The Ultimate Cheat Sheet for Mastering Mobile Marketing

<!doctype html><html lang="en-us"><head> <meta charset="utf-8"> <title>The Ultimate Cheat Sheet for Mastering Mobile Marketing </title> <link rel="shortcut icon" href="https://www.hubspot.com/hubfs/HubSpot_Logos/HubSpot-Inversed-Favicon.png"> <meta name="description" content="From responsive design to augmented reality, find out how you can use mobile marketing to grow your business."> <link rel="preload" href="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/tools/fonts/LexendDeca-Medium.woff2" as="font" type="font/woff2" crossorigin="anonymous"> <link rel="preload" href="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/tools/fonts/LexendDeca-SemiBold.woff2" as="font" type="font/woff2" crossorigin="anonymous"> <link rel="preload" href="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/tools/fonts/LexendDeca-Light.woff2" as="font" type="font/woff2" crossorigin="anonymous"> <script type="application/ld+json" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="> { "@context": "http://schema.org", "@type": "ItemList", "itemListElement": [ ] } </script> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta property="og:description" content="From responsive design to augmented reality, find out how you can use mobile marketing to grow your business."> <meta property="og:title" content="The Ultimate Cheat Sheet for Mastering Mobile Marketing"> <meta name="twitter:description" content="From responsive design to augmented reality, find out how you can use mobile marketing to grow your business."> <meta name="twitter:title" content="The Ultimate Cheat Sheet for Mastering Mobile Marketing"> <style> a.cta_button{-moz-box-sizing:content-box !important;-webkit-box-sizing:content-box !important;box-sizing:content-box !important;vertical-align:middle}.hs-breadcrumb-menu{list-style-type:none;margin:0px 0px 0px 0px;padding:0px 0px 0px 0px}.hs-breadcrumb-menu-item{float:left;padding:10px 0px 10px 10px}.hs-breadcrumb-menu-divider:before{content:'›';padding-left:10px}.hs-featured-image-link{border:0}.hs-featured-image{float:right;margin:0 0 20px 20px;max-width:50%}@media (max-width: 568px){.hs-featured-image{float:none;margin:0;width:100%;max-width:100%}}.hs-screen-reader-text{clip:rect(1px, 1px, 1px, 1px);height:1px;overflow:hidden;position:absolute !important;width:1px} </style> <link rel="stylesheet" href="//cdn2.hubspot.net/hub/53/hub_generated/template_assets/133330645318/1727870642570/_Web_Team_Assets/Component_Modules/hs-components/v3/css/theme.min.css"> <link rel="stylesheet" href="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/109517657415/1730819309594/_Web_Team_Assets/Blog/templates/partials/blog-navigation/navigation.min.css"> <link rel="stylesheet" href="https://cdn2.hubspot.net/hub/53/hub_generated/module_assets/77591971357/1727898804295/module_77591971357_read-time-bar.min.css"> <link rel="stylesheet" href="//cdn2.hubspot.net/hub/53/hub_generated/template_assets/134552513306/1694520156171/_Web_Team_Assets/Component_Modules/hs-components/v3/css/icons.min.css"> <link class="hs-async-css" rel="preload" href="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/145435623343/1732042951787/_Web_Team_Assets/Website/views/_layouts/partials/assets/core/footer.min.css" as="style"> <noscript><link rel="stylesheet" href="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/145435623343/1732042951787/_Web_Team_Assets/Website/views/_layouts/partials/assets/core/footer.min.css"></noscript> <link class="hs-async-css" rel="preload" href="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/145435696777/1732042954601/_Web_Team_Assets/Website/views/_layouts/partials/assets/core/nav-shared.min.css" as="style"> <noscript><link rel="stylesheet" href="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/145435696777/1732042954601/_Web_Team_Assets/Website/views/_layouts/partials/assets/core/nav-shared.min.css"></noscript> <link rel="stylesheet" href="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/77591971382/1732615469140/_Web_Team_Assets/Blog/templates/pages/post/post.min.css"> <link rel="stylesheet" href="https://cdn2.hubspot.net/hub/53/hub_generated/module_assets/82682696854/1727898647446/module_82682696854_public-facing-updated-date.min.css"> <link rel="stylesheet" href="https://53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/module_assets/137616027437/1731505465068/module_137616027437_breadcrumbs.min.css"> <link rel="stylesheet" href="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/134555215900/1729692156639/_Web_Team_Assets/Component_Modules/hs-components/v3/css/breadcrumbs.min.css"> <link rel="stylesheet" href="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/80992946022/1729692153681/_Web_Team_Assets/Component_Modules/assets/section.min.css"> <link rel="stylesheet" href="https://53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/module_assets/68123102211/1732615458174/module_68123102211_post-header.min.css"> <link class="hs-async-css" rel="preload" href="https://53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/module_assets/69920707401/1732615458887/module_69920707401_social-share-on-page.min.css" as="style"> <noscript><link rel="stylesheet" href="https://53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/module_assets/69920707401/1732615458887/module_69920707401_social-share-on-page.min.css"></noscript> <link rel="stylesheet" href="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/134593595196/1730819310254/_Web_Team_Assets/Blog/macros/social-share/social-share.min.css"> <link rel="stylesheet" href="https://53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/module_assets/69920707403/1731321583422/module_69920707403_suggested-content.min.css"> <link class="hs-async-css" rel="preload" href="https://53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/module_assets/77591239588/1731321583233/module_77591239588_social-share-popover.min.css" as="style"> <noscript><link rel="stylesheet" href="https://53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/module_assets/77591239588/1731321583233/module_77591239588_social-share-popover.min.css"></noscript> <link rel="stylesheet" href="https://53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/module_assets/118908327807/1732615455525/module_118908327807_blog-exit-intent-popup.min.css"> <link class="hs-async-css" rel="preload" href="https://53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/module_assets/70928313387/1732615459355/module_70928313387_sticky-cta.min.css" as="style"> <noscript><link rel="stylesheet" href="https://53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/module_assets/70928313387/1732615459355/module_70928313387_sticky-cta.min.css"></noscript> <link rel="stylesheet" href="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/182661862041/1731321588768/_Web_Team_Assets/Blog/macros/personalization/personalized-sticky-cta.min.css"> <link rel="stylesheet" href="//cdn2.hubspot.net/hub/53/hub_generated/template_assets/134554077016/1727870643137/_Web_Team_Assets/Component_Modules/hs-components/v3/css/core.min.css"> <link rel="stylesheet" href="//cdn2.hubspot.net/hub/53/hub_generated/template_assets/134554077048/1694520158917/_Web_Team_Assets/Component_Modules/hs-components/v3/tokens/css/colors.min.css"> <link rel="stylesheet" href="//cdn2.hubspot.net/hub/53/hub_generated/template_assets/134554077047/1694520160236/_Web_Team_Assets/Component_Modules/hs-components/v3/tokens/css/colorAliases.min.css"> <link rel="stylesheet" href="//cdn2.hubspot.net/hub/53/hub_generated/template_assets/134552513310/1718706744550/_Web_Team_Assets/Component_Modules/hs-components/v3/tokens/css/fontSizes.min.css"> <link rel="stylesheet" href="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/134554077019/1729692162397/_Web_Team_Assets/Component_Modules/hs-components/v3/css/input.min.css"> <link rel="stylesheet" href="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/134548351157/1729692162744/_Web_Team_Assets/Component_Modules/hs-components/v3/css/checkboxInput.min.css"> <link rel="stylesheet" href="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/134555644730/1729692162508/_Web_Team_Assets/Component_Modules/hs-components/v3/css/button.min.css"> <link rel="stylesheet" href="//cdn2.hubspot.net/hub/53/hub_generated/template_assets/134555215908/1694520156101/_Web_Team_Assets/Component_Modules/hs-components/v3/css/loading.min.css"> <link rel="stylesheet" href="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/95516812176/1731321592102/_Web_Team_Assets/Blog/macros/blog-form/blog-form.min.css"> <link rel="preload" as="style" href="https://39666904.fs1.hubspotusercontent-na1.net/hubfs/39666904/raw_assets/media-default-modules/master/406/js_client_assets/assets/TrackPlayAnalytics-Cm48oVxd.css"> <link rel="preload" as="style" href="https://39666904.fs1.hubspotusercontent-na1.net/hubfs/39666904/raw_assets/media-default-modules/master/406/js_client_assets/assets/Tooltip-DkS5dgLo.css">  <meta name="apple-itunes-app" content="app-id=587068814"> <meta name="twitter:app:name:iphone" content="HubSpot"> <meta name="twitter:app:id:iphone" content="534167981"> <meta name="twitter:app:name:ipad" content="Inbound Marketing"> <meta name="twitter:app:id:ipad" content="587068814"> <meta name="p:domain_verify" content="7f4fa0f1fccc171fd4d5af64f062521c"> <meta http-equiv="”content-language”" content="”en-US”"> <meta name="google-site-verification" content="2IEWx1p87YR79mLbeeSi-osUja8cJtEvdo_CvCgzMtc">  <meta name="theme-color" content="#FF7A59"> <meta name="twitter:card" content="summary_large_image">  <script defer src="https://www.hubspot.com/wt-assets/static-files/compliance/index.js" type="text/javascript" data-gtm-id="GTM-T7FPMN" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="></script> <link rel="prefetch" href="https://www.hubspot.com/wt-assets/static-files/compliance/index.js"> <script defer src="https://www.hubspot.com/wt-assets/static-files/personalization/index.js" type="text/javascript" data-gtm-id="GTM-T7FPMN" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="></script>   <script id="hsg-personalization" type="application/json" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="> { "endpointPath": "/_hcms/personalization?contactProperties=jobtitle,lifecycle_stage,industry,lifecyclestage,email,company_size,listMemberships&sig=AYtWPeNmqAL0fQwNVax5rN1R2M57" } </script>    <style> :root,.-light,.-white,.-dark{--cl-anchor-text-decoration: underline;--cl-anchor-color-dark: #5fa3d4;--cl-anchor-hover-color-dark: #88bde3}:root,[data-cl-theme=light],[data-background=white],[data-background=off-white],.-white,.-light{--cl-color-background-01: #ffffff;--cl-color-background-02: #f6f9fc;--cl-color-background-03: #fef4ea;--cl-color-background-footer-01: #2e475d;--cl-color-border-01: #192733;--cl-color-border-02: #7691ad;--cl-color-border-03: #dbe4ed;--cl-color-border-brand-01: #ff5c35;--cl-color-border-highlight-01: #0068b1;--cl-color-container-01: #ffffff;--cl-color-container-02: #f6f9fc;--cl-color-container-03: #eaf0f6;--cl-color-container-inverse-01: #192733;--cl-color-disabled-01: #99afc4;--cl-color-disabled-02: #eaf0f6;--cl-color-disabled-03: #dbe4ed;--cl-color-divider-01: #dbe4ed;--cl-color-error-01: #cf2738;--cl-color-focus-01: #0068b1;--cl-color-hover-01: #eaf0f6;--cl-color-hover-02: #eaf0f6;--cl-color-hover-03: #b6c7d6;--cl-color-hover-brand-01: #e04826;--cl-color-hover-inverse-01: #2e475d;--cl-color-hover-link-01: #005fa3;--cl-color-hover-link-02: #2e475d;--cl-color-hubspot-brand-01: #ff5c35;--cl-color-icon-01: #213343;--cl-color-icon-02: #516f90;--cl-color-icon-on-color-01: #ffffff;--cl-color-link-01: #0068b1;--cl-color-link-02: #213343;--cl-color-pressed-01: #b6c7d6;--cl-color-pressed-02: #b6c7d6;--cl-color-pressed-03: #99afc4;--cl-color-pressed-brand-01: #b3361d;--cl-color-pressed-inverse-01: #3e5974;--cl-color-pressed-link-01: #005896;--cl-color-pressed-link-02: #516f90;--cl-color-success-01: #1f7d3d;--cl-color-text-01: #213343;--cl-color-text-02: #2e475d;--cl-color-text-brand-01: #ff5c35;--cl-color-text-on-color-01: #ffffff;--cl-color-text-placeholder-01: #516f90;--cl-anchor-color: var(--cl-color-link-01, #0068b1);--cl-anchor-hover-color: var(--cl-color-hover-link-01, #005fa3);--cl-anchor-pressed-color: var(--cl-color-pressed-link-01, #005896);--cl-text-color: var(--cl-color-text-01, #213343)}[data-cl-theme=dark],[data-background=dark],.-dark{--cl-color-background-01: #192733;--cl-color-background-02: #213343;--cl-color-background-03: #213343;--cl-color-background-footer-01: #2e475d;--cl-color-border-01: #ffffff;--cl-color-border-02: #7691ad;--cl-color-border-03: #3e5974;--cl-color-border-brand-01: #ff5c35;--cl-color-border-highlight-01: #ffffff;--cl-color-container-01: #192733;--cl-color-container-02: #213343;--cl-color-container-03: #2e475d;--cl-color-container-inverse-01: #ffffff;--cl-color-disabled-01: #607d9c;--cl-color-disabled-02: #2e475d;--cl-color-disabled-03: #3e5974;--cl-color-divider-01: #3e5974;--cl-color-error-01: #f7818c;--cl-color-focus-01: #5fa3d4;--cl-color-hover-01: #2e475d;--cl-color-hover-02: #2e475d;--cl-color-hover-03: #3e5974;--cl-color-hover-brand-01: #e04826;--cl-color-hover-inverse-01: #b6c7d6;--cl-color-hover-link-01: #88bde3;--cl-color-hover-link-02: #b6c7d6;--cl-color-hubspot-brand-01: #ff5c35;--cl-color-icon-01: #ffffff;--cl-color-icon-02: #b6c7d6;--cl-color-icon-on-color-01: #192733;--cl-color-link-01: #5fa3d4;--cl-color-link-02: #ffffff;--cl-color-pressed-01: #3e5974;--cl-color-pressed-02: #3e5974;--cl-color-pressed-03: #516f90;--cl-color-pressed-brand-01: #b3361d;--cl-color-pressed-inverse-01: #99afc4;--cl-color-pressed-link-01: #9ec8e6;--cl-color-pressed-link-02: #99afc4;--cl-color-success-01: #4fb06d;--cl-color-text-01: #ffffff;--cl-color-text-02: #b6c7d6;--cl-color-text-brand-01: #ff5c35;--cl-color-text-on-color-01: #192733;--cl-color-text-placeholder-01: #99afc4;--cl-anchor-color: var(--cl-color-link-01, #5fa3d4);--cl-anchor-hover-color: var(--cl-color-hover-link-01, #88bde3);--cl-anchor-pressed-color: var(--cl-color-pressed-link-01, #9ec8e6);--cl-text-color: var(--cl-color-text-01, #ffffff)}:root,[data-cl-brand=hubspot-2022]{--cl-font-family: "Lexend Deca", sans-serif;--cl-font-family-display: "Queens Medium", serif;--cl-font-size-blockquote: 1.125rem;--cl-font-size-display-01-small: 2.25rem;--cl-font-size-display-01: 3.75rem;--cl-font-size-display-02-small: 2.125rem;--cl-font-size-display-02: 3rem;--cl-font-size-display-03-small: 2rem;--cl-font-size-display-03: 2.5rem;--cl-font-size-h1-small: 2.25rem;--cl-font-size-h1: 3rem;--cl-font-size-h2-small: 1.625rem;--cl-font-size-h2: 2rem;--cl-font-size-h3: 1.5rem;--cl-font-size-h4: 1.375rem;--cl-font-size-h5: 1.125rem;--cl-font-size-h6: 1rem;--cl-font-size-input-label: 0.875rem;--cl-font-size-microcopy: 0.75rem;--cl-font-size-microheading: 0.875rem;--cl-font-size-p-large: 1.125rem;--cl-font-size-p-medium: 1rem;--cl-font-size-p-small: 0.875rem;--cl-font-weight-blockquote: 300;--cl-font-weight-display-01-small: 500;--cl-font-weight-display-01: 500;--cl-font-weight-display-02-small: 500;--cl-font-weight-display-02: 500;--cl-font-weight-display-03-small: 500;--cl-font-weight-display-03: 500;--cl-font-weight-h1-small: 600;--cl-font-weight-h1: 500;--cl-font-weight-h2-small: 600;--cl-font-weight-h2: 600;--cl-font-weight-h3: 500;--cl-font-weight-h4: 500;--cl-font-weight-h5: 600;--cl-font-weight-h6: 500;--cl-font-weight-input-label: 500;--cl-font-weight-microcopy: 500;--cl-font-weight-microheading: 600;--cl-font-weight-p-large: 300;--cl-font-weight-p-medium: 300;--cl-font-weight-p-small: 300;--cl-font-weight-p-link: 500;--cl-line-height-blockquote: 1.78;--cl-line-height-display-01-small: 1.27777778;--cl-line-height-display-01: 1.13333333;--cl-line-height-display-02-small: 1.23529412;--cl-line-height-display-02: 1.20833333;--cl-line-height-display-03-small: 1.25;--cl-line-height-display-03: 1.2;--cl-line-height-h1-small: 1.27777778;--cl-line-height-h1: 1.25;--cl-line-height-h2-small: 1.375;--cl-line-height-h2: 1.375;--cl-line-height-h3: 1.41666667;--cl-line-height-h4: 1.45454545;--cl-line-height-h5: 1.55555556;--cl-line-height-h6: 1.75;--cl-line-height-input-label: 1.57142857;--cl-line-height-microcopy: 1.66666667;--cl-line-height-microheading: 1.57142857;--cl-line-height-p-large: 1.77777778;--cl-line-height-p-medium: 1.75;--cl-line-height-p-small: 1.57142857} </style>   <meta property="fb:pages" content="6039999393">  <meta property="og:image" content="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/mobile-marketing.jpg"> <meta property="og:image:width" content="598"> <meta property="og:image:height" content="398"> <meta property="og:image:alt" content="mobile-marketing"> <meta name="twitter:image" content="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/mobile-marketing.jpg"> <meta name="twitter:image:alt" content="mobile-marketing"> <meta property="og:url" content="https://blog.hubspot.com/blog/tabid/6307/bid/28776/the-ultimate-cheat-sheet-for-mastering-mobile-marketing.aspx"> <meta name="twitter:card" content="summary_large_image"> <link rel="canonical" href="https://blog.hubspot.com/blog/tabid/6307/bid/28776/the-ultimate-cheat-sheet-for-mastering-mobile-marketing.aspx">  <meta property="og:type" content="article"> <link rel="alternate" type="application/rss+xml" href="https://blog.hubspot.com/marketing/rss.xml"> <meta name="twitter:domain" content="blog.hubspot.com"> <meta name="twitter:site" content="@HubSpot"> <meta http-equiv="content-language" content="en-us"> <script type="application/ld+json" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="> { "@context": "https://schema.org", "@id": "https://blog.hubspot.com/blog/tabid/6307/bid/28776/the-ultimate-cheat-sheet-for-mastering-mobile-marketing.aspx#article", "@type": "NewsArticle", "headline": "The Ultimate Cheat Sheet for Mastering Mobile Marketing", "image": [ "https://cdn2.hubspot.net/hubfs/53/mobile-marketing.jpg" ], "datePublished": "2019-03-07T02:44:00+0000", "dateModified": "2022-05-18T22:35:16+0000", "author": {"@type":"Person","name":"Corey Wainwright","url":"https://blog.hubspot.com/marketing/author/corey-wainwright"}, "speakable":{"@type":"SpeakableSpecification","xPath":["//title","/html/head/meta[@name='description']/@content"]}, "publisher":{"@type":"Organization","name":"HubSpot","url":"https://www.hubspot.com","logo":{"@type":"ImageObject","url":"https://fs.hubspotusercontent00.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Logos/HubSpot%20Logo%20112X112.svg","width":112,"height":112},"sameAs":["https://www.facebook.com/hubspot","https://twitter.com/hubspot"]} } </script> <link rel="preload" as="image" href="//cdn2.hubspot.net/hub/53/hubfs/00-Blog-Related_Images/corey-eridon-headshot.jpg?width=96&height=96&name=corey-eridon-headshot.jpg"> <link rel="preload" as="image" href="https://www.hubspot.com/hubfs/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Logos/HubSpot%20Logo.svg"> <link rel="preload" as="image" href="https://www.hubspot.com/hubfs/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Icons/Sprocket.svg"> <meta name="generator" content="HubSpot"></head> <body class="blog "> <div class="body-container-wrapper hs-content-id-24319690 hs-blog-post hs-content-path-blog-tabid-6307-bid-28776-the-ultimate-cheat-sheet hs-content-name-the-ultimate-cheat-sheet-for-mastering-mobile-mark hs-blog-name-marketing hs-blog-id-58774"> <header class="blog-header"> <nav id="blog-nav" class="blog-nav"> <div class="blog-nav-secondary-menu" aria-label="Utility Navigation"> <a href="#blog-main-content" class="blog-nav-skip-link cl-button -tertiary -small ga_nav_link" data-ga_nav_type="header-nav" data-ga_nav_tree_text="Skip to content"> Skip to content </a> <div class="blog-nav-secondary-menu-container cl-page-width"> <ul class="blog-nav-secondary-menu-list"> <li class="blog-nav-secondary-menu-list-item"> <button class="blog-nav-language-selector -hoverable" aria-expanded="false" aria-controls="language-dropdown-submenu"> <svg class="cl-icon -globe" aria-hidden="true"> <use href="#cl-icon-languages"></use> </svg> <span>English</span> <span class="visually-hidden">: Select a language</span> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down"></use> </svg> </button> <ul id="language-dropdown-submenu" class="blog-nav-secondary-menu-dropdown cl-dropdown-menu -light -card-caret -border -top-right"> <li class="cl-dropdown-menu-item"> <a class="blog-nav-secondary-menu-dropdown-link cl-dropdown-menu-link ga_nav_link disabled" aria-disabled="true" lang="ja" data-ga_nav_type="header_nav" data-ga_nav_tree_text="日本語"> 日本語 </a> </li> <li class="cl-dropdown-menu-item"> <a class="blog-nav-secondary-menu-dropdown-link cl-dropdown-menu-link ga_nav_link disabled" aria-disabled="true" lang="de" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Deutsch"> Deutsch </a> </li> <li class="cl-dropdown-menu-item"> <a class="blog-nav-secondary-menu-dropdown-link cl-dropdown-menu-link ga_nav_link disabled" aria-disabled="true" lang="en" data-ga_nav_type="header_nav" data-ga_nav_tree_text="English"> English </a> </li> <li class="cl-dropdown-menu-item"> <a class="blog-nav-secondary-menu-dropdown-link cl-dropdown-menu-link ga_nav_link disabled" aria-disabled="true" lang="es" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Español"> Español </a> </li> <li class="cl-dropdown-menu-item"> <a class="blog-nav-secondary-menu-dropdown-link cl-dropdown-menu-link ga_nav_link disabled" aria-disabled="true" lang="pt" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Português"> Português </a> </li> <li class="cl-dropdown-menu-item"> <a class="blog-nav-secondary-menu-dropdown-link cl-dropdown-menu-link ga_nav_link disabled" aria-disabled="true" lang="fr" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Français"> Français </a> </li> </ul> </li> <li class="blog-nav-secondary-menu-list-item"> <button type="button" class="a11y-contrast-toggle -small -icon-left -light blog-nav-contrast-toggle" data-cy="blog-high-contrast-toggle"> High Contrast </button> </li> </ul> <ul class="blog-nav-secondary-menu-list"> <li class="blog-nav-secondary-menu-list-item"> <a class="blog-nav-login cl-navLink -medium -light ga_nav_link" data-logged-in-text="Go to my account" data-logged-in-href="//app.hubspot.com/home" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Log in" href="//app.hubspot.com/home"> Log in </a> </li> <li class="blog-nav-secondary-menu-list-item"> <a class="blog-nav-sign-up-cta cl-button -primary ga_nav_link" href="https://www.hubspot.com/products/get-started" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Start free or get a demo"> Start free or get a demo </a> </li> </ul> </div> </div> <div data-fixed-element="placeholder"> <div data-fixed-element="target"> <div class="blog-nav-primary " aria-label="HubSpot Blog Navigation"> <div class="blog-nav-primary-content cl-page-width"> <div class="blog-nav-logo-container"> <a href="/" aria-label="HubSpot Blog" class="blog-nav-logo ga_nav_link" data-ga_nav_type="" data-ga_nav_tree_text="HubSpot Logo"> <img class="-desktop" src="https://www.hubspot.com/hubfs/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Logos/HubSpot%20Logo.svg" alt="" width="85" height="30"> <img class="-mobile" src="https://www.hubspot.com/hubfs/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Icons/Sprocket.svg" alt="" width="30" height="32"> </a> <button id="blog-nav-menu-back-button" class="blog-nav-menu-back"> <svg class="cl-icon -left-arrow" aria-hidden="true"> <use href="#cl-icon-left" /> </svg> <span>Menu</span> </button> </div> <div class="blog-nav-inline-site-search"> <form class="blog-nav-inline-site-search-form" data-nav-search-form> <div class="blog-nav-inline-site-search-form-field"> <label class="visually-hidden" for="blog-nav-inline-site-search"> Search... </label> <input id="blog-nav-inline-site-search" type="text" name="search-term" placeholder="Search..."> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-search" /> </svg> </div> </form> </div> <button class="blog-nav-menu-trigger blog-nav-burger-menu" aria-controls="blog-nav-primary-menu" aria-expanded="false"> <div class="blog-nav-burger-menu-content"> <span class="visually-hidden">Menu</span> <span class="blog-nav-burger-menu-bars"></span> </div> </button> <div id="blog-nav-primary-menu" class="blog-nav-menu blog-nav-primary-menu"> <div class="blog-nav-menu-content"> <div class="blog-nav-primary-menu-section"> <ul class="blog-nav-menu-list blog-nav-primary-menu-list"> <li class="blog-nav-primary-menu-item"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="blogs-mega-menu-submenu" aria-expanded="false"> <h6>Blogs</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="blogs-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Blogs</h3> <p>Trusted by business builders worldwide, the HubSpot Blogs are your number-one source for education and inspiration.</p> </div> <div class="blog-nav-media-dropdown-container"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://blog.hubspot.com/marketing" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Blogs > Marketing" data-navigation-params="blognavcard-marketing"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Nav/Optimized/BlogMarketing_64x64.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Marketing </h4> <p class="blog-nav-card-description -small">Resources and ideas to put modern marketers ahead of the curve</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://blog.hubspot.com/sales" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Blogs > Sales" data-navigation-params="blognavcard-sales"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Nav/Optimized/BlogSales_64x64.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Sales </h4> <p class="blog-nav-card-description -small">Strategies to help you elevate your sales efforts</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://blog.hubspot.com/service" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Blogs > Service" data-navigation-params="blognavcard-service"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Nav/Optimized/BlogService_64x64.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Service </h4> <p class="blog-nav-card-description -small">Everything you need to deliver top-notch customer service</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://blog.hubspot.com/website" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Blogs > Website" data-navigation-params="blognavcard-website"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Nav/Optimized/BlogWebsite_64x64.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Website </h4> <p class="blog-nav-card-description -small">Tutorials and how-tos to help you build better websites</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://blog.hubspot.com/ai" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Blogs > Next in AI"> <div class="blog-nav-card-thumbnail"> <img src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/blog-categories/ai-micro-64x64.jpg" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Next in AI </h4> <p class="blog-nav-card-description -small">Your essential daily read on all things AI and business.</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> <a href="https://blog.hubspot.com/" class="blog-nav-media-dropdown-cta cl-button -primary ga_nav_link" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Blogs > See all blogs"> See all blogs </a> </div> <ul class="blog-nav-media-dropdown-text-links-block"> <li class="blog-nav-media-dropdown-links-header">Explore by topic</li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://blog.hubspot.com/topic-learning-path/instagram-marketing">Instagram Marketing</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://blog.hubspot.com/topic-learning-path/instagram-marketing"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Instagram Marketing </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://blog.hubspot.com/topic-learning-path/customer-retention">Customer Retention</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://blog.hubspot.com/topic-learning-path/customer-retention"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Customer Retention </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://blog.hubspot.com/topic-learning-path/email-marketing">Email Marketing</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://blog.hubspot.com/topic-learning-path/email-marketing"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Email Marketing </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://blog.hubspot.com/topic-learning-path/seo">SEO</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://blog.hubspot.com/topic-learning-path/seo"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> SEO </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://blog.hubspot.com/topic-learning-path/sales-prospecting">Sales Prospecting</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://blog.hubspot.com/topic-learning-path/sales-prospecting"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Sales Prospecting </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="newsletters-mega-menu-submenu" aria-expanded="false"> <h6>Newsletters</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="newsletters-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Newsletters</h3> <p>All of HubSpot's handcrafted email newsletters, tucked in one place.</p> </div> <div class="blog-nav-media-dropdown-container"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://thehustle.co/join/?utm_medium=referral&utm_source=blognavcard-newsletters-hustle" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Newsletters > The Hustle"> <div class="blog-nav-card-thumbnail"> <img src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> The Hustle <svg class="cl-icon -external-link" width="14" height="14" aria-hidden="true" aria-label="Link opens in a new window"> <use href="#cl-icon-external-link" /> </svg> </h4> <p class="blog-nav-card-description -small">Irreverent and insightful takes on business and tech, delivered to your inbox.</p> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://blog.hubspot.com/masters-in-marketing-subscribe" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Newsletters > Masters In Marketing"> <div class="blog-nav-card-thumbnail"> <img src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/MM_nav_thumbnail.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Masters In Marketing </h4> <p class="blog-nav-card-description -small">Exclusive interviews with industry leaders, and curated resources, to help you become a better marketer.</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://blog.hubspot.com/the-pipeline-subscribe" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Newsletters > The Pipeline"> <div class="blog-nav-card-thumbnail"> <img src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/Blog%20Creative/Nav/pipeline-logo.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> The Pipeline </h4> <p class="blog-nav-card-description -small">Tips, tactics, and strategies from experienced sales reps to help you make President's Club.</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> <ul class="blog-nav-media-dropdown-text-links-block"> </ul> </div> <div class="blog-nav-media-dropdown-cta-container"> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="videos-mega-menu-submenu" aria-expanded="false"> <h6>Videos</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="videos-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Videos</h3> <p>Browse our collection of educational shows and videos on YouTube.</p> </div> <div class="blog-nav-media-dropdown-container"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.youtube.com/@TheHustleChannel" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Videos > The Hustle"> <div class="blog-nav-card-thumbnail"> <img src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> The Hustle <svg class="cl-icon -external-link" width="14" height="14" aria-hidden="true" aria-label="Link opens in a new window"> <use href="#cl-icon-external-link" /> </svg> </h4> <p class="blog-nav-card-description -small">Our unrivaled storytelling, in video format. Subscribe for little revelations across business and tech</p> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.youtube.com/@HubSpotMarketing" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Videos > Marketing with HubSpot"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Nav/Optimized/HubSpotLogo_64x64.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Marketing with HubSpot <svg class="cl-icon -external-link" width="14" height="14" aria-hidden="true" aria-label="Link opens in a new window"> <use href="#cl-icon-external-link" /> </svg> </h4> <p class="blog-nav-card-description -small">Learn marketing strategies and skills straight from the HubSpot experts</p> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.youtube.com/@MyFirstMillionPod" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Videos > My First Million "> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/MFM_Podcast_Art_Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> My First Million <svg class="cl-icon -external-link" width="14" height="14" aria-hidden="true" aria-label="Link opens in a new window"> <use href="#cl-icon-external-link" /> </svg> </h4> <p class="blog-nav-card-description -small">When it comes to brainstorming business ideas, Sam and Shaan are legends of the game</p> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.youtube.com/@MATGpod" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Videos > Marketing Against the Grain"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/MAT%20-%20Show%20Tile%20Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Marketing Against the Grain <svg class="cl-icon -external-link" width="14" height="14" aria-hidden="true" aria-label="Link opens in a new window"> <use href="#cl-icon-external-link" /> </svg> </h4> <p class="blog-nav-card-description -small">Watch two cerebral CMOs tackle strategy, tactics, and trends</p> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.youtube.com/channel/UCaAx1xeTgF3rs4rBPDq6-Kw" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Videos > HubSpot"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Nav/Optimized/HubSpotLogo_64x64.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> HubSpot <svg class="cl-icon -external-link" width="14" height="14" aria-hidden="true" aria-label="Link opens in a new window"> <use href="#cl-icon-external-link" /> </svg> </h4> <p class="blog-nav-card-description -small">Everything you need to know about building your business on HubSpot</p> </div> </a> </li> </ul> </div> <ul class="blog-nav-media-dropdown-text-links-block"> </ul> </div> <div class="blog-nav-media-dropdown-cta-container"> <a href="https://blog.hubspot.com/videos" class="blog-nav-media-dropdown-cta cl-button -primary ga_nav_link " data-ga_nav_type="header_nav" data-ga_nav_tree_text="Videos > See all videos"> See all videos </a> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="podcasts-mega-menu-submenu" aria-expanded="false"> <h6>Podcasts</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="podcasts-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Podcasts</h3> <p>HubSpot Podcast Network is the destination for business professionals who seek the best education on how to grow a business.</p> </div> <div class="blog-nav-media-dropdown-container"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/3iN6uLVq" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > My First Million" data-navigation-params="blognavcard-podcasts-myfirstmillion"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/MFM_Podcast_Art_Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> My First Million </h4> <p class="blog-nav-card-description -small">Each week, hosts Sam Parr and Shaan Puri explore new business ideas based on trends and opportunities in the market</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/RzH0FxKT" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > Goal Digger " data-navigation-params="blognavcard-podcasts-goaldigger"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/Goal_Digger_Podcast_Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Goal Digger </h4> <p class="blog-nav-card-description -small">Redefining what success means and how you can find more joy, ease, and peace in the pursuit of your goals</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/D_hLI7EZ" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > The Hustle Daily Show" data-navigation-params="blognavcard-podcasts-theshustledaily"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/DailyShow_Art_Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> The Hustle Daily Show </h4> <p class="blog-nav-card-description -small">A daily dose of irreverent, offbeat, and informative takes on business and tech news</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/K4VKqLWV" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > Another Bite" data-navigation-params="blognavcard-podcasts-onlinemarketingmadeeasy"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/Another%20Bite%20cover%20artwork_Small.jpg" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Another Bite </h4> <p class="blog-nav-card-description -small">Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/5BUTJJYi" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > Business Made Simple" data-navigation-params="blognavcard-podcasts-businessmadesimple"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/Business_Made_Simple_Art_Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Business Made Simple </h4> <p class="blog-nav-card-description -small">Build your business for far and fast success </p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://link.chtbl.com/5Mfokbsx" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > Marketing Against the Grain" data-navigation-params="blognavcard-podcasts-beingboss"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/MAT%20-%20Show%20Tile%20Small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Marketing Against the Grain </h4> <p class="blog-nav-card-description -small">HubSpot CMO Kipp Bodnar and Zapier CMO Kieran Flanagan share what's happening now in marketing and what's ahead</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> <ul class="blog-nav-media-dropdown-text-links-block"> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/tbteICG8" target="_blank">Online Marketing Made Easy</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/tbteICG8" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Online Marketing Made Easy </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/kLhOjV53" target="_blank">The Product Boss</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/kLhOjV53" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> The Product Boss </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/LJaBwFPi" target="_blank">Nudge</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/LJaBwFPi" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Nudge </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/t2kxrrUM" target="_blank">Side Hustle Pro</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/t2kxrrUM" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Side Hustle Pro </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://link.chtbl.com/RYM8mDQs" target="_blank">Outbound Squad</a> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card" href="https://link.chtbl.com/RYM8mDQs" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Outbound Squad </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> <div class="blog-nav-media-dropdown-cta-container"> <a href="https://blog.hubspot.com/podcasts" class="blog-nav-media-dropdown-cta cl-button -primary ga_nav_link " data-ga_nav_type="header_nav" data-ga_nav_tree_text="Podcasts > See all podcasts"> See all podcasts </a> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="resources-mega-menu-submenu" aria-expanded="false"> <h6>Resources</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="resources-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown"> <div class="blog-nav-media-dropdown-content cl-page-width"> <div class="blog-nav-menu-header blog-nav-media-dropdown-header"> <h3>Resources</h3> <p>Expand your knowledge and take control of your career with our in-depth guides, lessons, and tools.</p> </div> <div class="blog-nav-media-dropdown-container"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://academy.hubspot.com" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Academy" data-navigation-params="blognavcard-resources-freecoursesandcertifications"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_academy_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Academy </h4> <p class="blog-nav-card-description -small">Learn and get certified in the latest business trends from leading experts</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.com/resources/template" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Templates"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_templates_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Templates </h4> <p class="blog-nav-card-description -small">Interactive documents and spreadsheets to customize for your business's needs</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.com/resources/ebook" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Ebooks"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_ebooks_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Ebooks </h4> <p class="blog-nav-card-description -small">In-depth guides on dozens of topics pertaining to the marketing, sales, and customer service industries</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.com/resources/kit" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Kits"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_kits_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Kits </h4> <p class="blog-nav-card-description -small">Multi-use content bundled into one download to inform and empower you and your team</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-media-dropdown-card ga_nav_link" href="https://www.hubspot.com/free-business-tools" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Resources > Tools"> <div class="blog-nav-card-thumbnail"> <img src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/resources_tools_small.png" alt="" loading="lazy"> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Tools </h4> <p class="blog-nav-card-description -small">Customized assets for better branding, strategy, and insights</p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> <ul class="blog-nav-media-dropdown-text-links-block"> </ul> </div> <div class="blog-nav-media-dropdown-cta-container"> </div> </div> </div> </div> </div> </li> <li class="blog-nav-primary-menu-item -site-search"> <button class="blog-nav-site-search-trigger" aria-expanded="false" data-cl-modal="blog-search-modal"> <span class="visually-hidden">Search...</span> <svg class="cl-icon -search" aria-hidden="true"> <use href="#cl-icon-search"></use> </svg> </button> </li> <li class="blog-nav-primary-menu-item -hubspot-products"> <button class="blog-nav-menu-trigger blog-nav-media-dropdown-trigger" aria-controls="hubspot-products-mega-menu-submenu" aria-expanded="false"> <h6>HubSpot Products</h6> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="hubspot-products-mega-menu-submenu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-hubspot-products-dropdown cl-page-width"> <div class="blog-nav-menu-header blog-nav-hubspot-products-dropdown-header"> <h3>The HubSpot Customer Platform</h3> <p>All of HubSpot's marketing, sales, customer service, CMS, operations, and commerce software on one platform. <a class="hsg-nav__subheader-highlight" href="https://www.hubspot.com/pricing/marketing/enterprise?products=marketing-hub-professional_1&term=annual" target="_blank" rel="noopener noreferrer">See pricing</a></p> </div> <div class="blog-nav-hubspot-products-dropdown-links"> <ul class="blog-nav-menu-list blog-nav-hubspot-product-cards-list"> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-info-card ga_nav_link" href="//www.hubspot.com/products/crm" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot Products > Free HubSpot CRM"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Free HubSpot CRM </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-info-card ga_nav_link" href="//www.hubspot.com/products/get-started" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot Products > Overview of all products"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Overview of all products </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-product-card ga_nav_link" href="//www.hubspot.com/products/marketing" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot Products > Marketing Hub"> <div class="blog-nav-card-svg" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="24px" height="24px" viewbox="0 0 24 24" version="1.1"> <defs> <lineargradient id="marketing-linear0" gradientunits="userSpaceOnUse" x1="280" y1="640" x2="1200" y2="640" gradienttransform="matrix(0.0125,0,0,0.0125,0,0)"> <stop offset="0.27" style="stop-color:rgb(100%,50.980392%,30.588235%);stop-opacity:1;" /> <stop offset="0.74" style="stop-color:rgb(100%,65.490196%,40%);stop-opacity:1;" /> </lineargradient> <lineargradient id="marketing-linear1" gradientunits="userSpaceOnUse" x1="481.9" y1="607.34" x2="1438.1" y2="1312.66" gradienttransform="matrix(0.0125,0,0,0.0125,0,0)"> <stop offset="0.18" style="stop-color:rgb(100%,50.980392%,30.588235%);stop-opacity:1;" /> <stop offset="0.82" style="stop-color:rgb(100%,36.078431%,20.784314%);stop-opacity:1;" /> </lineargradient> </defs> <g id="marketing-surface1"> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 12 9 C 10.34375 9 9 10.34375 9 12 L 9 20 C 9 21.3125 9.855469 22.476562 11.109375 22.867188 C 12.363281 23.253906 13.726562 22.78125 14.472656 21.699219 L 19.972656 13.699219 C 20.601562 12.785156 20.675781 11.59375 20.15625 10.609375 C 19.640625 9.621094 18.621094 9.003906 17.507812 9 Z M 12 9 " /> <path style=" stroke:none;fill-rule:nonzero;fill:url(#marketing-linear0);" d="M 12 15 C 13.65625 15 15 13.65625 15 12 L 15 4 C 15 2.6875 14.144531 1.523438 12.890625 1.132812 C 11.636719 0.746094 10.273438 1.21875 9.527344 2.300781 L 4.027344 10.300781 C 3.394531 11.21875 3.324219 12.410156 3.84375 13.398438 C 4.363281 14.382812 5.386719 15 6.5 15 Z M 12 15 " /> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 15 4 C 15 5.65625 13.65625 7 12 7 C 10.34375 7 9 5.65625 9 4 C 9 2.34375 10.34375 1 12 1 C 13.65625 1 15 2.34375 15 4 Z M 15 4 " /> <path style=" stroke:none;fill-rule:nonzero;fill:url(#marketing-linear1);" d="M 17.5 15 L 6.5 15 C 4.84375 15 3.5 13.65625 3.5 12 C 3.5 10.34375 4.84375 9 6.5 9 L 17.5 9 C 19.15625 9 20.5 10.34375 20.5 12 C 20.5 13.65625 19.15625 15 17.5 15 Z M 17.5 15 " /> </g> </svg> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Marketing Hub </h4> <p class="blog-nav-card-description -small">Marketing automation software. <span class="hsg-nav__subheader-highlight">Free and premium plans</span></p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-product-card ga_nav_link" href="//www.hubspot.com/products/sales" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot Products > Sales Hub"> <div class="blog-nav-card-svg" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="24px" height="24px" viewbox="0 0 24 24" version="1.1"> <defs> <lineargradient id="sales-linear0" gradientunits="userSpaceOnUse" x1="344.47" y1="825.51" x2="1334.74" y2="1555.96" gradienttransform="matrix(0.0125,0,0,0.0125,0,0)"> <stop offset="0.18" style="stop-color:rgb(100%,50.980392%,30.588235%);stop-opacity:1;" /> <stop offset="0.82" style="stop-color:rgb(100%,36.078431%,20.784314%);stop-opacity:1;" /> </lineargradient> <lineargradient id="sales-linear1" gradientunits="userSpaceOnUse" x1="104.27" y1="817.7" x2="1860.91" y2="817.7" gradienttransform="matrix(0.0125,0,0,0.0125,0,0)"> <stop offset="0.27" style="stop-color:rgb(100%,50.980392%,30.588235%);stop-opacity:1;" /> <stop offset="0.74" style="stop-color:rgb(100%,65.490196%,40%);stop-opacity:1;" /> </lineargradient> </defs> <g id="sales-surface1"> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 19.75 18.609375 L 14.871094 3.59375 C 14.5 2.363281 13.355469 1.464844 12 1.464844 C 10.644531 1.464844 9.5 2.363281 9.128906 3.59375 L 4.25 18.609375 C 3.847656 19.84375 4.289062 21.199219 5.339844 21.960938 C 6.390625 22.726562 7.816406 22.726562 8.867188 21.960938 L 12 19.6875 L 15.132812 21.960938 L 15.136719 21.964844 C 16.1875 22.726562 17.609375 22.726562 18.660156 21.960938 C 19.710938 21.199219 20.152344 19.84375 19.75 18.609375 Z M 19.75 18.609375 " /> <path style=" stroke:none;fill-rule:nonzero;fill:url(#sales-linear0);" d="M 16.898438 22.535156 C 16.261719 22.535156 15.644531 22.335938 15.132812 21.960938 L 2.3125 12.648438 C 0.972656 11.675781 0.675781 9.796875 1.648438 8.457031 C 2.625 7.117188 4.5 6.820312 5.839844 7.792969 L 18.660156 17.109375 C 19.710938 17.871094 20.152344 19.226562 19.75 20.460938 C 19.347656 21.699219 18.195312 22.535156 16.898438 22.535156 Z M 16.898438 22.535156 " /> <path style=" stroke:none;fill-rule:nonzero;fill:url(#sales-linear1);" d="M 20.5 13.222656 L 4.078125 13.222656 C 2.421875 13.222656 1.078125 11.878906 1.078125 10.222656 C 1.078125 8.5625 2.421875 7.222656 4.078125 7.222656 L 20.5 7.222656 C 22.15625 7.222656 23.5 8.5625 23.5 10.222656 C 23.5 11.878906 22.15625 13.222656 20.5 13.222656 Z M 20.5 13.222656 " /> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 23.5 10.222656 C 23.5 11.878906 22.15625 13.222656 20.5 13.222656 C 18.84375 13.222656 17.5 11.878906 17.5 10.222656 C 17.5 8.5625 18.84375 7.222656 20.5 7.222656 C 22.15625 7.222656 23.5 8.5625 23.5 10.222656 Z M 23.5 10.222656 " /> </g> </svg> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Sales Hub </h4> <p class="blog-nav-card-description -small">Sales CRM software. <span class="hsg-nav__subheader-highlight">Free and premium plans</span></p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-product-card ga_nav_link" href="//www.hubspot.com/products/service" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot Products > Service Hub"> <div class="blog-nav-card-svg" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="24px" height="24px" viewbox="0 0 24 24" version="1.1"> <defs> <lineargradient id="service-linear0" gradientunits="userSpaceOnUse" x1="684.58" y1="1448.12" x2="1469" y2="663.7" gradienttransform="matrix(0.0125,0,0,0.0125,0,0)"> <stop offset="0.18" style="stop-color:rgb(100%,36.078431%,20.784314%);stop-opacity:1;" /> <stop offset="0.28" style="stop-color:rgb(100%,39.607843%,23.137255%);stop-opacity:1;" /> <stop offset="0.44" style="stop-color:rgb(100%,49.019608%,29.411765%);stop-opacity:1;" /> <stop offset="0.64" style="stop-color:rgb(100%,64.705882%,39.215686%);stop-opacity:1;" /> <stop offset="0.65" style="stop-color:rgb(100%,65.490196%,40%);stop-opacity:1;" /> </lineargradient> </defs> <g id="service-surface1"> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 2.25 11.75 C 1.023438 10.527344 0.546875 8.746094 0.992188 7.074219 C 1.4375 5.402344 2.746094 4.097656 4.414062 3.652344 C 6.085938 3.203125 7.871094 3.683594 9.089844 4.910156 L 18.839844 14.660156 L 13.71875 19.78125 C 12.769531 20.730469 11.230469 20.730469 10.28125 19.78125 Z M 2.25 11.75 " /> <path style=" stroke:none;fill-rule:nonzero;fill:url(#service-linear0);" d="M 5.160156 14.660156 L 14.910156 4.910156 C 16.128906 3.683594 17.914062 3.203125 19.585938 3.652344 C 21.253906 4.097656 22.5625 5.402344 23.007812 7.074219 C 23.453125 8.746094 22.976562 10.527344 21.75 11.75 L 13.71875 19.78125 C 12.769531 20.730469 11.230469 20.730469 10.28125 19.78125 Z M 5.160156 14.660156 " /> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 23.167969 8.328125 C 23.167969 11 21 13.167969 18.328125 13.167969 C 15.65625 13.167969 13.492188 11 13.492188 8.328125 C 13.492188 5.65625 15.65625 3.492188 18.328125 3.492188 C 21 3.492188 23.167969 5.65625 23.167969 8.328125 Z M 23.167969 8.328125 " /> </g> </svg> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Service Hub </h4> <p class="blog-nav-card-description -small">Customer service software. <span class="hsg-nav__subheader-highlight">Free and premium plans</span></p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-product-card ga_nav_link" href="//www.hubspot.com/products/content" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot Products > Content Hub"> <div class="blog-nav-card-svg" aria-hidden="true"> <svg width="24" height="24" viewbox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M7.00055 22.4011L20.2042 14.7714C21.7325 13.8883 22.2561 11.9324 21.3738 10.4027C20.4914 8.8731 18.5371 8.34901 17.0088 9.23215L3.80519 16.8618C2.27687 17.7449 1.75323 19.7008 2.6356 21.2305C3.51798 22.7601 5.47223 23.2842 7.00055 22.4011Z" fill="#FF5C35" /> <path d="M8.60181 19.6297L8.60181 4.37046C8.60181 2.6042 7.17119 1.17236 5.40644 1.17236C3.6417 1.17236 2.21108 2.6042 2.21108 4.37046L2.21108 19.6297C2.21108 21.396 3.6417 22.8278 5.40644 22.8278C7.17119 22.8278 8.60181 21.396 8.60181 19.6297Z" fill="url(#paint0_linear_18_51)" /> <path d="M20.2038 9.22869L7.00018 1.59905C5.47186 0.715919 3.5176 1.24001 2.63523 2.76963C1.75285 4.29926 2.2765 6.25519 3.80481 7.13832L17.0084 14.768C18.5368 15.6511 20.491 15.127 21.3734 13.5974C22.2558 12.0677 21.7321 10.1118 20.2038 9.22869Z" fill="url(#paint1_linear_18_51)" /> <path d="M18.6101 15.2148C20.379 15.2148 21.813 13.7796 21.813 12.0092C21.813 10.2387 20.379 8.80347 18.6101 8.80347C16.8411 8.80347 15.4071 10.2387 15.4071 12.0092C15.4071 13.7796 16.8411 15.2148 18.6101 15.2148Z" fill="#FF5C35" /> <defs> <lineargradient id="paint0_linear_18_51" x1="8.67259" y1="2.08068" x2="2.12767" y2="21.9162" gradientunits="userSpaceOnUse"> <stop offset="0.18" stop-color="#FF824E" /> <stop offset="0.42" stop-color="#FF7747" /> <stop offset="0.82" stop-color="#FF5C35" /> </lineargradient> <lineargradient id="paint1_linear_18_51" x1="9.2377" y1="-0.252881" x2="14.78" y2="16.6178" gradientunits="userSpaceOnUse"> <stop offset="0.27" stop-color="#FF824E" /> <stop offset="0.74" stop-color="#FFA766" /> </lineargradient> </defs> </svg> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Content Hub </h4> <p class="blog-nav-card-description -small">Content marketing software. <span class="hsg-nav__subheader-highlight">Free and premium plans</span></p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-product-card ga_nav_link" href="//www.hubspot.com/products/operations" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot Products > Operations Hub"> <div class="blog-nav-card-svg" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="24px" height="24px" viewbox="0 0 24 24" version="1.1"> <defs> <lineargradient id="operations-linear0" gradientunits="userSpaceOnUse" x1="811.74" y1="137.44" x2="1704.76" y2="936.69" gradienttransform="matrix(0.0125,0,0,0.0125,0,0)"> <stop offset="0.19" style="stop-color:rgb(100%,36.078431%,20.784314%);stop-opacity:1;" /> <stop offset="0.61" style="stop-color:rgb(100%,65.490196%,40%);stop-opacity:1;" /> </lineargradient> <lineargradient id="operations-linear1" gradientunits="userSpaceOnUse" x1="1165.5" y1="1710.61" x2="258.72" y2="1097.05" gradienttransform="matrix(0.0125,0,0,0.0125,0,0)"> <stop offset="0.16" style="stop-color:rgb(100%,36.078431%,20.784314%);stop-opacity:1;" /> <stop offset="0.95" style="stop-color:rgb(100%,65.490196%,40%);stop-opacity:1;" /> </lineargradient> <lineargradient id="operations-linear2" gradientunits="userSpaceOnUse" x1="5451.57" y1="14216.84" x2="6344.59" y2="15016.1" gradienttransform="matrix(-0.0125,0.000000000000000002,-0.000000000000000002,-0.0125,82,200)"> <stop offset="0.11" style="stop-color:rgb(100%,36.078431%,20.784314%);stop-opacity:1;" /> <stop offset="0.88" style="stop-color:rgb(100%,65.490196%,40%);stop-opacity:1;" /> </lineargradient> </defs> <g id="operations-surface1"> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 5.070312 19 C 3.925781 19 2.878906 18.347656 2.375 17.316406 C 1.875 16.289062 2 15.0625 2.703125 14.160156 C 3.234375 13.476562 3.503906 12.75 3.503906 12 C 3.503906 11.25 3.234375 10.523438 2.703125 9.839844 C 1.695312 8.535156 1.933594 6.65625 3.238281 5.640625 C 4.542969 4.625 6.421875 4.855469 7.441406 6.160156 C 8.789062 7.894531 9.503906 9.914062 9.503906 12 C 9.503906 14.085938 8.789062 16.105469 7.441406 17.839844 C 6.871094 18.574219 5.996094 19 5.070312 19 Z M 5.070312 19 " /> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 18.929688 19 C 18.003906 19 17.128906 18.574219 16.558594 17.839844 C 15.210938 16.105469 14.496094 14.085938 14.496094 12 C 14.496094 9.914062 15.210938 7.894531 16.558594 6.160156 C 17.214844 5.308594 18.277344 4.875 19.34375 5.019531 C 20.40625 5.164062 21.3125 5.871094 21.714844 6.863281 C 22.117188 7.859375 21.957031 8.996094 21.296875 9.839844 C 20.765625 10.523438 20.496094 11.25 20.496094 12 C 20.496094 12.75 20.765625 13.476562 21.296875 14.160156 C 22 15.0625 22.125 16.289062 21.625 17.316406 C 21.121094 18.347656 20.074219 19 18.929688 19 Z M 18.929688 19 " /> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 6.078125 11.070312 C 5.601562 11.070312 5.128906 11.035156 4.660156 10.972656 C 3.019531 10.746094 1.875 9.230469 2.101562 7.589844 C 2.328125 5.949219 3.839844 4.800781 5.484375 5.027344 C 6.339844 5.148438 7.101562 5.015625 7.75 4.640625 C 8.402344 4.265625 8.894531 3.671875 9.222656 2.871094 C 9.84375 1.335938 11.59375 0.597656 13.128906 1.222656 C 14.664062 1.84375 15.402344 3.59375 14.777344 5.128906 C 13.949219 7.167969 12.558594 8.792969 10.75 9.835938 C 9.339844 10.652344 7.746094 11.070312 6.078125 11.070312 Z M 6.078125 11.070312 " /> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 12 23 C 11 23 10.070312 22.503906 9.511719 21.675781 C 8.953125 20.847656 8.84375 19.792969 9.222656 18.871094 C 10.050781 16.832031 11.441406 15.207031 13.25 14.164062 C 15.054688 13.121094 17.160156 12.726562 19.339844 13.027344 C 20.980469 13.253906 22.125 14.769531 21.898438 16.410156 C 21.671875 18.050781 20.160156 19.199219 18.515625 18.972656 C 17.660156 18.851562 16.898438 18.984375 16.25 19.359375 C 15.597656 19.734375 15.105469 20.328125 14.777344 21.128906 C 14.320312 22.261719 13.21875 23 12 23 Z M 12 23 " /> <path style=" stroke:none;fill-rule:nonzero;fill:url(#operations-linear0);" d="M 17.921875 11.070312 C 16.253906 11.070312 14.660156 10.652344 13.25 9.835938 C 11.441406 8.792969 10.050781 7.167969 9.222656 5.128906 C 8.597656 3.59375 9.335938 1.84375 10.871094 1.222656 C 12.40625 0.597656 14.15625 1.335938 14.777344 2.871094 C 15.105469 3.667969 15.597656 4.265625 16.25 4.640625 C 16.898438 5.015625 17.660156 5.148438 18.515625 5.027344 C 20.160156 4.800781 21.671875 5.949219 21.898438 7.589844 C 22.125 9.230469 20.980469 10.746094 19.339844 10.972656 C 18.871094 11.035156 18.398438 11.070312 17.921875 11.070312 Z M 17.921875 11.070312 " /> <path style=" stroke:none;fill-rule:nonzero;fill:url(#operations-linear1);" d="M 12 23 C 10.78125 23 9.679688 22.261719 9.222656 21.128906 C 8.894531 20.328125 8.402344 19.734375 7.75 19.359375 C 7.101562 18.984375 6.339844 18.851562 5.484375 18.972656 C 3.839844 19.199219 2.328125 18.050781 2.101562 16.410156 C 1.875 14.769531 3.019531 13.253906 4.660156 13.027344 C 6.839844 12.726562 8.945312 13.121094 10.75 14.164062 C 12.558594 15.207031 13.949219 16.832031 14.777344 18.871094 C 15.15625 19.792969 15.046875 20.847656 14.488281 21.675781 C 13.929688 22.503906 13 23 12 23 Z M 12 23 " /> <path style=" stroke:none;fill-rule:nonzero;fill:rgb(100%,36.078431%,20.784314%);fill-opacity:1;" d="M 21.929688 8 C 21.929688 9.65625 20.585938 11 18.929688 11 C 17.269531 11 15.929688 9.65625 15.929688 8 C 15.929688 6.34375 17.269531 5 18.929688 5 C 20.585938 5 21.929688 6.34375 21.929688 8 Z M 21.929688 8 " /> <path style=" stroke:none;fill-rule:nonzero;fill:url(#operations-linear2);" d="M 6.089844 12.9375 C 7.757812 12.9375 9.351562 13.355469 10.753906 14.164062 C 12.554688 15.203125 13.949219 16.835938 14.777344 18.878906 C 15.402344 20.414062 14.664062 22.164062 13.128906 22.789062 C 11.59375 23.414062 9.84375 22.675781 9.222656 21.140625 C 8.890625 20.332031 8.398438 19.734375 7.753906 19.359375 C 7.269531 19.078125 6.710938 18.9375 6.09375 18.9375 C 5.890625 18.9375 5.683594 18.953125 5.484375 18.980469 C 3.839844 19.207031 2.328125 18.0625 2.101562 16.421875 C 1.871094 14.777344 3.019531 13.265625 4.660156 13.039062 C 5.132812 12.972656 5.613281 12.9375 6.089844 12.9375 Z M 6.089844 12.9375 " /> </g> </svg> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Operations Hub </h4> <p class="blog-nav-card-description -small">Operations software. <span class="hsg-nav__subheader-highlight">Free and premium plans</span></p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li class="blog-nav-hubspot-product-cards-list-item"> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-product-card ga_nav_link" href="//www.hubspot.com/products/commerce?hubs_content=www.hubspot.com&hubs_content-cta=nav-software-commerce" target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot Products > Commerce Hub"> <div class="blog-nav-card-svg" aria-hidden="true"> <svg width="24" height="24" viewbox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M22.3756 8.17268L7.34098 21.7172C5.74228 23.1032 3.3231 22.932 1.93706 21.3333C0.587959 19.7776 0.70937 17.4339 2.2123 16.0267L17.2477 2.48068" fill="url(#paint0_linear_206_206)" /> <path d="M16.3654 4.67973L16.3122 14.5154C16.3023 16.3396 17.7731 17.8263 19.5972 17.8362L19.598 17.8362C21.4222 17.8461 22.9089 16.3753 22.9188 14.5511L22.972 4.71547C22.9819 2.89131 21.5111 1.40453 19.687 1.39466L19.6862 1.39466C17.862 1.38479 16.3753 2.85556 16.3654 4.67973Z" fill="url(#paint1_linear_206_206)" /> <path d="M23 4.64347C23.0007 6.46539 21.5249 7.94344 19.7023 7.9442L9.97882 7.94947C8.1569 7.95023 6.67886 6.47444 6.6781 4.65177C6.67659 2.82985 8.15313 1.3518 9.97505 1.35104L19.6985 1.34576C21.5204 1.34501 22.9985 2.8208 22.9992 4.64347H23Z" fill="url(#paint2_linear_206_206)" /> <path d="M9.86726 7.96003C11.6927 7.96003 13.1725 6.48022 13.1725 4.65478C13.1725 2.82934 11.6927 1.34953 9.86726 1.34953C8.04182 1.34953 6.56201 2.82934 6.56201 4.65478C6.56201 6.48022 8.04182 7.96003 9.86726 7.96003Z" fill="#FF5C35" /> <defs> <lineargradient id="paint0_linear_206_206" x1="11.6877" y1="2.48068" x2="11.6877" y2="22.6545" gradientunits="userSpaceOnUse"> <stop offset="0.18" stop-color="#FF814E" /> <stop offset="0.82" stop-color="#FF5C35" /> </lineargradient> <lineargradient id="paint1_linear_206_206" x1="19.6427" y1="1.39492" x2="19.6427" y2="17.8367" gradientunits="userSpaceOnUse"> <stop offset="0.18" stop-color="#FF824E" /> <stop offset="0.45" stop-color="#FF7E4B" /> <stop offset="0.71" stop-color="#FF7243" /> <stop offset="0.97" stop-color="#FF5E36" /> <stop offset="1" stop-color="#FF5C35" /> </lineargradient> <lineargradient id="paint2_linear_206_206" x1="19.5107" y1="-0.0336432" x2="9.25196" y2="8.94653" gradientunits="userSpaceOnUse"> <stop offset="0.27" stop-color="#FF824E" /> <stop offset="0.74" stop-color="#FFA766" /> </lineargradient> </defs> </svg> </div> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Commerce Hub </h4> <p class="blog-nav-card-description -small">B2B commerce software. <span class="hsg-nav__subheader-highlight">Free and premium plans</span></p> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> <ul class="blog-nav-hubspot-product-links-list"> <li> <a class="blog-nav-media-dropdown-text-link" href="https://www.hubspot.com/our-story" target="_blank">About HubSpot</a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://www.hubspot.com/company/contact" target="_blank">Contact Us</a> </li> <li> <a class="blog-nav-media-dropdown-text-link" href="https://help.hubspot.com/" target="_blank">Customer Support</a> </li> </ul> </div> </div> <div class="blog-nav-hubspot-dropdown-cta-section"> <div class="cl-page-width"> <a href="https://www.hubspot.com/products/get-started" class="cl-button -small ga_nav_link -primary " target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot Products > Start free or get a demo"> Start free or get a demo </a> <a href="https://offers.hubspot.com/contact-sales" class="cl-button -small ga_nav_link -secondary " target="_blank" data-ga_nav_type="header_nav" data-ga_nav_tree_text="HubSpot Products > Contact Sales"> Contact Sales </a> </div> </div> <ul class="blog-nav-media-dropdown-text-links-block blog-hubspot-products-dropdown"> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-product-card" href="https://www.hubspot.com/our-story" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> About HubSpot </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-product-card" href="https://www.hubspot.com/company/contact" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Contact Us </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light blog-nav-hs-product-card" href="https://help.hubspot.com/" target="_blank"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Customer Support </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li class="blog-hubspot-products-dropdown-login"> <a class="blog-nav-card cl-card -green -hoverable -light" data-logged-in-text="Go to my account" data-logged-in-href="//app.hubspot.com/home" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Log in" href="//app.hubspot.com/home"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title">Log in</h4> </div> </a> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </li> </ul> </div> </div> </li> <li class="blog-nav-primary-menu-item -signup-cta"> <a class="blog-nav-sign-up-cta cl-button -primary ga_nav_link" href="https://www.hubspot.com/products/get-started" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Start free or get a demo"> Start free or get a demo </a> </li> </ul> <ul class="blog-nav-utility-links"> <li> <button class="blog-nav-menu-trigger blog-nav-language-selector" aria-controls="mobile-language-menu" aria-expanded="false"> <svg class="cl-icon -globe" aria-hidden="true"> <use href="#cl-icon-languages" fill="currentColor" /> </svg> <span>English</span> <span class="visually-hidden">: Select a language</span> <svg class="cl-icon -down-arrow" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </button> <div id="mobile-language-menu" class="blog-nav-menu -light"> <div class="blog-nav-menu-content"> <div class="blog-nav-media-dropdown-content"> <div class="blog-nav-media-dropdown-cards-block"> <ul> <li> <a class="blog-nav-card cl-card -green -hoverable -light ga_nav_link disabled" aria-disabled="true" lang="ja" data-ga_nav_type="header_nav" data-ga_nav_tree_text="日本語"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> 日本語 </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light ga_nav_link disabled" aria-disabled="true" lang="de" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Deutsch"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Deutsch </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light ga_nav_link disabled" aria-disabled="true" lang="en" data-ga_nav_type="header_nav" data-ga_nav_tree_text="English"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> English </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light ga_nav_link disabled" aria-disabled="true" lang="es" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Español"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Español </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light ga_nav_link disabled" aria-disabled="true" lang="pt" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Português"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Português </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> <li> <a class="blog-nav-card cl-card -green -hoverable -light ga_nav_link disabled" aria-disabled="true" lang="fr" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Français"> <div class="blog-nav-card-body"> <h4 class="blog-nav-card-title"> Français </h4> </div> <div class="blog-nav-card-icon"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-down" /> </svg> </div> </a> </li> </ul> </div> </div> </div> </div> </li> <li> <button type="button" class="a11y-contrast-toggle -small -icon-left -light blog-nav-contrast-toggle" data-cy="blog-high-contrast-toggle"> High Contrast </button> </li> <li> <a class="blog-nav-login cl-navLink -medium -light ga_nav_link" data-logged-in-text="Go to my account" data-logged-in-href="//app.hubspot.com/home" data-ga_nav_type="header_nav" data-ga_nav_tree_text="Log in" href="//app.hubspot.com/home"> Log in </a> </li> </ul> </div> </div> </div> </div> </div> <div id="hs_cos_wrapper_read_time_bar" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="blog-read-time-bar" data-read-time-bar="blog-page-read-time"> <progress class="blog-read-time-bar-indicator " aria-hidden="true"></progress> </div></div> <script data-blog-search-modal-config type="application/json" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="> [{"cx":"009219321729865762236:fzizmixjdmi","id":"blog","label":"Hubspot Blog","selected":true},{"cx":"009219321729865762236:z9gsnksfc30","id":"website","label":"HubSpot.com","selected":false}] </script> <div id="blog-search-modal" class="blog-nav-site-search cl-modal " role="dialog" aria-modal="true" aria-label="hubspot search modal"> <div class="blog-nav-site-search-content cl-modal-backdrop"> <div class="cl-page-width"> <section class="blog-nav-site-search-header"> <form class="blog-nav-site-search-form" data-nav-search-form> <div class="blog-nav-site-search-form-field"> <svg class="cl-icon cl-search -search" role="presentation"> <use href="#cl-icon-search" /> </svg> <label class="blog-search__form-input-label cl-input -light"> <div class="blog-site-search-input-wrapper cl-input-wrapper"> <input placeholder="Search..." name="search-term" type="search" aria-label="Search..."> </div> </label> </div> </form> <ul class="blog-nav-site-search-context-options"> <li class="blog-nav-site-search-context-option cl-radioInput -dark"> <input data-nav-search-context id="nav-search-context-blog" type="radio" name="nav-search-context" value="blog" checked> <label class="blog-nav-site-search-context-option-label" for="nav-search-context-blog"> Hubspot Blog </label> </li> <li class="blog-nav-site-search-context-option cl-radioInput -dark"> <input data-nav-search-context id="nav-search-context-website" type="radio" name="nav-search-context" value="website"> <label class="blog-nav-site-search-context-option-label" for="nav-search-context-website"> HubSpot.com </label> </li> </ul> <button class="blog-nav-site-search-close cl-close" data-cl-modal="close" aria-label="close dialog"> <svg aria-hidden="true" class="cl-icon"> <use href="#cl-icon-close" /> </svg> </button> </section> <section class="blog-nav-site-search-results -dark"> <div id="blog-nav-site-search-status" role="status" aria-live="polite" class="blog-search__sr-status hsg-sr-only" data-loading-msg="Loading" data-number-of-items-msg="Number of items:"> Loading </div> <ul id="blog-nav-search-results-container" class="blog-nav-site-search-results-list"> </ul> <div> <div id="blog-nav-search-no-results" class="blog-nav-site-search-no-results"> <h6>Oh no! We couldn't find anything like that.</h6><p class="-large">Try another search, and we'll give it our best shot.</p> </div> <button id="blog-nav-search-load-more-results" class="blog-nav-site-search-more-results -hidden cl-button -small -primary -dark"> Load More Results </button> </div> </section> <div id="blog-nav-search-loading-icon" class="blog-nav-site-search-loader"> <div class="cl-loading -medium -primary -dark"> <svg viewbox="0 0 50 50" aria-hidden="true"> <circle cx="25" cy="25" r="21" fill="none" stroke-width="7"></circle> <circle cx="25" cy="25" r="21" fill="none" stroke-width="7"></circle> </svg> </div> </div> </div> </div> </div> </div> </div> </nav> <div id="blog-main-content"></div> </header> <div id="hs_cos_wrapper_blog_post_audio" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><link rel="stylesheet" href="https://39666904.fs1.hubspotusercontent-na1.net/hubfs/39666904/raw_assets/media-default-modules/master/406/js_client_assets/assets/TrackPlayAnalytics-Cm48oVxd.css"> <link rel="stylesheet" href="https://39666904.fs1.hubspotusercontent-na1.net/hubfs/39666904/raw_assets/media-default-modules/master/406/js_client_assets/assets/Tooltip-DkS5dgLo.css"> <script type="text/javascript" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="> window.__hsEnvConfig = {"portalID":53,"hublet":"na1","hsEnv":"prod","hsDeployed":true,"hsJSRGates":["CMS:JSRenderer:SeparateIslandRenderOption","CMS:JSRenderer:GraphQLQueryBuild","CMS:JSRenderer:MinifyCSS","CMS:JSRenderer:GetServerSideProps","Jsr:DeployLambdasViaCommonAwsAccount","CMS:JSRenderer:LocalProxySchemaVersion1","CMS:JSRenderer:SharedDeps"]}; window.__hsServerPageUrl = "https:\u002F\u002Fblog.hubspot.com\u002Fblog\u002Ftabid\u002F6307\u002Fbid\u002F28776\u002Fthe-ultimate-cheat-sheet-for-mastering-mobile-marketing.aspx?hubs_post-cta=author"; window.__hsBasePath = "\u002Fblog\u002Ftabid\u002F6307\u002Fbid\u002F28776\u002Fthe-ultimate-cheat-sheet-for-mastering-mobile-marketing.aspx"; </script> </div> <main> <div class="content-wrapper"> <div id="hs_cos_wrapper_public_facing_updated_date" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"></div> <div id="hs_cos_wrapper_breadcrumbs_module" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section id="breadcrumbs_module" class="csol-section csol-breadcrumbs -white -padding-top-xs -padding-bottom-xs"> <div class="csol-section-wrapper"> <div class="csol-breadcrumbs-container"> <ul class="csol-breadcrumbs-list cl-breadcrumbs -white"> <li class="cl-breadcrumbs-link"> <svg class="cl-icon cl-breadcrumbs-separator" aria-hidden="true"> <use href="#cl-icon-right"></use> </svg> <a class="cl-breadcrumbs-link-text" href="https://blog.hubspot.com"> Home </a> </li> <li class="cl-breadcrumbs-link"> <svg class="cl-icon cl-breadcrumbs-separator" aria-hidden="true"> <use href="#cl-icon-right"></use> </svg> <a class="cl-breadcrumbs-link-text" href="https://blog.hubspot.com/marketing"> Marketing </a> </li> <li class="cl-breadcrumbs-link -current"> <svg class="cl-icon cl-breadcrumbs-separator" aria-hidden="true"> <use href="#cl-icon-right"></use> </svg> <span class="cl-breadcrumbs-link-text"><span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">The Ultimate Cheat Sheet for Mastering Mobile Marketing</span></span> </li> </ul> </div> </div> </section> </div> <div id="blog-page-read-time" class="blog-post"> <div id="hs_cos_wrapper_blog_post_header" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><section class="blog-post-header cl-page-width"> <h1 class="blog-post-header-title"><span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">The Ultimate Cheat Sheet for Mastering Mobile Marketing</span></h1> <div class="blog-post-header-cta"> <a class="blog-post-header-cta-anchor -cta-button cl-button -primary -medium" href="https://offers.hubspot.com/marketers-guide-to-mobile?hubs_post-cta=author" target="_blank"> <span class="cta-button-text">Download Now: The Marketer's Guide to Mobile</span> </a> </div> <div class="blog-post-header-info"> <div class="blog-post-header-authors"> <img class="blog-post-header-author-avatar -primary" src="//53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/00-Blog-Related_Images/corey-eridon-headshot.jpg?width=48&height=48&name=corey-eridon-headshot.jpg" width="48" height="48" alt="Corey Wainwright" srcset="//53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/00-Blog-Related_Images/corey-eridon-headshot.jpg?width=24&height=24&name=corey-eridon-headshot.jpg 24w, //53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/00-Blog-Related_Images/corey-eridon-headshot.jpg?width=48&height=48&name=corey-eridon-headshot.jpg 48w, //53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/00-Blog-Related_Images/corey-eridon-headshot.jpg?width=72&height=72&name=corey-eridon-headshot.jpg 72w, //53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/00-Blog-Related_Images/corey-eridon-headshot.jpg?width=96&height=96&name=corey-eridon-headshot.jpg 96w, //53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/00-Blog-Related_Images/corey-eridon-headshot.jpg?width=120&height=120&name=corey-eridon-headshot.jpg 120w, //53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/00-Blog-Related_Images/corey-eridon-headshot.jpg?width=144&height=144&name=corey-eridon-headshot.jpg 144w" sizes="(max-width: 48px) 100vw, 48px"> <div class="blog-post-header-author -primary-author "> <a class="blog-post-header-author -author-page cl-textLink -light -medium" href="https://blog.hubspot.com/marketing/author/corey-wainwright">Corey Wainwright</a> </div> </div> <div class="blog-post-header-dates"> <p class="blog-post-header-dates-updated">Updated: <time datetime=""> May 18, 2022 </time> </p> <p class="blog-post-header-dates-created ">Published: <time datetime="2011-11-11"> November 11, 2011 </time></p> </div> </div> </section></div> <div class="hsg-rich-text blog-post-body"> <div class="hsg-rich-text__wrapper"> <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><p>As of 2018, there were 3.7 billion people who accessed the internet through a mobile device, according to <a href="https://www.statista.com/topics/779/mobile-internet/" rel="noopener" target="_blank">Statista</a>. That's more than half the world's population.</p><div class="blog-post-body-featured-image"><img src="https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/mobile-marketing.jpg?width=595&height=400&name=mobile-marketing.jpg" alt="mobile-marketing" width="595" height="400" srcset="https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/mobile-marketing.jpg?width=298&height=200&name=mobile-marketing.jpg 298w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/mobile-marketing.jpg?width=595&height=400&name=mobile-marketing.jpg 595w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/mobile-marketing.jpg?width=893&height=600&name=mobile-marketing.jpg 893w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/mobile-marketing.jpg?width=1190&height=800&name=mobile-marketing.jpg 1190w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/mobile-marketing.jpg?width=1488&height=1000&name=mobile-marketing.jpg 1488w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/mobile-marketing.jpg?width=1785&height=1200&name=mobile-marketing.jpg 1785w" sizes="(max-width: 595px) 100vw, 595px"></div> <p>Aside from the astounding growth of mobile, many countries are witnessing people purchase smartphones first, bypassing PC ownership as their first means of internet connectivity. And marketers need to adapt.</p>  <p>How do inbound marketers leverage the power of the mobile device to provide a personalized experience for the user while not intruding in their day-to-day lives? The answer lies in not thinking of the mobile device as another PC, but rather another limb for your busy, active customers and prospects.</p> <p><span class="hs-cta-wrapper" id="hs-cta-wrapper-45ed9764-c4ae-414e-85b8-0263851b8df8"><span class="hs-cta-node hs-cta-45ed9764-c4ae-414e-85b8-0263851b8df8" id="hs-cta-45ed9764-c4ae-414e-85b8-0263851b8df8"><a href="https://cta-redirect.hubspot.com/cta/redirect/53/45ed9764-c4ae-414e-85b8-0263851b8df8" target="_blank" rel="noopener"><img class="hs-cta-img" id="hs-cta-img-45ed9764-c4ae-414e-85b8-0263851b8df8" style="border-width:0px;" height="60" width="604" src="https://no-cache.hubspot.com/cta/default/53/45ed9764-c4ae-414e-85b8-0263851b8df8.png" alt="Master the fundamentals of mobile marketing using this free guide."></a></span><script charset="utf-8" src="/hs/cta/cta/current.js" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="></script><script type="text/javascript" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="> hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '45ed9764-c4ae-414e-85b8-0263851b8df8', {"useNewLoader":"true","region":"na1"}); </script></span></p> <p>Here's a comprehensive list of tips and tricks every marketer should know to master mobile marketing.</p> <h2>What is mobile marketing?</h2> <p>Mobile marketing uses any and all digital, social, and related content marketing channels to reach an audience via their mobile devices. In a sense, it takes a marketing strategy -- its messaging, design, and target audience -- and optimizes it for delivery through a smartphone or tablet.</p> <div class="hs-embed-wrapper" data-service="youtube" data-responsive="true" style="position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 560px; min-width: 256px; display: block; margin: auto;"><div class="hs-embed-content-wrapper"><div style="position: relative; overflow: hidden; max-width: 100%; padding-bottom: 56.25%; margin: 0px;"><iframe width="560" height="315" src="https://www.youtube.com/embed/GeF_oe-o16I" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe></div></div></div> <p>While mobile marketing limits the use of some marketing channels you might focus more on outside of mobile, it also presents several new ones. The following is a list of marketing channels you can include in a mobile marketing strategy -- we'll go over each of them in more detail in this guide.</p> <div class="hsg-featured-snippet"> <h2>Mobile Marketing Strategy</h2> <p>A mobile marketing strategy uses a combination of marketing channels to connect with an audience through a mobile device, and generates leads through these channels. Which channels you use depends on where your buyers spend their time and what type of content they're consuming on their smartphone.</p> </div> <h3>Responsive Website</h3> <p>A responsive website is one that might've been developed originally for PC, but has been optimized for navigating to and from on a mobile device. This "<a href="/marketing/responsive-web-design" rel="noopener" target="_blank">responsive design</a>" allows users to reveal buttons, text, and webpages within the website they might not be able to see on a mobile screen had it not been optimized correctly.</p> <p>Making your website responsive allows it to remain a critical marketing channel when your audience switches from computer to mobile. <a href="https://offers.hubspot.com/mobile-friendly?hsCtaTracking=53cfaaf0-707f-4967-aa69-759cd78d3174%7C2607f4c9-2ebf-462e-81f7-009164a50ff0" rel="noopener" target="_blank">Learn how to make your website mobile-friendly using this guide</a>.</p> <h3>Mobile Search</h3> <p>More than <a href="https://www.statista.com/statistics/275814/mobile-share-of-organic-search-engine-visits/" rel="noopener" target="_blank">60% of Google searches</a> take place on a mobile device, as opposed to a computer. With such a high percentage of searches done over a smartphone, search engine optimization (SEO) should be just as a big a part of a mobile marketing strategy as it would in a broader digital marketing strategy. Learn about some of the most important Google ranking factors <a href="/marketing/google-ranking-algorithm-infographic" rel="noopener" target="_blank">here</a>.</p> <h3>Email Marketing</h3> <p>Did you know mobile users check their email three times more often than non-mobile users? Not only that, but mobile is responsible for at least <a href="https://www.hubspot.com/marketing-statistics" rel="noopener" target="_blank">50% of all email opens</a>, according to data we collected from Campaign Monitor. Make sure the email newsletters you deliver to your subscribers are optimized for viewing on most mobile email platforms -- we'll go over how to do this in a few minutes.</p> <h3>Social Media</h3> <p>Not only is social media enjoyed on mobile at least as much as it is on PC, but some social networks are <em>designed</em> for mobile. Instagram, the mobile photo-sharing platform, has more than 1 billion monthly active users -- and all of them are required to upload photos via their mobile device. Implementing an Instagram presence -- in addition to social networks like Twitter and Facebook -- into your mobile marketing strategy is a no-brainer (if your audience is on Instagram, that is).</p> <h3>SMS Marketing</h3> <p>SMS marketing is another term for text marketing, which uses text messages to reach an audience with messaging related to their business. Texts aren't often associated with brands, and therefore texts from anyone other than a person's known contacts can be dicey. Nonetheless, there are <a href="https://blog.clicksend.com/sms-marketing-versus-transactional-sms/" rel="noopener" target="_blank">types of SMS messages</a> that are appropriate coming from a business. I'll elaborate later in this blog post.</p> <h3>Mobile App Development</h3> <p>It sounds like a big undertaking, but with just a few engineering resources, you can attract your audience through app marketplaces native to various smartphones. What sorts of apps should you create, you ask? That depends on what your goal is. Got an event coming up? Deliver the event schedule to attendees through a mobile app. Are you in the software business? Your customers might crave a mobile version of your product -- you just don't know it yet.</p> <h3>Virtual and Augmented Reality</h3> <p>Virtual and augmented reality are two of the newest opportunities in digital marketing, and in some cases, all a user needs is a smartphone to enjoy it. </p> <p>Whereas <a href="/news-trends/state-of-virtual-reality" rel="noopener" target="_blank">virtual reality</a> (VR) simulates entire environments through a smartphone, augmented reality (AR) literally "augments" the appearance of what's in front of a user when they look through their mobile screen. Numerous companies have already taken advantage of this technology to offer branded experiences to their customers and even help them make better purchase decisions. Home decor vendor, Wayfair, for example, recently <a href="https://techcrunch.com/2018/03/20/wayfairs-android-app-now-lets-you-shop-for-furniture-using-augmented-reality/" rel="noopener" target="_blank">created an AR feature</a> as part of its mobile shopping app that lets its customers see what an item might look like in a certain spot in their home.</p> <h2>How to Launch a Mobile Marketing Strategy</h2> <p>To launch a mobile marketing strategy through the channels outlined above, you'll do three things right off the bat:</p> <ul> <li><strong>Identify your mobile users.</strong> See if site visitors are indeed using mobile devices to visit your site and what devices they are using most frequently. Knowing the devices used to visit your site most frequently, such as an iPad, Android, Blackberry, or iPhone, will help you prioritize optimization efforts toward those devices.</li> <li><strong>Set measurable and realistic goals.</strong> If you're just <a href="http://blog.hubspot.com/blog/tabid/6307/bid/20918/The-ABCs-of-Mobile-Marketing-Glossary.aspx" title="getting started with mobile marketing" target="_self">getting started with mobile marketing</a>, this will help you determine if your tactics are working. For example, if you're looking to start an SMS campaign, a good first goal would be to build your opt-in database. If you'd like to optimize your site for mobile, consider starting with the content assets that drive the most leads to your site as a way to dip your toe in the mobile waters.</li> <li><strong>Create a test base.</strong> Identify some loyal customers on which to test new mobile campaigns. Mobile requires customization, and a short test phase in which users can give you feedback will help catch glitches and create a better user experience before a large-scale rollout.</li> </ul> <h3>Mobile's Limitations<strong><br></strong></h3> <p>As I mentioned earlier, optimizing a marketing strategy for mobile devices should take into account the things users <em>won't</em> have access to when switching from PC to mobile. Here are a few of those things to remember when launching your <a href="https://offers.hubspot.com/mobile-marketing-kit?_ga=2.53241964.550759051.1551710498-983944916.1546275206" rel="noopener" target="_blank">mobile marketing strategy</a>:</p> <ul> <li><strong>Customize for mobile, not desktops.</strong> While mobile devices have capabilities beyond the desktop computer, also keep in mind their limitations when designing a mobile site or app. Create content and designs for a small screen, no mouse, and a device on which extensive typing is unwieldy.</li> <li><strong>Don't require users to sit through renderings of large images.</strong> Not only can it be expensive depending on their data plan, but it can also waste their time and will probably result in site abandonment.</li> <li><strong>Create short forms.</strong> You can ask users to fill out forms, but pare down the fields as much as possible. Typing on a smartphone is a nuisance at best and difficult at worst, so <a href="/blog/tabid/6307/bid/28472/The-5-Critical-Components-of-Fantastic-Lead-Capture-Forms.aspx" title="shortened forms" target="_blank" rel="noopener">shortened forms</a> and those with pre-filled options the user can scroll through are ideal.</li> <li><strong>Don't hide content behind multiple clicks.</strong> If a user would click three times to get to a webpage on their desktop, they might only put up with two clicks on a mobile device before giving up.</li> </ul> <h3>Mobile's Capabilities</h3> <ul> <li><strong>Use features specific to mobile devices.</strong> Take advantage of all the great features of today's mobile devices when thinking of mobile marketing campaigns. For example, you can use GPS to let users check in at your establishment (you can even provide a reward for those who do), offer click-to-call functionality, and provide <a href="/blog/tabid/6307/bid/29449/how-to-create-a-qr-code-in-4-quick-steps.aspx" title="QR codes" target="_blank" rel="noopener">provide QR codes</a> that lead to a targeted landing page. These features make for great mobile marketing because they address the needs of mobile users in a way traditional internet marketing cannot.</li> <li><strong>Create content tailored to small screens.</strong> Shorter content that is formatted in bitesize chunks is ideal for the mobile experience. Be succinct, and embrace bold headings, bullet points, and numbered lists to break up longer paragraphs and make it easy for the reader to find what he needs.</li> <li><strong>Add big buttons and calls-to-action (CTAs).</strong> You might've been told to make your product-focused website buttons a vibrant color to encourage visitors to click on them. Well, on mobile, <em>size</em> is just as important. People need to be able to easily tap on their phone's screens when navigating a website, and thumbs come in all shapes and sizes. Enhance the size of your most important conversion points just a little bit so your visitors can easily select the button they intended to select.</li> </ul> <h2>Making Your Email Marketing Mobile-Friendly</h2> <h3>Create plain text and HTML email versions.</h3> <p>Some email clients will default to plain text and give readers the option to show pictures, while others will load pictures automatically. Be prepared by ensuring your emails render quickly and clearly in either scenario.</p> <h3>Write descriptive alt text.</h3> <p>Alt text, or alternative text, is the text that displays in lieu of an image when graphics can't render. If your email header is an image with a generic name, change the alt text to something that relates to the subject of the email.</p> <h3>Craft a crystal clear subject line.</h3> <p>When mobile users have a few minutes to check their <a href="//www.hubspot.com/7-steps-to-jump-start-your-email-marketing-strategy/" title="email" target="_blank" rel="noopener">email</a>, they commonly divide their inbox into three categories: "read now," "delete," and "save for later." With a vague subject line, you're sure to end up in the "delete" category. Create a clear subject line to get your email read immediately, or at least starred for later.</p> <h3>Be an identifiable sender.</h3> <p>However your reader is most likely to know you, identify yourself as such in the sender field. This will help alleviate any confusion that would otherwise put you in their trash bin.</p> <h2>Integrate Mobile With Your Existing Inbound Marketing Strategy</h2> <p>If you already have a marketing strategy in full swing, how do you go about updating it to incorporate mobile? In addition to optimizing your website with responsive design, and enhancing your social media presence to include mobile-specific platforms like Instagram, you can also do the following:</p> <h3>Integrate mobile campaigns with your CRM.</h3> <p>As with any other campaign, you can and should track and nurture leads that come through mobile campaigns using your existing customer relationship manager (CRM). Don't have a CRM? <a href="https://www.hubspot.com/products/crm" rel="noopener" target="_blank">You can use ours for free</a>.</p> <h3>Use mobile to move leads through your funnel.</h3> <p>They've opted in to your campaign or pulled up your site, so they're already interested in you. Take advantage of that knowledge by <a href="//www.hubspot.com/content-creation-kit/" title="providing content" target="_blank" rel="noopener">providing content</a> and a user experience tailored to their needs on a mobile device. For example, those in retail or ecommerce can optimize online checkout for mobile and provide easy access to reviews. B2B marketers can let users register for and listen to webinars on their mobile devices.</p> <h3>Include calls-to-action.</h3> <p>Mobile browsing should be more streamlined than desktop browsing, but <a href="http://blog.hubspot.com/blog/tabid/6307/bid/5313/5-Effective-Calls-to-Action-That-Will-Get-Your-Visitors-Clicking.aspx" title="calls to action" target="_self">calls-to-action</a> are still a must. Compile the CTAs you're using across all marketing campaigns, and select those that make sense to use in your mobile campaigns to create a congruent user experience.</p> <h3>Integrate paid search.</h3> <p>Your mobile marketing strategy can include a <a href="http://blog.hubspot.com/blog/tabid/6307/bid/22964/How-to-Optimize-Your-PPC-Campaign-Under-a-Tight-Budget.aspx" title="paid strategy" target="_self">paid search</a> component by posting Google Mobile ads through your Google Ads account. Be sure to use strong calls-to-action tailored to your mobile searchers.</p> <h2>Customizing the Mobile Experience</h2> <p>It's one thing to take a marketing campaign mobile, but it's another thing to make this campaign unique to your brand. Here's how you can customize the mobile experience to your unique audience:</p> <h3>Use both mobile apps<em> and</em> mobile sites.</h3> <p>There's a lot of debate around whether or not mobile apps are better than mobile sites, but there's room for both. Think of mobile sites as a way to reach a wider audience and bring in people through the top of your funnel, and use mobile apps as a way to increase engagement among people in the middle of your funnel. Use your mobile site to encourage readers to download your mobile app.<br><strong><img src="https://www.hubspot.com/hs-fs/hubfs/mobile-marketing-cheat-sheet_3.webp?width=344&height=258&name=mobile-marketing-cheat-sheet_3.webp" width="344" height="258" loading="lazy" alt="mobile marketing for ipads" style="display: block; margin-left: auto; margin-right: auto; height: auto; max-width: 100%; width: 344px;" srcset="https://www.hubspot.com/hs-fs/hubfs/mobile-marketing-cheat-sheet_3.webp?width=172&height=129&name=mobile-marketing-cheat-sheet_3.webp 172w, https://www.hubspot.com/hs-fs/hubfs/mobile-marketing-cheat-sheet_3.webp?width=344&height=258&name=mobile-marketing-cheat-sheet_3.webp 344w, https://www.hubspot.com/hs-fs/hubfs/mobile-marketing-cheat-sheet_3.webp?width=516&height=387&name=mobile-marketing-cheat-sheet_3.webp 516w, https://www.hubspot.com/hs-fs/hubfs/mobile-marketing-cheat-sheet_3.webp?width=688&height=516&name=mobile-marketing-cheat-sheet_3.webp 688w, https://www.hubspot.com/hs-fs/hubfs/mobile-marketing-cheat-sheet_3.webp?width=860&height=645&name=mobile-marketing-cheat-sheet_3.webp 860w, https://www.hubspot.com/hs-fs/hubfs/mobile-marketing-cheat-sheet_3.webp?width=1032&height=774&name=mobile-marketing-cheat-sheet_3.webp 1032w" sizes="(max-width: 344px) 100vw, 344px"></strong></p> <h3>Develop a mobile app.</h3> <p>The iPad floats somewhere between the PC and a mobile device. If you find tons of users are using an iPad to access your site, develop an app for them that is more robust than what you might offer someone on a smartphone.</p> <h3>Test different devices and browsers.</h3> <p>Just like you test your site in multiple browsers and check how emails render in multiple email clients, test your mobile campaigns on multiple devices and in multiple browsers to ensure the experience is consistent throughout.</p> <h3>Create content that addresses the needs of mobile users.</h3> <p>If you have a storefront and directions, then click-to-call functionality is important. If you sell products, make it easy to find a coupon code. Mobile users know what they are looking for, so anticipate those needs when <a href="//www.hubspot.com/content-creation-kit/" title="creating content" target="_blank" rel="noopener">creating content</a>. And if you aren't a mind reader...ask them!</p> <h2>Leveraging SMS Marketing</h2> <p>Like I said earlier, SMS marketing (a.k.a. text marketing) can be a difficult channel to get just right. Mobile users are receptive to branded text messages, but only in special circumstances. When done right, though, they can be a boon for your brand awareness across your industry. Here are a few examples:</p> <h3>Use SMS for voting and polls.</h3> <p>SMS stands for <strong>short message service</strong>, and it's an easy way to receive feedback and increase engagement from your audience if you had a recent interaction with them or an ongoing relationship wherein you earned their phone number. Send your audience texts that allow them to vote or fill out a poll that helps you improve your service offerings.</p> <h3>Get a short code.</h3> <p>You know those screens that say "Text 12345 for your 10% off coupon"? That sequence of numbers is called a short code. Get your own short code for use in SMS marketing campaigns. Then, distribute them to your customers after they perform a certain behavior on your website, like claiming a reward or subscribing to updates from you. Here's an example:</p> <p><img src="https://www.hubspot.com/hs-fs/hubfs/mobile-marketing-cheat-sheet_1.webp?width=387&height=258&name=mobile-marketing-cheat-sheet_1.webp" width="387" height="258" loading="lazy" alt="Opt in mobile marketing via an SMS text message" style="display: block; margin-left: auto; margin-right: auto; height: auto; max-width: 100%; width: 387px;" srcset="https://www.hubspot.com/hs-fs/hubfs/mobile-marketing-cheat-sheet_1.webp?width=194&height=129&name=mobile-marketing-cheat-sheet_1.webp 194w, https://www.hubspot.com/hs-fs/hubfs/mobile-marketing-cheat-sheet_1.webp?width=387&height=258&name=mobile-marketing-cheat-sheet_1.webp 387w, https://www.hubspot.com/hs-fs/hubfs/mobile-marketing-cheat-sheet_1.webp?width=581&height=387&name=mobile-marketing-cheat-sheet_1.webp 581w, https://www.hubspot.com/hs-fs/hubfs/mobile-marketing-cheat-sheet_1.webp?width=774&height=516&name=mobile-marketing-cheat-sheet_1.webp 774w, https://www.hubspot.com/hs-fs/hubfs/mobile-marketing-cheat-sheet_1.webp?width=968&height=645&name=mobile-marketing-cheat-sheet_1.webp 968w, https://www.hubspot.com/hs-fs/hubfs/mobile-marketing-cheat-sheet_1.webp?width=1161&height=774&name=mobile-marketing-cheat-sheet_1.webp 1161w" sizes="(max-width: 387px) 100vw, 387px"></p> <h3>Use SMS for alerts.</h3> <p>If you don't think the short code campaigns are up your alley, you can still use SMS for customer alerts. Give people the option to sign up for an alert when a product on backorder is available, or to receive a reminder when the webcast they signed up for is broadcasting.</p> <p>Keep in mind text marketing, just like email marketing, is largely unwanted if you attempt to reach people by contact information they didn't personally give you. Make sure all of your lead-generating campaigns request email addresses and phone numbers before using them.</p> <h2>Be Legit</h2> <p>With great power comes great responsibility. Mobile marketing channels like SMS and app development can give you more data on your customers, and that data must be protected. Here are a few ways to do so:</p> <h3>Make opting out easy.</h3> <p>Be as legit with mobile marketing campaigns as you are with everything else. If you're using SMS or a multimedia messaging service (MMS), make it clear how to opt out and if any rates may apply if the user engages in your campaign.</p> <h3>Be secure with user data.</h3> <p>If users are submitting sensitive information over their mobile device -- such as credit card information, email addresses, or physical addresses -- ensure you've taken precautions to protect that data from unauthorized use or distribution. Learn how to comply with GDPR, Europe's latest data privacy law, on <a href="https://www.hubspot.com/data-privacy/gdpr" rel="noopener" target="_blank">this page</a>.</p> <h3>Make terms and conditions clearly visible.</h3> <p>If a user has to agree to terms and conditions before participating in a mobile marketing program, ensure it's easy for them to understand what those are. It is also illegal to automatically check that box for them, so there's extra incentive to make the legalese crystal clear.</p> <h2>Implementing Mobile Marketing</h2> <p>Ready to get started? Here are some parting thoughts ...</p> <ul> <li><strong>Let people choose to use mobile browsing.</strong> There are some sites that have optimized for mobile, but the functionality we know and love from a desktop browsing session hasn't made the cut. Make sure you give your users the option to switch to back and forth from mobile browsing so they can get back to a more familiar format if they feel confused or limited by their options.</li> <li><strong>Train employees on mobile functionality.</strong> If other employees will be interacting with users of your mobile site, mobile app, or SMS campaigns, ensure they understand the campaigns so they can answer questions and understand their value proposition.</li> </ul> <p>While mobile marketing is a widely accepted approach to business growth, not every channel will be right for you. Continue monitoring what works and what doesn't, and refine your own best practices to fit the needs, interests, and location of your buyers.</p> <p style="font-size: 12px;"><em>Image credits: <a href="http://www.flickr.com/photos/daryl_mitchell/3560636199/sizes/m/in/photostream/" title="daryl_mitchell" target="_self">daryl_mitchell</a>, <a href="http://www.flickr.com/photos/dave_fisher/4951321228/sizes/m/in/photostream/" title="dnfisher" target="_self">dnfisher</a>, <a href="http://www.flickr.com/photos/ecastro/5674125140/sizes/m/in/photostream/" title="ecastro" target="_self">ecastro</a>, <a href="http://www.flickr.com/photos/wfryer/3349087360/sizes/m/in/photostream/" title="Wesley Fryer" target="_self">Wesley Fryer</a></em></p> <p><span class="hs-cta-wrapper" id="hs-cta-wrapper-87e4450a-6c23-4bc0-9289-7b26bce8a2d7"><span class="hs-cta-node hs-cta-87e4450a-6c23-4bc0-9289-7b26bce8a2d7" id="hs-cta-87e4450a-6c23-4bc0-9289-7b26bce8a2d7"><a href="https://cta-redirect.hubspot.com/cta/redirect/53/87e4450a-6c23-4bc0-9289-7b26bce8a2d7" target="_blank" rel="noopener"><img class="hs-cta-img" id="hs-cta-img-87e4450a-6c23-4bc0-9289-7b26bce8a2d7" style="border-width:0px;" height="226" width="646" src="https://no-cache.hubspot.com/cta/default/53/87e4450a-6c23-4bc0-9289-7b26bce8a2d7.png" alt="guide to mobile marketing"></a></span><script charset="utf-8" src="/hs/cta/cta/current.js" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="></script><script type="text/javascript" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="> hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '87e4450a-6c23-4bc0-9289-7b26bce8a2d7', {"useNewLoader":"true","region":"na1"}); </script></span></p> <p> </p></span> </div> <div class="blog-topics-container"> <span>Topics:</span> <a href="https://blog.hubspot.com/blog/tabid/6307/bid/28776/the-ultimate-cheat-sheet-for-mastering-mobile-marketing.aspx" class="blog-topic" data-hubs_params="false">Mobile Marketing</a> </div> <div id="hs_cos_wrapper_blog_post_social_share" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <section class="blog-post-social-share -hidden"> <h2 class="blog-post-social-share-title">Don't forget to share this post!</h2> <div class="blog-post-social-share-icon-container"> <a class="blog-social-share-button -twitter -social-share cl-socialButton -light -medium" href="https://twitter.com/intent/tweet?text='The%20Ultimate%20Cheat%20Sheet%20for%20Mastering%20Mobile%20Marketing%20via%20@HubSpot%20%20'&url=https://blog.hubspot.com/blog/tabid/6307/bid/28776/the-ultimate-cheat-sheet-for-mastering-mobile-marketing.aspx" target="_blank" rel="noopener noreferrer" aria-label="Share on Twitter"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-twitter" /> </svg> </a> <a class="blog-social-share-button -facebook -social-share cl-socialButton -light -medium" href="https://www.facebook.com/sharer/sharer.php?quote=The%20Ultimate%20Cheat%20Sheet%20for%20Mastering%20Mobile%20Marketing&u=https://blog.hubspot.com/blog/tabid/6307/bid/28776/the-ultimate-cheat-sheet-for-mastering-mobile-marketing.aspx" target="_blank" rel="noopener noreferrer" aria-label="Share on Facebook"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-facebook" /> </svg> </a> <a class="blog-social-share-button -linkedin -social-share cl-socialButton -light -medium" href="https://www.linkedin.com/sharing/share-offsite/?url=https://blog.hubspot.com/blog/tabid/6307/bid/28776/the-ultimate-cheat-sheet-for-mastering-mobile-marketing.aspx" target="_blank" rel="noopener noreferrer" aria-label="Share on Linkedin"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-linkedin" /> </svg> </a> <a class="blog-social-share-button -messenger -social-share cl-socialButton -light -medium" href="https://www.facebook.com/dialog/send?app_id=140586622674265&link=https://blog.hubspot.com/blog/tabid/6307/bid/28776/the-ultimate-cheat-sheet-for-mastering-mobile-marketing.aspx&redirect_uri=https://blog.hubspot.com/blog/tabid/6307/bid/28776/the-ultimate-cheat-sheet-for-mastering-mobile-marketing.aspx&quote=The%20Ultimate%20Cheat%20Sheet%20for%20Mastering%20Mobile%20Marketing" target="_blank" rel="noopener noreferrer" aria-label="Share on Messenger"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-messenger" /> </svg> </a> <a class="blog-social-share-button -whatsapp -social-share cl-socialButton -light -medium" href="https://api.whatsapp.com/send?text=The%20Ultimate%20Cheat%20Sheet%20for%20Mastering%20Mobile%20Marketing%0a%0a$https://blog.hubspot.com/blog/tabid/6307/bid/28776/the-ultimate-cheat-sheet-for-mastering-mobile-marketing.aspx" target="_blank" rel="noopener noreferrer" aria-label="Share on Whatsapp"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-whatsapp" /> </svg> </a> <a class="blog-social-share-button -email -social-share cl-socialButton -light -medium" href="mailto:?body=https://blog.hubspot.com/blog/tabid/6307/bid/28776/the-ultimate-cheat-sheet-for-mastering-mobile-marketing.aspx&subject=The%20Ultimate%20Cheat%20Sheet%20for%20Mastering%20Mobile%20Marketing" target="_blank" rel="noopener noreferrer" aria-label="Share on Email"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-email" /> </svg> </a> </div> </section></div> </div> </div> <div id="hs_cos_wrapper_blog_post_suggested_content" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="blog-suggested-content"> <div class="cl-page-width"> <h2 class="blog-suggested-content-header">Related Articles</h2> <div class="cl-carousel -light" data-suggested-content-carousel> <div class="cl-carousel-controls"> <button class="blog-suggested-content-carousel-button cl-round-button -light" data-cl-carousel="<"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-left" /> </svg> <span class="visually-hidden">prev</span> </button> <button class="blog-suggested-content-carousel-button cl-round-button -light" data-cl-carousel=">"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-right" /> </svg> <span class="visually-hidden">next</span> </button> </div> <div class="cl-carousel-rail" data-cl-carousel="rail"> <ul class="cl-carousel-train"> <li class="blog-suggested-content-carousel-slide cl-carousel-slide" aria-label="go to How Apple's iOS 14.5 Release Could Impact Advertisers" data-article-href="https://blog.hubspot.com/marketing/apple-ios-release-and-privacy-change"> <article class="blog-suggested-content-article cl-card -hoverable -light"> <div class="blog-suggested-content-article-thumbnail"> <img onerror="this.src='https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/blog-categories/mktg-medium-350px.png'" src="https://www.hubspot.com/hubfs/how-apple-ios-14.5-will-impact-advertisers.jpg" alt="How Apple's iOS 14.5 Release Could Impact Advertisers" loading="lazy"> </div> <div class="blog-suggested-content-article-body"> <h3 class="blog-suggested-content-article-title"> How Apple's iOS 14.5 Release Could Impact Advertisers </h3> <footer class="blog-suggested-content-article-footer"> <p class="-small"> Apr 30, 2021 </p> </footer> </div> </article> </li> <li class="blog-suggested-content-carousel-slide cl-carousel-slide" aria-label="go to What are Mini Apps & Why Marketers Should Care" data-article-href="https://blog.hubspot.com/marketing/mini-apps"> <article class="blog-suggested-content-article cl-card -hoverable -light"> <div class="blog-suggested-content-article-thumbnail"> <img onerror="this.src='https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/blog-categories/mktg-medium-350px.png'" src="https://www.hubspot.com/hubfs/496_What-are-Mini-Apps.png" alt="What are Mini Apps & Why Marketers Should Care" loading="lazy"> </div> <div class="blog-suggested-content-article-body"> <h3 class="blog-suggested-content-article-title"> What are Mini Apps & Why Marketers Should Care </h3> <footer class="blog-suggested-content-article-footer"> <p class="-small"> Sep 22, 2020 </p> </footer> </div> </article> </li> <li class="blog-suggested-content-carousel-slide cl-carousel-slide" aria-label="go to How Marketers Can Leverage WhatsApp’s New Payments Feature" data-article-href="https://blog.hubspot.com/marketing/whatsapp-payments"> <article class="blog-suggested-content-article cl-card -hoverable -light"> <div class="blog-suggested-content-article-thumbnail"> <img onerror="this.src='https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/blog-categories/mktg-medium-350px.png'" src="https://53.fs1.hubspotusercontent-na1.net/hubfs/53/what-is-whatsapp-payments.jpg" alt="How Marketers Can Leverage WhatsApp’s New Payments Feature" loading="lazy"> </div> <div class="blog-suggested-content-article-body"> <h3 class="blog-suggested-content-article-title"> How Marketers Can Leverage WhatsApp’s New Payments Feature </h3> <footer class="blog-suggested-content-article-footer"> <p class="-small"> Jul 21, 2020 </p> </footer> </div> </article> </li> <li class="blog-suggested-content-carousel-slide cl-carousel-slide" aria-label="go to How is Mobile Commerce Growing Around the World? [Infographic]" data-article-href="https://blog.hubspot.com/marketing/mobile-commerce-growth-global"> <article class="blog-suggested-content-article cl-card -hoverable -light"> <div class="blog-suggested-content-article-thumbnail"> <img onerror="this.src='https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/blog-categories/mktg-medium-350px.png'" src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/mobile-commerce.jpg" alt="How is Mobile Commerce Growing Around the World? [Infographic]" loading="lazy"> </div> <div class="blog-suggested-content-article-body"> <h3 class="blog-suggested-content-article-title"> How is Mobile Commerce Growing Around the World? [Infographic] </h3> <footer class="blog-suggested-content-article-footer"> <p class="-small"> Jun 15, 2016 </p> </footer> </div> </article> </li> <li class="blog-suggested-content-carousel-slide cl-carousel-slide" aria-label="go to How Mobile Commerce Is Changing the Way We Shop" data-article-href="https://blog.hubspot.com/marketing/mobile-commerce-changing-the-way-we-shop"> <article class="blog-suggested-content-article cl-card -hoverable -light"> <div class="blog-suggested-content-article-thumbnail"> <img onerror="this.src='https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/blog-categories/mktg-medium-350px.png'" src="//53.fs1.hubspotusercontent-na1.net/hubfs/53/Industries_ecommerce/Mobile_Commerce_1.jpg" alt="How Mobile Commerce Is Changing the Way We Shop" loading="lazy"> </div> <div class="blog-suggested-content-article-body"> <h3 class="blog-suggested-content-article-title"> How Mobile Commerce Is Changing the Way We Shop </h3> <footer class="blog-suggested-content-article-footer"> <p class="-small"> Jun 12, 2015 </p> </footer> </div> </article> </li> <li class="blog-suggested-content-carousel-slide cl-carousel-slide" aria-label="go to New Data Reveals Sudden Explosion of Tablet and E-Reader Usage" data-article-href="https://blog.hubspot.com/blog/tabid/6307/bid/31055/new-data-reveals-sudden-explosion-of-tablet-and-e-reader-usage.aspx"> <article class="blog-suggested-content-article cl-card -hoverable -light"> <div class="blog-suggested-content-article-thumbnail"> <img onerror="this.src='https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/blog-categories/mktg-medium-350px.png'" src="" alt="New Data Reveals Sudden Explosion of Tablet and E-Reader Usage" loading="lazy"> </div> <div class="blog-suggested-content-article-body"> <h3 class="blog-suggested-content-article-title"> New Data Reveals Sudden Explosion of Tablet and E-Reader Usage </h3> <footer class="blog-suggested-content-article-footer"> <p class="-small"> Jan 25, 2012 </p> </footer> </div> </article> </li> <li class="blog-suggested-content-carousel-slide cl-carousel-slide" aria-label="go to 7 Best Practices for a Successful Mobile Check-In Campaign" data-article-href="https://blog.hubspot.com/blog/tabid/6307/bid/30425/7-best-practices-for-a-successful-mobile-check-in-campaign.aspx"> <article class="blog-suggested-content-article cl-card -hoverable -light"> <div class="blog-suggested-content-article-thumbnail"> <img onerror="this.src='https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/blog-categories/mktg-medium-350px.png'" src="//cdn2.hubspot.net/hub/53/file-23116824-jpg/blog/images/checkmark-resized-600.jpg" alt="7 Best Practices for a Successful Mobile Check-In Campaign" loading="lazy"> </div> <div class="blog-suggested-content-article-body"> <h3 class="blog-suggested-content-article-title"> 7 Best Practices for a Successful Mobile Check-In Campaign </h3> <footer class="blog-suggested-content-article-footer"> <p class="-small"> Jan 04, 2012 </p> </footer> </div> </article> </li> <li class="blog-suggested-content-carousel-slide cl-carousel-slide" aria-label="go to The ABCs of Mobile Marketing [Glossary]" data-article-href="https://blog.hubspot.com/blog/tabid/6307/bid/20918/the-abcs-of-mobile-marketing-glossary.aspx"> <article class="blog-suggested-content-article cl-card -hoverable -light"> <div class="blog-suggested-content-article-thumbnail"> <img onerror="this.src='https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/blog-categories/mktg-medium-350px.png'" src="" alt="The ABCs of Mobile Marketing [Glossary]" loading="lazy"> </div> <div class="blog-suggested-content-article-body"> <h3 class="blog-suggested-content-article-title"> The ABCs of Mobile Marketing [Glossary] </h3> <footer class="blog-suggested-content-article-footer"> <p class="-small"> Jul 27, 2011 </p> </footer> </div> </article> </li> <li class="blog-suggested-content-carousel-slide cl-carousel-slide" aria-label="go to 45 Reasons Why B2B Mobile Marketing Is a No-Brainer" data-article-href="https://blog.hubspot.com/blog/tabid/6307/bid/19151/45-reasons-why-b2b-mobile-marketing-is-a-no-brainer.aspx"> <article class="blog-suggested-content-article cl-card -hoverable -light"> <div class="blog-suggested-content-article-thumbnail"> <img onerror="this.src='https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/blog-categories/mktg-medium-350px.png'" src="" alt="45 Reasons Why B2B Mobile Marketing Is a No-Brainer" loading="lazy"> </div> <div class="blog-suggested-content-article-body"> <h3 class="blog-suggested-content-article-title"> 45 Reasons Why B2B Mobile Marketing Is a No-Brainer </h3> <footer class="blog-suggested-content-article-footer"> <p class="-small"> Jul 14, 2011 </p> </footer> </div> </article> </li> <li class="blog-suggested-content-carousel-slide cl-carousel-slide" aria-label="go to 10 of the Best Mobile Marketing Campaigns to Inspire You" data-article-href="https://blog.hubspot.com/blog/tabid/6307/bid/18993/how-to-kickstart-your-mobile-marketing-marketing-cast.aspx"> <article class="blog-suggested-content-article cl-card -hoverable -light"> <div class="blog-suggested-content-article-thumbnail"> <img onerror="this.src='https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/blog-categories/mktg-medium-350px.png'" src="https://www.hubspot.com/hubfs/Kickstart-mobile-marketing_72023-Sep-21-2023-06-12-02-6760-PM.webp" alt="10 of the Best Mobile Marketing Campaigns to Inspire You" loading="lazy"> </div> <div class="blog-suggested-content-article-body"> <h3 class="blog-suggested-content-article-title"> 10 of the Best Mobile Marketing Campaigns to Inspire You </h3> <footer class="blog-suggested-content-article-footer"> <p class="-small"> Jul 05, 2011 </p> </footer> </div> </article> </li> </ul> </div> <div class="cl-carousel-dots"> <div class="cl-carousel-dots-rail"> <ul data-cl-carousel="dots"></ul> </div> </div> </div> </div> </div> </div> <div id="hs_cos_wrapper_blog_social_share_popover" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"></div> </div> </main> <div id="hs_cos_wrapper_blog_exit_intent_popup" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="blog-exit-intent-modal" class="blog-exit-intent cl-modal" role="dialog" aria-modal="true" aria-labelledby="blog-exit-intent-modal-title" aria-describedby="blog-exit-intent-modal-description" data-form-id="4680148f-9b3d-405d-9d34-f2f753eb6611" data-portal-id="53" data-is-form-submitted="false" data-expiration-length="7"> <div class="cl-modal-backdrop" data-cl-modal="close"> <aside class="blog-exit-intent-modal cl-modal-main"> <div class="cl-modal-header -dark"> <h2 id="blog-exit-intent-modal-title" class="cl-modal-title"> <span class="blog-exit-intent-step" data-exit-intent-step="1">Join 600,000+ Fellow Marketers</span> <span class="blog-exit-intent-step" data-exit-intent-step="2">Thanks for Subscribing!</span> </h2> <button class="blog-exit-intent-header-close cl-close" data-cl-modal="close"> <span class="visually-hidden">Close</span> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-close" /> </svg> </button> </div> <div class="blog-exit-intent-content cl-modal-content"> <div class="blog-exit-intent-body"> <p id="blog-exit-intent-modal-description" class="blog-exit-intent-text" data-exit-intent-step="1">Exclusive interviews with industry leaders, and curated resources, to help you become a better marketer. Subscribe to Masters In Marketing below.</p> <div id="blog-exit-intent-form" class="blog-exit-intent-form-wrapper"> <form class="blog-exit-intent-form" data-formid="4680148f-9b3d-405d-9d34-f2f753eb6611" novalidate> <div class="blog-exit-intent-subscription"> <label class="blog-exit-intent-subscription-label cl-input -light -neutral"> <span class="blog-exit-intent-subscription-label-text">Email address*</span> <div class="blog-exit-intent-subscription-wrapper cl-input-wrapper"> <input class="blog-exit-intent-subscription-input cl-input-input -subscription-input" type="email" name="email" value="" required data-input-name="email" pattern="[A-Za-z0-9._+\-']+@[A-Za-z0-9.\-]+\.[A-Za-z]{2,}$"> <input class="blog-exit-intent-category-checkbox -subscription-input" hidden checked type="text" name="recent_custom_form_module_53" value="blog exit intent" data-input-name="recent_custom_form_module_53" data-subscription-type-id="98684" data-frequency="weekly" data-frequency-field="blog_default_blog_subscription"> <input class="blog-exit-intent-subscription-input -subscription-input" hidden type="hidden" name="content_language" value="English" data-input-name="content_language"> <input class="blog-exit-intent-subscription-input -subscription-input" hidden type="hidden" name="lifecyclestage" value="subscriber" data-input-name="lifecyclestage"> </div> </label> <button class="blog-exit-intent-form-submit cl-button -primary -small" type="submit">Subscribe</button> </div> <p class="blog-exit-intent-error-text -small">Must enter a valid email</p> <p class="blog-exit-intent-form-privacy-policy -small">We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our <a href="https://legal.hubspot.com/privacy-policy">Privacy Policy</a>.</p> </form> <div class="blog-exit-intent-submitted-message" tabindex="-1" hidden aria-live="polite"> <p class="blog-exit-intent-submitted-message-text">Want to learn how to build a blog like this?<br>We started with one post.<br>Download free <a href="https://offers.hubspot.com/how-to-start-a-successful-blog">ebook</a></p> <button class="blog-exit-intent-submitted-message-button cl-button -primary -medium" data-cl-modal="close" data-exit-intent-step="2">Close</button> </div> </div> </div> <footer class="blog-exit-intent-footer"> <img src="https://www.hubspot.com/hubfs/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Icons/Sprocket.svg" alt="HubSpot Logo" loading="lazy" width="30" height="32"> <p class="blog-exit-intent-text">Not using <a class="blog-exit-intent" data-navigation-params="blog-lead-flows-virality" href="https://app.hubspot.com/signup/crm">HubSpot</a> yet?</p> </footer></div> </aside></div> </div> </div> </div> <div id="hs_cos_wrapper_blog_post_sticky_cta" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div class="blog-post-sticky-cta -hidden -light" id="blog-post-sticky-cta" data-banner-state="expanded" data-form-state="disabled" data-sticky-state="hidden"> <div class="blog-post-sticky-cta-static"> <button class="blog-post-sticky-cta-button " aria-expanded="true" aria-controls="blog-post-sticky-cta-expanded-content"> <span class="visually-hidden">Pop up for</span> <span class="blog-post-sticky-cta-title">DOWNLOAD NOW: THE MARKETER'S GUIDE TO MOBILE</span> <span class="blog-post-sticky-cta-title-offer">THE MARKETER'S GUIDE TO MOBILE</span> <div class="blog-post-sticky-cta-toggle-arrow cl-round-button -light -small"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-up" /> </svg> </div> </button> <div class="blog-post-sticky-cta-expanded-content" id="blog-post-sticky-cta-expanded-content"> <p class="blog-post-sticky-cta-complementary-text">Grow Your Brand's Mobile Audience</p> <button type="button" class="blog-post-sticky-cta-form-toggler cl-button -primary -light -medium" aria-expanded="false" aria-controls="blog-post-sticky-cta-form-container"> <span class="visually-hidden">DOWNLOAD FOR FREE</span> DOWNLOAD FOR FREE </button> </div> <div class="blog-post-sticky-cta-form-container" id="blog-post-sticky-cta-form-container" data-json-id=""> <style>@keyframes msf-progress { 0% { transform: scaleX(0); opacity: 0; } 100% { transform: scaleX(1); opacity: 1; } } @keyframes msf-appear { 0% { scale: 0; } 100% { scale: 1; } } .msf-container { --rff-indicator-outline-color: var(--light-theme-background-01); --rff-indicator-incomplete-background-color: var(--cl-color-container-03); --rff-indicator-complete-background-color: var(--cl-color-success-01); --rff-indicator-incomplete-text-color: var(--cl-color-text-01); --rff-indicator-complete-text-color: var(--cl-color-text-on-color-01); --rff-indicator-incomplete-border-color: var(--cl-color-border-03); --rff-indicator-complete-border-color: transparent; margin: 0 auto; max-width: 720px; container-name: msf-container; container-type: inline-size; &.-dark { --rff-indicator-outline-color: var(--dark-theme-background-02); } } .msf-header { text-align: center; margin: 2em 0 0 0; } .msf-progress-bar { position: absolute; z-index: 0; top: 50%; left: 0; right: 0; transform: translateY(-50%) scaleX(0); opacity: 0; height: 2px; background-color: var(--light-theme-border-02); transform-origin: left; } .msf-container[data-show-steps='true'] .msf-progress-bar { animation: msf-progress 1s linear forwards; } .msf-progress-header { position: relative; max-width: 860px; margin: 1rem auto 2.5rem; } .msf-indicators { list-style: none; width: 100%; display: flex; justify-content: space-between; flex-direction: row; } .msf-indicator { position: relative; z-index: 1; display: flex; justify-content: center; align-items: center; width: 2rem; height: 2rem; color: var(--rff-indicator-incomplete-text-color); background-color: var(--rff-indicator-incomplete-background-color); border: 2px solid var(--rff-indicator-incomplete-border-color); border-radius: 50%; outline: 8px solid var(--rff-indicator-outline-color); scale: 0; transition: 0.3s background-color linear; font-size: var(--font-size-h6, 1rem); font-weight: var(--font-weight-h6, 500); line-height: var(--line-height-h6, 1.75); } .msf-indicator .cl-icon { display: none; } .msf-description { margin-bottom: 1.5rem; } .msf-container[data-show-steps='true'] .msf-indicator { animation: msf-appear 0.3s ease-out forwards; animation-delay: var(--delay); } .msf-indicator.complete, .msf-indicator.active { background-color: var(--rff-indicator-complete-background-color); color: var(--rff-indicator-complete-text-color); border-color: var(--rff-indicator-complete-border-color); } .msf-indicator.complete .cl-icon { height: 1rem; width: 1rem; position: absolute; fill: currentColor; display: flex; } .msf-indicator.complete > span { opacity: 0; /* effectively visually-hidden */ } .msf { --current-step: 1; position: relative; margin: 0 auto; max-width: 1080px; overflow: hidden; padding: 0.5rem; } .msf-list { display: flex; flex-direction: row; flex-wrap: nowrap; width: 100%; list-style: none; transform: translateX(calc(-100% * (var(--current-step) - 1))); transition: transform 0.35s ease-in-out; } .msf-step { width: 100%; min-width: 100%; display: flex; flex-direction: column; align-items: center; visibility: hidden; } .msf-step[data-active='true'] { visibility: visible; } .msf-step-fields { display: flex; flex-direction: column; } @container msf-container (width >= 600px) { .msf-step-fields { flex-direction: row; } } .msf-field + .msf-field { padding-top: 1.5rem; } @container msf-container (width >= 600px) { .msf-field + .msf-field { padding-left: 1.5rem; padding-top: 0; } } .msf-legal { max-height: 0; overflow: hidden; transition: max-height 0.5s ease-in; text-align: left; font-size: var(--font-size-small); line-height: var(--line-height-small); margin-top: 1.5rem; } .msf-legal > p { font-size: var(--font-size-small); line-height: var(--line-height-small); } .msf-navigation { position: relative; width: 100%; display: flex; align-items: center; justify-content: space-between; padding-top: 2rem; } .msf-next { position: relative; } .msf-submit { position: absolute; right: 0; visibility: hidden; } .msf[data-step='1'] .msf-previous { visibility: hidden; } .msf[data-last-step='true'] .msf-next { visibility: hidden; } .msf[data-last-step='true'] .msf-submit { visibility: visible; } .msf[data-last-step='true'] .msf-legal { max-height: 100vh; } /* Component library validation */ .msf .cl-input .cl-input-status { display: none; } .msf .cl-input.-invalid .cl-input-status { display: unset; } /* Loading states for CTAs */ .msf .cl-button { min-height: 41px; } .msf .cl-loading { position: absolute; display: none; top: 50%; left: 50%; transform: translate(-50%, -50%); } .msf-submit.loading > span, .msf-next.loading > span { visibility: hidden; } .msf-submit.loading > .cl-loading, .msf-next.loading > .cl-loading { display: block; } </style> <script id="rff-user-data" type="application/json" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="> { "firstName": "", "lastName": "", "email": "", "company": "", "website": "", "phone": "", "employees": "", "ipAddress": "8.222.208.146", "ipCountry": "sg", "partners": "", "customHiddenFields": [], "language": "en", "pageId": "24319690" } </script> <div class="msf-sticky-cta-form-container"> <div class="msf-container -light"> <div class="msf-header"> <div class="msf-progress-header"> <div class="msf-progress-bar" aria-hidden="true"></div> <ul class="msf-indicators" aria-label="Steps"></ul> </div></div> <form class="msf" data-theme="light" data-form-id="45afae4b-f2a7-4d63-b4bf-d8a4418bbcc1" data-response-type="redirect" data-redirect-url="https://offers.hubspot.com/thank-you/marketers-guide-to-mobile?hubs_post-cta=on-page-redirect&hubs_post=blog.hubspot.com/blog/tabid/6307/bid/28776/the-ultimate-cheat-sheet-for-mastering-mobile-marketing.aspx " data-followup-email-id="" data-display-option="sticky" data-step="1" data-modal-id=""> </form> </div> </div> </div> </div> <div class="blog-post-sticky-cta-personalized -hidden"> <button class="blog-post-sticky-cta-button" aria-expanded="true" aria-controls="blog-post-sticky-cta-expanded-content"> <span class="visually-hidden">Pop up for</span> <span class="blog-post-sticky-cta-title">THE ONLY MARKETING NEWSLETTER YOU'LL EVER NEED</span> <span class="blog-post-sticky-cta-title-offer">THE ONLY MARKETING NEWSLETTER YOU'LL EVER NEED</span> <div class="blog-post-sticky-cta-toggle-arrow cl-round-button -light -small"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-up" /> </svg> </div> </button> <div class="blog-post-sticky-cta-expanded-content" id="blog-post-sticky-cta-expanded-content"> <p class="blog-post-sticky-cta-complementary-text">The weekly email to help take your career to the next level. No fluff, only first-hand expert advice & useful marketing trends.</p> <button class="blog-post-sticky-cta-form-toggler -personalized cl-button -primary -medium"> JOIN FREE </button> <div class="blog-post-sticky-cta-form -hide"> <div class="blog-form"> <section class="blog-form-wrapper"> <form data-formid="4ea5f424-2d32-44c7-b603-887d06d6bde0" novalidate> <input class="blog-form-subscription-hidden-input -subscription-input" type="hidden" name="content_language" value="English" data-input-name="content_language"> <input class="blog-form-subscription-hidden-input -subscription-input" type="hidden" name="recent_custom_form_module_53" value="newsletter subscribe sticky" data-input-name="recent_custom_form_module_53"> <input class="blog-form-subscription-hidden-input -subscription-input" checked hidden type="checkbox" name="marketing_subscription" data-subscription-type-id="98684" data-frequency="weekly" data-frequency-field="blog_default_blog_subscription"> <div class="blog-form-layout"> <div class="blog-form-subscription"> <label class="blog-subscription-form-email" for="subscription-email-address"> <p class="-microheading">Email</p> </label> <div class="blog-form-subscription-wrapper cl-input-wrapper"> <input class="blog-form-subscription-input cl-input-input -subscription-input" id="subscription-email-address" type="email" placeholder="Your email address" name="email" value="" required data-input-name="email" pattern="[A-Za-z0-9._+\-']+@[A-Za-z0-9.\-]+\.[A-Za-z]{2,}$"> <p class="blog-form-error-text -small">Must enter a valid email</p> </div> <div class="blog-form-privacy-policy"> <p>We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our <a href="https://legal.hubspot.com/privacy-policy?_ga=2.212403156.1701542625.1670847823-723725207.1668822439" rel="noopener" target="_blank">privacy policy</a>. </p> <p class="blog-form-recaptcha">This form is protected by reCAPTCHA and the Google <a href="https://policies.google.com/privacy?__hstc=20629287.64473acead15456495cca640c9f90696.1729504883911.1730221069901.1730297987350.8&__hssc=20629287.6.1730297987350&__hsfp=2735654430" rel="noopener">Privacy Policy</a> and <a href="https://policies.google.com/terms?__hstc=20629287.64473acead15456495cca640c9f90696.1729504883911.1730221069901.1730297987350.8&__hssc=20629287.6.1730297987350&__hsfp=2735654430" rel="noopener">Terms of Service</a> apply.</p> </div> <button class="blog-form-submit blog-post-sticky-cta-form-toggler cl-button -primary -medium" type="submit"> JOIN FREE </button> </div> </div> </form> <div class="blog-form-submitted-message -hide" tabindex="-1" aria-live="polite"> <div class="blog-form-submitted-message-container"> <svg class="blog-form-submitted-message-icon cl-icon"> <use href="#cl-icon-check-circle" aria-hidden="true" /> </svg> <h4 class="blog-form-submitted-message-text">Thank you!</h4> </div> <h4>You've been subscribed</h4> </div> </section> </div> </div> </div> </div> </div></div> <footer class="hsg-footer"> <div class="hsg-footer__layout"> <div class="hsg-footer__nav-utilities" id="back-link"> <div class="hsg-footer__nav-utilities-home -dark"> <svg class="cl-icon" aria-hidden="true"> <use href="#cl-icon-previous"></use> </svg> <span class="hsg-footer__nav-utilities-home-text">Back</span> </div> <button class="hsg-footer__nav-utilities-close" role="presentation"> <svg class="cl-icon"> <use href="#cl-icon-close"></use> </svg> <span class="visually-hidden">Close</span> </button> </div> <nav class="hsg-footer__nav"> <div class="hsg-footer__nav-left"> <section class="hsg-footer__nav-column hsg-footer__nav-column-left"> <h2 class="hsg-footer__nav-heading"> <button class="hsg-footer__nav-toggle" tabindex="-1" aria-disabled="true"> <span>Popular Features</span> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> </button> </h2> <ul> <li class="hsg-footer__nav-item" data-order="1"> <a class="ga_nav_link footer" href="https://www.hubspot.com/products" data-order="1" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > All Products and Features"> All Products and Features </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">All Products and Features</span> </li> <li class="hsg-footer__nav-item" data-order="2"> <a class="ga_nav_link " href="https://www.hubspot.com/products/sales/schedule-meeting" data-order="2" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > Free Meeting Scheduler App"> Free Meeting Scheduler App </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Free Meeting Scheduler App</span> </li> <li class="hsg-footer__nav-item" data-order="3"> <a class="ga_nav_link footer-features-breeze" href="https://www.hubspot.com/products/artificial-intelligence" data-order="3" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > Breeze AI Tools"> Breeze AI Tools </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Breeze AI Tools</span> </li> <li class="hsg-footer__nav-item" data-order="4"> <a class="ga_nav_link " href="https://www.hubspot.com/products/sales/email-tracking" data-order="4" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > Email Tracking Software"> Email Tracking Software </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Email Tracking Software</span> </li> <li class="hsg-footer__nav-item" data-order="5"> <a class="ga_nav_link " href="https://www.hubspot.com/products/cms/ai-content-writer" data-order="5" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > AI Content Writer"> AI Content Writer </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">AI Content Writer</span> </li> <li class="hsg-footer__nav-item" data-order="6"> <a class="ga_nav_link " href="https://www.hubspot.com/products/cms/ai-website-generator" data-order="6" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > AI Website Generator"> AI Website Generator </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">AI Website Generator</span> </li> <li class="hsg-footer__nav-item" data-order="7"> <a class="ga_nav_link " href="https://www.hubspot.com/products/marketing/email" data-order="7" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > Email Marketing Software"> Email Marketing Software </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Email Marketing Software</span> </li> <li class="hsg-footer__nav-item" data-order="8"> <a class="ga_nav_link " href="https://www.hubspot.com/products/crm/lead-management" data-order="8" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > Lead Management Software"> Lead Management Software </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Lead Management Software</span> </li> <li class="hsg-footer__nav-item" data-order="9"> <a class="ga_nav_link " href="https://www.hubspot.com/products/marketing/ai-email-writer" data-order="9" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > AI Email Writer"> AI Email Writer </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">AI Email Writer</span> </li> <li class="hsg-footer__nav-item" data-order="10"> <a class="ga_nav_link " href="https://www.hubspot.com/products/cms/drag-and-drop-website-builder" data-order="10" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > Free Website Builder"> Free Website Builder </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Free Website Builder</span> </li> <li class="hsg-footer__nav-item" data-order="11"> <a class="ga_nav_link " href="https://www.hubspot.com/products/sales/email-templates-sales" data-order="11" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > Sales Email Templates"> Sales Email Templates </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Sales Email Templates</span> </li> <li class="hsg-footer__nav-item" data-order="12"> <a class="ga_nav_link " href="https://www.hubspot.com/products/marketing/forms" data-order="12" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > Free Online Form Builder"> Free Online Form Builder </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Free Online Form Builder</span> </li> <li class="hsg-footer__nav-item" data-order="13"> <a class="ga_nav_link " href="https://www.hubspot.com/products/crm/chatbot-builder" data-order="13" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > Free Chatbot Builder"> Free Chatbot Builder </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Free Chatbot Builder</span> </li> <li class="hsg-footer__nav-item" data-order="14"> <a class="ga_nav_link " href="https://www.hubspot.com/products/crm/live-chat" data-order="14" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > Free Live Chat Software"> Free Live Chat Software </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Free Live Chat Software</span> </li> <li class="hsg-footer__nav-item" data-order="15"> <a class="ga_nav_link " href="https://www.hubspot.com/products/marketing/analytics" data-order="15" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > Marketing Analytics"> Marketing Analytics </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Marketing Analytics</span> </li> <li class="hsg-footer__nav-item" data-order="16"> <a class="ga_nav_link " href="https://www.hubspot.com/products/marketing/landing-pages" data-order="16" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > Free Landing Page Builder"> Free Landing Page Builder </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Free Landing Page Builder</span> </li> <li class="hsg-footer__nav-item" data-order="17"> <a class="ga_nav_link " href="https://www.hubspot.com/products/cms/web-hosting" data-order="17" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Popular Features > Free Web Hosting"> Free Web Hosting </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Free Web Hosting</span> </li> </ul> </section> </div> <div class="hsg-footer__nav-right"> <div class="hsg-footer__nav-full"> <section class="hsg-footer__nav-column "> <h2 class="hsg-footer__nav-heading"> <button class="hsg-footer__nav-toggle" tabindex="-1" aria-disabled="true"> <span>Free Tools</span> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> </button> </h2> <ul> <li class="hsg-footer__nav-item" data-order="1"> <a class="ga_nav_link " href="https://www.hubspot.com/free-business-tools" data-order="1" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Free Tools > See All Free Business Tools"> See All Free Business Tools </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">See All Free Business Tools</span> </li> <li class="hsg-footer__nav-item" data-order="2"> <a class="ga_nav_link " href="https://www.hubspot.com/ai-search-grader" data-order="2" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Free Tools > AI Search Grader"> AI Search Grader </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">AI Search Grader</span> </li> <li class="hsg-footer__nav-item" data-order="3"> <a class="ga_nav_link " href="https://www.hubspot.com/clip-creator" data-order="3" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Free Tools > Clip Creator"> Clip Creator </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Clip Creator</span> </li> <li class="hsg-footer__nav-item" data-order="4"> <a class="ga_nav_link " href="https://website.grader.com/" data-order="4" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Free Tools > Website Grader"> Website Grader </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Website Grader</span> </li> <li class="hsg-footer__nav-item" data-order="5"> <a class="ga_nav_link " href="https://www.hubspot.com/make-my-persona" data-order="5" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Free Tools > Make My Persona"> Make My Persona </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Make My Persona</span> </li> <li class="hsg-footer__nav-item" data-order="6"> <a class="ga_nav_link " href="https://www.hubspot.com/email-signature-generator" data-order="6" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Free Tools > Email Signature Generator"> Email Signature Generator </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Email Signature Generator</span> </li> <li class="hsg-footer__nav-item" data-order="7"> <a class="ga_nav_link " href="https://www.hubspot.com/brand-kit-generator" data-order="7" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Free Tools > Brand Kit Generator"> Brand Kit Generator </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Brand Kit Generator</span> </li> <li class="hsg-footer__nav-item" data-order="8"> <a class="ga_nav_link " href="https://www.hubspot.com/blog-topic-generator" data-order="8" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Free Tools > Blog Ideas Generator"> Blog Ideas Generator </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Blog Ideas Generator</span> </li> <li class="hsg-footer__nav-item" data-order="9"> <a class="ga_nav_link " href="https://www.hubspot.com/invoice-template-generator" data-order="9" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Free Tools > Invoice Generator"> Invoice Generator </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Invoice Generator</span> </li> <li class="hsg-footer__nav-item" data-order="10"> <a class="ga_nav_link " href="https://www.hubspot.com/business-templates" data-order="10" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Free Tools > Free Business Templates"> Free Business Templates </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Free Business Templates</span> </li> <li class="hsg-footer__nav-item" data-order="11"> <a class="ga_nav_link " href="https://www.hubspot.com/guide-creator" data-order="11" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Free Tools > Guide Creator"> Guide Creator </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Guide Creator</span> </li> <li class="hsg-footer__nav-item" data-order="12"> <a class="ga_nav_link " href="https://www.hubspot.com/comparisons" data-order="12" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Free Tools > Software Comparisons Library"> Software Comparisons Library </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Software Comparisons Library</span> </li> <li class="hsg-footer__nav-item" data-order="13"> <a class="ga_nav_link " href="https://ecosystem.hubspot.com/marketplace/website" data-order="13" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Free Tools > Template Marketplace"> Template Marketplace </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Template Marketplace</span> </li> <li class="hsg-footer__nav-item" data-order="14"> <a class="ga_nav_link " href="https://www.hubspot.com/campaign-assistant" data-order="14" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Free Tools > Campaign Assistant"> Campaign Assistant </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Campaign Assistant</span> </li> <li class="hsg-footer__nav-item" data-order="15"> <a class="ga_nav_link " href="https://www.hubspot.com/free-business-tools/landing-page-gpt" data-order="15" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Free Tools > Landing Page Creator"> Landing Page Creator </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Landing Page Creator</span> </li> </ul> </section> </div> <div class="hsg-footer__nav-full"> <section class="hsg-footer__nav-column "> <h2 class="hsg-footer__nav-heading"> <button class="hsg-footer__nav-toggle" tabindex="-1" aria-disabled="true"> <span>Company</span> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> </button> </h2> <ul> <li class="hsg-footer__nav-item" data-order="1"> <a class="ga_nav_link " href="https://www.hubspot.com/our-story" data-order="1" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Company > About Us"> About Us </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">About Us</span> </li> <li class="hsg-footer__nav-item" data-order="2"> <a class="ga_nav_link " href="https://www.hubspot.com/careers" data-order="2" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Company > Careers"> Careers </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Careers</span> </li> <li class="hsg-footer__nav-item" data-order="3"> <a class="ga_nav_link " href="https://www.hubspot.com/company/management" data-order="3" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Company > Management Team"> Management Team </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Management Team</span> </li> <li class="hsg-footer__nav-item" data-order="4"> <a class="ga_nav_link " href="https://www.hubspot.com/company/board-of-directors" data-order="4" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Company > Board of Directors"> Board of Directors </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Board of Directors</span> </li> <li class="hsg-footer__nav-item" data-order="5"> <a class="ga_nav_link " href="https://ir.hubspot.com/?_ga=2.262843276.12874469.1592422655-430007000.1592422655" data-order="5" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Company > Investor Relations"> Investor Relations </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Investor Relations</span> </li> <li class="hsg-footer__nav-item" data-order="6"> <a class="ga_nav_link " href="https://blog.hubspot.com" data-order="6" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Company > Blog"> Blog </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Blog</span> </li> <li class="hsg-footer__nav-item" data-order="7"> <a class="ga_nav_link " href="https://www.hubspot.com/company/contact" data-order="7" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Company > Contact Us"> Contact Us </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Contact Us</span> </li> </ul> </section> </div> <div class="hsg-footer__nav-split"> <section class="hsg-footer__nav-column "> <h2 class="hsg-footer__nav-heading"> <button class="hsg-footer__nav-toggle" tabindex="-1" aria-disabled="true"> <span>Customers</span> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> </button> </h2> <ul> <li class="hsg-footer__nav-item" data-order="1"> <a class="ga_nav_link " href="https://help.hubspot.com/" data-order="1" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Customers > Customer Support"> Customer Support </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Customer Support</span> </li> <li class="hsg-footer__nav-item" data-order="2"> <a class="ga_nav_link " href="https://www.hubspot.com/hubspot-user-groups" data-order="2" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Customers > Join a Local User Group"> Join a Local User Group </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Join a Local User Group</span> </li> </ul> </section> <section class="hsg-footer__nav-column "> <h2 class="hsg-footer__nav-heading"> <button class="hsg-footer__nav-toggle" tabindex="-1" aria-disabled="true"> <span>Partners</span> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> </button> </h2> <ul> <li class="hsg-footer__nav-item" data-order="1"> <a class="ga_nav_link " href="https://www.hubspot.com/partners" data-order="1" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Partners > All Partner Programs"> All Partner Programs </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">All Partner Programs</span> </li> <li class="hsg-footer__nav-item" data-order="2"> <a class="ga_nav_link " href="https://www.hubspot.com/partners/solutions" data-order="2" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Partners > Solutions Partner Program"> Solutions Partner Program </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Solutions Partner Program</span> </li> <li class="hsg-footer__nav-item" data-order="3"> <a class="ga_nav_link " href="https://www.hubspot.com/partners/app" data-order="3" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Partners > App Partner Program"> App Partner Program </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">App Partner Program</span> </li> <li class="hsg-footer__nav-item" data-order="4"> <a class="ga_nav_link " href="https://www.hubspot.com/startups/partners" data-order="4" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Partners > HubSpot for Startups"> HubSpot for Startups </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">HubSpot for Startups</span> </li> <li class="hsg-footer__nav-item" data-order="5"> <a class="ga_nav_link " href="https://www.hubspot.com/partners/affiliates" data-order="5" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Partners > Affiliate Program"> Affiliate Program </a> <svg class="cl-icon"> <use href="#cl-icon-right"></use> </svg> <span class="visually-hidden">Affiliate Program</span> </li> </ul> </section> </div> </div> </nav> </div> <section class="hsg-footer__contact-links social-cl"> <ul class="hsg-footer__social"><li> <a href="https://www.facebook.com/hubspot" target="_blank" class="ga_nav_link hstc_facebook" data-order="1" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Facebook"> <svg class="cl-icon"> <use href="#cl-icon-facebook" /> </svg> <span class="hidden-social">Facebook</span> </a> </li><li> <a href="https://www.instagram.com/hubspot/" target="_blank" class="ga_nav_link hstc_instagram" data-order="2" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Instagram"> <svg class="cl-icon"> <use href="#cl-icon-instagram" /> </svg> <span class="hidden-social">Instagram</span> </a> </li><li> <a href="https://youtube.com/user/HubSpot" target="_blank" class="ga_nav_link hstc_youtube" data-order="3" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Youtube"> <svg class="cl-icon"> <use href="#cl-icon-youtube" /> </svg> <span class="hidden-social">Youtube</span> </a> </li><li> <a href="https://x.com/HubSpot" target="_blank" class="ga_nav_link hstc_twitter" data-order="4" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Twitter"> <svg class="cl-icon"> <use href="#cl-icon-twitter" /> </svg> <span class="hidden-social">Twitter</span> </a> </li><li> <a href="https://www.linkedin.com/company/hubspot" target="_blank" class="ga_nav_link hstc_linkedin" data-order="5" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Linkedin"> <svg class="cl-icon"> <use href="#cl-icon-linkedin" /> </svg> <span class="hidden-social">Linkedin</span> </a> </li><li> <a href="https://medium.com/@HubSpot" target="_blank" class="ga_nav_link hstc_medium" data-order="6" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Medium"> <svg class="cl-icon"> <use href="#cl-icon-medium" /> </svg> <span class="hidden-social">Medium</span> </a> </li><li> <a href="https://www.tiktok.com/@hubspot" target="_blank" class="ga_nav_link hstc_medium" data-order="7" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Tiktok"> <svg class="cl-icon"> <use href="#cl-icon-tiktok" /> </svg> <span class="hidden-social">Tiktok</span> </a> </li></ul> </section> <section class="hsg-footer__bottom"> <div class="hsg-footer__apps"><a class="ga_nav_link hsg-footer__app" href="https://apps.apple.com/us/app/hubspot/id1107711722" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Download on the App Store"> <img class="en-homepage-mobile-footer-apple" src="https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/app%20store%20high%20res.png?width=136&height=45&name=app%20store%20high%20res.png" alt="Download on the App Store" width="136" height="45" loading="lazy" srcset="https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/app%20store%20high%20res.png?width=68&height=23&name=app%20store%20high%20res.png 68w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/app%20store%20high%20res.png?width=136&height=45&name=app%20store%20high%20res.png 136w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/app%20store%20high%20res.png?width=204&height=68&name=app%20store%20high%20res.png 204w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/app%20store%20high%20res.png?width=272&height=90&name=app%20store%20high%20res.png 272w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/app%20store%20high%20res.png?width=340&height=113&name=app%20store%20high%20res.png 340w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/app%20store%20high%20res.png?width=408&height=135&name=app%20store%20high%20res.png 408w" sizes="(max-width: 136px) 100vw, 136px"> </a><a class="ga_nav_link hsg-footer__app" href="https://play.google.com/store/apps/details?id=com.hubspot.android&hl=en_US" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Get it on Google Play"> <img class="en-homepage-mobile-footer-google" src="https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/google%20play%20high%20res.png?width=136&height=45&name=google%20play%20high%20res.png" alt="Get it on Google Play" width="136" height="45" loading="lazy" srcset="https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/google%20play%20high%20res.png?width=68&height=23&name=google%20play%20high%20res.png 68w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/google%20play%20high%20res.png?width=136&height=45&name=google%20play%20high%20res.png 136w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/google%20play%20high%20res.png?width=204&height=68&name=google%20play%20high%20res.png 204w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/google%20play%20high%20res.png?width=272&height=90&name=google%20play%20high%20res.png 272w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/google%20play%20high%20res.png?width=340&height=113&name=google%20play%20high%20res.png 340w, https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/google%20play%20high%20res.png?width=408&height=135&name=google%20play%20high%20res.png 408w" sizes="(max-width: 136px) 100vw, 136px"> </a></div> <div class="hsg-footer__logo"> <a href="https://www.hubspot.com" aria-label="HubSpot" class="global-nav-logo-wrapper ga_nav_link " data-ga_nav_type="footer_nav" data-ga_nav_tree_text="HubSpot Logo"> <img class="" alt="HubSpot" src="data:image/svg+xml;base64,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" width="100" height="30" loading="lazy"> </a> <p>Copyright © 2024 HubSpot, Inc.</p> </div> <div class="hsg-footer__copyright"> <ul><li><a href="https://legal.hubspot.com/legal-stuff" class="ga_nav_link" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Legal Stuff">Legal Stuff</a></li> <li><a href="https://legal.hubspot.com/privacy-policy" class="ga_nav_link" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Privacy Policy">Privacy Policy</a></li> <li><a href="https://legal.hubspot.com/security" class="ga_nav_link" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Security">Security</a></li> <li><a href="https://legal.hubspot.com/website-accessibility" class="ga_nav_link" data-ga_nav_type="footer_nav" data-ga_nav_tree_text="Website Accessibility">Website Accessibility</a></li> <li class="hs-footer-cookie-settings" hidden> <a href=""></a> </li> </ul> </div> </section> </footer> <script nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="> window.addEventListener('load',function(){var links=document.querySelectorAll('link.hs-async-css');Array.prototype.forEach.call(links,function(l){l.setAttribute('rel','stylesheet')})});</script>  <script defer src="/hs/hsstatic/content-cwv-embed/static-1.1293/embed.js" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="></script> <script src="//cdn2.hubspot.net/hub/53/hub_generated/template_assets/80991207740/1726142624301/_Web_Team_Assets/Component_Modules/assets/icons.min.js" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="></script> <script src="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/56723797352/1730819306806/_Web_Team_Assets/Blog/assets/main.min.js" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="></script> <script defer src="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/61924670007/1732615466375/_Web_Team_Assets/Blog/assets/vendors.min.js" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="></script> <script nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="> var hsVars = hsVars || {}; hsVars['language'] = 'en-us'; </script> <script src="/hs/hsstatic/cos-i18n/static-1.53/bundles/project.js" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="></script> <script defer src="https://cdn2.hubspot.net/hub/53/hub_generated/module_assets/77591971357/1727898803695/module_77591971357_read-time-bar.min.js" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="></script> <script src="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/109526302883/1732615463828/_Web_Team_Assets/Blog/templates/partials/blog-navigation/navigation.min.js" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="></script> <script src="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/145435905903/1732042952770/_Web_Team_Assets/Website/views/_layouts/partials/assets/core/footer.min.js" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="></script> <script src="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/145435696781/1732042962604/_Web_Team_Assets/Website/views/_layouts/partials/assets/core/nav-shared.min.js" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="></script> <script defer src="https://53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/module_assets/69920707401/1732615458227/module_69920707401_social-share-on-page.min.js" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="></script> <script src="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/134601846578/1730819299990/_Web_Team_Assets/Blog/macros/social-share/social-share.min.js" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="></script> <script defer src="https://53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/module_assets/69920707403/1731321582684/module_69920707403_suggested-content.min.js" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="></script> <script defer src="https://53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/module_assets/77591239588/1731321582603/module_77591239588_social-share-popover.min.js" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="></script> <script defer src="https://53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/module_assets/118908327807/1732615454755/module_118908327807_blog-exit-intent-popup.min.js" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="></script> <script async src="https://53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/module_assets/70928313387/1732615458493/module_70928313387_sticky-cta.min.js" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="></script> <script src="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/182662715763/1731321601107/_Web_Team_Assets/Blog/macros/personalization/personalized-sticky-cta.min.js" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="></script> <script defer src="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/167517199999/1731673398766/_Web_Team_Assets/multi-step-form/macros/renderMSF/script.min.js" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="></script> <script src="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/95516811776/1732615460969/_Web_Team_Assets/Blog/macros/blog-form/blog-form.min.js" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="></script> <script defer src="//53.fs1.hubspotusercontent-na1.net/hub/53/hub_generated/template_assets/77591971376/1730819304975/_Web_Team_Assets/Blog/templates/pages/post/post.min.js" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="></script>  <script type="text/javascript" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="> var _hsq = _hsq || []; _hsq.push(["setContentType", "blog-post"]); _hsq.push(["setCanonicalUrl", "https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/28776\/the-ultimate-cheat-sheet-for-mastering-mobile-marketing.aspx"]); _hsq.push(["setPageId", "6307-28776"]); _hsq.push(["setContentMetadata", { "contentPageId": 24319690, "legacyPageId": "6307-28776", "contentFolderId": null, "contentGroupId": 58774, "abTestId": null, "languageVariantId": 24319690, "languageCode": "en-us", }]); </script> <script type="text/javascript" id="hs-script-loader" async defer src="/hs/scriptloader/53.js" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="></script>  <script type="text/javascript" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="> var hsVars = { render_id: "a4d50819-c069-4753-a126-196f0a669b79", ticks: 1732712868103, page_id: 24319690, content_group_id: 58774, portal_id: 53, app_hs_base_url: "https://app.hubspot.com", cp_hs_base_url: "https://cp.hubspot.com", language: "en-us", analytics_page_type: "blog-post", scp_content_type: "", analytics_page_id: "6307-28776", category_id: 3, folder_id: 0, is_hubspot_user: false } </script> <script defer src="/hs/hsstatic/HubspotToolsMenu/static-1.354/js/index.js" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="></script> <script type="text/javascript" src="https://js.hubspot.com/ut-js/hubspot-dot-com.js" defer nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="></script>   <script type="text/javascript" src="https://www.hubspot.com/wt-assets/static-files/mktg-analytics/latest/bundle.min.js" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="></script> <script type="text/javascript" src="https://static.hsappstatic.net/affiliates-landing-embed/ex/referral.js" nonce="S3Pb7ekk0Qe3QbNAlXC1tA=="></script>  </body></html>

CINXE.COM

The Ultimate Cheat Sheet for Mastering Mobile Marketing