Start-Up Funding 101 - UniServices

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href="https://www.uniservices.co.nz/what-we-do/investing-and-partnering/inventors-fund">Inventors’ Fund</a> </li> <li><a class="nav-link link third-level-nav" href="https://www.uniservices.co.nz/what-we-do/investing-and-partnering/partner-with-us">Partner With Us</a> </li> <li><a class="nav-link link third-level-nav" href="https://www.uniservices.co.nz/what-we-do/investing-and-partnering/maori-partnership">Māori Hononga | Māori Partnership</a> </li> <li><a class="nav-link link third-level-nav" href="https://www.uniservices.co.nz/what-we-do/investing-and-partnering/investment-committees">Investment Committees</a> </li> <li><a class="nav-link link third-level-nav" href="https://www.uniservices.co.nz/what-we-do/investing-and-partnering/investment-portfolio">Investment Portfolio</a> </li> <li><a class="nav-link link third-level-nav" href="https://www.uniservices.co.nz/what-we-do/investing-and-partnering/available-technologies">Available Technologies</a> </li> </ul> <button class="back-toggler second-level-back" type="button" data-bs-toggle="collapse" data-bs-hide="#SecondLevel36" data-bs-toggle="collapse" data-bs-target="#SecondLevel36" aria-controls="SecondLevelLinks36"> <img src="/_resources/themes/default/images/svg/icon-prev.svg" alt="back"> </button> </div> </div> </div> </div> <div class="collapse navbar-collapse third-level-links nav-item-collapse" id="SecondLevel37"> <div class="container" role="section"> <div class="row"> <div class="col-lg-12 px-0 typography order-1 order-lg-0 mt-2 pe-5 header-links-holder position-relative"> <ul class="header-links"> <li><a class="nav-link third-level-nav-parent" href="https://www.uniservices.co.nz/what-we-do/entrepreneurial-journey">Entrepreneurial Journey</a></li> <li><a class="nav-link link third-level-nav" href="https://www.uniservices.co.nz/what-we-do/entrepreneurial-journey/commercialisation-support">Getting started</a> </li> <li><a class="nav-link link third-level-nav" href="https://www.uniservices.co.nz/what-we-do/entrepreneurial-journey/intellectual-property">Intellectual Property</a> </li> <li><a class="nav-link current third-level-nav" href="https://www.uniservices.co.nz/what-we-do/entrepreneurial-journey/start-up-funding-101">Start-Up Funding 101</a> </li> <li><a class="nav-link link third-level-nav" href="https://www.uniservices.co.nz/what-we-do/entrepreneurial-journey/start-up-resources">Start-Up Resources</a> </li> <li><a class="nav-link link third-level-nav" href="https://www.uniservices.co.nz/what-we-do/entrepreneurial-journey/protect-your-idea">Protect your idea</a> </li> </ul> <button class="back-toggler second-level-back" type="button" data-bs-toggle="collapse" data-bs-hide="#SecondLevel37" data-bs-toggle="collapse" data-bs-target="#SecondLevel37" aria-controls="SecondLevelLinks37"> <img src="/_resources/themes/default/images/svg/icon-prev.svg" alt="back"> </button> </div> </div> </div> </div> <div class="collapse navbar-collapse third-level-links nav-item-collapse" id="SecondLevel296"> <div class="container" role="section"> <div class="row"> <div class="col-lg-12 px-0 typography order-1 order-lg-0 mt-2 pe-5 header-links-holder position-relative"> <ul class="header-links"> <li><a class="nav-link third-level-nav-parent" href="https://www.uniservices.co.nz/what-we-do/idea-disclosure">Idea Disclosure</a></li> </ul> <button class="back-toggler second-level-back" type="button" data-bs-toggle="collapse" data-bs-hide="#SecondLevel296" data-bs-toggle="collapse" data-bs-target="#SecondLevel296" aria-controls="SecondLevelLinks296"> <img src="/_resources/themes/default/images/svg/icon-prev.svg" alt="back"> </button> </div> </div> </div> </div> <div class="collapse navbar-collapse third-level-links nav-item-collapse" id="SecondLevel38"> <div class="container" role="section"> <div class="row"> <div class="col-lg-12 px-0 typography order-1 order-lg-0 mt-2 pe-5 header-links-holder position-relative"> <ul class="header-links"> 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class="b-wysiwyg__background b-wysiwyg__background--right " style="background-image: url(/assets/Images/Main-Image-Library/A-matou-mahi-What-we-do-/Commercialising-Research/Start-Up-Funding-101/iStock-587787110__ScaleMaxHeightWzE5MjBd.jpg);"> </div> <div class="container b-wysiwyg__main "> <div class="row"> <div class="col-12 col-lg-6 h-100"> <div class="row"> <div class="col-12 col-lg-11 mt-auto pe-5"> <div class="block-content main-content " style=""> <h4 class="text-warning">Te wairua rakahinonga</h4><h4 class="text-white">Entrepreneurial spirit</h4><h6>Just getting started on your first entrepreneurship journey? Here’s a quick primer on how raising funds for a start-up works.</h6> </div> </div> </div> </div> </div> </div> </div> <div class="d-block d-sm-block d-lg-none"> <div class="row align-items-center justify-content-between"> <div class="col-lg-6 text-center order-0 mb-4 mb-lg-0 order-lg-1"> <img loading="lazy" src="/assets/Images/Main-Image-Library/A-matou-mahi-What-we-do-/Commercialising-Research/Start-Up-Funding-101/iStock-587787110__ScaleMaxHeightWzEwMDBd.jpg" class="img-fluid u-box-shadow" alt="iStock 587787110"/> </div> <div class="d-flex align-items-end container"> <div class="col-lg-4 px-4 py-5 order-1 order-lg-0"> <div class="block-content main-content" style=""> <h4 class="text-warning">Te wairua rakahinonga</h4><h4 class="text-white">Entrepreneurial spirit</h4><h6>Just getting started on your first entrepreneurship journey? Here’s a quick primer on how raising funds for a start-up works.</h6> </div> </div> </div> </div> </div> </div> </section> </div> <div class="element element__reveal mintdesign__blocks__column__column" id="e802"> <section class="b-column blocks-802 with-overlay u-background-cover bg custom-contained" style="; padding-top: 80px;padding-bottom: 80px;"> <div class="container-fluid"> <div class="container"> <div class="row"> <div class="col-12 col-lg-10 offset-lg-1"> <div class="row justify-content-center"> <div class=" col-md col-md "> <div class="b-column__column text-left"> <div class="b-column__content main-content list-content pb-0" style=""> <h2>What is venture capital?</h2><p>Even the best ideas can’t be brought to life without funding. It takes money to develop a prototype, demonstrate that your product fills a market niche and expand your team. Venture capital can help you do that.</p><p>If you can convince an investor to back you, whether they are individuals (angel investors) or a venture capital company, they will provide you with funding in exchange for shares in your company. Once the company is ready to go public (i.e. be listed on a public stock exchange), be acquired or operate as a mature firm, the venture capitalist will look to exit by selling their shares in the company, hopefully for a profit.</p><p>Venture capital comprises pre-seed funding, seed funding, Series A funding and beyond.</p> </div> </div> </div> <div data-id="columns-802" class=" col-md col-md d-md-inline "> <div class="b-column__column text-left"> <div class="b-column__icon-wrapper d-inline-block align-top"> <img src="/assets/Images/CaseStudyImages/Formus-Labs/sq-man-working-on-formus-software__ScaleMaxWidthWzE1MDBd.jpg" class="b-column__icon img-fluid" alt="image"> <div class="text-primary text-left mt-2"> <strong></strong> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> <div class="element element__reveal mintdesign__blocks__column__column" id="e803"> <section class="b-column blocks-803 with-overlay u-background-cover custom-contained" style="background: rgba(0,84,166,1.0) !important;; padding-top: 80px;padding-bottom: 80px;"> <div class="container-fluid"> <div class="container"> <div class="row"> <div class="col-12 col-lg-10 offset-lg-1"> <div class="row justify-content-center"> <div class=" col-md col-md "> <div class="b-column__column text-left"> <div class="b-column__icon-wrapper d-inline-block align-top"> <img src="/assets/Images/CaseStudyImages/Vortex-Power-Systems/Untitled-design-11__ScaleMaxWidthWzE1MDBd.png" class="b-column__icon img-fluid" alt="image"> <div class="text-primary text-left mt-2"> <strong></strong> </div> </div> </div> </div> <div data-id="columns-803" class=" col-md col-md d-md-inline invert-links"> <div class="b-column__column text-left"> <div class="b-column__content main-content list-content pb-0" style=""> <h2 class="text-white">What is pre-seed funding?</h2><p class="text-white">Pre-seed funding comes in at the earliest stage of starting a company. Founders often start by investing some of their own money into their idea or getting friends and family to back it. If ‘friends and family’ support is unavailable or inadequate, some founders look for pre-seed capital from external sources such as angel investors and sometimes early-stage venture capital funds such as the <a href="/what-we-do/investing-and-partnering/inventors-fund">University of Auckland Inventors’ Fund</a>.</p><p class="text-white">For investors, pre-seed investment is a gamble because they’re putting money into an unproven idea that may not be successful. The investors might take shares in your company, or given the difficulties of valuing early-stage IP, they might instead offer a loan that can either be repaid or converted into shares down the line – a convertible note.</p> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> <div class="element element__reveal mintdesign__blocks__column__column" id="e804"> <section class="b-column blocks-804 with-overlay u-background-cover custom-contained" style="padding-bottom: 80px; background: rgba(114,185,198,0.3) !important;; padding-top: 80px;"> <div class="container-fluid"> <div class="container"> <div class="row"> <div class="col-12 col-lg-10 offset-lg-1"> <div class="row justify-content-center"> <div class=" col-md col-md "> <div class="b-column__column text-left"> <div class="b-column__content main-content list-content pb-0" style=""> <h2>What is seed funding?</h2><p>Some start-ups can ‘bootstrap’ (self-fund) themselves at the very earliest stages instead of going for pre-seed funding, but almost all need seed funding. The first ‘official’ funding round, seed funding typically includes institutional investors such as early-stage venture capital firms.</p><p>At the seed stage, a start-up is still getting off the ground but is more than just an idea or prototype. The company has a product, even if it’s still being refined, and has demonstrated a market need for its product. When venture capitalists invest in a seed round, they’re not making a loan – they’re becoming part owners of the company.</p><p>The <a href="/what-we-do/investing-and-partnering/inventors-fund">University of Auckland Inventors’ Fund</a> provides seed funding and is therefore part owner of the companies in its <a href="/what-we-do/investing-and-partnering/investment-portfolio">investment portfolio</a>.</p> </div> </div> </div> <div data-id="columns-804" class=" col-md col-md d-md-inline "> <div class="b-column__column text-left"> <div class="b-column__icon-wrapper d-inline-block align-top"> <img src="/assets/Investment-Portfolio/Alimetry/Untitled-design-42__ScaleMaxWidthWzE1MDBd.png" class="b-column__icon img-fluid" alt="image"> <div class="text-primary text-left mt-2"> <strong></strong> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> <div class="element element__reveal mintdesign__blocks__column__column" id="e805"> <section class="b-column blocks-805 with-overlay u-background-cover bg custom-contained" style="; padding-top: 80px;padding-bottom: 80px;"> <div class="container-fluid"> <div class="container"> <div class="row"> <div class="col-12 col-lg-10 offset-lg-1"> <div class="row justify-content-center"> <div class=" col-md col-md "> <div class="b-column__column text-left"> <div class="b-column__icon-wrapper d-inline-block align-top"> <img src="/assets/Investment-Portfolio/The-Insides-Company/Untitled-design-9__ScaleMaxWidthWzE1MDBd.png" class="b-column__icon img-fluid" alt="image"> <div class="text-primary text-left mt-2"> <strong></strong> </div> </div> </div> </div> <div data-id="columns-805" class=" col-md col-md d-md-inline "> <div class="b-column__column text-left"> <div class="b-column__content main-content list-content pb-0" style=""> <h2>What is Series A funding?</h2><p>A start-up that has outgrown its seed funding might seek Series A funding. At this stage, a company has developed a track record in the form of a customer base and revenues but needs further investment to grow or to achieve goals such as developing more products or going international. Investors in Series A rounds tend to come from traditional venture capital firms and are looking for companies with a strong growth strategy.</p><p>UniServices supports companies to succeed in Series A and further funding rounds and may co-invest with others in these rounds, deepening its involvement in these growing companies.</p> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> <div class="element element__reveal mintdesign__blocks__column__column" id="e806"> <section class="b-column blocks-806 with-overlay u-background-cover custom-contained" style="background: rgba(0,84,166,1.0) !important;; padding-top: 80px;padding-bottom: 80px;"> <div class="container-fluid"> <div class="container"> <div class="row"> <div class="col-12 col-lg-10 offset-lg-1"> <div class="row justify-content-center"> <div class=" col-md col-md "> <div class="b-column__column text-left"> <div class="b-column__content main-content list-content pb-0" style=""> <h2 class="text-white">Series B and beyond</h2><p class="text-white">There can be more financing rounds – Series B, C, D, E, etc. At the Series B stage, companies have gone beyond the development stage and are looking to grow quickly. Series C is a level up for companies that are already quite successful and looking to scale, which may include developing new product lines, expanding into new markets, or perhaps acquiring other companies. A number of UniServices-backed companies have had successful Series B and C raises.</p><p class="text-white">Some companies go for Series D or further venture funding to grow even more before an initial public offering (listing on the stock market). Many, however, choose to go public as the next step after Series C.</p> </div> </div> </div> <div data-id="columns-806" class=" col-md col-md d-md-inline "> <div class="b-column__column text-left"> <div class="b-column__icon-wrapper d-inline-block align-top"> <img src="/assets/Images/CaseStudyImages/Soul-Machines/Untitled-design-10__ScaleMaxWidthWzE1MDBd.png" class="b-column__icon img-fluid" alt="image"> <div class="text-primary text-left mt-2"> <strong></strong> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> <div class="element element__reveal mintdesign__blocks__column__column" id="e807"> <section class="b-column blocks-807 with-overlay u-background-cover custom-contained" style="background: rgba(203,66,151,1.0) !important;; padding-top: 80px;padding-bottom: 80px;"> <div class="container-fluid"> <div class="container"> <div class="row"> <div class="col-12 col-lg-10 offset-lg-1"> <div class="row mt-3 mb-4"> <div class="col "> <div class="block-title"> <h2 class="text-white">How can UniServices help?</h2> </div> </div> </div> <div class="row justify-content-center"> <div class=" col-md col-md "> <div class="b-column__column text-left"> <div class="b-column__content main-content list-content pb-0" style=""> <h6 class="text-white">If you’re a Waipapa Taumata Rau, University of Auckland student or staff member looking to start a business, UniServices can help you secure your intellectual property, shape your business plan, connect you to expert advisors and support you in pitching to investors, including identifying the ones most likely to be interested.</h6> </div> </div> </div> </div> <div class="block-button"> <a href="/what-we-do/entrepreneurial-journey/commercialisation-support#CommercialisationContacts" class="btn btn-outline-white" >Contact the Investment Team</a> </div> </div> </div> </div> </div> </section> </div> </div> </main> <footer class="c-footer " id="footer"> <div class="container-fluid"> <div class="container c-footer__main pt-5"> <div class="row"> <div class="col-12"> <div class="row row-eq-height"> <div class="col-6 col-sm-3 col-lg-2 offset-lg-1 pe-0"> <div class="footer-links-holder"> <h6>Company</h6> <ul class="footer-links p-0 m-0"> <li><a href="/about-us" class="link" >About Us</a></li> <li><a href="/about-us/our-people" class="link" >Our People</a></li> <li><a href="/news" class="link" >News</a></li> <li><a href="/careers" class="link" >Careers</a></li> <li><a href="/contact-us" class="link" >Contact us</a></li> </ul> </div> </div> <div class="col-6 col-sm-3 col-lg-2 pe-0"> <div class="footer-links-holder"> <h6>Connect with us</h6> <ul class="footer-links p-0 m-0"> <li><a href="https://www.linkedin.com/company/auckland-uniservices-limited/" class="link" target="_blank">LinkedIn</a></li> <li><a href="https://www.facebook.com/UniServiceNZ" class="link" target="_blank">Facebook</a></li> <li><a href="https://www.youtube.com/@AucklandUniServices" class="link" target="_blank">YouTube</a></li> </ul> </div> </div> <div class="col-12 offset-sm-1 col-sm-5 offset-lg-1 col-lg-5 ps-sm-0 pt-3 pt-sm-0"> <div class="subscribe"> <form id="subscribe_form"> <h6>Subscribe to our newsletter</h6> <div id="newsletter-success-message" class="text-primary" style="display: none"> <p><strong>Thanks for subscribing to our newsletter.</strong></p> </div> <div id="newsletter-form-elements"> <div class="form-group mb-3 row"> <div class="col-lg-8"> <input type="text" class="form-control form-control-sm" id="name" placeholder="NAME" required> </div> </div> <div class="form-group row"> <div class="col-lg-8"> <input type="email" class="form-control form-control-sm" id="email" aria-describedby="emailHelp" placeholder="EMAIL" required> </div> <div class="col-lg-4 d-none d-lg-block ps-0"> <button type="submit" class="action btn text-center px-4">SUBSCRIBE</button> </div> </div> <div class="form-check mb-2 mt-2"> <input type="checkbox" class="form-check-input" id="terms" required> <label class="form-check-label text-dark terms" for="terms">I have read & understood the privacy policy & I agree to recieve communications via email.</label> </div> <div class="col-lg-3 d-block d-lg-none pb-4"> <div style="width:150px"> <button type="submit" class="action btn float-none">SUBSCRIBE</button> </div> </div> <div id="newsletter-error-response" class="alert alert-danger p-2" style="display: none; 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