CINXE.COM

<!DOCTYPE html>    <html lang="en-GB" xmlns:og="http://opengraphprotocol.org/schema/" xmlns:fb="http://www.facebook.com/2008/fbml">  <head> <meta charset="UTF-8" /> <meta name="viewport" content="width=device-width" /> <title>Insights | Gerry McGovern</title> <link rel="profile" href="http://gmpg.org/xfn/11" /> <link rel="pingback" href="https://gerrymcgovern.com/xmlrpc.php" />  <meta name='robots' content='max-image-preview:large' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style> <link rel='dns-prefetch' href='//fonts.googleapis.com' /> <link rel="alternate" type="application/rss+xml" title="Gerry McGovern » Feed" href="https://gerrymcgovern.com/feed/" /> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/gerrymcgovern.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.7.1"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); /* ]]> */ </script> <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://gerrymcgovern.com/wp-includes/css/dist/block-library/style.min.css?ver=6.7.1' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='twentytwelve-fonts-css' href='https://fonts.googleapis.com/css?family=Open+Sans:400italic,700italic,400,700&subset=latin,latin-ext' type='text/css' media='all' /> <link rel='stylesheet' id='twentytwelve-style-css' href='https://gerrymcgovern.com/wp-content/themes/deftmedia2/style.css?ver=6.7.1' type='text/css' media='all' />  <script type="text/javascript" src="https://gerrymcgovern.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://gerrymcgovern.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <link rel="https://api.w.org/" href="https://gerrymcgovern.com/wp-json/" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://gerrymcgovern.com/xmlrpc.php?rsd" /> <meta name="generator" content="WordPress 6.7.1" /> <link rel="icon" href="https://gerrymcgovern.com/wp-content/uploads/2020/04/cropped-GMicon-32x32.png" sizes="32x32" /> <link rel="icon" href="https://gerrymcgovern.com/wp-content/uploads/2020/04/cropped-GMicon-192x192.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://gerrymcgovern.com/wp-content/uploads/2020/04/cropped-GMicon-180x180.png" /> <meta name="msapplication-TileImage" content="https://gerrymcgovern.com/wp-content/uploads/2020/04/cropped-GMicon-270x270.png" /> </head> <body class="blog custom-font-enabled single-author"> <div id="page" class="hfeed site"> <h1 class="mobile-site-title">Gerry McGovern</h1> <nav id="site-navigation" class="main-navigation" role="navigation"> <button class="menu-toggle">Menu</button> <a class="assistive-text" href="#content" title="Skip to content">Skip to content</a> <div class="menu-main-container"><ul id="menu-main" class="nav-menu"><li id="menu-item-1328" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-home menu-item-1328"><a href="http://gerrymcgovern.com">Home</a></li> <li id="menu-item-1279" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-1 current_page_item current_page_parent menu-item-1279"><a href="https://gerrymcgovern.com/new-thinking/" aria-current="page">Insights</a></li> <li id="menu-item-1354" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1354"><a href="https://gerrymcgovern.com/gerrysbooks/">Books</a></li> <li id="menu-item-1280" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1280"><a href="https://gerrymcgovern.com/digital-waste-audit/">Consulting</a></li> <li id="menu-item-1282" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1282"><a href="https://gerrymcgovern.com/contact/">Contact</a></li> </ul></div> </nav> <div id="main" class="wrapper"> <div id="primary" class="site-content"> <div id="content" role="main"> <header class="entry-header"> <h1 class="entry-title">Insights</h1> </header> <article id="post-5012" class="post-5012 post type-post status-publish format-standard hentry"> <header class="entry-header"> <h1 class="entry-title"> <a href="https://gerrymcgovern.com/the-greenwashing-of-silicon-valley/" rel="bookmark">The greenwashing of Silicon Valley</a> </h1> </header> <div class="entry-summary"> <p>It wasn’t always known as the Valley of Pimps and Pushers. Once upon a time, they called it the Valley of Heart’s Delight. From far and near, families would come on Springtime pilgrimages to participate in the famed “blossom tours” in Santa Clara Valley, California. “Miles and miles of fragrant orchards, spreading in a vista… <a class="readmore" href="https://gerrymcgovern.com/the-greenwashing-of-silicon-valley/">Read More »</a></p> </div> <footer class="entry-meta"> </footer> </article> <article id="post-5008" class="post-5008 post type-post status-publish format-standard hentry"> <header class="entry-header"> <h1 class="entry-title"> <a href="https://gerrymcgovern.com/it-takes-coal-and-charcoal-to-make-silicon/" rel="bookmark">It takes coal and charcoal to make silicon</a> </h1> </header> <div class="entry-summary"> <p>That silicon stuff. Sand, right? Right. It takes coal and charcoal, multiple metals and materials, and over 400 toxic chemicals, to make a silicon chip—the foundation of everything that happens in clean tech. “The environmental impact of chip making is huge,” Ian Williams, professor of applied environmental science at the University of Southampton, told Mongabay.… <a class="readmore" href="https://gerrymcgovern.com/it-takes-coal-and-charcoal-to-make-silicon/">Read More »</a></p> </div> <footer class="entry-meta"> </footer> </article> <article id="post-5001" class="post-5001 post type-post status-publish format-standard hentry"> <header class="entry-header"> <h1 class="entry-title"> <a href="https://gerrymcgovern.com/the-three-chip-problem/" rel="bookmark">The three chip problem</a> </h1> </header> <div class="entry-summary"> <p>They like their chips well engineered in the USA. Long, straight and thin. Good looking. To get such handsome chips requires large, round, smooth potatoes, and to grow such potatoes requires soft, loamy, sandy soil. Such soil is thirsty. In such thirsty soil, water seeps through like a sieve. They could choose firmer soil and… <a class="readmore" href="https://gerrymcgovern.com/the-three-chip-problem/">Read More »</a></p> </div> <footer class="entry-meta"> </footer> </article> <article id="post-4974" class="post-4974 post type-post status-publish format-standard hentry"> <header class="entry-header"> <h1 class="entry-title"> <a href="https://gerrymcgovern.com/cut-the-crap/" rel="bookmark">Cut the crap</a> </h1> </header> <div class="entry-summary"> <p>We’ve never had more data and yet we’ve never had less information architecture skill. Organizations don’t want to invest in the hard and vital work of professionally organizing and managing data. AI is making things worse because it is feeding the idea that humans no longer need to worry about how we create and organize… <a class="readmore" href="https://gerrymcgovern.com/cut-the-crap/">Read More »</a></p> </div> <footer class="entry-meta"> </footer> </article> <article id="post-4971" class="post-4971 post type-post status-publish format-standard hentry"> <header class="entry-header"> <h1 class="entry-title"> <a href="https://gerrymcgovern.com/digital-will-sink-in-its-own-crap/" rel="bookmark">Digital will sink in its own crap</a> </h1> </header> <div class="entry-summary"> <p>It’s not simply crap content. Computer code bloat is everywhere. For starters, most software, most features, serve no useful function. A pile of crap software is launched and then either it dies a death, or else for years badly designed fixes are made to try to get it to work in the most basic manner,… <a class="readmore" href="https://gerrymcgovern.com/digital-will-sink-in-its-own-crap/">Read More »</a></p> </div> <footer class="entry-meta"> </footer> </article> <article id="post-4969" class="post-4969 post type-post status-publish format-standard hentry"> <header class="entry-header"> <h1 class="entry-title"> <a href="https://gerrymcgovern.com/crap-data-everywhere/" rel="bookmark">Crap data everywhere</a> </h1> </header> <div class="entry-summary"> <p>We need to talk about data. Crap data. We’re destroying our environment to create and store trillions of blurred photos and cat videos, binge watch Netflix, and ask ChatGPT inane questions and get instant wrong answers. We’re destroying our environment to store copies of copies of copies of stuff we have no intention of ever… <a class="readmore" href="https://gerrymcgovern.com/crap-data-everywhere/">Read More »</a></p> </div> <footer class="entry-meta"> </footer> </article> <article id="post-4966" class="post-4966 post type-post status-publish format-standard hentry"> <header class="entry-header"> <h1 class="entry-title"> <a href="https://gerrymcgovern.com/extreme-secrecy-of-data-centers/" rel="bookmark">Extreme secrecy of data centers</a> </h1> </header> <div class="entry-summary"> <p>As soon as Lars Ruiter stepped out of his car, he was confronted by a Microsoft security guard seething with anger, Morgan Meaker recounted for Wired. Ruiter, a local Dutch councilor, had parked in the rain outside a half-finished Microsoft data center that rose out of the flat North Holland farmland. The guard had seen… <a class="readmore" href="https://gerrymcgovern.com/extreme-secrecy-of-data-centers/">Read More »</a></p> </div> <footer class="entry-meta"> </footer> </article> <article id="post-4964" class="post-4964 post type-post status-publish format-standard hentry"> <header class="entry-header"> <h1 class="entry-title"> <a href="https://gerrymcgovern.com/data-centers-are-noisy-as-hell/" rel="bookmark">Data centers are noisy as hell</a> </h1> </header> <div class="entry-summary"> <p>You do not want to live close to a data center. Having one near your home is like having a lawn mower running in your living room 24/7, as one local resident described it. Residents talked about low-pitched roars interspersed with high-frequency screeches, as the whir of loud fans echoed through the air. A growing… <a class="readmore" href="https://gerrymcgovern.com/data-centers-are-noisy-as-hell/">Read More »</a></p> </div> <footer class="entry-meta"> </footer> </article> <article id="post-4961" class="post-4961 post type-post status-publish format-standard hentry"> <header class="entry-header"> <h1 class="entry-title"> <a href="https://gerrymcgovern.com/data-center-surging-electricity-demand/" rel="bookmark">Data center surging electricity demand</a> </h1> </header> <div class="entry-summary"> <p>Like Moore’s Law, energy efficiency for data centers began to run out of steam by the 2010s. After substantial progress between 2007 and 2018, the energy efficiency didn’t actually improve much between 2018 and 2024. It didn’t stop the PR spin about how Big Tech is so efficient and getting more efficient every year. You’re… <a class="readmore" href="https://gerrymcgovern.com/data-center-surging-electricity-demand/">Read More »</a></p> </div> <footer class="entry-meta"> </footer> </article> <article id="post-4959" class="post-4959 post type-post status-publish format-standard hentry"> <header class="entry-header"> <h1 class="entry-title"> <a href="https://gerrymcgovern.com/data-center-energy-scam/" rel="bookmark">Data center energy scam</a> </h1> </header> <div class="entry-summary"> <p>For years, energy efficiency was the great big shining bright green fabulously good spinning story of the Big Tech data center love of and care for the environment. This was quite a feat of PR spinning, when you consider that a small area of a data center in the 2020s had more power than all… <a class="readmore" href="https://gerrymcgovern.com/data-center-energy-scam/">Read More »</a></p> </div> <footer class="entry-meta"> </footer> </article> <nav id="nav-below" class="navigation" role="navigation"> <h3 class="assistive-text">Post navigation</h3> <div class="nav-previous"><a href="https://gerrymcgovern.com/new-thinking/page/2/" ><span class="meta-nav">←</span> Older posts</a></div> <div class="nav-next"></div> </nav> </div> </div> <div id="secondary" class="widget-area" role="complementary"> <aside id="text-3" class="widget widget_text"> <div class="textwidget"><header id="masthead" class="site-header" role="banner"><h1 class="site-title">Gerry McGovern</h1> </header></div> </aside><aside id="block-2" class="widget widget_block"> <aside id="custom_html-2" class="widget_text widget widget_custom_html"><h3 class="widget-title">World Wide Waste</h3> <div class="textwidget custom-html-widget"> <ul id="bluedots"> <li class="bluedots">Weekly email</li> <li class="bluedots">€10 annual subscription</li> <li class="bluedots">Published since 1996</li> <li class="bluedots"><a href="<?php echo $host ?>/new-thinking/">Read some examples</a></li> </ul> <form action="https://buttondown.email/gerrymcgovern/buy" method="get" target="_blank"> <button type="submit">Subscribe</button> </form>  <br></div> </aside> <aside id="text-6" class="widget widget_text"><h3 class="widget-title">Books by Gerry</h3> <div class="textwidget"></div> </aside> <aside class="widget widget_text book-widget-h216"> <div class="textwidget"> <div id="book_widget_title"><h4 class="title"><a href="<?php echo $host ?>/books/world-wide-waste/">World Wide Waste</a></h4></div> <div id="book_widget_image"><a href="<?php echo $host ?>/books/world-wide-waste/"> <img decoding="async" width="90" height="130" src="https://gerrymcgovern.com/images/books/thumbs/c02c_final_tiny_thumb.webp" alt="" loading="lazy"/> </a></div> <div id="book_widget_excerpt">Digital is physical. Digital is not green. Digital costs the Earth. Every time I download an email I<br/> contribute to global warming. </div> <div id="book_widget_first_chapter"><a href="<?php echo $host ?>/books/world-wide-waste/introduction-why-digital-is-killing-our-planet/">Read a chapter</a></div> <div id="book_widget_buy"> <a class="fasc-button fasc-size-small fasc-type-flat" style="background-color: #33809e; color: #ffffff;" href="<?php echo $host ?>/books/world-wide-waste/buy-the-book/">Buy now</a> </div> </div> </aside> <div class="clearfix"></div></aside><aside id="search-4" class="widget widget_search"><h3 class="widget-title">Search Articles</h3><form role="search" method="get" id="searchform" class="searchform" action="https://gerrymcgovern.com/"> <div> <label class="screen-reader-text" for="s">Search for:</label> <input type="text" value="" name="s" id="s" /> <input type="submit" id="searchsubmit" value="Search" /> </div> </form></aside> <aside id="custom-post-type-recent-posts-2" class="widget widget_recent_entries"><h3 class="widget-title">Speaking Engagements</h3> <ul> <li> <a href="https://gerrymcgovern.com/speaking/e-government-conference-rotterdam-nov-20/">e-Gov Conference, Rotterdam, Nov 19</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/an-event-apart-denver-oct-2019/">An Event Apart, Denver, Oct 2019</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/an-event-apart-boston-may-2019/">An Event Apart, Boston, May 2019</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/uxict-manchester-mar-2019/">UXiCT, Manchester, Mar 2019</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/an-event-apart-seattle-march-2019/">An Event Apart, Seattle, March 2019</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/an-event-apart-washington-august-2018/">An Event Apart, Washington, Aug 2018</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/an-event-apart-boston-june/">An Event Apart, Boston, June 2018</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/c-day-18-dutch-communications-conference-utrecht-2018/">Dutch Communications Conference, June 2018</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/euprio2018-seville-june-2018/">Euprio2018, Seville, June 2018</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/confab-minneapolis-may-2018/">Confab, Minneapolis, May 2018</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/an-event-apart-seattle-april-2018/">An Event Apart, Seattle, Apr 2018</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/canadadotca-masterclasses/">Canada.ca Masterclasses, Feb 2018</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/an-event-apart-denver-dec-2017/">An Event Apart, Denver, Dec 2017</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/congres-content-marketing-webredactie-utrecht-nov-2017/">Content Marketing, Utrecht, Nov 2017</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/ux-brighton-london-nov-2017/">UX Brighton, London, Nov 2017</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/webdagene-oslo-oct-2017/">Webdagene, Oslo, Oct 2017</a> </li> </ul> </aside><aside id="nav_menu-3" class="widget widget_nav_menu"><h3 class="widget-title">Chapters</h3><div class="menu-www-chapters-container"><ul id="menu-www-chapters" class="menu"><li id="menu-item-3458" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3458"><a href="https://gerrymcgovern.com/books/world-wide-waste/introduction-why-digital-is-killing-our-planet/">Introduction: Why digital is killing our planet</a></li> <li id="menu-item-3971" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3971"><a href="https://gerrymcgovern.com/books/world-wide-waste/junkies-and-wasters/">Junkies and wasters</a></li> <li id="menu-item-3975" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3975"><a href="https://gerrymcgovern.com/books/world-wide-waste/wheres-the-productivity/">Where’s the productivity?</a></li> <li id="menu-item-3972" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3972"><a href="https://gerrymcgovern.com/books/world-wide-waste/not-healthy/">Not healthy</a></li> <li id="menu-item-3968" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3968"><a href="https://gerrymcgovern.com/books/world-wide-waste/energy-drain/">Energy drain</a></li> <li id="menu-item-3962" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3962"><a href="https://gerrymcgovern.com/books/world-wide-waste/big-sugar-big-data/">Big sugar, big data</a></li> <li id="menu-item-3969" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3969"><a href="https://gerrymcgovern.com/books/world-wide-waste/exploding-plastic-inevitable/">Exploding plastic inevitable</a></li> <li id="menu-item-3970" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3970"><a href="https://gerrymcgovern.com/books/world-wide-waste/fashionwaste/">Fashionwaste</a></li> <li id="menu-item-3973" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3973"><a href="https://gerrymcgovern.com/books/world-wide-waste/phonewaste/">Phonewaste</a></li> <li id="menu-item-3974" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3974"><a href="https://gerrymcgovern.com/books/world-wide-waste/webwaste/">Webwaste</a></li> <li id="menu-item-3967" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3967"><a href="https://gerrymcgovern.com/books/world-wide-waste/cloudwaste/">Cloudwaste</a></li> <li id="menu-item-3960" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3960"><a href="https://gerrymcgovern.com/books/world-wide-waste/ads-are-the-oil-industry-of-the-web/">Ads are the oil industry of the Web</a></li> <li id="menu-item-3961" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3961"><a href="https://gerrymcgovern.com/books/world-wide-waste/ai-rising/">AI Rising</a></li> <li id="menu-item-3966" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3966"><a href="https://gerrymcgovern.com/books/world-wide-waste/cheap-speed/">Cheap speed</a></li> <li id="menu-item-3976" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3976"><a href="https://gerrymcgovern.com/books/world-wide-waste/world-wide-worth/">World Wide Worth</a></li> <li id="menu-item-3964" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3964"><a href="https://gerrymcgovern.com/books/world-wide-waste/change-is-always-possible/">Change is always possible</a></li> <li id="menu-item-3965" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3965"><a href="https://gerrymcgovern.com/books/world-wide-waste/changing-my-behavior/">Changing my behavior</a></li> </ul></div></aside><aside id="text-33" class="widget widget_text"><h3 class="widget-title">Books by Gerry</h3> <div class="textwidget"></div> </aside><aside id="archives-2" class="widget widget_archive"><h3 class="widget-title">Archives</h3> <label class="screen-reader-text" for="archives-dropdown-2">Archives</label> <select id="archives-dropdown-2" name="archive-dropdown"> <option value="">Select Month</option> <option value='https://gerrymcgovern.com/2024/11/'> November 2024 </option> <option value='https://gerrymcgovern.com/2024/10/'> October 2024 </option> <option value='https://gerrymcgovern.com/2024/09/'> September 2024 </option> <option value='https://gerrymcgovern.com/2024/08/'> August 2024 </option> <option value='https://gerrymcgovern.com/2024/07/'> July 2024 </option> <option value='https://gerrymcgovern.com/2024/06/'> June 2024 </option> <option value='https://gerrymcgovern.com/2024/05/'> May 2024 </option> <option value='https://gerrymcgovern.com/2024/04/'> April 2024 </option> <option value='https://gerrymcgovern.com/2024/03/'> March 2024 </option> <option value='https://gerrymcgovern.com/2024/02/'> February 2024 </option> <option value='https://gerrymcgovern.com/2024/01/'> January 2024 </option> <option value='https://gerrymcgovern.com/2023/12/'> December 2023 </option> <option value='https://gerrymcgovern.com/2023/11/'> November 2023 </option> <option value='https://gerrymcgovern.com/2023/10/'> October 2023 </option> <option value='https://gerrymcgovern.com/2023/09/'> September 2023 </option> <option value='https://gerrymcgovern.com/2023/08/'> August 2023 </option> <option value='https://gerrymcgovern.com/2023/07/'> July 2023 </option> <option value='https://gerrymcgovern.com/2023/06/'> June 2023 </option> <option value='https://gerrymcgovern.com/2023/05/'> May 2023 </option> <option value='https://gerrymcgovern.com/2023/04/'> April 2023 </option> <option value='https://gerrymcgovern.com/2023/03/'> March 2023 </option> <option value='https://gerrymcgovern.com/2023/02/'> February 2023 </option> <option value='https://gerrymcgovern.com/2023/01/'> January 2023 </option> <option value='https://gerrymcgovern.com/2022/12/'> December 2022 </option> <option value='https://gerrymcgovern.com/2022/11/'> November 2022 </option> <option value='https://gerrymcgovern.com/2022/10/'> October 2022 </option> <option value='https://gerrymcgovern.com/2022/09/'> September 2022 </option> <option value='https://gerrymcgovern.com/2022/08/'> August 2022 </option> <option value='https://gerrymcgovern.com/2022/07/'> July 2022 </option> <option value='https://gerrymcgovern.com/2022/06/'> June 2022 </option> <option value='https://gerrymcgovern.com/2022/05/'> May 2022 </option> <option value='https://gerrymcgovern.com/2022/04/'> April 2022 </option> <option value='https://gerrymcgovern.com/2022/03/'> March 2022 </option> <option value='https://gerrymcgovern.com/2022/02/'> February 2022 </option> <option value='https://gerrymcgovern.com/2022/01/'> January 2022 </option> <option value='https://gerrymcgovern.com/2021/12/'> December 2021 </option> <option value='https://gerrymcgovern.com/2021/11/'> November 2021 </option> <option value='https://gerrymcgovern.com/2021/10/'> October 2021 </option> <option value='https://gerrymcgovern.com/2021/09/'> September 2021 </option> <option value='https://gerrymcgovern.com/2021/08/'> August 2021 </option> <option value='https://gerrymcgovern.com/2021/07/'> July 2021 </option> <option value='https://gerrymcgovern.com/2021/06/'> June 2021 </option> <option value='https://gerrymcgovern.com/2021/05/'> May 2021 </option> <option value='https://gerrymcgovern.com/2021/04/'> April 2021 </option> <option value='https://gerrymcgovern.com/2021/03/'> March 2021 </option> <option value='https://gerrymcgovern.com/2021/02/'> February 2021 </option> <option value='https://gerrymcgovern.com/2021/01/'> January 2021 </option> <option value='https://gerrymcgovern.com/2020/12/'> December 2020 </option> <option value='https://gerrymcgovern.com/2020/11/'> November 2020 </option> <option value='https://gerrymcgovern.com/2020/10/'> October 2020 </option> <option value='https://gerrymcgovern.com/2020/09/'> September 2020 </option> <option value='https://gerrymcgovern.com/2020/08/'> August 2020 </option> <option value='https://gerrymcgovern.com/2020/07/'> July 2020 </option> <option value='https://gerrymcgovern.com/2020/06/'> June 2020 </option> <option value='https://gerrymcgovern.com/2020/05/'> May 2020 </option> <option value='https://gerrymcgovern.com/2020/04/'> April 2020 </option> <option value='https://gerrymcgovern.com/2020/03/'> March 2020 </option> <option value='https://gerrymcgovern.com/2020/02/'> February 2020 </option> <option value='https://gerrymcgovern.com/2020/01/'> January 2020 </option> <option value='https://gerrymcgovern.com/2019/12/'> December 2019 </option> <option value='https://gerrymcgovern.com/2019/11/'> November 2019 </option> <option value='https://gerrymcgovern.com/2019/10/'> October 2019 </option> <option value='https://gerrymcgovern.com/2019/09/'> September 2019 </option> <option value='https://gerrymcgovern.com/2019/08/'> August 2019 </option> <option value='https://gerrymcgovern.com/2019/07/'> July 2019 </option> <option value='https://gerrymcgovern.com/2019/06/'> June 2019 </option> <option value='https://gerrymcgovern.com/2019/05/'> May 2019 </option> <option value='https://gerrymcgovern.com/2019/04/'> April 2019 </option> <option value='https://gerrymcgovern.com/2019/03/'> March 2019 </option> <option value='https://gerrymcgovern.com/2019/02/'> February 2019 </option> <option value='https://gerrymcgovern.com/2019/01/'> January 2019 </option> </select> <script type="text/javascript"> /* <![CDATA[ */ (function() { var dropdown = document.getElementById( "archives-dropdown-2" ); function onSelectChange() { if ( dropdown.options[ dropdown.selectedIndex ].value !== '' ) { document.location.href = this.options[ this.selectedIndex ].value; } } dropdown.onchange = onSelectChange; })(); /* ]]> */ </script> </aside><aside id="text-7" class="widget widget_text"> <div class="textwidget"><div id="book_widget_title"> <h4 class="title"><a href="https://gerrymcgovern.com/books/world-wide-waste/">World Wide Waste</a></h4> </div> <div id="book_widget_image"><a href="https://gerrymcgovern.com/books/world-wide-waste/"><img loading="lazy" decoding="async" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyloaded" src="https://gerrymcgovern.com/wp-content/uploads/2020/03/c02c_final_tiny.jpg" alt="" width="90" height="135" /></a></div> <div id="book_widget_excerpt" style="line-height: 1.5;">Digital is physical. Digital is not green. Digital costs the Earth. Every time I download an email I<br /> contribute to global warming.</div> <div id="book_widget_first_chapter"><a href="https://gerrymcgovern.com/books/world-wide-waste/introduction-why-digital-is-killing-our-planet/">Read a chapter</a></div> <div id="book_widget_buy"><a class="fasc-button fasc-size-small fasc-type-flat" style="background-color: #33809e; color: #ffffff;" href="http://gerrymcgovern.com/books/world-wide-waste/buy-the-book/">Buy now</a></div> </div> </aside><aside id="dpe_fp_widget-3" class="widget widget_dpe_fp_widget"> <ul class="dpe-flexible-posts"> <div id="book_widget"> <li id="post-2635" class="post-2635 book type-book status-publish has-post-thumbnail hentry"> <div id="book_widget_title"> <a href="https://gerrymcgovern.com/books/top-tasks-a-how-to-guide/"> <h4 class="title">Top Tasks – A how-to guide</h4></a></div> <div id="book_widget_image"> <a href="https://gerrymcgovern.com/books/top-tasks-a-how-to-guide/"> <img width="600" height="900" src="https://gerrymcgovern.com/wp-content/uploads/2018/08/Top-tasks-book-cover.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://gerrymcgovern.com/wp-content/uploads/2018/08/Top-tasks-book-cover.jpg 600w, https://gerrymcgovern.com/wp-content/uploads/2018/08/Top-tasks-book-cover-200x300.jpg 200w" sizes="auto, (max-width: 600px) 100vw, 600px" /> </a> </div> <div id="book_widget_excerpt"> <p>The Top Tasks methodology delivers an unparalleled glimpse into the minds of customers, even for organizations that are skeptical of user research.</p> </div> <div id="book_widget_first_chapter"> <a href="https://gerrymcgovern.com/books/top-tasks-a-how-to-guide/read-the-first-chapter/">Read a chapter</a> </div> <div id="book_widget_buy"> <a class="fasc-button fasc-size-small fasc-type-flat" style="background-color: #33809e; color: #ffffff;" href="https://gerrymcgovern.com/books/top-tasks-a-how-to-guide/buy-the-book/" data-fasc-style="background-color:#33809e;color:#ffffff;">Buy Now</a> </div> </li> </div> <div class="clearfix"></div> </ul> </aside><aside id="dpe_fp_widget-8" class="widget widget_dpe_fp_widget"> <ul class="dpe-flexible-posts"> <div id="book_widget"> <li id="post-1382" class="post-1382 book type-book status-publish has-post-thumbnail hentry"> <div id="book_widget_title"> <a href="https://gerrymcgovern.com/books/transform-a-rebels-guide-for-digital-transformation/"> <h4 class="title">Transform: A rebel’s guide for digital transformation</h4></a></div> <div id="book_widget_image"> <a href="https://gerrymcgovern.com/books/transform-a-rebels-guide-for-digital-transformation/"> <img width="170" height="245" src="https://gerrymcgovern.com/wp-content/uploads/2016/11/transform-cover9x13.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" /> </a> </div> <div id="book_widget_excerpt"> <p>Are you a rebel? Are you a digital change agent? Do you want to transform your organization? Then this book is here to help you.</p> </div> <div id="book_widget_first_chapter"> <a href="https://gerrymcgovern.com/books/transform-a-rebels-guide-for-digital-transformation/read-the-first-chapter/">Read a chapter</a> </div> <div id="book_widget_buy"> <a class="fasc-button fasc-size-small fasc-type-flat" style="background-color: #33809e; color: #ffffff;" href="https://gerrymcgovern.com/books/transform-a-rebels-guide-for-digital-transformation/buy-the-book/" data-fasc-style="background-color:#33809e;color:#ffffff;">Buy Now</a> </div> </li> </div> <div class="clearfix"></div> </ul> </aside><aside id="dpe_fp_widget-4" class="widget widget_dpe_fp_widget"> <ul class="dpe-flexible-posts"> <div id="book_widget"> <li id="post-1338" class="post-1338 book type-book status-publish has-post-thumbnail hentry"> <div id="book_widget_title"> <a href="https://gerrymcgovern.com/books/the-strangers-long-neck/"> <h4 class="title">The Stranger’s Long Neck</h4></a></div> <div id="book_widget_image"> <a href="https://gerrymcgovern.com/books/the-strangers-long-neck/"> <img width="118" height="185" src="https://gerrymcgovern.com/wp-content/uploads/2017/01/strangerslongnecklarge.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" /> </a> </div> <div id="book_widget_excerpt"> <p>The Stranger’s Long Neck will help you to maximize your organization’s performance online.</p> </div> <div id="book_widget_first_chapter"> <a href="https://gerrymcgovern.com/books/the-strangers-long-neck/read-the-first-chapter/">Read a chapter</a> </div> <div id="book_widget_buy"> <a class="fasc-button fasc-size-small fasc-type-flat" style="background-color: #33809e; color: #ffffff;" href="https://gerrymcgovern.com/books/the-strangers-long-neck/buy-the-book/" data-fasc-style="background-color:#33809e;color:#ffffff;">Buy Now</a> </div> </li> </div> <div class="clearfix"></div> </ul> </aside><aside id="dpe_fp_widget-2" class="widget widget_dpe_fp_widget"> <ul class="dpe-flexible-posts"> <div id="book_widget"> <li id="post-1498" class="post-1498 book type-book status-publish has-post-thumbnail hentry"> <div id="book_widget_title"> <a href="https://gerrymcgovern.com/books/killer-web-content/"> <h4 class="title">Killer Web Content</h4></a></div> <div id="book_widget_image"> <a href="https://gerrymcgovern.com/books/killer-web-content/"> <img width="170" height="209" src="https://gerrymcgovern.com/wp-content/uploads/2012/05/killer-web-content.gif" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" /> </a> </div> <div id="book_widget_excerpt"> <p>Killer Web Content gives you the strategies and techniques you need to get the most from your Web content.</p> </div> <div id="book_widget_first_chapter"> <a href="https://gerrymcgovern.com/books/killer-web-content/read-the-first-chapter/">Read a chapter</a> </div> <div id="book_widget_buy"> <a class="fasc-button fasc-size-small fasc-type-flat" style="background-color: #33809e; color: #ffffff;" href="https://gerrymcgovern.com/books/killer-web-content/buy-the-book/" data-fasc-style="background-color:#33809e;color:#ffffff;">Buy Now</a> </div> </li> </div> <div class="clearfix"></div> </ul> </aside><aside id="dpe_fp_widget-7" class="widget widget_dpe_fp_widget"> <ul class="dpe-flexible-posts"> <div id="book_widget"> <li id="post-1510" class="post-1510 book type-book status-publish has-post-thumbnail hentry"> <div id="book_widget_title"> <a href="https://gerrymcgovern.com/books/the-web-content-style-guide/"> <h4 class="title">The Web Content Style Guide</h4></a></div> <div id="book_widget_image"> <a href="https://gerrymcgovern.com/books/the-web-content-style-guide/"> <img width="130" height="165" src="https://gerrymcgovern.com/wp-content/uploads/2017/01/style_guide_cover_lrg.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" /> </a> </div> <div id="book_widget_excerpt"> <p>The essential guide for online writers, editors and managers.</p> </div> <div id="book_widget_first_chapter"> <a href="https://gerrymcgovern.com/books/the-web-content-style-guide/read-the-first-chapter/">Read a chapter</a> </div> <div id="book_widget_buy"> <a class="fasc-button fasc-size-small fasc-type-flat" style="background-color: #33809e; color: #ffffff;" href="https://gerrymcgovern.com/books/the-web-content-style-guide/buy-the-book/" data-fasc-style="background-color:#33809e;color:#ffffff;">Buy Now</a> </div> </li> </div> <div class="clearfix"></div> </ul> </aside><aside id="dpe_fp_widget-6" class="widget widget_dpe_fp_widget"> <ul class="dpe-flexible-posts"> <div id="book_widget"> <li id="post-1518" class="post-1518 book type-book status-publish has-post-thumbnail hentry"> <div id="book_widget_title"> <a href="https://gerrymcgovern.com/books/content-critical/"> <h4 class="title">Content Critical</h4></a></div> <div id="book_widget_image"> <a href="https://gerrymcgovern.com/books/content-critical/"> <img width="128" height="163" src="https://gerrymcgovern.com/wp-content/uploads/2017/01/content_critical_lrg.gif" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" /> </a> </div> <div id="book_widget_excerpt"> <p>Gaining competitive advantage through high-quality web content.</p> </div> <div id="book_widget_first_chapter"> <a href="https://gerrymcgovern.com/books/content-critical/read-the-first-chapter/">Read a chapter</a> </div> <div id="book_widget_buy"> <a class="fasc-button fasc-size-small fasc-type-flat" style="background-color: #33809e; color: #ffffff;" href="https://gerrymcgovern.com/books/content-critical/buy-the-book/" data-fasc-style="background-color:#33809e;color:#ffffff;">Buy Now</a> </div> </li> </div> <div class="clearfix"></div> </ul> </aside><aside id="dpe_fp_widget-5" class="widget widget_dpe_fp_widget"> <ul class="dpe-flexible-posts"> <div id="book_widget"> <li id="post-1527" class="post-1527 book type-book status-publish has-post-thumbnail hentry"> <div id="book_widget_title"> <a href="https://gerrymcgovern.com/books/the-caring-economy/"> <h4 class="title">The Caring Economy</h4></a></div> <div id="book_widget_image"> <a href="https://gerrymcgovern.com/books/the-caring-economy/"> <img width="130" height="197" src="https://gerrymcgovern.com/wp-content/uploads/2017/01/caring_economy_cover.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" /> </a> </div> <div id="book_widget_excerpt"> <p>Gerry McGovern presents a radical vision of Internet business, which has a surprisingly human face. </p> </div> <div id="book_widget_first_chapter"> <a href="https://gerrymcgovern.com/books/the-caring-economy/read-the-first-chapter/">Read a chapter</a> </div> <div id="book_widget_buy"> <a class="fasc-button fasc-size-small fasc-type-flat" style="background-color: #33809e; color: #ffffff;" href="https://gerrymcgovern.com/books/the-caring-economy/buy-the-book/" data-fasc-style="background-color:#33809e;color:#ffffff;">Buy Now</a> </div> </li> </div> <div class="clearfix"></div> </ul> </aside><aside id="text-4" class="widget widget_text"><h3 class="widget-title">Interviews and Long Articles</h3> <div class="textwidget"><p><a href="https://gerrymcgovern.com/mapping-the-information-genome-for-coronavirus-covid-19/">Mapping the ‘information’ genome for coronavirus (COVID-19) (June 2020)</a></p> <p><a href="http://www.adrianswinscoe.com/most-of-customer-experience-is-cleaning-and-sweeping-interview-with-gerry-mcgovern/">Most of customer experience is cleaning and sweeping – Adrian Swinscoe podcast (Sep, 2018)</a><br /> <a href="https://www.marketingspeak.com/customer-experience-on-steroids-with-gerry-mcgovern/">Customer experience, on steroids! – Marketing Speak podcast (Sep, 2018)</a><br /> <a href="https://uibreakfast.com/118-customer-top-tasks-with-gerry-mcgovern/">Customer Top Tasks with Gerry McGovern – UI Breakfast Podcast (Aug, 2018)</a><br /> <a href="https://www.thisishcd.com/episodes/26-gerry-mcgovern-the-repositioning-of-trust-in-society/">The repositioning of trust in society – THIS IS HCD podcast (July, 2018)</a></p> </div> </aside> </div> </div> <footer id="colophon" role="contentinfo"> <div class="site-info"> © Gerry McGovern. All rights reserved. Website designed and managed by <a id="deftmediafooter" href="https://deftmedia.ie" title="Irish Website design and development studio Deft Media">DeftMedia</a> <nav id="footer_menu"> <div class="menu-footer-container"><ul id="menu-footer" class="menu"><li id="menu-item-3310" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-3310"><a href="https://gerrymcgovern.com/">Home</a></li> <li id="menu-item-3311" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-1 current_page_item current_page_parent menu-item-3311"><a href="https://gerrymcgovern.com/new-thinking/" aria-current="page">Insights</a></li> <li id="menu-item-3312" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3312"><a href="https://gerrymcgovern.com/gerrysbooks/">Books</a></li> <li id="menu-item-3317" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3317"><a href="https://gerrymcgovern.com/digital-waste-audit/">Consulting</a></li> <li id="menu-item-3313" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3313"><a href="https://gerrymcgovern.com/contact/">Contact</a></li> <li id="menu-item-3314" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3314"><a href="https://gerrymcgovern.com/privacy-policy-2/">Privacy Policy</a></li> </ul></div> </nav> </div> </footer> </div> <script type="text/javascript" src="https://gerrymcgovern.com/wp-content/themes/deftmedia2/js/navigation.js?ver=20140711" id="twentytwelve-navigation-js"></script> </body> </html>