Threads App Reaches 100 Million Users In Under A Week, Sets New Record

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Find out how and what you need to know about the new social app.</p> </header> <div class="sej-article-head byline" > <aside class="post-top" aria-label="author byline" role="region"> <div id="auth-inf" class="sej-auth-top no-border"> <div class="sej-auth-dtl"> <a class="sej-auth-ldtl aplink" title="Go to Author Page" href="https://www.searchenginejournal.com/author/kristi-hines/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/01/kristi-hines-edit-63b495906440c-sej-65x65.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2023/01/kristi-hines-edit-63b495906440c-sej-130x130.webp 1.5x"/> <img class="avatar img-circle" loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2023/01/kristi-hines-edit-63b495906440c-sej-65x65.png" width="65" height="65" alt="Kristi Hines" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/01/kristi-hines-edit-63b495906440c-sej-130x130.png 1.5x" /> </picture> </a> <div class="sej-auth-rdtl"> <a class="dark-link sej-auth-h " title="Go to Author Page" href="https://www.searchenginejournal.com/author/kristi-hines/"> Kristi Hines </a> <ul class="sej-auth-t"> <li> <time datetime="2023-07-10T14:05:08+00:00"> July 10, 2023 </time> </li> <li>⋅</li> <li>7 min read</li> </ul> <div class="sej-auth-cart"> <div class="trig-top"></div> <div class="sej-auth-d"> <a class="sej-auth-dimg gray aplink" title="Go to Author Page" href="https://www.searchenginejournal.com/author/kristi-hines/"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/01/kristi-hines-edit-63b495906440c-sej-65x65.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2023/01/kristi-hines-edit-63b495906440c-sej-130x130.webp 1.5x"/> <img class="avatar img-circle" loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2023/01/kristi-hines-edit-63b495906440c-sej-65x65.png" width="65" height="65" alt="Kristi Hines" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/01/kristi-hines-edit-63b495906440c-sej-130x130.png 1.5x" /> </picture> </a> <a title="Go to Author Page" href="https://www.searchenginejournal.com/author/kristi-hines/" class="h3 sej-auth-dh dark-link sej-paname">Kristi Hines</a> <span class="sej-auth-dpos"><a rel="nofollow noopener" href="https://kristihines.com/" onclick="__gaTrackers('send', 'event', 'Author Profile Clicks', 'Icons', 'company');">kristhines.com</a></span> <div class="sej-auth-df"> <div> <span>Bio</span> <a title="Go to Author Page" href="https://www.searchenginejournal.com/author/kristi-hines/"> <span style="width:20px; 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window.addEventListener('resize', function(){ iframe_a.style.height=(iframe_a.contentWindow.document.body.offsetHeight)+'px'; }); let s_cate_px = JSON.parse('{"facebook":["878760678812216"],"linkedin":["5808786"],"twitter":[],"google":["994466034"]}'); window.s_glob_p.twitter = [...window.s_glob_p.twitter, ...s_cate_px.twitter]; window.s_glob_p.facebook = [...window.s_glob_p.facebook, ...s_cate_px.facebook]; window.s_glob_p.linkedin = [...window.s_glob_p.linkedin, ...s_cate_px.linkedin]; window.s_glob_p.google = [...window.s_glob_p.google, ...s_cate_px.google]; //console.log(' window.s_glob_p 2', window.s_glob_p); </script> </div> <section class="sec-art"> <div id="narrow-cont"><p>Threads, an Instagram app for text-based messaging, launched this week and has seen a meteoric rise in number of signups within the first 48 hours.</p> <h2>How Many Users Are On The Threads App?</h2> <p>According to the number badges appearing on Instagram profiles, denoting when someone joined Threads, there are now over 100 million accounts on the Threads app.</p> <div id="attachment_491126" style="width: 1860px" class="wp-caption aligncenter"><img decoding="async" class="size-full wp-image-491126" src="https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-app-reaches-100-million-users-count-64abae623b6c3-sej.png" alt="threads app reaches 100 million users count" width="1850" height="1200" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-app-reaches-100-million-users-count-64abae623b6c3-sej.png 1850w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-app-reaches-100-million-users-count-64abae623b6c3-sej-480x311.png 480w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-app-reaches-100-million-users-count-64abae623b6c3-sej-680x441.png 680w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-app-reaches-100-million-users-count-64abae623b6c3-sej-384x249.png 384w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-app-reaches-100-million-users-count-64abae623b6c3-sej-768x498.png 768w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-app-reaches-100-million-users-count-64abae623b6c3-sej-1024x664.png 1024w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-app-reaches-100-million-users-count-64abae623b6c3-sej-1600x1038.png 1600w" sizes="(max-width: 1850px) 100vw, 1850px" loading="lazy"><span class="wp-caption-text">Screenshot from Instagram, July 2023</span></div> <p>Meta CEO Mark Zuckerberg posted the number of sign-ups was “beyond our expectations” at <a href="https://www.threads.net/t/CuZsgfWLyiI" target="_blank" rel="noopener">70 million</a> signups. At 100 million, he noted that it’s “mostly” organic demand without “many” promotions.</p><div data-total="0" id="SEJ_300x250_UnderPost_1-parent" class="content-unit sss2_sllo_o6 mmh-90-wrap"> <div class="mmh-90-inner"> <div class="mmh-90 flex-aligner"> <div data-adnumber="0" data-middle="no" data-p-slot="SEJ_300x250_UnderPost" data-slot="SEJ_300x250_UnderPost/SEJ_300x250_UnderPost_1" id="SEJ_300x250_UnderPost_1" class="sadslots"> </div> </div> </div> </div> <div id="attachment_491201" style="width: 1406px" class="wp-caption aligncenter"><img decoding="async" class="size-full wp-image-491201" src="https://www.searchenginejournal.com/wp-content/uploads/2023/07/mark-zuckerberg-threads-100-million-users-64ac1962a2b4f-sej.png" alt="" width="1396" height="926" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/07/mark-zuckerberg-threads-100-million-users-64ac1962a2b4f-sej.png 1396w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/mark-zuckerberg-threads-100-million-users-64ac1962a2b4f-sej-480x318.png 480w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/mark-zuckerberg-threads-100-million-users-64ac1962a2b4f-sej-680x451.png 680w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/mark-zuckerberg-threads-100-million-users-64ac1962a2b4f-sej-384x255.png 384w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/mark-zuckerberg-threads-100-million-users-64ac1962a2b4f-sej-768x509.png 768w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/mark-zuckerberg-threads-100-million-users-64ac1962a2b4f-sej-1024x679.png 1024w" sizes="(max-width: 1396px) 100vw, 1396px" loading="lazy"><span class="wp-caption-text">Screenshot from Threads, July 2023</span></div> <p>Instagram CEO Adam Mosseri celebrated the 100 million user milestone, noting the efforts of everyone working on Threads.</p> <div id="attachment_491202" style="width: 1426px" class="wp-caption aligncenter"><img decoding="async" class="size-full wp-image-491202" src="https://www.searchenginejournal.com/wp-content/uploads/2023/07/adam-mosseri-threads-100-million-users-64ac19a1c1c95-sej.png" alt="" width="1416" height="1119" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/07/adam-mosseri-threads-100-million-users-64ac19a1c1c95-sej.png 1416w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/adam-mosseri-threads-100-million-users-64ac19a1c1c95-sej-480x379.png 480w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/adam-mosseri-threads-100-million-users-64ac19a1c1c95-sej-680x537.png 680w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/adam-mosseri-threads-100-million-users-64ac19a1c1c95-sej-384x303.png 384w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/adam-mosseri-threads-100-million-users-64ac19a1c1c95-sej-768x607.png 768w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/adam-mosseri-threads-100-million-users-64ac19a1c1c95-sej-1024x809.png 1024w" sizes="(max-width: 1416px) 100vw, 1416px" loading="lazy"><span class="wp-caption-text">Screenshot from Threads, July 2023</span></div> <h2>Achieving 100 Million Users Faster Than ChatGPT, TikTok, And Instagram</h2> <p>The Threads user count is now over 100,005,103.</p> <p>For reference:</p> <ul> <li>ChatGPT reached <a href="https://www.searchenginejournal.com/history-of-chatgpt-timeline/488370/">100 million users</a> in two months.</li> <li>TikTok reached 100 million users in nine months.</li> <li>Instagram reached 100 million users in two and a half years.</li> </ul> <p>The link between Instagram and Threads accounts makes it easy for the <a href="https://datareportal.com/essential-instagram-stats" target="_blank" rel="noopener">1.6 billion existing Instagram users</a> outside the European Union to sign up for Threads and start using the app with an engaged audience from day one. We’ll explain why it’s not available in the EU shortly.</p> <h2>How Has Twitter Responded To Its Competition?</h2> <p>Twitter’s response to its rising competition was a <a href="https://www.semafor.com/article/07/06/2023/twitter-is-threatening-to-sue-meta-over-threads" target="_blank" rel="noopener">letter</a> threatening to sue Meta, insinuating that, amongst other things, Meta hired former Twitter employees with access to trade secrets.</p><div id="summita-wrapa_112" class="middle_p_txt"></div> <p>Twitter CEO Elon Musk responded to the potential lawsuit on Twitter:</p> <blockquote class="twitter-quote" id="tweet-1677042708756439041" data-width="550" data-dnt="true"> <p lang="en" dir="ltr">Competition is fine, cheating is not</p> <p>— Elon Musk (@elonmusk) <a href="https://twitter.com/elonmusk/status/1677042708756439041?ref_src=twsrc%5Etfw" target="_blank" rel="noopener">July 6, 2023</a></p></blockquote> <p><span class="lazy-tweet" data-tweet-id="1677042708756439041"></span></p> <p>Minutes earlier, Musk and former Twitter CEO Jack Dorsey joked about the rise of Twitter alternatives.</p> <blockquote class="twitter-quote" id="tweet-1677041471856279558" data-width="550" data-dnt="true"> <p lang="qme" dir="ltr">😂</p> <p>— Elon Musk (@elonmusk) <a href="https://twitter.com/elonmusk/status/1677041471856279558?ref_src=twsrc%5Etfw" target="_blank" rel="noopener">July 6, 2023</a></p></blockquote> <p><span class="lazy-tweet" data-tweet-id="1677041471856279558"></span></p> <h2>How To Get Threads</h2> <p>The Threads app is the top free app in the <a href="https://apps.apple.com/us/app/threads-an-instagram-app/id6446901002" target="_blank" rel="noopener">App Store</a> and <a href="https://play.google.com/store/apps/details?id=com.instagram.barcelona&gl=it" target="_blank" rel="noopener">Google Play</a> stores.</p> <div id="attachment_491081" style="width: 2036px" class="wp-caption aligncenter"><img decoding="async" class="size-full wp-image-491081" src="https://www.searchenginejournal.com/wp-content/uploads/2023/07/top-free-app-most-downloaded-64a976905d40e-sej.png" alt="" width="2026" height="1027" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/07/top-free-app-most-downloaded-64a976905d40e-sej.png 2026w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/top-free-app-most-downloaded-64a976905d40e-sej-480x243.png 480w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/top-free-app-most-downloaded-64a976905d40e-sej-680x345.png 680w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/top-free-app-most-downloaded-64a976905d40e-sej-384x195.png 384w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/top-free-app-most-downloaded-64a976905d40e-sej-768x389.png 768w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/top-free-app-most-downloaded-64a976905d40e-sej-1024x519.png 1024w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/top-free-app-most-downloaded-64a976905d40e-sej-1600x811.png 1600w" sizes="(max-width: 2026px) 100vw, 2026px" loading="lazy"><span class="wp-caption-text">Screenshot from App Store, July 2023</span></div> <p>Users of the Instagram app for iOS can find a ticket to get Threads via the search bar for the name of the app and P92.</p> <div id="attachment_490823" style="width: 1883px" class="wp-caption aligncenter"><img decoding="async" class="size-full wp-image-490823" src="https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-instagram-app-easter-egg-ticket-p92-64a592772b97b-sej.png" alt="" width="1873" height="1195" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-instagram-app-easter-egg-ticket-p92-64a592772b97b-sej.png 1873w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-instagram-app-easter-egg-ticket-p92-64a592772b97b-sej-480x306.png 480w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-instagram-app-easter-egg-ticket-p92-64a592772b97b-sej-680x434.png 680w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-instagram-app-easter-egg-ticket-p92-64a592772b97b-sej-384x245.png 384w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-instagram-app-easter-egg-ticket-p92-64a592772b97b-sej-768x490.png 768w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-instagram-app-easter-egg-ticket-p92-64a592772b97b-sej-1024x653.png 1024w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-instagram-app-easter-egg-ticket-p92-64a592772b97b-sej-1600x1021.png 1600w" sizes="(max-width: 1873px) 100vw, 1873px" loading="lazy"><span class="wp-caption-text">Screenshot from Instagram, July 2023</span></div> <p>The ticket directs users to the App Store to download Threads.</p> <h2>Sign Up For Threads</h2> <p>Once you download the app, you can sign up for Threads using your Instagram username.</p> <div id="attachment_490938" style="width: 1863px" class="wp-caption aligncenter"><img decoding="async" class="size-full wp-image-490938" src="https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-app-signup-64a5ff323fc14-sej.png" alt="" width="1853" height="1213" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-app-signup-64a5ff323fc14-sej.png 1853w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-app-signup-64a5ff323fc14-sej-480x314.png 480w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-app-signup-64a5ff323fc14-sej-680x445.png 680w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-app-signup-64a5ff323fc14-sej-384x251.png 384w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-app-signup-64a5ff323fc14-sej-768x503.png 768w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-app-signup-64a5ff323fc14-sej-1024x670.png 1024w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-app-signup-64a5ff323fc14-sej-1600x1047.png 1600w" sizes="(max-width: 1853px) 100vw, 1853px" loading="lazy"><span class="wp-caption-text">Screenshot from Threads, July 2023</span></div> <p>Threads gives users the option to fill out their public profile and follow the same people as they do on Instagram during the signup process.</p><div data-total="0" id="SEJ_300x250_UnderPost_3-parent" class="content-unit sss2_sllo_o6 mmh-90-wrap"> <div class="mmh-90-inner"> <div class="mmh-90 flex-aligner"> <div data-adnumber="2" data-middle="no" data-p-slot="SEJ_300x250_UnderPost" data-slot="SEJ_300x250_UnderPost/SEJ_300x250_UnderPost_3" id="SEJ_300x250_UnderPost_3" class="sadslots"> </div> </div> </div> </div> <h2>Inside The Threads App</h2> <p>Once inside the Threads app for iOS, I can see the latest posts on my home feed, search for new people to follow, and see my latest notifications.</p> <div id="attachment_490939" style="width: 1871px" class="wp-caption aligncenter"><img decoding="async" class="size-full wp-image-490939" src="https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-app-home-search-activity-tabs-64a601d774a5e-sej.png" alt="" width="1861" height="1204" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-app-home-search-activity-tabs-64a601d774a5e-sej.png 1861w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-app-home-search-activity-tabs-64a601d774a5e-sej-480x311.png 480w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-app-home-search-activity-tabs-64a601d774a5e-sej-680x440.png 680w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-app-home-search-activity-tabs-64a601d774a5e-sej-384x248.png 384w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-app-home-search-activity-tabs-64a601d774a5e-sej-768x497.png 768w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-app-home-search-activity-tabs-64a601d774a5e-sej-1024x662.png 1024w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-app-home-search-activity-tabs-64a601d774a5e-sej-1600x1035.png 1600w" sizes="(max-width: 1861px) 100vw, 1861px" loading="lazy"><span class="wp-caption-text">Screenshot from Threads, July 2023</span></div> <p>User profiles include a Threads and Replies tab.</p> <div id="attachment_490940" style="width: 1891px" class="wp-caption aligncenter"><img decoding="async" class="size-full wp-image-490940" src="https://www.searchenginejournal.com/wp-content/uploads/2023/07/verified-threads-user-profiles-64a6034b7be7d-sej.png" alt="" width="1881" height="1231" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/07/verified-threads-user-profiles-64a6034b7be7d-sej.png 1881w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/verified-threads-user-profiles-64a6034b7be7d-sej-480x314.png 480w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/verified-threads-user-profiles-64a6034b7be7d-sej-680x445.png 680w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/verified-threads-user-profiles-64a6034b7be7d-sej-384x251.png 384w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/verified-threads-user-profiles-64a6034b7be7d-sej-768x503.png 768w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/verified-threads-user-profiles-64a6034b7be7d-sej-1024x670.png 1024w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/verified-threads-user-profiles-64a6034b7be7d-sej-1600x1047.png 1600w" sizes="(max-width: 1881px) 100vw, 1881px" loading="lazy"><span class="wp-caption-text">Screenshot from Threads, July 2023</span></div> <p>Verified Instagram accounts also appear as verified on Threads. If you subscribe to Meta Verified with your Instagram account, your Threads account will be verified simultaneously.</p> <p>Users can include up to 500 characters of <a href="https://about.fb.com/news/2023/07/introducing-threads-new-app-text-sharing/" target="_blank" rel="noopener">text</a>, five minutes of video, and/or ten images per post.</p> <p>Threads posts can be shared as Instagram Stories, posts to the Instagram feed, Twitter, and other social networks to help promote new accounts and gain followers.</p> <div id="attachment_490974" style="width: 1861px" class="wp-caption aligncenter"><img decoding="async" class="size-full wp-image-490974" src="https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-instagram-stories-64a6e64f14edf-sej.png" alt="" width="1851" height="1204" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-instagram-stories-64a6e64f14edf-sej.png 1851w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-instagram-stories-64a6e64f14edf-sej-480x312.png 480w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-instagram-stories-64a6e64f14edf-sej-680x442.png 680w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-instagram-stories-64a6e64f14edf-sej-384x250.png 384w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-instagram-stories-64a6e64f14edf-sej-768x500.png 768w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-instagram-stories-64a6e64f14edf-sej-1024x666.png 1024w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-instagram-stories-64a6e64f14edf-sej-1600x1041.png 1600w" sizes="(max-width: 1851px) 100vw, 1851px" loading="lazy"><span class="wp-caption-text">Screenshot from Threads/Instagram, July 2023</span></div> <h2>Who Is On Threads</h2> <p>With over 100 million users now on the Threads app, you’ll find everyone: celebrities, influencers, brands, and your favorite sources of SEO information, including <a href="https://www.threads.net/@sejournal" target="_blank" rel="noopener">Search Engine Journal</a>.</p><div data-total="0" id="SEJ_300x250_UnderPost_4-parent" class="content-unit sss2_sllo_o6 mmh-90-wrap"> <div class="mmh-90-inner"> <div class="mmh-90 flex-aligner"> <div data-adnumber="3" data-middle="no" data-p-slot="SEJ_300x250_UnderPost" data-slot="SEJ_300x250_UnderPost/SEJ_300x250_UnderPost_4" id="SEJ_300x250_UnderPost_4" class="sadslots"> </div> </div> </div> </div> <div id="attachment_490975" style="width: 1864px" class="wp-caption aligncenter"><img decoding="async" class="size-full wp-image-490975" src="https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-app-seo-accounts-to-follow-64a6e806e3f9d-sej.png" alt="" width="1854" height="1213" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-app-seo-accounts-to-follow-64a6e806e3f9d-sej.png 1854w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-app-seo-accounts-to-follow-64a6e806e3f9d-sej-480x314.png 480w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-app-seo-accounts-to-follow-64a6e806e3f9d-sej-680x445.png 680w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-app-seo-accounts-to-follow-64a6e806e3f9d-sej-384x251.png 384w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-app-seo-accounts-to-follow-64a6e806e3f9d-sej-768x502.png 768w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-app-seo-accounts-to-follow-64a6e806e3f9d-sej-1024x670.png 1024w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-app-seo-accounts-to-follow-64a6e806e3f9d-sej-1600x1047.png 1600w" sizes="(max-width: 1854px) 100vw, 1854px" loading="lazy"><span class="wp-caption-text">Screenshots from Threads, July 2023</span></div> <p>You’ll also find other social platforms on Threads.</p> <div id="attachment_491064" style="width: 1890px" class="wp-caption aligncenter"><img decoding="async" class="size-full wp-image-491064" src="https://www.searchenginejournal.com/wp-content/uploads/2023/07/youtube-tiktok-snapchat-on-threads-64a89622d492e-sej.png" alt="" width="1880" height="1217" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/07/youtube-tiktok-snapchat-on-threads-64a89622d492e-sej.png 1880w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/youtube-tiktok-snapchat-on-threads-64a89622d492e-sej-480x311.png 480w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/youtube-tiktok-snapchat-on-threads-64a89622d492e-sej-680x440.png 680w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/youtube-tiktok-snapchat-on-threads-64a89622d492e-sej-384x249.png 384w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/youtube-tiktok-snapchat-on-threads-64a89622d492e-sej-768x497.png 768w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/youtube-tiktok-snapchat-on-threads-64a89622d492e-sej-1024x663.png 1024w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/youtube-tiktok-snapchat-on-threads-64a89622d492e-sej-1600x1036.png 1600w" sizes="(max-width: 1880px) 100vw, 1880px" loading="lazy"><span class="wp-caption-text">Screenshot from Threads, July 2023</span></div> <p>So far, no sign of an official Twitter account on Threads. Its official Instagram account was last updated in July 2022 and does not have a Threads number badge.</p> <h2>Official Terms From The Threads Dictionary</h2> <p>The @threadsapp account posted an <a href="https://www.threads.net/t/CuXi53WOOK9" target="_blank" rel="noopener">official dictionary</a> so users can learn the proper terms for the trending social app.</p> <div id="attachment_491048" style="width: 1419px" class="wp-caption aligncenter"><img decoding="async" class="size-full wp-image-491048" src="https://www.searchenginejournal.com/wp-content/uploads/2023/07/official-threads-dictionary-terms-64a857dde4f4d-sej.png" alt="" width="1409" height="1574" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/07/official-threads-dictionary-terms-64a857dde4f4d-sej.png 1409w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/official-threads-dictionary-terms-64a857dde4f4d-sej-480x536.png 480w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/official-threads-dictionary-terms-64a857dde4f4d-sej-680x760.png 680w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/official-threads-dictionary-terms-64a857dde4f4d-sej-384x429.png 384w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/official-threads-dictionary-terms-64a857dde4f4d-sej-768x858.png 768w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/official-threads-dictionary-terms-64a857dde4f4d-sej-1024x1144.png 1024w" sizes="(max-width: 1409px) 100vw, 1409px" loading="lazy"><span class="wp-caption-text">Screenshot from Threads.net, July 2023</span></div> <h2>Privacy Concerns Surrounding The Threads App</h2> <p>Some users who downloaded the Threads app became concerned with the app’s privacy disclaimers, which explain how a large amount of your data will be linked to your identity.</p> <div id="attachment_490852" style="width: 1875px" class="wp-caption aligncenter"><img decoding="async" class="size-full wp-image-490852" src="https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-an-instagram-app-privacy-64a5c796ae4c8-sej.png" alt="" width="1865" height="1211" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-an-instagram-app-privacy-64a5c796ae4c8-sej.png 1865w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-an-instagram-app-privacy-64a5c796ae4c8-sej-480x312.png 480w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-an-instagram-app-privacy-64a5c796ae4c8-sej-680x442.png 680w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-an-instagram-app-privacy-64a5c796ae4c8-sej-384x249.png 384w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-an-instagram-app-privacy-64a5c796ae4c8-sej-768x499.png 768w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-an-instagram-app-privacy-64a5c796ae4c8-sej-1024x665.png 1024w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-an-instagram-app-privacy-64a5c796ae4c8-sej-1600x1039.png 1600w" sizes="(max-width: 1865px) 100vw, 1865px" loading="lazy"><span class="wp-caption-text">Screenshot from the App Store, July 2023</span></div> <p>Amongst the privacy critics were Dorsey, who tweeted about the app’s private data needs.</p> <blockquote class="twitter-quote" id="tweet-1676018291918372864" data-width="550" data-dnt="true"> <p lang="en" dir="ltr">All your Threads are belong to us <a href="https://t.co/FfrIcUng5O" target="_blank" rel="noopener">https://t.co/FfrIcUng5O</a> <a href="https://t.co/V7xbMOfINt" target="_blank" rel="noopener">pic.twitter.com/V7xbMOfINt</a></p> <p>— jack (@jack) <a href="https://twitter.com/jack/status/1676018291918372864?ref_src=twsrc%5Etfw" target="_blank" rel="noopener">July 4, 2023</a></p></blockquote> <p><span class="lazy-tweet" data-tweet-id="1676018291918372864"></span></p> <p>With brief replies, Musk did his part to draw attention to tweets about Thread’s privacy notices.</p><div data-total="0" id="SEJ_300x250_UnderPost_5-parent" class="content-unit sss2_sllo_o6 mmh-90-wrap"> <div class="mmh-90-inner"> <div class="mmh-90 flex-aligner"> <div data-adnumber="4" data-middle="no" data-p-slot="SEJ_300x250_UnderPost" data-slot="SEJ_300x250_UnderPost/SEJ_300x250_UnderPost_5" id="SEJ_300x250_UnderPost_5" class="sadslots"> </div> </div> </div> </div> <div id="attachment_490854" style="width: 1855px" class="wp-caption aligncenter"><img decoding="async" class="size-full wp-image-490854" src="https://www.searchenginejournal.com/wp-content/uploads/2023/07/twitter-ceo-elon-musk-threads-64a5cae55d48a-sej.png" alt="" width="1845" height="1191" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/07/twitter-ceo-elon-musk-threads-64a5cae55d48a-sej.png 1845w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/twitter-ceo-elon-musk-threads-64a5cae55d48a-sej-480x310.png 480w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/twitter-ceo-elon-musk-threads-64a5cae55d48a-sej-680x439.png 680w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/twitter-ceo-elon-musk-threads-64a5cae55d48a-sej-384x248.png 384w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/twitter-ceo-elon-musk-threads-64a5cae55d48a-sej-768x496.png 768w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/twitter-ceo-elon-musk-threads-64a5cae55d48a-sej-1024x661.png 1024w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/twitter-ceo-elon-musk-threads-64a5cae55d48a-sej-1600x1033.png 1600w" sizes="(max-width: 1845px) 100vw, 1845px" loading="lazy"><span class="wp-caption-text">Screenshot from Twitter, July 2023</span></div> <p>This could be why Threads will not launch in the <a href="https://www.independent.ie/business/technology/no-instagram-threads-app-in-the-eu-irish-dpc-says-metas-new-twitter-rival-wont-be-launched-here/a1927220337.html" target="_blank" rel="noopener">EU</a> simultaneously with the US.</p> <p><a href="https://www.linkedin.com/in/mendes/" target="_blank" rel="noopener">Aaron Mendes</a>, CEO and co-founder of PrivacyHawk, commented on the privacy concerns:</p> <blockquote><p>“The Threads App is just disclosing all the same data they *might* collect in their primary apps, Instagram and Facebook. It doesn’t mean they collect it on every person. It depends on how you use the app and what you give them access to. But it is a reminder of the depth of data Meta collects on its users and that you are the product when you use any of their services.”</p></blockquote> <h2>Can You Delete Your Threads Account/Profile?</h2> <p>Because of the link between Instagram and Threads, you can <a href="https://help.instagram.com/558007373138554" target="_blank" rel="noopener">deactivate your Threads profile</a> or delete your Instagram and Threads account.</p> <blockquote><p>Since Threads is powered by Instagram, in order to delete your Threads profile and data, you will have to delete your Instagram account. Note that we’re looking into a way to delete your Threads profile separately.</p></blockquote><div data-total="0" id="SEJ_300x250_UnderPost_6-parent" class="content-unit sss2_sllo_o6 mmh-90-wrap"> <div class="mmh-90-inner"> <div class="mmh-90 flex-aligner"> <div data-adnumber="5" data-middle="no" data-p-slot="SEJ_300x250_UnderPost" data-slot="SEJ_300x250_UnderPost/SEJ_300x250_UnderPost_6" id="SEJ_300x250_UnderPost_6" class="sadslots"> </div> </div> </div> </div> <p>Deactivating your Instagram account will also result in deactivating your Threads profile.</p> <h2>Threads App Pre-Launch Promotion</h2> <p>Mosseri and the official Instagram @creators account used <a href="https://www.searchenginejournal.com/instagram-broadcast-channels/489474/">broadcast channels</a> to announce the upcoming launch to channel members.</p> <p>According to a poll on Mosseri’s IG Updates channel, over 16k members planned to sign up for Threads this week. Almost 14k have followed the official <a href="https://www.instagram.com/threadsapp/" target="_blank" rel="noopener">@threadsapp</a> account on Instagram.</p> <div id="attachment_490850" style="width: 1861px" class="wp-caption aligncenter"><img decoding="async" class="size-full wp-image-490850" src="https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-an-instagram-app-updates-64a5c713f344a-sej.png" alt="" width="1851" height="1195" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-an-instagram-app-updates-64a5c713f344a-sej.png 1851w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-an-instagram-app-updates-64a5c713f344a-sej-480x310.png 480w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-an-instagram-app-updates-64a5c713f344a-sej-680x439.png 680w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-an-instagram-app-updates-64a5c713f344a-sej-384x248.png 384w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-an-instagram-app-updates-64a5c713f344a-sej-768x496.png 768w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-an-instagram-app-updates-64a5c713f344a-sej-1024x661.png 1024w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-an-instagram-app-updates-64a5c713f344a-sej-1600x1033.png 1600w" sizes="(max-width: 1851px) 100vw, 1851px" loading="lazy"><span class="wp-caption-text">Screenshot from Instagram, July 2023</span></div> <p>In addition to the promotion through Instagram, Threads offered a <a href="https://developer.apple.com/app-store/pre-orders/" target="_blank" rel="noopener">pre-order</a> promotion through the App Store that notified iOS users when Threads was available for download.</p> <p>Influencers with early access reportedly received a guide on what to do leading up to the launch.</p> <blockquote class="twitter-quote" id="tweet-1676502793970909184" data-width="550" data-dnt="true"> <p lang="en" dir="ltr">LEAKED: Meta's Early Access Guide Sent to Creators for It's Twitter-Killer App Threads <a href="https://t.co/Gwy0An7oHI" target="_blank" rel="noopener">https://t.co/Gwy0An7oHI</a> <a href="https://t.co/JzngAPiAeR" target="_blank" rel="noopener">pic.twitter.com/JzngAPiAeR</a></p> <p>— Matt Navarra (@MattNavarra) <a href="https://twitter.com/MattNavarra/status/1676502793970909184?ref_src=twsrc%5Etfw" target="_blank" rel="noopener">July 5, 2023</a></p></blockquote> <p><span class="lazy-tweet" data-tweet-id="1676502793970909184"></span></p> <h2>Threads In 2019 – 2021</h2> <p>Interestingly, this isn’t Instagram’s first attempt at an app called Threads.</p><div data-total="0" id="SEJ_300x250_UnderPost_7-parent" class="content-unit sss2_sllo_o6 mmh-90-wrap"> <div class="mmh-90-inner"> <div class="mmh-90 flex-aligner"> <div data-adnumber="6" data-middle="no" data-p-slot="SEJ_300x250_UnderPost" data-slot="SEJ_300x250_UnderPost/SEJ_300x250_UnderPost_7" id="SEJ_300x250_UnderPost_7" class="sadslots"> </div> </div> </div> </div> <p>In 2019, Instagram introduced Threads as a camera-centric messaging app for sharing photos, videos, and status updates with a close circle of friends.</p> <blockquote class="twitter-quote" id="tweet-1179849255340646400" data-width="550" data-dnt="true"> <p lang="en" dir="ltr">Today, Facebook is launching Threads from Instagram, a new camera-first messaging app that helps you stay connected to your close friends. Learn more here: <a href="https://t.co/oMgMiKMT6Y" target="_blank" rel="noopener">https://t.co/oMgMiKMT6Y</a> <a href="https://t.co/GbQzctLu1t" target="_blank" rel="noopener">pic.twitter.com/GbQzctLu1t</a></p> <p>— Instagram (@instagram) <a href="https://twitter.com/instagram/status/1179849255340646400?ref_src=twsrc%5Etfw" target="_blank" rel="noopener">October 3, 2019</a></p></blockquote> <p><span class="lazy-tweet" data-tweet-id="1179849255340646400"></span></p> <p>This version of Threads allowed users to have dedicated inboxes and notifications for their Instagram close friends list in a standalone app.</p> <div id="attachment_490856" style="width: 2077px" class="wp-caption aligncenter"><img decoding="async" class="size-full wp-image-490856" src="https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-from-instagram-former-app-64a5d245b873c-sej.png" alt="" width="2067" height="1684" srcset="https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-from-instagram-former-app-64a5d245b873c-sej.png 2067w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-from-instagram-former-app-64a5d245b873c-sej-480x391.png 480w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-from-instagram-former-app-64a5d245b873c-sej-680x554.png 680w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-from-instagram-former-app-64a5d245b873c-sej-384x313.png 384w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-from-instagram-former-app-64a5d245b873c-sej-768x626.png 768w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-from-instagram-former-app-64a5d245b873c-sej-1024x834.png 1024w, https://www.searchenginejournal.com/wp-content/uploads/2023/07/threads-from-instagram-former-app-64a5d245b873c-sej-1600x1304.png 1600w" sizes="(max-width: 2067px) 100vw, 2067px" loading="lazy"><span class="wp-caption-text">Screenshot from Internet Archives/App Store, July 2023</span></div> <p>The app ultimately <a href="https://techcrunch.com/2021/11/17/instagram-will-shut-down-its-companion-app-threads-by-year-end/" target="_blank" rel="noopener">shuttered</a> in 2021.</p> <h2>A Promising Twitter Alternative?</h2> <p><span style="font-size: 16px;">Stay tuned as we update this article with the latest information on the launch of Threads.</span></p> <hr> <p><em>Featured image: Ascannio/Shutterstock</em></p> <p> </p> </div> </section> <div id="bcats" class="bottom-cat narrow-cont"> <span class="sej-category boxed cat-label">Category</span> <a class="sej-category boxed" href="https://www.searchenginejournal.com/category/news/">News</a> <a class="sej-category boxed" href="https://www.searchenginejournal.com/category/social/">Social Media</a> <a class="sej-category boxed" href="https://www.searchenginejournal.com/category/social/instagram/">Instagram</a> </div> </div> </div> </article> 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Threads App Reaches 100 Million Users In Under A Week, Sets New Record