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Case Study Results We’re Proud of.</strong> <span style="font-weight: 400">Ecommerce is competitive. Almost half of all purchasers start their journey with a Google search, meaning eCommerce is an essential part of your marketing mix. To capitalise on this, having an effective ecommerce SEO strategy in place is crucial. Our </span><a href="https://www.seoworks.co.uk/seo-agency/"><span style="font-weight: 400">SEO Agency</span></a><span style="font-weight: 400"> specialises in combining effective SEO strategies with other marketing channels, such as </span><a href="https://www.seoworks.co.uk/services/digital-pr-agency/"><span style="font-weight: 400">digital PR</span></a><span style="font-weight: 400"> or </span><a href="https://www.seoworks.co.uk/ppc-services/"><span style="font-weight: 400">PPC</span></a><span style="font-weight: 400">, to achieve results that make a real impact on your business’ bottom line.</span> <span style="font-weight: 400">Explore our eCommerce </span><a href="https://www.seoworks.co.uk/seo-services/"><span style="font-weight: 400">SEO</span></a><span style="font-weight: 400"> case studies to find out how we’ve implemented bespoke SEO strategies, that focus on maximising your business’ eCommerce potential. </span></p> <a class="pulse free-seo-analysis" href="/contact-us/"> <span> <svg version="1.1" id="Layer_1" width="40px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve"> <style type="text/css"> .st0{fill:#85BD3C;} </style> <g> <g> <path class="st0" d="M457.6,134.7c-30,0-54.4,24.4-54.4,54.4c0,10.9,3.3,21.1,8.8,29.6l-58.7,58.7c-8.5-5.6-18.7-8.8-29.6-8.8 c-11.3,0-21.9,3.5-30.6,9.4l-59.3-59.3c5.6-8.5,8.8-18.7,8.8-29.6c0-30-24.4-54.4-54.4-54.4s-54.4,24.4-54.4,54.4 c0,10.9,3.3,21.1,8.8,29.6L84,277.4c-8.5-5.6-18.7-8.8-29.6-8.8C24.4,268.6,0,293,0,323s24.4,54.4,54.4,54.4s54.4-24.4,54.4-54.4 c0-10.9-3.3-21.1-8.8-29.6l58.7-58.7c8.5,5.6,18.7,8.8,29.6,8.8c10.9,0,21.1-3.3,29.6-8.8l59.7,59.7c-5.2,8.3-8.2,18.2-8.2,28.7 c0,30,24.4,54.4,54.4,54.4s54.4-24.4,54.4-54.4c0-10.9-3.3-21.1-8.8-29.6l58.7-58.7c8.5,5.6,18.7,8.8,29.6,8.8 c30,0,54.4-24.4,54.4-54.4C512,159.1,487.6,134.7,457.6,134.7z M54.4,354.8c-17.6,0-31.9-14.3-31.9-31.9 c0-17.6,14.3-31.9,31.9-31.9c17.6,0,31.9,14.3,31.9,31.9C86.3,340.5,71.9,354.8,54.4,354.8z M188.3,220.9 c-17.6,0-31.9-14.3-31.9-31.9c0-17.6,14.3-31.9,31.9-31.9s31.9,14.3,31.9,31.9S205.9,220.9,188.3,220.9z M323.7,354.8 c-17.6,0-31.9-14.3-31.9-31.9s14.3-31.9,31.9-31.9c17.6,0,31.9,14.3,31.9,31.9C355.6,340.5,341.3,354.8,323.7,354.8z M457.6,220.9 c-17.6,0-31.9-14.3-31.9-31.9c0-17.6,14.3-31.9,31.9-31.9c17.6,0,31.9,14.3,31.9,31.9S475.2,220.9,457.6,220.9z"/> </g> </g> <g> <g> <path class="st0" d="M176.8,272.7c-4.4-4.4-11.5-4.4-15.9,0L138,295.6c-4.4,4.4-4.4,11.5,0,15.9c2.2,2.2,5.1,3.3,7.9,3.3 s5.8-1.1,7.9-3.3l22.9-22.9C181.2,284.2,181.2,277.1,176.8,272.7z"/> </g> </g> <g> <g> <path class="st0" d="M374,200.9c-4.4-4.4-11.5-4.4-15.9,0l-22.9,22.9c-4.4,4.4-4.4,11.5,0,15.9c2.2,2.2,5.1,3.3,7.9,3.3 c2.9,0,5.8-1.1,7.9-3.3l22.9-22.9C378.3,212.4,378.3,205.3,374,200.9z"/> </g> </g> </svg> </span> Start your next project - request a free quote today </a> </div> </div> </div> </div> </section> <section class="case-study_overview"> <div class="container"> <div class="row"> <div class="col-md-4 mx-auto mb-3">  <div class="overview"> <div class="overview-icon"> <img width="72" height="72" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2072%2072'%3E%3C/svg%3E" data-lazy-src="https://www.seoworks.co.uk/wp-content/uploads/2021/05/iconmonstr-shopping-cart-2-72.png"><noscript><img width="72" height="72" src="https://www.seoworks.co.uk/wp-content/uploads/2021/05/iconmonstr-shopping-cart-2-72.png"></noscript> </div> <p><span>208.3%</span> increase in transaction revenue</p> </div> </div> <div class="col-md-4 mx-auto mb-3">  <div class="overview"> <div class="overview-icon"> <img width="72" height="72" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2072%2072'%3E%3C/svg%3E" data-lazy-src="https://www.seoworks.co.uk/wp-content/uploads/2021/05/iconmonstr-trophy-8-72.png"><noscript><img width="72" height="72" src="https://www.seoworks.co.uk/wp-content/uploads/2021/05/iconmonstr-trophy-8-72.png"></noscript> </div> <p><span>9:1</span> return on ad spend</p> </div> </div> <div class="col-md-4 mx-auto mb-3">  <div class="overview"> <div class="overview-icon"> <img width="72" height="72" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2072%2072'%3E%3C/svg%3E" data-lazy-src="https://www.seoworks.co.uk/wp-content/uploads/2021/05/iconmonstr-credit-card-10-72.png"><noscript><img width="72" height="72" src="https://www.seoworks.co.uk/wp-content/uploads/2021/05/iconmonstr-credit-card-10-72.png"></noscript> </div> <p><span>23.8%</span> decrease in CPA</p> </div> </div> </div> </div> </section> <section class="case-study_challenge"> <div class="container"> <div class="row"> <div class="col-12"> <div class="title"> <h2>Challenge</h2> </div> <p>Founded more than 30 years ago, Rab is one of the best known high performance mountain clothing and equipment brands in the UK. Clothing that gives the wearer absolute protection, comfort and freedom. Made By Climbers for Climbers. Rab came to The SEO Works in search of a partner that could help increase their online presence and improve ROI.</p> </div> </div> </div> </section> <section data-bg="https://www.seoworks.co.uk/wp-content/uploads/2024/04/outdoors-ppc.jpg" class="case-study_solution rocket-lazyload" style=""> <div class="container"> <div class="row"> <div class="col-12"> <div class="title"> <h2>Solution</h2> </div> <p>Our focus was centred around improving the performance of their brand exposure, search and shopping campaigns. With the objective of increasing online transaction revenue and their ROAS. We did this by creating campaigns and Ad groups focused on both brand terms and high value products. Working closely with the SEO team we were able to develop relevant audiences from organic interests, allowing us to target customers over Display, Video and Facebook.</p> <p>We then introduced a smart shopping campaign, for increased performance and ROI. A new shopping campaign type combining shopping and display networks that drove sales across all Google networks. Using this new Google technology allowed us to focus on higher value products, increasing revenue and transactions across a variety of platforms.</p> </div> </div> </div> </section> <section class="case-study_result"> <div class="container"> <div class="row"> <div class="col-12"> <div class="title"> <h2>Result</h2> </div> <p>A huge increase in online transactions! Over the first 6 months transaction revenue increased by 208.3%, return on ad spend increased to 9:1, and CPA (cost per acquisition) decreased by 23.8%. </p> </div> </div> </div> </section> </div> </main> </div> </div> </div> <footer data-rocket-location-hash="53f41c4555ddc5c50456d45cfd49bc52" id="colophon" class="site-footer"> <section data-rocket-location-hash="ed0beb79b645b206144cbcaa81bd63ea" class="footer-awards"> <div class="sections-tb"> <div class="container"> <div class="row justify-content-around"> <div class="col-12"> <p><a href="/awards/"><picture decoding="async" class="alignnone size-full wp-image-6617"> <source type="image/avif" data-lazy-srcset="/wp-content/uploads/2023/02/award_winning_agency_2023.png.avif" srcset="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201391%20170'%3E%3C/svg%3E"/> <img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201391%20170'%3E%3C/svg%3E" alt="Award 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