CINXE.COM
Drug, Diagnostic and Device Launch & Deployment Strategies
<!DOCTYPE html> <html lang="en" dir="ltr" prefix="content: http://purl.org/rss/1.0/modules/content/ dc: http://purl.org/dc/terms/ foaf: http://xmlns.com/foaf/0.1/ og: http://ogp.me/ns# rdfs: http://www.w3.org/2000/01/rdf-schema# schema: http://schema.org/ sioc: http://rdfs.org/sioc/ns# sioct: http://rdfs.org/sioc/types# skos: http://www.w3.org/2004/02/skos/core# xsd: http://www.w3.org/2001/XMLSchema# "> <head> <meta charset="utf-8" /> <style id="gutenberg-palette">:root .has-orange-color{color:#EB3300}:root .has-orange-background-color{background-color:#EB3300}:root .has-gold-color{color:#FF9E1B}:root .has-gold-background-color{background-color:#FF9E1B}:root .has-dark-gray-color{color:#63666A}:root .has-dark-gray-background-color{background-color:#63666A}:root .has-light-gray-color{color:#BBBCBC}:root .has-light-gray-background-color{background-color:#BBBCBC}:root .has-light-gray-2-color{color:#D8D8D8}:root .has-light-gray-2-background-color{background-color:#D8D8D8}:root .has-light-gray-3-color{color:#FAF9F9}:root .has-light-gray-3-background-color{background-color:#FAF9F9}:root .has-light-orange-color{color:#FF671F}:root .has-light-orange-background-color{background-color:#FF671F}:root .has-navy-color{color:#002E5D}:root .has-navy-background-color{background-color:#002E5D}:root .has-dark-red-color{color:#A6192E}:root .has-dark-red-background-color{background-color:#A6192E}:root .has-blue-color{color:#0076A5}:root .has-blue-background-color{background-color:#0076A5}:root .has-white-color{color:#FFFFFF}:root .has-white-background-color{background-color:#FFFFFF}:root .has-black-color{color:#000000}:root .has-black-background-color{background-color:#000000}</style> <meta name="description" content="Syneos Health Deployment Solutions will shorten your drug, diagnostic or device launch readiness time while augmenting your commercial go-to-market strategy." /> <meta name="abstract" content="Syneos Health Deployment Solutions will shorten your drug, diagnostic or device launch readiness time while augmenting your commercial go-to-market strategy." /> <meta name="keywords" content="Drug launch strategies, deployment solutions" /> <meta name="robots" content="index, follow" /> <link rel="canonical" href="https://www.syneoshealth.com/solutions/commercial-delivery/deployment-solutions" /> <meta name="google-site-verification" content="W7E6EckWyGJyvHLnYDszXNQotSRjEQrAgpUoFw4aqCQ" /> <meta name="Generator" content="Drupal 9 (https://www.drupal.org)" /> <meta name="MobileOptimized" content="width" /> <meta name="HandheldFriendly" content="true" /> <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no" /> <script type="application/ld+json">{ "@context": "https://schema.org", "@graph": [ { "@type": "WebPage", "@id": "webpage", "author": { "@type": "Organization", "@id": "Syneos Health", "name": "Syneos Health", "url": "https://www.syneoshealth.com", "logo": { "@type": "ImageObject", "url": "https://www.syneoshealth.com/themes/custom/bootstrap_syneos_sass/logo.svg" } } }, { "@type": "WebSite", "@id": "syneoshealth.com", "name": "Syneos Health", "url": "https://www.syneoshealth.com", "publisher": { "@type": "MedicalOrganization", "@id": "syneoshealth.com", "name": "Syneos Health", "url": "https://www.syneoshealth.com", "logo": { "@type": "ImageObject", "url": "https://www.syneoshealth.com/themes/custom/bootstrap_syneos_sass/logo.svg" } } } ] }</script> <meta http-equiv="x-ua-compatible" content="ie=edge" /><script type="text/javascript">(window.NREUM||(NREUM={})).init={privacy:{cookies_enabled:true},ajax:{deny_list:["bam.nr-data.net"]},distributed_tracing:{enabled:true}};(window.NREUM||(NREUM={})).loader_config={agentID:"1588831357",accountID:"3185927",trustKey:"3185927",xpid:"VwcPVF9RDxABUVZRAgQPXlEI",licenseKey:"NRJS-aaae99226ce3b76ac6a",applicationID:"1573558859"};;/*! 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The next generation selling model requires a partner with deep strategic insights and broader, integrated clinical and commercial expertise.</p> <div class="wp-block-sh-two-column-highlight btn-off container" data-type="sh/two-column-highlight"><section><style>[bid="d9690725-3717-4418-a73e-7eab7bde4a24"] .wp-block-column:first-child {background-image: url(https://syneoshealth-corp.s3.amazonaws.com/s3fs-public/inline-images/BG_Abstract_Dark_Gray%402x_1.jpg)</style><div class="tch-root row g-0" bid="d9690725-3717-4418-a73e-7eab7bde4a24"> <div class="wp-block-column col-12 col-xl-6"> <div class="wp-block-group col-bg align-items-center d-flex"> <div class="wp-block-group"> <h2 class="has-white-color has-text-color">An alternative approach to traditional product commercialization</h2> <p class="has-white-color has-text-color"></p> <div class="wp-block-button template-bt btn-arrow"><a class="wp-block-button__link">cta button</a></div> </div> </div> </div> <div class="wp-block-column col-12 col-xl-6 padding rounded rounded-top rounded-bottom shadow"> <p>As the largest and longest-tenured US provider of outsourced sales, we are leaders in modern customer engagement – and continue to refine and redefine it today. </p> <p>Transforming rich datasets into actionable foresight, we utilize predictive sales intelligence capabilities to equip our sales teams with a comprehensive understanding of physician behaviors, enabling strategic planning and dynamic physician engagement.</p> <p>By utilizing a blend of analytics, business intelligence and AI, we are not only able to guide decision-making, but also to identify opportunities for innovative growth, enabling sales teams to stay competitive and responsive to market changes and physician preferences.</p> </div> </div></section></div> <div style="height:36px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-columns container margin-top rounded shadow"> <div class="wp-block-column"> <h4 class="has-text-align-center"><span class="has-inline-color has-orange-color">Engage with Us</span></h4> <div style="height:30px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-columns"> <div class="wp-block-column"> <div class="wp-block-sh-two-column-highlight btn-on container rounded" data-type="sh/two-column-highlight"><section><style>[bid="97c929ae-9597-4029-aa5e-3c072e854612"] .wp-block-column:first-child {background-color: #002E5D</style><div class="tch-root row g-0" bid="97c929ae-9597-4029-aa5e-3c072e854612"> <div class="wp-block-group"> <div class="wp-block-column col-12"> <div class="wp-block-group col-bg align-items-center d-flex"> <div class="wp-block-group"> <h6 class="has-white-color has-text-color">Read our perspectives on the latest trends in pharma commercialization.</h6> <p> </p> <div class="wp-block-button template-bt btn-arrow"><a class="wp-block-button__link" href="https://www.syneoshealth.com/insights-hub?field_tags_target_id%5B35%5D=35&field_tags_target_id%5B47%5D=47&field_tags_target_id%5B40%5D=40">Visit our Insights Hub</a></div> </div> </div> </div> </div> </div></section></div> </div> <div class="wp-block-column" style="flex-basis:30px"></div> <div class="wp-block-column"> <div class="wp-block-sh-two-column-highlight btn-on container rounded" data-type="sh/two-column-highlight"><section><style>[bid="8f38bab7-e82e-4543-9230-691ccb21e7e3"] .wp-block-column:first-child {background-color: #A6192E</style><div class="tch-root row g-0" bid="8f38bab7-e82e-4543-9230-691ccb21e7e3"> <div class="wp-block-group"> <div class="wp-block-column col-12 has-light-orange-background-color has-background"> <div class="wp-block-group col-bg align-items-center d-flex gradientbg"> <div class="wp-block-group"> <h6 class="has-white-color has-text-color">Ready to connect with us?</h6> <p> </p> <div class="wp-block-button template-bt btn-arrow"><a class="wp-block-button__link" href="https://go.syneoshealth.com/l/63102/2024-07-26/4syy7d">Get in touch</a></div> </div> </div> </div> </div> </div></section></div> </div> </div> </div> </div> <div style="height:33px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-sh-card-image-panel btn-off container shadow" data-type="sh/card-image-panel"><div><section><div class="row g-0 flex-row-reverse "> <div class="wp-block-column col-12 col-xl"> <figure class="wp-block-image size-card_image_panel_660x660_"><img src="https://ecdn.syneoshealth.com/s3fs-public/styles/card_image_panel_660x660_/public/2023-05/bram-naus-oqnVnI5ixHg-unsplash.jpg?VersionId=l3Qf28wpLs4d5cQaLv0rBDWJhQLI5u0P&itok=wIF6bVDe" alt="" class="wp-image-327" data-entity-type="file" data-entity-uuid="c5cf9379-bdad-4f2e-a690-078763343aa6" data-image-style="original"></figure></div> <div class="wp-block-column col-12 col-xl align-items-center d-flex"> <div class="wp-block-group col-card"> <h2>Beyond the traditional sales team model</h2> <p>We help both small biotech and large biopharmaceutical companies launch new brands and enhance the performance of non-core and mature brands.</p> <p>Our model builds on the cost efficiency and flexibility of the traditional sales team model, integrating field-deployed roles such as medical, clinical educators and access and reimbursement specialists, and is proven to generate a higher ROI for customers.</p> <p>We can shorten your drug launch readiness timeline, flex and repurpose resources and take on all or some of the operational burdens – enabling you to focus on optimizing your brand. Our pharmaceutical product launch strategies will give you a strategic advantage while we help expedite and augment your commercial go-to-market strategy to meet new market realities.</p> <div class="wp-block-button is-style-primary template-bt"><a class="wp-block-button__link" href="#">Discover Syneos One</a></div> </div> </div> </div></section></div></div> <div style="height:26px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="has-text-align-center container margin-top">A modern, fully optimized field-facing resource</h2> <p class="has-text-align-center container"> With long-standing capabilities in North America, Europe and Asia, we can accelerate your global launch readiness. </p> <div class="wp-block-columns container margin-top"> <div class="wp-block-column has-white-color has-dark-red-background-color has-text-color has-background padding rounded shadow"> <p><strong>Results and Performance: </strong>More experience creating field teams that meet or exceed customer-driven metrics and goals by creating a custom designed drug launch strategy to fit your specific needs.</p> </div> <div class="wp-block-column" style="flex-basis:50px"></div> <div class="wp-block-column has-white-color has-navy-background-color has-text-color has-background padding rounded shadow"> <p><strong>Creativity and Innovation:</strong> Trusted service providers who bring impactful strategic and tactical insights to solution design, backed by our product development expertise, from single-point to full disease management.</p> </div> </div> <div class="wp-block-columns container margin-top"> <div class="wp-block-column has-white-color has-dark-gray-background-color has-text-color has-background padding rounded shadow"> <p><strong>High-Quality Talent: </strong>Rapid, efficient recruitment of top talent by the industry’s largest, most experienced talent acquisition organization. Our best-in-class global talent seekers have been recognized for recruiting top talent in less than half the time than the industry average (number of days to source, hire and deploy to <strong>fie</strong>ld).</p> </div> <div class="wp-block-column" style="flex-basis:50px"></div> <div class="wp-block-column has-white-color has-orange-background-color has-text-color has-background padding rounded shadow"> <p><strong>Flexibility and Scalability: </strong>Broadest and deepest range of right-sized, adaptable field deployment service capabilities of any services competitor.</p> </div> </div> <div class="wp-block-sh-two-column-highlight btn-off container margin-top rounded smaller-version shadow" data-type="sh/two-column-highlight"><section><style>[bid="3949c95f-858d-48d3-93be-ecc4dc84882a"] .wp-block-column:first-child {background-image: url(https://ecdn.syneoshealth.com/s3fs-public/2023-05/AdobeStock_77286396_square-A_Gold_552x444.png?VersionId=QJczJyms4Tg9WK.lBszC7WyX0a26HaX7)</style><div class="tch-root row g-0" bid="3949c95f-858d-48d3-93be-ecc4dc84882a"> <div class="wp-block-column col-12 col-xl-6"> <div class="wp-block-group col-bg align-items-center d-flex"> <div class="wp-block-group"> <h3 class="has-white-color has-text-color">Explore our Deployment Solutions</h3> <p class="has-white-color has-text-color">A fully integrated, insights driven product development methodology, Syneos One provides a unique combination of asset strategy and execution to maximize value from early concept through commercialization.</p> <div class="wp-block-button template-bt btn-arrow"><a class="wp-block-button__link">cta button</a></div> </div> </div> </div> <div class="wp-block-column col-12 col-xl-6"> <h4 class="padding"><a href="/solutions/commercial-delivery/deployment-solutions/engagement-center" data-type="page" data-id="89">Engagement Center</a><br><br><a href="/solutions/commercial-delivery/deployment-solutions/field-sales-teams" data-type="page" data-id="97">Field Sales Teams</a><br><br><a href="/solutions/commercial-delivery/deployment-solutions/sales-operations" data-type="page" data-id="1046">Sales Operations</a><br><br><a href="/solutions/commercial-delivery/deployment-solutions/medical-science-liaisons-nurses" data-type="page" data-id="1083">Medical Science Liaisons, Nurses</a><br><br><a href="/solutions/clinical-development/site-and-patient-access" data-type="page" data-id="1105">Patient Access Services</a><br><br><a href="/solutions/commercial-delivery/deployment-solutions/recruiting-and-direct-hire-solutions" data-type="page" data-id="1028">Recruiting & Direct Hire Solutions</a><br><br><a href="/solutions/commercial-delivery/learning-solutions" data-type="page" data-id="1089">Training and Learning Solutions</a><br></h4> </div> </div></section></div> </div> <div class="wp-block-group"> <div class="wp-block-columns container margin-top rounded shadow"> <div class="wp-block-column"> <h2 class="has-text-align-center container margin-top">French Quality Approach</h2> <ul class="margin-top margin-horizontal padding-horizontal"><li><a href="https://go.syneoshealth.com/l/63102/2023-12-08/4s2n4n/63102/17020519919LelgAE0/FranceQualityApproach_april.pdf" target="_blank" rel="noreferrer noopener">France - Quality Ap</a><a rel="noreferrer noopener" href="https://go.syneoshealth.com/l/63102/2023-12-08/4s2n4n/63102/17020519919LelgAE0/FranceQualityApproach_april.pdf" target="_blank">proach</a></li><li><a rel="noreferrer noopener" href="https://go.syneoshealth.com/l/63102/2023-12-07/4s2j48/63102/1701965225z7rs8BRy/France___D__marche_qualit___v0.4_FR.pdf" target="_blank">French - Démarche Qualité</a></li></ul><p></p> </div> </div> <div class="wp-block-sh-two-column-highlight btn-on container margin-top rounded shadow" data-type="sh/two-column-highlight"><section><style>[bid="be537457-0a5e-41d8-b9e4-20e32c90df4a"] .wp-block-column:first-child {background-color: #FFFFFF</style><div class="tch-root row g-0" bid="be537457-0a5e-41d8-b9e4-20e32c90df4a"> <div class="wp-block-group"> <div class="wp-block-column col-12"> <div class="wp-block-group col-bg align-items-center d-flex"> <div class="wp-block-group"> <h3 class="has-white-color has-text-color hascoloredborderleft" style="border-left:9px solid #EB3300;padding:10px 0 10px 20px"><meta charset="utf-8"><span class="has-inline-color has-orange-color">Launch re-imagined</span></h3> <p class="has-white-color has-text-color"><meta charset="utf-8"><span class="has-inline-color has-dark-gray-color">Learn how one customer worked with our integrated Commercial Solutions team to successfully pivot their product launch at the start of the pandemic.</span></p> <div class="wp-block-button template-bt is-style-primary btn-arrow"><a class="wp-block-button__link" href="/how-we-partner/dynamic-control-room">Custom Case Study</a></div> </div> </div> </div> </div> </div></section></div> </div> <?xml version="1.0" encoding="utf-8" standalone="yes"?><meta http-equiv="Content-Type" content="text/html; 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Moderne Konzepte zur Marktdurchdringung erfordern einen Partner mit tiefgreifenden strategischen Kenntnissen und breitem, integriertem klinischem und kommerziellem Know-how.</p> <p class="has-text-align-center container margin-bottom">Kurze Markteinführungszeiten, Kommunikation des Produktnutzens und positive Patientenerfahrung sind entscheidend für Ihren Erfolg und bilden die Grundlage unseres Ansatzes – wir nennen das Deployment Solutions.</p> <div class="wp-block-sh-two-column-highlight btn-off container" data-type="sh/two-column-highlight"><section><style>[bid="f9f061f1-a150-461d-9931-4893bb777287"] .wp-block-column:first-child {background-image: url(https://syneoshealth-corp.s3.amazonaws.com/s3fs-public/inline-images/BG_Abstract_Dark_Gray%402x_1.jpg)</style><div class="tch-root row g-0" bid="f9f061f1-a150-461d-9931-4893bb777287"> <div class="wp-block-column col-12 col-xl-6"> <div class="wp-block-group col-bg align-items-center d-flex"> <div class="wp-block-group"> <h2 class="has-white-color has-text-color">Ein alternativer Ansatz zum tradierten Modell der Vermarktung</h2> <p class="has-white-color has-text-color"></p> <div class="wp-block-button template-bt btn-arrow"><a class="wp-block-button__link">cta button</a></div> </div> </div> </div> <div class="wp-block-column col-12 col-xl-6 rounded rounded-top rounded-bottom shadow"> <p class="container padding-horizontal">Als weltweit mit mehr als 29.000 Mitarbeiterinnen und Mitarbeitern engagierter Lösungspartner für Fragestellungen im Vertrieb von Arzneimitteln, sind wir führend in der Entwicklung, Implementierung und Operationalisierung von Maßnahmen zur modernen Kundenbindung. Wir helfen sowohl mittelständischen Unternehmen, Biotech-Start-Ups als auch großen Pharmaunternehmen, Produkte erfolgreich zu vermarkten als auch die Leistungen für bestehende oder aktuell nicht aktiv beworbene Präparate zu verbessern.</p> <p class="container padding-horizontal">Basierend auf Kosteneffizienz und Flexibilität traditioneller Vertriebsmodelle generieren wir unter Einbeziehun von Medizinerinnen und Medizinern, klinischen Spezialistinnen und Spezialisten sowie Market Access und Reimbursement-Expertinnen und Experten, einen nachweislich höheren ROI für unsere Kunden.</p> <p class="container padding-horizontal"><br>Verkürzte Markteinführungszeiten, flexible Ressourcen und Entlastungen sind nur einige der Vorteile, die wir für Sie schaffen und es Ihnen so ermöglichen sich auf die Optimierung Ihrer Marke zu konzentrieren. Unsere Produkteinführungsstrategien verschaffen Ihnen einen strategischen Vorteil, während wir Ihnen helfen, die Umsetzung zu beschleunigen und zu erweitern, um den neuen Marktgegebenheiten gerecht zu werden.</p> <p class="container padding-horizontal"><br><strong><strong>Ergebnisse und Leistung</strong></strong>: Unsere Erfahrung beim Aufbau von Außendienstteams hilft Ihnen die gesetzten Ziele zu erreichen oder zu übertreffen. Zudem entwickeln wir für Sie und Ihre Produkte eine maßgeschneiderte Strategie.<br><br><br></p> </div> </div></section></div> <div class="wp-block-columns container margin-top"> <div class="wp-block-column has-white-color has-dark-red-background-color has-text-color has-background padding rounded shadow"> <p><strong>Erfahrung und Leistung: </strong>Unsere Erfahrung beim Aufbau von Außendienstteams hilft Ihnen die gesetzten Ziele zu erreichen oder zu übertreffen. Zudem entwickeln wir für Sie und Ihre Produkte eine maßgeschneiderte Strategie.</p> </div> <div class="wp-block-column" style="flex-basis:50px"></div> <div class="wp-block-column has-white-color has-navy-background-color has-text-color has-background padding rounded shadow"> <p><strong>Kreativität und Innovation:</strong> Vertrauenswürdiger Dienstleister, der wirkungsvolle strategische und operative Expertise in das Lösungsdesign einbringt. Unterstützt durch spezifisches Know-how von der Produktentwicklung bis zum vollständigen Therapiemanagement.</p> </div> </div> <div class="wp-block-columns container margin-top"> <div class="wp-block-column has-white-color has-dark-gray-background-color has-text-color has-background padding rounded shadow"> <p><strong>Hochwertige Talente: </strong>Schnelle und effiziente Rekrutierung von Top-Talenten durch die größte und erfahrenste Talentakquisitionsorganisation der Branche. Unsere weltweit besten Talentsucher wurden dafür ausgezeichnet, dass sie Top-Talente in weniger als der Hälfte der Zeit des Industriedurchschnitts rekrutieren (Anzahl der Tage, um sie zu finden, ein- und bereitzustellen).</p> </div> <div class="wp-block-column" style="flex-basis:50px"></div> <div class="wp-block-column has-white-color has-orange-background-color has-text-color has-background padding rounded shadow"> <p><strong>Flexibilität und Skalierbarkeit: </strong>Das breiteste und tiefste Angebot an optimal dimensionierten, anpassungsfähigen Servicefunktionen für den Außendienst auf dem Markt.</p> </div> </div> </div> </div> </div> </div> </div> </div> <p></p> </div> </div> </div> </div> </section> </main> </div> </div> </div> <div class="container-fluid" id="get-in-touch"> <div class="container"> <div class="row flex-column flex-md-row align-items-center"> <div class="col logo text-center text-md-start mb-5 mb-md-0"> <a href="/"><img alt="Syneos Health logo" title="Syneos Health logo" src="https://ecdn.syneoshealth.com/s3fs-public/2023-05/syneos_logo_white.png?VersionId=vYInAS1QgzWmNpVV8ozGkm1jZOMXtOH0" typeof="foaf:Image" /> </a> </div> <div class="col social d-flex flex-row justify-content-center justify-content-md-start mb-5 mb-md-0"> <div class="me-3"> <a href="https://www.linkedin.com/company/11408925/" target="_blank" rel="noreferrer"><img alt="LinkedIn icon" title="LinkedIn icon" src="https://ecdn.syneoshealth.com/s3fs-public/2023-05/linkedin.png?VersionId=10ddZu8mqduauIXgBtX71xfWHkYM0J2f" typeof="foaf:Image" /> </a> </div> <div class="me-3"> <a href="https://twitter.com/syneoshealth" target="_blank" rel="noreferrer"><img alt="Twitter icon" title="Twitter icon" src="https://ecdn.syneoshealth.com/s3fs-public/2023-05/twitter.png?VersionId=mhx3LKvPRdMZVB.25_QRXgdjYRceazlX" typeof="foaf:Image" /> </a> </div> <div> <a href="https://www.facebook.com/SyneosHealth/" target="_blank" rel="noreferrer"><img alt="Facebook icon" title="Facebook icon" src="https://ecdn.syneoshealth.com/s3fs-public/2023-05/facebook.png?VersionId=IL1Q6eO.l_EmS_wDUxlqllQC1qMkoQgM" typeof="foaf:Image" /> </a> </div> </div> <div class="col col-md-auto flex-column flex-md-row text-end d-flex flex-row align-items-center"> <div class="me-md-3 mb-3 mb-md-0"> <span class="copy">Interested in Syneos Health?</span> </div> <div> <a href="/contact-us" class="btn btn-secondary">Get In Touch</a> </div> </div> </div> </div> </div> <footer class="site-footer"> <div class="container"> <div class="site-footer__top clearfix row"> <section class="col-md-4 region region-footer-first"> <div id="block-footertext-2" class="block block-block-content block-block-content15c76c29-fe56-4295-b46d-48697f581986"> <div class="content"> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Syneos Health<sup>® </sup>is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. 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