;}/*!sc*/ data-styled.g52[id="sc-bBHHxi"]{content:"frQiwv,"}/*!sc*/ .iLWHY{background:#171A22;color:#898D9A;overflow:hidden;}/*!sc*/ data-styled.g56[id="sc-hUpaCq"]{content:"iLWHY,"}/*!sc*/ .bRGSQl li{list-style-type:none;display:inline-block;vertical-align:middle;text-transform:uppercase;cursor:pointer;}/*!sc*/ .bRGSQl li + li{margin-left:23px;}/*!sc*/ .bRGSQl li a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}/*!sc*/ .bRGSQl li:hover{color:#D1D4DB;}/*!sc*/ data-styled.g57[id="sc-jgrJph"]{content:"bRGSQl,"}/*!sc*/ .jiMzLO li{color:#D1D4DB;}/*!sc*/ .jiMzLO li + li{margin-left:20px;}/*!sc*/ data-styled.g58[id="sc-gSQFLo"]{content:"jiMzLO,"}/*!sc*/ .fsgVaA{z-index:100;-webkit-transform:translateY(0);-ms-transform:translateY(0);transform:translateY(0);-webkit-transition:-webkit-transform 0.35s cubic-bezier(.25,.5,.75,1);-webkit-transition:transform 0.35s cubic-bezier(.25,.5,.75,1);transition:transform 0.35s cubic-bezier(.25,.5,.75,1);will-change:transform;}/*!sc*/ .fsgVaA.-fixed{-webkit-transition:-webkit-transform 0.25s cubic-bezier(.25,.5,.75,1);-webkit-transition:transform 0.25s cubic-bezier(.25,.5,.75,1);transition:transform 0.25s cubic-bezier(.25,.5,.75,1);}/*!sc*/ @media (min-width:960px){.fsgVaA{-webkit-transform:translateY( 0 );-ms-transform:translateY( 0 );transform:translateY( 0 );}}/*!sc*/ data-styled.g59[id="sc-lbhJGD"]{content:"fsgVaA,"}/*!sc*/ .bdCiYc{color:#171A22;}/*!sc*/ data-styled.g62[id="sc-eJwWfJ"]{content:"bdCiYc,"}/*!sc*/ .KircL{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ data-styled.g64[id="sc-hiwPVj"]{content:"KircL,"}/*!sc*/ .fYCIKH{white-space:nowrap;font-weight:500;line-height:1.5;color:#171A22;}/*!sc*/ data-styled.g65[id="sc-ehCJOs"]{content:"fYCIKH,"}/*!sc*/ .fNlObb{border-radius:10px;overflow:hidden;}/*!sc*/ .fNlObb a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;width:100%;height:100%;position:relative;background-color:#B880FF;}/*!sc*/ .fNlObb a img{max-width:100%;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;margin:auto;width:auto;height:88%;}/*!sc*/ .ioNOIc{border-radius:10px;overflow:hidden;}/*!sc*/ .ioNOIc a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;width:100%;height:100%;position:relative;background-color:#FFE84D;}/*!sc*/ .ioNOIc a img{max-width:100%;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;margin:auto;width:auto;height:88%;}/*!sc*/ .gZtyME{border-radius:10px;overflow:hidden;}/*!sc*/ .gZtyME a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;width:100%;height:100%;position:relative;background-color:#FF788F;}/*!sc*/ .gZtyME a img{max-width:100%;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;margin:auto;width:auto;height:88%;}/*!sc*/ .kZsXAA{border-radius:10px;overflow:hidden;}/*!sc*/ .kZsXAA a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;width:100%;height:100%;position:relative;background-color:#6EDBFF;}/*!sc*/ .kZsXAA a img{max-width:100%;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;margin:auto;width:auto;height:88%;}/*!sc*/ data-styled.g66[id="sc-lcepkR"]{content:"fNlObb,ioNOIc,gZtyME,kZsXAA,"}/*!sc*/ .eeuzMC{position:relative;}/*!sc*/ data-styled.g92[id="sc-ctqQKy"]{content:"eeuzMC,"}/*!sc*/ .iSTlGZ{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;white-space:nowrap;}/*!sc*/ data-styled.g94[id="sc-brSvTw"]{content:"iSTlGZ,"}/*!sc*/ .pysQh{background:#FF642D;color:#FFFFFF;padding:7px 16px;border-radius:10px;margin-top:-5px;border:0;position:relative;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:center;-webkit-justify-content:center;-ms-flex-pack:center;justify-content:center;cursor:pointer;max-height:36px;width:100%;max-width:201px;}/*!sc*/ .pysQh:hover{background:#B33300;}/*!sc*/ .pysQh:active{background:#7E1E00;}/*!sc*/ data-styled.g95[id="sc-gIDmLj"]{content:"pysQh,"}/*!sc*/ .kblRPD{display:none;}/*!sc*/ .kblRPD button{background:transparent;color:inherit;font-weight:inherit;padding:0;margin:0;border:0;cursor:pointer;}/*!sc*/ data-styled.g96[id="sc-evcjhq"]{content:"kblRPD,"}/*!sc*/ .exdZkX{position:relative;width:100%;box-shadow:0 15px 30px rgba(51,59,81,0.05);}/*!sc*/ data-styled.g101[id="sc-ilfuhL"]{content:"exdZkX,"}/*!sc*/ .bNykPf ul{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:flex-end;-webkit-box-align:flex-end;-ms-flex-align:flex-end;align-items:flex-end;}/*!sc*/ @media (min-width:1140px){.bNykPf ul{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}}/*!sc*/ .bNykPf ul li{display:inline-block;vertical-align:middle;list-style-type:none;-webkit-transition:0.235s color;transition:0.235s color;color:#171A22;position:relative;padding-top:2px;}/*!sc*/ .bNykPf ul li:not(:last-child){margin-right:24px;}/*!sc*/ .bNykPf ul li:hover{color:#FF642D;-webkit-transition:0.235s color;transition:0.235s color;}/*!sc*/ .bNykPf a{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;}/*!sc*/ data-styled.g102[id="sc-uojGG"]{content:"bNykPf,"}/*!sc*/ .fjoeUL{margin-left:0;}/*!sc*/ @media (min-width:500px){.fjoeUL{margin-left:16px;}}/*!sc*/ @media (min-width:768px){.fjoeUL{margin-left:30px;}}/*!sc*/ @media (min-width:1140px){.fjoeUL{display:none;}}/*!sc*/ data-styled.g104[id="sc-eGPXGI"]{content:"fjoeUL,"}/*!sc*/ .gcqsis.gcqsis.gcqsis{background-color:#ffe84d;width:327px;height:auto;padding:32px 20px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;min-width:unset;}/*!sc*/ @media (min-width:768px){.gcqsis.gcqsis.gcqsis{width:590px;padding:50px 35px;}}/*!sc*/ data-styled.g114[id="sc-eFegNN"]{content:"gcqsis,"}/*!sc*/ .ffhQOw{z-index:100;position:-webkit-sticky;position:sticky;top:0;}/*!sc*/ data-styled.g115[id="sc-fmBCVi"]{content:"ffhQOw,"}/*!sc*/ .bRJyQs{-webkit-transition:.15s color;transition:.15s color;color:#171A22;display:-webkit-box;-webkit-box-orient:vertical;-webkit-line-clamp:2;}/*!sc*/ @media (min-width:768px){.bRJyQs{-webkit-line-clamp:3;}.bRJyQs:hover{color:#FF642D;-webkit-transition:.15s color;transition:.15s color;}}/*!sc*/ data-styled.g119[id="sc-htJRVC"]{content:"bRJyQs,"}/*!sc*/ .fFIojX{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-flex:1;-ms-flex:1;flex:1;color:#171A22;margin-left:40px;width:100%;}/*!sc*/ data-styled.g120[id="sc-cbTzjv"]{content:"fFIojX,"}/*!sc*/ .ckmfdN{white-space:nowrap;}/*!sc*/ data-styled.g121[id="sc-hjGZqJ"]{content:"ckmfdN,"}/*!sc*/ .faJSPu{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;color:#3E424B;overflow:hidden;}/*!sc*/ data-styled.g122[id="sc-gUQvok"]{content:"faJSPu,"}/*!sc*/ .cAoUzj{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;color:#898D9A;}/*!sc*/ data-styled.g123[id="sc-fXeWAj"]{content:"cAoUzj,"}/*!sc*/ .fNcOpa{padding:12px 16px 16px 16px;min-width:290px;width:100%;border:1px solid #D1D4DB;border-radius:12px;}/*!sc*/ @media (min-width:768px){.fNcOpa{padding:16px 20px 20px;}}/*!sc*/ data-styled.g184[id="sc-iukxot"]{content:"fNcOpa,"}/*!sc*/ .iSjZsD{color:#171A22;margin:0 0 8px 0;line-height:24px;font-size:16px;}/*!sc*/ @media (min-width:768px){.iSjZsD{font-size:22px;line-height:32px;}}/*!sc*/ data-styled.g185[id="sc-DtmNo"]{content:"iSjZsD,"}/*!sc*/ .fSUbzI{list-style:none;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;row-gap:12px;}/*!sc*/ data-styled.g186[id="sc-dwFVFH"]{content:"fSUbzI,"}/*!sc*/ .jJojFx{font-size:14px;font-weight:600;line-height:20px;}/*!sc*/ @media (min-width:768px){.jJojFx{font-size:16px;line-height:24px;}}/*!sc*/ data-styled.g187[id="sc-gVkuDy"]{content:"jJojFx,"}/*!sc*/ .cAZpho{font-size:12px;font-weight:400;line-height:160%;}/*!sc*/ @media (min-width:768px){.cAZpho{font-size:14px;}}/*!sc*/ data-styled.g188[id="sc-hJhJFJ"]{content:"cAZpho,"}/*!sc*/ .bfvomM{padding:12px 16px 16px 16px;min-width:290px;width:100%;border:1px solid #D1D4DB;border-radius:12px;}/*!sc*/ @media (min-width:768px){.bfvomM{padding:16px 20px 20px;}}/*!sc*/ data-styled.g190[id="sc-cvlWTT"]{content:"bfvomM,"}/*!sc*/ .gwSEfb{color:#171A22;margin:0 0 8px 0;font-size:16px;line-height:24px;}/*!sc*/ @media (min-width:768px){.gwSEfb{font-size:22px;line-height:32px;}}/*!sc*/ data-styled.g191[id="sc-fTQvRK"]{content:"gwSEfb,"}/*!sc*/ .fgcVrw{list-style:none;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;row-gap:16px;-webkit-column-gap:12px;column-gap:12px;}/*!sc*/ data-styled.g192[id="sc-bUhFKy"]{content:"fgcVrw,"}/*!sc*/ .iFrXMo{padding:4px 16px;border-radius:8px;background:#F6F7F8;font-size:12px;font-weight:400;line-height:160%;}/*!sc*/ @media (min-width:768px){.iFrXMo{font-size:14px;}}/*!sc*/ data-styled.g193[id="sc-hRMWxn"]{content:"iFrXMo,"}/*!sc*/ .fQEfGA{color:#171A22;margin-bottom:56px;}/*!sc*/ @media (min-width:768px){.fQEfGA{margin-bottom:80px;}}/*!sc*/ data-styled.g194[id="sc-fTxOGA"]{content:"fQEfGA,"}/*!sc*/ .cKdoyA{text-align:center;font-size:14px;}/*!sc*/ @media (min-width:768px){.cKdoyA{text-align:left;display:grid;-webkit-box-pack:start;-webkit-justify-content:start;-ms-flex-pack:start;justify-content:start;grid-template-columns:142px auto;grid-template-rows:repeat(3,auto);-webkit-column-gap:24px;column-gap:24px;grid-template-areas: 'photo name' 'photo position' 'photo social';}}/*!sc*/ data-styled.g195[id="sc-BHvUt"]{content:"cKdoyA,"}/*!sc*/ .cStPpv{grid-area:photo;}/*!sc*/ data-styled.g196[id="sc-bjeSbO"]{content:"cStPpv,"}/*!sc*/ .lkrgJT{grid-area:name;font-size:28px;line-height:120%;margin:12px 0 4px 0;}/*!sc*/ @media (min-width:768px){.lkrgJT{font-size:48px;}}/*!sc*/ data-styled.g197[id="sc-hgKiOD"]{content:"lkrgJT,"}/*!sc*/ .jqgHOO{grid-area:position;text-transform:uppercase;margin-bottom:8px;line-height:150%;}/*!sc*/ @media (min-width:768px){.jqgHOO{margin-bottom:16px;}}/*!sc*/ .jqgHOO a:hover{color:#FF642D;-webkit-text-decoration:underline;text-decoration:underline;}/*!sc*/ data-styled.g198[id="sc-fivaXQ"]{content:"jqgHOO,"}/*!sc*/ .hgfjVS{grid-area:social;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-webkit-justify-content:center;-ms-flex-pack:center;justify-content:center;margin-bottom:20px;}/*!sc*/ @media (min-width:768px){.hgfjVS{-webkit-box-pack:start;-webkit-justify-content:start;-ms-flex-pack:start;justify-content:start;margin-bottom:40px;}}/*!sc*/ data-styled.g199[id="sc-lgarKF"]{content:"hgfjVS,"}/*!sc*/ .jJuKjl{line-height:160%;margin-bottom:20px;}/*!sc*/ @media (min-width:768px){.jJuKjl{font-size:16px;margin-bottom:40px;}}/*!sc*/ data-styled.g200[id="sc-hKTqa"]{content:"jJuKjl,"}/*!sc*/ .dxexPk{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;row-gap:16px;}/*!sc*/ @media (min-width:768px){.dxexPk{-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;-webkit-column-gap:30px;column-gap:30px;}}/*!sc*/ data-styled.g201[id="sc-gfqkcP"]{content:"dxexPk,"}/*!sc*/ .eyarLM{font-size:24px;line-height:130%;}/*!sc*/ @media (min-width:768px){.eyarLM{font-size:42px;line-height:120%;}}/*!sc*/ data-styled.g209[id="sc-bxDdli"]{content:"eyarLM,"}/*!sc*/ </style><link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;700&display=swap"/></head><body><div id="__next"><script>!function(){try{var d=document.documentElement,n='data-theme',s='setAttribute';var e=localStorage.getItem('semblog-theme');if('system'===e||(!e&&false)){var t='(prefers-color-scheme: dark)',m=window.matchMedia(t);if(m.media!==t||m.matches){d.style.colorScheme = 'dark';d[s](n,'dark')}else{d.style.colorScheme = 'light';d[s](n,'light')}}else if(e){d[s](n,e|| '')}else{d[s](n,'light')}if(e==='light'||e==='dark'||!e)d.style.colorScheme=e||'light'}catch(e){}}()</script><div data-test="page" class="sc-llYSUQ kdpkRH"><header class="sc-fmBCVi ffhQOw"><nav data-test="header" class="sc-lbhJGD fsgVaA"><div data-test="main-menu" class="sc-gKclnd kTWIjD sc-hUpaCq iLWHY"><div data-test="container" class="sc-gKclnd dmOGYZ"><div class="sc-gKclnd itgbLD"><ul data-test="menu" class="sc-bBHHxi frQiwv"><li><a data-test="link-text" class="sc-gsDKAQ diXivc SLink" href="https://www.semrush.com/features/">Features</a></li><li><a data-test="link-text" class="sc-gsDKAQ diXivc SLink" href="https://www.semrush.com/pricing/">Pricing</a></li><li></li><li></li><li><a data-test="link-text" class="sc-gsDKAQ diXivc SLink" href="https://www.semrush.com/apps/">App Center</a></li><li><a data-test="link-text" class="sc-gsDKAQ diXivc SLink" href="https://www.semrush.com/enterprise/">Enterprise</a></li></ul><ul data-test="right-menu" class="sc-jgrJph sc-gSQFLo bRGSQl jiMzLO"></ul></div></div></div><div data-test="blog-navbar" class="sc-gKclnd hhiaWA sc-ilfuhL exdZkX semblog-header-navbar"><div data-test="container" class="sc-gKclnd dmOGYZ"><div class="sc-gKclnd gvnexy"><div data-test="logo" class="sc-gKclnd kqFGKV"><a href="/" target="_blank" data-test="logo-link-main" aria-label="To Semrush" rel="noopener" class="sc-fKVqWL EgMcS"><svg data-test="svg-icon-brand" viewBox="0 0 31 19" width="31" height="19" class="sc-bdvvtL dHnzHm sc-cxpSdN fUFbzD"><use xlink:href="#brand"></use></svg><span class="sc-iwjdpV knPMRb">Semrush</span></a><a data-test="logo-link-blog" aria-label="To Blog" class="sc-bBHxTw kJeEgG" href="/blog/"><span class="sc-iwjdpV knPMRb">Blog</span></a></div><div data-test="navigation-menu" class="sc-gKclnd kHPkQj sc-uojGG bNykPf"><div class="sc-gKclnd jAYqEQ"><ul><li></li><li></li><li></li></ul><ul><li class="sc-hAcGzb cVhebe"><a aria-label="Search" href="/blog/search/"><svg data-test="svg-icon-search" viewBox="0 0 16 16" width="16" height="16" class="sc-bdvvtL dHnzHm"><use xlink:href="#search"></use></svg></a></li></ul></div></div><div class="sc-gKclnd jMNgCm"><div data-test="service-menu-header"><section class="sc-ctqQKy eeuzMC"><div class="sc-gKclnd cNXzqV sc-brSvTw iSTlGZ"><button type="button" aria-label="Subscribe" data-test="subscribe-popup-open-desktop" class="sc-gIDmLj pysQh"><span data-test="text-content" class="sc-kLwhqv rlAHV">Create free account</span></button><span data-test="cta-caption" class="sc-kLwhqv eUNEVb">Don’t miss out. Try 55+ products for free.</span></div></section><div class="sc-gKclnd cwkoec sc-evcjhq kblRPD"><button type="button" aria-label="Subscribe" data-test="subscribe-popup-open-mobile">Create free account</button></div></div><div class="sc-gKclnd dwdnee"><div class="sc-gKclnd fBKLaB"></div></div><svg data-test="mobile-menu-popup-open" viewBox="0 0 22 22" width="22" height="22" class="sc-bdvvtL dHnzHm sc-eGPXGI fjoeUL"><use xlink:href="#burger"></use></svg></div></div></div></div></nav></header><main><div class="sc-gKclnd fdTMPZ sc-jYmNlR bkaXYl"><div class="sc-gKclnd lcvOJH"><div data-test="container" class="sc-gKclnd fYleTp"><div data-test="author-bio" class="sc-fTxOGA fQEfGA"><div class="sc-BHvUt cKdoyA"><svg role="img" data-test="author-photo" viewBox="0 0 150 150" width="150" height="150" class="sc-bjeSbO cStPpv"><title>Author Photo</title><defs><clipPath id="star" clipPathUnits="userSpaceOnUse"><path d="M127.666 40.7385C122.995 25.259 113.653 10.4831 101.158 0.280727C100.808 -0.0710794 100.224 -0.0710794 99.7565 0.163458L79.4375 9.4277C61.454 6.0269 43.3537 5.32329 25.9541 11.7731C25.4869 12.0076 25.1366 12.4767 25.1366 12.9458L23.7353 38.7449C11.7074 51.5272 2.2485 67.593 0.0297585 85.0661C-0.0870176 85.5352 0.146535 86.0043 0.613639 86.3561L22.334 101.601C27.005 116.963 36.2303 131.739 48.7254 141.941C49.1925 142.293 49.7764 142.293 50.2435 142.059C54.0971 139.713 67.9934 132.325 70.5625 133.029C88.6628 136.43 106.646 137.133 124.163 130.566C124.63 130.332 124.98 129.863 124.98 129.394L126.265 103.712C138.293 90.9296 147.751 74.8637 149.97 57.5079C150.087 57.0388 149.853 56.4525 149.386 56.218C146 53.8726 131.286 44.3738 127.666 40.7385Z"></path></clipPath></defs><image xlink:href="https://static.semrush.com/blog/uploads/user/e1/40/e140fa015e79adce513bbda5b7084693/2e6754de573956d8a02680d3359befcc.jpeg" x="0" y="0" width="150" height="150" clip-path="url(#star)"></image></svg><h1 data-test="author-name" class="sc-hgKiOD lkrgJT">Padrig Jones</h1><div data-test="author-job" class="sc-fivaXQ jqgHOO">Freelance Senior Content Writer AT <a target="_blank" rel="nofollow" href="https://www.semrush.com">Semrush</a></div><div data-test="author-socials" class="sc-lgarKF hgfjVS"></div></div><p data-test="author-caption" class="sc-hKTqa jJuKjl">Padrig is a freelance copywriter for B2B SaaS and marketing companies, specializing in writing conversion copy and traffic-generating long-form articles. He has over ten years of digital marketing experience and holds a master‘s degree in decision science.</p><div class="sc-gfqkcP dxexPk"><div class="sc-cvlWTT bfvomM"><h5 class="sc-fTQvRK gwSEfb">Expertise</h5><ul class="sc-bUhFKy fgcVrw"><li class="sc-hRMWxn iFrXMo">content strategy</li><li class="sc-hRMWxn iFrXMo">content writing</li><li class="sc-hRMWxn iFrXMo">conversion copywriting</li></ul></div><div class="sc-iukxot fNcOpa"><h5 class="sc-DtmNo iSjZsD">Education</h5><ul class="sc-dwFVFH fSUbzI"><li><div class="sc-gVkuDy jJojFx">University College London</div><div class="sc-hJhJFJ cAZpho">BA in Linguistics</div></li><li><div class="sc-gVkuDy jJojFx">University College London</div><div class="sc-hJhJFJ cAZpho">MSc Cognitive and Decision Science</div></li></ul></div></div></div></div></div><div class="sc-gKclnd kGPOVe"><div data-test="container" class="sc-gKclnd fYleTp"><h2 class="sc-bxDdli eyarLM">Author</h2><div data-test="articles-list-horizontal" class="sc-gKclnd fjSsBM sc-fIosxK fNJGla"><div class="sc-gKclnd hrZfTH"></div><div data-test="columns" class="sc-gKclnd fUZxdz"><div data-test="post-card-horizontal" class="sc-dJjYzT fbTnOy"><div data-test="post-card-item-en" class="sc-gKclnd cFLqxs"><div data-test="image" class="sc-gKclnd erbgih sc-lcepkR fNlObb"><a data-test="image-link" role="link" href="/blog/saas-statistics/"><img src="https://static.semrush.com/blog/uploads/media/84/e1/84e146a5dd5430f39970cd9d49c5a209/2e65e4b46bcc75294527f82730301e2b/saas-statistics.svg" loading="lazy" alt="SaaS Statistics" width="158" height="190"/></a></div><article data-test="content-en" class="sc-cbTzjv fFIojX"><div class="sc-gKclnd hrZfTH"><h3 data-test="text-content" style="word-break:break-word" class="sc-kLwhqv jBxVQT"><a data-test="title" title="60 SaaS Statistics Related to Growth, Challenges, and More" class="sc-htJRVC bRJyQs" href="/blog/saas-statistics/">60 SaaS Statistics Related to Growth, Challenges, and More</a></h3><span data-test="description" class="sc-kLwhqv grpDFk sc-gUQvok faJSPu">The SaaS market is expected to be worth about $819 billion by 2029. Find more SaaS stats in this list.</span><div data-test="meta" class="sc-gKclnd ilcAGm sc-fXeWAj cAoUzj"><div class="sc-gKclnd gbJMau"><div class="sc-hiwPVj KircL"><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/marketing/general-marketing/">General Marketing</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"></div></div></div><span data-test="date" class="sc-kLwhqv jLpOvU sc-hjGZqJ ckmfdN">Nov 14, 2024</span></div></div></article></div></div><div data-test="post-card-horizontal" class="sc-dJjYzT fbTnOy"><div data-test="post-card-item-en" class="sc-gKclnd cFLqxs"><div data-test="image" class="sc-gKclnd erbgih sc-lcepkR ioNOIc"><a data-test="image-link" role="link" href="/blog/ppc-metrics/"><img src="https://static.semrush.com/blog/uploads/media/a1/13/a113aa7521233b167ed8fc832500757e/e37f7c17c0d7ce46d729109cec4cd8e8/ppc-metrics.svg" loading="lazy" alt="PPC Metrics" width="158" height="190"/></a></div><article data-test="content-en" class="sc-cbTzjv fFIojX"><div class="sc-gKclnd hrZfTH"><h3 data-test="text-content" style="word-break:break-word" class="sc-kLwhqv jBxVQT"><a data-test="title" title="9 PPC Metrics to Track & How to Optimize Them" class="sc-htJRVC bRJyQs" href="/blog/ppc-metrics/">9 PPC Metrics to Track & How to Optimize Them</a></h3><span data-test="description" class="sc-kLwhqv grpDFk sc-gUQvok faJSPu">Learn about the 9 PPC metrics you should track and how to optimize them for better campaign performance.</span><div data-test="meta" class="sc-gKclnd ilcAGm sc-fXeWAj cAoUzj"><div class="sc-gKclnd gbJMau"><div class="sc-hiwPVj KircL"><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/marketing/paid-advertising/">Paid Advertising</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"></div></div></div><span data-test="date" class="sc-kLwhqv jLpOvU sc-hjGZqJ ckmfdN">Nov 08, 2024</span></div></div></article></div></div><div data-test="post-card-horizontal" class="sc-dJjYzT fbTnOy"><div data-test="post-card-item-en" class="sc-gKclnd cFLqxs"><div data-test="image" class="sc-gKclnd erbgih sc-lcepkR gZtyME"><a data-test="image-link" role="link" href="/blog/how-to-reply-to-google-reviews/"><img src="https://static.semrush.com/blog/uploads/media/b0/a2/b0a2731508c71fe4dae3e50b90ef0379/2ab69e7fa9cc8063c031aa1de0a1540b/how-to-reply-to-google-reviews.svg" loading="lazy" alt="How to Reply to Google Reviews" width="158" height="190"/></a></div><article data-test="content-en" class="sc-cbTzjv fFIojX"><div class="sc-gKclnd hrZfTH"><h3 data-test="text-content" style="word-break:break-word" class="sc-kLwhqv jBxVQT"><a data-test="title" title="How to Reply to Google Reviews (Tips & Examples)" class="sc-htJRVC bRJyQs" href="/blog/how-to-reply-to-google-reviews/">How to Reply to Google Reviews (Tips & Examples)</a></h3><span data-test="description" class="sc-kLwhqv grpDFk sc-gUQvok faJSPu">Respond to Google reviews like a pro. Learn the best practices for positive and professional interactions.</span><div data-test="meta" class="sc-gKclnd ilcAGm sc-fXeWAj cAoUzj"><div class="sc-gKclnd gbJMau"><div class="sc-hiwPVj KircL"><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/seo/local-seo/">Local SEO</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"></div></div></div><span data-test="date" class="sc-kLwhqv jLpOvU sc-hjGZqJ ckmfdN">Nov 05, 2024</span></div></div></article></div></div><div data-test="post-card-horizontal" class="sc-dJjYzT fbTnOy"><div data-test="post-card-item-en" class="sc-gKclnd cFLqxs"><div data-test="image" class="sc-gKclnd erbgih sc-lcepkR kZsXAA"><a data-test="image-link" role="link" href="/blog/google-ads-statistics/"><img src="https://static.semrush.com/blog/uploads/media/51/22/5122b4c263f1ba94b53bea49a9a60ad7/2ae94ca6c2a8cf25385925eb060f2de3/google-ads-statistics.svg" loading="lazy" alt="Google Ads Statistics" width="158" height="190"/></a></div><article data-test="content-en" class="sc-cbTzjv fFIojX"><div class="sc-gKclnd hrZfTH"><h3 data-test="text-content" style="word-break:break-word" class="sc-kLwhqv jBxVQT"><a data-test="title" title="36 Google Ads Statistics You Should Know" class="sc-htJRVC bRJyQs" href="/blog/google-ads-statistics/">36 Google Ads Statistics You Should Know</a></h3><span data-test="description" class="sc-kLwhqv grpDFk sc-gUQvok faJSPu">Discover the latest Google Ads statistics. Stay ahead with industry-specific data and trend forecasts.</span><div data-test="meta" class="sc-gKclnd ilcAGm sc-fXeWAj cAoUzj"><div class="sc-gKclnd gbJMau"><div class="sc-hiwPVj KircL"><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/marketing/paid-advertising/">Paid Advertising</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"></div></div></div><span data-test="date" class="sc-kLwhqv jLpOvU sc-hjGZqJ ckmfdN">Nov 04, 2024</span></div></div></article></div></div></div><div class="sc-gKclnd egTjst"><span data-test="button-link-animated" class="sc-hBUSln sc-fotOHu sc-fFeiMQ kEzZZv jLNvXd lfpzdR"><a data-test="load-more" class="sc-gsDKAQ kKJrna SLink" href="/blog/user/padrig-jones/?page=2">Load more articles</a></span></div></div></div></div></div></main><div data-test="wrapper-for-footer" class="sc-gKclnd hrZfTH"></div></div></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"locale":"en","canonicalSubdomain":"www","breakpoint":{"isPhone":false,"isTablet":false,"isDesktop":true},"categoriesTree":[{"id":1,"name":"SEO","slug":"seo","lang":"en","description":"Search engine optimization is the backbone of any digital marketing strategy. From SEO basics to keyword research to link building, here is everything you need to know to create an organic search strategy for your website.","productWidget":null,"customProductWidgetId":null,"children":[{"id":338,"name":"General SEO","slug":"general-seo","lang":"en","description":"Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":8,"name":"Keyword Research","slug":"keyword-research","lang":"en","description":"Keyword research is essential for understanding what your audience is searching for online. Learn the basics, find the best tools, and master strategies from experts to improve your website‘s search engine ranking and visibility.","productWidget":"keywordOverview","customProductWidgetId":3,"children":[]},{"id":153,"name":"On-page SEO","slug":"on-page-seo","lang":"en","description":"On-page SEO is the key to making your web pages more relevant and user-friendly for both users and search engines. Learn how to apply the latest techniques, tools, and best practices from the top on-page SEO experts.","productWidget":"keywordOverview","customProductWidgetId":3,"children":[]},{"id":7,"name":"Link Building","slug":"link-building","lang":"en","description":"Link building is one of the most effective SEO strategies to boost your website’s performance. Check out these resources and learn how to build high-quality links from the best link-building experts.","productWidget":"backlinksAnalytics","customProductWidgetId":1,"children":[]},{"id":6,"name":"Local SEO","slug":"local-seo","lang":"en","description":"Local SEO is essential for businesses targeting specific areas. Dive into expert tips, tools, and best practices to boost your local online presence and connect effectively with your community.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":5,"name":"Technical SEO","slug":"technical-seo","lang":"en","description":"Technical SEO is key to helping search engines find, crawl, and index the pages on your site. Check out these resources to learn how to improve your site’s speed, crawlability, indexability, and more.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]}]},{"id":24,"name":"Marketing","slug":"marketing","lang":"en","description":"Explore the world of marketing with insights for beginners and experts alike. Uncover effective strategies, cutting-edge tools, and tips from industry leaders to elevate your marketing game and achieve success.","productWidget":null,"customProductWidgetId":null,"children":[{"id":339,"name":"General Marketing","slug":"general-marketing","lang":"en","description":"Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":11,"name":"Content","slug":"content","lang":"en","description":"Content is at the heart of effective online communication. Explore the fundamentals of content creation, blogging tips, and effective storytelling to boost your online presence and engage your audience.","productWidget":"keywordOverview","customProductWidgetId":3,"children":[{"id":166,"name":"Content Creation","slug":"content-creation","lang":"en","description":"Content creation requires research and development before you put words on the page. Get content creations tips and more by reading our blog posts.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]}]},{"id":15,"name":"Social Media","slug":"social-media","lang":"en","description":"Social media is key for your online presence. Learn the fundamentals, tips, and strategies for effective social media marketing to boost your online presence and engage with your audience.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":340,"name":"Competitor Intelligence \u0026 Research","slug":"competitor-intelligence-and-research","lang":"en","description":"Discover how to gain a competitive edge in your industry. Learn the basics of competitor analysis, market research, and strategic insights for effective business growth.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":341,"name":"AI","slug":"ai","lang":"en","description":"AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":342,"name":"Paid Advertising","slug":"paid-advertising","lang":"en","description":"Paid advertising is a powerful way to promote your business online. Explore our resources and discover effective strategies from advertising experts to maximize your ROI.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":343,"name":"Video Marketing","slug":"video-marketing","lang":"en","description":"Video marketing is a powerful tool in today‘s digital landscape. Learn the essentials, from video creation to promotion, and boost your brand‘s online presence with engaging visual content.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":9,"name":"Ecommerce","slug":"ecommerce","lang":"en","description":"Whether you‘re new to e-commerce or a seasoned pro, these resources offer valuable insights to boost your online store’s success. Explore tips, tools, and strategies from our experts.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":164,"name":"Analytics","slug":"analytics","lang":"en","description":"Analytics is vital for gaining insights from your data. Discover the fundamentals, top tools, and expert techniques to enhance your website‘s performance tracking and decision-making.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]}]},{"id":21,"name":"News \u0026 Research","slug":"news","lang":"en","description":"Stay informed with the latest news and research in the digital world. Explore insights, trends, and expert analysis to stay ahead in the ever-changing landscape of online marketing and SEO.","productWidget":null,"customProductWidgetId":null,"children":[{"id":344,"name":"Original Research \u0026 Studies","slug":"original-research-and-studies","lang":"en","description":"Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":33,"name":"Industry News","slug":"industry-news","lang":"en","description":"Keep up with the latest trends and updates in digital marketing with industry news. Discover what’s new, what’s working, and what’s changing in the online world to stay ahead of the curve and grow your business.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]}]}],"articles":[{"id":11088,"url":"saas-statistics","lang":"en","title":"60 SaaS Statistics Related to Growth, Challenges, and More","preview":"The SaaS market is expected to be worth about $819 billion by 2029. Find more SaaS stats in this list.","previewImage":"https://static.semrush.com/blog/uploads/media/84/e1/84e146a5dd5430f39970cd9d49c5a209/2e65e4b46bcc75294527f82730301e2b/saas-statistics.svg","altPreviewImage":"SaaS Statistics","category":{"id":339,"name":"General Marketing","slug":"general-marketing","lang":"en","description":"Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.","metaTitle":"General Marketing - Semrush Blog","metaDescription":"Improve your marketing skills with expert insights. Discover tips, tools, and trends to boost your campaigns.","parent":{"id":24,"name":"Marketing","slug":"marketing","lang":"en","description":"Explore the world of marketing with insights for beginners and experts alike. Uncover effective strategies, cutting-edge tools, and tips from industry leaders to elevate your marketing game and achieve success.","metaTitle":"Marketing - Semrush Blog","metaDescription":"Marketing is the key to business growth and success. Discover expert tips and insights to boost your efforts.","parent":null,"template":"category-default","productWidget":null,"customProductWidgetId":null,"children":[]},"children":[],"template":"subcategory-default","productWidget":"domainOverview","customProductWidgetId":2},"isHot":false,"background":"purpleIllust","publishedAt":1731595560000,"editedAt":"","author":{"id":205747137,"alias":"padrig-jones","name":"Padrig Jones","photo":"https://static.semrush.com/blog/uploads/user/e1/40/e140fa015e79adce513bbda5b7084693/2e6754de573956d8a02680d3359befcc.jpeg","photoMask":"star","company":"Semrush","position":"Freelance Senior Content Writer","bio":"Padrig is a freelance copywriter for B2B SaaS and marketing companies, specializing in writing conversion copy and traffic-generating long-form articles. He has over ten years of digital marketing experience and holds a master‘s degree in decision science.","socials":{"webSite":"https://www.semrush.com","twitter":"","facebook":"","instagram":"","linkedin":"https://www.linkedin.com/in/padrigjones/"},"isPublic":true,"expertise":["content strategy","content writing","conversion copywriting"],"education":[{"establishment":"University College London","degree":"BA in Linguistics","link":null},{"establishment":"University College London","degree":"MSc Cognitive and Decision Science","link":null}]},"timeToRead":7,"alternates":[]},{"id":11078,"url":"ppc-metrics","lang":"en","title":"9 PPC Metrics to Track \u0026 How to Optimize Them","preview":"Learn about the 9 PPC metrics you should track and how to optimize them for better campaign performance.","previewImage":"https://static.semrush.com/blog/uploads/media/a1/13/a113aa7521233b167ed8fc832500757e/e37f7c17c0d7ce46d729109cec4cd8e8/ppc-metrics.svg","altPreviewImage":"PPC Metrics","category":{"id":342,"name":"Paid Advertising","slug":"paid-advertising","lang":"en","description":"Paid advertising is a powerful way to promote your business online. Explore our resources and discover effective strategies from advertising experts to maximize your ROI.","metaTitle":"Paid Advertising - Semrush Blog","metaDescription":"Maximize your reach with paid advertising. Discover strategies for driving targeted traffic and boosting ROI.","parent":{"id":24,"name":"Marketing","slug":"marketing","lang":"en","description":"Explore the world of marketing with insights for beginners and experts alike. Uncover effective strategies, cutting-edge tools, and tips from industry leaders to elevate your marketing game and achieve success.","metaTitle":"Marketing - Semrush Blog","metaDescription":"Marketing is the key to business growth and success. Discover expert tips and insights to boost your efforts.","parent":null,"template":"category-default","productWidget":null,"customProductWidgetId":null,"children":[]},"children":[],"template":"subcategory-default","productWidget":"domainOverview","customProductWidgetId":2},"isHot":false,"background":"yellowIllust","publishedAt":1731067260000,"editedAt":"","author":{"id":205747137,"alias":"padrig-jones","name":"Padrig Jones","photo":"https://static.semrush.com/blog/uploads/user/e1/40/e140fa015e79adce513bbda5b7084693/2e6754de573956d8a02680d3359befcc.jpeg","photoMask":"star","company":"Semrush","position":"Freelance Senior Content Writer","bio":"Padrig is a freelance copywriter for B2B SaaS and marketing companies, specializing in writing conversion copy and traffic-generating long-form articles. He has over ten years of digital marketing experience and holds a master‘s degree in decision science.","socials":{"webSite":"https://www.semrush.com","twitter":"","facebook":"","instagram":"","linkedin":"https://www.linkedin.com/in/padrigjones/"},"isPublic":true,"expertise":["content strategy","content writing","conversion copywriting"],"education":[{"establishment":"University College London","degree":"BA in Linguistics","link":null},{"establishment":"University College London","degree":"MSc Cognitive and Decision Science","link":null}]},"timeToRead":11,"alternates":[]},{"id":8629,"url":"how-to-reply-to-google-reviews","lang":"en","title":"How to Reply to Google Reviews (Tips \u0026 Examples)","preview":"Respond to Google reviews like a pro. Learn the best practices for positive and professional interactions.","previewImage":"https://static.semrush.com/blog/uploads/media/b0/a2/b0a2731508c71fe4dae3e50b90ef0379/2ab69e7fa9cc8063c031aa1de0a1540b/how-to-reply-to-google-reviews.svg","altPreviewImage":"How to Reply to Google Reviews","category":{"id":6,"name":"Local SEO","slug":"local-seo","lang":"en","description":"Local SEO is essential for businesses targeting specific areas. Dive into expert tips, tools, and best practices to boost your local online presence and connect effectively with your community.","metaTitle":"Local SEO - Semrush Blog","metaDescription":"Local SEO unlocks business potential in specific local areas. Discover essential strategies and tips here.","parent":{"id":1,"name":"SEO","slug":"seo","lang":"en","description":"Search engine optimization is the backbone of any digital marketing strategy. From SEO basics to keyword research to link building, here is everything you need to know to create an organic search strategy for your website.","metaTitle":"SEO - Semrush Blog","metaDescription":"Search engine optimization is the foundation of any digital marketing strategy. Here is everything you need to know.","parent":null,"template":"category-default","productWidget":null,"customProductWidgetId":null,"children":[]},"children":[],"template":"subcategory-default","productWidget":"domainOverview","customProductWidgetId":2},"isHot":false,"background":"pinkIllust","publishedAt":1730821980000,"editedAt":"","author":{"id":205747137,"alias":"padrig-jones","name":"Padrig Jones","photo":"https://static.semrush.com/blog/uploads/user/e1/40/e140fa015e79adce513bbda5b7084693/2e6754de573956d8a02680d3359befcc.jpeg","photoMask":"star","company":"Semrush","position":"Freelance Senior Content Writer","bio":"Padrig is a freelance copywriter for B2B SaaS and marketing companies, specializing in writing conversion copy and traffic-generating long-form articles. He has over ten years of digital marketing experience and holds a master‘s degree in decision science.","socials":{"webSite":"https://www.semrush.com","twitter":"","facebook":"","instagram":"","linkedin":"https://www.linkedin.com/in/padrigjones/"},"isPublic":true,"expertise":["content strategy","content writing","conversion copywriting"],"education":[{"establishment":"University College London","degree":"BA in Linguistics","link":null},{"establishment":"University College London","degree":"MSc Cognitive and Decision Science","link":null}]},"timeToRead":9,"alternates":[]},{"id":8398,"url":"google-ads-statistics","lang":"en","title":"36 Google Ads Statistics You Should Know","preview":"Discover the latest Google Ads statistics. Stay ahead with industry-specific data and trend forecasts.","previewImage":"https://static.semrush.com/blog/uploads/media/51/22/5122b4c263f1ba94b53bea49a9a60ad7/2ae94ca6c2a8cf25385925eb060f2de3/google-ads-statistics.svg","altPreviewImage":"Google Ads Statistics","category":{"id":342,"name":"Paid Advertising","slug":"paid-advertising","lang":"en","description":"Paid advertising is a powerful way to promote your business online. Explore our resources and discover effective strategies from advertising experts to maximize your ROI.","metaTitle":"Paid Advertising - Semrush Blog","metaDescription":"Maximize your reach with paid advertising. Discover strategies for driving targeted traffic and boosting ROI.","parent":{"id":24,"name":"Marketing","slug":"marketing","lang":"en","description":"Explore the world of marketing with insights for beginners and experts alike. Uncover effective strategies, cutting-edge tools, and tips from industry leaders to elevate your marketing game and achieve success.","metaTitle":"Marketing - Semrush Blog","metaDescription":"Marketing is the key to business growth and success. Discover expert tips and insights to boost your efforts.","parent":null,"template":"category-default","productWidget":null,"customProductWidgetId":null,"children":[]},"children":[],"template":"subcategory-default","productWidget":"domainOverview","customProductWidgetId":2},"isHot":false,"background":"blueIllust","publishedAt":1730712420000,"editedAt":"","author":{"id":205747137,"alias":"padrig-jones","name":"Padrig Jones","photo":"https://static.semrush.com/blog/uploads/user/e1/40/e140fa015e79adce513bbda5b7084693/2e6754de573956d8a02680d3359befcc.jpeg","photoMask":"star","company":"Semrush","position":"Freelance Senior Content Writer","bio":"Padrig is a freelance copywriter for B2B SaaS and marketing companies, specializing in writing conversion copy and traffic-generating long-form articles. He has over ten years of digital marketing experience and holds a master‘s degree in decision science.","socials":{"webSite":"https://www.semrush.com","twitter":"","facebook":"","instagram":"","linkedin":"https://www.linkedin.com/in/padrigjones/"},"isPublic":true,"expertise":["content strategy","content writing","conversion copywriting"],"education":[{"establishment":"University College London","degree":"BA in Linguistics","link":null},{"establishment":"University College London","degree":"MSc Cognitive and Decision Science","link":null}]},"timeToRead":9,"alternates":[]}],"articlesCount":19,"limit":4,"author":{"id":205747137,"alias":"padrig-jones","name":"Padrig Jones","photo":"https://static.semrush.com/blog/uploads/user/e1/40/e140fa015e79adce513bbda5b7084693/2e6754de573956d8a02680d3359befcc.jpeg","photoMask":"star","company":"Semrush","position":"Freelance Senior Content Writer","bio":"Padrig is a freelance copywriter for B2B SaaS and marketing companies, specializing in writing conversion copy and traffic-generating long-form articles. He has over ten years of digital marketing experience and holds a master‘s degree in decision science.","socials":{"webSite":"https://www.semrush.com","twitter":"","facebook":"","instagram":"","linkedin":"https://www.linkedin.com/in/padrigjones/"},"isPublic":true,"expertise":["content strategy","content writing","conversion copywriting"],"education":[{"establishment":"University College London","degree":"BA in Linguistics","link":null},{"establishment":"University College London","degree":"MSc Cognitive and Decision Science","link":null}]},"isBot":false,"isUser":true,"profile":null,"hasToken":false,"urlsFromRequest":{"rootUrl":"https://www.semrush.com/","blogUrl":"https://www.semrush.com/blog/","articleUrl":"https://www.semrush.com/blog/undefined/","articleUrlForSocial":"https://www.semrush.com/blog/undefined/"},"localizationMessages":{"+DgkQi":"Get trial","+k5t/y":"Contributor","+wJa4Z":"No results found for","/QFBtC":"Competitor analysis, keyword research, website audit, advertising and social media, and more.","1LeIud":"Find articles","1aSaAi":"Try rephrasing keywords or using synonyms.","1tYgEc":"Audit your local listings","2x9iv+":"Subscribe to learn more about {theme}","3mvL2Q":"and","5ahCYq":"Boost your digital marketing efforts","6cN5Tc":"\u003cbold\u003e Sorry :( \u003c/bold\u003e Something went wrong. Try again later.","747Ii7":"No articles yet!","7BAmZU":"Want to know which websites saw the most traffic growth in your industry? Not sure why your SEO strategy doesn’t work? Or simply looking for SEO tips? Subscribe to our newsletter to receive updates on the content you care about.","7K4RB/":"return to main","7gIcWq":"read","7ttw7u":"Perform competitor analyses","7z1zi8":"Boost SEO results with powerful keyword research","95K2H1":"\u003cbold\u003eYeah!\u003c/bold\u003e You’ve successfully subscribed to a newsletter","9xQX7+":"And much more!","AzmHxY":"Load more articles","Bh/2nk":"Make online marketing easy with:","BsX17Q":"Create a free account to:","EToa2g":"Give me the latest news!","FZwjf1":"Ensure words are spelled correctly.","Fj2Z84":"Our subject matter experts have reviewed this article to ensure it meets the highest standard for accurate information and guidance. Learn more about our \u003clink\u003eeditorial standards and process\u003c/link\u003e.","GOKRyc":"Contributors:","JhwvWK":"Track keyword rankings","Ju7j88":"Expertise","L47zy5":"By clicking “Subscribe” you agree to Semrush \u003clinkToPrivacy\u003ePrivacy Policy\u003c/linkToPrivacy\u003e and consent to Semrush using your contact data for newsletter purposes","Nx2Itm":"Do keyword research","OKhRC6":"Share","Pkwzq9":"More on this","QMgO7V":"Enter keyword","R3KVw9":"Find Keyword Ideas in Seconds","ShH/MK":"Create free account","TI1cUi":"Category articles list empty","VMramV":"Run a technical site audit","VqEfQJ":"{minutesCount, plural, =0 {min} =1 {min} =2 {min} other {min}}","WnQ/AZ":"Contact us","XWEeEU":"Try more general keywords.","ZV1NMf":"Manage social media accounts","aCsnCz":"Contributor:","asUsjV":"Expert reviewed","awyJvR":"Create Free Account","br6i3V":"TABLE OF CONTENTS","cMtR7y":"Editors' Choice","eIrpha":"Search result for:","gczcC5":"Subscribe","gjyzc7":"Table of contents","jtygmI":"Education","mexetp":"Unlimited access for 7 days. 55+ tools.","nONnTw":"Your email","oCFQeg":"Make your queries as concise as possible.","qQvXcc":"Get 55+ tools to improve SEO, content marketing and competitive research","ql72yh":"Main page /","qn9kC1":"Newsletter Semrush banner","s5KdC2":"Suggestions:","tWkQ2J":"Author","u0UOSD":"Take a free trial to:","wgtTJe":"Don’t miss out. Try 55+ products for free.","wmSls4":"Free Keyword Research Tool","xmcVZ0":"Search","yd28xR":"Get free trial"},"contributorArticles":[],"contributorArticlesCount":0,"_sentryTraceData":"db4541ffa0f44612b1e2deeb994939c7-40c4191c5d556101-0","_sentryBaggage":"sentry-environment=production,sentry-release=201003fc,sentry-public_key=5bb816dd473f4faca8e40cbc7e8b0906,sentry-trace_id=db4541ffa0f44612b1e2deeb994939c7,sentry-sampled=false"},"__N_SSP":true},"page":"/user/[id]","query":{"id":"padrig-jones"},"buildId":"semrush-blog","assetPrefix":"//static.semrush.com/blog/blog/201003fc","runtimeConfig":{"GA_TRACKING_ID":"UA-6197637-22","GTAG_TRACKING_ID":"GTM-5K82J2","stage":"production","isProd":true,"isPreprod":false,"apiPublic":"https://www.semrush.com","appUrl":"https://semfront-prod.k1.semrush.net","cookieName":"sso_token","sentryConfig":{"dsn":"https://5bb816dd473f4faca8e40cbc7e8b0906@www.semrush.com/_sentry/193","enabled":true,"environment":"production","release":"201003fc","tracesSampleRate":0.3,"debug":false},"locales":["en","es","de","fr","it","pt","ja"],"forceSubdomain":false},"isFallback":false,"isExperimentalCompile":false,"dynamicIds":[73078],"gssp":true,"locale":"en","locales":["en","de","es","fr","it","pt","ja"],"defaultLocale":"en","scriptLoader":[]}</script><noscript><link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;700&display=swap" media="all"/></noscript></body></html>