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This approach provides unparalleled flexibility and control for managing data within Data Cloud, making it easier than ever to bring data in and send it out as needed.</p>\n"},"path":"/data/what-is-data-cloud","urlLoc":"uk","curHref":"/uk/data/what-is-data-cloud/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-gb"},{"id":"1712767105182_1bt8","name":"sf/media","attributes":{"audience_segment":["customer","prospect"],"experiment_type":"content","minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"media":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/data-cloud-brings-all-data-into-crm.webp?w=1024","alt":"","title":"2024/05/data-cloud-brings-all-data-into-crm.webp","sizes":[{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/data-cloud-brings-all-data-into-crm.webp?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/data-cloud-brings-all-data-into-crm.webp?resize=300,169","width":300,"height":169},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/data-cloud-brings-all-data-into-crm.webp?resize=768,432","width":768,"height":432},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/data-cloud-brings-all-data-into-crm.webp?resize=1024,576","width":1024,"height":576}],"width":1024,"height":576}},"caption":{"style":"basic","content":"<p>Data Cloud unlocks trapped data with the Salesforce metadata framework.</p>\n"}},"path":"/data/what-is-data-cloud","urlLoc":"uk","curHref":"/uk/data/what-is-data-cloud/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-gb"},{"id":"1712767209073_x7d","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"How does Data Cloud work?","headline_size":"h2","description":"<p>Data Cloud is part of the <a href=\"https://www.salesforce.com/platform/\" target=\"_self\">Salesforce Platform</a>, which helps you and your team gain a complete understanding of your customer, based on data. Data Cloud has three key capabilities that make this possible:</p>\n"},"path":"/data/what-is-data-cloud","urlLoc":"uk","curHref":"/uk/data/what-is-data-cloud/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-gb"},{"id":"1712767225955_ilb","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"1. Data Cloud connects to every data source","headline_size":"h2","description":"<p>First, Data Cloud lets you easily combine your data on Salesforce with data from any other external source to create a trusted, comprehensive view of your customer. Use pre-built connectors or our zero-copy integrations to quickly pull in data from across your enterprise that’s trapped in platforms like AWS, Snowflake, and Google Big Query.</p>\n"},"path":"/data/what-is-data-cloud","urlLoc":"uk","curHref":"/uk/data/what-is-data-cloud/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-gb"},{"id":"1712767247944_4aa","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"2. Data Cloud harmonizes your data","headline_size":"h2","description":"<p>Next, since Data Cloud is purpose-built on Salesforce, it helps you take advantage of integrating all your data to our standard metadata model. 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Most importantly, the <a href=\"https://www.salesforce.com/platform/\" target=\"_self\">Salesforce Platform </a>adds a layer of data policy management to Data Cloud to make it possible for customers to keep their data safe and meet regulatory compliance requirements globally.</p>\n"},"path":"/data/what-is-data-cloud","urlLoc":"uk","curHref":"/uk/data/what-is-data-cloud/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-gb"},{"id":"1715883335474_1cua","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Take the next step to unify your data","headline_size":"h2","description":"<p>Companies are collecting more data about their customers than ever before, yet that data sits in siloes and is disconnected from the customer experience. 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id="1712766853690_be2" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="1712766853690_be2" data-module-name="" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> </header> <div class="blade__description"> <p><a href="/uk/data/" target="_self">Data Cloud</a> is a data platform that unifies all of your company’s data on to Salesforce’s <a href="https://www.salesforce.com/platform/" target="_self">Salesforce Platform</a>, giving every team a 360-degree view of the customer to drive automation and analytics, personalize engagement, and power trusted AI. Data Cloud creates this holistic customer view by turning volumes of disconnected data into a single, trusted model that’s easy to access and understand. This includes diverse data sets, like telemetry data, web engagement data and more across your organization or your external data lakes and warehouses. And this unified view helps your <a href="/uk/sales/" target="_self">Sales</a>, <a href="/uk/service/" target="_self">Service</a>, and <a href="/uk/marketing/" target="_self">Marketing</a> teams build personalized customer experiences, trigger data-driven actions and workflows, and safely drive AI across all of your Salesforce apps.</p> <p>Regardless of where your data comes from — internal apps, systems, channels, external data lakes, and even emails, images, or PDFs — Data Cloud can bring it all together, creating a unified customer profile that helps your team better understand what your customer needs today, and anticipate what they may need tomorrow. This helps teams across your organization use all of your company’s data to boost productivity and deliver deeper customer value.</p> <p>Using Data Cloud, your business can consistently provide personalized customer experiences that lead to increased customer satisfaction, loyalty, and business growth. Data Cloud ensures that every employee has the right information at the right time to deliver what customers need, in near real-time, across the entire customer journey.</p> </div> </article> </div> </section> </div><div data-blade-id="1712766871387_7xl" data-blade-position="3" data-blade-name="sf/media" data-blade-variant="media" data-blade-source="www" data-blade-type="blade"> <section id="1712766871387_7xl" class="relative media--blade media--center-image" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main grid--sixteenbynine theme--light_gradient" data-module-track-impressions="" data-module-id="1712766871387_7xl" data-module-name="" data-module-position="1" data-module-type="headline"> <div class="image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/zero-copy-what-is-data-cloud.webp?w=1024" class="image__asset" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/zero-copy-what-is-data-cloud.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/zero-copy-what-is-data-cloud.webp?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/zero-copy-what-is-data-cloud.webp?resize=768,432 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/zero-copy-what-is-data-cloud.webp?resize=1024,576 1024w" height="576" width="1024"/> </div> <div class="content__wrapper"> <div class="content__container"> <div class="basic_caption"> <p>Data Cloud provides a complete view into all of your data, no matter where it lives.</p> </div> </div> </div> </article> </div> </section> </div><div data-blade-id="1712766923794_8w6" data-blade-position="4" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1712766923794_8w6" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="1712766923794_8w6" data-module-name="Examples of Data Cloud" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> Examples of Data Cloud </h2> </header> <div class="blade__description"> <p>Here are a few examples that show <a href="https://www.salesforce.com/news/stories/data-cloud-tdx-news/" target="_self">how organizations use Data Cloud to improve customer experiences</a>:</p> <ul> <li><a href="/uk/resources/customer-stories/formula1-personalized-content-fan-engagement/" target="_self"><strong>Formula 1</strong></a><strong> </strong>delights fans with personalization based on location, content preferences, and favorite driver. They’ve created near real-time fan journeys with one-of-a-kind experiences and exclusive offers, providing meaningful interactions to turn new fans into loyal ones and fuel sustained growth worldwide. Results include 88% fan satisfaction, 86% first contact resolution, and 99.6% email delivery rate.</li> <li><a href="https://www.salesforce.com/customer-stories/air-india-delivers-world-class-service-data-ai/" target="_self"><strong>Air India</strong></a><strong> </strong>has achieved faster case handling, efficient routing, and personalized customer experiences using Data Cloud and <a href="/uk/artificial-intelligence/" target="_self">Einstein</a>. With AI-powered reply recommendations and predictive AI, agents provide quick assistance and offer personalized recommendations.</li> <li><a href="https://www.turtlebayresort.com/" target="_blank" class="link__new-tab"><strong>Turtle Bay</strong><img class="link__new-tab-icon" alt="Opens in a new window"></a><strong>,</strong> a luxury vacation destination on O‘ahu, has invested in Data Cloud to help segment customers into ideal personas, and <a href="https://www.salesforce.com/einsteincopilot" target="_blank" class="link__new-tab">Agentforce Assistant<img class="link__new-tab-icon" alt="Opens in a new window"></a> will make tailored recommendations. For example, if they are segmented into a family category, family-friendly activities will be recommended by Agentforce Assistant.</li> </ul> <p>The powerful combination of data and CRM makes these personalized customer experiences possible. And for today’s “need-it-now” consumer, milliseconds matter. The cost of not keeping up with your customer could be lost sales opportunities, poor social media reviews, a disconnect in healthcare delivery, and much more.</p> </div> </article> </div> </section> </div><div data-blade-id="1712766974528_5ge" data-blade-position="5" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1712766974528_5ge" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="1712766974528_5ge" data-module-name="Is this a customer data platform (CDP)?" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> Is this a customer data platform (CDP)? </h2> </header> <div class="blade__description"> <p>Historically, customer data platforms (CDP) have been a solution used primarily by marketing teams. Data Cloud not only provides the <a href="/uk/form/marketing/gartner-cdp-magic-quadrant/?d=pb" target="_blank">traditional benefits of a CDP </a>but also offers a comprehensive data solution for all other lines of business, including <a href="/uk/sales/" target="_self">Sales</a> and <a href="/uk/service/" target="_self">Service</a>. With Data Cloud, these teams can effortlessly activate their data to automate workflows, personalize customer interactions, and build smarter AI.</p> </div> </article> </div> </section> </div><div data-blade-id="1712766976810_if2" data-blade-position="6" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1712766976810_if2" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="1712766976810_if2" data-module-name="New and innovative Data Cloud features" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> New and innovative Data Cloud features </h2> </header> <div class="blade__description"> <p>Data Cloud is unlike any data solution in the market today.</p> </div> </article> </div> </section> </div><div data-blade-id="1715883075959_eeq" data-blade-position="7" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1715883075959_eeq" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="1715883075959_eeq" data-module-name="1. Data Cloud is natively integrated with the Salesforce metadata framework" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> 1. Data Cloud is natively integrated with the Salesforce metadata framework </h2> </header> <div class="blade__description"> <p>This allows your organization to turn data from any source into standard objects and fields that teams using Salesforce already know how to work with. This means companies can more easily use all their data that lives outside of Salesforce within everyday apps, like <a href="/uk/sales/" target="_self">Sales Cloud</a> and <a href="/uk/service/" target="_self">Service Cloud</a>, without having to invest in and maintain messy, expensive data pipelines.</p> </div> </article> </div> </section> </div><div data-blade-id="1715883108692_15wz" data-blade-position="8" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1715883108692_15wz" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="1715883108692_15wz" data-module-name="2. Data Cloud is designed to put data to work through low-code, no-code tools" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> 2. Data Cloud is designed to put data to work through low-code, no-code tools </h2> </header> <div class="blade__description"> <p>With all your data harmonized within the Salesforce metadata framework, you can put your data to work using low code tools unique to Salesforce, such as Flow, and generative AI solutions like <a href="https://www.salesforce.com/einsteincopilot" target="_blank" class="link__new-tab">Agentforce Assistant <img class="link__new-tab-icon" alt="Opens in a new window"></a>and <a href="/uk/artificial-intelligence/prompt-builder/" target="_self">Prompt Builder</a>. This helps business teams more easily use data to power all their workflows, automations, AI, and analytics without relying on IT.</p> </div> </article> </div> </section> </div><div data-blade-id="1715883130832_uag" data-blade-position="9" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1715883130832_uag" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="1715883130832_uag" data-module-name="3. Data Cloud is fully open and extensible" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> 3. Data Cloud is fully open and extensible </h2> </header> <div class="blade__description"> <p>Your company has already dedicated substantial resources to implement data solutions, such as data lakes or data warehouses. With Data Cloud, you can maximize the ROI on all of these investments. That’s because Data Cloud is designed with an open, extensible architecture that employs zero-copy integrations, allowing seamless connections to top platforms like Snowflake or Databricks — without the need to move or copy data. This approach provides unparalleled flexibility and control for managing data within Data Cloud, making it easier than ever to bring data in and send it out as needed.</p> </div> </article> </div> </section> </div><div data-blade-id="1712767105182_1bt8" data-blade-position="10" data-blade-name="sf/media" data-blade-variant="media" data-blade-source="www" data-blade-type="blade"> <section id="1712767105182_1bt8" class="relative media--blade media--center-image" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main grid--sixteenbynine theme--light_gradient" data-module-track-impressions="" data-module-id="1712767105182_1bt8" data-module-name="" data-module-position="1" data-module-type="headline"> <div class="image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/data-cloud-brings-all-data-into-crm.webp?w=1024" class="image__asset" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/data-cloud-brings-all-data-into-crm.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/data-cloud-brings-all-data-into-crm.webp?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/data-cloud-brings-all-data-into-crm.webp?resize=768,432 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/data-cloud-brings-all-data-into-crm.webp?resize=1024,576 1024w" height="576" width="1024"/> </div> <div class="content__wrapper"> <div class="content__container"> <div class="basic_caption"> <p>Data Cloud unlocks trapped data with the Salesforce metadata framework.</p> </div> </div> </div> </article> </div> </section> </div><div data-blade-id="1712767209073_x7d" data-blade-position="11" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1712767209073_x7d" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="1712767209073_x7d" data-module-name="How does Data Cloud work?" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> How does Data Cloud work? </h2> </header> <div class="blade__description"> <p>Data Cloud is part of the <a href="https://www.salesforce.com/platform/" target="_self">Salesforce Platform</a>, which helps you and your team gain a complete understanding of your customer, based on data. Data Cloud has three key capabilities that make this possible:</p> </div> </article> </div> </section> </div><div data-blade-id="1712767225955_ilb" data-blade-position="12" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1712767225955_ilb" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="1712767225955_ilb" data-module-name="1. Data Cloud connects to every data source" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> 1. Data Cloud connects to every data source </h2> </header> <div class="blade__description"> <p>First, Data Cloud lets you easily combine your data on Salesforce with data from any other external source to create a trusted, comprehensive view of your customer. Use pre-built connectors or our zero-copy integrations to quickly pull in data from across your enterprise that’s trapped in platforms like AWS, Snowflake, and Google Big Query.</p> </div> </article> </div> </section> </div><div data-blade-id="1712767247944_4aa" data-blade-position="13" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1712767247944_4aa" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="1712767247944_4aa" data-module-name="2. Data Cloud harmonizes your data" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> 2. Data Cloud harmonizes your data </h2> </header> <div class="blade__description"> <p>Next, since Data Cloud is purpose-built on Salesforce, it helps you take advantage of integrating all your data to our standard metadata model. Once integrated into the model, companies can access and use any of this data directly inside Salesforce applications — like Sales Cloud and Service Cloud. Unlike other data solutions that are difficult to use when harmonizing disparate data into a singular model, Salesforce makes data harmonization incredibly easy through point-and-click mapping and pre-configured data bundles that automatically map your data for you.</p> </div> </article> </div> </section> </div><div data-blade-id="1712767274314_d50" data-blade-position="14" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1712767274314_d50" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="1712767274314_d50" data-module-name="3. Data Cloud makes it easy to activate your data" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> 3. Data Cloud makes it easy to activate your data </h2> </header> <div class="blade__description"> <p>Finally, with Data Cloud, teams can transform messy, hard-to-use data that’s scattered across your enterprise into a unified resource. Data Cloud makes it easy to use your data to build data-driven automations and business processes.</p> <p>With seamless integrations to both Salesforce applications and popular destinations, like telemetry data or purchase invoicing systems, teams can activate experiences powered by Data Cloud in nearly any environment where their work takes place.</p> </div> </article> </div> </section> </div><div data-blade-id="1712767292823_6a" data-blade-position="15" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1712767292823_6a" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="1712767292823_6a" data-module-name="How does Data Cloud keep data secure and what data ethics standards are in place?" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> How does Data Cloud keep data secure and what data ethics standards are in place? </h2> </header> <div class="blade__description"> <p>The Salesforce vision for Data Cloud is to lead the industry on privacy and data ethics via best-in-class consent management, policy automation, and more. In collaboration with our <a href="https://www.salesforce.com/news/stories/salesforce-technology-ethics/" target="_self">Office of Ethical and Humane Use</a>, Data Cloud is designed with privacy and data ethics best practices from the ground up. Most importantly, the <a href="https://www.salesforce.com/platform/" target="_self">Salesforce Platform </a>adds a layer of data policy management to Data Cloud to make it possible for customers to keep their data safe and meet regulatory compliance requirements globally.</p> </div> </article> </div> </section> </div><div data-blade-id="1715883335474_1cua" data-blade-position="16" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1715883335474_1cua" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left theme--light_gradient" data-module-id="1715883335474_1cua" data-module-name="Take the next step to unify your data" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> Take the next step to unify your data </h2> </header> <div class="blade__description"> <p>Companies are collecting more data about their customers than ever before, yet that data sits in siloes and is disconnected from the customer experience. Data Cloud integrates information from various sources, which helps all teams provide a personalized customer experience at every touchpoint, leading to increased customer satisfaction, loyalty, and ultimately, business growth.</p> <p><strong>Bring it all together:</strong> Your data, your teams, and your customers. Learn how <a href="/uk/data/" target="_self">Salesforce Data Cloud</a> can help you connect <em>all</em> of your data, and discover insights that lead to memorable customer experiences.</p> </div> </article> </div> </section> </div><div data-blade-id="1715883462518_a0b" data-blade-position="17" data-blade-name="sf/text" data-blade-variant="text" data-blade-source="www" data-blade-type="blade"> <section id="1715883462518_a0b" class="relative text--blade" > <div class="container container--min-spacing-bottom"> <article class="grid grid_main text__blade--link_below text--left theme--light_gradient" data-module-id="1715883462518_a0b" data-module-name="Watch the Data Cloud demo" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="text__blade-heading eyebrow--small grid grid_sub"> <h2 class="headline text__headline--small" style=" "> Watch the Data Cloud demo </h2> </header> </article> </div> </section> </div><div data-blade-id="1715883377585_152w" data-blade-position="18" data-blade-name="sf/media" data-blade-variant="media" data-blade-source="www" data-blade-type="blade"> <section id="what-is-data-cloud" class="relative media--blade media--center-image" > <div class="container container--min-spacing-top"> <article class="grid grid_main grid--sixteenbynine theme--light_gradient" data-module-track-impressions="" data-module-id="1715883377585_152w" data-module-name="" data-module-position="1" data-module-type="headline"> <div class="video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="hPJ5HsyFPFrA7FKAtQm1vH" > <pbc-vidyard-analytics slot="analytics" video-uuid="hPJ5HsyFPFrA7FKAtQm1vH" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> <div class="content__wrapper"> <div class="content__container"> </div> </div> </article> </div> </section> </div><div data-blade-id="1712767342743_td9" data-blade-position="19" data-blade-name="sf/nup" data-blade-variant="nup" data-blade-source="www" data-blade-type="blade"> <section id="1712767342743_td9" class="relative nup--blade layout--4 nup--card_resource" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <div class="grid grid_main nup nup__4 nup__gridFour theme--light_gradient"> <header class="nup__blade-heading text--center"> <h2 class="headline" style=" "> Hit the ground running with data tips, tricks, and best practices. </h2> </header> <div class="cards"> <article class="card card__1 card__wrapper theme--light_gradient" data-module-track-impressions="" data-module-id="1712767342931_amw" data-module-name="Data Cloud makes all enterprise data actionable in every Salesforce application and workflow." data-module-position="1" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/news/stories/data-cloud-tdx-news/" tabindex="-1" aria-label="Data Cloud makes all enterprise data actionable in every Salesforce application and workflow." data-link-url="https://www.salesforce.com/news/stories/data-cloud-tdx-news/" data-link-type="image" target="_self"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/data-cloud-momentum.webp?w=1024" class="card__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/data-cloud-momentum.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/data-cloud-momentum.webp?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/data-cloud-momentum.webp?resize=768,432 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/data-cloud-momentum.webp?resize=1024,576 1024w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/news/stories/data-cloud-tdx-news/" data-link-text="Data Cloud makes all enterprise data actionable in every Salesforce application and workflow." data-link-url="https://www.salesforce.com/news/stories/data-cloud-tdx-news/" data-link-type="header" target="_self"> Data Cloud makes all enterprise data actionable in every Salesforce application and workflow. </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Read the article" data-link-url="https://www.salesforce.com/news/stories/data-cloud-tdx-news/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Read the article: Data Cloud makes all enterprise data actionable in every Salesforce application and workflow." href="https://www.salesforce.com/news/stories/data-cloud-tdx-news/" target="_self" rel="noopener" > Read the article </a> </pbc-button> </div> </div> </div> </article> <article class="card card__2 card__wrapper theme--light_gradient" data-module-track-impressions="" data-module-id="1712767539156_kim" data-module-name="Gartner® names Salesforce a Magic Quadrant™ Leader for Customer Data Platforms." data-module-position="2" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="/uk/form/marketing/gartner-cdp-magic-quadrant/?d=pb" tabindex="-1" aria-label="Gartner® names Salesforce a Magic Quadrant™ Leader for Customer Data Platforms." data-link-url="/uk/form/marketing/gartner-cdp-magic-quadrant/?d=pb" data-link-type="image" target="_blank"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/gartner-data-platforms.webp?w=1024" class="card__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/gartner-data-platforms.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/gartner-data-platforms.webp?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/gartner-data-platforms.webp?resize=768,432 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/gartner-data-platforms.webp?resize=1024,576 1024w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline mb-16" style=" "> <a href="/uk/form/marketing/gartner-cdp-magic-quadrant/?d=pb" data-link-text="Gartner® names Salesforce a Magic Quadrant™ Leader for Customer Data Platforms." data-link-url="/uk/form/marketing/gartner-cdp-magic-quadrant/?d=pb" data-link-type="header" target="_blank"> Gartner® names Salesforce a Magic Quadrant™ Leader for Customer Data Platforms. </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Get the report" data-link-url="/uk/form/marketing/gartner-cdp-magic-quadrant/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Get the report: Gartner® names Salesforce a Magic Quadrant™ Leader for Customer Data Platforms." href="/uk/form/marketing/gartner-cdp-magic-quadrant/?d=pb" target="_blank" rel="noopener" > Get the report </a> </pbc-button> </div> </div> </div> </article> <article class="card card__3 card__wrapper theme--light_gradient" data-module-track-impressions="" data-module-id="1712768207598_yi9" data-module-name="Introducing the Zero Copy Partner Network." data-module-position="3" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="/uk/data/zero-copy-partner-network/" tabindex="-1" aria-label="Introducing the Zero Copy Partner Network." data-link-url="/uk/data/zero-copy-partner-network/" data-link-type="image" target=""> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/page-level-settings-featured-Image.png?w=1024" class="card__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/page-level-settings-featured-Image.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/page-level-settings-featured-Image.png?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/page-level-settings-featured-Image.png?resize=768,432 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/page-level-settings-featured-Image.png?resize=1024,576 1024w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline mb-16" style=" "> <a href="/uk/data/zero-copy-partner-network/" data-link-text="Introducing the Zero Copy Partner Network." data-link-url="/uk/data/zero-copy-partner-network/" data-link-type="header" target=""> Introducing the Zero Copy Partner Network. </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="/uk/data/zero-copy-partner-network/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Learn more: Introducing the Zero Copy Partner Network." href="/uk/data/zero-copy-partner-network/" > Learn more </a> </pbc-button> </div> </div> </div> </article> <article class="card card__4 card__wrapper theme--light_gradient" data-module-track-impressions="" data-module-id="1712768248279_1c90" data-module-name="Introducing the Salesforce Platform." data-module-position="4" data-module-type="card_resource" > <div class="card--card_resource 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