Foundry : BtoBマーケティングガイド

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srcset="https://foundryco.com/wp-content/uploads/2024/08/research-report-beyond-cold-calls-lead-nurturing.png 1600w, https://foundryco.com/wp-content/uploads/2024/08/research-report-beyond-cold-calls-lead-nurturing.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2024/08/research-report-beyond-cold-calls-lead-nurturing.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2024/08/research-report-beyond-cold-calls-lead-nurturing.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2024/08/research-report-beyond-cold-calls-lead-nurturing.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2024/08/research-report-beyond-cold-calls-lead-nurturing.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2024/08/research-report-beyond-cold-calls-lead-nurturing.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2024/08/research-report-beyond-cold-calls-lead-nurturing.png?resize=89,50 89w" sizes="(max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 "> <span class="resource-label olive">Guide</span> <h4 class="entry-title"><a href="https://foundryco.com/tools-for-marketers/%e9%9b%bb%e8%a9%b1%e5%96%b6%e6%a5%ad%e3%81%ae%e7%b5%82%e7%84%89%ef%bc%9a-%e3%83%aa%e3%83%bc%e3%83%89%e3%83%8a%e3%83%bc%e3%83%81%e3%83%a3%e3%83%aa%e3%83%b3%e3%82%b0%e3%81%ae%e5%8f%b0%e9%a0%ad/" target="_self">電話営業の終焉：リードナーチャリングの台頭</a></h4> <p>マーケティング担当者は、デジタルナーチャリングを簡単に構築することはできないことを知っています。しかし、適切なサポートと戦略があれば、リードをきちんと成約に繋げることができる、大切なプロセスです。</p> </div> <div class="entry-meta small-12 "> <div> <p class="byline">By Foundry</p> <p class="dateline">Aug 15, 2024 </p> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-grid medium-4"> <div class="small-12 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Guide</span> <a 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https://foundryco.com/wp-content/uploads/2024/08/research-report-ultimate-guide-to-lead-gen.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2024/08/research-report-ultimate-guide-to-lead-gen.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2024/08/research-report-ultimate-guide-to-lead-gen.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2024/08/research-report-ultimate-guide-to-lead-gen.png?resize=89,50 89w" sizes="(max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 "> <span class="resource-label olive">Guide</span> <h4 class="entry-title"><a href="https://foundryco.com/tools-for-marketers/%e3%83%aa%e3%83%bc%e3%83%89%e3%82%b8%e3%82%a7%e3%83%8d%e3%83%ac%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3-%e5%ae%8c%e5%85%a8%e3%82%ac%e3%82%a4%e3%83%89/" target="_self">リードジェネレーション完全ガイド</a></h4> <p>スタートアップとしてプレゼンスを確立しようとしている場合も、実績のある企業が顧客基盤を拡大しようとしている場合も、ターゲット顧客はどのような人で、成功を収めるために何を必要としているのかを把握することは、リードの関心を喚起してエンゲージメントを獲得し、自社のビジネスを活性化させるための土台となります。</p> </div> <div class="entry-meta small-12 "> <div> <p class="byline">By Foundry</p> <p class="dateline">Aug 15, 2024 </p> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-grid medium-4"> <div class="small-12 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Guide</span> <a href="https://foundryco.com/tools-for-marketers/%e3%83%9e%e3%83%bc%e3%82%b1%e3%82%bf%e3%83%bc%e5%bf%85%e8%aa%ad%ef%bc%81%e4%bb%8a%e3%81%93%e3%81%9d%e5%bc%b7%e9%9d%ad%e3%81%aa%e3%83%87%e3%83%bc%e3%82%bf%e6%a7%8b%e7%af%89%e3%82%92%ef%bc%81/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2024/08/infographic_overcoming-data-challenges.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" srcset="https://foundryco.com/wp-content/uploads/2024/08/infographic_overcoming-data-challenges.png 1600w, https://foundryco.com/wp-content/uploads/2024/08/infographic_overcoming-data-challenges.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2024/08/infographic_overcoming-data-challenges.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2024/08/infographic_overcoming-data-challenges.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2024/08/infographic_overcoming-data-challenges.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2024/08/infographic_overcoming-data-challenges.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2024/08/infographic_overcoming-data-challenges.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2024/08/infographic_overcoming-data-challenges.png?resize=89,50 89w" sizes="(max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 "> <span class="resource-label olive">Guide</span> <h4 class="entry-title"><a href="https://foundryco.com/tools-for-marketers/%e3%83%9e%e3%83%bc%e3%82%b1%e3%82%bf%e3%83%bc%e5%bf%85%e8%aa%ad%ef%bc%81%e4%bb%8a%e3%81%93%e3%81%9d%e5%bc%b7%e9%9d%ad%e3%81%aa%e3%83%87%e3%83%bc%e3%82%bf%e6%a7%8b%e7%af%89%e3%82%92%ef%bc%81/" target="_self">マーケター必読！今こそ強靭なデータ構築を！</a></h4> <p>ファーストパーティデータが注目される中、BtoBマーケターはデータ構築においてどの点を重要視しているのでしょうか。弊社ネットワークにおけるマーケターの皆様への調査結果では以下４点が壁として浮き彫りとなり、今後のデータ構築に対する注目点が見えてきました。</p> </div> <div class="entry-meta small-12 "> <div> <p class="byline">By Foundry</p> <p class="dateline">Aug 15, 2024 </p> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-grid medium-4"> <div class="small-12 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Guide</span> <a href="https://foundryco.com/tools-for-marketers/%e3%82%b3%e3%83%b3%e3%83%86%e3%83%b3%e3%83%84%e6%b4%bb%e7%94%a8%e3%81%ab%e3%82%88%e3%82%8b%e3%83%91%e3%82%a4%e3%83%97%e3%83%a9%e3%82%a4%e3%83%b3%e3%81%ae%e6%a7%8b%e7%af%89%ef%bc%9a%ef%bc%96%e3%82%b9/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2024/08/infographic_pipeline-with-content-6-steps.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" srcset="https://foundryco.com/wp-content/uploads/2024/08/infographic_pipeline-with-content-6-steps.png 1600w, https://foundryco.com/wp-content/uploads/2024/08/infographic_pipeline-with-content-6-steps.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2024/08/infographic_pipeline-with-content-6-steps.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2024/08/infographic_pipeline-with-content-6-steps.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2024/08/infographic_pipeline-with-content-6-steps.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2024/08/infographic_pipeline-with-content-6-steps.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2024/08/infographic_pipeline-with-content-6-steps.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2024/08/infographic_pipeline-with-content-6-steps.png?resize=89,50 89w" sizes="(max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 "> <span class="resource-label olive">Guide</span> <h4 class="entry-title"><a href="https://foundryco.com/tools-for-marketers/%e3%82%b3%e3%83%b3%e3%83%86%e3%83%b3%e3%83%84%e6%b4%bb%e7%94%a8%e3%81%ab%e3%82%88%e3%82%8b%e3%83%91%e3%82%a4%e3%83%97%e3%83%a9%e3%82%a4%e3%83%b3%e3%81%ae%e6%a7%8b%e7%af%89%ef%bc%9a%ef%bc%96%e3%82%b9/" target="_self">コンテンツ活用によるパイプラインの構築：６ステップガイド</a></h4> <p>「コンタクト」と「リード」。マーケティングにおける違いは、どれだけの時間を費やしビジネスの獲得につながるか、によって区別できます。このガイドでは、見込み客のニーズを理解していることを示すだけでなく、有意義なエンゲージメントに貢献し、コンタクトをリードへと育成、ビジネスの成長に一歩近づくコンテンツ制作を可能にする6つのステップをご紹介します。</p> </div> <div class="entry-meta small-12 "> <div> <p class="byline">By Foundry</p> <p class="dateline">Aug 15, 2024 </p> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-grid medium-4"> <div class="small-12 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Guide</span> <a href="https://foundryco.com/tools-for-marketers/best-practice-guide%ef%bc%9amql%e3%81%ae%e3%83%95%e3%82%a9%e3%83%ad%e3%83%bc%e3%82%a2%e3%83%83%e3%83%97%e3%82%ac%e3%82%a4%e3%83%89/" target="_self"> <img width="1400" height="787" src="https://foundryco.com/wp-content/uploads/2024/08/infographic_MQL-follow-up-best-practices.png?w=1400&h=787&crop=1" class="attachment-landscape size-landscape" alt="" decoding="async" srcset="https://foundryco.com/wp-content/uploads/2024/08/infographic_MQL-follow-up-best-practices.png 1600w, https://foundryco.com/wp-content/uploads/2024/08/infographic_MQL-follow-up-best-practices.png?resize=300,169 300w, https://foundryco.com/wp-content/uploads/2024/08/infographic_MQL-follow-up-best-practices.png?resize=768,432 768w, https://foundryco.com/wp-content/uploads/2024/08/infographic_MQL-follow-up-best-practices.png?resize=1024,576 1024w, https://foundryco.com/wp-content/uploads/2024/08/infographic_MQL-follow-up-best-practices.png?resize=1536,864 1536w, https://foundryco.com/wp-content/uploads/2024/08/infographic_MQL-follow-up-best-practices.png?resize=18,10 18w, https://foundryco.com/wp-content/uploads/2024/08/infographic_MQL-follow-up-best-practices.png?resize=1400,788 1400w, https://foundryco.com/wp-content/uploads/2024/08/infographic_MQL-follow-up-best-practices.png?resize=89,50 89w" sizes="(max-width: 1400px) 100vw, 1400px" /> </a> </div> <div class="entry-info small-12 "> <span class="resource-label olive">Guide</span> <h4 class="entry-title"><a href="https://foundryco.com/tools-for-marketers/best-practice-guide%ef%bc%9amql%e3%81%ae%e3%83%95%e3%82%a9%e3%83%ad%e3%83%bc%e3%82%a2%e3%83%83%e3%83%97%e3%82%ac%e3%82%a4%e3%83%89/" target="_self">Best Practice Guide：MQLのフォローアップガイド</a></h4> <p>このベストプラクティスガイドでは、弊社Foundryのリードジェン・デマンドジェン分野での16年の経験に基づき、営業チームとマーケティングチームがMQLコンバージョンの可能性を最⼤化するための提案を提供します。</p> </div> <div class="entry-meta small-12 "> <div> <p class="byline">By Foundry</p> <p class="dateline">Aug 15, 2024 </p> </div> </div> </article> <article class="resource-entry small-12 cell grid-x is-grid medium-4"> <div class="small-12 entry-thumbnail"> <span class="resource-label olive" aria-hidden=true>Guide</span> <a 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<p>BtoBにおけるリードを⽣み出すための最⾼のコンテンツはどのようなものでしょうか？ターゲットバイヤーの業界に関してはもちろん、その活動拠点の地域性・⽂化、使⽤しているテクノロジープラットフォームや、ビジネスニーズに関する知識をしっかりと把握していることをアピールできる企業は、バイヤーからの購買対象に選ばれる可能性が⾼くなります。</p> </div> <div class="entry-meta small-12 "> <div> <p class="byline">By Foundry</p> <p class="dateline">Aug 15, 2024 </p> </div> </div> </article> </div> <section class="blog-hubspot-signup expanded yellow-back black-text"> <div class="wrapper"> <div class="hubspot-details"> <h4>The Intersection Newsletter (グローバルニュースレター：英文）</h4> <p>ニュースレターの配信登録には、Eメールアドレスをご入力のうえ、Subscribeをクリックして送信してください。</p> </div> <div class="hubspot-form-wrap" > <div class="hbspt-form in-feed" data-region="na1" data-portalId= "1624046" data-formId= "17bf4071-1951-4187-afa0-be4222889f0d"> <script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js"></script> </div> </div> </div> </section> <article class="resource-entry small-12 cell grid-x is-list"> <div class="small-12 medium-3 entry-thumbnail"> <span class="resource-label 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