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button_content); }); }); })(jQuery); </script> <div id="ArticleContent"> <div class="CopyContent "> <div class="container"> <div class="row"> <div class="copy-content flexible-links "><div class="section"> <h2>The challenge</h2> <p style="text-align: left"> A restaurant chain wanted to leverage advanced targeting on linear TV to drive customers to their locations.</p> </div> </div> </div> </div> </div> <div class="CopyContent "> <div class="container"> <div class="row"> <div class="copy-content flexible-links "><div class="section"> <h2>The solution</h2> <p style="text-align: left"> We partnered with the client to run a <strong>data-driven linear (DDL) campaign</strong> optimized to reach <strong>custom “Modern Day Core Customer” audience,</strong> followed by a <strong>custom Data Plus Math study to measure the impact</strong> of the campaign. </p> </div> </div> </div> </div> </div> <div class="CopyContent "> <div class="container"> <div class="row"> <div class="copy-content flexible-links "><p></p> <div class="section"> <h2>The results</h2> <p><b>Overall lift in foot traffic</b></p> <div class="shopping-stat"><span class="shopping-percent">+8%</span><span class="shopping-p"><strong> overall lift in restaurant visits driven by DDL</strong> vs. non-NBCU</span></div> <div class="shopping-stat"><span class="shopping-percent">+20%</span><span class="shopping-p"><strong> overall lift in restaurant visitation rates</strong> vs. unexposed</span></div> <p><b>Target lift in foot traffic</b></p> <div class="shopping-stat"><span class="shopping-percent">+6%</span><span class="shopping-p"><strong> in-target lift in restaurant visitation </strong> vs. unexposed</span></div> <div class="shopping-stat"><span class="shopping-percent">+21%</span><span class="shopping-p"><strong> in-target lift in restaurant visits driven by DDL </strong> vs. non-NBCU</span></div> </div> </div> </div> </div> </div> <div class="CopyContent "> <div class="container"> <div class="row"> <div 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