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class="glyphicon glyphicon-search"></span> </div> </form> </li> <li> <a href="/solutions/publishers/" class="">Solutions</a> <ul class="list-unstyled sub-list"> <li> <a href='https://pubmatic.com/solutions/publishers/' target='' class="text-uppercase black-bluehover "> FOR PUBLISHERS </a> </li> <li> <a href='https://pubmatic.com/solutions/mobile/' target='' class="text-uppercase black-bluehover "> FOR APP DEVELOPERS </a> </li> <li> <a href='https://pubmatic.com/solutions/ctv-ott/' target='' class="text-uppercase black-bluehover "> FOR CTV/OTT PUBLISHERS </a> </li> <li> <a href='https://pubmatic.com/solutions/buyers/' target='' class="text-uppercase black-bluehover top-divider"> FOR BUYERS </a> </li> <li> <a href='https://pubmatic.com/solutions/commerce-media/' target='' class="text-uppercase black-bluehover top-divider"> FOR COMMERCE MEDIA </a> </li> </ul> </li> <li> <a href="/products/" class="">Products</a> <ul class="list-unstyled sub-list"> <li> <span class="text-uppercase 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href="/thinking" class="black-bluehover">OVERVIEW</a> </li> <li> <a href='/blog' target='' class="text-uppercase black-bluehover top-divider"> PubMatic Blog </a> </li> <li> <a href='/reports' target='' class="text-uppercase black-bluehover "> Research </a> </li> <li> <a href='/case-studies' target='' class="text-uppercase black-bluehover "> Customer Stories </a> </li> <li> <a href='http://events.pubmatic.com/' target='' class="text-uppercase black-bluehover "> Events </a> </li> <li> <a href='http://events.pubmatic.com/#g-708591370' target='' class="text-uppercase black-bluehover "> PubAcademy </a> </li> <li> <a href='https://help.pubmatic.com/' target='' class="text-uppercase black-bluehover "> Documentation </a> </li> </ul> </li> <li> <a href="/about-us" class="">About</a> <ul class="list-unstyled sub-list"> <li> <a href="/about-us" class="black-bluehover">OVERVIEW</a> </li> <li> <a href='https://pubmatic.com/about-us/' target='' class="text-uppercase black-bluehover top-divider"> About Us </a> </li> <li> <a href='https://pubmatic.com/responsibility/' target='' class="text-uppercase black-bluehover "> RESPONSIBILITY </a> </li> <li> <a href='/contact-us/#locations' target='' class="text-uppercase black-bluehover "> Locations </a> </li> <li> <a href='/news/' target='' class="text-uppercase black-bluehover "> News </a> </li> <li> <a href='https://investors.pubmatic.com/' target='' class="text-uppercase black-bluehover "> Investor Relations </a> </li> </ul> </li> <li> <a href="https://pubmatic.com/careers/home/" class="">Careers</a> <ul class="list-unstyled sub-list"> <li> <a href="https://pubmatic.com/careers/home/" class="black-bluehover">OVERVIEW</a> </li> <li> <a href='https://pubmatic.com/careers/job-search/' target='' class="text-uppercase black-bluehover "> Jobs </a> </li> <li> <a href='https://pubmatic.com/careers/engineering/' target='' class="text-uppercase black-bluehover "> Engineering </a> </li> <li> <a href='https://pubmatic.com/careers/our-people/' target='' class="text-uppercase black-bluehover "> Our People </a> </li> <li> <a href='https://pubmatic.com/careers/diversity/' target='' class="text-uppercase black-bluehover "> Diversity & Inclusion </a> </li> <li> <a href='https://pubmatic.com/careers/life-at-pubmatic/' target='' class="text-uppercase black-bluehover "> Life @ PubMatic </a> </li> <li> <a href='https://pubmatic.com/careers/india/' target='' class="text-uppercase black-bluehover "> India </a> </li> </ul> </li> <li> <a href="#" class="header-login-link">Login</a> <ul class="list-unstyled sub-list"> <li> <a href='https://apps.pubmatic.com/publisher/' target='_blank' class="text-uppercase black-bluehover "> Publishers </a> </li> <li> <a href='https://apps.pubmatic.com/mediaconsole/' target='_blank' class="text-uppercase black-bluehover "> Media Buyers </a> </li> <li> <a href='https://apps.pubmatic.com/login/activate' target='' class="text-uppercase black-bluehover "> ACTIVATE </a> </li> </ul> </li> <li class="list-login"> <a href="/contact-us/" class="login text-center pull-right" > <!-- translation --> Contact Us </a> </li> </ul> </div> </header> <!-- header --> <div id="loader_image"> <div class="la-square-loader"> <div></div> </div> </div> <div class="main main-collapse-top archive-reports"> <div class="hero-img bg-img-wrapper"> <div class="desktop-bg bg-img" style="background-image: url('https://pubmatic.com/wp-content/uploads/2024/08/Hero-Report-Summary-scaled.jpg')"></div> <div data-bg="https://pubmatic.com/wp-content/uploads/2023/10/Hero-mobile-Report-Summary-test1.jpg" class="mobile-bg bg-img rocket-lazyload" style=""></div> <!-- header --> <div class="container"> <div class="row"> <div class="hero-text text-white col-md-8"> <h1 class="text-uppercase">INSIGHTS. DELIVERED.</h1> <p>We bring advertisers and publishers the market-leading insights and expertise to build the digital advertising supply chain of the future. <style> .archive-reports-carousel .statistic-block > div:not(:last-child) {margin-bottom: 0;} </style></p> </div> </div> </div> </div> <div class="archive-reports-carousel-section"> <div class="container"> <!-- START carousel from archive settings CODE --> <!-- carousel --> <div class="archive-reports-carousel"> <div class="item" title="Featured reports slider item number 1"> <div class="carousel-item__text"> <div class="carousel-label">Featured</div> <div class="carousel-title"> <h3>Quarterly Global Advertising Spend Trends: <nobr>Q3 2024</nobr></h3> </div> <div class="carousel-content"> PubMatic’s Quarterly Ad Spend report was created to provide both publishers and advertisers with insights into the changing trends of the advertising industry. Here are the key digital trends from Q3 2024’s advertising spend data… </div> <a href="https://pubmatic.com/reports/quarterly-global-advertising-spend-trends-q3-2024/" class="archive-btn-blue">View Report</a> </div> <div class="carousel-item__image"> <img width="750" height="417" src="https://pubmatic.com/wp-content/uploads/2024/11/Infographic-Ad-Spend-Q3-2024-750x417-1.jpg" class="img-responsive" alt="" decoding="async" fetchpriority="high" srcset="https://pubmatic.com/wp-content/uploads/2024/11/Infographic-Ad-Spend-Q3-2024-750x417-1.jpg 750w, https://pubmatic.com/wp-content/uploads/2024/11/Infographic-Ad-Spend-Q3-2024-750x417-1-300x167.jpg 300w, https://pubmatic.com/wp-content/uploads/2024/11/Infographic-Ad-Spend-Q3-2024-750x417-1-360x200.jpg 360w" sizes="(max-width: 750px) 100vw, 750px" /> <div class="statistic-block"> <div class="carousel-statistics"> <div class="carousel-statistic "> <span class="value">+43%</span> <span class="value-description">YoY in<br>omnichannel video ad<br>spending in Q3 2024</span> </div> <div class="carousel-statistic "> <span class="value">5X</span> <span class="value-description">increase in Law,<br>Government & Politics ad<br>spending due to US elections</span> </div> </div> </div> </div> </div> <div class="item" title="Featured reports slider item number 2"> <div class="carousel-item__text"> <div class="carousel-label">Featured</div> <div class="carousel-title"> <h3>Addressability in the New Digital Landscape</h3> </div> <div class="carousel-content"> New consumer privacy regulations the loss of established audience identifiers, and shifting plans for third-party cookies have fundamentally altered the digital advertising landscape. Despite Google’s decision to continue support for third-party cookies, many of the addressability signals that underpin targeted advertising have already or will disappear from the landscape, at the hand of both consumers… </div> <a href="https://pubmatic.com/reports/addressability-in-the-new-digital-landscape/" class="archive-btn-blue">View Report</a> </div> <div class="carousel-item__image"> <img width="750" height="417" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20417'%3E%3C/svg%3E" class="img-responsive" alt="A smirking woman mischievously looks to the sky while using her mobile device" decoding="async" data-lazy-srcset="https://pubmatic.com/wp-content/uploads/2024/07/Blog-Photos-Addressability-Playbook-750x417px.png 750w, https://pubmatic.com/wp-content/uploads/2024/07/Blog-Photos-Addressability-Playbook-750x417px-300x167.png 300w, https://pubmatic.com/wp-content/uploads/2024/07/Blog-Photos-Addressability-Playbook-750x417px-360x200.png 360w" data-lazy-sizes="(max-width: 750px) 100vw, 750px" data-lazy-src="https://pubmatic.com/wp-content/uploads/2024/07/Blog-Photos-Addressability-Playbook-750x417px.png" /><noscript><img width="750" height="417" src="https://pubmatic.com/wp-content/uploads/2024/07/Blog-Photos-Addressability-Playbook-750x417px.png" class="img-responsive" alt="A smirking woman mischievously looks to the sky while using her mobile device" decoding="async" srcset="https://pubmatic.com/wp-content/uploads/2024/07/Blog-Photos-Addressability-Playbook-750x417px.png 750w, https://pubmatic.com/wp-content/uploads/2024/07/Blog-Photos-Addressability-Playbook-750x417px-300x167.png 300w, https://pubmatic.com/wp-content/uploads/2024/07/Blog-Photos-Addressability-Playbook-750x417px-360x200.png 360w" sizes="(max-width: 750px) 100vw, 750px" /></noscript> <div class="statistic-block"> <div class="carousel-statistics"> <div class="carousel-statistic "> <span class="value">50%</span> <span class="value-description">ad revenue boost<br>from <nobr>third-party</nobr><br>data strategies</span> </div> <div class="carousel-statistic "> <span class="value">69%</span> <span class="value-description">consumers engage<br>more with relevant<br>contextual ads</span> </div> </div> </div> </div> </div> <div class="item" title="Featured reports slider item number 3"> <div class="carousel-item__text"> <div class="carousel-label">Featured</div> <div class="carousel-title"> <h3>Publishers Playbook: Unlock the Full Revenue Potential of Political Advertising</h3> </div> <div class="carousel-content"> Political ad spending is projected to exceed $12 billion in the 2024 US presidential elections, making it one of the fastest-growing sectors in advertising. However, not all opportunities are equal. With numerous competitors and ad formats, how can you boost your success during this election cycle and beyond? Our Publishers Playbook, crafted by our team… </div> <a href="https://pubmatic.com/reports/publishers-playbook-unlock-the-full-revenue-potential-of-political-advertising/" class="archive-btn-blue">View Report</a> </div> <div class="carousel-item__image"> <img width="750" height="417" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20417'%3E%3C/svg%3E" class="img-responsive" alt="Portrait of two women holding out their hands together with the I voted stickers attached to their fingers for the viewer to see" decoding="async" data-lazy-srcset="https://pubmatic.com/wp-content/uploads/2024/05/Political-Campaign-Publishers-Playbook-750x417px-updated.jpg 750w, https://pubmatic.com/wp-content/uploads/2024/05/Political-Campaign-Publishers-Playbook-750x417px-updated-300x167.jpg 300w, https://pubmatic.com/wp-content/uploads/2024/05/Political-Campaign-Publishers-Playbook-750x417px-updated-360x200.jpg 360w" data-lazy-sizes="(max-width: 750px) 100vw, 750px" data-lazy-src="https://pubmatic.com/wp-content/uploads/2024/05/Political-Campaign-Publishers-Playbook-750x417px-updated.jpg" /><noscript><img width="750" height="417" src="https://pubmatic.com/wp-content/uploads/2024/05/Political-Campaign-Publishers-Playbook-750x417px-updated.jpg" class="img-responsive" alt="Portrait of two women holding out their hands together with the I voted stickers attached to their fingers for the viewer to see" decoding="async" srcset="https://pubmatic.com/wp-content/uploads/2024/05/Political-Campaign-Publishers-Playbook-750x417px-updated.jpg 750w, https://pubmatic.com/wp-content/uploads/2024/05/Political-Campaign-Publishers-Playbook-750x417px-updated-300x167.jpg 300w, https://pubmatic.com/wp-content/uploads/2024/05/Political-Campaign-Publishers-Playbook-750x417px-updated-360x200.jpg 360w" sizes="(max-width: 750px) 100vw, 750px" /></noscript> <div class="statistic-block"> <div class="carousel-statistics"> <div class="carousel-statistic "> <span class="value">$12BN+</span> <span class="value-description">In US political<br>ad spending in 2024</span> </div> </div> </div> </div> </div> <div class="item" title="Featured reports slider item number 4"> <div class="carousel-item__text"> <div class="carousel-label">Featured</div> <div class="carousel-title"> <h3>Australia: How To Make Retail Media Work For You</h3> </div> <div class="carousel-content"> Consumers are surrounded by advertising 24/7; correct ad placement is now one of the greatest challenges facing both advertisers and retailers. With so many options it’s critical to understand how shoppers in Australia engage with and respond to advertising on different types of media. Download this report to better understand how advertisers can increase shopper… </div> <a href="https://pubmatic.com/reports/australia-how-to-make-retail-media-work-for-you/" class="archive-btn-blue">View Report</a> </div> <div class="carousel-item__image"> <img width="750" height="417" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20417'%3E%3C/svg%3E" class="img-responsive" alt="Focused young businesswoman working on her laptop with a report "Australia: How to Make Retail Media Work for You" on the screen" decoding="async" data-lazy-srcset="https://pubmatic.com/wp-content/uploads/2024/04/Report-Thumb-AU-How-to-Make-Retail-Media-Work-For-You-750x417-1.png 750w, https://pubmatic.com/wp-content/uploads/2024/04/Report-Thumb-AU-How-to-Make-Retail-Media-Work-For-You-750x417-1-300x167.png 300w, https://pubmatic.com/wp-content/uploads/2024/04/Report-Thumb-AU-How-to-Make-Retail-Media-Work-For-You-750x417-1-360x200.png 360w" data-lazy-sizes="(max-width: 750px) 100vw, 750px" data-lazy-src="https://pubmatic.com/wp-content/uploads/2024/04/Report-Thumb-AU-How-to-Make-Retail-Media-Work-For-You-750x417-1.png" /><noscript><img width="750" height="417" src="https://pubmatic.com/wp-content/uploads/2024/04/Report-Thumb-AU-How-to-Make-Retail-Media-Work-For-You-750x417-1.png" class="img-responsive" alt="Focused young businesswoman working on her laptop with a report "Australia: How to Make Retail Media Work for You" on the screen" decoding="async" srcset="https://pubmatic.com/wp-content/uploads/2024/04/Report-Thumb-AU-How-to-Make-Retail-Media-Work-For-You-750x417-1.png 750w, https://pubmatic.com/wp-content/uploads/2024/04/Report-Thumb-AU-How-to-Make-Retail-Media-Work-For-You-750x417-1-300x167.png 300w, https://pubmatic.com/wp-content/uploads/2024/04/Report-Thumb-AU-How-to-Make-Retail-Media-Work-For-You-750x417-1-360x200.png 360w" sizes="(max-width: 750px) 100vw, 750px" /></noscript> <div class="statistic-block"> <div class="carousel-statistics"> <div class="carousel-statistic "> <span class="value">50%</span> <span class="value-description">Retail media effectivness over<br>social media, at driving<br>responses to advertising </span> </div> </div> </div> </div> </div> </div> <!-- END carousel from archive settings CODE--> </div> </div> <!-- filters --> <div class="filters"> <div class="container filters-wrapper"> <p>Filter:</p> <div class="filters-items"> <div class="wrapper-dropdown" tabindex="-1"> <label for="filter_region"> Select Regions </label> <select name="filter_region" id="filter_region" multiple class="dropdown" title="Select Regions dropdown"> <option value="all">All</option> <option value="americas">Americas</option> <option value="apac">APAC</option> <option value="emea">EMEA</option> </select> </div> <span class="seperator"></span> <div class="wrapper-dropdown" tabindex="-1"> <label for="filter_topic"> Select Topics </label> <select name="filter_topic" id="filter_topic" multiple data-empty_msg="No results. Please make another selection." class="dropdown" title="Select Topics dropdown"> <option value="all">All</option> <option value="commerce-media">Commerce Media</option> <option value="digital-ad-trends">Digital Ad Trends</option> <option value="identity-addressability">Identity & Addressability</option> <option value="mobile">Mobile</option> <option value="online-video-ctv">Online Video & CTV</option> <option value="programmatic-tech">Programmatic Tech</option> <option value="supply-chain-dynamics">Supply Chain Dynamics</option> </select> </div> </div> </div> </div> <!-- reports posts --> <div class="archive-reports-items"> <div class="container"> <div class="filters_selected"></div> <section class="loop archive-reports-loop"> <div class="row row-divider" data-align-height=".heading, .featured"><div> <div class="featured"> <div class="featured-image"> <a href="https://pubmatic.com/reports/quarterly-global-advertising-spend-trends-q3-2024/" class="black-link"> <img width="750" 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https://pubmatic.com/wp-content/uploads/2024/08/Infographic-Ad-Spend-Q2-2024-750x417px-360x200.jpg 360w" data-lazy-sizes="(max-width: 750px) 100vw, 750px" data-lazy-src="https://pubmatic.com/wp-content/uploads/2024/08/Infographic-Ad-Spend-Q2-2024-750x417px.jpg" /><noscript><img width="750" height="417" src="https://pubmatic.com/wp-content/uploads/2024/08/Infographic-Ad-Spend-Q2-2024-750x417px.jpg" class="img-responsive center-block" alt="Woman browsing her phone" decoding="async" srcset="https://pubmatic.com/wp-content/uploads/2024/08/Infographic-Ad-Spend-Q2-2024-750x417px.jpg 750w, https://pubmatic.com/wp-content/uploads/2024/08/Infographic-Ad-Spend-Q2-2024-750x417px-300x167.jpg 300w, https://pubmatic.com/wp-content/uploads/2024/08/Infographic-Ad-Spend-Q2-2024-750x417px-360x200.jpg 360w" sizes="(max-width: 750px) 100vw, 750px" /></noscript> </a> </div> <div class="cardContent"> <div class="heading"> <h4><a 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https://pubmatic.com/wp-content/uploads/2024/07/Blog-Photos-Addressability-Playbook-750x417px-300x167.png 300w, https://pubmatic.com/wp-content/uploads/2024/07/Blog-Photos-Addressability-Playbook-750x417px-360x200.png 360w" data-lazy-sizes="(max-width: 750px) 100vw, 750px" data-lazy-src="https://pubmatic.com/wp-content/uploads/2024/07/Blog-Photos-Addressability-Playbook-750x417px.png" /><noscript><img width="750" height="417" src="https://pubmatic.com/wp-content/uploads/2024/07/Blog-Photos-Addressability-Playbook-750x417px.png" class="img-responsive center-block" alt="A smirking woman mischievously looks to the sky while using her mobile device" decoding="async" srcset="https://pubmatic.com/wp-content/uploads/2024/07/Blog-Photos-Addressability-Playbook-750x417px.png 750w, https://pubmatic.com/wp-content/uploads/2024/07/Blog-Photos-Addressability-Playbook-750x417px-300x167.png 300w, https://pubmatic.com/wp-content/uploads/2024/07/Blog-Photos-Addressability-Playbook-750x417px-360x200.png 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srcset="https://pubmatic.com/wp-content/uploads/2024/05/Research-Thumb-Infographic-APAC-AU-Commerce-Research-Report-750x417px.jpg 750w, https://pubmatic.com/wp-content/uploads/2024/05/Research-Thumb-Infographic-APAC-AU-Commerce-Research-Report-750x417px-300x167.jpg 300w, https://pubmatic.com/wp-content/uploads/2024/05/Research-Thumb-Infographic-APAC-AU-Commerce-Research-Report-750x417px-360x200.jpg 360w" sizes="(max-width: 750px) 100vw, 750px" /></noscript> </a> </div> <div class="cardContent"> <div class="heading"> <h4><a href="https://pubmatic.com/reports/how-to-make-retail-media-work-for-you-infographic/" class="black-link">Australia: How To Make Retail Media Work For You Infographic</a></h4> </div> <div class="categories"> <div role="button" data-category="commerce-media" class="category studies-category">Commerce Media</div> </div> </div> </div> </div> </div><div class="row row-divider" data-align-height=".heading, .featured"><div> <div class="featured"> <div 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