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href="https://www.youronlinechoices.com/bg/%d1%80%d0%b5%d1%87%d0%bd%d0%b8%d0%ba" aria-current="page">Речник</a></li> <li id="menu-item-375" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-375"><a href="https://www.youronlinechoices.com/bg/%d0%9d%d0%b0%d0%bf%d1%80%d0%b0%d0%b2%d0%b5%d1%82%d0%b5-%d0%be%d0%bf%d0%bb%d0%b0%d0%ba%d0%b2%d0%b0%d0%bd%d0%b5">Направете оплакване</a></li> <li id="menu-item-322" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-322"><a href="https://www.youronlinechoices.com/bg/%d0%bf%d0%be%d0%bc%d0%be%d1%89">Помощ</a></li> </ul> </div> <div class="w660 fright"> <h1 class="dosismedium s34 blue normal block">Речник</h1> <div class="homeBlocks mb20 whitebg p10 mt10"> <p>Тук ще намерите обяснения на всички важни термини, свързани с поведенческа реклама.<br /> <br /> <span style="color: #000000; font-size: medium;"><strong> <strong>Рекламна мрежа</strong> </strong></span><br /> <br /> Компания, която свързва уеб сайтове и собственици на медии с рекламодатели.</p> <ul> <ul> <li>Позната още като: <strong>мрежа за реклама</strong></li> </ul> </ul> <p></p> <p><br /> <span style="color: #000000; font-size: medium;"><strong> <strong>Бисквитка/ Cookie</strong> </strong></span><br /> <br /> Бисквитката е малък файл, съдържащ букви и цифри, който се запазва на вашия компютър, когато използвате определени сайтове. Бисквитката позволява на уебсайта да разпознава компютъра на даден потребител. Бисквитката сама по себе си не съдържа и не събира информация. Бисквитките се използват в поведенческата реклама, за да идентифицират потребители със сходни интереси, така че да им бъдат сервирани по- релевантни реклами.</p> <ul> <ul> <li>Позната още като: <strong>HTTP cookie</strong> или <strong>browser cookie</strong></li> </ul> </ul> <p></p> <p><br /> <span style="color: #000000; font-size: medium;"><strong> <strong>Контекстна реклама</strong> </strong></span><br /> <br /> Рекламата, насочвана към определен потребител на даден уеб сайт в момента на използването на сайта. Автоматизираните системи сервират реклами на базата на съдържанието на дадена страница. Например, когато посетят уеб сайт с ревюта на филми, на потребителите ще се сервират реклами за филмови премиери, последно издадени на DVD филми или merchandise. Контекстната реклама се използва още от търсещи машини при показване на резултатите от търсене в зависимост от думите, съдържащи се в запитването.</p> <ul></ul> <p><br /> <span style="color: #000000; font-size: medium;"><strong> <strong>Графична реклама</strong> </strong></span><br /> <br /> Графични реклами, показвани когато потребителите посещават даден уебсайт. Обикновено са във формата на банери или видео.</p> <ul> <ul> <li>Позната още като: уеб банери или банер реклама</li> </ul> </ul> <p></p> <p><br /> <span style="color: #000000; font-size: medium;"><strong> <strong>Онлайн поведенческа реклама</strong> </strong></span><br /> <br /> Технология, целяща да използва информацията за индивидуалното браузване, за да доставя реклама в зависимост от индивидуалния интерес.</p> <ul> <ul> <li>Позната още като: поведенческа реклама , поведенческо таргетиране, реклама, базирана на интересите или ad matching</li> </ul> </ul> <p></p> <p><br /> <span style="color: #000000; font-size: medium;"><strong> <strong>Opt out</strong> </strong></span><br /> <br /> Позволява на всеки да откаже, спре или избегне получаването на нежелана информация за продукт или услуга, В този случай, това е реклама базирана на предишна история на браузването. <a href="https://www.youronlinechoices.com/bg/%D0%B2%D0%B0%D1%88%D0%B8%D1%8F%D1%82-%D0%B8%D0%B7%D0%B1%D0%BE%D1%80">Oткажете се тук</a> от поведенческа реклама от компании, подписали IAB Good Practice Principles за поведенческа реклама.<br /> <br /> <span style="color: #000000; font-size: medium;"><strong> <strong>Информация, чрез която можете да бъдете идентифицирани</strong> </strong></span><br /> <br /> Информация, която сама по себе си или в комбинация с други данни, може да ви идентифицира. Примери за такава са: име, адрес, и-мейл адрес, телефонен номер. Дефиницията за такъв тип информация може да бъде намерена в европейска директива 95/46/EC.</p> <ul> <ul> <li>Позната още като: <strong>лична информация</strong> или <strong>Personally Identifiable Information</strong></li> </ul> </ul> <p></p> <p><br /> <span style="color: #000000; font-size: medium;"><strong> <strong>Насочена реклама</strong> </strong></span><br /> <br /> Реклама, която е специално предназначена към определен сегмент от потребители на базата на фактори като демография или поведение.</p> <ul> <ul> <li>Позната още като: <strong>персонализирана реклама</strong></li> </ul> </ul> <p></p> <p><br /> <span style="color: #000000; font-size: medium;"><strong> <strong>Уеб браузър</strong> </strong></span><br /> <br /> Софтуер, който обобщава информационни ресурси, организира ги и показва резултатите на компютър по стандартизиран начин. Примери: Internet Explorer, Firefox, Chrome, Safari и Opera.</p> <ul></ul> <p><br /> </p> <h3>Пишете ни на <a href="http://www.nss-bg.org/">www.nss-bg.org/</a></h3> </div> </div> </div> </div> </div> <script> /*Function used to set the old surveyCookie DEPRECATED*/ // function setCookie(cname,cvalue,exdays) { // var d = new Date(); // d.setTime(d.getTime() + (exdays*24*60*60*1000)); // var expires = "expires=" + d.toGMTString(); // document.cookie = cname+"="+cvalue+"; "+expires; // } /*Function used to get the old surveyCookie */ /*Still used to remove any old cookies present on user browsers*/ function getCookie(cname) { var name = cname + "="; var ca = document.cookie.split(';'); for(var i=0; i<ca.length; i++) { var c = ca[i]; while (c.charAt(0)==' ') c = c.substring(1); if (c.indexOf(name) == 0) { return c.substring(name.length, c.length); } } return ""; } window.onload = function() { var surveyCookie = getCookie("surveyCookie"); if (surveyCookie != "") { //Inseamna ca avem cookie-ul deja pus //alert('E setat cookie ' + testCookie); /*Remove the surveyCookie if it exists*/ document.cookie = "surveyCookie= ; expires = Thu, 01 Jan 1970 00:00:00 GMT" } /*Else used to put in place data for the surveyCookie DEPRECATED */ // else { // // setTimeout(function () { // if ($("#click_simulator").length) // document.getElementById('click_simulator').click(); // // //TODO Decomenteaza pentru live // setCookie("surveyCookie", "isSet", 30); // $.ajax({ // type: "POST", // url: window.location.origin + "/uk/wp-content/themes/YourOptionsOnline/survey_handler.php", // data: { // action: '10' // }, // // success: function (response) { // // // console.log(response); // // }, // error: function () { // // console.log("Error"); // } // }); // // }, 1000); // // } }; jQuery(document).ready(function($){ $('#close_button').on( "click", function() { $.magnificPopup.close(); }); $('.first-popup-link, .second-popup-link,.third-popup-link').magnificPopup({ closeBtnInside:true }); jQuery('.popup-with-zoom-anim').magnificPopup({ type: 'inline', fixedContentPos: false, fixedBgPos: true, overflowY: 'auto', closeBtnInside: true, preloader: false, midClick: true, removalDelay: 300, mainClass: 'my-mfp-zoom-in' }); jQuery(function () { jQuery('.popup-modal').magnificPopup({ type: 'inline', preloader: false, focus: '#username', modal: true }); }); jQuery(document).on('click', '.popup-modal-dismiss', function (e) { if(confirm('Are you sure you want to close the survey?')) jQuery.magnificPopup.close(); }); jQuery(document).on('click', '.popup-modal-dismiss-end', function (e) { jQuery.magnificPopup.close(); }); }); </script> <div class="w960 mauto mt10 pb50 footer"> <div class="fleft w425 pt15"> Copyright © 2009 - 2025 EDAA </div> <div class="fleft w535 taright"> <ul id="menu-footer-menu" class="footermenu whitebg p10"><li id="menu-item-356" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-356"><a href="https://www.youronlinechoices.com/bg/%d0%9e%d0%b1%d1%89%d0%b8-%d1%83%d1%81%d0%bb%d0%be%d0%b2%d0%b8%d1%8f">Общи условия</a></li> <li id="menu-item-357" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-357"><a href="https://www.youronlinechoices.com/bg/%d0%bf%d0%be%d0%bb%d0%b8%d1%82%d0%b8%d0%ba%d0%b0-%d0%b7%d0%b0-%d0%bf%d0%be%d0%b2%d0%b5%d1%80%d0%b8%d1%82%d0%b5%d0%bb%d0%bd%d0%be%d1%81%d1%82">Политика за поверителност</a></li> <li id="menu-item-328" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-328"><a href="https://www.nss-bg.org/">Контакт</a></li> </ul> </div> </div> <div id="cookie-law-info-bar" data-nosnippet="true"><span><div class="cli-bar-container cli-style-v2"><div class="cli-bar-message">We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. 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