CINXE.COM

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</h1> <ul class="meta"> <li class="auth"><a class="no-hover"><span class="icon icon-user"></span> Infodata</a></li> <li><time>3 Dicembre 2024</time></li> </ul> </header>   <div class="article-content">  <div class="entry entry-indent relative sd-sharing-enabled"> <ul class="tools">  <li> <a class="share-comment" href="#comments"> <span class="icon icon-comment"></span> </a> </li> <li class="share-facebook"> <a rel="nofollow" class="share-facebook share-icon no-text" href="https://www.infodata.ilsole24ore.com/2024/12/03/chi-e-povero-e-piu-connesso-quanto-tempo-passiamo-sui-social-network/" target="_blank" title="Condividi su Facebook"> <span class="icon icon-facebook"></span> </a> </li> <li class="share-twitter"> <a rel="nofollow" class="share-twitter share-icon no-text" twitter-text="Chi è povero è più connesso: quanto tempo passiamo sui social network?" href="https://www.infodata.ilsole24ore.com/2024/12/03/chi-e-povero-e-piu-connesso-quanto-tempo-passiamo-sui-social-network/" target="_blank" title=""> <span class="icon icon-twitter"></span> </a> </li> <li class="share-linkedin"> <a rel="nofollow" class="share-linkedin share-icon no-text" href="https://www.infodata.ilsole24ore.com/2024/12/03/chi-e-povero-e-piu-connesso-quanto-tempo-passiamo-sui-social-network/" target="_blank" title=""> <span class="icon icon-linkedin"></span> </a> </li> <li class="share-print"> <a rel="nofollow" class="share-print share-icon no-text" href="https://www.infodata.ilsole24ore.com/2024/12/03/chi-e-povero-e-piu-connesso-quanto-tempo-passiamo-sui-social-network/#print" target="_blank" title=""> <span class="icon icon-print"></span> </a> </li> </ul>  <div id="article-body" class="metered_cancella"><p>Negli ultimi anni, il tempo che trascorriamo online ha subito variazioni significative, influenzando profondamente le nostre abitudini quotidiane. Secondo il rapporto “<a href="https://wearesocial.com/it/blog/2024/02/digital-2024-i-dati-globali-5-miliardi-di-utenti-sui-social-media/?utm_source=chatgpt.com">Digital 2024</a>” di We Are Social, l’utente medio di Internet trascorre attualmente 6 ore e 40 minuti al giorno online, segnando un incremento di 4 minuti rispetto all’anno precedente.Una porzione rilevante di questo tempo è dedicata ai social media. In media, gli utenti spendono 2 ore e 23 minuti al giorno su piattaforme come Facebook, Instagram e TikTok. Tuttavia, questa cifra rappresenta una diminuzione di 8 minuti rispetto all’anno precedente, suggerendo una possibile saturazione o un cambiamento nelle preferenze degli utenti.</p> <p>.<a href="https://www.visualcapitalist.com/who-spends-the-most-time-on-social-media/"> Qui su Visual Capitalist trovate i dati del report riassunti in una infografica. </a></p> <p><section class="carousel carousel-gallery embedded-gallery swipe-carousel j-swipe-carousel "><ul class="j-swipeCarousel-items-list" style="display: none;"><li><a href="https://www.infodata.ilsole24ore.com/wp-content/uploads/sites/89/2024/12/DailySocialMediaUse_web_revised.jpg" data-w="1200" data-h="1566" data-large="https://www.infodata.ilsole24ore.com/wp-content/uploads/sites/89/2024/12/DailySocialMediaUse_web_revised.jpg" data-share-url="#img-88242-full"></a></li></ul></section></p> <p>L’utilizzo dei social media varia notevolmente a livello globale. Ad esempio, in Nigeria, gli utenti trascorrono<strong> in media 4 ore e 7 minuti al giorno sui social,</strong> mentre in Giappone questa media scende a soli 51 minuti. Queste differenze possono essere attribuite a vari fattori, tra cui la penetrazione di Internet, le preferenze culturali e le infrastrutture tecnologiche.</p> <p>Per quanto riguarda le piattaforme specifiche, TikTok emerge come quella su cui gli utenti trascorrono più tempo, <strong>con una media di 34 ore al mese</strong>, ovvero più di un’ora al giorno. Segue YouTube, con poco più di 28 ore mensili per utente. Nonostante ciò, Instagram rimane la piattaforma preferita dagli utenti, seguita da WhatsApp e Facebook.</p> <p>Le motivazioni che spingono le persone a utilizzare i social media sono diversificate. Il 47% degli utenti li utilizza per rimanere in contatto con amici e familiari, mentre il 38,5% lo fa per riempire il tempo libero. Inoltre, un numero crescente di persone si rivolge ai social per cercare contenuti divertenti e di intrattenimento, come dimostra la popolarità di piattaforme come TikTok.</p> <p><strong>E in Italia?</strong> L’88% della popolazione è connessa a Internet, con una media di quasi 6 ore al giorno online. Di queste, circa 2 ore sono dedicate ai social media, un dato in leggero aumento rispetto all’anno precedente. In conclusione, il tempo che trascorriamo online continua a crescere, con i social media che giocano un ruolo centrale nelle nostre vite quotidiane. Tuttavia, emergono segnali di cambiamento nelle abitudini degli utenti, con una maggiore attenzione alla qualità del tempo trascorso online e una diversificazione delle attività digitali.</p> <p>Per approfondire.</p> <p><a href="https://www.infodata.ilsole24ore.com/2020/09/05/luniverso-dei-social-media-dentro-sola-infografica/">L’”Universo” dei social media dentro una sola infografica</a></p> <p><a href="https://www.infodata.ilsole24ore.com/2024/04/05/gli-italiani-non-hanno-paura-dellintelligenza-artificiale-almeno-sui-social/">Gli italiani non hanno paura dell’intelligenza artificiale. 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