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IAB | Driving Business with Data Science

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class="menu-iab-global-network custom-link"><a href="https://www.iab.com/iab-global-network-worldwide-members/" class="iab-meganav-el">IAB Global Network</a></ul></div></div><div class="features"><ul class="uk-list"><li><a class="iab-meganav-el feature" href="https://www.iab.com/member-directory/"><div class="feature-thumbnail"><img src="https://www.iab.com/wp-content/uploads/2024/01/member-directory-2-scaled-1024x683.jpg" alt="Member Directory" style="object-position: 67.75% 24.33%" /></div><div class="feature-title">Member Directory</div></a></li><li><a class="iab-meganav-el feature" href="https://www.iab.com/iab-global-network-worldwide-members/"><div class="feature-thumbnail"><img src="https://www.iab.com/wp-content/uploads/2023/12/iab-global-network-worldwide-members-2.png" alt="IAB Global Network: Worldwide Members" style="" /></div><div class="feature-title">IAB Global Network: Worldwide Members</div></a></li><li><a class="iab-meganav-el feature" 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<!-- begin alert banner --> <!-- end alert banner --> <!-- begin image header --> <div class="event__header event__header-simple uk-padding-large uk-padding-remove-top uk-padding-remove-bottom uk-margin-bottom " > <!-- title and details --> <div class="event__header__text-holder"> <div class="event__header__text"> <div class="module-description-text text-gray uk-text-uppercase"> <!-- type and location --> Training - Online </div> <div class="headline-and-sharing uk-overflow-hidden"> <!-- title --> <h1 class="event__header__text__title module-headline-primary">Driving Business with Data Science</h1> <!-- Sharing options --> <div class="module-sharing-actions"> <div class="article-actions module-sharing-actions__container uk-width-auto "> <a class="module-sharing-actions__action uk-link-reset uk-visible@m" href="#" hidden target="_blank" title=""> <span class="iabicon-download2 module-sharing-actions__icon second"></span> </a> <div class="uk-display-inline"> <a 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class="register-and-pricing--ctas"> <!-- begin register (right column) --> <div class="register-now-button"> <form class="cart iab-single-add-to-cart"> <div class="quantity"> <label class="screen-reader-text" for="quantity_674670a6b8578">Driving Business with Data Science quantity</label> <input type="number" id="quantity_674670a6b8578" class="input-text qty text" step="1" min="1" max="" name="quantity" value="1" title="Qty" size="4" placeholder="" inputmode="numeric" /> </div> <div id='wqb_btn'> <button type='button' title='Decrease quantity' class='minus qty' onclick='wqb_action(0,-1)'>-</button> <button type='button' title='Increase quantity' class='plus qty' onclick='wqb_action(0,1)'>+</button> </div> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script type='text/javascript'> function wqb_init_prd() { var qty=document.getElementsByName('quantity'); if(!qty) return; if(qty[0].type=='hidden') 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uk-height-large"> <img src="https://www.iab.com/wp-content/uploads/2021/01/driving-business-with-data-science-2-scaled.jpg" alt="Driving Business with Data Science" class="banner-image" style="object-fit: cover; height: 100%; object-position: 62.81% 54.47%"> </div> <!-- end image header --> <!-- begin mobile toc --> <div class="uk-hidden@s mobile-toc"> <div class="article-index" id="article-index-id"><ul class="agenda-speaker-name-text"></ul></div> </div> <!-- end mobile toc --> <!-- end event general header --> <!-- begin event body / modules / tabbed pages --> <div class="uk-container-xlarge event__body" id="iab-event-modules"> <div> <!-- newsfronts --> <!-- main --> <div class="module-event-body uk-padding-large uk-padding-remove-top uk-padding-remove-bottom uk-grid"> <div class="uk-width-1-3 uk-width-1-4@l uk-visible@s"> <!-- principal sponsor --> <!-- toc (desktop & tablet) --> <div class="desktop-toc article-index uk-flex-auto" id="article-index-id"><ul class="toc-ul"></ul></div> </div> <!-- body --> <div class=" uk-width-expand "> <h3 class="toc uk-hidden">Overview</h3> <span class="description-full"> <p>All media professionals, not just analysts, must have an understanding of the fundamentals of data science to thrive in a data-driven world. This online course demystifies data science so you can think like a data scientist and develop business strategies with a data-first mindset. You&#8217;ll be prepared to solve everyday business problems with data science and understand the tools available to you to intelligently use data and ultimately, drive your bottom line.</p> </span> </div> </div> <!-- discussion topics --> <div class="module-discussion-topics" id="module-discussion-topics"> <div class="discussion-topics uk-flex uk-flex-column"> <div class="module-subtitle">Discussion Topics</div> <ul class="uk-flex uk-flex-wrap"> <li class="primary-link-black-small"> <h5> Understand the applications of big data and data science </h5> </li> <li class="primary-link-black-small"> <h5> Apply data science in order to advance business objectives </h5> </li> <li class="primary-link-black-small"> <h5> Foster a data scientist mindset in your current role </h5> </li> <li class="primary-link-black-small"> <h5> Speak to organizational challenges and best practices when implementing data science </h5> </li> <li class="primary-link-black-small"> <h5> Help you add more value to your current organization and clients </h5> </li> </ul> </div> </div> <!-- who should attend --> <div class="module-whoshouldattend" id="module-whoshouldattend"> <div class="whoshouldattend uk-flex uk-flex-column"> <div class="module-subtitle uk-padding uk-padding-remove-left uk-padding-remove-bottom">Who Should Register</div> <ul class="uk-flex uk-flex-wrap"> <li class="whoshouldattend--bullet uk-width-1-2@l uk-padding uk-padding-large uk-padding-remove-left uk-padding-remove-top"> Leaders looking to build a data science team or implement data analytics within their organization </li> <li class="whoshouldattend--bullet uk-width-1-2@l uk-padding uk-padding-large uk-padding-remove-left uk-padding-remove-top"> Brand marketers looking for ways to utilize data to enhance their business strategies </li> <li class="whoshouldattend--bullet uk-width-1-2@l uk-padding uk-padding-large uk-padding-remove-left uk-padding-remove-top"> Agency representatives planning to use data science-based approaches in their campaigns </li> <li class="whoshouldattend--bullet uk-width-1-2@l uk-padding uk-padding-large uk-padding-remove-left uk-padding-remove-top"> Employees of publishers and platforms looking to navigate big data best practices </li> </ul> </div> </div> </div> </div> <!-- end event body / modules --> <!-- begin related content --> <div class="uk-container-xlarge uk-background-secondary uk-visible@s uk-margin-large-top"> </div> <!-- end related content --> <!-- begin contact module --> <div id="contact-form-modal" uk-modal> <div class="uk-modal-dialog uk-modal-body"> <h3 style="margin-left: 0;">Contact Us</h3> <button class="uk-modal-close-default" type="button" aria-label="Close" uk-close></button> <div uk-grid> <div class="uk-width-3-4@m"> <div id="iabHubspotId_40b36503-b29e-4693-b383-2bb503df0198" > <div> <script type="text/javascript"> if (!window.oneTrustBootstrapped) { window.oneTrustBootstrapped = {}; } window.oneTrustBootstrapped["40b36503-b29e-4693-b383-2bb503df0198"] = false; // check if the user is in the EEA or UK and if OK, show the form window.addEventListener("OneTrustGroupsUpdated", handleHubspotFormThroughOneTrust); // OneTrustGroupsUpdated apparently doesn't always fire. So, attempt to also attach an event to domready. window.addEventListener("DOMContentLoaded", handleHubspotFormThroughOneTrust); // since OneTrustGroupsUpdated doesn't seem to fire sometimes, set a last-ditch-effort fallback setTimeout(handleHubspotFormThroughOneTrust, 5000); // check if the user is in the EEA or UK and if OK, show the form function handleHubspotFormThroughOneTrust(e) { console.info('OneTrustGroupsUpdated', e.detail); // if we've already bootstrapped, cancel if (window.oneTrustBootstrapped["40b36503-b29e-4693-b383-2bb503df0198"]) { console.info('OneTrustGroupsUpdated already bootstrapped for', '40b36503-b29e-4693-b383-2bb503df0198', 'canceling'); return; } var canShowHubspotForm = OnetrustActiveGroups && OnetrustActiveGroups.includes("C0004"); if (!canShowHubspotForm) return handleEEAUKFallbackMessage(); // console.info("requested hsforms load"); (() => { const script = document.createElement("script"); script.setAttribute("type", "text/javascript"); script.src = "https://js.hsforms.net/forms/v2.js"; 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