Measurement Protocol | Google Analytics

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class="devsite-nav-title gc-analytics-event devsite-nav-has-children " data-category="Site-Wide Custom Events" data-label="Tab: Reference" track-name="reference" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Reference" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Reference </span> <span class="devsite-nav-icon material-icons" data-icon="forward" > </span> </a> </li> <li class="devsite-nav-item"> <a href="/analytics/devguides/config/admin/v1/client-libraries" class="devsite-nav-title gc-analytics-event devsite-nav-has-children " data-category="Site-Wide Custom Events" data-label="Tab: Resources" track-name="resources" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Resources" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Resources </span> <span class="devsite-nav-icon material-icons" data-icon="forward" > </span> </a> </li> <li class="devsite-nav-item"> <a href="/analytics/support" class="devsite-nav-title gc-analytics-event devsite-nav-has-children " data-category="Site-Wide Custom Events" data-label="Tab: Support" track-name="support" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Support" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Support </span> <span class="devsite-nav-icon material-icons" data-icon="forward" > </span> </a> </li> </ul> </div> <div class="devsite-mobile-nav-bottom"> <ul class="devsite-nav-list" menu="_book"> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Get started</span> </div></li> <li class="devsite-nav-item"><a href="/analytics/devguides/collection/ga4" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/ga4" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/ga4" ><span class="devsite-nav-text" tooltip>Introduction to Google Analytics</span></a></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Set up measurement</span> </div></li> <li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Web measurement</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/analytics/devguides/collection/ga4/tag-options" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/ga4/tag-options" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/ga4/tag-options" ><span class="devsite-nav-text" tooltip>Tagging for Google Analytics</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/collection/ga4/events" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/ga4/events" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/ga4/events" ><span class="devsite-nav-text" tooltip>Set up events</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/collection/ga4/event-parameters" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/ga4/event-parameters" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/ga4/event-parameters" ><span class="devsite-nav-text" tooltip>Add parameters</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/collection/ga4/user-id" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/ga4/user-id" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/ga4/user-id" ><span class="devsite-nav-text" tooltip>Send user IDs</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/collection/ga4/exceptions" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/ga4/exceptions" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/ga4/exceptions" ><span class="devsite-nav-text" tooltip>Measure exceptions</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/collection/ga4/views" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/ga4/views" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/ga4/views" ><span class="devsite-nav-text" tooltip>Measure pageviews</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/collection/ga4/single-page-applications" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/ga4/single-page-applications" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/ga4/single-page-applications" ><span class="devsite-nav-text" tooltip>Measure single page applications</span></a></li></ul></div></li> <li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Ecommerce measurement</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/analytics/devguides/collection/ga4/set-up-ecommerce" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/ga4/set-up-ecommerce" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/ga4/set-up-ecommerce" ><span class="devsite-nav-text" tooltip>Set up purchase events</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/collection/ga4/ecommerce" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/ga4/ecommerce" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/ga4/ecommerce" ><span class="devsite-nav-text" tooltip>Set up ecommerce events</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/collection/ga4/apply-discount" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/ga4/apply-discount" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/ga4/apply-discount" ><span class="devsite-nav-text" tooltip>Apply a discount</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/collection/ga4/item-scoped-ecommerce" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/ga4/item-scoped-ecommerce" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/ga4/item-scoped-ecommerce" ><span class="devsite-nav-text" tooltip>Create item-scoped custom parameters</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/collection/ga4/validate-ecommerce" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/ga4/validate-ecommerce" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/ga4/validate-ecommerce" ><span class="devsite-nav-text" tooltip>Validate ecommerce setup (gtag.js)</span></a></li></ul></div></li> <li class="devsite-nav-item"><a href="/analytics/devguides/collection/app" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/app" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/app" ><span class="devsite-nav-text" tooltip>App measurement</span></a></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Measurement Protocol</span> </div></li> <li class="devsite-nav-item"><a href="/analytics/devguides/collection/protocol/ga4" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/protocol/ga4" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/protocol/ga4" ><span class="devsite-nav-text" tooltip>Overview</span></a></li> <li class="devsite-nav-item"><a href="/analytics/devguides/collection/protocol/ga4/sending-events" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/protocol/ga4/sending-events" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/protocol/ga4/sending-events" ><span class="devsite-nav-text" tooltip>Send events to Google Analytics</span></a></li> <li class="devsite-nav-item"><a href="/analytics/devguides/collection/protocol/ga4/user-properties" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/protocol/ga4/user-properties" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/protocol/ga4/user-properties" ><span class="devsite-nav-text" tooltip>Send user properties</span></a></li> <li class="devsite-nav-item"><a href="/analytics/devguides/collection/ga4/uid-data" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/ga4/uid-data" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/ga4/uid-data" ><span class="devsite-nav-text" tooltip>Send user-provided data</span></a></li> <li class="devsite-nav-item"><a href="/analytics/devguides/collection/protocol/ga4/validating-events" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/protocol/ga4/validating-events" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/protocol/ga4/validating-events" ><span class="devsite-nav-text" tooltip>Validate events</span></a></li> <li class="devsite-nav-item"><a href="/analytics/devguides/collection/protocol/ga4/verify-implementation" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/protocol/ga4/verify-implementation" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/protocol/ga4/verify-implementation" ><span class="devsite-nav-text" tooltip>Verify Implementation</span></a></li> <li class="devsite-nav-item"><a href="/analytics/devguides/collection/protocol/ga4/use-cases" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/protocol/ga4/use-cases" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/protocol/ga4/use-cases" ><span class="devsite-nav-text" tooltip>Implement common use cases</span></a></li> <li class="devsite-nav-item"><a href="/analytics/devguides/collection/protocol/ga4/troubleshooting" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/collection/protocol/ga4/troubleshooting" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/collection/protocol/ga4/troubleshooting" ><span class="devsite-nav-text" tooltip>Troubleshooting</span></a></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Configure analytics</span> </div></li> <li class="devsite-nav-item"><a href="/analytics/devguides/config/admin/v1" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/config/admin/v1" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/config/admin/v1" ><span class="devsite-nav-text" tooltip>Admin API overview</span></a></li> <li class="devsite-nav-item"><a href="/analytics/devguides/config/admin/v1/quickstart-client-libraries" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/config/admin/v1/quickstart-client-libraries" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/config/admin/v1/quickstart-client-libraries" ><span class="devsite-nav-text" tooltip>Client library quickstart</span></a></li> <li class="devsite-nav-item"><a href="/analytics/devguides/config/admin/v1/quickstart-cli" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/config/admin/v1/quickstart-cli" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/config/admin/v1/quickstart-cli" ><span class="devsite-nav-text" tooltip>Command line quickstart</span></a></li> <li class="devsite-nav-item"><a href="/analytics/devguides/config/admin/v1/access-api" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/config/admin/v1/access-api" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/config/admin/v1/access-api" ><span class="devsite-nav-text" tooltip>Data Access reports</span></a></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Manage reporting</span> </div></li> <li class="devsite-nav-item"><a href="/analytics/devguides/reporting/data/v1" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/reporting/data/v1" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/reporting/data/v1" ><span class="devsite-nav-text" tooltip>Data API overview</span></a></li> <li class="devsite-nav-item"><a href="/analytics/devguides/reporting/data/v1/quickstart-client-libraries" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/reporting/data/v1/quickstart-client-libraries" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/reporting/data/v1/quickstart-client-libraries" ><span class="devsite-nav-text" tooltip>Client library quickstart</span></a></li> <li class="devsite-nav-item"><a href="/analytics/devguides/reporting/data/v1/quickstart-cli" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/reporting/data/v1/quickstart-cli" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/reporting/data/v1/quickstart-cli" ><span class="devsite-nav-text" tooltip>Command line quickstart</span></a></li> <li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Generate reports</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/analytics/devguides/reporting/data/v1/basics" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/reporting/data/v1/basics" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/reporting/data/v1/basics" ><span class="devsite-nav-text" tooltip>Basic reports</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/reporting/data/v1/report-tasks" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/reporting/data/v1/report-tasks" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/reporting/data/v1/report-tasks" ><span class="devsite-nav-text" tooltip>Async report tasks</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/reporting/data/v1/pivots" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/reporting/data/v1/pivots" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/reporting/data/v1/pivots" ><span class="devsite-nav-text" tooltip>Pivot tables</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/reporting/data/v1/realtime-basics" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/reporting/data/v1/realtime-basics" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/reporting/data/v1/realtime-basics" ><span class="devsite-nav-text" tooltip>Realtime reports</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/reporting/data/v1/funnels" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/reporting/data/v1/funnels" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/reporting/data/v1/funnels" ><span class="devsite-nav-text" tooltip>Funnel reports</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/reporting/data/v1/predefined-reports" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/reporting/data/v1/predefined-reports" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/reporting/data/v1/predefined-reports" ><span class="devsite-nav-text" tooltip>Predefined reports</span></a></li></ul></div></li> <li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Export audiences</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/analytics/devguides/reporting/data/v1/audience-export-basics" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/reporting/data/v1/audience-export-basics" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/reporting/data/v1/audience-export-basics" ><span class="devsite-nav-text" tooltip>Create an audience export</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/reporting/data/v1/audience-export-expectations" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/reporting/data/v1/audience-export-expectations" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/reporting/data/v1/audience-export-expectations" ><span class="devsite-nav-text" tooltip>Audience export data expectations</span></a></li><li class="devsite-nav-item"><a href="/analytics/devguides/reporting/data/v1/recurring-audience-lists" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /analytics/devguides/reporting/data/v1/recurring-audience-lists" track-type="bookNav" track-name="click" track-metadata-eventdetail="/analytics/devguides/reporting/data/v1/recurring-audience-lists" ><span class="devsite-nav-text" 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role="main" class="devsite-main-content" has-book-nav has-sidebar > <div class="devsite-sidebar"> <div class="devsite-sidebar-content"> <devsite-toc class="devsite-nav" role="navigation" aria-label="On this page" depth="2" scrollbars ></devsite-toc> <devsite-recommendations-sidebar class="nocontent devsite-nav"> </devsite-recommendations-sidebar> </div> </div> <devsite-content> <article class="devsite-article"> <div class="devsite-article-meta nocontent" role="navigation"> <ul class="devsite-breadcrumb-list" aria-label="Breadcrumb"> <li class="devsite-breadcrumb-item "> <a href="https://developers.google.com/" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="1" track-type="globalNav" track-name="breadcrumb" track-metadata-position="1" track-metadata-eventdetail="" > Home </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a 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gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="4" track-type="globalNav" track-name="breadcrumb" track-metadata-position="4" track-metadata-eventdetail="" > Guides </a> </li> </ul> <devsite-thumb-rating position="header"> </devsite-thumb-rating> </div> <devsite-feedback position="header" project-name="Google Analytics" product-id="69256" bucket="google-analytics-4" context="" version="t-devsite-webserver-20241114-r00-rc02.464922260396498922" data-label="Send Feedback Button" track-type="feedback" track-name="sendFeedbackLink" track-metadata-position="header" class="nocontent" disable-product-feedback project-icon="//www.gstatic.com/analytics-suite/header/suite/v2/ic_analytics.svg" project-support-url="https://developers.google.com/analytics/help" > <button> Send feedback </button> </devsite-feedback> <h1 class="devsite-page-title" tabindex="-1"> Measurement Protocol </h1> <devsite-feature-tooltip ack-key="AckCollectionsBookmarkTooltipDismiss" analytics-category="Site-Wide Custom Events" analytics-action-show="Callout Profile displayed" analytics-action-close="Callout Profile dismissed" analytics-label="Create Collection Callout" class="devsite-page-bookmark-tooltip nocontent" dismiss-button="true" id="devsite-collections-dropdown" dismiss-button-text="Dismiss" close-button-text="Got it"> <devsite-bookmark></devsite-bookmark> <span slot="popout-heading"> Stay organized with collections </span> <span slot="popout-contents"> Save and categorize content based on your preferences. </span> </devsite-feature-tooltip> <div class="devsite-page-title-meta"><devsite-view-release-notes></devsite-view-release-notes></div> <devsite-toc class="devsite-nav" depth="2" devsite-toc-embedded > </devsite-toc> <devsite-recommendations-dropdown class="nocontent"></devsite-recommendations-dropdown> <div class="devsite-article-body clearfix "> <p>The Google Analytics Measurement Protocol enhances measurement for web and app streams by <a href="/analytics/devguides/collection/protocol/ga4/sending-events">sending events</a> directly to Google Analytics servers in HTTP requests. You can record server-to-server and offline interactions, and send them as Measurement Protocol events to Google Analytics, where they can be viewed in <a href="/analytics/devguides/reporting/data/v1/basics">reports</a>.</p> <aside class="key-point"><strong>Key Point:</strong><span> The intent of the Measurement Protocol is to augment automatic collection through gtag, Tag Manager, and Google Analytics for Firebase, not to replace it.</span></aside> <p>You must use tagging (gTag, Tag Manager, or Google Analytics for Firebase) to use this protocol. See <a href="#key_features">key features</a> for important information on how this Measurement Protocol works with Google Analytics.</p> <h2 id="use_cases" data-text="Use cases" tabindex="-1">Use cases</h2> <p>Here are some ways to use the Measurement Protocol:</p> <ul> <li>Tie online to offline behavior.</li> <li>Measure client-side and server-side interactions.</li> <li>Send events that happen outside standard user-interaction, like offline conversions.</li> <li>Send events from devices and apps where automatic collection isn't available, like kiosks and watches.</li> </ul> <p>Read more about how to implement common use cases in the <a href="/analytics/devguides/collection/protocol/ga4/use-cases">use cases guide</a>.</p> <h2 id="get_started" data-text="Get started" tabindex="-1">Get started</h2> <p>See <a href="/analytics/devguides/collection/protocol/ga4/sending-events">send events</a> to learn how to send events to Google Analytics using the Measurement Protocol.</p> <p>If you're implementing the Measurement Protocol for an app stream, you can start with the <a href="//firebase.google.com/codelabs/firebase_mp">Send app events to Google Analytics using Measurement Protocol</a> codelab.</p> <h2 id="architecture" data-text="Architecture" tabindex="-1">Architecture</h2> <p>Here is an overview of the Measurement Protocol.</p> <p><img src="/static/analytics/devguides/collection/protocol/ga4/img/mp_sequence_diagram.png" alt="sequence diagram of measurement protocol"></p> <h2 id="key_features" data-text="Key features" tabindex="-1">Key features</h2> <p>This section explains important information for using the Measurement Protocol. You must use gTag, Tag Manager, or Google Analytics for Firebase for tagging to use most of the Measurement Protocol features with Google Analytics.</p> <h3 id="remarketing" data-text="Remarketing" tabindex="-1">Remarketing</h3> <p>Same device remarketing is supported when <a href="//support.google.com/analytics/answer/9445345">Google signals</a> is turned on. For cross-device remarketing, a User ID is required.</p> <h3 id="advertising_identifiers" data-text="Advertising identifiers" tabindex="-1">Advertising identifiers</h3> <p>Advertising identifiers such as GBRAID/WBRAID collected during online interactions are automatically joined with Measurement Protocol events using <code translate="no" dir="ltr">client_id</code> or <code translate="no" dir="ltr">app_instance_id</code>.</p> <h3 id="privacy_settings" data-text="Privacy settings" tabindex="-1">Privacy settings</h3> <p>Measurement Protocol events are joined with online interactions using <code translate="no" dir="ltr">client_id</code> or <code translate="no" dir="ltr">app_instance_id</code> to functionally adopt user privacy settings such as "non personalized ads" and "limit ad tracking".</p> <h3 id="geographic_and_device_information" data-text="Geographic and device information" tabindex="-1">Geographic and device information</h3> <p>Google Analytics automatically joins the most recent geographic and device information from tagging with Measurement Protocol events using <code translate="no" dir="ltr">client_id</code> or <code translate="no" dir="ltr">app_instance_id</code>. This ensures that your Measurement Protocol events are reflected in reports that include geographic and device dimensions.</p> <p>If you want a Measurement Protocol event to reflect geographic and device information from a <em>specific</em> session instead of the latest information for the <code translate="no" dir="ltr">client_id</code> or <code translate="no" dir="ltr">app_instance_id</code>, then include <code translate="no" dir="ltr">session_id</code> in the event and send it to Measurement Protocol within 24 hours of the start of the session.</p> <p>You can't send geographic or device information using the Measurement Protocol.</p> <h3 id="full_server-to-server" data-text="Full server-to-server" tabindex="-1">Full server-to-server</h3> <p>While it's possible to send events to Google Analytics solely with the Measurement Protocol, only partial reporting may be available. The purpose of the Measurement Protocol is to augment existing events collected using gtag, GTM, or Firebase. Some event and parameter names are <a href="/analytics/devguides/collection/protocol/ga4/reference?#reserved_names">reserved</a> for use through automatic collection and cannot be sent through the Measurement Protocol.</p> <h3 id="generate_or_rename_events" data-text="Generate or rename events" tabindex="-1">Generate or rename events</h3> <p>Rules for <a href="//support.google.com/analytics/answer/10085872">generating or renaming events</a> aren't triggered by events sent with the Measurement Protocol. Your application should implement the logic to send custom events through the Measurement Protocol, similar to the rules configured in the Google Analytics UI.</p> <h2 id="next_steps" data-text="Next steps" tabindex="-1">Next steps</h2> <ul> <li>Learn how to <a href="/analytics/devguides/collection/protocol/ga4/sending-events">send events</a> using the Measurement Protocol.</li> <li>Validate your event payloads using the <a href="/analytics/devguides/collection/protocol/ga4/validating-events">Measurement Protocol Validation Server</a>.</li> <li>Check out the <a href="/analytics/devguides/collection/protocol/ga4/reference">protocol</a> and <a href="/analytics/devguides/collection/protocol/ga4/reference/events">event</a> reference.</li> </ul> <aside class="note"><strong>Note:</strong><span> All applications that use the Measurement Protocol must follow the <a href="/analytics/devguides/collection/protocol/ga4/policy">protocol policy</a></span></aside> <devsite-hats-survey class="nocontent" hats-id="ztcHWp5qQ0qMonZgEeK0U4NXTjSy" listnr-id="69256"></devsite-hats-survey> </div> <devsite-recommendations display="in-page" hidden yield> </devsite-recommendations> <devsite-thumb-rating position="footer"> </devsite-thumb-rating> <devsite-feedback position="footer" project-name="Google Analytics" product-id="69256" bucket="google-analytics-4" context="" version="t-devsite-webserver-20241114-r00-rc02.464922260396498922" data-label="Send Feedback Button" track-type="feedback" track-name="sendFeedbackLink" track-metadata-position="footer" class="nocontent" disable-product-feedback project-icon="//www.gstatic.com/analytics-suite/header/suite/v2/ic_analytics.svg" project-support-url="https://developers.google.com/analytics/help" > <button> Send feedback </button> </devsite-feedback> <devsite-recommendations id="recommendations-link" yield></devsite-recommendations> <div class="devsite-floating-action-buttons"> </div> </article> <devsite-content-footer class="nocontent"> <p>Except as otherwise noted, the content of this page is licensed under the <a href="https://creativecommons.org/licenses/by/4.0/">Creative Commons Attribution 4.0 License</a>, and code samples are licensed under the <a href="https://www.apache.org/licenses/LICENSE-2.0">Apache 2.0 License</a>. 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