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w-dropdown-link">Partners</a></nav></div></div><div class="nav-cta-button-container"><a href="https://dashboard.lunio.ai/login" class="nav-link-2 w-nav-link">Login</a><a href="https://demo.lunio.ai/share/0wgvuola8rxi" target="_blank" class="nav-link-2 w-nav-link">Take a tour</a><a href="/talk-to-sales" class="nav-link primary w-nav-link">Get started</a></div></nav><div class="menu-button w-nav-button"><img width="29" loading="lazy" alt="" src="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/6697ca6394168f570a22c2a9_fi-rr-menu-burger.svg" class="menu-icon"/></div></div></div><div class="wrapper"><div class="section black-hero"><div class="container center-align w-container"><div class="text-box _1200px"><p class="paragraph medium">Paid social</p><h1 class="heading h1">Is fake traffic undermining your success on social? Probably.</h1><div class="text-box _850px center-align"><p class="paragraph medium">Advertise to humans not bots, with Lunio. Monitor the legitimacy of your traffic and block invalid users from seeing your ads, driving more value from social media campaigns.</p></div><div class="spacer _24"></div><a href="/talk-to-sales" class="button w-button">Get started</a></div></div><img src="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/6697c24731610ffaa9401ace_image%204.webp" loading="lazy" sizes="100vw" srcset="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/6697c24731610ffaa9401ace_image%204-p-500.webp 500w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/6697c24731610ffaa9401ace_image%204-p-800.webp 800w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/6697c24731610ffaa9401ace_image%204-p-1080.webp 1080w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/6697c24731610ffaa9401ace_image%204-p-1600.webp 1600w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/6697c24731610ffaa9401ace_image%204-p-2000.webp 2000w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/6697c24731610ffaa9401ace_image%204-p-2600.webp 2600w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/6697c24731610ffaa9401ace_image%204.webp 2880w" alt="" class="background-image-cover"/></div><div class="section"><div class="container w-container"><div class="w-layout-grid feature-right-grid"><img class="curved-image" src="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66ccdaf2eff22e124b6c60c7_Lunio%20Illustration-20%402x.png" width="721" alt="" sizes="(max-width: 991px) 92vw, 721px" data-ix="fade-in-on-scroll" srcset="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66ccdaf2eff22e124b6c60c7_Lunio%20Illustration-20%402x-p-500.png 500w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66ccdaf2eff22e124b6c60c7_Lunio%20Illustration-20%402x-p-800.png 800w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66ccdaf2eff22e124b6c60c7_Lunio%20Illustration-20%402x-p-1080.png 1080w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66ccdaf2eff22e124b6c60c7_Lunio%20Illustration-20%402x.png 1257w"/><div class="text-box _450px"><h2 class="heading h3">Up to 25% of paid social traffic is fake. That's a quarter of your clicks going nowhere.</h2><p class="paragraph">Social media bots are more than just the inflammatory imposters lurking in comments and DMs. Invalid traffic from social media platforms is wasting millions of ad dollars annually. The result? Poor returns and unreliable performance data. <a href="https://www.theregister.com/2024/05/11/reddit_sued_ad_clicks/"><br/><br/>‍</a>The efforts of platforms to address the issues are questionable – they provide little transparency around what they filter out. <a href="https://www.theregister.com/2024/05/11/reddit_sued_ad_clicks/" target="_blank">Advertisers have had enough.</a></p><div class="text-box _450px"></div><div class="spacer _32"></div></div></div></div></div><div class="section light-grey"><div class="container w-container"><div class="text-box _1000px center-align"><h2 class="heading h2">Keep it clear, keep it clean, with Lunio</h2><p class="paragraph medium">Proactive marketers use Lunio to expose and eliminate invalid users, driving better quality traffic and more impactful social media campaigns</p><div class="spacer _128 mobile-small"></div></div><div class="w-layout-grid _2-grid vertical-align"><div class="text-box _500px"><h3 class="heading h3">Verify what you’re paying for</h3><div class="rich-text w-richtext"><p>Suspicious of your ad performance? Use Lunio to analyze every ad click from your social channels and see what’s legitimate, and what’s not, at a campaign level.</p></div><div class="spacer _32 mobile-hidden"></div></div><img class="curved-image" src="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66ccdb43ff7ad3738b778e36_5.%20Solutions%20page%20Illustrations.png" width="721" alt="" sizes="(max-width: 767px) 92vw, 44vw" data-ix="fade-in-on-scroll" id="w-node-_456de72b-13f5-c2cc-c3eb-7c3c8639df29-5a297b88" srcset="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66ccdb43ff7ad3738b778e36_5.%20Solutions%20page%20Illustrations-p-500.png 500w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66ccdb43ff7ad3738b778e36_5.%20Solutions%20page%20Illustrations-p-800.png 800w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66ccdb43ff7ad3738b778e36_5.%20Solutions%20page%20Illustrations-p-1080.png 1080w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66ccdb43ff7ad3738b778e36_5.%20Solutions%20page%20Illustrations.png 1257w"/></div></div></div><div class="section small light-grey"><div class="container w-container"><div class="w-layout-grid _2-grid vertical-align"><img src="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66cde9ccd216be5ad4531148_Optimize%20Ad%20Spend%20Illustration.avif" data-ix="fade-in-on-scroll" width="721" alt="" class="curved-image"/><div class="text-box _500px"><h3 class="heading h3">Optimize your ad spend</h3><div class="rich-text w-richtext"><p>Strengthen campaign performance by using Lunio’s automatic exclusions to block invalid users from seeing your social ads. Reallocate your budget based on campaign traffic quality.</p></div><div class="spacer _32 mobile-hidden"></div></div></div></div></div><div class="section light-grey"><div class="container w-container"><div class="w-layout-grid _2-grid vertical-align"><div class="text-box _500px"><h3 class="heading h3">Clean up your campaign data</h3><div class="rich-text w-richtext"><p>By uncovering and excluding invalid IPs, Lunio helps reduce the noise created by fake clicks, giving you more accurate campaign performance data to optimize strategies. </p></div><div class="spacer _32 mobile-hidden"></div></div><img class="curved-image" src="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66cde9d17ee1ee55ffb41591_Clean%20Up%20Your%20Campaign%20Data%20Illustration.png" width="721" alt="" sizes="(max-width: 479px) 100vw, (max-width: 767px) 92vw, 44vw" data-ix="fade-in-on-scroll" id="w-node-_456de72b-13f5-c2cc-c3eb-7c3c8639df4d-5a297b88" srcset="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66cde9d17ee1ee55ffb41591_Clean%20Up%20Your%20Campaign%20Data%20Illustration-p-500.png 500w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66cde9d17ee1ee55ffb41591_Clean%20Up%20Your%20Campaign%20Data%20Illustration-p-800.png 800w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66cde9d17ee1ee55ffb41591_Clean%20Up%20Your%20Campaign%20Data%20Illustration-p-1080.png 1080w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66cde9d17ee1ee55ffb41591_Clean%20Up%20Your%20Campaign%20Data%20Illustration-p-1600.png 1600w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66cde9d17ee1ee55ffb41591_Clean%20Up%20Your%20Campaign%20Data%20Illustration-p-2000.png 2000w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66cde9d17ee1ee55ffb41591_Clean%20Up%20Your%20Campaign%20Data%20Illustration.png 2512w"/></div></div></div><div class="section light-purple hidden"><div class="container w-container"><div class="text-box _1000px center-align"><h2 class="heading h2">How much is invalid traffic costing you?</h2><p class="paragraph medium">Estimate your potential losses to invalid traffic based on industry and channel benchmarks.</p><div class="spacer _48"></div></div></div></div><div class="section"><div class="container w-container"><div class="text-box _1000px center-align"><h2 class="heading h2">Use Lunio across paid social </h2><div class="text-box center-align"><p class="paragraph medium">Lunio connects with all the major social media platforms </p><div class="spacer _24"></div></div></div><div class="simple-logo-row small"><img src="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66cf2ac1fa4bfa68aee9834a_Facebook_Logo_(2015)_light.svg.avif" loading="lazy" width="118" sizes="(max-width: 479px) 59vw, 118px" alt="Meta" srcset="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66cf2ac1fa4bfa68aee9834a_Facebook_Logo_(2015)_light.svg-p-500.png 500w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66cf2ac1fa4bfa68aee9834a_Facebook_Logo_(2015)_light.svg-p-800.png 800w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66cf2ac1fa4bfa68aee9834a_Facebook_Logo_(2015)_light.svg-p-1080.png 1080w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66cf2ac1fa4bfa68aee9834a_Facebook_Logo_(2015)_light.svg.avif 2880w"/><img src="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66cf2ac46971564251ead762_Instagram_logo.svg.avif" loading="lazy" width="118" sizes="(max-width: 479px) 59vw, 118px" alt="Meta" srcset="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66cf2ac46971564251ead762_Instagram_logo.svg-p-500.png 500w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66cf2ac46971564251ead762_Instagram_logo.svg.avif 1600w"/><img 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class="section"><div class="container w-container"><div class="text-box _700px center-align"><h2 class="heading h2">A future focused approach</h2><p class="paragraph medium">Tackling the bigger picture issue of wasteful traffic won’t happen overnight.  We’re in it for the long haul.</p><div class="spacer _48"></div></div><div class="w-layout-grid _3-grid"><div class="coloured-card"><div class="card-icon-box"><img src="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/6697a0cdb7f3723e29e0b01a_fi-rr-shield-check.svg" loading="lazy" alt="" class="card-box-icon"/></div><h3 class="heading h3">Robust and reliable infrastructure</h3><p class="paragraph small">Lunio invests in world class systems and engineering to power the performance and reliability of our solutions. See our uptime at status.lunio.ai.</p></div><img src="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66c4950c922f68087ef4515c_Solution%201.jpg" loading="lazy" sizes="(max-width: 479px) 100vw, (max-width: 767px) 92vw, (max-width: 991px) 45vw, 29vw" srcset="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66c4950c922f68087ef4515c_Solution%201-p-500.jpg 500w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66c4950c922f68087ef4515c_Solution%201-p-800.jpg 800w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66c4950c922f68087ef4515c_Solution%201-p-1080.jpg 1080w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66c4950c922f68087ef4515c_Solution%201-p-1600.jpg 1600w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66c4950c922f68087ef4515c_Solution%201-p-2000.jpg 2000w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66c4950c922f68087ef4515c_Solution%201-p-2600.jpg 2600w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66c4950c922f68087ef4515c_Solution%201-p-3200.jpg 3200w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66c4950c922f68087ef4515c_Solution%201.jpg 5000w" alt="" class="card-image"/><div class="coloured-card green"><div class="card-icon-box"><img src="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/6697a0cda3fd1bd46494dab9_fi-rr-leaf.svg" loading="lazy" alt="" class="card-box-icon"/></div><h3 class="heading h3">Track emissions from invalid traffic</h3><p class="paragraph small">Wasted ad spend comes with a carbon footprint. Lunio lets you measure and reduce the environmental waste from invalid clicks across your paid media.</p></div><img src="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66c495968549c3401a63d2b6_homepage%203.jpg" loading="lazy" sizes="(max-width: 479px) 100vw, (max-width: 767px) 92vw, (max-width: 991px) 45vw, 29vw" srcset="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66c495968549c3401a63d2b6_homepage%203-p-500.jpg 500w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66c495968549c3401a63d2b6_homepage%203-p-800.jpg 800w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66c495968549c3401a63d2b6_homepage%203.jpg 998w" alt="" class="card-image"/><div class="coloured-card gold"><div class="card-icon-box"><img src="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66917df1fdffc3259b248390_fi-rr-lock.svg" loading="lazy" alt="" class="card-box-icon"/></div><h3 class="heading h3">Privacy and security prioritized</h3><p class="paragraph small">Lunio ensures data protection with encryption, access controls, and incident response. GDPR & CCPA compliant, with advanced security certifications coming soon.</p></div><img src="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66c71196467a8627bec916b8_Trees1.jpeg" loading="lazy" sizes="(max-width: 479px) 100vw, (max-width: 767px) 92vw, (max-width: 991px) 45vw, 29vw" srcset="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66c71196467a8627bec916b8_Trees1-p-500.jpeg 500w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66c71196467a8627bec916b8_Trees1-p-800.jpeg 800w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66c71196467a8627bec916b8_Trees1-p-1080.jpeg 1080w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66c71196467a8627bec916b8_Trees1-p-1600.jpeg 1600w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66c71196467a8627bec916b8_Trees1.jpeg 2400w" alt="" class="card-image"/></div></div></div><div class="section"><div class="container w-container"><div class="content-ends"><h2 class="heading h2 no-margin">Customer spotlight</h2><a href="/success-stories" class="purple-arrow-link">Explore customer stories</a></div><div class="w-dyn-list"><div fs-cmsload-mode="pagination" fs-cmsfilter-element="list" role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><a href="/case-studies/sykes-cottages" class="featured-post-block w-inline-block"><div class="card-text-box featured"><img src="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/66bc777cecdff85726229ace_Sykes-Holiday-Cottages-Logo-Short-Blue-1.avif" loading="lazy" width="90" alt="" sizes="(max-width: 479px) 38vw, 90px" srcset="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/66bc777cecdff85726229ace_Sykes-Holiday-Cottages-Logo-Short-Blue-1-p-500.png 500w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/66bc777cecdff85726229ace_Sykes-Holiday-Cottages-Logo-Short-Blue-1-p-800.png 800w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/66bc777cecdff85726229ace_Sykes-Holiday-Cottages-Logo-Short-Blue-1-p-1080.png 1080w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/66bc777cecdff85726229ace_Sykes-Holiday-Cottages-Logo-Short-Blue-1.avif 3696w"/><div class="spacer _24"></div><h3 fs-cmsfilter-field="title" class="heading h2">Sykes Cottages boost booking conversion rates by 10.9% with Lunio</h3><div class="tight-3-grid"><div class="stat-box small"><div class="heading h3 half-margin">10.90%</div><div class="paragraph small">increase in conversion rate</div></div><div class="stat-box small"><div class="heading h3 half-margin">14.90%</div><div class="paragraph small">decrease in bounce rate</div></div><div class="stat-box small"><div class="heading h3 half-margin">£704k</div><div class="paragraph small">saved by blocking clicks from invalid sources</div></div></div><div class="spacer _24"></div><div class="light-purple-arrow-link">Read now</div></div><img alt="" src="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/66cf07114fb61d345d26821c_Couple-enjoying-the-views-at-a-holiday-cottage-2400x1499.avif" sizes="(max-width: 767px) 92vw, (max-width: 991px) 94vw, 46vw" srcset="https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/66cf07114fb61d345d26821c_Couple-enjoying-the-views-at-a-holiday-cottage-2400x1499-p-500.avif 500w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/66cf07114fb61d345d26821c_Couple-enjoying-the-views-at-a-holiday-cottage-2400x1499-p-800.avif 800w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/66cf07114fb61d345d26821c_Couple-enjoying-the-views-at-a-holiday-cottage-2400x1499-p-1080.avif 1080w, https://cdn.prod.website-files.com/66916e5acef29ed72641a44f/66cf07114fb61d345d26821c_Couple-enjoying-the-views-at-a-holiday-cottage-2400x1499.avif 2400w" class="card-thumbnail stretch"/></a></div></div></div></div></div><div class="section"><div class="container w-container"><div class="text-box _700px center-align"><h2 class="heading h2">Scale Lunio across paid media</h2><p class="paragraph medium">Get more from your ad budget on every platform</p><div class="spacer _48"></div></div><div class="w-layout-grid _3-grid"><div class="text-box center-align"><img src="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66ccdaf1232e5ba9beb178fa_Lunio%20Illustration-16%402x.png" loading="lazy" sizes="(max-width: 479px) 100vw, (max-width: 767px) 88vw, (max-width: 991px) 45vw, 29vw" srcset="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66ccdaf1232e5ba9beb178fa_Lunio%20Illustration-16%402x-p-500.png 500w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66ccdaf1232e5ba9beb178fa_Lunio%20Illustration-16%402x-p-800.png 800w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66ccdaf1232e5ba9beb178fa_Lunio%20Illustration-16%402x-p-1080.png 1080w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66ccdaf1232e5ba9beb178fa_Lunio%20Illustration-16%402x.png 1227w" alt="" class="curved-regular-image"/><div class="spacer _16"></div><h3 class="heading h3">Paid search</h3><div class="text-box _275px center-align"><p class="paragraph small">Prevent fake and fraudulent clicks for better leads and traffic</p></div><div class="spacer _16"></div><a href="/solutions/paid-search" class="purple-arrow-link">Read more</a></div><div class="text-box center-align"><img src="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66ccdb44521b772e30ff025d_6._Uncover%20spammy%20placements.png" loading="lazy" sizes="(max-width: 479px) 100vw, (max-width: 767px) 88vw, (max-width: 991px) 45vw, 29vw" srcset="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66ccdb44521b772e30ff025d_6._Uncover%20spammy%20placements-p-500.png 500w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66ccdb44521b772e30ff025d_6._Uncover%20spammy%20placements-p-800.png 800w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66ccdb44521b772e30ff025d_6._Uncover%20spammy%20placements-p-1080.png 1080w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66ccdb44521b772e30ff025d_6._Uncover%20spammy%20placements.png 1257w" alt="" class="curved-regular-image"/><div class="spacer _16"></div><h3 class="heading h3">Display ads</h3><div class="text-box _275px center-align"><p class="paragraph small">Shield your display campaigns from spammy traffic to improve returns</p></div><div class="spacer _16"></div><a href="/solutions/display-ads" class="purple-arrow-link">Read more</a></div><div class="text-box center-align"><img src="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66ccdaf2c8e9136e82049e0b_Lunio%20Illustration-14%402x.png" loading="lazy" sizes="(max-width: 479px) 100vw, (max-width: 767px) 88vw, (max-width: 991px) 45vw, 29vw" srcset="https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66ccdaf2c8e9136e82049e0b_Lunio%20Illustration-14%402x-p-500.png 500w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66ccdaf2c8e9136e82049e0b_Lunio%20Illustration-14%402x-p-800.png 800w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66ccdaf2c8e9136e82049e0b_Lunio%20Illustration-14%402x-p-1080.png 1080w, https://cdn.prod.website-files.com/66916e5acef29ed72641a41d/66ccdaf2c8e9136e82049e0b_Lunio%20Illustration-14%402x.png 1228w" alt="" class="curved-regular-image"/><div class="spacer _16"></div><h3 class="heading h3">Performance Max</h3><div class="text-box _275px center-align"><p class="paragraph small">Keep wasteful ad clicks from bleeding your PMax budget dry</p></div><div class="spacer _16"></div><a href="/solutions/performance-max" class="purple-arrow-link">Read more</a></div></div></div></div><div class="section small"><div class="container w-container"><a 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