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Tourism</a></li><li class="ecl-menu__subitem ecl-menu__see-all"><a href="/guide-applicants_en" class="ecl-link ecl-link--standalone ecl-link--icon ecl-menu__sublink" ><span class="ecl-link__label">See all</span><svg class="ecl-icon ecl-icon--xs ecl-icon--rotate-180 ecl-link__icon" focusable="false" aria-hidden="true" ><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons/sprites/icons.svg#arrow-left"></use></svg></a></li></ul></div></li><li class="ecl-menu__item ecl-menu__item--has-children" data-ecl-menu-item data-ecl-has-children aria-haspopup aria-expanded="false" id="ecl-menu-item-ecl-menu-368490145-4"><a href="/factsheets_en" class="ecl-link ecl-link--standalone ecl-menu__link" data-untranslated-label="Factsheets" data-ecl-menu-link id="ecl-menu-item-ecl-menu-368490145-4-link" >Factsheets</a><button class="ecl-button ecl-button--ghost ecl-menu__button-caret ecl-button--icon-only" type="button" data-ecl-menu-caret aria-label="Access item's children" 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class="ecl-menu__subitem ecl-menu__see-all"><a href="/factsheets_en" class="ecl-link ecl-link--standalone ecl-link--icon ecl-menu__sublink" ><span class="ecl-link__label">See all</span><svg class="ecl-icon ecl-icon--xs ecl-icon--rotate-180 ecl-link__icon" focusable="false" aria-hidden="true" ><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons/sprites/icons.svg#arrow-left"></use></svg></a></li></ul></div></li><li class="ecl-menu__item ecl-menu__item--has-children" data-ecl-menu-item data-ecl-has-children aria-haspopup aria-expanded="false" id="ecl-menu-item-ecl-menu-368490145-5"><a href="/faq_en" class="ecl-link ecl-link--standalone ecl-menu__link" data-untranslated-label="FAQ" data-ecl-menu-link id="ecl-menu-item-ecl-menu-368490145-5-link" >FAQ</a><button class="ecl-button ecl-button--ghost ecl-menu__button-caret ecl-button--icon-only" type="button" data-ecl-menu-caret aria-label="Access item's children" aria-describedby="ecl-menu-item-ecl-menu-368490145-5-link" aria-expanded="false" ><span class="ecl-button__container"><svg class="ecl-icon ecl-icon--xs ecl-icon--rotate-180 ecl-button__icon" focusable="false" aria-hidden="true" data-ecl-icon><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons/sprites/icons.svg#corner-arrow"></use></svg></span></button><div class="ecl-menu__mega" data-ecl-menu-mega ><ul class="ecl-menu__sublist"><li class="ecl-menu__subitem" data-ecl-menu-subitem ><a href="/faq/european-capital-smart-tourism_en" class="ecl-link ecl-link--standalone ecl-menu__sublink" data-untranslated-label="European Capital of Smart Tourism" >European Capital of Smart Tourism</a></li><li class="ecl-menu__subitem" data-ecl-menu-subitem ><a href="/faq/european-green-pioneer-smart-tourism_en" class="ecl-link ecl-link--standalone ecl-menu__sublink" data-untranslated-label="European Green Pioneer of Smart Tourism" >European Green Pioneer of Smart Tourism</a></li><li class="ecl-menu__subitem ecl-menu__see-all"><a href="/faq_en" 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class="ecl-button__container"><svg class="ecl-icon ecl-icon--xs ecl-icon--rotate-180 ecl-button__icon" focusable="false" aria-hidden="true" data-ecl-icon><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons/sprites/icons.svg#corner-arrow"></use></svg></span></button><div class="ecl-menu__mega" data-ecl-menu-mega ><ul class="ecl-menu__sublist"><li class="ecl-menu__subitem" data-ecl-menu-subitem ><a href="/best-practices/european-capital-smart-tourism-best-practices_en" class="ecl-link ecl-link--standalone ecl-menu__sublink" data-untranslated-label="European Capital of Smart Tourism" >European Capital of Smart Tourism</a></li><li class="ecl-menu__subitem" data-ecl-menu-subitem ><a href="/best-practices/smart-and-sustainable-tourism-practices_en" class="ecl-link ecl-link--standalone ecl-menu__sublink" data-untranslated-label="European Green Pioneer of Smart Tourism" >European Green Pioneer of Smart Tourism</a></li><li class="ecl-menu__subitem ecl-menu__see-all"><a href="/best-practices_en" class="ecl-link ecl-link--standalone ecl-link--icon ecl-menu__sublink" ><span class="ecl-link__label">See all</span><svg class="ecl-icon ecl-icon--xs ecl-icon--rotate-180 ecl-link__icon" focusable="false" aria-hidden="true" ><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons/sprites/icons.svg#arrow-left"></use></svg></a></li></ul></div></li><li class="ecl-menu__item" data-ecl-menu-item id="ecl-menu-item-ecl-menu-368490145-7"><a href="/news_en" class="ecl-link ecl-link--standalone ecl-menu__link" data-untranslated-label="News" data-ecl-menu-link id="ecl-menu-item-ecl-menu-368490145-7-link" >News</a></li><li class="ecl-menu__item" data-ecl-menu-item id="ecl-menu-item-ecl-menu-368490145-8"><a href="/contact-0_en" class="ecl-link ecl-link--standalone ecl-menu__link" data-untranslated-label="Contact" data-ecl-menu-link id="ecl-menu-item-ecl-menu-368490145-8-link" >Contact</a></li></ul></section></div></nav> </div> </header> <div class="featured-page-header" id="block-ewcms-theme-page-header"> <div class="ecl-page-header" ><div class="ecl-container"><nav class="ecl-breadcrumb ecl-page-header__breadcrumb" aria-label="You are here:" aria-label="" data-ecl-breadcrumb="true" ><ol class="ecl-breadcrumb__container"><li class="ecl-breadcrumb__segment ecl-breadcrumb__current-page" data-ecl-breadcrumb-item="static" aria-current="page">European Commission</li></ol></nav><div class="ecl-page-header__info--no-margin"><h1 class="ecl-page-header__title ecl-u-sr-only"><span>An EU initiative to reward innovative and smart tourism in European Cities!</span></h1></div></div></div> </div> <main class="ecl-u-pb-xl" id="main-content" data-inpage-navigation-source-area="h2.ecl-u-type-heading-2, div.ecl-featured-item__heading"> <div class="ecl-container"> <div class="ecl-row"> <div class="ecl-col-s-12 ewcms-top-sidebar"> <div> <div data-drupal-messages-fallback class="hidden"></div> </div> </div> </div> <div class="ecl-row"> <div class="ecl-col-s-12"> <div id="block-ewcms-theme-main-page-content" data-inpage-navigation-source-area="h2, div.ecl-featured-item__heading" class="ecl-u-mb-l"> <article dir="ltr"> <div> <div class="ecl-u-mb-2xl"> <a id="paragraph_88"></a> <div> <section class="ecl-banner ecl-banner--m ecl-banner--font-m ecl-banner--box-bg-light ecl-banner--color-dark ecl-banner--h-center ecl-banner--v-center ecl-banner--full-width" data-ecl-banner data-ecl-auto-init="Banner" ><figure class="ecl-banner__picture-container"><picture class="ecl-picture ecl-banner__picture" data-ecl-banner-image ><source srcset="https://smart-tourism-capital.ec.europa.eu/sites/default/files/styles/oe_theme_small_4_1_banner/public/2023-04/banner1.jpg.webp?itok=MnfXiZgz" media="(max-width: 480px)" ><source srcset="https://smart-tourism-capital.ec.europa.eu/sites/default/files/styles/oe_theme_medium_4_1_banner/public/2023-04/banner1.jpg.webp?itok=OmRskatq" media="(max-width: 768px)" ><source srcset="https://smart-tourism-capital.ec.europa.eu/sites/default/files/styles/oe_theme_large_4_1_banner/public/2023-04/banner1.jpg.webp?itok=FvhWi0XD" media="(max-width: 996px)" ><source srcset="https://smart-tourism-capital.ec.europa.eu/sites/default/files/styles/oe_theme_extra_large_4_1_banner/public/2023-04/banner1.jpg.webp?itok=fcoh6E12" media="(max-width: 1140px)" ><source srcset="https://smart-tourism-capital.ec.europa.eu/sites/default/files/styles/oe_theme_full_width_banner_4_1/public/2023-04/banner1.jpg.webp?itok=tO9RmnQA" media="(min-width: 1140px)" ><img class="ecl-banner__image" src="https://smart-tourism-capital.ec.europa.eu/sites/default/files/styles/oe_theme_full_width_banner_4_1/public/2023-04/banner1.jpg.webp?itok=tO9RmnQA" alt="Banner" ></picture></figure><div class="ecl-container ecl-banner__info"><div class="ecl-banner__container" data-ecl-banner-container ><div class="ecl-banner__content"><div class="ecl-banner__title"><span class="ecl-banner__title-text">EUROPEAN CAPITAL & GREEN PIONEER OF SMART TOURISM</span></div><p class="ecl-banner__description"><span class="ecl-banner__description-text">An initiative to reward smart and sustainable tourism practices in European cities</span></p></div></div></div></section> </div> </div> <div class="ecl-u-mb-2xl"> <a id="paragraph_241"></a> <div> <div class="ecl"> <h2 class="ecl-u-type-heading-2">Smart Tourism initiative</h2> </div> <div class="ecl"><p>Under the umbrella of Smart Tourism, the European Commission has launched two competitions to promote smart and sustainable tourism in the EU, network and strengthen destinations, and facilitate the exchange of best practices.</p> <p>The European Capital of Smart Tourism recognises outstanding achievements by European cities as tourism destinations in four categories: sustainability, accessibility, digitalisation as well as cultural heritage and creativity.</p> <p>The European Green Pioneer of Smart Tourism, successor of the European Destinations of Excellence (EDEN) competition, rewards smaller destinations that have implemented successful strategies to boost sustainable tourism through green transition practices.</p> <p>Smart Tourism is an EU initiative, currently financed under the Single Market Programme (SMP) - former COSME Programme. It is built on the successful experience of the Preparatory Action proposed by the European Parliament and implemented by the European Commission.</p></div> </div> </div> <div class="ecl-u-mb-2xl"> <a id="paragraph_362"></a> <div class="ecl-content-item-block"><div class="ecl-row"><div class="ecl-content-item-block__item contextual-region ecl-u-mb-l ecl-col-12 ecl-col-l-4 "><article class="ecl-content-item" ><div class="ecl-content-block ecl-content-item__content-block" data-ecl-auto-init="ContentBlock" data-ecl-content-block ><div class="ecl-content-block__title" data-ecl-title-link><a href="/european-capitals-smart-tourism_en" class="ecl-link ecl-link--standalone" >Promote</a></div><div class="ecl-content-block__description"><div class="ecl"><p>Promote the rich tourism offer of European countries and increase citizens’ sentiment of sharing local tourism-related values.</p></div></div></div></article></div><div class="ecl-content-item-block__item contextual-region ecl-u-mb-l ecl-col-12 ecl-col-l-4 "><article class="ecl-content-item" ><div class="ecl-content-block ecl-content-item__content-block" data-ecl-auto-init="ContentBlock" data-ecl-content-block ><div class="ecl-content-block__title" data-ecl-title-link><a href="/european-capitals-smart-tourism_en" class="ecl-link ecl-link--standalone" >Strengthen </a></div><div class="ecl-content-block__description"><div class="ecl"><p>Strengthen tourism-generated and innovative tourism development in the cities, their surroundings and their neighbour regions.</p></div></div></div></article></div><div class="ecl-content-item-block__item contextual-region ecl-u-mb-l ecl-col-12 ecl-col-l-4 "><article class="ecl-content-item" ><div class="ecl-content-block ecl-content-item__content-block" data-ecl-auto-init="ContentBlock" data-ecl-content-block ><div class="ecl-content-block__title" data-ecl-title-link><a href="/european-capitals-smart-tourism_en" class="ecl-link ecl-link--standalone" >Increase</a></div><div class="ecl-content-block__description"><div class="ecl"><p>Increase the attractiveness of European cities that are awarded the title and strengthen economic growth and job creation.</p></div></div></div></article></div><div class="ecl-content-item-block__item contextual-region ecl-u-mb-l ecl-col-12 ecl-col-l-4 last-item-column"><article class="ecl-content-item" ><div class="ecl-content-block ecl-content-item__content-block" data-ecl-auto-init="ContentBlock" data-ecl-content-block ><div class="ecl-content-block__title" data-ecl-title-link><a href="/european-capitals-smart-tourism_en" class="ecl-link ecl-link--standalone" >Establish</a></div><div class="ecl-content-block__description"><div class="ecl"><p>Establish framework for the exchange of best practices between the cities and create opportunities for cooperation and new partnerships.</p></div></div></div></article></div><div class="ecl-content-item-block__item contextual-region ecl-u-mb-l ecl-col-12 ecl-col-l-4 last-item-column"><article class="ecl-content-item" ><div class="ecl-content-block ecl-content-item__content-block" data-ecl-auto-init="ContentBlock" data-ecl-content-block ><div class="ecl-content-block__title" data-ecl-title-link><a href="/european-capitals-smart-tourism_en" class="ecl-link ecl-link--standalone" >Inform</a></div><div class="ecl-content-block__description"><div class="ecl"><p>Inform the travellers of the sustainable and outstanding tourism practices in destinations they are visiting.</p></div></div></div></article></div><div class="ecl-content-item-block__item contextual-region ecl-u-mb-l ecl-col-12 ecl-col-l-4 last-item-column last-item"><article class="ecl-content-item" ><div class="ecl-content-block ecl-content-item__content-block" data-ecl-auto-init="ContentBlock" data-ecl-content-block ><div class="ecl-content-block__title" data-ecl-title-link><a href="/european-capitals-smart-tourism_en" class="ecl-link ecl-link--standalone" >Encourage</a></div><div class="ecl-content-block__description"><div class="ecl"><p>Encourage sustainable socio-economic development in tourism destinations across Europe.</p></div></div></div></article></div></div></div> </div> <div class="ecl-u-mb-2xl"> <a id="paragraph_272"></a> <div> <div class="ecl"><h3>Watch here the European Capital of Smart Tourism video</h3> <article> <div class="ecl-media-container" data-ecl-media-container="true" data-ecl-auto-init="MediaContainer"><figure class="ecl-media-container__figure"><div class="ecl-media-container__media"><iframe src="https://smart-tourism-capital.ec.europa.eu/media/oembed_en?url=https%3A//vimeo.com/912986832%3Fshare%3Dcopy&max_width=0&max_height=0&hash=ua-plhP4RGU9bRgSogeEC1GNAzAmxiMogpYGfS9TlUU" width="426" height="240" class="media-oembed-content" loading="eager" title="European Capital of Smart Tourism 2025 Teaser video #EUTourismCapital"></iframe></div></figure></div> </article> <p> </p> <h3> Watch here the Green Pioneer of Smart Tourism video</h3> <article> <div class="ecl-media-container" data-ecl-media-container="true" data-ecl-auto-init="MediaContainer"><figure class="ecl-media-container__figure"><div class="ecl-media-container__media"><iframe src="https://smart-tourism-capital.ec.europa.eu/media/oembed_en?url=https%3A//vimeo.com/912989027%3Fshare%3Dcopy&max_width=0&max_height=0&hash=vyglmd_0SggxqbpaWUASY_DoUltGtAT1FvL_VgVQXZU" width="426" height="240" class="media-oembed-content" loading="eager" title="European Green Pioneer of Smart Tourism 2025 Teaser video #EUGreenPioneer"></iframe></div></figure></div> </article> <p> </p></div> </div> </div> <div class="ecl-u-mb-2xl"> <a id="paragraph_912"></a> <div> <div class="ecl"><h1>2025 European Capital of Smart Tourism and European Green Pioneer of Smart Tourism</h1><h3><strong>Torino (Italy) is the 2025 European Capital of Smart Tourism and Benidorm (Spain) is the 2025 European Green Pioneer of Smart Tourism</strong></h3></div> </div> </div> <div class="ecl-u-mb-2xl"> <a id="paragraph_234"></a> <div class="ecl-content-item-block"><div class="ecl-row"><div class="ecl-content-item-block__item contextual-region ecl-u-mb-l ecl-col-12 ecl-col-l-6 last-item-column"><article class="ecl-card" ><picture class="ecl-picture ecl-card__picture" data-ecl-picture-link ><img class="ecl-card__image" src="/sites/default/files/styles/oe_theme_ratio_3_2_medium/public/2025-01/Torino%20%281%29.jpg?h=c6980913&itok=DNcxQKl0" alt="Torino" ></picture><div class="ecl-card__body"><div class="ecl-content-block ecl-card__content-block" data-ecl-auto-init="ContentBlock" data-ecl-content-block ><div class="ecl-content-block__title" data-ecl-title-link><a href="https://smart-tourism-capital.ec.europa.eu/torino-2025-european-capital-smart-tourism_en" class="ecl-link ecl-link--standalone" >Torino: European Capital of Smart Tourism </a></div></div></div></article></div><div class="ecl-content-item-block__item contextual-region ecl-u-mb-l ecl-col-12 ecl-col-l-6 last-item-column last-item"><article class="ecl-card" ><picture class="ecl-picture ecl-card__picture" data-ecl-picture-link ><img class="ecl-card__image" src="/sites/default/files/styles/oe_theme_ratio_3_2_medium/public/2025-01/Benidorm_2.jpg?h=61a891bd&itok=kb7ARR0A" alt="Benidorm" ></picture><div class="ecl-card__body"><div class="ecl-content-block ecl-card__content-block" data-ecl-auto-init="ContentBlock" data-ecl-content-block ><div class="ecl-content-block__title" data-ecl-title-link><a href="https://smart-tourism-capital.ec.europa.eu/benidorm-2025-european-green-pioneer-smart-tourism_en" class="ecl-link ecl-link--standalone" >Benidorm: European Green Pioneer of Smart Tourism</a></div></div></div></article></div></div></div> </div> <div class="ecl-u-mb-2xl"> <a id="paragraph_393"></a> <div class="ecl"> <h2 class='ecl-u-type-heading-2'>Promoting innovation in European smart destinations</h2> </div> <article class="ecl-featured-item" ><div class="ecl-featured-item__container ecl-featured-item__container--right"><div class="ecl-featured-item__item"><div class="ecl-featured-item__description"><div class="ecl"><p>The European Capital of Smart Tourism and the European Green Pioneer of Smart Tourism reward bigger and smaller European cities for outstanding, innovative and sustainable tourism practices.</p><p>Our aim is to promote innovation to strengthen smart and sustainable destinations in Europe, to enhance tourism offers for visitors and to facilitate new partnerships, networking and the exchange of best practice. We also aim to foster the EU’s forward-thinking tourism offer to global audiences and sustainably increase footfall at pioneering destinations that offer unique visitor experiences.</p><p>The initiative is managed by the European Commission Directorate General for Internal Market, Industry, Entrepreneurship and SMEs. It is supported by the Single Market Programme and results from a preparatory action proposed by the European Parliament.</p><p>This initiative complements <a href="https://ec.europa.eu/growth/sectors/tourism_en" class="ecl-link">other EU actions and policy initiatives in the tourism field</a>.</p></div></div></div></div></article> </div> <div class="ecl-u-mb-2xl"> <a id="paragraph_717"></a> <div class="ecl"> <h2 class='ecl-u-type-heading-2'>EU Smart Tourism Podcast</h2> </div> <article class="ecl-featured-item" ><div class="ecl-featured-item__container"><div class="ecl-featured-item__item"><div class="ecl-featured-item__title"><span class="ecl-featured-item__title-content">Smart gets you further </span></div><div class="ecl-featured-item__description"><div class="ecl"><p>We take our first steps into the world of smart tourism practices in Europe, the innovations behind the future of tourism and the driving competition that cities across </p></div></div><a 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