Tippayanet Sorosrungruang - Royal Holloway Research Portal

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function openPopUp(href){ child = window.open(href,'','toolbar=0,status=0,scrollbars=1,width=1024,height=1000'); checkIfWindowHasClosed(); } function checkIfWindowHasClosed(){ var pollTimer = window.setInterval(function() { if (child.closed !== false) { // !== is required for compatibility with Opera window.clearInterval(pollTimer); // Display Toast! var x = document.getElementById("snackbar"); x.classList.add("show"); x.innerHTML = 'If you made any changes in Pure these will be visible here soon.'; setTimeout(function(){ x.classList.remove("show"); }, 5000); } }, 1000); } </script> <div id="snackbar" class="snackbar"></div> </section> <div id="main-content" class="page-section-content page-section-content-persons page-section-content-persons-view "> <section class="page-section content-relation-section person-profileinformation" aria-labelledby="person-information-title"> <div class="container"> <div class="header"> <h2 class="section-title" id="person-information-title"> <i class="icon icon-person" aria-hidden="true"></i> Personal profile </h2> </div> <div class="two-split"> <div class="half"> <div class="rendering rendering_person rendering_profileinformationportal rendering_person_profileinformationportal"><h3 class="subheader">Teaching</h3><div class="textblock"><p><span class="outlook-search-highlight">January - March 2024<strong> </strong><strong>Workshop Leader for MN 1305 (Markets and Consumption)</strong></span></p> <p><span class="outlook-search-highlight">January - March 2023</span><strong><span class="outlook-search-highlight"> </span></strong><strong><span class="outlook-search-highlight">Workshop</span> <span class="outlook-search-highlight">Leader</span> for MN 1305 (Markets and Consumption)</strong></p></div><h3 class="subheader">Other work</h3><div class="textblock"><p>December 2023 - Present</p> <ul><li><strong>Secretary of Digital Organisation and Society (DOS) Research Centre</strong></li></ul> <p>September 2023 - Present</p> <ul><li><strong>Impact and Partnerships Associate in Research and Innovation</strong></li></ul></div></div> <div class="sdg-content-wrap "> <h3 class="subheader">Expertise related to UN Sustainable Development Goals</h3> <p class="sdg-text">In 2015, UN member states agreed to 17 global <a href="https://www.un.org/sustainabledevelopment/sustainable-development-goals/" target="_blank">Sustainable Development Goals (SDGs)</a> to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):</p> <ul class="sdgs-content"> <li> <img alt="SDG 5 - Gender Equality" title="SDG 5 - Gender Equality" class="gender_equality" src="/assets/sdg_icons/gender_equality-82c7ba20a0e86cfd713c389ca3176225.svg"/> </li> <li> <img alt="SDG 9 - Industry, Innovation, and Infrastructure" title="SDG 9 - Industry, Innovation, and Infrastructure" class="industry_innovation_and_infrastructure" src="/assets/sdg_icons/industry_innovation_and_infrastructure-f6ac329b3d6b0c40b72e8bb0c46a88d9.svg"/> </li> </ul> </div> </div> <div class="half"> <div class="rendering rendering_person rendering_personeducationrendererportal rendering_person_personeducationrendererportal"><h3 class="subheader">Education/Academic qualification</h3><div class="rendering rendering_personeducation rendering_compact rendering_personeducation_compact"><p>Digital Marketing, MSc, <span class="rendering rendering_inline rendering_ueoexternalorganisation rendering_ueoexternalorganisation_inline">King's College London</span></p><p></p><p>Award Date: 22 Jan 2020</p></div><div class="rendering rendering_personeducation rendering_compact rendering_personeducation_compact"><p>Industrial and Organisational Psychology, MA, <span class="rendering rendering_inline rendering_ueoexternalorganisation rendering_ueoexternalorganisation_inline">Thammasat University</span></p><p></p><p>Award Date: 10 May 2015</p></div></div> <div class="rendering rendering_keywordable rendering_expertkeywordgroupsportal rendering_keywordable_expertkeywordgroupsportal"><div class="keyword-group"><h3 class="subheader">Keywords</h3><ul class="relations keywords"><li><span>Marketing</span></li><li class="userdefined-keyword"><span>Artificial Intelligence</span></li><li class="userdefined-keyword"><span>Virtual influencer</span></li><li class="userdefined-keyword"><span>Influencer marketing</span></li><li class="userdefined-keyword"><span>Human-computer interactions</span></li><li class="userdefined-keyword"><span>Digital humans</span></li></ul></div></div> </div> </div> </div> </section> <section aria-label="Related content section"> <div class="page-section content-relation-section person-publications"> <div class="container"> <div class="header"> <h2 class="section-title" id="related-publications-title"> <i class="icon icon-publications" aria-hidden="true"></i> <span class="title"> Research output </span> </h2> <div class="content-trends"> <ul class="content-statistics"> <li class=""> <a class="portal_link count increment-counter" aria-label=" 1 Article" href="/en/persons/tippayanet-sorosrungruang/publications/?type=%2Fdk%2Fatira%2Fpure%2Fresearchoutput%2Fresearchoutputtypes%2Fcontributiontojournal%2Farticle"><span> 1 </span></a> <span class="label">Article</span> </li> </ul> <script> $("ul.content-statistics li.index").last().addClass("separator"); </script> <div class="flex-break"></div> <div class="chart-container" id="chart-content-publication-by-year" style="display: none;" aria-hidden="true" tabindex="-1"> <p class="legend">Research output per year</p> <div class="chart-wrapper"> <canvas></canvas> </div> <p class="legend">Research output per year</p> </div> <table id="publication-container-table" class="sr-only" aria-hidden="true"></table> <script> $("#chart-content-publication-by-year").contentChart({ toggle: "button[rel='toggle-publication-chart']", title: "Research output per year", labels: [2024], values: [1], tableContainer: $('#publication-container-table'), }); </script> </div> </div> <div class="relation-list relation-list-publications"> <ul class="list-results"> <li class="list-result-item"> <div class="result-container"> <div class="rendering rendering_researchoutput rendering_researchoutput_portal-short rendering_contributiontojournal rendering_portal-short rendering_contributiontojournal_portal-short"><h3 class="title"><a rel="ContributionToJournal" href="https://pure.royalholloway.ac.uk/en/publications/how-real-is-real-enough-unveiling-the-diverse-power-of-generative" class="link"><span>How real is real enough? Unveiling the diverse power of generative Al-enabled virtual influencers and the dynamics of human responses</span></a></h3><a rel="Person" href="https://pure.royalholloway.ac.uk/en/persons/tippayanet-sorosrungruang" class="link person"><span>Sorosrungruang, T.</span></a>, <a rel="Person" href="https://pure.royalholloway.ac.uk/en/persons/nisreen-ameen" class="link person"><span>Ameen, N.</span></a> & <a rel="Person" href="https://pure.royalholloway.ac.uk/en/persons/chris-hackley" class="link person"><span>Hackley, C.</span></a>, <span class="date">24 Aug 2024</span>, (E-pub ahead of print) <span class="journal">In: <a rel="Journal" href="#" class="link"><span>Psychology & Marketing.</span></a></span> <span class="numberofpages">20 p.</span><p class="type"><span class="type_family">Research output<span class="type_family_sep">: </span></span><span class="type_classification_parent">Contribution to journal<span class="type_parent_sep"> › </span></span><span class="type_classification">Article</span><span class="type_classification"><span class="type_parent_sep"> › </span>peer-review</span></p></div> <div class="rendering rendering_researchoutput rendering_researchoutput_publicationattacheddocumentsportalrenderer rendering_contributiontojournal rendering_publicationattacheddocumentsportalrenderer rendering_contributiontojournal_publicationattacheddocumentsportalrenderer"><div class="open-access">Open Access</div></div> </div> <div class="publication-metrics" aria-label="Publication metrics section"> <div class="metrics-container"> <div class="metrics-wrap metrics-bottom one"> <div class="metric metric-altmetric"> <div data-badge-popover="top" data-badge-type="donut" data-doi="10.1002/mar.22105" data-hide-no-mentions="true" data-link-target='_blank' class="altmetric-embed"></div> </div> </div> </div> </div> </li> </ul> </div> <div class="footer"> </div> </div> </div> <div class="page-section content-relation-section person-activities"> <div class="container"> <div class="header"> <h2 class="section-title" id="related-activities-title"> <i class="icon icon-activities" aria-hidden="true"></i> <span class="title"> Activities </span> </h2> <div class="content-trends"> <ul class="content-statistics"> <li class=""> <a class="portal_link count increment-counter" aria-label=" 3 Peer review of manuscripts" href="/en/persons/tippayanet-sorosrungruang/activities/?type=%2Fdk%2Fatira%2Fpure%2Factivity%2Factivitytypes%2Feditorialwork%2Fpeerreview"><span> 3 </span></a> <span class="label">Peer review of manuscripts</span> </li> <li class=""> <a class="portal_link count increment-counter" aria-label=" 2 Participation in workshop, seminar, course" href="/en/persons/tippayanet-sorosrungruang/activities/?type=%2Fdk%2Fatira%2Fpure%2Factivity%2Factivitytypes%2Fattendance%2Fworkshopseminarcourseparticipation"><span> 2 </span></a> <span class="label">Participation in workshop, seminar, course</span> </li> <li class=""> <a class="portal_link count increment-counter" aria-label=" 1 Participation in conference" href="/en/persons/tippayanet-sorosrungruang/activities/?type=%2Fdk%2Fatira%2Fpure%2Factivity%2Factivitytypes%2Fattendance%2Fconferenceparticipation"><span> 1 </span></a> <span class="label">Participation in conference</span> </li> <li class=""> <a class="portal_link count increment-counter" aria-label=" 1 Membership of research network" href="/en/persons/tippayanet-sorosrungruang/activities/?type=%2Fdk%2Fatira%2Fpure%2Factivity%2Factivitytypes%2Fmembership%2Fresearchnetwork"><span> 1 </span></a> <span class="label">Membership of research network</span> </li> </ul> <div class="flex-break"></div> <div class="chart-container" id="chart-content-activity-by-year" style="display: none;" aria-hidden="true" tabindex="-1"> <p class="legend">Activities per year</p> <div class="chart-wrapper"> <canvas></canvas> </div> </div> <table id="activity-container-table" class="sr-only" aria-hidden="true"></table> <script> $("#chart-content-activity-by-year").contentChart({ toggle: "button[rel='toggle-activity-chart']", title: "Activities per year", labels: [2021, 2022, 2023, 2024], values: [1, 0, 2, 4], tableContainer: $('#activity-container-table'), }); </script> </div> </div> <div class="relation-list relation-list-activities"> <ul class="list-results"> <li class="list-result-item"> <div class="result-container"> <div class="rendering rendering_activity rendering_activity_short rendering_attendance rendering_short rendering_attendance_short"><h3 class="title"><a rel="Attendance" href="https://pure.royalholloway.ac.uk/en/activities/dos-seminar-ai-in-search-generative-experience" class="link"><span>DOS Seminar: AI In Search Generative Experience</span></a></h3><p><a rel="Person" href="https://pure.royalholloway.ac.uk/en/persons/tippayanet-sorosrungruang" class="link person"><span>Sorosrungruang, T.</span></a> (Organiser)</p><div class="dates"><span class="date">17 Sept 2024</span></div><p class="type"><span class="type_family">Activity<span class="type_family_sep">: </span></span><span class="type_classification_parent">Participating in or organising an event<span class="type_parent_sep"> › </span></span><span class="type_classification">Participation in workshop, seminar, course</span></p></div> </div> </li> <li class="list-result-item"> <div class="result-container"> <div class="rendering rendering_activity rendering_activity_short rendering_attendance rendering_short rendering_attendance_short"><h3 class="title"><a rel="Attendance" href="https://pure.royalholloway.ac.uk/en/activities/dos-bam-joint-research-consortium" class="link"><span>DOS-BAM Joint Research Consortium</span></a></h3><p><a rel="Person" href="https://pure.royalholloway.ac.uk/en/persons/tippayanet-sorosrungruang" class="link person"><span>Sorosrungruang, T.</span></a> (Organiser)</p><div class="dates"><span class="date">5 Apr 2024</span></div><p class="type"><span class="type_family">Activity<span class="type_family_sep">: </span></span><span class="type_classification_parent">Participating in or organising an event<span class="type_parent_sep"> › </span></span><span class="type_classification">Participation in workshop, seminar, course</span></p></div> </div> </li> <li class="list-result-item"> <div class="result-container"> <div class="rendering rendering_activity rendering_activity_short rendering_editorialwork rendering_short rendering_editorialwork_short"><h3 class="title"><a rel="EditorialWork" href="https://pure.royalholloway.ac.uk/en/activities/british-academy-of-management-2024-annual-conference-event" class="link"><span>British Academy of Management 2024 Annual Conference (Event)</span></a></h3><p><a rel="Person" href="https://pure.royalholloway.ac.uk/en/persons/tippayanet-sorosrungruang" class="link person"><span>Sorosrungruang, T.</span></a> (Reviewer)</p><div class="dates"><span class="date">2024</span></div><p class="type"><span class="type_family">Activity<span class="type_family_sep">: </span></span><span class="type_classification_parent">Publication peer-review and editorial work<span class="type_parent_sep"> › </span></span><span class="type_classification">Peer review of manuscripts</span></p></div> </div> </li> <li class="list-result-item"> <div class="result-container"> <div class="rendering rendering_activity rendering_activity_short rendering_editorialwork rendering_short rendering_editorialwork_short"><h3 class="title"><a rel="EditorialWork" href="https://pure.royalholloway.ac.uk/en/activities/the-32nd-european-conference-on-information-systems-ecis-event" class="link"><span>The 32nd European Conference on Information Systems (ECIS) (Event)</span></a></h3><p><a rel="Person" href="https://pure.royalholloway.ac.uk/en/persons/tippayanet-sorosrungruang" class="link person"><span>Sorosrungruang, T.</span></a> (Reviewer)</p><div class="dates"><span class="date">2024</span></div><p class="type"><span class="type_family">Activity<span class="type_family_sep">: </span></span><span class="type_classification_parent">Publication peer-review and editorial work<span class="type_parent_sep"> › </span></span><span class="type_classification">Peer review of manuscripts</span></p></div> </div> </li> <li class="list-result-item"> <div class="result-container"> <div class="rendering rendering_activity rendering_activity_short rendering_attendance rendering_short rendering_attendance_short"><h3 class="title"><a rel="Attendance" href="https://pure.royalholloway.ac.uk/en/activities/virtual-worlds-and-the-metaverse" class="link"><span>Virtual worlds and the metaverse</span></a></h3><p><a rel="Person" href="https://pure.royalholloway.ac.uk/en/persons/tippayanet-sorosrungruang" class="link person"><span>Sorosrungruang, T.</span></a> (Participant)</p><div class="dates"><span class="date">28 Sept 2023</span></div><p class="type"><span class="type_family">Activity<span class="type_family_sep">: </span></span><span class="type_classification_parent">Participating in or organising an event<span class="type_parent_sep"> › </span></span><span class="type_classification">Participation in conference</span></p></div> </div> </li> </ul> </div> <div class="footer"> <div class="view-all"> <a class="portal_link btn-primary btn-large" href="/en/persons/tippayanet-sorosrungruang/activities/"><span> View all 7 activities <i class="icon icon-right-open-mini" aria-hidden="true"></i> </span></a> </div> </div> </div> </div> <div class="page-section content-relation-section person-prizes"> <div class="container"> <div class="header"> <h2 class="section-title" id="related-prizes-title"> <i class="icon icon-prizes" aria-hidden="true"></i> <span class="title"> Prizes </span> </h2> </div> <div class="relation-list relation-list-prizes"> <ul class="list-results"> <li class="list-result-item"> <div class="result-container"> <div class="rendering rendering_prize rendering_short rendering_prize_short"><h3 class="title"><a rel="Prize" href="https://pure.royalholloway.ac.uk/en/prizes/winner-of-the-poster-contest" class="link"><span>Winner of the Poster Contest</span></a></h3><p><a rel="Person" href="https://pure.royalholloway.ac.uk/en/persons/tippayanet-sorosrungruang" class="link person"><span>Sorosrungruang, T.</span></a> (Recipient), <span class="prize_shortrenderer_date">29 Apr 2022</span></p><p class="type"><span class="type_family">Prize<span class="type_family_sep">: </span></span><span class="type_classification">Prize (including medals and awards)</span></p></div> </div> </li> </ul> </div> <div class="footer"> </div> </div> </div> </section> <div class="share-box"> <ul> <li class="icon-share"></li> <li><a aria-label="Share on Facebook" 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