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Conversion Copywriting
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I have one shot.</p> <div class="post-meta"> <time datetime="2024-10-19T20:49:16">October 19, 2024</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/dealing-with-skeptical-buyers/" title="Permalink to: "Be Grateful Your Site Visitors Are Skeptical"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2024/12/Be-Grateful-Your-Site-Visitors-Are-Skeptical.png"> </a> </div> <div class="right"> <h2> <a href="/blog/dealing-with-skeptical-buyers/" title="Permalink to: "Be Grateful Your Site Visitors Are Skeptical"" >Be Grateful Your Site Visitors Are Skeptical</a> </h2> <p></p><p>You need to be an expert at dealing with skeptical buyers. Those who are have radically higher website conversion rates.</p> <div class="post-meta"> <time datetime="2024-12-09T19:49:48">December 9, 2024</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/convert-site-visits-to-sales/" title="Permalink to: "How to Convert Site Visits to Sales"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2024/08/how-to-convert.png"> </a> </div> <div class="right"> <h2> <a href="/blog/convert-site-visits-to-sales/" title="Permalink to: "How to Convert Site Visits to Sales"" >How to Convert Site Visits to Sales</a> </h2> <p></p><p>Boosting traffic is good for business—converting is better. How can you convert site visits to sales? There’s the regular way, and there’s us.</p> <div class="post-meta"> <time datetime="2024-08-03T15:44:33">August 3, 2024</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/sales-letter-ecommerce/" title="Permalink to: "Crafting Your Sales Letter for Maximum Conversions"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2024/05/sales-letter-ecommerce.png"> </a> </div> <div class="right"> <h2> <a href="/blog/sales-letter-ecommerce/" title="Permalink to: "Crafting Your Sales Letter for Maximum Conversions"" >Crafting Your Sales Letter for Maximum Conversions</a> </h2> <p></p><p>Sales letters can help you cut through the noise and really speak to your audience. How can you make the most of this powerful tool?</p> <div class="post-meta"> <time datetime="2024-05-22T17:45:12">May 22, 2024</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/dtc-cro-optimize-direct-to-consumer-conversion-rates/" title="Permalink to: "DTC CRO: How to Optimize Your Direct-to-Consumer Conversion Rates"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2024/05/DTC-CRO.png"> </a> </div> <div class="right"> <h2> <a href="/blog/dtc-cro-optimize-direct-to-consumer-conversion-rates/" title="Permalink to: "DTC CRO: How to Optimize Your Direct-to-Consumer Conversion Rates"" >DTC CRO: How to Optimize Your Direct-to-Consumer Conversion Rates</a> </h2> <p></p><p>With the DTC model, you’re in control of your customer’s experience. But with great power comes great responsibilty. How can DTC CRO help?</p> <div class="post-meta"> <time datetime="2024-05-19T21:01:51">May 19, 2024</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/marketing-psychology-to-multiply-conversions/" title="Permalink to: "Understand Marketing Psychology to Multiply Conversions"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2024/05/Unknown-Marketing-Tricks-for-Boosting-Conversions-1.png"> </a> </div> <div class="right"> <h2> <a href="/blog/marketing-psychology-to-multiply-conversions/" title="Permalink to: "Understand Marketing Psychology to Multiply Conversions"" >Understand Marketing Psychology to Multiply Conversions</a> </h2> <p></p><p>How can you use marketing psychology get amazing conversions? What specific insights will help you convert like crazy? Start here!</p> <div class="post-meta"> <time datetime="2024-05-17T13:20:37">May 17, 2024</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/unknown-marketing-tricks/" title="Permalink to: "Unknown Marketing Tricks for Boosting Conversions"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2024/05/Unknown-Marketing-Tricks-for-Boosting-Conversions.png"> </a> </div> <div class="right"> <h2> <a href="/blog/unknown-marketing-tricks/" title="Permalink to: "Unknown Marketing Tricks for Boosting Conversions"" >Unknown Marketing Tricks for Boosting Conversions</a> </h2> <p></p><p>Here’s all the marketing edge you’ll ever need. And no, it’s not countdown timers and social proof.</p> <div class="post-meta"> <time datetime="2024-05-07T19:36:15">May 7, 2024</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/unlocking-website-conversion-hack-secrets-for-maximum-impact/" title="Permalink to: "Unlocking Website Conversion Hack Secrets for Maximum Impact"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2024/01/Website-Conversion-Hack.png"> </a> </div> <div class="right"> <h2> <a href="/blog/unlocking-website-conversion-hack-secrets-for-maximum-impact/" title="Permalink to: "Unlocking Website Conversion Hack Secrets for Maximum Impact"" >Unlocking Website Conversion Hack Secrets for Maximum Impact</a> </h2> <p></p><p>Explore ‘Website Conversion Hack’ methods to boost your site’s effectiveness with practical tips and proven, psychology-based strategies.</p> <div class="post-meta"> <time datetime="2024-01-05T12:27:06">January 5, 2024</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/the-endowment-effect-and-your-product-page/" title="Permalink to: "The Endowment Effect And Your Product Page"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2023/09/endowment-effect-featured-image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/the-endowment-effect-and-your-product-page/" title="Permalink to: "The Endowment Effect And Your Product Page"" >The Endowment Effect And Your Product Page</a> </h2> <p></p><p>How can you use this powerful psychological tool to supercharge your product page for massive conversions?</p> <div class="post-meta"> <time datetime="2023-09-16T00:49:28">September 16, 2023</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/storytelling-and-conversion-rate-optimization-cro/" title="Permalink to: "Storytelling and Conversion Rate Optimization (CRO)"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2023/08/Graphic-to-explain-how-CRO-works.png"> </a> </div> <div class="right"> <h2> <a href="/blog/storytelling-and-conversion-rate-optimization-cro/" title="Permalink to: "Storytelling and Conversion Rate Optimization (CRO)"" >Storytelling and Conversion Rate Optimization (CRO)</a> </h2> <p></p><p>Storytelling and Conversion Rate Optimization (CRO) are connected in ways that most marketers—even CROs—don’t realize.</p> <div class="post-meta"> <time datetime="2023-08-01T18:04:47">August 1, 2023</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/how-many-ads-do-we-see-in-a-day/" title="Permalink to: "Fact-Checking — How Many Ads Do We See in a Day?"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2023/03/Fact-Checking-—-How-Many-Ads-Do-We-See-in-a-Day.png"> </a> </div> <div class="right"> <h2> <a href="/blog/how-many-ads-do-we-see-in-a-day/" title="Permalink to: "Fact-Checking — How Many Ads Do We See in a Day?"" >Fact-Checking — How Many Ads Do We See in a Day?</a> </h2> <p></p><p>I’m a marketer so I’ve been hunting “How Many Ads Do We See in a Day?” for years. Google’s top result is problematic so I did my own math.</p> <div class="post-meta"> <time datetime="2023-03-22T12:00:02">March 22, 2023</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/ecommerce-marketing-strategies/" title="Permalink to: "eCommerce Marketing Strategies"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/ecommerce-marketing-strategies/" title="Permalink to: "eCommerce Marketing Strategies"" >eCommerce Marketing Strategies</a> </h2> <p></p><p>eCommerce Marketing Strategies help you convert more site visitors, more efficiently. It’s the difference between struggling and winning.</p> <div class="post-meta"> <time datetime="2022-08-20T14:44:50">August 20, 2022</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/marketing-secrets/" title="Permalink to: "Marketing Secrets"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2022/06/Marketing-Secrets.png"> </a> </div> <div class="right"> <h2> <a href="/blog/marketing-secrets/" title="Permalink to: "Marketing Secrets"" >Marketing Secrets</a> </h2> <p></p><p>We didn’t learn marketing secrets in some Facebook course. We spent day and night at the marketing lab 🧑🔬 🧪. And then …. we cracked it.</p> <div class="post-meta"> <time datetime="2022-06-29T14:43:57">June 29, 2022</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/minimize-anxiety/" title="Permalink to: "Copywriting Secret: Minimize Anxiety"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/minimize-anxiety/" title="Permalink to: "Copywriting Secret: Minimize Anxiety"" >Copywriting Secret: Minimize Anxiety</a> </h2> <p></p><p>As a marketer, if we can’t minimize anxiety we have zero chance of converting the shopper. To minimize anxiety we must anticipate questions.</p> <div class="post-meta"> <time datetime="2022-05-06T21:31:37">May 6, 2022</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/amplify-desire/" title="Permalink to: "Copywriting Secret: Amplify Desire"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/amplify-desire/" title="Permalink to: "Copywriting Secret: Amplify Desire"" >Copywriting Secret: Amplify Desire</a> </h2> <p></p><p>Amplifying desire is the marketing practice of systematically increasing the motivation level of the potential buyer.</p> <div class="post-meta"> <time datetime="2022-05-06T20:50:28">May 6, 2022</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/buyer-psychology-terms/" title="Permalink to: "Buyer Psychology Terms"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2022/04/Buyer-Psychology-Terms.png"> </a> </div> <div class="right"> <h2> <a href="/blog/buyer-psychology-terms/" title="Permalink to: "Buyer Psychology Terms"" >Buyer Psychology Terms</a> </h2> <p></p><p>In this article we’ll share our favorite buyer psychology terms. Why these matter? Because this will help you improve conversion rates.</p> <div class="post-meta"> <time datetime="2022-04-20T15:39:00">April 20, 2022</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/buyer-psychology/" title="Permalink to: "CHAPTER 2: Buyer Psychology"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2022/04/Buyer-Psychology-Explained.png"> </a> </div> <div class="right"> <h2> <a href="/blog/buyer-psychology/" title="Permalink to: "CHAPTER 2: Buyer Psychology"" >CHAPTER 2: Buyer Psychology</a> </h2> <p></p><p>Buyer psychology is the modern marketer’s best tool. It helps you uncover why shoppers on your site often don’t behave as we expect them to.</p> <div class="post-meta"> <time datetime="2022-04-16T15:42:56">April 16, 2022</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/solving-shopping-cart-abandonment/" title="Permalink to: "Shopping Cart Abandonment"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2022/02/Shopping-Cart-Abandonment.png"> </a> </div> <div class="right"> <h2> <a href="/blog/solving-shopping-cart-abandonment/" title="Permalink to: "Shopping Cart Abandonment"" >Shopping Cart Abandonment</a> </h2> <p></p><p>You spend all this money to get people to your site. Then 70% start checkout and don’t buy. We have a shopping cart abandonment solution.</p> <div class="post-meta"> <time datetime="2022-02-26T19:33:59">February 26, 2022</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/conversion-psychology/" title="Permalink to: "Conversion Psychology"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2021/12/Conversion-Psychology.png"> </a> </div> <div class="right"> <h2> <a href="/blog/conversion-psychology/" title="Permalink to: "Conversion Psychology"" >Conversion Psychology</a> </h2> <p></p><p>Conversion psychology is the science of understanding the buyers’s decision making process. Crack that see conversions soar.</p> <div class="post-meta"> <time datetime="2021-12-04T14:13:28">December 4, 2021</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/buyer-psychology-copywriting/" title="Permalink to: "Buyer Psychology Copywriting"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2021/11/Sabertooth.png"> </a> </div> <div class="right"> <h2> <a href="/blog/buyer-psychology-copywriting/" title="Permalink to: "Buyer Psychology Copywriting"" >Buyer Psychology Copywriting</a> </h2> <p></p><p>Buyer psychology copywriting is the highly precise science of writing copy that connects with the buyer and convinces them to buy.</p> <div class="post-meta"> <time datetime="2021-11-25T15:51:54">November 25, 2021</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/conversion-rate-optimization-secrets/" title="Permalink to: "CHAPTER 1: Conversion Rate Optimization Secrets"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2021/11/Conversion-Rate-Optimization-Secrets.png"> </a> </div> <div class="right"> <h2> <a href="/blog/conversion-rate-optimization-secrets/" title="Permalink to: "CHAPTER 1: Conversion Rate Optimization Secrets"" >CHAPTER 1: Conversion Rate Optimization Secrets</a> </h2> <p></p><p>There is a lot of conversion rate optimization misinformation out there. We know because over the last 13 years we’ve read every article.</p> <div class="post-meta"> <time datetime="2021-11-10T12:38:18">November 10, 2021</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/what-are-the-steps-of-conversion-optimization/" title="Permalink to: "What Are the Steps of Conversion Optimization?"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2021/11/What-are-the-steps-of-conversion-optimization.png"> </a> </div> <div class="right"> <h2> <a href="/blog/what-are-the-steps-of-conversion-optimization/" title="Permalink to: "What Are the Steps of Conversion Optimization?"" >What Are the Steps of Conversion Optimization?</a> </h2> <p></p><p>What Are the Steps of Conversion Optimization? I’m so glad you searched for this topic. I’ve spent the last 13 years exploring it. We have done hundreds of experiments to unlock the mind of the shopper and what we’ve learned is startling.</p> <div class="post-meta"> <time datetime="2021-11-07T21:58:21">November 7, 2021</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/shopify-product-description/" title="Permalink to: "Shopify Product Description"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2021/11/Shopify-Product-Description.png"> </a> </div> <div class="right"> <h2> <a href="/blog/shopify-product-description/" title="Permalink to: "Shopify Product Description"" >Shopify Product Description</a> </h2> <p></p><p>Your Shopify Product Description really matters. In this article, we’ll show you why that is how you can $$$ by nailing your description.</p> <div class="post-meta"> <time datetime="2021-11-07T20:03:22">November 7, 2021</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/conversion-rate-optimization-visual-explanation/" title="Permalink to: "Conversion Rate Optimization: A Visual Explanation"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2021/10/Conversion-Rate-Optimization-A-Visual-Explanation.png"> </a> </div> <div class="right"> <h2> <a href="/blog/conversion-rate-optimization-visual-explanation/" title="Permalink to: "Conversion Rate Optimization: A Visual Explanation"" >Conversion Rate Optimization: A Visual Explanation</a> </h2> <p></p><p>Buyer psychology is a complicated topic. We’ve created simple visuals to explain how we use buyer psychology for conversion copywriting.</p> <div class="post-meta"> <time datetime="2021-10-30T11:56:49">October 30, 2021</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/art-of-the-start/" title="Permalink to: "The Art of The Start"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2021/09/The-Art-of-The-Start.png"> </a> </div> <div class="right"> <h2> <a href="/blog/art-of-the-start/" title="Permalink to: "The Art of The Start"" >The Art of The Start</a> </h2> <p></p><p>The opening of the sales pitch really matters. The art of the start is how marketers can ensure new visitors stay.</p> <div class="post-meta"> <time datetime="2021-09-27T09:56:29">September 27, 2021</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/converting-healthy-skeptics/" title="Permalink to: "Focus on Converting Healthy Skeptics"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2021/02/Healthy-Skeptics-Spectrum.png"> </a> </div> <div class="right"> <h2> <a href="/blog/converting-healthy-skeptics/" title="Permalink to: "Focus on Converting Healthy Skeptics"" >Focus on Converting Healthy Skeptics</a> </h2> <p></p><p>If you are looking to gain an unfair advantage focus your attention on converting healthy skeptics. In this article, we’ll show why.</p> <div class="post-meta"> <time datetime="2021-02-12T11:04:44">February 12, 2021</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/maximize-conversions-with-why-we-exist-story/" title="Permalink to: "Why We Exist Pitch"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2020/12/Why-We-Exist-Story.png"> </a> </div> <div class="right"> <h2> <a href="/blog/maximize-conversions-with-why-we-exist-story/" title="Permalink to: "Why We Exist Pitch"" >Why We Exist Pitch</a> </h2> <p></p><p>Your why we exist story really matters. Especially to the new visitors on your site. “Why we exist” is your origin story. Use it to stand out.</p> <div class="post-meta"> <time datetime="2020-12-27T10:45:31">December 27, 2020</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/product-story-angle-examples/" title="Permalink to: "Product Story Angle Examples"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/product-story-angle-examples/" title="Permalink to: "Product Story Angle Examples"" >Product Story Angle Examples</a> </h2> <p></p><p>Killer product stories have killer product story angles. Here are 3 examples that will help you optimize conversion rates.</p> <div class="post-meta"> <time datetime="2020-11-29T16:21:38">November 29, 2020</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/boost-conversions-using-this-copywriting-trick/" title="Permalink to: "Boost Conversions With Surprising Details"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2020/10/Boost-Conversions.png"> </a> </div> <div class="right"> <h2> <a href="/blog/boost-conversions-using-this-copywriting-trick/" title="Permalink to: "Boost Conversions With Surprising Details"" >Boost Conversions With Surprising Details</a> </h2> <p></p><p>If you can sprinkle in interesting tid bits into your sales copy not only will it make your content more engaging it’ll boost conversions.</p> <div class="post-meta"> <time datetime="2020-10-17T13:50:06">October 17, 2020</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/optimize-conversion-rates/" title="Permalink to: "Optimize Conversion Rates By Understanding How Shoppers Behave Online"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2020/09/Optimize-conversion-rates-A-totally-different-approach.png"> </a> </div> <div class="right"> <h2> <a href="/blog/optimize-conversion-rates/" title="Permalink to: "Optimize Conversion Rates By Understanding How Shoppers Behave Online"" >Optimize Conversion Rates By Understanding How Shoppers Behave Online</a> </h2> <p></p><p>As an eCommerce operator, you want to increase sales and optimize conversion rates. This article answers all your questions.</p> <div class="post-meta"> <time datetime="2020-09-05T19:52:53">September 5, 2020</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/making-guesses-about-the-buyer/" title="Permalink to: "CRO Without User Research: Making Guesses About Your Buyer"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2020/08/Sports-Bra.png"> </a> </div> <div class="right"> <h2> <a href="/blog/making-guesses-about-the-buyer/" title="Permalink to: "CRO Without User Research: Making Guesses About Your Buyer"" >CRO Without User Research: Making Guesses About Your Buyer</a> </h2> <p></p><p>Making guesses about your buyer might seem impossible without user research. In this article, we’ll reveal an alternate path.</p> <div class="post-meta"> <time datetime="2020-08-26T22:20:52">August 26, 2020</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/too-good-to-be-true/" title="Permalink to: "Too Good to Be True"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2020/08/Too-Good-to-Be-True.png"> </a> </div> <div class="right"> <h2> <a href="/blog/too-good-to-be-true/" title="Permalink to: "Too Good to Be True"" >Too Good to Be True</a> </h2> <p></p><p>If the reader perceives something to be too good to be true you can be sure they will not buy. This article shares the solution.</p> <div class="post-meta"> <time datetime="2020-08-17T10:24:23">August 17, 2020</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/questions-before-conversions/" title="Permalink to: "Conversion Tip: Questions Before Conversions"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2020/08/Jerky.com_.png"> </a> </div> <div class="right"> <h2> <a href="/blog/questions-before-conversions/" title="Permalink to: "Conversion Tip: Questions Before Conversions"" >Conversion Tip: Questions Before Conversions</a> </h2> <p></p><p>The ultimate goal is to convert the shopper. But before you do that you need to become an expert at anticipating their questions. Simple math, marketers who do a better job anticipating key questions, convert more.</p> <div class="post-meta"> <time datetime="2020-08-09T16:09:12">August 9, 2020</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/how-to-write-better-satisfaction-guarantee-page/" title="Permalink to: "Your Satisfaction Guarantee Matters: How to Write One That Increases Conversions"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2020/07/Guarantee.png"> </a> </div> <div class="right"> <h2> <a href="/blog/how-to-write-better-satisfaction-guarantee-page/" title="Permalink to: "Your Satisfaction Guarantee Matters: How to Write One That Increases Conversions"" >Your Satisfaction Guarantee Matters: How to Write One That Increases Conversions</a> </h2> <p></p><p>You may not know it yet, but your satisfaction guarantee page has a lot of untapped potential. Improving it will increase conversions. See how.</p> <div class="post-meta"> <time datetime="2020-07-22T21:39:56">July 22, 2020</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/buyer-psychology-stories-to-make-money/" title="Permalink to: "My Favorite Buyer Psychology Stories"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2020/07/My-Favorite-Buyer-Psychology-Stories.png"> </a> </div> <div class="right"> <h2> <a href="/blog/buyer-psychology-stories-to-make-money/" title="Permalink to: "My Favorite Buyer Psychology Stories"" >My Favorite Buyer Psychology Stories</a> </h2> <p></p><p>Marketers who understand the power of buyer psychology will win. After 12 years of looking, here are my favorite buyer psychology stories.</p> <div class="post-meta"> <time datetime="2020-07-05T11:00:44">July 5, 2020</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/paradox-of-choice-first-time-buyers/" title="Permalink to: "Paradox of Choice for First-time Buyers"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2020/06/1-minute-mark.png"> </a> </div> <div class="right"> <h2> <a href="/blog/paradox-of-choice-first-time-buyers/" title="Permalink to: "Paradox of Choice for First-time Buyers"" >Paradox of Choice for First-time Buyers</a> </h2> <p></p><p>For 98% of sites, first-time buyers are the most important demographic. But if these first-time buyers are overwhelmed with options (paradox of choice) it will kill your ecommerce conversions.</p> <div class="post-meta"> <time datetime="2020-06-16T21:30:48">June 16, 2020</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/trynow-review/" title="Permalink to: "My Review of TryNow"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2020/06/Zoomed-TryNow-Button.png"> </a> </div> <div class="right"> <h2> <a href="/blog/trynow-review/" title="Permalink to: "My Review of TryNow"" >My Review of TryNow</a> </h2> <p></p><p>I’ve seen a lot of ecommerce innovations in the last 11 years. Here’s what I think about TryNow, a service that allows you to try items for free.</p> <div class="post-meta"> <time datetime="2020-06-14T13:57:04">June 14, 2020</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/priming-not-used-enough-in-ecommerce/" title="Permalink to: "Psychology of Ecommerce Sales: Priming"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2020/06/System-1-and-System-2.png"> </a> </div> <div class="right"> <h2> <a href="/blog/priming-not-used-enough-in-ecommerce/" title="Permalink to: "Psychology of Ecommerce Sales: Priming"" >Psychology of Ecommerce Sales: Priming</a> </h2> <p></p><p>Priming is an eCom marketer’s superpower. Marketers who understand how priming works dramatically improve results.</p> <div class="post-meta"> <time datetime="2020-06-08T11:34:16">June 8, 2020</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/priming-price-insensitivity-ecommerce/" title="Permalink to: "Price Insensitivity Priming"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2020/06/Price-Insensitivity-Priming.png"> </a> </div> <div class="right"> <h2> <a href="/blog/priming-price-insensitivity-ecommerce/" title="Permalink to: "Price Insensitivity Priming"" >Price Insensitivity Priming</a> </h2> <p></p><p>If you sell a premium product and want to help shoppers invest in premium you need to look into Priming.</p> <div class="post-meta"> <time datetime="2020-06-08T11:31:15">June 8, 2020</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/product-page-add-to-favorites-button-idea/" title="Permalink to: "Product Page &#8220;Add to Favorites&#8221; Button. Why It Matters for Your Online Sales."" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2020/05/Add-to-favorites.png"> </a> </div> <div class="right"> <h2> <a href="/blog/product-page-add-to-favorites-button-idea/" title="Permalink to: "Product Page &#8220;Add to Favorites&#8221; Button. Why It Matters for Your Online Sales."" >Product Page “Add to Favorites” Button. Why It Matters for Your Online Sales.</a> </h2> <p></p><p>We’ve all seen “Add to Favorites” type buttons on product pages (PDP). There is a reason why they exist. They are designed to improve conversions.</p> <div class="post-meta"> <time datetime="2020-05-31T10:56:20">May 31, 2020</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/large-product-reviews/" title="Permalink to: "Review Count &#038; Buyer Psychology"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2020/05/Casper_Review_Count_Buyer_Psychology.png"> </a> </div> <div class="right"> <h2> <a href="/blog/large-product-reviews/" title="Permalink to: "Review Count &#038; Buyer Psychology"" >Review Count & Buyer Psychology</a> </h2> <p></p><p>No one has the time to read through 19,000+ reviews. And this is why having a filter mechanism has such a big influence on buyer psychology.</p> <div class="post-meta"> <time datetime="2020-05-07T15:39:57">May 7, 2020</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/buyer-psychology-email-signup-prompt/" title="Permalink to: "Buyer Psychology of Email Popups"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2020/05/Ember.com_Email_Popup_Buyer_Psychology.jpg"> </a> </div> <div class="right"> <h2> <a href="/blog/buyer-psychology-email-signup-prompt/" title="Permalink to: "Buyer Psychology of Email Popups"" >Buyer Psychology of Email Popups</a> </h2> <p></p><p>According to Sumo.com research email opt-in rates are 1.05%. In this article we show how you can double your signup rate by tapping into buyer psychology.</p> <div class="post-meta"> <time datetime="2020-05-07T12:01:59">May 7, 2020</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/buyer-psychology-of-deep-discounting/" title="Permalink to: "Deep Discounting &#038; Buyer Psychology"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2020/04/Discounting-and-Buyer-Psychology.png"> </a> </div> <div class="right"> <h2> <a href="/blog/buyer-psychology-of-deep-discounting/" title="Permalink to: "Deep Discounting &#038; Buyer Psychology"" >Deep Discounting & Buyer Psychology</a> </h2> <p></p><p>Deep discounting is good, right? Actually, if the massive discount you are offering isn’t backed by a story the shopper will not buy.</p> <div class="post-meta"> <time datetime="2020-04-17T13:52:56">April 17, 2020</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/covid-ecommerce-trends-caution/" title="Permalink to: "Legacy Brands Vs. COVID"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2020/04/Headline.png"> </a> </div> <div class="right"> <h2> <a href="/blog/covid-ecommerce-trends-caution/" title="Permalink to: "Legacy Brands Vs. COVID"" >Legacy Brands Vs. COVID</a> </h2> <p></p><p>COVID hasn’t only impacted the average American, it’s also impacted the average American shopper.</p> <div class="post-meta"> <time datetime="2020-04-11T10:46:56">April 11, 2020</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/video-buyer-psychology/" title="Permalink to: "Do Long Videos Convert?"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2020/04/30-minute.png"> </a> </div> <div class="right"> <h2> <a href="/blog/video-buyer-psychology/" title="Permalink to: "Do Long Videos Convert?"" >Do Long Videos Convert?</a> </h2> <p></p><p>You want me to watch a 30-minute video? Are you nuts?</p> <div class="post-meta"> <time datetime="2020-04-10T10:14:11">April 10, 2020</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/converting-new-shoppers-with-samples/" title="Permalink to: "The Psychology of $1 Samples and Why They Work"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/converting-new-shoppers-with-samples/" title="Permalink to: "The Psychology of $1 Samples and Why They Work"" >The Psychology of $1 Samples and Why They Work</a> </h2> <p></p><p>We’ve been looking at $1 samples one way. There is a whole different buyer psychology angle to them. $1 samples stop users from checking your competitors.</p> <div class="post-meta"> <time datetime="2020-03-16T15:02:50">March 16, 2020</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/subtle-psychological-techniques/" title="Permalink to: "Visualization"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2020/02/Clearbit.png"> </a> </div> <div class="right"> <h2> <a href="/blog/subtle-psychological-techniques/" title="Permalink to: "Visualization"" >Visualization</a> </h2> <p></p><p>Visualization definition: Reinforcing a point using a visual device.</p> <div class="post-meta"> <time datetime="2020-02-23T13:20:53">February 23, 2020</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/buyer-psychology-of-visuals/" title="Permalink to: "Buyer Psychology of Visuals"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2020/02/Visualization.png"> </a> </div> <div class="right"> <h2> <a href="/blog/buyer-psychology-of-visuals/" title="Permalink to: "Buyer Psychology of Visuals"" >Buyer Psychology of Visuals</a> </h2> <p></p><p>Do visuals help drive conversions?</p> <div class="post-meta"> <time datetime="2020-02-12T19:36:42">February 12, 2020</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/shopper-psychology-system-1-versus-system-2/" title="Permalink to: "Shopper Psychology: System 1 Versus System 2"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2020/02/Shopper-Psychology-System-1-vs-System-2.png"> </a> </div> <div class="right"> <h2> <a href="/blog/shopper-psychology-system-1-versus-system-2/" title="Permalink to: "Shopper Psychology: System 1 Versus System 2"" >Shopper Psychology: System 1 Versus System 2</a> </h2> <p></p><p>Can shopper intent be influenced by a marketer? Great marketing is all about influencing System 1 thinking. Got a great example for you.</p> <div class="post-meta"> <time datetime="2020-02-05T22:08:12">February 5, 2020</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/price-justification-example/" title="Permalink to: "One Way to Address Price Sensitivity "" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/11/image-40-scaled.png"> </a> </div> <div class="right"> <h2> <a href="/blog/price-justification-example/" title="Permalink to: "One Way to Address Price Sensitivity "" >One Way to Address Price Sensitivity </a> </h2> <p></p><p>Sometimes, shoppers need a little bit of help to become more comfortable with the price. If we can do that, then they’ll buy more often.</p> <div class="post-meta"> <time datetime="2019-11-27T16:34:35">November 27, 2019</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/buyer-psychology-advertising/" title="Permalink to: "Academic vs. Reality"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/10/Buyer-Psychology.gif"> </a> </div> <div class="right"> <h2> <a href="/blog/buyer-psychology-advertising/" title="Permalink to: "Academic vs. Reality"" >Academic vs. Reality</a> </h2> <p></p><p>Creepy Facebook blinking ad. It might look unconventional but could be very effective. Online user behavior isn’t rational. How shoppers respond to ads in the private is very different from what marketers were taught in school.</p> <div class="post-meta"> <time datetime="2019-10-17T16:08:46">October 17, 2019</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/exit-intent-discount-popup/" title="Permalink to: "Exit-Intent Discount (A.K.A. Digital Begging)"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/10/Hidrate-Exit-Intent-Discount.png"> </a> </div> <div class="right"> <h2> <a href="/blog/exit-intent-discount-popup/" title="Permalink to: "Exit-Intent Discount (A.K.A. Digital Begging)"" >Exit-Intent Discount (A.K.A. Digital Begging)</a> </h2> <p></p><p>Exit-intent discount popup are everywhere. But are they really good for us? Short answer, no. Read to find out why.</p> <div class="post-meta"> <time datetime="2019-10-09T10:25:54">October 9, 2019</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/cro-consumer-psychology/" title="Permalink to: "Want to Increase Conversions? Learn 3 CRO Tactics Inspired by Consumer Psychology"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/09/image-4.png"> </a> </div> <div class="right"> <h2> <a href="/blog/cro-consumer-psychology/" title="Permalink to: "Want to Increase Conversions? Learn 3 CRO Tactics Inspired by Consumer Psychology"" >Want to Increase Conversions? Learn 3 CRO Tactics Inspired by Consumer Psychology</a> </h2> <p></p><p>This is the most in depth analysis of the 3 pillars of our conversion optimization strategy.</p> <div class="post-meta"> <time datetime="2019-09-23T18:32:38">September 23, 2019</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/increase-conversions-with-visual-content/" title="Permalink to: "Increase Conversions with Visual Content"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/09/Blood-Drive.jpg"> </a> </div> <div class="right"> <h2> <a href="/blog/increase-conversions-with-visual-content/" title="Permalink to: "Increase Conversions with Visual Content"" >Increase Conversions with Visual Content</a> </h2> <p></p><p>Online shoppers move around really fast, blink and you’ve lost their attention. But there is a proven strategy to get their attention.</p> <div class="post-meta"> <time datetime="2019-09-18T10:07:18">September 18, 2019</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/narrative-control/" title="Permalink to: "Narrative Control"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/08/NC-Example-1.png"> </a> </div> <div class="right"> <h2> <a href="/blog/narrative-control/" title="Permalink to: "Narrative Control"" >Narrative Control</a> </h2> <p></p><p>No one likes popups. But if you’re clever you can get people to NOT exit yours.</p> <div class="post-meta"> <time datetime="2019-08-07T21:43:10">August 7, 2019</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/how-emotions-impact-subscription-conversion-rates/" title="Permalink to: "How Emotions Impact Subscription Conversion Rates"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/06/Quip-Default.png"> </a> </div> <div class="right"> <h2> <a href="/blog/how-emotions-impact-subscription-conversion-rates/" title="Permalink to: "How Emotions Impact Subscription Conversion Rates"" >How Emotions Impact Subscription Conversion Rates</a> </h2> <p></p><p>Our instincts travel faster than our rational brain. This can be a conversion killer.</p> <div class="post-meta"> <time datetime="2019-06-19T15:28:48">June 19, 2019</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/increase-conversions-with-price-justification/" title="Permalink to: "Increase Sales With Price Justification"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/06/Activated_CTA-2.png"> </a> </div> <div class="right"> <h2> <a href="/blog/increase-conversions-with-price-justification/" title="Permalink to: "Increase Sales With Price Justification"" >Increase Sales With Price Justification</a> </h2> <p></p><p>The best way to develop ideas is to think about the naysayers. See this great example of price justification.</p> <div class="post-meta"> <time datetime="2019-06-10T21:17:41">June 10, 2019</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/gamification-cro-pop-up/" title="Permalink to: "Coupon or Discount Pop-up Not Boosting Conversions? Try Gamification"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/05/Control-18.png"> </a> </div> <div class="right"> <h2> <a href="/blog/gamification-cro-pop-up/" title="Permalink to: "Coupon or Discount Pop-up Not Boosting Conversions? Try Gamification"" >Coupon or Discount Pop-up Not Boosting Conversions? Try Gamification</a> </h2> <p></p><p>It’s hard to get shoppers to convert. Have you considered gamification?</p> <div class="post-meta"> <time datetime="2019-05-14T20:21:50">May 14, 2019</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/helping-shoppers-choose-between-similar-products/" title="Permalink to: "Helping Shoppers Choose Between Similar Products"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/TravelProPLP.png"> </a> </div> <div class="right"> <h2> <a href="/blog/helping-shoppers-choose-between-similar-products/" title="Permalink to: "Helping Shoppers Choose Between Similar Products"" >Helping Shoppers Choose Between Similar Products</a> </h2> <p></p><p>When shoppers are met with very similar products, it’s often difficult for them to figure out which product will meet their needs the best. We can help them.</p> <div class="post-meta"> <time datetime="2019-04-30T18:51:11">April 30, 2019</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/private-linkedin-post/" title="Permalink to: "Private: LinkedIn Post"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/private-linkedin-post/" title="Permalink to: "Private: LinkedIn Post"" >Private: LinkedIn Post</a> </h2> <p></p><p>How to improve click through (CTR) for Google PLAs (Product Listing Ads).</p> <div class="post-meta"> <time datetime="2019-03-17T10:13:32">March 17, 2019</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/category-page-idea/" title="Permalink to: "Category Page Idea"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/03/Category_Page_Assurance_Alt.png"> </a> </div> <div class="right"> <h2> <a href="/blog/category-page-idea/" title="Permalink to: "Category Page Idea"" >Category Page Idea</a> </h2> <p></p><p>eCommerce marketing strategy: clever strategy by Felixandiris.com.</p> <div class="post-meta"> <time datetime="2019-03-16T20:27:39">March 16, 2019</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/clever-discount-tactic-for-2019-that-none-of-your-competitors-know-about/" title="Permalink to: "Clever Discount Tactic for 2019 (that None of Your Competitors Know About)"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/02/Seabags.com-Discount-1.png"> </a> </div> <div class="right"> <h2> <a href="/blog/clever-discount-tactic-for-2019-that-none-of-your-competitors-know-about/" title="Permalink to: "Clever Discount Tactic for 2019 (that None of Your Competitors Know About)"" >Clever Discount Tactic for 2019 (that None of Your Competitors Know About)</a> </h2> <p></p><p>What’s better than giving a bigger discount? Not giving a bigger discount and making shoppers play a fun game.</p> <div class="post-meta"> <time datetime="2019-02-20T18:20:55">February 20, 2019</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/your-most-important-conversion-goal/" title="Permalink to: "Your Most Important Conversion Goal"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/02/Control-@2x-1.png"> </a> </div> <div class="right"> <h2> <a href="/blog/your-most-important-conversion-goal/" title="Permalink to: "Your Most Important Conversion Goal"" >Your Most Important Conversion Goal</a> </h2> <p></p><p>Clever tactic to increasing conversions by driving up time on site metrics. Users that spend more time on your site convert a higher rate.</p> <div class="post-meta"> <time datetime="2019-02-15T19:36:26">February 15, 2019</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/black-friday-sale/" title="Permalink to: "Black Friday Sale"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/black-friday-sale/" title="Permalink to: "Black Friday Sale"" >Black Friday Sale</a> </h2> <p></p><p>Black Friday is a great time to go treasure hunting online. But I wasn’t looking for deals this past Black Friday. Instead, I was searching for the new or unique ways websites were trying to get us to stick around for a bit longer. Prettylittercats.com did something pretty interesting. I went to their site, searched around for a bit, then … </p> <div><a href="/blog/black-friday-sale/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2018-12-13T11:03:09">December 13, 2018</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/priming-ecommerce-time-on-site/" title="Permalink to: "Psychology of Ecommerce Sales: Increasing Time on Site"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2018/10/Priming-Banner.png"> </a> </div> <div class="right"> <h2> <a href="/blog/priming-ecommerce-time-on-site/" title="Permalink to: "Psychology of Ecommerce Sales: Increasing Time on Site"" >Psychology of Ecommerce Sales: Increasing Time on Site</a> </h2> <p></p><p>If you can’t slow your users down, you’ve already lost. Use priming to increase time on site. Increased time on site = higher conversion rates.</p> <div class="post-meta"> <time datetime="2018-10-29T07:02:28">October 29, 2018</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/power-of-visualization/" title="Permalink to: "The Power of Visualization"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2018/10/People-Are-Visual-Animals.png"> </a> </div> <div class="right"> <h2> <a href="/blog/power-of-visualization/" title="Permalink to: "The Power of Visualization"" >The Power of Visualization</a> </h2> <p></p><p>Visualization is a powerful conversion strategy. Here are 5 examples.</p> <div class="post-meta"> <time datetime="2018-10-24T10:05:58">October 24, 2018</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/getting-more-email-signups/" title="Permalink to: "Getting More Email Signups"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/getting-more-email-signups/" title="Permalink to: "Getting More Email Signups"" >Getting More Email Signups</a> </h2> <p></p><p>Using buyer psychology to get more newsletter signups.</p> <div class="post-meta"> <time datetime="2018-08-13T05:44:53">August 13, 2018</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/improve-product-listing-page-conversions/" title="Permalink to: "Improve Product Listing Page Conversions"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/improve-product-listing-page-conversions/" title="Permalink to: "Improve Product Listing Page Conversions"" >Improve Product Listing Page Conversions</a> </h2> <p></p><p>If you are driving paid search traffic to a product listing page I have a simple conversion idea:</p> <div class="post-meta"> <time datetime="2018-07-10T07:01:06">July 10, 2018</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/think-closely-about-the-choices-you-present/" title="Permalink to: "Think Closely About the Choices You Present"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/think-closely-about-the-choices-you-present/" title="Permalink to: "Think Closely About the Choices You Present"" >Think Closely About the Choices You Present</a> </h2> <p></p><p>One wrong word (or phrase) can injure conversions. Dyson is an amazing company. They KNOW how to market their engineering story. They also have beautiful products and a beautiful website. But no one is perfect. Before I go on, let me ask a question: do you prefer reading text or watching a video? “I prefer watching a video”: “I prefer … </p> <div><a href="/blog/think-closely-about-the-choices-you-present/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2018-07-09T05:24:56">July 9, 2018</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/how-powerful-is-the-power-trigger/" title="Permalink to: "How Powerful is the POWER Trigger?"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/how-powerful-is-the-power-trigger/" title="Permalink to: "How Powerful is the POWER Trigger?"" >How Powerful is the POWER Trigger?</a> </h2> <p></p><p>Very. But first, let’s run down the definition of Power trigger: This is when we let the shopper know they are in the driver seat. It works because when shoppers feel the experience is about them, and not you, they’re much more likely to take action. Now, watch my video:</p> <div class="post-meta"> <time datetime="2018-07-02T05:21:59">July 2, 2018</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/reconsidering-the-phrase-coupon-code/" title="Permalink to: "Reconsidering the Phrase Coupon Code"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/reconsidering-the-phrase-coupon-code/" title="Permalink to: "Reconsidering the Phrase Coupon Code"" >Reconsidering the Phrase Coupon Code</a> </h2> <p></p><p>Video: If you hate watching videos read this: The Zeitgeist affects the emotions phrases evoke. One such phase is “coupon code”. 10 years ago (to me) it meant “use if you have one”. Today (to me) it means “leave this site and Google site.com + coupon code“. But it doesn’t have to be. If the phrase coupon code has been … </p> <div><a href="/blog/reconsidering-the-phrase-coupon-code/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2018-06-18T05:50:40">June 18, 2018</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/how-do-you-feel/" title="Permalink to: "How Do You Feel?"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/how-do-you-feel/" title="Permalink to: "How Do You Feel?"" >How Do You Feel?</a> </h2> <p></p><p>Power is one of the most important tactics in marketing. Anytime the user feels that they are in control of the experience they are 3 times more likely to convert. We’ll take an example right here from WordPress. Let’s say you are submitting a ticket to the support team and you are greeted with this page: Nothing out of the … </p> <div><a href="/blog/how-do-you-feel/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2018-06-11T06:14:57">June 11, 2018</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/be-aware-of-adoption-defection-latency/" title="Permalink to: "Be Aware of Adoption/Defection Latency"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2018/06/hand-taking-photo-photography-vintage.jpg"> </a> </div> <div class="right"> <h2> <a href="/blog/be-aware-of-adoption-defection-latency/" title="Permalink to: "Be Aware of Adoption/Defection Latency"" >Be Aware of Adoption/Defection Latency</a> </h2> <p></p><p>What is adoption latency? In this article, we explain what it is and how knowing what it is can generate better business outcomes.</p> <div class="post-meta"> <time datetime="2018-06-04T06:57:33">June 4, 2018</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/play-on-magicmurals-com/" title="Permalink to: "Play on Magicmurals.com"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/play-on-magicmurals-com/" title="Permalink to: "Play on Magicmurals.com"" >Play on Magicmurals.com</a> </h2> <p></p><p>Play is a tactic where you employ an interactive element to subliminally communicate your marketing message. Why go through the trouble of constructing an interactive element to pitch your marketing message? Because we’re living in a world saturated with marketing messages. I’m going to use a made up example to show how a dash of Play can boost conversions (especially … </p> <div><a href="/blog/play-on-magicmurals-com/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2018-05-29T06:46:03">May 29, 2018</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/do-you-know-what-decoy-effect-is/" title="Permalink to: "Do You Know What Decoy Effect Is?"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2018/05/decoy_effect.png"> </a> </div> <div class="right"> <h2> <a href="/blog/do-you-know-what-decoy-effect-is/" title="Permalink to: "Do You Know What Decoy Effect Is?"" >Do You Know What Decoy Effect Is?</a> </h2> <p></p><p>Decoy Effect has been around for a long time. Marketers use it to test pricing options. It goes to a whole new level with eCommerce where we can now A/B test.</p> <div class="post-meta"> <time datetime="2018-05-21T06:05:43">May 21, 2018</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/always-let-the-shopper-drive-the-experience/" title="Permalink to: "Always Let the Shopper Drive the Experience"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/always-let-the-shopper-drive-the-experience/" title="Permalink to: "Always Let the Shopper Drive the Experience"" >Always Let the Shopper Drive the Experience</a> </h2> <p></p><p>Ana Ono Intimates is a store in Philadelphia that sells bras for women who’ve had breast reconstruction, breast surgery, or mastectomy. On their site you’re greeted with this popup … … where you can select your treatment stage: This dropdown does something powerful: it changes the dynamics of the ask. Now the customer feels they are being heard because the … </p> <div><a href="/blog/always-let-the-shopper-drive-the-experience/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2018-04-30T05:47:31">April 30, 2018</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/how-is-power-a-conversion-trigger/" title="Permalink to: "How is POWER a conversion trigger?"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/how-is-power-a-conversion-trigger/" title="Permalink to: "How is POWER a conversion trigger?"" >How is POWER a conversion trigger?</a> </h2> <p></p><p>Definition: The idea behind Power trigger is giving the buyer the feeling that they (and not you) are driving the process. And even if the buyer doesn’t actually have full control, what matters is that they believe they do. Watch this video to see how wd40.com uses the Power trigger: The default state of the homepage: Dropdown selected: Once the … </p> <div><a href="/blog/how-is-power-a-conversion-trigger/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2018-04-16T06:17:32">April 16, 2018</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/can-price-sensitivity-be-influenced-yes/" title="Permalink to: "Can Price Sensitivity Be Influenced? Yes"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2018/03/Price-Sensitivity-Audi-Example-scaled.jpg"> </a> </div> <div class="right"> <h2> <a href="/blog/can-price-sensitivity-be-influenced-yes/" title="Permalink to: "Can Price Sensitivity Be Influenced? Yes"" >Can Price Sensitivity Be Influenced? Yes</a> </h2> <p></p><p>Written form of the video above: Price sensitivity buckets As marketers, we tend to want to put the consumer into price buckets. I’ve had conversations where the marketer would say: our target audience are retired people, or our target audience are people who make over $130k. This implies an affluent shopper who is price insensitive is price insensitive for ALL … </p> <div><a href="/blog/can-price-sensitivity-be-influenced-yes/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2018-03-26T05:34:17">March 26, 2018</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/how-play-drives-conversions/" title="Permalink to: "How &#8220;Play&#8221; Drives Conversions"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/how-play-drives-conversions/" title="Permalink to: "How &#8220;Play&#8221; Drives Conversions"" >How “Play” Drives Conversions</a> </h2> <p></p><p>There are 2 types of readers of my blog, people who prefer video and those who prefer the written format (I’m looking at you, Lars). Written format: There are 7 levers (that I know of at this point in time) to influence potential shoppers. One of them is PLAY. Play is a tactic where you employ an interactive element to … </p> <div><a href="/blog/how-play-drives-conversions/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2018-03-19T06:45:17">March 19, 2018</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/let-the-shopper-drive-the-experience/" title="Permalink to: "Let the Shopper Drive the Experience"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/let-the-shopper-drive-the-experience/" title="Permalink to: "Let the Shopper Drive the Experience"" >Let the Shopper Drive the Experience</a> </h2> <p></p> <div class="post-meta"> <time datetime="2018-03-05T06:01:36">March 5, 2018</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/customer-journey/" title="Permalink to: "Customer Journey"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/customer-journey/" title="Permalink to: "Customer Journey"" >Customer Journey</a> </h2> <p></p><p>Nice animated graphic by McKinsey to describe customer journey: Key takeaway: More than half of customers- 58 percent– change brands from one purchase cycle to the next. This means, as marketers, we have plenty of opportunities to acquire new customers.</p> <div class="post-meta"> <time datetime="2018-02-05T06:53:28">February 5, 2018</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/is-loss-aversion-a-real-thing/" title="Permalink to: "Is Loss Aversion a Real Thing?"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/is-loss-aversion-a-real-thing/" title="Permalink to: "Is Loss Aversion a Real Thing?"" >Is Loss Aversion a Real Thing?</a> </h2> <p></p><p>Sure it is. Do I (the reader) suffer from it? Yes, you do. Let me prove it. Which option would you pick between 1 and 2 below? Option 1: Get $900 Option 2: Take a 90% chance of winning $1,000 (and a 10% chance of winning 0)? If you picked option 1 you have a full blown case of loss … </p> <div><a href="/blog/is-loss-aversion-a-real-thing/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2018-01-22T05:14:32">January 22, 2018</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/asymmetric-dominance-effect/" title="Permalink to: "Asymmetric Dominance Effect"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/asymmetric-dominance-effect/" title="Permalink to: "Asymmetric Dominance Effect"" >Asymmetric Dominance Effect</a> </h2> <p></p><p>Is a tactic where an option that is inferior is added to the comparison set. The lesser alternative makes the option that is dominated look more appealing. Experiment 1: Students are presented with 2 annual subscription plans: Option 1: $59 for online access.Option 2: $125 for print and online access. In this experiment, 68% chose print option, while only 32% … </p> <div><a href="/blog/asymmetric-dominance-effect/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2018-01-15T06:16:46">January 15, 2018</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/if-done-properly-bad-news-is-also-a-marketing-opportunity/" title="Permalink to: "If Done Properly Bad News is Also a Marketing Opportunity"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/if-done-properly-bad-news-is-also-a-marketing-opportunity/" title="Permalink to: "If Done Properly Bad News is Also a Marketing Opportunity"" >If Done Properly Bad News is Also a Marketing Opportunity</a> </h2> <p></p><p>A marketing lesson from Comcast:</p> <div class="post-meta"> <time datetime="2018-01-01T05:54:00">January 1, 2018</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/stories-matter/" title="Permalink to: "Stories Matter"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/stories-matter/" title="Permalink to: "Stories Matter"" >Stories Matter</a> </h2> <p></p><p>If you have the ability to tell an amazing story you can mark-up some things 1,200%, even candy floss. And story isn’t just words, it’s also the packaging. Check out Bag of Unicorn Farts: Sells on Amazon for $10.95: And people who buy it aren’t enraged that they could by the same quantity of cotton candy for 20 cents. No, … </p> <div><a href="/blog/stories-matter/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2017-12-15T17:14:05">December 15, 2017</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/signup-message/" title="Permalink to: "Signup Message"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/signup-message/" title="Permalink to: "Signup Message"" >Signup Message</a> </h2> <p></p><p>One of the most underutilized parts of Serendipity is targeting during holidays. Even something as simple as your email signup can be transformed into a big psychological persuader for the customer. Take this example of an email signup: As you can see, it’s just a normal signup that promises the user 10% off their purchase. The thing is though, a … </p> <div><a href="/blog/signup-message/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2017-12-04T06:14:28">December 4, 2017</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/customized-product-comparison-table/" title="Permalink to: "Customized Product Comparison Table"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/customized-product-comparison-table/" title="Permalink to: "Customized Product Comparison Table"" >Customized Product Comparison Table</a> </h2> <p></p><p>There is one really important aspect of improved conversions: when you let the user drive their own experience they convert at a higher rate. Drip.com understands this. When you go to their comparison page instead of showing a table with 3 pre-selected competitors Drip allows users to select the competitors they want to compare Drip against, thus improving the relevancy … </p> <div><a href="/blog/customized-product-comparison-table/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2017-11-13T06:07:29">November 13, 2017</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/email-signup-trick/" title="Permalink to: "Email Signup Trick"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/email-signup-trick/" title="Permalink to: "Email Signup Trick"" >Email Signup Trick</a> </h2> <p></p><p>Every site shows an email signup popup, and 98% of users click the close button. Why? Because the signup request doesn’t have the right context. The user has just landed on the site, they don’t even know what makes your business unique. Tacklewarehouse.com also needs email sign-ups but they use a clever context tool to present their request. On each … </p> <div><a href="/blog/email-signup-trick/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2017-08-21T07:01:22">August 21, 2017</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/first-time-experiences-matter/" title="Permalink to: "First-Time Experiences Matter"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/first-time-experiences-matter/" title="Permalink to: "First-Time Experiences Matter"" >First-Time Experiences Matter</a> </h2> <p></p><p>Caesar’s Entertainment (the casino) noticed something peculiar: The majority of first-time visitors to their properties didn’t return. There are a number of reasons why a customer may not return but a big one is their first visit experience. If the customer has an experience they like, it greatly increases their chances of becoming a regular (thus making Caesar’s Entertainment a … </p> <div><a href="/blog/first-time-experiences-matter/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2017-04-03T06:05:48">April 3, 2017</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/why-i-love-ecommerce/" title="Permalink to: "Why I Love eCommerce &#8230;"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/why-i-love-ecommerce/" title="Permalink to: "Why I Love eCommerce &#8230;"" >Why I Love eCommerce …</a> </h2> <p></p><p>… because it allows for an infinite number of interesting business models. My friend Mike Johnson pointed me to something new. Scott Keyes is the Scott behind scottscheapflights.com. Scott’s Cheap Flights is a subscription service that sends out email alerts to subscribers on international flight deals. It’s basically a human-powered flight price alert system. But what makes it stand out … </p> <div><a href="/blog/why-i-love-ecommerce/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2017-03-27T05:30:05">March 27, 2017</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/quizzes-can-be-irresistible/" title="Permalink to: "Quizzes Can Be Irresistible"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/quizzes-can-be-irresistible/" title="Permalink to: "Quizzes Can Be Irresistible"" >Quizzes Can Be Irresistible</a> </h2> <p></p><p>The human brain is wired to notice questions. The ? symbol has a magnetic appeal. Sunflowercamo.net manufactures a hunting camo designed for sunflower fields. Apparently, dove hunters need it. In order to advertise the effectiveness of their invention they ask this simple question … … and when you give up (which you will) they reveal the answer. Scroll down to … </p> <div><a href="/blog/quizzes-can-be-irresistible/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2017-01-30T05:28:07">January 30, 2017</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/stop-being-boring/" title="Permalink to: "Stop Being Boring"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2017/01/mirrormate-com_naked.png"> </a> </div> <div class="right"> <h2> <a href="/blog/stop-being-boring/" title="Permalink to: "Stop Being Boring"" >Stop Being Boring</a> </h2> <p></p><p>Mirrormate is in the business selling mirror frames. Their tagline is FRAME THAT BARE MIRROR: Nothing remarkable about that. What is remarkable is that they use the spirit of their tagline to introduce their team: Your customers have a sense of humor. Don’t be scared to show them your playful side.</p> <div class="post-meta"> <time datetime="2017-01-16T05:21:43">January 16, 2017</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/timing/" title="Permalink to: "Timing"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/timing/" title="Permalink to: "Timing"" >Timing</a> </h2> <p></p><p>While listening to a song I really love I was shown this Spotify review request popup: How cool would it be if Spotify knew I liked this song (I’ve played it multiple times) and timed the review request popup to the very moment when my endorphins were kicking in listening to the song?</p> <div class="post-meta"> <time datetime="2017-01-09T05:13:12">January 9, 2017</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/divide-and-conquer/" title="Permalink to: "Divide and Conquer"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/divide-and-conquer/" title="Permalink to: "Divide and Conquer"" >Divide and Conquer</a> </h2> <p></p><p>Supermeat.com is a startup that sells cultured meat. Cultured meat is made from animal cells, without the use of the animals themselves. It is biologically the same as the meat that comes from animals, but way better for the environment. Their homepage is genius. They show one question with 2 choices: 2 noteworthy observations: 1: Our brain is designed to solve problems, … </p> <div><a href="/blog/divide-and-conquer/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2016-12-26T08:01:04">December 26, 2016</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/difficult-choices-kill-conversion-rates/" title="Permalink to: "Difficult Choices Kill Conversion Rates"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/difficult-choices-kill-conversion-rates/" title="Permalink to: "Difficult Choices Kill Conversion Rates"" >Difficult Choices Kill Conversion Rates</a> </h2> <p></p><p>We think choices are good, but if you don’t clearly describe the differences between choices you are most definitely hurting conversion rates. Consider this: A shopper is looking to buy a wireless temperature sensor for their grill. They land on https://store.weber.com/accessories/category/igrill-products/1640 product page: The item sounds impressive and within their price range. But now the shopper notices a second option … </p> <div><a href="/blog/difficult-choices-kill-conversion-rates/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2016-11-07T07:17:43">November 7, 2016</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/customize-your-welcome-message/" title="Permalink to: "Customize Your Welcome Message"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/customize-your-welcome-message/" title="Permalink to: "Customize Your Welcome Message"" >Customize Your Welcome Message</a> </h2> <p></p><p>Thecoverguy.com is based out of New York. I live in Michigan. When I visit their homepage this is the welcome message that greets me: Despite being a business based in New York, the first line of copy says “Made to handle Michigan’s Harsh Winter Climate.” This uses the Serendipity tactic to create a feeling in the user that this product … </p> <div><a href="/blog/customize-your-welcome-message/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2016-08-22T06:48:58">August 22, 2016</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/cinco-de-mayo-discount/" title="Permalink to: "Cinco de Mayo Discount"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/cinco-de-mayo-discount/" title="Permalink to: "Cinco de Mayo Discount"" >Cinco de Mayo Discount</a> </h2> <p></p><p>Last Thursday (May 5th) was Cinco de Mayo. In your estimation which of these 2 coupon codes got more usage? Option 1: Option 2 (ignore my terrible image editing skills):</p> <div class="post-meta"> <time datetime="2016-05-09T05:34:47">May 9, 2016</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/jerrys-bloopers/" title="Permalink to: "Jerry&#8217;s Bloopers"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/jerrys-bloopers/" title="Permalink to: "Jerry&#8217;s Bloopers"" >Jerry’s Bloopers</a> </h2> <p></p><p>Jeromes.com is a furniture site. On their homepage they have a link to a page called Jerry’s Bloopers (pointed by the red arrow in the screenshot below): First of all, this is a super clever page name and the link begs to be clicked. Then, when you do click it you’re greeted by this banner– Very clever. I love it. If you … </p> <div><a href="/blog/jerrys-bloopers/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2016-01-25T04:58:15">January 25, 2016</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/free-shipping-for-everyone/" title="Permalink to: "Free Shipping for Everyone"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/free-shipping-for-everyone/" title="Permalink to: "Free Shipping for Everyone"" >Free Shipping for Everyone</a> </h2> <p></p><p>I predict that in 5 years free shipping will be the norm. Let me paint a picture. E-commerce started to take off 8 years ago because manufacturers who were paying slotting fees (definition) to stores like Macy’s and Sears realized they could use Google AdWords to directly establish 1:1 relationships with their customers, and save a crap load of money. … </p> <div><a href="/blog/free-shipping-for-everyone/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2016-01-18T04:52:09">January 18, 2016</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/starting-the-process/" title="Permalink to: "Starting the Process"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/starting-the-process/" title="Permalink to: "Starting the Process"" >Starting the Process</a> </h2> <p></p><p>The most important step in driving conversion rates is to get the shopper to take an action that clearly demonstrates interest. It doesn’t have to be a big action, the smallest of actions will do. Something magical happens once an action is taken. When a visitor first lands on the site their personal investment is 0, and with 0 investment you have no … </p> <div><a href="/blog/starting-the-process/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2015-07-20T05:35:40">July 20, 2015</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/compare-and-contrast/" title="Permalink to: "Compare and Contrast"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/compare-and-contrast/" title="Permalink to: "Compare and Contrast"" >Compare and Contrast</a> </h2> <p></p><p>Few facts about online shoppers— 1: They are impatient and unexcited about reading your 2,000 word product description. 2: They hate making a bad purchase decision, but the alternative of comparing multiple products on multiple sites isn’t ideal either. To solve for 1 and 2 consider adding an infographic like this on your product page—</p> <div class="post-meta"> <time datetime="2015-02-23T05:15:33">February 23, 2015</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/whats-better-than-customer-reviews/" title="Permalink to: "What’s Better Than Customer Reviews? …"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/whats-better-than-customer-reviews/" title="Permalink to: "What’s Better Than Customer Reviews? …"" >What’s Better Than Customer Reviews? …</a> </h2> <p></p><p>… reviews of customers who live near you. Lifesourcewater.com understands this and that’s why they have a cool feature called “Search For Reviews In Your Zip Code:”— The shopper can enter their zip code and see listing of reviews of shoppers near them— Basically lifesourcewater.com re-sorts reviews starting from the searcher’s zip code. This is a good tactic for sites … </p> <div><a href="/blog/whats-better-than-customer-reviews/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2015-02-02T05:13:33">February 2, 2015</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/price-valid-from-08212014-to-09102014/" title="Permalink to: "Price Valid From [08/21/2014] to [09/10/2014]"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/price-valid-from-08212014-to-09102014/" title="Permalink to: "Price Valid From [08/21/2014] to [09/10/2014]"" >Price Valid From [08/21/2014] to [09/10/2014]</a> </h2> <p></p><p>To minimize cart abandon rates homedepot.com shows shoppers how much they’re saving (in this case 33%) and also reminds them that the saving they’re about to enjoy is only valid few more days— Great way to incentivize on-the-fence shoppers to take action today. Homedepot.com knows shoppers who leave thinking ‘they’ll be back real soon’ tend not to return.</p> <div class="post-meta"> <time datetime="2014-09-08T06:18:43">September 8, 2014</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/commercials-dont-have-to-be-expensive/" title="Permalink to: "Commercials Don’t Have to Be Expensive"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/commercials-dont-have-to-be-expensive/" title="Permalink to: "Commercials Don’t Have to Be Expensive"" >Commercials Don’t Have to Be Expensive</a> </h2> <p></p><p>Debspecs.com is an online retailer of reading glasses. They wanted to make a web commercial for new site visitors. This is what they created— Sure it isn’t anywhere close to the polished product they would have got working with an advertising agency, but it also probably took 1/15th the time to complete and cost 99% less. And it still fulfills the … </p> <div><a href="/blog/commercials-dont-have-to-be-expensive/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2014-08-11T05:29:02">August 11, 2014</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/powerful-about-us-page/" title="Permalink to: "Powerful About Us Page"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/powerful-about-us-page/" title="Permalink to: "Powerful About Us Page"" >Powerful About Us Page</a> </h2> <p></p><p>About Us pages on most sites read like a forced assignment, there is no soul in them. And then I stumbled on this About Us page on bigbellybanks.com— Thank you for checking out my Big Belly Banks. I get up every morning and thank God for the small business that I have. I’m proud to design and make a unique, … </p> <div><a href="/blog/powerful-about-us-page/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2014-07-28T05:17:48">July 28, 2014</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/us-based-customer-service/" title="Permalink to: "US Based Customer Service"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/us-based-customer-service/" title="Permalink to: "US Based Customer Service"" >US Based Customer Service</a> </h2> <p></p><p>Clever chat popup messaging on barstoolsandchairs.com. Letting shoppers know they have US based customer service–</p> <div class="post-meta"> <time datetime="2014-06-23T05:17:05">June 23, 2014</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/coupon-codes-page/" title="Permalink to: "Coupon Codes Page"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/coupon-codes-page/" title="Permalink to: "Coupon Codes Page"" >Coupon Codes Page</a> </h2> <p></p><p>Shari’s Berries (berries.com) knows shoppers are trained to hunt for coupon codes. Instead of having shoppers visit sites like retailmenot.com or coupons.com Shari’s Berries wants to keep coupon searchers on their site. So they’ve created a page that lists their current coupons. This is a win-win for both the shopper (convenience) and retailer (saving on affiliate fees, plus preventing a site like … </p> <div><a href="/blog/coupon-codes-page/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2014-02-24T05:30:58">February 24, 2014</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/effective-free-shipping-messaging/" title="Permalink to: "Effective Free Shipping Messaging"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/effective-free-shipping-messaging/" title="Permalink to: "Effective Free Shipping Messaging"" >Effective Free Shipping Messaging</a> </h2> <p></p><p>Most sites promote free shipping offer on cart page like this (red arrow in screenshot below)– This is a 6, on a scale of 10. This is how Amazon.com promotes their free shipping– In both cases the effective shipping price is $0. But Amazon’s approach is more effective because they have an action element. Amazon first shows the $6.98 shipping … </p> <div><a href="/blog/effective-free-shipping-messaging/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2013-09-16T05:32:43">September 16, 2013</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/personalized-offers-always-perform-better/" title="Permalink to: "Personalized Offers Always Perform Better"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/personalized-offers-always-perform-better/" title="Permalink to: "Personalized Offers Always Perform Better"" >Personalized Offers Always Perform Better</a> </h2> <p></p><p>I was on zazzle.com on a Wednesday and saw this– Spotting a banner message (Happy Hump Day!) and promo code (MIDWEEKPROMO) personalized for middle of the week caught my attention. What’s stopping you from applying this idea on your site?</p> <div class="post-meta"> <time datetime="2013-08-19T07:09:06">August 19, 2013</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/chat-popup/" title="Permalink to: "Chat Popup"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2013/03/moosejaw_chat.png"> </a> </div> <div class="right"> <h2> <a href="/blog/chat-popup/" title="Permalink to: "Chat Popup"" >Chat Popup</a> </h2> <p></p><p>Shoppers hate annoying popups. This chat invitation on moosejaw.com wasn’t annoying–</p> <div class="post-meta"> <time datetime="2013-03-25T05:11:47">March 25, 2013</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/1-of-400/" title="Permalink to: "1 of 400"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/1-of-400/" title="Permalink to: "1 of 400"" >1 of 400</a> </h2> <p></p><p>I added an item to cart and saw this popup (observe underlined section) — The line, “Be one of just 400 Genvara visitors this month … ” made the offer 2X more attention grabbing. Shoppers love the feeling of being part of a select, exclusive group. Lesson: If you’re trying to generate audience participation make them feel special first.</p> <div class="post-meta"> <time datetime="2013-01-28T05:23:56">January 28, 2013</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/enter-email-get-price/" title="Permalink to: "Enter Email, Get Price"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/enter-email-get-price/" title="Permalink to: "Enter Email, Get Price"" >Enter Email, Get Price</a> </h2> <p></p><p>Compostumbler.com doesn’t reveal “Sale Price” of their composter immediately. They ask visitors to enter their offer code (blue arrow below)– If you don’t have the offer code you can get one by clicking “Get one here” link (yellow arrow above). This reveals a form– When I filled the form and hit Process Request button the “Sale Price” turned out to … </p> <div><a href="/blog/enter-email-get-price/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2011-08-22T05:06:27">August 22, 2011</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/wonderful-ad/" title="Permalink to: "Wonderful Ad"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2011/08/risk_reversal.jpg"> </a> </div> <div class="right"> <h2> <a href="/blog/wonderful-ad/" title="Permalink to: "Wonderful Ad"" >Wonderful Ad</a> </h2> <p></p><p>The picture below was taken from a POM advertisement in Money magazine. Lighting wasn’t great so below the ad photograph, I’ve added bigger screenshots of every important ad section. Section by section analysis (screenshot followed by explanation)– 1: Relevant headline– I saw this ad in Money magazine so the headline LIFETIME RETURNS is particularly relevant and has been used intentionally. 2: … </p> <div><a href="/blog/wonderful-ad/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2011-08-15T06:07:28">August 15, 2011</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/daily-special/" title="Permalink to: "Daily Special"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/daily-special/" title="Permalink to: "Daily Special"" >Daily Special</a> </h2> <p></p><p>Sometimes one finds great ideas from the least expected places. The iPhone app world is highly competitive; in order to generate mass appeal app developers are forced to keep prices low (mostly free) but in order to make a living they must generate profits. So they have to think outside the box. Here is a great example. Last Friday I … </p> <div><a href="/blog/daily-special/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2011-07-05T07:05:22">July 5, 2011</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/fake-scarcity/" title="Permalink to: "Fake Scarcity"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/fake-scarcity/" title="Permalink to: "Fake Scarcity"" >Fake Scarcity</a> </h2> <p></p><p>At my local grocery store today I noticed they were out of pie crusts. My first thought was “don’t these idiots know they need to stock-up for last-minute Thanksgiving shoppers?” And then, a few minutes later, as I noticed 5 different display tables showing off prepared Thanksgiving pumpkin pies it struck me- these guys aren’t idiots at all. This pie crust … </p> <div><a href="/blog/fake-scarcity/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2010-11-24T19:01:50">November 24, 2010</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/coupon-codes-gone-wild/" title="Permalink to: "Coupon Codes Gone Wild"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/coupon-codes-gone-wild/" title="Permalink to: "Coupon Codes Gone Wild"" >Coupon Codes Gone Wild</a> </h2> <p></p><p>For pretty much every etailer name I type into Google’s search box I get a prompt with a variation of “coupon code” in it. Screenshots- These are literally the first five companies I ran the test for. Start typing the name of your favorite etailer into Google and see what happens. So, what is the solution? Is there a SEO … </p> <div><a href="/blog/coupon-codes-gone-wild/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2010-07-26T10:44:57">July 26, 2010</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/desirable-difficulty-example/" title="Permalink to: "Desirable Difficulty Example: McDonald&#8217;s"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2010/07/put-the-m-back-in-your-morning-3.jpg"> </a> </div> <div class="right"> <h2> <a href="/blog/desirable-difficulty-example/" title="Permalink to: "Desirable Difficulty Example: McDonald&#8217;s"" >Desirable Difficulty Example: McDonald’s</a> </h2> <p></p><p>Sometimes making things easy for the buyer is the right idea. But there are times when you want to make things a little hard. And it has everything to do with buyer psychology.</p> <div class="post-meta"> <time datetime="2010-07-19T10:29:49">July 19, 2010</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/tale-of-two-barber-shops/" title="Permalink to: "Tale Of Two Barber Shops"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/tale-of-two-barber-shops/" title="Permalink to: "Tale Of Two Barber Shops"" >Tale Of Two Barber Shops</a> </h2> <p></p><p>For years I’ve been going to the same barber shop and getting my hair cut by the same person, Dana. Their service has never been complaint worthy but I’ve always found them a little expensive. The accountant looking over my transaction history has no way to knowing I am dissatisfied, all he sees are monthly transactions of $25 through a … </p> <div><a href="/blog/tale-of-two-barber-shops/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2009-08-17T21:55:32">August 17, 2009</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/neat-new/" title="Permalink to: "Chirstmas Gift Finder"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/neat-new/" title="Permalink to: "Chirstmas Gift Finder"" >Chirstmas Gift Finder</a> </h2> <p></p><p>Alfred Dunhill started playing with their eCommerce environment last year and they have already unearthed a pretty neat and engaging interface. Click on the image below to see the ‘live’ tool: Not everything about the gift predictor is perfect though: the interface is heavy, they don’t mention price and matches are a little weak but all in all, it’s a … </p> <div><a href="/blog/neat-new/" class="more-link">Read More</a></div> <div class="post-meta"> <time datetime="2007-12-05T17:24:28">December 5, 2007</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/too-many-skus/" title="Permalink to: "Is There A Thing Known As Too Many SKUs?"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2019/04/Default-Featured-Image.png"> </a> </div> <div class="right"> <h2> <a href="/blog/too-many-skus/" title="Permalink to: "Is There A Thing Known As Too Many SKUs?"" >Is There A Thing Known As Too Many SKUs?</a> </h2> <p></p><p>OfficeMax discovered that by keeping too many products in their store they started losing margins because associates were spending inordinate amounts of time helping customers find products. More choice was causing lower satisfaction levels (an idea eloquently described in ‘The Paradox of Choice’). Does this apply online too?</p> <div class="post-meta"> <time datetime="2007-08-23T16:32:21">August 23, 2007</time> <span class="tags"> </span> </div> </div> </article> <article class="post--excerpt"> <div class="left"> <a href="/blog/heinz-price-elasticity/" title="Permalink to: "What Heinz Discovered"" > <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2007/04/Heinz-Buyer-Psychology-Price-Elasticity.png"> </a> </div> <div class="right"> <h2> <a href="/blog/heinz-price-elasticity/" title="Permalink to: "What Heinz Discovered"" >What Heinz Discovered</a> </h2> <p></p><p>Marketers who understand buyer psychology can dramatically improve conversion rates. This is possibly my favorite buyer psychology story and it comes from Heinz, the ketchup brand.</p> <div class="post-meta"> <time datetime="2007-04-25T12:51:07">April 25, 2007</time> <span class="tags"> </span> </div> </div> </article> </div> <aside class="sidebar"> <div class="widget categories" style="border-top: none"> <h4>Blog Categories</h4> <ul style="padding: 0; list-style-type: none"> <li> <a href="/blog/tag/active-participation/">Active Participation</a> </li> <li> <a href="/blog/tag/advertising/">Advertising</a> </li> <li> <a href="/blog/tag/amazon/">Amazon</a> </li> <li> <a href="/blog/tag/buyer-psychology/">Buyer Psychology</a> </li> <li> <a href="/blog/tag/conversion-copywriting/">Conversion Copywriting</a> </li> <li> <a href="/blog/tag/conversion-optimization/">Conversion Optimization</a> </li> <li> <a href="/blog/tag/copywriting-psychology/">Copywriting Psychology</a> </li> <li> <a href="/blog/tag/cro-metrics/">CRO Metrics</a> </li> <li> <a 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src="/assets/js/lazy-load-videos.js" defer="true"></script> <script src="/assets/js/video-thumbnails.js" defer="true"></script> <script src="/assets/js/lightboxes.js" defer="true"></script> <script> (function (c, l, a, r, i, t, y) { c[a] = c[a] || function () { (c[a].q = c[a].q || []).push(arguments) }; t = l.createElement(r); t.async = 1; t.src = "https://www.clarity.ms/tag/" + i; y = l.getElementsByTagName(r)[0]; y .parentNode .insertBefore(t, y); })(window, document, "clarity", "script", "dfx43qbskk"); </script> <script src="https://frictionlessco.wpengine.com/wp-content/plugins/wp-smushit/app/assets/js/smush-lazy-load.min.js?ver=3.16.2"></script> <div id="optin-monster-desktop-blog-step-1" class="fc-hide losangeles-campaign Campaign CampaignType--floating" style="border: 0px; float: none; letter-spacing: normal; outline: none; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; visibility: visible; line-height: 1; font-family: 'PT Sans',sans-serif;; 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div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas time, html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas mark, html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas audio, html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas video, html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas i:not(.fa):not([class^="wpforms-"]), html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas object { margin: 0; padding: 0; border: 0; font-size: 100%; font: inherit; vertical-align: baseline; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas div.Campaign__content, html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas div.Column__content, html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas div.Element__content, html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas div.Row__content { margin: 0; border: 0; font-size: 100%; font: inherit; vertical-align: baseline; } </style> <style id="om-ludlgzuadn1nhcq8pny9-CampaignCSS" type="text/css"> html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas 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line-height: 0; position: relative; vertical-align: baseline; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-FieldsElement--wrapper p:not(.ignore-reset):not([class^="wpforms-"]) { margin: 0 0 5px; font-weight: inherit !important; line-height: inherit !important; letter-spacing: inherit !important; text-transform: inherit !important; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-FieldsElement--wrapper p:first-of-type:not(.ignore-reset):not([class^="wpforms-"]) { margin-top: 0; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-FieldsElement--wrapper p:last-of-type:not(.ignore-reset):not([class^="wpforms-"]) { margin-bottom: 0; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-TextElement--content strong:not(.ignore-reset):not([class^="wpforms-"]) { font-weight: bolder; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-TextElement--content em:not(.ignore-reset):not([class^="wpforms-"]) { font-style: italic; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-TextElement--content ul:not(.ignore-reset):not([class^="wpforms-"]) { list-style-type: disc; margin: 1em 0 1em 1.5em; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-TextElement--content ol:not(.ignore-reset):not([class^="wpforms-"]) { list-style: decimal; margin: 1em 0 1em 1.5em; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-TextElement--content sup:not(.ignore-reset):not([class^="wpforms-"]) { top: -0.5em; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-TextElement--content sub:not(.ignore-reset):not([class^="wpforms-"]) { bottom: -0.5em; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-TextElement--content sub:not(.ignore-reset):not([class^="wpforms-"]), html div#om-ludlgzuadn1nhcq8pny9 .losangeles-TextElement--content sup:not(.ignore-reset):not([class^="wpforms-"]) { font-size: 75%; line-height: 0; position: relative; vertical-align: baseline; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-TextElement--content p:not(.ignore-reset):not([class^="wpforms-"]) { margin: 0 0 5px; font-weight: inherit !important; letter-spacing: inherit !important; text-transform: inherit !important; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-TextElement--content span.fr-emoticon:not(.ignore-reset):not([class^="wpforms-"]) { vertical-align: middle !important; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-TextElement--content p:first-of-type:not(.ignore-reset):not([class^="wpforms-"]) { margin-top: 0; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-TextElement--content p:last-of-type:not(.ignore-reset):not([class^="wpforms-"]) { margin-bottom: 0; } @media screen and (min-width: 1px) and (max-width: 768px) { html div#om-ludlgzuadn1nhcq8pny9 .losangeles-ClosePosition--top-right { right: 0 !important; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-ClosePosition--top-left { left: 0 !important; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-ClosePosition--bottom-right { right: 0 !important; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-ClosePosition--bottom-left { left: 0 !important; } html div#om-ludlgzuadn1nhcq8pny9 .Row .Row__content, html div#om-ludlgzuadn1nhcq8pny9 .om-row .Row__content { flex-direction: column; } html div#om-ludlgzuadn1nhcq8pny9 .Row .Row__content .Column, html div#om-ludlgzuadn1nhcq8pny9 .om-row .Row__content .om-column { width: 100% !important; } html div#om-ludlgzuadn1nhcq8pny9 .FieldsElement--horizontal button { width: 100% !important; } } @media screen and (min-width: 1px) and (max-width: 428px) {} </style> <style id="om-ludlgzuadn1nhcq8pny9-CustomCSS" type="text/css"></style> <div class="Row__StyledRow-sc-3p43ya-0 kSOuyC losangeles-row losangeles-row-1 Row om-row"> <div class="losangeles-row-content Row__content"> <div class="losangeles-row-inner" style="display:flex;width:100%;flex-direction:inherit;align-items:flex-start;background:transparent;border-style:solid;border-color:#000000;border-top-left-radius:0%;border-top-right-radius:0%;border-bottom-right-radius:0%;border-bottom-left-radius:0%;border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;box-shadow:0px 0px 0px 0px #ffffff;max-width:100%;z-index:0"> <div class="losangeles-column losangeles-col-1 Column om-column" style="display:inline-block;width:100%"> <div class="losangeles-col-content Column__content" style="height:100%"> <div class="losangeles-col-inner" style="align-items:flex-start;background:transparent;border-style:solid;border-color:#000000;border-top-left-radius:0%;border-top-right-radius:0%;border-bottom-right-radius:0%;border-bottom-left-radius:0%;border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;box-shadow:0px 0px 0px 0px #ffffff;max-width:100%;z-index:0;height:100%"> <div class="losangeles-element losangeles-ele-1 Element om-element"> <div class="losangeles-ele-content Element__content"> <div id="losangeles-ImageElement--wrapper--tYbJuAYPLUPhe3DKcOSw" class="losangeles-imge-wrapper losangeles-ImageElement--wrapper " style="border-top-left-radius:0%;border-top-right-radius:0%;border-bottom-right-radius:0%;border-bottom-left-radius:0%;border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:-42px;margin-right:0px;margin-bottom:0px;margin-left:0px;background:transparent;border-style:solid;border-color:#000000;box-shadow:0px 0px 0px 0px #ffffff;width:auto;max-width:100%;position:relative;z-index:0;overflow:visible;text-align:center;font-size:0"> <div class="losangeles-imge-content losangeles-ImageElement--content"><img loading="lazy" alt="fried_egg.png" src="https://frictionlessco.wpengine.com/wp-content/uploads/2023/07/062b9fe9a19e1658980128-fried_egg.webp" style="max-width:100%;height:auto;display:inline;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;border-style:solid;border-color:#ffffff;box-shadow:0px 0px 0px 0px #ffffff;opacity:1;width:9%" width="88" height="88"></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="Row__StyledRow-sc-3p43ya-0 kSOuyC losangeles-row losangeles-row-2 Row om-row"> <div class="losangeles-row-content Row__content"> <div class="losangeles-row-inner" style="display:flex;width:100%;flex-direction:inherit;align-items:center;background:transparent;border-style:solid;border-color:#000000;border-top-left-radius:0%;border-top-right-radius:0%;border-bottom-right-radius:0%;border-bottom-left-radius:0%;border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0;padding-top:0px;padding-right:0px;padding-bottom:20px;padding-left:0px;margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;box-shadow:0px 0px 0px 0px #ffffff;max-width:100%;z-index:0"> <div class="losangeles-column losangeles-col-1 Column om-column" style="display:inline-block;width:66.666%"> <div class="losangeles-col-content Column__content" style="height:100%"> <div class="losangeles-col-inner" style="align-items:flex-start;background:transparent;border-style:solid;border-color:#000000;border-top-left-radius:0%;border-top-right-radius:0%;border-bottom-right-radius:0%;border-bottom-left-radius:0%;border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0;padding-top:0px;padding-right:20px;padding-bottom:0px;padding-left:0px;margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;box-shadow:0px 0px 0px 0px #ffffff;max-width:100%;z-index:0;height:100%"> <div class="losangeles-element losangeles-ele-1 Element om-element"> <div class="losangeles-ele-content Element__content"> <div class="losangeles-te-wrapper losangeles-TextElement--wrapper " id="losangeles-TextElement--wrapper--vWCEBOrIhgFgfhAenHBr" style="border-top-left-radius:0%;border-top-right-radius:0%;border-bottom-right-radius:0%;border-bottom-left-radius:0%;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;background:transparent;border-style:solid;border-color:#000000;box-shadow:0px 0px 0px 0px #ffffff;width:auto;max-width:100%;position:relative;z-index:0"> <div class="losangeles-te-content losangeles-TextElement--content" style="overflow-wrap:break-word;color:#000000;font-family: 'PT Sans',sans-serif;;font-weight:900;font-size:16px;text-transform:none;text-decoration:none;line-height:1;letter-spacing:0;font-style:normal;text-align:left"> <p style="margin-bottom: -1em;"> <span style="color: rgb(250, 197, 28); font-size: 15px; font-family: 'PT Sans',sans-serif;;"> <span style="color: rgb(239, 239, 239); font-size: 26px; font-family: 'PT Sans',sans-serif;;"> <strong>I like seeing marketing ideas I've never seen before</strong> </span> </span> </p> </div> </div> </div> </div> <div class="losangeles-element losangeles-ele-2 Element om-element"> <div class="losangeles-ele-content Element__content"> <div class="losangeles-te-wrapper losangeles-TextElement--wrapper " id="losangeles-TextElement--wrapper--DoFr7jLRv0TF2t2AJ0UL" style="border-top-left-radius:0%;border-top-right-radius:0%;border-bottom-right-radius:0%;border-bottom-left-radius:0%;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;background:transparent;border-style:solid;border-color:#000000;box-shadow:0px 0px 0px 0px #ffffff;width:auto;max-width:100%;position:relative;z-index:0"> <div class="losangeles-te-content losangeles-TextElement--content" style="overflow-wrap:break-word;color:#000000;font-family: 'PT Sans',sans-serif;;font-weight:500;font-size:16px;text-transform:none;text-decoration:none;line-height:1.4;letter-spacing:0;font-style:normal;text-align:left"> <p> <span style="color: rgb(250, 197, 28);"> <strong>True or False?</strong> </span> <strong>??</strong> </p> </div> </div> </div> </div> </div> </div> </div> <div class="losangeles-column losangeles-col-2 Column om-column" style="display:inline-block;width:33.333%"> <div class="losangeles-col-content Column__content" style="height:100%"> <div class="losangeles-col-inner" style="align-items:flex-start;background:transparent;border-style:solid;border-color:#000000;border-top-left-radius:0%;border-top-right-radius:0%;border-bottom-right-radius:0%;border-bottom-left-radius:0%;border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;box-shadow:0px 0px 0px 0px #ffffff;max-width:100%;z-index:0;height:100%"> <div class="losangeles-element losangeles-ele-1 Element om-element"> <div class="losangeles-ele-content Element__content"> <div class="losangeles-yne-wrapper losangeles-YesNoElement--wrapper " id="losangeles-YesButtonElement--wrapper--UfLuuTwu5GPiDQ2IQJHh" style="border-top-left-radius:0%;border-top-right-radius:0%;border-bottom-right-radius:0%;border-bottom-left-radius:0%;border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0;padding-top:5px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;background:transparent;border-style:solid;border-color:#000000;box-shadow:0px 0px 0px 0px #ffffff;width:auto;max-width:100%;position:relative;z-index:0"> <div class="losangeles-yne-content losangeles-YesNoElement--content"> <div class="losangeles-be-wrapper losangeles-ButtonElement--wrapper" style="text-align:left"> <div class="losangeles-be-content losangeles-ButtonElement--content"> <button id="losangeles-YesButtonElement--UfLuuTwu5GPiDQ2IQJHh" name="losangeles-yesbutton--UfLuuTwu5GPiDQ2IQJHh" class="StyledIconButtonElement-sc-114x20d-0 ijZvnL losangeles-YesNo--Yes" title="Yup True!" value="Yup True!" aria-live="polite" type="button">Yup True!</button> 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.losangeles-yes-icon--UfLuuTwu5GPiDQ2IQJHh { display: none !important; } /*!sc*/ .kTBdvW { background: transparent !important; border-bottom-left-radius: 0 !important; border-bottom-right-radius: 0 !important; border-bottom-width: 0 !important; border-color: rgba(0,0,0,.35) !important; border-left-width: 0 !important; border-right-width: 0 !important; border-style: none !important; border-top-left-radius: 0 !important; border-top-right-radius: 0 !important; border-top-width: 0 !important; box-shadow: 0 0 0 0 #ffffff !important; color: #abb2b8 !important; font-family: 'PT Sans',sans-serif; font-size: 16px !important; font-weight: 400 !important; -webkit-letter-spacing: 0 !important; -moz-letter-spacing: 0 !important; -ms-letter-spacing: 0 !important; letter-spacing: 0 !important; line-height: 1 !important; margin: 0 !important; max-width: 100% !important; padding: 0 !important; text-transform: none !important; -webkit-text-decoration: none !important; text-decoration: none !important; font-style: normal !important; width: 100% !important; cursor: pointer; } /*!sc*/ .kTBdvW.withIcon { display: -webkit-inline-box; display: -webkit-inline-flex; display: -ms-inline-flexbox; display: inline-flex; -webkit-box-pack: center; -webkit-justify-content: center; -ms-flex-pack: center; justify-content: center; -webkit-align-items: center; -webkit-box-align: center; -ms-flex-align: center; align-items: center; -ms-flex-direction: row; -webkit-flex-direction: row; -ms-flex-direction: row; flex-direction: row; } /*!sc*/ .kTBdvW.withIcon.is-editing-hover, .kTBdvW.withIcon:focus, .kTBdvW.withIcon:hover { -ms-flex-direction: row; -webkit-flex-direction: row; -ms-flex-direction: row; flex-direction: row; } /*!sc*/ .kTBdvW .losangeles-no-icon--UfLuuTwu5GPiDQ2IQJHh { color: #abb2b8 !important; margin-right: NaNpx !important; } /*!sc*/ .kTBdvW .losangeles-hover-no-icon--UfLuuTwu5GPiDQ2IQJHh { display: none !important; color: #ffffff !important; margin-right: NaNpx !important; } /*!sc*/ .kTBdvW.is-editing-hover, .kTBdvW:focus, .kTBdvW:hover { background: transparent !important; box-shadow: 0 0 0 0 #ffffff !important; color: #ffffff !important; font-family: 'PT Sans',sans-serif; font-size: 16px !important; font-weight: 400 !important; -webkit-letter-spacing: 0 !important; -moz-letter-spacing: 0 !important; -ms-letter-spacing: 0 !important; letter-spacing: 0 !important; line-height: 1 !important; text-transform: none !important; -webkit-text-decoration: none !important; text-decoration: none !important; font-style: normal !important; border-bottom-left-radius: 0 !important; border-bottom-right-radius: 0 !important; border-bottom-width: 0 !important; border-color: rgba(0,0,0,.35) !important; border-left-width: 0 !important; border-right-width: 0 !important; border-style: none !important; border-top-left-radius: 0 !important; border-top-right-radius: 0 !important; border-top-width: 0 !important; } /*!sc*/ .kTBdvW.is-editing-hover 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display: -webkit-flex; display: -ms-flexbox; display: flex; -webkit-box-pack: center; -webkit-justify-content: center; -ms-flex-pack: center; justify-content: center; left: 0; position: fixed; right: 0; top: 0; z-index: 1010; } /*!sc*/ data-styled.g31[id="ModalV2__StyledModal-sc-1yn120z-0"] { content: "ccRSXc,"; } /*!sc*/ .gMyobI * { box-sizing: border-box; } /*!sc*/ .gMyobI .ModalV2__Content--header { height: 60px; padding: 20px 40px; -webkit-box-pack: justify; -webkit-justify-content: space-between; -ms-flex-pack: justify; justify-content: space-between; } /*!sc*/ .gMyobI .ModalV2__Content--header-content { font-size: 20px; font-weight: 700; display: -webkit-box; display: -webkit-flex; display: -ms-flexbox; display: flex; } /*!sc*/ .gMyobI .ModalV2__Content--header-content svg { margin-right: 8px; } /*!sc*/ .gMyobI .ModalV2__Content--header-close { background-color: transparent; border: none; padding: 0; } /*!sc*/ .gMyobI .ModalV2__Content--header-close svg { width: 14px; height: 14px; } /*!sc*/ .gMyobI .ModalV2__Content--content { padding: 20px 40px; } /*!sc*/ .gMyobI .ModalV2__Content { max-width: 570px; max-height: 80%; } /*!sc*/ data-styled.g32[id="Modal__StyledModal-sc-1vmqztf-0"] { content: "gMyobI,"; } /*!sc*/ .lpoqEL * { box-sizing: border-box; } /*!sc*/ .lpoqEL .ModalV2__Content--header { height: 40px; padding: 20px 20px 10px; -webkit-box-pack: end; -webkit-justify-content: flex-end; -ms-flex-pack: end; justify-content: flex-end; } /*!sc*/ .lpoqEL .ModalV2__Content--header-close { background-color: transparent; border: none; padding: 0; } /*!sc*/ .lpoqEL .ModalV2__Content--header-close svg { width: 14px; height: 14px; } /*!sc*/ .lpoqEL .ModalV2__Content--content { padding: 0 60px 40px; } /*!sc*/ .lpoqEL .ModalV2__Content { max-height: 80%; max-width: 570px; min-width: 500px; width: 570px; } /*!sc*/ data-styled.g33[id="WhiteModal__StyledModal-sc-147xomf-0"] { content: "lpoqEL,"; } /*!sc*/ .hhaWQF { position: absolute !important; cursor: pointer 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letter-spacing: normal; outline: none; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; visibility: visible; line-height: 1; font-family: 'PT Sans',sans-serif;; box-shadow: none; -webkit-font-smoothing: antialiased; appearance: none; position: fixed; z-index: 666666666; left: 0px; zoom: 1; width: 100%; margin: 0px; padding: 0px; overflow: visible; min-height: 1px; bottom: 0px; transition: bottom 0.3s ease 0s;"> <div id="om-ludlgzuadn1nhcq8pny9-optin" class="losangeles-c-canvas Campaign__canvas" style="width: 100%; display: block;"> <div class="losangeles-c-wrapper Campaign__innerWrapper" style="position:relative"> <button class="CloseButton__ButtonElement-sc-79mh24-0 iLCSop losangeles-CloseButton losangeles-close losangeles-ClosePosition--top-right" style="top:0;right:0;bottom:auto;left:auto" title="Close"> <svg viewBox="0 0 1792 1792" style="display:block;height:18px;width:18px"> <path d="M1490 1322q0 40-28 68l-136 136q-28 28-68 28t-68-28l-294-294-294 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html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas dd, html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas ol:not(.ignore-reset):not([class^="wpforms-"]), html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas ul:not(.ignore-reset):not([class^="wpforms-"]), html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas li:not(.ignore-reset):not([class^="wpforms-"]), html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas fieldset, html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas form:not([class^="wpforms-"]), html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas label:not(.ignore-reset):not([class^="wpforms-"]), html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas legend, html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas table, html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas caption, html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas tbody, html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas tfoot, html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas thead, html 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div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas ruby, html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas section, html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas summary, html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas time, html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas mark, html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas audio, html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas video, html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas i:not(.fa):not([class^="wpforms-"]), html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas object { margin: 0; padding: 0; border: 0; font-size: 100%; font: inherit; vertical-align: baseline; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas div.Campaign__content, html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas div.Column__content, html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas div.Element__content, html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas div.Row__content { margin: 0; border: 0; font-size: 100%; font: inherit; vertical-align: baseline; } </style> <style id="om-ludlgzuadn1nhcq8pny9-CampaignCSS" type="text/css"> html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas *:not(.ignore-reset):not([class^="wpforms-"]) { box-sizing: border-box; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas .Element__content { min-height: 30px; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-c-canvas button:not(.ignore-reset):not([class^="wpforms-"]) { width: auto; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-FieldsElement--wrapper input:not([type="submit"]):not(.ignore-reset):not([class^="wpforms-"]), html div#om-ludlgzuadn1nhcq8pny9 .losangeles-FieldsElement--wrapper select:not(.ignore-reset):not([class^="wpforms-"]), html div#om-ludlgzuadn1nhcq8pny9 .losangeles-FieldsElement--wrapper textarea:not(.ignore-reset):not([class^="wpforms-"]) { background-color: #fff; width: 100%; height: auto; border: 1px solid; padding: 10px 6px; overflow: hidden; margin: 0; vertical-align: middle; font-style: normal; width: 100%; line-height: 1.5; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-FieldsElement--wrapper textarea:not(.ignore-reset):not([class^="wpforms-"]) { height: 60px; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-FieldsElement--wrapper textarea:not(.ignore-reset):not([class^="wpforms-"]), html div#om-ludlgzuadn1nhcq8pny9 .losangeles-FieldsElement--wrapper input:not(.ignore-reset):not([class^="wpforms-"]) { overflow: hidden; -webkit-appearance: none; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-FieldsElement--wrapper input[type=submit]:not(.ignore-reset):not([class^="wpforms-"]), html div#om-ludlgzuadn1nhcq8pny9 .losangeles-FieldsElement--wrapper button:not(.ignore-reset):not([class^="wpforms-"]) { cursor: pointer; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-FieldsElement--wrapper input[type=checkbox]:not(.ignore-reset):not([class^="wpforms-"]), html div#om-ludlgzuadn1nhcq8pny9 .losangeles-FieldsElement--wrapper input[type=radio]:not(.ignore-reset):not([class^="wpforms-"]) { width: auto !important; outline: invert none medium; padding: 0; margin: 0; height: auto !important; box-shadow: none; -webkit-box-shadow: none; -moz-box-shadow: none; display: inline; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-FieldsElement--wrapper input[type=checkbox]:not(.ignore-reset):not([class^="wpforms-"]) { -webkit-appearance: checkbox; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-FieldsElement--wrapper input[type=radio]:not(.ignore-reset):not([class^="wpforms-"]) { -webkit-appearance: radio; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-FieldsElement--wrapper.FieldsElement--vertical input:not(.ignore-reset) {} html div#om-ludlgzuadn1nhcq8pny9 .losangeles-FieldsElement--wrapper.FieldsElement--horizontal button:not(.ignore-reset), html div#om-ludlgzuadn1nhcq8pny9 .losangeles-FieldsElement--wrapper.FieldsElement--horizontal input:not(.ignore-reset) {} html div#om-ludlgzuadn1nhcq8pny9 .losangeles-FieldsElement--wrapper.FieldsElement--horizontal .FieldsElement--privacyText:not(.ignore-reset) {} html div#om-ludlgzuadn1nhcq8pny9 .losangeles-FieldsElement--wrapper strong:not(.ignore-reset):not([class^="wpforms-"]) { font-weight: bolder; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-FieldsElement--wrapper em:not(.ignore-reset):not([class^="wpforms-"]) { font-style: italic; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-FieldsElement--wrapper ul:not(.ignore-reset):not([class^="wpforms-"]) { list-style-type: disc; margin: 1em 0 1em 1.5em; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-FieldsElement--wrapper ol:not(.ignore-reset):not([class^="wpforms-"]) { list-style: decimal; margin: 1em 0 1em 1.5em; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-FieldsElement--wrapper sup:not(.ignore-reset):not([class^="wpforms-"]) { top: -0.5em; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-FieldsElement--wrapper sub:not(.ignore-reset):not([class^="wpforms-"]) { bottom: -0.5em; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-FieldsElement--wrapper sub:not(.ignore-reset):not([class^="wpforms-"]), html div#om-ludlgzuadn1nhcq8pny9 .losangeles-FieldsElement--wrapper sup:not(.ignore-reset):not([class^="wpforms-"]) { font-size: 75%; line-height: 0; position: relative; vertical-align: baseline; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-FieldsElement--wrapper p:not(.ignore-reset):not([class^="wpforms-"]) { margin: 0 0 5px; font-weight: inherit !important; line-height: inherit !important; letter-spacing: inherit !important; text-transform: inherit !important; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-FieldsElement--wrapper p:first-of-type:not(.ignore-reset):not([class^="wpforms-"]) { margin-top: 0; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-FieldsElement--wrapper p:last-of-type:not(.ignore-reset):not([class^="wpforms-"]) { margin-bottom: 0; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-TextElement--content strong:not(.ignore-reset):not([class^="wpforms-"]) { font-weight: bolder; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-TextElement--content em:not(.ignore-reset):not([class^="wpforms-"]) { font-style: italic; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-TextElement--content ul:not(.ignore-reset):not([class^="wpforms-"]) { list-style-type: disc; margin: 1em 0 1em 1.5em; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-TextElement--content ol:not(.ignore-reset):not([class^="wpforms-"]) { list-style: decimal; margin: 1em 0 1em 1.5em; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-TextElement--content sup:not(.ignore-reset):not([class^="wpforms-"]) { top: -0.5em; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-TextElement--content sub:not(.ignore-reset):not([class^="wpforms-"]) { bottom: -0.5em; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-TextElement--content sub:not(.ignore-reset):not([class^="wpforms-"]), html div#om-ludlgzuadn1nhcq8pny9 .losangeles-TextElement--content sup:not(.ignore-reset):not([class^="wpforms-"]) { font-size: 75%; line-height: 0; position: relative; vertical-align: baseline; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-TextElement--content p:not(.ignore-reset):not([class^="wpforms-"]) { margin: 0 0 5px; font-weight: inherit !important; letter-spacing: inherit !important; text-transform: inherit !important; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-TextElement--content span.fr-emoticon:not(.ignore-reset):not([class^="wpforms-"]) { vertical-align: middle !important; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-TextElement--content p:first-of-type:not(.ignore-reset):not([class^="wpforms-"]) { margin-top: 0; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-TextElement--content p:last-of-type:not(.ignore-reset):not([class^="wpforms-"]) { margin-bottom: 0; } @media screen and (min-width: 1px) and (max-width: 768px) { html div#om-ludlgzuadn1nhcq8pny9 .losangeles-ClosePosition--top-right { right: 0 !important; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-ClosePosition--top-left { left: 0 !important; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-ClosePosition--bottom-right { right: 0 !important; } html div#om-ludlgzuadn1nhcq8pny9 .losangeles-ClosePosition--bottom-left { left: 0 !important; } html div#om-ludlgzuadn1nhcq8pny9 .Row .Row__content, html div#om-ludlgzuadn1nhcq8pny9 .om-row .Row__content { flex-direction: column; } html div#om-ludlgzuadn1nhcq8pny9 .Row .Row__content .Column, html div#om-ludlgzuadn1nhcq8pny9 .om-row .Row__content .om-column { width: 100% !important; } html div#om-ludlgzuadn1nhcq8pny9 .FieldsElement--horizontal button { width: 100% !important; } } @media screen and (min-width: 1px) and (max-width: 428px) {} </style> <style id="om-ludlgzuadn1nhcq8pny9-CustomCSS" type="text/css"></style> <div class="Row__StyledRow-sc-3p43ya-0 kSOuyC losangeles-row losangeles-row-1 Row om-row"> <div class="losangeles-row-content Row__content"> <div class="losangeles-row-inner" style="display:flex;width:100%;flex-direction:inherit;align-items:flex-start;background:transparent;border-style:solid;border-color:#000000;border-top-left-radius:0%;border-top-right-radius:0%;border-bottom-right-radius:0%;border-bottom-left-radius:0%;border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;box-shadow:0px 0px 0px 0px #ffffff;max-width:100%;z-index:0"> <div class="losangeles-column losangeles-col-1 Column om-column" style="display:inline-block;width:100%"> <div class="losangeles-col-content Column__content" style="height:100%"> <div class="losangeles-col-inner" style="align-items:flex-start;background:transparent;border-style:solid;border-color:#000000;border-top-left-radius:0%;border-top-right-radius:0%;border-bottom-right-radius:0%;border-bottom-left-radius:0%;border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;box-shadow:0px 0px 0px 0px #ffffff;max-width:100%;z-index:0;height:100%"> <div class="losangeles-element losangeles-ele-1 Element om-element"> <div class="losangeles-ele-content Element__content"> <div id="losangeles-ImageElement--wrapper--vnkqw3MksZrXEaaEllkz" class="losangeles-imge-wrapper losangeles-ImageElement--wrapper " style="border-top-left-radius:0%;border-top-right-radius:0%;border-bottom-right-radius:0%;border-bottom-left-radius:0%;border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:-42px;margin-right:0px;margin-bottom:0px;margin-left:0px;background:transparent;border-style:solid;border-color:#000000;box-shadow:0px 0px 0px 0px #ffffff;width:auto;max-width:100%;position:relative;z-index:0;overflow:visible;text-align:center;font-size:0"> <div class="losangeles-imge-content losangeles-ImageElement--content"><img loading="lazy" alt="fried_egg.png" src="https://a.omappapi.com/users/0e52f7b8c2d3/images/062b9fe9a19e1658980128-fried_egg.png" style="max-width:100%;height:auto;display:inline;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;border-style:solid;border-color:#ffffff;box-shadow:0px 0px 0px 0px #ffffff;opacity:1;width:9%" width="88" height="88"></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="Row__StyledRow-sc-3p43ya-0 kSOuyC losangeles-row losangeles-row-2 Row om-row"> <div class="losangeles-row-content Row__content"> <div class="losangeles-row-inner" style="display:flex;width:100%;flex-direction:inherit;align-items:center;background:transparent;border-style:solid;border-color:#000000;border-top-left-radius:0%;border-top-right-radius:0%;border-bottom-right-radius:0%;border-bottom-left-radius:0%;border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0;padding-top:0px;padding-right:0px;padding-bottom:20px;padding-left:0px;margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;box-shadow:0px 0px 0px 0px #ffffff;max-width:100%;z-index:0"> <div class="losangeles-column losangeles-col-1 Column om-column" style="display:inline-block;width:66.666%"> <div class="losangeles-col-content Column__content" style="height:100%"> <div class="losangeles-col-inner" style="align-items:flex-start;background:transparent;border-style:solid;border-color:#000000;border-top-left-radius:0%;border-top-right-radius:0%;border-bottom-right-radius:0%;border-bottom-left-radius:0%;border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0;padding-top:0px;padding-right:20px;padding-bottom:0px;padding-left:0px;margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;box-shadow:0px 0px 0px 0px #ffffff;max-width:100%;z-index:0;height:100%"> <div class="losangeles-element losangeles-ele-1 Element om-element"> <div class="losangeles-ele-content Element__content"> <div class="losangeles-te-wrapper losangeles-TextElement--wrapper " id="losangeles-TextElement--wrapper--UJyhtb57KCnt5HBgvuyg" style="border-top-left-radius:0%;border-top-right-radius:0%;border-bottom-right-radius:0%;border-bottom-left-radius:0%;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;background:transparent;border-style:solid;border-color:#000000;box-shadow:0px 0px 0px 0px #ffffff;width:auto;max-width:100%;position:relative;z-index:0"> <div class="losangeles-te-content losangeles-TextElement--content" style="overflow-wrap:break-word;color:#000000;font-family: 'PT Sans',sans-serif;;font-weight:900;font-size:16px;text-transform:none;text-decoration:none;line-height:1;letter-spacing:0;font-style:normal;text-align:left"> <p style="margin-bottom: -1em;"> <span style="color: rgb(255, 255, 255); font-size: 28px; font-family: 'PT Sans',sans-serif;;" id="step-2-title">Then you are in the right place.</span> </p> </div> </div> </div> </div> <div class="losangeles-element losangeles-ele-2 Element om-element"> <div class="losangeles-ele-content Element__content"> <div class="losangeles-te-wrapper losangeles-TextElement--wrapper " id="losangeles-TextElement--wrapper--S9N11wKnuVltQhNqYNpD" style="border-top-left-radius:0%;border-top-right-radius:0%;border-bottom-right-radius:0%;border-bottom-left-radius:0%;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;background:transparent;border-style:solid;border-color:#000000;box-shadow:0px 0px 0px 0px #ffffff;width:auto;max-width:100%;position:relative;z-index:0"> <div class="losangeles-te-content losangeles-TextElement--content" style="overflow-wrap:break-word;color:#000000;font-family: 'PT Sans',sans-serif;;font-weight:500;font-size:16px;text-transform:none;text-decoration:none;line-height:1.4;letter-spacing:0;font-style:normal;text-align:left"> <p> <span style="color: rgb(250, 197, 28); font-size: 18px; font-family: 'PT Sans',sans-serif;;" id="step-2-text">Receive 1 unique conversions idea in your inbox every week. Interested?</span> </p> </div> </div> </div> </div> </div> </div> </div> <div class="losangeles-column losangeles-col-2 Column om-column" style="display:inline-block;width:33.333%"> <div class="losangeles-col-content Column__content" style="height:100%"> <div class="losangeles-col-inner" style="align-items:flex-start;background:transparent;border-style:solid;border-color:#000000;border-top-left-radius:0%;border-top-right-radius:0%;border-bottom-right-radius:0%;border-bottom-left-radius:0%;border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;box-shadow:0px 0px 0px 0px #ffffff;max-width:100%;z-index:0;height:100%"> <div class="losangeles-element losangeles-ele-1 Element om-element"> <div class="losangeles-ele-content Element__content"> <div class="losangeles-fe-wrapper losangeles-FieldsElement--wrapper FieldsElement--vertical " 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data-error-style="{"color":"#aa6463","fontFamily":"Arial","fontWeight":600,"fontSize":"14px","textTransform":"none","textDecoration":"none","lineHeight":"20px","letterSpacing":"0","fontStyle":"normal","marginTop":"0px","marginRight":"0px","marginLeft":"0px","marginBottom":"10px","textAlign":"left","paddingTop":"12px","paddingRight":"12px","paddingBottom":"12px","paddingLeft":"12px","borderRadius":"3px","background":"#ffefef","borderTopWidth":"2px","borderRightWidth":"2px","borderBottomWidth":"2px","borderLeftWidth":"2px","borderStyle":"solid","borderColor":"#f99","width":"100%","borderBottomLeftRadius":"0px","borderBottomRightRadius":"0px","borderTopLeftRadius":"0px","borderTopRightRadius":"0px"}"> <span class="VisuallyHidden__Wrapper-sc-1t41di1-0 ilhvcZ"><input data-hj-allow type="text" aria-hidden="true" aria-label="For internal use only" id="losangeles-field-comments" name="losangeles-comments" class="losangeles-field-comments" placeholder="" autocomplete="off" value=""></span> 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parseInt(localStorage.getItem("page-visits-optin-monster-desktop-blog")); } localStorage.setItem("page-visits-optin-monster-desktop-blog", pageVisits + 1); const showThisForm = () => { const isDesktop = window.innerWidth > 768; return document .location .href .includes("blog") && pageVisits >= 3 && isDesktop && !localStorage.getItem("optin-monster-desktop-blog-closed"); }; const step1 = document.querySelector(`#optin-monster-desktop-blog-step-1`); const step1CloseButton = step1.querySelector(`[title="Close"]`); const step1YesButton = step1.querySelector(`[value="Yup True!"]`); const step1NoButton = step1.querySelector(`[value="Nope not for me"]`); // Show form? if (showThisForm()) { step1 .classList .remove("fc-hide"); } const closeStep1 = () => { step1 .classList .add("fc-hide"); localStorage.setItem("optin-monster-desktop-blog-closed", true); } const openStep2 = () => { step1 .classList .add("fc-hide"); step2 .classList .remove("fc-hide"); } step1YesButton.addEventListener("click", openStep2); step1CloseButton.addEventListener("click", closeStep1); step1NoButton.addEventListener("click", closeStep1); const step2 = document.querySelector(`#optin-monster-desktop-blog-step-2`); const step2CloseButton = step2.querySelector(`[title="Close"]`); const nameField = step2.querySelector(`[name="losangeles-name"]`); const emailField = step2.querySelector(`[name="losangeles-email"]`); const submitButton = step2.querySelector(`[name="losangeles-submit"]`); const closeStep2 = () => { step2 .classList .add("fc-hide"); localStorage.setItem("optin-monster-desktop-blog-closed", true); } step2CloseButton.addEventListener("click", closeStep2); function addFormError(error) { const existingError = document.getElementById("optin-monster-error"); if (existingError) existingError.remove(); const output = `<div id="optin-monster-error" style="color: red; margin-top: 4px;">${error}</div>`; submitButton.insertAdjacentHTML("afterEnd", output) }; function submitOptinMonsterForm() { console.log("Submitting...") const name = nameField.value; const email = emailField.value; if (!name) { return addFormError("Name Field is Required"); } if (!email) { return addFormError("Email Field is Required"); } if (!email.includes("@") || !email.split("@")[1].includes(".")) { return addFormError("Please provide a valid email"); } emailField.remove(); nameField.remove(); submitButton.remove(); document .querySelector("#step-2-title") .innerText = "We'll be in touch!"; document .querySelector("#step-2-text") .innerText = "Check your inbox to confirm your subscription."; subscribe({title: "OptinMonster Blog Subscribe", text: `Someone just subscribed on the website\n\nname: ${name}\nemail: ${email}\nlocation: ${window.location.href}`, email, name}); } submitButton.addEventListener("click", submitOptinMonsterForm); })(); </script> <div id="optin-monster-mobile-blog-step-1" class="fc-hide toledo-campaign Campaign CampaignType--popup Campaign--css" style="border: 0px; float: none; letter-spacing: normal; outline: none; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; visibility: visible; line-height: 1; font-family: 'PT Sans',sans-serif;; box-shadow: none; -webkit-font-smoothing: antialiased; appearance: none; position: fixed; z-index: 888888888; inset: 0px; zoom: 1; width: 100%; height: 100%; margin: 0px; padding: 0px; overflow: hidden auto; background: rgb(0, 0, 0); opacity: 1;"> <style> #optin-monster-mobile-blog-step-1:not(.fc-hide) { display: flex; align-items: center; } </style> <div id="om-nkf06pfm4j4qq7elntdt-optin" class="toledo-c-canvas Campaign__canvas" style="width: 100%; max-width: 700px; position: absolute; display: block; left: 0px; margin-bottom: 0px; transition: top 0.2s ease 0s, left 0.2s ease 0s, margin-bottom 0.2s ease 0s;" role="dialog" aria-live="polite"> <div class="toledo-c-wrapper Campaign__innerWrapper" style="outline:none;position:relative" tabindex="0"> <div class="toledo-c-alpha Campaign__alphaLayer" style="background:rgba(255, 255,255,0);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;border-color:#b1bacb;border-style:none;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;box-shadow:0px 0px 0px 0px #ffffff;position:relative"> <div class="toledo-c-bravo Campaign__bravoLayer"> <div class="toledo-c-content Campaign__content" style="position:relative;width:100%;padding-top:0.0001em;padding-right:0.0001em;padding-left:0.0001em;padding-bottom:50px;background:none"> <style id="om-nkf06pfm4j4qq7elntdt-ResetCSS" type="text/css"> html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas applet, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas div:not(.Campaign__content):not(.Row__content):not(.Column__content):not(.Element__content):not(.ignore-reset):not([class^="wpforms-"]), html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas span:not(.ignore-reset):not([class^="wpforms-"]), html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas iframe, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas h1:not(.ignore-reset):not([class^="wpforms-"]), html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas h2:not(.ignore-reset):not([class^="wpforms-"]), html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas h3:not(.ignore-reset):not([class^="wpforms-"]), html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas h4:not(.ignore-reset):not([class^="wpforms-"]), html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas h5:not(.ignore-reset):not([class^="wpforms-"]), html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas h6:not(.ignore-reset):not([class^="wpforms-"]), html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas p, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas blockquote, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas pre, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas a:not(.ignore-reset):not([class^="wpforms-"]), html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas abbr, html div#om-nkf06pfm4j4qq7elntdt 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div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas sup, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas tt, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas var, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas b, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas u, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas center, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas dl, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas dt, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas dd, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas ol:not(.ignore-reset):not([class^="wpforms-"]), html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas ul:not(.ignore-reset):not([class^="wpforms-"]), html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas li:not(.ignore-reset):not([class^="wpforms-"]), html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas fieldset, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas form:not([class^="wpforms-"]), html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas label:not(.ignore-reset):not([class^="wpforms-"]), html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas legend, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas table, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas caption, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas tbody, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas tfoot, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas thead, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas tr, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas th, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas td, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas article, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas aside, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas canvas, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas details, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas embed, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas figure, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas figcaption, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas footer, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas header, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas hgroup, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas menu, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas nav, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas output, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas ruby, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas section, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas summary, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas time, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas mark, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas audio, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas video, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas i:not(.fa):not([class^="wpforms-"]), html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas object { margin: 0; padding: 0; border: 0; font-size: 100%; font: inherit; vertical-align: baseline; } html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas div.Campaign__content, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas div.Column__content, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas div.Element__content, html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas div.Row__content { margin: 0; border: 0; font-size: 100%; font: inherit; vertical-align: baseline; } </style> <style id="om-nkf06pfm4j4qq7elntdt-CampaignCSS" type="text/css"> html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas *:not(.ignore-reset):not([class^="wpforms-"]) { box-sizing: border-box; } html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas .Element__content { min-height: 30px; } html div#om-nkf06pfm4j4qq7elntdt .toledo-c-canvas button:not(.ignore-reset):not([class^="wpforms-"]) { width: auto; } html div#om-nkf06pfm4j4qq7elntdt .toledo-FieldsElement--wrapper input:not([type="submit"]):not(.ignore-reset):not([class^="wpforms-"]), html div#om-nkf06pfm4j4qq7elntdt .toledo-FieldsElement--wrapper select:not(.ignore-reset):not([class^="wpforms-"]), html div#om-nkf06pfm4j4qq7elntdt .toledo-FieldsElement--wrapper textarea:not(.ignore-reset):not([class^="wpforms-"]) { background-color: #fff; width: 100%; height: auto; border: 1px solid; padding: 10px 6px; overflow: hidden; margin: 0; vertical-align: middle; font-style: normal; width: 100%; line-height: 1.5; } html div#om-nkf06pfm4j4qq7elntdt .toledo-FieldsElement--wrapper textarea:not(.ignore-reset):not([class^="wpforms-"]) { height: 60px; } html div#om-nkf06pfm4j4qq7elntdt .toledo-FieldsElement--wrapper textarea:not(.ignore-reset):not([class^="wpforms-"]), html div#om-nkf06pfm4j4qq7elntdt .toledo-FieldsElement--wrapper input:not(.ignore-reset):not([class^="wpforms-"]) { overflow: hidden; -webkit-appearance: none; } html div#om-nkf06pfm4j4qq7elntdt .toledo-FieldsElement--wrapper input[type=submit]:not(.ignore-reset):not([class^="wpforms-"]), html div#om-nkf06pfm4j4qq7elntdt .toledo-FieldsElement--wrapper button:not(.ignore-reset):not([class^="wpforms-"]) { cursor: pointer; } html div#om-nkf06pfm4j4qq7elntdt .toledo-FieldsElement--wrapper input[type=checkbox]:not(.ignore-reset):not([class^="wpforms-"]), html div#om-nkf06pfm4j4qq7elntdt .toledo-FieldsElement--wrapper input[type=radio]:not(.ignore-reset):not([class^="wpforms-"]) { width: auto !important; outline: invert none medium; padding: 0; margin: 0; height: auto !important; box-shadow: none; -webkit-box-shadow: none; -moz-box-shadow: none; display: inline; } html div#om-nkf06pfm4j4qq7elntdt .toledo-FieldsElement--wrapper input[type=checkbox]:not(.ignore-reset):not([class^="wpforms-"]) { -webkit-appearance: checkbox; } html div#om-nkf06pfm4j4qq7elntdt .toledo-FieldsElement--wrapper input[type=radio]:not(.ignore-reset):not([class^="wpforms-"]) { -webkit-appearance: radio; } html div#om-nkf06pfm4j4qq7elntdt .toledo-FieldsElement--wrapper.FieldsElement--vertical input:not(.ignore-reset) {} html div#om-nkf06pfm4j4qq7elntdt .toledo-FieldsElement--wrapper.FieldsElement--horizontal button:not(.ignore-reset), html div#om-nkf06pfm4j4qq7elntdt .toledo-FieldsElement--wrapper.FieldsElement--horizontal input:not(.ignore-reset) {} html div#om-nkf06pfm4j4qq7elntdt .toledo-FieldsElement--wrapper.FieldsElement--horizontal .FieldsElement--privacyText:not(.ignore-reset) {} html div#om-nkf06pfm4j4qq7elntdt .toledo-FieldsElement--wrapper strong:not(.ignore-reset):not([class^="wpforms-"]) { font-weight: bolder; } html div#om-nkf06pfm4j4qq7elntdt .toledo-FieldsElement--wrapper em:not(.ignore-reset):not([class^="wpforms-"]) { font-style: italic; } html div#om-nkf06pfm4j4qq7elntdt .toledo-FieldsElement--wrapper ul:not(.ignore-reset):not([class^="wpforms-"]) { list-style-type: disc; margin: 1em 0 1em 1.5em; } html div#om-nkf06pfm4j4qq7elntdt .toledo-FieldsElement--wrapper ol:not(.ignore-reset):not([class^="wpforms-"]) { list-style: decimal; margin: 1em 0 1em 1.5em; } html div#om-nkf06pfm4j4qq7elntdt .toledo-FieldsElement--wrapper sup:not(.ignore-reset):not([class^="wpforms-"]) { top: -0.5em; } html div#om-nkf06pfm4j4qq7elntdt .toledo-FieldsElement--wrapper sub:not(.ignore-reset):not([class^="wpforms-"]) { bottom: -0.5em; } html div#om-nkf06pfm4j4qq7elntdt .toledo-FieldsElement--wrapper sub:not(.ignore-reset):not([class^="wpforms-"]), html div#om-nkf06pfm4j4qq7elntdt .toledo-FieldsElement--wrapper sup:not(.ignore-reset):not([class^="wpforms-"]) { font-size: 75%; line-height: 0; position: relative; vertical-align: baseline; } html div#om-nkf06pfm4j4qq7elntdt .toledo-FieldsElement--wrapper p:not(.ignore-reset):not([class^="wpforms-"]) { margin: 0 0 5px; font-weight: inherit !important; line-height: inherit !important; letter-spacing: inherit !important; text-transform: inherit !important; } html div#om-nkf06pfm4j4qq7elntdt .toledo-FieldsElement--wrapper p:first-of-type:not(.ignore-reset):not([class^="wpforms-"]) { margin-top: 0; } html div#om-nkf06pfm4j4qq7elntdt .toledo-FieldsElement--wrapper p:last-of-type:not(.ignore-reset):not([class^="wpforms-"]) { margin-bottom: 0; } html div#om-nkf06pfm4j4qq7elntdt .toledo-TextElement--content strong:not(.ignore-reset):not([class^="wpforms-"]) { font-weight: bolder; } html div#om-nkf06pfm4j4qq7elntdt .toledo-TextElement--content em:not(.ignore-reset):not([class^="wpforms-"]) { font-style: italic; } html div#om-nkf06pfm4j4qq7elntdt .toledo-TextElement--content ul:not(.ignore-reset):not([class^="wpforms-"]) { list-style-type: disc; margin: 1em 0 1em 1.5em; } html div#om-nkf06pfm4j4qq7elntdt .toledo-TextElement--content ol:not(.ignore-reset):not([class^="wpforms-"]) { list-style: decimal; margin: 1em 0 1em 1.5em; } html div#om-nkf06pfm4j4qq7elntdt .toledo-TextElement--content sup:not(.ignore-reset):not([class^="wpforms-"]) { top: -0.5em; } html div#om-nkf06pfm4j4qq7elntdt .toledo-TextElement--content sub:not(.ignore-reset):not([class^="wpforms-"]) { bottom: -0.5em; } html div#om-nkf06pfm4j4qq7elntdt .toledo-TextElement--content sub:not(.ignore-reset):not([class^="wpforms-"]), html div#om-nkf06pfm4j4qq7elntdt .toledo-TextElement--content sup:not(.ignore-reset):not([class^="wpforms-"]) { font-size: 75%; line-height: 0; position: relative; vertical-align: baseline; } html div#om-nkf06pfm4j4qq7elntdt .toledo-TextElement--content p:not(.ignore-reset):not([class^="wpforms-"]) { margin: 0 0 5px; font-weight: inherit !important; letter-spacing: inherit !important; text-transform: inherit !important; } html div#om-nkf06pfm4j4qq7elntdt .toledo-TextElement--content span.fr-emoticon:not(.ignore-reset):not([class^="wpforms-"]) { vertical-align: middle !important; } html div#om-nkf06pfm4j4qq7elntdt .toledo-TextElement--content p:first-of-type:not(.ignore-reset):not([class^="wpforms-"]) { margin-top: 0; } html div#om-nkf06pfm4j4qq7elntdt .toledo-TextElement--content p:last-of-type:not(.ignore-reset):not([class^="wpforms-"]) { margin-bottom: 0; } @media screen and (min-width: 1px) and (max-width: 768px) { html div#om-nkf06pfm4j4qq7elntdt .toledo-ClosePosition--top-right { right: 0 !important; } html div#om-nkf06pfm4j4qq7elntdt .toledo-ClosePosition--top-left { left: 0 !important; } html div#om-nkf06pfm4j4qq7elntdt .toledo-ClosePosition--bottom-right { right: 0 !important; } html div#om-nkf06pfm4j4qq7elntdt .toledo-ClosePosition--bottom-left { left: 0 !important; } html div#om-nkf06pfm4j4qq7elntdt .Row .Row__content, html div#om-nkf06pfm4j4qq7elntdt .om-row .Row__content { flex-direction: column; } html div#om-nkf06pfm4j4qq7elntdt .Row .Row__content .Column, html div#om-nkf06pfm4j4qq7elntdt .om-row .Row__content .om-column { width: 100% !important; } html div#om-nkf06pfm4j4qq7elntdt .FieldsElement--horizontal button { width: 100% !important; } } @media screen and (min-width: 1px) and (max-width: 428px) {} </style> <style id="om-nkf06pfm4j4qq7elntdt-CustomCSS" type="text/css"></style> <div class="Row__StyledRow-sc-3p43ya-0 kSOuyC toledo-row toledo-row-1 Row om-row"> <div class="toledo-row-content Row__content"> <div class="toledo-row-inner" style="display:flex;width:100%;flex-direction:inherit;align-items:flex-start;background:transparent;border-style:solid;border-color:#000000;border-top-left-radius:0%;border-top-right-radius:0%;border-bottom-right-radius:0%;border-bottom-left-radius:0%;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;box-shadow:0px 0px 0px 0px #ffffff;max-width:100%;z-index:0"> <div class="toledo-column toledo-col-1 Column om-column" style="display:inline-block;width:100%"> <div class="toledo-col-content Column__content" style="height:100%"> <br> <img loading="lazy" src="https://frictionlessco.wpengine.com/wp-content/uploads/2023/08/Rishi-Pointer.png" style="max-width: 100%; display: block; margin: 0 auto;"> <style> [src="https://frictionlessco.wpengine.com/wp-content/uploads/2023/08/Rishi-Pointer.png"] { margin-top: 60px !important; max-height: 25vh; } @media (max-height: 520px) { [src="https://frictionlessco.wpengine.com/wp-content/uploads/2023/08/Rishi-Pointer.png"] { display: none !important; } } </style> </div> </div> </div> </div> </div> <style> @media (max-width: 750px) { .optin-monster-close { position: fixed; z-index: 1000000; width: 100%; font-size: 1.2em; border: 0; padding: 8px; right: 0 !important; top: 0; background: #fff; border-bottom: solid #000; color: #000; height: 45px; } .optin-monster-close svg { display: none; } .optin-monster-close::before { content: "× Close"; } } @media (min-width: 750px) { .optin-monster-close { padding: var(--fc-close-button-padding, 0); cursor: pointer; z-index: 9999999999999999999; border: none; line-height: 0; background: transparent; position: fixed; left: calc(50vw + var(--fc-lightbox-width) / 2); transform: translateX(-100%); min-width: unset; box-shadow: unset; } .optin-monster-close svg { width: 20px; fill: var(--fc-accent); } } /* Mobile */ @media (max-width: 750px) { .optin-monster-close { position: fixed; z-index: 1000000; width: 100%; font-size: 1.2em; border: 0; padding: 8px; left: 0; top: 0; margin-top: 0; background: #000; border-bottom: solid #fff; color: #fff; height: 45px; border-radius: 4px 4px 0 0; animation-name: fcSlideIn; animation-iteration-count: 1; animation-timing-function: linear; animation-duration: 0.3s; } .fc-lightbox.fc-fade-out > .optin-monster-close { animation-name: fcSlideOut; animation-iteration-count: 1; animation-timing-function: linear; animation-duration: 0.3s; } .optin-monster-close svg { display: none; } .optin-monster-close::before { content: "× Close"; } } </style> <button class="optin-monster-close" aria-label="Close"> <svg xmlns="https://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path d="M390,308l-7.72,7.72-2.63-2.63,7.72-7.72-8.27-8.27,2.8-2.8,8.27,8.27,7.72-7.72,2.63,2.63-7.72,7.72,8.27,8.27-2.8,2.8Z" transform="translate(-379.1 -294.3)"></path> </svg> </button> <div class="Row__StyledRow-sc-3p43ya-0 kSOuyC toledo-row toledo-row-2 Row om-row"> <div class="toledo-row-content Row__content"> <div class="toledo-row-inner" style="display:flex;width:100%;flex-direction:inherit;align-items:flex-start;background:transparent;border-style:solid;border-color:#000000;border-top-left-radius:0%;border-top-right-radius:0%;border-bottom-right-radius:0%;border-bottom-left-radius:0%;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;box-shadow:0px 0px 0px 0px #ffffff;max-width:100%;z-index:0"> <div class="toledo-column toledo-col-1 Column om-column" style="display:inline-block;width:100%"> <div class="toledo-col-content Column__content" style="height:100%"> <div class="toledo-col-inner" style="align-items:flex-start;background:transparent;border-style:solid;border-color:#000000;border-top-left-radius:0%;border-top-right-radius:0%;border-bottom-right-radius:0%;border-bottom-left-radius:0%;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;box-shadow:0px 0px 0px 0px #ffffff;max-width:100%;z-index:0;height:100%"> <div class="toledo-element toledo-ele-1 Element om-element"> <div class="toledo-ele-content Element__content"> <div class="toledo-te-wrapper toledo-TextElement--wrapper " id="toledo-TextElement--wrapper--yguSlYcdinSdTozV9b6y" style="border-top-left-radius:0%;border-top-right-radius:0%;border-bottom-right-radius:0%;border-bottom-left-radius:0%;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:20px;margin-right:20px;margin-bottom:0px;margin-left:20px;background:transparent;border-style:solid;border-color:#000000;box-shadow:0px 0px 0px 0px #ffffff;width:auto;max-width:100%;position:relative;z-index:0"> <div class="toledo-te-content toledo-TextElement--content" style="overflow-wrap:break-word;color:#fff;font-family: 'PT Sans',sans-serif;;font-weight:500;font-size:16px;text-transform:none;text-decoration:none;line-height:1.2;letter-spacing:0;font-style:normal;text-align:left"> <p style="text-align: center; font-size: 26px; margin-bottom: 16px;"> We use a <strong>specific</strong> copywriting formula to convert new shoppers to a site. </p> <p style="text-align: center; margin-bottom: 12px;"> <span style="color: rgb(255,255,255);font-size: 16px;font-family: 'PT Sans',sans-serif;;">Each week we'll email you an example to your inbox. Interested?</span> </p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="Row__StyledRow-sc-3p43ya-0 kSOuyC toledo-row toledo-row-3 Row om-row"> <div class="toledo-row-content Row__content"> <div class="toledo-row-inner" style="display:flex;width:100%;flex-direction:inherit;align-items:flex-start;background:transparent;border-style:solid;border-color:#000000;border-top-left-radius:0%;border-top-right-radius:0%;border-bottom-right-radius:0%;border-bottom-left-radius:0%;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;box-shadow:0px 0px 0px 0px #ffffff;max-width:100%;z-index:0"> <div class="toledo-column toledo-col-1 Column om-column" style="display:inline-block;width:100%"> <div class="toledo-col-content Column__content" style="height:100%"> <div class="toledo-col-inner" style="align-items:flex-start;background:transparent;border-style:solid;border-color:#000000;border-top-left-radius:0%;border-top-right-radius:0%;border-bottom-right-radius:0%;border-bottom-left-radius:0%;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;margin-right:0px;margin-bottom:0px;margin-left:0px;box-shadow:0px 0px 0px 0px #ffffff;max-width:100%;z-index:0;height:100%"> <div class="toledo-element toledo-ele-2 Element om-element"> <div class="toledo-ele-content Element__content"> <div class="toledo-be-wrapper toledo-ButtonElement--wrapper " id="toledo-ButtonElement--wrapper--QnInJFIU4DT8P7IbAxbq" style="text-align:left;border-top-left-radius:0%;border-top-right-radius:0%;border-bottom-right-radius:0%;border-bottom-left-radius:0%;border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0;padding-top:5px;padding-right:5px;padding-bottom:5px;padding-left:5px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;background:transparent;border-style:solid;border-color:#000000;box-shadow:0px 0px 0px 0px #ffffff;width:auto;max-width:100%;position:relative;z-index:0"> <div class="toledo-be-content toledo-ButtonElement--content"> <button id="toledo-ButtonElement--QnInJFIU4DT8P7IbAxbq" name="toledo-button--QnInJFIU4DT8P7IbAxbq" class="StyledIconButtonElement-sc-114x20d-0 boMxjc toledo-field-button" title=" No Thanks" value=" No Thanks" aria-live="polite" type="button" tabindex="0" style="color: #fff !important;font-size: 16px !important;">No Thanks</button> </div> </div> </div> </div> <br> <div class="toledo-element toledo-ele-1 Element om-element"> <div class="toledo-ele-content Element__content"> <div class="toledo-fe-wrapper toledo-FieldsElement--wrapper FieldsElement--vertical " id="toledo-FieldsElement--wrapper--bEVMFUnNpj01R289MUSW" style="border-top-left-radius:0%;border-top-right-radius:0%;border-bottom-right-radius:0%;border-bottom-left-radius:0%;border-top-width:0;border-right-width:0;border-bottom-width:0;border-left-width:0;padding-top:0%;padding-right:12%;padding-bottom:0%;padding-left:12%;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;background:transparent;border-style:solid;border-color:#000000;box-shadow:0px 0px 0px 0px #ffffff;width:auto;max-width:100%;position:relative;z-index:0"> <div class="toledo-fe-content toledo-FieldsElement--content" style="display:block;flex-wrap:wrap;position:relative" data-recaptcha-enabled="true" data-error-style="{"color":"#aa6463","fontFamily":"Arial","fontWeight":600,"fontSize":"14px","textTransform":"none","textDecoration":"none","lineHeight":"20px","letterSpacing":"0","fontStyle":"normal","marginTop":"0px","marginRight":"0px","marginLeft":"0px","marginBottom":"10px","textAlign":"left","paddingTop":"12px","paddingRight":"12px","paddingBottom":"12px","paddingLeft":"12px","borderRadius":"3px","background":"#ffefef","borderTopWidth":"2px","borderRightWidth":"2px","borderBottomWidth":"2px","borderLeftWidth":"2px","borderStyle":"solid","borderColor":"#f99","width":"100%","borderBottomLeftRadius":"0px","borderBottomRightRadius":"0px","borderTopLeftRadius":"0px","borderTopRightRadius":"0px"}"> <span class="VisuallyHidden__Wrapper-sc-1t41di1-0 ilhvcZ"><input data-hj-allow type="text" aria-hidden="true" aria-label="For internal use only" id="toledo-field-comments" name="toledo-comments" class="toledo-field-comments" placeholder="" autocomplete="off" value=""></span> <label for="toledo-field-name" class="FieldsElement__LabelElement-uzeler-1 jOIiqJ">Name</label><input data-hj-allow type="text" id="toledo-field-name" name="toledo-name" class="FieldsElement__InputElement-uzeler-0 blqrKb toledo-field-name" placeholder="First name..." style="border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;padding-top:15px;padding-right:12px;padding-bottom:15px;padding-left:12px;color:#484848;font-family: 'PT Sans',sans-serif;;font-weight:400;font-size:20px;text-transform:none;text-decoration:none;line-height:1;letter-spacing:0;font-style:normal;background:#ffffff;box-shadow:none;border-style:none;border-color:rgba(0,0,0,.35);display:block;max-width:100%;width:100%" tabindex="0" required="" data-name="Name" data-error="The Name field is required." aria-label="Name" autocomplete="on" value="" aria-live="polite"> <label for="toledo-field-email" class="FieldsElement__LabelElement-uzeler-1 jOIiqJ"></label><input data-hj-allow type="email" id="toledo-field-email" name="toledo-email" class="FieldsElement__InputElement-uzeler-0 blqrKb toledo-field-email" placeholder="Email..." style="border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;padding-top:15px;padding-right:12px;padding-bottom:15px;padding-left:12px;color:#484848;font-family: 'PT Sans',sans-serif;;font-weight:400;font-size:20px;text-transform:none;text-decoration:none;line-height:1;letter-spacing:0;font-style:normal;background:#ffffff;box-shadow:none;border-style:none;border-color:rgba(0,0,0,.35);display:block;max-width:100%;width:100%" aria-live="polite" tabindex="0" required="" data-name="Email Address" data-error="The Email field is required." autocomplete="on" value=""> <div id="toledo-FieldsElementButtonWrapper--bEVMFUnNpj01R289MUSW" class="toledo-feb-wrapper toledo-ButtonElement--wrapper" style="text-align:left"> <div class="toledo-feb-content toledo-ButtonElement--content"> <button id="toledo-FieldsElementButton--bEVMFUnNpj01R289MUSW" name="toledo-submit" class="StyledIconButtonElement-sc-114x20d-0 FieldsElementButton__InputElement-eeqzeo-0 cCQVmI toledo-field-submit" title="Submit" value="Submit" aria-live="polite" type="submit" tabindex="0">Let's Go</button> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="om-nkf06pfm4j4qq7elntdt-CustomJS" style="display:none"></div> </div> </div> </div> </div> </div> <style data-styled="true" data-styled-version="5.1.1"> #optin-monster-mobile-blog-step-1 .toledo-c-content:has(input:focus) :is(img, p, [title=" No Thanks"]) { display: none !important; } .boMxjc { background: transparent !important; border-bottom-left-radius: 0 !important; border-bottom-right-radius: 0 !important; border-bottom-width: 0 !important; border-color: rgba(0,0,0,.35) !important; border-left-width: 0 !important; border-right-width: 0 !important; border-style: none !important; border-top-left-radius: 0 !important; border-top-right-radius: 0 !important; border-top-width: 0 !important; box-shadow: 0 0 0 0 #ffffff !important; color: rgba(255,255,255,0.84) !important; font-family: 'PT Sans',sans-serif; font-size: 14px !important; font-weight: 400 !important; -webkit-letter-spacing: 0 !important; -moz-letter-spacing: 0 !important; -ms-letter-spacing: 0 !important; letter-spacing: 0 !important; line-height: 1 !important; max-width: 100% !important; padding: 0 !important; text-transform: none !important; -webkit-text-decoration: underline !important; text-decoration: underline !important; font-style: normal !important; width: 100% !important; cursor: pointer; } /*!sc*/ .boMxjc.withIcon { display: -webkit-inline-box; display: -webkit-inline-flex; display: -ms-inline-flexbox; display: inline-flex; -webkit-box-pack: center; -webkit-justify-content: center; -ms-flex-pack: center; justify-content: center; -webkit-align-items: center; -webkit-box-align: center; -ms-flex-align: center; align-items: center; -ms-flex-direction: row; -webkit-flex-direction: row; -ms-flex-direction: row; flex-direction: row; } /*!sc*/ .boMxjc.withIcon.is-editing-hover, .boMxjc.withIcon:focus, .boMxjc.withIcon:hover { -ms-flex-direction: row; -webkit-flex-direction: row; -ms-flex-direction: row; flex-direction: row; } /*!sc*/ .boMxjc .toledo-icon--QnInJFIU4DT8P7IbAxbq { color: rgba(255,255,255,0.84) !important; margin-right: NaNpx !important; } /*!sc*/ .boMxjc .toledo-hover-icon--QnInJFIU4DT8P7IbAxbq { display: none !important; color: #ffffff !important; margin-right: NaNpx !important; } /*!sc*/ .boMxjc.is-editing-hover, .boMxjc:focus, .boMxjc:hover { background: transparent !important; box-shadow: 0 0 0 0 #ffffff !important; color: #ffffff !important; font-family: 'PT Sans',sans-serif; font-size: 14px !important; font-weight: 400 !important; -webkit-letter-spacing: 0 !important; -moz-letter-spacing: 0 !important; -ms-letter-spacing: 0 !important; letter-spacing: 0 !important; line-height: 1 !important; text-transform: none !important; -webkit-text-decoration: underline !important; text-decoration: underline !important; font-style: normal !important; border-bottom-left-radius: 0 !important; border-bottom-right-radius: 0 !important; border-bottom-width: 0 !important; border-color: rgba(0,0,0,.35) !important; border-left-width: 0 !important; border-right-width: 0 !important; border-style: none !important; border-top-left-radius: 0 !important; border-top-right-radius: 0 !important; border-top-width: 0 !important; } /*!sc*/ .boMxjc.is-editing-hover .toledo-hover-icon--QnInJFIU4DT8P7IbAxbq, .boMxjc:focus .toledo-hover-icon--QnInJFIU4DT8P7IbAxbq, 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line-height: 1; padding: 10px 10px 10px 20px; width: 100%; } /*!sc*/ .ccRSXc .ModalV2__Content--header-close { color: #9fb5da; cursor: pointer; display: -webkit-box; display: -webkit-flex; display: -ms-flexbox; display: flex; padding: 10px; } /*!sc*/ .ccRSXc .ModalV2__Content--content { height: 100%; overflow: auto; padding: 0 50px 50px; width: 100%; } /*!sc*/ .ccRSXc .ModalV2__Content { background-color: #fff; border-radius: 4px; border: none; box-shadow: 0 0 18px 6px rgba(35,48,70,0.25); display: -webkit-box; display: -webkit-flex; display: -ms-flexbox; display: flex; -webkit-flex-direction: column; -ms-flex-direction: column; flex-direction: column; max-width: 650px; outline: none; overflow: auto; width: 100%; } /*!sc*/ .ccRSXc .ModalV2__Content p { line-height: 1.4; } /*!sc*/ .ccRSXc .ModalV2__Content p a { color: #0d82df; font-weight: bold; -webkit-text-decoration: underline; text-decoration: underline; } /*!sc*/ .ccRSXc .ModalV2__Overlay { -webkit-align-items: center; -webkit-box-align: center; -ms-flex-align: center; align-items: center; background-color: rgba(255,255,255,0.8); bottom: 0; display: -webkit-box; display: -webkit-flex; display: -ms-flexbox; display: flex; -webkit-box-pack: center; -webkit-justify-content: center; -ms-flex-pack: center; justify-content: center; left: 0; position: fixed; right: 0; top: 0; z-index: 1010; } /*!sc*/ data-styled.g83[id="ModalV2__StyledModal-sc-1yn120z-0"] { content: "ccRSXc,"; } /*!sc*/ .gMyobI * { box-sizing: border-box; } /*!sc*/ .gMyobI .ModalV2__Content--header { height: 60px; padding: 20px 40px; -webkit-box-pack: justify; -webkit-justify-content: space-between; -ms-flex-pack: justify; justify-content: space-between; } /*!sc*/ .gMyobI .ModalV2__Content--header-content { font-size: 20px; font-weight: 700; display: -webkit-box; display: -webkit-flex; display: -ms-flexbox; display: flex; } /*!sc*/ .gMyobI .ModalV2__Content--header-content svg { margin-right: 8px; } /*!sc*/ .gMyobI .ModalV2__Content--header-close { background-color: transparent; border: none; padding: 0; } /*!sc*/ .gMyobI .ModalV2__Content--header-close svg { width: 14px; height: 14px; } /*!sc*/ .gMyobI .ModalV2__Content--content { padding: 20px 40px; } /*!sc*/ .gMyobI .ModalV2__Content { max-width: 570px; max-height: 80%; } /*!sc*/ data-styled.g84[id="Modal__StyledModal-sc-1vmqztf-0"] { content: "gMyobI,"; } /*!sc*/ .lpoqEL * { box-sizing: border-box; } /*!sc*/ .lpoqEL .ModalV2__Content--header { height: 40px; padding: 20px 20px 10px; -webkit-box-pack: end; -webkit-justify-content: flex-end; -ms-flex-pack: end; justify-content: flex-end; } /*!sc*/ .lpoqEL .ModalV2__Content--header-close { background-color: transparent; border: none; padding: 0; } /*!sc*/ .lpoqEL .ModalV2__Content--header-close svg { width: 14px; height: 14px; } /*!sc*/ .lpoqEL .ModalV2__Content--content { padding: 0 60px 40px; } /*!sc*/ .lpoqEL .ModalV2__Content { max-height: 80%; max-width: 570px; min-width: 500px; width: 570px; } /*!sc*/ data-styled.g85[id="WhiteModal__StyledModal-sc-147xomf-0"] { content: "lpoqEL,"; } /*!sc*/ .cCQVmI { background: #f2d147 !important; border-bottom-left-radius: 0 !important; border-bottom-right-radius: 0 !important; border-bottom-width: 0 !important; border-color: rgba(0,0,0,.35) !important; border-left-width: 0 !important; border-right-width: 0 !important; border-style: none !important; border-top-left-radius: 0 !important; border-top-right-radius: 0 !important; border-top-width: 0 !important; box-shadow: 0 0 0 0 #ffffff !important; color: #000000 !important; font-family: 'PT Sans',sans-serif; font-size: 16px !important; font-weight: 600 !important; -webkit-letter-spacing: 0 !important; -moz-letter-spacing: 0 !important; -ms-letter-spacing: 0 !important; letter-spacing: 0 !important; line-height: 1 !important; margin: 0 !important; max-width: 100% !important; padding: 12px 12px !important; text-transform: none !important; -webkit-text-decoration: none !important; text-decoration: none !important; font-style: normal !important; width: 100% !important; cursor: pointer; } /*!sc*/ .cCQVmI.withIcon { display: -webkit-inline-box; display: -webkit-inline-flex; display: -ms-inline-flexbox; display: inline-flex; -webkit-box-pack: center; -webkit-justify-content: center; -ms-flex-pack: center; justify-content: center; -webkit-align-items: center; -webkit-box-align: center; -ms-flex-align: center; align-items: center; -ms-flex-direction: row; -webkit-flex-direction: row; -ms-flex-direction: row; flex-direction: row; } /*!sc*/ .cCQVmI.withIcon.is-editing-hover, .cCQVmI.withIcon:focus, .cCQVmI.withIcon:hover { -ms-flex-direction: row; -webkit-flex-direction: row; -ms-flex-direction: row; flex-direction: row; } /*!sc*/ .cCQVmI .toledo-submit-icon--bEVMFUnNpj01R289MUSW { color: #000000 !important; margin-right: NaNpx !important; } /*!sc*/ .cCQVmI .toledo-hover-submit-icon--bEVMFUnNpj01R289MUSW { display: none !important; color: #ffffff !important; 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scale(1); transform: scale(1); } } /*!sc*/ @keyframes scale { from { -webkit-transform: scale(0); -ms-transform: scale(0); transform: scale(0); } to { -webkit-transform: scale(1); -ms-transform: scale(1); transform: scale(1); } } /*!sc*/ @-webkit-keyframes opacity { from { opacity: 1; } to { opacity: 0; } } /*!sc*/ @keyframes opacity { from { opacity: 1; } to { opacity: 0; } } /*!sc*/ .cCQVmI.optin-loader:after, .cCQVmI.optin-loader:before { content: ''; position: absolute; border-width: 2px; border-style: solid; border-radius: 50%; border-color: #60656f; width: 26px; height: 26px; left: 50%; margin-left: -13px; top: 50%; margin-top: -13px; opacity: 0; -webkit-animation: scale 1.8s cubic-bezier(0.165,0.84,0.44,1), opacity 1.8s cubic-bezier(0.3,0.61,0.355,1); animation: scale 1.8s cubic-bezier(0.165,0.84,0.44,1), opacity 1.8s cubic-bezier(0.3,0.61,0.355,1); -webkit-animation-iteration-count: infinite; animation-iteration-count: infinite; } /*!sc*/ .cCQVmI.optin-loader:after { -webkit-animation-delay: 0.9s; animation-delay: 0.9s; } /*!sc*/ data-styled.g308[id="FieldsElementButton__InputElement-eeqzeo-0"] { content: "cCQVmI,"; } /*!sc*/ .blqrKb::-webkit-input-placeholder { color: #b1bacb; } /*!sc*/ .blqrKb::-moz-placeholder { color: #b1bacb; } /*!sc*/ .blqrKb:-ms-input-placeholder { color: #b1bacb; } /*!sc*/ .blqrKb::placeholder { color: #b1bacb; } /*!sc*/ .blqrKb:focus::-webkit-input-placeholder { color: #b1bacb; } /*!sc*/ .blqrKb:focus::-moz-placeholder { color: #b1bacb; } /*!sc*/ .blqrKb:focus:-ms-input-placeholder { color: #b1bacb; } /*!sc*/ .blqrKb:focus::placeholder { color: #b1bacb; } /*!sc*/ data-styled.g309[id="FieldsElement__InputElement-uzeler-0"] { content: "blqrKb,"; } /*!sc*/ .jOIiqJ { border: 0; -webkit-clip: rect(0 0 0 0); clip: rect(0 0 0 0); height: 1px; margin: -1px; overflow: hidden; padding: 0; position: absolute; width: 1px; } /*!sc*/ data-styled.g310[id="FieldsElement__LabelElement-uzeler-1"] { content: "jOIiqJ,"; } /*!sc*/ .kSOuyC { position: relative; } /*!sc*/ .kSOuyC .Row__content { display: -webkit-box; display: -webkit-flex; display: -ms-flexbox; display: flex; } /*!sc*/ data-styled.g509[id="Row__StyledRow-sc-3p43ya-0"] { content: "kSOuyC,"; } /*!sc*/ </style> </div> <div id="optin-monster-mobile-blog-step-2" class="fc-hide toledo-campaign Campaign CampaignType--popup Campaign--css" style="border: 0px; float: none; letter-spacing: normal; outline: none; text-decoration: none; text-indent: 0px; text-shadow: none; text-transform: none; visibility: visible; line-height: 1; font-family: 'PT Sans',sans-serif;; box-shadow: none; -webkit-font-smoothing: antialiased; appearance: none; position: fixed; z-index: 888888888; inset: 0px; zoom: 1; width: 100%; height: 100%; margin: 0px; padding: 0px; overflow: hidden auto; background: rgb(0, 0, 0); opacity: 1;"> <button class="CloseButton__ButtonElement-sc-79mh24-0 hhaWQF losangeles-CloseButton losangeles-close losangeles-ClosePosition--top-right" style="top:0;right:0;bottom:auto;left:auto" title="Close"> <svg viewBox="0 0 1792 1792" style="display:block;height:24px;width:24px"> <path d="M1490 1322q0 40-28 68l-136 136q-28 28-68 28t-68-28l-294-294-294 294q-28 28-68 28t-68-28l-136-136q-28-28-28-68t28-68l294-294-294-294q-28-28-28-68t28-68l136-136q28-28 68-28t68 28l294 294 294-294q28-28 68-28t68 28l136 136q28 28 28 68t-28 68l-294 294 294 294q28 28 28 68z"></path> </svg> </button> <style> #optin-monster-mobile-blog-step-2 .losangeles-ClosePosition--top-right { top: 0; position: absolute; fill: #F2D147 !important; } </style> <div id="om-nkf06pfm4j4qq7elntdt-optin" class="toledo-c-canvas Campaign__canvas" style="width: 100%; max-width: 700px; position: absolute; display: block; left: 0px; margin-bottom: 0px; transition: top 0.2s ease 0s, left 0.2s ease 0s, margin-bottom 0.2s ease 0s;" role="dialog" aria-live="polite"> <div class="toledo-c-wrapper Campaign__innerWrapper" style="outline:none;position:relative" tabindex="0"> <div class="toledo-c-alpha Campaign__alphaLayer" style="background:rgba(255, 255,255,0);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;border-color:#b1bacb;border-style:none;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;box-shadow:0px 0px 0px 0px #ffffff;position:relative"> <div class="toledo-c-bravo Campaign__bravoLayer"> <div class="toledo-c-content Campaign__content" style="position:relative;width:100%;padding-top:0.0001em;padding-right:0.0001em;padding-left:0.0001em;padding-bottom:50px;background:none"> <div class="Row__StyledRow-sc-3p43ya-0 kSOuyC toledo-row toledo-row-1 Row om-row"> <div class="toledo-row-content Row__content"> <div class="toledo-row-inner" style="display:flex;width:100%;flex-direction:inherit;align-items:flex-start;background:transparent;border-style:solid;border-color:#000000;border-top-left-radius:0%;border-top-right-radius:0%;border-bottom-right-radius:0%;border-bottom-left-radius:0%;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;box-shadow:0px 0px 0px 0px #ffffff;max-width:100%;z-index:0"> <div class="toledo-column toledo-col-1 Column om-column" style="display:inline-block;width:100%"> <div class="toledo-col-content Column__content" style="height:100%"> <div class="toledo-col-inner" style="align-items:flex-start;background:transparent;border-style:solid;border-color:#000000;border-top-left-radius:0%;border-top-right-radius:0%;border-bottom-right-radius:0%;border-bottom-left-radius:0%;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;box-shadow:0px 0px 0px 0px #ffffff;max-width:100%;z-index:0;height:100%"> <div class="toledo-element toledo-ele-1 Element om-element"> <div class="toledo-ele-content Element__content"> <div class="toledo-se-wrapper toledo-SpacerElement--wrapper " id="toledo-SpacerElement--wrapper--I7VfArTbtd2pVHP76EfK"> <div class="toledo-se-content toledo-SpacerElement--content" style="border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;background:transparent;border-style:solid;border-color:#000000;box-shadow:none;width:auto;max-width:100%;position:relative;z-index:0;height:50px"></div> </div> </div> </div> <div class="toledo-element toledo-ele-2 Element om-element"> <div class="toledo-ele-content Element__content"> <div class="toledo-te-wrapper toledo-TextElement--wrapper " id="toledo-TextElement--wrapper--Oy2Cg3bU3Lx2JmMYUWHN" style="border-top-left-radius:0%;border-top-right-radius:0%;border-bottom-right-radius:0%;border-bottom-left-radius:0%;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;background:transparent;border-style:solid;border-color:#000000;box-shadow:0px 0px 0px 0px #ffffff;width:auto;max-width:100%;position:relative;z-index:0"> <div class="toledo-te-content toledo-TextElement--content" style="overflow-wrap:break-word;color:#000000;font-family: 'PT Sans',sans-serif;;font-weight:700;font-size:16px;text-transform:none;text-decoration:none;line-height:1;letter-spacing:0;font-style:normal;text-align:left"> <p style="text-align: left; margin-left: 40px;"> <span style="color: #ffffff;font-size: 28px;font-family: 'PT Sans',sans-serif;;">See you Monday!</span> </p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="Row__StyledRow-sc-3p43ya-0 kSOuyC toledo-row toledo-row-2 Row om-row"> <div class="toledo-row-content Row__content"> <div class="toledo-row-inner" style="display:flex;width:100%;flex-direction:inherit;align-items:flex-start;background:transparent;border-style:solid;border-color:#000000;border-top-left-radius:0%;border-top-right-radius:0%;border-bottom-right-radius:0%;border-bottom-left-radius:0%;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;box-shadow:0px 0px 0px 0px #ffffff;max-width:100%;z-index:0"> <div class="toledo-column toledo-col-1 Column om-column" style="display:inline-block;width:100%"> <div class="toledo-col-content Column__content" style="height:100%"> <div class="toledo-col-inner" style="align-items:flex-start;background:transparent;border-style:solid;border-color:#000000;border-top-left-radius:0%;border-top-right-radius:0%;border-bottom-right-radius:0%;border-bottom-left-radius:0%;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;box-shadow:0px 0px 0px 0px #ffffff;max-width:100%;z-index:0;height:100%"> <div class="toledo-element toledo-ele-1 Element om-element"> <div class="toledo-ele-content Element__content"> <div class="toledo-te-wrapper toledo-TextElement--wrapper " id="toledo-TextElement--wrapper--yguSlYcdinSdTozV9b6y" style="border-top-left-radius:0%;border-top-right-radius:0%;border-bottom-right-radius:0%;border-bottom-left-radius:0%;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:20px;margin-right:20px;margin-bottom:0px;margin-left:20px;background:transparent;border-style:solid;border-color:#000000;box-shadow:0px 0px 0px 0px #ffffff;width:auto;max-width:100%;position:relative;z-index:0"> <div class="toledo-te-content toledo-TextElement--content" style="overflow-wrap:break-word;color:#000000;font-family: 'PT Sans',sans-serif;;font-weight:500;font-size:16px;text-transform:none;text-decoration:none;line-height:1.2;letter-spacing:0;font-style:normal;text-align:left"> <p style="margin-left: 20px;"> <span style="color: rgb(255,255,255);font-size: 20px;font-family: 'PT Sans',sans-serif;;">Check your inbox to confirm your subscription. Next stop, higher conversions.</span><br><br></p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <script> (function () { async function subscribe({title, text, email, name}) {} let mobilePageVisits = 0; if (localStorage.getItem("page-visits-optin-monster-mobile-blog")) { mobilePageVisits = parseInt(localStorage.getItem("page-visits-optin-monster-mobile-blog")); } localStorage.setItem("page-visits-optin-monster-mobile-blog", mobilePageVisits + 1); const showThisForm = () => { const isMobileDevice = /Android|webOS|iPhone|iPad|iPod|BlackBerry|IEMobile|Opera Mini/i.test(navigator.userAgent); const isMobile = window.innerWidth <= 768; return document .location .href .includes("blog") && mobilePageVisits >= 3 && isMobile && !localStorage.getItem("optin-monster-mobile-blog-closed") && isMobileDevice; }; const step1 = document.querySelector(`#optin-monster-mobile-blog-step-1`); const step1CloseButton = step1.querySelector(`[value=" No Thanks"]`); // Show form? if (showThisForm()) { step1 .classList .remove("fc-hide"); } const closeStep1 = () => { step1 .classList .add("fc-hide"); localStorage.setItem("optin-monster-mobile-blog-closed", true); } const openStep2 = () => { step1 .classList .add("fc-hide"); step2 .classList .remove("fc-hide"); } step1CloseButton.addEventListener("click", closeStep1); step1 .querySelector(".optin-monster-close") .addEventListener("click", closeStep1); const step2 = document.querySelector(`#optin-monster-mobile-blog-step-2`); const step2CloseButton = step2.querySelector(`[title="Close"]`); const nameField = step1.querySelector(`#toledo-field-name`); const emailField = step1.querySelector(`#toledo-field-email`); const submitButton = step1.querySelector(`[type="submit"]`); const closeStep2 = () => { step2 .classList .add("fc-hide"); localStorage.setItem("optin-monster-desktop-blog-closed", true); } step2CloseButton.addEventListener("click", closeStep2); function addFormError(error) { const existingError = document.getElementById("optin-monster-error"); if (existingError) existingError.remove(); const output = `<div id="optin-monster-error" style="color: red; margin-top: 4px;">${error}</div>`; submitButton.insertAdjacentHTML("afterEnd", output) }; function submitOptinMonsterForm() { console.log("Submitting...") const name = nameField.value; const email = emailField.value; if (!name) { return addFormError("Name Field is Required"); } if (!email) { return addFormError("Email Field is Required"); } if (!email.includes("@") || !email.split("@")[1].includes(".")) { return addFormError("Please provide a valid email"); } subscribe({title: "OptinMonster Blog Subscribe", text: `Someone just subscribed on the website\n\nname: ${name}\nemail: ${email}\nlocation: ${window.location.href}`, email, name}); openStep2(); } submitButton.addEventListener("click", submitOptinMonsterForm); })(); </script> </body> </html>