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Email Marketing Blog Archives - Zoho Blog

<!DOCTYPE html><html lang="en-US" dir="ltr" zohodblogs-lang="en"><head class="no-js"><meta charset="utf-8" /><link rel="canonical" href="https://www.zoho.com/blog/campaigns" /><meta property="og:site_name" content="Zoho Blog" /><meta property="og:type" content="website" /><meta property="og:url" content="https://www.zoho.com/blog/campaigns" /><meta property="og:title" content="Email Marketing Blog Archives - Zoho Blog" /><meta property="og:locale" content="en_US" /><meta name="twitter:title" content="Email Marketing Blog Archives - Zoho Blog" /><meta name="twitter:url" content="https://www.zoho.com/blog/campaigns" /><meta name="viewport" content="width=device-width, initial-scale=1.0" /><script type="application/ld+json">{"@context":"https://schema.org","@graph":[{"@type":"CollectionPage","@id":"https://www.zoho.com/blog/campaigns#collectionpage","breadcrumb":{"@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.zoho.com/blog/"}]},"inLanguage":"en","url":"https://www.zoho.com/blog/campaigns"},{"@type":"WebSite","@id":"https://www.zoho.com/blog/campaigns#website","name":"Email Marketing Blog Archives - Zoho Blog","url":"https://www.zoho.com/blog/campaigns","inLanguage":"en"}]}</script><meta property="description" content="Create, send, and track effective email campaigns that help you build lasting relationships with your customers. 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href="https://blog.zohowebstatic.com/sites/zblogs/theme/css/zoho-blogs-wp-theme.css" /><link rel="stylesheet" media="all" href="https://blog.zohowebstatic.com/sites/zblogs/common/css/zohodblogs.css" /><link rel="stylesheet" media="all" href="/core/themes/claro/css/components/ckeditor5.css?sncity" /><script type="text/javascript">(function(w,s){var e=document.createElement("script");e.type="text/javascript";e.async=true;e.src="https://zohotagmanager.cdn.pagesense.io/ztmjs/9e14ca550fb345518206a5a65a40a7a9.js";var x=document.getElementsByTagName("script")[0];x.parentNode.insertBefore(e,x);})(window,"script");</script></head><body site="zohodblogs" class="archive category category-campaigns category-16 i18n-en path-campaigns page-node-type-product-home" data-prdname="campaigns" data-prdname-display="Zoho Campaigns"><div id="page" class="site"><div class="site-inner"><header id="masthead" class="site-header" role="banner"><div class="header-nav"><div class="brand-logo"><div class="hamburger-btn"><div class="hamburger-bar"></div></div><a href="/blog/" rel="home">Blog</a></div><div class="header-right-bar"><div class="header-search"><span class="btn-search fa fa-search icon-button-search"></span><form action="/blog/" method="get" role="search" id="searchform_topbar" class="search-top-bar-popup search-form"><label><span class="screen-reader-text">Search for:</span><input type="search" class="search-field-top-bar" id="search-field-top-bar" placeholder="Search&hellip;" value="" name="s" /></label><button type="submit" class="search-submit search-top-bar-submit" id="search-top-bar-submit"><span class="fa fa-search header-search-icon"></span><span class="screen-reader-text">Search</span></button></form></div><div class="language-selector header-lan-picker disabled"><span class="select-language"></span><div class="language-box"><ul><li class="lang-item lang-item- lang-item-en current-lang lang-item-first"><a lang="en-US" hreflang="en-US" href="https://www.zoho.com/blog/campaigns">English</a></li><li class="lang-item lang-item- lang-item-es-xl"><a lang="es" hreflang="es" href="https://www.zoho.com/blog/es-xl/campaigns">Espa帽ol</a></li><li class="lang-item lang-item- lang-item-pt-br"><a lang="pt-BR" hreflang="pt-BR" href="https://www.zoho.com/blog/pt-br/campaigns">Portugu锚s (Brasil)</a></li></ul></div></div></div></div></header><div class="header-product-link"></div><div id="content" class="site-content container"><div id="primary" class="content-area row"><main id="main" class="site-main col-md-12 col-sm-12 col-xs-12" role="main"><header class="page-header"><h1 class="page-title">Category: <span>Zoho Campaigns</span></h1><div class="taxonomy-description"><p>Create, send, and track effective email campaigns that help you build lasting relationships with your customers.</p></div></header><div class="filter-tags"><span>The most-read topics</span><ul><li><a href="https://www.zoho.com/blog/tag/email-marketing">Email Marketing</a></li><li><a href="https://www.zoho.com/blog/tag/expert-diaries">Expert Diaries</a></li><li><a href="https://www.zoho.com/blog/tag/webinar-recap">Webinar Recap</a></li><li><a href="https://www.zoho.com/blog/tag/holiday-email-marketing">Holiday Email Marketing</a></li><li><a href="https://www.zoho.com/blog/tag/email-marketing-automation">Email Marketing Automation</a></li><li><a href="https://www.zoho.com/blog/tag/best-practices">Best Practices</a></li><li><a href="https://www.zoho.com/blog/tag/ecommerce-email-marketing">Ecommerce Email Marketing</a></li></ul></div><div class="layout-box-outer"><article id="post-6592" class="post-6592 post type-post status-publish format-standard has-post-thumbnail hentry category-zoho-campaigns tag- tag- tag- tag-"><a class="entry-thumbnail" href="/blog/campaigns/ecommerce-email-tip-2023-part-2.html" aria-hidden="true"><img width="" height="" src="https://blog.zohowebstatic.com/sites/zblogs/images/campaigns/part_2_ecom.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="10 simple ecommerce email ideas to improve ROI in 2023 (Part 2)" /></a><header class="entry-header"><h2 class="blog-title entry-title"><a href="/blog/campaigns/ecommerce-email-tip-2023-part-2.html">10 simple ecommerce email ideas to improve ROI in 2023 (Part 2)</a></h2><div class="entry-info"><div class="posted-info"><span class="posted-on">Posted on <time class="entry-date published" datetime="23-06-05IST13:51:42+00:00">June 5, 2023</time><time class="updated" datetime="24-09-11IST16:35:59+00:00">June 5, 2023</time></span><span class="author-info"> by <a href="/blog/author/susmit">Susmit</a></span></div><span class="read-info"><span class="read-time">5</span> Mins Read</span></div></header><footer class="entry-footer clearfix"><span class="cat-tags-links"><span class="cat-links"><span class="cat-icon"><i class="fa fa-folder-open"></i></span><span class="screen-reader-text">Categories</span><a href="/blog/campaigns" rel="category tag">Zoho Campaigns</a></span></span></footer></article><article id="post-6529" class="post-6529 post type-post status-publish format-standard has-post-thumbnail hentry category-zoho-campaigns tag- tag- tag- tag- tag- tag-"><a class="entry-thumbnail" href="/blog/campaigns/ecommerce-email-best-practices-2023.html" aria-hidden="true"><img width="" height="" src="https://blog.zohowebstatic.com/sites/zblogs/images/campaigns/image/real_banner_ecom.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="10 simple ecommerce email ideas to improve ROI in 2023聽(Part 1)" /></a><header class="entry-header"><h2 class="blog-title entry-title"><a href="/blog/campaigns/ecommerce-email-best-practices-2023.html">10 simple ecommerce email ideas to improve ROI in 2023聽(Part 1)</a></h2><div class="entry-info"><div class="posted-info"><span class="posted-on">Posted on <time class="entry-date published" datetime="23-05-12IST15:39:26+00:00">May 12, 2023</time><time class="updated" datetime="24-09-11IST16:35:59+00:00">May 12, 2023</time></span><span class="author-info"> by <a href="/blog/author/susmit">Susmit</a></span></div><span class="read-info"><span class="read-time">5</span> Mins Read</span></div></header><footer class="entry-footer clearfix"><span class="cat-tags-links"><span class="cat-links"><span class="cat-icon"><i class="fa fa-folder-open"></i></span><span class="screen-reader-text">Categories</span><a href="/blog/campaigns" rel="category tag">Zoho Campaigns</a></span></span></footer></article><article id="post-6401" class="post-6401 post type-post status-publish format-standard has-post-thumbnail hentry category-zoho-campaigns tag- tag- tag- tag-"><a class="entry-thumbnail" href="/blog/campaigns/easter-email-marketing.html" aria-hidden="true"><img width="" height="" src="https://blog.zohowebstatic.com/sites/zblogs/images/campaigns/image/easter_blog_banner_optimi_02.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Why hatching a successful Easter email marketing strategy is important for your brand" /></a><header class="entry-header"><h2 class="blog-title entry-title"><a href="/blog/campaigns/easter-email-marketing.html">Why hatching a successful Easter email marketing strategy is important for your brand</a></h2><div class="entry-info"><div class="posted-info"><span class="posted-on">Posted on <time class="entry-date published" datetime="23-03-13IST10:18:14+00:00">March 13, 2023</time><time class="updated" datetime="23-06-12IST14:16:15+00:00">March 13, 2023</time></span><span class="author-info"> by <a href="/blog/author/annet-m">Annet Mathews</a></span></div><span class="read-info"><span class="read-time">4</span> Mins Read</span></div></header><footer class="entry-footer clearfix"><span class="cat-tags-links"><span class="cat-links"><span class="cat-icon"><i class="fa fa-folder-open"></i></span><span class="screen-reader-text">Categories</span><a href="/blog/campaigns" rel="category tag">Zoho Campaigns</a></span></span></footer></article><article id="post-6355" class="post-6355 post type-post status-publish format-standard has-post-thumbnail hentry category-zoho-campaigns"><a class="entry-thumbnail" href="/blog/campaigns/Mailchimp-Vs-Zoho-Campaigns.html" aria-hidden="true"><img width="" height="" src="https://blog.zohowebstatic.com/sites/zblogs/images/campaigns/image/blog_v3_2.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Why Zoho Campaigns is the best alternative to Mailchimp?" /></a><header class="entry-header"><h2 class="blog-title entry-title"><a href="/blog/campaigns/Mailchimp-Vs-Zoho-Campaigns.html">Why Zoho Campaigns is the best alternative to Mailchimp?</a></h2><div class="entry-info"><div class="posted-info"><span class="posted-on">Posted on <time class="entry-date published" datetime="23-02-16IST13:49:31+00:00">February 16, 2023</time><time class="updated" datetime="23-02-24IST13:37:14+00:00">February 16, 2023</time></span><span class="author-info"> by <a href="/blog/author/vipasha-s">vipasha.s</a></span></div><span class="read-info"><span class="read-time">3</span> Mins Read</span></div></header><footer class="entry-footer clearfix"><span class="cat-tags-links"><span class="cat-links"><span class="cat-icon"><i class="fa fa-folder-open"></i></span><span class="screen-reader-text">Categories</span><a href="/blog/campaigns" rel="category tag">Zoho Campaigns</a></span></span></footer></article><article id="post-6232" class="post-6232 post type-post status-publish format-standard has-post-thumbnail hentry category-zoho-campaigns tag- tag- tag- tag- tag- tag-"><a class="entry-thumbnail" href="/blog/campaigns/expert-diaries-season-4.html" aria-hidden="true"><img width="" height="" src="https://blog.zohowebstatic.com/sites/zblogs/images/campaigns/image/ed_bts_1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Expert Diaries Season 4: Email marketing community is getting stronger" /></a><header class="entry-header"><h2 class="blog-title entry-title"><a href="/blog/campaigns/expert-diaries-season-4.html">Expert Diaries Season 4: Email marketing community is getting stronger</a></h2><div class="entry-info"><div class="posted-info"><span class="posted-on">Posted on <time class="entry-date published" datetime="22-12-30IST18:05:30+00:00">December 30, 2022</time><time class="updated" datetime="23-01-05IST13:11:08+00:00">December 30, 2022</time></span><span class="author-info"> by <a href="/blog/author/annet-m">Annet Mathews</a></span></div><span class="read-info"><span class="read-time">1</span> Min Read</span></div></header><footer class="entry-footer clearfix"><span class="cat-tags-links"><span class="cat-links"><span class="cat-icon"><i class="fa fa-folder-open"></i></span><span class="screen-reader-text">Categories</span><a href="/blog/campaigns" rel="category tag">Zoho Campaigns</a></span></span></footer></article><article id="post-6192" class="post-6192 post type-post status-publish format-standard has-post-thumbnail hentry category-zoho-campaigns tag- tag- tag-"><a class="entry-thumbnail" href="/blog/campaigns/email-newsletter-tool.html" aria-hidden="true"><img width="" height="" src="https://blog.zohowebstatic.com/sites/zblogs/images/campaigns/image/newsletter_blog-banner.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Questions to consider before choosing an email newsletter tool" /></a><header class="entry-header"><h2 class="blog-title entry-title"><a href="/blog/campaigns/email-newsletter-tool.html">Questions to consider before choosing an email newsletter tool</a></h2><div class="entry-info"><div class="posted-info"><span class="posted-on">Posted on <time class="entry-date published" datetime="22-12-23IST08:38:08+00:00">December 23, 2022</time><time class="updated" datetime="22-12-23IST08:40:30+00:00">December 23, 2022</time></span><span class="author-info"> by <a href="/blog/author/annet-m">Annet Mathews</a></span></div><span class="read-info"><span class="read-time">5</span> Mins Read</span></div></header><footer class="entry-footer clearfix"><span class="cat-tags-links"><span class="cat-links"><span class="cat-icon"><i class="fa fa-folder-open"></i></span><span class="screen-reader-text">Categories</span><a href="/blog/campaigns" rel="category tag">Zoho Campaigns</a></span></span></footer></article><article id="post-3517" class="post-3517 post type-post status-publish format-standard has-post-thumbnail hentry category-zoho-campaigns tag- tag- tag- tag- tag- tag-"><a class="entry-thumbnail" href="/blog/campaigns/the-future-of-email-marketing.html" aria-hidden="true"><img width="" height="" src="https://blog.zohowebstatic.com/sites/zblogs/images/campaigns/expert-diaries-30-design-1-2-2022-11.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="The future of email marketing: Customer experience and personalization" /></a><header class="entry-header"><h2 class="blog-title entry-title"><a href="/blog/campaigns/the-future-of-email-marketing.html">The future of email marketing: Customer experience and personalization</a></h2><div class="entry-info"><div class="posted-info"><span class="posted-on">Posted on <time class="entry-date published" datetime="22-11-20IST22:06:34+00:00">November 20, 2022</time><time class="updated" datetime="22-11-20IST22:06:34+00:00">November 20, 2022</time></span><span class="author-info"> by <a href="/blog/author/annet-m">Annet Mathews</a></span></div><span class="read-info"><span class="read-time">38</span> Mins Read</span></div></header><footer class="entry-footer clearfix"><span class="cat-tags-links"><span class="cat-links"><span class="cat-icon"><i class="fa fa-folder-open"></i></span><span class="screen-reader-text">Categories</span><a href="/blog/campaigns" rel="category tag">Zoho Campaigns</a></span></span></footer></article><article id="post-3516" class="post-3516 post type-post status-publish format-standard has-post-thumbnail hentry category-zoho-campaigns tag- tag- tag- tag- tag-"><a class="entry-thumbnail" href="/blog/campaigns/linkedin-live-holiday-email-marketing.html" aria-hidden="true"><img width="" height="" src="https://blog.zohowebstatic.com/sites/zblogs/images/campaigns/blog-banner-01-2022-11.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="LinkedIn Live: AMA on holiday email marketing" /></a><header class="entry-header"><h2 class="blog-title entry-title"><a href="/blog/campaigns/linkedin-live-holiday-email-marketing.html">LinkedIn Live: AMA on holiday email marketing</a></h2><div class="entry-info"><div class="posted-info"><span class="posted-on">Posted on <time class="entry-date published" datetime="22-11-11IST04:18:58+00:00">November 11, 2022</time><time class="updated" datetime="22-11-11IST04:18:58+00:00">November 11, 2022</time></span><span class="author-info"> by <a href="/blog/author/annet-m">Annet Mathews</a></span></div><span class="read-info"><span class="read-time">17</span> Mins Read</span></div></header><footer class="entry-footer clearfix"><span class="cat-tags-links"><span class="cat-links"><span class="cat-icon"><i class="fa fa-folder-open"></i></span><span class="screen-reader-text">Categories</span><a href="/blog/campaigns" rel="category tag">Zoho Campaigns</a></span></span></footer></article><article id="post-3515" class="post-3515 post type-post status-publish format-standard has-post-thumbnail hentry category-zoho-campaigns tag- tag- tag- tag- tag-"><a class="entry-thumbnail" href="/blog/campaigns/email-marketing-during-the-holiday-season-and-beyond.html" aria-hidden="true"><img width="" height="" src="https://blog.zohowebstatic.com/sites/zblogs/images/campaigns/dela-quist-2022-10.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Holiday email marketing and beyond" /></a><header class="entry-header"><h2 class="blog-title entry-title"><a href="/blog/campaigns/email-marketing-during-the-holiday-season-and-beyond.html">Holiday email marketing and beyond</a></h2><div class="entry-info"><div class="posted-info"><span class="posted-on">Posted on <time class="entry-date published" datetime="22-10-31IST23:20:31+00:00">October 31, 2022</time><time class="updated" datetime="22-11-02IST06:12:36+00:00">October 31, 2022</time></span><span class="author-info"> by <a href="/blog/author/susmit">Susmit</a></span></div><span class="read-info"><span class="read-time">34</span> Mins Read</span></div></header><footer class="entry-footer clearfix"><span class="cat-tags-links"><span class="cat-links"><span class="cat-icon"><i class="fa fa-folder-open"></i></span><span class="screen-reader-text">Categories</span><a href="/blog/campaigns" rel="category tag">Zoho Campaigns</a></span></span></footer></article><article id="post-3514" class="post-3514 post type-post status-publish format-standard has-post-thumbnail hentry category-zoho-campaigns tag- tag- tag- tag- tag-"><a class="entry-thumbnail" href="/blog/campaigns/ios-16-and-ipados-16-updates.html" aria-hidden="true"><img width="" height="" src="https://blog.zohowebstatic.com/sites/zblogs/images/campaigns/blog_-3x-2022-10.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Level up your email marketing with iOS 16 and iPadOS 16" /></a><header class="entry-header"><h2 class="blog-title entry-title"><a href="/blog/campaigns/ios-16-and-ipados-16-updates.html">Level up your email marketing with iOS 16 and iPadOS 16</a></h2><div class="entry-info"><div class="posted-info"><span class="posted-on">Posted on <time class="entry-date published" datetime="22-10-27IST01:52:25+00:00">October 27, 2022</time><time class="updated" datetime="24-09-12IST16:07:08+00:00">October 27, 2022</time></span><span class="author-info"> by <a href="/blog/author/annet-m">Annet Mathews</a></span></div><span class="read-info"><span class="read-time">3</span> Mins Read</span></div></header><footer class="entry-footer clearfix"><span class="cat-tags-links"><span class="cat-links"><span class="cat-icon"><i class="fa fa-folder-open"></i></span><span class="screen-reader-text">Categories</span><a href="/blog/campaigns" rel="category tag">Zoho Campaigns</a></span></span></footer></article><article id="post-3513" class="post-3513 post type-post status-publish format-standard has-post-thumbnail hentry category-zoho-campaigns tag- tag- tag-"><a class="entry-thumbnail" href="/blog/campaigns/updating-live-workflows-is-now-hassle-free.html" aria-hidden="true"><img width="" height="" src="https://blog.zohowebstatic.com/sites/zblogs/images/campaigns/image-3-2022-10.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Updating live workflows is now hassle-free" /></a><header class="entry-header"><h2 class="blog-title entry-title"><a href="/blog/campaigns/updating-live-workflows-is-now-hassle-free.html">Updating live workflows is now hassle-free</a></h2><div class="entry-info"><div class="posted-info"><span class="posted-on">Posted on <time class="entry-date published" datetime="22-10-17IST02:18:25+00:00">October 17, 2022</time><time class="updated" datetime="23-05-26IST18:39:27+00:00">October 17, 2022</time></span><span class="author-info"> by <a href="/blog/author/vipasha-s">vipasha.s</a></span></div><span class="read-info"><span class="read-time">2</span> Mins Read</span></div></header><footer class="entry-footer clearfix"><span class="cat-tags-links"><span class="cat-links"><span class="cat-icon"><i class="fa fa-folder-open"></i></span><span class="screen-reader-text">Categories</span><a href="/blog/campaigns" rel="category tag">Zoho Campaigns</a></span></span></footer></article><article id="post-3512" class="post-3512 post type-post status-publish format-standard has-post-thumbnail hentry category-zoho-campaigns tag- tag- tag-"><a class="entry-thumbnail" href="/blog/campaigns/own-sms-gateway.html" aria-hidden="true"><img width="" height="" src="https://blog.zohowebstatic.com/sites/zblogs/images/campaigns/blog-on-sms-campaigns-1-2022-09.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Introducing Zoho Campaigns&#039; SMS gateway" /></a><header class="entry-header"><h2 class="blog-title entry-title"><a href="/blog/campaigns/own-sms-gateway.html">Introducing Zoho Campaigns&#039; SMS gateway</a></h2><div class="entry-info"><div class="posted-info"><span class="posted-on">Posted on <time class="entry-date published" datetime="22-09-29IST02:15:52+00:00">September 29, 2022</time><time class="updated" datetime="22-09-29IST06:40:53+00:00">September 29, 2022</time></span><span class="author-info"> by <a href="/blog/author/vinaya-m">Vinaya M</a></span></div><span class="read-info"><span class="read-time">6</span> Mins Read</span></div></header><footer 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href="/blog/campaigns/feature-updates-to-celebrate-10years-of-zc-part1.html" aria-hidden="true"><img width="" height="" src="https://blog.zohowebstatic.com/sites/zblogs/images/campaigns/banner-for-rtl-and-custom-return-path-2022-08.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Introducing enhancements in template editor and email deliverability" /></a><header class="entry-header"><h2 class="blog-title entry-title"><a href="/blog/campaigns/feature-updates-to-celebrate-10years-of-zc-part1.html">Introducing enhancements in template editor and email deliverability</a></h2><div class="entry-info"><div class="posted-info"><span class="posted-on">Posted on <time class="entry-date published" datetime="22-08-24IST07:38:51+00:00">August 24, 2022</time><time class="updated" datetime="22-08-24IST23:17:47+00:00">August 24, 2022</time></span><span class="author-info"> by <a href="/blog/author/susmit">Susmit</a></span></div><span class="read-info"><span 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