Resources and guides for X Ads

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class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h2 class="b01__headline twtr-type--bold-700r twtr-color--gray-900 "> Explore X best practices </h2> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="56Q4"> <p>Elevate and optimize your X Ads strategy with these best practices, top tips, and key resources.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__group--bottom twtr-background--white "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://web.archive.org/web/20240324033746im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/en/resources/twitter-ads-agency-pitch.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20240324033746im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/en/resources/twitter-ads-agency-pitch.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 1000 500%22%3E%3C/svg%3E" width="1000" height="500" data-src="/content/dam/business-twitter/en/resources/twitter-ads-agency-pitch.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-center lazyload "/> </picture> </div> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h3 class="b01__headline twtr-type--bold-500r twtr-color--gray-900 "> Agency resources </h3> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="EA7J"> <p>Downloadable client-friendly decks, one-sheeters, and more to impress your clients (or your boss) with key storylines and stats.<br/> </p> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-default twtr-btn-color--primary-black twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20240324033746/https://business.x.com/en/resources/agency.html" target="_self" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="EWS0" data-twtr-scribe-component="learn-more" data-text="Learn more">  Learn more </a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__block--top twtr-padding__block--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h3 class="b01__headline twtr-type--bold-500r twtr-color--gray-900 "> Small business resources </h3> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="LTEX"> <p>Managing a small business on X? Use these tips, tricks, and resources to help you maximize your efficiency and results on the platform.</p> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-default twtr-btn-color--primary-black twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20240324033746/https://business.x.com/en/resources/small-business.html" target="_self" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="4BT4" data-twtr-scribe-component="learn-more" data-text="Learn more">  Learn more </a> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--auto"> <picture> <source srcset="https://web.archive.org/web/20240324033746im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/en/shopping/fashion-smb.jpg.twimg.768.jpg" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20240324033746im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/en/shopping/fashion-smb.jpg.twimg.2560.jpg" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 2121 1414%22%3E%3C/svg%3E" width="2121" height="1414" data-src="/content/dam/business-twitter/en/shopping/fashion-smb.jpg.twimg.1920.jpg" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--auto is-aligned-center lazyload "/> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__block--top twtr-padding__block--bottom twtr-background--gray-900 "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h3 class="b01__headline twtr-type--bold-500r twtr-color--white "> Video resources </h3> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--white-neutral); --paragraph-color: var(--white-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="EM81"> <p>Videos optimized for X drive an increase of 33% in emotional engagement*. Make your message more memorable by adding video to your X strategy.</p> <p>*<i>Increase in 33% is versus non-optimized TVCs. Source: GroupM + X, EyeSee, TVCs vs Optimized Ads on X, December 2018. </i></p> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-default twtr-btn-color--primary-white twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20240324033746/https://business.x.com/en/resources/video.html" target="_self" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="Z1ZY" data-twtr-scribe-component="learn-more" data-text="Learn more">  Learn more </a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__group--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component--last twtr-component twtr-component--first"> <div class="b04 twtr-component-space--md "> <div class="b04__image b04__image--fixed"> <picture> <source srcset="https://web.archive.org/web/20240324033746im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/en/resources/twitter-takeover-examples-tips.png.twimg.768.png" media="(max-width: 767px)"/> <source srcset="https://web.archive.org/web/20240324033746im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/en/resources/twitter-takeover-examples-tips.png.twimg.2560.png" media="(min-width: 1920px)"/> <img src="data:image/svg+xml,%3Csvg xmlns=%22http://www.w3.org/2000/svg%22 viewBox=%220 0 1000 500%22%3E%3C/svg%3E" style="width: 1000px" width="1000px" height="500px" data-src="/content/dam/business-twitter/en/resources/twitter-takeover-examples-tips.png.twimg.1920.png" alt data-object-fit="cover" class="b04__img b04__img-cover b04__img--fixed is-aligned-left lazyload "/> </picture> </div> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h3 class="b01__headline twtr-type--bold-500r twtr-color--gray-900 "> Mobile app advertising guide </h3> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="W7PN"> <p>This quick-start resource is dedicated to help you run successful mobile app campaigns on X. This all-in-one guide will walk you through campaign setup, bidding, measurement, ATT, answer all your top questions, and more.</p> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-default twtr-btn-color--primary-black twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20240324033746/https://business.x.com/en/resources/mobile-app-advertising-guide.html" target="_self" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="48WK" data-twtr-scribe-component="learn-more" data-text="Learn more">  Learn more </a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__section--bottom twtr-background--gray-900 "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--white-neutral); --paragraph-color: var(--white-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="MTRD"> <h6><span style="font-size: 24.0px;line-height: 32.0px;"><span class="twtr-color--gray-0">Follow </span><a href="https://web.archive.org/web/20240324033746/https://twitter.com/XBusiness" target="_blank"><span class="twtr-color--gray-0">@XBusiness</span></a> <span class="twtr-color--gray-0">for the latest trends and best tips on promoting your business</span></span></h6> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__section--bottom twtr-background--white "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h4 class="b01__headline twtr-type--bold-500r twtr-color--gray-900 "> X Business blog </h4> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="2JKG"> <p>Learn the latest trends, insights, and best practices we're seeing on the platform.<br/> </p> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-default twtr-btn-color--primary-black twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20240324033746/https://business.x.com/en/blog.html" target="_self" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="GDP9" data-twtr-scribe-component="read-now" data-text="Read now">  Read now </a> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b01-headline twtr-component twtr-component--first"> <div class="b01 twtr-component-space--md"> <div class="b01__item"> <div class="b01__copy "> <h4 class="b01__headline twtr-type--bold-500r twtr-color--gray-900 "> Success stories </h4> </div> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="DB5P"> <p>Get inspired by advertisers just like you who achieved standout success <span style="word-spacing: normal;">with X Ads.</span></p> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-default twtr-btn-color--primary-black twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20240324033746/https://business.x.com/en/success-stories.html" target="_self" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="ANXS" data-twtr-scribe-component="find-your-story" data-text="Find your story">  Find your story </a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top 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