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A Starter Guide to Pay-Per-Click Marketing</a></h2><p data-test="preview-text" class="sc-kLwhqv bEHbNw">PPC stands for pay-per-click, a digital advertising model where you pay each time your ads are clicked.</p><div class="sc-gKclnd hpzLIh"><span data-test="date"> Nov 13, 2024</span><strong data-test="category" class="sc-cCcXHH lfnqvS"><a data-test="category-link" target="_blank" href="/blog/category/paid-advertising/">Paid Advertising</a></strong> <span data-test="time-to-read">14 min read</span></div></div></div></div></article><div data-test="template-main-default" class="sc-gKclnd KTpYf sc-bxDdli dIbEXE"><div class="sc-iJKOTD OPZXU"><div data-test="container" class="sc-gKclnd fYleTp"><div data-test="articles-list-top" id="articles-top" class="sc-gKclnd fjSsBM sc-bjeSbO etCRt"><div class="sc-gKclnd hrZfTH"></div><div data-test="columns" class="sc-gKclnd fUZxdz"><div data-test="post-card-large" class="sc-dJjYzT jnHwXF"><div data-test="post-card-item-en" class="sc-gKclnd fkjnGA"><div data-test="image" class="sc-gKclnd fgdzyT sc-lcepkR kZsXAA"><a data-test="image-link" role="link" href="/blog/content-marketing-best-practices/"><img src="https://static.semrush.com/blog/uploads/media/4a/f4/4af417c36a361e594dd945946bc54a4b/content-marketing-best-practices.svg" loading="lazy" alt="Content Marketing Best Practices" width="310" height="250"/></a></div><article data-test="content-en" class="sc-bUhFKy gekoyX"><div class="sc-gKclnd bMmvMN"><div class="sc-hiwPVj KircL"><p data-test="category" class="sc-kLwhqv kATUME sc-ehCJOs fYCIKH"><a target="_blank" href="/blog/category/marketing/content/">Content</a></p><div class="sc-gKclnd fyNSGz sc-eJwWfJ bdCiYc"><span data-test="time-to-read" class="sc-kLwhqv fcepCO">13 min read</span></div></div></div><div class="sc-gKclnd rcMHh"><h3 data-test="text-content" style="word-break:break-word" class="sc-kLwhqv iWvvai"><a data-test="title" title="The Ultimate Guide to Content Marketing Best Practices" class="sc-fTQvRK hfRAHt" href="/blog/content-marketing-best-practices/">The Ultimate Guide to Content Marketing Best Practices</a></h3><span data-test="description" class="sc-kLwhqv hDBCud sc-fTxOGA fltcqA">Our content marketing best practices include defining your messaging and building a team. 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