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src="https://a1.api.bbc.co.uk/hit.xiti?s=598342&s2=62&p=mundo.institutional.story.51359666.page&x1=[urn%3Abbc%3Acps%3Acurie%3Aasset%3Ab222ae91-2f42-0946-be36-f6399ac395f4]&x2=[responsive]&x3=[news-mundo]&x4=[es]&x7=[article]&x8=[simorgh-nojs]&x9=[C%C3%B3mo%2520est%C3%A1%2520trabajando%2520la%2520BBC%2520para%2520fortalecer%2520la%2520confianza%2520y%2520la%2520transparencia%2520en%2520los%2520sitios%2520de%2520noticias%2520en%2520internet%2520-%2520BBC%2520News%2520Mundo]&x11=[2020-03-24T12%3A38%3A58.000Z]&x12=[2020-03-24T12%3A38%3A58.000Z]&x16=[WS%20-%20Give%20me%20perspective]&x17=[Explainer]"/></noscript><div class="bbc-bg8vrv"><div class="bbc-1cvxiy9"><main role="main" class="bbc-fa0wmp"><div dir="ltr" class="bbc-1151pbn ebmt73l0"><h1 id="content" tabindex="-1" class="bbc-14gqcmb e1p3vdyi0">Cómo está trabajando la BBC para fortalecer la confianza y la transparencia en los sitios de noticias en internet</h1></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><time dateTime="2020-03-24" class="bbc-1dafq0j e1mklfmt0">24 marzo 2020</time></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0"><b>La BBC es reconocida por las audiencias en Reino Unido y en todo el mundo como un proveedor de noticias en el que puedes confiar. Nuestro sitio web, igual que nuestros servicios de radio y TV, se esfuerzan por un periodismo preciso, imparcial, independiente y justo.</b></p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">Nuestros valores editoriales dicen: "La confianza que nuestra audiencia tiene en nuestro contenido es la base de todo lo que hacemos. Somos independientes, imparciales y honestos. Estamos comprometidos a lograr los estándares más altos de precisión e imparcialidad y nos esforzamos para evitar cualquier información que sea confusa o engañosa".</p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">"Nuestro compromiso con la imparcialidad está en el centro de esa relación de confianza. En toda nuestra producción tratamos de reflejar una gama completa de opiniones y de analizar los hechos relevantes de forma justa y con una mente abierta".</p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">Sabemos que identificar el periodismo confiable en internet puede ser compleja y que la audiencia quiere entender mejor cómo se produce el periodismo de la BBC.</p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">Por estas razones, estamos realizando mayores esfuerzos para explicar qué tipo de información estás leyendo o mirando en nuestro sitio web, de quién y de dónde proviene, y cómo fue generada. Al hacerlo, podemos ayudarte a juzgar por ti mismo por qué puedes confiar en BBC News.</p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">También estamos asegurándonos de que estos indicadores de periodismo confiable sean "legibles por máquinas", lo que quiere decir que pueden ser recogidos por motores de búsqueda y plataformas de redes sociales, para que estos también puedan identificar mejor las fuentes de información confiables.</p></div><div class="etpldq00 bbc-oa9drk ebmt73l0" dir="ltr"><ul class="bbc-1lxq1jn" role="list"><li role="listitem" class="bbc-1maxgwy"><a href="/mundo/institucional-51359666#bestpractice" class="focusIndicatorReducedWidth bbc-n8oauk e1p3sufg0">Mejores prácticas</a></li><li role="listitem" class="bbc-1maxgwy"><a href="/mundo/institucional-51359666#authorexpertise" class="focusIndicatorReducedWidth bbc-n8oauk e1p3sufg0">Experiencia periodística</a></li><li role="listitem" class="bbc-1maxgwy"><a href="/mundo/institucional-51359666#typeofwork" class="focusIndicatorReducedWidth bbc-n8oauk e1p3sufg0">Tipo de trabajo</a></li><li role="listitem" class="bbc-1maxgwy"><a href="/mundo/institucional-51359666#citationsandreferences" class="focusIndicatorReducedWidth bbc-n8oauk e1p3sufg0">Citas y referencias</a></li><li role="listitem" class="bbc-1maxgwy"><a href="/mundo/institucional-51359666#methodology" class="focusIndicatorReducedWidth bbc-n8oauk e1p3sufg0">Metodología</a></li></ul></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><h2 id="Mejores-prácticas" tabindex="-1" class="bbc-1lgzob2 eglt09e0">Mejores prácticas</h2></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">Desde hace mucho tiempo, la BBC tiene sus propias Guías Editoriales que se aplican a todo nuestro contenido y establecen los estándares que se esperan de nuestros periodistas. </p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">Para que puedas ver con facilidad cómo las guías de la BBC se usan en nuestra sala de redacción, enumeramos a continuación las secciones relevantes.</p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0"><b>Declaración de misión</b>: la misión de la BBC es actuar en pos del interés público, servir a todas las audiencias con la provisión de una producción imparcial, de alta calidad y distintiva y con servicios que informen, eduquen y entretengan. Todos los detalles están en el <a href="https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/577829/57964_CM_9365_Charter_Accessible.pdf" class="focusIndicatorReducedWidth bbc-n8oauk e1p3sufg0" aria-label="Acta Constitutiva de la BBC., externo">Acta Constitutiva de la BBC.</a></p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0"><b>Estructura de propiedad, </b><b>f</b><b>inanciamiento y </b><b>s</b><b>ubvenciones: </b>somos independientes de intereses y acuerdos externos que puedan socavar nuestra integridad editorial. Nuestra audiencia debe poder confiar en que nuestras decisiones no están influenciadas por intereses externos, presiones políticas y comerciales o cualquier interés personal. Conoce más sobre cómo se financia BBC News, en Reino Unido e internacionalmente, en <a href="https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/577829/57964_CM_9365_Charter_Accessible.pdf" class="focusIndicatorReducedWidth bbc-n8oauk e1p3sufg0" aria-label="la sección de independencia de la BBC en el Acta Constitutiva de la BBC , externo">la sección de independencia de la BBC en el Acta Constitutiva de la BBC </a>.</p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0"><b>Fecha de </b><b>f</b><b>undación</b>: La BBC fue fundada el 18 de octubre de 1922. Lee más sobre <a href="/historyofthebbc" class="focusIndicatorReducedWidth bbc-n8oauk e1p3sufg0">la historia de la BBC.</a></p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0"><b>Pol</b><b>ítica de </b><b>é</b><b>tica:</b> Las <a href="/editorialguidelines/guidelines" class="focusIndicatorReducedWidth bbc-n8oauk e1p3sufg0">Guías Editoriales de la BBC</a> subrayan los valores y prácticas editoriales a los debe adherir nuestra producción.</p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0"><b>Pol</b><b>ítica de Diversidad</b>: Lee sobre el compromiso de BBC News a la diversidad en el <a href="https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/577829/57964_CM_9365_Charter_Accessible.pdf" class="focusIndicatorReducedWidth bbc-n8oauk e1p3sufg0" aria-label="Acta Constitutiva de la BBC., externo">Acta Constitutiva de la BBC.</a></p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0"><b>Informe sobre Diversidad del Personal: </b>Conoce cómo está trabajando BBC News para incrementar la diversidad en el <a href="/diversity/newsandevents/equality-information-report-2017" class="focusIndicatorReducedWidth bbc-n8oauk e1p3sufg0">Reporte sobre Información de Igualdad.</a></p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0"><b>Correcciones:</b> La BBC está <a href="/editorialguidelines/guidelines/accuracy" class="focusIndicatorReducedWidth bbc-n8oauk e1p3sufg0">comprometida a lograr la debida precisión.</a></p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">Nuestra producción debe <a href="/editorialguidelines/guidelines/accuracy/managing-online-content" class="focusIndicatorReducedWidth bbc-n8oauk e1p3sufg0">estar bien investigada, basada en evidencia sólida, totalmente probada y presentada en lenguaje claro y preciso. </a> Debemos ser honestos y transparentes acerca de lo que no sabemos y evitar especulación infundada. Los datos, hechos y citas que no pueden ser corroborados deben estar claramente atribuidos.</p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">Si cometemos errores los <a href="/editorialguidelines/guidelines/accountability" class="focusIndicatorReducedWidth bbc-n8oauk e1p3sufg0">reconocemos abiertamente </a>y alentamos una cultura de disposición a aprender de ellos. </p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">Si un artículo se edita después de su publicación para corregir una imprecisión, añadimos una nota al final del texto para indicar al lector que ha habido una enmienda o corrección con la fecha de ese cambio. Si hay un pequeño error en una historia que no altera su significado editorial (por ejemplo faltas de ortografía), la corrección se hace sin una nota adicional.</p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">A menos que el contenido esté específicamente disponible sólo por un período limitado, existe <a href="/editorialguidelines/guidance/removal-online-content" class="focusIndicatorReducedWidth bbc-n8oauk e1p3sufg0">la presunción de que el material publicado en línea formará parte de un archivo permanentemente accesible</a> y normalmente no será retirado. Las circunstancias excepcionales pueden incluir razones legales, riesgos de seguridad personal o un seria infracción de los estándares editoriales que no puede ser rectificada excepto con el retiro del material.</p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0"><b>Verificación/Estándares de Revisión de Datos</b>: La política de precisión y verificación está delineada en las <a href="/editorialguidelines/guidelines/accuracy" class="focusIndicatorReducedWidth bbc-n8oauk e1p3sufg0">Guías Editoriales sobre Precisión. </a></p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0"><b>Fuentes An</b><b>ónimas:</b> La política de la BBC y guías sobre el uso de fuentes anónimas está detallada en las <a href="/editorialguidelines/guidelines/fairness/anonymity" class="focusIndicatorReducedWidth bbc-n8oauk e1p3sufg0">Guías Editoriales. </a></p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0"><b>Valoraci</b><b>ón </b><b>Factible: </b>El procedimiento de quejas a la BBC está delineado en el <a href="/complaints/handle-complaint/" class="focusIndicatorReducedWidth bbc-n8oauk e1p3sufg0">Marco de Quejas de la BBC. </a></p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0"><b>Liderazgo:</b> Conoce al equipo de ejecutivos sénior que dirigen la división de noticias: <a href="/news/help-41670344" class="focusIndicatorReducedWidth bbc-n8oauk e1p3sufg0">Junta Directiva de BBC News.</a></p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0"><i class="bbc-h1y5j7 eih42320"><b>EXPERIENCIA PERIOD</b></i><i class="bbc-h1y5j7 eih42320"><b>ÍSTICA</b></i></p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">Los artículos de BBC News basados en reportajes originales llevan firma de autor, igual que a menudo se hace con los artículos de periodistas que tienen una especialidad.</p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">Las historias de noticias generales, que tienden a combinar información de una variedad de fuentes, incluidas agencias de noticias, recopilación de noticias de la BBC y material transmitido por la BBC, o que ha sido producido por varios miembros del personal durante el curso del día, no necesariamente llevan firma de autor.</p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0"><i class="bbc-h1y5j7 eih42320"><b>TIPO DE TRABAJO </b></i></p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">BBC News distingue entre reportaje basado en hechos y opinión. Utilizamos etiquetas en seis categorías:</p></div><div class="etpldq00 bbc-oa9drk ebmt73l0" dir="ltr"><ul class="bbc-1lxq1jn" role="list"><li role="listitem" class="bbc-1maxgwy"><b>Noticias -</b> Periodismo basado en hechos, ya sea observado y verificado directamente por el reportero, o reporteado y verificado desde fuentes informadas.</li><li role="listitem" class="bbc-1maxgwy"><b>Análisis -</b> Producción principalmente basada en conocimiento especializado de un autor, ya sea periodista de la BBC o experto externo, para ayudarte a entender temas de actualidad complejos y tendencias.</li><li role="listitem" class="bbc-1maxgwy"><b>Pregúntale a la Audiencia</b> - Contenido creado principalmente para provocar una respuesta directa de la audiencia.</li><li role="listitem" class="bbc-1maxgwy"><b>Explicación</b> - Contenido que ofrece una explicación basada en hechos de las causas o contexto detrás de la noticia.</li><li role="listitem" class="bbc-1maxgwy"><b>Opinión </b>- BBC News es imparcial y no ofrece opiniones pero en ocasiones publicamos expresiones de opiniones personales de expertos externos, para proponer ideas y presentar conclusiones basadas en la interpretación del autor de hechos y datos.</li><li role="listitem" class="bbc-1maxgwy"><b>Crítica</b> - Contenido basado en una valoración crítica de un evento, una obra de arte, etc., que contiene una opinión de primera mano.</li></ul></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0"><i class="bbc-h1y5j7 eih42320"><b>CITAS Y REFERENCIAS</b></i></p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">Nuestra producción, según corresponda a su tema y su naturaleza, debe estar bien investigada, basada en evidencia sólida, totalmente probada y presentada en lenguaje claro y preciso. Nos esforzamos a ser honestos y transparentes sobre lo que no sabemos y evitar la especulación.</p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">Cuando BBC News depende de una sola fuente para un aspecto clave de su cobertura, acreditamos la fuente, siempre que sea posible. A menudo establecemos vínculos a informes oficiales, series de estadísticas y otras fuentes de información, para permitirte que juzgues por ti mismo la información subyacente que estamos reporteando.</p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">Siempre que sea apropiado, también ofrecemos vínculos a sitios web de terceros que ofrezcan información adicional, material de investigación o comentarios informados.</p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0"><i class="bbc-h1y5j7 eih42320"><b>METODOLOGÍA</b></i></p></div><div dir="ltr" class="bbc-19j92fr ebmt73l0"><p dir="ltr" class="bbc-hhl7in e17g058b0">Para las trabajos de profundidad, como investigaciones complejas o proyectos de periodismo de datos, te ayudaremos a entender cómo realizamos el trabajo mostrándote los datos subyacentes y revelando cualquier advertencia, suposición u otro marco metodológico utilizado, por ejemplo, el diseño del estudio, el tamaño de la muestra, la representatividad, margen de error; como fueron recogidos los datos, relevancia geográfica y tiempos.</p></div><div data-testid="embed" class="bbc-dunjd2"><script type="application/ld+json"> { "@context": "http://schema.org", "@type": "NewsMediaOrganization", "name": "BBC News Mundo", "ethicsPolicy": "http://www.bbc.co.uk/editorialguidelines/guidelines", "masthead": "http://www.bbc.co.uk/news/help-41670344", "missionCoveragePrioritiesPolicy": "http://www.bbc.co.uk/news/help-41670342#missionstatement", "foundingDate": "1922-10-18", "diversityPolicy": "http://www.bbc.co.uk/news/help-41670342#diversitypolicy", "correctionsPolicy": "http://www.bbc.co.uk/editorialguidelines/guidelines/accuracy", "verificationFactCheckingPolicy": "http://www.bbc.co.uk/editorialguidelines/guidelines/accuracy", "unnamedSourcesPolicy": "http://www.bbc.co.uk/editorialguidelines/guidelines/fairness/anonymity", "actionableFeedbackPolicy": "http://www.bbc.co.uk/editorialguidelines/guidelines/accountability/feedback-and-complaints", "ownershipFundingInfo": "http://www.bbc.co.uk/news/help-41670342#ownership", "diversityStaffingReport": "http://www.bbc.co.uk/diversity/strategy/eir-2017", "contactPoint" : [{ "@type" : "ContactPoint", "contactType" : "Newsroom Contact", "email" : "BBCMundoEscribanos2@bbc.co.uk", "url" : "https://www.bbc.com/mundo/institucional-36400011" }, { "@type" : "ContactPoint", "contactType" : "Public Engagement", "email" : "BBCMundoEscribanos2@bbc.co.uk", "url" : "https://www.bbc.com/mundo/institucional-36400011" }] } </script></div></main></div><div class="bbc-tpioxw"><div data-testid="top-stories" data-experiment-position="secondaryColumn" class="bbc-10pxgv6"><section aria-labelledby="top-stories-heading" role="region" data-e2e="top-stories-heading" class="bbc-8cenrp"><div class="bbc-g47oqm e1m6nvxw1"><h2 id="section-label-heading-top-stories-heading" tabindex="-1" class="bbc-a5e1ct e1m6nvxw0"><span class="bbc-1fttcpj e1fapd9x4"><span class="bbc-127x8fy e1fapd9x2"><span dir="ltr" id="top-stories-heading" class="bbc-138yl4e e1fapd9x1">Principales noticias</span></span></span></h2></div><ul class="bbc-lvnea5 e1f16x8o0"><li class="bbc-s6v87m e1eoj41e0"><div class="bbc-ey9z5j"><div class="bbc-70p486 epcp8l40"><div class="bbc-2xm90o epcp8l41"><h3 class="bbc-f4kuuq e1j5zm900"><a data-testid="promo-link" class="focusIndicatorDisplayInlineBlock bbc-154s5g9 e1ifqd8t0" href="/mundo/articles/cjw2l319992o" aria-labelledby="top-stories-promo-mundoarticlescjw2l319992o-1"><span id="top-stories-promo-mundoarticlescjw2l319992o-1">Elecciones en Alemania: los conservadores se encaminan a la victoria y la extrema derecha obtendría un resultado récord, según proyecciones</span></a></h3><time dateTime="2025-02-23" class="bbc-19x4pj4 e1mklfmt0">3 horas</time></div></div></div></li><li class="bbc-s6v87m e1eoj41e0"><div class="bbc-ey9z5j"><div class="bbc-70p486 epcp8l40"><div class="bbc-2xm90o epcp8l41"><h3 class="bbc-f4kuuq e1j5zm900"><a data-testid="promo-link" class="focusIndicatorDisplayInlineBlock bbc-154s5g9 e1ifqd8t0" href="/mundo/articles/cy7xdmm4y1zo" aria-labelledby="top-stories-promo-mundoarticlescy7xdmm4y1zo-2"><span id="top-stories-promo-mundoarticlescy7xdmm4y1zo-2">El Vaticano dice que el papa Francisco sigue en estado crítico y que análisis de sangre mostraron una falla renal leve</span></a></h3><time dateTime="2025-02-23" class="bbc-19x4pj4 e1mklfmt0">2 horas</time></div></div></div></li><li class="bbc-s6v87m e1eoj41e0"><div class="bbc-ey9z5j"><div class="bbc-70p486 epcp8l40"><div class="bbc-2xm90o epcp8l41"><h3 class="bbc-f4kuuq e1j5zm900"><a data-testid="promo-link" class="focusIndicatorDisplayInlineBlock bbc-154s5g9 e1ifqd8t0" href="/mundo/articles/cd0j8m9gzkdo" aria-labelledby="top-stories-promo-mundoarticlescd0j8m9gzkdo-3"><span id="top-stories-promo-mundoarticlescd0j8m9gzkdo-3">La rebelión del Rupununi, la olvidada insurrección separatista que Venezuela apoyó en Guyana y con la que buscó zanjar la centenaria disputa por el Esequibo</span></a></h3><time dateTime="2025-02-23" class="bbc-19x4pj4 e1mklfmt0">8 horas</time></div></div></div></li></ul></section></div><div data-testid="features" class="bbc-10pxgv6"><section data-e2e="features-analysis-heading" role="region" aria-labelledby="features-analysis-heading" class="bbc-6bz6fw e1l4j50z3"><div class="e1l4j50z1 bbc-g47oqm e1m6nvxw1"><h2 id="section-label-heading-features-analysis-heading" tabindex="-1" class="bbc-a5e1ct e1m6nvxw0"><span class="bbc-1fttcpj e1fapd9x4"><span class="bbc-127x8fy e1fapd9x2"><span dir="ltr" id="features-analysis-heading" class="bbc-138yl4e e1fapd9x1">No te lo pierdas</span></span></span></h2></div><ul role="list" class="bbc-ofnqcj eowmifl1"><li class="bbc-1q5cdze eowmifl0"><div data-testid="frosted-promo-0" class="bbc-oz5u0n"><a href="/mundo/articles/cvg42r97zkdo" aria-hidden="true" tabindex="-1" class="bbc-18rv2kn"></a><div class="bbc-1bepigl" style="padding-bottom:56.25%;overflow:hidden"><img src="https://ichef.bbci.co.uk/ace/ws/400/cpsprodpb/6fd7/live/eb6d4de0-dff7-11ef-a819-277e390a7a08.jpg.webp" srcSet="https://ichef.bbci.co.uk/ace/ws/400/cpsprodpb/6fd7/live/eb6d4de0-dff7-11ef-a819-277e390a7a08.jpg.webp 400w" sizes="(min-width: 1008px) 400px" alt="Elina Rantanen es una de las cuatro mujeres que conforman la alcaldía de la ciudad." loading="lazy" width="1920" height="1080" style="aspect-ratio:1920 / 1080" class="bbc-139onq"/></div><div class="lazyload-wrapper bbc-10klw3m"><div data-testid="frosted-glass-lazyload-placeholder" class="bbc-7gzyga"><h3 class="bbc-1uk1gs8"><a href="/mundo/articles/cvg42r97zkdo" class="bbc-1jmhn9s">"La solución para combatir el cambio climático está en el liderazgo femenino": las mujeres que lideran la ciudad verde más ambiciosa de Finlandia</a></h3><time dateTime="2025-02-22" class="bbc-zqip5b e1mklfmt0">22 febrero 2025</time></div></div></div></li><li class="bbc-1q5cdze eowmifl0"><div 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15.722 1.932 4.386 4.72 7.749 8.363 10.09 3.64 2.341 7.99 3.512 13.045 3.512z"></path></g></svg><span id="BrandLink-footer" role="text" class="bbc-m04vo2"><span lang="en-GB">BBC News, </span><span>Mundo</span></span></a></div></div><div class="bbc-bz7a7b"><div class="bbc-n6enek"><ul role="list" class="bbc-18pquoo"><li class="bbc-a32bmp"><a href="https://www.bbc.com/mundo/institucional-51359666" class="focusIndicatorInvert bbc-1ena9qm">Por qué puedes confiar en la BBC</a></li><li><a href="https://www.bbc.com/mundo/institucional-36400005" class="focusIndicatorInvert bbc-1ena9qm">Términos de uso</a></li><li><a href="https://www.bbc.com/mundo/institucional-36400007" class="focusIndicatorInvert bbc-1ena9qm">Sobre la BBC</a></li><li><a href="https://www.bbc.com/mundo/institucional-36400009" class="focusIndicatorInvert bbc-1ena9qm">Política de privacidad</a></li><li><a href="https://www.bbc.com/usingthebbc/cookies/" class="focusIndicatorInvert bbc-1ena9qm">Cookies</a></li><li><a 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Nuestro sitio web, igual que nuestros servicios de radio y TV, se esfuerzan por un periodismo preciso, imparcial, independiente y justo.","blocks":[{"id":"7290e896","type":"fragment","model":{"text":"La BBC es reconocida por las audiencias en Reino Unido y en todo el mundo como un proveedor de noticias en el que puedes confiar. Nuestro sitio web, igual que nuestros servicios de radio y TV, se esfuerzan por un periodismo preciso, imparcial, independiente y justo.","attributes":["bold"]},"position":[3,1,1]}]},"position":[3,1]},{"id":"9a8f5d44","type":"paragraph","model":{"text":"Nuestros valores editoriales dicen: \"La confianza que nuestra audiencia tiene en nuestro contenido es la base de todo lo que hacemos. Somos independientes, imparciales y honestos. Estamos comprometidos a lograr los estándares más altos de precisión e imparcialidad y nos esforzamos para evitar cualquier información que sea confusa o engañosa\".","blocks":[{"id":"0490d7ab","type":"fragment","model":{"text":"Nuestros valores editoriales dicen: \"La confianza que nuestra audiencia tiene en nuestro contenido es la base de todo lo que hacemos. Somos independientes, imparciales y honestos. Estamos comprometidos a lograr los estándares más altos de precisión e imparcialidad y nos esforzamos para evitar cualquier información que sea confusa o engañosa\".","attributes":[]},"position":[3,2,1]}]},"position":[3,2]},{"id":"51549544","type":"paragraph","model":{"text":"\"Nuestro compromiso con la imparcialidad está en el centro de esa relación de confianza. En toda nuestra producción tratamos de reflejar una gama completa de opiniones y de analizar los hechos relevantes de forma justa y con una mente abierta\".","blocks":[{"id":"812eb3a5","type":"fragment","model":{"text":"\"Nuestro compromiso con la imparcialidad está en el centro de esa relación de confianza. En toda nuestra producción tratamos de reflejar una gama completa de opiniones y de analizar los hechos relevantes de forma justa y con una mente abierta\".","attributes":[]},"position":[3,3,1]}]},"position":[3,3]},{"id":"b0284585","type":"paragraph","model":{"text":"Sabemos que identificar el periodismo confiable en internet puede ser compleja y que la audiencia quiere entender mejor cómo se produce el periodismo de la BBC.","blocks":[{"id":"9a6ffb67","type":"fragment","model":{"text":"Sabemos que identificar el periodismo confiable en internet puede ser compleja y que la audiencia quiere entender mejor cómo se produce el periodismo de la BBC.","attributes":[]},"position":[3,4,1]}]},"position":[3,4]},{"id":"6fb023bd","type":"paragraph","model":{"text":"Por estas razones, estamos realizando mayores esfuerzos para explicar qué tipo de información estás leyendo o mirando en nuestro sitio web, de quién y de dónde proviene, y cómo fue generada. Al hacerlo, podemos ayudarte a juzgar por ti mismo por qué puedes confiar en BBC News.","blocks":[{"id":"4fe01319","type":"fragment","model":{"text":"Por estas razones, estamos realizando mayores esfuerzos para explicar qué tipo de información estás leyendo o mirando en nuestro sitio web, de quién y de dónde proviene, y cómo fue generada. Al hacerlo, podemos ayudarte a juzgar por ti mismo por qué puedes confiar en BBC News.","attributes":[]},"position":[3,5,1]}]},"position":[3,5]}]},"position":[3]},{"id":"b5e8142a","type":"wsoj","model":{"type":"recommendations"},"position":[4]},{"id":"b53ccc90","type":"text","model":{"blocks":[{"id":"887b6ca1","type":"paragraph","model":{"text":"También estamos asegurándonos de que estos indicadores de periodismo confiable sean \"legibles por máquinas\", lo que quiere decir que pueden ser recogidos por motores de búsqueda y plataformas de redes sociales, para que estos también puedan identificar mejor las fuentes de información confiables.","blocks":[{"id":"66e55ce8","type":"fragment","model":{"text":"También estamos asegurándonos de que estos indicadores de periodismo confiable sean \"legibles por máquinas\", lo que quiere decir que pueden ser recogidos por motores de búsqueda y plataformas de redes sociales, para que estos también puedan identificar mejor las fuentes de información confiables.","attributes":[]},"position":[5,1,1]}]},"position":[5,1]}]},"position":[5]},{"id":"59dd6ac3","type":"text","model":{"blocks":[{"id":"e192a36b","type":"unorderedList","model":{"blocks":[{"id":"77a32223","type":"listItem","model":{"blocks":[{"id":"824b6a5c","type":"paragraph","model":{"text":"Mejores prácticas","blocks":[{"id":"7634bdf3","type":"urlLink","model":{"text":"Mejores prácticas","locator":"https://www.bbc.com/mundo/institucional-51359666#bestpractice","isExternal":false,"blocks":[{"id":"04f83b19","type":"fragment","model":{"text":"Mejores prácticas","attributes":[]},"position":[6,1,1,1,1,1]}]},"position":[6,1,1,1,1]}]},"position":[6,1,1,1]}]},"position":[6,1,1]},{"id":"af28902e","type":"listItem","model":{"blocks":[{"id":"54bed3bf","type":"paragraph","model":{"text":"Experiencia periodística","blocks":[{"id":"f8f29076","type":"urlLink","model":{"text":"Experiencia periodística","locator":"https://www.bbc.com/mundo/institucional-51359666#authorexpertise","isExternal":false,"blocks":[{"id":"08f3e1ce","type":"fragment","model":{"text":"Experiencia periodística","attributes":[]},"position":[6,1,2,1,1,1]}]},"position":[6,1,2,1,1]}]},"position":[6,1,2,1]}]},"position":[6,1,2]},{"id":"2a95eeb9","type":"listItem","model":{"blocks":[{"id":"5fe27007","type":"paragraph","model":{"text":"Tipo de trabajo","blocks":[{"id":"c3af34f7","type":"urlLink","model":{"text":"Tipo de trabajo","locator":"https://www.bbc.com/mundo/institucional-51359666#typeofwork","isExternal":false,"blocks":[{"id":"457bbb1a","type":"fragment","model":{"text":"Tipo de trabajo","attributes":[]},"position":[6,1,3,1,1,1]}]},"position":[6,1,3,1,1]}]},"position":[6,1,3,1]}]},"position":[6,1,3]},{"id":"088893e5","type":"listItem","model":{"blocks":[{"id":"cb55b522","type":"paragraph","model":{"text":"Citas y referencias","blocks":[{"id":"369d473f","type":"urlLink","model":{"text":"Citas y referencias","locator":"https://www.bbc.com/mundo/institucional-51359666#citationsandreferences","isExternal":false,"blocks":[{"id":"1e56f34d","type":"fragment","model":{"text":"Citas y referencias","attributes":[]},"position":[6,1,4,1,1,1]}]},"position":[6,1,4,1,1]}]},"position":[6,1,4,1]}]},"position":[6,1,4]},{"id":"ddcf5141","type":"listItem","model":{"blocks":[{"id":"a3a2256b","type":"paragraph","model":{"text":"Metodología","blocks":[{"id":"b9433146","type":"urlLink","model":{"text":"Metodología","locator":"https://www.bbc.com/mundo/institucional-51359666#methodology","isExternal":false,"blocks":[{"id":"f791f530","type":"fragment","model":{"text":"Metodología","attributes":[]},"position":[6,1,5,1,1,1]}]},"position":[6,1,5,1,1]}]},"position":[6,1,5,1]}]},"position":[6,1,5]}]},"position":[6,1]}]},"position":[6],"blockGroupType":"edOjLinks","blockGroupIndex":1},{"id":"0f342fef","type":"oEmbed","model":{"oembed":{"oEmbedType":"vdj-embed"}}},{"id":"5869c82e","type":"subheadline","model":{"blocks":[{"id":"ef76053b","type":"text","model":{"blocks":[{"id":"117fe58b","type":"paragraph","model":{"text":"Mejores prácticas","blocks":[{"id":"16ac5a51","type":"fragment","model":{"text":"Mejores prácticas","attributes":[]},"position":[8,1,1,1]}]},"position":[8,1,1]}]},"position":[8,1]}]},"position":[8]},{"id":"74928f2f","type":"text","model":{"blocks":[{"id":"25f688e1","type":"paragraph","model":{"text":"Desde hace mucho tiempo, la BBC tiene sus propias Guías Editoriales que se aplican a todo nuestro contenido y establecen los estándares que se esperan de nuestros periodistas. ","blocks":[{"id":"2b6ccf74","type":"fragment","model":{"text":"Desde hace mucho tiempo, la BBC tiene sus propias Guías Editoriales que se aplican a todo nuestro contenido y establecen los estándares que se esperan de nuestros periodistas. ","attributes":[]},"position":[9,1,1]}]},"position":[9,1]},{"id":"27106c50","type":"paragraph","model":{"text":"Para que puedas ver con facilidad cómo las guías de la BBC se usan en nuestra sala de redacción, enumeramos a continuación las secciones relevantes.","blocks":[{"id":"097df7f6","type":"fragment","model":{"text":"Para que puedas ver con facilidad cómo las guías de la BBC se usan en nuestra sala de redacción, enumeramos a continuación las secciones relevantes.","attributes":[]},"position":[9,2,1]}]},"position":[9,2]},{"id":"d4195e39","type":"paragraph","model":{"text":"Declaración de misión: la misión de la BBC es actuar en pos del interés público, servir a todas las audiencias con la provisión de una producción imparcial, de alta calidad y distintiva y con servicios que informen, eduquen y entretengan. Todos los detalles están en el Acta Constitutiva de la BBC.","blocks":[{"id":"085f43b5","type":"fragment","model":{"text":"Declaración de misión","attributes":["bold"]},"position":[9,3,1]},{"id":"f6496f5d","type":"fragment","model":{"text":": la misión de la BBC es actuar en pos del interés público, servir a todas las audiencias con la provisión de una producción imparcial, de alta calidad y distintiva y con servicios que informen, eduquen y entretengan. Todos los detalles están en el ","attributes":[]},"position":[9,3,2]},{"id":"7c663061","type":"urlLink","model":{"text":"Acta Constitutiva de la BBC.","locator":"https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/577829/57964_CM_9365_Charter_Accessible.pdf","isExternal":true,"blocks":[{"id":"b2a79901","type":"fragment","model":{"text":"Acta Constitutiva de la BBC.","attributes":[]},"position":[9,3,3,1]}]},"position":[9,3,3]}]},"position":[9,3]},{"id":"ad0f0bc8","type":"paragraph","model":{"text":"Estructura de propiedad, financiamiento y subvenciones: somos independientes de intereses y acuerdos externos que puedan socavar nuestra integridad editorial. Nuestra audiencia debe poder confiar en que nuestras decisiones no están influenciadas por intereses externos, presiones políticas y comerciales o cualquier interés personal. Conoce más sobre cómo se financia BBC News, en Reino Unido e internacionalmente, en la sección de independencia de la BBC en el Acta Constitutiva de la BBC .","blocks":[{"id":"02cff962","type":"fragment","model":{"text":"Estructura de propiedad, ","attributes":["bold"]},"position":[9,4,1]},{"id":"f6265ff6","type":"fragment","model":{"text":"f","attributes":["bold"]},"position":[9,4,2]},{"id":"6ea54191","type":"fragment","model":{"text":"inanciamiento y ","attributes":["bold"]},"position":[9,4,3]},{"id":"2d9808cf","type":"fragment","model":{"text":"s","attributes":["bold"]},"position":[9,4,4]},{"id":"588f4b0c","type":"fragment","model":{"text":"ubvenciones: ","attributes":["bold"]},"position":[9,4,5]},{"id":"9fb811bd","type":"fragment","model":{"text":"somos independientes de intereses y acuerdos externos que puedan socavar nuestra integridad editorial. 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