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native>Brand assets</a></div></div></div><section class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-padding-20 pc-justifyContent-center pc-mobile-justifyContent-flex-start pc-alignItems-center pc-mobile-alignItems-flex-start pc-reset hero-znM2Dw hero--wash-jWgP_V"><div style="max-width:1156px;" class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-32 pc-justifyContent-center pc-mobile-justifyContent-flex-start pc-alignItems-center pc-reset heroInnerRow-rmeSbv"><div style="flex-basis:620px;" class="pencraft pc-display-flex pc-flexDirection-column pc-gap-32 pc-reset heroText-A3YdjC"><h1 class="pencraft pc-reset weight-regular-mUq6Gb reset-IxiVJZ marketingHeading1-s3rHZC">Move your publication from Ghost to Substack</h1><div style="max-width:500px;" class="pencraft pc-reset font-text-qe4AeH reset-IxiVJZ marketingBody-sFV4pW">Switching takes less than 5 minutes. Import your mailing list, writing archive, and Stripe payment information from Ghost with one click.</div><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-12 pc-reset"><button tabindex="0" type="button" data-href="https://substack.com/signup/import?utm_source=substack&utm_medium=web&utm_campaign=ghost" class="pencraft pc-reset pencraft buttonBase-GK1x3M button-iUdbkg buttonNew-KfJF0Q button2-bH8fBu priority_primary-RfbeYt size_lg-A_bUNK">Create your Substack</button></div></div><img src="https://substackcdn.com/image/fetch/w_1042,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fghost_page%2Fcar_ghost.png" style="flex-basis:504px;" class="heroImg-Tbgevl"/></div></section><section class><div class="innerContainer-xVeehe innerContainer--wide-iCgogJ"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-40 pc-mobile-gap-80 pc-paddingTop-120 pc-mobile-paddingTop-80 pc-paddingBottom-120 pc-mobile-paddingBottom-80 pc-alignItems-center pc-reset"><h2 class="pencraft pc-reset align-center-y7ZD4w weight-regular-mUq6Gb reset-IxiVJZ marketingHeading1-s3rHZC heading-dT9IpG headingWide-Z4dKkZ">Switch to Substack today</h2><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-0 pc-mobile-gap-80 pc-reset benefitsSectionInner-eMyfJy"><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-20 pc-mobile-gap-24 pc-justifyContent-center pc-mobile-justifyContent-flex-start pc-alignItems-center pc-reset benefit-OHlNCn"><img src="https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fhome_page%2Fbenefit-2.png" class="image-l8HzWl"/><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-24 pc-reset text-kDX02V"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-16 pc-mobile-gap-12 pc-reset"><h2 class="pencraft pc-reset weight-regular-mUq6Gb reset-IxiVJZ marketingHeading2-U1O46m">Grow your audience</h2></div><div class="pencraft pc-reset color-primary-zABazT font-text-qe4AeH reset-IxiVJZ marketingBody-sFV4pW">Marketing isn’t all on your shoulders. More than 40% of all new free subscriptions and around 10% of paid subscriptions to Substacks come from within our network.</div><a href="https://substack.com/signup/import?utm_source=substack&utm_medium=web&utm_campaign=ghost"><div class="pencraft pc-display-flex pc-gap-6 pc-alignItems-center pc-reset"><div class="pencraft pc-reset color-substack-hKsfkG font-text-qe4AeH weight-semibold-uqA4FV reset-IxiVJZ marketingBody-sFV4pW">Switch to Substack</div><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></div></a></div></div><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-20 pc-mobile-gap-24 pc-justifyContent-center pc-mobile-justifyContent-flex-start pc-alignItems-center pc-reset benefit-OHlNCn"><img src="https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fhome_page%2Fbenefit-3.png" class="image-l8HzWl"/><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-24 pc-reset text-kDX02V"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-16 pc-mobile-gap-12 pc-reset"><h2 class="pencraft pc-reset weight-regular-mUq6Gb reset-IxiVJZ marketingHeading2-U1O46m">Zero tech knowledge required</h2></div><div class="pencraft pc-reset color-primary-zABazT font-text-qe4AeH reset-IxiVJZ marketingBody-sFV4pW">Substack makes subscription publishing simple. We handle the admin, billing, and tech so you can focus on the hard part (the writing itself).</div><a href="https://substack.com/signup/import?utm_source=substack&utm_medium=web&utm_campaign=ghost"><div class="pencraft pc-display-flex pc-gap-6 pc-alignItems-center pc-reset"><div class="pencraft pc-reset color-substack-hKsfkG font-text-qe4AeH weight-semibold-uqA4FV reset-IxiVJZ marketingBody-sFV4pW">Switch to Substack</div><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></div></a></div></div><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-20 pc-mobile-gap-24 pc-justifyContent-center pc-mobile-justifyContent-flex-start pc-alignItems-center pc-reset benefit-OHlNCn"><img src="https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fhome_page%2Fblog.png" class="image-l8HzWl"/><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-24 pc-reset text-kDX02V"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-16 pc-mobile-gap-12 pc-reset"><h2 class="pencraft pc-reset weight-regular-mUq6Gb reset-IxiVJZ marketingHeading2-U1O46m">Free to get started.</h2></div><div class="pencraft pc-reset color-primary-zABazT font-text-qe4AeH reset-IxiVJZ marketingBody-sFV4pW">You’ll never pay anything to publish free content on Substack. If you turn on paid subscriptions, Substack will keep a 10% cut of revenues for operating costs like development and customer support.</div><a href="https://substack.com/signup/import?utm_source=substack&utm_medium=web&utm_campaign=ghost"><div class="pencraft pc-display-flex pc-gap-6 pc-alignItems-center pc-reset"><div class="pencraft pc-reset color-substack-hKsfkG font-text-qe4AeH weight-semibold-uqA4FV reset-IxiVJZ marketingBody-sFV4pW">Switch to Substack</div><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></div></a></div></div></div></div></div></section><section class="outerContainer--bg-wash-aqEigC"><div class="innerContainer-xVeehe innerContainer--medium-Rrrpqj"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-40 pc-paddingTop-120 pc-mobile-paddingTop-80 pc-paddingBottom-120 pc-mobile-paddingBottom-80 pc-alignItems-center pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-32 pc-alignItems-center pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-32 pc-alignItems-center pc-reset"><h4 class="pencraft pc-reset align-center-y7ZD4w weight-regular-mUq6Gb reset-IxiVJZ marketingQuote-I2Junn">“The single best decision I made was to start my newsletter on Substack. Substack is the platform that has evolved the most and helps writers grow the most. Revue, Ghost, Mailchimp, and ConvertKit all fall short in one or more areas.”</h4><div class="pencraft pc-reset color-primary-zABazT font-text-qe4AeH weight-semibold-uqA4FV reset-IxiVJZ marketingBody-sFV4pW">– Gergely Orosz, Top Technology publisher on Substack</div></div><button tabindex="0" type="button" data-href="https://substack.com/signup/import?utm_source=substack&utm_medium=web&utm_campaign=ghost" class="pencraft pc-reset pencraft buttonBase-GK1x3M button-iUdbkg buttonNew-KfJF0Q button2-bH8fBu priority_primary-RfbeYt size_lg-A_bUNK">Create your Substack</button></div></div></div></section><section class><div class="innerContainer-xVeehe innerContainer--wide-iCgogJ"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-40 pc-paddingTop-120 pc-mobile-paddingTop-80 pc-paddingBottom-120 pc-mobile-paddingBottom-80 pc-alignItems-center pc-reset"><h2 class="pencraft pc-reset align-center-y7ZD4w weight-regular-mUq6Gb reset-IxiVJZ marketingHeading1-s3rHZC heading-dT9IpG headingWide-Z4dKkZ">A world-class reading and listening experience</h2><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-40 pc-justifyContent-space-between pc-alignItems-flex-start pc-mobile-alignItems-center pc-reset"><img src="https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fhome_page%2FphoneV2.png" class="readingExperiencesImage-a696q3"/><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset accordion-p2Aea0"><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset readingExperience-Lu71zm expanded-rezlqJ"><button tabindex="0" type="button" class="pencraft pc-reset pencraft expandCollapseButton-i7VFrE"><svg role="img" width="32" height="32" viewBox="0 0 16 16" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg"><g><title></title>return <path d="M4 7L8 11L12 7" stroke="#FF6719" stroke-linecap="round" stroke-linejoin="round"></path>;</g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft readingExperienceHeaderButton-NMnxNW"><h2 class="pencraft pc-reset weight-medium-fw81nC reset-IxiVJZ marketingHeading2-U1O46m">Posts</h2></button><div class="pencraft pc-reset color-primary-zABazT font-text-qe4AeH reset-IxiVJZ marketingBody-sFV4pW accordionItemContent-UASLa6">Substack’s simple system lets you publish to the web, email, and our app simultaneously so you can find new readers and always reach your existing audience.</div></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset readingExperience-Lu71zm"><button tabindex="0" type="button" class="pencraft pc-reset pencraft expandCollapseButton-i7VFrE"><svg role="img" width="32" height="32" viewBox="0 0 16 16" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg"><g><title></title>return <path d="M4 7L8 11L12 7" stroke="#FF6719" stroke-linecap="round" stroke-linejoin="round"></path>;</g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft readingExperienceHeaderButton-NMnxNW"><h2 class="pencraft pc-reset weight-medium-fw81nC reset-IxiVJZ marketingHeading2-U1O46m">Podcasts</h2></button><div class="pencraft pc-reset color-primary-zABazT font-text-qe4AeH reset-IxiVJZ marketingBody-sFV4pW accordionItemContent-UASLa6">We make it easy to start a subscription podcast. Share episodes to Substack subscribers and to all the major podcast players with one click.</div></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset readingExperience-Lu71zm"><button tabindex="0" type="button" class="pencraft pc-reset pencraft expandCollapseButton-i7VFrE"><svg role="img" width="32" height="32" viewBox="0 0 16 16" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg"><g><title></title>return <path d="M4 7L8 11L12 7" stroke="#FF6719" stroke-linecap="round" stroke-linejoin="round"></path>;</g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft readingExperienceHeaderButton-NMnxNW"><h2 class="pencraft pc-reset weight-medium-fw81nC reset-IxiVJZ marketingHeading2-U1O46m">Video</h2></button><div class="pencraft pc-reset color-primary-zABazT font-text-qe4AeH reset-IxiVJZ marketingBody-sFV4pW accordionItemContent-UASLa6">Upload or record videos directly into a Substack post. Make videos available to everyone or only paid subscribers.</div></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset readingExperience-Lu71zm"><button tabindex="0" type="button" class="pencraft pc-reset pencraft expandCollapseButton-i7VFrE"><svg role="img" width="32" height="32" viewBox="0 0 16 16" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg"><g><title></title>return <path d="M4 7L8 11L12 7" stroke="#FF6719" stroke-linecap="round" stroke-linejoin="round"></path>;</g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft readingExperienceHeaderButton-NMnxNW"><h2 class="pencraft pc-reset weight-medium-fw81nC reset-IxiVJZ marketingHeading2-U1O46m">Community</h2></button><div class="pencraft pc-reset color-primary-zABazT font-text-qe4AeH reset-IxiVJZ marketingBody-sFV4pW accordionItemContent-UASLa6">On Substack, you’re not publishing into a void. Comments and community threads connect you and your subscribers directly.</div></div></div></div></div></div></section><section class="outerContainer--bg-wash-aqEigC"><div class="innerContainer-xVeehe innerContainer--medium-Rrrpqj"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-40 pc-paddingTop-120 pc-mobile-paddingTop-80 pc-paddingBottom-120 pc-mobile-paddingBottom-80 pc-alignItems-center pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-32 pc-alignItems-center pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-32 pc-alignItems-center pc-reset"><h4 class="pencraft pc-reset align-center-y7ZD4w weight-regular-mUq6Gb reset-IxiVJZ marketingQuote-I2Junn">“Substack’s tools are the simplest, best-looking blog creation tools I've come across and I've tried them all.”</h4><div class="pencraft pc-reset color-primary-zABazT font-text-qe4AeH weight-semibold-uqA4FV reset-IxiVJZ marketingBody-sFV4pW">– Jefferson Graham, former USA Today columnist</div></div><button tabindex="0" type="button" data-href="https://substack.com/signup/import?utm_source=substack&utm_medium=web&utm_campaign=ghost" class="pencraft pc-reset pencraft buttonBase-GK1x3M button-iUdbkg buttonNew-KfJF0Q button2-bH8fBu priority_primary-RfbeYt size_lg-A_bUNK">Create your Substack</button></div></div></div></section><section class><div class="innerContainer-xVeehe innerContainer--medium-Rrrpqj"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-80 pc-paddingTop-120 pc-mobile-paddingTop-80 pc-paddingBottom-120 pc-mobile-paddingBottom-80 pc-alignItems-center pc-reset"><h2 class="pencraft pc-reset align-center-y7ZD4w weight-regular-mUq6Gb reset-IxiVJZ marketingHeading1-s3rHZC heading-dT9IpG">All that Ghost offers, and more</h2><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-80 pc-justifyContent-flex-start pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-20 pc-mobile-gap-12 pc-reset"><h3 class="pencraft pc-reset weight-regular-mUq6Gb reset-IxiVJZ marketingHeading3-ZMAfap question-YcMVMp">What is a Substack?</h3><div class="answer-C96XAT"><div class="pencraft pc-reset color-primary-zABazT font-text-qe4AeH reset-IxiVJZ marketingBody-sFV4pW">Substack helps anyone set up a blog and email newsletter. No tech knowledge is required. Without ads and algorithms to get in the way, you can sustain a direct relationship with your readers and retain full control over your creative work.</div></div></div><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-20 pc-mobile-gap-12 pc-reset"><h3 class="pencraft pc-reset weight-regular-mUq6Gb reset-IxiVJZ marketingHeading3-ZMAfap question-YcMVMp">Do I need to pay for Substack?</h3><div class="answer-C96XAT"><div class="pencraft pc-reset color-primary-zABazT font-text-qe4AeH reset-IxiVJZ marketingBody-sFV4pW">It’s free to get started on Substack. If you turn on paid subscriptions, Substack will keep a 10% cut of revenues for operating costs like development and customer support. There are no hidden fees and we only make money when writers do.</div></div></div><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-20 pc-mobile-gap-12 pc-reset"><h3 class="pencraft pc-reset weight-regular-mUq6Gb reset-IxiVJZ marketingHeading3-ZMAfap question-YcMVMp">Do I own what I publish on Substack?</h3><div class="answer-C96XAT"><div class="pencraft pc-reset color-primary-zABazT font-text-qe4AeH reset-IxiVJZ marketingBody-sFV4pW">You will always own your content and your relationships with your subscribers. We make it easy to import and export your archive, email list, and payments information to and from other platforms.</div></div></div><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-20 pc-mobile-gap-12 pc-reset"><h3 class="pencraft pc-reset weight-regular-mUq6Gb reset-IxiVJZ marketingHeading3-ZMAfap question-YcMVMp">How will my subscribers’ experience change when I move to Substack?</h3><div class="answer-C96XAT"><div class="pencraft pc-reset color-primary-zABazT font-text-qe4AeH reset-IxiVJZ marketingBody-sFV4pW">Your subscribers shouldn’t notice any major changes, just improvements. Once you have imported your email list, archive, and payment information from Ghost to Substack, you can simply resume publishing as normal. In your first Substack post, be sure to let your readers know that they can now read your publication in the <a href="https://substack.com/app?no_redirect=true" target="_blank" rel="noopener">Substack mobile app</a>.</div></div></div><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-20 pc-mobile-gap-12 pc-reset"><h3 class="pencraft pc-reset weight-regular-mUq6Gb reset-IxiVJZ marketingHeading3-ZMAfap question-YcMVMp">Will Substack help me grow my audience?</h3><div class="answer-C96XAT"><div class="pencraft pc-reset color-primary-zABazT font-text-qe4AeH reset-IxiVJZ marketingBody-sFV4pW">Yes. More than <a href="https://on.substack.com/p/substack-generates-1-in-3-new-subscriptions" target="_blank" rel="noopener">40% of all new free subscriptions</a> and around 12% of paid subscriptions to Substacks come from within our network.</div></div></div><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-20 pc-mobile-gap-12 pc-reset"><h3 class="pencraft pc-reset weight-regular-mUq6Gb reset-IxiVJZ marketingHeading3-ZMAfap question-YcMVMp">I also publish videos and podcasts. Does Substack support that?</h3><div class="answer-C96XAT"><div class="pencraft pc-reset color-primary-zABazT font-text-qe4AeH reset-IxiVJZ marketingBody-sFV4pW">Yes. We make it easy to start a <a href="https://substack.com/podcasts" target="_blank" rel="noopener">subscription podcast</a>. You can share episodes to Substack subscribers and to all the major podcast players with one click. You can also upload or record videos directly into a Substack post, and make those videos available to everyone or only paid subscribers. </div></div></div></div></div></div></section><section class="outerContainer--bg-wash-aqEigC"><div class="innerContainer-xVeehe innerContainer--medium-Rrrpqj"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-40 pc-paddingTop-120 pc-mobile-paddingTop-80 pc-paddingBottom-120 pc-mobile-paddingBottom-80 pc-alignItems-center pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-32 pc-alignItems-center pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-32 pc-alignItems-center pc-reset"><h4 class="pencraft pc-reset align-center-y7ZD4w weight-regular-mUq6Gb reset-IxiVJZ marketingQuote-I2Junn">“The Substack platform is a dream!”</h4><div class="pencraft pc-reset color-primary-zABazT font-text-qe4AeH weight-semibold-uqA4FV reset-IxiVJZ marketingBody-sFV4pW">– E. 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