Data Cloud for Marketing

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window.sfdcBase = window.sfdcBase || {}; window.sfdcBase.chat = window.sfdcBase.chat || {}; window.sfdcBase.chat.invite = window.sfdcBase.chat.invite || {}; </script> <div class="globalnav-wrapper-c360 "> <a class="screen-reader-text skip-to-content-c360" href="#main-content"> <div class="screen-reader-container">Skip to content</div> </a> <hgf-c360nav locale=uk search="true" show-region-selector="true" context-nav-enabled="true" hide-login="false" truly-hide-login="false" show-button-main=true show-button-secondary=false hide-contact="false" origin=https://wp.sfdcdigital.com/en-gb/wp-json> </hgf-c360nav> <hgf-c360contextnav origin=https://wp.sfdcdigital.com/en-gb/wp-json> </hgf-c360contextnav> </div> <main id="main-content" class="pbc-open-template"> <div data-blade-id="1708537839166_1ku" data-blade-position="1" data-blade-name="sf/notification" data-blade-variant="notification" data-blade-source="www" data-blade-type="blade"> <section id="1708537839166_1ku" class="relative notification--blade notification--blade--image-standard" style="background-color:#032D60" > <article data-module-id="1708537839166_1ku" data-module-name="JUST ANNOUNCED: See why Gartner® recognised Salesforce as a Leader in Customer Data Platforms." data-module-position="1" data-module-type="headline"> <div class="notification__content-wrapper"> <div class="notification__text-wrapper"> <p class="notification__text" style="color: rgb(255, 255, 255)">JUST ANNOUNCED: See why Gartner® recognised Salesforce as a Leader in Customer Data Platforms.</p> <a class="notification__link pbc_link--bold" aria-label="Read the report: Gartner" href="/uk/form/marketingcloud/gartner-cdp-magic-quadrant/?d=pb" target="_blank" style="color: rgb(255, 255, 255)"> Read the report </a> </div> </div> </article> </section> </div><div data-blade-id="1669069214809_11ts" data-blade-position="2" data-blade-name="sf/marquee" data-blade-variant="marquee" data-blade-source="www" data-blade-type="blade"> <style> section[id="1669069214809_11ts"] .headline strong { color: #0D9DDA !important; 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Quickly access and easily action on centralised data in order to drive growth and increase customer lifetime value.</p> </div> </header> <div class="cta_container flex flex--right ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Watch demo" data-link-url="/uk/form/marketing/customer-data-platform-demo/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Watch demo, Data Cloud for Marketing" href="/uk/form/marketing/customer-data-platform-demo/?d=pb" target="_blank" rel="noopener" > Watch demo </a> </pbc-button> </div> </div> </article> </div> <div class="blade__background blade__background--custom-desktop"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2023/06/marquee-marketing-product-background-desktop-2.png?w=1024" class="background__image background__image--custom" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2023/06/marquee-marketing-product-background-desktop-2.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2023/06/marquee-marketing-product-background-desktop-2.png?resize=300,94 300w,https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2023/06/marquee-marketing-product-background-desktop-2.png?resize=768,240 768w,https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2023/06/marquee-marketing-product-background-desktop-2.png?resize=1024,320 1024w,https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2023/06/marquee-marketing-product-background-desktop-2.png?resize=1536,480 1536w,https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2023/06/marquee-marketing-product-background-desktop-2.png?resize=2048,640 2048w" height="100%" width="100%"/> </div> <div class="blade__background blade__background--custom-mobile"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2024/02/marquee-service-category-backgro.jpg?w=731" class="background__image background__image--custom" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2024/02/marquee-service-category-backgro.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2024/02/marquee-service-category-backgro.jpg?resize=214,300 214w,https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2024/02/marquee-service-category-backgro.jpg?resize=768,1076 768w,https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2024/02/marquee-service-category-backgro.jpg?resize=731,1024 731w,https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2024/02/marquee-service-category-backgro.jpg?resize=1096,1536 1096w,https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2024/02/marquee-service-category-backgro.jpg?resize=1462,2048 1462w" height="100%" width="100%"/> </div> </section> </div><div data-blade-id="1670626678406_1b4x" data-blade-position="3" data-blade-name="sf/text" data-blade-variant="text" data-blade-source="www" data-blade-type="blade"> <section id="1670626678406_1b4x" class="relative text--blade" > <div class="container"> <article class="grid grid_main text__blade--link_below text--center" data-module-id="1670626678406_1b4x" data-module-name="Why Data Cloud for Marketing? " data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="text__blade-heading eyebrow--large "> <h2 class="headline text__headline--large" style=" "> Why Data Cloud for Marketing? </h2> <div class="blade__description "> <p>Centralising data is just the first step, but it’s not enough. Data Cloud isn’t just about bringing data together, it’s about bringing entire organisations together around customers, enabling marketing to deliver more impactful campaigns. We make this possible by being natively built on CRM, designed for the full customer experience, and completely open and flexible.</p> </div> </header> </article> </div> </section> </div><div data-blade-id="1679768474348_15tk" data-blade-position="4" data-blade-name="sf/productfeature" data-blade-variant="productfeature" data-blade-source="www" data-blade-type="blade"> <section id="1679768474348_15tk" class="relative productfeature--blade blade_layout--left" > <div class="container"> <div class="relative grid grid_main productfeature__content has_video"> <div class="productfeature__content-group"> <header class="productfeature__blade-heading"> <h2 class="headline" style=" "> Operational Customer Profile </h2> </header> <div class="productfeature__tabs"> <div class="accordion__item accordion__item-1 show-hide__item selected " data-module-id="accordion-1" data-module-name="Data Mapping" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1706817984080_ikn-11" class="accordion__trigger" id="show-hide1706817984080_ikn-11" aria-label="Data Mapping"> <span class="accordion__title relative"> Data Mapping <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1706817984080_ikn-11" id="rel1706817984080_ikn-11"> <div class="accordion__description"> <p>Prepare new data for seamless consumption by marketing teams and downstream systems (e.g., kick off a personalised journey in Marketing Cloud, update contact record in Sales Cloud) using a click-and-drag interface to standardise and map incoming data to the data model in Data Cloud.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1706817984080_ikn-11__media--mobile"> <div class="show-hide__video video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="cjZa5KngggQV4y1X2LK4KJ" > <pbc-vidyard-analytics slot="analytics" video-uuid="cjZa5KngggQV4y1X2LK4KJ" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="Zero-ETL Data Access" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1706817861439_16o-22" class="accordion__trigger" id="show-hide1706817861439_16o-22" aria-label="Zero-ETL Data Access"> <span class="accordion__title relative"> Zero-ETL Data Access <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1706817861439_16o-22" id="rel1706817861439_16o-22"> <div class="accordion__description"> <p>Unify and leverage non-CRM or third-party data (e.g., inventory, click data) without needing to physically move or copy it, using two-way data access between Salesforce and partners like Snowflake or Google BigQuery.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1706817861439_16o-22__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-zero-copy-data-sharing.png?w=1024" class="image__asset" alt="Data Cloud dashboard." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-zero-copy-data-sharing.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-zero-copy-data-sharing.png?resize=300,300 300w,https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-zero-copy-data-sharing.png?resize=768,768 768w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-3 show-hide__item " data-module-id="accordion-3" data-module-name="Out-of-the-Box Connectors" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1706817893317_ekq-33" class="accordion__trigger" id="show-hide1706817893317_ekq-33" aria-label="Out-of-the-Box Connectors"> <span class="accordion__title relative"> Out-of-the-Box Connectors <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1706817893317_ekq-33" id="rel1706817893317_ekq-33"> <div class="accordion__description"> <p>Reduce the amount of custom integrations and maintenance preventing marketing teams from using data in campaigns. Ingest and combine customer data with native connectivity to Salesforce apps (Marketing, Sales, Service, Commerce), prebuilt integrations to cloud storage like Amazon S3, and the ability to connect to any system with MuleSoft.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1706817893317_ekq-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-native-data-connectors.png?w=1024" class="image__asset" alt="A dashboard featuring Salesforce's products." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-native-data-connectors.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-native-data-connectors.png?resize=300,300 300w,https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-native-data-connectors.png?resize=768,768 768w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-4 show-hide__item " data-module-id="accordion-4" data-module-name="Identity Resolution" data-module-position="4" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1706817991109_hre-44" class="accordion__trigger" id="show-hide1706817991109_hre-44" aria-label="Identity Resolution"> <span class="accordion__title relative"> Identity Resolution <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1706817991109_hre-44" id="rel1706817991109_hre-44"> <div class="accordion__description"> <p>Understand how different types of data (e.g., anonymous, unstructured, real-time) captured in different systems tie back to a single individual. For example, determine that atl@salesforce.com and al123@nto.com are associated with the same person using user-defined rules to link disconnected records together.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1706817991109_hre-44__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-identity-resolution.png?w=1024" class="image__asset" alt="A dashboard with a customer's data." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-identity-resolution.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-identity-resolution.png?resize=300,300 300w,https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-identity-resolution.png?resize=768,768 768w" height="1024" width="1024"/> </div> </div> </section> </div> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left " data-media-label="rel1706817984080_ikn-11__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__video video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="cjZa5KngggQV4y1X2LK4KJ" > <pbc-vidyard-analytics slot="analytics" video-uuid="cjZa5KngggQV4y1X2LK4KJ" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1706817861439_16o-22__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-zero-copy-data-sharing.png?w=1024" class="image__asset" alt="Data Cloud dashboard." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-zero-copy-data-sharing.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-zero-copy-data-sharing.png?resize=300,300 300w,https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-zero-copy-data-sharing.png?resize=768,768 768w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1706817893317_ekq-33__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-native-data-connectors.png?w=1024" class="image__asset" alt="A dashboard featuring Salesforce's products." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-native-data-connectors.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-native-data-connectors.png?resize=300,300 300w,https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-native-data-connectors.png?resize=768,768 768w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1706817991109_hre-44__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-identity-resolution.png?w=1024" class="image__asset" alt="A dashboard with a customer's data." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-identity-resolution.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-identity-resolution.png?resize=300,300 300w,https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-identity-resolution.png?resize=768,768 768w" height="1024" width="1024"/> </div> </div> </div> </div> </section> </div><div data-blade-id="1682442262755_15rv" data-blade-position="5" data-blade-name="sf/productfeature" data-blade-variant="productfeature" data-blade-source="www" data-blade-type="blade"> <section id="1682442262755_15rv" class="relative productfeature--blade blade_layout--right" > <div class="container"> <div class="relative grid grid_main productfeature__content has_video"> <div class="productfeature__content-group"> <header class="productfeature__blade-heading"> <h2 class="headline" style=" "> Real-Time Data Access for Marketers </h2> </header> <div class="productfeature__tabs"> <div class="accordion__item accordion__item-1 show-hide__item selected " data-module-id="accordion-1" data-module-name="User-Friendly Segmentation" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1706818020027_uqk-11" class="accordion__trigger" id="show-hide1706818020027_uqk-11" aria-label="User-Friendly Segmentation"> <span class="accordion__title relative"> User-Friendly Segmentation <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1706818020027_uqk-11" id="rel1706818020027_uqk-11"> <div class="accordion__description"> <p>Create targeted audiences faster, without SQL or requesting data, using generative AI to translate plain language descriptions into functional segments in seconds. Use a no-code builder to create and prioritise audiences with Waterfall segmentation to avoid over-marketing. And expand campaign reach by finding new customers like your high-value segments using Einstein Lookalikes.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1706818020027_uqk-11__media--mobile"> <div class="show-hide__video video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="TxikQxGXSJz9xqqJeznRkR" > <pbc-vidyard-analytics slot="analytics" video-uuid="TxikQxGXSJz9xqqJeznRkR" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="Foundation for Marketing AI" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1699948675081_11ib-22" class="accordion__trigger" id="show-hide1699948675081_11ib-22" aria-label="Foundation for Marketing AI"> <span class="accordion__title relative"> Foundation for Marketing AI <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1699948675081_11ib-22" id="rel1699948675081_11ib-22"> <div class="accordion__description"> <p>Embed data from Data Cloud into Marketing Cloud AI without custom integration or manual handoffs to save time, increase productivity, and deliver more relevant content and journeys (e.g., generate email imagery based on past purchases and optimise message send time so the customer receives it when most likely to engage).</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1699948675081_11ib-22__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-pdp-segment-generation1.jpg?w=1024" class="image__asset" alt="AI generated segment displaying "winter gear enthusiast."" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-pdp-segment-generation1.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-pdp-segment-generation1.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-pdp-segment-generation1.jpg?resize=768,768 768w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-3 show-hide__item " data-module-id="accordion-3" data-module-name="Bring Your Own Model" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1706818035726_n43-33" class="accordion__trigger" id="show-hide1706818035726_n43-33" aria-label="Bring Your Own Model"> <span class="accordion__title relative"> Bring Your Own Model <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1706818035726_n43-33" id="rel1706818035726_n43-33"> <div class="accordion__description"> <p>Break down barriers between marketing users and data science teams, with direct integrations between Data Cloud and external tools like Amazon SageMaker that allow marketers to consume predictions and scores (e.g., propensity to buy) generated by custom AI/ML models that can inform personalised engagement.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1706818035726_n43-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/05/products-features-build-your-own-model.jpg?w=1024" class="image__asset" alt="Interface for artificial intelligence model. " sizes="100vw" srcset="" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-4 show-hide__item " data-module-id="accordion-4" data-module-name="Segment and Calculated Insights" data-module-position="4" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1706818042935_153b-44" class="accordion__trigger" id="show-hide1706818042935_153b-44" aria-label="Segment and Calculated Insights"> <span class="accordion__title relative"> Segment and Calculated Insights <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1706818042935_153b-44" id="rel1706818042935_153b-44"> <div class="accordion__description"> <p>Minimise the number of external <a href="https://www.salesforce.com/uk/marketing/analytics/guide/" target="_blank">analytics</a> tools needed to understand customers and how they respond to campaigns. Use Calculated Insights (e.g., lifetime value) in Data Cloud built with customer profile data and out-of-the box dashboards that combine customer and revenue data to understand and optimise segment performance across activations (e.g., Google Ads campaign).</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1706818042935_153b-44__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-calculated-insights.png?w=1024" class="image__asset" alt="Data graphs for trendlines, propensity scores, and lifetime value calculation." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-calculated-insights.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-calculated-insights.png?resize=300,300 300w,https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-calculated-insights.png?resize=768,768 768w" height="1024" width="1024"/> </div> </div> </section> </div> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right " data-media-label="rel1706818020027_uqk-11__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__video video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="TxikQxGXSJz9xqqJeznRkR" > <pbc-vidyard-analytics slot="analytics" video-uuid="TxikQxGXSJz9xqqJeznRkR" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right show-hide__media--hidden" data-media-label="rel1699948675081_11ib-22__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-pdp-segment-generation1.jpg?w=1024" class="image__asset" alt="AI generated segment displaying "winter gear enthusiast."" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-pdp-segment-generation1.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-pdp-segment-generation1.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-pdp-segment-generation1.jpg?resize=768,768 768w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right show-hide__media--hidden" data-media-label="rel1706818035726_n43-33__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/05/products-features-build-your-own-model.jpg?w=1024" class="image__asset" alt="Interface for artificial intelligence model. 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</div> </div> </div> </div> </section> </div><div data-blade-id="1682442267576_14v7" data-blade-position="6" data-blade-name="sf/productfeature" data-blade-variant="productfeature" data-blade-source="www" data-blade-type="blade"> <section id="1682442267576_14v7" class="relative productfeature--blade blade_layout--left" > <div class="container"> <div class="relative grid grid_main productfeature__content has_video"> <div class="productfeature__content-group"> <header class="productfeature__blade-heading"> <h2 class="headline" style=" "> Seamless Activation to Any Channel </h2> </header> <div class="productfeature__tabs"> <div class="accordion__item accordion__item-1 show-hide__item selected " data-module-id="accordion-1" data-module-name="AI-Powered Recommendations" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1706818067536_i44-11" class="accordion__trigger" id="show-hide1706818067536_i44-11" aria-label="AI-Powered Recommendations"> <span class="accordion__title relative"> AI-Powered Recommendations <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 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0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1706818094457_14vz-22" id="rel1706818094457_14vz-22"> <div class="accordion__description"> <p>Make every journey touchpoint more relevant and timely, activating Data Cloud audiences with data points that influence channel, content, and frequency (e.g., automatically trigger education journey when customers are not 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Reach customers with direct activation integrations to ad partners like Google, Meta, Amazon, and LinkedIn. Enrich profile data and optimise programmatic media buys with apps from AppExchange partners like Acxiom and The Trade Desk.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1706818114803_176s-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-first-party-advertising-insights.png?w=1024" class="image__asset" alt="A dashboard showing distinct customers." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-first-party-advertising-insights.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-first-party-advertising-insights.png?resize=300,300 300w,https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-first-party-advertising-insights.png?resize=768,768 768w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-4 show-hide__item " data-module-id="accordion-4" data-module-name="Natively Built on CRM" data-module-position="4" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1706813234657_58f-44" class="accordion__trigger" id="show-hide1706813234657_58f-44" aria-label="Natively Built on CRM"> <span class="accordion__title relative"> Natively Built on CRM <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1706813234657_58f-44" id="rel1706813234657_58f-44"> <div class="accordion__description"> <p>Bring the operational customer profile into every workflow across the business, with a single platform built on CRM and the same unified data powering alerts to sales reps, personalised ecommerce experiences, next-best-action service recommendations, and more.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1706813234657_58f-44__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-pdp-ai-automated-offers.jpg?w=1024" class="image__asset" alt="Einstein Recommendation for the next best customer offer." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-pdp-ai-automated-offers.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-pdp-ai-automated-offers.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-pdp-ai-automated-offers.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-pdp-ai-automated-offers.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left " data-media-label="rel1706818067536_i44-11__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__video video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="McY6QNvyCimKBCUGVgNKqL" > <pbc-vidyard-analytics slot="analytics" video-uuid="McY6QNvyCimKBCUGVgNKqL" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1706818094457_14vz-22__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-ca/wp-content/uploads/sites/8/2023/11/products-features-marketing-journeys-crm-flows.png?w=1024" class="image__asset" alt="Marketing journey schematic diagram. 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<header class="nupfixed__blade-heading text--center"> <h2 class="headline" style=" "> Extend the power of Data Cloud for Marketing with these related products. </h2> </header> <div class="cards cards--carousel"> <div class="scrollable carousel__scrollable"> <div class="carousel__wrapper scrollable__content-wrapper" data-component="carousel" data-component-id="carousel-extend_the_p" aria-label="Carousel" > <button role="button" class="left-nav hidden" tabindex="-1" aria-label="Previous Slide"></button> <button role="button" class="right-nav hidden" tabindex="-1" aria-label="Next Slide"></button> <div class="carousel scrollable__content carousel--fade-left carousel--fade-right pb-16"> <div class="card card__1 card__wrapper carousel-card" data-module-id="1680284743164_766" aria-label="slide 1 of 7" role="group" data-module-position="1" data-module-type="card_productaddon" data-module-name="Marketing Cloud Engagement" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> 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Contact a sales representative for detailed pricing information.</p> </div> <div class="nupfixed_cta" data-module-name="First, choose the right Data Cloud for Marketing edition for your business needs." data-module-position="1" data-module-id="0" data-module-type="cta"> <div class="cta_container flex flex--center ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="View detailed pricing" data-link-url="/uk/products/customer-data-platform-software-pricing/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="wideM" aria-label="View detailed Data Cloud for Marketing pricing" href="/uk/products/customer-data-platform-software-pricing/" > View detailed pricing </a> </pbc-button> </div> </div> </div> </div>  <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" aria-hidden="true" style="width: 0; height: 0; position: absolute; left: -100px"><defs><symbol 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id="1686943479672_am4" class="relative nup--blade layout--1 nup--card_quote" > <div class="container background__present"> <div class="grid grid_main nup nup__1 no-header"> <div class="cards cards--minimal"> <article class="card card__1 card__wrapper " data-module-track-impressions="" data-module-id="1701453359836_15gq" data-module-name="Peter Burns" data-module-position="1" data-module-type="card_quote" > <div class="card--card_quote pbc-g-elevation-2 flex border-rad-16 "> <div class="card_quote_align--left"> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/resources/customer-stories/heathrow-personalisation-digital-revenue/" tabindex="-1" aria-hidden="true" data-link-url="https://www.salesforce.com/resources/customer-stories/heathrow-personalisation-digital-revenue/" data-link-type="image" target=""> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/12/peter-burns-heathrow.jpg?w=1024" class="card__image" alt="Peter Burns, Director of Marketing and Digital at Heathrow" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/12/peter-burns-heathrow.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/12/peter-burns-heathrow.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/12/peter-burns-heathrow.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/12/peter-burns-heathrow.jpg?resize=1024,1024 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/12/peter-burns-heathrow.jpg?resize=1536,1536 1536w" height="1024" width="1024"/> </a> </div> <div class="card__content__wrapper"> <blockquote class="card__copy__wrapper"> <div class="card__quote-mark card__quote--uk" aria-hidden="true"></div> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/resources/customer-stories/heathrow-personalisation-digital-revenue/" data-link-text="With Salesforce, we can provide personalised experiences that meet passenger needs - even if they are one in 80 million." data-link-url="https://www.salesforce.com/resources/customer-stories/heathrow-personalisation-digital-revenue/" data-link-type="header" target=""> With Salesforce, we can provide personalised experiences that meet passenger needs - even if they are one in 80 million. </a> </h3> <div class="tagline_wrapper"> <div class="name"> Peter Burns </div> <div class="role_company"> Director of Marketing and Digital, Heathrow </div> </div> </blockquote> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Read the story" data-link-url="https://www.salesforce.com/resources/customer-stories/heathrow-personalisation-digital-revenue/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondaryWithMobileText" data-stacking="wideM" aria-label="Read the story: Peter Burns" href="https://www.salesforce.com/resources/customer-stories/heathrow-personalisation-digital-revenue/" > Read the story </a> </pbc-button> </div> </div> </div> </div> </article> </div> </div> </div> <div class="blade__background blade__background--partial-overlap" aria-hidden="true"> <div class="background__graphics background__graphics--overlap background__graphics--with-background-image"> <div class="blade__background-image"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/04/n-up-sales-cloud-background-customer.webp?w=1024" class="background__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/04/n-up-sales-cloud-background-customer.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/04/n-up-sales-cloud-background-customer.webp?resize=300,91 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/04/n-up-sales-cloud-background-customer.webp?resize=768,234 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/04/n-up-sales-cloud-background-customer.webp?resize=1024,312 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/04/n-up-sales-cloud-background-customer.webp?resize=1536,468 1536w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/04/n-up-sales-cloud-background-customer.webp?resize=2048,624 2048w" width="100%"/> </div> </div> <div class="background__padding--partial-overlap"></div> </div> </section> </div><div data-blade-id="1670278976480_ju9" data-blade-position="11" data-blade-name="sf/logogrid" data-blade-variant="logogrid" data-blade-source="www" data-blade-type="blade"> <section id="1670278976480_ju9" class="relative logogrid--blade" > <div class="container noCTAs"> <article class="grid grid_main"> <header class="logogrid__blade-heading"> <h2 class="pbc-g-text-display-4" style=" "> Get the most out of Data Cloud for Marketing with partner apps and experts. </h2> </header> <div class="logo-grid logo-grid-blade logo-grid-blade--6 mt-16 mobile-mt-16"> <div class="logo-block logo-block--1 logo-block--card_logomark" data-module-id="1686954377626_1cpb" data-module-track-impressions="" data-module-name="Snowflake Inc. logo" data-module-position="1" data-module-type="card_logomark"> <div class="card__logomark__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2023/06/snowflake.jpg?w=320" class="card__logomark__image" alt="Snowflake Inc. logo" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2023/06/snowflake.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2023/06/snowflake.jpg?resize=300,169 300w" height="auto" width="auto"/> </div> </div> <div class="logo-block logo-block--2 logo-block--card_logomark" 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src="https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2023/06/meta.jpg?w=320" class="card__logomark__image" alt="Meta Platforms, Inc. logo" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2023/06/meta.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2023/06/meta.jpg?resize=300,169 300w" height="auto" width="auto"/> </div> </div> <div class="logo-block logo-block--4 logo-block--card_logomark" data-module-id="1686954457960_ssi" data-module-track-impressions="" data-module-name="Amazon.com, Inc." data-module-position="4" data-module-type="card_logomark"> <div class="card__logomark__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2023/06/amazon.jpg?w=320" class="card__logomark__image" alt="Amazon.com, Inc." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2023/06/amazon.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2023/06/amazon.jpg?resize=300,169 300w" height="auto" width="auto"/> </div> </div> <div class="logo-block logo-block--5 logo-block--card_logomark" data-module-id="1682442573970_1155" data-module-track-impressions="" data-module-name="The Trade Desk logo" data-module-position="5" data-module-type="card_logomark"> <div class="card__logomark__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2023/05/trade-desk.jpg?w=320" class="card__logomark__image" alt="The Trade Desk logo" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2023/05/trade-desk.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2023/05/trade-desk.jpg?resize=300,169 300w" height="auto" width="auto"/> </div> </div> <div class="logo-block logo-block--6 logo-block--card_logomark" data-module-id="1682442595402_wh6" data-module-track-impressions="" data-module-name="Criteo logo" data-module-position="6" data-module-type="card_logomark"> <div class="card__logomark__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2023/05/criteo.jpg?w=320" class="card__logomark__image" alt="Criteo logo" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2023/05/criteo.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2023/05/criteo.jpg?resize=300,169 300w" height="auto" width="auto"/> </div> </div> </div> </article> </div> <div class="blade__background blade__background--partial-overlap" aria-hidden="true"> <div class="background__graphics background__graphics--overlap background__graphics--with-background-image"> <div class="blade__background-image"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2023/06/product-portfolio-cloudname-marketing-background-6.png?w=1024" class="background__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2023/06/product-portfolio-cloudname-marketing-background-6.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2023/06/product-portfolio-cloudname-marketing-background-6.png?resize=300,118 300w,https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2023/06/product-portfolio-cloudname-marketing-background-6.png?resize=768,303 768w,https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2023/06/product-portfolio-cloudname-marketing-background-6.png?resize=1024,404 1024w,https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2023/06/product-portfolio-cloudname-marketing-background-6.png?resize=1536,606 1536w,https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2023/06/product-portfolio-cloudname-marketing-background-6.png?resize=2048,808 2048w" width="100%"/> </div> </div> <div class="background__padding--partial-overlap"></div> </div> </section> </div><div data-blade-id="1681823787438_8ss" data-blade-position="12" data-blade-name="sf/oneup" data-blade-variant="oneup" data-blade-source="www" data-blade-type="blade"> <section id="1681823787438_8ss" class="relative oneup--blade oneup--left-image" > <div class="container"> <article class="grid grid_main grid--sixteenbynine" data-module-track-impressions="" data-module-id="1681823787438_8ss" data-module-name="Stay up to date on all things marketing." data-module-position="1" data-module-type="headline"> <div class="image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2023/06/category-marketing-role-based-newsletter.jpg?w=1024" class="image__asset" alt="Astro standing with outstretched hands in front of the products.marketing newsletter." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-gb/wp-content/uploads/sites/16/2023/06/category-marketing-role-based-newsletter.jpg?resize=150,150 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4.03905C1.62939 4.03905 0.538086 5.13036 0.538086 6.47655V14.8516C0.538086 16.1977 1.62939 17.2891 2.97559 17.2891H11.3506C12.6968 17.2891 13.7881 16.1977 13.7881 14.8516L13.7881 8.88513C13.7881 8.59574 13.4383 8.45066 13.2335 8.65509L12.4493 9.43768C12.2661 9.62059 12.1631 9.86888 12.1631 10.1278V14.8516C12.1631 15.3003 11.7993 15.6641 11.3506 15.6641H2.97559C2.52686 15.6641 2.16309 15.3003 2.16309 14.8516V6.47655C2.16309 6.02782 2.52685 5.66405 2.97559 5.66405H7.79909C8.07127 5.66405 8.33106 5.55029 8.51564 5.35026L9.2223 4.58446C9.41442 4.37626 9.26675 4.03905 8.98345 4.03905H2.97559Z"/> </svg> </a> </pbc-button> </div> </div> </div> </article> <article class="card card__2 card__wrapper " data-module-track-impressions="" data-module-id="1671493589475_u0a" data-module-name="Learn eight uses for a CDP in marketing — and beyond." data-module-position="2" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div 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id="tab-1-1685980794987_g2a" > <div class="pbc_accordion"> <div class="accordion__item accordion__item-1 selected " data-module-id="1685980795161_j13" data-module-name="What is Data Cloud?" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1685980794987_g2a-11" class="accordion__trigger" id="accordion1685980794987_g2a-11" aria-label="What is Data Cloud?"> <span class="accordion__title relative"> What is Data Cloud? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980794987_g2a-11" id="rel1685980794987_g2a-11"> <div class="accordion__description"> <p>Data Cloud is a trusted data foundation for your business, built for customer relationships. By harmonizing data that’s updated every millisecond, your teams can meet customers like never before.</p> <p><a href="https://www.salesforce.com/uk/data/what-is-data-cloud/" target="_self">Learn more</a></p> </div> </section> </div> <div class="accordion__item accordion__item-2 " data-module-id="1685980813499_10rj" data-module-name="Is Data Cloud a CDP?" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980794987_g2a-12" class="accordion__trigger" id="accordion1685980794987_g2a-12" aria-label="Is Data Cloud a CDP?"> <span class="accordion__title relative"> Is Data Cloud a CDP? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980794987_g2a-12" id="rel1685980794987_g2a-12"> <div class="accordion__description"> <p>Data Cloud is an evolution of our customer data platform (CDP) product, and transcends traditional marketing use cases by funneling a nearly infinite amount of dynamic data to the Customer 360 in real time.</p> </div> </section> </div> <div class="accordion__item accordion__item-3 " data-module-id="1685980818904_t1t" data-module-name="What are the benefits of Data Cloud?" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980794987_g2a-13" class="accordion__trigger" id="accordion1685980794987_g2a-13" aria-label="What are the benefits of Data Cloud?"> <span class="accordion__title relative"> What are the benefits of Data Cloud? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980794987_g2a-13" id="rel1685980794987_g2a-13"> <div class="accordion__description"> <p>Data Cloud connects, unifies, and activates data to power experiences across the entire customer journey, from marketing to sales, service, commerce, and more.</p> </div> </section> </div> <div class="accordion__item accordion__item-4 " data-module-id="1685980824550_14rt" data-module-name="How can Data Cloud help my business?" data-module-position="4" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980794987_g2a-14" class="accordion__trigger" id="accordion1685980794987_g2a-14" aria-label="How can Data Cloud help my business?"> <span class="accordion__title relative"> How can Data Cloud help my business? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980794987_g2a-14" id="rel1685980794987_g2a-14"> <div class="accordion__description"> <p>Data Cloud closes gaps stemming from fragmented data and experiences, helps teams navigate privacy changes and the cookieless future, and boosts productivity through actionable insights and automated engagement.</p> </div> </section> </div> </div> </div> </div> </div> </article> </div> </section> </div> </main> <hgf-footer home-href=uk origin=https://wp.sfdcdigital.com/en-gb/wp-json></hgf-footer> <div class="sf-call"> <div class="call-btn-wrapper"> <a class="btn" href="tel:448000868530" aria-label="Contact, By phone"></a> </div> </div> <script type="text/javascript"> window.document.dispatchEvent( new CustomEvent('www_track', { detail: { event: 'custEv_pageDataAvailable', templateName: 'Open Template', templateId: 'open-template', taxonomy: JSON.parse('{"pageTagsManual":[],"pageTagsAuto":[]}'), experiment: { 'optimizelyExp': '', 'optimizelyVar': '', }, }, }) ); </script> <script defer src="https://a.sfdcstatic.com/digital/xsf/components/v1-stable/chat.js"></script> <link rel="stylesheet" type="text/css" href="/jnmYwLhDSrvFsn4x7w/hp/b1c9Ki4/DHdjC/Xt1VSFY"> <script src="/jnmYwLhDSrvFsn4x7w/hp/b1c9Ki4/fm0SA/nIfM04o" async defer></script> <div id="sec-overlay" style="display:none;"> <div id="sec-container"> </div> </div></body></html>

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