SEO In 2025: Your Top Key Trends, Priorities, And Challenges

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class="sej_error_message"></div> </div> <div class="form-group"> <label for="last_name">Last Name (*)</label> <input data-name="LASTNAME" id="last_name" name="last_name" required type="text" class="gotowp-input-text srequaired"/> <div class="sej_error_message"></div> </div> <div class="form-group"> <label for="email">Work Email (*)</label> <input id="email" name="email" type="text" required class="gotowp-input-text srequaired"/> <div class="sej_error_message"></div> </div> <div class="form-group cont_PHONE "> <label for="4423fb5a962e">Phone (*)</label> <div> <input aria-label="PHONE" data-name="PHONE" id="4423fb5a962e" name="custom_fields[4423fb5a962e]" type="text" class="gotowp-input-text srequaired_phone_v " > <input name="custom_field[4423fb5a962e]" type="hidden" value="Phone">  </div> </div> <div class="form-group cont_COMPANY "> <label for="5f86e669e5e8">Company (*)</label> <div> <input aria-label="COMPANY" data-name="COMPANY" id="5f86e669e5e8" name="custom_fields[5f86e669e5e8]" type="text" class="gotowp-input-text srequaired" > <input name="custom_field[5f86e669e5e8]" type="hidden" value="Company">  </div> </div> <div class="form-group cont_COMPANY-SIZE "> <label for="6bef011cf01d">Company Size (*)</label> <div> <select aria-label="COMPANY-SIZE" data-name="COMPANY-SIZE" id="6bef011cf01d" class="srequaired" name="custom_fields[6bef011cf01d]" > <option value="">---</option> <option value="1-9">1-9</option> <option value="10-25">10-25</option> <option value="26-100">26-100</option> <option value="101-250">101-250</option> <option value="251-499">251-499</option> <option value="500-999">500-999</option> <option value="1000+">1000+</option> </select> <input name="custom_field[6bef011cf01d]" type="hidden" value="Company Size">  </div> </div> <div class="form-group cont_JOB-TITLE "> <label for="076447c0ac70">Job Title (*)</label> <div> <select aria-label="JOB-TITLE" data-name="JOB-TITLE" id="076447c0ac70" class="srequaired" name="custom_fields[076447c0ac70]" > <option value="">---</option> <option value="Agency Account Coordinator/Executive">Agency Account Coordinator/Executive</option> <option value="Agency Manager/Director">Agency Manager/Director</option> <option value="Agency Owner/Partner">Agency Owner/Partner</option> <option value="Analytics Manager/Professional">Analytics Manager/Professional</option> <option value="Brand Manager/Director">Brand Manager/Director</option> <option value="Brand Professional">Brand Professional</option> <option value="Content Coordinator">Content Coordinator</option> <option value="Content Manager/Director">Content Manager/Director</option> <option value="Demand Gen/Lead Gen Professional">Demand Gen/Lead Gen Professional</option> <option value="Ecommerce Strategist">Ecommerce Strategist</option> <option value="IT Manager/Director">IT Manager/Director</option> <option value="IT Professional">IT Professional</option> <option value="Marketing Director / CMO / VP">Marketing Director / CMO / VP</option> <option value="Marketing Manager">Marketing Manager</option> <option value="Marketing Professional">Marketing Professional</option> <option value="Media Buyer">Media Buyer</option> <option value="Paid Search Manager/Director">Paid Search Manager/Director</option> <option value="Paid Search Professional">Paid Search Professional</option> <option value="Paid Social Strategist">Paid Social Strategist</option> <option value="SEO Director">SEO Director</option> <option value="SEO Manager">SEO Manager</option> <option value="SEO Professional">SEO Professional</option> <option value="Sales Executive/Manager/Director">Sales Executive/Manager/Director</option> <option value="Social Media Manager/Director">Social Media Manager/Director</option> <option value="Social Media Professional">Social Media Professional</option> <option value="UX/Designer/Developer">UX/Designer/Developer</option> <option value="Web Developer">Web Developer</option> <option value="Other">Other</option> </select> <input name="custom_field[076447c0ac70]" type="hidden" value="Job Title">  </div> </div> <div class="form-group cont_INDUSTRY "> <label for="c0b67044590b">Industry (*)</label> <div> <select aria-label="INDUSTRY" data-name="INDUSTRY" id="c0b67044590b" class="srequaired" name="custom_fields[c0b67044590b]" > <option value="">---</option> <option value="Agency (Marketing & Advertising)">Agency (Marketing & Advertising)</option> <option value="Automotive">Automotive</option> <option value="Construction">Construction</option> <option value="Consumer Electronics">Consumer Electronics</option> <option value="Consumer Goods & Services">Consumer Goods & Services</option> <option value="Education & Training">Education & Training</option> <option value="Entertainment">Entertainment</option> <option value="Financial Services">Financial Services</option> <option value="Health, Wellness, & Fitness">Health, Wellness, & Fitness</option> <option value="Hospital & Healthcare">Hospital & Healthcare</option> <option value="Household Services">Household Services</option> <option value="Internet Software & Services">Internet Software & Services</option> <option value="Legal">Legal</option> <option value="Logistics & Fulfillment Services">Logistics & Fulfillment Services</option> <option value="Manufacturing">Manufacturing</option> <option value="Marketing Software Provider">Marketing Software Provider</option> <option value="Media & Publishing">Media & Publishing</option> <option value="Professional Services">Professional Services</option> <option value="Real Estate">Real Estate</option> <option value="Restaurants">Restaurants</option> <option value="Retail & Ecommerce">Retail & Ecommerce</option> <option value="Technology">Technology</option> <option value="Transportation">Transportation</option> <option value="Travel & Hospitality">Travel & Hospitality</option> <option value="Other">Other</option> </select> <input name="custom_field[c0b67044590b]" type="hidden" value="Industry">  </div> </div> <div class="form-group cont_COUNTRY hide-block"> <label for="c5381e582636">Country</label> <div> <select autocomplete="off" aria-label="COUNTRY" data-name="COUNTRY" class="select2 " id="c5381e582636" name="custom_fields[c5381e582636]" > <option value="AF">Afghanistan</option> <option value="AL">Albania</option> <option value="DZ">Algeria</option> <option value="AS">American Samoa</option> <option value="AD">Andorra</option> <option value="AO">Angola</option> <option value="AI">Anguilla</option> <option value="AQ">Antarctica</option> <option value="AG">Antigua and Barbuda</option> <option value="AR">Argentina</option> <option value="AM">Armenia</option> <option value="AW">Aruba</option> <option value="AU">Australia</option> <option value="AT">Austria</option> <option value="AZ">Azerbaijan</option> <option value="BS">Bahamas</option> <option value="BH">Bahrain</option> <option value="BD">Bangladesh</option> <option value="BB">Barbados</option> <option value="BY">Belarus</option> <option value="BE">Belgium</option> <option value="BZ">Belize</option> <option value="BJ">Benin</option> <option value="BM">Bermuda</option> <option value="BT">Bhutan</option> <option value="BO">Bolivia, Plurinational State of</option> <option value="BQ">Bonaire, Sint Eustatius and Saba</option> <option value="BA">Bosnia and Herzegovina</option> <option value="BW">Botswana</option> <option value="BV">Bouvet Island</option> <option value="BR">Brazil</option> <option value="IO">British Indian Ocean Territory</option> <option value="BN">Brunei Darussalam</option> <option value="BG">Bulgaria</option> <option value="BF">Burkina Faso</option> <option value="BI">Burundi</option> <option value="KH">Cambodia</option> <option value="CM">Cameroon</option> <option value="CA">Canada</option> <option value="CV">Cape Verde</option> <option value="KY">Cayman Islands</option> <option value="CF">Central African Republic</option> <option value="TD">Chad</option> <option value="CL">Chile</option> <option value="CN">China</option> <option value="CX">Christmas Island</option> <option value="CC">Cocos (Keeling) Islands</option> <option value="CO">Colombia</option> <option value="KM">Comoros</option> <option value="CG">Congo</option> <option value="CD">Congo, The Democratic Republic of the</option> <option value="CK">Cook Islands</option> <option value="CR">Costa Rica</option> <option value="HR">Croatia</option> <option value="CU">Cuba</option> <option value="CW">Cura莽ao</option> <option value="CY">Cyprus</option> <option value="CZ">Czech Republic</option> <option value="CI">C么te d'Ivoire</option> <option value="DK">Denmark</option> <option value="DJ">Djibouti</option> <option value="DM">Dominica</option> <option value="DO">Dominican Republic</option> <option value="EC">Ecuador</option> <option value="EG">Egypt</option> <option value="SV">El Salvador</option> <option value="GQ">Equatorial Guinea</option> <option value="ER">Eritrea</option> <option value="EE">Estonia</option> <option value="ET">Ethiopia</option> <option value="FK">Falkland Islands (Malvinas)</option> <option value="FO">Faroe Islands</option> <option value="FJ">Fiji</option> <option value="FI">Finland</option> <option value="FR">France</option> <option value="GF">French Guiana</option> <option value="PF">French Polynesia</option> <option value="TF">French Southern Territories</option> <option value="GA">Gabon</option> <option value="GM">Gambia</option> <option value="GE">Georgia</option> <option value="DE">Germany</option> <option value="GH">Ghana</option> <option value="GI">Gibraltar</option> <option value="GR">Greece</option> <option value="GL">Greenland</option> <option value="GD">Grenada</option> <option value="GP">Guadeloupe</option> <option value="GU">Guam</option> <option value="GT">Guatemala</option> <option value="GG">Guernsey</option> <option value="GN">Guinea</option> <option value="GW">Guinea-Bissau</option> <option value="GY">Guyana</option> <option value="HT">Haiti</option> <option value="HM">Heard Island and McDonald Islands</option> <option value="VA">Holy See (Vatican City State)</option> <option value="HN">Honduras</option> <option value="HK">Hong Kong</option> <option value="HU">Hungary</option> <option value="IS">Iceland</option> <option value="IN">India</option> <option value="ID">Indonesia</option> <option value="IR">Iran, Islamic Republic of</option> <option value="IQ">Iraq</option> <option value="IE">Ireland</option> <option value="IM">Isle of Man</option> <option value="IL">Israel</option> <option value="IT">Italy</option> <option value="JM">Jamaica</option> <option value="JP">Japan</option> <option value="JE">Jersey</option> <option value="JO">Jordan</option> <option value="KZ">Kazakhstan</option> <option value="KE">Kenya</option> <option value="KI">Kiribati</option> <option value="KP">Korea, Democratic People's Republic of</option> <option value="KR">Korea, Republic of</option> <option value="KW">Kuwait</option> <option value="KG">Kyrgyzstan</option> <option value="LA">Lao People's Democratic Republic</option> <option value="LV">Latvia</option> <option value="LB">Lebanon</option> <option value="LS">Lesotho</option> <option value="LR">Liberia</option> <option value="LY">Libya</option> <option value="LI">Liechtenstein</option> <option value="LT">Lithuania</option> <option value="LU">Luxembourg</option> <option value="MO">Macao</option> <option value="MK">Macedonia, Republic of</option> <option value="MG">Madagascar</option> <option value="MW">Malawi</option> <option value="MY">Malaysia</option> <option value="MV">Maldives</option> <option value="ML">Mali</option> <option value="MT">Malta</option> <option value="MH">Marshall Islands</option> <option value="MQ">Martinique</option> <option value="MR">Mauritania</option> <option value="MU">Mauritius</option> <option value="YT">Mayotte</option> <option value="MX">Mexico</option> <option value="FM">Micronesia, Federated States of</option> <option value="MD">Moldova, Republic of</option> <option value="MC">Monaco</option> <option value="MN">Mongolia</option> <option value="ME">Montenegro</option> <option value="MS">Montserrat</option> <option value="MA">Morocco</option> <option value="MZ">Mozambique</option> <option value="MM">Myanmar</option> <option value="NA">Namibia</option> <option value="NR">Nauru</option> <option value="NP">Nepal</option> <option value="NL">Netherlands</option> <option value="NC">New Caledonia</option> <option value="NZ">New Zealand</option> <option value="NI">Nicaragua</option> <option value="NE">Niger</option> <option value="NG">Nigeria</option> <option value="NU">Niue</option> <option value="NF">Norfolk Island</option> <option value="MP">Northern Mariana Islands</option> <option value="NO">Norway</option> <option value="OM">Oman</option> <option value="PK">Pakistan</option> <option value="PW">Palau</option> <option value="PS">Palestinian Territory, Occupied</option> <option value="PA">Panama</option> <option value="PG">Papua New Guinea</option> <option value="PY">Paraguay</option> <option value="PE">Peru</option> <option value="PH">Philippines</option> <option value="PN">Pitcairn</option> <option value="PL">Poland</option> <option value="PT">Portugal</option> <option value="QA">Qatar</option> <option value="RO">Romania</option> <option value="RU">Russian Federation</option> <option value="RW">Rwanda</option> <option value="RE">R茅union</option> <option value="BL">Saint Barth茅lemy</option> <option value="SH">Saint Helena, Ascension and Tristan da Cunha</option> <option value="KN">Saint Kitts and Nevis</option> <option value="LC">Saint Lucia</option> <option value="MF">Saint Martin (French part)</option> <option value="PM">Saint Pierre and Miquelon</option> <option value="VC">Saint Vincent and the Grenadines</option> <option value="WS">Samoa</option> <option value="SM">San Marino</option> <option value="ST">Sao Tome and Principe</option> <option value="SA">Saudi Arabia</option> <option value="SN">Senegal</option> <option value="RS">Serbia</option> <option value="SC">Seychelles</option> <option value="SL">Sierra Leone</option> <option value="SG">Singapore</option> <option value="SX">Sint Maarten (Dutch part)</option> <option value="SK">Slovakia</option> <option value="SI">Slovenia</option> <option value="SB">Solomon Islands</option> <option value="SO">Somalia</option> <option value="ZA">South Africa</option> <option value="GS">South Georgia and the South Sandwich Islands</option> <option value="SS">South Sudan</option> <option value="ES">Spain</option> <option value="LK">Sri Lanka</option> <option value="SD">Sudan</option> <option value="SR">Suriname</option> <option value="SJ">Svalbard and Jan Mayen</option> <option value="SZ">Swaziland</option> <option value="SE">Sweden</option> <option value="CH">Switzerland</option> <option value="SY">Syrian Arab Republic</option> <option value="TW">Taiwan</option> <option value="TJ">Tajikistan</option> <option value="TZ">Tanzania, United Republic 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Islands, U.S.</option> <option value="WF">Wallis and Futuna</option> <option value="EH">Western Sahara</option> <option value="YE">Yemen</option> <option value="ZM">Zambia</option> <option value="ZW">Zimbabwe</option> <option value="AX">脜land Islands</option> </select> <input autocomplete="off" name="custom_field[c5381e582636]" type="hidden" value="Country">  </div> </div> <div class="form-group cont_CITY hide-block"> <label for="7a79186ab454">City</label> <div> <input autocomplete="off" aria-label="CITY" data-name="CITY" id="7a79186ab454" name="custom_fields[7a79186ab454]" type="text" class="gotowp-input-text " > <input autocomplete="off" name="custom_field[7a79186ab454]" type="hidden" value="City">  </div> </div> <div class="form-group cont_STATE hide-block"> <label for="f819da6c587c">State</label> <div> <input autocomplete="off" aria-label="STATE" data-name="STATE" id="f819da6c587c" name="custom_fields[f819da6c587c]" type="text" class="gotowp-input-text " > <input autocomplete="off" name="custom_field[f819da6c587c]" type="hidden" value="State">  </div> </div> <div class="form-group cont_TOPIC-OF-INTERESTS hide-block"> <label for="d529a1bec7e2">Topic of Interests</label> <div> <input autocomplete="off" aria-label="TOPIC-OF-INTERESTS" data-name="TOPIC-OF-INTERESTS" id="d529a1bec7e2" name="custom_fields[d529a1bec7e2]" type="text" class="gotowp-input-text " > <input autocomplete="off" name="custom_field[d529a1bec7e2]" type="hidden" value="Topic of Interests">  </div> </div> <div class="form-group cont_REG_INT hide-block"> <label for="8466dc6e325c">REG_INT</label> <div> <input autocomplete="off" aria-label="REG_INT" data-name="REG_INT" id="8466dc6e325c" name="custom_fields[8466dc6e325c]" type="text" class="gotowp-input-text " > <input autocomplete="off" name="custom_field[8466dc6e325c]" type="hidden" value="REG_INT">  </div> </div> <div class="form-group cont_REG_FIRST hide-block"> <label for="78155d67bb47">REG_FIRST</label> <div> <input autocomplete="off" aria-label="REG_FIRST" data-name="REG_FIRST" id="78155d67bb47" name="custom_fields[78155d67bb47]" type="text" class="gotowp-input-text " > <input autocomplete="off" name="custom_field[78155d67bb47]" type="hidden" value="REG_FIRST">  </div> </div> <div class="form-group cont_REG_SOURCE hide-block"> <label for="6b0a291fdef8">REG_SOURCE</label> <div> <input autocomplete="off" aria-label="REG_SOURCE" data-name="REG_SOURCE" id="6b0a291fdef8" name="custom_fields[6b0a291fdef8]" type="text" class="gotowp-input-text " > <input autocomplete="off" name="custom_field[6b0a291fdef8]" type="hidden" value="REG_SOURCE">  </div> </div> <div class="form-group cont_RESPONDED-TO-SURVEY hide-block"> <label for="686f4b9697bc">Responded to Survey</label> <div> <input autocomplete="off" aria-label="RESPONDED-TO-SURVEY" data-name="RESPONDED-TO-SURVEY" id="686f4b9697bc" name="custom_fields[686f4b9697bc]" type="text" class="gotowp-input-text " > <input autocomplete="off" name="custom_field[686f4b9697bc]" 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You can unsubscribe from communications from Search Engine Journal at any time. </p> </div> </div> <div class="col"> <div class="sej-wb-content underline font-size-18"> <div class="sej-wb-logos"> <div class="sej-wb-bnr"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/new-banner-1x-835.webp 1x, https://www.searchenginejournal.com/wp-content/uploads/2024/11/new-banner-2x-424.webp 1.5x"/> <img src="https://www.searchenginejournal.com/wp-content/uploads/2024/11/new-banner-1x-835.png" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/new-banner-2x-424.png 1.5x" width="790" height="240" fetchpriority="high" alt="Webinar" /> </picture> </div> </div> <h1 class="m-bot-15"> SEO In 2025: Your Top Key Trends, Priorities, And Challenges </h1> <div class="sej-wb-dates color-green"> <span class="sej-wb-dt"> <span style="width:32px; flex:0 0 32px; height:32px;margin-top:-4px;" class="svg-icon"> <svg width="32" height="32" role="img"> <use xlink:href="/date.svg?ver=181#calendar"/> </svg> </span> Wednesday, December 4 at 2 pm ET</span> </div> <p>From the role of AI in SEO, the rise of AI Overviews, and significant Google updates, 2024 saw many changes in the world of search.</p> <p>Brace yourself for a new era in 2025.</p> <p>Join us as we dive into <strong>exclusive survey data</strong> from industry-leading SEOs, digital marketers, content marketers, and more to highlight the <strong>top priorities and challenges</strong> that will shape the future of search in 2025.</p> <p><strong>You’ll learn:</strong></p> <ul> <li>Key insights from the state of SEO in 2024</li> <li>Emerging priorities that will determine success in search for 2025</li> <li>The impact of Google’s AIO to date, plus AIO-specific priorities for 2025</li> </ul> <p>With Shannon Vize and Steven van Vessum, we’re giving you SEO resourcing and reporting strategies to inform your 2025 plans, along with insights from SEO experts on how to navigate the challenges and opportunities of the future.</p> <p>Don’t miss this opportunity to future-proof your SEO strategy. Register now to gain exclusive insights and position yourself for success in the 2025 search landscape.</p> <div class="m-bot-60"> <h2 class="m-top-0 m-bot-30">Speakers</h2> <div class="row gty-30"> <div class="col-lg-6 col-md-12 col-sm-6"> <div class="row ait-center"> <div class="col-auto"> <div class="sej-wb-pers"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/shannon-vize-756-100x100.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2024/11/shannon-vize-756.webp 1.5x"/> <img loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2024/11/shannon-vize-756-100x100.png" width="100" height="100" alt="Shannon Vize" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/shannon-vize-756.png 1.5x" /> </picture> </div> </div> <div class="col pl-0"> <h3 class="sej-wb-pers-h">Shannon Vize</h3> <span class="sej-wb-pers-inf">Sr. Content Marketing Manager, Conductor</span> </div> </div> </div> <div class="col-lg-6 col-md-12 col-sm-6"> <div class="row ait-center"> <div class="col-auto"> <div class="sej-wb-pers"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/headshot2-536-100x100.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2024/11/headshot2-536.webp 1.5x"/> <img loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2024/11/headshot2-536-100x100.png" width="100" height="100" alt="Steven van Vessum" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/headshot2-536.png 1.5x" /> </picture> </div> </div> <div class="col pl-0"> <h3 class="sej-wb-pers-h">Steven van Vessum</h3> <span class="sej-wb-pers-inf">Director of Organic Marketing, Conductor</span> </div> </div> </div> </div> </div> <div> <h2 class="m-top-0 m-bot-30">Host</h2> <div class="row gty-30"> <div class="col-lg-6 col-md-12 col-sm-6"> <div class="row ait-center"> <div class="col-auto"> <div class="sej-wb-pers"> <picture> <source type="image/webp" srcset="https://www.searchenginejournal.com/wp-content/uploads/2022/10/loren-635f7b46a614c-sej-100x100.webp 1x,https://www.searchenginejournal.com/wp-content/uploads/2022/10/loren-635f7b46a614c-sej-200x200.webp 1.5x"/> <img loading="lazy" src="https://www.searchenginejournal.com/wp-content/uploads/2022/10/loren-635f7b46a614c-sej-100x100.jpg" width="100" height="100" alt=" Loren Baker" srcset="https://www.searchenginejournal.com/wp-content/uploads/2022/10/loren-635f7b46a614c-sej-200x200.jpg 1.5x" /> </picture> </div> </div> <div class="col pl-0"> <h2 class="sej-wb-pers-h"> Loren Baker</h2> <span class="sej-wb-pers-inf">Founder, Search Engine Journal</span> </div> </div> </div> </div> </div> </div> </div> </div> </section> <div class="sh-vert sharebtn" id="sharebtn-531913" data-id="531913"> <ul class="sej-share"> <li class="in-color"> <button id="lish" aria-label="Share on Linkedin" data-service="Linkedin" class="nwind" 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