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.elementor-motion-effects-layer{background-color:var( --e-global-color-secondary );}.elementor-theme-builder-content-area{height:400px;}.elementor-location-header:before, .elementor-location-footer:before{content:"";display:table;clear:both;}@media(max-width:1024px){.elementor-23301 .elementor-element.elementor-element-04e8880{--gap:30px 30px;--row-gap:30px;--column-gap:30px;--padding-top:30px;--padding-bottom:30px;--padding-left:20px;--padding-right:20px;}.elementor-23301 .elementor-element.elementor-element-5241598{--gap:20px 20px;--row-gap:20px;--column-gap:20px;}.elementor-23301 .elementor-element.elementor-element-c088e4b > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-23301 .elementor-element.elementor-element-7db26f9 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-23301 .elementor-element.elementor-element-815a2da{--justify-content:center;}.elementor-23301 .elementor-element.elementor-element-815a2da.e-con{--order:-99999 /* order start hack 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.elementor-element.elementor-element-7db26f9 > .elementor-widget-container{margin:10px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-23301 .elementor-element.elementor-element-7db26f9{text-align:center;}.elementor-23301 .elementor-element.elementor-element-815a2da.e-con{--order:-99999 /* order start hack */;}.elementor-23301 .elementor-element.elementor-element-8d31b92 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-23301 .elementor-element.elementor-element-8d31b92{text-align:center;}.elementor-23301 .elementor-element.elementor-element-8d31b92 img{width:51%;}.elementor-23301 .elementor-element.elementor-element-3a050b4{--padding-top:0px;--padding-bottom:10px;--padding-left:20px;--padding-right:20px;}.elementor-23301 .elementor-element.elementor-element-0450b27{text-align:center;}.elementor-23301 .elementor-element.elementor-element-65b4a9b1 .elementor-nav-menu--main > .elementor-nav-menu > li > .elementor-nav-menu--dropdown, .elementor-23301 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.elementor-container{max-width:1000px;}.elementor-13123 .elementor-element.elementor-element-bf8bf28{transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;}.elementor-13123 .elementor-element.elementor-element-bf8bf28 > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-13123 .elementor-element.elementor-element-40cfb20 > .elementor-container{max-width:1000px;}.elementor-13123 .elementor-element.elementor-element-40cfb20{margin-top:20px;margin-bottom:0px;}.elementor-13123 .elementor-element.elementor-element-88e73ed > .elementor-widget-container{padding:0px 0px 0px 2px;}.elementor-13123 .elementor-element.elementor-element-88e73ed .elementor-icon-list-icon{width:14px;}.elementor-13123 .elementor-element.elementor-element-88e73ed .elementor-icon-list-icon i{font-size:14px;}.elementor-13123 .elementor-element.elementor-element-88e73ed .elementor-icon-list-icon svg{--e-icon-list-icon-size:14px;}.elementor-13123 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.elementor-author-box__bio{font-size:13px;}.elementor-13123 .elementor-element.elementor-element-75da46d{--alignment:left;--grid-side-margin:10px;--grid-column-gap:10px;--grid-row-gap:7px;--grid-bottom-margin:7px;}.elementor-13123 .elementor-element.elementor-element-75da46d > .elementor-widget-container{padding:3px 30px 0px 30px;}.elementor-13123 .elementor-element.elementor-element-75da46d .elementor-share-btn{font-size:calc(1px * 10);border-width:2px;}.elementor-13123 .elementor-element.elementor-element-75da46d .elementor-share-btn__icon{--e-share-buttons-icon-size:2.3em;}.elementor-13123 .elementor-element.elementor-element-8df582a > .elementor-container{max-width:1000px;}.elementor-13123 .elementor-element.elementor-element-8df582a{margin-top:20px;margin-bottom:0px;}.elementor-13123 .elementor-element.elementor-element-1e10944 span.post-navigation__prev--label{color:#FF6363;}.elementor-13123 .elementor-element.elementor-element-1e10944 span.post-navigation__next--label{color:#FF6363;}.elementor-13123 .elementor-element.elementor-element-1e10944 span.post-navigation__prev--label, .elementor-13123 .elementor-element.elementor-element-1e10944 span.post-navigation__next--label{font-size:13px;}.elementor-13123 .elementor-element.elementor-element-1e10944 span.post-navigation__prev--title, .elementor-13123 .elementor-element.elementor-element-1e10944 span.post-navigation__next--title{font-size:12px;}.elementor-13123 .elementor-element.elementor-element-1e10944 .post-navigation__arrow-wrapper{color:#FF6363;}@media(max-width:1024px){ .elementor-13123 .elementor-element.elementor-element-75da46d{--grid-side-margin:10px;--grid-column-gap:10px;--grid-row-gap:7px;--grid-bottom-margin:7px;}}@media(max-width:767px){.elementor-13123 .elementor-element.elementor-element-176b4b2 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-13123 .elementor-element.elementor-element-176b4b2 .elementor-heading-title{font-size:35px;}.elementor-13123 .elementor-element.elementor-element-5c8cf84 > .elementor-widget-container{margin:15px 0px 0px 0px;}.elementor-13123 .elementor-element.elementor-element-ddc931b > .elementor-widget-container{margin:0px 0px 0px 0px;padding:5px 5px 20px 5px;}.elementor-13123 .elementor-element.elementor-element-75da46d > .elementor-widget-container{padding:5px 5px 5px 5px;} .elementor-13123 .elementor-element.elementor-element-75da46d{--grid-side-margin:10px;--grid-column-gap:10px;--grid-row-gap:7px;--grid-bottom-margin:7px;}}@media(min-width:768px){.elementor-13123 .elementor-element.elementor-element-1a3d646{width:66.3%;}.elementor-13123 .elementor-element.elementor-element-3bf1769{width:33.65%;}} .elementor-13123 .elementor-element.elementor-element-783b5b8:not(.elementor-motion-effects-element-type-background), .elementor-13123 .elementor-element.elementor-element-783b5b8 > .elementor-motion-effects-container > 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.elementor-heading-title{font-family:"Kindred Self Modern", Sans-serif;color:#FFFFFF;}.elementor-14385 .elementor-element.elementor-element-29080b0 > .elementor-widget-container{margin:020px 50px 0px 50px;}.elementor-14385 .elementor-element.elementor-element-29080b0{font-family:"Kindred Helvetice Neue", Sans-serif;}.elementor-14385 .elementor-element.elementor-element-a30d6d2 > .elementor-widget-container{margin:20px 50px 50px 50px;}.elementor-14385 .elementor-element.elementor-element-a30d6d2 .elementor-field-group{padding-right:calc( 10px/2 );padding-left:calc( 10px/2 );margin-bottom:9px;}.elementor-14385 .elementor-element.elementor-element-a30d6d2 .elementor-form-fields-wrapper{margin-left:calc( -10px/2 );margin-right:calc( -10px/2 );margin-bottom:-9px;}.elementor-14385 .elementor-element.elementor-element-a30d6d2 .elementor-field-group.recaptcha_v3-bottomleft, .elementor-14385 .elementor-element.elementor-element-a30d6d2 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tag-australasia-digital-marketing-2 tag-china-digital-marketing tag-japan-digital-marketing tag-korea-digital-marketing tag-southeast-asia-digital-marketing" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-783b5b8 invert elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="783b5b8" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4e91f4" data-id="d4e91f4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f9ed8db elementor-widget elementor-widget-spacer" data-id="f9ed8db" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-bf8bf28 elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bf8bf28" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac78713" data-id="ac78713" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-40cfb20 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="40cfb20" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23f78b8" data-id="23f78b8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-88e73ed elementor-widget elementor-widget-post-info" data-id="88e73ed" data-element_type="widget" data-widget_type="post-info.default"> <div class="elementor-widget-container"> <ul class="elementor-inline-items elementor-icon-list-items elementor-post-info"> <li class="elementor-icon-list-item elementor-repeater-item-7b9f69e elementor-inline-item" itemprop="about"> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms"> <span class="elementor-post-info__terms-list"> <span class="elementor-post-info__terms-list-item">Asian Marketing</span> </span> </span> </li> </ul> </div> </div> <div class="elementor-element elementor-element-176b4b2 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="176b4b2" data-element_type="widget" data-widget_type="theme-post-title.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">A Deep-Dive into APAC Digital Marketing Trends: Unique Landscapes of Japan, China, Korea, South East Asia, and Australasia in 2024</h1> </div> </div> <div class="elementor-element elementor-element-5c8cf84 elementor-widget elementor-widget-post-info" data-id="5c8cf84" data-element_type="widget" data-widget_type="post-info.default"> <div class="elementor-widget-container"> <ul class="elementor-inline-items elementor-icon-list-items elementor-post-info"> <li class="elementor-icon-list-item elementor-repeater-item-ea2e292 elementor-inline-item" itemprop="author"> <a href="https://kindred-society.com/author/admin/"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="far fa-user-circle"></i> </span> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author"> Fiona </span> </a> </li> <li class="elementor-icon-list-item elementor-repeater-item-8a6d65c elementor-inline-item" itemprop="datePublished"> <a href="https://kindred-society.com/2023/07/09/"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-calendar"></i> </span> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date"> <time>July 9, 2023</time> </span> </a> </li> <li class="elementor-icon-list-item elementor-repeater-item-e109e9e elementor-inline-item" itemprop="about"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-hashtag"></i> </span> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms"> <span class="elementor-post-info__terms-list"> <a href="https://kindred-society.com/tag/2024-digital-marketing-trends/" class="elementor-post-info__terms-list-item">2024 Digital Marketing Trends</a>, <a href="https://kindred-society.com/tag/apac-digital-marketing/" class="elementor-post-info__terms-list-item">APAC Digital Marketing</a>, <a href="https://kindred-society.com/tag/australasia-digital-marketing-2/" class="elementor-post-info__terms-list-item">Australasia Digital Marketing</a>, <a href="https://kindred-society.com/tag/china-digital-marketing/" class="elementor-post-info__terms-list-item">China Digital Marketing</a>, <a href="https://kindred-society.com/tag/japan-digital-marketing/" class="elementor-post-info__terms-list-item">Japan Digital Marketing</a>, <a href="https://kindred-society.com/tag/korea-digital-marketing/" class="elementor-post-info__terms-list-item">Korea Digital Marketing</a>, <a href="https://kindred-society.com/tag/southeast-asia-digital-marketing/" class="elementor-post-info__terms-list-item">Southeast Asia Digital Marketing</a> </span> </span> </li> </ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-cc42694 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cc42694" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1a3d646" data-id="1a3d646" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f8f04a5 elementor-widget elementor-widget-theme-post-content" data-id="f8f04a5" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <p>As we gear up to face the digital future, we’re taking a closer look at the unique hustle of the APAC region. </p> <p>In the IMF’s latest Economic Outlook for Asia Pacific the region is slated to fuel a whopping 70% of global economic growth in 2023, a massive leap from the past few years. </p> <p>With this upbeat tune setting the scene, we’re digging into the unique digital marketing dynamics of Japan, China, Korea, South East Asia, and Australasia. Fast forward to 2024, let’s explore what makes each of these regions unique.</p> <p><strong>Japan – Finesse Meets the Future</strong> </p> <p>Japanese digital marketing is akin to a delicate, finely tuned instrument. Expect 2024 to see further expansion of mobile-first strategies, with an emphasis on precision targeting and AI-driven analytics. Oh, and did we mention the rise of social media influencers and the world of virtual reality in engaging the tech-loving Japanese crowd? </p> <p><strong>China – It’s a Whole Different Digital Ball Game</strong> </p> <p>In Mainland China, local platforms call the shots. 2024 is going to see an uptick in social commerce sophistication, especially on the turf of WeChat and Douyin. The live-streaming sales and AI-fuelled consumer analytics are all set to turn up the volume.</p> <p><strong>Korea – The Trendsetting Titans</strong> </p> <p>South Korea, the digital trendsetter with its uber-connected citizens, is always game for something new. In 2024, immersive experiences are going big with augmented reality and 5G stepping up. Content marketing will evolve, injecting stories that seamlessly blends with the vibrancy of K-pop culture.</p> <p><strong>South East Asia – A Melting Pot of Digital Progress</strong></p> <p>As diverse as it is dynamic, the digital landscape of South East Asia is fuelled by youthful demographics and high mobile penetration. E-commerce is set to continue its explosive growth, with social commerce and influencer marketing gaining more traction. In 2024, localised content, vernacular languages, and mobile optimisation will be key.</p> <p><strong>Australia and New Zealand – Embracing the Future with Both Hands</strong> </p> <p>The digital marketing scenes in Australia and New Zealand are increasingly looking to the future, embracing technological advancements with open arms. In 2024, we forecast a rise in personalised marketing, driven by data and AI. Sustainability and authenticity are also expected to be integral to brand narratives, resonating with the region’s conscious consumers.</p> <p>Each of these regions presents its own unique digital landscape, each differing vastly in their trends and approaches. But one thing’s for sure – they’re all set to break new ground in 2024. Strap yourselves in, fellow digital pathfinders, for it’s going to be quite a ride in Asia Pacific and beyond.</p> <p>Here at Kindred Society, we’re committed to keeping you up-to-date with insights that’ll help your brand shimmy its way through these evolving landscapes. We’re all about adding that human touch to the digital whirlwind, so let’s tackle these trends together and surf into the digital future. Stay tuned, it’s gonna be one heck of a ride!</p> </div> </div> <div class="elementor-element elementor-element-ddc931b elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box" data-id="ddc931b" data-element_type="widget" data-widget_type="author-box.default"> <div class="elementor-widget-container"> <div class="elementor-author-box"> <div class="elementor-author-box__avatar"> <img src="https://secure.gravatar.com/avatar/5d58396a395e84f1d065041fd22fb402?s=300&d=mm&r=g" alt="Picture of Fiona" loading="lazy"> </div> <div class="elementor-author-box__text"> <div > <h4 class="elementor-author-box__name"> Fiona </h4> </div> <div class="elementor-author-box__bio"> Fiona is the Managing Director of Kindred. 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