NBCU One24 Insights & Takeaways | NBCUniversal Together

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class="event-hero event-hero--light-mode "> <div class="event-hero__background "> <video src="https://together.nbcuni.com/wp-content/uploads/sites/3/2024/03/One24_Art_Loop_v03_2700x1800_15MB.mp4" playsinline autoplay muted loop></video> <img style="opacity: 0;" class="event-hero__background--placeholder" src="" /> </div> <div class="container"> <div class="event-hero__content"> <img class="event-hero__logo" src="https://together.nbcuni.com/wp-content/uploads/sites/3/2024/03/One24_Logo.png" /> <h3 class="event-hero__subheading"><h1 style="color: white">On-Demand | Partner Takeaways</h1></h3> </div> </div> <div class="event-hero__scroll"> <span>Scroll for more</span> <img src="https://together.nbcuni.com/wp-content/themes/nbcu_amplified/images/event_down-arrow.png" alt="scroll for more"> </div> <div class="event-hero__bar" style="background: #0d151c; background: -webkit-linear-gradient(to right, #6e7982 0%, #0d151c 100%); background: -moz-linear-gradient(to right, #6e7982 0%, #0d151c 100%); background: linear-gradient(to right, #6e7982 0%, #0d151c 100%);"></div> </div> <div class="event-progress"> <div class="event-progress__section"> <span data-target="on-demand" data-color="#0d151c" class="event-progress__dot"> <span></span> </span> <span class="event-progress__text">On-Demand</span> </div> <div class="event-progress__section"> <span data-target="takeaways" data-color="#0d151c" class="event-progress__dot"> <span></span> </span> <span class="event-progress__text">Takeaways</span> </div> <div class="event-progress__section"> <span data-target="resources" data-color="#0d151c" class="event-progress__dot"> <span></span> </span> <span class="event-progress__text">Resources</span> </div> </div> <div class="event-content is-dark-mode" style="background-color: #101b27;"> <div class="event-content__content"> <section id="" class="CopyContent event-section is-associated-section "> <div class="container"> <div class="row"> <div class="copy-content flexible-links"><p>One24 once again showed how NBCUniversal is transforming TV to make your marketing perform more effectively. At NBCUniversal, Television of Today is more than just linear TV:</p> <ul> <li>It’s <strong>culture-defining premium content at scale</strong>, meeting consumers where they are across platforms and on every screen.</li> <li>It’s <strong>data-driven</strong>, helping you reach the strategic audiences that matter to your business everywhere they’re watching.</li> <li>It’s <strong>immersive</strong>, with interactive ad experiences to engage viewers beyond the traditional 15- or 30-second spot.</li> <li>It’s <strong>measurable</strong>, providing you with more visibility and transparency into your campaign performance than ever before, at every point in the customer journey, from upper-funnel reach and brand lift to lower-funnel conversion.</li> </ul> <p> </p> <p>Watch the <a class="mp_track_links" href="https://together.nbcuni.com/one23-takeaways/copy-of-on-demand-nbcuniversals-one24-mainstage/" data-title="Watch the full presentation" data-special-category="event link">full presentation</a> to learn about the advancements we have made to drive ROI for your business.</p> </div> </div> </div> </section> <section id="on-demand" class="event-section "> <header class="event-section__header"> <div class="container"> <span>One24</span> <span> <div style="background: -webkit-linear-gradient(to right, #0d151c 0%, #6e7982 100%); background: -moz-linear-gradient(to right, #0d151c 0%, #6e7982 100%); background: linear-gradient(to right, #0d151c 0%, #6e7982 100%);"></div> On-Demand </span> </div> </header> <div class="container"> <div class="row"> <div class="event-content-video" style=" max-width:640px !important; "> <a data-special-category="event video" data-title="One24 " class="event-content-video__trigger media_modal_trigger mp_track" href="/wp-content/themes/nbcu_amplified/aj_video/155927/157134/4DVXnDWXwhPMUF1/" > <img class="event-content-video__image" src="https://together.nbcuni.com/wp-content/uploads/sites/3/2024/03/One24-Takeaways-Thumbnails.jpg" alt="" /> <span class="event-content-video__play"> <svg viewBox="0 0 20 23" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <path d="M19.4153622,10.4905679 L1.6143775,0.156168112 C1.2558232,-0.0520560373 0.876073565,-0.0520560373 0.517519263,0.156168112 C0.158523392,0.364392261 2.90079072e-12,0.749318354 2.90079072e-12,1.16532268 L2.90079072e-12,21.8345663 C2.90079072e-12,22.2510146 0.158523392,22.6359407 0.517519263,22.8441649 C0.696796414,22.948055 0.865917471,23 1.06594838,23 C1.26597929,23 1.45055527,22.948055 1.62983242,22.8441649 L19.423752,12.5093211 C19.7827479,12.3010969 20,11.9161708 20,11.5001665 C20,11.0837182 19.7739165,10.6987921 19.4153622,10.4905679 Z"></path> </svg> </button> </a> </div> </div> </div> </section> <section id="" class="CopyContent event-section event-section event-section_center is-associated-section is-padding-top-sm is-padding-btm-default is-margin-top-default is-margin-btm-default"> <div class="container"> <div class="row"> <div class="copy-content copy-content_center flexible-links"><p>Revisit each segment of our mainstage presentation <a href="https://together.nbcuni.com/nbcuniversals-one24-takeaways-for-our-partners/on-demand-nbcuniversals-one24-mainstage/">on-demand here</a>.</p> <p>Login required to view all videos.</p> </div> </div> </div> </section> <section id="takeaways" class="CopyContent event-section "> <header class="event-section__header"> <div class="container"> <span>One24</span> <span> <div style="background: -webkit-linear-gradient(to right, #0d151c 0%, #6e7982 100%); background: -moz-linear-gradient(to right, #0d151c 0%, #6e7982 100%); background: linear-gradient(to right, #0d151c 0%, #6e7982 100%);"></div> Takeaways </span> </div> </header> <div class="container"> <div class="row"> <div class="copy-content flexible-links"><style> .event-section .container .row .event-content__flex-content-icons .flex-content .flex-content__content .flex-content__content-wrapper {align-items: start;}<br /></style> </div> </div> </div> </section> <section id="" class="CopyContent event-section event-section event-section_center is-associated-section "> <div class="container"> <div class="row row_flex row_flex_lg"> <div class="content"></div> <div class="event-content__flex-content-icons"> <div class="flex-content flex-content flex-content_left flex-content_5 flex-content_row"> <div class="flex-content__content"> <div class="flex-content__content-wrapper flex-content__content-wrapper_row"> <div class="flex-content-icons" style="background-image: linear-gradient(180deg, #e1a84a, #433413);"> <div class="flex-content-icons__wrapper flex-content-icons__wrapper_1"> <div class="flex-content__icon" style=""> <a href="https://together.nbcuni.com/advertising/oneplatform/technology/" target="_blank"></a> <img src="https://together.nbcuni.com/wp-content/uploads/sites/3/2024/03/One24_One-Platform-Icon-White-1.png" alt="" /> </div> </div> </div> <div class="flex-content-icons-text"> <div class="flex-content-icons-title">1. One Platform powers Television of Today, your premium performance vehicle </div> <p>Our proprietary ad tech stack, <a href="https://together.nbcuni.com/advertising/one-platform/" target="_blank" rel="noopener">One Platform</a>, brings together more than 300 viewing endpoints on one central ad decisioning engine and unifies the first-party data assets from across our enterprise on one central identity spine so <strong>we can build, reach, and measure your strategic audiences wherever, whenever, and however they watch</strong>. And with our unparalleled reach of 88% U.S. adults, we deliver <strong>the tools, the scale, and the transparency you need in a premium content environment you can trust</strong>—making your marketing more efficient and effective at every stage of your advertising journey.</p> <p>Perhaps nothing brings this to life quite like <a href="https://together.nbcuni.com/insights/news/nbcuniversal-redefines-cross-platform-advertising-for-the-industry-with-one-platform-total-audience/" target="_blank" rel="noopener">One Platform Total Audience,</a> our fully scaled cross-platform solution announced earlier this year. Using the latest in machine learning and AI to find your strategic audiences across the full breadth of our linear and streaming portfolio on a single plan with a single price, One Platform Total Audience is exactly what it sounds like: <strong>your total audience delivered to achieve what matters most—maximum effectiveness</strong>.</p> <p>From building your strategic audience segments, to activating your campaigns against those audiences, to measuring the impact of your campaigns against your key objectives, <strong>One Platform is your premium performance platform</strong>.</p> <p>Read more about <a href="https://together.nbcuni.com/advertising/one-platform/" target="_blank" rel="noopener">One Platform</a>.</p> </div> </div> </div> <div class="flex-content__content"> <div class="flex-content__content-wrapper flex-content__content-wrapper_row"> <div class="flex-content-icons" style="background-image: linear-gradient(180deg, #3b2961, #7f659d);"> <div class="flex-content-icons__wrapper flex-content-icons__wrapper_2"> <div class="flex-content__icon" style=""> <a href="https://together.nbcuni.com/insights/news/nbcuniversal-drives-performance-marketing-into-the-future-with-new-technology-data-capabilities/#nav-measurement" target="_blank"></a> <img src="https://together.nbcuni.com/wp-content/uploads/sites/3/2023/02/One23_Measurement_Icon.png" alt="""" /> </div> <div class="flex-content__icon" style="pointer-events:none;"> </div> <div class="flex-content-icons__title" style="color:#ffffff;">Measurement</div> </div> </div> <div class="flex-content-icons-text"> <div class="flex-content-icons-title">2. New measurement framework is the future of full-funnel measurement for audience-based campaigns </div> <p>With the evolution of our audience-driven capabilities and the full scale release of <a href="https://together.nbcuni.com/insights/news/nbcuniversal-redefines-cross-platform-advertising-for-the-industry-with-one-platform-total-audience/" target="_blank" rel="noopener">One Platform Total Audience</a>, we’re also <strong>evolving our measurement capabilities to provide you with an integrated view of your audience-based campaigns</strong>.</p> <p>Building on the momentum of our measurement transformation, this new framework, which we call <strong>One Platform Total Measurement</strong>, will provide <strong>unparalleled visibility into the performance of strategic audience campaigns</strong> across the purchase funnel. And thanks to always-on data feeds enabled through our partnerships with VideoAmp, Dynata, EDO, Kochava, iSpot, Innovid, and LiveRamp, we’re building One Platform Total Measurement with automation at its core to provide you <strong>holistic results throughout the life of your campaign</strong>.</p> <p>Read more about these <a href="https://together.nbcuni.com/insights/news/nbcuniversal-drives-performance-marketing-into-the-future-with-new-technology-data-capabilities/#nav-measurement" target="_blank" rel="noopener">expanded partnerships</a>.</p> <p>Read more about <a href="https://together.nbcuni.com/advertising/one-platform/" target="_blank" rel="noopener">One Platform</a>.</p> </div> </div> </div> <div class="flex-content__content"> <div class="flex-content__content-wrapper flex-content__content-wrapper_row"> <div class="flex-content-icons" style="background-image: linear-gradient(180deg, #6e7982, #244b51);"> <div class="flex-content-icons__wrapper flex-content-icons__wrapper_1"> <div class="flex-content__icon" style=""> <a href="https://together.nbcuni.com/insights/news/nbcuniversal-drives-performance-marketing-into-the-future-with-new-technology-data-capabilities/#nav-audiences" target="_blank"></a> <img src="https://together.nbcuni.com/wp-content/uploads/sites/3/2023/02/One23_Data_Icon.png" alt="""" /> </div> <div class="flex-content-icons__title" style="color:#ffffff;">Audiences</div> </div> </div> <div class="flex-content-icons-text"> <div class="flex-content-icons-title">3. New GenAI audiences maximize connection between content, emotion, and behavior </div> <p>We’ve been leveraging AI for years for our One Platform audience optimization capabilities. Now, we’re taking it a step further with <strong>generative AI, delving deeper into our consumers’ underlying motivations, values, and emotions</strong> to create precision GenAI-powered audiences that maximize ad effectiveness and deliver better business outcomes for you.</p> <p><strong>Building on the first-party data and identity investments we’ve been making over the past several years</strong>— including our first-party identity graph that spans more than 200 million individuals 18+ and more than 90 million households—this new offering represents the first step in <strong>using emerging generative AI capabilities such as computer vision, large language models, and deep learning to unlock a new level of performance</strong> across our audience-based offerings.</p> <p>Read more about our <a href="https://together.nbcuni.com/insights/news/nbcuniversal-drives-performance-marketing-into-the-future-with-new-technology-data-capabilities/#nav-audiences" target="_blank" rel="noopener">GenAI audiences</a>.</p> <p>Read more about <a href="https://together.nbcuni.com/advertising/one-platform/" target="_blank" rel="noopener">One Platform</a>.</p> </div> </div> </div> <div class="flex-content__content"> <div class="flex-content__content-wrapper flex-content__content-wrapper_row"> <div class="flex-content-icons" style="background-image: linear-gradient(180deg, #e1a84a, #433413);"> <div class="flex-content-icons__wrapper flex-content-icons__wrapper_1"> <div class="flex-content__icon" style=""> <a href="https://together.nbcuni.com/insights/news/nbcuniversal-drives-performance-marketing-into-the-future-with-new-technology-data-capabilities/#nav-activation" target="_blank"></a> <img src="https://together.nbcuni.com/wp-content/uploads/sites/3/2023/02/One23_Icon_Activation_2.8.23.png" alt="" /> </div> <div class="flex-content-icons__title" style="color:#ffffff;">Activation</div> </div> </div> <div class="flex-content-icons-text"> <div class="flex-content-icons-title">4. Expanded programmatic access to sought-after content and better addressability through industry ID solutions</div> <p>We continue to open up <strong>automated access to the full breadth of our premium streaming content for advertisers of all sizes</strong>, thanks to integrations with 19 DSPs and counting. This includes <strong>private marketplace (PMP) and programmatic guaranteed (PG) access</strong> to our full on-demand footprint and over 8,000 hours of live events across the NFL, Big Ten, Premier League, and so much more. And now, <strong>for the first time ever, we’re even opening up PMP access to the Paris 2024 Olympic and Paralympic Games</strong>!</p> <p>But we’re not stopping there. As the cookie crumbles, we’re <strong>future-proofing our programmatic infrastructure by adopting industry ID solutions</strong> that enable you to find more of your audiences. We adopted Unified ID 2.0 (UID2) last year and recently announced we’re also adopting <strong>LiveRamp’s RampID </strong>and<strong> Google’s PAIR</strong> solutions. These high-quality signals unlock more scale, better addressability, and greater reach across NBCU’s user-authenticated streaming inventory.</p> <p>Read more about our <a href="https://together.nbcuni.com/insights/news/nbcuniversal-drives-performance-marketing-into-the-future-with-new-technology-data-capabilities/#nav-activation" target="_blank" rel="noopener">expanded programmatic offerings</a>.</p> <p>Read more about <a href="https://together.nbcuni.com/advertising/one-platform/" target="_blank" rel="noopener">One Platform</a>.</p> </div> </div> </div> <div class="flex-content__content"> <div class="flex-content__content-wrapper flex-content__content-wrapper_row"> <div class="flex-content-icons" style="background-image: linear-gradient(180deg, #3b2961, #7f659d);"> <div class="flex-content-icons__wrapper flex-content-icons__wrapper_1"> <div class="flex-content__icon" style=""> <a href="https://together.nbcuni.com/advertising/innovation/commercial-innovation/commerce/" target="_blank"></a> <img src="https://together.nbcuni.com/wp-content/uploads/sites/3/2023/02/One23_Icon_Innovation_2.8.23.png" alt="" /> </div> <div class="flex-content-icons__title" style="color:#ffffff;">Ad Innovation</div> </div> </div> <div class="flex-content-icons-text"> <div class="flex-content-icons-title">5. New and expanded commerce innovations drive immediate action within the content consumers love</div> <p>NBCUniversal has a long history of innovation, not just across media formats, but also in how advertisers enhance them. Everything we build keeps you, our advertising partners, at the forefront. With that in mind, we are excited to expand <a href="https://together.nbcuni.com/insights/news/nbcuniversal-drives-performance-marketing-into-the-future-with-new-technology-data-capabilities/#nav-commerce" target="_blank" rel="noopener">Must ShopTV</a>, our AI-driven commerce-enabled ad innovation that provides a seamless way for audiences to purchase products from their favorite shows, to <strong>six franchises across our portfolio</strong>. For Comcast households, there’s more good news: Comcast viewers will experience shoppable moments exclusive to them throughout the newest season of Bravo’s Top Chef. Powered by Must ShopTV, this interactive, shoppable pilot allows fans to instantly purchase the exact products they see their favorite Cheftestants using.</p> <p>In addition, our new <a href="https://together.nbcuni.com/insights/news/nbcuniversal-drives-performance-marketing-into-the-future-with-new-technology-data-capabilities/#nav-commerce" target="_blank" rel="noopener">Virtual Concessions</a> ad innovation will enable our audiences to purchase food, beverages, and other items throughout their viewing journey—making it as seamless, simple, and satisfying as possible for our fans to enjoy their concessions while watching the content they love.</p> <p>Read more about our <a href="https://together.nbcuni.com/advertising/ad-innovation/commerce/" target="_blank" rel="noopener">new and expanded commerce innovations</a>.</p> <p>Read more about our full suite of <a href="https://together.nbcuni.com/advertising/ad-innovation/" target="_blank" rel="noopener">ad innovations</a>.</p> </div> </div> </div> </div> </div> </div> </div> </section> <section id="" class="CopyContent event-section is-associated-section "> <div class="container"> <div class="row"> <div class="copy-content flexible-links"><p>Most importantly, Television of Today is built in partnership with you to provide solutions that work with your own data and tools—not in contrast to them. With NBCUniversal, Television of Today gives marketers the best of all worlds: brand-safe premium content, precision targeting at scale, best-in-class ad experiences, and valuable full-funnel insights to make your media more performant, with opportunities for brands of all sizes. From building your audiences, to activating your brand, to measuring your impact, we have opened up television to <strong>deliver the results that matter to your business</strong>.</p> <p><a href="https://together.nbcuni.com/advertise/">Connect with us today</a> so together we can build the Television of Tomorrow.</p> </div> </div> </div> </section> <section id="" class="CopyContent event-section event-section event-section_center is-associated-section is-padding-top-default is-padding-btm-default is-margin-top-default is-margin-btm-default"> <div class="container"> <div class="row"> <div class="event-contact__cta links-content "> <a href="https://together.nbcuni.com/advertise" class="event-button event-button--white mp_track_links" data-title="Advertise With Us" data-special-category="event link" target="_blank">Advertise With Us</a> </div> </div> </div> </section> <section id="resources" class="event-section is-padding-top-default is-padding-btm-sm is-margin-top-default is-margin-btm-default"> <div class="container"> <div class="grid-items grid-items--grid" style= padding-bottom:10px> <div class="row grid-items__content"> <div class="grid-item custom" data-post-id="67b2f95bc26ba" data-case-filter-terms="[null]" > <a href="https://together.nbcuni.com/insights/news/nbcuniversal-redefines-cross-platform-advertising-for-the-industry-with-one-platform-total-audience/" data-title="One24 Announcements" class="mp_track" target="_blank"> <div class="grid-item__thumb"> <img src="https://together.nbcuni.com/wp-content/uploads/sites/3/2024/03/One24-Takeaways-Press-Release-Thumb-v2-399x230.png" alt="One24 Announcements"/> </div> </a> <div class="grid-item__details"> <a href="https://together.nbcuni.com/insights/news/nbcuniversal-redefines-cross-platform-advertising-for-the-industry-with-one-platform-total-audience/" target="_blank"> <div class="info"> <div class="title">One24 Announcements</div> </div> </a> </div> </div> <div class="grid-item custom" data-post-id="67b2f95bc2752" data-case-filter-terms="[null]" > <a href="https://together.nbcuni.com/advertising/oneplatform/technology/" data-title="Technology" class="mp_track" target="_blank"> <div class="grid-item__thumb"> <img src="https://together.nbcuni.com/wp-content/uploads/sites/3/2024/03/One24-Takeaways-Thumbnail-OP-399x230.png" alt="Technology"/> </div> </a> <div class="grid-item__details"> <a href="https://together.nbcuni.com/advertising/oneplatform/technology/" target="_blank"> <div class="info"> <div class="title">Technology</div> </div> </a> </div> </div> <div class="grid-item custom" data-post-id="67b2f95bc27d8" data-case-filter-terms="[null]" > <a href="https://together.nbcuni.com/advertising/ad-innovation/" data-title="Ad Innovation" class="mp_track" target="_blank"> <div class="grid-item__thumb"> <img src="https://together.nbcuni.com/wp-content/uploads/sites/3/2024/03/One24-Takeaways-Thumbnail-3-2-399x230.jpg" alt="Ad Innovation"/> </div> </a> <div class="grid-item__details"> <a href="https://together.nbcuni.com/advertising/ad-innovation/" target="_blank"> <div class="info"> <div class="title">Ad Innovation</div> </div> </a> </div> </div> </div> </div> </div> </section> <section id="" class="CopyContent event-section is-associated-section "> <div class="container"> <div class="row"> <div class="copy-content flexible-links"></div> </div> </div> </section> <section id="" class="CopyContent event-section is-associated-section "> <div class="container"> <div class="row"> <div class="copy-content flexible-links"><style> </style> </div> </div> </div> </section> </div> </div> <div class="event-contact"> <header class="event-contact__header"> <h2 class="event-contact__heading" style="background: #0d151c; 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