Herramientas de análisis e informes para el seguimiento de las campañas de marketing

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class="iaNav__panelContent__aux"> <div class="iaNav__panelContent__aux__section"> <section class="iaNav__section"> <h4 class="iaNav__section__title">Para tu sector</h4> <ul class="iaNav__section__list flex flex--column"> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/es/solutions/ecommerce-marketing-tools/" class="copy-info copy--dark"> E-Commerce y venta minorista </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/es/solutions/lead-generation-platform/" class="copy-info copy--dark"> Negocio de servicios </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/es/solutions/mobile-app-marketing-tools/" class="copy-info copy--dark"> Aplicaciones móviles y web </a> </li> <li class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/es/solutions/marketing-tools-startups/" class="copy-info 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class="iaNav__link"> <a data-behavior="iaNavTrackingEvent" data-event-handler="manual" href="/es/services/customer-success-management/" class="copy-info copy--dark"> Éxito del cliente </a> </li> </ul> </section> </div> </div> </div> </div> </section> </li> <li data-hide-extra-small data-hide-small data-hide-medium> <button aria-expanded="false" aria-haspopup="true" aria-controls="topbarPanel-1ollWS8sHOLFLl6mlyDC5i" data-top-level="true" data-topbar-panel="true" data-behavior="iaNav:panelTrigger" class="iaNav__cta" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:Integraciones" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:Integraciones" }, this)">Integraciones</button> <section id="topbarPanel-1ollWS8sHOLFLl6mlyDC5i" data-behavior="iaNav:panel" data-panel-name="Integrations" class="iaNav__panel panel__top panel__L2" hidden tabindex="-1"> <div class="iaNav__panelContentHolder"> <div class="iaNav__panelContent flex flex--row flex--nowrap" data-behavior="iaNav:topbarPanelContent"> <div class="iaNav__panelContent__main"> <div class="flex flex--between"> <h3 class="h5 margin--left-c2" tabindex="-1">Integraciones</h3> <a class="ctaArrow cta--small" href="/es/integrations/" aria-label="Conocer las más de 300 integraciones"> Conocer las más de 300 integraciones </a> </div> <div class="iaNav__panelContent__main__columnWrap"> <div class="iaNav__panelContent__main__column"> <section data-module-id="p23GridFarm" data-entry-id="6A3cngY0ZMvdNV8NIShshe" class="p23GridFarm module fs-unmask"> <div class="module--content module--content-6of12 module-float-left"> <h2 class="h2 margin--bottom-3"> Lo más popular </h2> </div> <div class="module--content margin--top-5"> <h3 class="p23GridFarm__section__title h6 margin--top-6 margin--bottom-5"> Lo más popular </h3> <ul class="p23GridFarm__grid padding--bottom-5 flex p23GridFarm__grid--hasIcon flex--columns-3-large"> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/es/integrations/shopify-mailchimp/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2MfOmiWWaCzv7HhUKOjP81/1488f7da6d3f12bd2353bc175f05f916/Shopify_icon.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2MfOmiWWaCzv7HhUKOjP81/1488f7da6d3f12bd2353bc175f05f916/Shopify_icon.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2MfOmiWWaCzv7HhUKOjP81/1488f7da6d3f12bd2353bc175f05f916/Shopify_icon.png?w=196&q=70" sizes="196px" loading="lazy" alt="Shopify icon" width="106" height="106"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> Shopify </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/es/integrations/woocommerce-mailchimp/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2uruOq31Y1FKdghFWn5zMg/c931da8bac7dd9608cbfbbd49342d705/Logo_Woo_color.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2uruOq31Y1FKdghFWn5zMg/c931da8bac7dd9608cbfbbd49342d705/Logo_Woo_color.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2uruOq31Y1FKdghFWn5zMg/c931da8bac7dd9608cbfbbd49342d705/Logo_Woo_color.png?w=196&q=70" sizes="196px" loading="lazy" alt="WooCommerce logo" width="17055" height="8713"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> WooCommerce </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/es/integrations/canva/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2Z3zgjtR6FWXP7th76AdG1/c2639a6ef332c7f746ffa244287d93fd/Canva_icon.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2Z3zgjtR6FWXP7th76AdG1/c2639a6ef332c7f746ffa244287d93fd/Canva_icon.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2Z3zgjtR6FWXP7th76AdG1/c2639a6ef332c7f746ffa244287d93fd/Canva_icon.png?w=196&q=70" sizes="196px" loading="lazy" alt="Canva icon" width="106" height="106"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> Canva </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/es/integrations/zapier/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/YJPW5nhGMJTvJVKJiXf8k/5286598681b37d5b943bdafb1657171c/Zapier_icon.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/YJPW5nhGMJTvJVKJiXf8k/5286598681b37d5b943bdafb1657171c/Zapier_icon.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/YJPW5nhGMJTvJVKJiXf8k/5286598681b37d5b943bdafb1657171c/Zapier_icon.png?w=196&q=70" sizes="196px" loading="lazy" alt="Zapier icon" width="106" height="106"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> Zapier </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/es/integrations/square/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2Idi8ZsoHffhNZqpjgGZ3y/1b889071c3c1b23779231792d32907b2/Square_icon.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2Idi8ZsoHffhNZqpjgGZ3y/1b889071c3c1b23779231792d32907b2/Square_icon.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2Idi8ZsoHffhNZqpjgGZ3y/1b889071c3c1b23779231792d32907b2/Square_icon.png?w=196&q=70" sizes="196px" loading="lazy" alt="Square icon" width="106" height="106"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> Square </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/es/integrations/wix/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/5py4sBgPAggMs64rZdxjcQ/4d21becf5eedf48b2428dc31675fbdd0/Wix_icon.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/5py4sBgPAggMs64rZdxjcQ/4d21becf5eedf48b2428dc31675fbdd0/Wix_icon.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/5py4sBgPAggMs64rZdxjcQ/4d21becf5eedf48b2428dc31675fbdd0/Wix_icon.png?w=196&q=70" sizes="196px" loading="lazy" alt="Wix icon" width="106" height="106"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> Wix </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/es/integrations/squarespace-commerce/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2DOf0oub65CRNTRnGAqzN5/5bc356c457c5f682c840dba4a3c322c6/Squarespace_icon.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/2DOf0oub65CRNTRnGAqzN5/5bc356c457c5f682c840dba4a3c322c6/Squarespace_icon.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2DOf0oub65CRNTRnGAqzN5/5bc356c457c5f682c840dba4a3c322c6/Squarespace_icon.png?w=196&q=70" sizes="196px" loading="lazy" alt="Squarespace icon" width="106" height="106"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> Squarespace </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/es/integrations/stripe/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/6NalEAa2jnjRDaWLfe7yvK/4bfb68b982afc02252768823dd1d0444/Stripe_icon.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/6NalEAa2jnjRDaWLfe7yvK/4bfb68b982afc02252768823dd1d0444/Stripe_icon.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/6NalEAa2jnjRDaWLfe7yvK/4bfb68b982afc02252768823dd1d0444/Stripe_icon.png?w=196&q=70" sizes="196px" loading="lazy" alt="Stripe icon" width="106" height="106"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> Stripe </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/es/integrations/salesforce/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/77Jv7cBJnTnufoIBFLy15/9b464d2ebcbfe6eb204980510ba8c292/Salesforce_icon.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/77Jv7cBJnTnufoIBFLy15/9b464d2ebcbfe6eb204980510ba8c292/Salesforce_icon.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/77Jv7cBJnTnufoIBFLy15/9b464d2ebcbfe6eb204980510ba8c292/Salesforce_icon.png?w=196&q=70" sizes="196px" loading="lazy" alt="Salesforce icon" width="106" height="106"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> Salesforce </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/es/integrations/linkedin/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/5soRMZHGcJ8pYC1czSTTZ0/32312a21bcd95863e084bb5e21e8d245/LinkedIn_icon.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/5soRMZHGcJ8pYC1czSTTZ0/32312a21bcd95863e084bb5e21e8d245/LinkedIn_icon.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/5soRMZHGcJ8pYC1czSTTZ0/32312a21bcd95863e084bb5e21e8d245/LinkedIn_icon.png?w=196&q=70" sizes="196px" loading="lazy" alt="LinkedIn icon" width="106" height="106"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> LinkedIn </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/es/integrations/wordpress/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/4ZAfZlc0GpLW8JFbYg0Y86/a17f0be0d7931ad26367d08ff863dcdd/Wordpress_icon.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/4ZAfZlc0GpLW8JFbYg0Y86/a17f0be0d7931ad26367d08ff863dcdd/Wordpress_icon.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/4ZAfZlc0GpLW8JFbYg0Y86/a17f0be0d7931ad26367d08ff863dcdd/Wordpress_icon.png?w=196&q=70" sizes="196px" loading="lazy" alt="Wordpress icon" width="106" height="106"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> WordPress </h4> </div> </a> </li> <li class="p23GridFarm__grid__item p23GridFarm__grid__item--hasCta flex"> <a href="/es/integrations/facebook/" plums:blank:if="$cta->isExternal()" class="p23GridFarm__grid__item__link p23GridFarm__grid__item__link--icon padding-4"> <picture><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/45tK6AS0FjbqI5P1sQ88YX/854a9e1a3fc4cdd2005e696733caa278/Facebook_icon.png?w=196&fm=avif&q=60" type="image/avif"><source sizes="196px" srcset="https://eep.io/images/yzco4xsimv0y/45tK6AS0FjbqI5P1sQ88YX/854a9e1a3fc4cdd2005e696733caa278/Facebook_icon.png?w=196&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/45tK6AS0FjbqI5P1sQ88YX/854a9e1a3fc4cdd2005e696733caa278/Facebook_icon.png?w=196&q=70" sizes="196px" loading="lazy" alt="Facebook icon" width="106" height="106"></picture><div class="p23GridFarm__grid__item__link__text"> <h4 class="p23GridFarm__grid__item__link__text__title copy-small"> Facebook </h4> </div> </a> </li> </ul> </div> </section> </div><div class="iaNav__panelContent__main__column"> <section class="iaNav__section"> <h4 class="iaNav__section__title" tabindex="-1">Tu pila tecnológica</h4> <ul class="iaNav__section__list flex flex--column"> <li class="iaNav__link"> <a 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4.873C9.31512 4.77419 8.61657 4.69928 7.88916 4.87777C7.24116 5.03715 6.74659 5.28311 6.38559 5.54818C6.36754 5.56146 6.3459 5.53703 6.36034 5.52004V5.52056Z" fill="#241C15"></path> </svg> </a> </li> </ul> </li> <noscript> <li class="fixed-item"> <a href="https://login.mailchimp.com/?locale=es" class="iaNav__cta iaNav__login" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:login" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:login" }, this)">Inicia sesión</a> </li> <li> <a href="https://login.mailchimp.com/?locale=es" class="ctaSecondary">Inicia sesión</a> </li> <li> <a href="/es/pricing/marketing/" class="ctaPrimary" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:signup" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:signup" }, this)"> Iniciar gratis </a> </li> </noscript> </ul> </div> </section> <div class="iaNav__overlay side" data-behavior="iaNav:closeMenu"></div> </nav> <div class="iaNav__overlay top" data-behavior="iaNav:closeMenu"></div> </header> <main id="content" data-swiftype-index="true" tabindex="-1"> <section id="73nytDnRS3sP0n6L2ZHxDH" class="p23hero module module--noPadding backgroundJasmine fs-unmask" data-module-id="p23Hero" data-entry-id="73nytDnRS3sP0n6L2ZHxDH" data-behavior="p23Hero "> <div class="p23hero__content flex flex--columns-2 mainContent__media_fullbleed "> <div class="p23hero__copyContainer"> <div class="p23hero__copyHolder mainContainer__media_fullbleed"> <p class="p23hero__eyebrow copy-eyebrow margin--bottom-2"> HERRAMIENTAS DE ANÁLISIS Y ELABORACIÓN DE INFORMES </p> <h1 class="h1">Optimiza tu estrategia de marketing con herramientas de elaboración de informes y análisis</h1> <div class="p23hero__copy copy-large margin--top-3"> <p>Realiza un seguimiento de las tendencias, obtén información basada en datos y crea campañas atractivas que impulsen las conversiones. Nuestras herramientas de análisis te ayudan a adelantarte a tu próximo desafío.</p> </div> <div class="flex flex--middle margin--top-5"> <div class="margin--right-3"> <a class="ctaPrimary" href="/es/pricing/marketing/" aria-label="Empezar"> Empezar </a> </div> </div> <div data-behavior="p23Hero:textBelowCta" class="copy-info margin--top-5"> <p><a href="/es/gdpr/"><img src="https://eep.io/images/yzco4xsimv0y/3co8f3rQv0C3CFXcG9TacS/01e7ee660bb52968938e9c6c34098f36/GDPR_-_EN_-_Small_-_Peppercorn.png" alt="Insignia RGPD - Pequeña - Peppercorn"></a></p> </div> </div> </div> <div class="p23hero__mediaContainer__media_fullbleed"> <figure class="image__media_fullbleed"> <picture><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/3HZbCDZ9djZlG8iHRWilmd/ef3f1a9e01f9ddb54763a1bebcf81d96/ES_CAMP_HERO_FY24_READY_FOR_DEV.jpg?w=1520&fm=avif&q=60" type="image/avif"><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/3HZbCDZ9djZlG8iHRWilmd/ef3f1a9e01f9ddb54763a1bebcf81d96/ES_CAMP_HERO_FY24_READY_FOR_DEV.jpg?w=1520&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/3HZbCDZ9djZlG8iHRWilmd/ef3f1a9e01f9ddb54763a1bebcf81d96/ES_CAMP_HERO_FY24_READY_FOR_DEV.jpg?w=1520&q=70" class=" mediaImage__image" sizes="(min-width: 1600px) 1600px, 100vw" alt="Dos colegas examinan un informe que compara la tasa de cancelación de suscripción en su última campaña con el promedio del sector. " width="1082" height="1041"></picture> </figure> </div> </div> </section> <section class="module backgroundPeppercorn fs-unmask" id="4Faa6RRqSA85ZuxFRKTGDf" data-behavior="p23TextGridBullets" data-module-id="p23TextGridBullets" data-entry-id="4Faa6RRqSA85ZuxFRKTGDf" data-context-text="Descubre por qué somos los mejores en nuestro sector"> <div class="module--content"> <div class="p23TextGridBullets padding-6 "> <div class="p23TextGridBullets__header"> <h2 class="p23TextGridBullets__header-title h2">Descubre por qué somos los mejores en nuestro sector</h2> <p class="p23TextGridBullets__description copy-large">La plataforma n.º 1 de email marketing y automatizaciones con tecnología de IA que recomienda maneras de obtener más aperturas, clics y ventas.</p> </div> <ul class="p23TextGridBullets__list"> <li class="p23TextGridBulletItem__list-item"> <div class="p23TextGridBulletItem__holder" data-component-id="p23TextGridBulletItem" data-behavior="p23TextGridBulletItem" data-module-id="p23TextGridBulletItem" data-entry-id="3MqOObWBOf2xePRhvSFdK1" data-context-text="Hasta 25 veces el ROI" data-background-color="backgroundPeppercorn"> <h3 class="p23TextGridBulletItem__title copy-large copy--bold">Hasta 25 veces el ROI</h3> <div class="copy-prose margin--top-2"><p>visto por usuarios de Mailchimp*</p> </div> </div> </li><li class="p23TextGridBulletItem__list-item"> <div class="p23TextGridBulletItem__holder" data-component-id="p23TextGridBulletItem" data-behavior="p23TextGridBulletItem" data-module-id="p23TextGridBulletItem" data-entry-id="7uyo1CcTwwZdjGXEwWkseW" data-context-text="> tasa de entregabilidad del 99%" data-background-color="backgroundPeppercorn"> <h3 class="p23TextGridBulletItem__title copy-large copy--bold">> tasa de entregabilidad del 99%</h3> <div class="copy-prose margin--top-2"><p>para correo electrónico (promedio)</p> </div> </div> </li><li class="p23TextGridBulletItem__list-item"> <div class="p23TextGridBulletItem__holder" data-component-id="p23TextGridBulletItem" data-behavior="p23TextGridBulletItem" data-module-id="p23TextGridBulletItem" data-entry-id="2RaeC99aQuUmxu4XjPD9MS" data-context-text="Más de 11 millones de usuarios" data-background-color="backgroundPeppercorn"> <h3 class="p23TextGridBulletItem__title copy-large copy--bold">Más de 11 millones de usuarios</h3> <div class="copy-prose margin--top-2"><p>de Mailchimp en todo el mundo</p> </div> </div> </li><li class="p23TextGridBulletItem__list-item"> <div class="p23TextGridBulletItem__holder" data-component-id="p23TextGridBulletItem" data-behavior="p23TextGridBulletItem" data-module-id="p23TextGridBulletItem" data-entry-id="4EBKmTfqRHDWK9K0rAflog" data-context-text="Más de 50 activadores basados en el comportamiento" data-background-color="backgroundPeppercorn"> <h3 class="p23TextGridBulletItem__title copy-large copy--bold">Más de 50 activadores basados en el comportamiento</h3> <div class="copy-prose margin--top-2"><p>para personalización</p> </div> </div> </li> </ul> </div> </div> </section> <div class="p23Headliner module backgroundCoconut fs-unmask" id="2eR57QxwHX5Oq0FXzpBOro" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="2eR57QxwHX5Oq0FXzpBOro" data-context-text="Toma decisiones inteligentes más rápido con acceso a todos tus datos en un solo lugar"> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Toma decisiones inteligentes más rápido con acceso a todos tus datos en un solo lugar</h2> </div> </div> <section class="p23FlexibleHighlight module backgroundCoconut fs-unmask" id="Jy2CsYcfmpEQSChs3Ohj0" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="Jy2CsYcfmpEQSChs3Ohj0"> <div class="module--content align--center"> <div class="column column1"> <h2 class="h2">Observa el panorama general con una visualización integral</h2> <p>Pasa de los datos a la información fácilmente. Filtra los paneles de control por público, campañas y métricas de E-Commerce en periodos personalizados para ayudarte a comprender lo que estás viendo.</p> <p></p> <div class="cta__holder cta__p23_arrow_link_small"><a class="ctaArrow cta--small" href="/es/features/reports-and-analytics/" aria-label="Explora los paneles de control"> Explora los paneles de control </a> </div> </div> <div class="column column2"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/440e7a15ca3dc82b180f465cf62f25e7/ES_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/440e7a15ca3dc82b180f465cf62f25e7/ES_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/440e7a15ca3dc82b180f465cf62f25e7/ES_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/440e7a15ca3dc82b180f465cf62f25e7/ES_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/440e7a15ca3dc82b180f465cf62f25e7/ES_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/440e7a15ca3dc82b180f465cf62f25e7/ES_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/440e7a15ca3dc82b180f465cf62f25e7/ES_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/440e7a15ca3dc82b180f465cf62f25e7/ES_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/440e7a15ca3dc82b180f465cf62f25e7/ES_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/440e7a15ca3dc82b180f465cf62f25e7/ES_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/440e7a15ca3dc82b180f465cf62f25e7/ES_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/440e7a15ca3dc82b180f465cf62f25e7/ES_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/K7PGUwuz0GRrSzYPj8sRy/440e7a15ca3dc82b180f465cf62f25e7/ES_CAMP_METRICS_VISUALIZER_FY24_READY_FOR_DEV.jpg?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="Pantalla de computadora portátil que muestra el visualizador de métricas de Mailchimp, que incluye opciones para comparar la tasa de clics y los ingresos totales durante un periodo ajustable." width="953" height="660"></picture></figure> </div> </div> </section> <section class="p23FlexibleHighlight module backgroundCoconut fs-unmask" id="rZUC26wyk959PXOGXeCvr" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="rZUC26wyk959PXOGXeCvr"> <div class="module--content align--center flex--mobile-reverse"> <div class="column column1"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/84f7efb88fe7cf810956b8f6ed90ed07/ES_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/84f7efb88fe7cf810956b8f6ed90ed07/ES_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/84f7efb88fe7cf810956b8f6ed90ed07/ES_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/84f7efb88fe7cf810956b8f6ed90ed07/ES_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/84f7efb88fe7cf810956b8f6ed90ed07/ES_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/84f7efb88fe7cf810956b8f6ed90ed07/ES_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/84f7efb88fe7cf810956b8f6ed90ed07/ES_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/84f7efb88fe7cf810956b8f6ed90ed07/ES_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/84f7efb88fe7cf810956b8f6ed90ed07/ES_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/84f7efb88fe7cf810956b8f6ed90ed07/ES_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/84f7efb88fe7cf810956b8f6ed90ed07/ES_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/84f7efb88fe7cf810956b8f6ed90ed07/ES_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/MwrU4ISVMut0KzYl728av/84f7efb88fe7cf810956b8f6ed90ed07/ES_CAMP_MARKETING_DASHBOARD_FY24_READY_FOR_DEV.jpg?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="Pantalla de computadora portátil que muestra el panel de control de marketing de Mailchimp, que permite a los usuarios personalizar los informes. Este ejemplo muestra el rendimiento a lo largo del tiempo para varias métricas, incluidos los ingresos, los ingresos promedio por pedido, el número total de pedidos y la tasa de clics." width="953" height="660"></picture></figure> </div> <div class="column column2"> <h2 class="h2">Profundiza tus conocimientos con informes personalizados</h2> <p>Crea informes y visualizaciones personalizables para obtener información más detallada sobre las métricas de ingresos y participación que más importan.</p> <p></p> <div class="cta__holder cta__p23_arrow_link_small"><a class="ctaArrow cta--small" href="/es/features/reports-and-analytics/" aria-label="Explorar los informes"> Explorar los informes </a> </div> </div> </div> </section> <div class="p23Headliner module backgroundCoconut fs-unmask" id="PK6frb371oGuXWaNl8hIy" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="PK6frb371oGuXWaNl8hIy" data-context-text="Descubre qué hace que tus clientes cumplan con las recomendaciones personalizadas"> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Descubre qué hace que tus clientes cumplan con las recomendaciones personalizadas</h2> </div> </div> <section class="p23FlexibleHighlight module backgroundCoconut fs-unmask" id="5UJRe8N49lSnEwTxMfGBw1" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="5UJRe8N49lSnEwTxMfGBw1"> <div class="module--content align--center"> <div class="column column1"> <h2 class="h2">Herramientas con soporte de inteligencia que cuentan con un gran poder de ventas</h2> <p>Mediante la evaluación comparativa de tus datos y contenido de correo electrónico con millones de otros puntos de datos de tu propio sector, nuestra plataforma impulsada por IA hace sugerencias que pueden ayudarte a optimizar tu contenido e impulsar las conversiones.</p> <p></p> <div class="cta__holder cta__p23_arrow_link_small"><a class="ctaArrow cta--small" href="/es/solutions/ai-tools/" aria-label="Explora la IA generativa"> Explora la IA generativa </a> </div> <p></p> </div> <div class="column column2"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/3054930b89ba7c25ddd21b69cacd8d9b/ES_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/3054930b89ba7c25ddd21b69cacd8d9b/ES_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/3054930b89ba7c25ddd21b69cacd8d9b/ES_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/3054930b89ba7c25ddd21b69cacd8d9b/ES_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/3054930b89ba7c25ddd21b69cacd8d9b/ES_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/3054930b89ba7c25ddd21b69cacd8d9b/ES_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/3054930b89ba7c25ddd21b69cacd8d9b/ES_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/3054930b89ba7c25ddd21b69cacd8d9b/ES_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/3054930b89ba7c25ddd21b69cacd8d9b/ES_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/3054930b89ba7c25ddd21b69cacd8d9b/ES_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/3054930b89ba7c25ddd21b69cacd8d9b/ES_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/3054930b89ba7c25ddd21b69cacd8d9b/ES_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/4jvBHdoOdrJL30hV4B25H9/3054930b89ba7c25ddd21b69cacd8d9b/ES_CAMP_GEN_AI_FY24_READY_FOR_DEV.jpg?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="Ejemplo de la interfaz de usuario de Mailchimp con el Optimizador de contenido que califica un ejemplo de correo electrónico para determinar la capacidad de lectura, la calidad de los enlaces, la calidad de las imágenes y la calidad de la tipografía junto con el cumplimiento de las prácticas recomendadas del sector." width="953" height="660"></picture></figure> </div> </div> </section> <section class="p23FlexibleHighlight module backgroundDietSquash fs-unmask" id="3QjLqV52ymW7f2IORTbvPj" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="3QjLqV52ymW7f2IORTbvPj"> <div class="module--content align--center flex--mobile-reverse"> <div class="column column1"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/1pV8povrt3WNdgy9tFBNb7/d4e6ae344570c4552fe71185dc790b31/CAMP_CASE_STUDY_FY24_READY_FOR_DEV.jpg?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="Four runners participating in a Vacation Races event on a road with mountains in the background." width="960" height="665"></picture></figure> </div> <div class="column column2"> <h3 class="h3">“Las herramientas de marketing de Mailchimp y el panel de control de campañas hacen que sea más fácil ver nuestro rendimiento y modificar nuestra estrategia de correo electrónico. Mailchimp permitió que pudiéramos verificar nuestro rendimiento y realizar cambios en la estrategia con mayor facilidad”.</h3> <p><b>Lauren Korus</b>, gestora de contenidos de Vacation Races</p> <p></p> <div class="cta__holder cta__p23_arrow_link_small"><a class="ctaArrow cta--small" href="/es/case-studies/vacation-races-email-marketing/" aria-label="Leer el estudio de caso"> Leer el estudio de caso </a> </div> </div> </div> </section> <section class="p23FlexibleHighlight module backgroundApricot fs-unmask" id="2TT3cVyBpMpIQDENZQkHYx" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="2TT3cVyBpMpIQDENZQkHYx"> <div class="module--content align--center"> <div class="column column1"> <h2 class="h2">Obtén una ventaja con un recorrido personalizado por el producto</h2> <p>Comienza a usar tus nuevas herramientas con confianza gracias al soporte personalizado proporcionado por un especialista en onboarding, que forma parte de todos los planes Premium y Standard.*</p> <p></p> <div class="cta__holder cta__secondary"><a class="ctaSecondary" href="/es/services/onboarding/" aria-label="Más información"> Más información </a> </div> </div> <div class="column column2"> <div class="mediaVideo" style="--embed-width:736;--embed-height:414"> <div class="kaltura_embed-wrapper" style="--embed-width: 736; --embed-height: 414; position: relative;" data-behavior="kalturaVideo"> <div id="kaltura_video_1_utusvxj4" class="kaltura_embed kaltura_async_1_utusvxj4 backgroundParsnip loader" style="width:100%; height:100%; background-size: 20px;"></div> <div class="kaltura_embed-placeholder copy-prose " data-behavior="kalturaVideo:placeholder"> <div class="kaltura_cookies"> <p>Para ver este vídeo, <a href="/es/legal/cookies/#optanon-toggle-display/">tienes que aceptar las cookies de rendimiento y funcionalidad</a>.</p> <p>Para obtener más información, consulta nuestra <a href="/es/legal/cookies/">política de cookies</a>.</p> </div> <div class="kaltura_error"> <p>We're sorry. Due to a technical issue, the video is currently unable to load. Please try again later.</p> </div> </div> </div> <script> document.addEventListener("DOMContentLoaded", () => { // Create function to load the KalturaPlayers so we can reuse it const loadPlayer = () => { try { let kalturaPlayer = KalturaPlayer.setup({ targetId: "kaltura_video_1_utusvxj4", provider: { partnerId: 5472032, uiConfId: 53047392 }, playback: { muted: false, } }); kalturaPlayer.loadMedia({ entryId: "1_utusvxj4" }); document.removeEventListener("kalturaPlayerLoaded", loadPlayer); } catch (e) { console.error(e.message) } } // Check if the KalturaPlayer is already loaded if (window.KalturaPlayer !== undefined) { loadPlayer(); } else { // If not, wait for the event to be fired // then load the player document.addEventListener("kalturaPlayerLoaded", loadPlayer); } }); </script> </div> </div> </div> </section> <div class="p23Headliner module backgroundCoconut fs-unmask" id="4K83N3YT3AHexfXI2RSPOu" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="4K83N3YT3AHexfXI2RSPOu" data-context-text="Realiza pruebas a tus campañas y optimízalas para aprovechar al máximo la eficacia"> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Realiza pruebas a tus campañas y optimízalas para aprovechar al máximo la eficacia</h2> </div> </div> <section class="p23FlexibleHighlight module backgroundCoconut fs-unmask" id="6xMsTmAgLUE4yfkUtdOmOK" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="6xMsTmAgLUE4yfkUtdOmOK"> <div class="module--content align--center"> <div class="column column1"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/0c0903db4bccb53fc89564dfe51ff73c/ES_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/0c0903db4bccb53fc89564dfe51ff73c/ES_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/0c0903db4bccb53fc89564dfe51ff73c/ES_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/0c0903db4bccb53fc89564dfe51ff73c/ES_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/0c0903db4bccb53fc89564dfe51ff73c/ES_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/0c0903db4bccb53fc89564dfe51ff73c/ES_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/0c0903db4bccb53fc89564dfe51ff73c/ES_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/0c0903db4bccb53fc89564dfe51ff73c/ES_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/0c0903db4bccb53fc89564dfe51ff73c/ES_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/0c0903db4bccb53fc89564dfe51ff73c/ES_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/0c0903db4bccb53fc89564dfe51ff73c/ES_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/0c0903db4bccb53fc89564dfe51ff73c/ES_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/7IQyZL6TZDQSNvaEApPM1L/0c0903db4bccb53fc89564dfe51ff73c/ES_CAMP_AB_TESTING_FY24_READY_FOR_DEV.jpg?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="Ejemplo de la interfaz de usuario de Mailchimp que muestra dos variantes de un correo electrónico a las que se les realizan pruebas A/B entre sí con resultados que indican qué variante fue más efectiva." width="960" height="665"></picture></figure> </div> <div class="column column2"> <h2 class="h2">No des por sentado que tus contenidos tienen valor: demuéstralo</h2> <p>Usa pruebas multivariantes y A/B para obtener información basada en datos que te ayude a comprender cómo los pequeños cambios impulsan una mejor interacción.</p> <p></p> <div class="cta__holder cta__p23_arrow_link_small"><a class="ctaArrow cta--small" href="/es/features/ab-testing/" aria-label="Explora las pruebas A/B"> Explora las pruebas A/B </a> </div> </div> </div> </section> <section class="actionablePlanRecommendations-wrapper fs-unmask"> <div class="actionablePlanRecommendations" id="40segz0Fahqp2Nx4CYOjON" data-module-id="actionablePlanRecommendations" data-behavior="APM/PlanCards" data-entry-id="40segz0Fahqp2Nx4CYOjON"> <div class="actionablePlanRecommendations__heading"> Empieza la prueba gratuita hoy mismo </div> <div class="actionablePlanRecommendations__contactsCurrencyWrapper actionablePlanRecommendations__contactsCurrencyWrapper--desktop"> <div class="actionablePlanRecommendations__contactDropdown"> <form class="flex flex--middle contactsSelect" autocomplete="off" data-component-id="pricingContactsDropdown" data-entry-id="01dZA2GZxINOiBKqJWYB8a" data-context-text="¿Cuántos contactos tienes?" data-plan-id="all_plans" method="POST" novalidate="novalidate"> <label for="all_plans_contacts_select_1847419250"> <span class="contactsSelect__mobileCopy copy-info margin--bottom-c3">¿Cuántos contactos?</span> <span class="contactsSelect__desktopCopy">¿Cuántos contactos tienes?</span> </label> <div class="formSelect"> <select data-behavior="contactsSelect" data-plan-id="all_plans" id="all_plans_contacts_select_1847419250" name="Number of Contacts" autocomplete="off" data-onclickmeta="{"category":"all_plans_pricing_detail_page","action":"contacts_change_click"}"> <option value="0" data-contacts-amount="500"> 500 </option><option value="1" data-contacts-amount="1500"> 1.500 </option><option value="2" data-contacts-amount="2500"> 2.500 </option><option value="3" data-contacts-amount="5000"> 5.000 </option><option value="4" data-contacts-amount="10000"> 10.000 </option><option value="5" data-contacts-amount="15000"> 15.000 </option><option value="6" data-contacts-amount="20000"> 20.000 </option><option value="7" data-contacts-amount="25000"> 25.000 </option><option value="8" data-contacts-amount="30000"> 30.000 </option><option value="9" data-contacts-amount="40000"> 40.000 </option><option value="10" data-contacts-amount="50000"> 50.000 </option><option value="11" data-contacts-amount="75000"> 75.000 </option><option value="12" data-contacts-amount="100000"> 100.000 </option><option value="13" data-contacts-amount="130000"> 130.000 </option><option value="14" data-contacts-amount="150000"> 150.000 </option><option value="15" data-contacts-amount="200000"> 200.000 </option><option value="16" data-contacts-amount="250000"> 250.000+ </option> </select> </div> <script type="application/json" id="contactsSelect:initialContacts"> {"contacts":500} </script> </form> </div> <div class="salesBanner hidden" data-behavior="Pricing/SalesBanner"> <p>Prueba gratuita de Premium durante un mes y planes para grandes listas de contactos disponibles. Habla con nuestro equipo de Ventas llamando al <a href="tel:18003304838">+1 (800) 330-4838</a> o <a href="https://mailchimp.com/sales/">contacta con nosotros</a>.</p> </div> </div> <div class="actionablePlanRecommendations__currency actionablePlanRecommendations__currency--desktop"> <div class="currencySelect flex flex--right flex--middle padding-right--lv2" data-behavior="pricing:currencySelect"> <div class="formSelect formSelect--small margin--right-2" data-behavior="currencySelect__formSelect"> <select aria-label="Currency" data-behavior="pricing-selectCurrency" data-onclickmeta="{"category":"pricing_page","action":"currency_change_click"}"> <option value="AUD"> $ AUD </option><option value="BRL"> R$ BRL </option><option value="CAD"> $ CAD </option><option value="CHF"> CHF CHF </option><option value="DKK"> DKK kr </option><option value="EUR"> € EUR </option><option value="GBP"> £ GBP </option><option value="HKD"> $ HKD </option><option value="INR"> ₹ INR </option><option value="JPY"> ¥ JPY </option><option value="MXN"> $ MXN </option><option value="NZD"> $ NZD </option><option value="SEK"> SEK kr </option><option value="SGD" selected="selected"> $ SGD </option><option value="USD"> $ USD </option><option value="ZAR"> R ZAR </option> </select> </div> </div> </div> <div class="actionablePlanRecommendations__contactsCurrencyWrapper actionablePlanRecommendations__contactsCurrencyWrapper--mobile"> <div class="actionablePlanRecommendations__currency"> <div class="currencySelect flex flex--right flex--middle padding-right--lv2" data-behavior="pricing:currencySelect"> <div class="formSelect formSelect--small margin--right-2" data-behavior="currencySelect__formSelect"> <select aria-label="Currency" data-behavior="pricing-selectCurrency" data-onclickmeta="{"category":"pricing_page","action":"currency_change_click"}"> <option value="AUD"> $ AUD </option><option value="BRL"> R$ BRL </option><option value="CAD"> $ CAD </option><option value="CHF"> CHF CHF </option><option value="DKK"> DKK kr </option><option value="EUR"> € EUR </option><option value="GBP"> £ GBP </option><option value="HKD"> $ HKD </option><option value="INR"> ₹ INR </option><option value="JPY"> ¥ JPY </option><option value="MXN"> $ MXN </option><option value="NZD"> $ NZD </option><option value="SEK"> SEK kr </option><option value="SGD" selected="selected"> $ SGD </option><option value="USD"> $ USD </option><option value="ZAR"> R ZAR </option> </select> </div> </div> </div> <div class="actionablePlanRecommendations__contactDropdown"> <form class="flex flex--middle contactsSelect" autocomplete="off" data-component-id="pricingContactsDropdown" data-entry-id="01dZA2GZxINOiBKqJWYB8a" data-context-text="¿Cuántos contactos tienes?" data-plan-id="all_plans" method="POST" novalidate="novalidate"> <label for="all_plans_contacts_select_83264410"> <span class="contactsSelect__mobileCopy copy-info margin--bottom-c3">¿Cuántos contactos?</span> <span class="contactsSelect__desktopCopy">¿Cuántos contactos tienes?</span> </label> <div class="formSelect"> <select data-behavior="contactsSelect" data-plan-id="all_plans" id="all_plans_contacts_select_83264410" name="Number of Contacts" autocomplete="off" data-onclickmeta="{"category":"all_plans_pricing_detail_page","action":"contacts_change_click"}"> <option value="0" data-contacts-amount="500"> 500 </option><option value="1" data-contacts-amount="1500"> 1.500 </option><option value="2" data-contacts-amount="2500"> 2.500 </option><option value="3" data-contacts-amount="5000"> 5.000 </option><option value="4" data-contacts-amount="10000"> 10.000 </option><option value="5" data-contacts-amount="15000"> 15.000 </option><option value="6" data-contacts-amount="20000"> 20.000 </option><option value="7" data-contacts-amount="25000"> 25.000 </option><option value="8" data-contacts-amount="30000"> 30.000 </option><option value="9" data-contacts-amount="40000"> 40.000 </option><option value="10" data-contacts-amount="50000"> 50.000 </option><option value="11" data-contacts-amount="75000"> 75.000 </option><option value="12" data-contacts-amount="100000"> 100.000 </option><option value="13" data-contacts-amount="130000"> 130.000 </option><option value="14" data-contacts-amount="150000"> 150.000 </option><option value="15" data-contacts-amount="200000"> 200.000 </option><option value="16" data-contacts-amount="250000"> 250.000+ </option> </select> </div> <script type="application/json" id="contactsSelect:initialContacts"> {"contacts":500} </script> </form> </div> <div class="salesBanner hidden" data-behavior="Pricing/SalesBanner"> <p>Prueba gratuita de Premium durante un mes y planes para grandes listas de contactos disponibles. Habla con nuestro equipo de Ventas llamando al <a href="tel:18003304838">+1 (800) 330-4838</a> o <a href="https://mailchimp.com/sales/">contacta con nosotros</a>.</p> </div> </div> <div class="actionablePlanRecommendations__plansWrapper" data-behavior="APM/CardWrapper" data-equalizer> <div data-plan="premium" data-entry-id="O6jB3d1nkZSUtFovyeQx0" data-behavior="planCard" data-component-id="pricingPlan" data-context-text="Premium" class="actionablePlanRecommendations__plan " data-component="Pricing/HighValueOverlay"> <div class="recommendedBanner" data-behavior="Pricing/RecommendedBanner" data-plan="premium" data-context-id="marketing"> <div class="value-banner is-visible"> <p class="copy-eyebrow recommendedBanner__label--mobile"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Mejor valor <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"info","closeLabel":"Cerrar info. sobre la herramienta","mobileCloseLabel":"Cerrar","maxOfLabel":"un m\u00e1ximo de","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Mejor valor","copy":"<p>Basado en la comparaci\u00f3n del n\u00famero de funciones en los planes de pago a partir del 9\/25\/2023 para un cliente con 2500\u00a0contactos. Complementos no incluidos.<\/p>\n","dynamicBehavior":null,"originalText":"Mejor valor"} </script> </span> </p> <p class="copy-eyebrow recommendedBanner__label--desktop"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Mejor valor <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"info","closeLabel":"Cerrar info. sobre la herramienta","mobileCloseLabel":"Cerrar","maxOfLabel":"un m\u00e1ximo de","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Mejor valor","copy":"<p>Basado en la comparaci\u00f3n del n\u00famero de funciones en los planes de pago a partir del 9\/25\/2023 para un cliente con 2500\u00a0contactos. Complementos no incluidos.<\/p>\n","dynamicBehavior":null,"originalText":"Mejor valor"} </script> </span> </p> </div> <div class="recommended-banner "> <p class="copy-eyebrow recommendedBanner__label--mobile">Recomendado</p> <p class="copy-eyebrow recommendedBanner__label--desktop">Recomendación de Mailchimp</p> </div> </div> <div> <div class="align--center copy-info pricingPlans__recommended "> Recomendación de Mailchimp </div> <h2 class="actionablePlanRecommendations__plan__heading" data-equalize-height="planCard__heading"> Premium </h2> <p class="copy-info actionablePlanRecommendations__plan__copy" data-equalize-height="planCard__planCopy"> Escale rápidamente con incorporación dedicada, contactos ilimitados y soporte prioritario; diseñado para equipos.</p> <div class="actionablePlanRecommendations__plan__pricing" data-equalize-height="planCard__priceWrapper"> <div class="pricingPlans__priceWrapper__disabledOverlay mobile" data-behavior="pricingPlans:disabledOverlay" data-plan="premium"> <p class="copy margin--bottom-c1"> <span class="mobile"> Hablar con Ventas </span> <span class="desktop"> Seleccionaste más contactos de los que permite este plan </span> </p> </div> <p class="copy-info" data-behavior="planCard__startsAt"> Desde</p>  <div class="formattedPrice flex flex--left loading" data-behavior="formattedPrice" data-component="PlanCard/BasePrice" data-module-id="formattedPrice" data-entry-id="O6jB3d1nkZSUtFovyeQx0:formattedPrice" data-plan="premium"> <p role="text" class="flex"> <span class="formattedPrice__price--symbol--left" data-behavior="formattedPrice__symbol"> </span> <span class="formattedPrice__price--integer" data-behavior="formattedPrice__integer"> </span> <span class="formattedPrice__price--fraction" data-behavior="formattedPrice__fraction" data-value="00"></span> <span class="formattedPrice__price--symbol--right" data-behavior="formattedPrice__symbol--right"> </span> </p> </div> <div class="copy"> /mes† </div> <p class="screen-reader-only" data-behavior="formattedPrice__a11y" data-before-text="Desde" data-after-text="al mes para {contacts} contactos"> Desde $420 al mes para {contacts} contactos</p> </div> <div class="premiumMaxTier" data-behavior="maxTierContactSales"> <div class="premiumMaxTier__innerWrapper"> <span aria-hidden="true" class="premiumMaxTier__innerWrapper__copy">Habla con Ventas llamando al</span> <div class="premiumMaxTier__innerWrapper__phoneNumber"> <a href="tel:18003304838" aria-label="Habla con Ventas llamando al +1 (800) 330-4838" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"pricing table", "action":"click", "label":"button:sales number" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"pricing table", "action":"context click", "label":"button:sales number" }, this)"> +1 (800) 330-4838 </a> </div> <a href="https://mailchimp.com/sales/" class="ctaPrimary ctaPrimary--small ctaPrimary--fullWidth premiumMaxTier__innerWrapper__cta" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"pricing table", "action":"click", "label":"button:sales page" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"pricing table", "action":"context click", "label":"button:sales page" }, this)"> Contacta con Ventas </a> </div> </div> </div> <ul class="actionablePlanRecommendations__featuresRow__List"> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem0"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.Phone_Support"> Soporte telefónico y prioritario <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"info","closeLabel":"Cerrar info. sobre la herramienta","mobileCloseLabel":"Cerrar","maxOfLabel":"un m\u00e1ximo de","type":"tooltip","id":"3tEgrwNkxhDDKJKUGNpcUJ","placement":"right","header":"Soporte telef\u00f3nico y prioritario","copy":"<p>Soporte prioritario por correo electr\u00f3nico y chat 24\/7. Soporte telef\u00f3nico en horario laboral.<\/p>\n","dynamicBehavior":null,"originalText":"Soporte telef\u00f3nico y prioritario"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem1"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.CustomCodedandPrebuiltEmail_Templates"> Plantillas de correo electrónico prediseñadas y codificadas a medida <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"info","closeLabel":"Cerrar info. sobre la herramienta","mobileCloseLabel":"Cerrar","maxOfLabel":"un m\u00e1ximo de","type":"tooltip","id":"6kh1II1XsaegqZzElfcvrM","placement":"right","header":"Plantillas de correo electr\u00f3nico predise\u00f1adas y codificadas a medida","copy":"<p><strong>Custom-Codificado Templates<\/strong><br>\nToma el control de tu dise\u00f1o de correo electr\u00f3nico utilizando tus propias plantillas HTML codificadas a medida.<br><\/p>\n<p><br><strong>Pre-Correo electr\u00f3nico creado Templates<\/strong><br>\nVende m\u00e1s con m\u00e1s de 100 plantillas de correo electr\u00f3nico personalizables y personalizadas para tu sector y marca. Acceso al plan Free limitado a ciertas plantillas predise\u00f1adas. Los planes de pago tienen acceso a todas las plantillas predise\u00f1adas.<\/p>\n","dynamicBehavior":null,"originalText":"Plantillas de correo electr\u00f3nico predise\u00f1adas y codificadas a medida"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem2"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.Multivariate_ABTesting"> Pruebas de multivariante y A/B <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"info","closeLabel":"Cerrar info. sobre la herramienta","mobileCloseLabel":"Cerrar","maxOfLabel":"un m\u00e1ximo de","type":"tooltip","id":"uHsbeVvTFwmKNtFy1cnAP","placement":"right","header":"Pruebas A\/B y multivariantes","copy":"<p><strong>Pruebas multivariante<\/strong><br>\nPrueba hasta ocho variantes de la campa\u00f1a para ver qu\u00e9 cambios tienen el mayor impacto en la interacci\u00f3n y la conversi\u00f3n.<\/p>\n<p><br><strong>Pruebas A\/B<\/strong><br>\nPrueba distintas l\u00edneas de asunto, dise\u00f1os, contenido y horas de env\u00edo para saber qu\u00e9 es lo que mejor funciona para tu audiencia.<\/p>\n","dynamicBehavior":null,"originalText":"Pruebas de multivariante y A\/B"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem3"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="APMstandard.EnhancedAutomated_CustomerJourneys"> Recorridos automatizados del cliente mejorados <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"info","closeLabel":"Cerrar info. sobre la herramienta","mobileCloseLabel":"Cerrar","maxOfLabel":"un m\u00e1ximo de","type":"tooltip","id":"7ACKTmRAm7nIffdtjrG33N","placement":"right","header":"Recorridos automatizados del cliente mejorados","copy":"<p>Crea y automatiza recorridos personalizados para cualquier escenario de clientes con la funcionalidad completa de nuestro Creador de recorridos de clientes.<\/p>\n","dynamicBehavior":null,"originalText":"Recorridos automatizados del cliente mejorados"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem4"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.Dedicated_Onboarding"> Onboarding personalizado especializado <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"info","closeLabel":"Cerrar info. sobre la herramienta","mobileCloseLabel":"Cerrar","maxOfLabel":"un m\u00e1ximo de","type":"tooltip","id":"7rYDMYytxpmsmgGVzFkigY","placement":"right","header":"Onboarding personalizado dedicado","copy":"<p>As\u00f3ciate con un especialista en onboarding dedicado con hasta cuatro consultas semanales para que te ayude a desarrollar un plan de acci\u00f3n personalizado, te ofrezca recorridos detallados de los productos y sea tu punto de contacto para todo lo que necesites. <\/p>\n<p>Nota:\u00a0Actualmente, este servicio solo est\u00e1 disponible en ingl\u00e9s, espa\u00f1ol y portugu\u00e9s.<\/p>\n","dynamicBehavior":null,"originalText":"Onboarding personalizado especializado"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem5"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.Predictive_Segmentation"> Segmentación predictiva <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"info","closeLabel":"Cerrar info. sobre la herramienta","mobileCloseLabel":"Cerrar","maxOfLabel":"un m\u00e1ximo de","type":"tooltip","id":"7sKxlgTVbddQ3XucXy9ZXR","placement":"right","header":"Segmentaci\u00f3n predictiva","copy":"<p>Dir\u00edgete a los clientes adecuados para ganar m\u00e1s ventas recurrentes con nuestras herramientas de an\u00e1lisis predictivo que pueden estimar el comportamiento de compra futuro de los clientes.<\/p>\n","dynamicBehavior":null,"originalText":"Segmentaci\u00f3n predictiva"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem6"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="PACT-999.Behavioral-Targeting"> Orientación conductual <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"info","closeLabel":"Cerrar info. sobre la herramienta","mobileCloseLabel":"Cerrar","maxOfLabel":"un m\u00e1ximo de","type":"tooltip","id":"396Pcol1ADJQ8OTJzHWfTB","placement":"right","header":"Orientaci\u00f3n conductual","copy":"<p>Haz m\u00e1s precisa y pertinente tu segmentaci\u00f3n incorporando como criterios datos de comportamiento. Puedes crear segmentos basados en la manera en que tu p\u00fablico ha interactuado con tu sitio web de Mailchimp, tu aplicaci\u00f3n, tus campa\u00f1as o su comportamiento de compra anterior.<\/p>\n","dynamicBehavior":null,"originalText":"Orientaci\u00f3n conductual"} </script> </span> </li> </ul> <div class="ctaBuyNowWrapper" data-equalize-height="actionablePlanRecommendations__plan"> <div class="margin--bottom-c3 margin--top-c3" data-analytics-tag="add-or-buy-cta"> <a class="ctaBuyNow ctaPrimary ctaPrimary--small ctaPrimary--fullWidth" href="https://login.mailchimp.com/signup/?plan=premium_monthly_plan_v0&locale=es" data-plan="premium" data-component="PlanCard/CTA" data-disabled-copy="Limite de contactos excedido" data-disabled-copy-mobile="Límite" data-behavior="ctaBuyNow"> <span class="ctaBuyNow__desktop">Comprar ahora</span> <span class="ctaBuyNow__mobile">Comprar ahora</span> </a> </div> </div> </div> <div data-plan="standard" data-entry-id="7aviketMza1Xnjhy4CE2yS" data-behavior="planCard" data-component-id="pricingPlan" data-context-text="Standard" class="actionablePlanRecommendations__plan standOut"> <div class="recommendedBanner is-visible " data-behavior="Pricing/RecommendedBanner" data-plan="standard" data-context-id="marketing"> <div class="value-banner is-visible"> <p class="copy-eyebrow recommendedBanner__label--mobile"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Mejor valor <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"info","closeLabel":"Cerrar info. sobre la herramienta","mobileCloseLabel":"Cerrar","maxOfLabel":"un m\u00e1ximo de","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Mejor valor","copy":"<p>Basado en la comparaci\u00f3n del n\u00famero de funciones en los planes de pago a partir del 9\/25\/2023 para un cliente con 2500\u00a0contactos. Complementos no incluidos.<\/p>\n","dynamicBehavior":null,"originalText":"Mejor valor"} </script> </span> </p> <p class="copy-eyebrow recommendedBanner__label--desktop"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Mejor valor <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"info","closeLabel":"Cerrar info. sobre la herramienta","mobileCloseLabel":"Cerrar","maxOfLabel":"un m\u00e1ximo de","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Mejor valor","copy":"<p>Basado en la comparaci\u00f3n del n\u00famero de funciones en los planes de pago a partir del 9\/25\/2023 para un cliente con 2500\u00a0contactos. Complementos no incluidos.<\/p>\n","dynamicBehavior":null,"originalText":"Mejor valor"} </script> </span> </p> </div> <div class="recommended-banner "> <p class="copy-eyebrow recommendedBanner__label--mobile">Recomendado</p> <p class="copy-eyebrow recommendedBanner__label--desktop">Recomendación de Mailchimp</p> </div> </div> <div> <div class="align--center copy-info pricingPlans__recommended is-visible "> Recomendación de Mailchimp </div> <h2 class="actionablePlanRecommendations__plan__heading" data-equalize-height="planCard__heading"> Standard </h2> <p class="copy-info actionablePlanRecommendations__plan__copy" data-equalize-height="planCard__planCopy"> Vende aún más con personalización, herramientas de optimización y automatizaciones mejoradas.</p> <div class="actionablePlanRecommendations__plan__pricing"> <div class="pricingPlans__priceWrapper__disabledOverlay mobile" data-behavior="pricingPlans:disabledOverlay" data-plan="standard"> <p class="copy margin--bottom-c1"> <span class="mobile"> Limite de contactos excedido </span> <span class="desktop"> Seleccionaste más contactos de los que permite este plan </span> </p> </div> <p class="copy-info pricingPlans__none" data-behavior="planCard__startsAt"> Desde</p> <div class="freeTrial--freeLabel is-visible" data-behavior="freeTrial:priceTreatment"> <p class="freeTrial--freeLabel-header" role="text"> <span class="h4">Gratis</span> <span class="copy-info">por 14 días</span> </p> <div class="copy-info freeTrial--freeLabel__startsAt"> <span>Después, comienza desde:</span> </div> </div>  <div class="formattedPrice flex flex--left loading" data-behavior="formattedPrice" data-component="PlanCard/BasePrice" data-module-id="formattedPrice" data-entry-id="7aviketMza1Xnjhy4CE2yS:formattedPrice" data-plan="standard"> <p role="text" class="flex"> <span class="formattedPrice__price--symbol--left" data-behavior="formattedPrice__symbol"> </span> <span class="formattedPrice__price--integer" data-behavior="formattedPrice__integer"> </span> <span class="formattedPrice__price--fraction" data-behavior="formattedPrice__fraction" data-value="00"></span> <span class="formattedPrice__price--symbol--right" data-behavior="formattedPrice__symbol--right"> </span> <span class="copy-regular formattedPrice__price--perMonth is-visible"> <span aria-hidden="true">/mes†</span> <span class="screen-reader-only">al mes†</span> </span> </p> </div> <div class="copy"> /mes† </div> <p class="screen-reader-only" data-behavior="formattedPrice__a11y" data-before-text="Desde" data-after-text="al mes para {contacts} contactos"> Desde $25 al mes para {contacts} contactos</p> </div> </div> <ul class="actionablePlanRecommendations__featuresRow__List"> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem0"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23standard.247Email_ChatSupport"> Soporte por correo electrónico y chat 24/7 <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"info","closeLabel":"Cerrar info. sobre la herramienta","mobileCloseLabel":"Cerrar","maxOfLabel":"un m\u00e1ximo de","type":"tooltip","id":"1Dhb5XYXnRJW0WcUMtc9uA","placement":"right","header":"Soporte 24\/7 por correo electr\u00f3nico y chat","copy":"<p>Soporte por correo electr\u00f3nico y chat disponible 24\/7.<\/p>\n","dynamicBehavior":null,"originalText":"Soporte por correo electr\u00f3nico y chat 24\/7"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem1"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23standard.CustomCoded_PrebuiltEmailTemplates"> Plantillas de correo electrónico prediseñadas y codificadas personalizadas <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"info","closeLabel":"Cerrar info. sobre la herramienta","mobileCloseLabel":"Cerrar","maxOfLabel":"un m\u00e1ximo de","type":"tooltip","id":"6TUjpoXNFynddSQOcd9UTd","placement":"right","header":"Plantillas de correo electr\u00f3nico predise\u00f1adas y codificadas a medida","copy":"<p><strong>Custom-Codificado Templates<\/strong><br>\nToma el control de tu dise\u00f1o de correo electr\u00f3nico utilizando tus propias plantillas HTML codificadas a medida.<\/p>\n<p><br><strong>Pre-Correo electr\u00f3nico creado Templates<\/strong><br>\nVende m\u00e1s con m\u00e1s de 100 plantillas de correo electr\u00f3nico personalizables y personalizadas para tu sector y marca. Acceso al plan Free limitado a ciertas plantillas predise\u00f1adas. Los planes de pago tienen acceso a todas las plantillas predise\u00f1adas.<\/p>\n","dynamicBehavior":null,"originalText":"Plantillas de correo electr\u00f3nico predise\u00f1adas y codificadas personalizadas"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem2"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="APMstandard.AB_Testing"> Pruebas A/B y multivariantes <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"info","closeLabel":"Cerrar info. sobre la herramienta","mobileCloseLabel":"Cerrar","maxOfLabel":"un m\u00e1ximo de","type":"tooltip","id":"3UrTEzjXQCXkXtNLrbgEfM","placement":"right","header":"Pruebas A\/B y multivariantes","copy":"<p><br><strong>Pruebas multivariante<\/strong><br>\nPrueba hasta ocho variantes de la campa\u00f1a para ver qu\u00e9 cambios tienen el mayor impacto en la interacci\u00f3n y la conversi\u00f3n.<\/p>\n<p><br><strong>Pruebas A\/B<\/strong><br>\nPrueba distintas l\u00edneas de asunto, dise\u00f1os, contenido y horas de env\u00edo para saber qu\u00e9 es lo que mejor funciona para tu audiencia.<\/p>\n","dynamicBehavior":null,"originalText":"Pruebas A\/B y multivariantes"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem3"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="APMstandard.EnhancedAutomated_CustomerJourneys"> Recorridos automatizados del cliente mejorados <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"info","closeLabel":"Cerrar info. sobre la herramienta","mobileCloseLabel":"Cerrar","maxOfLabel":"un m\u00e1ximo de","type":"tooltip","id":"7ACKTmRAm7nIffdtjrG33N","placement":"right","header":"Recorridos automatizados del cliente mejorados","copy":"<p>Crea y automatiza recorridos personalizados para cualquier escenario de clientes con la funcionalidad completa de nuestro Creador de recorridos de clientes.<\/p>\n","dynamicBehavior":null,"originalText":"Recorridos automatizados del cliente mejorados"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem4"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="PACT-165-193.assisted_onboarding"> Onboarding personalizado <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"info","closeLabel":"Cerrar info. sobre la herramienta","mobileCloseLabel":"Cerrar","maxOfLabel":"un m\u00e1ximo de","type":"tooltip","id":"gr1iggXL1ptb593Uf7WBE","placement":"right","header":"Onboarding asistido","copy":"<p>Obt\u00e9n una consulta pr\u00e1ctica para ayudarte a enviar tu primer correo electr\u00f3nico, segmentar p\u00fablicos, configurar automatizaciones, sincronizar integraciones y m\u00e1s.<\/p>\n<p>Nota: Actualmente, este servicio solo est\u00e1 disponible en ingl\u00e9s.<\/p>\n","dynamicBehavior":null,"originalText":"Onboarding personalizado"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem5"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="APMstandard.Predictive_Segmentation"> Segmentación predictiva <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"info","closeLabel":"Cerrar info. sobre la herramienta","mobileCloseLabel":"Cerrar","maxOfLabel":"un m\u00e1ximo de","type":"tooltip","id":"60Tw5b0H0jxXNclpuFLkSE","placement":"right","header":"Segmentaci\u00f3n predictiva","copy":"<p>Dir\u00edgete a los clientes adecuados para ganar m\u00e1s ventas recurrentes con nuestras herramientas de an\u00e1lisis predictivo que pueden estimar el comportamiento de compra futuro de los clientes.<\/p>\n","dynamicBehavior":null,"originalText":"Segmentaci\u00f3n predictiva"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem6"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="PACT-999.Behavioral-Targeting"> Orientación conductual <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"info","closeLabel":"Cerrar info. sobre la herramienta","mobileCloseLabel":"Cerrar","maxOfLabel":"un m\u00e1ximo de","type":"tooltip","id":"396Pcol1ADJQ8OTJzHWfTB","placement":"right","header":"Orientaci\u00f3n conductual","copy":"<p>Haz m\u00e1s precisa y pertinente tu segmentaci\u00f3n incorporando como criterios datos de comportamiento. Puedes crear segmentos basados en la manera en que tu p\u00fablico ha interactuado con tu sitio web de Mailchimp, tu aplicaci\u00f3n, tus campa\u00f1as o su comportamiento de compra anterior.<\/p>\n","dynamicBehavior":null,"originalText":"Orientaci\u00f3n conductual"} </script> </span> </li> </ul> <div class="ctaBuyNowWrapper" data-equalize-height="actionablePlanRecommendations__plan"> <div class="margin--bottom-c3 margin--top-c3" data-analytics-tag="add-or-buy-cta"> <a class="ctaBuyNow ctaPrimary ctaPrimary--small ctaPrimary--fullWidth" href="https://mailchimp.com/signup/?plan=standard_monthly_plan_v0&discount_id=66cfd014b28e3&locale=es" data-plan="standard" data-component="PlanCard/CTA" data-disabled-copy="Limite de contactos excedido" data-disabled-copy-mobile="Límite" data-behavior="ctaBuyNow"> <span class="ctaBuyNow__desktop">Regístrate gratis</span> <span class="ctaBuyNow__mobile">Regístrate gratis</span> </a> </div> </div> </div> <div data-plan="essential" data-entry-id="5eob2xgjwRHQpDLd8kGs7j" data-behavior="planCard" data-component-id="pricingPlan" data-context-text="Essentials" class="actionablePlanRecommendations__plan "> <div class="recommendedBanner" data-behavior="Pricing/RecommendedBanner" data-plan="essential" data-context-id="marketing"> <div class="value-banner is-visible"> <p class="copy-eyebrow recommendedBanner__label--mobile"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Mejor valor <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"info","closeLabel":"Cerrar info. sobre la herramienta","mobileCloseLabel":"Cerrar","maxOfLabel":"un m\u00e1ximo de","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Mejor valor","copy":"<p>Basado en la comparaci\u00f3n del n\u00famero de funciones en los planes de pago a partir del 9\/25\/2023 para un cliente con 2500\u00a0contactos. Complementos no incluidos.<\/p>\n","dynamicBehavior":null,"originalText":"Mejor valor"} </script> </span> </p> <p class="copy-eyebrow recommendedBanner__label--desktop"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Mejor valor <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"info","closeLabel":"Cerrar info. sobre la herramienta","mobileCloseLabel":"Cerrar","maxOfLabel":"un m\u00e1ximo de","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Mejor valor","copy":"<p>Basado en la comparaci\u00f3n del n\u00famero de funciones en los planes de pago a partir del 9\/25\/2023 para un cliente con 2500\u00a0contactos. Complementos no incluidos.<\/p>\n","dynamicBehavior":null,"originalText":"Mejor valor"} </script> </span> </p> </div> <div class="recommended-banner "> <p class="copy-eyebrow recommendedBanner__label--mobile">Recomendado</p> <p class="copy-eyebrow recommendedBanner__label--desktop">Recomendación de Mailchimp</p> </div> </div> <div> <div class="align--center copy-info pricingPlans__recommended "> Recomendación de Mailchimp </div> <h2 class="actionablePlanRecommendations__plan__heading" data-equalize-height="planCard__heading"> Essentials </h2> <p class="copy-info actionablePlanRecommendations__plan__copy" data-equalize-height="planCard__planCopy"> Envíe el contenido correcto en el momento adecuado con funciones de prueba y programación.</p> <div class="actionablePlanRecommendations__plan__pricing" data-equalize-height="planCard__priceWrapper"> <div class="pricingPlans__priceWrapper__disabledOverlay mobile" data-behavior="pricingPlans:disabledOverlay" data-plan="essential"> <p class="copy margin--bottom-c1"> <span class="mobile"> Limite de contactos excedido </span> <span class="desktop"> Seleccionaste más contactos de los que permite este plan </span> </p> </div> <p class="copy-info pricingPlans__none" data-behavior="planCard__startsAt"> Desde</p> <div class="freeTrial--freeLabel is-visible" data-behavior="freeTrial:priceTreatment"> <p class="freeTrial--freeLabel-header" role="text"> <span class="h4">Gratis</span> <span class="copy-info">por 14 días</span> </p> <div class="copy-info freeTrial--freeLabel__startsAt"> <span>Después, comienza desde:</span> </div> </div>  <div class="formattedPrice flex flex--left loading" data-behavior="formattedPrice" data-component="PlanCard/BasePrice" data-module-id="formattedPrice" data-entry-id="5eob2xgjwRHQpDLd8kGs7j:formattedPrice" data-plan="essential"> <p role="text" class="flex"> <span class="formattedPrice__price--symbol--left" data-behavior="formattedPrice__symbol"> </span> <span class="formattedPrice__price--integer" data-behavior="formattedPrice__integer"> </span> <span class="formattedPrice__price--fraction" data-behavior="formattedPrice__fraction" data-value="00"></span> <span class="formattedPrice__price--symbol--right" data-behavior="formattedPrice__symbol--right"> </span> <span class="copy-regular formattedPrice__price--perMonth is-visible"> <span aria-hidden="true">/mes†</span> <span class="screen-reader-only">al mes†</span> </span> </p> </div> <div class="copy"> /mes† </div> <p class="screen-reader-only" data-behavior="formattedPrice__a11y" data-before-text="Desde" data-after-text="al mes para {contacts} contactos"> Desde $15 al mes para {contacts} contactos</p> </div> </div> <ul class="actionablePlanRecommendations__featuresRow__List"> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem0"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23essentials.247Email_ChatSupport"> 24/7 Soporte por correo electrónico y chat 24/7 <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"info","closeLabel":"Cerrar info. sobre la herramienta","mobileCloseLabel":"Cerrar","maxOfLabel":"un m\u00e1ximo de","type":"tooltip","id":"5vB1pHYRjAqvKZjeLRD7rF","placement":"right","header":"Soporte 24\/7 por correo electr\u00f3nico y chat","copy":"<p>Soporte por correo electr\u00f3nico y chat disponible 24\/7.<\/p>\n","dynamicBehavior":null,"originalText":"24\/7 Soporte por correo electr\u00f3nico y chat 24\/7"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem1"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23essentials.Prebuilt_EmailTemplates"> Plantillas de correo electrónico prediseñadas <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"info","closeLabel":"Cerrar info. sobre la herramienta","mobileCloseLabel":"Cerrar","maxOfLabel":"un m\u00e1ximo de","type":"tooltip","id":"28XmvTeBKNw8d2Cg5dJEtJ","placement":"right","header":"Plantillas de correo electr\u00f3nico predise\u00f1adas","copy":"<p>Vende m\u00e1s con m\u00e1s de 100 plantillas de correo electr\u00f3nico personalizables y personalizadas para tu sector y marca. Acceso al plan Free limitado a ciertas plantillas predise\u00f1adas. Los planes de pago tienen acceso a todas las plantillas predise\u00f1adas.<\/p>\n","dynamicBehavior":null,"originalText":"Plantillas de correo electr\u00f3nico predise\u00f1adas"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem2"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23essentials.AB_Testing"> Pruebas A/B <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"info","closeLabel":"Cerrar info. sobre la herramienta","mobileCloseLabel":"Cerrar","maxOfLabel":"un m\u00e1ximo de","type":"tooltip","id":"35UertKimTQbNu9NMGKmTF","placement":"right","header":"Pruebas A\/B","copy":"<p>Prueba distintas l\u00edneas de asunto, dise\u00f1os, contenido y horas de env\u00edo para saber qu\u00e9 es lo que mejor funciona para tu audiencia.<\/p>\n","dynamicBehavior":null,"originalText":"Pruebas A\/B"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem3"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23essentials.BasicAutomated_CustomerJourneys"> Recorridos del cliente automatizados básicos <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"info","closeLabel":"Cerrar info. sobre la herramienta","mobileCloseLabel":"Cerrar","maxOfLabel":"un m\u00e1ximo de","type":"tooltip","id":"6WgMB7xzUCvMcS4Z6gOKHK","placement":"right","header":"Recorridos automatizados del cliente b\u00e1sicos","copy":"<p>Crea procesos de automatizaci\u00f3n para enviar mensajes relevantes en funci\u00f3n de c\u00f3mo interact\u00faan tus clientes con tu marca.<\/p>\n","dynamicBehavior":null,"originalText":"Recorridos del cliente automatizados b\u00e1sicos"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem4"> <p>Onboarding personalizado</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem5"> <p>Segmentación predictiva</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem6"> <p>Orientación conductual</p> </li> </ul> <div class="ctaBuyNowWrapper" data-equalize-height="actionablePlanRecommendations__plan"> <div class="margin--bottom-c3 margin--top-c3" data-analytics-tag="add-or-buy-cta"> <a class="ctaBuyNow ctaPrimary ctaPrimary--small ctaPrimary--fullWidth" href="https://mailchimp.com/signup/?plan=essential_monthly_plan_v0&discount_id=66cfd014b28e3&locale=es" data-plan="essential" data-component="PlanCard/CTA" data-disabled-copy="Limite de contactos excedido" data-disabled-copy-mobile="Límite" data-behavior="ctaBuyNow"> <span class="ctaBuyNow__desktop">Regístrate gratis</span> <span class="ctaBuyNow__mobile">Regístrate gratis</span> </a> </div> </div> </div> <div data-plan="free" data-entry-id="65yHjGarpIsJ4ComeekPn" data-behavior="planCard" data-component-id="pricingPlan" data-context-text="Free" class="actionablePlanRecommendations__plan "> <div class="recommendedBanner" data-behavior="Pricing/RecommendedBanner" data-plan="free" data-context-id="marketing"> <div class="value-banner is-visible"> <p class="copy-eyebrow recommendedBanner__label--mobile"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Mejor valor <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"info","closeLabel":"Cerrar info. sobre la herramienta","mobileCloseLabel":"Cerrar","maxOfLabel":"un m\u00e1ximo de","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Mejor valor","copy":"<p>Basado en la comparaci\u00f3n del n\u00famero de funciones en los planes de pago a partir del 9\/25\/2023 para un cliente con 2500\u00a0contactos. Complementos no incluidos.<\/p>\n","dynamicBehavior":null,"originalText":"Mejor valor"} </script> </span> </p> <p class="copy-eyebrow recommendedBanner__label--desktop"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Mejor valor <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"info","closeLabel":"Cerrar info. sobre la herramienta","mobileCloseLabel":"Cerrar","maxOfLabel":"un m\u00e1ximo de","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Mejor valor","copy":"<p>Basado en la comparaci\u00f3n del n\u00famero de funciones en los planes de pago a partir del 9\/25\/2023 para un cliente con 2500\u00a0contactos. Complementos no incluidos.<\/p>\n","dynamicBehavior":null,"originalText":"Mejor valor"} </script> </span> </p> </div> <div class="recommended-banner "> <p class="copy-eyebrow recommendedBanner__label--mobile">Recomendado</p> <p class="copy-eyebrow recommendedBanner__label--desktop">Recomendación de Mailchimp</p> </div> </div> <div> <div class="align--center copy-info pricingPlans__recommended "> Recomendación de Mailchimp </div> <h2 class="actionablePlanRecommendations__plan__heading" data-equalize-height="planCard__heading"> Free </h2> <p class="copy-info actionablePlanRecommendations__plan__copy" data-equalize-height="planCard__planCopy"> Crea fácilmente campañas de correo electrónico y aprende más sobre tus clientes.</p> <div class="actionablePlanRecommendations__plan__pricing" data-equalize-height="planCard__priceWrapper"> <div class="pricingPlans__priceWrapper__disabledOverlay mobile" data-behavior="pricingPlans:disabledOverlay" data-plan="free"> <p class="copy margin--bottom-c1"> <span class="mobile"> Limite de contactos excedido </span> <span class="desktop"> Seleccionaste más contactos de los que permite este plan </span> </p> </div> <p class="copy-info pricingPlans__invisible" data-behavior="planCard__startsAt"> Desde</p>  <div class="formattedPrice flex flex--left loading" data-behavior="formattedPrice" data-component="PlanCard/BasePrice" data-module-id="formattedPrice" data-entry-id="65yHjGarpIsJ4ComeekPn:formattedPrice" data-plan="free"> <p role="text" class="flex"> <span class="formattedPrice__price--symbol--left" data-behavior="formattedPrice__symbol"> </span> <span class="formattedPrice__price--integer" data-behavior="formattedPrice__integer"> </span> <span class="formattedPrice__price--fraction" data-behavior="formattedPrice__fraction" data-value=""></span> <span class="formattedPrice__price--symbol--right" data-behavior="formattedPrice__symbol--right"> </span> </p> </div> <div class="copy"> /mes† </div> <p class="screen-reader-only" data-behavior="formattedPrice__a11y" data-before-text="Desde" data-after-text="al mes para {contacts} contactos"> Desde $0 al mes para {contacts} contactos</p> </div> </div> <ul class="actionablePlanRecommendations__featuresRow__List"> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem0"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23free.Emailsupportfor_first30days"> Soporte por correo electrónico durante los primeros 30 días <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"info","closeLabel":"Cerrar info. sobre la herramienta","mobileCloseLabel":"Cerrar","maxOfLabel":"un m\u00e1ximo de","type":"tooltip","id":"79QVddj89ktYxBeuzoSdwQ","placement":"right","header":"Soporte por correo electr\u00f3nico los primeros 30 d\u00edas","copy":"<p>Soporte por correo electr\u00f3nico los primeros 30 d\u00edas.<\/p>\n","dynamicBehavior":null,"originalText":"Soporte por correo electr\u00f3nico durante los primeros 30 d\u00edas"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem1"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23free.Prebuilt_EmailTemplates"> Plantillas de correo electrónico prediseñadas <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"info","closeLabel":"Cerrar info. sobre la herramienta","mobileCloseLabel":"Cerrar","maxOfLabel":"un m\u00e1ximo de","type":"tooltip","id":"6QVUf6LBBy2qUWMQlAF1rN","placement":"right","header":"Plantillas de correo electr\u00f3nico predise\u00f1adas","copy":"<p>Vende m\u00e1s con m\u00e1s de 100 plantillas de correo electr\u00f3nico personalizables y personalizadas para tu sector y marca. Acceso al plan Free limitado a ciertas plantillas predise\u00f1adas. Los planes de pago tienen acceso a todas las plantillas predise\u00f1adas.<\/p>\n","dynamicBehavior":null,"originalText":"Plantillas de correo electr\u00f3nico predise\u00f1adas"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem2"> <p>Pruebas A/B</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem3"> <p>Recorridos automatizados del cliente básicos</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem4"> <p>Onboarding</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem5"> <p>Segmentación predictiva</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem6"> <p>Orientación conductual</p> </li> </ul> <div class="ctaBuyNowWrapper" data-equalize-height="actionablePlanRecommendations__plan"> <div class="margin--bottom-c3 margin--top-c3" data-analytics-tag="add-or-buy-cta"> <a class="ctaBuyNow ctaPrimary ctaPrimary--small ctaPrimary--fullWidth" href="https://login.mailchimp.com/signup/?plan=free_monthly_plan_v0&locale=es" data-plan="free" data-component="PlanCard/CTA" data-disabled-copy="Limite de contactos excedido" data-disabled-copy-mobile="Límite" data-behavior="ctaBuyNow"> <span class="ctaBuyNow__desktop">Regístrate gratis</span> <span class="ctaBuyNow__mobile">Regístrate gratis</span> </a> </div> </div> </div> </div> <div class="actionablePlanRecommendations__legalDisclaimer"> <span class="disclaimer-symbol">†</span><div class="freeTrial__terms freeTrial__terms--free-trial-v1-deploy"><span>Ver las</span><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="pricing.free_trial.14_days_free_trial_terms"> condiciones del periodo de prueba <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"info","closeLabel":"Cerrar info. sobre la herramienta","mobileCloseLabel":"Cerrar","maxOfLabel":"un m\u00e1ximo de","type":"tooltip","id":"3vdxInopaAMvNCmaTUVst0","placement":"right","header":null,"copy":"<p>*<strong>14 d\u00edas de prueba gratuita<\/strong>: Los primeros catorce (14) d\u00edas de suscripci\u00f3n a Mailchimp Standard o Essentials (seg\u00fan corresponda, cada uno, un \"plan mensual\"), a partir de la fecha de inscripci\u00f3n, son gratis (\"Prueba Gratis\"). Se debe proporcionar informaci\u00f3n de pago v\u00e1lida al momento de la inscripci\u00f3n. Se te notificar\u00e1 por correo electr\u00f3nico la proximidad del vencimiento de tu prueba gratuita antes de la fecha de vencimiento. Para tener derecho a la oferta de prueba gratis, debes ser nuevo cliente de Mailchimp o cliente existente de un plan de marketing gratis con una cuenta creada en los \u00faltimos 90 d\u00edas en determinados pa\u00edses y suscribirte a un plan Standard o Essentials mediante la opci\u00f3n \"Iniciar prueba gratis\" (o redacci\u00f3n similar). La oferta est\u00e1 limitada a una por cuenta de Mailchimp y no se puede combinar con otras ofertas de Mailchimp. Las ofertas no se pueden aplicar consecutivamente. La oferta est\u00e1 disponible por tiempo limitado y no se aplica a tarifas adicionales o tarifas \u00fanicas, incluidos, entre otros, cargos por correo electr\u00f3nico transaccional (tambi\u00e9n conocido como Mandrill), marketing por SMS, planes de sitios web, cr\u00e9ditos de pago por uso o anuncios de Google. Una vez finalizado el Periodo de Prueba, se te cobrar\u00e1 la tarifa mensual o anual, seg\u00fan corresponda, vigente en ese momento para el plan de marketing de pago que seleccionaste en funci\u00f3n de tus contactos y env\u00edos de correos electr\u00f3nicos hasta que lo canceles, cambies a otro plan de marketing de pago mensual o anual, o cambies a un Plan de Marketing Gratis. Si compras un Plan de Marketing de Pago anual durante una prueba gratuita, esta finalizar\u00e1 inmediatamente despu\u00e9s de la compra. Consulta los <a href=\"\/es\/legal\/promotional-offer-terms\/#Promotional_14-Day_Free_Trial_Membership\">t\u00e9rminos completos de la oferta<\/a>. Los t\u00e9rminos, las condiciones, los precios, las funciones especiales y las opciones de servicio y soporte est\u00e1n sujetos a cambios sin previo aviso.<\/p>\n","dynamicBehavior":null,"originalText":"condiciones del periodo de prueba"} </script> </span> </div> <p><strong>†</strong> Se aplican <a href="/es/help/about-additional-charges/">recargos</a> si se supera el límite de contactos o de envío de correos electrónicos. El envío del plan Free se pausará si se supera el límite de contactos o de envío de correos electrónicos.</p> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="pricing.p23.overages_disclaimer"> Más información <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"info","closeLabel":"Cerrar info. sobre la herramienta","mobileCloseLabel":"Cerrar","maxOfLabel":"un m\u00e1ximo de","type":"tooltip","id":"64nPSimOMxUl83gEZAv0KA","placement":"right","header":null,"copy":"<p>Para ver el l\u00edmite de env\u00edos de correos electr\u00f3nicos mensual incluido con cada plan, haz clic para <a href=\"\/es\/pricing\/marketing\/#plan:standard\">ver los detalles de todos los planes<\/a>. Si superas el l\u00edmite de env\u00edos de correos electr\u00f3nicos o de contactos de tu plan, se te cobrar\u00e1 por cada <a href=\"\/es\/help\/about-additional-charges\/\">excedente<\/a> (salvo en los planes Free, en los que se pausar\u00e1n los env\u00edos hasta el pr\u00f3ximo ciclo del plan mensual).<br>\n<br>\nLa opci\u00f3n de SMS solo se ofrece como complemento de los planes de pago de EE.\u00a0UU. y los cr\u00e9ditos para SMS se a\u00f1aden a tu cuenta despu\u00e9s de la compra. Se requiere la solicitud y la aceptaci\u00f3n de las condiciones antes de comprar cr\u00e9ditos. Los cr\u00e9ditos se emiten mensualmente y el cr\u00e9dito no utilizado caduca y no pasa al mes siguiente. Los precios var\u00edan. La opci\u00f3n de MMS solo est\u00e1 disponible en los planes Premium y Standard. La disponibilidad de caracter\u00edsticas y funciones var\u00eda seg\u00fan el tipo de plan. Para obtener m\u00e1s informaci\u00f3n, consulta los distintos planes y precios de Mailchimp. Consulta las condiciones para obtener m\u00e1s informaci\u00f3n.<\/p>\n<p><br>Los precios se muestran bas\u00e1ndose en lo siguiente: <br><\/p>\n<p><br><strong>El plan Premium<\/strong> incluye 10.000 contactos. El l\u00edmite de env\u00edos mensuales de correo electr\u00f3nico para los planes Premium es 15 veces tu n\u00famero m\u00e1ximo de contactos. <br>\n<br><strong>El plan Standard<\/strong> incluye 500 contactos. El l\u00edmite de env\u00edo mensual de correos electr\u00f3nicos para los planes Standard es de 12 veces tu n\u00famero m\u00e1ximo de contactos.<br>\n<br><strong>El plan Essentials<\/strong> incluye 500 contactos. El l\u00edmite de env\u00edos mensuales de correo electr\u00f3nico para los planes Essentials es 10 veces tu n\u00famero m\u00e1ximo de contactos.<br>\n<br><strong>El plan Free<\/strong> incluye hasta 500 contactos. Selecciona el tama\u00f1o del p\u00fablico para calcular el precio. El l\u00edmite de env\u00edos de correos electr\u00f3nicos mensual para el plan Free es de 1.000 env\u00edos (l\u00edmite diario de 500).<br><\/p>\n<p><br><strong>Precios en otras divisas (no USD):<\/strong> El precio real puede variar. Los precios mostrados son estimaciones basadas en los tipos de cambio actuales. El importe exacto cargado puede variar y depende del tipo de cambio en el momento del procesamiento del pago. Los precios mostrados no incluyen los impuestos y comisiones aplicables, que se a\u00f1adir\u00e1n al coste de todos los servicios adquiridos. Para conocer los precios base exactos, consulta los precios indicados en USD.<\/p>\n","dynamicBehavior":null,"originalText":"M\u00e1s informaci\u00f3n"} </script> </span> </div> <div class="actionablePlanRecommendations__cta"> <a class="ctaArrow" href="/es/pricing/marketing/" aria-label="Ver todos los detalles del plan"> Ver todos los detalles del plan </a> </div> </div> </section> <section id="44DzQuig00al3NK4tFIUaZ" class="p23HorizontalGrid module backgroundCoconut fs-unmask" data-module-id="p23HorizontalGrid" data-entry-id="44DzQuig00al3NK4tFIUaZ" data-behavior="p23HorizontalGrid"> <div class="module--content "> <h2 class="h2 margin--bottom-5">Conoce más sobre la elaboración de informes y análisis</h2> <div class="p23hg__section "> <ul data-equalizer class="p23HorizontalGrid__grid grid--columns-3 "> <li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridCompactItem" data-entry-id="2tBk5t6dHplw7mWJibaTAi"> <div data-equalize-height="p23horizontalGrid_1Vscjt1XGerJfuIHnXrPTF"> <a class="p23hg__itemCta" href="/es/resources/best-website-analytics-tools/"> <figure class=""> <picture><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/bF1V4xjSLfqLKmQkxaSQB/f246106e8ad12b4b3490d10275c390ba/resource1.png?w=820&fm=avif&q=60 820w, https://eep.io/images/yzco4xsimv0y/bF1V4xjSLfqLKmQkxaSQB/f246106e8ad12b4b3490d10275c390ba/resource1.png?w=1640&fm=avif&q=60 1640w" type="image/avif"><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/bF1V4xjSLfqLKmQkxaSQB/f246106e8ad12b4b3490d10275c390ba/resource1.png?w=820&fm=webp&q=70 820w, https://eep.io/images/yzco4xsimv0y/bF1V4xjSLfqLKmQkxaSQB/f246106e8ad12b4b3490d10275c390ba/resource1.png?w=1640&fm=webp&q=70 1640w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/bF1V4xjSLfqLKmQkxaSQB/f246106e8ad12b4b3490d10275c390ba/resource1.png?w=820&q=70" srcset="https://eep.io/images/yzco4xsimv0y/bF1V4xjSLfqLKmQkxaSQB/f246106e8ad12b4b3490d10275c390ba/resource1.png?w=820&q=70 820w, https://eep.io/images/yzco4xsimv0y/bF1V4xjSLfqLKmQkxaSQB/f246106e8ad12b4b3490d10275c390ba/resource1.png?w=1640&q=70 1640w" sizes="820px" loading="lazy" alt="A woman talking on the phone as she runs her small business from her laptop." width="826" height="464"></picture> </figure> <h3 class="h3 copy-medium copy--bold flex flex--nowrap p23hg__title margin--top-3"> 11 de las mejores herramientas de análisis web <svg width="19" height="18" viewbox="0 0 19 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.9 10.2H1V8.2H14.9L9.3 2.4L10.8 1L18.4 9.2L10.8 17.4L9.3 16L14.9 10.2Z" fill="currentColor"></path> </svg> </h3> <p class="margin--top-2 copy-small"> Compara 11 herramientas de análisis web para encontrar la mejor para ti y comprende por qué tienes que invertir en análisis de marketing. </p> </a> </div> </li><li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridCompactItem" data-entry-id="23xasdSxAHmJ7NmMiquhxs"> <div data-equalize-height="p23horizontalGrid_1Vscjt1XGerJfuIHnXrPTF"> <a class="p23hg__itemCta" href="/es/resources/predicitve-analytics/"> <figure class=""> <picture><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/4QUhyNK6e6u0hcRuxDyD8l/7609498dfc26ab56e9d085eb33aa82be/resource2.png?w=820&fm=avif&q=60 820w, https://eep.io/images/yzco4xsimv0y/4QUhyNK6e6u0hcRuxDyD8l/7609498dfc26ab56e9d085eb33aa82be/resource2.png?w=1640&fm=avif&q=60 1640w" type="image/avif"><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/4QUhyNK6e6u0hcRuxDyD8l/7609498dfc26ab56e9d085eb33aa82be/resource2.png?w=820&fm=webp&q=70 820w, https://eep.io/images/yzco4xsimv0y/4QUhyNK6e6u0hcRuxDyD8l/7609498dfc26ab56e9d085eb33aa82be/resource2.png?w=1640&fm=webp&q=70 1640w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/4QUhyNK6e6u0hcRuxDyD8l/7609498dfc26ab56e9d085eb33aa82be/resource2.png?w=820&q=70" srcset="https://eep.io/images/yzco4xsimv0y/4QUhyNK6e6u0hcRuxDyD8l/7609498dfc26ab56e9d085eb33aa82be/resource2.png?w=820&q=70 820w, https://eep.io/images/yzco4xsimv0y/4QUhyNK6e6u0hcRuxDyD8l/7609498dfc26ab56e9d085eb33aa82be/resource2.png?w=1640&q=70 1640w" sizes="820px" loading="lazy" alt="A man working at a table, pausing to check his phone for analytics from Mailchimp’s mobile app." width="827" height="464"></picture> </figure> <h3 class="h3 copy-medium copy--bold flex flex--nowrap p23hg__title margin--top-3"> Los conceptos básicos del análisis predictivo: desde los datos hasta la información <svg width="19" height="18" viewbox="0 0 19 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.9 10.2H1V8.2H14.9L9.3 2.4L10.8 1L18.4 9.2L10.8 17.4L9.3 16L14.9 10.2Z" fill="currentColor"></path> </svg> </h3> <p class="margin--top-2 copy-small"> Lee esta guía para conocer los aspectos básicos del análisis predictivo y cómo este puede ayudarte a tomar mejores decisiones empresariales. </p> </a> </div> </li><li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridCompactItem" data-entry-id="4jZE8dEDSReGvRAjE30J8N"> <div data-equalize-height="p23horizontalGrid_1Vscjt1XGerJfuIHnXrPTF"> <a class="p23hg__itemCta" href="/es/resources/machine-learning-in-marketing-guide/"> <figure class=""> <picture><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/3TvSgGfRCIbjoYPJ0wU5DK/dfab442560d9f06c867b422c9e3df319/resource3.png?w=820&fm=avif&q=60 820w, https://eep.io/images/yzco4xsimv0y/3TvSgGfRCIbjoYPJ0wU5DK/dfab442560d9f06c867b422c9e3df319/resource3.png?w=1640&fm=avif&q=60 1640w" type="image/avif"><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/3TvSgGfRCIbjoYPJ0wU5DK/dfab442560d9f06c867b422c9e3df319/resource3.png?w=820&fm=webp&q=70 820w, https://eep.io/images/yzco4xsimv0y/3TvSgGfRCIbjoYPJ0wU5DK/dfab442560d9f06c867b422c9e3df319/resource3.png?w=1640&fm=webp&q=70 1640w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/3TvSgGfRCIbjoYPJ0wU5DK/dfab442560d9f06c867b422c9e3df319/resource3.png?w=820&q=70" srcset="https://eep.io/images/yzco4xsimv0y/3TvSgGfRCIbjoYPJ0wU5DK/dfab442560d9f06c867b422c9e3df319/resource3.png?w=820&q=70 820w, https://eep.io/images/yzco4xsimv0y/3TvSgGfRCIbjoYPJ0wU5DK/dfab442560d9f06c867b422c9e3df319/resource3.png?w=1640&q=70 1640w" sizes="820px" loading="lazy" alt="A man and woman looking at a laptop together while discussing AI marketing strategy." width="827" height="464"></picture> </figure> <h3 class="h3 copy-medium copy--bold flex flex--nowrap p23hg__title margin--top-3"> Una guía completa para el *machine learning* en marketing <svg width="19" height="18" viewbox="0 0 19 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.9 10.2H1V8.2H14.9L9.3 2.4L10.8 1L18.4 9.2L10.8 17.4L9.3 16L14.9 10.2Z" fill="currentColor"></path> </svg> </h3> <p class="margin--top-2 copy-small"> Descubre cómo tus estrategias de marketing digital pueden beneficiarse del machine learning y la IA. </p> </a> </div> </li> </ul> </div> </div> </section> <section class="p23FlexibleHighlight module backgroundParsnip fs-unmask" id="7M3JycPQp6d0THbtpM9vIV" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="7M3JycPQp6d0THbtpM9vIV"> <div class="module--content align--center"> <div class="column column1"> <h2 class="h2">¿Necesitas contratar a alguien que te ayude? Estamos contigo.</h2> <p>Desde un rápido diseño de plantilla hasta un servicio completo de gestión de campañas, nuestra comunidad mundial de más de 850 expertos de confianza lo cubre todo.</p> <p></p> <div class="cta__holder cta__secondary"><a class="ctaSecondary" href="/es/experts/" aria-label="Busca expertos de Mailchimp"> Busca expertos de Mailchimp </a> </div> </div> <div class="column column2"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/6V3uBiSysZ7SD1w4LbOaeg/61695eda1cb5cf42faae74b583e4b1c7/CAMP_SUPPORT_FY24_READY_FOR_DEV.jpg?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="A smiling business owner has a conversation on their mobile phone." width="953" height="660"></picture></figure> </div> </div> </section> <div class="p23Headliner module backgroundPeppercorn fs-unmask" id="pw7bqqyycFqSQVFfpdcBh" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="pw7bqqyycFqSQVFfpdcBh" data-context-text="Ofrecemos un servicio de atención al cliente experto 24/7"> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Ofrecemos un servicio de atención al cliente experto 24/7</h2> <div class="margin--top-3 copy-large"> <p>Nuestro equipo de atención al cliente está siempre disponible y listo para ayudarte.</p> </div> <div class="flex flex--middle margin--top-5 ctas__wrapper"> <div> <a class="ctaArrow cta--small" href="/es/why-mailchimp/support/" aria-label="Consulta nuestras ofertas de soporte"> Consulta nuestras ofertas de soporte </a> </div> </div> </div> </div> <section id="3hLLwwweeDEaujU8VoUkMf" class="p23Accordion module fs-unmask " data-behavior="p23Accordion" data-module-id="p23Accordion" data-entry-id="3hLLwwweeDEaujU8VoUkMf" data-context-text="Preguntas frecuentes"> <div class="module--content"> <h2 class="h2 p23Accordion__title"> Preguntas frecuentes </h2> <ul class="p23Accordion__list"> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="¿Qué son los análisis de correo electrónico?" data-component-id="p23AccordionItem" data-entry-id="6pWdRQeTCtbgpSVbSlJ3gW"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-0-6pWdRQeTCtbgpSVbSlJ3gW" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-0-6pWdRQeTCtbgpSVbSlJ3gW" aria-controls="p23AccordionItem-sect-0-6pWdRQeTCtbgpSVbSlJ3gW"> <span> ¿Qué son los análisis de correo electrónico? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-0-6pWdRQeTCtbgpSVbSlJ3gW" id="p23AccordionItem-sect-0-6pWdRQeTCtbgpSVbSlJ3gW" role="region" aria-labelledby="p23AccordionItem-0-6pWdRQeTCtbgpSVbSlJ3gW"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Los análisis de correo electrónico proporcionan información muy útil que te permite identificar lo que funciona para tu negocio y perfeccionar las campañas que pueden ser aún mejores. A veces, los datos proporcionados pueden ser difíciles de descifrar, pero siempre recibirás información digerible y fácil de leer con nuestro software de informes de marketing digital.</p> <p>Nuestras herramientas de análisis y elaboración de informes funcionan al monitorear la interacción, el crecimiento y los ingresos de tus campañas en los distintos canales. Esto incluye los correos electrónicos, los anuncios en redes sociales, los códigos de promoción utilizados, etc. Como resultado, averiguarás lo que les gusta a tus clientes y podrás seguir creando contenido que se ajuste a sus necesidades. Las herramientas de elaboración de informes de marketing digital también te permiten ver cómo se comparan tus campañas de correo electrónico con las de la competencia. Lo mejor es que puedes hacerlo sin salir del panel de control de análisis de Mailchimp.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="¿Cómo puedo utilizar el análisis de correo electrónico?" data-component-id="p23AccordionItem" data-entry-id="3ZxHXc3t4bbGZSJNuuhRH0"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-1-3ZxHXc3t4bbGZSJNuuhRH0" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-1-3ZxHXc3t4bbGZSJNuuhRH0" aria-controls="p23AccordionItem-sect-1-3ZxHXc3t4bbGZSJNuuhRH0"> <span> ¿Cómo puedo utilizar el análisis de correo electrónico? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-1-3ZxHXc3t4bbGZSJNuuhRH0" id="p23AccordionItem-sect-1-3ZxHXc3t4bbGZSJNuuhRH0" role="region" aria-labelledby="p23AccordionItem-1-3ZxHXc3t4bbGZSJNuuhRH0"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>El análisis de correo electrónico puede ser difícil de entender, especialmente para los propietarios de pequeñas empresas que no saben por dónde empezar, pero no tiene que ser así. Con el análisis de datos de Mailchimp, puedes empezar a tomar decisiones comerciales más informadas con informes que contienen toda la información necesaria.</p> <p>Nuestras herramientas de informes de marketing pueden proporcionar informes de campañas de correo electrónico, de automatización, de páginas de destino y de anuncios para asegurarte de tener una visión general de tus campañas anteriores y en curso. Cada uno profundizará en diferentes métricas. Por ejemplo, los informes de las páginas de destino medirán el rendimiento de tus páginas de destino en cuanto a visitas y clics.</p> <p>Con herramientas de análisis de marketing digital, puedes desarrollar un plan de acción basado en los datos que recopiles. En última instancia, las herramientas de informes y análisis crean una valiosa oportunidad para mejorar aún más tu trabajo de marketing y hacer crecer tu negocio. Tanto si quieres segmentar los datos de los clientes en función de los datos demográficos como si quieres identificar los contenidos de bajo rendimiento, estamos aquí para ayudarte.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="¿Cuándo debo obtener análisis para las campañas por correo electrónico?" data-component-id="p23AccordionItem" data-entry-id="5U6gg3UuhMzRcx7pgW24Ke"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-2-5U6gg3UuhMzRcx7pgW24Ke" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-2-5U6gg3UuhMzRcx7pgW24Ke" aria-controls="p23AccordionItem-sect-2-5U6gg3UuhMzRcx7pgW24Ke"> <span> ¿Cuándo debo obtener análisis para las campañas por correo electrónico? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-2-5U6gg3UuhMzRcx7pgW24Ke" id="p23AccordionItem-sect-2-5U6gg3UuhMzRcx7pgW24Ke" role="region" aria-labelledby="p23AccordionItem-2-5U6gg3UuhMzRcx7pgW24Ke"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Nuestras herramientas de informes y análisis empezarán a recopilar datos en cuanto se publique tu campaña de correo electrónico y tu público empiece a interactuar con ella. Las herramientas de informes de Mailchimp también analizarán los datos recibidos de clics, aperturas y compras. Sin embargo, es posible que no puedas ver los resultados de tu campaña de inmediato, ya que algunos correos electrónicos pueden tardar en enviarse y entregarse.</p> <p>Puedes ver un resumen del rendimiento de tu campaña abriendo el informe de tu campaña de correo electrónico. El resumen que proporcionamos incluye información fundamental que puede influir en tu próxima campaña, como los ingresos totales obtenidos por el pedido, la tasa de apertura, los destinatarios no suscritos, etc.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="¿Cómo configuro los informes automatizados de campañas automatizadas en Mailchimp?" data-component-id="p23AccordionItem" data-entry-id="4cFwQctHOvBDxF5f53TeQe"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-3-4cFwQctHOvBDxF5f53TeQe" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-3-4cFwQctHOvBDxF5f53TeQe" aria-controls="p23AccordionItem-sect-3-4cFwQctHOvBDxF5f53TeQe"> <span> ¿Cómo configuro los informes automatizados de campañas automatizadas en Mailchimp? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-3-4cFwQctHOvBDxF5f53TeQe" id="p23AccordionItem-sect-3-4cFwQctHOvBDxF5f53TeQe" role="region" aria-labelledby="p23AccordionItem-3-4cFwQctHOvBDxF5f53TeQe"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Si quieres recibir informes automatizados de las campañas de parte de Mailchimp, lo único que tienes que hacer es activar el seguimiento. A continuación, nuestras herramientas de elaboración de informes y análisis se encargarán del trabajo pesado y proporcionarán información sobre el rendimiento de tus correos electrónicos automatizados en forma de serie. También podrás ver análisis de Mailchimp sobre correos electrónicos individuales.</p> <p>A continuación, se explica cómo acceder a los informes de automatización clásica:</p> <ul> <li>Selecciona Informes en la pestaña Campañas.</li> <li>Haz clic en Automatizaciones y luego en Ver informe.</li> </ul> <p>Una vez que abras el informe de automatización, podrás ver diferentes métricas, como la cantidad de correos electrónicos enviados y el rendimiento mensual.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="¿Cuál es la diferencia entre la elaboración de informes y los análisis?" data-component-id="p23AccordionItem" data-entry-id="5rYyiHN9GBptKjdbOv5TQd"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-4-5rYyiHN9GBptKjdbOv5TQd" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-4-5rYyiHN9GBptKjdbOv5TQd" aria-controls="p23AccordionItem-sect-4-5rYyiHN9GBptKjdbOv5TQd"> <span> ¿Cuál es la diferencia entre la elaboración de informes y los análisis? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-4-5rYyiHN9GBptKjdbOv5TQd" id="p23AccordionItem-sect-4-5rYyiHN9GBptKjdbOv5TQd" role="region" aria-labelledby="p23AccordionItem-4-5rYyiHN9GBptKjdbOv5TQd"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>La elaboración de informes consiste en recopilar y presentar datos de forma clara, lo que te proporciona una instantánea de lo que está sucediendo. El análisis profundiza en los datos, buscando patrones e información para ayudarte a tomar decisiones. Los informes muestran los hechos, mientras que los análisis te ayudan a comprender el significado.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="¿Qué es el análisis de marketing digital?" data-component-id="p23AccordionItem" data-entry-id="3w6WqTI4dR7kBJxYWEDLpk"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-5-3w6WqTI4dR7kBJxYWEDLpk" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-5-3w6WqTI4dR7kBJxYWEDLpk" aria-controls="p23AccordionItem-sect-5-3w6WqTI4dR7kBJxYWEDLpk"> <span> ¿Qué es el análisis de marketing digital? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-5-3w6WqTI4dR7kBJxYWEDLpk" id="p23AccordionItem-sect-5-3w6WqTI4dR7kBJxYWEDLpk" role="region" aria-labelledby="p23AccordionItem-5-3w6WqTI4dR7kBJxYWEDLpk"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>El análisis de marketing digital consiste en recopilar, analizar y dar sentido a los datos de tus esfuerzos de marketing digital. Te ayuda a realizar un seguimiento de las métricas, medir el rendimiento y obtener información que guía tus decisiones de marketing. Al profundizar en el análisis de marketing digital, puedes optimizar tus estrategias y obtener mejores resultados en todas tus campañas.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="¿Qué son las herramientas de elaboración de informes analíticos?" data-component-id="p23AccordionItem" data-entry-id="6XTLGqnAIm9f9xznrLvlUm"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-6-6XTLGqnAIm9f9xznrLvlUm" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-6-6XTLGqnAIm9f9xznrLvlUm" aria-controls="p23AccordionItem-sect-6-6XTLGqnAIm9f9xznrLvlUm"> <span> ¿Qué son las herramientas de elaboración de informes analíticos? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-6-6XTLGqnAIm9f9xznrLvlUm" id="p23AccordionItem-sect-6-6XTLGqnAIm9f9xznrLvlUm" role="region" aria-labelledby="p23AccordionItem-6-6XTLGqnAIm9f9xznrLvlUm"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Las herramientas de elaboración de informes analíticos te ayudan a conocer el desempeño de tus esfuerzos de marketing por medio de los datos. Su valor es inestimable para medir el impacto de tus campañas, comprender el comportamiento del público, crear paneles interactivos y tomar decisiones basadas en datos sobre tu estrategia de marketing.</p> <p>Las potentes herramientas de elaboración de informes de datos y análisis de Mailchimp te mantienen un paso adelante de la competencia con estadísticas de campaña en tiempo real, optimización de contenido asistida por IA, información procesable sobre el comportamiento del público y comparaciones del desempeño de tu correo electrónico con otras empresas de tu sector.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="¿Qué es el análisis y la elaboración de informes?" data-component-id="p23AccordionItem" data-entry-id="1Vs18R9Vm51suNeqRtlNIe"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-7-1Vs18R9Vm51suNeqRtlNIe" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-7-1Vs18R9Vm51suNeqRtlNIe" aria-controls="p23AccordionItem-sect-7-1Vs18R9Vm51suNeqRtlNIe"> <span> ¿Qué es el análisis y la elaboración de informes? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-7-1Vs18R9Vm51suNeqRtlNIe" id="p23AccordionItem-sect-7-1Vs18R9Vm51suNeqRtlNIe" role="region" aria-labelledby="p23AccordionItem-7-1Vs18R9Vm51suNeqRtlNIe"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>El análisis y la generación de informes son herramientas que sirven para utilizar los datos con el fin de tomar mejores decisiones. Los informes recopilan información sobre algo y la presentan de forma clara y comprensible (normalmente en informes interactivos), mientras que el análisis busca patrones en esas fuentes de datos y hace recomendaciones para la acción. Si tomamos como ejemplo el email marketing, un informe podría decirte cuántas personas han abierto tus correos electrónicos y cuántas de ellas han actuado en consecuencia, quizás visitando tu sitio web. Siguiendo el mismo ejemplo, los análisis podrían informarte de que la mayoría de las personas que visitan tu sitio web son menores de 35 años y sugerirte que te asegures de que sus futuros correos electrónicos atraigan a un grupo demográfico más joven.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="¿Qué son los tipos de herramientas de elaboración de informes?" data-component-id="p23AccordionItem" data-entry-id="4RX9TIwWj6l778nJLi0inu"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-8-4RX9TIwWj6l778nJLi0inu" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-8-4RX9TIwWj6l778nJLi0inu" aria-controls="p23AccordionItem-sect-8-4RX9TIwWj6l778nJLi0inu"> <span> ¿Qué son los tipos de herramientas de elaboración de informes? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-8-4RX9TIwWj6l778nJLi0inu" id="p23AccordionItem-sect-8-4RX9TIwWj6l778nJLi0inu" role="region" aria-labelledby="p23AccordionItem-8-4RX9TIwWj6l778nJLi0inu"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Es posible elaborar informes de cualquier elemento al que pueda hacerse un seguimiento y medirse. En el marketing digital, algunos de los tipos de informes utilizados habitualmente incluyen:</p> <p>Los informes de campañas hacen un seguimiento de la efectividad y el alcance de tu contenido a través de múltiples canales. Esto puede incluir múltiples fuentes de datos, como rendimiento del correo electrónico, estadísticas de automatización, métricas de páginas de destino, respuestas publicitarias e interacción con publicaciones en redes sociales.</p> <p>Los informes sobre el público te ofrecen más información sobre las personas que interactúan con tus campañas: cómo está creciendo tu público, sus datos demográficos y ubicación generales, además del grado de interacción que tienen con tu contenido.</p> <p>Los informes de E-Commerce te proporcionan información sobre tus ingresos y clientes, incluidas estadísticas de compra, tasa de conversión y retorno de la inversión en tu gasto en publicidad.</p> <p>La plataforma de marketing de Mailchimp ofrece este tipo de informes y mucho más: estadísticas detalladas del sitio web, progreso del recorrido del cliente, seguimiento postal y de encuestas e incluso datos de integraciones de terceros, como Google Analytics.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="¿Qué es el análisis de marketing?" data-component-id="p23AccordionItem" data-entry-id="43iMYKg3fmVKhf14tRwtwI"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-9-43iMYKg3fmVKhf14tRwtwI" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-9-43iMYKg3fmVKhf14tRwtwI" aria-controls="p23AccordionItem-sect-9-43iMYKg3fmVKhf14tRwtwI"> <span> ¿Qué es el análisis de marketing? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-9-43iMYKg3fmVKhf14tRwtwI" id="p23AccordionItem-sect-9-43iMYKg3fmVKhf14tRwtwI" role="region" aria-labelledby="p23AccordionItem-9-43iMYKg3fmVKhf14tRwtwI"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Una disciplina basada en las matemáticas que busca encontrar patrones en los datos para aumentar los conocimientos prácticos. Los análisis emplean estadísticas, modelado predictivo y aprendizaje automático para revelar información y responder preguntas. Las predicciones meteorológicas, los promedios de eficacia y las pólizas de seguros de vida son resultados de análisis. En el mundo del marketing digital, el análisis es fundamental para comprender y predecir el comportamiento del usuario y optimizar la experiencia de usuario (UX) para impulsar las ventas.</p> <p>Estos son los dos propósitos principales del análisis de marketing:</p> <ol> <li>Evaluar el rendimiento de tus iniciativas de marketing y medir la eficacia de tus actividades de marketing.</li> <li>Determinar qué puedes hacer de forma diferente para obtener mejores resultados en tus canales de marketing. Estos procesos te permiten convertir los datos de marketing sin procesar en un plan de acción y sacar el máximo partido a tu inversión en marketing.</li> </ol> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="¿Cómo utilizan las empresas el análisis de marketing?" data-component-id="p23AccordionItem" data-entry-id="yhAnaudfhBYp2R0IMw48q"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-10-yhAnaudfhBYp2R0IMw48q" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-10-yhAnaudfhBYp2R0IMw48q" aria-controls="p23AccordionItem-sect-10-yhAnaudfhBYp2R0IMw48q"> <span> ¿Cómo utilizan las empresas el análisis de marketing? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-10-yhAnaudfhBYp2R0IMw48q" id="p23AccordionItem-sect-10-yhAnaudfhBYp2R0IMw48q" role="region" aria-labelledby="p23AccordionItem-10-yhAnaudfhBYp2R0IMw48q"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Los análisis de marketing ayudan a las empresas a comprender su panorama general. También les permite profundizar en las tendencias de micromarketing más centradas de sus sectores. Los datos pueden mejorar el número y la calidad de los clientes potenciales al permitir que las empresas sepan cómo optimizar su publicidad y dirigirse a los clientes más adecuados. Todo esto mejora tus resultados.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="¿Qué es la elaboración de informes de datos?" data-component-id="p23AccordionItem" data-entry-id="6WU8GdI3b73jUfbzv6OO1t"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-11-6WU8GdI3b73jUfbzv6OO1t" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-11-6WU8GdI3b73jUfbzv6OO1t" aria-controls="p23AccordionItem-sect-11-6WU8GdI3b73jUfbzv6OO1t"> <span> ¿Qué es la elaboración de informes de datos? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-11-6WU8GdI3b73jUfbzv6OO1t" id="p23AccordionItem-sect-11-6WU8GdI3b73jUfbzv6OO1t" role="region" aria-labelledby="p23AccordionItem-11-6WU8GdI3b73jUfbzv6OO1t"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>La elaboración de informes de datos es el proceso de tomar un grupo de datos sin procesar de múltiples fuentes y convertirlos en un formato que puedas entender fácilmente. Tu tiempo es tu recurso más importante y probablemente tengas muchas herramientas automatizadas que recopilan información compleja para ti.</p> <p>Esta información solo será útil si la traduces a un formato que sea fácil de entender. Por ejemplo, puedes convertir esa información en una hoja de cálculo que te permita ver la información rápidamente, extrayendo las partes más importantes.</p> <p>A continuación, utilizarás esta información para averiguar lo que debe hacerse. Si diriges una empresa, puedes recopilar información sobre los diversos márgenes de beneficios de ciertos productos como parte de tu proceso de elaboración de informes. O bien, puedes recopilar información relacionada con la eficacia de tu estrategia de marketing digital.</p> <p>Luego, puedes averiguar qué funciona bien o no, y qué debes hacer para mejorar el posicionamiento de tu empresa.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="¿Qué es la elaboración de informes automatizados?" data-component-id="p23AccordionItem" data-entry-id="6OqMgLGB5megmrG4wbYXnc"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-12-6OqMgLGB5megmrG4wbYXnc" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-12-6OqMgLGB5megmrG4wbYXnc" aria-controls="p23AccordionItem-sect-12-6OqMgLGB5megmrG4wbYXnc"> <span> ¿Qué es la elaboración de informes automatizados? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-12-6OqMgLGB5megmrG4wbYXnc" id="p23AccordionItem-sect-12-6OqMgLGB5megmrG4wbYXnc" role="region" aria-labelledby="p23AccordionItem-12-6OqMgLGB5megmrG4wbYXnc"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Los informes automatizados consisten en recopilar y generar automáticamente información específica que se pone a disposición de una persona en particular en un horario establecido. Con la automatización de informes, un usuario también puede crear informes fuera de las horas programadas para monitorear las operaciones de un negocio a lo largo del día. Es esencial tener acceso a datos precisos y actualizados según sea necesario para que cualquier empresa funcione de manera eficiente.</p> <p>El uso de software de automatización de marketing te da una ventaja en cuanto a mantenerte al corriente de los diferentes aspectos de tu negocio. El seguimiento del correo electrónico ayuda con el marketing al proporcionar información valiosa sobre la efectividad de tu campaña, mientras que un sistema de inventario automatizado te dirá cuándo hay pocas existencias. Poder gestionar el seguimiento de los datos a través de un programa de procesos automatizados te permite dedicar más tiempo a dirigir tu negocio en lugar de supervisar el trabajo administrativo.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="¿Qué es el análisis predictivo?" data-component-id="p23AccordionItem" data-entry-id="4rdJftbQcOPjdQmGJ5Gfur"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-13-4rdJftbQcOPjdQmGJ5Gfur" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-13-4rdJftbQcOPjdQmGJ5Gfur" aria-controls="p23AccordionItem-sect-13-4rdJftbQcOPjdQmGJ5Gfur"> <span> ¿Qué es el análisis predictivo? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-13-4rdJftbQcOPjdQmGJ5Gfur" id="p23AccordionItem-sect-13-4rdJftbQcOPjdQmGJ5Gfur" role="region" aria-labelledby="p23AccordionItem-13-4rdJftbQcOPjdQmGJ5Gfur"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>El análisis predictivo implica observar datos históricos para predecir resultados futuros. La información generada por la creación de modelos predictivos y el análisis de datos suele ser precisa para predecir un evento futuro, pero no es perfecta. Sin embargo, se puede aplicar a la variedad de situaciones a las que se enfrenta una empresa a diario.</p> <p>El análisis predictivo utiliza técnicas de extracción de datos, machine learning y creación de modelos estadísticos para encontrar patrones en los datos e identificar riesgos y oportunidades. Esta área de la ciencia de datos es muy similar al uso de un motor de búsqueda, pero las consultas son más complejas y se espera que los datos resultantes ofrezcan predicciones de futuro más precisas.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="¿Cómo funciona el análisis predictivo?" data-component-id="p23AccordionItem" data-entry-id="2uEFjomAIkbej1ksH5X7lh"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-14-2uEFjomAIkbej1ksH5X7lh" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-14-2uEFjomAIkbej1ksH5X7lh" aria-controls="p23AccordionItem-sect-14-2uEFjomAIkbej1ksH5X7lh"> <span> ¿Cómo funciona el análisis predictivo? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-14-2uEFjomAIkbej1ksH5X7lh" id="p23AccordionItem-sect-14-2uEFjomAIkbej1ksH5X7lh" role="region" aria-labelledby="p23AccordionItem-14-2uEFjomAIkbej1ksH5X7lh"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>El proceso de análisis predictivo parte de un problema y pasa por una serie de pasos para lograr el resultado deseado.</p> <p>El problema puede ser cualquier cosa, desde detectar fraudes hasta asegurarse de que las estanterías no se quedan vacías durante la temporada navideña. Se recopilan los conjuntos o bases de datos relevantes para examinarlas y luego se procesan para su análisis. Entonces, el científico de datos aplica la herramienta pertinente para encontrar los datos deseados y, a continuación, valida los resultados para su implementación a las partes interesadas mediante un informe.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="¿Qué es la inteligencia empresarial?" data-component-id="p23AccordionItem" data-entry-id="1uH6ilU7yakuItdhj8LhER"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-15-1uH6ilU7yakuItdhj8LhER" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-15-1uH6ilU7yakuItdhj8LhER" aria-controls="p23AccordionItem-sect-15-1uH6ilU7yakuItdhj8LhER"> <span> ¿Qué es la inteligencia empresarial? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-15-1uH6ilU7yakuItdhj8LhER" id="p23AccordionItem-sect-15-1uH6ilU7yakuItdhj8LhER" role="region" aria-labelledby="p23AccordionItem-15-1uH6ilU7yakuItdhj8LhER"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Un sistema de inteligencia empresarial toma datos sin procesar, los selecciona y los transforma en información valiosa que puede fundamentar las decisiones empresariales.</p> <p>Además de la información estratégica, las empresas también pueden usar herramientas de inteligencia empresarial (IE) para medir la productividad y la eficiencia, evaluar diferentes sistemas o procesos y auditar actividades específicas relacionadas con el negocio. Los recursos de inteligencia empresarial también pueden incluir datos de clientes. Puede ayudar a las empresas a definir su mercado objetivo, evaluar el rendimiento de ventas y marketing, y obtener información sobre el interés y las actividades del cliente en función del historial de navegación y las acciones en línea.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="¿Cómo funciona la inteligencia empresarial?" data-component-id="p23AccordionItem" data-entry-id="1VdQ6XYijXnwprC3BWHhHJ"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-16-1VdQ6XYijXnwprC3BWHhHJ" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-16-1VdQ6XYijXnwprC3BWHhHJ" aria-controls="p23AccordionItem-sect-16-1VdQ6XYijXnwprC3BWHhHJ"> <span> ¿Cómo funciona la inteligencia empresarial? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-16-1VdQ6XYijXnwprC3BWHhHJ" id="p23AccordionItem-sect-16-1VdQ6XYijXnwprC3BWHhHJ" role="region" aria-labelledby="p23AccordionItem-16-1VdQ6XYijXnwprC3BWHhHJ"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Un sistema de inteligencia empresarial gestiona tareas específicas relacionadas con los datos para ayudar a las empresas a obtener información sobre sus usuarios empresariales. Hay 4 formas clave de hacerlo con estas herramientas.</p> <ol> <li>Extracción de datos sin procesar. Las herramientas de inteligencia empresarial buscan entre las fuentes de datos para obtener información que podría ser útil para el análisis empresarial. Esta función es esencial porque las empresas tienen una gran cantidad de información, pero solo es valiosa si está bien organizada. Las herramientas de inteligencia empresarial pueden iniciar este proceso de selección.</li> <li>Elaboración de informes automatizados. Los sistemas de inteligencia empresarial suelen incluir paneles de control centralizados que los analistas pueden utilizar para crear informes y visualizar datos para que los responsables de la toma de decisiones sin formación en estadística o análisis puedan comprender la información.</li> <li>Análisis del rendimiento. Las herramientas de inteligencia empresarial pueden recopilar información en tiempo real para ayudar a medir el rendimiento financiero u operativo. Los usuarios pueden introducir indicadores clave de rendimiento para métricas específicas y obtener información sobre cómo está funcionando la empresa con estos puntos de referencia.</li> <li>Análisis predictivos. El software de inteligencia empresarial también puede tomar datos y procesarlos a través de modelos informáticos o herramientas de análisis estadístico para ayudar a predecir tendencias futuras.</li> </ol> </div> </div> </li> </ul> </div> </section> <div class="p23Headliner module backgroundPeppercorn fs-unmask" id="7dseV3yVgnS3UTYFdB2pCu" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="7dseV3yVgnS3UTYFdB2pCu" data-context-text="Millones de usuarios nos confían su marketing por correo electrónico. Tú también puedes."> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Millones de usuarios nos confían su marketing por correo electrónico. 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