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data-elementor-post-type="elementor_library"><section class="elementor-section elementor-top-section elementor-element elementor-element-2946b2a elementor-section-height-min-height elementor-reverse-tablet elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="2946b2a" data-element_type="section"><div class="elementor-container elementor-column-gap-wider"><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7ba64ed" data-id="7ba64ed" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5aa4a11 elementor-widget elementor-widget-heading" data-id="5aa4a11" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><div class="elementor-heading-title elementor-size-default">CUSTOMER STORY</div></div></div><div class="elementor-element elementor-element-79c1666 elementor-widget elementor-widget-heading" data-id="79c1666" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Aspro Parks, how to provide immediate response to thousands of customers</h1></div></div><div class="elementor-element elementor-element-48314a0 elementor-widget elementor-widget-heading" data-id="48314a0" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">One of Europe's largest operators of parks and leisure centers: 68 parks and centers located in Spain, United Kingdom, France, Finland, Portugal, Switzerland, Belgium, Holland, Germany and Austria. Created in October 1991, Aspro Parks has undergone strong development, to reach a leading position in the leisure sector. In 2018, the Group employed more than 2,000 people, rising to more than 5,150 in high season.</h2></div></div><div class="elementor-element elementor-element-d5cb798 elementor-widget__width-auto elementor-widget elementor-widget-heading" data-id="d5cb798" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><div class="elementor-heading-title elementor-size-default">With Javier Torrecilla,</div></div></div><div class="elementor-element elementor-element-d937d3f elementor-widget__width-auto elementor-widget elementor-widget-heading" data-id="d937d3f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><div class="elementor-heading-title elementor-size-default"> Marketing & Sales.</div></div></div></div></div><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-25c9ce9" data-id="25c9ce9" data-element_type="column" data-settings="{"background_background":"classic"}"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-69441ad jedv-enabled--yes elementor-widget elementor-widget-video" data-id="69441ad" data-element_type="widget" data-settings="{"video_type":"hosted","controls":"yes"}" data-widget_type="video.default"><div class="elementor-widget-container"><div class="e-hosted-video elementor-wrapper elementor-open-inline"><video class="elementor-video" src="https://cdn.join.chat/app/uploads/2024/07/testimonio-aspro-parks-en.mp4" controls="" preload="metadata" controlsList="nodownload" poster="https://cdn.join.chat/app/uploads/2024/07/ef.jpg"></video></div></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-70bd2a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="70bd2a1" data-element_type="section" data-settings="{"background_background":"classic","shape_divider_top":"tilt","shape_divider_bottom":"tilt"}"><div class="elementor-shape elementor-shape-top" data-negative="false"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1000 100" preserveAspectRatio="none"> <path class="elementor-shape-fill" d="M0,6V0h1000v100L0,6z"/> </svg></div><div class="elementor-shape elementor-shape-bottom" data-negative="false"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1000 100" preserveAspectRatio="none"> <path class="elementor-shape-fill" d="M0,6V0h1000v100L0,6z"/> </svg></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-4651830" data-id="4651830" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-fbfbcb9 elementor-widget elementor-widget-counter" data-id="fbfbcb9" data-element_type="widget" data-widget_type="counter.default"><div class="elementor-widget-container"><div class="elementor-counter"><div class="elementor-counter-title">Customer satisfaction</div><div class="elementor-counter-number-wrapper"> <span class="elementor-counter-number-prefix"></span> <span class="elementor-counter-number" data-duration="1000" data-to-value="70" data-from-value="0">0</span> <span class="elementor-counter-number-suffix">%</span></div></div></div></div></div></div><div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-77a13f9" data-id="77a13f9" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-be15ca6 elementor-widget elementor-widget-counter" data-id="be15ca6" data-element_type="widget" data-widget_type="counter.default"><div class="elementor-widget-container"><div class="elementor-counter"><div class="elementor-counter-title">+ Contacts gained</div><div class="elementor-counter-number-wrapper"> <span class="elementor-counter-number-prefix"></span> <span class="elementor-counter-number" data-duration="1500" data-to-value="25" data-from-value="0">0</span> <span class="elementor-counter-number-suffix">%</span></div></div></div></div></div></div><div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-99e938a" data-id="99e938a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-59f810f elementor-widget elementor-widget-counter" data-id="59f810f" data-element_type="widget" data-widget_type="counter.default"><div class="elementor-widget-container"><div class="elementor-counter"><div class="elementor-counter-title">Increase in profit</div><div class="elementor-counter-number-wrapper"> <span class="elementor-counter-number-prefix"></span> <span class="elementor-counter-number" data-duration="2000" data-to-value="12" data-from-value="0">0</span> <span class="elementor-counter-number-suffix">%</span></div></div></div></div></div></div><div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-811b428" data-id="811b428" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8f8b66a elementor-widget elementor-widget-counter" data-id="8f8b66a" data-element_type="widget" data-widget_type="counter.default"><div class="elementor-widget-container"><div class="elementor-counter"><div class="elementor-counter-title">Reduction of emails & calls</div><div class="elementor-counter-number-wrapper"> <span class="elementor-counter-number-prefix"></span> <span class="elementor-counter-number" data-duration="2000" data-to-value="72" data-from-value="0">0</span> <span class="elementor-counter-number-suffix">%</span></div></div></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6bbb698 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6bbb698" data-element_type="section"><div class="elementor-container elementor-column-gap-wider"><div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b113994" data-id="b113994" data-element_type="column" data-settings="{"background_background":"classic"}"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c86e1a7 elementor-widget elementor-widget-image" data-id="c86e1a7" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <img src="https://cdn.join.chat/app/uploads/2024/07/aspro-logo-500x428.png" title="aspro logo" alt="aspro logo" loading="lazy" /></div></div><div class="elementor-element elementor-element-c94c8b4 elementor-widget elementor-widget-heading" data-id="c94c8b4" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><div class="elementor-heading-title elementor-size-default">Company</div></div></div><div class="elementor-element elementor-element-8f04b38 elementor-widget elementor-widget-text-editor" data-id="8f04b38" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Created in October 1991, Aspro Parks has experienced a strong development, reaching a leading position in the leisure sector.</p></div></div><div class="elementor-element elementor-element-ef6b8e0 elementor-widget elementor-widget-heading" data-id="ef6b8e0" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><div class="elementor-heading-title elementor-size-default"><a href="https://www.asproparks.com/">https://www.asproparks.com/</a></div></div></div><div class="elementor-element elementor-element-e0edf37 elementor-widget elementor-widget-heading" data-id="e0edf37" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><div class="elementor-heading-title elementor-size-default">Headquarters</div></div></div><div class="elementor-element elementor-element-ab9f7db elementor-widget elementor-widget-heading" data-id="ab9f7db" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><div class="elementor-heading-title elementor-size-default">Madrid</div></div></div><div class="elementor-element elementor-element-e9fd666 elementor-widget elementor-widget-heading" data-id="e9fd666" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><div class="elementor-heading-title elementor-size-default">Industry</div></div></div><div class="elementor-element elementor-element-f6e213b elementor-widget elementor-widget-heading" data-id="f6e213b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><div class="elementor-heading-title elementor-size-default">Amusement parks</div></div></div></div></div><div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-60d531e" data-id="60d531e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-371257d elementor-widget elementor-widget-theme-post-content" data-id="371257d" data-element_type="widget" data-widget_type="theme-post-content.default"><div class="elementor-widget-container"><p><strong>Aspro Parks</strong> is one of the largest operators in Europe of parks and leisure centers: 68 parks and centers located in Spain, United Kingdom, France, Finland, Portugal, Switzerland, Belgium, Holland, Germany and Austria. In 2018 the Group employed more than 2,000 people, which in high season reaches more than 5,150. <strong>Aspro Parks</strong> is a young, dynamic, competitive group, with a wealth of accumulated experience, highly profitable, in constant development and with a dedicated vocation for international leadership. The value of Aspro Ocio SA’s sales in Spain in 2022 was around 43.8 million Euros*.</p><div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div><h3 class="wp-block-heading">Their opinion about Joinchat</h3><blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><p>“Joinchat has made it easier for customer queries to be resolved automatically, our teams now spend their time on higher value tasks.”</p> <cite>Javier Torrecilla, Marketing & Sales</cite></blockquote><div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div><h3 class="wp-block-heading">Target</h3><p>Our need was to be able to attend and <strong>give a quick response to the thousands of customers who contact us</strong> throughout the summer season, which is when most of our leisure centers open, through various channels, email, telephone, our web form, etc. Our teams, which are limited, do not have the time or resources to be able to reach and respond to all of them. Our teams, which are limited, do not have the time or resources to be able to reach and respond to all of them. That is why <strong>we needed a solution to automate</strong>, as much as possible, <strong>this customer service process</strong>.</p><h3 class="wp-block-heading">Solution</h3><p>With <strong>Joinchat it has been extremely simple and fast</strong> to implement the solution to our problem. We opted for an <strong>AI virtual assistant</strong>, <strong>which responds autonomously to more than 80% of customer queries</strong>, <strong>referring to our WhatsApp</strong> and telephone channels <strong>those that require human intervention</strong>. We have used it during this last season in <a href="https://www.marineland.es/catalunya/en/" target="_blank" rel="noreferrer noopener">Marineland Cataluña</a>, one of our star parks in Spain, as well as in <a href="https://www.aqualand.es/bahiadecadiz/en/" target="_blank" rel="noreferrer noopener">Aqualand</a> Bahía de Cádiz and <a href="https://www.aqualeon.es/en/" target="_blank" rel="noreferrer noopener">Aqualeon</a> Tarragona with very satisfactory results.</p><div class="wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"><div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow"><div class="wp-block-image"><figure class="aligncenter size-full is-resized"><a href="https://www.marineland.es/catalunya/en/" target="_blank" rel="noreferrer noopener"><img fetchpriority="high" fetchpriority="high" decoding="async" width="450" height="270" src="https://cdn.join.chat/app/uploads/2024/07/logo-mca.png" alt="logo mca" class="wp-image-18988" style="width:200px" srcset="https://cdn.join.chat/app/uploads/2024/07/logo-mca.png 450w, https://cdn.join.chat/app/uploads/2024/07/logo-mca-300x180.png 300w" sizes="(max-width: 450px) 100vw, 450px" /></a></figure></div></div><div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow"><div class="wp-block-image"><figure class="aligncenter size-full is-resized"><a href="https://www.aqualand.es/bahiadecadiz/en/" target="_blank" rel="noreferrer noopener"><img decoding="async" width="212" height="90" src="https://cdn.join.chat/app/uploads/2024/07/aqualand.png" alt="aqualand" class="wp-image-18989" style="width:200px"/></a></figure></div></div><div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow"><div class="wp-block-image"><figure class="aligncenter size-full is-resized"><a 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of Europe's largest operators of parks and leisure centers: 68 parks and centers located in Spain, United Kingdom, France, Finland, Portugal, Switzerland, Belgium, Holland, Germany and Austria. Created in October 1991, Aspro Parks has undergone strong development, to reach a leading position in the leisure sector. 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