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status-publish has-post-thumbnail hentry entry"> <div class="entry-content"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"><p><strong>As Hong Kong’s most transparent news outlet, HKFP is externally audited annually, sharing all of our accounts online</strong>. We have no shareholders, and we do not answer to any business tycoon, government, mainland conglomerate or media mogul. HKFP is run by journalists and is a non-profit – we are answerable only to ourselves and our readers, and <a href="https://support.hongkongfp.com/">our newsroom relies on small donations from 1,000 readers</a>.</p> <p>In 2024, costs rose following our expansion, whilst income fell amid waning interest in Hong Kong news, a population exodus, and a slowing economy. We invite our readers and supporters to examine our income and spending over the past year, as we look to return to sustainability in 2025. <strong><a href="https://hongkongfp.com/annual-report/">Check out our full Annual Report here</a>.</strong></p></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"><ul class="wp-block-list has-light-gray-background-color has-background"><li><a href="#income">Income</a></li> <li><a href="#current-revenue">Current Revenue Streams</a></li> <li><a href="#spending">Spending</a></li> <li><a href="#people">Investing in People</a></li> <li><a href="#patrons">Patrons</a></li> <li><a href="#support">Support HKFP</a></li></ul> <div class="wp-block-file aligncenter"><a id="wp-block-file--media-a9d00db2-ae24-44da-b74a-ab6ec15ebed1" href="https://hongkongfp.com/wp-content/uploads/2025/02/HKFP-Annual-Report-2024.pdf">HKFP Annual Report 2024</a><a href="https://hongkongfp.com/wp-content/uploads/2025/02/HKFP-Annual-Report-2024.pdf" class="wp-block-file__button wp-element-button" download aria-describedby="wp-block-file--media-a9d00db2-ae24-44da-b74a-ab6ec15ebed1">Download HKFP’s Annual Report [PDF]</a></div></div></div><iframe src='https://flo.uri.sh/visualisation/16712134/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'></iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https://public.flourish.studio/visualisation/16712134/?utm_source=embed&utm_campaign=visualisation/16712134' target='_top' style='text-decoration:none!important' rel="noopener"><img alt='Made with Flourish' src='https://public.flourish.studio/resources/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> </a></div><h2 class="wp-block-heading has-light-gray-background-color has-background" id="income">How is HKFP funded? Income 2016-2024</h2><p>Our finalised, externally audited income up to 2023, and our predicted income for 2024 – in HK$.</p><figure class="wp-block-table alignwide is-style-stripes"><table><thead><tr><th><strong>Income</strong></th><th><strong>2024*</strong></th><th><strong>2023</strong></th><th><strong>2022</strong></th><th><strong>2021</strong></th><th><strong>2020</strong></th><th><strong>2019</strong></th><th><strong>2018</strong></th><th><strong>2017</strong></th><th><strong>2016</strong></th></tr></thead><tbody><tr><td><strong>Direct contributions</strong></td><td>3,441,496</td><td>3,609,235</td><td>3,587,606</td><td>4,497,890</td><td>6,357,972</td><td>6,056,859</td><td>2,463,408</td><td>1,769,760</td><td>1,063,125</td></tr><tr><td><strong>Ads & content sales</strong></td><td>174,815</td><td>262,635</td><td>418,957</td><td>143,695</td><td>110,247</td><td>271,066</td><td>136,084</td><td>328,759</td><td>92,276</td></tr><tr><td><strong>Events</strong></td><td>–</td><td>–</td><td>–</td><td>–</td><td>–</td><td>263,361</td><td>24,390</td><td>0</td><td>8,352</td></tr><tr><td><strong>Bank interest, insurance claims, exchange gains</strong></td><td>27,970</td><td>45,242</td><td>6,516</td><td>3,945</td><td>10</td><td>226</td><td>21</td><td>1</td><td>12</td></tr><tr><td><strong>Gov’t Covid subsidy</strong></td><td>–</td><td>–</td><td>96,000</td><td>–</td><td>216,000</td><td>–</td><td>–</td><td>–</td><td>–</td></tr></tbody><tfoot><tr><td><strong>Total:</strong></td><td><strong>3,644,281</strong></td><td><strong>3,917,112</strong></td><td><strong>4,109,079</strong></td><td><strong>4,645,530</strong></td><td><strong>6,697,010</strong></td><td><strong>6,591,512</strong></td><td><strong>2,623,903</strong></td><td><strong>2,098,520</strong></td><td><strong>1,163,765</strong></td></tr></tfoot></table><figcaption class="wp-element-caption">*2024 predicted, not yet confirmed/audited.</figcaption></figure><div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"><ul class="wp-block-list"><li><strong>💰 Reader supported: </strong>94% of HKFP’s income comes directly from our readers, ensuring our press freedom and independence.</li> <li><strong>♻️ Surplus recycled: </strong>As a non-profit, with no shareholders, investors, billionaires or umbrella company overseeing it, any surplus is <em>recycled</em> back into the HKFP newsroom for future use.</li> <li>📉 <strong>Costs reduced</strong>: In 2024, HKFP slashed costs by switching insurers and merch store suppliers, downgrading software packages, adjusting staff transport allowances, finding sponsors for key costs, and halting most advertising. Given the tough environment for press freedom and the need to retain staff, HKFP vows to safeguard journalist salaries and headcount. Director pay was, however, frozen in 2022.</li> <li>📈 <strong>New income streams</strong>: HKFP launched a newly expanded commercial <a href="https://hongkongfp.com/advertise/">rate card</a> in 2024, with over a dozen advertising offerings, as well as photo/video licencing, consultancy, workshop and sponsorship opportunities. We also signed content sales deals with the Copyright Clearance Center and ProRata.ai, and launched new HKFP merch lines to improve cashflow.</li> <li>💲<strong>2025 Patrons plan</strong>: To close the funding gap in 2025, HKFP will provide new benefits to monthly donors.</li></ul></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"><figure class="wp-block-table is-style-stripes"><table class="has-primary-color has-text-color has-link-color"><thead><tr><th>Year</th><th>Amount</th></tr></thead><tbody><tr><td>2015 total surplus:</td><td>HK$91,654</td></tr><tr><td>2016 total deficit:</td><td>-HK$45,569</td></tr><tr><td>2017 total surplus:</td><td>HK$445,796</td></tr><tr><td>2018 total surplus:‬</td><td>HK$574,042‬</td></tr><tr><td>2019 total surplus:‬</td><td>HK$3,698,358‬</td></tr><tr><td>2020 total surplus:</td><td>HK$3,245,356</td></tr><tr><td>2021 total surplus:‬</td><td>HK$783,164</td></tr><tr><td>2022 deficit:</td><td>-HK$970,190</td></tr><tr><td>2023 deficit:</td><td>-HK$1,571,860</td></tr></tbody><tfoot><tr><td>2024 predicted deficit</td><td>-HK$1,720,207</td></tr></tfoot></table><figcaption class="wp-element-caption">*2024 not yet confirmed/audited.</figcaption></figure></div></div><h2 class="wp-block-heading has-light-gray-background-color has-background" id="current-revenue"><strong>Current Revenue Streams</strong></h2><div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><p><strong>Contributions</strong>: include one-off & monthly Patron contributions by cheque/transfer, cash, PayPal & Stripe credit/debit card (inc. Apple Pay & Google Pay), PayMe, Octopus, CoinDragon, as well as merch sales profit and shopping referral links.</p> <p><strong>Ads & content sales</strong>: include ad income from display ads; Apple News & Facebook ads, Google/YouTube ads, directly purchased rate card ads & content sales [from media outlets, institutions and syndication partners LexisNexis, Opera News, ProRata.ai, CCC, Moody’s, NewsBank, ProQuest, Dow Jones Factiva & Nordot etc…]</p></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div class="wp-block-image"><figure class="aligncenter size-full is-resized"><img fetchpriority="high" decoding="async" width="480" height="287" src="https://hongkongfp.com/wp-content/uploads/2025/02/POWERPNT_2M46DTnVbs.jpg" alt="HKFP income sources" class="wp-image-504514" style="width:599px;height:auto" srcset="https://hongkongfp.com/wp-content/uploads/2025/02/POWERPNT_2M46DTnVbs.jpg 480w, https://hongkongfp.com/wp-content/uploads/2025/02/POWERPNT_2M46DTnVbs-400x239.jpg 400w" sizes="(max-width: 480px) 100vw, 480px" /></figure></div></div></div><p class="has-background" style="background-color:#f6fbff;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)"><strong>⚠️ Record deficit: </strong>HKFP faced a predicted, record deficit of HK$1.72m in 2024. Although we are able to reinvest our previous surplus, we will need to work on a return to sustainability by further reducing costs and improving income in 2025.</p><iframe src='https://flo.uri.sh/visualisation/16712351/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'></iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https://public.flourish.studio/visualisation/16712351/?utm_source=embed&utm_campaign=visualisation/16712351' target='_top' style='text-decoration:none!important' rel="noopener"><img alt='Made with Flourish' src='https://public.flourish.studio/resources/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> </a></div><p class="has-text-align-center has-background" style="background-color:#f0ff00;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)"><strong><em>Help safeguard press freedom & keep HKFP free for all readers by <a href="https://support.hongkongfp.com/">supporting our team</a></em></strong></p><div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><div class="wp-block-group is-style-default has-light-gray-background-color has-background" style="padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--30)"><div class="wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-1 wp-block-group-is-layout-constrained"><ul class="wp-block-list"><li><strong>🪙 Bitcoin: </strong>To ease the financial situation in 2024, HKFP converted some of its Bitcoin investment into cash in order to pay a month of staff salaries and five months of office rent. 0.69 BTC was withdrawn into HK$506,630 as the exchange rate peaked, leaving 2.16 BTC invested. (Readers donated crypto between 2021-2022. It was declared to Inland Revenue, and retained as an investment, hence it does not appear as 2004 “income” above. HKFP supports Hong Kong’s moves to become a crypto hub and hopes to accept Bitcoin again soon.)</li> <li><strong>🔒 Future security:</strong> As of 2021, HKFP has retained a HK$1.5m legal defence fund in light of new challenges to press freedom, in addition to an emergency fund of HK$1m. As HKFP will be joining the <a href="https://www.reporters-shield.org/">Reporters Shield</a> programme in 2025 – which will provide some monetary protection against frivolous lawsuits – the company’s legal fund will be reduced to HK$1m.</li> <li><strong>💡Efficiency: </strong>HKFP is run as efficiently and prudently as possible, in order to maximise the impact of our donors’ generosity. We make savings by partnering with other media outlets, using free software/tools, and making full use of teamwork and automation.</li> <li><strong>📝</strong>To view our full audits, <a href="https://www.scribd.com/document/810609437/HKFP-2015-2023" target="_blank" rel="noreferrer noopener">click here.</a></li></ul></div></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><iframe src='https://flo.uri.sh/visualisation/16713577/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'></iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https://public.flourish.studio/visualisation/16713577/?utm_source=embed&utm_campaign=visualisation/16713577' target='_top' style='text-decoration:none!important' rel="noopener"><img alt='Made with Flourish' src='https://public.flourish.studio/resources/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> </a></div></div></div><h2 class="wp-block-heading has-light-gray-background-color has-background" id="spending">HKFP Spending 2016-2024</h2><p>Finalised expenditure for our latest audited year, 2024, & our predicted 2024 spending – in HK$.</p><figure class="wp-block-table alignwide is-style-stripes"><table><thead><tr><th><strong>Expenditure</strong></th><th><strong>2024*</strong></th><th class="has-text-align-left" data-align="left"><strong>2023</strong></th><th><strong>2022</strong></th><th><strong>2021</strong></th><th><strong>2020</strong></th><th><strong>2019</strong></th><th><strong>2018</strong></th><th><strong>2017</strong></th><th><strong>2016</strong></th></tr></thead><tbody><tr><td>Full-time staff payroll</td><td><strong>4,188,048</strong></td><td class="has-text-align-left" data-align="left"><strong>4,090,094</strong></td><td>3,624,759</td><td>1,952,853</td><td>1.599m</td><td>1.606m</td><td>1.49m</td><td>1.340m</td><td>1.035m</td></tr><tr><td>Mandatory Provident Fund (pensions)</td><td><strong>144,486</strong></td><td class="has-text-align-left" data-align="left"><strong>131,675</strong></td><td>137,960</td><td>76,662</td><td>72,221</td><td>68,123</td><td>69,234</td><td>66,180</td><td>50,942</td></tr><tr><td>Web & software, newswire, commission</td><td><strong>93,239</strong></td><td class="has-text-align-left" data-align="left"><strong>250,115</strong></td><td>227,068</td><td>138,532</td><td>132,269</td><td></td><td>129,543</td><td>58,693</td><td>33,083</td></tr><tr><td>Office, sundry, recruitment/training, telecom</td><td><strong>399,452</strong></td><td class="has-text-align-left" data-align="left"><strong>385,327</strong></td><td>447,234</td><td>273,244</td><td>109,289</td><td>164,256</td><td>110,414</td><td>57,565</td><td>25,801</td></tr><tr><td>Meals/drinks for volunteers/staff/sources</td><td><strong>19,894</strong></td><td class="has-text-align-left" data-align="left"><strong>45,101</strong></td><td>20,506</td><td>25,178</td><td>18,324</td><td>29,686</td><td>14,028</td><td>17,106</td><td>25,531</td></tr><tr><td>Legal, professional, registration, audit</td><td><strong>59,246</strong></td><td class="has-text-align-left" data-align="left"><strong>46,619</strong></td><td>114,143</td><td>37,365</td><td>96,505</td><td>12,340</td><td>7,385</td><td>45,231</td><td>10,845</td></tr><tr><td>Travel & insurance</td><td><strong>236,981</strong></td><td class="has-text-align-left" data-align="left"><strong>224,122</strong></td><td>174,445</td><td>67,513</td><td>72,391</td><td>50,615</td><td>78,067</td><td>8,169</td><td>8,267</td></tr><tr><td>Stationery, merch, postage, printing</td><td><strong>37,518</strong></td><td class="has-text-align-left" data-align="left"><strong>66,497</strong></td><td>44,240</td><td>207,392</td><td>208,544</td><td>42,311</td><td>11,827</td><td>686</td><td>17,124</td></tr><tr><td>Bank charges, penalties & exchange losses</td><td><strong>5,465</strong></td><td class="has-text-align-left" data-align="left"><strong>1,937</strong></td><td>2,155</td><td>4,232</td><td>13,752</td><td>4,240</td><td>1,705</td><td>1,170</td><td>2,218</td></tr><tr><td>Freelancer payments & gear</td><td><strong>158,038</strong></td><td class="has-text-align-left" data-align="left"><strong>140,879</strong></td><td>246,454</td><td>936,072</td><td>595,693</td><td>289,387</td><td>64,400</td><td>34,090</td><td>–</td></tr><tr><td>Tax</td><td><strong>TBC</strong></td><td class="has-text-align-left" data-align="left"><strong>-69,518 </strong>(refund)</td><td>-69,518 (refund)</td><td>59,518</td><td>408,496</td><td>509,211</td><td>29,816</td><td>13,343</td><td>–</td></tr><tr><td>Advertising</td><td><strong>7,179</strong></td><td class="has-text-align-left" data-align="left"><strong>38,128</strong></td><td>37,527</td><td>78,745</td><td>6,914</td><td>36,597</td><td>34,371</td><td>10,261</td><td>–</td></tr><tr><td>Membership, research/polls, repairs & other</td><td><strong>14,940</strong></td><td class="has-text-align-left" data-align="left"><strong>62,802</strong></td><td>2,778</td><td>5,060</td><td>118,800</td><td>–</td><td>–</td><td>–</td><td>–</td></tr><tr><td>Bad debts written off</td><td>–</td><td class="has-text-align-left" data-align="left"><strong>75,194</strong></td><td>–</td><td>–</td><td>–</td><td>–</td><td>–</td><td>–</td><td>–</td></tr></tbody><tfoot><tr><td><strong>Total:</strong></td><td><strong>5,364,488</strong></td><td class="has-text-align-left" data-align="left"><strong>5,488,972</strong></td><td><strong>5.04m</strong></td><td><strong>3.74m</strong></td><td><strong>3.04m</strong></td><td><strong>2.89m</strong>*</td><td><strong>2.04m</strong></td><td><strong>1.65m</strong></td><td><strong>1.20m</strong></td></tr></tfoot></table><figcaption class="wp-element-caption">*2024 predicted, not yet confirmed/audited.</figcaption></figure><iframe src='https://flo.uri.sh/visualisation/16712036/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'></iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https://public.flourish.studio/visualisation/16712036/?utm_source=embed&utm_campaign=visualisation/16712036' target='_top' style='text-decoration:none!important' rel="noopener"><img alt='Made with Flourish' src='https://public.flourish.studio/resources/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> </a></div><h2 class="wp-block-heading has-light-gray-background-color has-background" id="spending">Investing in People</h2><div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><figure class="wp-block-image size-large"><img decoding="async" width="1050" height="604" src="https://hongkongfp.com/wp-content/uploads/2025/02/HKFP-Team-2025-1050x604.jpg" alt="HKFP Team 2025" class="wp-image-503692" srcset="https://hongkongfp.com/wp-content/uploads/2025/02/HKFP-Team-2025-1050x604.jpg 1050w, https://hongkongfp.com/wp-content/uploads/2025/02/HKFP-Team-2025-768x442.jpg 768w, https://hongkongfp.com/wp-content/uploads/2025/02/HKFP-Team-2025-1536x884.jpg 1536w, https://hongkongfp.com/wp-content/uploads/2025/02/HKFP-Team-2025-1200x690.jpg 1200w, https://hongkongfp.com/wp-content/uploads/2025/02/HKFP-Team-2025-1024x589.jpg 1024w, https://hongkongfp.com/wp-content/uploads/2025/02/HKFP-Team-2025-1568x902.jpg 1568w, https://hongkongfp.com/wp-content/uploads/2025/02/HKFP-Team-2025-2000x1151.jpg 2000w, https://hongkongfp.com/wp-content/uploads/2025/02/HKFP-Team-2025-400x230.jpg 400w, https://hongkongfp.com/wp-content/uploads/2025/02/HKFP-Team-2025-706x406.jpg 706w, https://hongkongfp.com/wp-content/uploads/2025/02/HKFP-Team-2025-800x460.jpg 800w, https://hongkongfp.com/wp-content/uploads/2025/02/HKFP-Team-2025.jpg 2025w" sizes="(max-width: 1050px) 100vw, 1050px" /><figcaption class="wp-element-caption">Senior Reporter Hillary Leung, Photojournalist Kyle Lam, Executive Editor Yenni Kwok, Reporter Hans Tse, Director & Editor-in-Chief Tom Grundy with Pixel the Dog, Senior Reporter Irene Chan, Senior Reporter Kelly Ho, and Reporter James Lee.</figcaption></figure> <div class="wp-block-image"><figure class="aligncenter size-full is-resized"><img decoding="async" width="690" height="288" src="https://hongkongfp.com/wp-content/uploads/2024/10/brave_BsoR9kSz9B.jpg" alt="HKFP living wage employer" class="wp-image-495215" style="width:261px;height:auto" srcset="https://hongkongfp.com/wp-content/uploads/2024/10/brave_BsoR9kSz9B.jpg 690w, https://hongkongfp.com/wp-content/uploads/2024/10/brave_BsoR9kSz9B-400x167.jpg 400w" sizes="(max-width: 690px) 100vw, 690px" /></figure></div></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><p id="people"><strong>💼 Investing in people: </strong>HKFP competes with international media when it comes to staff pay and conditions. We are proud to set – or exceed – industry standards in order to foster talent and retain staff in an increasingly tough environment. 78% of HKFP’s spending goes towards staff remuneration and pensions. When you support HKFP, you can be assured that your contribution is going <em>directly</em> towards local journalists – not to shareholders or a profit-making conglomerate.</p> <p><strong>💵 Living Wage Employer: </strong>In 2024, HKFP gained the Oxfam Living Wage Employer certification.</p> <p>✔️ <strong>Staff benefits include</strong>: ✓ Clear payscale and annual appraisals. ✓ Up to 23 days annual leave. ✓ 4 months of maternity leave, 3 months  of paternity leave. ✓ Healthcare, dental and physio coverage. ✓ Mental health support options. ✓ Secure laptop and phone. ✓ Monthly travel allowance. ✓ Remote working benefits.</p></div></div><p class="has-text-align-center has-white-color has-secondary-background-color has-text-color has-background has-link-color wp-elements-286c4e437ff6a721c5e99711f1e4158d" style="padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)"><strong><em>Help safeguard press freedom & keep HKFP free for all readers by <a href="https://support.hongkongfp.com/">supporting our team</a></em></strong></p><h2 class="wp-block-heading has-light-gray-background-color has-background" id="patrons">HKFP Patrons in 2024</h2><div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><p><strong>HKFP Patrons in 2024: </strong>HKFP relies on a membership model. Small amounts of income from a large pool of Patrons help support our team, sustain our operations, and guarantee our newsroom’s independence and longevity. Our monthly income as of January 2025:</p> <ul class="wp-block-list"><li style="font-size:23px"><strong>1,003 </strong>– Number of monthly Patrons.</li> <li style="font-size:23px"><strong>HK$<strong>201,733</strong></strong> – Monthly income from Patrons (before fees.)</li> <li style="font-size:23px"><strong>HK$201</strong> – Average monthly Patron contribution.</li></ul> <ul class="wp-block-list"><li><strong>💰 </strong>HKFP will expand benefits for monthly supporters in 2025. Patrons will receive exclusive newsletters and columns, merch discounts, feature previews and opportunities to tour our office or attend Q&As.</li> <li><strong>⚠️ </strong>HKFP’s monthly costs in 2024 were HK$447,040.<br></li></ul></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><iframe src='https://flo.uri.sh/visualisation/16714262/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'></iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https://public.flourish.studio/visualisation/16714262/?utm_source=embed&utm_campaign=visualisation/16714262' target='_top' style='text-decoration:none!important' rel="noopener"><img alt='Made with Flourish' src='https://public.flourish.studio/resources/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> </a></div></div></div><h2 class="wp-block-heading has-light-gray-background-color has-background" id="support">Support HKFP’s newsroom in 2025</h2><div class="wp-block-image"><figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1050" height="53" src="https://hongkongfp.com/wp-content/uploads/2023/10/POWERPNT_zkhCuXiAi0-1050x53.jpg" alt="hkfp 2025 payment platforms" class="wp-image-504566" srcset="https://hongkongfp.com/wp-content/uploads/2023/10/POWERPNT_zkhCuXiAi0-1050x53.jpg 1050w, https://hongkongfp.com/wp-content/uploads/2023/10/POWERPNT_zkhCuXiAi0-768x39.jpg 768w, https://hongkongfp.com/wp-content/uploads/2023/10/POWERPNT_zkhCuXiAi0-1200x61.jpg 1200w, https://hongkongfp.com/wp-content/uploads/2023/10/POWERPNT_zkhCuXiAi0-1024x52.jpg 1024w, https://hongkongfp.com/wp-content/uploads/2023/10/POWERPNT_zkhCuXiAi0-400x20.jpg 400w, https://hongkongfp.com/wp-content/uploads/2023/10/POWERPNT_zkhCuXiAi0-706x36.jpg 706w, https://hongkongfp.com/wp-content/uploads/2023/10/POWERPNT_zkhCuXiAi0-800x40.jpg 800w, https://hongkongfp.com/wp-content/uploads/2023/10/POWERPNT_zkhCuXiAi0.jpg 1210w" sizes="auto, (max-width: 1050px) 100vw, 1050px" /></figure></div><div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:60.66%"><p><strong>Donate online via card</strong> <strong>or PayPal:</strong><br>One-off or monthly contributions can be made with your Visa, Mastercard, or Apple Pay/Google Pay via Stripe or PayPal at<strong> <a href="http://bit.ly/supporthkfp">support.hongkongfp.com</a>.</strong></p> <p><strong>Donate by cheque<br></strong>Cheques of amounts up to HK$50,000 may be made payable to Hong Kong Free Press Limited and posted – along with your full name and address to: <em>HKFP, The Hive Kennedy Town, 6/F, Cheung Hing Industrial Building, 12P Smithfield Road, Kennedy Town, Hong Kong. <sub>[Contributions are confidential – a papertrail  is required for our internal accountancy records.]</sub></em></p> <p><strong>Donate via HSBC PayMe or Octopus</strong><br><a href="https://support.hongkongfp.com/">Scan our QR code</a> to make an HSBC PayMe or Octopus digital payment. Please include your full name and email address so we may accept your contribution.</p> <p><strong>Donate via Patreon</strong><br>Support us with a one-off or regular contribution by signing up at <a href="patreon.com/HongKongFreePressHKFP">patreon.com/HongKongFreePressHKFP</a>.</p> <p><strong>Donate by transfer/FPS</strong><br>Faster Payment Service: <a href="mailto:business@hongkongfp.com">business@hongkongfp.com</a> or Tel: 9447-3443.</p> <p>Our HSBC account details:</p> <ul class="wp-block-list"><li><span style="text-decoration: underline;">Account name</span>: Hong Kong Free Press Limited. <span style="text-decoration: underline;">Account number</span>: 817-887532-838.</li> <li><span style="text-decoration: underline;">Bank name</span>: HSBC Hong Kong. <span style="text-decoration: underline;">Bank address</span>: 1 Queen’s Road Central, Hong Kong.</li> <li><span style="text-decoration: underline;">Bank code</span>: 004. <span style="text-decoration: underline;">Branch number</span>: 817. <span style="text-decoration: underline;">SWIFT address</span>: HSBCHKHHHKH</li></ul> <p><em><sup><strong>Please note: </strong>For all FPS, one-off or regular bank transfers, please email a screenshot or phone  photo of the receipt/form to <a href="mailto:donations@hongkongfp.com">donations@hongkongfp.com</a> after you have made arrangements so we may show a paper-trail for our internal accountancy records. We cannot, otherwise, accept your contribution. Supporters may also set up a regular standing order/direct debit with a form from your bank: <a href="https://www.hsbc.co.uk/help/banking-made-easy/how-to-set-up-standing-order/" target="_blank" rel="noreferrer noopener">HSBC</a>, <a href="https://av.sc.com/hk/content/docs/si004g.pdf" target="_blank" rel="noreferrer noopener">Standard Chartered</a>, or <a href="https://bank.hangseng.com/1/PA_1_2_S5/content/pws/personal/pdfs/OSCM14.pdf" target="_blank" rel="noreferrer noopener">Hang Seng</a>.</sup></em></p> <p><span style="text-decoration: underline;">Faster Payment Service (FPS):</span></p> <p><img loading="lazy" decoding="async" alt="brave_zim1dwqKiA.jpg" height="27" src="https://support.hongkongfp.com/gcsmedia/images/brave_zim1dwqKiA.width-500.jpg" width="369"></p> <p><strong>Donate spare coins</strong><br>Hoarding a jar of coins? Donate spare change at <a href="https://www.hongkongfp.com/2018/03/19/donate-leftover-coins-hong-kong-free-press-coin-dragon-machines-across-hong-kong/">Coin Dragon machines</a> around the city.</p> <p><strong>Donate gear or sponsor our operations</strong><br>We welcome contributions of new computer or audio-visual or mobile equipment – please get in touch if you can support us.</p> <p><strong>Buy HKFP merchandise</strong><br>Show your support for press freedom with <a href="https://www.hongkongfp.com/hkfp-shop/">HKFP merchandise</a>. </p> <p><strong>Advertise with us</strong><br>Support us and <a href="https://hongkongfp.com/advertise/">promote your business</a> or cause at the same time. Request our rate card and consider our affordable range of digital marketing solutions.</p></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"><figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <div class="jetpack-video-wrapper"><iframe loading="lazy" title="Support Hong Kong Free Press in 2023: Non-profit, 100% independent, impartial news for Hong Kong" width="1200" height="675" src="https://www.youtube.com/embed/f8aKVSEeMeA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div> </div></figure> <div class="wp-block-group has-background" style="background-color:#fffde3;padding-top:0;padding-right:var(--wp--preset--spacing--20);padding-bottom:0;padding-left:var(--wp--preset--spacing--20)"><div class="wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-2 wp-block-group-is-layout-constrained"><p style="font-size:25px"><strong>HKFP is powered Patrons – our community of monthly donors. </strong></p> <p><strong>Almost 1,000 HKFP Patrons make HKFP possible. </strong>Each contributes an average of around HK$200/month to support our award-winning original reporting, keeping the city’s <em>only </em>independent English-language outlet free-to-access for all. <strong>Why join us?</strong></p> <ol class="wp-block-list"><li>🔎 <strong>Transparent & efficient</strong>: As a non-profit, we are externally audited each year, publishing <a href="https://hongkongfp.com/transparency/">our income/outgoings</a> annually, as the city’s most transparent news outlet.</li> <li>🔒 <strong>Accurate & accountable</strong>: Our reporting is governed by a strict <a href="https://hongkongfp.com/hkfp-code-ethics/">Ethics Code</a>. We are 100% independent, and not answerable to any tycoon, mainland owners or shareholders. Check out our latest <a href="https://hongkongfp.com/annual-report/">Annual Report,</a> and help support press freedom.</li> <li>💰 <strong>It’s fast, secure & easy</strong>: We accept <a href="https://support.hongkongfp.com/en/">most payment methods</a> – cancel anytime, and receive a free tote bag and pen if you contribute HK$150/month or more.</li></ol></div></div> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <div class="jetpack-video-wrapper"><iframe loading="lazy" title="Team Hong Kong Free Press: Behind the scenes - how we make the news" width="1200" height="675" src="https://www.youtube.com/embed/kUlu9RSfy-4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div> </div></figure> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <div class="jetpack-video-wrapper"><iframe loading="lazy" title="Ethics & Standards: Why HKFP can be trusted. HKFP為何值得信賴?" width="1200" height="675" src="https://www.youtube.com/embed/eytHMjFh6dg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></div> </div></figure></div></div><p><strong>Sponsor our operations</strong><br>We welcome <a href="https://hongkongfp.com/advertise/">sponsorship of our ongoing operational costs</a> (such as web hosting, office rent or news wire services) – please get in touch if you can support us.</p><figure class="wp-block-table is-style-stripes"><table><thead><tr><th><strong>Package</strong></th><th><strong>Newsroom cost</strong></th><th><strong>Annual cost</strong></th></tr></thead><tbody><tr><td><strong>A</strong></td><td>Sponsor all web hosting, tech support, domain.</td><td>HK$140,727</td></tr><tr><td><strong>B</strong></td><td>Boost HKFP’s video output by enabling access to AFP news wire video clips.</td><td>HK$20,000</td></tr><tr><td><strong>C</strong></td><td>Sponsor all AFP news wire service, including text and photos.</td><td>HK$40,000</td></tr><tr><td><strong>D</strong></td><td>Cover the cost of HKFP’s newsroom/office at The Hive co-working space.</td><td>HK$360,000</td></tr><tr><td><strong>E</strong></td><td>Take on the cost of our Quickbooks accounting software.</td><td>HK$2,322</td></tr><tr><td><strong>F</strong></td><td>Sponsor our Mailchimp newsletter software.</td><td>HK$10,710</td></tr><tr><td><strong>G</strong></td><td>Sponsor health insurance for all staff.</td><td>HK$200,000</td></tr><tr><td><strong>H</strong></td><td>Cover our Google work apps costs.</td><td>HK$20,307</td></tr><tr><td><strong>I</strong></td><td>Sponsor a desk reporter for a year (inc. salary, MPF, insurance).</td><td>HK$300,000</td></tr></tbody></table></figure><p><strong>Newsletter or HKFP Lens sponsorship</strong></p><ul class="wp-block-list"><li>Cover HKFP’s <a href="https://hongkongfp.com/advertise/">Mailchimp newsletter</a> costs for an entire year and reach over 11,500 of HKFP’s most engaged readers. HKFP Dim Sum includes a news round-up on Saturdays, and an original reporting showcase on Mondays. Our open rate: 44%.</li> <li>Sponsor <a href="https://hongkongfp.com/advertise/">HKFP’s entire photography section</a> for a year to promote your business, products, service or campaign. Align your brand with HKFP Lens – our full-width photographic platform showcasing shots from our in-house photojournalist, as well as work from the best shooters from Hong Kong and beyond.</li></ul><div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><figure class="wp-block-table"><table><thead><tr><th><strong>Package</strong></th><th><strong>One year sponsorship</strong></th><th><strong>Cost</strong></th></tr></thead><tbody><tr><td><strong>1</strong></td><td>Sponsor HKFP’s newsletter, Dim Sum – with two mentions<br>and a link in each twice-weekly email.</td><td>HK$50,000</td></tr><tr><td><strong>2</strong></td><td>“Sponsored by” mentions at the top-and-bottom of all Lens galleries,<br>plus Large Rectangle (336×280 pixels) ad on the Lens homepage.</td><td>HK$15,000</td></tr></tbody></table></figure></div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"><figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1026" height="396" src="https://hongkongfp.com/wp-content/uploads/2025/02/POWERPNT_LAj6SKBXaY.jpg" alt="hkfp advertisers " class="wp-image-504561" srcset="https://hongkongfp.com/wp-content/uploads/2025/02/POWERPNT_LAj6SKBXaY.jpg 1026w, https://hongkongfp.com/wp-content/uploads/2025/02/POWERPNT_LAj6SKBXaY-768x296.jpg 768w, https://hongkongfp.com/wp-content/uploads/2025/02/POWERPNT_LAj6SKBXaY-1024x395.jpg 1024w, https://hongkongfp.com/wp-content/uploads/2025/02/POWERPNT_LAj6SKBXaY-400x154.jpg 400w, https://hongkongfp.com/wp-content/uploads/2025/02/POWERPNT_LAj6SKBXaY-706x272.jpg 706w, https://hongkongfp.com/wp-content/uploads/2025/02/POWERPNT_LAj6SKBXaY-800x309.jpg 800w" sizes="auto, (max-width: 1026px) 100vw, 1026px" /></figure></div></div><p><em><span style="text-decoration: underline;">Maximum contribution</span>: HK$50,000. For larger contributions of up to HK$100,000,</em> <a href="https://hongkongfp.com/contact-us/" target="_blank" rel="noreferrer noopener"><em>please contact us</em></a> <em>so we may discuss enhanced Know Your Client checks.</em></p> </div> </article> </div> </main> </section> </div> <footer id="colophon" class="site-footer"> <div class="footer-branding"> <div class="wrapper"> <a class="footer-logo-link" href="https://hongkongfp.com/" rel="home"> <img width="205" height="75" src="https://hongkongfp.com/wp-content/uploads/2024/02/hkfp-logo.png" class="footer-logo" alt="hkfp logo" decoding="async" loading="lazy" /> </a> <nav class="social-navigation" aria-label="Social Links Menu"> <ul id="menu-social-buttons-2" class="social-links-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-249010"><a href="https://www.facebook.com/hongkongfp"><span class="screen-reader-text">Facebook</span><svg class="svg-icon" width="0" height="0" aria-hidden="true" role="img" 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