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<!DOCTYPE html><html data-wf-domain="www.winlossweek.com" data-wf-page="62e45ee1e9dd9c3c0ff2cb08" data-wf-site="6092f668349869d945e44414" lang="en"><head><meta charset="utf-8"/><title>Winning in a Downturn</title><meta content="Winning in a Downturn" property="og:title"/><meta content="Winning in a Downturn" property="twitter:title"/><meta content="width=device-width, initial-scale=1" name="viewport"/><link href="https://cdn.prod.website-files.com/6092f668349869d945e44414/css/winlossweek.b34291ec1.css" rel="stylesheet" type="text/css"/><link href="https://fonts.googleapis.com" rel="preconnect"/><link href="https://fonts.gstatic.com" rel="preconnect" crossorigin="anonymous"/><script src="https://ajax.googleapis.com/ajax/libs/webfont/1.6.26/webfont.js" type="text/javascript"></script><script type="text/javascript">WebFont.load({ google: { families: ["Roboto:300,regular,500","Roboto Condensed:300,regular,700","Roboto Slab:300,regular,700","Arbutus Slab:regular","Poppins:300,300italic,regular,italic,600,600italic,700,700italic","Inter:100,200,300,regular,500,600,700,800,900","League Gothic:regular","League Gothic:regular:latin,latin-ext,vietnamese"] }});</script><script type="text/javascript">!function(o,c){var n=c.documentElement,t=" w-mod-";n.className+=t+"js",("ontouchstart"in o||o.DocumentTouch&&c instanceof DocumentTouch)&&(n.className+=t+"touch")}(window,document);</script><link href="https://cdn.prod.website-files.com/6092f668349869d945e44414/60e76f4e5f0dadb888c48629_WLWeek_Logos_WL_Green_Favicon.png" rel="shortcut icon" type="image/x-icon"/><link href="https://cdn.prod.website-files.com/6092f668349869d945e44414/60e611488aa4e3658a96a2a4_WLW%20Webclip%20(1).png" rel="apple-touch-icon"/><script async="" src="https://www.googletagmanager.com/gtag/js?id=G-4B4RPDD61S"></script><script type="text/javascript">window.dataLayer = window.dataLayer || [];function gtag(){dataLayer.push(arguments);}gtag('js', new Date());gtag('config', 'G-4B4RPDD61S', {'anonymize_ip': false});</script> <script async src="https://www.googletagmanager.com/gtag/js?id=G-4B4RPDD61S"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-4B4RPDD61S'); </script>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-5LMXSR8');</script>  </head><body><div data-collapse="medium" data-animation="default" data-duration="400" data-easing="ease" data-easing2="ease" role="banner" class="navigation w-nav"><div class="nav-div"><a href="/" class="brand-link w-nav-brand"><div class="div-block-14 w-clearfix"><img src="https://cdn.prod.website-files.com/6092f668349869d945e44414/60e48db0d1f3d82a529d585b_WLWeek_Logos_WL_Green.png" loading="lazy" alt="" class="logo-nav"/><div class="nav-text-block">WIN LOSS WEEK <strong>2022</strong></div></div></a></div><nav role="navigation" class="nav-menu w-nav-menu"><a href="/virtual-summit" class="nav-link w-nav-link">VIRTUAL</a><a href="/win-loss-summit" class="nav-link w-nav-link">WIN LOSS SUMMIT</a><a href="/speakers" class="nav-link w-nav-link">SPEAKERS</a><a href="/watch-2022" class="nav-button w-button">watch now</a></nav><div class="nav-link menu w-nav-button"><div class="icon w-icon-nav-menu"></div></div></div><div class="section-session-video"><div class="container-11 w-container"><div><div class="text-block-18">Winning in a Downturn</div></div><div class="horizontalspacer30"></div><div class="div-block-61"><p class="paragraph-6">How to keep a winning mindset in an economic downturn, from seasoned leaders who have experienced a shaky economy in the past鈥攈ow to prioritize, and make the right decisions to keep your business on track.</p></div><div><a href="/watch-2022" class="button bio-watch-now w-button">watch on-demand</a></div></div></div><div class="section-11"><div class="w-container"><div class="div-flexbox-left"><div class="text-block-10">Speakers</div></div><div class="div-block-36"><div class="small-speaker-div"><img src="https://cdn.prod.website-files.com/6092f668349869d945e44414/62a772d91e095560fad138e7_Mask%20group%20(40).png" loading="lazy" alt="" class="speaker-small-image _75-x-75"/><div class="small-speaker-name speakers-page">Diana Massaro</div><div class="speaker-title-div"><div class="green-text-small font-light">Chief Marketing Officer</div><div class="green-text">Skyhigh security</div></div><p class="paragraph-6">As the Chief Marketing Officer, Diana is responsible for creating and accelerating Skyhigh Security鈥檚 marketing strategy and brand recognition across the globe. She is focused on driving the company鈥檚 vision of protecting the worlds data through marketing and thought leadership programs that promote product innovation and purpose driven initiatives. She leads all aspects of the global marketing organization including field and partner, digital, communications, corporate marketing, as well as marketing operations and insights.With over 20 years of experience in global SaaS organizations, Diana has held leadership positions at Armor Cloud Security, WebPros, Idera, and PROS. She is passionate about helping companies create and lead new market categories, as well as grow share of mind across all aspects of the marketing and communications portfolio. Diana holds a M.S. from Stanford University and a B.A. from the American University of Paris.</p><a href="https://www.linkedin.com/in/diana-massaro-944201/" target="_blank" class="w-inline-block"><img src="https://cdn.prod.website-files.com/6092f668349869d945e44414/612fe4b65344374dae943a07_Vector.png" loading="lazy" alt=""/></a></div><div class="small-speaker-div"><img src="https://cdn.prod.website-files.com/6092f668349869d945e44414/62cc7e826aaab20b787ebbb8_Mask%20group%20(53).png" loading="lazy" alt="" class="speaker-small-image"/><div class="small-speaker-name speakers-page">stewart easterby</div><div class="speaker-title-div"><div class="green-text-small font-light">Operating Partner</div><div class="green-text">Greycroft</div></div><p class="paragraph-6">Stewart Easterby is a career operator who has served as a revenue and operations executive at two hypergrowth startups with unicorn exits. He currently is an Operating Partner at Greycroft, a seed-to-growth venture capital firm. Previously, Stewart was Chief Operating Officer at TrueCar, helping lead the company from Series A to IPO and $250M+ annual revenue. Before that, he was VP of Advertising Sales at Yahoo! overseeing a $800M mid-market channel and co-leading the $2B enterprise channel. Stewart also held executive operational roles at paid search pioneer Overture Services, which grew from launch to $1B in annualized revenue in 5 years and was acquired by Yahoo.</p><a href="https://www.linkedin.com/in/stewarteasterby/" target="_blank" class="w-inline-block"><img src="https://cdn.prod.website-files.com/6092f668349869d945e44414/612fe4b65344374dae943a07_Vector.png" loading="lazy" alt=""/></a></div><div class="small-speaker-div"><img src="https://cdn.prod.website-files.com/6092f668349869d945e44414/62ba1d9094f43a85823b8b90_Mask%20group%20(51).png" loading="lazy" alt="" class="speaker-small-image"/><div class="small-speaker-name speakers-page">Steve singh</div><div class="speaker-title-div"><div class="green-text-small font-light">Managing Director</div><div class="green-text">madrona venture group</div></div><p class="paragraph-6">Before joining Madrona in 2020, Steve was the founder and CEO of Concur [NASDAQ: CNQR], served on the Executive Board of SAP [NYSE: SAP] running SAP鈥檚 cloud business group, and served as the Chairman & CEO of Docker. Steve currently serves on the board of WaFd Bank [NASDAQ: WAFD], Clari, and Leaf Logistics, and also serves as the Executive Chairman of Spotnana, Troop, Stratify, Magnify, and Center. Now Steve is primarily focused on next generation B2B and enterprise related start-ups, and invests across a wide variety of technology areas including machine learning /artificial intelligence, intelligent applications, and next-generation cloud infrastructure.</p><a href="https://www.linkedin.com/in/stevessingh/" target="_blank" class="w-inline-block"><img src="https://cdn.prod.website-files.com/6092f668349869d945e44414/612fe4b65344374dae943a07_Vector.png" loading="lazy" alt=""/></a></div><div class="small-speaker-div"><img src="https://cdn.prod.website-files.com/6092f668349869d945e44414/62cc81a76edd02e5c699cd68_Mask%20group%20(58).png" loading="lazy" alt="" class="speaker-small-image"/><div class="small-speaker-name speakers-page">john Torrey</div><div class="speaker-title-div"><div class="green-text-small font-light">Venture Partner</div><div class="green-text">madrona venture group</div></div><p class="paragraph-6">Most recently John was Chief Ecosystem Officer at Qualtrics, where he helped the company define and create an ecosystem of services, consulting, and technology partners for the Experience Management category, launch the Qualtrics Developer Platform, execute acquisitions in the SMB and industry thought leadership domains, and negotiate the largest sale of a private software company in history.Before Qualtrics, John was Chief Corporate Development Officer at SAP SE, where he was globally responsible for M&A and strategic business development.聽 He was also the Chief Strategy Officer of the Business Network & Applications group, which housed several of the company鈥檚 public cloud acquisitions including Concur, Ariba, and Fieldglass.</p><a href="https://www.linkedin.com/in/john-torrey/" target="_blank" class="w-inline-block"><img src="https://cdn.prod.website-files.com/6092f668349869d945e44414/612fe4b65344374dae943a07_Vector.png" loading="lazy" alt=""/></a></div></div></div></div><div class="section-5"><div class="w-container"><div class="div-block-43"><div class="white-text">Learn How to Win聽More.</div><a href="/watch-2022" class="button-2 w-button">WATCH NOW</a></div></div></div><div class="section footer"><div class="container-9 w-container"><div class="div-block-15"><div class="div-block-32"><img src="https://cdn.prod.website-files.com/6092f668349869d945e44414/629e35f4f6e61e0a44480cf9_WLWeek_Logos_WL_Green.svg" loading="lazy" alt=""/><div class="text-block-8">WIN LOSS WEEK <span class="text-span-5">2022</span></div></div><div class="div-block-33"><div class="div-block-34"><div class="text-block-9">Hosted by</div><img src="https://cdn.prod.website-files.com/6092f668349869d945e44414/629e36f3919ae1b61c65d5bf_Clozd%20Main%20Logo%20White%202.svg" loading="lazy" alt=""/></div><p class="footer-paragraph">Clozd is the leader in win-loss analysis services and technology. 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