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class="EnhancedHero_mck-c-enhanced-hero__generic-items-wrapper__8_oCV EnhancedHero_mck-c-enhanced-hero__generic-items-wrapper--not-over-image__KTtr1 EnhancedHero_mck-c-enhanced-hero__text-align-v-lowest__Ywdt8 EnhancedHero_mck-c-enhanced-hero__generic-items-wrapper-align-h-left__ObUXi EnhancedHero_mck-c-enhanced-hero__text-content__IUhpM mck-c-enhanced-hero__text-content--tall-lowest"><div class="mck-c-enhanced-hero-generic-items-wrapper-37efd2ec-2f87-4527-871a-a2ea3af92838"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start mdc-u-grid-col-span-12 GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h1 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-1"><div><em>McKinsey Quarterly</em> Classics special issue on technology</div></h1></div></div></div></div></div></div></div></div></div></div></div></div><div class="mck-o-container mck-o-container__area-c"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="mdc-u-grid mdc-u-grid-col-1 mdc-u-grid-gutter-xxs mck-o-container-universal-body"><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-full-text-c mck-c-module-wrapper"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mck-c-full-text-c__content-block FullTextC_mck-c-full-text-c__content-block--module-center-aligned__qo8OU mdc-u-grid mdc-u-grid-gutter-xxl mdc-u-grid-col-sm-1 mdc-u-grid-col-md-4"><div class="mck-c-full-text-c__column mdc-u-grid-col-md-span-4"><div class="FullTextC_mck-c-full-text-c__text-content__3NKIh mck-u-links-inline mdc-o-content-body"><p>Complementing “The future of technology,” the first issue in our yearlong celebration of <em><a href="/quarterly/overview"><em>McKinsey Quarterly</em></a></em><a href="/quarterly/overview">’s 60th birthday</a>, this 250-page bonus issue mines six decades of <em>Quarterly</em> archives to chronicle how discussions about technology in business have evolved—and how much they’ve stayed the same. We hope you delight in the timeless insights found in these 18 hand-selected classic <em>Quarterly</em> articles—previously available only in archival print issues—and appreciate them for the artifacts of business history that they are. A few highlights:</p> <ul> <li>“The Successful Innovators” (1965) calls for active participation by top management in setting the R&D agenda, breaking down silos, and facilitating commercialization—advice that’s just as sound today.</li> <li>“Managing technological change” (1976) features a fictional CEO who is challenged by a young upstart to reexamine how innovation happens in his company. It’s an innovative bit of storytelling cowritten by Fred Gluck, who would go on to be what we now call our global managing partner and to help institutionalize knowledge development within McKinsey culture.</li> <li>“The hidden messages in computer networks” (1987) discusses the long-term social effects of technologies that put people in more frequent communication but also make them feel more emotionally distant. (Sound familiar?)</li> <li>“Being intelligent about ‘intelligent’ technology” (1994), one of several articles from the 90s focusing on how computer and internet technologies came to dominate our lives, explores the idea of rebalancing human and machine skills to promote efficiencies and innovation.</li> </ul></div></div></div></div></div></div><div class="MainContent_mck-c-main-content__LXaV9"><main class="mdc-u-grid mdc-u-grid-col-1 mdc-u-grid-col-md-12 mdc-u-grid-gutter-xxl MainContent_mck-c-main-content__wrapper__26jQ9 MainContent_mck-c-main-content__wrapper--stack-rail-on-top__ULyj8"><section class="MainContent_mck-c-main-content__area-a__0aIMr mdc-u-grid-col-md-span-6"><header data-component="mdc-c-header" class="mdc-c-header"><div class="mdc-c-header__block___i1Lg-_2734c4f"><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-6"><p><div class="mck-u-links-inline mdc-o-content-body"><p><em>New! Password-protected PDF downloads available to signed-in members via a button under each issue.</em></p></div></p></div></div></header><div style="background:url(/next-static/images/module_item_placeholder.png);min-height:300px"></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f"></div></section><aside class="MainContent_mck-c-main-content__area-b__1LkYh mdc-u-grid-col-md-span-6 mdc-u-grid-col-md-start-7"><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="" class="RightRailRegForm_mck-c-right-rail-reg-form__Xs_HK"><div class="mck-o-container"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing"></div></div></div></aside></main></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="" data-module-gradient-position="top-right" class="mdc-u-grid mck-c-two-up-medium mck-o-edge-to-edge mck-c-module-wrapper" data-module-type="StandalonePromo" data-module-name="two-up-medium"><div class="TwoUpMedium_mck-c-two-up-medium__column-container__wpLlL mdc-u-grid mdc-u-grid-col-md-2 mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xxs"><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="" class="mck-o-container--mobile-spacing TwoUpMedium_mck-c-two-up-medium__column__69jG3 TwoUpMedium_mck-c-two-up-medium__column--centered__xm2lN TwoUpMedium_mck-c-two-up-medium__column--left__rgxUN"><style></style><div data-component="mdc-c-background-image" class="mdc-c-bg-image___GJdv1_2734c4f background-image-7555d0d8-b46b-4f7c-bc37-e01594115f78-left TwoUpMedium_mck-c-two-up-medium__bg-image__Zkj2w "></div><div class="TwoUpMedium_mck-c-two-up-medium__item-container__xg9_U"></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="" class="mck-o-container--mobile-spacing TwoUpMedium_mck-c-two-up-medium__column__69jG3 TwoUpMedium_mck-c-two-up-medium__column--centered__xm2lN TwoUpMedium_mck-c-two-up-medium__column--right__GpqGn"><div class="TwoUpMedium_mck-c-two-up-medium__item-container__xg9_U"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-2"><div>The future of technology</div></h3><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">In this special technology issue—the first in the <em>Quarterly</em>’s 60th birthday celebration—we focus on the technologies of the future and what it will take to implement them successfully.</div></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="/quarterly/overview" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">View the 60th birthday edition</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="" data-module-gradient-position="top-right" class="mdc-u-grid mck-c-two-up-medium TwoUpMedium_mck-c-two-up-medium--reverse-order__wrFnB mck-o-edge-to-edge mck-c-module-wrapper mck-c-module-wrapper--collapse-top-spacing" data-module-type="StandalonePromo" data-module-name="two-up-medium"><div class="TwoUpMedium_mck-c-two-up-medium__column-container__wpLlL mdc-u-grid mdc-u-grid-col-md-2 mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xxs"><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="" class="mck-o-container--mobile-spacing TwoUpMedium_mck-c-two-up-medium__column__69jG3 TwoUpMedium_mck-c-two-up-medium__column--centered__xm2lN TwoUpMedium_mck-c-two-up-medium__column--left__rgxUN"><div class="TwoUpMedium_mck-c-two-up-medium__item-container__xg9_U"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-2"><div>Sixty years of innovation: Key moments in business technology</div></h3><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">From semiconductors to cell phones to generative AI, here are 25 breakthroughs that changed business forever.</div></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="/capabilities/mckinsey-digital/our-insights/sixty-years-of-innovation-key-moments-in-business-technology" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">View interactive timeline</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" 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