Odoo Marketing-Automatisierung

<!DOCTYPE html> <html lang="de-DE" data-website-id="1" data-main-object="website.page(28,)" data-add2cart-redirect="1">  <head> <meta charset="utf-8"/> <meta http-equiv="X-UA-Compatible" content="IE=edge"/> <meta name="viewport" content="width=device-width, initial-scale=1"/> <meta name="mobile-web-app-capable" content="yes"/> <meta name="generator" content="Odoo"/> <meta name="google-site-verification" content="pgjyH0qvN69B0m_HrTKV6h8TVnbRXp5etEHo19unPy4"/> <meta name="keywords" content="Marketing-Automatisierung, E-Mail-Kampagne"/> <meta property="og:type" content="website"/> <meta property="og:title" content="Odoo Marketing-Automatisierung"/> <meta property="og:site_name" content="Odoo"/> <meta property="og:url" content="https://www.odoo.com/de_DE/app/marketing-automation"/> <meta property="og:image" content="https://www.odoo.com/web/image/website/1/social_default_image?unique=f584581"/> <meta name="twitter:card" content="summary_large_image"/> <meta name="twitter:title" content="Odoo Marketing-Automatisierung"/> <meta name="twitter:image" content="https://www.odoo.com/web/image/website/1/social_default_image/300x300?unique=f584581"/> <meta name="twitter:site" content="@odoo"/> <link rel="alternate" hreflang="ar" href="https://www.odoo.com/ar/app/marketing-automation"/> <link rel="alternate" hreflang="ca" href="https://www.odoo.com/ca_ES/app/marketing-automation"/> <link rel="alternate" hreflang="zh" href="https://www.odoo.com/zh_CN/app/marketing-automation"/> <link rel="alternate" hreflang="zh-tw" href="https://www.odoo.com/zh_TW/app/marketing-automation"/> <link rel="alternate" hreflang="cs" href="https://www.odoo.com/cs_CZ/app/marketing-automation"/> <link rel="alternate" hreflang="nl" href="https://www.odoo.com/nl_NL/app/marketing-automation"/> <link rel="alternate" hreflang="en" href="https://www.odoo.com/app/marketing-automation"/> <link rel="alternate" hreflang="fi" href="https://www.odoo.com/fi_FI/app/marketing-automation"/> <link rel="alternate" hreflang="fr" href="https://www.odoo.com/fr_FR/app/marketing-automation"/> <link rel="alternate" hreflang="de" href="https://www.odoo.com/de_DE/app/marketing-automation"/> <link rel="alternate" hreflang="id" href="https://www.odoo.com/id_ID/app/marketing-automation"/> <link rel="alternate" hreflang="it" href="https://www.odoo.com/it_IT/app/marketing-automation"/> <link rel="alternate" hreflang="ja" href="https://www.odoo.com/ja_JP/app/marketing-automation"/> <link rel="alternate" hreflang="ko" href="https://www.odoo.com/ko_KR/app/marketing-automation"/> <link rel="alternate" hreflang="pl" href="https://www.odoo.com/pl_PL/app/marketing-automation"/> <link rel="alternate" hreflang="pt" href="https://www.odoo.com/pt_BR/app/marketing-automation"/> <link rel="alternate" hreflang="ro" href="https://www.odoo.com/ro_RO/app/marketing-automation"/> <link rel="alternate" hreflang="ru" href="https://www.odoo.com/ru_RU/app/marketing-automation"/> <link rel="alternate" hreflang="sk" href="https://www.odoo.com/sk_SK/app/marketing-automation"/> <link rel="alternate" hreflang="sl" href="https://www.odoo.com/sl_SI/app/marketing-automation"/> <link rel="alternate" hreflang="es" href="https://www.odoo.com/es/app/marketing-automation"/> <link rel="alternate" hreflang="es-es" href="https://www.odoo.com/es_ES/app/marketing-automation"/> <link rel="alternate" hreflang="th" href="https://www.odoo.com/th_TH/app/marketing-automation"/> <link rel="alternate" hreflang="tr" href="https://www.odoo.com/tr_TR/app/marketing-automation"/> <link rel="alternate" hreflang="uk" href="https://www.odoo.com/uk_UA/app/marketing-automation"/> <link rel="alternate" hreflang="vi" href="https://www.odoo.com/vi_VN/app/marketing-automation"/> <link rel="alternate" hreflang="x-default" href="https://www.odoo.com/app/marketing-automation"/> <link rel="canonical" href="https://www.odoo.com/de_DE/app/marketing-automation"/> <link rel="preconnect" href="https://fonts.gstatic.com/" crossorigin=""/> <title>Odoo Marketing-Automatisierung</title> <link type="image/x-icon" rel="shortcut icon" href="https://odoocdn.com/web/image/website/1/favicon?unique=f584581"/> <link rel="preload" href="https://odoocdn.com/web/static/src/libs/fontawesome/fonts/fontawesome-webfont.woff2?v=4.7.0" as="font" crossorigin=""/> <link type="text/css" rel="stylesheet" href="https://odoocdn.com/web/assets/1/4b6d597/web.assets_frontend.min.css"/> <script id="web.layout.odooscript" type="text/javascript"> var odoo = { csrf_token: "8a984e157482e1456866a7aa7db14146921376dbo1771363770", debug: "", }; </script> <script type="text/javascript"> odoo.__session_info__ = {"is_admin": false, "is_system": false, "is_public": true, "is_website_user": true, "uid": null, "is_frontend": true, "profile_session": null, "profile_collectors": null, "profile_params": null, "show_effect": true, "currencies": {"137": {"symbol": "AED", "position": "after", "digits": [69, 2]}, "19": {"symbol": "ARS", "position": "after", "digits": [69, 2]}, "21": {"symbol": "AUD", "position": "after", "digits": [69, 2]}, "59": {"symbol": "\u09f3", "position": "after", "digits": [69, 2]}, "27": {"symbol": "\u043b\u0432", "position": "after", "digits": [69, 2]}, "6": {"symbol": "R$", "position": "before", "digits": [69, 2]}, "4": {"symbol": "CAD", "position": "after", "digits": [69, 2]}, "5": {"symbol": "CHF", "position": "after", "digits": [69, 2]}, "7": {"symbol": "CNY", "position": "after", "digits": [69, 2]}, "194": {"symbol": "K\u010d", "position": "after", "digits": [69, 2]}, "10": {"symbol": "kr", "position": "after", "digits": [69, 2]}, "80": {"symbol": "E\u00a3", "position": "after", "digits": [69, 2]}, "1": {"symbol": "\u20ac", "position": "after", "digits": [69, 2]}, "18": {"symbol": "GBP", "position": "after", "digits": [69, 2]}, "25": {"symbol": "HK$", "position": "after", "digits": [69, 2]}, "193": {"symbol": "Rp", "position": "after", "digits": [69, 2]}, "20": {"symbol": "Rs", "position": "after", "digits": [69, 2]}, "26": {"symbol": "\u00a5", "position": "after", "digits": [69, 2]}, "100": {"symbol": "KSh", "position": "after", "digits": [69, 2]}, "34": {"symbol": "\u20a9", "position": "after", "digits": [69, 2]}, "116": {"symbol": " \u062f.\u0645", "position": "after", "digits": [69, 2]}, "115": {"symbol": "\u20ae", "position": "after", "digits": [69, 2]}, "44": {"symbol": "Rs", "position": "after", "digits": [69, 2]}, "35": {"symbol": "Mex$", "position": "before", "digits": [69, 2]}, "36": {"symbol": "RM", "position": "after", "digits": [69, 2]}, "183": {"symbol": "kr", "position": "before", "digits": [69, 2]}, "37": {"symbol": "$", "position": "after", "digits": [69, 2]}, "38": {"symbol": "Php", "position": "after", "digits": [69, 2]}, "171": {"symbol": "Rs.", "position": "after", "digits": [69, 2]}, "16": {"symbol": "z\u0142", "position": "after", "digits": [69, 2]}, "166": {"symbol": "QR", "position": "after", "digits": [69, 2]}, "30": {"symbol": "kr", "position": "after", "digits": [69, 2]}, "158": {"symbol": "SR", "position": "after", "digits": [69, 2]}, "178": {"symbol": "kr", "position": "after", "digits": [69, 2]}, "39": {"symbol": "$", "position": "after", "digits": [69, 2]}, "40": {"symbol": "\u0e3f", "position": "after", "digits": [69, 2]}, "141": {"symbol": "DT", "position": "after", "digits": [69, 2]}, "146": {"symbol": "NT$", "position": "after", "digits": [69, 2]}, "2": {"symbol": "US$", "position": "before", "digits": [69, 2]}, "24": {"symbol": "\u20ab", "position": "after", "digits": [69, 2]}, "41": {"symbol": "R", "position": "after", "digits": [69, 2]}}, "bundle_params": {"lang": "en_US", "website_id": 1}, "test_mode": false, "websocket_worker_version": "18.0-3", "translationURL": "/website/translations", "cache_hashes": {"translations": "1a7f64d3eb22227da18b4fb7886802ad54ba2bba"}, "recaptcha_public_key": "6Ldp7rgUAAAAAJF-NZ6k-y0HGEPozP3SeROO_z7F", "geoip_country_code": "SG", "geoip_phone_code": 65, "lang_url_code": "de_DE", "turnstile_site_key": "0x4AAAAAAADwqVOUIWCeR_H8"}; if (!/(^|;\s)tz=/.test(document.cookie)) { const userTZ = Intl.DateTimeFormat().resolvedOptions().timeZone; document.cookie = `tz=${userTZ}; path=/`; } </script> <script type="text/javascript" defer="defer" src="https://odoocdn.com/web/assets/1/dc08da1/web.assets_frontend_minimal.min.js" onerror="__odooAssetError=1"></script> <script type="text/javascript" defer="defer" data-src="https://odoocdn.com/web/assets/1/892e209/web.assets_frontend_lazy.min.js" onerror="__odooAssetError=1"></script> <script> if (!window.odoo) { window.odoo = {}; } odoo.__session_info__ = odoo.__session_info__ || { websocket_worker_version: "18.0-3" } odoo.__session_info__ = Object.assign(odoo.__session_info__, { livechatData: { isAvailable: true, serverUrl: "https://www.odoo.com", options: {"header_background_color": "#714b67", "button_background_color": "#714b67", "title_color": "#FFFFFF", "button_text_color": "#FFFFFF", "button_text": "Chat with a human!", "input_placeholder": false, "default_message": "Welcome to Odoo. How can I help you today?", "channel_name": "Odoo Website ALL", "channel_id": 19, "default_username": "Besucher"}, }, }); </script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} </script> <noscript> <style> /* Prevent animated elements hiding */ .o_animate_in_children > * { opacity: 1!important; -webkit-transform: scale(1)!important; -ms-transform: scale(1)!important; transform: scale(1)!important; } </style> </noscript> </head> <body> <div id="wrapwrap" class=" o_marketing_automation "> <a class="o_skip_to_content btn btn-primary rounded-0 visually-hidden-focusable position-absolute start-0" href="#wrap">Zum Inhalt springen</a> <header id="top" data-anchor="true" data-name="Header" data-extra-items-toggle-aria-label="Schaltfläche für zusätzliche Elemente" class=" o_no_autohide_menu o_affix_enabled o_header_fixed o_header_fade_out o_main_header o_not_editable" style=" "> <div class="o_main_header_main top_menu" id="top_menu"> <a class="float-start o_logo" href="/de_DE"><span class="visually-hidden sr-only">Odoo</span></a> <a href="#" role="button" class="o_mobile_menu_toggle d-inline-block d-md-none"> <i class="fa fa-bars" focusable="false"></i><span class="visually-hidden sr-only">Menü</span> </a> <ul class="o_header_buttons list-unstyled"> <li class="nav-item d-md-none me-auto"> <a class="nav-link text-whatsapp ps-0 py-2" href="https://wa.me/85264491993"> <i class="fa fa-whatsapp fs-4 align-middle mt-n1 me-2"></i><small>WhatsApp</small> </a> </li> <li class="o_wsale_my_cart nav-item me-lg-0 d-none"> <a href="/de_DE/shop/cart" class="nav-link px-1" aria-label="Shopping Cart"> <i class="fa fa-shopping-cart"></i><sup class="my_cart_quantity rounded-pill bg-o-color-1 ms-1 py-1 px-2"></sup> </a> </li> <li class="nav-item o_no_autohide_item"> <a href="/web/login" class="nav-link">Anmelden</a> </li> <li class="nav-item o_no_autohide_item"><a class="btn btn-primary btn-sm text-nowrap trial_link" href="/de_DE/trial?selected_app=marketing_automation">Jetzt gratis testen</a> </li> </ul> <ul class="o_primary_nav"> <li class="dropdown"> <a href="#" data-bs-toggle="dropdown" data-bs-display="static" aria-expanded="false" class="dropdown-toggle"> <span class="o_app_name_title"> Marketing-Automatisierung </span> </a> <div class="start-0 dropdown-menu o_secondary_nav" data-bs-parent="o_primary_nav"> <div class="container"> <div class="row"> <div class="col-md-3 o_finance_apps "> <div class="o_nav_app_family">Finanzen</div> <ul> <li><a class="dropdown-item" href="/de_DE/app/accounting">Buchhaltung</a></li> <li><a class="dropdown-item" href="/de_DE/app/invoicing">Rechnungsstellung</a></li> <li><a class="dropdown-item" href="/de_DE/app/expenses">Spesenabrechnung</a></li> <li><a class="dropdown-item" href="/de_DE/app/spreadsheet">Tabellenkalkulation (BI)</a></li> <li><a class="dropdown-item" href="/de_DE/app/documents">Dokumente</a></li> <li><a class="dropdown-item" href="/de_DE/app/sign">E-Signatur</a></li> </ul> </div> <div class="col-md-3 o_sale_apps "> <div class="o_nav_app_family">Verkauf</div> <ul> <li><a class="dropdown-item" href="/de_DE/app/crm">CRM</a></li> <li><a class="dropdown-item" href="/de_DE/app/sales">Verkauf</a></li> <li><a class="dropdown-item" href="/de_DE/app/point-of-sale-shop">Kassensystem – Shop</a></li> <li><a class="dropdown-item" href="/de_DE/app/point-of-sale-restaurant">Kassensystem – Restaurant</a></li> <li><a class="dropdown-item" href="/de_DE/app/subscriptions">Abonnements</a></li> <li><a class="dropdown-item" href="/de_DE/app/rental">Vermietung</a></li> </ul> </div> <div class="col-md-3 o_website_apps "> <div class="o_nav_app_family">Websites</div> <ul> <li><a class="dropdown-item" href="/de_DE/app/website">Website-Builder</a></li> <li><a class="dropdown-item" href="/de_DE/app/ecommerce">E-Commerce</a></li> <li><a class="dropdown-item" href="/de_DE/app/blog">Blog</a></li> <li><a class="dropdown-item" href="/de_DE/app/forum">Forum</a></li> <li><a class="dropdown-item" href="/de_DE/app/live-chat">Livechat</a></li> <li><a class="dropdown-item" href="/de_DE/app/elearning">E-Learning</a></li> </ul> </div> <div class="col-md-3 o_inventory_apps "> <div class="o_nav_app_family">Lieferkette</div> <ul> <li><a class="dropdown-item" href="/de_DE/app/inventory">Lager</a></li> <li><a class="dropdown-item" href="/de_DE/app/manufacturing">Fertigung</a></li> <li><a class="dropdown-item" href="/de_DE/app/plm">PLM</a></li> <li><a class="dropdown-item" href="/de_DE/app/purchase">Einkauf</a></li> <li><a class="dropdown-item" href="/de_DE/app/maintenance">Wartung</a></li> <li><a class="dropdown-item" href="/de_DE/app/quality">Qualität</a></li> </ul> </div> </div> <div class="row"> <div class="col-md-3 o_hr_apps "> <div class="o_nav_app_family">Personalwesen</div> <ul> <li><a class="dropdown-item" href="/de_DE/app/employees">Mitarbeiter</a></li> <li><a class="dropdown-item" href="/de_DE/app/recruitment">Personalbeschaffung</a></li> <li><a class="dropdown-item" href="/de_DE/app/time-off">Abwesenheiten</a></li> <li><a class="dropdown-item" href="/de_DE/app/appraisals">Mitarbeiterbeurteilung</a></li> <li><a class="dropdown-item" href="/de_DE/app/referrals">Personalempfehlungen</a></li> <li><a class="dropdown-item" href="/de_DE/app/fleet">Fuhrpark</a></li> </ul> </div> <div class="col-md-3 o_marketing_apps o_highlighted"> <div class="o_nav_app_family">Marketing</div> <ul> <li><a class="dropdown-item" href="/de_DE/app/social-marketing">Social Marketing</a></li> <li><a class="dropdown-item" href="/de_DE/app/email-marketing">E-Mail-Marketing</a></li> <li><a class="dropdown-item" href="/de_DE/app/sms-marketing">SMS-Marketing</a></li> <li><a class="dropdown-item" href="/de_DE/app/events">Veranstaltungen</a></li> <li><a class="dropdown-item" href="/de_DE/app/marketing-automation">Marketing-Automatisierung</a></li> <li><a class="dropdown-item" href="/de_DE/app/surveys">Umfragen</a></li> </ul> </div> <div class="col-md-3 o_services_apps "> <div class="o_nav_app_family">Dienstleistungen</div> <ul> <li><a class="dropdown-item" href="/de_DE/app/project">Projekte</a></li> <li><a class="dropdown-item" href="/de_DE/app/timesheet">Zeiterfassung</a></li> <li><a class="dropdown-item" href="/de_DE/app/field-service">Außendienst</a></li> <li><a class="dropdown-item" href="/de_DE/app/helpdesk">Kundendienst</a></li> <li><a class="dropdown-item" href="/de_DE/app/planning">Planung</a></li> <li><a class="dropdown-item" href="/de_DE/app/appointments">Termine</a></li> </ul> </div> <div class="col-md-3 o_productivity_apps "> <div class="o_nav_app_family">Produktivität</div> <ul> <li><a class="dropdown-item" href="/de_DE/app/discuss">Dialog</a></li> <li><a class="dropdown-item" href="/de_DE/app/approvals">Genehmigungen</a></li> <li><a class="dropdown-item" href="/de_DE/app/iot">IoT</a></li> <li><a class="dropdown-item" href="/de_DE/app/voip">VoIP </a></li> <li><a class="dropdown-item" href="/de_DE/app/knowledge">Wissensdatenbank</a></li> <li><a class="dropdown-item" href="/de_DE/app/whatsapp">WhatsApp</a></li> </ul> </div> </div> </div> <span class="o_store_link d-md-flex justify-content-md-center"> <a class="mx-md-3 px-3 dropdown-item" href="https://apps.odoo.com/apps/modules"><i class="fa fa-cube fa-fw me-2"></i>Apps von Drittanbietern</a> <a class="mx-md-3 px-3 dropdown-item" href="/de_DE/app/studio"><i class="fa fa-pencil fa-fw me-2"></i>Odoo Studio</a> <a href="https://www.odoo.sh" class="mx-md-3 px-3"><i class="fa fa-cloud fa-fw me-2"></i>Odoo Cloud-Plattform</a> </span> </div> </li> <span class="border-end border-default me-lg-2 d-none d-md-inline"></span> <li role="presentation" class="nav-item "> <a role="menuitem" href="/de_DE/app/marketing-automation" class="nav-link active"> <span>Überblick</span> </a> </li> <li role="presentation" class="nav-item "> <a role="menuitem" href="/de_DE/app/marketing-automation-features" class="nav-link "> <span>Funktionen</span> </a> </li> </ul> </div> </header> <main> <div id="wrap" class="oe_structure x_wd"> <section class="s_wd_hero_banner pt-4 pt-lg-6 pb-5 text-lg-center" data-name="Hero Banner" data-snippet="s_wd_hero_banner"> <div class="container"> <div class="row justify-content-center"> <div class="col-lg-10 col-xl-9"> <h1 class="display-1 mb-5">Marketing-Automatisierung <br/>Einrichten. Zurücklehnen. Erfolg haben.</h1> <p class="lead mb-5"><strong>Erlebe grenzenlose Marketingmöglichkeiten</strong> mit vollautomatisierten, benutzerfreundlichen und autarken Arbeitsabläufen.</p> <a class="btn btn-primary mb-2 me-3" href="/de_DE/trial?selected_app=marketing_automation">Jetzt kostenlos starten!</a><div class="o_schedule_demo "> <div class="dropdown"> <a href="#" data-bs-toggle="dropdown" class="dropdown-toggle btn btn-light mb-2">Einen Experten treffen</a> <ul class="dropdown-menu"> <li><a class="dropdown-item btn" target="_blank" href="/de_DE/appointment/5542">Demo with an Expert (1-50 employees)</a></li> <li><a class="dropdown-item btn" target="_blank" href="/de_DE/appointment/5543">Demo with an Expert (50-250 employees)</a></li> <li><a class="dropdown-item btn" target="_blank" href="/de_DE/appointment/4497">Large company (>250)</a></li> </ul> </div> </div> <br/> <small>Gratis, für immer, mit unbegrenzten Benutzern. <a href="#" data-bs-toggle="tooltip" data-bs-placement="right" data-bs-delay="0" title="Deine erste App ist bei Odoo immer kostenlos, einschließlich kostenlosem Hosting und Support. Du musst nur zahlen, wenn du weitere Apps installierst.">Erfahre warum!</a></small> </div> </div> </div> </section> <section class="s_wd_hero_image bg-200 o_colored_level pt-sm-4 pt-md-5 pb-9" data-name="Hero Image" data-snippet="s_wd_hero_image" data-oe-shape-data="{'shape':'illustration/doodle/01'}"> <div class="o_we_shape o_shape_show_mobile o_illustration_doodle_01"></div> <div class="container"> <div class="row justify-content-center"> <div class="col-xl-10 x_wd_corner_highlight"> <div class="s_panel_video position-relative" data-video-id="BJXmLEUoXZA"> <a href="#" class="btn_video_play d-block"> <img src="//odoocdn.com/web/image/5026960" class="img-thumbnail" alt="Odoo-Social-Media-Video" loading="lazy"/> <img src="https://odoocdn.com/openerp_website/static/src/img/icons/play.svg" class="x_wd_video_play_icon" alt="" loading="lazy"/> </a> </div> </div> </div> </div> </section> <section class="pt-7 pb-7 text-lg-center"> <div class="container"> <div class="row"> <div class="col-lg-10 offset-lg-1 col-xl-8 offset-xl-2"> <h2>Erstelle automatische und maßgeschneiderte Marketingkampagnen</h2> <h4 class="mb-4">Automatisiere deine Arbeitsabläufe und maximiere dein Wachstum.</h4> <p>Segmentiere deine Datenbank, damit die richtige Nachricht zum richtigen Zeitpunkt den richtigen Interessenten erreicht. Richte komplexe, auf deine potenziellen Kunden ausgerichtete Marketing-Verfahren ein und leite sie effizient durch deinen Verkaufstrichter, rund um die Uhr.</p> </div> </div> </div> </section> <section class="pb-7"> <div class="container"> <div class="row align-items-center"> <div class="col-lg-6 pb-5"> <h2>Gestalte raffinierte<br/>allumfassende Kundenerlebnisse</h2> <h4 class="mb-4">Passe deine Arbeitsabläufe dank der visuellen Benutzeroberfläche ganz einfach an.</h4> <p>Die Erstellung einer mehrstufigen Kampagne ist genauso einfach wie die einer Kampagne in zwei Schritten. Füge deinem Workflow direkt neue Aktionen hinzu und plane den Startzeitpunkt.</p> </div> <div class="col-lg-6 pb-5"> <img class="img-thumbnail" src="https://odoocdn.com/openerp_website/static/src/img/2016/marketing-automation/marketing_automation_screenshot_02.gif" alt="Einen Arbeitsablauf für ein Partnerschaftsangebot" loading="lazy"/> </div> </div> </div> </section> <section class="pb-7 text-lg-center"> <div class="container"> <h2 class="mb-4">Entwirf in Minutenschnelle attraktive <br/>E-Mail-Kampagnen</h2> <p class="mb-5">Dank einer <b>intuitiven und benutzerfreundlichen Drag-and-drop-Oberfläche</b> hast du die volle Kontrolle über den Inhalt und das Layout deiner E-Mails.<br/>Mit vordefinierten Bausteinen kannst du saubere Absätze, Handlungsaufforderungen oder Bilder anlegen. Ganz ohne etwas programmieren zu müssen.</p> <div class="row justify-content-center"> <div class="col-lg-6 col-xl-5 pb-5"> <img src="https://odoocdn.com/openerp_website/static/src/img/2016/email-marketing/email_marketing_screenshot_02.jpg" class="img-thumbnail" alt="Eine E-Mail-Vorlage für ein Restaurant" loading="lazy"/> </div> <div class="col-lg-6 col-xl-5 offset-xl-1 pb-5"> <img src="https://odoocdn.com/openerp_website/static/src/img/2016/email-marketing/email_marketing_screenshot_03.jpg" class="img-thumbnail" alt="Eine E-Mail-Vorlage für ein Geschäft" loading="lazy"/> </div> </div> </div> </section> <section class="pb-7"> <div class="container"> <div class="row justify-content-center align-items-center"> <div class="col-lg-6 col-xl-5 pb-5"> <h2>Automatisiere mehr als nur E-Mails</h2> <h4 class="mb-4">Veranlasse Aktionen, die du zur Optimierung deiner Arbeitsabläufe benötigst.</h4> <p>Erstelle allumfassende Kundenaktionen und automatisiere mit Workflows einzelne Aufgaben wie die Bewegung eines Leads in deinem Verkaufstrichter, die Zuweisung von Interessenten an dein Verkaufsteam, die Aktualisierung von Datensätzen und vieles mehr.</p> <p>Verwende Wenn/Dann-Aktionen, um bestimmte Aufgaben auszuführen, nachdem eine E-Mail geöffnet, angeklickt oder beantwortet wurde.</p> </div> <div class="col-lg-6 col-xl-5 offset-xl-1 pb-5"> <img src="https://odoocdn.com/openerp_website/static/src/img/2016/marketing-automation/marketing_automation_screenshot_03.gif" class="img-thumbnail" alt="Benutzeroberfläche von Odoo Marketing-Automatisierung mit Arbeitsablauf und Statistiken einer Kampagne" loading="lazy"/> </div> </div> </div> </section> <section> <div class="container"> <h2 class="text-lg-center">Ein effizientes Lead-Management-System</h2> <h4 class="text-lg-center mb-5">Ermögliche einen integrierten Ansatz zur Generierung, Pflege und Umwandlung von Leads in Kunden.</h4> <div class="row justify-content-center"> <div class="col-md-6 col-lg-4 pb-5"> <div class="card h-100"> <div class="card-body p-4"> <i class="fa fa-2x fa-address-card-o rounded-circle text-o-color-2 mb-3"></i> <h5>Generierung von Leads</h5> <p>Generiere Leads über deine <a href="/de_DE/app/website">Odoo Website</a>, <a href="/de_DE/app/email-marketing">Odoo E-Mail-Marketing</a> und <a href="/de_DE/app/events">Odoo Veranstaltungen</a>.</p> </div> </div> </div> <div class="col-md-6 col-lg-4 pb-5"> <div class="card h-100"> <div class="card-body p-4"> <i class="fa fa-2x fa-handshake-o rounded-circle text-o-color-2 mb-3"></i> <h5>Qualifizierung von Leads</h5> <p>In <a href="/de_DE/app/crm">Odoo CRM</a>bewerte deine Leads anhand von demografischen und Verhaltenskriterien und weise deinen Verkaufsteams die vielversprechendsten zu.</p> </div> </div> </div> <div class="col-md-6 col-lg-4 pb-5"> <div class="card h-100"> <div class="card-body p-4"> <i class="fa fa-2x fa-gift rounded-circle text-o-color-2 mb-3"></i> <h5>Pflege von Leads</h5> <p>Segmentiere desinteressierte Leads nach Zielen und Interessen und versorge sie mit relevanten Kampagnen.</p> </div> </div> </div> </div> </div> </section> <section class="s_wd_related_apps py-5 py-lg-7"> <div class="container"> <h3 class="display-2 mb-4">Ein <span class="x_wd_display_underline">Bedarf</span>, eine <span class="x_wd_display_underline">App</span>.</h3> <p class="lead mb-5">Dein Unternehmen wächst? Odoo wächst mit</p> <div class="row g-4"> <div class="col-lg-6 col-xl-4"> <div class="x_wd_app_horizontal d-flex position-relative"> <a class="stretched-link" href="/de_DE/app/crm"> <img width="60" height="60" class="bg-white shadow-sm rounded-1 p-2 m-3" src="//download.odoocdn.com/icons/crm/static/description/icon.svg" alt="Odoo CRM icon" loading="lazy"/> </a> <div class="my-4 me-4 lh-sm"> <h5 class="mb-0">CRM</h5> <small class="text-muted">Leads anreichern und Lead-Management automatisieren</small> </div> </div> </div> <div class="col-lg-6 col-xl-4"> <div class="x_wd_app_horizontal d-flex position-relative"> <a class="stretched-link" href="/de_DE/app/ecommerce"> <img width="60" height="60" class="bg-white shadow-sm rounded-1 p-2 m-3" src="//download.odoocdn.com/icons/website_sale/static/description/icon.svg" alt="Odoo E-Commerce icon" loading="lazy"/> </a> <div class="my-4 me-4 lh-sm"> <h5 class="mb-0">E-Commerce</h5> <small class="text-muted">E-Commerce: „Verlassene Warenkörbe“ mit „Rückgewinnungsnachrichten“ verwalten</small> </div> </div> </div> <div class="col-lg-6 col-xl-4"> <div class="x_wd_app_horizontal d-flex position-relative"> <a class="stretched-link" href="/de_DE/app/email-marketing"> <img width="60" height="60" class="bg-white shadow-sm rounded-1 p-2 m-3" src="//download.odoocdn.com/icons/mass_mailing/static/description/icon.svg" alt="Odoo E-Mail-Marketing icon" loading="lazy"/> </a> <div class="my-4 me-4 lh-sm"> <h5 class="mb-0">E-Mail-Marketing</h5> <small class="text-muted">Aktionen und Auslöser basierend auf Benutzerverhalten automatisieren</small> </div> </div> </div> <div class="col-lg-6 col-xl-4"> <div class="x_wd_app_horizontal d-flex position-relative"> <a class="stretched-link" href="/de_DE/app/events"> <img width="60" height="60" class="bg-white shadow-sm rounded-1 p-2 m-3" src="//download.odoocdn.com/icons/website_event/static/description/icon.svg" alt="Odoo Veranstaltungen icon" loading="lazy"/> </a> <div class="my-4 me-4 lh-sm"> <h5 class="mb-0">Veranstaltungen</h5> <small class="text-muted">Anmeldebestätigungen, Folgemaßnahmen und Erinnerungen planen</small> </div> </div> </div> <div class="col-lg-6 col-xl-4"> <div class="x_wd_app_horizontal d-flex position-relative"> <a class="stretched-link" href="/de_DE/app/helpdesk"> <img width="60" height="60" class="bg-white shadow-sm rounded-1 p-2 m-3" src="//download.odoocdn.com/icons/helpdesk/static/description/icon.svg" alt="Odoo Kundendienst icon" loading="lazy"/> </a> <div class="my-4 me-4 lh-sm"> <h5 class="mb-0">Kundendienst</h5> <small class="text-muted">Benachrichtigungen und Feedback zu Tickets automatisieren</small> </div> </div> </div> <div class="col-lg-6 col-xl-4"> <div class="x_wd_app_horizontal d-flex position-relative"> <a class="stretched-link" href="/de_DE/app/sms-marketing"> <img width="60" height="60" class="bg-white shadow-sm rounded-1 p-2 m-3" src="//download.odoocdn.com/icons/mass_mailing_sms/static/description/icon.svg" alt="Odoo SMS-Marketing icon" loading="lazy"/> </a> <div class="my-4 me-4 lh-sm"> <h5 class="mb-0">SMS-Marketing</h5> <small class="text-muted">Konversionsraten mit Mitteilungen fördern</small> </div> </div> </div> </div> <a href="/de_DE/page/all-apps" class="display-5 d-block mt-5">Alle Apps ansehen<img src="https://odoocdn.com/openerp_website/static/src/img/arrows/secondary_arrow_sm_03.svg" width="40px" class="align-baseline o_rtl_flip ms-3" alt="" loading="lazy"/></a> </div> </section> <section class="s_wd_users"> <div class="container position-relative" style="min-height: 20rem;"> <div class="position-absolute top-0 bottom-0 end-0 start-0 d-flex align-items-center justify-content-center" style="z-index: 1;"> <div class="bg-white rounded-pill-md px-lg-8 p-6 text-center"> <h6 class="display-2 position-relative mb-2"> Schließe dich 12 Millionen Benutzern an, </h6> <span class="fs-4">die ihr Unternehmen mit Odoo ausbauen</span> </div> </div> <div id="s_wd_users_mosaic" class="d-flex flex-wrap justify-content-between"></div> </div> </section> <section class="s_wd_call_to_action overflow-hidden text-center pt-10 pb-7"> <div class="container"> <h3 class="display-1 mb-5"> <span class="x_wd_display_fireworks_01">Entfessele</span><br/> dein <span class="text-o-color-2">Wachstumspotenzial</span> </h3> <a class="btn btn-lg btn-primary mb-3" href="/de_DE/trial?selected_app=marketing_automation">Jetzt starten - gratis</a> <img src="https://odoocdn.com/openerp_website/static/src/img/arrows/secondary_arrow_sm_01.svg" class="d-block mx-auto mb-2" alt="" loading="lazy"/> <small>Sofortiger Zugang <br/> ohne Kreditkarte</small> </div> </section> </div> <div id="o_shared_blocks" class="oe_unremovable"></div> </main> <footer id="bottom" data-anchor="true" data-name="Footer" class="o_footer o_colored_level o_cc o_footer_slideout"> <div id="footer" class="container o_not_editable "> <span class="o_logo o_logo_inverse d-block mx-auto o_footer_logo my-5"></span> <div class="row"> <div class="col-12 col-lg-7 col-xl-6"> <div class="row"> <div class="col-12 col-md-4 mb-3 mb-md-0"> <div class="row"> <div class="col-6 col-md-12"> <span class="o_footer_title">Community</span> <ul class="o_footer_links list-unstyled"> <li><a href="/de_DE/slides/all/tag/odoo-tutorials-9">Tutorials</a></li> <li><a href="/de_DE/page/docs">Dokumentation</a></li> <li><a href="/de_DE/forum/help-1">Forum</a></li> </ul> </div> <div class="col-6 col-md-12"> <span class="o_footer_title">Open Source</span> <ul class="o_footer_links list-unstyled"> <li><a href="/de_DE/page/download">Herunterladen</a></li> <li class="divider"></li> <li><a href="https://github.com/odoo/odoo">Github </a></li> <li><a href="https://runbot.odoo.com/">Runbot </a></li> <li><a href="https://github.com/odoo/odoo/wiki/Translations">Übersetzungen</a></li> </ul> </div> </div> </div> <div class="col-6 col-md-4"> <span class="o_footer_title">Dienstleistungen</span> <ul class="o_footer_links list-unstyled"> <li><a href="https://www.odoo.sh">Odoo.sh-Hosting</a></li> <li class="divider"></li> <li><a href="/de_DE/help">Support</a></li> <li><a href="https://upgrade.odoo.com">Upgrade</a></li> <li><a href="/de_DE/page/developers-on-demand">Individuelle Entwicklungen</a></li> <li><a href="/de_DE/education/program">Ausbildung</a></li> <li class="divider"></li> <li><a href="/de_DE/accounting-firms">Buchhalter finden</a></li> <li class="divider"></li> <li><a href="/de_DE/partners">Partner finden</a></li> <li><a href="/de_DE/become-a-partner">Partner werden</a></li> </ul> </div> <div class="col-6 col-md-4 mb-4"> <span class="o_footer_title">Über uns</span> <ul class="o_footer_links list-unstyled"> <li><a href="/de_DE/page/about-us">Unsere Firma</a></li> <li><a href="/de_DE/page/brand-assets">Markenwerte</a></li> <li><a href="/de_DE/contactus">Kontakt</a></li> <li><a href="/de_DE/jobs">Karriere</a></li> <li class="divider"></li> <li><a href="/de_DE/events">Veranstaltungen</a></li> <li><a href="//podcast.odoo.com">Podcast</a></li> <li><a href="/de_DE/blog">Blog</a></li> <li><a href="/de_DE/blog/6">Kunden</a></li> <li class="divider"></li> <li><a href="/de_DE/legal">Rechtliches</a> <span class="small text-muted">•</span> <a href="/de_DE/privacy">Datenschutz</a></li> <li><a href="/de_DE/security">Sicherheit</a></li> </ul> </div> </div> </div> <div class="col-12 col-lg-5 col-xl-5 offset-xl-1"> <div class="d-flex align-items-center justify-content-between"> <div class="js_language_selector o_language_selector dropdown d-print-none"> <button type="button" data-bs-toggle="dropdown" aria-haspopup="true" aria-expanded="true" class="border-0 dropdown-toggle btn btn-sm btn-outline-secondary"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/de.png?height=25" alt="" loading="lazy"/> <span class=""> Deutsch</span> </button> <div role="menu" class="dropdown-menu "> <a class="dropdown-item js_change_lang " role="menuitem" href="/ar/app/marketing-automation" data-url_code="ar" title=" الْعَرَبيّة"> <img class="o_lang_flag " src="https://odoocdn.com/web/image/res.lang/23/flag_image?height=25" alt="" loading="lazy"/> <span class=""> الْعَرَبيّة</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/ca_ES/app/marketing-automation" data-url_code="ca_ES" title=" Català"> <img class="o_lang_flag " src="https://odoocdn.com/web/image/res.lang/30/flag_image?height=25" alt="" loading="lazy"/> <span class=""> Català</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/zh_CN/app/marketing-automation" data-url_code="zh_CN" title=" 简体中文"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/cn.png?height=25" alt="" loading="lazy"/> <span class=""> 简体中文</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/zh_TW/app/marketing-automation" data-url_code="zh_TW" title=" 繁體中文"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/tw.png?height=25" alt="" loading="lazy"/> <span class=""> 繁體中文</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/cs_CZ/app/marketing-automation" data-url_code="cs_CZ" title=" Čeština"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/cz.png?height=25" alt="" loading="lazy"/> <span class=""> Čeština</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/nl_NL/app/marketing-automation" data-url_code="nl_NL" title=" Nederlands"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/nl.png?height=25" alt="" loading="lazy"/> <span class=""> Nederlands</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/app/marketing-automation" data-url_code="en_US" title="English"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/us.png?height=25" alt="" loading="lazy"/> <span class="">English</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/fi_FI/app/marketing-automation" data-url_code="fi_FI" title=" Suomi"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/fi.png?height=25" alt="" loading="lazy"/> <span class=""> Suomi</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/fr_FR/app/marketing-automation" data-url_code="fr_FR" title=" Français"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/fr.png?height=25" alt="" loading="lazy"/> <span class=""> Français</span> </a> <a class="dropdown-item js_change_lang active" role="menuitem" href="/de_DE/app/marketing-automation" data-url_code="de_DE" title=" Deutsch"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/de.png?height=25" alt="" loading="lazy"/> <span class=""> Deutsch</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/id_ID/app/marketing-automation" data-url_code="id_ID" title=" Bahasa Indonesia"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/id.png?height=25" alt="" loading="lazy"/> <span class=""> Bahasa Indonesia</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/it_IT/app/marketing-automation" data-url_code="it_IT" title=" Italiano"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/it.png?height=25" alt="" loading="lazy"/> <span class=""> Italiano</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/ja_JP/app/marketing-automation" data-url_code="ja_JP" title=" 日本語"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/jp.png?height=25" alt="" loading="lazy"/> <span class=""> 日本語</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/ko_KR/app/marketing-automation" data-url_code="ko_KR" title=" 한국어 (KR)"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/kr.png?height=25" alt="" loading="lazy"/> <span class=""> 한국어 (KR)</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/pl_PL/app/marketing-automation" data-url_code="pl_PL" title=" Język polski"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/pl.png?height=25" alt="" loading="lazy"/> <span class=""> Język polski</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/pt_BR/app/marketing-automation" data-url_code="pt_BR" title=" Português (BR)"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/br.png?height=25" alt="" loading="lazy"/> <span class=""> Português (BR)</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/ro_RO/app/marketing-automation" data-url_code="ro_RO" title=" română"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/ro.png?height=25" alt="" loading="lazy"/> <span class=""> română</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/ru_RU/app/marketing-automation" data-url_code="ru_RU" title=" русский язык"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/ru.png?height=25" alt="" loading="lazy"/> <span class=""> русский язык</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/sk_SK/app/marketing-automation" data-url_code="sk_SK" title=" Slovenský jazyk"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/sk.png?height=25" alt="" loading="lazy"/> <span class=""> Slovenský jazyk</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/sl_SI/app/marketing-automation" data-url_code="sl_SI" title=" slovenščina"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/si.png?height=25" alt="" loading="lazy"/> <span class=""> slovenščina</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/es/app/marketing-automation" data-url_code="es" title=" Español (América Latina)"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/419.png?height=25" alt="" loading="lazy"/> <span class=""> Español (América Latina)</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/es_ES/app/marketing-automation" data-url_code="es_ES" title=" Español"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/es.png?height=25" alt="" loading="lazy"/> <span class=""> Español</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/th_TH/app/marketing-automation" data-url_code="th_TH" title=" ภาษาไทย"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/th.png?height=25" alt="" loading="lazy"/> <span class=""> ภาษาไทย</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/tr_TR/app/marketing-automation" data-url_code="tr_TR" title=" Türkçe"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/tr.png?height=25" alt="" loading="lazy"/> <span class=""> Türkçe</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/uk_UA/app/marketing-automation" data-url_code="uk_UA" title=" українська"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/ua.png?height=25" alt="" loading="lazy"/> <span class=""> українська</span> </a> <a class="dropdown-item js_change_lang " role="menuitem" href="/vi_VN/app/marketing-automation" data-url_code="vi_VN" title=" Tiếng Việt"> <img class="o_lang_flag " src="https://odoocdn.com/base/static/img/country_flags/vn.png?height=25" alt="" loading="lazy"/> <span class=""> Tiếng Việt</span> </a> </div> </div> </div> <hr class="mt-3 mb-4"/> <p class="small text-muted">Odoo ist eine Suite von Open-Source-Betriebsanwendungen, die alle Bedürfnisse Ihres Unternehmens abdecken: CRM, E-Commerce, Buchhaltung, Lager, Kassensystem, Projektmanagement etc.</p> <p class="small text-muted mb-4">Das einzigartige Wertversprechen von Odoo ist, dass es gleichzeitig sehr einfach zu bedienen und voll integriert ist.</p> <div class="o_footer_social_media mb-4"> <a target="_blank" href="https://www.facebook.com/odoo" class="me-3"><i class="fa fa-fw fa-facebook"></i></a> <a target="_blank" href="https://twitter.com/Odoo" class="me-3"><i class="fa fa-fw fa-twitter"></i></a> <a target="_blank" href="https://www.linkedin.com/company/odoo" class="me-3"><i class="fa fa-fw fa-linkedin"></i></a> <a target="_blank" href="https://github.com/odoo/odoo" class="me-3"><i class="fa fa-fw fa-github"></i></a> <a target="_blank" href="https://www.instagram.com/odoo.official" class="me-3"><i class="fa fa-fw fa-instagram"></i></a> <a target="_blank" href="https://www.tiktok.com/@odoo" class="me-3"><i class="fa fa-fw fa-tiktok"></i></a> <a target="_blank" class="me-3" href="tel:+3222903490"><i class="fa fa-fw fa-phone"></i></a> <a target="_blank" href="https://wa.me/85264491993"><i class="fa fa-fw fa-whatsapp"></i></a> </div> </div> </div> </div> <div class="o_footer_copyright o_not_editable"> <div class="container py-3 text-center"> <a class="small" href="/de_DE/app/website">Website made with <span class="o_logo o_logo_inverse o_logo_15"></span></a> </div> </div> </footer> </div> <div id="o_live_modal" class="modal fade" tabindex="-1" role="dialog" contentEditable="false"> <div class="modal-dialog"> <div class="modal-content"> <div class="modal-header"> <h3 class="mt-1"><b>Odoo Experience</b> on YouTube</h3> <button type="button" class="btn-close" data-bs-dismiss="modal" aria-label="Schließen"><span title="Close" class="fa fa-times"></span></button> <p class="text-black"> <b>1.</b> Use the live chat to ask your questions.<br/> <b>2.</b> The operator answers within a few minutes. </p> </div> <div class="modal-body bg-200"> <img src="https://odoocdn.com/openerp_website/static/src/img/2016/live-support/info.gif" class="img img-fluid" alt="Live support on Youtube" loading="lazy"/> </div> <div class="modal-footer"> <a class="btn btn-primary btn-lg" target="_blank" href="https://www.odoo.com/event/odoo-experience-2024-4662/track">Watch now<i class="fa fa-1x fa-long-arrow-right ml8"></i></a> </div> </div> </div> </div> </body> </html>

CINXE.COM

Odoo Marketing-Automatisierung