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B2B SEO Case Study | Success for B2B Clients | The SEO Works

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href="https://www.seoworks.co.uk/case-studies/university-paid-advertising/"> <picture class="attachment-post-thumbnail size-post-thumbnail" decoding="async"> <source type="image/avif" srcset="https://www.seoworks.co.uk/wp-content/uploads/2024/08/TAB_col_white_background.png.avif 543w, https://www.seoworks.co.uk/wp-content/uploads/2024/08/TAB_col_white_background-300x127.png.avif 300w, https://www.seoworks.co.uk/wp-content/uploads/2024/08/TAB_col_white_background-200x85.png.avif 200w, https://www.seoworks.co.uk/wp-content/uploads/2024/08/TAB_col_white_background-350x148.png.avif 350w" sizes="(max-width: 543px) 100vw, 543px"/> <img width="543" height="230" src="https://www.seoworks.co.uk/wp-content/uploads/2024/08/TAB_col_white_background.png" alt="University of manchester logo" decoding="async" srcset="https://www.seoworks.co.uk/wp-content/uploads/2024/08/TAB_col_white_background.png 543w, https://www.seoworks.co.uk/wp-content/uploads/2024/08/TAB_col_white_background-300x127.png 300w, https://www.seoworks.co.uk/wp-content/uploads/2024/08/TAB_col_white_background-200x85.png 200w, https://www.seoworks.co.uk/wp-content/uploads/2024/08/TAB_col_white_background-350x148.png 350w" sizes="(max-width: 543px) 100vw, 543px"/> </picture> </a> </figure> </div> <div class="card-body"> <!-- <p class="card-date">Date posted: <span></span></p> --> <h5 class="card-title"><a href="https://www.seoworks.co.uk/case-studies/university-paid-advertising/">University PPC</a></h5> <div class="card-text"><p>Utilising Paid Search &amp; Paid Social to increase traffic and engagement for a secondary service.</p> </div> <!-- <a href="" class="btn btn-readmore_blog">Read More</a> --> </div> </div> </article> <article class="col-sm-6 col-xl-4"> <div class="card"> <div class="card-image"> <figure> <a href="https://www.seoworks.co.uk/case-studies/presentation-software-seo/"> <img width="1024" height="171" src="https://www.seoworks.co.uk/wp-content/uploads/2024/03/aha.png" class="attachment-post-thumbnail size-post-thumbnail" alt="Company logo" decoding="async" srcset="https://www.seoworks.co.uk/wp-content/uploads/2024/03/aha.png 1024w, https://www.seoworks.co.uk/wp-content/uploads/2024/03/aha-300x50.png 300w, https://www.seoworks.co.uk/wp-content/uploads/2024/03/aha-768x128.png 768w, https://www.seoworks.co.uk/wp-content/uploads/2024/03/aha-200x33.png 200w, https://www.seoworks.co.uk/wp-content/uploads/2024/03/aha-350x58.png 350w" sizes="(max-width: 1024px) 100vw, 1024px" /> </a> </figure> </div> <div class="card-body"> <!-- <p class="card-date">Date posted: <span></span></p> --> <h5 class="card-title"><a href="https://www.seoworks.co.uk/case-studies/presentation-software-seo/">Presentation software SEO</a></h5> <div class="card-text"><p>Establishing an authority in interactive presentation software.</p> </div> <!-- <a href="" class="btn btn-readmore_blog">Read More</a> --> </div> </div> </article> <article class="col-sm-6 col-xl-4"> <div class="card"> <div class="card-image"> <figure> <a href="https://www.seoworks.co.uk/case-studies/payment-platform-seo/"> <img width="330" height="210" src="https://www.seoworks.co.uk/wp-content/uploads/2024/03/IPlogo.webp" class="attachment-post-thumbnail size-post-thumbnail" alt="Client logo" decoding="async" srcset="https://www.seoworks.co.uk/wp-content/uploads/2024/03/IPlogo.webp 330w, https://www.seoworks.co.uk/wp-content/uploads/2024/03/IPlogo-300x191.webp 300w, https://www.seoworks.co.uk/wp-content/uploads/2024/03/IPlogo-200x127.webp 200w" sizes="(max-width: 330px) 100vw, 330px" /> </a> </figure> </div> <div class="card-body"> <!-- <p class="card-date">Date posted: <span></span></p> --> <h5 class="card-title"><a href="https://www.seoworks.co.uk/case-studies/payment-platform-seo/">Payment platform SEO</a></h5> <div class="card-text"><p>Developing a user-focussed content strategy for growth.</p> </div> <!-- <a href="" class="btn btn-readmore_blog">Read More</a> --> </div> </div> </article> <article class="col-sm-6 col-xl-4"> <div class="card"> <div class="card-image"> <figure> <a href="https://www.seoworks.co.uk/case-studies/customs-saas-ppc/"> <img width="249" height="75" src="https://www.seoworks.co.uk/wp-content/uploads/2024/04/thyme-logo.png" class="attachment-post-thumbnail size-post-thumbnail" alt="Client logo" decoding="async" srcset="https://www.seoworks.co.uk/wp-content/uploads/2024/04/thyme-logo.png 249w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/thyme-logo-200x60.png 200w" sizes="(max-width: 249px) 100vw, 249px" /> </a> </figure> </div> <div class="card-body"> <!-- <p class="card-date">Date posted: <span></span></p> --> <h5 class="card-title"><a href="https://www.seoworks.co.uk/case-studies/customs-saas-ppc/">Customs SAAS PPC</a></h5> <div class="card-text"><p>Growth through strategic PPC optimisation.</p> </div> <!-- <a href="" class="btn btn-readmore_blog">Read More</a> --> </div> </div> </article> <article class="col-sm-6 col-xl-4"> <div class="card"> <div class="card-image"> <figure> <a href="https://www.seoworks.co.uk/case-studies/linkedin-ads-for-b2b/"> <img width="795" height="504" src="https://www.seoworks.co.uk/wp-content/uploads/2024/04/CPDlogo.png" class="attachment-post-thumbnail size-post-thumbnail" alt="CPD" decoding="async" srcset="https://www.seoworks.co.uk/wp-content/uploads/2024/04/CPDlogo.png 795w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/CPDlogo-300x190.png 300w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/CPDlogo-768x487.png 768w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/CPDlogo-200x127.png 200w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/CPDlogo-552x350.png 552w, https://www.seoworks.co.uk/wp-content/uploads/2024/04/CPDlogo-350x222.png 350w" sizes="(max-width: 795px) 100vw, 795px" /> </a> </figure> </div> <div class="card-body"> <!-- <p class="card-date">Date posted: <span></span></p> --> <h5 class="card-title"><a href="https://www.seoworks.co.uk/case-studies/linkedin-ads-for-b2b/">LinkedIn Ads for B2B</a></h5> <div class="card-text"><p>Generating more leads from LinkedIn at a lower CPA.</p> </div> <!-- <a href="" class="btn btn-readmore_blog">Read More</a> --> </div> </div> </article> <article class="col-sm-6 col-xl-4"> <div class="card"> <div class="card-image"> <figure> <a href="https://www.seoworks.co.uk/case-studies/ed-tech-seo/"> <img width="1000" height="200" src="https://www.seoworks.co.uk/wp-content/uploads/2022/12/Twig-Education-logo-1.png" class="attachment-post-thumbnail size-post-thumbnail" alt="Twig Education company logo" decoding="async" srcset="https://www.seoworks.co.uk/wp-content/uploads/2022/12/Twig-Education-logo-1.png 1000w, https://www.seoworks.co.uk/wp-content/uploads/2022/12/Twig-Education-logo-1-300x60.png 300w, https://www.seoworks.co.uk/wp-content/uploads/2022/12/Twig-Education-logo-1-768x154.png 768w, https://www.seoworks.co.uk/wp-content/uploads/2022/12/Twig-Education-logo-1-200x40.png 200w, https://www.seoworks.co.uk/wp-content/uploads/2022/12/Twig-Education-logo-1-350x70.png 350w" sizes="(max-width: 1000px) 100vw, 1000px" /> </a> </figure> </div> <div class="card-body"> <!-- <p class="card-date">Date posted: <span></span></p> --> <h5 class="card-title"><a href="https://www.seoworks.co.uk/case-studies/ed-tech-seo/">Ed-Tech SEO</a></h5> <div class="card-text"><p>Increasing visibility for an EdTech platform in a competitive YMYL niche. </p> </div> <!-- <a href="" class="btn btn-readmore_blog">Read More</a> --> </div> </div> </article> <article class="col-sm-6 col-xl-4"> <div class="card"> <div class="card-image"> <figure> <a href="https://www.seoworks.co.uk/case-studies/targeted-seo/"> <img width="1920" height="1080" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%201080'%3E%3C/svg%3E" class="attachment-post-thumbnail size-post-thumbnail" alt="Zee full colour logo" decoding="async" data-lazy-srcset="https://www.seoworks.co.uk/wp-content/uploads/2022/11/zee-blue.webp 1920w, https://www.seoworks.co.uk/wp-content/uploads/2022/11/zee-blue-300x169.webp 300w, https://www.seoworks.co.uk/wp-content/uploads/2022/11/zee-blue-768x432.webp 768w, https://www.seoworks.co.uk/wp-content/uploads/2022/11/zee-blue-1024x576.webp 1024w, https://www.seoworks.co.uk/wp-content/uploads/2022/11/zee-blue-1536x864.webp 1536w, https://www.seoworks.co.uk/wp-content/uploads/2022/11/zee-blue-200x113.webp 200w, https://www.seoworks.co.uk/wp-content/uploads/2022/11/zee-blue-622x350.webp 622w, https://www.seoworks.co.uk/wp-content/uploads/2022/11/zee-blue-350x197.webp 350w" data-lazy-sizes="(max-width: 1920px) 100vw, 1920px" data-lazy-src="https://www.seoworks.co.uk/wp-content/uploads/2022/11/zee-blue.webp" /><noscript><img width="1920" height="1080" src="https://www.seoworks.co.uk/wp-content/uploads/2022/11/zee-blue.webp" class="attachment-post-thumbnail size-post-thumbnail" alt="Zee full colour logo" decoding="async" srcset="https://www.seoworks.co.uk/wp-content/uploads/2022/11/zee-blue.webp 1920w, https://www.seoworks.co.uk/wp-content/uploads/2022/11/zee-blue-300x169.webp 300w, https://www.seoworks.co.uk/wp-content/uploads/2022/11/zee-blue-768x432.webp 768w, https://www.seoworks.co.uk/wp-content/uploads/2022/11/zee-blue-1024x576.webp 1024w, https://www.seoworks.co.uk/wp-content/uploads/2022/11/zee-blue-1536x864.webp 1536w, https://www.seoworks.co.uk/wp-content/uploads/2022/11/zee-blue-200x113.webp 200w, https://www.seoworks.co.uk/wp-content/uploads/2022/11/zee-blue-622x350.webp 622w, https://www.seoworks.co.uk/wp-content/uploads/2022/11/zee-blue-350x197.webp 350w" sizes="(max-width: 1920px) 100vw, 1920px" /></noscript> </a> </figure> </div> <div class="card-body"> <!-- <p class="card-date">Date posted: <span></span></p> --> <h5 class="card-title"><a href="https://www.seoworks.co.uk/case-studies/targeted-seo/">Targeted SEO</a></h5> <div class="card-text"><p>Growing a shipping partner&#8217;s website to thousands of organic users per month.</p> </div> <!-- <a href="" class="btn btn-readmore_blog">Read More</a> --> </div> </div> </article> <article class="col-sm-6 col-xl-4"> <div class="card"> <div class="card-image"> <figure> <a href="https://www.seoworks.co.uk/case-studies/manufacturing-ppc/"> <img width="444" height="113" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20444%20113'%3E%3C/svg%3E" class="attachment-post-thumbnail size-post-thumbnail" alt="Manufacturing PPC" decoding="async" data-lazy-srcset="https://www.seoworks.co.uk/wp-content/uploads/2023/11/king.png 444w, https://www.seoworks.co.uk/wp-content/uploads/2023/11/king-300x76.png 300w, https://www.seoworks.co.uk/wp-content/uploads/2023/11/king-200x51.png 200w, https://www.seoworks.co.uk/wp-content/uploads/2023/11/king-350x89.png 350w" data-lazy-sizes="(max-width: 444px) 100vw, 444px" data-lazy-src="https://www.seoworks.co.uk/wp-content/uploads/2023/11/king.png" /><noscript><img width="444" height="113" src="https://www.seoworks.co.uk/wp-content/uploads/2023/11/king.png" class="attachment-post-thumbnail size-post-thumbnail" alt="Manufacturing PPC" decoding="async" srcset="https://www.seoworks.co.uk/wp-content/uploads/2023/11/king.png 444w, https://www.seoworks.co.uk/wp-content/uploads/2023/11/king-300x76.png 300w, https://www.seoworks.co.uk/wp-content/uploads/2023/11/king-200x51.png 200w, https://www.seoworks.co.uk/wp-content/uploads/2023/11/king-350x89.png 350w" sizes="(max-width: 444px) 100vw, 444px" /></noscript> </a> </figure> </div> <div class="card-body"> <!-- <p class="card-date">Date posted: <span></span></p> --> <h5 class="card-title"><a href="https://www.seoworks.co.uk/case-studies/manufacturing-ppc/">Manufacturing PPC</a></h5> <div class="card-text"><p>Improving the PPC performance of a bearings and power transmissions supplier.</p> </div> <!-- <a href="" class="btn btn-readmore_blog">Read More</a> --> </div> </div> </article> <article class="col-sm-6 col-xl-4"> <div class="card"> <div class="card-image"> <figure> <a href="https://www.seoworks.co.uk/case-studies/recruitment-software-seo/"> <picture class="attachment-post-thumbnail size-post-thumbnail" decoding="async"> <source type="image/avif" srcset="https://www.seoworks.co.uk/wp-content/uploads/2019/09/tribepad.png.avif 300w, https://www.seoworks.co.uk/wp-content/uploads/2019/09/tribepad-200x97.png.avif 200w" sizes="(max-width: 300px) 100vw, 300px"/> <img width="300" height="145" src="https://www.seoworks.co.uk/wp-content/uploads/2019/09/tribepad.png" alt="Logo" decoding="async" srcset="https://www.seoworks.co.uk/wp-content/uploads/2019/09/tribepad.png 300w, https://www.seoworks.co.uk/wp-content/uploads/2019/09/tribepad-200x97.png 200w" sizes="(max-width: 300px) 100vw, 300px"/> </picture> </a> </figure> </div> <div class="card-body"> <!-- <p class="card-date">Date posted: <span></span></p> --> <h5 class="card-title"><a href="https://www.seoworks.co.uk/case-studies/recruitment-software-seo/">Recruitment software</a></h5> <div class="card-text"><p>Increasing organic traffic and conversions.</p> </div> <!-- <a href="" class="btn btn-readmore_blog">Read More</a> --> </div> </div> </article> </div> </div> <!-- </div> --> </section> <section class="mt-5"> <div class="container"> <h2><span style="font-weight: 400;">Want to be Our Next Successful B2B SEO Case Study?</span></h2> <p><span style="font-weight: 400;">At this point, you&#8217;re likely confident in our expertise. 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