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blog-content blog-teasers blog-columns-two"> <header class="archive-header mas-item blog-item"> <h1 class="archive-title"> marketing </h1> </header> <article id="post-35214" class="blog-item size-item post-35214 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2024/10/what-makes-destination-marketing-different-760x475.jpg');"> <a href="https://hub.wtm.com/blog/marketing/what-makes-destination-marketing-different/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/blog/marketing/what-makes-destination-marketing-different/" title="6:43 am" rel="bookmark" ><time class="entry-date published" datetime="2024-10-17T06:43:30+01:00">October 17, 2024</time><time class="updated" datetime="2024-10-21T10:39:34+01:00">October 21, 2024</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/blog/marketing/what-makes-destination-marketing-different/" rel="bookmark">What makes destination marketing different?</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a> </span> </header> <div class="entry-summary"> Article Summary Matthew Gardiner, Senior Vice President of FINN Partners and London Director of Travel Massive, delves into the exciting opportunities and distinct challenges of destination marketing, highlighting how powerful ... <a href="https://hub.wtm.com/blog/marketing/what-makes-destination-marketing-different/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-35134" class="blog-item size-item post-35134 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2024/10/tina-charisma-1400x480-1-760x475.jpg');"> <a href="https://hub.wtm.com/blog/marketing/strategies-for-global-success/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/blog/marketing/strategies-for-global-success/" title="8:50 am" rel="bookmark" ><time class="entry-date published" datetime="2024-10-02T08:50:37+01:00">October 2, 2024</time><time class="updated" datetime="2024-10-02T08:53:57+01:00">October 2, 2024</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/blog/marketing/strategies-for-global-success/" rel="bookmark">Culture and Marketing Across Borders: Strategies for Global Success</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a> </span> </header> <div class="entry-summary"> In today’s interconnected world, expanding into international markets presents both opportunities and challenges for businesses, especially in the travel industry. Every country has its unique cultural, linguistic, and regulatory hurdles ... <a href="https://hub.wtm.com/blog/marketing/strategies-for-global-success/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-34732" class="blog-item size-item post-34732 post type-post status-publish format-standard has-post-thumbnail hentry category-arabian-travel-market category-blog category-luxury category-marketing category-travelindustry tag-atm-blog"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2024/03/WordPress-Hero-Image-1200-×-675-px-760x475.png');"> <a href="https://hub.wtm.com/blog/luxury/have-luxury-hotels-lost-their-way/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/blog/luxury/have-luxury-hotels-lost-their-way/" title="6:33 pm" rel="bookmark" ><time class="entry-date published" datetime="2024-03-20T18:33:59+00:00">March 20, 2024</time><time class="updated" datetime="2024-03-20T18:34:00+00:00">March 20, 2024</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/blog/luxury/have-luxury-hotels-lost-their-way/" rel="bookmark">Have luxury hotels lost their way?</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/arabian-travel-market/" rel="category tag">Arabian Travel Market</a>, <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/luxury/" rel="category tag">Luxury</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a>, <a href="https://hub.wtm.com/category/blog/travelindustry/" rel="category tag">Travel Industry</a> </span> </header> <div class="entry-summary"> For those of us who work in the luxury-travel industry, it’s pretty customary to be told you have ‘the best job in the world’. And in some respects that’s true. ... <a href="https://hub.wtm.com/blog/luxury/have-luxury-hotels-lost-their-way/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-34491" class="blog-item size-item post-34491 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-destinations category-marketing category-travel-industry category-trends tag-wtm tag-wtm-blog"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2023/12/WordPress-Hero-Image-1200-×-675-px-16-760x475.png');"> <a href="https://hub.wtm.com/blog/trends/seasonality-in-tourism-how-to-adapt-your-marketing-strategy/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/blog/trends/seasonality-in-tourism-how-to-adapt-your-marketing-strategy/" title="11:34 am" rel="bookmark" ><time class="entry-date published" datetime="2023-12-06T11:34:01+00:00">December 6, 2023</time><time class="updated" datetime="2023-12-06T11:35:55+00:00">December 6, 2023</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/blog/trends/seasonality-in-tourism-how-to-adapt-your-marketing-strategy/" rel="bookmark">Seasonality in Tourism: How to Adapt Your Marketing Strategy</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/destinations/" rel="category tag">Destinations</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a>, <a href="https://hub.wtm.com/category/blog/travel-industry/" rel="category tag">Travel Industry</a>, <a href="https://hub.wtm.com/category/blog/trends/" rel="category tag">Trends</a> </span> </header> <div class="entry-summary"> Travel and tourism is one of the most dynamic and rapidly growing industries in the world. As such, much like any sector, it is faced with its own challenges. One ... <a href="https://hub.wtm.com/blog/trends/seasonality-in-tourism-how-to-adapt-your-marketing-strategy/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-34467" class="blog-item size-item post-34467 post type-post status-publish format-standard has-post-thumbnail hentry category-arabian-travel-market category-blog category-marketing category-professional-development tag-atm-blog"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2023/11/WordPress-Hero-Image-1200-×-675-px-13-760x475.png');"> <a href="https://hub.wtm.com/blog/professional-development/lessons-from-a-travel-start-up-journey-top-tips-from-a-first-time-entrepreneur/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/blog/professional-development/lessons-from-a-travel-start-up-journey-top-tips-from-a-first-time-entrepreneur/" title="1:53 pm" rel="bookmark" ><time class="entry-date published" datetime="2023-11-27T13:53:48+00:00">November 27, 2023</time><time class="updated" datetime="2023-11-27T13:56:32+00:00">November 27, 2023</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/blog/professional-development/lessons-from-a-travel-start-up-journey-top-tips-from-a-first-time-entrepreneur/" rel="bookmark">Lessons from a travel start-up journey; top tips from a first-time entrepreneur</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/arabian-travel-market/" rel="category tag">Arabian Travel Market</a>, <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a>, <a href="https://hub.wtm.com/category/blog/professional-development/" rel="category tag">Professional Development</a> </span> </header> <div class="entry-summary"> Many would like to think of themselves as born leaders, but most don’t really know if they can truly lead until they are put in a position of leadership. Can ... <a href="https://hub.wtm.com/blog/professional-development/lessons-from-a-travel-start-up-journey-top-tips-from-a-first-time-entrepreneur/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-33949" class="blog-item size-item post-33949 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing category-travelindustry tag-customer-experience tag-marketing-strategy tag-travel-marketing tag-wtm-blog"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2023/10/WordPress-Hero-Image-1200-×-675-px-7-760x475.png');"> <a href="https://hub.wtm.com/blog/marketing/what-is-a-customer-persona-in-travel-marketing/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/blog/marketing/what-is-a-customer-persona-in-travel-marketing/" title="7:28 am" rel="bookmark" ><time class="entry-date published" datetime="2023-10-19T07:28:00+01:00">October 19, 2023</time><time class="updated" datetime="2023-10-18T13:29:01+01:00">October 18, 2023</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/blog/marketing/what-is-a-customer-persona-in-travel-marketing/" rel="bookmark">What is a Customer Persona in Travel Marketing?</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a>, <a href="https://hub.wtm.com/category/blog/travelindustry/" rel="category tag">Travel Industry</a> </span> </header> <div class="entry-summary"> It’s a well-known piece of marketing advice that the best way to run any kind of successful campaign is to have a very clear understanding of who the intended audience ... <a href="https://hub.wtm.com/blog/marketing/what-is-a-customer-persona-in-travel-marketing/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-33626" class="blog-item size-item post-33626 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-destinations category-marketing category-travelindustry category-trends tag-content-marketing tag-destinations tag-marketing tag-seo-travel tag-travel-marketing tag-wtm tag-wtm-blog"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2023/08/WordPress-Hero-Image-1200-×-675-px-4-760x475.png');"> <a href="https://hub.wtm.com/blog/trends/why-local-seo-is-important-for-travel-brands/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/blog/trends/why-local-seo-is-important-for-travel-brands/" title="8:00 am" rel="bookmark" ><time class="entry-date published" datetime="2023-08-28T08:00:00+01:00">August 28, 2023</time><time class="updated" datetime="2023-09-01T16:19:18+01:00">September 1, 2023</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/blog/trends/why-local-seo-is-important-for-travel-brands/" rel="bookmark">Why Local SEO is Important for Travel Brands</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/destinations/" rel="category tag">Destinations</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a>, <a href="https://hub.wtm.com/category/blog/travelindustry/" rel="category tag">Travel Industry</a>, <a href="https://hub.wtm.com/category/blog/trends/" rel="category tag">Trends</a> </span> </header> <div class="entry-summary"> In today’s digital landscape, establishing a strong digital presence has become imperative for businesses across all industries. However, this is especially important in the travel sector which is built upon ... <a href="https://hub.wtm.com/blog/trends/why-local-seo-is-important-for-travel-brands/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-33489" class="blog-item size-item post-33489 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-blog category-marketing category-travel-technology category-trends-2 tag-artificial-intelligence tag-wtm tag-wtm-blog"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2023/07/Hero-WordPress-Featured-Image-1200-×-675-px-1-760x475.png');"> <a href="https://hub.wtm.com/blog/marketing/the-power-of-innovation-in-loyalty/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/blog/marketing/the-power-of-innovation-in-loyalty/" title="2:42 pm" rel="bookmark" ><time class="entry-date published" datetime="2023-07-31T14:42:52+01:00">July 31, 2023</time><time class="updated" datetime="2023-08-01T10:15:08+01:00">August 1, 2023</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/blog/marketing/the-power-of-innovation-in-loyalty/" rel="bookmark">The Power of Innovation in Loyalty</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/ai/" rel="category tag">AI</a>, <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a>, <a href="https://hub.wtm.com/category/travel-technology/" rel="category tag">Travel Technology</a>, <a href="https://hub.wtm.com/category/trends-2/" rel="category tag">Trends</a> </span> </header> <div class="entry-summary"> The travel industry is undergoing an unprecedented transformation to keep up with new ways of people planning their trips, interacting with travel services and providers, as well as experience travel. Loyalty ... <a href="https://hub.wtm.com/blog/marketing/the-power-of-innovation-in-loyalty/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-33329" class="blog-item size-item post-33329 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing category-social-media category-travelindustry category-trends tag-brand-community tag-building-a-community tag-community tag-love-brands tag-marketing tag-travel-community tag-travel-industry tag-travel-marketing tag-wtm"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2023/06/Hero-WordPress-Featured-Image-2-760x475.png');"> <a href="https://hub.wtm.com/blog/social-media/building-a-community-with-your-travel-brand-why-is-it-important/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/blog/social-media/building-a-community-with-your-travel-brand-why-is-it-important/" title="8:00 am" rel="bookmark" ><time class="entry-date published" datetime="2023-06-08T08:00:00+01:00">June 8, 2023</time><time class="updated" datetime="2023-06-07T10:20:52+01:00">June 7, 2023</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/blog/social-media/building-a-community-with-your-travel-brand-why-is-it-important/" rel="bookmark">Building a Community with your Travel Brand: Why is it Important?</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a>, <a href="https://hub.wtm.com/category/blog/social-media/" rel="category tag">Social Media</a>, <a href="https://hub.wtm.com/category/blog/travelindustry/" rel="category tag">Travel Industry</a>, <a href="https://hub.wtm.com/category/blog/trends/" rel="category tag">Trends</a> </span> </header> <div class="entry-summary"> By Tom Mcloughlin, Founder, SEO Travel Community building is a marketing approach that has been getting more and more attention in recent years. Consumer priorities and values are changing, and ... <a href="https://hub.wtm.com/blog/social-media/building-a-community-with-your-travel-brand-why-is-it-important/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-33067" class="blog-item size-item post-33067 post type-post status-publish format-standard has-post-thumbnail hentry category-arabian-travel-market category-blog category-economy category-hospitality category-incentive-travel category-luxury category-marketing tag-arabian-travel-market tag-atm-blog tag-customer-experience tag-hospitality tag-hotels tag-loyalty-programmes"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2023/04/Wordpress-1200-x-675-px-9-760x475.png');"> <a href="https://hub.wtm.com/blog/hospitality/strongthe-new-face-of-loyalty-what-members-really-want-strong/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/blog/hospitality/strongthe-new-face-of-loyalty-what-members-really-want-strong/" title="8:00 am" rel="bookmark" ><time class="entry-date published" datetime="2023-04-14T08:00:00+01:00">April 14, 2023</time><time class="updated" datetime="2023-04-06T15:38:24+01:00">April 6, 2023</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/blog/hospitality/strongthe-new-face-of-loyalty-what-members-really-want-strong/" rel="bookmark"><strong>The new face of loyalty: what members really want</strong></a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/arabian-travel-market/" rel="category tag">Arabian Travel Market</a>, <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/economy/" rel="category tag">Economy</a>, <a href="https://hub.wtm.com/category/blog/hospitality/" rel="category tag">Hospitality</a>, <a href="https://hub.wtm.com/category/blog/incentive-travel/" rel="category tag">Incentive Travel</a>, <a href="https://hub.wtm.com/category/blog/luxury/" rel="category tag">Luxury</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a> </span> </header> <div class="entry-summary"> We have seen a swathe of loyalty programme revamps in recent years, which encouragingly, have ditched old and tired one-dimensional models in favour of more flexible concepts. In general, rewards ... <a href="https://hub.wtm.com/blog/hospitality/strongthe-new-face-of-loyalty-what-members-really-want-strong/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-32946" class="blog-item size-item post-32946 post type-post status-publish format-standard has-post-thumbnail hentry category-adventure category-arabian-travel-market category-blog category-destinations category-marketing category-technology category-travel-industry category-trends tag-arabian-travel-market tag-atm-dubai tag-atm-blog tag-future-of-tourism tag-meta tag-trends tag-virtual-tourism tag-vr"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2023/03/Hero-WordPress-Featured-Image-1-760x475.png');"> <a href="https://hub.wtm.com/blog/technology/the-future-of-travel-and-tourism-in-the-metaverse/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/blog/technology/the-future-of-travel-and-tourism-in-the-metaverse/" title="8:00 am" rel="bookmark" ><time class="entry-date published" datetime="2023-03-22T08:00:00+00:00">March 22, 2023</time><time class="updated" datetime="2023-03-20T15:57:11+00:00">March 20, 2023</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/blog/technology/the-future-of-travel-and-tourism-in-the-metaverse/" rel="bookmark">The future of travel and tourism in the metaverse</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/adventure/" rel="category tag">Adventure</a>, <a href="https://hub.wtm.com/category/arabian-travel-market/" rel="category tag">Arabian Travel Market</a>, <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/destinations/" rel="category tag">Destinations</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a>, <a href="https://hub.wtm.com/category/blog/technology/" rel="category tag">Technology</a>, <a href="https://hub.wtm.com/category/blog/travel-industry/" rel="category tag">Travel Industry</a>, <a href="https://hub.wtm.com/category/blog/trends/" rel="category tag">Trends</a> </span> </header> <div class="entry-summary"> It’s fair to say the metaverse has generated a lot of hype, although in 2023, it’s certainly been superseded by AI chatbot ChatGPT. While it’s not currently the talk of ... <a href="https://hub.wtm.com/blog/technology/the-future-of-travel-and-tourism-in-the-metaverse/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-32858" class="blog-item size-item post-32858 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing tag-ai-copywriting tag-atm-blog tag-chatgpt tag-content tag-content-marketing tag-copywriting tag-marketing tag-travel-marketing"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2023/03/WordPress-Featured-Image-14-760x475.png');"> <a href="https://hub.wtm.com/blog/marketing/the-best-way-to-use-ai-copywriting-tools-for-travel-marketing/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/blog/marketing/the-best-way-to-use-ai-copywriting-tools-for-travel-marketing/" title="8:00 am" rel="bookmark" ><time class="entry-date published" datetime="2023-03-11T08:00:00+00:00">March 11, 2023</time><time class="updated" datetime="2023-03-01T15:05:47+00:00">March 1, 2023</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/blog/marketing/the-best-way-to-use-ai-copywriting-tools-for-travel-marketing/" rel="bookmark">The Best Way to Use AI Copywriting Tools for Travel Marketing</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a> </span> </header> <div class="entry-summary"> By Tom Mcloughlin, Founder, SEO Travel AI copywriting technology isn’t exactly a new development. Humans have been creating programs and software that use machine learning to answer questions and respond to ... <a href="https://hub.wtm.com/blog/marketing/the-best-way-to-use-ai-copywriting-tools-for-travel-marketing/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-32554" class="blog-item size-item post-32554 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing category-social-media tag-content tag-content-marketing tag-content-repurposing tag-marketing tag-social-media tag-travel tag-travel-industry tag-travel-marketing"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2023/01/WordPress-Featured-Image-11-760x475.png');"> <a href="https://hub.wtm.com/blog/social-media/what-is-content-repurposing/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/blog/social-media/what-is-content-repurposing/" title="8:04 am" rel="bookmark" ><time class="entry-date published" datetime="2023-02-03T08:04:00+00:00">February 3, 2023</time><time class="updated" datetime="2023-02-27T15:53:09+00:00">February 27, 2023</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/blog/social-media/what-is-content-repurposing/" rel="bookmark">What is Content Repurposing?</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a>, <a href="https://hub.wtm.com/category/blog/social-media/" rel="category tag">Social Media</a> </span> </header> <div class="entry-summary"> By Tom Mcloughlin, Founder, SEO Travel We all know the importance of reducing, reusing and recycling when it comes to waste. But what if we explained that a similar concept ... <a href="https://hub.wtm.com/blog/social-media/what-is-content-repurposing/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-32482" class="blog-item size-item post-32482 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing category-travel-industry tag-marketing tag-seo tag-seo-travel tag-social-media tag-sustainability tag-sustainability-marketing tag-sustainable-tourism tag-sustainable-travel tag-tourism tag-travel tag-travel-industry tag-travel-marketing tag-world-travel-market tag-wtm-blog"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2023/01/WordPress-Featured-Image-9-760x475.png');"> <a href="https://hub.wtm.com/blog/marketing/a-guide-to-marketing-sustainable-tourism-services/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/blog/marketing/a-guide-to-marketing-sustainable-tourism-services/" title="9:00 am" rel="bookmark" ><time class="entry-date published" datetime="2023-01-06T09:00:00+00:00">January 6, 2023</time><time class="updated" datetime="2023-09-01T15:38:24+01:00">September 1, 2023</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/blog/marketing/a-guide-to-marketing-sustainable-tourism-services/" rel="bookmark">A Guide to Marketing Sustainable Tourism Services</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a>, <a href="https://hub.wtm.com/category/blog/travel-industry/" rel="category tag">Travel Industry</a> </span> </header> <div class="entry-summary"> By Tom Mcloughlin, Founder, SEO Travel Sustainability is making an impact across a range of different industries, affecting everything from the cosmetic products we buy to the suppliers we buy ... <a href="https://hub.wtm.com/blog/marketing/a-guide-to-marketing-sustainable-tourism-services/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-32204" class="blog-item size-item post-32204 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing category-responsible-tourism category-rt-marketing tag-content tag-marketing tag-marketing-strategy tag-seo tag-seo-travel tag-sustainability tag-sustainability-marketing tag-sustainable-marketing tag-sustainable-travel tag-travel-marketing"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2022/11/WordPress-Featured-Image-6-760x475.png');"> <a href="https://hub.wtm.com/blog/responsible-tourism/rt-marketing/how-to-promote-sustainability-through-your-travel-brand/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/blog/responsible-tourism/rt-marketing/how-to-promote-sustainability-through-your-travel-brand/" title="8:01 am" rel="bookmark" ><time class="entry-date published" datetime="2022-11-16T08:01:00+00:00">November 16, 2022</time><time class="updated" datetime="2023-09-01T15:38:25+01:00">September 1, 2023</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/blog/responsible-tourism/rt-marketing/how-to-promote-sustainability-through-your-travel-brand/" rel="bookmark">How to Promote Sustainability Through Your Travel Brand</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a>, <a href="https://hub.wtm.com/category/blog/responsible-tourism/" rel="category tag">Responsible Tourism</a>, <a href="https://hub.wtm.com/category/blog/responsible-tourism/rt-marketing/" rel="category tag">RT Marketing</a> </span> </header> <div class="entry-summary"> By Tom Mcloughlin, Founder, SEO Travel There’s been a significant increase in interest in sustainable travel in the past few years. As protecting our planet becomes an increasing priority, many ... <a href="https://hub.wtm.com/blog/responsible-tourism/rt-marketing/how-to-promote-sustainability-through-your-travel-brand/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-31559" class="blog-item size-item post-31559 post type-post status-publish format-standard has-post-thumbnail hentry category-arabian-travel-market category-blog category-marketing category-social-media category-wtm-london-press-releases tag-branding tag-destination-marketing tag-marketing tag-seo tag-travel-marketing tag-ugc tag-user-generated-content"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2022/09/WordPress-Featured-Image-760x475.png');"> <a href="https://hub.wtm.com/blog/social-media/user-generated-content-marketing-a-guide-for-travel-brands/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/blog/social-media/user-generated-content-marketing-a-guide-for-travel-brands/" title="6:00 am" rel="bookmark" ><time class="entry-date published" datetime="2022-09-30T06:00:43+01:00">September 30, 2022</time><time class="updated" datetime="2022-09-28T10:44:42+01:00">September 28, 2022</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/blog/social-media/user-generated-content-marketing-a-guide-for-travel-brands/" rel="bookmark">User Generated Content Marketing: A Guide for Travel Brands</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/arabian-travel-market/" rel="category tag">Arabian Travel Market</a>, <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a>, <a href="https://hub.wtm.com/category/blog/social-media/" rel="category tag">Social Media</a>, <a href="https://hub.wtm.com/category/press/wtm-london-press-releases/" rel="category tag">WTM London</a> </span> </header> <div class="entry-summary"> By Tom Mcloughlin, Founder, SEO Travel Social media is everywhere at this point in time, or at least it can sometimes feel like it is. Not only are plenty of ... <a href="https://hub.wtm.com/blog/social-media/user-generated-content-marketing-a-guide-for-travel-brands/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-31292" class="blog-item size-item post-31292 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing category-technology category-travel-industry category-travel-technology category-trends tag-arabian-travel-market tag-atm-blog tag-marketing tag-technology tag-travel-technology tag-virtual-tourism tag-world-travel-market tag-wtm-blog"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2022/08/Customer-Loyalty-SEO-Travel-13-760x475.png');"> <a href="https://hub.wtm.com/blog/technology/6-ways-to-use-virtual-tourism-in-your-marketing-strategy/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/blog/technology/6-ways-to-use-virtual-tourism-in-your-marketing-strategy/" title="8:00 am" rel="bookmark" ><time class="entry-date published" datetime="2022-09-02T08:00:00+01:00">September 2, 2022</time><time class="updated" datetime="2022-08-30T10:49:33+01:00">August 30, 2022</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/blog/technology/6-ways-to-use-virtual-tourism-in-your-marketing-strategy/" rel="bookmark">6 Ways to Use Virtual Tourism in Your Marketing Strategy</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a>, <a href="https://hub.wtm.com/category/blog/technology/" rel="category tag">Technology</a>, <a href="https://hub.wtm.com/category/blog/travel-industry/" rel="category tag">Travel Industry</a>, <a href="https://hub.wtm.com/category/travel-technology/" rel="category tag">Travel Technology</a>, <a href="https://hub.wtm.com/category/blog/trends/" rel="category tag">Trends</a> </span> </header> <div class="entry-summary"> By Tom Mcloughlin, Founder, SEO Travel Virtual reality is a topic generating a lot of hype at the moment, with the majority of industries considering the ways that this technology ... <a href="https://hub.wtm.com/blog/technology/6-ways-to-use-virtual-tourism-in-your-marketing-strategy/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-31144" class="blog-item size-item post-31144 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-blogging category-marketing category-social-media tag-influencer tag-influencer-marketing tag-marketing tag-marketing-tips tag-travel tag-travel-marketing"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2022/07/Customer-Loyalty-SEO-Travel-6-760x475.png');"> <a href="https://hub.wtm.com/blog/social-media/a-guide-to-travel-influencer-marketing-for-brands/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/blog/social-media/a-guide-to-travel-influencer-marketing-for-brands/" title="9:00 am" rel="bookmark" ><time class="entry-date published" datetime="2022-07-28T09:00:00+01:00">July 28, 2022</time><time class="updated" datetime="2022-09-01T20:41:06+01:00">September 1, 2022</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/blog/social-media/a-guide-to-travel-influencer-marketing-for-brands/" rel="bookmark">A Guide to Travel Influencer Marketing for Brands</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/blogging/" rel="category tag">Blogging</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a>, <a href="https://hub.wtm.com/category/blog/social-media/" rel="category tag">Social Media</a> </span> </header> <div class="entry-summary"> By Tom Mcloughlin, Founder, SEO Travel Whether you work directly in the marketing industry or just brush alongside it as part of your role in travel, you’ll likely have heard ... <a href="https://hub.wtm.com/blog/social-media/a-guide-to-travel-influencer-marketing-for-brands/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-30979" class="blog-item size-item post-30979 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing category-travel-industry tag-destination-management tag-destinations tag-marketing tag-travel tag-travel-marketing"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2022/06/Customer-Loyalty-SEO-Travel-3-760x475.png');"> <a href="https://hub.wtm.com/blog/marketing/difference-between-destination-management-and-destination-marketing/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/blog/marketing/difference-between-destination-management-and-destination-marketing/" title="9:00 am" rel="bookmark" ><time class="entry-date published" datetime="2022-06-28T09:00:00+01:00">June 28, 2022</time><time class="updated" datetime="2022-06-27T13:07:21+01:00">June 27, 2022</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/blog/marketing/difference-between-destination-management-and-destination-marketing/" rel="bookmark">What is the Difference Between Destination Management and Destination Marketing?</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a>, <a href="https://hub.wtm.com/category/blog/travel-industry/" rel="category tag">Travel Industry</a> </span> </header> <div class="entry-summary"> By Tom Mcloughlin, Founder, SEO Travel What is the Difference Between Destination Management and Destination Marketing? Destination marketing is a topic that we’ve been discussing a lot on this blog ... <a href="https://hub.wtm.com/blog/marketing/difference-between-destination-management-and-destination-marketing/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-30702" class="blog-item size-item post-30702 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing tag-marketing tag-seo-travel tag-travel-marketing"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2022/05/Customer-Loyalty-SEO-Travel-2-760x475.png');"> <a href="https://hub.wtm.com/blog/marketing/destination-marketing-in-tourism-what-brands-need-to-know/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/blog/marketing/destination-marketing-in-tourism-what-brands-need-to-know/" title="2:00 pm" rel="bookmark" ><time class="entry-date published" datetime="2022-05-26T14:00:00+01:00">May 26, 2022</time><time class="updated" datetime="2023-09-01T15:38:25+01:00">September 1, 2023</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/blog/marketing/destination-marketing-in-tourism-what-brands-need-to-know/" rel="bookmark">Destination Marketing in Tourism: What Brands Need to Know</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a> </span> </header> <div class="entry-summary"> By Tom Mcloughlin, Founder, SEO Travel When it comes to booking a travel experience, what drives you to visit a new destination? Have you been given a recommendation by a ... <a href="https://hub.wtm.com/blog/marketing/destination-marketing-in-tourism-what-brands-need-to-know/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-30167" class="blog-item size-item post-30167 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing tag-marketing tag-marketing-tips tag-seo-travel"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2022/03/Customer-Loyalty-SEO-Travel-760x475.png');"> <a href="https://hub.wtm.com/blog/marketing/12-customer-loyalty-techniques-for-travel-businesses/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/blog/marketing/12-customer-loyalty-techniques-for-travel-businesses/" title="3:37 pm" rel="bookmark" ><time class="entry-date published" datetime="2022-03-15T15:37:24+00:00">March 15, 2022</time><time class="updated" datetime="2023-09-01T15:38:26+01:00">September 1, 2023</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/blog/marketing/12-customer-loyalty-techniques-for-travel-businesses/" rel="bookmark">12 Customer Loyalty Techniques for Travel Businesses</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a> </span> </header> <div class="entry-summary"> By Tom Mcloughlin, Founder, SEO Travel Customer loyalty is incredibly valuable. Not only does it help generate repeat business and stability, but it also improves your company image and helps ... <a href="https://hub.wtm.com/blog/marketing/12-customer-loyalty-techniques-for-travel-businesses/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-29830" class="blog-item size-item post-29830 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-business-travel category-hospitality category-marketing category-resilience-and-recovery category-travelindustry category-trends-2 tag-atm-blog tag-wtm-blog"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2022/02/Wordpress-1200-x-675-px-2-760x475.png');"> <a href="https://hub.wtm.com/blog/hospitality/why-targeting-the-bleisure-market-has-never-been-easier/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/blog/hospitality/why-targeting-the-bleisure-market-has-never-been-easier/" title="11:37 am" rel="bookmark" ><time class="entry-date published" datetime="2022-02-14T11:37:44+00:00">February 14, 2022</time><time class="updated" datetime="2022-02-14T11:52:19+00:00">February 14, 2022</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/blog/hospitality/why-targeting-the-bleisure-market-has-never-been-easier/" rel="bookmark">Why targeting the ‘bleisure’ market has never been easier</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/business-travel/" rel="category tag">Business Travel</a>, <a href="https://hub.wtm.com/category/blog/hospitality/" rel="category tag">Hospitality</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a>, <a href="https://hub.wtm.com/category/blog/resilience-and-recovery/" rel="category tag">Resilience and Recovery</a>, <a href="https://hub.wtm.com/category/blog/travelindustry/" rel="category tag">Travel Industry</a>, <a href="https://hub.wtm.com/category/trends-2/" rel="category tag">Trends</a> </span> </header> <div class="entry-summary"> By Gemma Greenwood, Director, Content Inc. 2022 is the officially the year of ‘bleisure’. Why? Because never before have the lines between business and leisure travel been so wonderfully blurred. ... <a href="https://hub.wtm.com/blog/hospitality/why-targeting-the-bleisure-market-has-never-been-easier/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-29758" class="blog-item size-item post-29758 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing tag-seo-travel tag-travel-business-tips tag-travel-marketing"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2022/01/Blogging-on-Vacation-760x475.png');"> <a href="https://hub.wtm.com/blog/how-to-promote-your-travel-blog-a-guide-for-travel-brands/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/blog/how-to-promote-your-travel-blog-a-guide-for-travel-brands/" title="12:00 pm" rel="bookmark" ><time class="entry-date published" datetime="2022-01-17T12:00:47+00:00">January 17, 2022</time><time class="updated" datetime="2023-09-01T15:38:26+01:00">September 1, 2023</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/blog/how-to-promote-your-travel-blog-a-guide-for-travel-brands/" rel="bookmark">How to Promote your Travel Blog – A Guide for Travel Brands</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a> </span> </header> <div class="entry-summary"> By Tom Mcloughlin, Founder, SEO Travel Setting up a travel blog is one of the most effective forms of content marketing in the travel industry. A blog is a brilliant ... <a href="https://hub.wtm.com/blog/how-to-promote-your-travel-blog-a-guide-for-travel-brands/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-29709" class="blog-item size-item post-29709 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing tag-seo-travel tag-travel-business-tips tag-travel-marketing"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2021/12/Branded-content-SEO-Travel-760x475.png');"> <a href="https://hub.wtm.com/blog/marketing/what-is-branded-content-a-guide-for-travel-businesses/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/blog/marketing/what-is-branded-content-a-guide-for-travel-businesses/" title="2:47 pm" rel="bookmark" ><time class="entry-date published" datetime="2021-12-14T14:47:34+00:00">December 14, 2021</time><time class="updated" datetime="2023-09-01T15:38:27+01:00">September 1, 2023</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/blog/marketing/what-is-branded-content-a-guide-for-travel-businesses/" rel="bookmark">What is Branded Content? | A Guide for Travel Businesses</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a> </span> </header> <div class="entry-summary"> By Tom Mcloughlin, Founder, SEO Travel “Content” is a word that is thrown all over the place in the marketing world. You’ve got social media content, video content, blog content, ... <a href="https://hub.wtm.com/blog/marketing/what-is-branded-content-a-guide-for-travel-businesses/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-28880" class="blog-item size-item post-28880 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing category-wtm-team tag-marketing tag-seo-travel tag-wtm-london tag-wtml-blog"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2021/09/SEO-Travel-Sept.-post-760x475.png');"> <a href="https://hub.wtm.com/blog/inbound-marketing-techniques-travel-businesses/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/blog/inbound-marketing-techniques-travel-businesses/" title="4:55 pm" rel="bookmark" ><time class="entry-date published" datetime="2021-09-28T16:55:28+01:00">September 28, 2021</time><time class="updated" datetime="2023-09-01T15:38:28+01:00">September 1, 2023</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/blog/inbound-marketing-techniques-travel-businesses/" rel="bookmark">Inbound Marketing Techniques for Travel Businesses</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a>, <a href="https://hub.wtm.com/category/blog/wtm-team/" rel="category tag">WTM Team</a> </span> </header> <div class="entry-summary"> <p>Want to improve your marketing strategy? SEO Travel shares some of the most effective inbound marketing techniques that travel businesses can use. </p> <a href="https://hub.wtm.com/blog/inbound-marketing-techniques-travel-businesses/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-28261" class="blog-item size-item post-28261 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing category-travelindustry tag-marketing tag-seo-travel tag-wtm tag-wtm-london tag-wtml-blog tag-wtmlondon"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2021/07/What-Weve-Learned-from-Marketing-50-Travel-Companies-760x475.png');"> <a href="https://hub.wtm.com/blog/marketing/what-weve-learned-from-marketing-50-travel-companies/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/blog/marketing/what-weve-learned-from-marketing-50-travel-companies/" title="9:00 am" rel="bookmark" ><time class="entry-date published" datetime="2021-08-04T09:00:00+01:00">August 4, 2021</time><time class="updated" datetime="2023-09-01T15:38:28+01:00">September 1, 2023</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/blog/marketing/what-weve-learned-from-marketing-50-travel-companies/" rel="bookmark">What we’ve learned from marketing 50+ travel companies</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a>, <a href="https://hub.wtm.com/category/blog/travelindustry/" rel="category tag">Travel Industry</a> </span> </header> <div class="entry-summary"> When it comes to effective marketing strategies, the range of suggestions out there is vast. If you’re looking for ways to grow your travel company’s customer base, convert more traffic ... <a href="https://hub.wtm.com/blog/marketing/what-weve-learned-from-marketing-50-travel-companies/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-25801" class="blog-item size-item post-25801 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing category-social-media tag-marketing tag-social-media"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2021/03/How-Travellers-are-using-YouTube-rather-than-Google-when-choosing-hotels-760x475.jpg');"> <a href="https://hub.wtm.com/blog/social-media/how-travellers-are-using-youtube-rather-than-google-when-choosing-hotels/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/blog/social-media/how-travellers-are-using-youtube-rather-than-google-when-choosing-hotels/" title="8:00 am" rel="bookmark" ><time class="entry-date published" datetime="2021-03-09T08:00:00+00:00">March 9, 2021</time><time class="updated" datetime="2021-03-08T10:38:09+00:00">March 8, 2021</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/blog/social-media/how-travellers-are-using-youtube-rather-than-google-when-choosing-hotels/" rel="bookmark">How travellers are using YouTube rather than Google when choosing hotels</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a>, <a href="https://hub.wtm.com/category/blog/social-media/" rel="category tag">Social Media</a> </span> </header> <div class="entry-summary"> <p>As the second-largest search engine after Google and the second-most used social media platform, YouTube should not be overlooked when thinking about a potential guest’s customer booking journey.</p> <a href="https://hub.wtm.com/blog/social-media/how-travellers-are-using-youtube-rather-than-google-when-choosing-hotels/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-25436" class="blog-item size-item post-25436 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing category-travelindustry tag-marketing tag-travel-industry"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2021/02/shutterstock_411844984-760x475.png');"> <a href="https://hub.wtm.com/blog/marketing/timing-is-everything-for-travel-marketing-in-2021/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/blog/marketing/timing-is-everything-for-travel-marketing-in-2021/" title="9:54 am" rel="bookmark" ><time class="entry-date published" datetime="2021-02-19T09:54:51+00:00">February 19, 2021</time><time class="updated" datetime="2021-02-19T09:54:57+00:00">February 19, 2021</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/blog/marketing/timing-is-everything-for-travel-marketing-in-2021/" rel="bookmark">Timing is everything for travel marketing in 2021</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a>, <a href="https://hub.wtm.com/category/blog/travelindustry/" rel="category tag">Travel Industry</a> </span> </header> <div class="entry-summary"> Timing is everything in travel marketing at the moment. Trying to keep a step ahead of restrictions, guidelines and lockdowns, plus matching that with consumer sentiment and confidence in booking ... <a href="https://hub.wtm.com/blog/marketing/timing-is-everything-for-travel-marketing-in-2021/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-25368" class="blog-item size-item post-25368 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing category-travelindustry tag-marketing tag-social-media tag-travel-industry"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2021/02/shutterstock_1170409249-760x475.png');"> <a href="https://hub.wtm.com/blog/marketing/how-destinations-can-use-social-media-to-encourage-travel-once-restrictions-lift/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/blog/marketing/how-destinations-can-use-social-media-to-encourage-travel-once-restrictions-lift/" title="8:00 am" rel="bookmark" ><time class="entry-date published" datetime="2021-02-10T08:00:19+00:00">February 10, 2021</time><time class="updated" datetime="2021-02-09T14:54:31+00:00">February 9, 2021</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/blog/marketing/how-destinations-can-use-social-media-to-encourage-travel-once-restrictions-lift/" rel="bookmark">How destinations can use social media to encourage travel once restrictions lift</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a>, <a href="https://hub.wtm.com/category/blog/travelindustry/" rel="category tag">Travel Industry</a> </span> </header> <div class="entry-summary"> <p>In an hyperconnected digital world, social media sites offer massive chances and tools for destinations to engage with travellers and help them travel safely again.</p> <a href="https://hub.wtm.com/blog/marketing/how-destinations-can-use-social-media-to-encourage-travel-once-restrictions-lift/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-23934" class="blog-item size-item post-23934 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing tag-marketing"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2020/10/shutterstock_724331194-760x475.png');"> <a href="https://hub.wtm.com/the-destinations-spending-money-on-marketing-campaigns-now/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/the-destinations-spending-money-on-marketing-campaigns-now/" title="10:29 am" rel="bookmark" ><time class="entry-date published" datetime="2020-10-21T10:29:19+01:00">October 21, 2020</time><time class="updated" datetime="2020-10-21T10:29:22+01:00">October 21, 2020</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/the-destinations-spending-money-on-marketing-campaigns-now/" rel="bookmark">The destinations spending money on marketing campaigns now</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a> </span> </header> <div class="entry-summary"> It is easy to assume that marketing spend now is wasted money. Many countries still have not opened their borders and, at the end of September, airline body IATA predicted ... <a href="https://hub.wtm.com/the-destinations-spending-money-on-marketing-campaigns-now/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-23819" class="blog-item size-item post-23819 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing tag-marketing"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2020/10/shutterstock_250377691-760x475.png');"> <a href="https://hub.wtm.com/domestic-and-international-tourism-learning-to-complement-each-other/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/domestic-and-international-tourism-learning-to-complement-each-other/" title="8:00 am" rel="bookmark" ><time class="entry-date published" datetime="2020-10-08T08:00:24+01:00">October 8, 2020</time><time class="updated" datetime="2020-10-07T16:18:41+01:00">October 7, 2020</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/domestic-and-international-tourism-learning-to-complement-each-other/" rel="bookmark">Domestic and international tourism: learning to complement each other</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a> </span> </header> <div class="entry-summary"> <p>If you can’t visit us, watch us. Which is what Tourism Australia said this week in producing high-quality videos reminding would-be international visitors what they are missing.</p> <a href="https://hub.wtm.com/domestic-and-international-tourism-learning-to-complement-each-other/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-23625" class="blog-item size-item post-23625 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing tag-marketing"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2020/09/shutterstock_610251800-760x475.jpg');"> <a href="https://hub.wtm.com/gen-z-can-save-the-travel-industryif-we-learn-what-drives-them/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/gen-z-can-save-the-travel-industryif-we-learn-what-drives-them/" title="10:05 am" rel="bookmark" ><time class="entry-date published" datetime="2020-09-22T10:05:32+01:00">September 22, 2020</time><time class="updated" datetime="2020-09-22T10:05:38+01:00">September 22, 2020</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/gen-z-can-save-the-travel-industryif-we-learn-what-drives-them/" rel="bookmark">Gen Z can save the travel industry…if we learn what drives them</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a> </span> </header> <div class="entry-summary"> <p>One survey found that 79% of travel decisions are influenced by Gen Z – the travel and tourism industry should ignore that statistic at its peril.</p> <a href="https://hub.wtm.com/gen-z-can-save-the-travel-industryif-we-learn-what-drives-them/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-23572" class="blog-item size-item post-23572 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing category-social-media tag-marketing tag-social-media"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2020/09/1200x600-blog-images-15-760x475.png');"> <a href="https://hub.wtm.com/instagram-reels-how-to-use-them-for-travel-brands-and-destinations/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/instagram-reels-how-to-use-them-for-travel-brands-and-destinations/" title="8:00 am" rel="bookmark" ><time class="entry-date published" datetime="2020-09-16T08:00:06+01:00">September 16, 2020</time><time class="updated" datetime="2020-09-09T15:30:00+01:00">September 9, 2020</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/instagram-reels-how-to-use-them-for-travel-brands-and-destinations/" rel="bookmark">Instagram Reels – how to use them for travel brands and destinations</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a>, <a href="https://hub.wtm.com/category/blog/social-media/" rel="category tag">Social Media</a> </span> </header> <div class="entry-summary"> <p>Whether you’re a travel brand or destination, incorporating Instagram Reels into your social media strategy is a great way to stand out from your competitors.</p> <a href="https://hub.wtm.com/instagram-reels-how-to-use-them-for-travel-brands-and-destinations/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-23531" class="blog-item size-item post-23531 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing tag-marketing"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2020/09/1200x600-blog-images-14-760x475.png');"> <a href="https://hub.wtm.com/ripping-up-the-travel-marketing-manual-for-2021/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/ripping-up-the-travel-marketing-manual-for-2021/" title="8:00 am" rel="bookmark" ><time class="entry-date published" datetime="2020-09-07T08:00:04+01:00">September 7, 2020</time><time class="updated" datetime="2020-09-04T14:50:29+01:00">September 4, 2020</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/ripping-up-the-travel-marketing-manual-for-2021/" rel="bookmark">Ripping up the travel marketing manual for 2021</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a> </span> </header> <div class="entry-summary"> <p>Travel marketing, March-September 2020: Close down, think short-term, salvage remains of the summer season, lose staff, realign, change marketing strategy completely for 2021.</p> <a href="https://hub.wtm.com/ripping-up-the-travel-marketing-manual-for-2021/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-23487" class="blog-item size-item post-23487 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-hospitality category-marketing tag-hospitality tag-marketing"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2020/09/shutterstock_383952559-760x475.jpg');"> <a href="https://hub.wtm.com/the-resilience-of-hospitality-hotel-pr-marketing-in-the-first-covid-19-phase/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/the-resilience-of-hospitality-hotel-pr-marketing-in-the-first-covid-19-phase/" title="8:00 am" rel="bookmark" ><time class="entry-date published" datetime="2020-09-03T08:00:54+01:00">September 3, 2020</time><time class="updated" datetime="2020-09-01T14:24:47+01:00">September 1, 2020</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/the-resilience-of-hospitality-hotel-pr-marketing-in-the-first-covid-19-phase/" rel="bookmark">The Resilience of Hospitality: Hotel PR & Marketing in the first COVID-19 phase</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/hospitality/" rel="category tag">Hospitality</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a> </span> </header> <div class="entry-summary"> <p>The return to normalcy for each hospitality brand has been a complicated equation, based primarily on domestic recovery.</p> <a href="https://hub.wtm.com/the-resilience-of-hospitality-hotel-pr-marketing-in-the-first-covid-19-phase/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-23477" class="blog-item size-item post-23477 post type-post status-publish format-standard has-post-thumbnail hentry category-aviation-airline category-blog category-marketing tag-aviation tag-marketing"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2020/09/shutterstock_298605944-760x475.jpg');"> <a href="https://hub.wtm.com/how-can-aviation-influencers-help-the-industry-to-rebuild-confidence/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/how-can-aviation-influencers-help-the-industry-to-rebuild-confidence/" title="8:00 am" rel="bookmark" ><time class="entry-date published" datetime="2020-09-02T08:00:16+01:00">September 2, 2020</time><time class="updated" datetime="2020-09-02T09:08:56+01:00">September 2, 2020</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/how-can-aviation-influencers-help-the-industry-to-rebuild-confidence/" rel="bookmark">How can aviation influencers help the industry to rebuild confidence?</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/aviation-airline/" rel="category tag">Aviation</a>, <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a> </span> </header> <div class="entry-summary"> Aviation influencers take pride in educating their audiences on the flight experience. The airlines that are able to leverage their influence will likely have an advantage once the industry picks ... <a href="https://hub.wtm.com/how-can-aviation-influencers-help-the-industry-to-rebuild-confidence/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-23286" class="blog-item size-item post-23286 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing category-social-media tag-marketing tag-social-media"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2020/08/shutterstock_680137201-760x475.jpg');"> <a href="https://hub.wtm.com/how-the-travel-industry-can-use-social-media-to-rebuild-trust/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/how-the-travel-industry-can-use-social-media-to-rebuild-trust/" title="8:00 am" rel="bookmark" ><time class="entry-date published" datetime="2020-08-24T08:00:55+01:00">August 24, 2020</time><time class="updated" datetime="2020-08-19T16:17:14+01:00">August 19, 2020</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/how-the-travel-industry-can-use-social-media-to-rebuild-trust/" rel="bookmark">How the travel industry can use social media to rebuild trust</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a>, <a href="https://hub.wtm.com/category/blog/social-media/" rel="category tag">Social Media</a> </span> </header> <div class="entry-summary"> When it comes to communicating hygiene protocols and safety measures, it’s important to talk directly to your target audience. Social media gives you that opportunity, if you get it right ... <a href="https://hub.wtm.com/how-the-travel-industry-can-use-social-media-to-rebuild-trust/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-22204" class="blog-item size-item post-22204 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing tag-marketing"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2020/06/shutterstock_525765100-760x475.jpg');"> <a href="https://hub.wtm.com/how-travel-brands-can-use-social-media-in-2020/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/how-travel-brands-can-use-social-media-in-2020/" title="9:49 am" rel="bookmark" ><time class="entry-date published" datetime="2020-08-18T09:49:45+01:00">August 18, 2020</time><time class="updated" datetime="2020-08-19T11:14:09+01:00">August 19, 2020</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/how-travel-brands-can-use-social-media-in-2020/" rel="bookmark">How travel brands can use social media in 2020</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a> </span> </header> <div class="entry-summary"> <p>Travellers use social media at every stage of their trip and now is the time for travel brands to make sure they are getting the most out of it.</p> <a href="https://hub.wtm.com/how-travel-brands-can-use-social-media-in-2020/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-23001" class="blog-item size-item post-23001 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing category-social-media tag-marketing tag-social-media"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2020/08/shutterstock_1666571809-760x475.jpg');"> <a href="https://hub.wtm.com/how-to-develop-a-hashtag-strategy-for-your-travel-brand/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/how-to-develop-a-hashtag-strategy-for-your-travel-brand/" title="8:00 am" rel="bookmark" ><time class="entry-date published" datetime="2020-08-17T08:00:24+01:00">August 17, 2020</time><time class="updated" datetime="2020-08-17T12:14:41+01:00">August 17, 2020</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/how-to-develop-a-hashtag-strategy-for-your-travel-brand/" rel="bookmark">How to develop a hashtag strategy for your travel brand</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a>, <a href="https://hub.wtm.com/category/blog/social-media/" rel="category tag">Social Media</a> </span> </header> <div class="entry-summary"> Whether you’re just setting up your brand’s social media handles, or you’ve been on Instagram for a while, having a hashtag strategy is key to increasing the visibility of your ... <a href="https://hub.wtm.com/how-to-develop-a-hashtag-strategy-for-your-travel-brand/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-22019" class="blog-item size-item post-22019 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-diversity-inclusion category-marketing tag-diversity tag-marketing"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2020/06/shutterstock_1202514403-760x475.jpg');"> <a href="https://hub.wtm.com/heres-what-black-influencers-think-the-travel-industry-could-be-doing-to-combat-racism/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/heres-what-black-influencers-think-the-travel-industry-could-be-doing-to-combat-racism/" title="8:00 am" rel="bookmark" ><time class="entry-date published" datetime="2020-06-26T08:00:47+01:00">June 26, 2020</time><time class="updated" datetime="2020-08-17T13:52:45+01:00">August 17, 2020</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/heres-what-black-influencers-think-the-travel-industry-could-be-doing-to-combat-racism/" rel="bookmark">How black influencers think the travel industry could combat racism</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/diversity-inclusion/" rel="category tag">Diversity & Inclusion</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a> </span> </header> <div class="entry-summary"> This month has brought new focus to Black Lives Matter, and the everyday racism many black people still experience. When it comes to the travel industry, there’s a lot more ... <a href="https://hub.wtm.com/heres-what-black-influencers-think-the-travel-industry-could-be-doing-to-combat-racism/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-22079" class="blog-item size-item post-22079 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing tag-marketing"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2020/06/shutterstock_1145748266-760x475.jpg');"> <a href="https://hub.wtm.com/will-influencer-marketing-help-brands-to-bounce-back-post-coronavirus/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/will-influencer-marketing-help-brands-to-bounce-back-post-coronavirus/" title="8:00 am" rel="bookmark" ><time class="entry-date published" datetime="2020-06-26T08:00:42+01:00">June 26, 2020</time><time class="updated" datetime="2020-08-17T12:11:56+01:00">August 17, 2020</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/will-influencer-marketing-help-brands-to-bounce-back-post-coronavirus/" rel="bookmark">Will influencer marketing help brands to bounce back post-coronavirus?</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a> </span> </header> <div class="entry-summary"> Influencer marketing is often described as ‘accelerated word-of-mouth’. The direct relationship between consumers and influencers allows brands to communicate in a way that feels authentic and in tune with what ... <a href="https://hub.wtm.com/will-influencer-marketing-help-brands-to-bounce-back-post-coronavirus/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-21635" class="blog-item size-item post-21635 post type-post status-publish format-standard has-post-thumbnail hentry category-arabian-travel-market category-atm-virtual category-blog category-marketing tag-atm-blog"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2020/06/make-your-connection-influencers-as-a-key-part-of-the-marketing-mix-in-the-covid-19-the-road-to-recovery-760x475.jpg');"> <a href="https://hub.wtm.com/make-your-connection-influencers-as-a-key-part-of-the-marketing-mix-in-the-covid-19-the-road-to-recovery/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/make-your-connection-influencers-as-a-key-part-of-the-marketing-mix-in-the-covid-19-the-road-to-recovery/" title="3:00 pm" rel="bookmark" ><time class="entry-date published" datetime="2020-06-03T15:00:25+01:00">June 3, 2020</time><time class="updated" datetime="2020-11-18T17:05:51+00:00">November 18, 2020</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/make-your-connection-influencers-as-a-key-part-of-the-marketing-mix-in-the-covid-19-the-road-to-recovery/" rel="bookmark">Make Your Connection: Influencers as a Key Part of the Marketing Mix in the COVID-19 The Road to Recovery</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/arabian-travel-market/" rel="category tag">Arabian Travel Market</a>, <a href="https://hub.wtm.com/category/atm-virtual/" rel="category tag">ATM Virtual</a>, <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a> </span> </header> <div class="entry-summary"> { “channelId” : 18179, “language”: “en-US”, “commId” : 418788, “displayMode” : “standalone”, “height” : “auto” }https://www.brighttalk.com/clients/js/player-embed/player-embed.js Speakers Eddie Taylor is currently Head of Content at ITP Create, an experiential and ... <a href="https://hub.wtm.com/make-your-connection-influencers-as-a-key-part-of-the-marketing-mix-in-the-covid-19-the-road-to-recovery/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-21110" class="blog-item size-item post-21110 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing tag-marketing"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2020/05/A-weekly-inspiratonal-newsletter-2-760x475.png');"> <a href="https://hub.wtm.com/virtual-events-vs-live-events-which-is-best/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/virtual-events-vs-live-events-which-is-best/" title="8:00 am" rel="bookmark" ><time class="entry-date published" datetime="2020-05-29T08:00:44+01:00">May 29, 2020</time><time class="updated" datetime="2020-08-14T13:53:51+01:00">August 14, 2020</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/virtual-events-vs-live-events-which-is-best/" rel="bookmark">Virtual events vs physical events – which is best?</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a> </span> </header> <div class="entry-summary"> Over the past couple of months the events industry has changed dramatically. Events that are usually attended by thousands of people in huge conference centres have been postponed to later ... <a href="https://hub.wtm.com/virtual-events-vs-live-events-which-is-best/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <style scoped>#post-20674 { background-color: #97d700; color: #000000; }#post-20674 h1 a, #post-20674 a, #post-20674 .cat-links { color: #000000; }#post-20674 .posted-on a, #post-20674 .post-icon:before { color: #000000; }#post-20674 .post-icon { background: #97d700; }#post-20674:not(.has-post-thumbnail):not(.format-video):not(.format-gallery) .post-icon { background: rgba(0,0,0,0.1); }</style> <article id="post-20674" class="blog-item size-item post-20674 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing tag-marketing tag-social-media tag-wtm-lat-blog"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2020/05/shutterstock_785222245-760x475.jpg');"> <a href="https://hub.wtm.com/tourism-how-to-keep-your-company-relevant-in-the-social-media-during-the-crisis/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/tourism-how-to-keep-your-company-relevant-in-the-social-media-during-the-crisis/" title="7:18 pm" rel="bookmark" ><time class="entry-date published" datetime="2020-05-13T19:18:45+01:00">May 13, 2020</time><time class="updated" datetime="2020-08-18T09:31:25+01:00">August 18, 2020</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/tourism-how-to-keep-your-company-relevant-in-the-social-media-during-the-crisis/" rel="bookmark">TOURISM: How to keep your company relevant in the social media during the crisis</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a> </span> </header> <div class="entry-summary"> *by Dre Nascimento Understand how to think about attractive publications for the public in the tourism sector without being sensationalist during the coronavirus pandemic Since the middle of March, the ... <a href="https://hub.wtm.com/tourism-how-to-keep-your-company-relevant-in-the-social-media-during-the-crisis/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-20326" class="blog-item size-item post-20326 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing tag-marketing tag-travel-industry"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2020/05/shutterstock_648036232-760x475.jpg');"> <a href="https://hub.wtm.com/how-travel-organisations-are-thinking-creatively-during-the-crisis/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/how-travel-organisations-are-thinking-creatively-during-the-crisis/" title="12:42 pm" rel="bookmark" ><time class="entry-date published" datetime="2020-05-05T12:42:21+01:00">May 5, 2020</time><time class="updated" datetime="2020-08-13T11:18:06+01:00">August 13, 2020</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/how-travel-organisations-are-thinking-creatively-during-the-crisis/" rel="bookmark">How travel organisations are thinking creatively during the crisis</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a> </span> </header> <div class="entry-summary"> Destinations and other travel organisations are embracing Zoom, Spotify and voucher schemes during the coronavirus crisis as they try to stay relevant and, in the case of some, maintain viable ... <a href="https://hub.wtm.com/how-travel-organisations-are-thinking-creatively-during-the-crisis/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-19974" class="blog-item size-item post-19974 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing tag-marketing tag-video"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2020/04/embracing-video-760x475.jpg');"> <a href="https://hub.wtm.com/embracing-video-to-build-your-brand-in-times-of-uncertainty/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/embracing-video-to-build-your-brand-in-times-of-uncertainty/" title="8:00 am" rel="bookmark" ><time class="entry-date published" datetime="2020-05-04T08:00:52+01:00">May 4, 2020</time><time class="updated" datetime="2020-08-13T10:53:28+01:00">August 13, 2020</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/embracing-video-to-build-your-brand-in-times-of-uncertainty/" rel="bookmark">Embracing video to build your brand in times of uncertainty</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a> </span> </header> <div class="entry-summary"> <p>It is now more important than ever to build a digital marketing strategy for your brand than includes high quality, compelling video.</p> <a href="https://hub.wtm.com/embracing-video-to-build-your-brand-in-times-of-uncertainty/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-19768" class="blog-item size-item post-19768 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing tag-instagram tag-marketing tag-social-media"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2020/04/shutterstock_436350316-760x475.jpg');"> <a href="https://hub.wtm.com/how-to-make-your-content-stand-out-on-instagram/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/how-to-make-your-content-stand-out-on-instagram/" title="4:32 pm" rel="bookmark" ><time class="entry-date published" datetime="2020-04-16T16:32:03+01:00">April 16, 2020</time><time class="updated" datetime="2020-08-12T16:28:00+01:00">August 12, 2020</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/how-to-make-your-content-stand-out-on-instagram/" rel="bookmark">How to make your brand’s content stand out on Instagram</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a> </span> </header> <div class="entry-summary"> <p>Whether you’ve just decided to get serious about Instagram or you’ve been posting for a while but aren’t seeing many results for your brand, our guide will help.</p> <a href="https://hub.wtm.com/how-to-make-your-content-stand-out-on-instagram/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-19767" class="blog-item size-item post-19767 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing tag-marketing tag-social-media tag-youtube"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2020/04/shutterstock_1043781988-1-760x475.jpg');"> <a href="https://hub.wtm.com/how-to-make-your-content-stand-out-on-youtube/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/how-to-make-your-content-stand-out-on-youtube/" title="4:28 pm" rel="bookmark" ><time class="entry-date published" datetime="2020-04-16T16:28:24+01:00">April 16, 2020</time><time class="updated" datetime="2020-08-12T16:29:24+01:00">August 12, 2020</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/how-to-make-your-content-stand-out-on-youtube/" rel="bookmark">How to make your brand’s content stand out on YouTube</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a> </span> </header> <div class="entry-summary"> Building an audience on YouTube may seem like a daunting task, but it’s not an impossible one. We believe there are three key things you can do to make your ... <a href="https://hub.wtm.com/how-to-make-your-content-stand-out-on-youtube/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <article id="post-19499" class="blog-item size-item post-19499 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-luxury category-marketing category-resilience-and-recovery category-responsible-tourism-2 tag-luxury tag-luxury-travel tag-wtm-blog tag-wtml-blog"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2020/04/shutterstock_577455703-760x475.jpg');"> <a href="https://hub.wtm.com/what-can-luxury-travel-brands-do-in-the-midst-of-a-pandemic/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/what-can-luxury-travel-brands-do-in-the-midst-of-a-pandemic/" title="8:00 am" rel="bookmark" ><time class="entry-date published" datetime="2020-04-09T08:00:31+01:00">April 9, 2020</time><time class="updated" datetime="2020-08-12T15:52:04+01:00">August 12, 2020</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/what-can-luxury-travel-brands-do-in-the-midst-of-a-pandemic/" rel="bookmark">What Can Luxury Travel Brands Do in the Midst of a Pandemic?</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/luxury/" rel="category tag">Luxury</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a>, <a href="https://hub.wtm.com/category/blog/resilience-and-recovery/" rel="category tag">Resilience and Recovery</a>, <a href="https://hub.wtm.com/category/responsible-tourism-2/" rel="category tag">Responsible Tourism</a> </span> </header> <div class="entry-summary"> <p>Luxury during a global pandemic. Is there such a thing? Moreover, is it even proper to think about luxury at this time?</p> <a href="https://hub.wtm.com/what-can-luxury-travel-brands-do-in-the-midst-of-a-pandemic/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <style scoped>#post-17283 { background-color: #97d700; color: #000000; }#post-17283 h1 a, #post-17283 a, #post-17283 .cat-links { color: #000000; }#post-17283 .posted-on a, #post-17283 .post-icon:before { color: #000000; }#post-17283 .post-icon { background: #97d700; }#post-17283:not(.has-post-thumbnail):not(.format-video):not(.format-gallery) .post-icon { background: rgba(0,0,0,0.1); }</style> <article id="post-17283" class="blog-item size-item post-17283 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing category-social-media category-technology category-trends tag-marketing tag-social-media tag-technology tag-wtm-lat-blog"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2019/08/shutterstock_779185048-760x475.png');"> <a href="https://hub.wtm.com/were-in-2019-and-blogs-havent-died/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/were-in-2019-and-blogs-havent-died/" title="4:03 pm" rel="bookmark" ><time class="entry-date published" datetime="2019-08-07T16:03:04+01:00">August 7, 2019</time><time class="updated" datetime="2020-08-18T09:19:40+01:00">August 18, 2020</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/were-in-2019-and-blogs-havent-died/" rel="bookmark">We’re in 2019 and blogs haven’t died</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a>, <a href="https://hub.wtm.com/category/blog/social-media/" rel="category tag">Social Media</a>, <a href="https://hub.wtm.com/category/blog/technology/" rel="category tag">Technology</a>, <a href="https://hub.wtm.com/category/blog/trends/" rel="category tag">Trends</a> </span> </header> <div class="entry-summary"> Search the web and it’s not difficult to find articles announcing the end of blogs. Texts from times as far away (in internet times) as 2008 were already claiming that ... <a href="https://hub.wtm.com/were-in-2019-and-blogs-havent-died/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <style scoped>#post-15817 { background-color: #6f5091; color: #ffffff; }#post-15817 h1 a, #post-15817 a, #post-15817 .cat-links { color: #ffffff; }#post-15817 .posted-on a, #post-15817 .post-icon:before { color: #ffffff; }#post-15817 .post-icon { background: #6f5091; }#post-15817:not(.has-post-thumbnail):not(.format-video):not(.format-gallery) .post-icon { background: rgba(0,0,0,0.1); }</style> <article id="post-15817" class="blog-item size-item post-15817 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-blogging category-marketing tag-atm-blog tag-blogging tag-marketing tag-social-media tag-tf-blog tag-wtm-blog tag-wtm-lat-blog tag-wtma-blog"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2019/02/blogging-760x475.png');"> <a href="https://hub.wtm.com/seo-overload-the-rise-of-the-machine-is-killing-your-blog/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/seo-overload-the-rise-of-the-machine-is-killing-your-blog/" title="3:21 pm" rel="bookmark" ><time class="entry-date published" datetime="2019-02-11T15:21:05+00:00">February 11, 2019</time><time class="updated" datetime="2020-08-18T09:20:33+01:00">August 18, 2020</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/seo-overload-the-rise-of-the-machine-is-killing-your-blog/" rel="bookmark">SEO overload: The rise of the machine is killing your blog</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/blogging/" rel="category tag">Blogging</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a> </span> </header> <div class="entry-summary"> Cast your mind back… Do you remember the reason you started blogging in the first place? Maybe it was because you wanted to publish your words and experiences, to help ... <a href="https://hub.wtm.com/seo-overload-the-rise-of-the-machine-is-killing-your-blog/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <style scoped>#post-13974 { background-color: #6f5091; color: #ffffff; }#post-13974 h1 a, #post-13974 a, #post-13974 .cat-links { color: #ffffff; }#post-13974 .posted-on a, #post-13974 .post-icon:before { color: #ffffff; }#post-13974 .post-icon { background: #6f5091; }#post-13974:not(.has-post-thumbnail):not(.format-video):not(.format-gallery) .post-icon { background: rgba(0,0,0,0.1); }</style> <article id="post-13974" class="blog-item size-item post-13974 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-blogging category-marketing category-social-media tag-atm-blog tag-blogging tag-marketing tag-social-media tag-wtm-blog tag-wtm-lat-blog tag-wtma-blog"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2018/08/neglect-your-blog-and-suffer-the-consequences-760x475.jpg');"> <a href="https://hub.wtm.com/neglect-your-blog-and-social-and-suffer-the-consequences/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/neglect-your-blog-and-social-and-suffer-the-consequences/" title="9:07 am" rel="bookmark" ><time class="entry-date published" datetime="2018-08-15T09:07:59+01:00">August 15, 2018</time><time class="updated" datetime="2020-08-18T09:22:41+01:00">August 18, 2020</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/neglect-your-blog-and-social-and-suffer-the-consequences/" rel="bookmark">Neglect your blog and social and suffer the consequences</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/blogging/" rel="category tag">Blogging</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a>, <a href="https://hub.wtm.com/category/blog/social-media/" rel="category tag">Social Media</a> </span> </header> <div class="entry-summary"> For the life of me, I fail to understand why a travel and tourism site starts a blog or a social media channel if it can’t maintain it. Mitigating circumstances ... <a href="https://hub.wtm.com/neglect-your-blog-and-social-and-suffer-the-consequences/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <style scoped>#post-13907 { background-color: #6f5091; color: #ffffff; }#post-13907 h1 a, #post-13907 a, #post-13907 .cat-links { color: #ffffff; }#post-13907 .posted-on a, #post-13907 .post-icon:before { color: #ffffff; }#post-13907 .post-icon { background: #6f5091; }#post-13907:not(.has-post-thumbnail):not(.format-video):not(.format-gallery) .post-icon { background: rgba(0,0,0,0.1); }</style> <article id="post-13907" class="blog-item size-item post-13907 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-blogging category-marketing tag-atm-blog tag-blogging tag-marketing tag-wtm-blog tag-wtm-lat-blog tag-wtma-blog"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2018/08/Blogging-760x475.jpg');"> <a href="https://hub.wtm.com/beyond-the-content-investing-in-your-blogging-business/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/beyond-the-content-investing-in-your-blogging-business/" title="3:47 pm" rel="bookmark" ><time class="entry-date published" datetime="2018-08-02T15:47:58+01:00">August 2, 2018</time><time class="updated" datetime="2020-08-18T09:23:11+01:00">August 18, 2020</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/beyond-the-content-investing-in-your-blogging-business/" rel="bookmark">Beyond the content: Investing in your blogging business</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/blogging/" rel="category tag">Blogging</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a> </span> </header> <div class="entry-summary"> When working with bloggers on campaigns and projects (for Traverse) I often find myself hopping from blog to blog just to find contact details, Instagram or Twitter accounts. In the ... <a href="https://hub.wtm.com/beyond-the-content-investing-in-your-blogging-business/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <style scoped>#post-13684 { background-color: #6f5091; color: #ffffff; }#post-13684 h1 a, #post-13684 a, #post-13684 .cat-links { color: #ffffff; }#post-13684 .posted-on a, #post-13684 .post-icon:before { color: #ffffff; }#post-13684 .post-icon { background: #6f5091; }#post-13684:not(.has-post-thumbnail):not(.format-video):not(.format-gallery) .post-icon { background: rgba(0,0,0,0.1); }</style> <article id="post-13684" class="blog-item size-item post-13684 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing category-social-media tag-atm-blog tag-marketing tag-wtm-blog tag-wtm-lat-blog tag-wtma-blog"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2018/06/Social-media-29.06.18-760x475.png');"> <a href="https://hub.wtm.com/are-we-getting-tired-of-social-media/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/are-we-getting-tired-of-social-media/" title="3:24 pm" rel="bookmark" ><time class="entry-date published" datetime="2018-06-29T15:24:50+01:00">June 29, 2018</time><time class="updated" datetime="2020-08-18T09:32:23+01:00">August 18, 2020</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/are-we-getting-tired-of-social-media/" rel="bookmark">Are we getting tired of social media?</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a>, <a href="https://hub.wtm.com/category/blog/social-media/" rel="category tag">Social Media</a> </span> </header> <div class="entry-summary"> The scandal around the use of data harvested on Facebook has caused many people to reassess their use of the social networking site and saw the rise of the #DeleteFacebook ... <a href="https://hub.wtm.com/are-we-getting-tired-of-social-media/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <style scoped>#post-13069 { background-color: #6f5091; color: #ffffff; }#post-13069 h1 a, #post-13069 a, #post-13069 .cat-links { color: #ffffff; }#post-13069 .posted-on a, #post-13069 .post-icon:before { color: #ffffff; }#post-13069 .post-icon { background: #6f5091; }#post-13069:not(.has-post-thumbnail):not(.format-video):not(.format-gallery) .post-icon { background: rgba(0,0,0,0.1); }</style> <article id="post-13069" class="blog-item size-item post-13069 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-blogging category-marketing tag-atm-blog tag-blogging tag-marketing tag-wtm-blog"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2018/05/Blog-Rebrand-760x475.png');"> <a href="https://hub.wtm.com/blog-rebranding-is-it-time-for-a-drastic-change/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/blog-rebranding-is-it-time-for-a-drastic-change/" title="11:20 am" rel="bookmark" ><time class="entry-date published" datetime="2018-05-02T11:20:13+01:00">May 2, 2018</time><time class="updated" datetime="2020-08-18T09:26:00+01:00">August 18, 2020</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/blog-rebranding-is-it-time-for-a-drastic-change/" rel="bookmark">Blog rebranding, is it time for a drastic change?</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/blogging/" rel="category tag">Blogging</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a> </span> </header> <div class="entry-summary"> You’re woken in the middle of the night with a cold gust of wind on your feet and a loud rhythmical chu-chug as the train runs over the rail joints. ... <a href="https://hub.wtm.com/blog-rebranding-is-it-time-for-a-drastic-change/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <style scoped>#post-12052 { background-color: #6f5091; color: #ffffff; }#post-12052 h1 a, #post-12052 a, #post-12052 .cat-links { color: #ffffff; }#post-12052 .posted-on a, #post-12052 .post-icon:before { color: #ffffff; }#post-12052 .post-icon { background: #6f5091; }#post-12052:not(.has-post-thumbnail):not(.format-video):not(.format-gallery) .post-icon { background: rgba(0,0,0,0.1); }</style> <article id="post-12052" class="blog-item size-item post-12052 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-blogging category-marketing category-social-media tag-blogging tag-marketing tag-social-media tag-wtml-blog"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2018/03/Social-media-760x410.png');"> <a href="https://hub.wtm.com/social-media-mayhem-why-bloggers-need-to-control-their-creative-content/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/social-media-mayhem-why-bloggers-need-to-control-their-creative-content/" title="11:03 am" rel="bookmark" ><time class="entry-date published" datetime="2018-03-01T11:03:49+00:00">March 1, 2018</time><time class="updated" datetime="2020-08-18T09:26:34+01:00">August 18, 2020</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/social-media-mayhem-why-bloggers-need-to-control-their-creative-content/" rel="bookmark">Social media mayhem, why bloggers need to control their creative content</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/blogging/" rel="category tag">Blogging</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a>, <a href="https://hub.wtm.com/category/blog/social-media/" rel="category tag">Social Media</a> </span> </header> <div class="entry-summary"> One of the most common questions you’ll get at many blogging and influencer conferences these days from new content creators is “what advice would you give someone starting out today?”. ... <a href="https://hub.wtm.com/social-media-mayhem-why-bloggers-need-to-control-their-creative-content/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <style scoped>#post-9910 { background-color: #754b9f; color: #ffffff; }#post-9910 h1 a, #post-9910 a, #post-9910 .cat-links { color: #ffffff; }#post-9910 .posted-on a, #post-9910 .post-icon:before { color: #ffffff; }#post-9910 .post-icon { background: #754b9f; }#post-9910:not(.has-post-thumbnail):not(.format-video):not(.format-gallery) .post-icon { background: rgba(0,0,0,0.1); }</style> <article id="post-9910" class="blog-item size-item post-9910 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-blogging category-marketing tag-blogging tag-marketing tag-wtml-blog"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2017/09/Blogging-tools-feature-img-760x475.png');"> <a href="https://hub.wtm.com/ultimate-writing-tools-to-regain-your-blogging-mojo/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/ultimate-writing-tools-to-regain-your-blogging-mojo/" title="10:46 am" rel="bookmark" ><time class="entry-date published" datetime="2017-09-18T10:46:55+01:00">September 18, 2017</time><time class="updated" datetime="2020-08-18T09:26:57+01:00">August 18, 2020</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/ultimate-writing-tools-to-regain-your-blogging-mojo/" rel="bookmark">Ultimate writing tools to regain your blogging mojo</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/blogging/" rel="category tag">Blogging</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a> </span> </header> <div class="entry-summary"> We can’t all be super productive all of the time. When you hit the wall and lose your mojo, how do you get back on the blogging horse? There’s a ... <a href="https://hub.wtm.com/ultimate-writing-tools-to-regain-your-blogging-mojo/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <style scoped>#post-9770 { background-color: #754b9f; color: #ffffff; }#post-9770 h1 a, #post-9770 a, #post-9770 .cat-links { color: #ffffff; }#post-9770 .posted-on a, #post-9770 .post-icon:before { color: #ffffff; }#post-9770 .post-icon { background: #754b9f; }#post-9770:not(.has-post-thumbnail):not(.format-video):not(.format-gallery) .post-icon { background: rgba(0,0,0,0.1); }</style> <article id="post-9770" class="blog-item size-item post-9770 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing category-social-media tag-blogging tag-marketing tag-wtml-blog"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2017/09/Digital-influencers-07.09.17-760x475.png');"> <a href="https://hub.wtm.com/the-rise-of-influencer-marketing-and-why-bloggers-need-to-rebrand/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/the-rise-of-influencer-marketing-and-why-bloggers-need-to-rebrand/" title="4:32 pm" rel="bookmark" ><time class="entry-date published" datetime="2017-09-07T16:32:32+01:00">September 7, 2017</time><time class="updated" datetime="2020-08-18T09:27:19+01:00">August 18, 2020</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/the-rise-of-influencer-marketing-and-why-bloggers-need-to-rebrand/" rel="bookmark">The rise of influencer marketing and why bloggers need to rebrand</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a>, <a href="https://hub.wtm.com/category/blog/social-media/" rel="category tag">Social Media</a> </span> </header> <div class="entry-summary"> Brands are increasingly looking to use influencers, such as Instagram stars and bloggers, in their marketing but the chasm between what brands and their PR companies expect to pay for ... <a href="https://hub.wtm.com/the-rise-of-influencer-marketing-and-why-bloggers-need-to-rebrand/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> <style scoped>#post-8946 { background-color: #754b9f; color: #ffffff; }#post-8946 h1 a, #post-8946 a, #post-8946 .cat-links { color: #ffffff; }#post-8946 .posted-on a, #post-8946 .post-icon:before { color: #ffffff; }#post-8946 .post-icon { background: #754b9f; }#post-8946:not(.has-post-thumbnail):not(.format-video):not(.format-gallery) .post-icon { background: rgba(0,0,0,0.1); }</style> <article id="post-8946" class="blog-item size-item post-8946 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-blogging category-marketing category-social-media tag-blogging tag-marketing tag-social-media tag-wtml-blog"> <header class="entry-header"> <div class="entry-thumbnail" style="background-image: url('https://hub.wtm.com/wp-content/uploads/2017/06/Forget-social-media-feature-image-760x475.jpg');"> <a href="https://hub.wtm.com/forget-social-media-why-quality-blog-contents-is-the-most-valuable/" class="icon-link" rel="bookmark"><span class="post-icon"></span></a> </div> <span class="posted-on"><a href="https://hub.wtm.com/forget-social-media-why-quality-blog-contents-is-the-most-valuable/" title="2:50 pm" rel="bookmark" ><time class="entry-date published" datetime="2017-06-14T14:50:39+01:00">June 14, 2017</time><time class="updated" datetime="2020-08-18T09:29:36+01:00">August 18, 2020</time></a></span> <h1 class="entry-title"> <a href="https://hub.wtm.com/forget-social-media-why-quality-blog-contents-is-the-most-valuable/" rel="bookmark">Forget social media – why quality blog content is the most valuable</a> </h1> <span class="cat-links"> <a href="https://hub.wtm.com/category/blog/" rel="category tag">Blog</a>, <a href="https://hub.wtm.com/category/blog/blogging/" rel="category tag">Blogging</a>, <a href="https://hub.wtm.com/category/blog/marketing/" rel="category tag">marketing</a>, <a href="https://hub.wtm.com/category/blog/social-media/" rel="category tag">Social Media</a> </span> </header> <div class="entry-summary"> It’s easy as a blogger to find yourself chasing your own tail scrambling to keep up with the latest social media platform and focusing on your follower numbers. Amongst all ... <a href="https://hub.wtm.com/forget-social-media-why-quality-blog-contents-is-the-most-valuable/" class="readmore-link"><span class="read-more">Read more</span></a> </div> </article> </div> </main> </div> </div> <footer id="colophon" class="site-footer" role="contentinfo"> <div class="inner-footer clear"> <div class="widg-layout2"> <aside id="text-32" class="widget widget_text"><h1 class="widget-title">Show locations</h1> <div class="textwidget"><p><a href="https://www.wtm.com/london/en-gb.html">London</a></p> <p><a href="https://www.wtm.com/atm/en-gb.html">Dubai</a></p> <p><a href="https://www.wtm.com/latin-america/en-gb.html">São Paulo</a></p> <p><a href="https://www.wtm.com/africa/en-gb.html">Cape Town</a></p> </div> </aside> </div> <div class="widg-layout2"> <aside id="text-33" class="widget widget_text"><h1 class="widget-title">Useful links</h1> <div class="textwidget"><p><a href="https://hub.wtm.com/category/press/">Press Releases</a></p> <p><a 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