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</style><div class="EnhancedHero_mck-c-enhanced-hero__generic-items-wrapper__8_oCV EnhancedHero_mck-c-enhanced-hero__generic-items-wrapper--not-over-image__KTtr1 EnhancedHero_mck-c-enhanced-hero__text-align-v-centered__W9Vep mck-c-enhanced-hero__text-align-v-centered--with-breadcrumb EnhancedHero_mck-c-enhanced-hero__generic-items-wrapper-align-h-left__ObUXi EnhancedHero_mck-c-enhanced-hero__text-content__IUhpM mck-c-enhanced-hero__text-content--default-centered mck-c-enhanced-hero__text-content--default-centered-with-breadcrumb"><div class="mck-c-enhanced-hero-generic-items-wrapper-1e0ca14e-dde2-4c6c-a8c3-d37f57381c36"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start mdc-u-grid-col-span-12 GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-c-content-block--size-xxl___N8MW3_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><h1 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-u-ts-1"><div>Storytelling Analytics</div></h1><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Using big data and artificial intelligence to inform decision making across content value chains</div></div></div></div></div></div></div></div></div></div></div></div></div></div><div class="mck-o-container mck-o-container__area-c"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="mdc-u-grid mdc-u-grid-col-1 mdc-u-grid-gutter-xxs mck-o-container-universal-body"><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="FloatingHeroes" class="mck-c-module-wrapper"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="mdc-u-grid mdc-u-grid-col-md-12"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-c-content-block--align-center___KRLtu_8032924 mdc-u-grid-gutter-lg mdc-u-grid-col-md-end-12 mdc-u-grid-col-md-span-12"><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-4"><div class="mck-u-links-inline mdc-u-font-face-primary">Storytelling Analytics is McKinsey’s predictive micro-segmentation and content analytics capability that brings together a team of storytellers, data scientists, marketers, content industry experts, and software engineers to help clients at every stage of their storytelling journeys.</div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-general-up mck-c-module-wrapper" data-module-name="general-up"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-c-heading--title___5qyOB_8032924 mdc-u-align-center UpModule_mdc-c-heading--title__4XbMT"><div>HOW WE HELP CLIENTS</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start mdc-u-grid-col-md-2 mdc-u-grid-col-lg-3"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924"><span>Marketers</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Augment customer segmentations and data-driven marketing performance through network analytics that combine artificial intelligence, social, and proprietary customer data; enhance creative operations through automation and predictive analytics.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924"><span>Content creators and studios</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Identify new stories and content formats to produce while minimizing risk and cost; Deploy digital production and predictive content analytics to improve operations.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924"><span>Streamers and content buyers</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Use data and artificial intelligence to increase customer acquisition and retention and improve the profitability of content investments through content portfolio optimization.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924"><span>Publishers</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Optimize content selection and presentation for customers to improve the profitability of content creation, licensing and syndication.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924"><span>Social media and content distributors</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Enhance customer analytics with network graph and content micro-segmentation to accelerate value created from integrated content and distribution stacks.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924"><span>Advertising inventory owners</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Improve selling profitability with enhanced value propositions by combining network graph and storytelling analytics to reveal your consumers’ behaviors and preferences.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924"><span>Investors</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Identify growth hot spots in the content and marketing industries to stay ahead of the competition.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924"><span>Growth companies</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Identify expansion opportunities in new customer segments and business concepts with network graph analytics.</div></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="StandalonePromo" class="" data-module-name="section-hero"><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-c-heading--title___5qyOB_8032924 mdc-u-align-center UpModule_mdc-c-heading--title__4XbMT"><div>Our Approach</div></h2></div><div class="SectionHero_mck-c-section-hero__container__bKirQ"><style></style><div data-component="mdc-c-background-image" class="mdc-c-bg-image___GJdv1_8032924 background-image-524b8361-5a44-4a46-b3fa-978e6c6249fc-section-hero SectionHero_mck-c-section-hero__bg-image__Hcw1_"></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-two-up-small mck-c-module-wrapper" data-module-name="two-up-small"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start mdc-u-grid-col-md-2 mdc-u-grid-col-sm-1"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start mck-c-two-up-small__two-up-small-generic-item mck-c-two-up-small TwoUpSmall_mck-c-two-up-small--large__6LR8A GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-u-ts-6"><span>Custom analysis</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-8"><div class="mck-u-links-inline mck-c-generic-item__description">We leverage our vast data repository, analytical models trained on content and social data, and industry expertise to address your most critical content needs, working with your teams to customize a solution for you.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start mck-c-two-up-small__two-up-small-generic-item mck-c-two-up-small TwoUpSmall_mck-c-two-up-small--large__6LR8A GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-u-ts-6"><span>Capability building</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-8"><div class="mck-u-links-inline mck-c-generic-item__description">Our goal is to build your predictive content and network analytic capabilities. Achieving this goal often means building custom tools that can operate within your systems and training your content and analytics teams to ensure that impact is sustainable over time.</div></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-full-text-c mck-c-module-wrapper"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-c-heading--title___5qyOB_8032924 mdc-u-align-center UpModule_mdc-c-heading--title__4XbMT"><div>OUR CAPABILITIES</div></h2></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mck-c-full-text-c__content-block FullTextC_mck-c-full-text-c__content-block--module-center-aligned__qo8OU mdc-u-grid mdc-u-grid-gutter-xxl mdc-u-grid-col-sm-1 mdc-u-grid-col-md-4"><div class="mck-c-full-text-c__column mdc-u-grid-col-md-span-4"><div class="FullTextC_mck-c-full-text-c__text-content__3NKIh mck-u-links-inline mdc-o-content-body"><p><strong>Predictive content analytics</strong><br/> We use machine learning and artificial intelligence methods to forecast outcomes in content creation, marketing, distribution, and content portfolio optimization.</p> <p><strong>Network analytics</strong><br/> We combine multiple layers of social, viewing, engagement, story features, media, transaction, and economic data to cluster audiences and identify opportunities at the microsegment level.</p> <p><strong>R&D and prototyping</strong><br/> We provide access to advanced research from leading machine learning and artificial intelligence experts with deep experience in prototyping and deploying predictive content and network analytics.</p> <p><strong>Cloud infrastructure</strong><br/> We collect billions of session-level content datapoints with an automated ingestion and processing engine to enable faster insight generation through our partnerships with cloud platform providers.</p> <p><strong>Content workflow deployment</strong><br/> We build custom applications that integrate with existing content production and content marketing systems to facilitate sustainable, real-time decision making.</p></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-general-up mck-c-module-wrapper" data-module-name="general-up"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-c-heading--title___5qyOB_8032924 mdc-u-align-center UpModule_mdc-c-heading--title__4XbMT"><div>OUR DATA</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start mdc-u-grid-col-md-2 mdc-u-grid-col-lg-3"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><picture data-component="mdc-c-picture"><img alt="viewing engagement" src="/~/media/mckinsey/industries/technology%20media%20and%20telecommunications/how%20we%20help%20clients/storytelling%20analytics/viewing-engagement-thumb_1536x1536.png?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924"><span>Viewing and engagement</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Set-top box, streaming, syndicated viewing research, and content-based consumer behavioral data</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><picture data-component="mdc-c-picture"><img alt="story features" src="/~/media/mckinsey/industries/technology%20media%20and%20telecommunications/how%20we%20help%20clients/storytelling%20analytics/story-features-thumb_1536x1536.png?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924"><span>Story features</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Thousands of variables in content themes, cast and crew, ratings and awards, that enable predictions based on the natural language vocabularies of content creators and consumers</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><picture data-component="mdc-c-picture"><img alt="social" src="/~/media/mckinsey/industries/technology%20media%20and%20telecommunications/how%20we%20help%20clients/storytelling%20analytics/social-thumb_1536x1536.png?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924"><span>Social</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Real-time social media graph data that fuels the foundation of our network analytics and micro-segmentation capabilities</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><picture data-component="mdc-c-picture"><img alt="transactions storytelling analytics" src="/~/media/mckinsey/industries/technology%20media%20and%20telecommunications/how%20we%20help%20clients/storytelling%20analytics/transactions-thumb2_1536x1536.png?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924"><span>Transactions</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Revenue, pricing, subscription, advertising, marketing, box office, home entertainment, and commerce data across content types and global markets</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><picture data-component="mdc-c-picture"><img alt="events economics" src="/~/media/mckinsey/industries/technology%20media%20and%20telecommunications/how%20we%20help%20clients/storytelling%20analytics/events-economic-thumb_1536x1536.png?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924"><span>Events and economic</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Macroeconomic, consumer spending, geospatial, events, seasonality and other recurring and one-time indicators</div></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-two-up-small mck-c-module-wrapper" data-module-name="two-up-small"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-c-heading--title___5qyOB_8032924 mdc-u-align-center UpModule_mdc-c-heading--title__4XbMT"><div>Our Impact</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start mdc-u-grid-col-md-2 mdc-u-grid-col-sm-1"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start mck-c-two-up-small__two-up-small-generic-item mck-c-two-up-small TwoUpSmall_mck-c-two-up-small--large__6LR8A GenericItem_mck-c-generic-item__sGwKL"><div class="video-wrapper VideoComponent_mck-c-video-component__K3_eG"><video id="bc-video-6164618650001" data-video-id="6164618650001" data-account="1971571337001" data-player="IzQolWCsY" data-embed="default" data-application-id="" class="video-js GenericItem_mck-c-generic-item__video-component__X8kCu" controls=""></video></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-8"><div class="mck-u-links-inline mck-c-generic-item__description">A premium streaming television provider used Storytelling Analytics to combine comprehensive viewing histories with rich, nuanced storytelling vocabulary to make better decisions about content. Together, we created the right portfolio of content for the right audience segment, saving hundreds of millions of dollars in ineffective content spend.</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start mck-c-two-up-small__two-up-small-generic-item mck-c-two-up-small TwoUpSmall_mck-c-two-up-small--large__6LR8A GenericItem_mck-c-generic-item__sGwKL"><div class="video-wrapper VideoComponent_mck-c-video-component__K3_eG"><video id="bc-video-6162510028001" data-video-id="6162510028001" data-account="1971571337001" data-player="IzQolWCsY" data-embed="default" data-application-id="" class="video-js GenericItem_mck-c-generic-item__video-component__X8kCu" controls=""></video></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924 mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_8032924"><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-8"><div class="mck-u-links-inline mck-c-generic-item__description">A global streaming video provider used Storytelling Analytics to identify new formats and genres that resonated with local audiences to expand their market presence and cement their position as a global leader in streaming video.</div></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-module-wrapper" data-module-name="one-up-medium"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-c-heading--title___5qyOB_8032924 mdc-c-heading--border___K8dj3_8032924 UpModule_mdc-c-heading--title__4XbMT"><div>Featured 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2017</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">Computers don’t cry during sad stories, but they can tell when we will.</div></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-general-up mck-c-module-wrapper" data-module-name="general-up"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-c-heading--title___5qyOB_8032924 mdc-c-heading--border___K8dj3_8032924 UpModule_mdc-c-heading--title__4XbMT"><div>Related Practices</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start mdc-u-grid-col-md-2 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