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src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/66b578bb556447686f2a83c6_PMA%20FULL%20LOGO%20WHITE.svg" loading="lazy" width="120" alt=""/><div class="hero-jump-links-button-group"><div data-hover="false" data-delay="0" class="bordered-dropdown w-dropdown"><div class="bordered-dropdown-toggle-button white-border w-dropdown-toggle"><div>Jump to</div><div class="icon-11 w-icon-dropdown-toggle"></div></div><nav class="bordered-dropdown-list w-dropdown-list"><div class="text-size-large text-weight-semibold">Jump to...</div><div class="jump-to_decal-line"></div><div class="jump-to-link-wrapper"><a href="#course-overview" class="jump-to_link w-inline-block"><div class="text-style-inline text-color-black">Course overview</div><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.5386L17.3273 11.3658L16.314 11.213C15.9559 11.1551 15.5945 11.1188 15.232 11.1043C14.2667 11.0792 13.3003 11.0867 12.3352 11.1013L9.44183 11.1646C8.25529 11.1977 7.0688 11.2268 5.88523 11.2882C5.29267 11.311 4.70258 11.3544 4.11119 11.3871C3.52198 11.4341 2.93072 11.4701 2.34398 11.5308C1.98422 11.5503 1.62343 11.5376 1.26592 11.4929C1.10095 11.4696 0.94434 11.4057 0.810129 11.307C0.675917 11.2083 0.568298 11.0778 0.496921 10.9273C0.236922 10.4762 0.369622 9.94505 0.846758 9.76626C1.15667 9.65764 1.48338 9.60482 1.81173 9.61025C3.29353 9.58895 4.77197 9.46304 6.23603 9.23347C6.63738 9.1398 7.05032 9.10561 7.46161 9.13199C8.73218 9.30607 10.0018 9.15802 11.2684 9.25982C11.7384 9.29588 12.2097 9.31345 12.681 9.33484C13.1524 9.35156 13.6241 9.3708 14.0942 9.41085C15.771 9.54543 17.4414 9.74297 19.1048 9.98543C19.764 10.0574 20.3845 10.3328 20.8801 10.7734C21.11 10.9871 21.031 11.4219 20.727 11.483C20.2954 11.5644 19.8575 11.6076 19.4184 11.6119C19.0577 11.5982 18.6982 11.5639 18.3415 11.5091L18.3354 11.5386Z" fill="currentColor"/> <path d="M14.6939 12.7759C15.3205 12.411 15.9607 12.0606 16.6281 11.7448C16.9825 11.5778 17.3412 11.4178 17.6959 11.2436C18.3149 10.9242 18.9626 10.6635 19.6303 10.465C20.3318 10.2578 21.0586 10.1482 21.79 10.1393L21.231 11.9465C20.6245 11.5893 20.0231 11.2226 19.4307 10.8417C17.3591 9.50732 15.367 8.05051 13.432 6.52538C13.1446 6.28364 12.8834 6.01239 12.6527 5.71609C12.5491 5.58195 12.4812 5.42374 12.4552 5.25623C12.4293 5.08872 12.4462 4.91737 12.5045 4.75818C12.6482 4.25901 13.1314 3.99143 13.587 4.20383C13.8776 4.34882 14.1432 4.53947 14.3736 4.7685C15.4474 5.77949 16.6438 6.65168 17.9348 7.36463C18.291 7.56297 18.6802 7.7409 18.9649 8.0207C19.878 8.91313 21.0095 9.5044 22.0268 10.253C22.0903 10.2992 22.1538 10.3454 22.2177 10.3919L22.3013 10.4528C22.451 10.5618 22.5608 10.7168 22.6139 10.8942C22.667 11.0716 22.6604 11.2615 22.5952 11.4348C22.53 11.6081 22.4097 11.7552 22.2528 11.8536C22.0959 11.952 21.9111 11.9961 21.7267 11.9793C20.9845 11.9117 20.2138 12.0739 19.4514 12.297C17.9566 12.7375 16.5064 13.5525 15.117 14.4636C14.5762 14.8475 13.9392 15.0735 13.2774 15.1162C12.9596 15.1275 12.7061 14.766 12.8873 14.5043C13.1487 14.1304 13.449 13.7853 13.7832 13.4749C14.074 13.2276 14.3832 13.0027 14.7081 12.8024L14.6939 12.7759Z" fill="currentColor"/> </svg></div></a><a href="#leaders" class="jump-to_link w-inline-block"><div class="text-style-inline text-color-black">Your instructors</div><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.5386L17.3273 11.3658L16.314 11.213C15.9559 11.1551 15.5945 11.1188 15.232 11.1043C14.2667 11.0792 13.3003 11.0867 12.3352 11.1013L9.44183 11.1646C8.25529 11.1977 7.0688 11.2268 5.88523 11.2882C5.29267 11.311 4.70258 11.3544 4.11119 11.3871C3.52198 11.4341 2.93072 11.4701 2.34398 11.5308C1.98422 11.5503 1.62343 11.5376 1.26592 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9.50732 15.367 8.05051 13.432 6.52538C13.1446 6.28364 12.8834 6.01239 12.6527 5.71609C12.5491 5.58195 12.4812 5.42374 12.4552 5.25623C12.4293 5.08872 12.4462 4.91737 12.5045 4.75818C12.6482 4.25901 13.1314 3.99143 13.587 4.20383C13.8776 4.34882 14.1432 4.53947 14.3736 4.7685C15.4474 5.77949 16.6438 6.65168 17.9348 7.36463C18.291 7.56297 18.6802 7.7409 18.9649 8.0207C19.878 8.91313 21.0095 9.5044 22.0268 10.253C22.0903 10.2992 22.1538 10.3454 22.2177 10.3919L22.3013 10.4528C22.451 10.5618 22.5608 10.7168 22.6139 10.8942C22.667 11.0716 22.6604 11.2615 22.5952 11.4348C22.53 11.6081 22.4097 11.7552 22.2528 11.8536C22.0959 11.952 21.9111 11.9961 21.7267 11.9793C20.9845 11.9117 20.2138 12.0739 19.4514 12.297C17.9566 12.7375 16.5064 13.5525 15.117 14.4636C14.5762 14.8475 13.9392 15.0735 13.2774 15.1162C12.9596 15.1275 12.7061 14.766 12.8873 14.5043C13.1487 14.1304 13.449 13.7853 13.7832 13.4749C14.074 13.2276 14.3832 13.0027 14.7081 12.8024L14.6939 12.7759Z" fill="currentColor"/> </svg></div></a><a href="#section-whats-included" class="jump-to_link w-inline-block"><div class="text-style-inline text-color-black">What's included</div><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.5386L17.3273 11.3658L16.314 11.213C15.9559 11.1551 15.5945 11.1188 15.232 11.1043C14.2667 11.0792 13.3003 11.0867 12.3352 11.1013L9.44183 11.1646C8.25529 11.1977 7.0688 11.2268 5.88523 11.2882C5.29267 11.311 4.70258 11.3544 4.11119 11.3871C3.52198 11.4341 2.93072 11.4701 2.34398 11.5308C1.98422 11.5503 1.62343 11.5376 1.26592 11.4929C1.10095 11.4696 0.94434 11.4057 0.810129 11.307C0.675917 11.2083 0.568298 11.0778 0.496921 10.9273C0.236922 10.4762 0.369622 9.94505 0.846758 9.76626C1.15667 9.65764 1.48338 9.60482 1.81173 9.61025C3.29353 9.58895 4.77197 9.46304 6.23603 9.23347C6.63738 9.1398 7.05032 9.10561 7.46161 9.13199C8.73218 9.30607 10.0018 9.15802 11.2684 9.25982C11.7384 9.29588 12.2097 9.31345 12.681 9.33484C13.1524 9.35156 13.6241 9.3708 14.0942 9.41085C15.771 9.54543 17.4414 9.74297 19.1048 9.98543C19.764 10.0574 20.3845 10.3328 20.8801 10.7734C21.11 10.9871 21.031 11.4219 20.727 11.483C20.2954 11.5644 19.8575 11.6076 19.4184 11.6119C19.0577 11.5982 18.6982 11.5639 18.3415 11.5091L18.3354 11.5386Z" fill="currentColor"/> <path d="M14.6939 12.7759C15.3205 12.411 15.9607 12.0606 16.6281 11.7448C16.9825 11.5778 17.3412 11.4178 17.6959 11.2436C18.3149 10.9242 18.9626 10.6635 19.6303 10.465C20.3318 10.2578 21.0586 10.1482 21.79 10.1393L21.231 11.9465C20.6245 11.5893 20.0231 11.2226 19.4307 10.8417C17.3591 9.50732 15.367 8.05051 13.432 6.52538C13.1446 6.28364 12.8834 6.01239 12.6527 5.71609C12.5491 5.58195 12.4812 5.42374 12.4552 5.25623C12.4293 5.08872 12.4462 4.91737 12.5045 4.75818C12.6482 4.25901 13.1314 3.99143 13.587 4.20383C13.8776 4.34882 14.1432 4.53947 14.3736 4.7685C15.4474 5.77949 16.6438 6.65168 17.9348 7.36463C18.291 7.56297 18.6802 7.7409 18.9649 8.0207C19.878 8.91313 21.0095 9.5044 22.0268 10.253C22.0903 10.2992 22.1538 10.3454 22.2177 10.3919L22.3013 10.4528C22.451 10.5618 22.5608 10.7168 22.6139 10.8942C22.667 11.0716 22.6604 11.2615 22.5952 11.4348C22.53 11.6081 22.4097 11.7552 22.2528 11.8536C22.0959 11.952 21.9111 11.9961 21.7267 11.9793C20.9845 11.9117 20.2138 12.0739 19.4514 12.297C17.9566 12.7375 16.5064 13.5525 15.117 14.4636C14.5762 14.8475 13.9392 15.0735 13.2774 15.1162C12.9596 15.1275 12.7061 14.766 12.8873 14.5043C13.1487 14.1304 13.449 13.7853 13.7832 13.4749C14.074 13.2276 14.3832 13.0027 14.7081 12.8024L14.6939 12.7759Z" fill="currentColor"/> </svg></div></a><a href="#benefits" class="jump-to_link w-inline-block"><div class="text-style-inline text-color-black">Course benefits</div><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.5386L17.3273 11.3658L16.314 11.213C15.9559 11.1551 15.5945 11.1188 15.232 11.1043C14.2667 11.0792 13.3003 11.0867 12.3352 11.1013L9.44183 11.1646C8.25529 11.1977 7.0688 11.2268 5.88523 11.2882C5.29267 11.311 4.70258 11.3544 4.11119 11.3871C3.52198 11.4341 2.93072 11.4701 2.34398 11.5308C1.98422 11.5503 1.62343 11.5376 1.26592 11.4929C1.10095 11.4696 0.94434 11.4057 0.810129 11.307C0.675917 11.2083 0.568298 11.0778 0.496921 10.9273C0.236922 10.4762 0.369622 9.94505 0.846758 9.76626C1.15667 9.65764 1.48338 9.60482 1.81173 9.61025C3.29353 9.58895 4.77197 9.46304 6.23603 9.23347C6.63738 9.1398 7.05032 9.10561 7.46161 9.13199C8.73218 9.30607 10.0018 9.15802 11.2684 9.25982C11.7384 9.29588 12.2097 9.31345 12.681 9.33484C13.1524 9.35156 13.6241 9.3708 14.0942 9.41085C15.771 9.54543 17.4414 9.74297 19.1048 9.98543C19.764 10.0574 20.3845 10.3328 20.8801 10.7734C21.11 10.9871 21.031 11.4219 20.727 11.483C20.2954 11.5644 19.8575 11.6076 19.4184 11.6119C19.0577 11.5982 18.6982 11.5639 18.3415 11.5091L18.3354 11.5386Z" fill="currentColor"/> <path d="M14.6939 12.7759C15.3205 12.411 15.9607 12.0606 16.6281 11.7448C16.9825 11.5778 17.3412 11.4178 17.6959 11.2436C18.3149 10.9242 18.9626 10.6635 19.6303 10.465C20.3318 10.2578 21.0586 10.1482 21.79 10.1393L21.231 11.9465C20.6245 11.5893 20.0231 11.2226 19.4307 10.8417C17.3591 9.50732 15.367 8.05051 13.432 6.52538C13.1446 6.28364 12.8834 6.01239 12.6527 5.71609C12.5491 5.58195 12.4812 5.42374 12.4552 5.25623C12.4293 5.08872 12.4462 4.91737 12.5045 4.75818C12.6482 4.25901 13.1314 3.99143 13.587 4.20383C13.8776 4.34882 14.1432 4.53947 14.3736 4.7685C15.4474 5.77949 16.6438 6.65168 17.9348 7.36463C18.291 7.56297 18.6802 7.7409 18.9649 8.0207C19.878 8.91313 21.0095 9.5044 22.0268 10.253C22.0903 10.2992 22.1538 10.3454 22.2177 10.3919L22.3013 10.4528C22.451 10.5618 22.5608 10.7168 22.6139 10.8942C22.667 11.0716 22.6604 11.2615 22.5952 11.4348C22.53 11.6081 22.4097 11.7552 22.2528 11.8536C22.0959 11.952 21.9111 11.9961 21.7267 11.9793C20.9845 11.9117 20.2138 12.0739 19.4514 12.297C17.9566 12.7375 16.5064 13.5525 15.117 14.4636C14.5762 14.8475 13.9392 15.0735 13.2774 15.1162C12.9596 15.1275 12.7061 14.766 12.8873 14.5043C13.1487 14.1304 13.449 13.7853 13.7832 13.4749C14.074 13.2276 14.3832 13.0027 14.7081 12.8024L14.6939 12.7759Z" fill="currentColor"/> </svg></div></a><a href="#dark-section-team-training" class="jump-to_link w-inline-block"><div class="text-style-inline text-color-black">Team training</div><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.5386L17.3273 11.3658L16.314 11.213C15.9559 11.1551 15.5945 11.1188 15.232 11.1043C14.2667 11.0792 13.3003 11.0867 12.3352 11.1013L9.44183 11.1646C8.25529 11.1977 7.0688 11.2268 5.88523 11.2882C5.29267 11.311 4.70258 11.3544 4.11119 11.3871C3.52198 11.4341 2.93072 11.4701 2.34398 11.5308C1.98422 11.5503 1.62343 11.5376 1.26592 11.4929C1.10095 11.4696 0.94434 11.4057 0.810129 11.307C0.675917 11.2083 0.568298 11.0778 0.496921 10.9273C0.236922 10.4762 0.369622 9.94505 0.846758 9.76626C1.15667 9.65764 1.48338 9.60482 1.81173 9.61025C3.29353 9.58895 4.77197 9.46304 6.23603 9.23347C6.63738 9.1398 7.05032 9.10561 7.46161 9.13199C8.73218 9.30607 10.0018 9.15802 11.2684 9.25982C11.7384 9.29588 12.2097 9.31345 12.681 9.33484C13.1524 9.35156 13.6241 9.3708 14.0942 9.41085C15.771 9.54543 17.4414 9.74297 19.1048 9.98543C19.764 10.0574 20.3845 10.3328 20.8801 10.7734C21.11 10.9871 21.031 11.4219 20.727 11.483C20.2954 11.5644 19.8575 11.6076 19.4184 11.6119C19.0577 11.5982 18.6982 11.5639 18.3415 11.5091L18.3354 11.5386Z" fill="currentColor"/> <path d="M14.6939 12.7759C15.3205 12.411 15.9607 12.0606 16.6281 11.7448C16.9825 11.5778 17.3412 11.4178 17.6959 11.2436C18.3149 10.9242 18.9626 10.6635 19.6303 10.465C20.3318 10.2578 21.0586 10.1482 21.79 10.1393L21.231 11.9465C20.6245 11.5893 20.0231 11.2226 19.4307 10.8417C17.3591 9.50732 15.367 8.05051 13.432 6.52538C13.1446 6.28364 12.8834 6.01239 12.6527 5.71609C12.5491 5.58195 12.4812 5.42374 12.4552 5.25623C12.4293 5.08872 12.4462 4.91737 12.5045 4.75818C12.6482 4.25901 13.1314 3.99143 13.587 4.20383C13.8776 4.34882 14.1432 4.53947 14.3736 4.7685C15.4474 5.77949 16.6438 6.65168 17.9348 7.36463C18.291 7.56297 18.6802 7.7409 18.9649 8.0207C19.878 8.91313 21.0095 9.5044 22.0268 10.253C22.0903 10.2992 22.1538 10.3454 22.2177 10.3919L22.3013 10.4528C22.451 10.5618 22.5608 10.7168 22.6139 10.8942C22.667 11.0716 22.6604 11.2615 22.5952 11.4348C22.53 11.6081 22.4097 11.7552 22.2528 11.8536C22.0959 11.952 21.9111 11.9961 21.7267 11.9793C20.9845 11.9117 20.2138 12.0739 19.4514 12.297C17.9566 12.7375 16.5064 13.5525 15.117 14.4636C14.5762 14.8475 13.9392 15.0735 13.2774 15.1162C12.9596 15.1275 12.7061 14.766 12.8873 14.5043C13.1487 14.1304 13.449 13.7853 13.7832 13.4749C14.074 13.2276 14.3832 13.0027 14.7081 12.8024L14.6939 12.7759Z" fill="currentColor"/> </svg></div></a></div><a href="#" class="learn-more-button is-alternate learn-more-button-flex w-inline-block"><p href="#level-choose">Back to top</p><div class="w-embed"><svg width="12" height="12" viewBox="0 0 12 12" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M0.666626 6.28189L1.60663 7.22189L5.33329 3.50189V11.6152H6.66663V3.50189L10.3866 7.22856L11.3333 6.28189L5.99996 0.948559L0.666626 6.28189Z" fill="currentColor"/> </svg></div></a></nav></div><a href="/checkout/b2c-product-marketing-certified-core" class="floating-enroll-now-btn w-button">Enroll now</a></div></div><main class="main-wrapper"><div class="download_brochure_modal-wrapper"><div class="fs_modal-2_embed w-embed w-script"> <script>(()=>{var 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ms-code-onhover="click" data-w-id="8756b86b-79e2-a453-acd5-c1175cc62cbd" class="nav_tabs-link w-inline-block w-tab-link w--current"><p>PMM Certifications</p><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 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5.97706 16.6438 6.84925 17.9348 7.5622C18.291 7.76054 18.6802 7.93848 18.9649 8.21827C19.878 9.1107 21.0095 9.70197 22.0268 10.4505C22.0903 10.4968 22.1538 10.543 22.2177 10.5895L22.3013 10.6503C22.451 10.7593 22.5608 10.9144 22.6139 11.0918C22.667 11.2692 22.6604 11.4591 22.5952 11.6324C22.53 11.8057 22.4097 11.9528 22.2528 12.0512C22.0959 12.1495 21.9111 12.1937 21.7267 12.1769C20.9845 12.1093 20.2138 12.2714 19.4514 12.4946C17.9566 12.935 16.5064 13.7501 15.117 14.6612C14.5762 15.0451 13.9392 15.2711 13.2774 15.3138C12.9596 15.3251 12.7061 14.9635 12.8873 14.7019C13.1487 14.328 13.449 13.9829 13.7832 13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div></a><a data-w-tab="Tab 6" ms-code-onhover="click" id="w-node-_42d2738b-ab84-0a9a-bc4e-cd625a8455a3-5cc62cab" data-w-id="42d2738b-ab84-0a9a-bc4e-cd625a8455a3" class="nav_tabs-link w-inline-block w-tab-link"><p>Masters Certifications</p><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 10.0018 9.35736 11.2684 9.45916C11.7384 9.49522 12.2097 9.51279 12.681 9.53418C13.1524 9.5509 13.6241 9.57014 14.0942 9.61019C15.771 9.74477 17.4414 9.94231 19.1048 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16.5064 13.7501 15.117 14.6612C14.5762 15.0451 13.9392 15.2711 13.2774 15.3138C12.9596 15.3251 12.7061 14.9635 12.8873 14.7019C13.1487 14.328 13.449 13.9829 13.7832 13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div></a><a data-w-tab="Tab 4" ms-code-onhover="click" data-w-id="8756b86b-79e2-a453-acd5-c1175cc62cc5" class="nav_tabs-link w-inline-block w-tab-link"><p>Resources</p><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 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data-w-tab="Tab 5" ms-code-onhover="click" data-w-id="8756b86b-79e2-a453-acd5-c1175cc62cc9" class="nav_tabs-link w-inline-block w-tab-link"><div>L&D membership plans</div><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 10.0018 9.35736 11.2684 9.45916C11.7384 9.49522 12.2097 9.51279 12.681 9.53418C13.1524 9.5509 13.6241 9.57014 14.0942 9.61019C15.771 9.74477 17.4414 9.94231 19.1048 10.1848C19.764 10.2567 20.3845 10.5321 20.8801 10.9728C21.11 11.1865 21.031 11.6212 20.727 11.6824C20.2954 11.7638 19.8575 11.8069 19.4184 11.8112C19.0577 11.7975 18.6982 11.7632 18.3415 11.7084L18.3354 11.738Z" fill="currentColor"/> <path d="M14.6939 12.9735C15.3205 12.6085 15.9607 12.2582 16.6281 11.9423C16.9825 11.7754 17.3412 11.6154 17.6959 11.4412C18.3149 11.1218 18.9626 10.8611 19.6303 10.6625C20.3318 10.4554 21.0586 10.3458 21.79 10.3368L21.231 12.144C20.6245 11.7868 20.0231 11.4202 19.4307 11.0392C17.3591 9.7049 15.367 8.24808 13.432 6.72295C13.1446 6.48121 12.8834 6.20996 12.6527 5.91366C12.5491 5.77952 12.4812 5.62131 12.4552 5.4538C12.4293 5.28629 12.4462 5.11494 12.5045 4.95575C12.6482 4.45658 13.1314 4.189 13.587 4.4014C13.8776 4.54639 14.1432 4.73704 14.3736 4.96608C15.4474 5.97706 16.6438 6.84925 17.9348 7.5622C18.291 7.76054 18.6802 7.93848 18.9649 8.21827C19.878 9.1107 21.0095 9.70197 22.0268 10.4505C22.0903 10.4968 22.1538 10.543 22.2177 10.5895L22.3013 10.6503C22.451 10.7593 22.5608 10.9144 22.6139 11.0918C22.667 11.2692 22.6604 11.4591 22.5952 11.6324C22.53 11.8057 22.4097 11.9528 22.2528 12.0512C22.0959 12.1495 21.9111 12.1937 21.7267 12.1769C20.9845 12.1093 20.2138 12.2714 19.4514 12.4946C17.9566 12.935 16.5064 13.7501 15.117 14.6612C14.5762 15.0451 13.9392 15.2711 13.2774 15.3138C12.9596 15.3251 12.7061 14.9635 12.8873 14.7019C13.1487 14.328 13.449 13.9829 13.7832 13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div></a><a data-w-tab="Tab 7" ms-code-onhover="click" id="w-node-_656fec7c-99dd-a043-efd7-131ec7078bbd-5cc62cab" data-w-id="656fec7c-99dd-a043-efd7-131ec7078bbd" class="nav_tabs-link w-inline-block w-tab-link"><div>Popular courses</div><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 10.0018 9.35736 11.2684 9.45916C11.7384 9.49522 12.2097 9.51279 12.681 9.53418C13.1524 9.5509 13.6241 9.57014 14.0942 9.61019C15.771 9.74477 17.4414 9.94231 19.1048 10.1848C19.764 10.2567 20.3845 10.5321 20.8801 10.9728C21.11 11.1865 21.031 11.6212 20.727 11.6824C20.2954 11.7638 19.8575 11.8069 19.4184 11.8112C19.0577 11.7975 18.6982 11.7632 18.3415 11.7084L18.3354 11.738Z" fill="currentColor"/> <path d="M14.6939 12.9735C15.3205 12.6085 15.9607 12.2582 16.6281 11.9423C16.9825 11.7754 17.3412 11.6154 17.6959 11.4412C18.3149 11.1218 18.9626 10.8611 19.6303 10.6625C20.3318 10.4554 21.0586 10.3458 21.79 10.3368L21.231 12.144C20.6245 11.7868 20.0231 11.4202 19.4307 11.0392C17.3591 9.7049 15.367 8.24808 13.432 6.72295C13.1446 6.48121 12.8834 6.20996 12.6527 5.91366C12.5491 5.77952 12.4812 5.62131 12.4552 5.4538C12.4293 5.28629 12.4462 5.11494 12.5045 4.95575C12.6482 4.45658 13.1314 4.189 13.587 4.4014C13.8776 4.54639 14.1432 4.73704 14.3736 4.96608C15.4474 5.97706 16.6438 6.84925 17.9348 7.5622C18.291 7.76054 18.6802 7.93848 18.9649 8.21827C19.878 9.1107 21.0095 9.70197 22.0268 10.4505C22.0903 10.4968 22.1538 10.543 22.2177 10.5895L22.3013 10.6503C22.451 10.7593 22.5608 10.9144 22.6139 11.0918C22.667 11.2692 22.6604 11.4591 22.5952 11.6324C22.53 11.8057 22.4097 11.9528 22.2528 12.0512C22.0959 12.1495 21.9111 12.1937 21.7267 12.1769C20.9845 12.1093 20.2138 12.2714 19.4514 12.4946C17.9566 12.935 16.5064 13.7501 15.117 14.6612C14.5762 15.0451 13.9392 15.2711 13.2774 15.3138C12.9596 15.3251 12.7061 14.9635 12.8873 14.7019C13.1487 14.328 13.449 13.9829 13.7832 13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div></a></div><div class="nav_tabs-nav w-tab-content"><div data-w-tab="Tab 2" class="nav-tab-content w-tab-pane w--tab-active"><div class="nav-tab-top-content"><p>Find the perfect certification to level up.</p></div><div class="nav-tab-links_wrapper"><a href="https://learning.productmarketingalliance.com/on-demand/product-marketing-certified-core" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_63916)"/> <path d="M27 11H13C11.9 11 11 11.9 11 13V27C11 28.1 11.9 29 13 29H27C28.1 29 29 28.1 29 27V13C29 11.9 28.1 11 27 11ZM27 27H13V13H27V27ZM20 25H22V15H18V17H20V25Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_63916" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM Certified | Core</div></a><a href="https://learning.productmarketingalliance.com/on-demand/advanced-product-marketing-certified" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_63920)"/> <path d="M27 11H13C11.9 11 11 11.9 11 13V27C11 28.1 11.9 29 13 29H27C28.1 29 29 28.1 29 27V13C29 11.9 28.1 11 27 11ZM27 27H13V13H27V27ZM23 23H19V21H21C22.1 21 23 20.11 23 19V17C23 15.89 22.1 15 21 15H17V17H21V19H19C17.9 19 17 19.89 17 21V25H23V23Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_63920" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM Certified | Advanced</div></a><a href="https://learning.productmarketingalliance.com/leadership-on-demand/product-marketing-certified-leadership" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_63925)"/> <path d="M27 11H13C11.9 11 11 11.9 11 13V27C11 28.1 11.9 29 13 29H27C28.1 29 29 28.1 29 27V13C29 11.9 28.1 11 27 11ZM27 27H13V13H27V27ZM23 23V21.5C23 20.67 22.33 20 21.5 20C22.33 20 23 19.33 23 18.5V17C23 15.89 22.1 15 21 15H17V17H21V19H19V21H21V23H17V25H21C22.1 25 23 24.11 23 23Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_63925" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM Certified | Leadership</div></a><a href="/#level-choose" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_63933)"/> <path d="M20 12L18.59 13.41L24.17 19H12V21H24.17L18.59 26.59L20 28L28 20L20 12Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_63933" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>View all certifications</div></a><a id="w-node-_9aba5fa2-6d74-5006-ba96-580dead4cdda-5cc62cab" href="/foundations" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_7845_11542)"/> <path d="M19.86 13.5L20.26 15.5H25.5V21.5H22.14L21.74 19.5H14.5V13.5H19.86ZM21.5 11.5H12.5V28.5H14.5V21.5H20.1L20.5 23.5H27.5V13.5H21.9L21.5 11.5Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_7845_11542" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Break into Product Marketing</div></a></div></div><div data-w-tab="Tab 6" class="nav-tab-content w-tab-pane"><div class="nav-tab-top-content"><p>Find the perfect certification to elevate your skills.</p></div><div class="nav-tab-links_wrapper-5-rows"><a href="https://learning.productmarketingalliance.com/on-demand/messaging-certified" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_5585_57396)"/> <path d="M12 12H28V24H13.17L12 25.17V12ZM12 10C10.9 10 10.01 10.9 10.01 12L10 30L14 26H28C29.1 26 30 25.1 30 24V12C30 10.9 29.1 10 28 10H12ZM14 20H26V22H14V20ZM14 17H26V19H14V17ZM14 14H26V16H14V14Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_5585_57396" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Messaging Certified</div></a><a href="https://learning.productmarketingalliance.com/on-demand/narrative-design-certified" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_5585_57405)"/> <path d="M10.9336 16.5H21.9336V18.5H10.9336V16.5ZM10.9336 14.5H21.9336V12.5H10.9336V14.5ZM10.9336 22.5H17.9336V20.5H10.9336V22.5ZM25.9436 19.37L26.6536 18.66C27.0436 18.27 27.6736 18.27 28.0636 18.66L28.7736 19.37C29.1636 19.76 29.1636 20.39 28.7736 20.78L28.0636 21.49L25.9436 19.37ZM25.2336 20.08L19.9336 25.38V27.5H22.0536L27.3536 22.2L25.2336 20.08Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_5585_57405" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Narrative Design Certified</div></a><a href="https://learning.productmarketingalliance.com/on-demand/positioning-certified-masters" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_5585_57423)"/> <path d="M20 10C16.13 10 13 13.13 13 17C13 22.25 20 30 20 30C20 30 27 22.25 27 17C27 13.13 23.87 10 20 10ZM15 17C15 14.24 17.24 12 20 12C22.76 12 25 14.24 25 17C25 19.88 22.12 24.19 20 26.88C17.92 24.21 15 19.85 15 17Z" fill="#F9F8F5"/> <path d="M20 19.5C21.3807 19.5 22.5 18.3807 22.5 17C22.5 15.6193 21.3807 14.5 20 14.5C18.6193 14.5 17.5 15.6193 17.5 17C17.5 18.3807 18.6193 19.5 20 19.5Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_5585_57423" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Positioning Certified</div></a><a href="https://learning.productmarketingalliance.com/on-demand/pricing-certified-masters" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_5585_57434)"/> <path d="M18.5 21V17C18.5 16.45 18.05 16 17.5 16H13.5V14H18.5V12H16V11H14V12H12.5C11.95 12 11.5 12.45 11.5 13V17C11.5 17.55 11.95 18 12.5 18H16.5V20H11.5V22H14V23H16V22H17.5C18.05 22 18.5 21.55 18.5 21Z" fill="#F9F8F5"/> <path d="M27.09 20.52L21.43 26.17L18.6 23.34L17.19 24.76L21.43 29L28.5 21.93L27.09 20.52Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_5585_57434" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Pricing Certified</div></a><a href="https://learning.productmarketingalliance.com/on-demand/go-to-market-certified-masters" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_5585_57400)"/> <path d="M27 11H13C11.9 11 11 11.9 11 13V27C11 28.1 11.9 29 13 29H27C28.1 29 29 28.1 29 27V13C29 11.9 28.1 11 27 11ZM27 27H13V13H27V27Z" fill="#F9F8F5"/> <path d="M17 20H15V25H17V20Z" fill="#F9F8F5"/> <path d="M25 15H23V25H25V15Z" fill="#F9F8F5"/> <path d="M21 22H19V25H21V22Z" fill="#F9F8F5"/> <path d="M21 18H19V20H21V18Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_5585_57400" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Go-to-Market Certified</div></a><a id="w-node-c2fef08b-2d19-45ae-9cb4-76cd877483e5-5cc62cab" href="https://learning.productmarketingalliance.com/on-demand/metrics-certified-masters" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_5585_57409)"/> <path d="M10 27.9898L17.5 20.4798L21.5 24.4798L28.59 16.5098L30 17.9198L21.5 27.4798L17.5 23.4798L11.5 29.4898L10 27.9898ZM11.5 23.4898L17.5 17.4798L21.5 21.4798L30 11.9198L28.59 10.5098L21.5 18.4798L17.5 14.4798L10 21.9898L11.5 23.4898Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_5585_57409" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Metrics Certified</div></a><a id="w-node-e460b524-e2b4-d7c8-c356-06883e295c02-5cc62cab" href="https://learning.productmarketingalliance.com/on-demand/sales-enablement-certified-masters" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_5585_57427)"/> <path d="M24 14L26.29 16.29L21.41 21.17L17.41 17.17L10 24.59L11.41 26L17.41 20L21.41 24L27.71 17.71L30 20V14H24Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_5585_57427" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Sales enablement Certified</div></a><a id="w-node-afd62d89-e4bd-e223-28a8-929fdd03be98-5cc62cab" href="https://learning.productmarketingalliance.com/on-demand/storytelling-certified-masters" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_5585_57438)"/> <path d="M29 12C27.89 11.65 26.67 11.5 25.5 11.5C23.55 11.5 21.45 11.9 20 13C18.55 11.9 16.45 11.5 14.5 11.5C12.55 11.5 10.45 11.9 9 13V27.65C9 27.9 9.25 28.15 9.5 28.15C9.6 28.15 9.65 28.1 9.75 28.1C11.1 27.45 13.05 27 14.5 27C16.45 27 18.55 27.4 20 28.5C21.35 27.65 23.8 27 25.5 27C27.15 27 28.85 27.3 30.25 28.05C30.35 28.1 30.4 28.1 30.5 28.1C30.75 28.1 31 27.85 31 27.6V13C30.4 12.55 29.75 12.25 29 12ZM29 25.5C27.9 25.15 26.7 25 25.5 25C23.8 25 21.35 25.65 20 26.5V15C21.35 14.15 23.8 13.5 25.5 13.5C26.7 13.5 27.9 13.65 29 14V25.5Z" fill="#F9F8F5"/> <path d="M25.5 17.5C26.38 17.5 27.23 17.59 28 17.76V16.24C27.21 16.09 26.36 16 25.5 16C23.8 16 22.26 16.29 21 16.83V18.49C22.13 17.85 23.7 17.5 25.5 17.5Z" fill="#F9F8F5"/> <path d="M21 19.49V21.15C22.13 20.51 23.7 20.16 25.5 20.16C26.38 20.16 27.23 20.25 28 20.42V18.9C27.21 18.75 26.36 18.66 25.5 18.66C23.8 18.66 22.26 18.96 21 19.49Z" fill="#F9F8F5"/> <path d="M25.5 21.33C23.8 21.33 22.26 21.62 21 22.16V23.82C22.13 23.18 23.7 22.83 25.5 22.83C26.38 22.83 27.23 22.92 28 23.09V21.57C27.21 21.41 26.36 21.33 25.5 21.33Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_5585_57438" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Storytelling Certified</div></a><a id="w-node-_173baf94-2c9a-59fa-899a-203b86539657-5cc62cab" href="https://learning.productmarketingalliance.com/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_5876_6446)"/> <path d="M20 12L18.59 13.41L24.17 19H12V21H24.17L18.59 26.59L20 28L28 20L20 12Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_5876_6446" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>View all courses</div></a></div></div><div data-w-tab="Tab 3" class="nav-tab-content w-tab-pane"><div class="nav-tab-top-content"><p>Tailor-made training solutions for your team.</p></div><div class="nav-tab-links_wrapper"><a href="/team-certifications" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_63985)"/> <path d="M24.67 21.13C26.04 22.06 27 23.32 27 25V28H31V25C31 22.82 27.43 21.53 24.67 21.13Z" fill="#F9F8F5"/> <path d="M23 20C25.21 20 27 18.21 27 16C27 13.79 25.21 12 23 12C22.53 12 22.09 12.1 21.67 12.24C22.5 13.27 23 14.58 23 16C23 17.42 22.5 18.73 21.67 19.76C22.09 19.9 22.53 20 23 20Z" fill="#F9F8F5"/> <path d="M17 20C19.21 20 21 18.21 21 16C21 13.79 19.21 12 17 12C14.79 12 13 13.79 13 16C13 18.21 14.79 20 17 20ZM17 14C18.1 14 19 14.9 19 16C19 17.1 18.1 18 17 18C15.9 18 15 17.1 15 16C15 14.9 15.9 14 17 14Z" fill="#F9F8F5"/> <path d="M17 21C14.33 21 9 22.34 9 25V28H25V25C25 22.34 19.67 21 17 21ZM23 26H11V25.01C11.2 24.29 14.3 23 17 23C19.7 23 22.8 24.29 23 25V26Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_63985" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Team certifications</div></a><a id="w-node-_1a967bc8-49d5-544c-559b-da7188173214-5cc62cab" href="/product-marketing-team-training" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_63985)"/> <path d="M24.67 21.13C26.04 22.06 27 23.32 27 25V28H31V25C31 22.82 27.43 21.53 24.67 21.13Z" fill="#F9F8F5"/> <path d="M23 20C25.21 20 27 18.21 27 16C27 13.79 25.21 12 23 12C22.53 12 22.09 12.1 21.67 12.24C22.5 13.27 23 14.58 23 16C23 17.42 22.5 18.73 21.67 19.76C22.09 19.9 22.53 20 23 20Z" fill="#F9F8F5"/> <path d="M17 20C19.21 20 21 18.21 21 16C21 13.79 19.21 12 17 12C14.79 12 13 13.79 13 16C13 18.21 14.79 20 17 20ZM17 14C18.1 14 19 14.9 19 16C19 17.1 18.1 18 17 18C15.9 18 15 17.1 15 16C15 14.9 15.9 14 17 14Z" fill="#F9F8F5"/> <path d="M17 21C14.33 21 9 22.34 9 25V28H25V25C25 22.34 19.67 21 17 21ZM23 26H11V25.01C11.2 24.29 14.3 23 17 23C19.7 23 22.8 24.29 23 25V26Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_63985" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Enterprise training</div></a><a id="w-node-_3601cbe4-9141-4225-1bc3-6de8a3f73c5d-5cc62cab" href="/strategic-workshops" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_63985)"/> <path d="M24.67 21.13C26.04 22.06 27 23.32 27 25V28H31V25C31 22.82 27.43 21.53 24.67 21.13Z" fill="#F9F8F5"/> <path d="M23 20C25.21 20 27 18.21 27 16C27 13.79 25.21 12 23 12C22.53 12 22.09 12.1 21.67 12.24C22.5 13.27 23 14.58 23 16C23 17.42 22.5 18.73 21.67 19.76C22.09 19.9 22.53 20 23 20Z" fill="#F9F8F5"/> <path d="M17 20C19.21 20 21 18.21 21 16C21 13.79 19.21 12 17 12C14.79 12 13 13.79 13 16C13 18.21 14.79 20 17 20ZM17 14C18.1 14 19 14.9 19 16C19 17.1 18.1 18 17 18C15.9 18 15 17.1 15 16C15 14.9 15.9 14 17 14Z" fill="#F9F8F5"/> <path d="M17 21C14.33 21 9 22.34 9 25V28H25V25C25 22.34 19.67 21 17 21ZM23 26H11V25.01C11.2 24.29 14.3 23 17 23C19.7 23 22.8 24.29 23 25V26Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_63985" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Strategic workshops</div></a><a id="w-node-_48814aa0-905a-84b7-cc67-a16272d4a7e7-5cc62cab" href="https://www.productmarketingalliance.com/teams/" target="_blank" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_63985)"/> <path d="M24.67 21.13C26.04 22.06 27 23.32 27 25V28H31V25C31 22.82 27.43 21.53 24.67 21.13Z" fill="#F9F8F5"/> <path d="M23 20C25.21 20 27 18.21 27 16C27 13.79 25.21 12 23 12C22.53 12 22.09 12.1 21.67 12.24C22.5 13.27 23 14.58 23 16C23 17.42 22.5 18.73 21.67 19.76C22.09 19.9 22.53 20 23 20Z" fill="#F9F8F5"/> <path d="M17 20C19.21 20 21 18.21 21 16C21 13.79 19.21 12 17 12C14.79 12 13 13.79 13 16C13 18.21 14.79 20 17 20ZM17 14C18.1 14 19 14.9 19 16C19 17.1 18.1 18 17 18C15.9 18 15 17.1 15 16C15 14.9 15.9 14 17 14Z" fill="#F9F8F5"/> <path d="M17 21C14.33 21 9 22.34 9 25V28H25V25C25 22.34 19.67 21 17 21ZM23 26H11V25.01C11.2 24.29 14.3 23 17 23C19.7 23 22.8 24.29 23 25V26Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_63985" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Team L&D membership</div></a></div></div><div data-w-tab="Tab 4" class="nav-tab-content w-tab-pane"><div class="nav-tab-top-content"><p>Unlock your potential with our educational resources.</p></div><div class="nav-tab-links_wrapper"><a href="/certification-journey" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_64036)"/> <path d="M14 22.9992C13.17 22.9992 12.42 23.3392 11.88 23.8792C10.7 25.0592 10 29.9992 10 29.9992C10 29.9992 14.94 29.2992 16.12 28.1192C16.66 27.5792 17 26.8292 17 25.9992C17 24.3392 15.66 22.9992 14 22.9992ZM14.71 26.7092C14.43 26.9892 12.54 27.4692 12.54 27.4692C12.54 27.4692 13.01 25.5892 13.3 25.2992C13.47 25.1092 13.72 24.9992 14 24.9992C14.55 24.9992 15 25.4492 15 25.9992C15 26.2792 14.89 26.5292 14.71 26.7092ZM25.42 21.6492C31.78 15.2892 29.66 10.3392 29.66 10.3392C29.66 10.3392 24.71 8.2192 18.35 14.5792L15.86 14.0792C15.21 13.9492 14.53 14.1592 14.05 14.6292L10 18.6892L15 20.8292L19.17 24.9992L21.31 29.9992L25.36 25.9492C25.83 25.4792 26.04 24.7992 25.91 24.1392L25.42 21.6492ZM15.41 18.8292L13.5 18.0092L15.47 16.0392L16.91 16.3292C16.34 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18.4167 24.1167 18.25 24.35C18.0167 24.6667 17.75 24.9417 17.45 25.175C17.15 25.4083 16.825 25.5917 16.475 25.725C16.4917 26.0583 16.625 26.3542 16.875 26.6125C17.125 26.8708 17.4167 27 17.75 27C18.1 27 18.3958 26.8792 18.6375 26.6375C18.8792 26.3958 19 26.1 19 25.75Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_64047" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM IQ</div></a><a ms-code-onhover="click" href="#" class="nav-tab-link shadow-small hide w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_64051)"/> <path d="M20 10C14.48 10 10 14.48 10 20C10 25.52 14.48 30 20 30C25.52 30 30 25.52 30 20C30 14.48 25.52 10 20 10ZM20 28C15.59 28 12 24.41 12 20C12 15.59 15.59 12 20 12C24.41 12 28 15.59 28 20C28 24.41 24.41 28 20 28ZM20.31 19.14C18.54 18.69 17.97 18.2 17.97 17.47C17.97 16.63 18.76 16.04 20.07 16.04C21.45 16.04 21.97 16.7 22.01 17.68H23.72C23.67 16.34 22.85 15.11 21.23 14.71V13H18.9V14.69C17.39 15.01 16.18 15.99 16.18 17.5C16.18 19.29 17.67 20.19 19.84 20.71C21.79 21.17 22.18 21.86 22.18 22.58C22.18 23.11 21.79 23.97 20.08 23.97C18.48 23.97 17.85 23.25 17.76 22.33H16.04C16.14 24.03 17.4 24.99 18.9 25.3V27H21.24V25.33C22.76 25.04 23.96 24.17 23.97 22.56C23.96 20.36 22.07 19.6 20.31 19.14Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_64051" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Reimbursements</div></a><a href="/pmm-hired" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_64056)"/> <path d="M22 14.5V12.5H18V14.5H22ZM12 16.5V27.5H28V16.5H12ZM28 14.5C29.11 14.5 30 15.39 30 16.5V27.5C30 28.61 29.11 29.5 28 29.5H12C10.89 29.5 10 28.61 10 27.5L10.01 16.5C10.01 15.39 10.89 14.5 12 14.5H16V12.5C16 11.39 16.89 10.5 18 10.5H22C23.11 10.5 24 11.39 24 12.5V14.5H28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_64056" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM Hired</div></a></div></div><div data-w-tab="Tab 5" class="nav-tab-content w-tab-pane"><div class="nav-tab-top-content"><p>Upskill yourself with a curated selection of certifications.</p></div><div class="nav-tab-links_wrapper _1col"><a id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62d0e-5cc62cab" href="https://www.productmarketingalliance.com/pro-plus-membership/" class="nav-tab-link shadow-small _1col w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_64346)"/> <path d="M24 26V28H16V26H24ZM19 15.99V24H21V15.99H24L20 12L16 15.99H19Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_64346" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Pro+ membership</div></a><a href="https://www.productmarketingalliance.com/exec-plus-membership/" class="nav-tab-link shadow-small _1col w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_64351)"/> <path d="M24 26V28H16V26H24ZM19 15.99V24H21V15.99H24L20 12L16 15.99H19Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_64351" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Exec+ membership</div></a></div></div><div data-w-tab="Tab 7" class="nav-tab-content w-tab-pane"><div class="nav-tab-top-content"><p>Upskill yourself with a curated selection of certifications.</p></div><div class="nav-tab-links_wrapper _1col"><a id="w-node-ab3139f4-3c36-8d3a-683e-6b01e591a8f9-5cc62cab" href="https://learning.productmarketingalliance.com/on-demand/product-led-growth-certified-core" class="nav-tab-link shadow-small _1col w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_5876_6606)"/> <path d="M19 29V21.025C17.9333 21.025 16.9083 20.8208 15.925 20.4125C14.9417 20.0042 14.075 19.425 13.325 18.675C12.575 17.925 12 17.0583 11.6 16.075C11.2 15.0917 11 14.0667 11 13V11H13C14.05 11 15.0667 11.2042 16.05 11.6125C17.0333 12.0208 17.9 12.6 18.65 13.35C19.1667 13.8667 19.5958 14.4333 19.9375 15.05C20.2792 15.6667 20.5417 16.325 20.725 17.025C20.8083 16.9083 20.9 16.7958 21 16.6875C21.1 16.5792 21.2083 16.4667 21.325 16.35C22.075 15.6 22.9417 15.0208 23.925 14.6125C24.9083 14.2042 25.9333 14 27 14H29V16C29 17.0667 28.7958 18.0917 28.3875 19.075C27.9792 20.0583 27.4 20.925 26.65 21.675C25.9 22.425 25.0375 23 24.0625 23.4C23.0875 23.8 22.0667 24 21 24V29H19ZM19 19C19 18.2 18.8458 17.4375 18.5375 16.7125C18.2292 15.9875 17.7917 15.3417 17.225 14.775C16.6583 14.2083 16.0125 13.7708 15.2875 13.4625C14.5625 13.1542 13.8 13 13 13C13 13.8 13.15 14.5667 13.45 15.3C13.75 16.0333 14.1833 16.6833 14.75 17.25C15.3167 17.8167 15.9667 18.25 16.7 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21.6667 14 20C14 18.3333 14.5833 16.9167 15.75 15.75C16.9167 14.5833 18.3333 14 20 14C21.6667 14 23.0833 14.5833 24.25 15.75C25.4167 16.9167 26 18.3333 26 20C26 21.6667 25.4167 23.0833 24.25 24.25C23.0833 25.4167 21.6667 26 20 26ZM20 24C21.1 24 22.0417 23.6083 22.825 22.825C23.6083 22.0417 24 21.1 24 20C24 18.9 23.6083 17.9583 22.825 17.175C22.0417 16.3917 21.1 16 20 16C18.9 16 17.9583 16.3917 17.175 17.175C16.3917 17.9583 16 18.9 16 20C16 21.1 16.3917 22.0417 17.175 22.825C17.9583 23.6083 18.9 24 20 24ZM20 22C19.45 22 18.9792 21.8042 18.5875 21.4125C18.1958 21.0208 18 20.55 18 20C18 19.45 18.1958 18.9792 18.5875 18.5875C18.9792 18.1958 19.45 18 20 18C20.55 18 21.0208 18.1958 21.4125 18.5875C21.8042 18.9792 22 19.45 22 20C22 20.55 21.8042 21.0208 21.4125 21.4125C21.0208 21.8042 20.55 22 20 22Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_5876_6616" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Customer Marketing Certified</div></a><a id="w-node-bca6f37e-c908-af24-8dc8-fe3093a52281-5cc62cab" href="https://learning.productmarketingalliance.com/on-demand/b2c-product-marketing-certified-core" class="nav-tab-link shadow-small _1col w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_5876_6626)"/> <path d="M26 14H24C24 11.79 22.21 10 20 10C17.79 10 16 11.79 16 14H14C12.9 14 12 14.9 12 16V28C12 29.1 12.9 30 14 30H26C27.1 30 28 29.1 28 28V16C28 14.9 27.1 14 26 14ZM20 12C21.1 12 22 12.9 22 14H18C18 12.9 18.9 12 20 12ZM26 28H14V16H16V18C16 18.55 16.45 19 17 19C17.55 19 18 18.55 18 18V16H22V18C22 18.55 22.45 19 23 19C23.55 19 24 18.55 24 18V16H26V28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_5876_6626" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>B2C PMM Certified</div></a><a id="w-node-c6a1fb4a-5fd7-863b-4779-6fa67d755aec-5cc62cab" href="https://learning.productmarketingalliance.com/on-demand/developer-marketing-certified-core" class="nav-tab-link shadow-small _1col w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_5876_6610)"/> <path d="M13 28H27V26H13V28ZM16.3 24H23.7L23.125 20H16.875L16.3 24ZM11 30V26C11 25.45 11.1958 24.9792 11.5875 24.5875C11.9792 24.1958 12.45 24 13 24H14.3L14.85 20H12V18H28V20H25.15L25.7 24H27C27.55 24 28.0208 24.1958 28.4125 24.5875C28.8042 24.9792 29 25.45 29 26V30H11ZM14.775 18L13 10C13.55 10.4167 14.1167 10.8083 14.7 11.175C15.2833 11.5417 15.925 11.725 16.625 11.725C17.2917 11.725 17.9042 11.5542 18.4625 11.2125C19.0208 10.8708 19.5333 10.4667 20 10C20.4667 10.4667 20.9792 10.8708 21.5375 11.2125C22.0958 11.5542 22.7083 11.725 23.375 11.725C24.075 11.725 24.7167 11.5417 25.3 11.175C25.8833 10.8083 26.45 10.4167 27 10L25.225 18H23.175L24.15 13.675L23.9625 13.7C23.8375 13.7167 23.6417 13.725 23.375 13.725C22.775 13.725 22.1875 13.6333 21.6125 13.45C21.0375 13.2667 20.5 13.0083 20 12.675C19.5167 13.0083 18.9958 13.2667 18.4375 13.45C17.8792 13.6333 17.3083 13.725 16.725 13.725C16.425 13.725 16.2042 13.7167 16.0625 13.7L15.85 13.675L16.825 18H14.775Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_5876_6610" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Developer Marketing Certified</div></a><a id="w-node-_5d504439-ddb3-e988-cf8d-5de262176a82-5cc62cab" href="/foundations" class="nav-tab-link shadow-small _1col w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_5876_6621)"/> <path d="M15.25 23H13.75V18.5H12.25V17H15.25V23ZM21.75 21.5H18.75V20.5H20.75C21.3 20.5 21.75 20.05 21.75 19.5V18C21.75 17.45 21.3 17 20.75 17H17.25V18.5H20.25V19.5H18.25C17.7 19.5 17.25 19.95 17.25 20.5V23H21.75V21.5ZM27.75 22V18C27.75 17.45 27.3 17 26.75 17H23.25V18.5H26.25V19.5H24.25V20.5H26.25V21.5H23.25V23H26.75C27.3 23 27.75 22.55 27.75 22Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_5876_6621" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM Foundations </div></a></div></div></div></div></div></div></nav></div><div data-delay="0" data-hover="false" data-w-id="8756b86b-79e2-a453-acd5-c1175cc62d16" class="nav-point-wrapper dropdown w-dropdown"><div class="dropdown-toggle w-dropdown-toggle"><div class="nav-link-wrapp"><div class="nav-link">Events</div><div class="nav-under-line"></div></div></div><nav class="dropdown-list-2 w-dropdown-list"><div class="navbar9_container"><div class="navbar7_container"><div data-duration-in="10" data-duration-out="10" data-current="Tab 2" data-easing="linear" class="nav-tab_component w-tabs"><div id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62d21-5cc62cab" class="nav_tabs-menu w-tab-menu"><a data-w-tab="Tab 2" ms-code-onhover="click" data-w-id="8756b86b-79e2-a453-acd5-c1175cc62d22" class="nav_tabs-link w-inline-block w-tab-link w--current"><p>Product Marketing Summit</p><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 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14.6612C14.5762 15.0451 13.9392 15.2711 13.2774 15.3138C12.9596 15.3251 12.7061 14.9635 12.8873 14.7019C13.1487 14.328 13.449 13.9829 13.7832 13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div></a><a data-w-tab="Tab 3" ms-code-onhover="click" data-w-id="8756b86b-79e2-a453-acd5-c1175cc62d26" class="nav_tabs-link hide w-inline-block w-tab-link"><p>Members only events</p><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 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events</p><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 10.0018 9.35736 11.2684 9.45916C11.7384 9.49522 12.2097 9.51279 12.681 9.53418C13.1524 9.5509 13.6241 9.57014 14.0942 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<path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 10.0018 9.35736 11.2684 9.45916C11.7384 9.49522 12.2097 9.51279 12.681 9.53418C13.1524 9.5509 13.6241 9.57014 14.0942 9.61019C15.771 9.74477 17.4414 9.94231 19.1048 10.1848C19.764 10.2567 20.3845 10.5321 20.8801 10.9728C21.11 11.1865 21.031 11.6212 20.727 11.6824C20.2954 11.7638 19.8575 11.8069 19.4184 11.8112C19.0577 11.7975 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href="https://www.productmarketingalliance.com/tag/webinars/" class="nav-tab-link shadow-small hide w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_64812)"/> <path d="M27 12H13C11.89 12 11 12.9 11 14V26C11 27.1 11.89 28 13 28H27C28.1 28 29 27.1 29 26V14C29 12.9 28.11 12 27 12ZM27 26H13V16H27V26Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_64812" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Webinars</div></a><a href="https://www.productmarketingalliance.com/pma-meetup/" class="nav-tab-link shadow-small hide w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect 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</svg></div><div>Meetups</div></a><a href="https://www.productmarketingalliance.com/events-calendar/" class="nav-tab-link shadow-small hide w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_64820)"/> <path d="M20 19C21.33 19 24 19.67 24 21V21.16C23.03 22.28 21.6 23 20 23C18.4 23 16.97 22.28 16 21.16V21C16 19.67 18.67 19 20 19ZM20 18C18.9 18 18 17.1 18 16C18 14.9 18.9 14 20 14C21.1 14 22 14.9 22 16C22 17.1 21.1 18 20 18ZM26 18.2C26 14.57 23.35 12 20 12C16.65 12 14 14.57 14 18.2C14 20.54 15.95 23.64 20 27.34C24.05 23.64 26 20.54 26 18.2ZM20 10C24.2 10 28 13.22 28 18.2C28 21.52 25.33 25.45 20 30C14.67 25.45 12 21.52 12 18.2C12 13.22 15.8 10 20 10Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_64820" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Members-only events</div></a><a href="https://world.productmarketingalliance.com/location/chicago" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_64838)"/> <path d="M20 12L18.59 13.41L24.17 19H12V21H24.17L18.59 26.59L20 28L28 20L20 12Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_64838" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Chicago</div></a><a id="w-node-_5d2469f0-ca9a-cd9f-e818-a9268a22ed37-5cc62cab" href="https://world.productmarketingalliance.com/location/london" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_64838)"/> <path d="M20 12L18.59 13.41L24.17 19H12V21H24.17L18.59 26.59L20 28L28 20L20 12Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_64838" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>London</div></a><a id="w-node-b7eff91e-0040-3be1-e735-c65fdd7fc81c-5cc62cab" href="https://world.productmarketingalliance.com/location/amsterdam" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_64838)"/> <path d="M20 12L18.59 13.41L24.17 19H12V21H24.17L18.59 26.59L20 28L28 20L20 12Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_64838" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Amsterdam</div></a><a id="w-node-ebf37117-6e5b-7c4a-99e9-1f8ce0dadc3c-5cc62cab" href="https://world.productmarketingalliance.com/?_gl=1*1y4u51z*_ga*MjEwNTA2NjcyMC4xNzA5MTk4ODE3*_ga_KVYRMDNSEY*MTcxMzUzMjUwMi44Mi4xLjE3MTM1MzI1MjguMzQuMC4w&_ga=2.185042922.2122303147.1713170397-2105066720.1709198817" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_64838)"/> <path d="M20 12L18.59 13.41L24.17 19H12V21H24.17L18.59 26.59L20 28L28 20L20 12Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_64838" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>View all cities</div></a></div></div><div data-w-tab="Tab 3" class="hide w-tab-pane"><div class="nav-tab-top-content"><p>Enjoy exclusive benefits and experiences - just for members.</p></div><div class="nav-tab-links_wrapper _1col"><a href="https://www.productmarketingalliance.com/events-calendar/" class="nav-tab-link shadow-small _1col w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_64700)"/> <path d="M20 19C21.33 19 24 19.67 24 21V21.16C23.03 22.28 21.6 23 20 23C18.4 23 16.97 22.28 16 21.16V21C16 19.67 18.67 19 20 19ZM20 18C18.9 18 18 17.1 18 16C18 14.9 18.9 14 20 14C21.1 14 22 14.9 22 16C22 17.1 21.1 18 20 18ZM26 18.2C26 14.57 23.35 12 20 12C16.65 12 14 14.57 14 18.2C14 20.54 15.95 23.64 20 27.34C24.05 23.64 26 20.54 26 18.2ZM20 10C24.2 10 28 13.22 28 18.2C28 21.52 25.33 25.45 20 30C14.67 25.45 12 21.52 12 18.2C12 13.22 15.8 10 20 10Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_64700" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Members-only events</div></a><a href="https://www.productmarketingalliance.com/pro-plus-membership/" class="nav-tab-link shadow-small _1col w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_64709)"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M28.19 12C29.19 12 30 12.9 30 14V26C30 27.1 29.1 28 28 28H12C10.9 28 10 27.1 10 26V22C11.11 22 12 21.1 12 20C12 18.9 11.11 18 10.01 18V14C10.01 12.9 10.9 12 12 12H28.19ZM22 14H12L12.01 16.54C13.2 17.23 14 18.52 14 20C14 21.47 13.19 22.77 12 23.46V26H22V14ZM24 26V14H28V26H24Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_64709" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Redeem your free ticket</div></a></div></div><div data-w-tab="Tab 4" class="w-tab-pane"><div class="nav-tab-top-content"><p>Expand your network and knowledge - find an event that suits you.</p></div><div class="nav-tab-links_wrapper"><a href="https://world.productmarketingalliance.com/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_64803)"/> <path d="M20 14C21.1 14 22 14.9 22 16C22 17.1 21.1 18 20 18C18.9 18 18 17.1 18 16C18 14.9 18.9 14 20 14ZM20 24C22.7 24 25.8 25.29 26 26H14C14.23 25.28 17.31 24 20 24ZM20 12C17.79 12 16 13.79 16 16C16 18.21 17.79 20 20 20C22.21 20 24 18.21 24 16C24 13.79 22.21 12 20 12ZM20 22C17.33 22 12 23.34 12 26V28H28V26C28 23.34 22.67 22 20 22Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_64803" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>In-Person Summits</div></a><a href="https://www.productmarketingalliance.com/events-calendar" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_6308_173932)"/> <path d="M28 26.5C29.1 26.5 29.99 25.6 29.99 24.5L30 13.5C30 12.4 29.1 11.5 28 11.5H12C10.9 11.5 10 12.4 10 13.5V24.5C10 25.6 10.9 26.5 12 26.5H8C8 27.6 8.9 28.5 10 28.5H30C31.1 28.5 32 27.6 32 26.5H28ZM12 13.5H28V24.5H12V13.5ZM20 27.5C19.45 27.5 19 27.05 19 26.5C19 25.95 19.45 25.5 20 25.5C20.55 25.5 21 25.95 21 26.5C21 27.05 20.55 27.5 20 27.5Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_6308_173932" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Meetups</div></a><a href="https://www.productmarketingalliance.com/events-calendar" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_6308_173932)"/> <path d="M28 26.5C29.1 26.5 29.99 25.6 29.99 24.5L30 13.5C30 12.4 29.1 11.5 28 11.5H12C10.9 11.5 10 12.4 10 13.5V24.5C10 25.6 10.9 26.5 12 26.5H8C8 27.6 8.9 28.5 10 28.5H30C31.1 28.5 32 27.6 32 26.5H28ZM12 13.5H28V24.5H12V13.5ZM20 27.5C19.45 27.5 19 27.05 19 26.5C19 25.95 19.45 25.5 20 25.5C20.55 25.5 21 25.95 21 26.5C21 27.05 20.55 27.5 20 27.5Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_6308_173932" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Virtual events</div></a><a href="https://www.productmarketingalliance.com/events-calendar" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_6308_173932)"/> <path d="M28 26.5C29.1 26.5 29.99 25.6 29.99 24.5L30 13.5C30 12.4 29.1 11.5 28 11.5H12C10.9 11.5 10 12.4 10 13.5V24.5C10 25.6 10.9 26.5 12 26.5H8C8 27.6 8.9 28.5 10 28.5H30C31.1 28.5 32 27.6 32 26.5H28ZM12 13.5H28V24.5H12V13.5ZM20 27.5C19.45 27.5 19 27.05 19 26.5C19 25.95 19.45 25.5 20 25.5C20.55 25.5 21 25.95 21 26.5C21 27.05 20.55 27.5 20 27.5Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_6308_173932" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Webinars</div></a><a href="https://www.productmarketingalliance.com/events-calendar" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_64803)"/> <path d="M20 14C21.1 14 22 14.9 22 16C22 17.1 21.1 18 20 18C18.9 18 18 17.1 18 16C18 14.9 18.9 14 20 14ZM20 24C22.7 24 25.8 25.29 26 26H14C14.23 25.28 17.31 24 20 24ZM20 12C17.79 12 16 13.79 16 16C16 18.21 17.79 20 20 20C22.21 20 24 18.21 24 16C24 13.79 22.21 12 20 12ZM20 22C17.33 22 12 23.34 12 26V28H28V26C28 23.34 22.67 22 20 22Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_64803" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Members-only events</div></a><a href="https://www.productmarketingalliance.com/events-calendar" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_3729_202429)"/> <path d="M23 13L21.59 14.41L26.17 19H10V21H26.17L21.58 25.59L23 27L30 20L23 13Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_3729_202429" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>View all events</div></a></div></div><div data-w-tab="Tab 5" class="w-tab-pane"><div class="nav-tab-top-content"><p>Connecting our global community</p></div><div class="nav-tab-links_wrapper"><a href="https://virtual.cmoalliance.com/location/aimarketing" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_5686_46308)"/> <path d="M18.75 12.25C19.03 12.25 19.25 12.47 19.25 12.75V14.75H25.25V20.75H27.25C27.53 20.75 27.75 20.97 27.75 21.25C27.75 21.53 27.53 21.75 27.25 21.75H25.25V27.75H23.13C22.45 26 20.74 24.75 18.75 24.75C16.76 24.75 15.05 26 14.37 27.75H12.25V25.63C14 24.95 15.25 23.24 15.25 21.25C15.25 19.26 14.01 17.55 12.26 16.87L12.25 14.75H18.25V12.75C18.25 12.47 18.47 12.25 18.75 12.25ZM18.75 10.25C17.37 10.25 16.25 11.37 16.25 12.75H12.25C11.15 12.75 10.26 13.65 10.26 14.75V18.55H10.55C12.04 18.55 13.25 19.76 13.25 21.25C13.25 22.74 12.04 23.95 10.55 23.95H10.25V27.75C10.25 28.85 11.15 29.75 12.25 29.75H16.05V29.45C16.05 27.96 17.26 26.75 18.75 26.75C20.24 26.75 21.45 27.96 21.45 29.45V29.75H25.25C26.35 29.75 27.25 28.85 27.25 27.75V23.75C28.63 23.75 29.75 22.63 29.75 21.25C29.75 19.87 28.63 18.75 27.25 18.75V14.75C27.25 13.65 26.35 12.75 25.25 12.75H21.25C21.25 11.37 20.13 10.25 18.75 10.25Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_5686_46308" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>AI for Marketers</div></a><a href="https://www.productmarketingalliance.com/pmm-now/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_5686_46308)"/> <path d="M18.75 12.25C19.03 12.25 19.25 12.47 19.25 12.75V14.75H25.25V20.75H27.25C27.53 20.75 27.75 20.97 27.75 21.25C27.75 21.53 27.53 21.75 27.25 21.75H25.25V27.75H23.13C22.45 26 20.74 24.75 18.75 24.75C16.76 24.75 15.05 26 14.37 27.75H12.25V25.63C14 24.95 15.25 23.24 15.25 21.25C15.25 19.26 14.01 17.55 12.26 16.87L12.25 14.75H18.25V12.75C18.25 12.47 18.47 12.25 18.75 12.25ZM18.75 10.25C17.37 10.25 16.25 11.37 16.25 12.75H12.25C11.15 12.75 10.26 13.65 10.26 14.75V18.55H10.55C12.04 18.55 13.25 19.76 13.25 21.25C13.25 22.74 12.04 23.95 10.55 23.95H10.25V27.75C10.25 28.85 11.15 29.75 12.25 29.75H16.05V29.45C16.05 27.96 17.26 26.75 18.75 26.75C20.24 26.75 21.45 27.96 21.45 29.45V29.75H25.25C26.35 29.75 27.25 28.85 27.25 27.75V23.75C28.63 23.75 29.75 22.63 29.75 21.25C29.75 19.87 28.63 18.75 27.25 18.75V14.75C27.25 13.65 26.35 12.75 25.25 12.75H21.25C21.25 11.37 20.13 10.25 18.75 10.25Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_5686_46308" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM Now</div></a></div></div><div data-w-tab="Tab 6" class="w-tab-pane"><div class="nav-tab-top-content"><p>Don’t miss out, catch-up on on our events ondemand</p></div><div class="nav-tab-links_wrapper"><a href="https://www.productmarketingalliance.com/pmm-now/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_5645_46932)"/> <path d="M18.84 12H24.5V17.66H22.5V15.41L17.5 20.41V28H15.5V20.42C15.5 19.89 15.71 19.38 16.09 19.01L21.09 14.01H18.84V12Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_5645_46932" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" 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class="dropdown-toggle w-dropdown-toggle"><div class="nav-link-wrapp"><div class="nav-link">Resources</div><div class="nav-under-line"></div></div></div><nav class="dropdown-list-2 large w-dropdown-list"><div class="navbar9_container"><div class="navbar7_container"><div data-duration-in="10" data-duration-out="10" data-current="Tab 2" data-easing="linear" class="nav-tab_component w-tabs"><div id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62d5f-5cc62cab" class="nav_tabs-menu w-tab-menu"><a data-w-tab="Tab 2" ms-code-onhover="click" data-w-id="8756b86b-79e2-a453-acd5-c1175cc62d60" class="nav_tabs-link w-inline-block w-tab-link w--current"><p>Content hub</p><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 10.0018 9.35736 11.2684 9.45916C11.7384 9.49522 12.2097 9.51279 12.681 9.53418C13.1524 9.5509 13.6241 9.57014 14.0942 9.61019C15.771 9.74477 17.4414 9.94231 19.1048 10.1848C19.764 10.2567 20.3845 10.5321 20.8801 10.9728C21.11 11.1865 21.031 11.6212 20.727 11.6824C20.2954 11.7638 19.8575 11.8069 19.4184 11.8112C19.0577 11.7975 18.6982 11.7632 18.3415 11.7084L18.3354 11.738Z" fill="currentColor"/> <path d="M14.6939 12.9735C15.3205 12.6085 15.9607 12.2582 16.6281 11.9423C16.9825 11.7754 17.3412 11.6154 17.6959 11.4412C18.3149 11.1218 18.9626 10.8611 19.6303 10.6625C20.3318 10.4554 21.0586 10.3458 21.79 10.3368L21.231 12.144C20.6245 11.7868 20.0231 11.4202 19.4307 11.0392C17.3591 9.7049 15.367 8.24808 13.432 6.72295C13.1446 6.48121 12.8834 6.20996 12.6527 5.91366C12.5491 5.77952 12.4812 5.62131 12.4552 5.4538C12.4293 5.28629 12.4462 5.11494 12.5045 4.95575C12.6482 4.45658 13.1314 4.189 13.587 4.4014C13.8776 4.54639 14.1432 4.73704 14.3736 4.96608C15.4474 5.97706 16.6438 6.84925 17.9348 7.5622C18.291 7.76054 18.6802 7.93848 18.9649 8.21827C19.878 9.1107 21.0095 9.70197 22.0268 10.4505C22.0903 10.4968 22.1538 10.543 22.2177 10.5895L22.3013 10.6503C22.451 10.7593 22.5608 10.9144 22.6139 11.0918C22.667 11.2692 22.6604 11.4591 22.5952 11.6324C22.53 11.8057 22.4097 11.9528 22.2528 12.0512C22.0959 12.1495 21.9111 12.1937 21.7267 12.1769C20.9845 12.1093 20.2138 12.2714 19.4514 12.4946C17.9566 12.935 16.5064 13.7501 15.117 14.6612C14.5762 15.0451 13.9392 15.2711 13.2774 15.3138C12.9596 15.3251 12.7061 14.9635 12.8873 14.7019C13.1487 14.328 13.449 13.9829 13.7832 13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div></a><a data-w-tab="Tab 4" ms-code-onhover="click" data-w-id="8756b86b-79e2-a453-acd5-c1175cc62d68" class="nav_tabs-link hide w-inline-block w-tab-link"><p>On Demand</p><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 10.0018 9.35736 11.2684 9.45916C11.7384 9.49522 12.2097 9.51279 12.681 9.53418C13.1524 9.5509 13.6241 9.57014 14.0942 9.61019C15.771 9.74477 17.4414 9.94231 19.1048 10.1848C19.764 10.2567 20.3845 10.5321 20.8801 10.9728C21.11 11.1865 21.031 11.6212 20.727 11.6824C20.2954 11.7638 19.8575 11.8069 19.4184 11.8112C19.0577 11.7975 18.6982 11.7632 18.3415 11.7084L18.3354 11.738Z" fill="currentColor"/> <path d="M14.6939 12.9735C15.3205 12.6085 15.9607 12.2582 16.6281 11.9423C16.9825 11.7754 17.3412 11.6154 17.6959 11.4412C18.3149 11.1218 18.9626 10.8611 19.6303 10.6625C20.3318 10.4554 21.0586 10.3458 21.79 10.3368L21.231 12.144C20.6245 11.7868 20.0231 11.4202 19.4307 11.0392C17.3591 9.7049 15.367 8.24808 13.432 6.72295C13.1446 6.48121 12.8834 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data-w-id="8756b86b-79e2-a453-acd5-c1175cc62d6c" class="nav_tabs-link w-inline-block w-tab-link"><div>Industry reports</div><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 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preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 10.0018 9.35736 11.2684 9.45916C11.7384 9.49522 12.2097 9.51279 12.681 9.53418C13.1524 9.5509 13.6241 9.57014 14.0942 9.61019C15.771 9.74477 17.4414 9.94231 19.1048 10.1848C19.764 10.2567 20.3845 10.5321 20.8801 10.9728C21.11 11.1865 21.031 11.6212 20.727 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w-inline-block w-tab-link"><div>Topics</div><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 10.0018 9.35736 11.2684 9.45916C11.7384 9.49522 12.2097 9.51279 12.681 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d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 10.0018 9.35736 11.2684 9.45916C11.7384 9.49522 12.2097 9.51279 12.681 9.53418C13.1524 9.5509 13.6241 9.57014 14.0942 9.61019C15.771 9.74477 17.4414 9.94231 19.1048 10.1848C19.764 10.2567 20.3845 10.5321 20.8801 10.9728C21.11 11.1865 21.031 11.6212 20.727 11.6824C20.2954 11.7638 19.8575 11.8069 19.4184 11.8112C19.0577 11.7975 18.6982 11.7632 18.3415 11.7084L18.3354 11.738Z" fill="currentColor"/> <path d="M14.6939 12.9735C15.3205 12.6085 15.9607 12.2582 16.6281 11.9423C16.9825 11.7754 17.3412 11.6154 17.6959 11.4412C18.3149 11.1218 18.9626 10.8611 19.6303 10.6625C20.3318 10.4554 21.0586 10.3458 21.79 10.3368L21.231 12.144C20.6245 11.7868 20.0231 11.4202 19.4307 11.0392C17.3591 9.7049 15.367 8.24808 13.432 6.72295C13.1446 6.48121 12.8834 6.20996 12.6527 5.91366C12.5491 5.77952 12.4812 5.62131 12.4552 5.4538C12.4293 5.28629 12.4462 5.11494 12.5045 4.95575C12.6482 4.45658 13.1314 4.189 13.587 4.4014C13.8776 4.54639 14.1432 4.73704 14.3736 4.96608C15.4474 5.97706 16.6438 6.84925 17.9348 7.5622C18.291 7.76054 18.6802 7.93848 18.9649 8.21827C19.878 9.1107 21.0095 9.70197 22.0268 10.4505C22.0903 10.4968 22.1538 10.543 22.2177 10.5895L22.3013 10.6503C22.451 10.7593 22.5608 10.9144 22.6139 11.0918C22.667 11.2692 22.6604 11.4591 22.5952 11.6324C22.53 11.8057 22.4097 11.9528 22.2528 12.0512C22.0959 12.1495 21.9111 12.1937 21.7267 12.1769C20.9845 12.1093 20.2138 12.2714 19.4514 12.4946C17.9566 12.935 16.5064 13.7501 15.117 14.6612C14.5762 15.0451 13.9392 15.2711 13.2774 15.3138C12.9596 15.3251 12.7061 14.9635 12.8873 14.7019C13.1487 14.328 13.449 13.9829 13.7832 13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div></a></div><div class="nav_tabs-nav w-tab-content"><div data-w-tab="Tab 2" class="w-tab-pane w--tab-active"><div class="nav-tab-top-content"><p>Your go-to source for insights, trends, and best practices.</p></div><div class="nav-tab-links_wrapper-flex"><a href="https://www.productmarketingalliance.com/content-hub/?filter=articles" class="nav-tab-link-flex-child shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65952)"/> <path d="M27 13V27H13V13H27ZM27 11H13C11.9 11 11 11.9 11 13V27C11 28.1 11.9 29 13 29H27C28.1 29 29 28.1 29 27V13C29 11.9 28.1 11 27 11Z" fill="#F9F8F5"/> <path d="M22 25H15V23H22V25ZM25 21H15V19H25V21ZM25 17H15V15H25V17Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65952" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Articles</div></a><a href="https://www.productmarketingalliance.com/content-hub/?filter=reports" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65956)"/> <path d="M13 29C12.45 29 11.9792 28.8042 11.5875 28.4125C11.1958 28.0208 11 27.55 11 27V11H13V27H29V29H13ZM14 26V17H18V26H14ZM19 26V12H23V26H19ZM24 26V21H28V26H24Z" fill="#F9F8F5"/> <defs> 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href="https://www.productmarketingalliance.com/content-hub/?filter=ebooks" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65104)"/> <path d="M26 10H14C12.9 10 12 10.9 12 12V28C12 29.1 12.9 30 14 30H26C27.1 30 28 29.1 28 28V12C28 10.9 27.1 10 26 10ZM17 12H19V17L18 16.25L17 17V12ZM26 28H14V12H15V21L18 18.75L21 21V12H26V28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65104" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>eBooks</div></a><a href="https://www.productmarketingalliance.com/content-hub/?filter=on-demand" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65970)"/> <path d="M18 24.5L24 20L18 15.5V24.5ZM20 10C14.48 10 10 14.48 10 20C10 25.52 14.48 30 20 30C25.52 30 30 25.52 30 20C30 14.48 25.52 10 20 10ZM20 28C15.59 28 12 24.41 12 20C12 15.59 15.59 12 20 12C24.41 12 28 15.59 28 20C28 24.41 24.41 28 20 28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65970" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Presentations</div></a><a href="https://www.productmarketingalliance.com/tag/guides/" class="nav-tab-link shadow-small hide w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65974)"/> <path d="M13 16V27H27V16H24V24L20 22L16 24V16H13ZM13 29C12.45 29 11.9792 28.8042 11.5875 28.4125C11.1958 28.0208 11 27.55 11 27V14.525C11 14.2917 11.0375 14.0667 11.1125 13.85C11.1875 13.6333 11.3 13.4333 11.45 13.25L12.7 11.725C12.8833 11.4917 13.1125 11.3125 13.3875 11.1875C13.6625 11.0625 13.95 11 14.25 11H25.75C26.05 11 26.3375 11.0625 26.6125 11.1875C26.8875 11.3125 27.1167 11.4917 27.3 11.725L28.55 13.25C28.7 13.4333 28.8125 13.6333 28.8875 13.85C28.9625 14.0667 29 14.2917 29 14.525V27C29 27.55 28.8042 28.0208 28.4125 28.4125C28.0208 28.8042 27.55 29 27 29H13ZM13.4 14H26.6L25.75 13H14.25L13.4 14ZM18 16V20.75L20 19.75L22 20.75V16H18Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65974" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Toolkits</div></a><a href="#" class="nav-tab-link shadow-small hide w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65979)"/> <path d="M27.5 16.7C25.04 18.2 22 20.87 21.5 25H23.5V27H17.5V25H19.5C19 20.5 15.13 17 10.5 17V15C14.89 15 18.72 17.55 20.5 21.3C21.88 18.33 24.36 16.27 26.46 14.99L22.5 15V13H29.5V20H27.5V16.7Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65979" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Learning Paths</div></a><a href="https://www.productmarketingalliance.com/content-hub" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65983)"/> <path d="M20 12L18.59 13.41L24.17 19H12V21H24.17L18.59 26.59L20 28L28 20L20 12Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65983" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>View all resources</div></a></div></div><div data-w-tab="Tab 4" class="w-tab-pane"><div class="nav-tab-top-content"><p>Essential reading for mastering key PMM concepts.</p></div><div class="nav-tab-links_wrapper-flex"><a href="#" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_66159)"/> <path d="M18 24.5L24 20L18 15.5V24.5ZM20 10C14.48 10 10 14.48 10 20C10 25.52 14.48 30 20 30C25.52 30 30 25.52 30 20C30 14.48 25.52 10 20 10ZM20 28C15.59 28 12 24.41 12 20C12 15.59 15.59 12 20 12C24.41 12 28 15.59 28 20C28 24.41 24.41 28 20 28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_66159" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Product marketing</div></a><a href="#" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_66159)"/> <path d="M18 24.5L24 20L18 15.5V24.5ZM20 10C14.48 10 10 14.48 10 20C10 25.52 14.48 30 20 30C25.52 30 30 25.52 30 20C30 14.48 25.52 10 20 10ZM20 28C15.59 28 12 24.41 12 20C12 15.59 15.59 12 20 12C24.41 12 28 15.59 28 20C28 24.41 24.41 28 20 28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_66159" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Customer + market research</div></a><a href="#" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_66159)"/> <path d="M18 24.5L24 20L18 15.5V24.5ZM20 10C14.48 10 10 14.48 10 20C10 25.52 14.48 30 20 30C25.52 30 30 25.52 30 20C30 14.48 25.52 10 20 10ZM20 28C15.59 28 12 24.41 12 20C12 15.59 15.59 12 20 12C24.41 12 28 15.59 28 20C28 24.41 24.41 28 20 28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_66159" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Competitive intelligence</div></a><a href="#" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_66159)"/> <path d="M18 24.5L24 20L18 15.5V24.5ZM20 10C14.48 10 10 14.48 10 20C10 25.52 14.48 30 20 30C25.52 30 30 25.52 30 20C30 14.48 25.52 10 20 10ZM20 28C15.59 28 12 24.41 12 20C12 15.59 15.59 12 20 12C24.41 12 28 15.59 28 20C28 24.41 24.41 28 20 28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_66159" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Pricing</div></a><a href="#" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_66159)"/> <path d="M18 24.5L24 20L18 15.5V24.5ZM20 10C14.48 10 10 14.48 10 20C10 25.52 14.48 30 20 30C25.52 30 30 25.52 30 20C30 14.48 25.52 10 20 10ZM20 28C15.59 28 12 24.41 12 20C12 15.59 15.59 12 20 12C24.41 12 28 15.59 28 20C28 24.41 24.41 28 20 28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_66159" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Metrics + OKRs</div></a><a href="#" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_66159)"/> <path d="M18 24.5L24 20L18 15.5V24.5ZM20 10C14.48 10 10 14.48 10 20C10 25.52 14.48 30 20 30C25.52 30 30 25.52 30 20C30 14.48 25.52 10 20 10ZM20 28C15.59 28 12 24.41 12 20C12 15.59 15.59 12 20 12C24.41 12 28 15.59 28 20C28 24.41 24.41 28 20 28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_66159" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Go-to-market</div></a><a href="#" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_66159)"/> <path d="M18 24.5L24 20L18 15.5V24.5ZM20 10C14.48 10 10 14.48 10 20C10 25.52 14.48 30 20 30C25.52 30 30 25.52 30 20C30 14.48 25.52 10 20 10ZM20 28C15.59 28 12 24.41 12 20C12 15.59 15.59 12 20 12C24.41 12 28 15.59 28 20C28 24.41 24.41 28 20 28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_66159" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Positioning</div></a><a href="#" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_66190)"/> <path d="M20 12L18.59 13.41L24.17 19H12V21H24.17L18.59 26.59L20 28L28 20L20 12Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_66190" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>View all OnDemand</div></a></div></div><div data-w-tab="Tab 5" class="w-tab-pane"><div class="nav-tab-top-content"><p>Industry insights and data-driven trends for PMMs.</p></div><div class="nav-tab-links_wrapper-flex"><a id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62ded-5cc62cab" href="https://www.productmarketingalliance.com/state-of-product-marketing-report/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65550)"/> <path d="M13 29C12.45 29 11.9792 28.8042 11.5875 28.4125C11.1958 28.0208 11 27.55 11 27V11H13V27H29V29H13ZM14 26V17H18V26H14ZM19 26V12H23V26H19ZM24 26V21H28V26H24Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65550" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>State of PMM</div></a><a id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62df5-5cc62cab" href="https://www.productmarketingalliance.com/2023-product-markeing-salary-survey-report/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65550)"/> <path d="M13 29C12.45 29 11.9792 28.8042 11.5875 28.4125C11.1958 28.0208 11 27.55 11 27V11H13V27H29V29H13ZM14 26V17H18V26H14ZM19 26V12H23V26H19ZM24 26V21H28V26H24Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65550" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM Salary Report</div></a><a id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62dfd-5cc62cab" href="https://tools.productmarketingalliance.com/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65550)"/> <path d="M13 29C12.45 29 11.9792 28.8042 11.5875 28.4125C11.1958 28.0208 11 27.55 11 27V11H13V27H29V29H13ZM14 26V17H18V26H14ZM19 26V12H23V26H19ZM24 26V21H28V26H24Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65550" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM Tools of Choice</div></a><a id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62e05-5cc62cab" href="https://www.productmarketingalliance.com/state-of-product-marketing-leadership-2023-report-2/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65550)"/> <path d="M13 29C12.45 29 11.9792 28.8042 11.5875 28.4125C11.1958 28.0208 11 27.55 11 27V11H13V27H29V29H13ZM14 26V17H18V26H14ZM19 26V12H23V26H19ZM24 26V21H28V26H24Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65550" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>State of PMM Leadership</div></a><a id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62df1-5cc62cab" href="https://www.productmarketingalliance.com/the-state-of-go-to-market-report-2023-has-arrived/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65550)"/> <path d="M13 29C12.45 29 11.9792 28.8042 11.5875 28.4125C11.1958 28.0208 11 27.55 11 27V11H13V27H29V29H13ZM14 26V17H18V26H14ZM19 26V12H23V26H19ZM24 26V21H28V26H24Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65550" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>State of Go-to-Market</div></a><a id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62df9-5cc62cab" href="https://www.productmarketingalliance.com/sales-enablement-landscape-vol-3-report-is-here/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65550)"/> <path d="M13 29C12.45 29 11.9792 28.8042 11.5875 28.4125C11.1958 28.0208 11 27.55 11 27V11H13V27H29V29H13ZM14 26V17H18V26H14ZM19 26V12H23V26H19ZM24 26V21H28V26H24Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65550" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Sales Enablement Landscape</div></a><a id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62e01-5cc62cab" href="#" class="nav-tab-link shadow-small hide w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65550)"/> <path d="M13 29C12.45 29 11.9792 28.8042 11.5875 28.4125C11.1958 28.0208 11 27.55 11 27V11H13V27H29V29H13ZM14 26V17H18V26H14ZM19 26V12H23V26H19ZM24 26V21H28V26H24Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65550" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Top 100 PMM Influencers</div></a><a id="w-node-_6c75c0a5-e319-bec9-0061-97ef186ab711-5cc62cab" href="https://www.productmarketingalliance.com/product-marketing-influencers-2023/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65550)"/> <path d="M13 29C12.45 29 11.9792 28.8042 11.5875 28.4125C11.1958 28.0208 11 27.55 11 27V11H13V27H29V29H13ZM14 26V17H18V26H14ZM19 26V12H23V26H19ZM24 26V21H28V26H24Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65550" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Top 100 PMM Influencers</div></a><a id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62e09-5cc62cab" href="https://www.productmarketingalliance.com/content-hub/?filter=reports" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65581)"/> <path d="M20 12L18.59 13.41L24.17 19H12V21H24.17L18.59 26.59L20 28L28 20L20 12Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65581" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>View all industry reports</div></a></div></div><div data-w-tab="Tab 3" class="w-tab-pane"><div class="nav-tab-top-content"><p>Streamline your work with ready-to-use templates.</p></div><div class="nav-tab-links_wrapper"><a href="https://www.productmarketingalliance.com/product-marketing-fixx/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_66057)"/> <path d="M24.5 9H12.5C11.4 9 10.5 9.9 10.5 11V25H12.5V11H24.5V9ZM27.5 13H16.5C15.4 13 14.5 13.9 14.5 15V29C14.5 30.1 15.4 31 16.5 31H27.5C28.6 31 29.5 30.1 29.5 29V15C29.5 13.9 28.6 13 27.5 13ZM27.5 29H16.5V15H27.5V29Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_66057" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Product Marketing Fixx</div></a><a href="https://www.productmarketingalliance.com/pmm-ondemand/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_66061)"/> <path d="M24.5 9H12.5C11.4 9 10.5 9.9 10.5 11V25H12.5V11H24.5V9ZM27.5 13H16.5C15.4 13 14.5 13.9 14.5 15V29C14.5 30.1 15.4 31 16.5 31H27.5C28.6 31 29.5 30.1 29.5 29V15C29.5 13.9 28.6 13 27.5 13ZM27.5 29H16.5V15H27.5V29Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_66061" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Product Marketing On Demand</div></a></div></div><div data-w-tab="Tab 6" class="w-tab-pane"><div class="nav-tab-top-content"><p>Essential reading for mastering key PMM concepts.</p></div><div class="nav-tab-links_wrapper-flex"><a id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62e12-5cc62cab" href="https://www.productmarketingalliance.com/what-is-product-marketing/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65656)"/> <path d="M12 22.225H13.125L13.7 20.575H16.3L16.9 22.225H18L15.575 15.775H14.425L12 22.225ZM14.025 19.65L14.975 16.975H15.025L15.975 19.65H14.025ZM22 17.9V16.2C22.55 15.9667 23.1125 15.7917 23.6875 15.675C24.2625 15.5583 24.8667 15.5 25.5 15.5C25.9333 15.5 26.3583 15.5333 26.775 15.6C27.1917 15.6667 27.6 15.75 28 15.85V17.45C27.6 17.3 27.1958 17.1875 26.7875 17.1125C26.3792 17.0375 25.95 17 25.5 17C24.8667 17 24.2583 17.0792 23.675 17.2375C23.0917 17.3958 22.5333 17.6167 22 17.9ZM22 23.4V21.7C22.55 21.4667 23.1125 21.2917 23.6875 21.175C24.2625 21.0583 24.8667 21 25.5 21C25.9333 21 26.3583 21.0333 26.775 21.1C27.1917 21.1667 27.6 21.25 28 21.35V22.95C27.6 22.8 27.1958 22.6875 26.7875 22.6125C26.3792 22.5375 25.95 22.5 25.5 22.5C24.8667 22.5 24.2583 22.575 23.675 22.725C23.0917 22.875 22.5333 23.1 22 23.4ZM22 20.65V18.95C22.55 18.7167 23.1125 18.5417 23.6875 18.425C24.2625 18.3083 24.8667 18.25 25.5 18.25C25.9333 18.25 26.3583 18.2833 26.775 18.35C27.1917 18.4167 27.6 18.5 28 18.6V20.2C27.6 20.05 27.1958 19.9375 26.7875 19.8625C26.3792 19.7875 25.95 19.75 25.5 19.75C24.8667 19.75 24.2583 19.8292 23.675 19.9875C23.0917 20.1458 22.5333 20.3667 22 20.65ZM14.5 24C15.2833 24 16.0458 24.0875 16.7875 24.2625C17.5292 24.4375 18.2667 24.7 19 25.05V15.2C18.3167 14.8 17.5917 14.5 16.825 14.3C16.0583 14.1 15.2833 14 14.5 14C13.9 14 13.3042 14.0583 12.7125 14.175C12.1208 14.2917 11.55 14.4667 11 14.7V24.6C11.5833 24.4 12.1625 24.25 12.7375 24.15C13.3125 24.05 13.9 24 14.5 24ZM21 25.05C21.7333 24.7 22.4708 24.4375 23.2125 24.2625C23.9542 24.0875 24.7167 24 25.5 24C26.1 24 26.6875 24.05 27.2625 24.15C27.8375 24.25 28.4167 24.4 29 24.6V14.7C28.45 14.4667 27.8792 14.2917 27.2875 14.175C26.6958 14.0583 26.1 14 25.5 14C24.7167 14 23.9417 14.1 23.175 14.3C22.4083 14.5 21.6833 14.8 21 15.2V25.05ZM20 28C19.2 27.3667 18.3333 26.875 17.4 26.525C16.4667 26.175 15.5 26 14.5 26C13.8 26 13.1125 26.0917 12.4375 26.275C11.7625 26.4583 11.1167 26.7167 10.5 27.05C10.15 27.2333 9.8125 27.225 9.4875 27.025C9.1625 26.825 9 26.5333 9 26.15V14.1C9 13.9167 9.04583 13.7417 9.1375 13.575C9.22917 13.4083 9.36667 13.2833 9.55 13.2C10.3167 12.8 11.1167 12.5 11.95 12.3C12.7833 12.1 13.6333 12 14.5 12C15.4667 12 16.4125 12.125 17.3375 12.375C18.2625 12.625 19.15 13 20 13.5C20.85 13 21.7375 12.625 22.6625 12.375C23.5875 12.125 24.5333 12 25.5 12C26.3667 12 27.2167 12.1 28.05 12.3C28.8833 12.5 29.6833 12.8 30.45 13.2C30.6333 13.2833 30.7708 13.4083 30.8625 13.575C30.9542 13.7417 31 13.9167 31 14.1V26.15C31 26.5333 30.8375 26.825 30.5125 27.025C30.1875 27.225 29.85 27.2333 29.5 27.05C28.8833 26.7167 28.2375 26.4583 27.5625 26.275C26.8875 26.0917 26.2 26 25.5 26C24.5 26 23.5333 26.175 22.6 26.525C21.6667 26.875 20.8 27.3667 20 28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65656" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>What is product marketing?</div></a><a id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62e22-5cc62cab" href="https://www.productmarketingalliance.com/product-marketing-framework" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65656)"/> <path d="M12 22.225H13.125L13.7 20.575H16.3L16.9 22.225H18L15.575 15.775H14.425L12 22.225ZM14.025 19.65L14.975 16.975H15.025L15.975 19.65H14.025ZM22 17.9V16.2C22.55 15.9667 23.1125 15.7917 23.6875 15.675C24.2625 15.5583 24.8667 15.5 25.5 15.5C25.9333 15.5 26.3583 15.5333 26.775 15.6C27.1917 15.6667 27.6 15.75 28 15.85V17.45C27.6 17.3 27.1958 17.1875 26.7875 17.1125C26.3792 17.0375 25.95 17 25.5 17C24.8667 17 24.2583 17.0792 23.675 17.2375C23.0917 17.3958 22.5333 17.6167 22 17.9ZM22 23.4V21.7C22.55 21.4667 23.1125 21.2917 23.6875 21.175C24.2625 21.0583 24.8667 21 25.5 21C25.9333 21 26.3583 21.0333 26.775 21.1C27.1917 21.1667 27.6 21.25 28 21.35V22.95C27.6 22.8 27.1958 22.6875 26.7875 22.6125C26.3792 22.5375 25.95 22.5 25.5 22.5C24.8667 22.5 24.2583 22.575 23.675 22.725C23.0917 22.875 22.5333 23.1 22 23.4ZM22 20.65V18.95C22.55 18.7167 23.1125 18.5417 23.6875 18.425C24.2625 18.3083 24.8667 18.25 25.5 18.25C25.9333 18.25 26.3583 18.2833 26.775 18.35C27.1917 18.4167 27.6 18.5 28 18.6V20.2C27.6 20.05 27.1958 19.9375 26.7875 19.8625C26.3792 19.7875 25.95 19.75 25.5 19.75C24.8667 19.75 24.2583 19.8292 23.675 19.9875C23.0917 20.1458 22.5333 20.3667 22 20.65ZM14.5 24C15.2833 24 16.0458 24.0875 16.7875 24.2625C17.5292 24.4375 18.2667 24.7 19 25.05V15.2C18.3167 14.8 17.5917 14.5 16.825 14.3C16.0583 14.1 15.2833 14 14.5 14C13.9 14 13.3042 14.0583 12.7125 14.175C12.1208 14.2917 11.55 14.4667 11 14.7V24.6C11.5833 24.4 12.1625 24.25 12.7375 24.15C13.3125 24.05 13.9 24 14.5 24ZM21 25.05C21.7333 24.7 22.4708 24.4375 23.2125 24.2625C23.9542 24.0875 24.7167 24 25.5 24C26.1 24 26.6875 24.05 27.2625 24.15C27.8375 24.25 28.4167 24.4 29 24.6V14.7C28.45 14.4667 27.8792 14.2917 27.2875 14.175C26.6958 14.0583 26.1 14 25.5 14C24.7167 14 23.9417 14.1 23.175 14.3C22.4083 14.5 21.6833 14.8 21 15.2V25.05ZM20 28C19.2 27.3667 18.3333 26.875 17.4 26.525C16.4667 26.175 15.5 26 14.5 26C13.8 26 13.1125 26.0917 12.4375 26.275C11.7625 26.4583 11.1167 26.7167 10.5 27.05C10.15 27.2333 9.8125 27.225 9.4875 27.025C9.1625 26.825 9 26.5333 9 26.15V14.1C9 13.9167 9.04583 13.7417 9.1375 13.575C9.22917 13.4083 9.36667 13.2833 9.55 13.2C10.3167 12.8 11.1167 12.5 11.95 12.3C12.7833 12.1 13.6333 12 14.5 12C15.4667 12 16.4125 12.125 17.3375 12.375C18.2625 12.625 19.15 13 20 13.5C20.85 13 21.7375 12.625 22.6625 12.375C23.5875 12.125 24.5333 12 25.5 12C26.3667 12 27.2167 12.1 28.05 12.3C28.8833 12.5 29.6833 12.8 30.45 13.2C30.6333 13.2833 30.7708 13.4083 30.8625 13.575C30.9542 13.7417 31 13.9167 31 14.1V26.15C31 26.5333 30.8375 26.825 30.5125 27.025C30.1875 27.225 29.85 27.2333 29.5 27.05C28.8833 26.7167 28.2375 26.4583 27.5625 26.275C26.8875 26.0917 26.2 26 25.5 26C24.5 26 23.5333 26.175 22.6 26.525C21.6667 26.875 20.8 27.3667 20 28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65656" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Product marketing framework</div></a><a id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62e2a-5cc62cab" href="https://www.productmarketingalliance.com/your-guide-to-go-to-market-strategies/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65656)"/> <path d="M12 22.225H13.125L13.7 20.575H16.3L16.9 22.225H18L15.575 15.775H14.425L12 22.225ZM14.025 19.65L14.975 16.975H15.025L15.975 19.65H14.025ZM22 17.9V16.2C22.55 15.9667 23.1125 15.7917 23.6875 15.675C24.2625 15.5583 24.8667 15.5 25.5 15.5C25.9333 15.5 26.3583 15.5333 26.775 15.6C27.1917 15.6667 27.6 15.75 28 15.85V17.45C27.6 17.3 27.1958 17.1875 26.7875 17.1125C26.3792 17.0375 25.95 17 25.5 17C24.8667 17 24.2583 17.0792 23.675 17.2375C23.0917 17.3958 22.5333 17.6167 22 17.9ZM22 23.4V21.7C22.55 21.4667 23.1125 21.2917 23.6875 21.175C24.2625 21.0583 24.8667 21 25.5 21C25.9333 21 26.3583 21.0333 26.775 21.1C27.1917 21.1667 27.6 21.25 28 21.35V22.95C27.6 22.8 27.1958 22.6875 26.7875 22.6125C26.3792 22.5375 25.95 22.5 25.5 22.5C24.8667 22.5 24.2583 22.575 23.675 22.725C23.0917 22.875 22.5333 23.1 22 23.4ZM22 20.65V18.95C22.55 18.7167 23.1125 18.5417 23.6875 18.425C24.2625 18.3083 24.8667 18.25 25.5 18.25C25.9333 18.25 26.3583 18.2833 26.775 18.35C27.1917 18.4167 27.6 18.5 28 18.6V20.2C27.6 20.05 27.1958 19.9375 26.7875 19.8625C26.3792 19.7875 25.95 19.75 25.5 19.75C24.8667 19.75 24.2583 19.8292 23.675 19.9875C23.0917 20.1458 22.5333 20.3667 22 20.65ZM14.5 24C15.2833 24 16.0458 24.0875 16.7875 24.2625C17.5292 24.4375 18.2667 24.7 19 25.05V15.2C18.3167 14.8 17.5917 14.5 16.825 14.3C16.0583 14.1 15.2833 14 14.5 14C13.9 14 13.3042 14.0583 12.7125 14.175C12.1208 14.2917 11.55 14.4667 11 14.7V24.6C11.5833 24.4 12.1625 24.25 12.7375 24.15C13.3125 24.05 13.9 24 14.5 24ZM21 25.05C21.7333 24.7 22.4708 24.4375 23.2125 24.2625C23.9542 24.0875 24.7167 24 25.5 24C26.1 24 26.6875 24.05 27.2625 24.15C27.8375 24.25 28.4167 24.4 29 24.6V14.7C28.45 14.4667 27.8792 14.2917 27.2875 14.175C26.6958 14.0583 26.1 14 25.5 14C24.7167 14 23.9417 14.1 23.175 14.3C22.4083 14.5 21.6833 14.8 21 15.2V25.05ZM20 28C19.2 27.3667 18.3333 26.875 17.4 26.525C16.4667 26.175 15.5 26 14.5 26C13.8 26 13.1125 26.0917 12.4375 26.275C11.7625 26.4583 11.1167 26.7167 10.5 27.05C10.15 27.2333 9.8125 27.225 9.4875 27.025C9.1625 26.825 9 26.5333 9 26.15V14.1C9 13.9167 9.04583 13.7417 9.1375 13.575C9.22917 13.4083 9.36667 13.2833 9.55 13.2C10.3167 12.8 11.1167 12.5 11.95 12.3C12.7833 12.1 13.6333 12 14.5 12C15.4667 12 16.4125 12.125 17.3375 12.375C18.2625 12.625 19.15 13 20 13.5C20.85 13 21.7375 12.625 22.6625 12.375C23.5875 12.125 24.5333 12 25.5 12C26.3667 12 27.2167 12.1 28.05 12.3C28.8833 12.5 29.6833 12.8 30.45 13.2C30.6333 13.2833 30.7708 13.4083 30.8625 13.575C30.9542 13.7417 31 13.9167 31 14.1V26.15C31 26.5333 30.8375 26.825 30.5125 27.025C30.1875 27.225 29.85 27.2333 29.5 27.05C28.8833 26.7167 28.2375 26.4583 27.5625 26.275C26.8875 26.0917 26.2 26 25.5 26C24.5 26 23.5333 26.175 22.6 26.525C21.6667 26.875 20.8 27.3667 20 28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65656" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Go-to-Market</div></a><a id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62e16-5cc62cab" href="https://www.productmarketingalliance.com/your-guide-to-competitive-intelligence/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65656)"/> <path d="M12 22.225H13.125L13.7 20.575H16.3L16.9 22.225H18L15.575 15.775H14.425L12 22.225ZM14.025 19.65L14.975 16.975H15.025L15.975 19.65H14.025ZM22 17.9V16.2C22.55 15.9667 23.1125 15.7917 23.6875 15.675C24.2625 15.5583 24.8667 15.5 25.5 15.5C25.9333 15.5 26.3583 15.5333 26.775 15.6C27.1917 15.6667 27.6 15.75 28 15.85V17.45C27.6 17.3 27.1958 17.1875 26.7875 17.1125C26.3792 17.0375 25.95 17 25.5 17C24.8667 17 24.2583 17.0792 23.675 17.2375C23.0917 17.3958 22.5333 17.6167 22 17.9ZM22 23.4V21.7C22.55 21.4667 23.1125 21.2917 23.6875 21.175C24.2625 21.0583 24.8667 21 25.5 21C25.9333 21 26.3583 21.0333 26.775 21.1C27.1917 21.1667 27.6 21.25 28 21.35V22.95C27.6 22.8 27.1958 22.6875 26.7875 22.6125C26.3792 22.5375 25.95 22.5 25.5 22.5C24.8667 22.5 24.2583 22.575 23.675 22.725C23.0917 22.875 22.5333 23.1 22 23.4ZM22 20.65V18.95C22.55 18.7167 23.1125 18.5417 23.6875 18.425C24.2625 18.3083 24.8667 18.25 25.5 18.25C25.9333 18.25 26.3583 18.2833 26.775 18.35C27.1917 18.4167 27.6 18.5 28 18.6V20.2C27.6 20.05 27.1958 19.9375 26.7875 19.8625C26.3792 19.7875 25.95 19.75 25.5 19.75C24.8667 19.75 24.2583 19.8292 23.675 19.9875C23.0917 20.1458 22.5333 20.3667 22 20.65ZM14.5 24C15.2833 24 16.0458 24.0875 16.7875 24.2625C17.5292 24.4375 18.2667 24.7 19 25.05V15.2C18.3167 14.8 17.5917 14.5 16.825 14.3C16.0583 14.1 15.2833 14 14.5 14C13.9 14 13.3042 14.0583 12.7125 14.175C12.1208 14.2917 11.55 14.4667 11 14.7V24.6C11.5833 24.4 12.1625 24.25 12.7375 24.15C13.3125 24.05 13.9 24 14.5 24ZM21 25.05C21.7333 24.7 22.4708 24.4375 23.2125 24.2625C23.9542 24.0875 24.7167 24 25.5 24C26.1 24 26.6875 24.05 27.2625 24.15C27.8375 24.25 28.4167 24.4 29 24.6V14.7C28.45 14.4667 27.8792 14.2917 27.2875 14.175C26.6958 14.0583 26.1 14 25.5 14C24.7167 14 23.9417 14.1 23.175 14.3C22.4083 14.5 21.6833 14.8 21 15.2V25.05ZM20 28C19.2 27.3667 18.3333 26.875 17.4 26.525C16.4667 26.175 15.5 26 14.5 26C13.8 26 13.1125 26.0917 12.4375 26.275C11.7625 26.4583 11.1167 26.7167 10.5 27.05C10.15 27.2333 9.8125 27.225 9.4875 27.025C9.1625 26.825 9 26.5333 9 26.15V14.1C9 13.9167 9.04583 13.7417 9.1375 13.575C9.22917 13.4083 9.36667 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shadow-small hide nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65656)"/> <path d="M12 22.225H13.125L13.7 20.575H16.3L16.9 22.225H18L15.575 15.775H14.425L12 22.225ZM14.025 19.65L14.975 16.975H15.025L15.975 19.65H14.025ZM22 17.9V16.2C22.55 15.9667 23.1125 15.7917 23.6875 15.675C24.2625 15.5583 24.8667 15.5 25.5 15.5C25.9333 15.5 26.3583 15.5333 26.775 15.6C27.1917 15.6667 27.6 15.75 28 15.85V17.45C27.6 17.3 27.1958 17.1875 26.7875 17.1125C26.3792 17.0375 25.95 17 25.5 17C24.8667 17 24.2583 17.0792 23.675 17.2375C23.0917 17.3958 22.5333 17.6167 22 17.9ZM22 23.4V21.7C22.55 21.4667 23.1125 21.2917 23.6875 21.175C24.2625 21.0583 24.8667 21 25.5 21C25.9333 21 26.3583 21.0333 26.775 21.1C27.1917 21.1667 27.6 21.25 28 21.35V22.95C27.6 22.8 27.1958 22.6875 26.7875 22.6125C26.3792 22.5375 25.95 22.5 25.5 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28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65656" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM Leadership</div></a><a id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62e1e-5cc62cab" href="https://www.productmarketingalliance.com/your-guide-to-okrs/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65656)"/> <path d="M12 22.225H13.125L13.7 20.575H16.3L16.9 22.225H18L15.575 15.775H14.425L12 22.225ZM14.025 19.65L14.975 16.975H15.025L15.975 19.65H14.025ZM22 17.9V16.2C22.55 15.9667 23.1125 15.7917 23.6875 15.675C24.2625 15.5583 24.8667 15.5 25.5 15.5C25.9333 15.5 26.3583 15.5333 26.775 15.6C27.1917 15.6667 27.6 15.75 28 15.85V17.45C27.6 17.3 27.1958 17.1875 26.7875 17.1125C26.3792 17.0375 25.95 17 25.5 17C24.8667 17 24.2583 17.0792 23.675 17.2375C23.0917 17.3958 22.5333 17.6167 22 17.9ZM22 23.4V21.7C22.55 21.4667 23.1125 21.2917 23.6875 21.175C24.2625 21.0583 24.8667 21 25.5 21C25.9333 21 26.3583 21.0333 26.775 21.1C27.1917 21.1667 27.6 21.25 28 21.35V22.95C27.6 22.8 27.1958 22.6875 26.7875 22.6125C26.3792 22.5375 25.95 22.5 25.5 22.5C24.8667 22.5 24.2583 22.575 23.675 22.725C23.0917 22.875 22.5333 23.1 22 23.4ZM22 20.65V18.95C22.55 18.7167 23.1125 18.5417 23.6875 18.425C24.2625 18.3083 24.8667 18.25 25.5 18.25C25.9333 18.25 26.3583 18.2833 26.775 18.35C27.1917 18.4167 27.6 18.5 28 18.6V20.2C27.6 20.05 27.1958 19.9375 26.7875 19.8625C26.3792 19.7875 25.95 19.75 25.5 19.75C24.8667 19.75 24.2583 19.8292 23.675 19.9875C23.0917 20.1458 22.5333 20.3667 22 20.65ZM14.5 24C15.2833 24 16.0458 24.0875 16.7875 24.2625C17.5292 24.4375 18.2667 24.7 19 25.05V15.2C18.3167 14.8 17.5917 14.5 16.825 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22.6625 12.375C23.5875 12.125 24.5333 12 25.5 12C26.3667 12 27.2167 12.1 28.05 12.3C28.8833 12.5 29.6833 12.8 30.45 13.2C30.6333 13.2833 30.7708 13.4083 30.8625 13.575C30.9542 13.7417 31 13.9167 31 14.1V26.15C31 26.5333 30.8375 26.825 30.5125 27.025C30.1875 27.225 29.85 27.2333 29.5 27.05C28.8833 26.7167 28.2375 26.4583 27.5625 26.275C26.8875 26.0917 26.2 26 25.5 26C24.5 26 23.5333 26.175 22.6 26.525C21.6667 26.875 20.8 27.3667 20 28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65656" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>OKRs</div></a><a id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62e26-5cc62cab" href="https://www.productmarketingalliance.com/your-guide-to-positioning/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65656)"/> <path d="M12 22.225H13.125L13.7 20.575H16.3L16.9 22.225H18L15.575 15.775H14.425L12 22.225ZM14.025 19.65L14.975 16.975H15.025L15.975 19.65H14.025ZM22 17.9V16.2C22.55 15.9667 23.1125 15.7917 23.6875 15.675C24.2625 15.5583 24.8667 15.5 25.5 15.5C25.9333 15.5 26.3583 15.5333 26.775 15.6C27.1917 15.6667 27.6 15.75 28 15.85V17.45C27.6 17.3 27.1958 17.1875 26.7875 17.1125C26.3792 17.0375 25.95 17 25.5 17C24.8667 17 24.2583 17.0792 23.675 17.2375C23.0917 17.3958 22.5333 17.6167 22 17.9ZM22 23.4V21.7C22.55 21.4667 23.1125 21.2917 23.6875 21.175C24.2625 21.0583 24.8667 21 25.5 21C25.9333 21 26.3583 21.0333 26.775 21.1C27.1917 21.1667 27.6 21.25 28 21.35V22.95C27.6 22.8 27.1958 22.6875 26.7875 22.6125C26.3792 22.5375 25.95 22.5 25.5 22.5C24.8667 22.5 24.2583 22.575 23.675 22.725C23.0917 22.875 22.5333 23.1 22 23.4ZM22 20.65V18.95C22.55 18.7167 23.1125 18.5417 23.6875 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gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Positioning</div></a><a id="w-node-_8ccbcb9c-d40f-3998-e57f-75c7800e9fbc-5cc62cab" href="https://www.productmarketingalliance.com/your-guide-to-sales-enablement/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65656)"/> <path d="M12 22.225H13.125L13.7 20.575H16.3L16.9 22.225H18L15.575 15.775H14.425L12 22.225ZM14.025 19.65L14.975 16.975H15.025L15.975 19.65H14.025ZM22 17.9V16.2C22.55 15.9667 23.1125 15.7917 23.6875 15.675C24.2625 15.5583 24.8667 15.5 25.5 15.5C25.9333 15.5 26.3583 15.5333 26.775 15.6C27.1917 15.6667 27.6 15.75 28 15.85V17.45C27.6 17.3 27.1958 17.1875 26.7875 17.1125C26.3792 17.0375 25.95 17 25.5 17C24.8667 17 24.2583 17.0792 23.675 17.2375C23.0917 17.3958 22.5333 17.6167 22 17.9ZM22 23.4V21.7C22.55 21.4667 23.1125 21.2917 23.6875 21.175C24.2625 21.0583 24.8667 21 25.5 21C25.9333 21 26.3583 21.0333 26.775 21.1C27.1917 21.1667 27.6 21.25 28 21.35V22.95C27.6 22.8 27.1958 22.6875 26.7875 22.6125C26.3792 22.5375 25.95 22.5 25.5 22.5C24.8667 22.5 24.2583 22.575 23.675 22.725C23.0917 22.875 22.5333 23.1 22 23.4ZM22 20.65V18.95C22.55 18.7167 23.1125 18.5417 23.6875 18.425C24.2625 18.3083 24.8667 18.25 25.5 18.25C25.9333 18.25 26.3583 18.2833 26.775 18.35C27.1917 18.4167 27.6 18.5 28 18.6V20.2C27.6 20.05 27.1958 19.9375 26.7875 19.8625C26.3792 19.7875 25.95 19.75 25.5 19.75C24.8667 19.75 24.2583 19.8292 23.675 19.9875C23.0917 20.1458 22.5333 20.3667 22 20.65ZM14.5 24C15.2833 24 16.0458 24.0875 16.7875 24.2625C17.5292 24.4375 18.2667 24.7 19 25.05V15.2C18.3167 14.8 17.5917 14.5 16.825 14.3C16.0583 14.1 15.2833 14 14.5 14C13.9 14 13.3042 14.0583 12.7125 14.175C12.1208 14.2917 11.55 14.4667 11 14.7V24.6C11.5833 24.4 12.1625 24.25 12.7375 24.15C13.3125 24.05 13.9 24 14.5 24ZM21 25.05C21.7333 24.7 22.4708 24.4375 23.2125 24.2625C23.9542 24.0875 24.7167 24 25.5 24C26.1 24 26.6875 24.05 27.2625 24.15C27.8375 24.25 28.4167 24.4 29 24.6V14.7C28.45 14.4667 27.8792 14.2917 27.2875 14.175C26.6958 14.0583 26.1 14 25.5 14C24.7167 14 23.9417 14.1 23.175 14.3C22.4083 14.5 21.6833 14.8 21 15.2V25.05ZM20 28C19.2 27.3667 18.3333 26.875 17.4 26.525C16.4667 26.175 15.5 26 14.5 26C13.8 26 13.1125 26.0917 12.4375 26.275C11.7625 26.4583 11.1167 26.7167 10.5 27.05C10.15 27.2333 9.8125 27.225 9.4875 27.025C9.1625 26.825 9 26.5333 9 26.15V14.1C9 13.9167 9.04583 13.7417 9.1375 13.575C9.22917 13.4083 9.36667 13.2833 9.55 13.2C10.3167 12.8 11.1167 12.5 11.95 12.3C12.7833 12.1 13.6333 12 14.5 12C15.4667 12 16.4125 12.125 17.3375 12.375C18.2625 12.625 19.15 13 20 13.5C20.85 13 21.7375 12.625 22.6625 12.375C23.5875 12.125 24.5333 12 25.5 12C26.3667 12 27.2167 12.1 28.05 12.3C28.8833 12.5 29.6833 12.8 30.45 13.2C30.6333 13.2833 30.7708 13.4083 30.8625 13.575C30.9542 13.7417 31 13.9167 31 14.1V26.15C31 26.5333 30.8375 26.825 30.5125 27.025C30.1875 27.225 29.85 27.2333 29.5 27.05C28.8833 26.7167 28.2375 26.4583 27.5625 26.275C26.8875 26.0917 26.2 26 25.5 26C24.5 26 23.5333 26.175 22.6 26.525C21.6667 26.875 20.8 27.3667 20 28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65656" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Sales Enablement</div></a><a id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62e2e-5cc62cab" href="https://www.productmarketingalliance.com/content-hub/?filter=guides" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65687)"/> <path d="M20 12L18.59 13.41L24.17 19H12V21H24.17L18.59 26.59L20 28L28 20L20 12Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65687" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>View all guides</div></a></div></div><div data-w-tab="Tab 7" class="w-tab-pane"><div class="nav-tab-top-content"><p>Latest insights and how-tos from our PMM community.</p></div><div class="nav-tab-links_wrapper-flex"><a id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62e37-5cc62cab" href="https://www.productmarketingalliance.com/landing-your-dream-product-marketing-job-a-step-by-step-guide-ebook/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65762)"/> <path d="M26 10H14C12.9 10 12 10.9 12 12V28C12 29.1 12.9 30 14 30H26C27.1 30 28 29.1 28 28V12C28 10.9 27.1 10 26 10ZM17 12H19V17L18 16.25L17 17V12ZM26 28H14V12H15V21L18 18.75L21 21V12H26V28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65762" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Land your dream PMM job</div></a><a id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62e3f-5cc62cab" href="https://www.productmarketingalliance.com/navigating-todays-product-marketing-landscape-challenges-trends-and-opportunities-ebook/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65762)"/> <path d="M26 10H14C12.9 10 12 10.9 12 12V28C12 29.1 12.9 30 14 30H26C27.1 30 28 29.1 28 28V12C28 10.9 27.1 10 26 10ZM17 12H19V17L18 16.25L17 17V12ZM26 28H14V12H15V21L18 18.75L21 21V12H26V28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65762" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM landscape</div></a><a id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62e43-5cc62cab" href="https://www.productmarketingalliance.com/steps-to-mastery-first-steps-in-mastering-competitive-intelligence/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65762)"/> <path d="M26 10H14C12.9 10 12 10.9 12 12V28C12 29.1 12.9 30 14 30H26C27.1 30 28 29.1 28 28V12C28 10.9 27.1 10 26 10ZM17 12H19V17L18 16.25L17 17V12ZM26 28H14V12H15V21L18 18.75L21 21V12H26V28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65762" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Compelling storytelling</div></a><a id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62e47-5cc62cab" href="https://www.productmarketingalliance.com/laying-the-foundations-ebook/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65762)"/> <path d="M26 10H14C12.9 10 12 10.9 12 12V28C12 29.1 12.9 30 14 30H26C27.1 30 28 29.1 28 28V12C28 10.9 27.1 10 26 10ZM17 12H19V17L18 16.25L17 17V12ZM26 28H14V12H15V21L18 18.75L21 21V12H26V28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65762" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Advancing your PMM skills</div></a><a id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62e3b-5cc62cab" href="https://www.productmarketingalliance.com/follow-the-leader-an-intro-to-product-marketing-leadership/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65762)"/> <path d="M26 10H14C12.9 10 12 10.9 12 12V28C12 29.1 12.9 30 14 30H26C27.1 30 28 29.1 28 28V12C28 10.9 27.1 10 26 10ZM17 12H19V17L18 16.25L17 17V12ZM26 28H14V12H15V21L18 18.75L21 21V12H26V28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65762" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>An intro to PMM leadership</div></a><a id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62e4b-5cc62cab" href="https://www.productmarketingalliance.com/transitioning-to-the-c-suite/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65762)"/> <path d="M26 10H14C12.9 10 12 10.9 12 12V28C12 29.1 12.9 30 14 30H26C27.1 30 28 29.1 28 28V12C28 10.9 27.1 10 26 10ZM17 12H19V17L18 16.25L17 17V12ZM26 28H14V12H15V21L18 18.75L21 21V12H26V28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65762" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Transitioning to the C-suite</div></a><a id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62e4f-5cc62cab" href="https://www.productmarketingalliance.com/content-hub/?filter=ebooks" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65788)"/> <path d="M20 12L18.59 13.41L24.17 19H12V21H24.17L18.59 26.59L20 28L28 20L20 12Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65788" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>View all eBooks</div></a></div></div><div data-w-tab="Tab 8" class="w-tab-pane"><div class="nav-tab-top-content"><p>Insights, trends, and best practices for your top product marketing topics.</p></div><div class="nav-tab-links_wrapper-flex"><a id="w-node-_01eeb0a7-7c94-dff7-71d3-0b8bf31bb5d1-5cc62cab" href="#" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65449)"/> <path d="M17 29C17 29.55 17.45 30 18 30H22C22.55 30 23 29.55 23 29V28H17V29ZM20 10C16.14 10 13 13.14 13 17C13 19.38 14.19 21.47 16 22.74V25C16 25.55 16.45 26 17 26H23C23.55 26 24 25.55 24 25V22.74C25.81 21.47 27 19.38 27 17C27 13.14 23.86 10 20 10ZM22.85 21.1L22 21.7V24H18V21.7L17.15 21.1C15.8 20.16 15 18.63 15 17C15 14.24 17.24 12 20 12C22.76 12 25 14.24 25 17C25 18.63 24.2 20.16 22.85 21.1Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65449" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Win/loss</div></a><a id="w-node-_01eeb0a7-7c94-dff7-71d3-0b8bf31bb5d5-5cc62cab" href="https://www.productmarketingalliance.com/content-hub/?filter=messaging-positioning" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65449)"/> <path d="M17 29C17 29.55 17.45 30 18 30H22C22.55 30 23 29.55 23 29V28H17V29ZM20 10C16.14 10 13 13.14 13 17C13 19.38 14.19 21.47 16 22.74V25C16 25.55 16.45 26 17 26H23C23.55 26 24 25.55 24 25V22.74C25.81 21.47 27 19.38 27 17C27 13.14 23.86 10 20 10ZM22.85 21.1L22 21.7V24H18V21.7L17.15 21.1C15.8 20.16 15 18.63 15 17C15 14.24 17.24 12 20 12C22.76 12 25 14.24 25 17C25 18.63 24.2 20.16 22.85 21.1Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65449" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Messaging + Positioning</div></a><a id="w-node-_01eeb0a7-7c94-dff7-71d3-0b8bf31bb5d9-5cc62cab" href="https://www.productmarketingalliance.com/content-hub/?filter=competitive-intelligence" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65449)"/> <path d="M17 29C17 29.55 17.45 30 18 30H22C22.55 30 23 29.55 23 29V28H17V29ZM20 10C16.14 10 13 13.14 13 17C13 19.38 14.19 21.47 16 22.74V25C16 25.55 16.45 26 17 26H23C23.55 26 24 25.55 24 25V22.74C25.81 21.47 27 19.38 27 17C27 13.14 23.86 10 20 10ZM22.85 21.1L22 21.7V24H18V21.7L17.15 21.1C15.8 20.16 15 18.63 15 17C15 14.24 17.24 12 20 12C22.76 12 25 14.24 25 17C25 18.63 24.2 20.16 22.85 21.1Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65449" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Competitive Intelligence</div></a><a id="w-node-_01eeb0a7-7c94-dff7-71d3-0b8bf31bb5dd-5cc62cab" href="https://www.productmarketingalliance.com/content-hub/?filter=metrics-okrs" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65449)"/> <path d="M17 29C17 29.55 17.45 30 18 30H22C22.55 30 23 29.55 23 29V28H17V29ZM20 10C16.14 10 13 13.14 13 17C13 19.38 14.19 21.47 16 22.74V25C16 25.55 16.45 26 17 26H23C23.55 26 24 25.55 24 25V22.74C25.81 21.47 27 19.38 27 17C27 13.14 23.86 10 20 10ZM22.85 21.1L22 21.7V24H18V21.7L17.15 21.1C15.8 20.16 15 18.63 15 17C15 14.24 17.24 12 20 12C22.76 12 25 14.24 25 17C25 18.63 24.2 20.16 22.85 21.1Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65449" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Metrics + OKRs</div></a><a id="w-node-_01eeb0a7-7c94-dff7-71d3-0b8bf31bb5e1-5cc62cab" href="https://www.productmarketingalliance.com/content-hub/?filter=customer-marketing" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65449)"/> <path d="M17 29C17 29.55 17.45 30 18 30H22C22.55 30 23 29.55 23 29V28H17V29ZM20 10C16.14 10 13 13.14 13 17C13 19.38 14.19 21.47 16 22.74V25C16 25.55 16.45 26 17 26H23C23.55 26 24 25.55 24 25V22.74C25.81 21.47 27 19.38 27 17C27 13.14 23.86 10 20 10ZM22.85 21.1L22 21.7V24H18V21.7L17.15 21.1C15.8 20.16 15 18.63 15 17C15 14.24 17.24 12 20 12C22.76 12 25 14.24 25 17C25 18.63 24.2 20.16 22.85 21.1Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65449" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Customer Marketing</div></a><a id="w-node-_01eeb0a7-7c94-dff7-71d3-0b8bf31bb5e5-5cc62cab" href="https://www.productmarketingalliance.com/content-hub/?filter=sales-enablement" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65449)"/> <path d="M17 29C17 29.55 17.45 30 18 30H22C22.55 30 23 29.55 23 29V28H17V29ZM20 10C16.14 10 13 13.14 13 17C13 19.38 14.19 21.47 16 22.74V25C16 25.55 16.45 26 17 26H23C23.55 26 24 25.55 24 25V22.74C25.81 21.47 27 19.38 27 17C27 13.14 23.86 10 20 10ZM22.85 21.1L22 21.7V24H18V21.7L17.15 21.1C15.8 20.16 15 18.63 15 17C15 14.24 17.24 12 20 12C22.76 12 25 14.24 25 17C25 18.63 24.2 20.16 22.85 21.1Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65449" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Sales enablement</div></a><a id="w-node-_01eeb0a7-7c94-dff7-71d3-0b8bf31bb5e9-5cc62cab" href="https://www.productmarketingalliance.com/content-hub/?filter=go-to-market" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65449)"/> <path d="M17 29C17 29.55 17.45 30 18 30H22C22.55 30 23 29.55 23 29V28H17V29ZM20 10C16.14 10 13 13.14 13 17C13 19.38 14.19 21.47 16 22.74V25C16 25.55 16.45 26 17 26H23C23.55 26 24 25.55 24 25V22.74C25.81 21.47 27 19.38 27 17C27 13.14 23.86 10 20 10ZM22.85 21.1L22 21.7V24H18V21.7L17.15 21.1C15.8 20.16 15 18.63 15 17C15 14.24 17.24 12 20 12C22.76 12 25 14.24 25 17C25 18.63 24.2 20.16 22.85 21.1Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65449" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Go-to-market</div></a><a id="w-node-_96eef233-5c06-cfda-4681-7d040c362b3f-5cc62cab" href="https://www.productmarketingalliance.com/content-hub" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65449)"/> <path d="M17 29C17 29.55 17.45 30 18 30H22C22.55 30 23 29.55 23 29V28H17V29ZM20 10C16.14 10 13 13.14 13 17C13 19.38 14.19 21.47 16 22.74V25C16 25.55 16.45 26 17 26H23C23.55 26 24 25.55 24 25V22.74C25.81 21.47 27 19.38 27 17C27 13.14 23.86 10 20 10ZM22.85 21.1L22 21.7V24H18V21.7L17.15 21.1C15.8 20.16 15 18.63 15 17C15 14.24 17.24 12 20 12C22.76 12 25 14.24 25 17C25 18.63 24.2 20.16 22.85 21.1Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65449" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>View all topics</div></a></div></div><div data-w-tab="Tab 9" class="w-tab-pane"><div class="nav-tab-top-content"><p>Latest insights and how-tos from our PMM community.</p></div><div class="nav-tab-links_wrapper-flex"><a id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62e58-5cc62cab" href="https://www.productmarketingalliance.com/product-marketing-iq" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65851)"/> <path d="M17.75 29C16.9 29 16.1667 28.7042 15.55 28.1125C14.9333 27.5208 14.5833 26.8083 14.5 25.975C13.5 25.8417 12.6667 25.4 12 24.65C11.3333 23.9 11 23.0167 11 22C11 21.65 11.0458 21.3042 11.1375 20.9625C11.2292 20.6208 11.3667 20.3 11.55 20C11.3667 19.7 11.2292 19.3833 11.1375 19.05C11.0458 18.7167 11 18.3667 11 18C11 16.9833 11.3333 16.1042 12 15.3625C12.6667 14.6208 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16.6125C13.1958 17.0042 13 17.4667 13 18C13 18.55 13.1958 19.0208 13.5875 19.4125C13.9792 19.8042 14.45 20 15 20C15.2833 20 15.5208 20.0958 15.7125 20.2875C15.9042 20.4792 16 20.7167 16 21C16 21.2833 15.9042 21.5208 15.7125 21.7125C15.5208 21.9042 15.2833 22 15 22C14.65 22 14.3125 21.9583 13.9875 21.875C13.6625 21.7917 13.3583 21.6667 13.075 21.5C13.0417 21.5833 13.0208 21.6667 13.0125 21.75C13.0042 21.8333 13 21.9167 13 22C13 22.55 13.1958 23.0208 13.5875 23.4125C13.9792 23.8042 14.45 24 15 24C15.3333 24 15.6417 23.9292 15.925 23.7875C16.2083 23.6458 16.4417 23.4417 16.625 23.175C16.7917 22.9417 17.0083 22.8042 17.275 22.7625C17.5417 22.7208 17.7917 22.7833 18.025 22.95C18.2583 23.1167 18.3958 23.3333 18.4375 23.6C18.4792 23.8667 18.4167 24.1167 18.25 24.35C18.0167 24.6667 17.75 24.9417 17.45 25.175C17.15 25.4083 16.825 25.5917 16.475 25.725C16.4917 26.0583 16.625 26.3542 16.875 26.6125C17.125 26.8708 17.4167 27 17.75 27C18.1 27 18.3958 26.8792 18.6375 26.6375C18.8792 26.3958 19 26.1 19 25.75Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65851" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM IQ</div></a><a id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62e5c-5cc62cab" href="https://www.productmarketingalliance.com/salarycalculator/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65855)"/> <path d="M27 11H13C11.9 11 11 11.9 11 13V27C11 28.1 11.9 29 13 29H27C28.1 29 29 28.1 29 27V13C29 11.9 28.1 11 27 11ZM27 27H13V13H27V27Z" fill="#F9F8F5"/> <path d="M19.25 15.72H14.25V17.22H19.25V15.72Z" fill="#F9F8F5"/> <path d="M26 23.75H21V25.25H26V23.75Z" fill="#F9F8F5"/> <path d="M26 21.25H21V22.75H26V21.25Z" fill="#F9F8F5"/> <path d="M16 26H17.5V24H19.5V22.5H17.5V20.5H16V22.5H14V24H16V26Z" fill="#F9F8F5"/> <path d="M22.09 18.95L23.5 17.54L24.91 18.95L25.97 17.89L24.56 16.47L25.97 15.06L24.91 14L23.5 15.41L22.09 14L21.03 15.06L22.44 16.47L21.03 17.89L22.09 18.95Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65855" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Salary calculator</div></a><a id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62e60-5cc62cab" href="https://tools.productmarketingalliance.com/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65860)"/> <path d="M12 16H16V12H12V16ZM18 28H22V24H18V28ZM12 28H16V24H12V28ZM12 22H16V18H12V22ZM18 22H22V18H18V22ZM24 12V16H28V12H24ZM18 16H22V12H18V16ZM24 22H28V18H24V22ZM24 28H28V24H24V28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65860" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM tech stack</div></a><a id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62e64-5cc62cab" href="https://www.productmarketingalliance.com/want-to-skyrocket-your-product-marketing-value-get-our-new-book-misunderstood/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65864)"/> <path d="M26 10H14C12.9 10 12 10.9 12 12V28C12 29.1 12.9 30 14 30H26C27.1 30 28 29.1 28 28V12C28 10.9 27.1 10 26 10ZM17 12H19V17L18 16.25L17 17V12ZM26 28H14V12H15V21L18 18.75L21 21V12H26V28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65864" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM Misunderstood</div></a><a id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62e68-5cc62cab" href="https://www.productmarketingalliance.com/definitive-product-marketing-reading-list/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65869)"/> <path d="M12 14H10V28C10 29.1 10.9 30 12 30H26V28H12V14ZM28 10H16C14.9 10 14 10.9 14 12V24C14 25.1 14.9 26 16 26H28C29.1 26 30 25.1 30 24V12C30 10.9 29.1 10 28 10ZM25 12V17L24 16.25L23 17V12H25ZM28 24H16V12H21V21L24 18.75L27 21V12H28V24Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65869" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM Books</div></a><a id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62e6c-5cc62cab" href="https://pmmgpt.com/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65873)"/> <path d="M27 9.5H13C11.89 9.5 11 10.4 11 11.5V25.5C11 26.6 11.89 27.5 13 27.5H17L20 30.5L23 27.5H27C28.1 27.5 29 26.6 29 25.5V11.5C29 10.4 28.1 9.5 27 9.5ZM27 25.5H22.17L20 27.67L17.83 25.5H13V11.5H27V25.5ZM19 22.5H21V24.5H19V22.5ZM20 14.5C21.1 14.5 22 15.4 22 16.5C22 18.5 19 18.25 19 21.5H21C21 19.25 24 19 24 16.5C24 14.29 22.21 12.5 20 12.5C17.79 12.5 16 14.29 16 16.5H18C18 15.4 18.9 14.5 20 14.5Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65873" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM-GPT</div></a><a id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62e70-5cc62cab" href="https://www.productmarketingalliance.com/product-marketing-newsletter/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65877)"/> <path d="M28 12H12C10.9 12 10.01 12.9 10.01 14L10 26C10 27.1 10.9 28 12 28H28C29.1 28 30 27.1 30 26V14C30 12.9 29.1 12 28 12ZM28 26H12V16L20 21L28 16V26ZM20 19L12 14H28L20 19Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65877" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Newsletter</div></a></div></div></div></div></div></div></nav></div><div data-delay="0" data-hover="true" data-w-id="8756b86b-79e2-a453-acd5-c1175cc62e74" class="nav-point-wrapper dropdown w-dropdown"><div class="dropdown-toggle w-dropdown-toggle"><div class="nav-link-wrapp"><div class="nav-link">Membership</div><div class="nav-under-line"></div></div></div><nav class="dropdown-list-2 w-dropdown-list"><div class="navbar9_container"><div class="navbar7_container"><div data-duration-in="400" data-duration-out="200" data-current="Tab 2" data-easing="linear" class="nav-tab_component w-tabs"><div id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62e7e-5cc62cab" class="nav_tabs-menu w-tab-menu"><a data-w-tab="Tab 2" data-w-id="8756b86b-79e2-a453-acd5-c1175cc62e7f" class="nav_tabs-link w-inline-block w-tab-link w--current"><p>Membership plans</p><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 10.0018 9.35736 11.2684 9.45916C11.7384 9.49522 12.2097 9.51279 12.681 9.53418C13.1524 9.5509 13.6241 9.57014 14.0942 9.61019C15.771 9.74477 17.4414 9.94231 19.1048 10.1848C19.764 10.2567 20.3845 10.5321 20.8801 10.9728C21.11 11.1865 21.031 11.6212 20.727 11.6824C20.2954 11.7638 19.8575 11.8069 19.4184 11.8112C19.0577 11.7975 18.6982 11.7632 18.3415 11.7084L18.3354 11.738Z" fill="currentColor"/> <path d="M14.6939 12.9735C15.3205 12.6085 15.9607 12.2582 16.6281 11.9423C16.9825 11.7754 17.3412 11.6154 17.6959 11.4412C18.3149 11.1218 18.9626 10.8611 19.6303 10.6625C20.3318 10.4554 21.0586 10.3458 21.79 10.3368L21.231 12.144C20.6245 11.7868 20.0231 11.4202 19.4307 11.0392C17.3591 9.7049 15.367 8.24808 13.432 6.72295C13.1446 6.48121 12.8834 6.20996 12.6527 5.91366C12.5491 5.77952 12.4812 5.62131 12.4552 5.4538C12.4293 5.28629 12.4462 5.11494 12.5045 4.95575C12.6482 4.45658 13.1314 4.189 13.587 4.4014C13.8776 4.54639 14.1432 4.73704 14.3736 4.96608C15.4474 5.97706 16.6438 6.84925 17.9348 7.5622C18.291 7.76054 18.6802 7.93848 18.9649 8.21827C19.878 9.1107 21.0095 9.70197 22.0268 10.4505C22.0903 10.4968 22.1538 10.543 22.2177 10.5895L22.3013 10.6503C22.451 10.7593 22.5608 10.9144 22.6139 11.0918C22.667 11.2692 22.6604 11.4591 22.5952 11.6324C22.53 11.8057 22.4097 11.9528 22.2528 12.0512C22.0959 12.1495 21.9111 12.1937 21.7267 12.1769C20.9845 12.1093 20.2138 12.2714 19.4514 12.4946C17.9566 12.935 16.5064 13.7501 15.117 14.6612C14.5762 15.0451 13.9392 15.2711 13.2774 15.3138C12.9596 15.3251 12.7061 14.9635 12.8873 14.7019C13.1487 14.328 13.449 13.9829 13.7832 13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div></a></div><div class="nav_tabs-nav w-tab-content"><div data-w-tab="Tab 2" class="w-tab-pane w--tab-active"><div class="nav-tab-top-content"><p>Find the perfect plan to supercharge your PMM journey.</p></div><div class="nav-tab-links_wrapper"><a href="https://www.productmarketingalliance.com/insider-membership-plan/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_66448)"/> <g clip-path="url(#clip0_1226_66448)"> <path d="M23.06 15.06L24 13L24.94 15.06L27 16L24.94 16.94L24 19L23.06 16.94L21 16L23.06 15.06ZM11 16L13.06 16.94L14 19L14.94 16.94L17 16L14.94 15.06L14 13L13.06 15.06L11 16ZM19.63 12.37L19 11L18.37 12.37L17 13L18.37 13.63L19 15L19.63 13.63L21 13L19.63 12.37ZM20 20C23.09 20 25.94 21.38 28 23.44L28 20L30 20L30 27L23 27L23 25L26.72 25C24.98 23.2 22.52 22 20 22C16.68 22 13.64 24.1 12.18 27L10 27C11.59 22.91 15.65 20 20 20Z" fill="#F9F8F5"/> </g> <defs> <linearGradient id="paint0_linear_1226_66448" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> <clipPath id="clip0_1226_66448"> <rect width="21" height="24" fill="white" transform="translate(32 10) rotate(90)"/> </clipPath> </defs> </svg></div><div>Insider membership</div></a><a href="https://www.productmarketingalliance.com/signup/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_66448)"/> <g clip-path="url(#clip0_1226_66448)"> <path d="M23.06 15.06L24 13L24.94 15.06L27 16L24.94 16.94L24 19L23.06 16.94L21 16L23.06 15.06ZM11 16L13.06 16.94L14 19L14.94 16.94L17 16L14.94 15.06L14 13L13.06 15.06L11 16ZM19.63 12.37L19 11L18.37 12.37L17 13L18.37 13.63L19 15L19.63 13.63L21 13L19.63 12.37ZM20 20C23.09 20 25.94 21.38 28 23.44L28 20L30 20L30 27L23 27L23 25L26.72 25C24.98 23.2 22.52 22 20 22C16.68 22 13.64 24.1 12.18 27L10 27C11.59 22.91 15.65 20 20 20Z" fill="#F9F8F5"/> </g> <defs> <linearGradient id="paint0_linear_1226_66448" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> <clipPath id="clip0_1226_66448"> <rect width="21" height="24" fill="white" transform="translate(32 10) rotate(90)"/> </clipPath> </defs> </svg></div><div>Pro membership</div></a><a href="https://www.productmarketingalliance.com/pro-plus-membership/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_66448)"/> <g clip-path="url(#clip0_1226_66448)"> <path d="M23.06 15.06L24 13L24.94 15.06L27 16L24.94 16.94L24 19L23.06 16.94L21 16L23.06 15.06ZM11 16L13.06 16.94L14 19L14.94 16.94L17 16L14.94 15.06L14 13L13.06 15.06L11 16ZM19.63 12.37L19 11L18.37 12.37L17 13L18.37 13.63L19 15L19.63 13.63L21 13L19.63 12.37ZM20 20C23.09 20 25.94 21.38 28 23.44L28 20L30 20L30 27L23 27L23 25L26.72 25C24.98 23.2 22.52 22 20 22C16.68 22 13.64 24.1 12.18 27L10 27C11.59 22.91 15.65 20 20 20Z" fill="#F9F8F5"/> </g> <defs> <linearGradient id="paint0_linear_1226_66448" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> <clipPath id="clip0_1226_66448"> <rect width="21" height="24" fill="white" transform="translate(32 10) rotate(90)"/> </clipPath> </defs> </svg></div><div>Pro+ membership</div></a><a href="https://www.productmarketingalliance.com/exec-plus-membership/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_66448)"/> <g clip-path="url(#clip0_1226_66448)"> <path d="M23.06 15.06L24 13L24.94 15.06L27 16L24.94 16.94L24 19L23.06 16.94L21 16L23.06 15.06ZM11 16L13.06 16.94L14 19L14.94 16.94L17 16L14.94 15.06L14 13L13.06 15.06L11 16ZM19.63 12.37L19 11L18.37 12.37L17 13L18.37 13.63L19 15L19.63 13.63L21 13L19.63 12.37ZM20 20C23.09 20 25.94 21.38 28 23.44L28 20L30 20L30 27L23 27L23 25L26.72 25C24.98 23.2 22.52 22 20 22C16.68 22 13.64 24.1 12.18 27L10 27C11.59 22.91 15.65 20 20 20Z" fill="#F9F8F5"/> </g> <defs> <linearGradient id="paint0_linear_1226_66448" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> <clipPath id="clip0_1226_66448"> <rect width="21" height="24" fill="white" transform="translate(32 10) rotate(90)"/> </clipPath> </defs> </svg></div><div>Exec+ membership</div></a><a href="https://www.productmarketingalliance.com/teams/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_66448)"/> <g clip-path="url(#clip0_1226_66448)"> <path d="M23.06 15.06L24 13L24.94 15.06L27 16L24.94 16.94L24 19L23.06 16.94L21 16L23.06 15.06ZM11 16L13.06 16.94L14 19L14.94 16.94L17 16L14.94 15.06L14 13L13.06 15.06L11 16ZM19.63 12.37L19 11L18.37 12.37L17 13L18.37 13.63L19 15L19.63 13.63L21 13L19.63 12.37ZM20 20C23.09 20 25.94 21.38 28 23.44L28 20L30 20L30 27L23 27L23 25L26.72 25C24.98 23.2 22.52 22 20 22C16.68 22 13.64 24.1 12.18 27L10 27C11.59 22.91 15.65 20 20 20Z" fill="#F9F8F5"/> </g> <defs> <linearGradient id="paint0_linear_1226_66448" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> <clipPath id="clip0_1226_66448"> <rect width="21" height="24" fill="white" transform="translate(32 10) rotate(90)"/> </clipPath> </defs> </svg></div><div>Team membership</div></a><a href="https://www.productmarketingalliance.com/signup/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_66477)"/> <path d="M20 12L18.59 13.41L24.17 19H12V21H24.17L18.59 26.59L20 28L28 20L20 12Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_66477" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>View all plans</div></a></div></div></div></div></div></div></nav></div><div data-delay="0" data-hover="true" data-w-id="8756b86b-79e2-a453-acd5-c1175cc62ea1" class="nav-point-wrapper dropdown w-dropdown"><div class="dropdown-toggle w-dropdown-toggle"><div class="nav-link-wrapp"><div class="nav-link">Get involved</div><div class="nav-under-line"></div></div></div><nav class="dropdown-list-2 w-dropdown-list"><div class="navbar9_container"><div class="navbar7_container"><div data-duration-in="10" data-duration-out="10" data-current="Tab 2" data-easing="linear" class="nav-tab_component w-tabs"><div id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62eab-5cc62cab" class="nav_tabs-menu w-tab-menu"><a data-w-tab="Tab 2" ms-code-onhover="click" data-w-id="8756b86b-79e2-a453-acd5-c1175cc62eac" class="nav_tabs-link w-inline-block w-tab-link w--current"><p>Build your personal brand</p><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 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fill="currentColor"/> </svg></div></a><a data-w-tab="Tab 3" ms-code-onhover="click" data-w-id="8756b86b-79e2-a453-acd5-c1175cc62eb0" class="nav_tabs-link w-inline-block w-tab-link"><p>Build your company brand</p><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 10.0018 9.35736 11.2684 9.45916C11.7384 9.49522 12.2097 9.51279 12.681 9.53418C13.1524 9.5509 13.6241 9.57014 14.0942 9.61019C15.771 9.74477 17.4414 9.94231 19.1048 10.1848C19.764 10.2567 20.3845 10.5321 20.8801 10.9728C21.11 11.1865 21.031 11.6212 20.727 11.6824C20.2954 11.7638 19.8575 11.8069 19.4184 11.8112C19.0577 11.7975 18.6982 11.7632 18.3415 11.7084L18.3354 11.738Z" fill="currentColor"/> <path d="M14.6939 12.9735C15.3205 12.6085 15.9607 12.2582 16.6281 11.9423C16.9825 11.7754 17.3412 11.6154 17.6959 11.4412C18.3149 11.1218 18.9626 10.8611 19.6303 10.6625C20.3318 10.4554 21.0586 10.3458 21.79 10.3368L21.231 12.144C20.6245 11.7868 20.0231 11.4202 19.4307 11.0392C17.3591 9.7049 15.367 8.24808 13.432 6.72295C13.1446 6.48121 12.8834 6.20996 12.6527 5.91366C12.5491 5.77952 12.4812 5.62131 12.4552 5.4538C12.4293 5.28629 12.4462 5.11494 12.5045 4.95575C12.6482 4.45658 13.1314 4.189 13.587 4.4014C13.8776 4.54639 14.1432 4.73704 14.3736 4.96608C15.4474 5.97706 16.6438 6.84925 17.9348 7.5622C18.291 7.76054 18.6802 7.93848 18.9649 8.21827C19.878 9.1107 21.0095 9.70197 22.0268 10.4505C22.0903 10.4968 22.1538 10.543 22.2177 10.5895L22.3013 10.6503C22.451 10.7593 22.5608 10.9144 22.6139 11.0918C22.667 11.2692 22.6604 11.4591 22.5952 11.6324C22.53 11.8057 22.4097 11.9528 22.2528 12.0512C22.0959 12.1495 21.9111 12.1937 21.7267 12.1769C20.9845 12.1093 20.2138 12.2714 19.4514 12.4946C17.9566 12.935 16.5064 13.7501 15.117 14.6612C14.5762 15.0451 13.9392 15.2711 13.2774 15.3138C12.9596 15.3251 12.7061 14.9635 12.8873 14.7019C13.1487 14.328 13.449 13.9829 13.7832 13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div></a><a data-w-tab="Tab 4" ms-code-onhover="click" data-w-id="8756b86b-79e2-a453-acd5-c1175cc62eb4" class="nav_tabs-link w-inline-block w-tab-link"><p>About us</p><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 10.0018 9.35736 11.2684 9.45916C11.7384 9.49522 12.2097 9.51279 12.681 9.53418C13.1524 9.5509 13.6241 9.57014 14.0942 9.61019C15.771 9.74477 17.4414 9.94231 19.1048 10.1848C19.764 10.2567 20.3845 10.5321 20.8801 10.9728C21.11 11.1865 21.031 11.6212 20.727 11.6824C20.2954 11.7638 19.8575 11.8069 19.4184 11.8112C19.0577 11.7975 18.6982 11.7632 18.3415 11.7084L18.3354 11.738Z" fill="currentColor"/> <path d="M14.6939 12.9735C15.3205 12.6085 15.9607 12.2582 16.6281 11.9423C16.9825 11.7754 17.3412 11.6154 17.6959 11.4412C18.3149 11.1218 18.9626 10.8611 19.6303 10.6625C20.3318 10.4554 21.0586 10.3458 21.79 10.3368L21.231 12.144C20.6245 11.7868 20.0231 11.4202 19.4307 11.0392C17.3591 9.7049 15.367 8.24808 13.432 6.72295C13.1446 6.48121 12.8834 6.20996 12.6527 5.91366C12.5491 5.77952 12.4812 5.62131 12.4552 5.4538C12.4293 5.28629 12.4462 5.11494 12.5045 4.95575C12.6482 4.45658 13.1314 4.189 13.587 4.4014C13.8776 4.54639 14.1432 4.73704 14.3736 4.96608C15.4474 5.97706 16.6438 6.84925 17.9348 7.5622C18.291 7.76054 18.6802 7.93848 18.9649 8.21827C19.878 9.1107 21.0095 9.70197 22.0268 10.4505C22.0903 10.4968 22.1538 10.543 22.2177 10.5895L22.3013 10.6503C22.451 10.7593 22.5608 10.9144 22.6139 11.0918C22.667 11.2692 22.6604 11.4591 22.5952 11.6324C22.53 11.8057 22.4097 11.9528 22.2528 12.0512C22.0959 12.1495 21.9111 12.1937 21.7267 12.1769C20.9845 12.1093 20.2138 12.2714 19.4514 12.4946C17.9566 12.935 16.5064 13.7501 15.117 14.6612C14.5762 15.0451 13.9392 15.2711 13.2774 15.3138C12.9596 15.3251 12.7061 14.9635 12.8873 14.7019C13.1487 14.328 13.449 13.9829 13.7832 13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div></a></div><div class="nav_tabs-nav w-tab-content"><div data-w-tab="Tab 2" class="w-tab-pane w--tab-active"><div class="nav-tab-top-content"><p>Enhance your reputation in the industry with contributions and accolades.</p></div><div class="nav-tab-links_wrapper"><a href="https://www.productmarketingalliance.com/create-and-contribute/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_67118)"/> <path d="M21 15H19V19H15V21H19V25H21V21H25V19H21V15ZM20 10C14.48 10 10 14.48 10 20C10 25.52 14.48 30 20 30C25.52 30 30 25.52 30 20C30 14.48 25.52 10 20 10ZM20 28C15.59 28 12 24.41 12 20C12 15.59 15.59 12 20 12C24.41 12 28 15.59 28 20C28 24.41 24.41 28 20 28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_67118" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Create and contribute</div></a><a href="https://www.productmarketingalliance.com/meet-the-ambassadors/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_67125)"/> <path d="M17 21.75C14.66 21.75 10 22.92 10 25.25V27H24V25.25C24 22.92 19.34 21.75 17 21.75ZM12.34 25C13.18 24.42 15.21 23.75 17 23.75C18.79 23.75 20.82 24.42 21.66 25H12.34ZM17 20C18.93 20 20.5 18.43 20.5 16.5C20.5 14.57 18.93 13 17 13C15.07 13 13.5 14.57 13.5 16.5C13.5 18.43 15.07 20 17 20ZM17 15C17.83 15 18.5 15.67 18.5 16.5C18.5 17.33 17.83 18 17 18C16.17 18 15.5 17.33 15.5 16.5C15.5 15.67 16.17 15 17 15ZM24.04 21.81C25.2 22.65 26 23.77 26 25.25V27H30V25.25C30 23.23 26.5 22.08 24.04 21.81ZM23 20C24.93 20 26.5 18.43 26.5 16.5C26.5 14.57 24.93 13 23 13C22.46 13 21.96 13.13 21.5 13.35C22.13 14.24 22.5 15.33 22.5 16.5C22.5 17.67 22.13 18.76 21.5 19.65C21.96 19.87 22.46 20 23 20Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_67125" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Meet the ambassadors</div></a><a href="https://www.productmarketingalliance.com/product-marketing-awards-2023-winners/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_67132)"/> <path d="M17.68 21.19L20 19.43L22.31 21.19L21.43 18.34L23.75 16.5H20.91L20 13.69L19.09 16.5H16.25L18.56 18.34L17.68 21.19ZM28 17.5C28 13.08 24.42 9.5 20 9.5C15.58 9.5 12 13.08 12 17.5C12 19.53 12.76 21.37 14 22.78V30.5L20 28.5L26 30.5V22.78C27.24 21.37 28 19.53 28 17.5ZM20 11.5C23.31 11.5 26 14.19 26 17.5C26 20.81 23.31 23.5 20 23.5C16.69 23.5 14 20.81 14 17.5C14 14.19 16.69 11.5 20 11.5ZM20 26.5L16 27.52V24.42C17.18 25.1 18.54 25.5 20 25.5C21.46 25.5 22.82 25.1 24 24.42V27.52L20 26.5Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_67132" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Awards</div></a><a href="https://www.productmarketingalliance.com/ambassadors/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_67136)"/> <path d="M29 11.5H11C9.9 11.5 9 12.4 9 13.5V26.5C9 27.6 9.9 28.5 11 28.5H29C30.1 28.5 31 27.6 31 26.5V13.5C31 12.4 30.1 11.5 29 11.5ZM11 26.5V13.5H19V26.5H11ZM29 26.5H21V13.5H29V26.5ZM22 17H28V18.5H22V17ZM22 19.5H28V21H22V19.5ZM22 22H28V23.5H22V22Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_67136" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Become an ambassador</div></a></div></div><div data-w-tab="Tab 3" class="w-tab-pane"><div class="nav-tab-top-content"><p>Strengthen your brand presence through partnerships and insights.</p></div><div class="nav-tab-links_wrapper"><a href="https://www.productmarketingalliance.com/calling-all-sponsors-or-partners/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_66923)"/> <path d="M17 21.75C14.66 21.75 10 22.92 10 25.25V27H24V25.25C24 22.92 19.34 21.75 17 21.75ZM12.34 25C13.18 24.42 15.21 23.75 17 23.75C18.79 23.75 20.82 24.42 21.66 25H12.34ZM17 20C18.93 20 20.5 18.43 20.5 16.5C20.5 14.57 18.93 13 17 13C15.07 13 13.5 14.57 13.5 16.5C13.5 18.43 15.07 20 17 20ZM17 15C17.83 15 18.5 15.67 18.5 16.5C18.5 17.33 17.83 18 17 18C16.17 18 15.5 17.33 15.5 16.5C15.5 15.67 16.17 15 17 15ZM24.04 21.81C25.2 22.65 26 23.77 26 25.25V27H30V25.25C30 23.23 26.5 22.08 24.04 21.81ZM23 20C24.93 20 26.5 18.43 26.5 16.5C26.5 14.57 24.93 13 23 13C22.46 13 21.96 13.13 21.5 13.35C22.13 14.24 22.5 15.33 22.5 16.5C22.5 17.67 22.13 18.76 21.5 19.65C21.96 19.87 22.46 20 23 20Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_66923" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Partner with us</div></a><a href="https://www.productmarketingalliance.com/pma-pulse-2023/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_66927)"/> <path d="M16 24H24V26H16V24ZM16 20H24V22H16V20ZM22 10H14C12.9 10 12 10.9 12 12V28C12 29.1 12.89 30 13.99 30H26C27.1 30 28 29.1 28 28V16L22 10ZM26 28H14V12H21V17H26V28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_66927" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMA Pulse</div></a></div></div><div data-w-tab="Tab 4" class="w-tab-pane"><div class="nav-tab-top-content"><p>Learn who we are and what drives the Product Marketing Alliance.</p></div><div class="nav-tab-links_wrapper"><a href="https://www.productmarketingalliance.com/about/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_66864)"/> <path d="M20 16C17.79 16 16 17.79 16 20C16 22.21 17.79 24 20 24C22.21 24 24 22.21 24 20C24 17.79 22.21 16 20 16ZM28.94 19C28.48 14.83 25.17 11.52 21 11.06V9H19V11.06C14.83 11.52 11.52 14.83 11.06 19H9V21H11.06C11.52 25.17 14.83 28.48 19 28.94V31H21V28.94C25.17 28.48 28.48 25.17 28.94 21H31V19H28.94ZM20 27C16.13 27 13 23.87 13 20C13 16.13 16.13 13 20 13C23.87 13 27 16.13 27 20C27 23.87 23.87 27 20 27Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_66864" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Our mission</div></a><a href="https://allianceled.io/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_66868)"/> <path d="M20 15V11H10V29H30V15H20ZM14 27H12V25H14V27ZM14 23H12V21H14V23ZM14 19H12V17H14V19ZM14 15H12V13H14V15ZM18 27H16V25H18V27ZM18 23H16V21H18V23ZM18 19H16V17H18V19ZM18 15H16V13H18V15ZM28 27H20V25H22V23H20V21H22V19H20V17H28V27ZM26 19H24V21H26V19ZM26 23H24V25H26V23Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_66868" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>The Alliance</div></a></div></div></div></div></div></div></nav></div><div data-delay="0" data-hover="true" data-w-id="8756b86b-79e2-a453-acd5-c1175cc62ee8" class="nav-point-wrapper dropdown w-dropdown"><div class="dropdown-toggle w-dropdown-toggle"><div class="nav-link-wrapp"><div class="nav-link">Community</div><div class="nav-under-line"></div></div></div><nav class="dropdown-list-2 w-dropdown-list"><div class="navbar9_container"><div class="navbar7_container"><div data-duration-in="10" data-duration-out="10" data-current="Tab 3" data-easing="linear" class="nav-tab_component w-tabs"><div id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62ef2-5cc62cab" class="nav_tabs-menu w-tab-menu"><a data-w-tab="Tab 3" ms-code-onhover="click" data-w-id="8756b86b-79e2-a453-acd5-c1175cc62ef7" class="nav_tabs-link w-inline-block w-tab-link w--current"><p>Join our community</p><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 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4.4014C13.8776 4.54639 14.1432 4.73704 14.3736 4.96608C15.4474 5.97706 16.6438 6.84925 17.9348 7.5622C18.291 7.76054 18.6802 7.93848 18.9649 8.21827C19.878 9.1107 21.0095 9.70197 22.0268 10.4505C22.0903 10.4968 22.1538 10.543 22.2177 10.5895L22.3013 10.6503C22.451 10.7593 22.5608 10.9144 22.6139 11.0918C22.667 11.2692 22.6604 11.4591 22.5952 11.6324C22.53 11.8057 22.4097 11.9528 22.2528 12.0512C22.0959 12.1495 21.9111 12.1937 21.7267 12.1769C20.9845 12.1093 20.2138 12.2714 19.4514 12.4946C17.9566 12.935 16.5064 13.7501 15.117 14.6612C14.5762 15.0451 13.9392 15.2711 13.2774 15.3138C12.9596 15.3251 12.7061 14.9635 12.8873 14.7019C13.1487 14.328 13.449 13.9829 13.7832 13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div></a><a data-w-tab="Tab 2" ms-code-onhover="click" data-w-id="8756b86b-79e2-a453-acd5-c1175cc62ef3" class="nav_tabs-link w-inline-block w-tab-link"><p>Meetup Chapters</p><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 10.0018 9.35736 11.2684 9.45916C11.7384 9.49522 12.2097 9.51279 12.681 9.53418C13.1524 9.5509 13.6241 9.57014 14.0942 9.61019C15.771 9.74477 17.4414 9.94231 19.1048 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10.6503C22.451 10.7593 22.5608 10.9144 22.6139 11.0918C22.667 11.2692 22.6604 11.4591 22.5952 11.6324C22.53 11.8057 22.4097 11.9528 22.2528 12.0512C22.0959 12.1495 21.9111 12.1937 21.7267 12.1769C20.9845 12.1093 20.2138 12.2714 19.4514 12.4946C17.9566 12.935 16.5064 13.7501 15.117 14.6612C14.5762 15.0451 13.9392 15.2711 13.2774 15.3138C12.9596 15.3251 12.7061 14.9635 12.8873 14.7019C13.1487 14.328 13.449 13.9829 13.7832 13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div></a></div><div class="nav_tabs-nav w-tab-content"><div data-w-tab="Tab 3" class="w-tab-pane w--tab-active"><div class="nav-tab-top-content"><p>Connect with like-minded professionals on our Slack and LinkedIn channels.</p></div><div class="nav-tab-links_wrapper"><a href="https://www.productmarketingalliance.com/join-slack/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_67413)"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M15.271 12.1019C15.271 13.2643 16.2105 14.2038 17.3729 14.2038H19.4748V12.1019C19.4748 10.9395 18.5353 10 17.3729 10C16.2105 10 15.271 10.9395 15.271 12.1019ZM14.2197 22.6433C14.2197 23.8057 13.2802 24.7452 12.1178 24.7452C10.9554 24.7452 10.0159 23.8057 10.0159 22.6433C10.0159 21.4808 10.9554 20.5414 12.1178 20.5414H14.2197V22.6433ZM15.271 22.6433C15.271 21.4809 16.2105 20.5414 17.3729 20.5414C18.5353 20.5414 19.4748 21.4809 19.4748 22.6433V27.8981C19.4748 29.0605 18.5353 30 17.3729 30C16.2105 30 15.271 29.0605 15.271 27.8981V22.6433ZM17.3726 15.2707C18.535 15.2707 19.4745 16.2102 19.4745 17.3726C19.4745 18.535 18.535 19.4745 17.3726 19.4745H12.1019C10.9395 19.4745 10 18.535 10 17.3726C10 16.2102 10.9395 15.2707 12.1019 15.2707H17.3726ZM27.8984 15.2707C26.736 15.2707 25.7965 16.2102 25.7965 17.3726V19.4745H27.8984C29.0608 19.4745 30.0003 18.535 30.0003 17.3726C30.0003 16.2102 29.0608 15.2707 27.8984 15.2707ZM24.7452 17.3726C24.7452 18.535 23.8057 19.4745 22.6433 19.4745C21.4808 19.4745 20.5414 18.535 20.5414 17.3726V12.1019C20.5414 10.9395 21.4808 10 22.6433 10C23.8057 10 24.7452 10.9395 24.7452 12.1019V17.3726ZM24.7452 27.8981C24.7452 26.7357 23.8057 25.7962 22.6433 25.7962H20.5414V27.8981C20.5414 29.0605 21.4808 30 22.6433 30C23.8057 30 24.7452 29.0605 24.7452 27.8981ZM22.6433 24.7452C21.4808 24.7452 20.5414 23.8057 20.5414 22.6433C20.5414 21.4808 21.4808 20.5414 22.6433 20.5414H27.9139C29.0764 20.5414 30.0159 21.4808 30.0159 22.6433C30.0159 23.8057 29.0764 24.7452 27.9139 24.7452H22.6433Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_67413" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Slack</div></a><a href="https://www.linkedin.com/school/product-marketing-alliance/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_67419)"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.2 28V17.3H15.6V28H12.2ZM13.9 15.8C12.8 15.8 12 15 12 13.9C12 12.8 12.9 12 13.9 12C15 12 15.8 12.8 15.8 13.9C15.8 15 15 15.8 13.9 15.8ZM27.8 28H24.6V22.2C24.6 20.5 23.9 20 22.9 20C21.9 20 20.9 20.8 20.9 22.3V28H17.5V17.3H20.7V18.8C21 18.1 22.2 17 23.9 17C25.8 17 27.8 18.1 27.8 21.4V28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_67419" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>LinkedIn</div></a></div></div><div data-w-tab="Tab 2" class="w-tab-pane"><div class="nav-tab-top-content"><p>Network with peers at a community meetup near you.</p></div><div class="nav-tab-links_wrapper-flex"><a href="https://community.productmarketingalliance.com/c/new-york/?sort=asc" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_67287)"/> <path d="M20 12C21.93 12 25 13.4 25 17.15C25 19.31 23.28 21.82 20 24.47C16.72 21.82 15 19.3 15 17.15C15 13.4 18.07 12 20 12ZM20 10C16.73 10 13 12.46 13 17.15C13 20.27 15.33 23.56 20 27C24.67 23.56 27 20.27 27 17.15C27 12.46 23.27 10 20 10Z" fill="#F9F8F5"/> <path d="M20 15C18.9 15 18 15.9 18 17C18 18.1 18.9 19 20 19C20.5304 19 21.0391 18.7893 21.4142 18.4142C21.7893 18.0391 22 17.5304 22 17C22 16.4696 21.7893 15.9609 21.4142 15.5858C21.0391 15.2107 20.5304 15 20 15ZM13 28H27V30H13V28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_67287" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>New York</div></a><a id="w-node-_5e0d2f1c-81d5-23cc-242d-11defebf1e71-5cc62cab" href="https://community.productmarketingalliance.com/c/san-francisco/?sort=asc" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_67287)"/> <path d="M20 12C21.93 12 25 13.4 25 17.15C25 19.31 23.28 21.82 20 24.47C16.72 21.82 15 19.3 15 17.15C15 13.4 18.07 12 20 12ZM20 10C16.73 10 13 12.46 13 17.15C13 20.27 15.33 23.56 20 27C24.67 23.56 27 20.27 27 17.15C27 12.46 23.27 10 20 10Z" fill="#F9F8F5"/> <path d="M20 15C18.9 15 18 15.9 18 17C18 18.1 18.9 19 20 19C20.5304 19 21.0391 18.7893 21.4142 18.4142C21.7893 18.0391 22 17.5304 22 17C22 16.4696 21.7893 15.9609 21.4142 15.5858C21.0391 15.2107 20.5304 15 20 15ZM13 28H27V30H13V28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_67287" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>San Francisco</div></a><a id="w-node-_7e348c78-f385-cd82-f6f2-5566de1bb996-5cc62cab" href="https://community.productmarketingalliance.com/c/london/?sort=asc" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_67287)"/> <path d="M20 12C21.93 12 25 13.4 25 17.15C25 19.31 23.28 21.82 20 24.47C16.72 21.82 15 19.3 15 17.15C15 13.4 18.07 12 20 12ZM20 10C16.73 10 13 12.46 13 17.15C13 20.27 15.33 23.56 20 27C24.67 23.56 27 20.27 27 17.15C27 12.46 23.27 10 20 10Z" fill="#F9F8F5"/> <path d="M20 15C18.9 15 18 15.9 18 17C18 18.1 18.9 19 20 19C20.5304 19 21.0391 18.7893 21.4142 18.4142C21.7893 18.0391 22 17.5304 22 17C22 16.4696 21.7893 15.9609 21.4142 15.5858C21.0391 15.2107 20.5304 15 20 15ZM13 28H27V30H13V28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_67287" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>London</div></a><a id="w-node-_1f1abea0-6a34-435e-f431-108ac36e5a64-5cc62cab" href="https://community.productmarketingalliance.com/c/illinois/?sort=asc" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_67287)"/> <path d="M20 12C21.93 12 25 13.4 25 17.15C25 19.31 23.28 21.82 20 24.47C16.72 21.82 15 19.3 15 17.15C15 13.4 18.07 12 20 12ZM20 10C16.73 10 13 12.46 13 17.15C13 20.27 15.33 23.56 20 27C24.67 23.56 27 20.27 27 17.15C27 12.46 23.27 10 20 10Z" fill="#F9F8F5"/> <path d="M20 15C18.9 15 18 15.9 18 17C18 18.1 18.9 19 20 19C20.5304 19 21.0391 18.7893 21.4142 18.4142C21.7893 18.0391 22 17.5304 22 17C22 16.4696 21.7893 15.9609 21.4142 15.5858C21.0391 15.2107 20.5304 15 20 15ZM13 28H27V30H13V28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_67287" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Chicago</div></a><a id="w-node-c51f853b-d7c9-8524-d4bc-fc7dd5feaf7f-5cc62cab" href="https://community.productmarketingalliance.com/c/germany/?sort=asc" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_67287)"/> <path d="M20 12C21.93 12 25 13.4 25 17.15C25 19.31 23.28 21.82 20 24.47C16.72 21.82 15 19.3 15 17.15C15 13.4 18.07 12 20 12ZM20 10C16.73 10 13 12.46 13 17.15C13 20.27 15.33 23.56 20 27C24.67 23.56 27 20.27 27 17.15C27 12.46 23.27 10 20 10Z" fill="#F9F8F5"/> <path d="M20 15C18.9 15 18 15.9 18 17C18 18.1 18.9 19 20 19C20.5304 19 21.0391 18.7893 21.4142 18.4142C21.7893 18.0391 22 17.5304 22 17C22 16.4696 21.7893 15.9609 21.4142 15.5858C21.0391 15.2107 20.5304 15 20 15ZM13 28H27V30H13V28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_67287" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Berlin</div></a><a id="w-node-_6a8b49d0-41c3-b88f-e0d9-a0caf0e0650f-5cc62cab" href="https://community.productmarketingalliance.com/c/israel/?sort=asc" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_67287)"/> <path d="M20 12C21.93 12 25 13.4 25 17.15C25 19.31 23.28 21.82 20 24.47C16.72 21.82 15 19.3 15 17.15C15 13.4 18.07 12 20 12ZM20 10C16.73 10 13 12.46 13 17.15C13 20.27 15.33 23.56 20 27C24.67 23.56 27 20.27 27 17.15C27 12.46 23.27 10 20 10Z" fill="#F9F8F5"/> <path d="M20 15C18.9 15 18 15.9 18 17C18 18.1 18.9 19 20 19C20.5304 19 21.0391 18.7893 21.4142 18.4142C21.7893 18.0391 22 17.5304 22 17C22 16.4696 21.7893 15.9609 21.4142 15.5858C21.0391 15.2107 20.5304 15 20 15ZM13 28H27V30H13V28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_67287" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Israel </div></a><a id="w-node-a8f04b39-b648-9f79-ad73-f9828729a2c6-5cc62cab" href="https://community.productmarketingalliance.com/c/amsterdam/?sort=asc" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_67287)"/> <path d="M20 12C21.93 12 25 13.4 25 17.15C25 19.31 23.28 21.82 20 24.47C16.72 21.82 15 19.3 15 17.15C15 13.4 18.07 12 20 12ZM20 10C16.73 10 13 12.46 13 17.15C13 20.27 15.33 23.56 20 27C24.67 23.56 27 20.27 27 17.15C27 12.46 23.27 10 20 10Z" fill="#F9F8F5"/> <path d="M20 15C18.9 15 18 15.9 18 17C18 18.1 18.9 19 20 19C20.5304 19 21.0391 18.7893 21.4142 18.4142C21.7893 18.0391 22 17.5304 22 17C22 16.4696 21.7893 15.9609 21.4142 15.5858C21.0391 15.2107 20.5304 15 20 15ZM13 28H27V30H13V28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_67287" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Amsterdam</div></a><a href="https://www.productmarketingalliance.com/pma-meetup/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_67291)"/> <path d="M28 26C29.1 26 30 25.1 30 24V14C30 12.9 29.1 12 28 12H12C10.9 12 10 12.9 10 14V24C10 25.1 10.9 26 12 26H8V28H32V26H28ZM12 14H28V24H12V14Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_67291" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Virtual meetups</div></a><a href="#" class="nav-tab-link shadow-small hide nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_67295)"/> <path d="M20 12L18.59 13.41L24.17 19H12V21H24.17L18.59 26.59L20 28L28 20L20 12Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_67295" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>View all meetups</div></a></div></div><div data-w-tab="Tab 4" class="w-tab-pane"><div class="nav-tab-top-content"><p>Get 1:1 support to support your PMM goals, challenges, and plans.</p></div><div class="nav-tab-links_wrapper"><a href="#" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_67351)"/> <path d="M24.5 10.8252C22.76 10.8252 21.09 11.6352 20 12.9152C18.91 11.6352 17.24 10.8252 15.5 10.8252C12.42 10.8252 10 13.2452 10 16.3252C10 20.1052 13.4 23.1852 18.55 27.8652L20 29.1752L21.45 27.8552C26.6 23.1852 30 20.1052 30 16.3252C30 13.2452 27.58 10.8252 24.5 10.8252ZM20.1 26.3752L20 26.4752L19.9 26.3752C15.14 22.0652 12 19.2152 12 16.3252C12 14.3252 13.5 12.8252 15.5 12.8252C17.04 12.8252 18.54 13.8152 19.07 15.1852H20.94C21.46 13.8152 22.96 12.8252 24.5 12.8252C26.5 12.8252 28 14.3252 28 16.3252C28 19.2152 24.86 22.0652 20.1 26.3752Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_67351" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Find a mentor</div></a><a href="#" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_67356)"/> <path d="M15.03 12.95L11.49 16.49C8.17 19.81 8.17 25.19 11.49 28.51C14.81 31.83 20.19 31.83 23.51 28.51L29.52 22.5C30.49 21.53 30.49 19.94 29.52 18.96C29.4 18.84 29.27 18.73 29.13 18.64L29.52 18.25C30.49 17.28 30.49 15.69 29.52 14.71C29.36 14.55 29.17 14.41 28.98 14.3C29.38 13.38 29.21 12.28 28.46 11.53C27.59 10.66 26.24 10.57 25.26 11.25C25.16 11.1 25.05 10.96 24.92 10.83C23.95 9.86 22.36 9.86 21.38 10.83L18.87 13.34C18.78 13.2 18.67 13.07 18.55 12.95C17.58 11.98 16 11.98 15.03 12.95ZM16.44 14.37C16.64 14.17 16.95 14.17 17.15 14.37C17.35 14.57 17.35 14.88 17.15 15.08L13.97 18.26C15.14 19.43 15.14 21.33 13.97 22.5L15.38 23.91C16.83 22.46 17.2 20.34 16.5 18.55L22.8 12.25C23 12.05 23.31 12.05 23.51 12.25C23.71 12.45 23.71 12.76 23.51 12.96L18.91 17.56L20.32 18.97L26.33 12.96C26.53 12.76 26.84 12.76 27.04 12.96C27.24 13.16 27.24 13.47 27.04 13.67L21.03 19.68L22.44 21.09L27.39 16.14C27.59 15.94 27.9 15.94 28.1 16.14C28.3 16.34 28.3 16.65 28.1 16.85L22.44 22.51L23.85 23.92L27.39 20.38C27.59 20.18 27.9 20.18 28.1 20.38C28.3 20.58 28.3 20.89 28.1 21.09L22.1 27.1C19.56 29.64 15.45 29.64 12.91 27.1C10.37 24.56 10.37 20.45 12.91 17.91L16.44 14.37ZM31 25C31 28.31 28.31 31 25 31V29.5C27.48 29.5 29.5 27.48 29.5 25H31ZM9 15C9 11.69 11.69 9 15 9V10.5C12.52 10.5 10.5 12.52 10.5 15H9Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_67356" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Become a mentor</div></a></div></div></div></div></div></div></nav></div><div data-delay="0" data-hover="true" data-w-id="8756b86b-79e2-a453-acd5-c1175cc62f2b" class="nav-point-wrapper dropdown w-dropdown"><div class="dropdown-toggle w-dropdown-toggle"><div class="nav-link-wrapp"><div class="nav-link">Jobs</div><div class="nav-under-line"></div></div></div><nav class="dropdown-list-2 w-dropdown-list"><div class="navbar9_container"><div class="navbar7_container"><div data-duration-in="10" data-duration-out="10" data-current="Tab 2" data-easing="linear" class="nav-tab_component w-tabs"><div id="w-node-_8756b86b-79e2-a453-acd5-c1175cc62f35-5cc62cab" class="nav_tabs-menu w-tab-menu"><a data-w-tab="Tab 2" ms-code-onhover="click" data-w-id="8756b86b-79e2-a453-acd5-c1175cc62f36" class="nav_tabs-link w-inline-block w-tab-link w--current"><p>Get hired</p><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 10.0018 9.35736 11.2684 9.45916C11.7384 9.49522 12.2097 9.51279 12.681 9.53418C13.1524 9.5509 13.6241 9.57014 14.0942 9.61019C15.771 9.74477 17.4414 9.94231 19.1048 10.1848C19.764 10.2567 20.3845 10.5321 20.8801 10.9728C21.11 11.1865 21.031 11.6212 20.727 11.6824C20.2954 11.7638 19.8575 11.8069 19.4184 11.8112C19.0577 11.7975 18.6982 11.7632 18.3415 11.7084L18.3354 11.738Z" fill="currentColor"/> <path d="M14.6939 12.9735C15.3205 12.6085 15.9607 12.2582 16.6281 11.9423C16.9825 11.7754 17.3412 11.6154 17.6959 11.4412C18.3149 11.1218 18.9626 10.8611 19.6303 10.6625C20.3318 10.4554 21.0586 10.3458 21.79 10.3368L21.231 12.144C20.6245 11.7868 20.0231 11.4202 19.4307 11.0392C17.3591 9.7049 15.367 8.24808 13.432 6.72295C13.1446 6.48121 12.8834 6.20996 12.6527 5.91366C12.5491 5.77952 12.4812 5.62131 12.4552 5.4538C12.4293 5.28629 12.4462 5.11494 12.5045 4.95575C12.6482 4.45658 13.1314 4.189 13.587 4.4014C13.8776 4.54639 14.1432 4.73704 14.3736 4.96608C15.4474 5.97706 16.6438 6.84925 17.9348 7.5622C18.291 7.76054 18.6802 7.93848 18.9649 8.21827C19.878 9.1107 21.0095 9.70197 22.0268 10.4505C22.0903 10.4968 22.1538 10.543 22.2177 10.5895L22.3013 10.6503C22.451 10.7593 22.5608 10.9144 22.6139 11.0918C22.667 11.2692 22.6604 11.4591 22.5952 11.6324C22.53 11.8057 22.4097 11.9528 22.2528 12.0512C22.0959 12.1495 21.9111 12.1937 21.7267 12.1769C20.9845 12.1093 20.2138 12.2714 19.4514 12.4946C17.9566 12.935 16.5064 13.7501 15.117 14.6612C14.5762 15.0451 13.9392 15.2711 13.2774 15.3138C12.9596 15.3251 12.7061 14.9635 12.8873 14.7019C13.1487 14.328 13.449 13.9829 13.7832 13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div></a><a data-w-tab="Tab 3" ms-code-onhover="click" data-w-id="8756b86b-79e2-a453-acd5-c1175cc62f3a" class="nav_tabs-link hide w-inline-block w-tab-link"><p>Recruitment</p><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 10.0018 9.35736 11.2684 9.45916C11.7384 9.49522 12.2097 9.51279 12.681 9.53418C13.1524 9.5509 13.6241 9.57014 14.0942 9.61019C15.771 9.74477 17.4414 9.94231 19.1048 10.1848C19.764 10.2567 20.3845 10.5321 20.8801 10.9728C21.11 11.1865 21.031 11.6212 20.727 11.6824C20.2954 11.7638 19.8575 11.8069 19.4184 11.8112C19.0577 11.7975 18.6982 11.7632 18.3415 11.7084L18.3354 11.738Z" fill="currentColor"/> <path d="M14.6939 12.9735C15.3205 12.6085 15.9607 12.2582 16.6281 11.9423C16.9825 11.7754 17.3412 11.6154 17.6959 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14.9635 12.8873 14.7019C13.1487 14.328 13.449 13.9829 13.7832 13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div></a><a data-w-tab="Tab 4" ms-code-onhover="click" data-w-id="8756b86b-79e2-a453-acd5-c1175cc62f3e" class="nav_tabs-link w-inline-block w-tab-link"><p>Resources</p><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 10.0018 9.35736 11.2684 9.45916C11.7384 9.49522 12.2097 9.51279 12.681 9.53418C13.1524 9.5509 13.6241 9.57014 14.0942 9.61019C15.771 9.74477 17.4414 9.94231 19.1048 10.1848C19.764 10.2567 20.3845 10.5321 20.8801 10.9728C21.11 11.1865 21.031 11.6212 20.727 11.6824C20.2954 11.7638 19.8575 11.8069 19.4184 11.8112C19.0577 11.7975 18.6982 11.7632 18.3415 11.7084L18.3354 11.738Z" fill="currentColor"/> <path d="M14.6939 12.9735C15.3205 12.6085 15.9607 12.2582 16.6281 11.9423C16.9825 11.7754 17.3412 11.6154 17.6959 11.4412C18.3149 11.1218 18.9626 10.8611 19.6303 10.6625C20.3318 10.4554 21.0586 10.3458 21.79 10.3368L21.231 12.144C20.6245 11.7868 20.0231 11.4202 19.4307 11.0392C17.3591 9.7049 15.367 8.24808 13.432 6.72295C13.1446 6.48121 12.8834 6.20996 12.6527 5.91366C12.5491 5.77952 12.4812 5.62131 12.4552 5.4538C12.4293 5.28629 12.4462 5.11494 12.5045 4.95575C12.6482 4.45658 13.1314 4.189 13.587 4.4014C13.8776 4.54639 14.1432 4.73704 14.3736 4.96608C15.4474 5.97706 16.6438 6.84925 17.9348 7.5622C18.291 7.76054 18.6802 7.93848 18.9649 8.21827C19.878 9.1107 21.0095 9.70197 22.0268 10.4505C22.0903 10.4968 22.1538 10.543 22.2177 10.5895L22.3013 10.6503C22.451 10.7593 22.5608 10.9144 22.6139 11.0918C22.667 11.2692 22.6604 11.4591 22.5952 11.6324C22.53 11.8057 22.4097 11.9528 22.2528 12.0512C22.0959 12.1495 21.9111 12.1937 21.7267 12.1769C20.9845 12.1093 20.2138 12.2714 19.4514 12.4946C17.9566 12.935 16.5064 13.7501 15.117 14.6612C14.5762 15.0451 13.9392 15.2711 13.2774 15.3138C12.9596 15.3251 12.7061 14.9635 12.8873 14.7019C13.1487 14.328 13.449 13.9829 13.7832 13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div></a></div><div class="nav_tabs-nav w-tab-content"><div data-w-tab="Tab 2" class="w-tab-pane w--tab-active"><div class="nav-tab-top-content"><p>Land your dream product marketing role.</p></div><div class="nav-tab-links_wrapper"><a href="https://jobs.productmarketingalliance.com/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_67894)"/> <path d="M28 12H12C10.9 12 10.01 12.9 10.01 14L10 26C10 27.1 10.9 28 12 28H28C29.1 28 30 27.1 30 26V14C30 12.9 29.1 12 28 12ZM12 17H22.5V20.5H12V17ZM12 22.5H22.5V26H12V22.5ZM28 26H24.5V17H28V26Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_67894" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Jobs boards</div></a><a href="/pmm-hired" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_67901)"/> <path d="M22 14.5V12.5H18V14.5H22ZM12 16.5V27.5H28V16.5H12ZM28 14.5C29.11 14.5 30 15.39 30 16.5V27.5C30 28.61 29.11 29.5 28 29.5H12C10.89 29.5 10 28.61 10 27.5L10.01 16.5C10.01 15.39 10.89 14.5 12 14.5H16V12.5C16 11.39 16.89 10.5 18 10.5H22C23.11 10.5 24 11.39 24 12.5V14.5H28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_67901" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM Hired</div></a><a href="https://www.productmarketingalliance.com/pmm-scholar-program/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_67905)"/> <path d="M20 11L9 17L13 19.18V25.18L20 29L27 25.18V19.18L29 18.09V25H31V17L20 11ZM26.82 17L20 20.72L13.18 17L20 13.28L26.82 17ZM25 23.99L20 26.72L15 23.99V20.27L20 23L25 20.27V23.99Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_67905" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Scholar program</div></a></div></div><div data-w-tab="Tab 3" class="w-tab-pane"><div class="nav-tab-top-content"><p>Find and recruit top product marketing talent.</p></div><div class="nav-tab-links_wrapper"><a href="#" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_67832)"/> <path d="M22 14.5V12.5H18V14.5H22ZM12 16.5V27.5H28V16.5H12ZM28 14.5C29.11 14.5 30 15.39 30 16.5V27.5C30 28.61 29.11 29.5 28 29.5H12C10.89 29.5 10 28.61 10 27.5L10.01 16.5C10.01 15.39 10.89 14.5 12 14.5H16V12.5C16 11.39 16.89 10.5 18 10.5H22C23.11 10.5 24 11.39 24 12.5V14.5H28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_67832" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Recruitment hub</div></a><a href="#" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_67839)"/> <path d="M28 12H12C10.9 12 10.01 12.9 10.01 14L10 26C10 27.1 10.9 28 12 28H28C29.1 28 30 27.1 30 26V14C30 12.9 29.1 12 28 12ZM12 17H22.5V20.5H12V17ZM12 22.5H22.5V26H12V22.5ZM28 26H24.5V17H28V26Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_67839" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Hiring board</div></a></div></div><div data-w-tab="Tab 4" class="w-tab-pane"><div class="nav-tab-top-content"><p>Tools and insights for your PMM career journey.</p></div><div class="nav-tab-links_wrapper"><a href="https://www.productmarketingalliance.com/2023-product-markeing-salary-survey-report/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_68023)"/> <path d="M27 11H13C11.9 11 11 11.9 11 13V27C11 28.1 11.9 29 13 29H27C28.1 29 29 28.1 29 27V13C29 11.9 28.1 11 27 11ZM27 27H13V13H27V27ZM15 18H17V25H15V18ZM19 15H21V25H19V15ZM23 21H25V25H23V21Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_68023" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM Salary Report</div></a><a href="https://www.productmarketingalliance.com/content-hub/?filter=product-marketing-core,advanced,leadership,solo-product-marketing" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_68027)"/> <path d="M14 22.9992C13.17 22.9992 12.42 23.3392 11.88 23.8792C10.7 25.0592 10 29.9992 10 29.9992C10 29.9992 14.94 29.2992 16.12 28.1192C16.66 27.5792 17 26.8292 17 25.9992C17 24.3392 15.66 22.9992 14 22.9992ZM14.71 26.7092C14.43 26.9892 12.54 27.4692 12.54 27.4692C12.54 27.4692 13.01 25.5892 13.3 25.2992C13.47 25.1092 13.72 24.9992 14 24.9992C14.55 24.9992 15 25.4492 15 25.9992C15 26.2792 14.89 26.5292 14.71 26.7092ZM25.42 21.6492C31.78 15.2892 29.66 10.3392 29.66 10.3392C29.66 10.3392 24.71 8.2192 18.35 14.5792L15.86 14.0792C15.21 13.9492 14.53 14.1592 14.05 14.6292L10 18.6892L15 20.8292L19.17 24.9992L21.31 29.9992L25.36 25.9492C25.83 25.4792 26.04 24.7992 25.91 24.1392L25.42 21.6492ZM15.41 18.8292L13.5 18.0092L15.47 16.0392L16.91 16.3292C16.34 17.1592 15.83 18.0292 15.41 18.8292ZM21.99 26.4992L21.17 24.5892C21.97 24.1692 22.84 23.6592 23.66 23.0892L23.95 24.5292L21.99 26.4992ZM24 20.2392C22.68 21.5592 20.62 22.6392 19.96 22.9692L17.03 20.0392C17.35 19.3892 18.43 17.3292 19.76 15.9992C24.44 11.3192 27.99 12.0092 27.99 12.0092C27.99 12.0092 28.68 15.5592 24 20.2392ZM23 18.9992C24.1 18.9992 25 18.0992 25 16.9992C25 15.8992 24.1 14.9992 23 14.9992C21.9 14.9992 21 15.8992 21 16.9992C21 18.0992 21.9 18.9992 23 18.9992Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_68027" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Careers content</div></a><a href="https://www.productmarketingalliance.com/salarycalculator/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_68033)"/> <path d="M27 11H13C11.9 11 11 11.9 11 13V27C11 28.1 11.9 29 13 29H27C28.1 29 29 28.1 29 27V13C29 11.9 28.1 11 27 11ZM27 27H13V13H27V27Z" fill="#F9F8F5"/> <path d="M19.25 15.72H14.25V17.22H19.25V15.72Z" fill="#F9F8F5"/> <path d="M26 23.75H21V25.25H26V23.75Z" fill="#F9F8F5"/> <path d="M26 21.25H21V22.75H26V21.25Z" fill="#F9F8F5"/> <path d="M16 26H17.5V24H19.5V22.5H17.5V20.5H16V22.5H14V24H16V26Z" fill="#F9F8F5"/> <path d="M22.09 18.95L23.5 17.54L24.91 18.95L25.97 17.89L24.56 16.47L25.97 15.06L24.91 14L23.5 15.41L22.09 14L21.03 15.06L22.44 16.47L21.03 17.89L22.09 18.95Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_68033" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Salary calculator</div></a><a href="#" class="nav-tab-link shadow-small hide w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_68037)"/> <path d="M27 23.5V26.5C27 27.05 26.55 27.5 26 27.5H25V23.5H27ZM15 23.5V27.5H14C13.45 27.5 13 27.05 13 26.5V23.5H15ZM20 10.5C15.03 10.5 11 14.53 11 19.5V26.5C11 28.16 12.34 29.5 14 29.5H17V21.5H13V19.5C13 15.63 16.13 12.5 20 12.5C23.87 12.5 27 15.63 27 19.5V21.5H23V29.5H26C27.66 29.5 29 28.16 29 26.5V19.5C29 14.53 24.97 10.5 20 10.5Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_68037" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Careers podcasts</div></a></div></div></div></div></div></div></nav></div></div><div class="navbar_menu-mobile"><div data-hover="false" data-delay="300" class="navbar7_menu-dropdown w-dropdown"><div data-w-id="f8186e1a-8124-2433-e159-5713370604d0" class="navbar7_dropdown-toggle w-dropdown-toggle"><div>Certifications</div><div class="dropdown-chevron w-embed"><svg width="23" height="22" viewBox="0 0 23 22" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M18.3349 11.3356L17.3268 11.1628L16.3136 11.01C15.9554 10.9521 15.594 10.9158 15.2315 10.9013C14.2662 10.8762 13.2998 10.8837 12.3347 10.8983L9.44134 10.9616C8.2548 10.9947 7.06832 11.0238 5.88474 11.0852C5.29218 11.108 4.7021 11.1514 4.1107 11.1841C3.52149 11.2311 2.93023 11.2671 2.3435 11.3278C1.98373 11.3473 1.62294 11.3346 1.26543 11.2899C1.10046 11.2666 0.943852 11.2027 0.80964 11.104C0.675429 11.0053 0.56781 10.8748 0.496433 10.7243C0.236434 10.2732 0.369133 9.74205 0.846269 9.56326C1.15618 9.45464 1.48289 9.40181 1.81124 9.40724C3.29304 9.38594 4.77148 9.26004 6.23554 9.03047C6.63689 8.9368 7.04983 8.90261 7.46112 8.92899C8.7317 9.10306 10.0013 8.95502 11.268 9.05682C11.738 9.09288 12.2092 9.11045 12.6805 9.13183C13.1519 9.14856 13.6236 9.16779 14.0937 9.20785C15.7705 9.34243 17.4409 9.53997 19.1043 9.78243C19.7635 9.85439 20.384 10.1298 20.8796 10.5704C21.1095 10.7841 21.0306 11.2189 20.7265 11.28C20.2949 11.3614 19.857 11.4046 19.4179 11.4089C19.0572 11.3952 18.6977 11.3609 18.341 11.3061L18.3349 11.3356Z" fill="#D5D5D5"/> <path d="M14.6944 12.5731C15.321 12.2082 15.9612 11.8578 16.6286 11.5419C16.983 11.375 17.3416 11.215 17.6963 11.0408C18.3154 10.7214 18.9631 10.4607 19.6308 10.2621C20.3323 10.055 21.059 9.94539 21.7905 9.93646L21.2315 11.7437C20.6249 11.3865 20.0235 11.0198 19.4312 10.6389C17.3596 9.3045 15.3675 7.84769 13.4324 6.32256C13.1451 6.08082 12.8839 5.80957 12.6532 5.51327C12.5496 5.37913 12.4817 5.22092 12.4557 5.05341C12.4298 4.8859 12.4467 4.71455 12.5049 4.55536C12.6487 4.05619 13.1318 3.78861 13.5874 4.00101C13.8781 4.146 14.1437 4.33665 14.3741 4.56569C15.4478 5.57667 16.6443 6.44886 17.9353 7.16181C18.2915 7.36015 18.6807 7.53808 18.9654 7.81788C19.8785 8.71031 21.01 9.30158 22.0273 10.0501C22.0907 10.0964 22.1542 10.1426 22.2182 10.1891L22.3018 10.25C22.4515 10.3589 22.5613 10.514 22.6144 10.6914C22.6675 10.8688 22.6609 11.0587 22.5957 11.232C22.5304 11.4053 22.4102 11.5524 22.2533 11.6508C22.0964 11.7491 21.9116 11.7933 21.7271 11.7765C20.985 11.7089 20.2143 11.871 19.4519 12.0942C17.9571 12.5346 16.5069 13.3497 15.1175 14.2608C14.5767 14.6447 13.9397 14.8707 13.2779 14.9134C12.9601 14.9247 12.7066 14.5631 12.8878 14.3015C13.1492 13.9276 13.4495 13.5825 13.7837 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9.40181 1.81124 9.40724C3.29304 9.38594 4.77148 9.26004 6.23554 9.03047C6.63689 8.9368 7.04983 8.90261 7.46112 8.92899C8.7317 9.10306 10.0013 8.95502 11.268 9.05682C11.738 9.09288 12.2092 9.11045 12.6805 9.13183C13.1519 9.14856 13.6236 9.16779 14.0937 9.20785C15.7705 9.34243 17.4409 9.53997 19.1043 9.78243C19.7635 9.85439 20.384 10.1298 20.8796 10.5704C21.1095 10.7841 21.0306 11.2189 20.7265 11.28C20.2949 11.3614 19.857 11.4046 19.4179 11.4089C19.0572 11.3952 18.6977 11.3609 18.341 11.3061L18.3349 11.3356Z" fill="#D5D5D5"/> <path d="M14.6944 12.5731C15.321 12.2082 15.9612 11.8578 16.6286 11.5419C16.983 11.375 17.3416 11.215 17.6963 11.0408C18.3154 10.7214 18.9631 10.4607 19.6308 10.2621C20.3323 10.055 21.059 9.94539 21.7905 9.93646L21.2315 11.7437C20.6249 11.3865 20.0235 11.0198 19.4312 10.6389C17.3596 9.3045 15.3675 7.84769 13.4324 6.32256C13.1451 6.08082 12.8839 5.80957 12.6532 5.51327C12.5496 5.37913 12.4817 5.22092 12.4557 5.05341C12.4298 4.8859 12.4467 4.71455 12.5049 4.55536C12.6487 4.05619 13.1318 3.78861 13.5874 4.00101C13.8781 4.146 14.1437 4.33665 14.3741 4.56569C15.4478 5.57667 16.6443 6.44886 17.9353 7.16181C18.2915 7.36015 18.6807 7.53808 18.9654 7.81788C19.8785 8.71031 21.01 9.30158 22.0273 10.0501C22.0907 10.0964 22.1542 10.1426 22.2182 10.1891L22.3018 10.25C22.4515 10.3589 22.5613 10.514 22.6144 10.6914C22.6675 10.8688 22.6609 11.0587 22.5957 11.232C22.5304 11.4053 22.4102 11.5524 22.2533 11.6508C22.0964 11.7491 21.9116 11.7933 21.7271 11.7765C20.985 11.7089 20.2143 11.871 19.4519 12.0942C17.9571 12.5346 16.5069 13.3497 15.1175 14.2608C14.5767 14.6447 13.9397 14.8707 13.2779 14.9134C12.9601 14.9247 12.7066 14.5631 12.8878 14.3015C13.1492 13.9276 13.4495 13.5825 13.7837 13.2721C14.0745 13.0247 14.3837 12.7999 14.7086 12.5996L14.6944 12.5731Z" fill="#D5D5D5"/> </svg></div></div><nav class="navbar7_dropdown-list-child w-dropdown-list"><div class="navbar7_container-2"><div class="nav-tab-links_wrapper"><a href="https://learning.productmarketingalliance.com/on-demand/product-marketing-certified-core" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_63916d)"/> <path d="M27 11H13C11.9 11 11 11.9 11 13V27C11 28.1 11.9 29 13 29H27C28.1 29 29 28.1 29 27V13C29 11.9 28.1 11 27 11ZM27 27H13V13H27V27ZM20 25H22V15H18V17H20V25Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_63916d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM Certified | Core</div></a><a href="https://learning.productmarketingalliance.com/on-demand/advanced-product-marketing-certified" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_63920d)"/> <path d="M27 11H13C11.9 11 11 11.9 11 13V27C11 28.1 11.9 29 13 29H27C28.1 29 29 28.1 29 27V13C29 11.9 28.1 11 27 11ZM27 27H13V13H27V27ZM23 23H19V21H21C22.1 21 23 20.11 23 19V17C23 15.89 22.1 15 21 15H17V17H21V19H19C17.9 19 17 19.89 17 21V25H23V23Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_63920d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM Certified | Advanced</div></a><a href="https://learning.productmarketingalliance.com/leadership-on-demand/product-marketing-certified-leadership" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg 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16C13 18.21 14.79 20 17 20ZM17 14C18.1 14 19 14.9 19 16C19 17.1 18.1 18 17 18C15.9 18 15 17.1 15 16C15 14.9 15.9 14 17 14Z" fill="#F9F8F5"/> <path d="M17 21C14.33 21 9 22.34 9 25V28H25V25C25 22.34 19.67 21 17 21ZM23 26H11V25.01C11.2 24.29 14.3 23 17 23C19.7 23 22.8 24.29 23 25V26Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_63985d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Team certifications</div></a><a id="w-node-_57caf3c1-3562-c890-0199-c1b7c52f2b89-5cc62cab" href="/product-marketing-team-training" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_63985d)"/> <path d="M24.67 21.13C26.04 22.06 27 23.32 27 25V28H31V25C31 22.82 27.43 21.53 24.67 21.13Z" fill="#F9F8F5"/> <path d="M23 20C25.21 20 27 18.21 27 16C27 13.79 25.21 12 23 12C22.53 12 22.09 12.1 21.67 12.24C22.5 13.27 23 14.58 23 16C23 17.42 22.5 18.73 21.67 19.76C22.09 19.9 22.53 20 23 20Z" fill="#F9F8F5"/> <path d="M17 20C19.21 20 21 18.21 21 16C21 13.79 19.21 12 17 12C14.79 12 13 13.79 13 16C13 18.21 14.79 20 17 20ZM17 14C18.1 14 19 14.9 19 16C19 17.1 18.1 18 17 18C15.9 18 15 17.1 15 16C15 14.9 15.9 14 17 14Z" fill="#F9F8F5"/> <path d="M17 21C14.33 21 9 22.34 9 25V28H25V25C25 22.34 19.67 21 17 21ZM23 26H11V25.01C11.2 24.29 14.3 23 17 23C19.7 23 22.8 24.29 23 25V26Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_63985d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Enterprise training</div></a><a id="w-node-_57caf3c1-3562-c890-0199-c1b7c52f2b8d-5cc62cab" href="/strategic-workshops" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_63985d)"/> <path d="M24.67 21.13C26.04 22.06 27 23.32 27 25V28H31V25C31 22.82 27.43 21.53 24.67 21.13Z" fill="#F9F8F5"/> <path d="M23 20C25.21 20 27 18.21 27 16C27 13.79 25.21 12 23 12C22.53 12 22.09 12.1 21.67 12.24C22.5 13.27 23 14.58 23 16C23 17.42 22.5 18.73 21.67 19.76C22.09 19.9 22.53 20 23 20Z" fill="#F9F8F5"/> <path d="M17 20C19.21 20 21 18.21 21 16C21 13.79 19.21 12 17 12C14.79 12 13 13.79 13 16C13 18.21 14.79 20 17 20ZM17 14C18.1 14 19 14.9 19 16C19 17.1 18.1 18 17 18C15.9 18 15 17.1 15 16C15 14.9 15.9 14 17 14Z" fill="#F9F8F5"/> <path d="M17 21C14.33 21 9 22.34 9 25V28H25V25C25 22.34 19.67 21 17 21ZM23 26H11V25.01C11.2 24.29 14.3 23 17 23C19.7 23 22.8 24.29 23 25V26Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_63985d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Strategic workshops</div></a><a id="w-node-_57caf3c1-3562-c890-0199-c1b7c52f2b95-5cc62cab" href="https://www.productmarketingalliance.com/teams/" target="_blank" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_63985d)"/> <path d="M24.67 21.13C26.04 22.06 27 23.32 27 25V28H31V25C31 22.82 27.43 21.53 24.67 21.13Z" fill="#F9F8F5"/> <path d="M23 20C25.21 20 27 18.21 27 16C27 13.79 25.21 12 23 12C22.53 12 22.09 12.1 21.67 12.24C22.5 13.27 23 14.58 23 16C23 17.42 22.5 18.73 21.67 19.76C22.09 19.9 22.53 20 23 20Z" fill="#F9F8F5"/> <path d="M17 20C19.21 20 21 18.21 21 16C21 13.79 19.21 12 17 12C14.79 12 13 13.79 13 16C13 18.21 14.79 20 17 20ZM17 14C18.1 14 19 14.9 19 16C19 17.1 18.1 18 17 18C15.9 18 15 17.1 15 16C15 14.9 15.9 14 17 14Z" fill="#F9F8F5"/> <path d="M17 21C14.33 21 9 22.34 9 25V28H25V25C25 22.34 19.67 21 17 21ZM23 26H11V25.01C11.2 24.29 14.3 23 17 23C19.7 23 22.8 24.29 23 25V26Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_63985d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Team L&D membership</div></a></div></div></nav></div><div data-hover="false" data-delay="300" class="navbar7_menu-dropdown w-dropdown"><div class="navbar7_dropdown-toggle w-dropdown-toggle"><div>Resources</div><div class="dropdown-chevron w-embed"><svg width="23" height="22" viewBox="0 0 23 22" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M18.3349 11.3356L17.3268 11.1628L16.3136 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gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM IQ</div></a><a ms-code-onhover="click" href="#" class="nav-tab-link shadow-small hide w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_64051)"/> <path d="M20 10C14.48 10 10 14.48 10 20C10 25.52 14.48 30 20 30C25.52 30 30 25.52 30 20C30 14.48 25.52 10 20 10ZM20 28C15.59 28 12 24.41 12 20C12 15.59 15.59 12 20 12C24.41 12 28 15.59 28 20C28 24.41 24.41 28 20 28ZM20.31 19.14C18.54 18.69 17.97 18.2 17.97 17.47C17.97 16.63 18.76 16.04 20.07 16.04C21.45 16.04 21.97 16.7 22.01 17.68H23.72C23.67 16.34 22.85 15.11 21.23 14.71V13H18.9V14.69C17.39 15.01 16.18 15.99 16.18 17.5C16.18 19.29 17.67 20.19 19.84 20.71C21.79 21.17 22.18 21.86 22.18 22.58C22.18 23.11 21.79 23.97 20.08 23.97C18.48 23.97 17.85 23.25 17.76 22.33H16.04C16.14 24.03 17.4 24.99 18.9 25.3V27H21.24V25.33C22.76 25.04 23.96 24.17 23.97 22.56C23.96 20.36 22.07 19.6 20.31 19.14Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_64051" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Reimbursements</div></a><a ms-code-onhover="click" href="/pmm-hired" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_64056d)"/> <path d="M22 14.5V12.5H18V14.5H22ZM12 16.5V27.5H28V16.5H12ZM28 14.5C29.11 14.5 30 15.39 30 16.5V27.5C30 28.61 29.11 29.5 28 29.5H12C10.89 29.5 10 28.61 10 27.5L10.01 16.5C10.01 15.39 10.89 14.5 12 14.5H16V12.5C16 11.39 16.89 10.5 18 10.5H22C23.11 10.5 24 11.39 24 12.5V14.5H28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_64056d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM Hired</div></a></div></div></nav></div><div data-hover="false" data-delay="300" class="navbar7_menu-dropdown w-dropdown"><div class="navbar7_dropdown-toggle w-dropdown-toggle"><div>L&D membership plans</div><div class="dropdown-chevron w-embed"><svg width="23" height="22" viewBox="0 0 23 22" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M18.3349 11.3356L17.3268 11.1628L16.3136 11.01C15.9554 10.9521 15.594 10.9158 15.2315 10.9013C14.2662 10.8762 13.2998 10.8837 12.3347 10.8983L9.44134 10.9616C8.2548 10.9947 7.06832 11.0238 5.88474 11.0852C5.29218 11.108 4.7021 11.1514 4.1107 11.1841C3.52149 11.2311 2.93023 11.2671 2.3435 11.3278C1.98373 11.3473 1.62294 11.3346 1.26543 11.2899C1.10046 11.2666 0.943852 11.2027 0.80964 11.104C0.675429 11.0053 0.56781 10.8748 0.496433 10.7243C0.236434 10.2732 0.369133 9.74205 0.846269 9.56326C1.15618 9.45464 1.48289 9.40181 1.81124 9.40724C3.29304 9.38594 4.77148 9.26004 6.23554 9.03047C6.63689 8.9368 7.04983 8.90261 7.46112 8.92899C8.7317 9.10306 10.0013 8.95502 11.268 9.05682C11.738 9.09288 12.2092 9.11045 12.6805 9.13183C13.1519 9.14856 13.6236 9.16779 14.0937 9.20785C15.7705 9.34243 17.4409 9.53997 19.1043 9.78243C19.7635 9.85439 20.384 10.1298 20.8796 10.5704C21.1095 10.7841 21.0306 11.2189 20.7265 11.28C20.2949 11.3614 19.857 11.4046 19.4179 11.4089C19.0572 11.3952 18.6977 11.3609 18.341 11.3061L18.3349 11.3356Z" fill="#D5D5D5"/> <path d="M14.6944 12.5731C15.321 12.2082 15.9612 11.8578 16.6286 11.5419C16.983 11.375 17.3416 11.215 17.6963 11.0408C18.3154 10.7214 18.9631 10.4607 19.6308 10.2621C20.3323 10.055 21.059 9.94539 21.7905 9.93646L21.2315 11.7437C20.6249 11.3865 20.0235 11.0198 19.4312 10.6389C17.3596 9.3045 15.3675 7.84769 13.4324 6.32256C13.1451 6.08082 12.8839 5.80957 12.6532 5.51327C12.5496 5.37913 12.4817 5.22092 12.4557 5.05341C12.4298 4.8859 12.4467 4.71455 12.5049 4.55536C12.6487 4.05619 13.1318 3.78861 13.5874 4.00101C13.8781 4.146 14.1437 4.33665 14.3741 4.56569C15.4478 5.57667 16.6443 6.44886 17.9353 7.16181C18.2915 7.36015 18.6807 7.53808 18.9654 7.81788C19.8785 8.71031 21.01 9.30158 22.0273 10.0501C22.0907 10.0964 22.1542 10.1426 22.2182 10.1891L22.3018 10.25C22.4515 10.3589 22.5613 10.514 22.6144 10.6914C22.6675 10.8688 22.6609 11.0587 22.5957 11.232C22.5304 11.4053 22.4102 11.5524 22.2533 11.6508C22.0964 11.7491 21.9116 11.7933 21.7271 11.7765C20.985 11.7089 20.2143 11.871 19.4519 12.0942C17.9571 12.5346 16.5069 13.3497 15.1175 14.2608C14.5767 14.6447 13.9397 14.8707 13.2779 14.9134C12.9601 14.9247 12.7066 14.5631 12.8878 14.3015C13.1492 13.9276 13.4495 13.5825 13.7837 13.2721C14.0745 13.0247 14.3837 12.7999 14.7086 12.5996L14.6944 12.5731Z" fill="#D5D5D5"/> 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d="M14.6944 12.5731C15.321 12.2082 15.9612 11.8578 16.6286 11.5419C16.983 11.375 17.3416 11.215 17.6963 11.0408C18.3154 10.7214 18.9631 10.4607 19.6308 10.2621C20.3323 10.055 21.059 9.94539 21.7905 9.93646L21.2315 11.7437C20.6249 11.3865 20.0235 11.0198 19.4312 10.6389C17.3596 9.3045 15.3675 7.84769 13.4324 6.32256C13.1451 6.08082 12.8839 5.80957 12.6532 5.51327C12.5496 5.37913 12.4817 5.22092 12.4557 5.05341C12.4298 4.8859 12.4467 4.71455 12.5049 4.55536C12.6487 4.05619 13.1318 3.78861 13.5874 4.00101C13.8781 4.146 14.1437 4.33665 14.3741 4.56569C15.4478 5.57667 16.6443 6.44886 17.9353 7.16181C18.2915 7.36015 18.6807 7.53808 18.9654 7.81788C19.8785 8.71031 21.01 9.30158 22.0273 10.0501C22.0907 10.0964 22.1542 10.1426 22.2182 10.1891L22.3018 10.25C22.4515 10.3589 22.5613 10.514 22.6144 10.6914C22.6675 10.8688 22.6609 11.0587 22.5957 11.232C22.5304 11.4053 22.4102 11.5524 22.2533 11.6508C22.0964 11.7491 21.9116 11.7933 21.7271 11.7765C20.985 11.7089 20.2143 11.871 19.4519 12.0942C17.9571 12.5346 16.5069 13.3497 15.1175 14.2608C14.5767 14.6447 13.9397 14.8707 13.2779 14.9134C12.9601 14.9247 12.7066 14.5631 12.8878 14.3015C13.1492 13.9276 13.4495 13.5825 13.7837 13.2721C14.0745 13.0247 14.3837 12.7999 14.7086 12.5996L14.6944 12.5731Z" fill="#D5D5D5"/> </svg></div></div><nav class="navbar7_dropdown-list-child w-dropdown-list"><div class="navbar7_container-2"><div class="nav-tab-links_wrapper _1col"><a id="w-node-_500e91df-ea2a-8e91-6bed-6254df82b71a-5cc62cab" href="https://learning.productmarketingalliance.com/on-demand/product-led-growth-certified-core" class="nav-tab-link shadow-small _1col w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_5876_6606d)"/> <path d="M19 29V21.025C17.9333 21.025 16.9083 20.8208 15.925 20.4125C14.9417 20.0042 14.075 19.425 13.325 18.675C12.575 17.925 12 17.0583 11.6 16.075C11.2 15.0917 11 14.0667 11 13V11H13C14.05 11 15.0667 11.2042 16.05 11.6125C17.0333 12.0208 17.9 12.6 18.65 13.35C19.1667 13.8667 19.5958 14.4333 19.9375 15.05C20.2792 15.6667 20.5417 16.325 20.725 17.025C20.8083 16.9083 20.9 16.7958 21 16.6875C21.1 16.5792 21.2083 16.4667 21.325 16.35C22.075 15.6 22.9417 15.0208 23.925 14.6125C24.9083 14.2042 25.9333 14 27 14H29V16C29 17.0667 28.7958 18.0917 28.3875 19.075C27.9792 20.0583 27.4 20.925 26.65 21.675C25.9 22.425 25.0375 23 24.0625 23.4C23.0875 23.8 22.0667 24 21 24V29H19ZM19 19C19 18.2 18.8458 17.4375 18.5375 16.7125C18.2292 15.9875 17.7917 15.3417 17.225 14.775C16.6583 14.2083 16.0125 13.7708 15.2875 13.4625C14.5625 13.1542 13.8 13 13 13C13 13.8 13.15 14.5667 13.45 15.3C13.75 16.0333 14.1833 16.6833 14.75 17.25C15.3167 17.8167 15.9667 18.25 16.7 18.55C17.4333 18.85 18.2 19 19 19ZM21 22C21.8 22 22.5625 21.85 23.2875 21.55C24.0125 21.25 24.6583 20.8167 25.225 20.25C25.7917 19.6833 26.2292 19.0333 26.5375 18.3C26.8458 17.5667 27 16.8 27 16C26.2 16 25.4333 16.1542 24.7 16.4625C23.9667 16.7708 23.3167 17.2083 22.75 17.775C22.1833 18.3417 21.75 18.9875 21.45 19.7125C21.15 20.4375 21 21.2 21 22Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_5876_6606d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PLG Certified</div></a><a href="https://learning.productmarketingalliance.com/on-demand/customer-marketing-certified" class="nav-tab-link shadow-small _1col w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_5876_6616d)"/> <path d="M20 30C18.6167 30 17.3167 29.7375 16.1 29.2125C14.8833 28.6875 13.825 27.975 12.925 27.075C12.025 26.175 11.3125 25.1167 10.7875 23.9C10.2625 22.6833 10 21.3833 10 20C10 18.6167 10.2625 17.3167 10.7875 16.1C11.3125 14.8833 12.025 13.825 12.925 12.925C13.825 12.025 14.8833 11.3125 16.1 10.7875C17.3167 10.2625 18.6167 10 20 10C21.3833 10 22.6833 10.2625 23.9 10.7875C25.1167 11.3125 26.175 12.025 27.075 12.925C27.975 13.825 28.6875 14.8833 29.2125 16.1C29.7375 17.3167 30 18.6167 30 20C30 21.3833 29.7375 22.6833 29.2125 23.9C28.6875 25.1167 27.975 26.175 27.075 27.075C26.175 27.975 25.1167 28.6875 23.9 29.2125C22.6833 29.7375 21.3833 30 20 30ZM20 28C22.2333 28 24.125 27.225 25.675 25.675C27.225 24.125 28 22.2333 28 20C28 17.7667 27.225 15.875 25.675 14.325C24.125 12.775 22.2333 12 20 12C17.7667 12 15.875 12.775 14.325 14.325C12.775 15.875 12 17.7667 12 20C12 22.2333 12.775 24.125 14.325 25.675C15.875 27.225 17.7667 28 20 28ZM20 26C18.3333 26 16.9167 25.4167 15.75 24.25C14.5833 23.0833 14 21.6667 14 20C14 18.3333 14.5833 16.9167 15.75 15.75C16.9167 14.5833 18.3333 14 20 14C21.6667 14 23.0833 14.5833 24.25 15.75C25.4167 16.9167 26 18.3333 26 20C26 21.6667 25.4167 23.0833 24.25 24.25C23.0833 25.4167 21.6667 26 20 26ZM20 24C21.1 24 22.0417 23.6083 22.825 22.825C23.6083 22.0417 24 21.1 24 20C24 18.9 23.6083 17.9583 22.825 17.175C22.0417 16.3917 21.1 16 20 16C18.9 16 17.9583 16.3917 17.175 17.175C16.3917 17.9583 16 18.9 16 20C16 21.1 16.3917 22.0417 17.175 22.825C17.9583 23.6083 18.9 24 20 24ZM20 22C19.45 22 18.9792 21.8042 18.5875 21.4125C18.1958 21.0208 18 20.55 18 20C18 19.45 18.1958 18.9792 18.5875 18.5875C18.9792 18.1958 19.45 18 20 18C20.55 18 21.0208 18.1958 21.4125 18.5875C21.8042 18.9792 22 19.45 22 20C22 20.55 21.8042 21.0208 21.4125 21.4125C21.0208 21.8042 20.55 22 20 22Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_5876_6616d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Customer Marketing Certified</div></a><a id="w-node-_500e91df-ea2a-8e91-6bed-6254df82b722-5cc62cab" href="https://learning.productmarketingalliance.com/on-demand/b2c-product-marketing-certified-core" class="nav-tab-link shadow-small _1col w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_5876_6626d)"/> <path d="M26 14H24C24 11.79 22.21 10 20 10C17.79 10 16 11.79 16 14H14C12.9 14 12 14.9 12 16V28C12 29.1 12.9 30 14 30H26C27.1 30 28 29.1 28 28V16C28 14.9 27.1 14 26 14ZM20 12C21.1 12 22 12.9 22 14H18C18 12.9 18.9 12 20 12ZM26 28H14V16H16V18C16 18.55 16.45 19 17 19C17.55 19 18 18.55 18 18V16H22V18C22 18.55 22.45 19 23 19C23.55 19 24 18.55 24 18V16H26V28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_5876_6626d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>B2C PMM Certified</div></a><a id="w-node-_500e91df-ea2a-8e91-6bed-6254df82b726-5cc62cab" href="https://learning.productmarketingalliance.com/on-demand/developer-marketing-certified-core" class="nav-tab-link shadow-small _1col w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_5876_6610d)"/> <path d="M13 28H27V26H13V28ZM16.3 24H23.7L23.125 20H16.875L16.3 24ZM11 30V26C11 25.45 11.1958 24.9792 11.5875 24.5875C11.9792 24.1958 12.45 24 13 24H14.3L14.85 20H12V18H28V20H25.15L25.7 24H27C27.55 24 28.0208 24.1958 28.4125 24.5875C28.8042 24.9792 29 25.45 29 26V30H11ZM14.775 18L13 10C13.55 10.4167 14.1167 10.8083 14.7 11.175C15.2833 11.5417 15.925 11.725 16.625 11.725C17.2917 11.725 17.9042 11.5542 18.4625 11.2125C19.0208 10.8708 19.5333 10.4667 20 10C20.4667 10.4667 20.9792 10.8708 21.5375 11.2125C22.0958 11.5542 22.7083 11.725 23.375 11.725C24.075 11.725 24.7167 11.5417 25.3 11.175C25.8833 10.8083 26.45 10.4167 27 10L25.225 18H23.175L24.15 13.675L23.9625 13.7C23.8375 13.7167 23.6417 13.725 23.375 13.725C22.775 13.725 22.1875 13.6333 21.6125 13.45C21.0375 13.2667 20.5 13.0083 20 12.675C19.5167 13.0083 18.9958 13.2667 18.4375 13.45C17.8792 13.6333 17.3083 13.725 16.725 13.725C16.425 13.725 16.2042 13.7167 16.0625 13.7L15.85 13.675L16.825 18H14.775Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_5876_6610d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Developer Marketing Certified</div></a><a id="w-node-_500e91df-ea2a-8e91-6bed-6254df82b72a-5cc62cab" href="/foundations" class="nav-tab-link shadow-small _1col w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_5876_6621d)"/> <path d="M15.25 23H13.75V18.5H12.25V17H15.25V23ZM21.75 21.5H18.75V20.5H20.75C21.3 20.5 21.75 20.05 21.75 19.5V18C21.75 17.45 21.3 17 20.75 17H17.25V18.5H20.25V19.5H18.25C17.7 19.5 17.25 19.95 17.25 20.5V23H21.75V21.5ZM27.75 22V18C27.75 17.45 27.3 17 26.75 17H23.25V18.5H26.25V19.5H24.25V20.5H26.25V21.5H23.25V23H26.75C27.3 23 27.75 22.55 27.75 22Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_5876_6621d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM Foundations </div></a></div></div></nav></div></nav></div><div data-hover="false" data-delay="300" class="navbar7_menu-dropdown w-dropdown"><div class="navbar7_dropdown-toggle w-dropdown-toggle"><div>Events</div><div class="dropdown-chevron w-embed"><svg width="23" height="22" viewBox="0 0 23 22" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M18.3349 11.3356L17.3268 11.1628L16.3136 11.01C15.9554 10.9521 15.594 10.9158 15.2315 10.9013C14.2662 10.8762 13.2998 10.8837 12.3347 10.8983L9.44134 10.9616C8.2548 10.9947 7.06832 11.0238 5.88474 11.0852C5.29218 11.108 4.7021 11.1514 4.1107 11.1841C3.52149 11.2311 2.93023 11.2671 2.3435 11.3278C1.98373 11.3473 1.62294 11.3346 1.26543 11.2899C1.10046 11.2666 0.943852 11.2027 0.80964 11.104C0.675429 11.0053 0.56781 10.8748 0.496433 10.7243C0.236434 10.2732 0.369133 9.74205 0.846269 9.56326C1.15618 9.45464 1.48289 9.40181 1.81124 9.40724C3.29304 9.38594 4.77148 9.26004 6.23554 9.03047C6.63689 8.9368 7.04983 8.90261 7.46112 8.92899C8.7317 9.10306 10.0013 8.95502 11.268 9.05682C11.738 9.09288 12.2092 9.11045 12.6805 9.13183C13.1519 9.14856 13.6236 9.16779 14.0937 9.20785C15.7705 9.34243 17.4409 9.53997 19.1043 9.78243C19.7635 9.85439 20.384 10.1298 20.8796 10.5704C21.1095 10.7841 21.0306 11.2189 20.7265 11.28C20.2949 11.3614 19.857 11.4046 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13.5825 13.7837 13.2721C14.0745 13.0247 14.3837 12.7999 14.7086 12.5996L14.6944 12.5731Z" fill="#D5D5D5"/> </svg></div></div><nav class="navbar7_dropdown-list-child w-dropdown-list"><div class="navbar7_container-2"><div class="nav-tab-links_wrapper"><a href="https://world.productmarketingalliance.com/location/newyork" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_64838d)"/> <path d="M20 12L18.59 13.41L24.17 19H12V21H24.17L18.59 26.59L20 28L28 20L20 12Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_64838d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>New York</div></a><a href="https://world.productmarketingalliance.com/location/sanfrancisco" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_64838d)"/> <path d="M20 12L18.59 13.41L24.17 19H12V21H24.17L18.59 26.59L20 28L28 20L20 12Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_64838d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>San Francisco</div></a><a href="https://www.productmarketingalliance.com/tag/webinars/" class="nav-tab-link shadow-small hide w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_64812)"/> <path d="M27 12H13C11.89 12 11 12.9 11 14V26C11 27.1 11.89 28 13 28H27C28.1 28 29 27.1 29 26V14C29 12.9 28.11 12 27 12ZM27 26H13V16H27V26Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_64812" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Webinars</div></a><a href="https://www.productmarketingalliance.com/pma-meetup/" class="nav-tab-link shadow-small hide w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_64834)"/> <path d="M17 21.75C14.66 21.75 10 22.92 10 25.25V27H24V25.25C24 22.92 19.34 21.75 17 21.75ZM12.34 25C13.18 24.42 15.21 23.75 17 23.75C18.79 23.75 20.82 24.42 21.66 25H12.34ZM17 20C18.93 20 20.5 18.43 20.5 16.5C20.5 14.57 18.93 13 17 13C15.07 13 13.5 14.57 13.5 16.5C13.5 18.43 15.07 20 17 20ZM17 15C17.83 15 18.5 15.67 18.5 16.5C18.5 17.33 17.83 18 17 18C16.17 18 15.5 17.33 15.5 16.5C15.5 15.67 16.17 15 17 15ZM24.04 21.81C25.2 22.65 26 23.77 26 25.25V27H30V25.25C30 23.23 26.5 22.08 24.04 21.81ZM23 20C24.93 20 26.5 18.43 26.5 16.5C26.5 14.57 24.93 13 23 13C22.46 13 21.96 13.13 21.5 13.35C22.13 14.24 22.5 15.33 22.5 16.5C22.5 17.67 22.13 18.76 21.5 19.65C21.96 19.87 22.46 20 23 20Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_64834" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Meetups</div></a><a href="https://www.productmarketingalliance.com/events-calendar/" class="nav-tab-link shadow-small hide w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_64820)"/> <path d="M20 19C21.33 19 24 19.67 24 21V21.16C23.03 22.28 21.6 23 20 23C18.4 23 16.97 22.28 16 21.16V21C16 19.67 18.67 19 20 19ZM20 18C18.9 18 18 17.1 18 16C18 14.9 18.9 14 20 14C21.1 14 22 14.9 22 16C22 17.1 21.1 18 20 18ZM26 18.2C26 14.57 23.35 12 20 12C16.65 12 14 14.57 14 18.2C14 20.54 15.95 23.64 20 27.34C24.05 23.64 26 20.54 26 18.2ZM20 10C24.2 10 28 13.22 28 18.2C28 21.52 25.33 25.45 20 30C14.67 25.45 12 21.52 12 18.2C12 13.22 15.8 10 20 10Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_64820" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Members-only events</div></a><a href="https://world.productmarketingalliance.com/location/chicago" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_64838d)"/> <path d="M20 12L18.59 13.41L24.17 19H12V21H24.17L18.59 26.59L20 28L28 20L20 12Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_64838d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Chicago</div></a><a id="w-node-_6510e0e1-ef46-7c73-ca01-9f2ca5657fb9-5cc62cab" href="https://world.productmarketingalliance.com/?_gl=1*1y4u51z*_ga*MjEwNTA2NjcyMC4xNzA5MTk4ODE3*_ga_KVYRMDNSEY*MTcxMzUzMjUwMi44Mi4xLjE3MTM1MzI1MjguMzQuMC4w&_ga=2.185042922.2122303147.1713170397-2105066720.1709198817" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_64838d)"/> <path d="M20 12L18.59 13.41L24.17 19H12V21H24.17L18.59 26.59L20 28L28 20L20 12Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_64838d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>London</div></a><a id="w-node-_6510e0e1-ef46-7c73-ca01-9f2ca5657fbd-5cc62cab" href="https://world.productmarketingalliance.com/location/amsterdam" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_64838d)"/> <path d="M20 12L18.59 13.41L24.17 19H12V21H24.17L18.59 26.59L20 28L28 20L20 12Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_64838d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Amsterdam</div></a><a id="w-node-_6510e0e1-ef46-7c73-ca01-9f2ca5657fc1-5cc62cab" href="https://world.productmarketingalliance.com/?_gl=1*1y4u51z*_ga*MjEwNTA2NjcyMC4xNzA5MTk4ODE3*_ga_KVYRMDNSEY*MTcxMzUzMjUwMi44Mi4xLjE3MTM1MzI1MjguMzQuMC4w&_ga=2.185042922.2122303147.1713170397-2105066720.1709198817" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_64838d)"/> <path d="M20 12L18.59 13.41L24.17 19H12V21H24.17L18.59 26.59L20 28L28 20L20 12Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_64838d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> 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8.92899C8.7317 9.10306 10.0013 8.95502 11.268 9.05682C11.738 9.09288 12.2092 9.11045 12.6805 9.13183C13.1519 9.14856 13.6236 9.16779 14.0937 9.20785C15.7705 9.34243 17.4409 9.53997 19.1043 9.78243C19.7635 9.85439 20.384 10.1298 20.8796 10.5704C21.1095 10.7841 21.0306 11.2189 20.7265 11.28C20.2949 11.3614 19.857 11.4046 19.4179 11.4089C19.0572 11.3952 18.6977 11.3609 18.341 11.3061L18.3349 11.3356Z" fill="#D5D5D5"/> <path d="M14.6944 12.5731C15.321 12.2082 15.9612 11.8578 16.6286 11.5419C16.983 11.375 17.3416 11.215 17.6963 11.0408C18.3154 10.7214 18.9631 10.4607 19.6308 10.2621C20.3323 10.055 21.059 9.94539 21.7905 9.93646L21.2315 11.7437C20.6249 11.3865 20.0235 11.0198 19.4312 10.6389C17.3596 9.3045 15.3675 7.84769 13.4324 6.32256C13.1451 6.08082 12.8839 5.80957 12.6532 5.51327C12.5496 5.37913 12.4817 5.22092 12.4557 5.05341C12.4298 4.8859 12.4467 4.71455 12.5049 4.55536C12.6487 4.05619 13.1318 3.78861 13.5874 4.00101C13.8781 4.146 14.1437 4.33665 14.3741 4.56569C15.4478 5.57667 16.6443 6.44886 17.9353 7.16181C18.2915 7.36015 18.6807 7.53808 18.9654 7.81788C19.8785 8.71031 21.01 9.30158 22.0273 10.0501C22.0907 10.0964 22.1542 10.1426 22.2182 10.1891L22.3018 10.25C22.4515 10.3589 22.5613 10.514 22.6144 10.6914C22.6675 10.8688 22.6609 11.0587 22.5957 11.232C22.5304 11.4053 22.4102 11.5524 22.2533 11.6508C22.0964 11.7491 21.9116 11.7933 21.7271 11.7765C20.985 11.7089 20.2143 11.871 19.4519 12.0942C17.9571 12.5346 16.5069 13.3497 15.1175 14.2608C14.5767 14.6447 13.9397 14.8707 13.2779 14.9134C12.9601 14.9247 12.7066 14.5631 12.8878 14.3015C13.1492 13.9276 13.4495 13.5825 13.7837 13.2721C14.0745 13.0247 14.3837 12.7999 14.7086 12.5996L14.6944 12.5731Z" fill="#D5D5D5"/> </svg></div></div><nav class="navbar7_dropdown-list-child w-dropdown-list"><div class="navbar7_container-2"><div class="nav-tab-links_wrapper"><a href="https://world.productmarketingalliance.com/?_gl=1*1y4u51z*_ga*MjEwNTA2NjcyMC4xNzA5MTk4ODE3*_ga_KVYRMDNSEY*MTcxMzUzMjUwMi44Mi4xLjE3MTM1MzI1MjguMzQuMC4w&_ga=2.185042922.2122303147.1713170397-2105066720.1709198817" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_64803d)"/> <path d="M20 14C21.1 14 22 14.9 22 16C22 17.1 21.1 18 20 18C18.9 18 18 17.1 18 16C18 14.9 18.9 14 20 14ZM20 24C22.7 24 25.8 25.29 26 26H14C14.23 25.28 17.31 24 20 24ZM20 12C17.79 12 16 13.79 16 16C16 18.21 17.79 20 20 20C22.21 20 24 18.21 24 16C24 13.79 22.21 12 20 12ZM20 22C17.33 22 12 23.34 12 26V28H28V26C28 23.34 22.67 22 20 22Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_64803d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>In-Person Summits</div></a><a href="https://www.productmarketingalliance.com/events-calendar" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_6308_173932d)"/> <path d="M28 26.5C29.1 26.5 29.99 25.6 29.99 24.5L30 13.5C30 12.4 29.1 11.5 28 11.5H12C10.9 11.5 10 12.4 10 13.5V24.5C10 25.6 10.9 26.5 12 26.5H8C8 27.6 8.9 28.5 10 28.5H30C31.1 28.5 32 27.6 32 26.5H28ZM12 13.5H28V24.5H12V13.5ZM20 27.5C19.45 27.5 19 27.05 19 26.5C19 25.95 19.45 25.5 20 25.5C20.55 25.5 21 25.95 21 26.5C21 27.05 20.55 27.5 20 27.5Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_6308_173932d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Meetups</div></a><a href="https://www.productmarketingalliance.com/events-calendar" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_6308_173932d)"/> <path d="M28 26.5C29.1 26.5 29.99 25.6 29.99 24.5L30 13.5C30 12.4 29.1 11.5 28 11.5H12C10.9 11.5 10 12.4 10 13.5V24.5C10 25.6 10.9 26.5 12 26.5H8C8 27.6 8.9 28.5 10 28.5H30C31.1 28.5 32 27.6 32 26.5H28ZM12 13.5H28V24.5H12V13.5ZM20 27.5C19.45 27.5 19 27.05 19 26.5C19 25.95 19.45 25.5 20 25.5C20.55 25.5 21 25.95 21 26.5C21 27.05 20.55 27.5 20 27.5Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_6308_173932d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Virtual events</div></a><a href="https://www.productmarketingalliance.com/events-calendar" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_6308_173932d)"/> <path d="M28 26.5C29.1 26.5 29.99 25.6 29.99 24.5L30 13.5C30 12.4 29.1 11.5 28 11.5H12C10.9 11.5 10 12.4 10 13.5V24.5C10 25.6 10.9 26.5 12 26.5H8C8 27.6 8.9 28.5 10 28.5H30C31.1 28.5 32 27.6 32 26.5H28ZM12 13.5H28V24.5H12V13.5ZM20 27.5C19.45 27.5 19 27.05 19 26.5C19 25.95 19.45 25.5 20 25.5C20.55 25.5 21 25.95 21 26.5C21 27.05 20.55 27.5 20 27.5Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_6308_173932d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Webinars</div></a><a href="https://www.productmarketingalliance.com/events-calendar" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_64803d)"/> <path d="M20 14C21.1 14 22 14.9 22 16C22 17.1 21.1 18 20 18C18.9 18 18 17.1 18 16C18 14.9 18.9 14 20 14ZM20 24C22.7 24 25.8 25.29 26 26H14C14.23 25.28 17.31 24 20 24ZM20 12C17.79 12 16 13.79 16 16C16 18.21 17.79 20 20 20C22.21 20 24 18.21 24 16C24 13.79 22.21 12 20 12ZM20 22C17.33 22 12 23.34 12 26V28H28V26C28 23.34 22.67 22 20 22Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_64803d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Members-only events</div></a><a href="https://www.productmarketingalliance.com/events-calendar" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_3729_202429d)"/> <path d="M23 13L21.59 14.41L26.17 19H10V21H26.17L21.58 25.59L23 27L30 20L23 13Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_3729_202429d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>View all events</div></a></div></div></nav></div><div data-hover="false" data-delay="300" class="navbar7_menu-dropdown w-dropdown"><div class="navbar7_dropdown-toggle w-dropdown-toggle"><div>Virtual events</div><div class="dropdown-chevron w-embed"><svg width="23" height="22" viewBox="0 0 23 22" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M18.3349 11.3356L17.3268 11.1628L16.3136 11.01C15.9554 10.9521 15.594 10.9158 15.2315 10.9013C14.2662 10.8762 13.2998 10.8837 12.3347 10.8983L9.44134 10.9616C8.2548 10.9947 7.06832 11.0238 5.88474 11.0852C5.29218 11.108 4.7021 11.1514 4.1107 11.1841C3.52149 11.2311 2.93023 11.2671 2.3435 11.3278C1.98373 11.3473 1.62294 11.3346 1.26543 11.2899C1.10046 11.2666 0.943852 11.2027 0.80964 11.104C0.675429 11.0053 0.56781 10.8748 0.496433 10.7243C0.236434 10.2732 0.369133 9.74205 0.846269 9.56326C1.15618 9.45464 1.48289 9.40181 1.81124 9.40724C3.29304 9.38594 4.77148 9.26004 6.23554 9.03047C6.63689 8.9368 7.04983 8.90261 7.46112 8.92899C8.7317 9.10306 10.0013 8.95502 11.268 9.05682C11.738 9.09288 12.2092 9.11045 12.6805 9.13183C13.1519 9.14856 13.6236 9.16779 14.0937 9.20785C15.7705 9.34243 17.4409 9.53997 19.1043 9.78243C19.7635 9.85439 20.384 10.1298 20.8796 10.5704C21.1095 10.7841 21.0306 11.2189 20.7265 11.28C20.2949 11.3614 19.857 11.4046 19.4179 11.4089C19.0572 11.3952 18.6977 11.3609 18.341 11.3061L18.3349 11.3356Z" fill="#D5D5D5"/> <path d="M14.6944 12.5731C15.321 12.2082 15.9612 11.8578 16.6286 11.5419C16.983 11.375 17.3416 11.215 17.6963 11.0408C18.3154 10.7214 18.9631 10.4607 19.6308 10.2621C20.3323 10.055 21.059 9.94539 21.7905 9.93646L21.2315 11.7437C20.6249 11.3865 20.0235 11.0198 19.4312 10.6389C17.3596 9.3045 15.3675 7.84769 13.4324 6.32256C13.1451 6.08082 12.8839 5.80957 12.6532 5.51327C12.5496 5.37913 12.4817 5.22092 12.4557 5.05341C12.4298 4.8859 12.4467 4.71455 12.5049 4.55536C12.6487 4.05619 13.1318 3.78861 13.5874 4.00101C13.8781 4.146 14.1437 4.33665 14.3741 4.56569C15.4478 5.57667 16.6443 6.44886 17.9353 7.16181C18.2915 7.36015 18.6807 7.53808 18.9654 7.81788C19.8785 8.71031 21.01 9.30158 22.0273 10.0501C22.0907 10.0964 22.1542 10.1426 22.2182 10.1891L22.3018 10.25C22.4515 10.3589 22.5613 10.514 22.6144 10.6914C22.6675 10.8688 22.6609 11.0587 22.5957 11.232C22.5304 11.4053 22.4102 11.5524 22.2533 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26.75 18.75 26.75C20.24 26.75 21.45 27.96 21.45 29.45V29.75H25.25C26.35 29.75 27.25 28.85 27.25 27.75V23.75C28.63 23.75 29.75 22.63 29.75 21.25C29.75 19.87 28.63 18.75 27.25 18.75V14.75C27.25 13.65 26.35 12.75 25.25 12.75H21.25C21.25 11.37 20.13 10.25 18.75 10.25Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_5686_46308d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM Now</div></a></div></div></nav></div><div data-hover="false" data-delay="300" class="navbar7_menu-dropdown w-dropdown"><div class="navbar7_dropdown-toggle w-dropdown-toggle"><div>Catchup OnDemand</div><div class="dropdown-chevron w-embed"><svg width="23" height="22" viewBox="0 0 23 22" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M18.3349 11.3356L17.3268 11.1628L16.3136 11.01C15.9554 10.9521 15.594 10.9158 15.2315 10.9013C14.2662 10.8762 13.2998 10.8837 12.3347 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10 20C10 25.52 14.48 30 20 30C25.52 30 30 25.52 30 20C30 14.48 25.52 10 20 10ZM20 28C15.59 28 12 24.41 12 20C12 15.59 15.59 12 20 12C24.41 12 28 15.59 28 20C28 24.41 24.41 28 20 28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65970d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Presentations</div></a><a href="https://www.productmarketingalliance.com/tag/guides/" class="nav-tab-link shadow-small hide w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65974)"/> <path d="M13 16V27H27V16H24V24L20 22L16 24V16H13ZM13 29C12.45 29 11.9792 28.8042 11.5875 28.4125C11.1958 28.0208 11 27.55 11 27V14.525C11 14.2917 11.0375 14.0667 11.1125 13.85C11.1875 13.6333 11.3 13.4333 11.45 13.25L12.7 11.725C12.8833 11.4917 13.1125 11.3125 13.3875 11.1875C13.6625 11.0625 13.95 11 14.25 11H25.75C26.05 11 26.3375 11.0625 26.6125 11.1875C26.8875 11.3125 27.1167 11.4917 27.3 11.725L28.55 13.25C28.7 13.4333 28.8125 13.6333 28.8875 13.85C28.9625 14.0667 29 14.2917 29 14.525V27C29 27.55 28.8042 28.0208 28.4125 28.4125C28.0208 28.8042 27.55 29 27 29H13ZM13.4 14H26.6L25.75 13H14.25L13.4 14ZM18 16V20.75L20 19.75L22 20.75V16H18Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65974" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Toolkits</div></a><a href="#" class="nav-tab-link shadow-small hide w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65979)"/> <path d="M27.5 16.7C25.04 18.2 22 20.87 21.5 25H23.5V27H17.5V25H19.5C19 20.5 15.13 17 10.5 17V15C14.89 15 18.72 17.55 20.5 21.3C21.88 18.33 24.36 16.27 26.46 14.99L22.5 15V13H29.5V20H27.5V16.7Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65979" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Learning Paths</div></a><a href="https://www.productmarketingalliance.com/content-hub" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65983d)"/> <path d="M20 12L18.59 13.41L24.17 19H12V21H24.17L18.59 26.59L20 28L28 20L20 12Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65983d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>View all resources</div></a></div></div></nav></div><div data-hover="false" data-delay="300" class="navbar7_menu-dropdown hide w-dropdown"><div class="navbar7_dropdown-toggle w-dropdown-toggle"><div>Templates + frameworks</div><div class="dropdown-chevron w-embed"><svg width="23" height="22" viewBox="0 0 23 22" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M18.3349 11.3356L17.3268 11.1628L16.3136 11.01C15.9554 10.9521 15.594 10.9158 15.2315 10.9013C14.2662 10.8762 13.2998 10.8837 12.3347 10.8983L9.44134 10.9616C8.2548 10.9947 7.06832 11.0238 5.88474 11.0852C5.29218 11.108 4.7021 11.1514 4.1107 11.1841C3.52149 11.2311 2.93023 11.2671 2.3435 11.3278C1.98373 11.3473 1.62294 11.3346 1.26543 11.2899C1.10046 11.2666 0.943852 11.2027 0.80964 11.104C0.675429 11.0053 0.56781 10.8748 0.496433 10.7243C0.236434 10.2732 0.369133 9.74205 0.846269 9.56326C1.15618 9.45464 1.48289 9.40181 1.81124 9.40724C3.29304 9.38594 4.77148 9.26004 6.23554 9.03047C6.63689 8.9368 7.04983 8.90261 7.46112 8.92899C8.7317 9.10306 10.0013 8.95502 11.268 9.05682C11.738 9.09288 12.2092 9.11045 12.6805 9.13183C13.1519 9.14856 13.6236 9.16779 14.0937 9.20785C15.7705 9.34243 17.4409 9.53997 19.1043 9.78243C19.7635 9.85439 20.384 10.1298 20.8796 10.5704C21.1095 10.7841 21.0306 11.2189 20.7265 11.28C20.2949 11.3614 19.857 11.4046 19.4179 11.4089C19.0572 11.3952 18.6977 11.3609 18.341 11.3061L18.3349 11.3356Z" fill="#D5D5D5"/> <path d="M14.6944 12.5731C15.321 12.2082 15.9612 11.8578 16.6286 11.5419C16.983 11.375 17.3416 11.215 17.6963 11.0408C18.3154 10.7214 18.9631 10.4607 19.6308 10.2621C20.3323 10.055 21.059 9.94539 21.7905 9.93646L21.2315 11.7437C20.6249 11.3865 20.0235 11.0198 19.4312 10.6389C17.3596 9.3045 15.3675 7.84769 13.4324 6.32256C13.1451 6.08082 12.8839 5.80957 12.6532 5.51327C12.5496 5.37913 12.4817 5.22092 12.4557 5.05341C12.4298 4.8859 12.4467 4.71455 12.5049 4.55536C12.6487 4.05619 13.1318 3.78861 13.5874 4.00101C13.8781 4.146 14.1437 4.33665 14.3741 4.56569C15.4478 5.57667 16.6443 6.44886 17.9353 7.16181C18.2915 7.36015 18.6807 7.53808 18.9654 7.81788C19.8785 8.71031 21.01 9.30158 22.0273 10.0501C22.0907 10.0964 22.1542 10.1426 22.2182 10.1891L22.3018 10.25C22.4515 10.3589 22.5613 10.514 22.6144 10.6914C22.6675 10.8688 22.6609 11.0587 22.5957 11.232C22.5304 11.4053 22.4102 11.5524 22.2533 11.6508C22.0964 11.7491 21.9116 11.7933 21.7271 11.7765C20.985 11.7089 20.2143 11.871 19.4519 12.0942C17.9571 12.5346 16.5069 13.3497 15.1175 14.2608C14.5767 14.6447 13.9397 14.8707 13.2779 14.9134C12.9601 14.9247 12.7066 14.5631 12.8878 14.3015C13.1492 13.9276 13.4495 13.5825 13.7837 13.2721C14.0745 13.0247 14.3837 12.7999 14.7086 12.5996L14.6944 12.5731Z" fill="#D5D5D5"/> </svg></div></div><nav class="navbar7_dropdown-list-child w-dropdown-list"><div class="navbar7_container-2"><div class="nav-tab-links_wrapper-flex"><a id="w-node-_7d148cb2-1a0a-9fb6-e383-69c57c41c24e-5cc62cab" href="https://www.productmarketingalliance.com/state-of-product-marketing-report/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65550)"/> <path d="M13 29C12.45 29 11.9792 28.8042 11.5875 28.4125C11.1958 28.0208 11 27.55 11 27V11H13V27H29V29H13ZM14 26V17H18V26H14ZM19 26V12H23V26H19ZM24 26V21H28V26H24Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65550" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>State of PMM</div></a><a id="w-node-_7d148cb2-1a0a-9fb6-e383-69c57c41c252-5cc62cab" href="https://www.productmarketingalliance.com/2023-product-markeing-salary-survey-report/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65550)"/> <path d="M13 29C12.45 29 11.9792 28.8042 11.5875 28.4125C11.1958 28.0208 11 27.55 11 27V11H13V27H29V29H13ZM14 26V17H18V26H14ZM19 26V12H23V26H19ZM24 26V21H28V26H24Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65550" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM Salary Report</div></a><a id="w-node-_7d148cb2-1a0a-9fb6-e383-69c57c41c256-5cc62cab" href="https://tools.productmarketingalliance.com/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65550)"/> <path d="M13 29C12.45 29 11.9792 28.8042 11.5875 28.4125C11.1958 28.0208 11 27.55 11 27V11H13V27H29V29H13ZM14 26V17H18V26H14ZM19 26V12H23V26H19ZM24 26V21H28V26H24Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65550" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM Tools of Choice</div></a><a id="w-node-_7d148cb2-1a0a-9fb6-e383-69c57c41c25a-5cc62cab" href="https://tools.productmarketingalliance.com/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65550)"/> <path d="M13 29C12.45 29 11.9792 28.8042 11.5875 28.4125C11.1958 28.0208 11 27.55 11 27V11H13V27H29V29H13ZM14 26V17H18V26H14ZM19 26V12H23V26H19ZM24 26V21H28V26H24Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65550" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>State of PMM Leadership</div></a><a id="w-node-_7d148cb2-1a0a-9fb6-e383-69c57c41c25e-5cc62cab" href="https://www.productmarketingalliance.com/the-state-of-go-to-market-report-2023-has-arrived/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65550)"/> <path d="M13 29C12.45 29 11.9792 28.8042 11.5875 28.4125C11.1958 28.0208 11 27.55 11 27V11H13V27H29V29H13ZM14 26V17H18V26H14ZM19 26V12H23V26H19ZM24 26V21H28V26H24Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65550" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>State of Go-to-Market</div></a><a id="w-node-_7d148cb2-1a0a-9fb6-e383-69c57c41c262-5cc62cab" href="https://www.productmarketingalliance.com/sales-enablement-landscape-vol-3-report-is-here/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65550)"/> <path d="M13 29C12.45 29 11.9792 28.8042 11.5875 28.4125C11.1958 28.0208 11 27.55 11 27V11H13V27H29V29H13ZM14 26V17H18V26H14ZM19 26V12H23V26H19ZM24 26V21H28V26H24Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65550" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Sales Enablement Landscape</div></a><a id="w-node-_7d148cb2-1a0a-9fb6-e383-69c57c41c266-5cc62cab" href="#" class="nav-tab-link shadow-small hide w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65550)"/> <path d="M13 29C12.45 29 11.9792 28.8042 11.5875 28.4125C11.1958 28.0208 11 27.55 11 27V11H13V27H29V29H13ZM14 26V17H18V26H14ZM19 26V12H23V26H19ZM24 26V21H28V26H24Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65550" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Top 100 PMM Influencers</div></a><a id="w-node-_7d148cb2-1a0a-9fb6-e383-69c57c41c26a-5cc62cab" href="https://www.productmarketingalliance.com/product-marketing-influencers-2023/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65550)"/> <path d="M13 29C12.45 29 11.9792 28.8042 11.5875 28.4125C11.1958 28.0208 11 27.55 11 27V11H13V27H29V29H13ZM14 26V17H18V26H14ZM19 26V12H23V26H19ZM24 26V21H28V26H24Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65550" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Top 100 PMM Influencers</div></a><a id="w-node-_7d148cb2-1a0a-9fb6-e383-69c57c41c26e-5cc62cab" href="https://www.productmarketingalliance.com/content-hub/?filter=reports" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65581)"/> <path d="M20 12L18.59 13.41L24.17 19H12V21H24.17L18.59 26.59L20 28L28 20L20 12Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65581" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>View all industry reports</div></a></div></div></nav></div><div data-hover="false" data-delay="300" class="navbar7_menu-dropdown w-dropdown"><div class="navbar7_dropdown-toggle w-dropdown-toggle"><div>Industry reports</div><div class="dropdown-chevron w-embed"><svg width="23" height="22" viewBox="0 0 23 22" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M18.3349 11.3356L17.3268 11.1628L16.3136 11.01C15.9554 10.9521 15.594 10.9158 15.2315 10.9013C14.2662 10.8762 13.2998 10.8837 12.3347 10.8983L9.44134 10.9616C8.2548 10.9947 7.06832 11.0238 5.88474 11.0852C5.29218 11.108 4.7021 11.1514 4.1107 11.1841C3.52149 11.2311 2.93023 11.2671 2.3435 11.3278C1.98373 11.3473 1.62294 11.3346 1.26543 11.2899C1.10046 11.2666 0.943852 11.2027 0.80964 11.104C0.675429 11.0053 0.56781 10.8748 0.496433 10.7243C0.236434 10.2732 0.369133 9.74205 0.846269 9.56326C1.15618 9.45464 1.48289 9.40181 1.81124 9.40724C3.29304 9.38594 4.77148 9.26004 6.23554 9.03047C6.63689 8.9368 7.04983 8.90261 7.46112 8.92899C8.7317 9.10306 10.0013 8.95502 11.268 9.05682C11.738 9.09288 12.2092 9.11045 12.6805 9.13183C13.1519 9.14856 13.6236 9.16779 14.0937 9.20785C15.7705 9.34243 17.4409 9.53997 19.1043 9.78243C19.7635 9.85439 20.384 10.1298 20.8796 10.5704C21.1095 10.7841 21.0306 11.2189 20.7265 11.28C20.2949 11.3614 19.857 11.4046 19.4179 11.4089C19.0572 11.3952 18.6977 11.3609 18.341 11.3061L18.3349 11.3356Z" fill="#D5D5D5"/> <path d="M14.6944 12.5731C15.321 12.2082 15.9612 11.8578 16.6286 11.5419C16.983 11.375 17.3416 11.215 17.6963 11.0408C18.3154 10.7214 18.9631 10.4607 19.6308 10.2621C20.3323 10.055 21.059 9.94539 21.7905 9.93646L21.2315 11.7437C20.6249 11.3865 20.0235 11.0198 19.4312 10.6389C17.3596 9.3045 15.3675 7.84769 13.4324 6.32256C13.1451 6.08082 12.8839 5.80957 12.6532 5.51327C12.5496 5.37913 12.4817 5.22092 12.4557 5.05341C12.4298 4.8859 12.4467 4.71455 12.5049 4.55536C12.6487 4.05619 13.1318 3.78861 13.5874 4.00101C13.8781 4.146 14.1437 4.33665 14.3741 4.56569C15.4478 5.57667 16.6443 6.44886 17.9353 7.16181C18.2915 7.36015 18.6807 7.53808 18.9654 7.81788C19.8785 8.71031 21.01 9.30158 22.0273 10.0501C22.0907 10.0964 22.1542 10.1426 22.2182 10.1891L22.3018 10.25C22.4515 10.3589 22.5613 10.514 22.6144 10.6914C22.6675 10.8688 22.6609 11.0587 22.5957 11.232C22.5304 11.4053 22.4102 11.5524 22.2533 11.6508C22.0964 11.7491 21.9116 11.7933 21.7271 11.7765C20.985 11.7089 20.2143 11.871 19.4519 12.0942C17.9571 12.5346 16.5069 13.3497 15.1175 14.2608C14.5767 14.6447 13.9397 14.8707 13.2779 14.9134C12.9601 14.9247 12.7066 14.5631 12.8878 14.3015C13.1492 13.9276 13.4495 13.5825 13.7837 13.2721C14.0745 13.0247 14.3837 12.7999 14.7086 12.5996L14.6944 12.5731Z" fill="#D5D5D5"/> </svg></div></div><nav class="navbar7_dropdown-list-child w-dropdown-list"><div class="navbar7_container-2"><div class="nav-tab-links_wrapper-flex"><a id="w-node-ecb6a709-637e-13de-1a53-5eba0c0612f9-5cc62cab" href="https://www.productmarketingalliance.com/state-of-product-marketing-report/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65550d)"/> <path d="M13 29C12.45 29 11.9792 28.8042 11.5875 28.4125C11.1958 28.0208 11 27.55 11 27V11H13V27H29V29H13ZM14 26V17H18V26H14ZM19 26V12H23V26H19ZM24 26V21H28V26H24Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65550d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>State of PMM</div></a><a id="w-node-ecb6a709-637e-13de-1a53-5eba0c0612fd-5cc62cab" href="https://www.productmarketingalliance.com/2023-product-markeing-salary-survey-report/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65550d)"/> <path d="M13 29C12.45 29 11.9792 28.8042 11.5875 28.4125C11.1958 28.0208 11 27.55 11 27V11H13V27H29V29H13ZM14 26V17H18V26H14ZM19 26V12H23V26H19ZM24 26V21H28V26H24Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65550d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM Salary Report</div></a><a id="w-node-ecb6a709-637e-13de-1a53-5eba0c061301-5cc62cab" href="https://tools.productmarketingalliance.com/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65550d)"/> <path d="M13 29C12.45 29 11.9792 28.8042 11.5875 28.4125C11.1958 28.0208 11 27.55 11 27V11H13V27H29V29H13ZM14 26V17H18V26H14ZM19 26V12H23V26H19ZM24 26V21H28V26H24Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65550d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM Tools of Choice</div></a><a id="w-node-ecb6a709-637e-13de-1a53-5eba0c061305-5cc62cab" href="https://www.productmarketingalliance.com/state-of-product-marketing-leadership-2023-report-2/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65550d)"/> <path d="M13 29C12.45 29 11.9792 28.8042 11.5875 28.4125C11.1958 28.0208 11 27.55 11 27V11H13V27H29V29H13ZM14 26V17H18V26H14ZM19 26V12H23V26H19ZM24 26V21H28V26H24Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65550d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>State of PMM Leadership</div></a><a id="w-node-ecb6a709-637e-13de-1a53-5eba0c061309-5cc62cab" href="https://www.productmarketingalliance.com/the-state-of-go-to-market-report-2023-has-arrived/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65550d)"/> <path d="M13 29C12.45 29 11.9792 28.8042 11.5875 28.4125C11.1958 28.0208 11 27.55 11 27V11H13V27H29V29H13ZM14 26V17H18V26H14ZM19 26V12H23V26H19ZM24 26V21H28V26H24Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65550d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>State of Go-to-Market</div></a><a id="w-node-ecb6a709-637e-13de-1a53-5eba0c06130d-5cc62cab" href="https://www.productmarketingalliance.com/sales-enablement-landscape-vol-3-report-is-here/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65550d)"/> <path d="M13 29C12.45 29 11.9792 28.8042 11.5875 28.4125C11.1958 28.0208 11 27.55 11 27V11H13V27H29V29H13ZM14 26V17H18V26H14ZM19 26V12H23V26H19ZM24 26V21H28V26H24Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65550d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Sales Enablement Landscape</div></a><a id="w-node-ecb6a709-637e-13de-1a53-5eba0c061311-5cc62cab" href="#" class="nav-tab-link shadow-small hide w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65550)"/> <path d="M13 29C12.45 29 11.9792 28.8042 11.5875 28.4125C11.1958 28.0208 11 27.55 11 27V11H13V27H29V29H13ZM14 26V17H18V26H14ZM19 26V12H23V26H19ZM24 26V21H28V26H24Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65550" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Top 100 PMM Influencers</div></a><a id="w-node-ecb6a709-637e-13de-1a53-5eba0c061315-5cc62cab" href="https://www.productmarketingalliance.com/product-marketing-influencers-2023/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65550d)"/> <path d="M13 29C12.45 29 11.9792 28.8042 11.5875 28.4125C11.1958 28.0208 11 27.55 11 27V11H13V27H29V29H13ZM14 26V17H18V26H14ZM19 26V12H23V26H19ZM24 26V21H28V26H24Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65550d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Top 100 PMM Influencers</div></a><a id="w-node-ecb6a709-637e-13de-1a53-5eba0c061319-5cc62cab" href="https://www.productmarketingalliance.com/content-hub/?filter=reports" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65581d)"/> <path d="M20 12L18.59 13.41L24.17 19H12V21H24.17L18.59 26.59L20 28L28 20L20 12Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65581d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>View all industry reports</div></a></div></div></nav></div><div data-hover="false" data-delay="300" class="navbar7_menu-dropdown w-dropdown"><div class="navbar7_dropdown-toggle w-dropdown-toggle"><div>Presentations</div><div class="dropdown-chevron w-embed"><svg width="23" height="22" viewBox="0 0 23 22" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M18.3349 11.3356L17.3268 11.1628L16.3136 11.01C15.9554 10.9521 15.594 10.9158 15.2315 10.9013C14.2662 10.8762 13.2998 10.8837 12.3347 10.8983L9.44134 10.9616C8.2548 10.9947 7.06832 11.0238 5.88474 11.0852C5.29218 11.108 4.7021 11.1514 4.1107 11.1841C3.52149 11.2311 2.93023 11.2671 2.3435 11.3278C1.98373 11.3473 1.62294 11.3346 1.26543 11.2899C1.10046 11.2666 0.943852 11.2027 0.80964 11.104C0.675429 11.0053 0.56781 10.8748 0.496433 10.7243C0.236434 10.2732 0.369133 9.74205 0.846269 9.56326C1.15618 9.45464 1.48289 9.40181 1.81124 9.40724C3.29304 9.38594 4.77148 9.26004 6.23554 9.03047C6.63689 8.9368 7.04983 8.90261 7.46112 8.92899C8.7317 9.10306 10.0013 8.95502 11.268 9.05682C11.738 9.09288 12.2092 9.11045 12.6805 9.13183C13.1519 9.14856 13.6236 9.16779 14.0937 9.20785C15.7705 9.34243 17.4409 9.53997 19.1043 9.78243C19.7635 9.85439 20.384 10.1298 20.8796 10.5704C21.1095 10.7841 21.0306 11.2189 20.7265 11.28C20.2949 11.3614 19.857 11.4046 19.4179 11.4089C19.0572 11.3952 18.6977 11.3609 18.341 11.3061L18.3349 11.3356Z" fill="#D5D5D5"/> <path d="M14.6944 12.5731C15.321 12.2082 15.9612 11.8578 16.6286 11.5419C16.983 11.375 17.3416 11.215 17.6963 11.0408C18.3154 10.7214 18.9631 10.4607 19.6308 10.2621C20.3323 10.055 21.059 9.94539 21.7905 9.93646L21.2315 11.7437C20.6249 11.3865 20.0235 11.0198 19.4312 10.6389C17.3596 9.3045 15.3675 7.84769 13.4324 6.32256C13.1451 6.08082 12.8839 5.80957 12.6532 5.51327C12.5496 5.37913 12.4817 5.22092 12.4557 5.05341C12.4298 4.8859 12.4467 4.71455 12.5049 4.55536C12.6487 4.05619 13.1318 3.78861 13.5874 4.00101C13.8781 4.146 14.1437 4.33665 14.3741 4.56569C15.4478 5.57667 16.6443 6.44886 17.9353 7.16181C18.2915 7.36015 18.6807 7.53808 18.9654 7.81788C19.8785 8.71031 21.01 9.30158 22.0273 10.0501C22.0907 10.0964 22.1542 10.1426 22.2182 10.1891L22.3018 10.25C22.4515 10.3589 22.5613 10.514 22.6144 10.6914C22.6675 10.8688 22.6609 11.0587 22.5957 11.232C22.5304 11.4053 22.4102 11.5524 22.2533 11.6508C22.0964 11.7491 21.9116 11.7933 21.7271 11.7765C20.985 11.7089 20.2143 11.871 19.4519 12.0942C17.9571 12.5346 16.5069 13.3497 15.1175 14.2608C14.5767 14.6447 13.9397 14.8707 13.2779 14.9134C12.9601 14.9247 12.7066 14.5631 12.8878 14.3015C13.1492 13.9276 13.4495 13.5825 13.7837 13.2721C14.0745 13.0247 14.3837 12.7999 14.7086 12.5996L14.6944 12.5731Z" fill="#D5D5D5"/> </svg></div></div><nav class="navbar7_dropdown-list-child w-dropdown-list"><div class="navbar7_container-2"><div class="nav-tab-links_wrapper"><a href="https://www.productmarketingalliance.com/product-marketing-fixx/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_66057d)"/> <path d="M24.5 9H12.5C11.4 9 10.5 9.9 10.5 11V25H12.5V11H24.5V9ZM27.5 13H16.5C15.4 13 14.5 13.9 14.5 15V29C14.5 30.1 15.4 31 16.5 31H27.5C28.6 31 29.5 30.1 29.5 29V15C29.5 13.9 28.6 13 27.5 13ZM27.5 29H16.5V15H27.5V29Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_66057d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" 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data-hover="false" data-delay="300" class="navbar7_menu-dropdown w-dropdown"><div class="navbar7_dropdown-toggle w-dropdown-toggle"><div>Guides</div><div class="dropdown-chevron w-embed"><svg width="23" height="22" viewBox="0 0 23 22" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M18.3349 11.3356L17.3268 11.1628L16.3136 11.01C15.9554 10.9521 15.594 10.9158 15.2315 10.9013C14.2662 10.8762 13.2998 10.8837 12.3347 10.8983L9.44134 10.9616C8.2548 10.9947 7.06832 11.0238 5.88474 11.0852C5.29218 11.108 4.7021 11.1514 4.1107 11.1841C3.52149 11.2311 2.93023 11.2671 2.3435 11.3278C1.98373 11.3473 1.62294 11.3346 1.26543 11.2899C1.10046 11.2666 0.943852 11.2027 0.80964 11.104C0.675429 11.0053 0.56781 10.8748 0.496433 10.7243C0.236434 10.2732 0.369133 9.74205 0.846269 9.56326C1.15618 9.45464 1.48289 9.40181 1.81124 9.40724C3.29304 9.38594 4.77148 9.26004 6.23554 9.03047C6.63689 8.9368 7.04983 8.90261 7.46112 8.92899C8.7317 9.10306 10.0013 8.95502 11.268 9.05682C11.738 9.09288 12.2092 9.11045 12.6805 9.13183C13.1519 9.14856 13.6236 9.16779 14.0937 9.20785C15.7705 9.34243 17.4409 9.53997 19.1043 9.78243C19.7635 9.85439 20.384 10.1298 20.8796 10.5704C21.1095 10.7841 21.0306 11.2189 20.7265 11.28C20.2949 11.3614 19.857 11.4046 19.4179 11.4089C19.0572 11.3952 18.6977 11.3609 18.341 11.3061L18.3349 11.3356Z" fill="#D5D5D5"/> <path d="M14.6944 12.5731C15.321 12.2082 15.9612 11.8578 16.6286 11.5419C16.983 11.375 17.3416 11.215 17.6963 11.0408C18.3154 10.7214 18.9631 10.4607 19.6308 10.2621C20.3323 10.055 21.059 9.94539 21.7905 9.93646L21.2315 11.7437C20.6249 11.3865 20.0235 11.0198 19.4312 10.6389C17.3596 9.3045 15.3675 7.84769 13.4324 6.32256C13.1451 6.08082 12.8839 5.80957 12.6532 5.51327C12.5496 5.37913 12.4817 5.22092 12.4557 5.05341C12.4298 4.8859 12.4467 4.71455 12.5049 4.55536C12.6487 4.05619 13.1318 3.78861 13.5874 4.00101C13.8781 4.146 14.1437 4.33665 14.3741 4.56569C15.4478 5.57667 16.6443 6.44886 17.9353 7.16181C18.2915 7.36015 18.6807 7.53808 18.9654 7.81788C19.8785 8.71031 21.01 9.30158 22.0273 10.0501C22.0907 10.0964 22.1542 10.1426 22.2182 10.1891L22.3018 10.25C22.4515 10.3589 22.5613 10.514 22.6144 10.6914C22.6675 10.8688 22.6609 11.0587 22.5957 11.232C22.5304 11.4053 22.4102 11.5524 22.2533 11.6508C22.0964 11.7491 21.9116 11.7933 21.7271 11.7765C20.985 11.7089 20.2143 11.871 19.4519 12.0942C17.9571 12.5346 16.5069 13.3497 15.1175 14.2608C14.5767 14.6447 13.9397 14.8707 13.2779 14.9134C12.9601 14.9247 12.7066 14.5631 12.8878 14.3015C13.1492 13.9276 13.4495 13.5825 13.7837 13.2721C14.0745 13.0247 14.3837 12.7999 14.7086 12.5996L14.6944 12.5731Z" fill="#D5D5D5"/> </svg></div></div><nav class="navbar7_dropdown-list-child w-dropdown-list"><div class="navbar7_container-2"><div class="nav-tab-links_wrapper-flex"><a id="w-node-db3aa33f-5995-09c2-a5b5-849e7998c8a6-5cc62cab" href="https://www.productmarketingalliance.com/what-is-product-marketing/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65656d)"/> <path d="M12 22.225H13.125L13.7 20.575H16.3L16.9 22.225H18L15.575 15.775H14.425L12 22.225ZM14.025 19.65L14.975 16.975H15.025L15.975 19.65H14.025ZM22 17.9V16.2C22.55 15.9667 23.1125 15.7917 23.6875 15.675C24.2625 15.5583 24.8667 15.5 25.5 15.5C25.9333 15.5 26.3583 15.5333 26.775 15.6C27.1917 15.6667 27.6 15.75 28 15.85V17.45C27.6 17.3 27.1958 17.1875 26.7875 17.1125C26.3792 17.0375 25.95 17 25.5 17C24.8667 17 24.2583 17.0792 23.675 17.2375C23.0917 17.3958 22.5333 17.6167 22 17.9ZM22 23.4V21.7C22.55 21.4667 23.1125 21.2917 23.6875 21.175C24.2625 21.0583 24.8667 21 25.5 21C25.9333 21 26.3583 21.0333 26.775 21.1C27.1917 21.1667 27.6 21.25 28 21.35V22.95C27.6 22.8 27.1958 22.6875 26.7875 22.6125C26.3792 22.5375 25.95 22.5 25.5 22.5C24.8667 22.5 24.2583 22.575 23.675 22.725C23.0917 22.875 22.5333 23.1 22 23.4ZM22 20.65V18.95C22.55 18.7167 23.1125 18.5417 23.6875 18.425C24.2625 18.3083 24.8667 18.25 25.5 18.25C25.9333 18.25 26.3583 18.2833 26.775 18.35C27.1917 18.4167 27.6 18.5 28 18.6V20.2C27.6 20.05 27.1958 19.9375 26.7875 19.8625C26.3792 19.7875 25.95 19.75 25.5 19.75C24.8667 19.75 24.2583 19.8292 23.675 19.9875C23.0917 20.1458 22.5333 20.3667 22 20.65ZM14.5 24C15.2833 24 16.0458 24.0875 16.7875 24.2625C17.5292 24.4375 18.2667 24.7 19 25.05V15.2C18.3167 14.8 17.5917 14.5 16.825 14.3C16.0583 14.1 15.2833 14 14.5 14C13.9 14 13.3042 14.0583 12.7125 14.175C12.1208 14.2917 11.55 14.4667 11 14.7V24.6C11.5833 24.4 12.1625 24.25 12.7375 24.15C13.3125 24.05 13.9 24 14.5 24ZM21 25.05C21.7333 24.7 22.4708 24.4375 23.2125 24.2625C23.9542 24.0875 24.7167 24 25.5 24C26.1 24 26.6875 24.05 27.2625 24.15C27.8375 24.25 28.4167 24.4 29 24.6V14.7C28.45 14.4667 27.8792 14.2917 27.2875 14.175C26.6958 14.0583 26.1 14 25.5 14C24.7167 14 23.9417 14.1 23.175 14.3C22.4083 14.5 21.6833 14.8 21 15.2V25.05ZM20 28C19.2 27.3667 18.3333 26.875 17.4 26.525C16.4667 26.175 15.5 26 14.5 26C13.8 26 13.1125 26.0917 12.4375 26.275C11.7625 26.4583 11.1167 26.7167 10.5 27.05C10.15 27.2333 9.8125 27.225 9.4875 27.025C9.1625 26.825 9 26.5333 9 26.15V14.1C9 13.9167 9.04583 13.7417 9.1375 13.575C9.22917 13.4083 9.36667 13.2833 9.55 13.2C10.3167 12.8 11.1167 12.5 11.95 12.3C12.7833 12.1 13.6333 12 14.5 12C15.4667 12 16.4125 12.125 17.3375 12.375C18.2625 12.625 19.15 13 20 13.5C20.85 13 21.7375 12.625 22.6625 12.375C23.5875 12.125 24.5333 12 25.5 12C26.3667 12 27.2167 12.1 28.05 12.3C28.8833 12.5 29.6833 12.8 30.45 13.2C30.6333 13.2833 30.7708 13.4083 30.8625 13.575C30.9542 13.7417 31 13.9167 31 14.1V26.15C31 26.5333 30.8375 26.825 30.5125 27.025C30.1875 27.225 29.85 27.2333 29.5 27.05C28.8833 26.7167 28.2375 26.4583 27.5625 26.275C26.8875 26.0917 26.2 26 25.5 26C24.5 26 23.5333 26.175 22.6 26.525C21.6667 26.875 20.8 27.3667 20 28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65656d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>What is product marketing?</div></a><a id="w-node-db3aa33f-5995-09c2-a5b5-849e7998c8aa-5cc62cab" href="https://www.productmarketingalliance.com/product-marketing-framework" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65656d)"/> <path d="M12 22.225H13.125L13.7 20.575H16.3L16.9 22.225H18L15.575 15.775H14.425L12 22.225ZM14.025 19.65L14.975 16.975H15.025L15.975 19.65H14.025ZM22 17.9V16.2C22.55 15.9667 23.1125 15.7917 23.6875 15.675C24.2625 15.5583 24.8667 15.5 25.5 15.5C25.9333 15.5 26.3583 15.5333 26.775 15.6C27.1917 15.6667 27.6 15.75 28 15.85V17.45C27.6 17.3 27.1958 17.1875 26.7875 17.1125C26.3792 17.0375 25.95 17 25.5 17C24.8667 17 24.2583 17.0792 23.675 17.2375C23.0917 17.3958 22.5333 17.6167 22 17.9ZM22 23.4V21.7C22.55 21.4667 23.1125 21.2917 23.6875 21.175C24.2625 21.0583 24.8667 21 25.5 21C25.9333 21 26.3583 21.0333 26.775 21.1C27.1917 21.1667 27.6 21.25 28 21.35V22.95C27.6 22.8 27.1958 22.6875 26.7875 22.6125C26.3792 22.5375 25.95 22.5 25.5 22.5C24.8667 22.5 24.2583 22.575 23.675 22.725C23.0917 22.875 22.5333 23.1 22 23.4ZM22 20.65V18.95C22.55 18.7167 23.1125 18.5417 23.6875 18.425C24.2625 18.3083 24.8667 18.25 25.5 18.25C25.9333 18.25 26.3583 18.2833 26.775 18.35C27.1917 18.4167 27.6 18.5 28 18.6V20.2C27.6 20.05 27.1958 19.9375 26.7875 19.8625C26.3792 19.7875 25.95 19.75 25.5 19.75C24.8667 19.75 24.2583 19.8292 23.675 19.9875C23.0917 20.1458 22.5333 20.3667 22 20.65ZM14.5 24C15.2833 24 16.0458 24.0875 16.7875 24.2625C17.5292 24.4375 18.2667 24.7 19 25.05V15.2C18.3167 14.8 17.5917 14.5 16.825 14.3C16.0583 14.1 15.2833 14 14.5 14C13.9 14 13.3042 14.0583 12.7125 14.175C12.1208 14.2917 11.55 14.4667 11 14.7V24.6C11.5833 24.4 12.1625 24.25 12.7375 24.15C13.3125 24.05 13.9 24 14.5 24ZM21 25.05C21.7333 24.7 22.4708 24.4375 23.2125 24.2625C23.9542 24.0875 24.7167 24 25.5 24C26.1 24 26.6875 24.05 27.2625 24.15C27.8375 24.25 28.4167 24.4 29 24.6V14.7C28.45 14.4667 27.8792 14.2917 27.2875 14.175C26.6958 14.0583 26.1 14 25.5 14C24.7167 14 23.9417 14.1 23.175 14.3C22.4083 14.5 21.6833 14.8 21 15.2V25.05ZM20 28C19.2 27.3667 18.3333 26.875 17.4 26.525C16.4667 26.175 15.5 26 14.5 26C13.8 26 13.1125 26.0917 12.4375 26.275C11.7625 26.4583 11.1167 26.7167 10.5 27.05C10.15 27.2333 9.8125 27.225 9.4875 27.025C9.1625 26.825 9 26.5333 9 26.15V14.1C9 13.9167 9.04583 13.7417 9.1375 13.575C9.22917 13.4083 9.36667 13.2833 9.55 13.2C10.3167 12.8 11.1167 12.5 11.95 12.3C12.7833 12.1 13.6333 12 14.5 12C15.4667 12 16.4125 12.125 17.3375 12.375C18.2625 12.625 19.15 13 20 13.5C20.85 13 21.7375 12.625 22.6625 12.375C23.5875 12.125 24.5333 12 25.5 12C26.3667 12 27.2167 12.1 28.05 12.3C28.8833 12.5 29.6833 12.8 30.45 13.2C30.6333 13.2833 30.7708 13.4083 30.8625 13.575C30.9542 13.7417 31 13.9167 31 14.1V26.15C31 26.5333 30.8375 26.825 30.5125 27.025C30.1875 27.225 29.85 27.2333 29.5 27.05C28.8833 26.7167 28.2375 26.4583 27.5625 26.275C26.8875 26.0917 26.2 26 25.5 26C24.5 26 23.5333 26.175 22.6 26.525C21.6667 26.875 20.8 27.3667 20 28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65656d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Product marketing framework</div></a><a id="w-node-db3aa33f-5995-09c2-a5b5-849e7998c8ae-5cc62cab" href="https://www.productmarketingalliance.com/your-guide-to-go-to-market-strategies/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65656d)"/> <path d="M12 22.225H13.125L13.7 20.575H16.3L16.9 22.225H18L15.575 15.775H14.425L12 22.225ZM14.025 19.65L14.975 16.975H15.025L15.975 19.65H14.025ZM22 17.9V16.2C22.55 15.9667 23.1125 15.7917 23.6875 15.675C24.2625 15.5583 24.8667 15.5 25.5 15.5C25.9333 15.5 26.3583 15.5333 26.775 15.6C27.1917 15.6667 27.6 15.75 28 15.85V17.45C27.6 17.3 27.1958 17.1875 26.7875 17.1125C26.3792 17.0375 25.95 17 25.5 17C24.8667 17 24.2583 17.0792 23.675 17.2375C23.0917 17.3958 22.5333 17.6167 22 17.9ZM22 23.4V21.7C22.55 21.4667 23.1125 21.2917 23.6875 21.175C24.2625 21.0583 24.8667 21 25.5 21C25.9333 21 26.3583 21.0333 26.775 21.1C27.1917 21.1667 27.6 21.25 28 21.35V22.95C27.6 22.8 27.1958 22.6875 26.7875 22.6125C26.3792 22.5375 25.95 22.5 25.5 22.5C24.8667 22.5 24.2583 22.575 23.675 22.725C23.0917 22.875 22.5333 23.1 22 23.4ZM22 20.65V18.95C22.55 18.7167 23.1125 18.5417 23.6875 18.425C24.2625 18.3083 24.8667 18.25 25.5 18.25C25.9333 18.25 26.3583 18.2833 26.775 18.35C27.1917 18.4167 27.6 18.5 28 18.6V20.2C27.6 20.05 27.1958 19.9375 26.7875 19.8625C26.3792 19.7875 25.95 19.75 25.5 19.75C24.8667 19.75 24.2583 19.8292 23.675 19.9875C23.0917 20.1458 22.5333 20.3667 22 20.65ZM14.5 24C15.2833 24 16.0458 24.0875 16.7875 24.2625C17.5292 24.4375 18.2667 24.7 19 25.05V15.2C18.3167 14.8 17.5917 14.5 16.825 14.3C16.0583 14.1 15.2833 14 14.5 14C13.9 14 13.3042 14.0583 12.7125 14.175C12.1208 14.2917 11.55 14.4667 11 14.7V24.6C11.5833 24.4 12.1625 24.25 12.7375 24.15C13.3125 24.05 13.9 24 14.5 24ZM21 25.05C21.7333 24.7 22.4708 24.4375 23.2125 24.2625C23.9542 24.0875 24.7167 24 25.5 24C26.1 24 26.6875 24.05 27.2625 24.15C27.8375 24.25 28.4167 24.4 29 24.6V14.7C28.45 14.4667 27.8792 14.2917 27.2875 14.175C26.6958 14.0583 26.1 14 25.5 14C24.7167 14 23.9417 14.1 23.175 14.3C22.4083 14.5 21.6833 14.8 21 15.2V25.05ZM20 28C19.2 27.3667 18.3333 26.875 17.4 26.525C16.4667 26.175 15.5 26 14.5 26C13.8 26 13.1125 26.0917 12.4375 26.275C11.7625 26.4583 11.1167 26.7167 10.5 27.05C10.15 27.2333 9.8125 27.225 9.4875 27.025C9.1625 26.825 9 26.5333 9 26.15V14.1C9 13.9167 9.04583 13.7417 9.1375 13.575C9.22917 13.4083 9.36667 13.2833 9.55 13.2C10.3167 12.8 11.1167 12.5 11.95 12.3C12.7833 12.1 13.6333 12 14.5 12C15.4667 12 16.4125 12.125 17.3375 12.375C18.2625 12.625 19.15 13 20 13.5C20.85 13 21.7375 12.625 22.6625 12.375C23.5875 12.125 24.5333 12 25.5 12C26.3667 12 27.2167 12.1 28.05 12.3C28.8833 12.5 29.6833 12.8 30.45 13.2C30.6333 13.2833 30.7708 13.4083 30.8625 13.575C30.9542 13.7417 31 13.9167 31 14.1V26.15C31 26.5333 30.8375 26.825 30.5125 27.025C30.1875 27.225 29.85 27.2333 29.5 27.05C28.8833 26.7167 28.2375 26.4583 27.5625 26.275C26.8875 26.0917 26.2 26 25.5 26C24.5 26 23.5333 26.175 22.6 26.525C21.6667 26.875 20.8 27.3667 20 28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65656d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Go-to-Market</div></a><a id="w-node-db3aa33f-5995-09c2-a5b5-849e7998c8b2-5cc62cab" href="https://www.productmarketingalliance.com/your-guide-to-competitive-intelligence/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65656d)"/> <path d="M12 22.225H13.125L13.7 20.575H16.3L16.9 22.225H18L15.575 15.775H14.425L12 22.225ZM14.025 19.65L14.975 16.975H15.025L15.975 19.65H14.025ZM22 17.9V16.2C22.55 15.9667 23.1125 15.7917 23.6875 15.675C24.2625 15.5583 24.8667 15.5 25.5 15.5C25.9333 15.5 26.3583 15.5333 26.775 15.6C27.1917 15.6667 27.6 15.75 28 15.85V17.45C27.6 17.3 27.1958 17.1875 26.7875 17.1125C26.3792 17.0375 25.95 17 25.5 17C24.8667 17 24.2583 17.0792 23.675 17.2375C23.0917 17.3958 22.5333 17.6167 22 17.9ZM22 23.4V21.7C22.55 21.4667 23.1125 21.2917 23.6875 21.175C24.2625 21.0583 24.8667 21 25.5 21C25.9333 21 26.3583 21.0333 26.775 21.1C27.1917 21.1667 27.6 21.25 28 21.35V22.95C27.6 22.8 27.1958 22.6875 26.7875 22.6125C26.3792 22.5375 25.95 22.5 25.5 22.5C24.8667 22.5 24.2583 22.575 23.675 22.725C23.0917 22.875 22.5333 23.1 22 23.4ZM22 20.65V18.95C22.55 18.7167 23.1125 18.5417 23.6875 18.425C24.2625 18.3083 24.8667 18.25 25.5 18.25C25.9333 18.25 26.3583 18.2833 26.775 18.35C27.1917 18.4167 27.6 18.5 28 18.6V20.2C27.6 20.05 27.1958 19.9375 26.7875 19.8625C26.3792 19.7875 25.95 19.75 25.5 19.75C24.8667 19.75 24.2583 19.8292 23.675 19.9875C23.0917 20.1458 22.5333 20.3667 22 20.65ZM14.5 24C15.2833 24 16.0458 24.0875 16.7875 24.2625C17.5292 24.4375 18.2667 24.7 19 25.05V15.2C18.3167 14.8 17.5917 14.5 16.825 14.3C16.0583 14.1 15.2833 14 14.5 14C13.9 14 13.3042 14.0583 12.7125 14.175C12.1208 14.2917 11.55 14.4667 11 14.7V24.6C11.5833 24.4 12.1625 24.25 12.7375 24.15C13.3125 24.05 13.9 24 14.5 24ZM21 25.05C21.7333 24.7 22.4708 24.4375 23.2125 24.2625C23.9542 24.0875 24.7167 24 25.5 24C26.1 24 26.6875 24.05 27.2625 24.15C27.8375 24.25 28.4167 24.4 29 24.6V14.7C28.45 14.4667 27.8792 14.2917 27.2875 14.175C26.6958 14.0583 26.1 14 25.5 14C24.7167 14 23.9417 14.1 23.175 14.3C22.4083 14.5 21.6833 14.8 21 15.2V25.05ZM20 28C19.2 27.3667 18.3333 26.875 17.4 26.525C16.4667 26.175 15.5 26 14.5 26C13.8 26 13.1125 26.0917 12.4375 26.275C11.7625 26.4583 11.1167 26.7167 10.5 27.05C10.15 27.2333 9.8125 27.225 9.4875 27.025C9.1625 26.825 9 26.5333 9 26.15V14.1C9 13.9167 9.04583 13.7417 9.1375 13.575C9.22917 13.4083 9.36667 13.2833 9.55 13.2C10.3167 12.8 11.1167 12.5 11.95 12.3C12.7833 12.1 13.6333 12 14.5 12C15.4667 12 16.4125 12.125 17.3375 12.375C18.2625 12.625 19.15 13 20 13.5C20.85 13 21.7375 12.625 22.6625 12.375C23.5875 12.125 24.5333 12 25.5 12C26.3667 12 27.2167 12.1 28.05 12.3C28.8833 12.5 29.6833 12.8 30.45 13.2C30.6333 13.2833 30.7708 13.4083 30.8625 13.575C30.9542 13.7417 31 13.9167 31 14.1V26.15C31 26.5333 30.8375 26.825 30.5125 27.025C30.1875 27.225 29.85 27.2333 29.5 27.05C28.8833 26.7167 28.2375 26.4583 27.5625 26.275C26.8875 26.0917 26.2 26 25.5 26C24.5 26 23.5333 26.175 22.6 26.525C21.6667 26.875 20.8 27.3667 20 28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65656d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Competitive Intelligence</div></a><a id="w-node-db3aa33f-5995-09c2-a5b5-849e7998c8b6-5cc62cab" href="#" class="nav-tab-link shadow-small hide nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65656)"/> <path d="M12 22.225H13.125L13.7 20.575H16.3L16.9 22.225H18L15.575 15.775H14.425L12 22.225ZM14.025 19.65L14.975 16.975H15.025L15.975 19.65H14.025ZM22 17.9V16.2C22.55 15.9667 23.1125 15.7917 23.6875 15.675C24.2625 15.5583 24.8667 15.5 25.5 15.5C25.9333 15.5 26.3583 15.5333 26.775 15.6C27.1917 15.6667 27.6 15.75 28 15.85V17.45C27.6 17.3 27.1958 17.1875 26.7875 17.1125C26.3792 17.0375 25.95 17 25.5 17C24.8667 17 24.2583 17.0792 23.675 17.2375C23.0917 17.3958 22.5333 17.6167 22 17.9ZM22 23.4V21.7C22.55 21.4667 23.1125 21.2917 23.6875 21.175C24.2625 21.0583 24.8667 21 25.5 21C25.9333 21 26.3583 21.0333 26.775 21.1C27.1917 21.1667 27.6 21.25 28 21.35V22.95C27.6 22.8 27.1958 22.6875 26.7875 22.6125C26.3792 22.5375 25.95 22.5 25.5 22.5C24.8667 22.5 24.2583 22.575 23.675 22.725C23.0917 22.875 22.5333 23.1 22 23.4ZM22 20.65V18.95C22.55 18.7167 23.1125 18.5417 23.6875 18.425C24.2625 18.3083 24.8667 18.25 25.5 18.25C25.9333 18.25 26.3583 18.2833 26.775 18.35C27.1917 18.4167 27.6 18.5 28 18.6V20.2C27.6 20.05 27.1958 19.9375 26.7875 19.8625C26.3792 19.7875 25.95 19.75 25.5 19.75C24.8667 19.75 24.2583 19.8292 23.675 19.9875C23.0917 20.1458 22.5333 20.3667 22 20.65ZM14.5 24C15.2833 24 16.0458 24.0875 16.7875 24.2625C17.5292 24.4375 18.2667 24.7 19 25.05V15.2C18.3167 14.8 17.5917 14.5 16.825 14.3C16.0583 14.1 15.2833 14 14.5 14C13.9 14 13.3042 14.0583 12.7125 14.175C12.1208 14.2917 11.55 14.4667 11 14.7V24.6C11.5833 24.4 12.1625 24.25 12.7375 24.15C13.3125 24.05 13.9 24 14.5 24ZM21 25.05C21.7333 24.7 22.4708 24.4375 23.2125 24.2625C23.9542 24.0875 24.7167 24 25.5 24C26.1 24 26.6875 24.05 27.2625 24.15C27.8375 24.25 28.4167 24.4 29 24.6V14.7C28.45 14.4667 27.8792 14.2917 27.2875 14.175C26.6958 14.0583 26.1 14 25.5 14C24.7167 14 23.9417 14.1 23.175 14.3C22.4083 14.5 21.6833 14.8 21 15.2V25.05ZM20 28C19.2 27.3667 18.3333 26.875 17.4 26.525C16.4667 26.175 15.5 26 14.5 26C13.8 26 13.1125 26.0917 12.4375 26.275C11.7625 26.4583 11.1167 26.7167 10.5 27.05C10.15 27.2333 9.8125 27.225 9.4875 27.025C9.1625 26.825 9 26.5333 9 26.15V14.1C9 13.9167 9.04583 13.7417 9.1375 13.575C9.22917 13.4083 9.36667 13.2833 9.55 13.2C10.3167 12.8 11.1167 12.5 11.95 12.3C12.7833 12.1 13.6333 12 14.5 12C15.4667 12 16.4125 12.125 17.3375 12.375C18.2625 12.625 19.15 13 20 13.5C20.85 13 21.7375 12.625 22.6625 12.375C23.5875 12.125 24.5333 12 25.5 12C26.3667 12 27.2167 12.1 28.05 12.3C28.8833 12.5 29.6833 12.8 30.45 13.2C30.6333 13.2833 30.7708 13.4083 30.8625 13.575C30.9542 13.7417 31 13.9167 31 14.1V26.15C31 26.5333 30.8375 26.825 30.5125 27.025C30.1875 27.225 29.85 27.2333 29.5 27.05C28.8833 26.7167 28.2375 26.4583 27.5625 26.275C26.8875 26.0917 26.2 26 25.5 26C24.5 26 23.5333 26.175 22.6 26.525C21.6667 26.875 20.8 27.3667 20 28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65656" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM Leadership</div></a><a id="w-node-db3aa33f-5995-09c2-a5b5-849e7998c8ba-5cc62cab" href="https://www.productmarketingalliance.com/your-guide-to-okrs/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65656d)"/> <path d="M12 22.225H13.125L13.7 20.575H16.3L16.9 22.225H18L15.575 15.775H14.425L12 22.225ZM14.025 19.65L14.975 16.975H15.025L15.975 19.65H14.025ZM22 17.9V16.2C22.55 15.9667 23.1125 15.7917 23.6875 15.675C24.2625 15.5583 24.8667 15.5 25.5 15.5C25.9333 15.5 26.3583 15.5333 26.775 15.6C27.1917 15.6667 27.6 15.75 28 15.85V17.45C27.6 17.3 27.1958 17.1875 26.7875 17.1125C26.3792 17.0375 25.95 17 25.5 17C24.8667 17 24.2583 17.0792 23.675 17.2375C23.0917 17.3958 22.5333 17.6167 22 17.9ZM22 23.4V21.7C22.55 21.4667 23.1125 21.2917 23.6875 21.175C24.2625 21.0583 24.8667 21 25.5 21C25.9333 21 26.3583 21.0333 26.775 21.1C27.1917 21.1667 27.6 21.25 28 21.35V22.95C27.6 22.8 27.1958 22.6875 26.7875 22.6125C26.3792 22.5375 25.95 22.5 25.5 22.5C24.8667 22.5 24.2583 22.575 23.675 22.725C23.0917 22.875 22.5333 23.1 22 23.4ZM22 20.65V18.95C22.55 18.7167 23.1125 18.5417 23.6875 18.425C24.2625 18.3083 24.8667 18.25 25.5 18.25C25.9333 18.25 26.3583 18.2833 26.775 18.35C27.1917 18.4167 27.6 18.5 28 18.6V20.2C27.6 20.05 27.1958 19.9375 26.7875 19.8625C26.3792 19.7875 25.95 19.75 25.5 19.75C24.8667 19.75 24.2583 19.8292 23.675 19.9875C23.0917 20.1458 22.5333 20.3667 22 20.65ZM14.5 24C15.2833 24 16.0458 24.0875 16.7875 24.2625C17.5292 24.4375 18.2667 24.7 19 25.05V15.2C18.3167 14.8 17.5917 14.5 16.825 14.3C16.0583 14.1 15.2833 14 14.5 14C13.9 14 13.3042 14.0583 12.7125 14.175C12.1208 14.2917 11.55 14.4667 11 14.7V24.6C11.5833 24.4 12.1625 24.25 12.7375 24.15C13.3125 24.05 13.9 24 14.5 24ZM21 25.05C21.7333 24.7 22.4708 24.4375 23.2125 24.2625C23.9542 24.0875 24.7167 24 25.5 24C26.1 24 26.6875 24.05 27.2625 24.15C27.8375 24.25 28.4167 24.4 29 24.6V14.7C28.45 14.4667 27.8792 14.2917 27.2875 14.175C26.6958 14.0583 26.1 14 25.5 14C24.7167 14 23.9417 14.1 23.175 14.3C22.4083 14.5 21.6833 14.8 21 15.2V25.05ZM20 28C19.2 27.3667 18.3333 26.875 17.4 26.525C16.4667 26.175 15.5 26 14.5 26C13.8 26 13.1125 26.0917 12.4375 26.275C11.7625 26.4583 11.1167 26.7167 10.5 27.05C10.15 27.2333 9.8125 27.225 9.4875 27.025C9.1625 26.825 9 26.5333 9 26.15V14.1C9 13.9167 9.04583 13.7417 9.1375 13.575C9.22917 13.4083 9.36667 13.2833 9.55 13.2C10.3167 12.8 11.1167 12.5 11.95 12.3C12.7833 12.1 13.6333 12 14.5 12C15.4667 12 16.4125 12.125 17.3375 12.375C18.2625 12.625 19.15 13 20 13.5C20.85 13 21.7375 12.625 22.6625 12.375C23.5875 12.125 24.5333 12 25.5 12C26.3667 12 27.2167 12.1 28.05 12.3C28.8833 12.5 29.6833 12.8 30.45 13.2C30.6333 13.2833 30.7708 13.4083 30.8625 13.575C30.9542 13.7417 31 13.9167 31 14.1V26.15C31 26.5333 30.8375 26.825 30.5125 27.025C30.1875 27.225 29.85 27.2333 29.5 27.05C28.8833 26.7167 28.2375 26.4583 27.5625 26.275C26.8875 26.0917 26.2 26 25.5 26C24.5 26 23.5333 26.175 22.6 26.525C21.6667 26.875 20.8 27.3667 20 28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65656d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>OKRs</div></a><a id="w-node-db3aa33f-5995-09c2-a5b5-849e7998c8be-5cc62cab" href="https://www.productmarketingalliance.com/your-guide-to-positioning/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65656d)"/> <path d="M12 22.225H13.125L13.7 20.575H16.3L16.9 22.225H18L15.575 15.775H14.425L12 22.225ZM14.025 19.65L14.975 16.975H15.025L15.975 19.65H14.025ZM22 17.9V16.2C22.55 15.9667 23.1125 15.7917 23.6875 15.675C24.2625 15.5583 24.8667 15.5 25.5 15.5C25.9333 15.5 26.3583 15.5333 26.775 15.6C27.1917 15.6667 27.6 15.75 28 15.85V17.45C27.6 17.3 27.1958 17.1875 26.7875 17.1125C26.3792 17.0375 25.95 17 25.5 17C24.8667 17 24.2583 17.0792 23.675 17.2375C23.0917 17.3958 22.5333 17.6167 22 17.9ZM22 23.4V21.7C22.55 21.4667 23.1125 21.2917 23.6875 21.175C24.2625 21.0583 24.8667 21 25.5 21C25.9333 21 26.3583 21.0333 26.775 21.1C27.1917 21.1667 27.6 21.25 28 21.35V22.95C27.6 22.8 27.1958 22.6875 26.7875 22.6125C26.3792 22.5375 25.95 22.5 25.5 22.5C24.8667 22.5 24.2583 22.575 23.675 22.725C23.0917 22.875 22.5333 23.1 22 23.4ZM22 20.65V18.95C22.55 18.7167 23.1125 18.5417 23.6875 18.425C24.2625 18.3083 24.8667 18.25 25.5 18.25C25.9333 18.25 26.3583 18.2833 26.775 18.35C27.1917 18.4167 27.6 18.5 28 18.6V20.2C27.6 20.05 27.1958 19.9375 26.7875 19.8625C26.3792 19.7875 25.95 19.75 25.5 19.75C24.8667 19.75 24.2583 19.8292 23.675 19.9875C23.0917 20.1458 22.5333 20.3667 22 20.65ZM14.5 24C15.2833 24 16.0458 24.0875 16.7875 24.2625C17.5292 24.4375 18.2667 24.7 19 25.05V15.2C18.3167 14.8 17.5917 14.5 16.825 14.3C16.0583 14.1 15.2833 14 14.5 14C13.9 14 13.3042 14.0583 12.7125 14.175C12.1208 14.2917 11.55 14.4667 11 14.7V24.6C11.5833 24.4 12.1625 24.25 12.7375 24.15C13.3125 24.05 13.9 24 14.5 24ZM21 25.05C21.7333 24.7 22.4708 24.4375 23.2125 24.2625C23.9542 24.0875 24.7167 24 25.5 24C26.1 24 26.6875 24.05 27.2625 24.15C27.8375 24.25 28.4167 24.4 29 24.6V14.7C28.45 14.4667 27.8792 14.2917 27.2875 14.175C26.6958 14.0583 26.1 14 25.5 14C24.7167 14 23.9417 14.1 23.175 14.3C22.4083 14.5 21.6833 14.8 21 15.2V25.05ZM20 28C19.2 27.3667 18.3333 26.875 17.4 26.525C16.4667 26.175 15.5 26 14.5 26C13.8 26 13.1125 26.0917 12.4375 26.275C11.7625 26.4583 11.1167 26.7167 10.5 27.05C10.15 27.2333 9.8125 27.225 9.4875 27.025C9.1625 26.825 9 26.5333 9 26.15V14.1C9 13.9167 9.04583 13.7417 9.1375 13.575C9.22917 13.4083 9.36667 13.2833 9.55 13.2C10.3167 12.8 11.1167 12.5 11.95 12.3C12.7833 12.1 13.6333 12 14.5 12C15.4667 12 16.4125 12.125 17.3375 12.375C18.2625 12.625 19.15 13 20 13.5C20.85 13 21.7375 12.625 22.6625 12.375C23.5875 12.125 24.5333 12 25.5 12C26.3667 12 27.2167 12.1 28.05 12.3C28.8833 12.5 29.6833 12.8 30.45 13.2C30.6333 13.2833 30.7708 13.4083 30.8625 13.575C30.9542 13.7417 31 13.9167 31 14.1V26.15C31 26.5333 30.8375 26.825 30.5125 27.025C30.1875 27.225 29.85 27.2333 29.5 27.05C28.8833 26.7167 28.2375 26.4583 27.5625 26.275C26.8875 26.0917 26.2 26 25.5 26C24.5 26 23.5333 26.175 22.6 26.525C21.6667 26.875 20.8 27.3667 20 28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65656d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Positioning</div></a><a id="w-node-db3aa33f-5995-09c2-a5b5-849e7998c8c2-5cc62cab" href="https://www.productmarketingalliance.com/your-guide-to-sales-enablement/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65656d)"/> <path d="M12 22.225H13.125L13.7 20.575H16.3L16.9 22.225H18L15.575 15.775H14.425L12 22.225ZM14.025 19.65L14.975 16.975H15.025L15.975 19.65H14.025ZM22 17.9V16.2C22.55 15.9667 23.1125 15.7917 23.6875 15.675C24.2625 15.5583 24.8667 15.5 25.5 15.5C25.9333 15.5 26.3583 15.5333 26.775 15.6C27.1917 15.6667 27.6 15.75 28 15.85V17.45C27.6 17.3 27.1958 17.1875 26.7875 17.1125C26.3792 17.0375 25.95 17 25.5 17C24.8667 17 24.2583 17.0792 23.675 17.2375C23.0917 17.3958 22.5333 17.6167 22 17.9ZM22 23.4V21.7C22.55 21.4667 23.1125 21.2917 23.6875 21.175C24.2625 21.0583 24.8667 21 25.5 21C25.9333 21 26.3583 21.0333 26.775 21.1C27.1917 21.1667 27.6 21.25 28 21.35V22.95C27.6 22.8 27.1958 22.6875 26.7875 22.6125C26.3792 22.5375 25.95 22.5 25.5 22.5C24.8667 22.5 24.2583 22.575 23.675 22.725C23.0917 22.875 22.5333 23.1 22 23.4ZM22 20.65V18.95C22.55 18.7167 23.1125 18.5417 23.6875 18.425C24.2625 18.3083 24.8667 18.25 25.5 18.25C25.9333 18.25 26.3583 18.2833 26.775 18.35C27.1917 18.4167 27.6 18.5 28 18.6V20.2C27.6 20.05 27.1958 19.9375 26.7875 19.8625C26.3792 19.7875 25.95 19.75 25.5 19.75C24.8667 19.75 24.2583 19.8292 23.675 19.9875C23.0917 20.1458 22.5333 20.3667 22 20.65ZM14.5 24C15.2833 24 16.0458 24.0875 16.7875 24.2625C17.5292 24.4375 18.2667 24.7 19 25.05V15.2C18.3167 14.8 17.5917 14.5 16.825 14.3C16.0583 14.1 15.2833 14 14.5 14C13.9 14 13.3042 14.0583 12.7125 14.175C12.1208 14.2917 11.55 14.4667 11 14.7V24.6C11.5833 24.4 12.1625 24.25 12.7375 24.15C13.3125 24.05 13.9 24 14.5 24ZM21 25.05C21.7333 24.7 22.4708 24.4375 23.2125 24.2625C23.9542 24.0875 24.7167 24 25.5 24C26.1 24 26.6875 24.05 27.2625 24.15C27.8375 24.25 28.4167 24.4 29 24.6V14.7C28.45 14.4667 27.8792 14.2917 27.2875 14.175C26.6958 14.0583 26.1 14 25.5 14C24.7167 14 23.9417 14.1 23.175 14.3C22.4083 14.5 21.6833 14.8 21 15.2V25.05ZM20 28C19.2 27.3667 18.3333 26.875 17.4 26.525C16.4667 26.175 15.5 26 14.5 26C13.8 26 13.1125 26.0917 12.4375 26.275C11.7625 26.4583 11.1167 26.7167 10.5 27.05C10.15 27.2333 9.8125 27.225 9.4875 27.025C9.1625 26.825 9 26.5333 9 26.15V14.1C9 13.9167 9.04583 13.7417 9.1375 13.575C9.22917 13.4083 9.36667 13.2833 9.55 13.2C10.3167 12.8 11.1167 12.5 11.95 12.3C12.7833 12.1 13.6333 12 14.5 12C15.4667 12 16.4125 12.125 17.3375 12.375C18.2625 12.625 19.15 13 20 13.5C20.85 13 21.7375 12.625 22.6625 12.375C23.5875 12.125 24.5333 12 25.5 12C26.3667 12 27.2167 12.1 28.05 12.3C28.8833 12.5 29.6833 12.8 30.45 13.2C30.6333 13.2833 30.7708 13.4083 30.8625 13.575C30.9542 13.7417 31 13.9167 31 14.1V26.15C31 26.5333 30.8375 26.825 30.5125 27.025C30.1875 27.225 29.85 27.2333 29.5 27.05C28.8833 26.7167 28.2375 26.4583 27.5625 26.275C26.8875 26.0917 26.2 26 25.5 26C24.5 26 23.5333 26.175 22.6 26.525C21.6667 26.875 20.8 27.3667 20 28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65656d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Sales Enablement</div></a><a id="w-node-db3aa33f-5995-09c2-a5b5-849e7998c8c6-5cc62cab" href="https://www.productmarketingalliance.com/content-hub/?filter=guides" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65687d)"/> <path d="M20 12L18.59 13.41L24.17 19H12V21H24.17L18.59 26.59L20 28L28 20L20 12Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65687d" x1="0" y1="20" x2="44.7222" y2="20" 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href="https://www.productmarketingalliance.com/follow-the-leader-an-intro-to-product-marketing-leadership/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65762d)"/> <path d="M26 10H14C12.9 10 12 10.9 12 12V28C12 29.1 12.9 30 14 30H26C27.1 30 28 29.1 28 28V12C28 10.9 27.1 10 26 10ZM17 12H19V17L18 16.25L17 17V12ZM26 28H14V12H15V21L18 18.75L21 21V12H26V28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65762d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>An intro to PMM leadership</div></a><a id="w-node-_98b2ff80-e51d-23c2-24ba-1cba03e8b672-5cc62cab" 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10.9521 15.594 10.9158 15.2315 10.9013C14.2662 10.8762 13.2998 10.8837 12.3347 10.8983L9.44134 10.9616C8.2548 10.9947 7.06832 11.0238 5.88474 11.0852C5.29218 11.108 4.7021 11.1514 4.1107 11.1841C3.52149 11.2311 2.93023 11.2671 2.3435 11.3278C1.98373 11.3473 1.62294 11.3346 1.26543 11.2899C1.10046 11.2666 0.943852 11.2027 0.80964 11.104C0.675429 11.0053 0.56781 10.8748 0.496433 10.7243C0.236434 10.2732 0.369133 9.74205 0.846269 9.56326C1.15618 9.45464 1.48289 9.40181 1.81124 9.40724C3.29304 9.38594 4.77148 9.26004 6.23554 9.03047C6.63689 8.9368 7.04983 8.90261 7.46112 8.92899C8.7317 9.10306 10.0013 8.95502 11.268 9.05682C11.738 9.09288 12.2092 9.11045 12.6805 9.13183C13.1519 9.14856 13.6236 9.16779 14.0937 9.20785C15.7705 9.34243 17.4409 9.53997 19.1043 9.78243C19.7635 9.85439 20.384 10.1298 20.8796 10.5704C21.1095 10.7841 21.0306 11.2189 20.7265 11.28C20.2949 11.3614 19.857 11.4046 19.4179 11.4089C19.0572 11.3952 18.6977 11.3609 18.341 11.3061L18.3349 11.3356Z" fill="#D5D5D5"/> <path 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19.38 14.19 21.47 16 22.74V25C16 25.55 16.45 26 17 26H23C23.55 26 24 25.55 24 25V22.74C25.81 21.47 27 19.38 27 17C27 13.14 23.86 10 20 10ZM22.85 21.1L22 21.7V24H18V21.7L17.15 21.1C15.8 20.16 15 18.63 15 17C15 14.24 17.24 12 20 12C22.76 12 25 14.24 25 17C25 18.63 24.2 20.16 22.85 21.1Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65449d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Messaging + Positioning</div></a><a id="w-node-f9db7f9a-ad2e-e355-c258-747e6b0f3749-5cc62cab" href="https://www.productmarketingalliance.com/content-hub/?filter=competitive-intelligence" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" 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height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65449d)"/> <path d="M17 29C17 29.55 17.45 30 18 30H22C22.55 30 23 29.55 23 29V28H17V29ZM20 10C16.14 10 13 13.14 13 17C13 19.38 14.19 21.47 16 22.74V25C16 25.55 16.45 26 17 26H23C23.55 26 24 25.55 24 25V22.74C25.81 21.47 27 19.38 27 17C27 13.14 23.86 10 20 10ZM22.85 21.1L22 21.7V24H18V21.7L17.15 21.1C15.8 20.16 15 18.63 15 17C15 14.24 17.24 12 20 12C22.76 12 25 14.24 25 17C25 18.63 24.2 20.16 22.85 21.1Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65449d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Metrics + OKRs</div></a><a id="w-node-f9db7f9a-ad2e-e355-c258-747e6b0f3751-5cc62cab" href="https://www.productmarketingalliance.com/content-hub/?filter=customer-marketing" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65449d)"/> <path d="M17 29C17 29.55 17.45 30 18 30H22C22.55 30 23 29.55 23 29V28H17V29ZM20 10C16.14 10 13 13.14 13 17C13 19.38 14.19 21.47 16 22.74V25C16 25.55 16.45 26 17 26H23C23.55 26 24 25.55 24 25V22.74C25.81 21.47 27 19.38 27 17C27 13.14 23.86 10 20 10ZM22.85 21.1L22 21.7V24H18V21.7L17.15 21.1C15.8 20.16 15 18.63 15 17C15 14.24 17.24 12 20 12C22.76 12 25 14.24 25 17C25 18.63 24.2 20.16 22.85 21.1Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65449d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Customer Marketing</div></a><a id="w-node-f9db7f9a-ad2e-e355-c258-747e6b0f3755-5cc62cab" href="https://www.productmarketingalliance.com/content-hub/?filter=sales-enablement" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65449d)"/> <path d="M17 29C17 29.55 17.45 30 18 30H22C22.55 30 23 29.55 23 29V28H17V29ZM20 10C16.14 10 13 13.14 13 17C13 19.38 14.19 21.47 16 22.74V25C16 25.55 16.45 26 17 26H23C23.55 26 24 25.55 24 25V22.74C25.81 21.47 27 19.38 27 17C27 13.14 23.86 10 20 10ZM22.85 21.1L22 21.7V24H18V21.7L17.15 21.1C15.8 20.16 15 18.63 15 17C15 14.24 17.24 12 20 12C22.76 12 25 14.24 25 17C25 18.63 24.2 20.16 22.85 21.1Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65449d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop 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21.1Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65449d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>View all topics</div></a></div></div></nav></div><div data-hover="false" data-delay="300" class="navbar7_menu-dropdown w-dropdown"><div class="navbar7_dropdown-toggle w-dropdown-toggle"><div>Popular resources</div><div class="dropdown-chevron w-embed"><svg width="23" height="22" viewBox="0 0 23 22" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M18.3349 11.3356L17.3268 11.1628L16.3136 11.01C15.9554 10.9521 15.594 10.9158 15.2315 10.9013C14.2662 10.8762 13.2998 10.8837 12.3347 10.8983L9.44134 10.9616C8.2548 10.9947 7.06832 11.0238 5.88474 11.0852C5.29218 11.108 4.7021 11.1514 4.1107 11.1841C3.52149 11.2311 2.93023 11.2671 2.3435 11.3278C1.98373 11.3473 1.62294 11.3346 1.26543 11.2899C1.10046 11.2666 0.943852 11.2027 0.80964 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18.5875 11.0833 18.9625 11.25C19.3375 11.4167 19.6833 11.6417 20 11.925C20.3 11.6417 20.6417 11.4167 21.025 11.25C21.4083 11.0833 21.8167 11 22.25 11C23.1167 11 23.8625 11.2917 24.4875 11.875C25.1125 12.4583 25.45 13.175 25.5 14.025C26.4833 14.1583 27.3125 14.6 27.9875 15.35C28.6625 16.1 29 16.9833 29 18C29 18.3667 28.9542 18.7167 28.8625 19.05C28.7708 19.3833 28.6333 19.7 28.45 20C28.6333 20.3 28.7708 20.6208 28.8625 20.9625C28.9542 21.3042 29 21.65 29 22C29 23.0333 28.6625 23.9208 27.9875 24.6625C27.3125 25.4042 26.475 25.8417 25.475 25.975C25.3917 26.8083 25.0458 27.5208 24.4375 28.1125C23.8292 28.7042 23.1 29 22.25 29C21.8333 29 21.4292 28.9208 21.0375 28.7625C20.6458 28.6042 20.3 28.3833 20 28.1C19.6833 28.3833 19.3333 28.6042 18.95 28.7625C18.5667 28.9208 18.1667 29 17.75 29ZM21 14.25V25.75C21 26.1 21.1208 26.3958 21.3625 26.6375C21.6042 26.8792 21.9 27 22.25 27C22.5833 27 22.8708 26.8667 23.1125 26.6C23.3542 26.3333 23.4833 26.0333 23.5 25.7C23.15 25.5667 22.8292 25.3875 22.5375 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15.5208 20.0958 15.7125 20.2875C15.9042 20.4792 16 20.7167 16 21C16 21.2833 15.9042 21.5208 15.7125 21.7125C15.5208 21.9042 15.2833 22 15 22C14.65 22 14.3125 21.9583 13.9875 21.875C13.6625 21.7917 13.3583 21.6667 13.075 21.5C13.0417 21.5833 13.0208 21.6667 13.0125 21.75C13.0042 21.8333 13 21.9167 13 22C13 22.55 13.1958 23.0208 13.5875 23.4125C13.9792 23.8042 14.45 24 15 24C15.3333 24 15.6417 23.9292 15.925 23.7875C16.2083 23.6458 16.4417 23.4417 16.625 23.175C16.7917 22.9417 17.0083 22.8042 17.275 22.7625C17.5417 22.7208 17.7917 22.7833 18.025 22.95C18.2583 23.1167 18.3958 23.3333 18.4375 23.6C18.4792 23.8667 18.4167 24.1167 18.25 24.35C18.0167 24.6667 17.75 24.9417 17.45 25.175C17.15 25.4083 16.825 25.5917 16.475 25.725C16.4917 26.0583 16.625 26.3542 16.875 26.6125C17.125 26.8708 17.4167 27 17.75 27C18.1 27 18.3958 26.8792 18.6375 26.6375C18.8792 26.3958 19 26.1 19 25.75Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65851d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM IQ</div></a><a id="w-node-c39aef4f-e00e-e582-7a67-a758989362ae-5cc62cab" href="https://www.productmarketingalliance.com/salarycalculator/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65855d)"/> <path d="M27 11H13C11.9 11 11 11.9 11 13V27C11 28.1 11.9 29 13 29H27C28.1 29 29 28.1 29 27V13C29 11.9 28.1 11 27 11ZM27 27H13V13H27V27Z" fill="#F9F8F5"/> <path d="M19.25 15.72H14.25V17.22H19.25V15.72Z" fill="#F9F8F5"/> <path d="M26 23.75H21V25.25H26V23.75Z" fill="#F9F8F5"/> <path d="M26 21.25H21V22.75H26V21.25Z" fill="#F9F8F5"/> <path d="M16 26H17.5V24H19.5V22.5H17.5V20.5H16V22.5H14V24H16V26Z" fill="#F9F8F5"/> <path d="M22.09 18.95L23.5 17.54L24.91 18.95L25.97 17.89L24.56 16.47L25.97 15.06L24.91 14L23.5 15.41L22.09 14L21.03 15.06L22.44 16.47L21.03 17.89L22.09 18.95Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65855d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Salary calculator</div></a><a id="w-node-c39aef4f-e00e-e582-7a67-a758989362b2-5cc62cab" href="https://tools.productmarketingalliance.com/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65860d)"/> <path d="M12 16H16V12H12V16ZM18 28H22V24H18V28ZM12 28H16V24H12V28ZM12 22H16V18H12V22ZM18 22H22V18H18V22ZM24 12V16H28V12H24ZM18 16H22V12H18V16ZM24 22H28V18H24V22ZM24 28H28V24H24V28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65860d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM tech stack</div></a><a id="w-node-c39aef4f-e00e-e582-7a67-a758989362b6-5cc62cab" href="https://www.productmarketingalliance.com/want-to-skyrocket-your-product-marketing-value-get-our-new-book-misunderstood/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65864d)"/> <path d="M26 10H14C12.9 10 12 10.9 12 12V28C12 29.1 12.9 30 14 30H26C27.1 30 28 29.1 28 28V12C28 10.9 27.1 10 26 10ZM17 12H19V17L18 16.25L17 17V12ZM26 28H14V12H15V21L18 18.75L21 21V12H26V28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65864d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM Misunderstood</div></a><a id="w-node-c39aef4f-e00e-e582-7a67-a758989362ba-5cc62cab" href="https://www.productmarketingalliance.com/definitive-product-marketing-reading-list/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65869d)"/> <path d="M12 14H10V28C10 29.1 10.9 30 12 30H26V28H12V14ZM28 10H16C14.9 10 14 10.9 14 12V24C14 25.1 14.9 26 16 26H28C29.1 26 30 25.1 30 24V12C30 10.9 29.1 10 28 10ZM25 12V17L24 16.25L23 17V12H25ZM28 24H16V12H21V21L24 18.75L27 21V12H28V24Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_65869d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>PMM Books</div></a><a id="w-node-c39aef4f-e00e-e582-7a67-a758989362be-5cc62cab" href="https://pmmgpt.com/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_65873d)"/> <path d="M27 9.5H13C11.89 9.5 11 10.4 11 11.5V25.5C11 26.6 11.89 27.5 13 27.5H17L20 30.5L23 27.5H27C28.1 27.5 29 26.6 29 25.5V11.5C29 10.4 28.1 9.5 27 9.5ZM27 25.5H22.17L20 27.67L17.83 25.5H13V11.5H27V25.5ZM19 22.5H21V24.5H19V22.5ZM20 14.5C21.1 14.5 22 15.4 22 16.5C22 18.5 19 18.25 19 21.5H21C21 19.25 24 19 24 16.5C24 14.29 22.21 12.5 20 12.5C17.79 12.5 16 14.29 16 16.5H18C18 15.4 18.9 14.5 20 14.5Z" fill="#F9F8F5"/> <defs> <linearGradient 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20.384 10.1298 20.8796 10.5704C21.1095 10.7841 21.0306 11.2189 20.7265 11.28C20.2949 11.3614 19.857 11.4046 19.4179 11.4089C19.0572 11.3952 18.6977 11.3609 18.341 11.3061L18.3349 11.3356Z" fill="#D5D5D5"/> <path d="M14.6944 12.5731C15.321 12.2082 15.9612 11.8578 16.6286 11.5419C16.983 11.375 17.3416 11.215 17.6963 11.0408C18.3154 10.7214 18.9631 10.4607 19.6308 10.2621C20.3323 10.055 21.059 9.94539 21.7905 9.93646L21.2315 11.7437C20.6249 11.3865 20.0235 11.0198 19.4312 10.6389C17.3596 9.3045 15.3675 7.84769 13.4324 6.32256C13.1451 6.08082 12.8839 5.80957 12.6532 5.51327C12.5496 5.37913 12.4817 5.22092 12.4557 5.05341C12.4298 4.8859 12.4467 4.71455 12.5049 4.55536C12.6487 4.05619 13.1318 3.78861 13.5874 4.00101C13.8781 4.146 14.1437 4.33665 14.3741 4.56569C15.4478 5.57667 16.6443 6.44886 17.9353 7.16181C18.2915 7.36015 18.6807 7.53808 18.9654 7.81788C19.8785 8.71031 21.01 9.30158 22.0273 10.0501C22.0907 10.0964 22.1542 10.1426 22.2182 10.1891L22.3018 10.25C22.4515 10.3589 22.5613 10.514 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<path d="M23.06 15.06L24 13L24.94 15.06L27 16L24.94 16.94L24 19L23.06 16.94L21 16L23.06 15.06ZM11 16L13.06 16.94L14 19L14.94 16.94L17 16L14.94 15.06L14 13L13.06 15.06L11 16ZM19.63 12.37L19 11L18.37 12.37L17 13L18.37 13.63L19 15L19.63 13.63L21 13L19.63 12.37ZM20 20C23.09 20 25.94 21.38 28 23.44L28 20L30 20L30 27L23 27L23 25L26.72 25C24.98 23.2 22.52 22 20 22C16.68 22 13.64 24.1 12.18 27L10 27C11.59 22.91 15.65 20 20 20Z" fill="#F9F8F5"/> </g> <defs> <linearGradient id="paint0_linear_11_510" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> <clipPath id="clip0_11_510"> <rect width="21" height="24" fill="white" transform="translate(32 10) rotate(90)"/> </clipPath> </defs> </svg></div><div>Freemium membership</div></a><a href="https://www.productmarketingalliance.com/signup/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_11_510)"/> <g clip-path="url(#clip0_11_510)"> <path d="M23.06 15.06L24 13L24.94 15.06L27 16L24.94 16.94L24 19L23.06 16.94L21 16L23.06 15.06ZM11 16L13.06 16.94L14 19L14.94 16.94L17 16L14.94 15.06L14 13L13.06 15.06L11 16ZM19.63 12.37L19 11L18.37 12.37L17 13L18.37 13.63L19 15L19.63 13.63L21 13L19.63 12.37ZM20 20C23.09 20 25.94 21.38 28 23.44L28 20L30 20L30 27L23 27L23 25L26.72 25C24.98 23.2 22.52 22 20 22C16.68 22 13.64 24.1 12.18 27L10 27C11.59 22.91 15.65 20 20 20Z" fill="#F9F8F5"/> </g> <defs> <linearGradient id="paint0_linear_11_510" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> <clipPath id="clip0_11_510"> <rect width="21" height="24" fill="white" transform="translate(32 10) rotate(90)"/> </clipPath> </defs> </svg></div><div>PMA Pro 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stop-color="#D83848"/> </linearGradient> <clipPath id="clip0_11_510"> <rect width="21" height="24" fill="white" transform="translate(32 10) rotate(90)"/> </clipPath> </defs> </svg></div><div>PMA Pro+ membership</div></a><a href="https://www.productmarketingalliance.com/exec-plus-membership/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_11_510)"/> <g clip-path="url(#clip0_11_510)"> <path d="M23.06 15.06L24 13L24.94 15.06L27 16L24.94 16.94L24 19L23.06 16.94L21 16L23.06 15.06ZM11 16L13.06 16.94L14 19L14.94 16.94L17 16L14.94 15.06L14 13L13.06 15.06L11 16ZM19.63 12.37L19 11L18.37 12.37L17 13L18.37 13.63L19 15L19.63 13.63L21 13L19.63 12.37ZM20 20C23.09 20 25.94 21.38 28 23.44L28 20L30 20L30 27L23 27L23 25L26.72 25C24.98 23.2 22.52 22 20 22C16.68 22 13.64 24.1 12.18 27L10 27C11.59 22.91 15.65 20 20 20Z" fill="#F9F8F5"/> </g> <defs> <linearGradient id="paint0_linear_11_510" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> <clipPath id="clip0_11_510"> <rect width="21" height="24" fill="white" transform="translate(32 10) rotate(90)"/> </clipPath> </defs> </svg></div><div>PMA Exec+ membership</div></a><a href="https://www.productmarketingalliance.com/team-membership-plans/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_11_510)"/> <g clip-path="url(#clip0_11_510)"> <path d="M23.06 15.06L24 13L24.94 15.06L27 16L24.94 16.94L24 19L23.06 16.94L21 16L23.06 15.06ZM11 16L13.06 16.94L14 19L14.94 16.94L17 16L14.94 15.06L14 13L13.06 15.06L11 16ZM19.63 12.37L19 11L18.37 12.37L17 13L18.37 13.63L19 15L19.63 13.63L21 13L19.63 12.37ZM20 20C23.09 20 25.94 21.38 28 23.44L28 20L30 20L30 27L23 27L23 25L26.72 25C24.98 23.2 22.52 22 20 22C16.68 22 13.64 24.1 12.18 27L10 27C11.59 22.91 15.65 20 20 20Z" fill="#F9F8F5"/> </g> <defs> <linearGradient id="paint0_linear_11_510" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> <clipPath id="clip0_11_510"> <rect width="21" height="24" fill="white" transform="translate(32 10) rotate(90)"/> </clipPath> </defs> </svg></div><div>Team membership</div></a><a href="https://www.productmarketingalliance.com/signup/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_11_539)"/> <path d="M20 12L18.59 13.41L24.17 19H12V21H24.17L18.59 26.59L20 28L28 20L20 12Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_11_539" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>View all plans</div></a></div></div></nav></div></nav></div><div data-hover="false" data-delay="300" class="navbar7_menu-dropdown w-dropdown"><div class="navbar7_dropdown-toggle w-dropdown-toggle"><div>Get involved</div><div class="dropdown-chevron w-embed"><svg width="23" height="22" viewBox="0 0 23 22" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M18.3349 11.3356L17.3268 11.1628L16.3136 11.01C15.9554 10.9521 15.594 10.9158 15.2315 10.9013C14.2662 10.8762 13.2998 10.8837 12.3347 10.8983L9.44134 10.9616C8.2548 10.9947 7.06832 11.0238 5.88474 11.0852C5.29218 11.108 4.7021 11.1514 4.1107 11.1841C3.52149 11.2311 2.93023 11.2671 2.3435 11.3278C1.98373 11.3473 1.62294 11.3346 1.26543 11.2899C1.10046 11.2666 0.943852 11.2027 0.80964 11.104C0.675429 11.0053 0.56781 10.8748 0.496433 10.7243C0.236434 10.2732 0.369133 9.74205 0.846269 9.56326C1.15618 9.45464 1.48289 9.40181 1.81124 9.40724C3.29304 9.38594 4.77148 9.26004 6.23554 9.03047C6.63689 8.9368 7.04983 8.90261 7.46112 8.92899C8.7317 9.10306 10.0013 8.95502 11.268 9.05682C11.738 9.09288 12.2092 9.11045 12.6805 9.13183C13.1519 9.14856 13.6236 9.16779 14.0937 9.20785C15.7705 9.34243 17.4409 9.53997 19.1043 9.78243C19.7635 9.85439 20.384 10.1298 20.8796 10.5704C21.1095 10.7841 21.0306 11.2189 20.7265 11.28C20.2949 11.3614 19.857 11.4046 19.4179 11.4089C19.0572 11.3952 18.6977 11.3609 18.341 11.3061L18.3349 11.3356Z" fill="#D5D5D5"/> <path d="M14.6944 12.5731C15.321 12.2082 15.9612 11.8578 16.6286 11.5419C16.983 11.375 17.3416 11.215 17.6963 11.0408C18.3154 10.7214 18.9631 10.4607 19.6308 10.2621C20.3323 10.055 21.059 9.94539 21.7905 9.93646L21.2315 11.7437C20.6249 11.3865 20.0235 11.0198 19.4312 10.6389C17.3596 9.3045 15.3675 7.84769 13.4324 6.32256C13.1451 6.08082 12.8839 5.80957 12.6532 5.51327C12.5496 5.37913 12.4817 5.22092 12.4557 5.05341C12.4298 4.8859 12.4467 4.71455 12.5049 4.55536C12.6487 4.05619 13.1318 3.78861 13.5874 4.00101C13.8781 4.146 14.1437 4.33665 14.3741 4.56569C15.4478 5.57667 16.6443 6.44886 17.9353 7.16181C18.2915 7.36015 18.6807 7.53808 18.9654 7.81788C19.8785 8.71031 21.01 9.30158 22.0273 10.0501C22.0907 10.0964 22.1542 10.1426 22.2182 10.1891L22.3018 10.25C22.4515 10.3589 22.5613 10.514 22.6144 10.6914C22.6675 10.8688 22.6609 11.0587 22.5957 11.232C22.5304 11.4053 22.4102 11.5524 22.2533 11.6508C22.0964 11.7491 21.9116 11.7933 21.7271 11.7765C20.985 11.7089 20.2143 11.871 19.4519 12.0942C17.9571 12.5346 16.5069 13.3497 15.1175 14.2608C14.5767 14.6447 13.9397 14.8707 13.2779 14.9134C12.9601 14.9247 12.7066 14.5631 12.8878 14.3015C13.1492 13.9276 13.4495 13.5825 13.7837 13.2721C14.0745 13.0247 14.3837 12.7999 14.7086 12.5996L14.6944 12.5731Z" fill="#D5D5D5"/> </svg></div></div><nav class="navbar7_dropdown-list-parent w-dropdown-list"><div data-hover="false" data-delay="300" class="navbar7_menu-dropdown w-dropdown"><div class="navbar7_dropdown-toggle w-dropdown-toggle"><div>Build your personal brand</div><div class="dropdown-chevron w-embed"><svg width="23" height="22" viewBox="0 0 23 22" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M18.3349 11.3356L17.3268 11.1628L16.3136 11.01C15.9554 10.9521 15.594 10.9158 15.2315 10.9013C14.2662 10.8762 13.2998 10.8837 12.3347 10.8983L9.44134 10.9616C8.2548 10.9947 7.06832 11.0238 5.88474 11.0852C5.29218 11.108 4.7021 11.1514 4.1107 11.1841C3.52149 11.2311 2.93023 11.2671 2.3435 11.3278C1.98373 11.3473 1.62294 11.3346 1.26543 11.2899C1.10046 11.2666 0.943852 11.2027 0.80964 11.104C0.675429 11.0053 0.56781 10.8748 0.496433 10.7243C0.236434 10.2732 0.369133 9.74205 0.846269 9.56326C1.15618 9.45464 1.48289 9.40181 1.81124 9.40724C3.29304 9.38594 4.77148 9.26004 6.23554 9.03047C6.63689 8.9368 7.04983 8.90261 7.46112 8.92899C8.7317 9.10306 10.0013 8.95502 11.268 9.05682C11.738 9.09288 12.2092 9.11045 12.6805 9.13183C13.1519 9.14856 13.6236 9.16779 14.0937 9.20785C15.7705 9.34243 17.4409 9.53997 19.1043 9.78243C19.7635 9.85439 20.384 10.1298 20.8796 10.5704C21.1095 10.7841 21.0306 11.2189 20.7265 11.28C20.2949 11.3614 19.857 11.4046 19.4179 11.4089C19.0572 11.3952 18.6977 11.3609 18.341 11.3061L18.3349 11.3356Z" fill="#D5D5D5"/> <path d="M14.6944 12.5731C15.321 12.2082 15.9612 11.8578 16.6286 11.5419C16.983 11.375 17.3416 11.215 17.6963 11.0408C18.3154 10.7214 18.9631 10.4607 19.6308 10.2621C20.3323 10.055 21.059 9.94539 21.7905 9.93646L21.2315 11.7437C20.6249 11.3865 20.0235 11.0198 19.4312 10.6389C17.3596 9.3045 15.3675 7.84769 13.4324 6.32256C13.1451 6.08082 12.8839 5.80957 12.6532 5.51327C12.5496 5.37913 12.4817 5.22092 12.4557 5.05341C12.4298 4.8859 12.4467 4.71455 12.5049 4.55536C12.6487 4.05619 13.1318 3.78861 13.5874 4.00101C13.8781 4.146 14.1437 4.33665 14.3741 4.56569C15.4478 5.57667 16.6443 6.44886 17.9353 7.16181C18.2915 7.36015 18.6807 7.53808 18.9654 7.81788C19.8785 8.71031 21.01 9.30158 22.0273 10.0501C22.0907 10.0964 22.1542 10.1426 22.2182 10.1891L22.3018 10.25C22.4515 10.3589 22.5613 10.514 22.6144 10.6914C22.6675 10.8688 22.6609 11.0587 22.5957 11.232C22.5304 11.4053 22.4102 11.5524 22.2533 11.6508C22.0964 11.7491 21.9116 11.7933 21.7271 11.7765C20.985 11.7089 20.2143 11.871 19.4519 12.0942C17.9571 12.5346 16.5069 13.3497 15.1175 14.2608C14.5767 14.6447 13.9397 14.8707 13.2779 14.9134C12.9601 14.9247 12.7066 14.5631 12.8878 14.3015C13.1492 13.9276 13.4495 13.5825 13.7837 13.2721C14.0745 13.0247 14.3837 12.7999 14.7086 12.5996L14.6944 12.5731Z" fill="#D5D5D5"/> </svg></div></div><nav class="navbar7_dropdown-list-child w-dropdown-list"><div class="navbar7_container-2"><div class="nav-tab-links_wrapper mobile"><a href="https://www.productmarketingalliance.com/create-and-contribute/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_11_804)"/> <path d="M21 15H19V19H15V21H19V25H21V21H25V19H21V15ZM20 10C14.48 10 10 14.48 10 20C10 25.52 14.48 30 20 30C25.52 30 30 25.52 30 20C30 14.48 25.52 10 20 10ZM20 28C15.59 28 12 24.41 12 20C12 15.59 15.59 12 20 12C24.41 12 28 15.59 28 20C28 24.41 24.41 28 20 28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_11_804" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Create and contribute</div></a><a href="https://www.productmarketingalliance.com/meet-the-ambassadors/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_11_811)"/> <path d="M17 21.75C14.66 21.75 10 22.92 10 25.25V27H24V25.25C24 22.92 19.34 21.75 17 21.75ZM12.34 25C13.18 24.42 15.21 23.75 17 23.75C18.79 23.75 20.82 24.42 21.66 25H12.34ZM17 20C18.93 20 20.5 18.43 20.5 16.5C20.5 14.57 18.93 13 17 13C15.07 13 13.5 14.57 13.5 16.5C13.5 18.43 15.07 20 17 20ZM17 15C17.83 15 18.5 15.67 18.5 16.5C18.5 17.33 17.83 18 17 18C16.17 18 15.5 17.33 15.5 16.5C15.5 15.67 16.17 15 17 15ZM24.04 21.81C25.2 22.65 26 23.77 26 25.25V27H30V25.25C30 23.23 26.5 22.08 24.04 21.81ZM23 20C24.93 20 26.5 18.43 26.5 16.5C26.5 14.57 24.93 13 23 13C22.46 13 21.96 13.13 21.5 13.35C22.13 14.24 22.5 15.33 22.5 16.5C22.5 17.67 22.13 18.76 21.5 19.65C21.96 19.87 22.46 20 23 20Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_11_811" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Meet the ambassadors</div></a><a href="https://www.productmarketingalliance.com/product-marketing-awards-2023-winners/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_11_818)"/> <path d="M17.68 21.19L20 19.43L22.31 21.19L21.43 18.34L23.75 16.5H20.91L20 13.69L19.09 16.5H16.25L18.56 18.34L17.68 21.19ZM28 17.5C28 13.08 24.42 9.5 20 9.5C15.58 9.5 12 13.08 12 17.5C12 19.53 12.76 21.37 14 22.78V30.5L20 28.5L26 30.5V22.78C27.24 21.37 28 19.53 28 17.5ZM20 11.5C23.31 11.5 26 14.19 26 17.5C26 20.81 23.31 23.5 20 23.5C16.69 23.5 14 20.81 14 17.5C14 14.19 16.69 11.5 20 11.5ZM20 26.5L16 27.52V24.42C17.18 25.1 18.54 25.5 20 25.5C21.46 25.5 22.82 25.1 24 24.42V27.52L20 26.5Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_11_818" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Awards</div></a><a href="https://www.productmarketingalliance.com/ambassadors/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_11_822)"/> <path d="M29 11.5H11C9.9 11.5 9 12.4 9 13.5V26.5C9 27.6 9.9 28.5 11 28.5H29C30.1 28.5 31 27.6 31 26.5V13.5C31 12.4 30.1 11.5 29 11.5ZM11 26.5V13.5H19V26.5H11ZM29 26.5H21V13.5H29V26.5ZM22 17H28V18.5H22V17ZM22 19.5H28V21H22V19.5ZM22 22H28V23.5H22V22Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_11_822" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Become an ambassador</div></a></div></div></nav></div><div data-hover="false" data-delay="300" class="navbar7_menu-dropdown w-dropdown"><div class="navbar7_dropdown-toggle w-dropdown-toggle"><div>Build your company brand</div><div class="dropdown-chevron w-embed"><svg width="23" height="22" viewBox="0 0 23 22" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M18.3349 11.3356L17.3268 11.1628L16.3136 11.01C15.9554 10.9521 15.594 10.9158 15.2315 10.9013C14.2662 10.8762 13.2998 10.8837 12.3347 10.8983L9.44134 10.9616C8.2548 10.9947 7.06832 11.0238 5.88474 11.0852C5.29218 11.108 4.7021 11.1514 4.1107 11.1841C3.52149 11.2311 2.93023 11.2671 2.3435 11.3278C1.98373 11.3473 1.62294 11.3346 1.26543 11.2899C1.10046 11.2666 0.943852 11.2027 0.80964 11.104C0.675429 11.0053 0.56781 10.8748 0.496433 10.7243C0.236434 10.2732 0.369133 9.74205 0.846269 9.56326C1.15618 9.45464 1.48289 9.40181 1.81124 9.40724C3.29304 9.38594 4.77148 9.26004 6.23554 9.03047C6.63689 8.9368 7.04983 8.90261 7.46112 8.92899C8.7317 9.10306 10.0013 8.95502 11.268 9.05682C11.738 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40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_11_743)"/> <path d="M17 21.75C14.66 21.75 10 22.92 10 25.25V27H24V25.25C24 22.92 19.34 21.75 17 21.75ZM12.34 25C13.18 24.42 15.21 23.75 17 23.75C18.79 23.75 20.82 24.42 21.66 25H12.34ZM17 20C18.93 20 20.5 18.43 20.5 16.5C20.5 14.57 18.93 13 17 13C15.07 13 13.5 14.57 13.5 16.5C13.5 18.43 15.07 20 17 20ZM17 15C17.83 15 18.5 15.67 18.5 16.5C18.5 17.33 17.83 18 17 18C16.17 18 15.5 17.33 15.5 16.5C15.5 15.67 16.17 15 17 15ZM24.04 21.81C25.2 22.65 26 23.77 26 25.25V27H30V25.25C30 23.23 26.5 22.08 24.04 21.81ZM23 20C24.93 20 26.5 18.43 26.5 16.5C26.5 14.57 24.93 13 23 13C22.46 13 21.96 13.13 21.5 13.35C22.13 14.24 22.5 15.33 22.5 16.5C22.5 17.67 22.13 18.76 21.5 19.65C21.96 19.87 22.46 20 23 20Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_11_743" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" 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9.34243 17.4409 9.53997 19.1043 9.78243C19.7635 9.85439 20.384 10.1298 20.8796 10.5704C21.1095 10.7841 21.0306 11.2189 20.7265 11.28C20.2949 11.3614 19.857 11.4046 19.4179 11.4089C19.0572 11.3952 18.6977 11.3609 18.341 11.3061L18.3349 11.3356Z" fill="#D5D5D5"/> <path d="M14.6944 12.5731C15.321 12.2082 15.9612 11.8578 16.6286 11.5419C16.983 11.375 17.3416 11.215 17.6963 11.0408C18.3154 10.7214 18.9631 10.4607 19.6308 10.2621C20.3323 10.055 21.059 9.94539 21.7905 9.93646L21.2315 11.7437C20.6249 11.3865 20.0235 11.0198 19.4312 10.6389C17.3596 9.3045 15.3675 7.84769 13.4324 6.32256C13.1451 6.08082 12.8839 5.80957 12.6532 5.51327C12.5496 5.37913 12.4817 5.22092 12.4557 5.05341C12.4298 4.8859 12.4467 4.71455 12.5049 4.55536C12.6487 4.05619 13.1318 3.78861 13.5874 4.00101C13.8781 4.146 14.1437 4.33665 14.3741 4.56569C15.4478 5.57667 16.6443 6.44886 17.9353 7.16181C18.2915 7.36015 18.6807 7.53808 18.9654 7.81788C19.8785 8.71031 21.01 9.30158 22.0273 10.0501C22.0907 10.0964 22.1542 10.1426 22.2182 10.1891L22.3018 10.25C22.4515 10.3589 22.5613 10.514 22.6144 10.6914C22.6675 10.8688 22.6609 11.0587 22.5957 11.232C22.5304 11.4053 22.4102 11.5524 22.2533 11.6508C22.0964 11.7491 21.9116 11.7933 21.7271 11.7765C20.985 11.7089 20.2143 11.871 19.4519 12.0942C17.9571 12.5346 16.5069 13.3497 15.1175 14.2608C14.5767 14.6447 13.9397 14.8707 13.2779 14.9134C12.9601 14.9247 12.7066 14.5631 12.8878 14.3015C13.1492 13.9276 13.4495 13.5825 13.7837 13.2721C14.0745 13.0247 14.3837 12.7999 14.7086 12.5996L14.6944 12.5731Z" fill="#D5D5D5"/> </svg></div></div><nav class="navbar7_dropdown-list-child w-dropdown-list"><div class="navbar7_container-2"><div class="nav-tab-links_wrapper mobile"><a href="https://www.productmarketingalliance.com/about/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_11_684)"/> <path d="M20 16C17.79 16 16 17.79 16 20C16 22.21 17.79 24 20 24C22.21 24 24 22.21 24 20C24 17.79 22.21 16 20 16ZM28.94 19C28.48 14.83 25.17 11.52 21 11.06V9H19V11.06C14.83 11.52 11.52 14.83 11.06 19H9V21H11.06C11.52 25.17 14.83 28.48 19 28.94V31H21V28.94C25.17 28.48 28.48 25.17 28.94 21H31V19H28.94ZM20 27C16.13 27 13 23.87 13 20C13 16.13 16.13 13 20 13C23.87 13 27 16.13 27 20C27 23.87 23.87 27 20 27Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_11_684" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Our mission</div></a><a href="https://allianceled.io/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_11_688)"/> <path d="M20 15V11H10V29H30V15H20ZM14 27H12V25H14V27ZM14 23H12V21H14V23ZM14 19H12V17H14V19ZM14 15H12V13H14V15ZM18 27H16V25H18V27ZM18 23H16V21H18V23ZM18 19H16V17H18V19ZM18 15H16V13H18V15ZM28 27H20V25H22V23H20V21H22V19H20V17H28V27ZM26 19H24V21H26V19ZM26 23H24V25H26V23Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_11_688" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>The Alliance</div></a></div></div></nav></div></nav></div><div data-hover="false" data-delay="300" class="navbar7_menu-dropdown w-dropdown"><div class="navbar7_dropdown-toggle w-dropdown-toggle"><div>Community</div><div class="dropdown-chevron w-embed"><svg width="23" height="22" viewBox="0 0 23 22" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M18.3349 11.3356L17.3268 11.1628L16.3136 11.01C15.9554 10.9521 15.594 10.9158 15.2315 10.9013C14.2662 10.8762 13.2998 10.8837 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13.9397 14.8707 13.2779 14.9134C12.9601 14.9247 12.7066 14.5631 12.8878 14.3015C13.1492 13.9276 13.4495 13.5825 13.7837 13.2721C14.0745 13.0247 14.3837 12.7999 14.7086 12.5996L14.6944 12.5731Z" fill="#D5D5D5"/> </svg></div></div><nav class="navbar7_dropdown-list-parent w-dropdown-list"><div data-hover="false" data-delay="300" class="navbar7_menu-dropdown w-dropdown"><div class="navbar7_dropdown-toggle w-dropdown-toggle"><div>Join our community</div><div class="dropdown-chevron w-embed"><svg width="23" height="22" viewBox="0 0 23 22" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M18.3349 11.3356L17.3268 11.1628L16.3136 11.01C15.9554 10.9521 15.594 10.9158 15.2315 10.9013C14.2662 10.8762 13.2998 10.8837 12.3347 10.8983L9.44134 10.9616C8.2548 10.9947 7.06832 11.0238 5.88474 11.0852C5.29218 11.108 4.7021 11.1514 4.1107 11.1841C3.52149 11.2311 2.93023 11.2671 2.3435 11.3278C1.98373 11.3473 1.62294 11.3346 1.26543 11.2899C1.10046 11.2666 0.943852 11.2027 0.80964 11.104C0.675429 11.0053 0.56781 10.8748 0.496433 10.7243C0.236434 10.2732 0.369133 9.74205 0.846269 9.56326C1.15618 9.45464 1.48289 9.40181 1.81124 9.40724C3.29304 9.38594 4.77148 9.26004 6.23554 9.03047C6.63689 8.9368 7.04983 8.90261 7.46112 8.92899C8.7317 9.10306 10.0013 8.95502 11.268 9.05682C11.738 9.09288 12.2092 9.11045 12.6805 9.13183C13.1519 9.14856 13.6236 9.16779 14.0937 9.20785C15.7705 9.34243 17.4409 9.53997 19.1043 9.78243C19.7635 9.85439 20.384 10.1298 20.8796 10.5704C21.1095 10.7841 21.0306 11.2189 20.7265 11.28C20.2949 11.3614 19.857 11.4046 19.4179 11.4089C19.0572 11.3952 18.6977 11.3609 18.341 11.3061L18.3349 11.3356Z" fill="#D5D5D5"/> <path d="M14.6944 12.5731C15.321 12.2082 15.9612 11.8578 16.6286 11.5419C16.983 11.375 17.3416 11.215 17.6963 11.0408C18.3154 10.7214 18.9631 10.4607 19.6308 10.2621C20.3323 10.055 21.059 9.94539 21.7905 9.93646L21.2315 11.7437C20.6249 11.3865 20.0235 11.0198 19.4312 10.6389C17.3596 9.3045 15.3675 7.84769 13.4324 6.32256C13.1451 6.08082 12.8839 5.80957 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id="paint0_linear_1226_67413d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Slack</div></a><a href="https://www.linkedin.com/school/product-marketing-alliance/" class="nav-tab-link shadow-small w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_67419d)"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.2 28V17.3H15.6V28H12.2ZM13.9 15.8C12.8 15.8 12 15 12 13.9C12 12.8 12.9 12 13.9 12C15 12 15.8 12.8 15.8 13.9C15.8 15 15 15.8 13.9 15.8ZM27.8 28H24.6V22.2C24.6 20.5 23.9 20 22.9 20C21.9 20 20.9 20.8 20.9 22.3V28H17.5V17.3H20.7V18.8C21 18.1 22.2 17 23.9 17C25.8 17 27.8 18.1 27.8 21.4V28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_67419d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>LinkedIn</div></a></div></div></nav></div><div data-hover="false" data-delay="300" class="navbar7_menu-dropdown w-dropdown"><div class="navbar7_dropdown-toggle w-dropdown-toggle"><div>Meetup Chapters</div><div class="dropdown-chevron w-embed"><svg width="23" height="22" viewBox="0 0 23 22" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M18.3349 11.3356L17.3268 11.1628L16.3136 11.01C15.9554 10.9521 15.594 10.9158 15.2315 10.9013C14.2662 10.8762 13.2998 10.8837 12.3347 10.8983L9.44134 10.9616C8.2548 10.9947 7.06832 11.0238 5.88474 11.0852C5.29218 11.108 4.7021 11.1514 4.1107 11.1841C3.52149 11.2311 2.93023 11.2671 2.3435 11.3278C1.98373 11.3473 1.62294 11.3346 1.26543 11.2899C1.10046 11.2666 0.943852 11.2027 0.80964 11.104C0.675429 11.0053 0.56781 10.8748 0.496433 10.7243C0.236434 10.2732 0.369133 9.74205 0.846269 9.56326C1.15618 9.45464 1.48289 9.40181 1.81124 9.40724C3.29304 9.38594 4.77148 9.26004 6.23554 9.03047C6.63689 8.9368 7.04983 8.90261 7.46112 8.92899C8.7317 9.10306 10.0013 8.95502 11.268 9.05682C11.738 9.09288 12.2092 9.11045 12.6805 9.13183C13.1519 9.14856 13.6236 9.16779 14.0937 9.20785C15.7705 9.34243 17.4409 9.53997 19.1043 9.78243C19.7635 9.85439 20.384 10.1298 20.8796 10.5704C21.1095 10.7841 21.0306 11.2189 20.7265 11.28C20.2949 11.3614 19.857 11.4046 19.4179 11.4089C19.0572 11.3952 18.6977 11.3609 18.341 11.3061L18.3349 11.3356Z" fill="#D5D5D5"/> <path d="M14.6944 12.5731C15.321 12.2082 15.9612 11.8578 16.6286 11.5419C16.983 11.375 17.3416 11.215 17.6963 11.0408C18.3154 10.7214 18.9631 10.4607 19.6308 10.2621C20.3323 10.055 21.059 9.94539 21.7905 9.93646L21.2315 11.7437C20.6249 11.3865 20.0235 11.0198 19.4312 10.6389C17.3596 9.3045 15.3675 7.84769 13.4324 6.32256C13.1451 6.08082 12.8839 5.80957 12.6532 5.51327C12.5496 5.37913 12.4817 5.22092 12.4557 5.05341C12.4298 4.8859 12.4467 4.71455 12.5049 4.55536C12.6487 4.05619 13.1318 3.78861 13.5874 4.00101C13.8781 4.146 14.1437 4.33665 14.3741 4.56569C15.4478 5.57667 16.6443 6.44886 17.9353 7.16181C18.2915 7.36015 18.6807 7.53808 18.9654 7.81788C19.8785 8.71031 21.01 9.30158 22.0273 10.0501C22.0907 10.0964 22.1542 10.1426 22.2182 10.1891L22.3018 10.25C22.4515 10.3589 22.5613 10.514 22.6144 10.6914C22.6675 10.8688 22.6609 11.0587 22.5957 11.232C22.5304 11.4053 22.4102 11.5524 22.2533 11.6508C22.0964 11.7491 21.9116 11.7933 21.7271 11.7765C20.985 11.7089 20.2143 11.871 19.4519 12.0942C17.9571 12.5346 16.5069 13.3497 15.1175 14.2608C14.5767 14.6447 13.9397 14.8707 13.2779 14.9134C12.9601 14.9247 12.7066 14.5631 12.8878 14.3015C13.1492 13.9276 13.4495 13.5825 13.7837 13.2721C14.0745 13.0247 14.3837 12.7999 14.7086 12.5996L14.6944 12.5731Z" fill="#D5D5D5"/> </svg></div></div><nav class="navbar7_dropdown-list-child w-dropdown-list"><div class="navbar7_container-2"><div class="nav-tab-links_wrapper-flex"><a href="https://community.productmarketingalliance.com/c/new-york/?sort=asc" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_67287d)"/> <path d="M20 12C21.93 12 25 13.4 25 17.15C25 19.31 23.28 21.82 20 24.47C16.72 21.82 15 19.3 15 17.15C15 13.4 18.07 12 20 12ZM20 10C16.73 10 13 12.46 13 17.15C13 20.27 15.33 23.56 20 27C24.67 23.56 27 20.27 27 17.15C27 12.46 23.27 10 20 10Z" fill="#F9F8F5"/> <path d="M20 15C18.9 15 18 15.9 18 17C18 18.1 18.9 19 20 19C20.5304 19 21.0391 18.7893 21.4142 18.4142C21.7893 18.0391 22 17.5304 22 17C22 16.4696 21.7893 15.9609 21.4142 15.5858C21.0391 15.2107 20.5304 15 20 15ZM13 28H27V30H13V28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_67287d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop 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15.2107 20.5304 15 20 15ZM13 28H27V30H13V28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_67287d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>San Francisco</div></a><a id="w-node-afb7b9cc-9278-60b0-d0c6-6017eed7baf6-5cc62cab" href="https://community.productmarketingalliance.com/c/london/?sort=asc" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_67287d)"/> <path d="M20 12C21.93 12 25 13.4 25 17.15C25 19.31 23.28 21.82 20 24.47C16.72 21.82 15 19.3 15 17.15C15 13.4 18.07 12 20 12ZM20 10C16.73 10 13 12.46 13 17.15C13 20.27 15.33 23.56 20 27C24.67 23.56 27 20.27 27 17.15C27 12.46 23.27 10 20 10Z" fill="#F9F8F5"/> <path d="M20 15C18.9 15 18 15.9 18 17C18 18.1 18.9 19 20 19C20.5304 19 21.0391 18.7893 21.4142 18.4142C21.7893 18.0391 22 17.5304 22 17C22 16.4696 21.7893 15.9609 21.4142 15.5858C21.0391 15.2107 20.5304 15 20 15ZM13 28H27V30H13V28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_67287d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>London</div></a><a id="w-node-afb7b9cc-9278-60b0-d0c6-6017eed7bafa-5cc62cab" href="https://community.productmarketingalliance.com/c/illinois/?sort=asc" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_67287d)"/> <path d="M20 12C21.93 12 25 13.4 25 17.15C25 19.31 23.28 21.82 20 24.47C16.72 21.82 15 19.3 15 17.15C15 13.4 18.07 12 20 12ZM20 10C16.73 10 13 12.46 13 17.15C13 20.27 15.33 23.56 20 27C24.67 23.56 27 20.27 27 17.15C27 12.46 23.27 10 20 10Z" fill="#F9F8F5"/> <path d="M20 15C18.9 15 18 15.9 18 17C18 18.1 18.9 19 20 19C20.5304 19 21.0391 18.7893 21.4142 18.4142C21.7893 18.0391 22 17.5304 22 17C22 16.4696 21.7893 15.9609 21.4142 15.5858C21.0391 15.2107 20.5304 15 20 15ZM13 28H27V30H13V28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_67287d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Chicago</div></a><a id="w-node-afb7b9cc-9278-60b0-d0c6-6017eed7bafe-5cc62cab" href="https://community.productmarketingalliance.com/c/germany/?sort=asc" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_67287d)"/> <path d="M20 12C21.93 12 25 13.4 25 17.15C25 19.31 23.28 21.82 20 24.47C16.72 21.82 15 19.3 15 17.15C15 13.4 18.07 12 20 12ZM20 10C16.73 10 13 12.46 13 17.15C13 20.27 15.33 23.56 20 27C24.67 23.56 27 20.27 27 17.15C27 12.46 23.27 10 20 10Z" fill="#F9F8F5"/> <path d="M20 15C18.9 15 18 15.9 18 17C18 18.1 18.9 19 20 19C20.5304 19 21.0391 18.7893 21.4142 18.4142C21.7893 18.0391 22 17.5304 22 17C22 16.4696 21.7893 15.9609 21.4142 15.5858C21.0391 15.2107 20.5304 15 20 15ZM13 28H27V30H13V28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_67287d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Berlin</div></a><a id="w-node-afb7b9cc-9278-60b0-d0c6-6017eed7bb02-5cc62cab" href="https://community.productmarketingalliance.com/c/israel/?sort=asc" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_67287d)"/> <path d="M20 12C21.93 12 25 13.4 25 17.15C25 19.31 23.28 21.82 20 24.47C16.72 21.82 15 19.3 15 17.15C15 13.4 18.07 12 20 12ZM20 10C16.73 10 13 12.46 13 17.15C13 20.27 15.33 23.56 20 27C24.67 23.56 27 20.27 27 17.15C27 12.46 23.27 10 20 10Z" fill="#F9F8F5"/> <path d="M20 15C18.9 15 18 15.9 18 17C18 18.1 18.9 19 20 19C20.5304 19 21.0391 18.7893 21.4142 18.4142C21.7893 18.0391 22 17.5304 22 17C22 16.4696 21.7893 15.9609 21.4142 15.5858C21.0391 15.2107 20.5304 15 20 15ZM13 28H27V30H13V28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_67287d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Israel </div></a><a id="w-node-afb7b9cc-9278-60b0-d0c6-6017eed7bb06-5cc62cab" href="https://community.productmarketingalliance.com/c/amsterdam/?sort=asc" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_67287d)"/> <path d="M20 12C21.93 12 25 13.4 25 17.15C25 19.31 23.28 21.82 20 24.47C16.72 21.82 15 19.3 15 17.15C15 13.4 18.07 12 20 12ZM20 10C16.73 10 13 12.46 13 17.15C13 20.27 15.33 23.56 20 27C24.67 23.56 27 20.27 27 17.15C27 12.46 23.27 10 20 10Z" fill="#F9F8F5"/> <path d="M20 15C18.9 15 18 15.9 18 17C18 18.1 18.9 19 20 19C20.5304 19 21.0391 18.7893 21.4142 18.4142C21.7893 18.0391 22 17.5304 22 17C22 16.4696 21.7893 15.9609 21.4142 15.5858C21.0391 15.2107 20.5304 15 20 15ZM13 28H27V30H13V28Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_67287d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Amsterdam</div></a><a href="https://www.productmarketingalliance.com/pma-meetup/" class="nav-tab-link shadow-small nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_67291d)"/> <path d="M28 26C29.1 26 30 25.1 30 24V14C30 12.9 29.1 12 28 12H12C10.9 12 10 12.9 10 14V24C10 25.1 10.9 26 12 26H8V28H32V26H28ZM12 14H28V24H12V14Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_67291d" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>Virtual meetups</div></a><a href="#" class="nav-tab-link shadow-small hide nav-tab-link-flex-child w-inline-block"><div class="icon-embed-small w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="url(#paint0_linear_1226_67295)"/> <path d="M20 12L18.59 13.41L24.17 19H12V21H24.17L18.59 26.59L20 28L28 20L20 12Z" fill="#F9F8F5"/> <defs> <linearGradient id="paint0_linear_1226_67295" x1="0" y1="20" x2="44.7222" y2="20" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div>View all meetups</div></a></div></div></nav></div></nav></div><div data-hover="false" data-delay="300" class="navbar7_menu-dropdown w-dropdown"><div class="navbar7_dropdown-toggle w-dropdown-toggle"><div>Jobs</div><div class="dropdown-chevron w-embed"><svg width="23" height="22" viewBox="0 0 23 22" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M18.3349 11.3356L17.3268 11.1628L16.3136 11.01C15.9554 10.9521 15.594 10.9158 15.2315 10.9013C14.2662 10.8762 13.2998 10.8837 12.3347 10.8983L9.44134 10.9616C8.2548 10.9947 7.06832 11.0238 5.88474 11.0852C5.29218 11.108 4.7021 11.1514 4.1107 11.1841C3.52149 11.2311 2.93023 11.2671 2.3435 11.3278C1.98373 11.3473 1.62294 11.3346 1.26543 11.2899C1.10046 11.2666 0.943852 11.2027 0.80964 11.104C0.675429 11.0053 0.56781 10.8748 0.496433 10.7243C0.236434 10.2732 0.369133 9.74205 0.846269 9.56326C1.15618 9.45464 1.48289 9.40181 1.81124 9.40724C3.29304 9.38594 4.77148 9.26004 6.23554 9.03047C6.63689 8.9368 7.04983 8.90261 7.46112 8.92899C8.7317 9.10306 10.0013 8.95502 11.268 9.05682C11.738 9.09288 12.2092 9.11045 12.6805 9.13183C13.1519 9.14856 13.6236 9.16779 14.0937 9.20785C15.7705 9.34243 17.4409 9.53997 19.1043 9.78243C19.7635 9.85439 20.384 10.1298 20.8796 10.5704C21.1095 10.7841 21.0306 11.2189 20.7265 11.28C20.2949 11.3614 19.857 11.4046 19.4179 11.4089C19.0572 11.3952 18.6977 11.3609 18.341 11.3061L18.3349 11.3356Z" fill="#D5D5D5"/> <path d="M14.6944 12.5731C15.321 12.2082 15.9612 11.8578 16.6286 11.5419C16.983 11.375 17.3416 11.215 17.6963 11.0408C18.3154 10.7214 18.9631 10.4607 19.6308 10.2621C20.3323 10.055 21.059 9.94539 21.7905 9.93646L21.2315 11.7437C20.6249 11.3865 20.0235 11.0198 19.4312 10.6389C17.3596 9.3045 15.3675 7.84769 13.4324 6.32256C13.1451 6.08082 12.8839 5.80957 12.6532 5.51327C12.5496 5.37913 12.4817 5.22092 12.4557 5.05341C12.4298 4.8859 12.4467 4.71455 12.5049 4.55536C12.6487 4.05619 13.1318 3.78861 13.5874 4.00101C13.8781 4.146 14.1437 4.33665 14.3741 4.56569C15.4478 5.57667 16.6443 6.44886 17.9353 7.16181C18.2915 7.36015 18.6807 7.53808 18.9654 7.81788C19.8785 8.71031 21.01 9.30158 22.0273 10.0501C22.0907 10.0964 22.1542 10.1426 22.2182 10.1891L22.3018 10.25C22.4515 10.3589 22.5613 10.514 22.6144 10.6914C22.6675 10.8688 22.6609 11.0587 22.5957 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y2="217.949" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> <clipPath id="clip0_154_9289"> <rect width="214.459" height="214.459" fill="white" transform="translate(240.218 27.5332) rotate(97.3764)"/> </clipPath> </defs> </svg></div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8b9b57-066badca" class="hero-header_jump-to"><div class="margin-bottom margin-xsmall"><div class="text-size-large text-weight-semibold">Jump to...</div></div><div class="jump-to_decal-line"></div><div class="margin-top margin-medium"><div class="jump-to-link-wrapper"><a href="#course-overview" class="jump-to_link w-inline-block"><div class="text-style-inline text-color-black">Course overview</div><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.5386L17.3273 11.3658L16.314 11.213C15.9559 11.1551 15.5945 11.1188 15.232 11.1043C14.2667 11.0792 13.3003 11.0867 12.3352 11.1013L9.44183 11.1646C8.25529 11.1977 7.0688 11.2268 5.88523 11.2882C5.29267 11.311 4.70258 11.3544 4.11119 11.3871C3.52198 11.4341 2.93072 11.4701 2.34398 11.5308C1.98422 11.5503 1.62343 11.5376 1.26592 11.4929C1.10095 11.4696 0.94434 11.4057 0.810129 11.307C0.675917 11.2083 0.568298 11.0778 0.496921 10.9273C0.236922 10.4762 0.369622 9.94505 0.846758 9.76626C1.15667 9.65764 1.48338 9.60482 1.81173 9.61025C3.29353 9.58895 4.77197 9.46304 6.23603 9.23347C6.63738 9.1398 7.05032 9.10561 7.46161 9.13199C8.73218 9.30607 10.0018 9.15802 11.2684 9.25982C11.7384 9.29588 12.2097 9.31345 12.681 9.33484C13.1524 9.35156 13.6241 9.3708 14.0942 9.41085C15.771 9.54543 17.4414 9.74297 19.1048 9.98543C19.764 10.0574 20.3845 10.3328 20.8801 10.7734C21.11 10.9871 21.031 11.4219 20.727 11.483C20.2954 11.5644 19.8575 11.6076 19.4184 11.6119C19.0577 11.5982 18.6982 11.5639 18.3415 11.5091L18.3354 11.5386Z" fill="currentColor"/> <path d="M14.6939 12.7759C15.3205 12.411 15.9607 12.0606 16.6281 11.7448C16.9825 11.5778 17.3412 11.4178 17.6959 11.2436C18.3149 10.9242 18.9626 10.6635 19.6303 10.465C20.3318 10.2578 21.0586 10.1482 21.79 10.1393L21.231 11.9465C20.6245 11.5893 20.0231 11.2226 19.4307 10.8417C17.3591 9.50732 15.367 8.05051 13.432 6.52538C13.1446 6.28364 12.8834 6.01239 12.6527 5.71609C12.5491 5.58195 12.4812 5.42374 12.4552 5.25623C12.4293 5.08872 12.4462 4.91737 12.5045 4.75818C12.6482 4.25901 13.1314 3.99143 13.587 4.20383C13.8776 4.34882 14.1432 4.53947 14.3736 4.7685C15.4474 5.77949 16.6438 6.65168 17.9348 7.36463C18.291 7.56297 18.6802 7.7409 18.9649 8.0207C19.878 8.91313 21.0095 9.5044 22.0268 10.253C22.0903 10.2992 22.1538 10.3454 22.2177 10.3919L22.3013 10.4528C22.451 10.5618 22.5608 10.7168 22.6139 10.8942C22.667 11.0716 22.6604 11.2615 22.5952 11.4348C22.53 11.6081 22.4097 11.7552 22.2528 11.8536C22.0959 11.952 21.9111 11.9961 21.7267 11.9793C20.9845 11.9117 20.2138 12.0739 19.4514 12.297C17.9566 12.7375 16.5064 13.5525 15.117 14.4636C14.5762 14.8475 13.9392 15.0735 13.2774 15.1162C12.9596 15.1275 12.7061 14.766 12.8873 14.5043C13.1487 14.1304 13.449 13.7853 13.7832 13.4749C14.074 13.2276 14.3832 13.0027 14.7081 12.8024L14.6939 12.7759Z" fill="currentColor"/> </svg></div></a><a href="#leaders" class="jump-to_link w-inline-block"><div class="text-style-inline text-color-black">Your instructors</div><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.5386L17.3273 11.3658L16.314 11.213C15.9559 11.1551 15.5945 11.1188 15.232 11.1043C14.2667 11.0792 13.3003 11.0867 12.3352 11.1013L9.44183 11.1646C8.25529 11.1977 7.0688 11.2268 5.88523 11.2882C5.29267 11.311 4.70258 11.3544 4.11119 11.3871C3.52198 11.4341 2.93072 11.4701 2.34398 11.5308C1.98422 11.5503 1.62343 11.5376 1.26592 11.4929C1.10095 11.4696 0.94434 11.4057 0.810129 11.307C0.675917 11.2083 0.568298 11.0778 0.496921 10.9273C0.236922 10.4762 0.369622 9.94505 0.846758 9.76626C1.15667 9.65764 1.48338 9.60482 1.81173 9.61025C3.29353 9.58895 4.77197 9.46304 6.23603 9.23347C6.63738 9.1398 7.05032 9.10561 7.46161 9.13199C8.73218 9.30607 10.0018 9.15802 11.2684 9.25982C11.7384 9.29588 12.2097 9.31345 12.681 9.33484C13.1524 9.35156 13.6241 9.3708 14.0942 9.41085C15.771 9.54543 17.4414 9.74297 19.1048 9.98543C19.764 10.0574 20.3845 10.3328 20.8801 10.7734C21.11 10.9871 21.031 11.4219 20.727 11.483C20.2954 11.5644 19.8575 11.6076 19.4184 11.6119C19.0577 11.5982 18.6982 11.5639 18.3415 11.5091L18.3354 11.5386Z" fill="currentColor"/> <path d="M14.6939 12.7759C15.3205 12.411 15.9607 12.0606 16.6281 11.7448C16.9825 11.5778 17.3412 11.4178 17.6959 11.2436C18.3149 10.9242 18.9626 10.6635 19.6303 10.465C20.3318 10.2578 21.0586 10.1482 21.79 10.1393L21.231 11.9465C20.6245 11.5893 20.0231 11.2226 19.4307 10.8417C17.3591 9.50732 15.367 8.05051 13.432 6.52538C13.1446 6.28364 12.8834 6.01239 12.6527 5.71609C12.5491 5.58195 12.4812 5.42374 12.4552 5.25623C12.4293 5.08872 12.4462 4.91737 12.5045 4.75818C12.6482 4.25901 13.1314 3.99143 13.587 4.20383C13.8776 4.34882 14.1432 4.53947 14.3736 4.7685C15.4474 5.77949 16.6438 6.65168 17.9348 7.36463C18.291 7.56297 18.6802 7.7409 18.9649 8.0207C19.878 8.91313 21.0095 9.5044 22.0268 10.253C22.0903 10.2992 22.1538 10.3454 22.2177 10.3919L22.3013 10.4528C22.451 10.5618 22.5608 10.7168 22.6139 10.8942C22.667 11.0716 22.6604 11.2615 22.5952 11.4348C22.53 11.6081 22.4097 11.7552 22.2528 11.8536C22.0959 11.952 21.9111 11.9961 21.7267 11.9793C20.9845 11.9117 20.2138 12.0739 19.4514 12.297C17.9566 12.7375 16.5064 13.5525 15.117 14.4636C14.5762 14.8475 13.9392 15.0735 13.2774 15.1162C12.9596 15.1275 12.7061 14.766 12.8873 14.5043C13.1487 14.1304 13.449 13.7853 13.7832 13.4749C14.074 13.2276 14.3832 13.0027 14.7081 12.8024L14.6939 12.7759Z" fill="currentColor"/> </svg></div></a><a href="#section-whats-included" class="jump-to_link w-inline-block"><div class="text-style-inline text-color-black">What's included</div><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.5386L17.3273 11.3658L16.314 11.213C15.9559 11.1551 15.5945 11.1188 15.232 11.1043C14.2667 11.0792 13.3003 11.0867 12.3352 11.1013L9.44183 11.1646C8.25529 11.1977 7.0688 11.2268 5.88523 11.2882C5.29267 11.311 4.70258 11.3544 4.11119 11.3871C3.52198 11.4341 2.93072 11.4701 2.34398 11.5308C1.98422 11.5503 1.62343 11.5376 1.26592 11.4929C1.10095 11.4696 0.94434 11.4057 0.810129 11.307C0.675917 11.2083 0.568298 11.0778 0.496921 10.9273C0.236922 10.4762 0.369622 9.94505 0.846758 9.76626C1.15667 9.65764 1.48338 9.60482 1.81173 9.61025C3.29353 9.58895 4.77197 9.46304 6.23603 9.23347C6.63738 9.1398 7.05032 9.10561 7.46161 9.13199C8.73218 9.30607 10.0018 9.15802 11.2684 9.25982C11.7384 9.29588 12.2097 9.31345 12.681 9.33484C13.1524 9.35156 13.6241 9.3708 14.0942 9.41085C15.771 9.54543 17.4414 9.74297 19.1048 9.98543C19.764 10.0574 20.3845 10.3328 20.8801 10.7734C21.11 10.9871 21.031 11.4219 20.727 11.483C20.2954 11.5644 19.8575 11.6076 19.4184 11.6119C19.0577 11.5982 18.6982 11.5639 18.3415 11.5091L18.3354 11.5386Z" fill="currentColor"/> <path d="M14.6939 12.7759C15.3205 12.411 15.9607 12.0606 16.6281 11.7448C16.9825 11.5778 17.3412 11.4178 17.6959 11.2436C18.3149 10.9242 18.9626 10.6635 19.6303 10.465C20.3318 10.2578 21.0586 10.1482 21.79 10.1393L21.231 11.9465C20.6245 11.5893 20.0231 11.2226 19.4307 10.8417C17.3591 9.50732 15.367 8.05051 13.432 6.52538C13.1446 6.28364 12.8834 6.01239 12.6527 5.71609C12.5491 5.58195 12.4812 5.42374 12.4552 5.25623C12.4293 5.08872 12.4462 4.91737 12.5045 4.75818C12.6482 4.25901 13.1314 3.99143 13.587 4.20383C13.8776 4.34882 14.1432 4.53947 14.3736 4.7685C15.4474 5.77949 16.6438 6.65168 17.9348 7.36463C18.291 7.56297 18.6802 7.7409 18.9649 8.0207C19.878 8.91313 21.0095 9.5044 22.0268 10.253C22.0903 10.2992 22.1538 10.3454 22.2177 10.3919L22.3013 10.4528C22.451 10.5618 22.5608 10.7168 22.6139 10.8942C22.667 11.0716 22.6604 11.2615 22.5952 11.4348C22.53 11.6081 22.4097 11.7552 22.2528 11.8536C22.0959 11.952 21.9111 11.9961 21.7267 11.9793C20.9845 11.9117 20.2138 12.0739 19.4514 12.297C17.9566 12.7375 16.5064 13.5525 15.117 14.4636C14.5762 14.8475 13.9392 15.0735 13.2774 15.1162C12.9596 15.1275 12.7061 14.766 12.8873 14.5043C13.1487 14.1304 13.449 13.7853 13.7832 13.4749C14.074 13.2276 14.3832 13.0027 14.7081 12.8024L14.6939 12.7759Z" fill="currentColor"/> </svg></div></a><a href="#benefits" class="jump-to_link w-inline-block"><div class="text-style-inline text-color-black">Course benefits</div><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.5386L17.3273 11.3658L16.314 11.213C15.9559 11.1551 15.5945 11.1188 15.232 11.1043C14.2667 11.0792 13.3003 11.0867 12.3352 11.1013L9.44183 11.1646C8.25529 11.1977 7.0688 11.2268 5.88523 11.2882C5.29267 11.311 4.70258 11.3544 4.11119 11.3871C3.52198 11.4341 2.93072 11.4701 2.34398 11.5308C1.98422 11.5503 1.62343 11.5376 1.26592 11.4929C1.10095 11.4696 0.94434 11.4057 0.810129 11.307C0.675917 11.2083 0.568298 11.0778 0.496921 10.9273C0.236922 10.4762 0.369622 9.94505 0.846758 9.76626C1.15667 9.65764 1.48338 9.60482 1.81173 9.61025C3.29353 9.58895 4.77197 9.46304 6.23603 9.23347C6.63738 9.1398 7.05032 9.10561 7.46161 9.13199C8.73218 9.30607 10.0018 9.15802 11.2684 9.25982C11.7384 9.29588 12.2097 9.31345 12.681 9.33484C13.1524 9.35156 13.6241 9.3708 14.0942 9.41085C15.771 9.54543 17.4414 9.74297 19.1048 9.98543C19.764 10.0574 20.3845 10.3328 20.8801 10.7734C21.11 10.9871 21.031 11.4219 20.727 11.483C20.2954 11.5644 19.8575 11.6076 19.4184 11.6119C19.0577 11.5982 18.6982 11.5639 18.3415 11.5091L18.3354 11.5386Z" fill="currentColor"/> <path d="M14.6939 12.7759C15.3205 12.411 15.9607 12.0606 16.6281 11.7448C16.9825 11.5778 17.3412 11.4178 17.6959 11.2436C18.3149 10.9242 18.9626 10.6635 19.6303 10.465C20.3318 10.2578 21.0586 10.1482 21.79 10.1393L21.231 11.9465C20.6245 11.5893 20.0231 11.2226 19.4307 10.8417C17.3591 9.50732 15.367 8.05051 13.432 6.52538C13.1446 6.28364 12.8834 6.01239 12.6527 5.71609C12.5491 5.58195 12.4812 5.42374 12.4552 5.25623C12.4293 5.08872 12.4462 4.91737 12.5045 4.75818C12.6482 4.25901 13.1314 3.99143 13.587 4.20383C13.8776 4.34882 14.1432 4.53947 14.3736 4.7685C15.4474 5.77949 16.6438 6.65168 17.9348 7.36463C18.291 7.56297 18.6802 7.7409 18.9649 8.0207C19.878 8.91313 21.0095 9.5044 22.0268 10.253C22.0903 10.2992 22.1538 10.3454 22.2177 10.3919L22.3013 10.4528C22.451 10.5618 22.5608 10.7168 22.6139 10.8942C22.667 11.0716 22.6604 11.2615 22.5952 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class="logo3_logo"/></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8b9c02-066badca" class="logo3_wrapper"><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/6525af91d271b9b0ca871b46_Company%20logo%20(6).svg" loading="lazy" alt="" class="logo3_logo"/></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8b9c04-066badca" class="logo3_wrapper"><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/6525af91a06d8aab3466d643_Company%20logo%20(7).svg" loading="lazy" alt="" class="logo3_logo"/></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8b9c06-066badca" class="logo3_wrapper"><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/6525af926d1c176e40510938_Company%20logo%20(8).svg" loading="lazy" alt="" class="logo3_logo"/></div></div></div></div></section><section id="light-section" class="section_overview"><div id="course-overview" class="anchor-link"></div><div class="padding-global visible-overflow"><div class="container-large"><div class="padding-section-medium display-block"><div class="margin-bottom margin-small"><div class="overview_header"><div class="icon-embed-small is-overview w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 39 36" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path fill-rule="evenodd" clip-rule="evenodd" d="M17.2596 13.3355C13.652 10.37 10.7288 6.83846 8.5321 2.72394C8.09277 1.90441 7.07051 1.59181 6.24253 2.03114C5.42301 2.47047 5.11035 3.49278 5.54968 4.32076C7.96601 8.82392 11.1597 12.6934 15.1137 15.9462C15.8318 16.5376 16.9048 16.4362 17.4962 15.718C18.0876 14.9915 17.9777 13.9269 17.2596 13.3355Z" fill="currentColor"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M15.3364 1.78537C15.5223 5.19865 15.6913 8.61192 15.9025 12.0252C15.9617 12.9546 16.7643 13.6642 17.6936 13.6051C18.623 13.546 19.3327 12.7433 19.2735 11.814C19.0623 8.40915 18.8933 5.00435 18.7074 1.59107C18.6567 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57" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M56.2539 34.2291C56.8034 34.0651 57.3411 33.7932 57.8777 33.5214C60.7939 32.2482 64.2002 30.8167 66.6003 28.6137C69.7431 25.6821 70.7665 22.6356 70.4457 19.7234C69.991 15.625 66.5434 11.7175 62.1371 9.54112C57.7686 7.361 52.5148 6.7957 48.5319 8.8299C45.7993 10.1938 43.613 12.8116 42.702 17.0466C41.6419 21.8417 43.3318 26.1437 46.408 29.7617C47.5677 31.1723 48.9108 32.3463 50.3771 33.5082C48.6507 34.0081 46.9071 34.5101 45.1386 35.0142C39.3288 36.4678 33.1531 37.304 27.177 37.5747C19.2824 38.0374 11.5992 37.1697 4.03049 34.8735C3.33732 34.7248 2.60102 35.1258 2.38943 35.8012C2.17892 36.4766 2.5741 37.2 3.27807 37.4567C11.1437 39.8322 19.1335 40.7785 27.3369 40.2849C33.4749 39.8889 39.8407 39.1422 45.8113 37.5634C48.2816 36.8801 50.7055 36.2016 53.0904 35.4177C56.5391 37.5809 60.2889 39.1688 63.4308 40.054C84.4105 45.5885 110.66 33.0393 128.014 21.4888C128.623 21.1008 128.791 20.3199 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130.999 19.8814C131.14 19.3221 130.827 18.372 129.546 17.8458C127.736 17.1545 122.876 16.8768 122.402 16.8152C117.601 16.2049 113.365 15.5385 109.992 11.7321C109.511 11.2349 108.676 11.2096 108.123 11.5921C107.58 12.0827 107.536 12.9596 108.018 13.4567C111.86 17.7614 116.635 18.8101 122.103 19.4627C122.444 19.4285 125.347 19.5743 127.4 20.0232C127.625 20.1097 127.862 20.0862 128.084 20.173Z" fill="#09100F"/> </svg></div><div id="w-node-ceb239a0-e657-9d2b-ffcf-d53f191f646f-066badca" class="w-richtext"><p>B2C Certified: Core is the only product marketing curriculum dedicated to helping PMMs master their craft in the B2C space. This comprehensive, self-paced course provides you with the knowledge, tools, and resources needed to successfully launch products, and attract and retain customers throughout every lifecycle stage. From pricing and positioning to OKRs and GTM strategies, B2C Core has got you covered.</p><p>‍</p><p>Plus, with B2C Certified: Core, you’ll gain exclusive access to downloadable and editable templates and frameworks, bonus footage with leading experts, an accredited certificate of completion, and more. We want you to walk away with career-enhancing proficiencies that work in the real world, and they’re here, all in one place.</p></div></div></div><h2 class="heading-style-h3 margin-bottom margin-small">Curriculum</h2><div data-duration-in="400" data-duration-out="200" id="fallback-curriculum" data-current="Tab 1" data-easing="ease" class="overview_component w-tabs"><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8b9c1b-066badca" class="overview_tabs-menu w-tab-menu"><a data-w-tab="Tab 1" class="overview_tabs-link w-inline-block w-tab-link w--current"><p>Introduction</p><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 10.0018 9.35736 11.2684 9.45916C11.7384 9.49522 12.2097 9.51279 12.681 9.53418C13.1524 9.5509 13.6241 9.57014 14.0942 9.61019C15.771 9.74477 17.4414 9.94231 19.1048 10.1848C19.764 10.2567 20.3845 10.5321 20.8801 10.9728C21.11 11.1865 21.031 11.6212 20.727 11.6824C20.2954 11.7638 19.8575 11.8069 19.4184 11.8112C19.0577 11.7975 18.6982 11.7632 18.3415 11.7084L18.3354 11.738Z" fill="currentColor"/> <path d="M14.6939 12.9735C15.3205 12.6085 15.9607 12.2582 16.6281 11.9423C16.9825 11.7754 17.3412 11.6154 17.6959 11.4412C18.3149 11.1218 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14.7019C13.1487 14.328 13.449 13.9829 13.7832 13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div></a><a data-w-tab="Tab 2" class="overview_tabs-link w-inline-block w-tab-link"><p>Research</p><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 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13.1314 4.189 13.587 4.4014C13.8776 4.54639 14.1432 4.73704 14.3736 4.96608C15.4474 5.97706 16.6438 6.84925 17.9348 7.5622C18.291 7.76054 18.6802 7.93848 18.9649 8.21827C19.878 9.1107 21.0095 9.70197 22.0268 10.4505C22.0903 10.4968 22.1538 10.543 22.2177 10.5895L22.3013 10.6503C22.451 10.7593 22.5608 10.9144 22.6139 11.0918C22.667 11.2692 22.6604 11.4591 22.5952 11.6324C22.53 11.8057 22.4097 11.9528 22.2528 12.0512C22.0959 12.1495 21.9111 12.1937 21.7267 12.1769C20.9845 12.1093 20.2138 12.2714 19.4514 12.4946C17.9566 12.935 16.5064 13.7501 15.117 14.6612C14.5762 15.0451 13.9392 15.2711 13.2774 15.3138C12.9596 15.3251 12.7061 14.9635 12.8873 14.7019C13.1487 14.328 13.449 13.9829 13.7832 13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div></a><a data-w-tab="Tab 3" class="overview_tabs-link w-inline-block w-tab-link"><p>Pricing</p><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 10.0018 9.35736 11.2684 9.45916C11.7384 9.49522 12.2097 9.51279 12.681 9.53418C13.1524 9.5509 13.6241 9.57014 14.0942 9.61019C15.771 9.74477 17.4414 9.94231 19.1048 10.1848C19.764 10.2567 20.3845 10.5321 20.8801 10.9728C21.11 11.1865 21.031 11.6212 20.727 11.6824C20.2954 11.7638 19.8575 11.8069 19.4184 11.8112C19.0577 11.7975 18.6982 11.7632 18.3415 11.7084L18.3354 11.738Z" fill="currentColor"/> <path d="M14.6939 12.9735C15.3205 12.6085 15.9607 12.2582 16.6281 11.9423C16.9825 11.7754 17.3412 11.6154 17.6959 11.4412C18.3149 11.1218 18.9626 10.8611 19.6303 10.6625C20.3318 10.4554 21.0586 10.3458 21.79 10.3368L21.231 12.144C20.6245 11.7868 20.0231 11.4202 19.4307 11.0392C17.3591 9.7049 15.367 8.24808 13.432 6.72295C13.1446 6.48121 12.8834 6.20996 12.6527 5.91366C12.5491 5.77952 12.4812 5.62131 12.4552 5.4538C12.4293 5.28629 12.4462 5.11494 12.5045 4.95575C12.6482 4.45658 13.1314 4.189 13.587 4.4014C13.8776 4.54639 14.1432 4.73704 14.3736 4.96608C15.4474 5.97706 16.6438 6.84925 17.9348 7.5622C18.291 7.76054 18.6802 7.93848 18.9649 8.21827C19.878 9.1107 21.0095 9.70197 22.0268 10.4505C22.0903 10.4968 22.1538 10.543 22.2177 10.5895L22.3013 10.6503C22.451 10.7593 22.5608 10.9144 22.6139 11.0918C22.667 11.2692 22.6604 11.4591 22.5952 11.6324C22.53 11.8057 22.4097 11.9528 22.2528 12.0512C22.0959 12.1495 21.9111 12.1937 21.7267 12.1769C20.9845 12.1093 20.2138 12.2714 19.4514 12.4946C17.9566 12.935 16.5064 13.7501 15.117 14.6612C14.5762 15.0451 13.9392 15.2711 13.2774 15.3138C12.9596 15.3251 12.7061 14.9635 12.8873 14.7019C13.1487 14.328 13.449 13.9829 13.7832 13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div></a><a data-w-tab="Tab 4" class="overview_tabs-link w-inline-block w-tab-link"><p>Objectives and key results</p><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 10.0018 9.35736 11.2684 9.45916C11.7384 9.49522 12.2097 9.51279 12.681 9.53418C13.1524 9.5509 13.6241 9.57014 14.0942 9.61019C15.771 9.74477 17.4414 9.94231 19.1048 10.1848C19.764 10.2567 20.3845 10.5321 20.8801 10.9728C21.11 11.1865 21.031 11.6212 20.727 11.6824C20.2954 11.7638 19.8575 11.8069 19.4184 11.8112C19.0577 11.7975 18.6982 11.7632 18.3415 11.7084L18.3354 11.738Z" fill="currentColor"/> <path d="M14.6939 12.9735C15.3205 12.6085 15.9607 12.2582 16.6281 11.9423C16.9825 11.7754 17.3412 11.6154 17.6959 11.4412C18.3149 11.1218 18.9626 10.8611 19.6303 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13.9829 13.7832 13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div></a><a data-w-tab="Tab 5" class="overview_tabs-link w-inline-block w-tab-link"><p>Personas</p><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 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viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 10.0018 9.35736 11.2684 9.45916C11.7384 9.49522 12.2097 9.51279 12.681 9.53418C13.1524 9.5509 13.6241 9.57014 14.0942 9.61019C15.771 9.74477 17.4414 9.94231 19.1048 10.1848C19.764 10.2567 20.3845 10.5321 20.8801 10.9728C21.11 11.1865 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13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div></a><a data-w-tab="Tab 8" class="overview_tabs-link w-inline-block w-tab-link"><p>Communication and collaboration</p><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 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4.4014C13.8776 4.54639 14.1432 4.73704 14.3736 4.96608C15.4474 5.97706 16.6438 6.84925 17.9348 7.5622C18.291 7.76054 18.6802 7.93848 18.9649 8.21827C19.878 9.1107 21.0095 9.70197 22.0268 10.4505C22.0903 10.4968 22.1538 10.543 22.2177 10.5895L22.3013 10.6503C22.451 10.7593 22.5608 10.9144 22.6139 11.0918C22.667 11.2692 22.6604 11.4591 22.5952 11.6324C22.53 11.8057 22.4097 11.9528 22.2528 12.0512C22.0959 12.1495 21.9111 12.1937 21.7267 12.1769C20.9845 12.1093 20.2138 12.2714 19.4514 12.4946C17.9566 12.935 16.5064 13.7501 15.117 14.6612C14.5762 15.0451 13.9392 15.2711 13.2774 15.3138C12.9596 15.3251 12.7061 14.9635 12.8873 14.7019C13.1487 14.328 13.449 13.9829 13.7832 13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div></a><a data-w-tab="Tab 9" class="overview_tabs-link w-inline-block w-tab-link"><p>Onboarding</p><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 10.0018 9.35736 11.2684 9.45916C11.7384 9.49522 12.2097 9.51279 12.681 9.53418C13.1524 9.5509 13.6241 9.57014 14.0942 9.61019C15.771 9.74477 17.4414 9.94231 19.1048 10.1848C19.764 10.2567 20.3845 10.5321 20.8801 10.9728C21.11 11.1865 21.031 11.6212 20.727 11.6824C20.2954 11.7638 19.8575 11.8069 19.4184 11.8112C19.0577 11.7975 18.6982 11.7632 18.3415 11.7084L18.3354 11.738Z" fill="currentColor"/> <path d="M14.6939 12.9735C15.3205 12.6085 15.9607 12.2582 16.6281 11.9423C16.9825 11.7754 17.3412 11.6154 17.6959 11.4412C18.3149 11.1218 18.9626 10.8611 19.6303 10.6625C20.3318 10.4554 21.0586 10.3458 21.79 10.3368L21.231 12.144C20.6245 11.7868 20.0231 11.4202 19.4307 11.0392C17.3591 9.7049 15.367 8.24808 13.432 6.72295C13.1446 6.48121 12.8834 6.20996 12.6527 5.91366C12.5491 5.77952 12.4812 5.62131 12.4552 5.4538C12.4293 5.28629 12.4462 5.11494 12.5045 4.95575C12.6482 4.45658 13.1314 4.189 13.587 4.4014C13.8776 4.54639 14.1432 4.73704 14.3736 4.96608C15.4474 5.97706 16.6438 6.84925 17.9348 7.5622C18.291 7.76054 18.6802 7.93848 18.9649 8.21827C19.878 9.1107 21.0095 9.70197 22.0268 10.4505C22.0903 10.4968 22.1538 10.543 22.2177 10.5895L22.3013 10.6503C22.451 10.7593 22.5608 10.9144 22.6139 11.0918C22.667 11.2692 22.6604 11.4591 22.5952 11.6324C22.53 11.8057 22.4097 11.9528 22.2528 12.0512C22.0959 12.1495 21.9111 12.1937 21.7267 12.1769C20.9845 12.1093 20.2138 12.2714 19.4514 12.4946C17.9566 12.935 16.5064 13.7501 15.117 14.6612C14.5762 15.0451 13.9392 15.2711 13.2774 15.3138C12.9596 15.3251 12.7061 14.9635 12.8873 14.7019C13.1487 14.328 13.449 13.9829 13.7832 13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div></a><a data-w-tab="Tab 10" class="overview_tabs-link no-border w-inline-block w-tab-link"><p>Analysis and optimization</p><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 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10.6625C20.3318 10.4554 21.0586 10.3458 21.79 10.3368L21.231 12.144C20.6245 11.7868 20.0231 11.4202 19.4307 11.0392C17.3591 9.7049 15.367 8.24808 13.432 6.72295C13.1446 6.48121 12.8834 6.20996 12.6527 5.91366C12.5491 5.77952 12.4812 5.62131 12.4552 5.4538C12.4293 5.28629 12.4462 5.11494 12.5045 4.95575C12.6482 4.45658 13.1314 4.189 13.587 4.4014C13.8776 4.54639 14.1432 4.73704 14.3736 4.96608C15.4474 5.97706 16.6438 6.84925 17.9348 7.5622C18.291 7.76054 18.6802 7.93848 18.9649 8.21827C19.878 9.1107 21.0095 9.70197 22.0268 10.4505C22.0903 10.4968 22.1538 10.543 22.2177 10.5895L22.3013 10.6503C22.451 10.7593 22.5608 10.9144 22.6139 11.0918C22.667 11.2692 22.6604 11.4591 22.5952 11.6324C22.53 11.8057 22.4097 11.9528 22.2528 12.0512C22.0959 12.1495 21.9111 12.1937 21.7267 12.1769C20.9845 12.1093 20.2138 12.2714 19.4514 12.4946C17.9566 12.935 16.5064 13.7501 15.117 14.6612C14.5762 15.0451 13.9392 15.2711 13.2774 15.3138C12.9596 15.3251 12.7061 14.9635 12.8873 14.7019C13.1487 14.328 13.449 13.9829 13.7832 13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div></a></div><div class="tabs-content-4 w-tab-content"><div data-w-tab="Tab 1" class="w-tab-pane w--tab-active"><div class="overview_image-wrapper"><div class="margin-bottom margin-small"><p class="text-size-xlarge text-weight-medium">Chapters</p></div><div class="w-richtext"><ul role="list"><li>Our top learning tips</li><li>Resource library</li><li>What is B2C Product Marketing?</li><li>How does B2C differ from B2B and B2D?</li><li>Product Marketing career table</li><li>PMA's product marketing framework</li><li>The B2C Product lifecycle</li><li>The difference between PMM and PM</li><li>How PMM and PM should work together</li><li>Portfolio messaging</li><li>Key takeaways</li></ul></div></div></div><div data-w-tab="Tab 2" class="w-tab-pane"><div class="overview_image-wrapper"><div class="margin-bottom margin-small"><p class="text-size-xlarge text-weight-medium">Chapters</p></div><div class="w-richtext"><ul role="list"><li>Research overview</li><li>B2C approaches and tools for research</li><li>Qualitative versus quantitative research</li><li>Customer feedback</li><li>Competitor intel</li><li>Incentivisation best practice</li><li>10 steps to validating your hypothesis</li><li>Building a business case</li><li>Key takeaways</li><li>Coursework</li><li>Exam</li></ul></div></div></div><div data-w-tab="Tab 3" class="w-tab-pane"><div class="overview_image-wrapper"><div class="margin-bottom margin-small"><p class="text-size-xlarge text-weight-medium">Chapters</p></div><div class="w-richtext"><ul role="list"><li>Pricing basics</li><li>How to take ownership of pricing</li><li>Willingness to pay</li><li>B2C pricing in the era of industry 4.0</li><li>Cost-plus pricing</li><li>Competitor pricing</li><li>Value-based pricing</li><li>Dynamic pricing</li><li>Max diff pricing</li><li>Key takeaways</li><li>Coursework</li><li>Exam</li></ul></div></div></div><div data-w-tab="Tab 4" class="w-tab-pane"><div class="overview_image-wrapper"><div class="margin-bottom margin-small"><p class="text-size-xlarge text-weight-medium">Chapters</p></div><div class="w-richtext"><ul role="list"><li>An intro to OKRs</li><li>Lead gen OKRs</li><li>Product adoption OKRs</li><li>Reporting and communication</li><li>B2C persona OKRs</li><li>Coursework</li><li>Exam</li><li><strong>BONUS:</strong> Product marketing metrics that matter</li></ul></div></div></div><div data-w-tab="Tab 5" class="w-tab-pane"><div class="overview_image-wrapper"><div class="margin-bottom margin-small"><p class="text-size-xlarge text-weight-medium">Chapters</p></div><div class="w-richtext"><ul role="list"><li>What are personas?</li><li>B2C persona example</li><li>Persona templates</li><li>Creating your persona</li><li>What is jobs to be done?</li><li>Coursework</li><li>Key takeaways</li><li>Exam</li><li><strong>BONUS:</strong> How to develop personas the right way</li></ul></div></div></div><div data-w-tab="Tab 6" class="w-tab-pane"><div class="overview_image-wrapper"><div class="margin-bottom margin-small"><p class="text-size-xlarge text-weight-medium">Chapters</p></div><div class="w-richtext"><ul role="list"><li>Positioning overview</li><li>Positioning fundamentals</li><li>How to approach positioning</li><li>Mastering positioning for growth</li><li>Understanding messaging</li><li>An intro to narrative design</li><li>Narrative design certified</li><li>Examples of storytelling in marketing</li><li>Storytelling framework</li><li>Coursework</li><li>Key takeaways</li><li>Exam</li><li><strong>Fireside chat</strong>: B2C Positioning and Messaging case study</li></ul></div></div></div><div data-w-tab="Tab 7" class="w-tab-pane"><div class="overview_image-wrapper"><div class="margin-bottom margin-small"><p class="text-size-xlarge text-weight-medium">Chapters</p></div><div class="w-richtext"><ul role="list"><li>Go-to-Market overview</li><li>GTM for B2C</li><li>Establishing alignment</li><li>Marketing channels</li><li>Using community in B2C product launches</li><li>Segmenting messaging before launch</li><li>Beta testing</li><li>Timing your launch</li><li>Communicating your GTM strategy</li><li>Product led growth in the B2C SaaS space</li><li>Coursework</li><li>Key takeaways</li><li>Exam</li><li><strong>BONUS: </strong>Building a multi-channel customer marketing strategy</li><li><strong>BONUS:</strong> Evolving product marketing to solutions marketing</li></ul></div></div></div><div data-w-tab="Tab 8" class="w-tab-pane"><div class="overview_image-wrapper"><div class="margin-bottom margin-small"><p class="text-size-xlarge text-weight-medium">Chapters</p></div><div class="w-richtext"><ul role="list"><li>Why communication is so important</li><li>12 tips to communicate better</li><li>How to work with marketing</li><li>How to work with product</li><li>Key takeaways</li><li>Exam</li></ul></div></div></div><div data-w-tab="Tab 9" class="w-tab-pane"><div class="overview_image-wrapper"><div class="margin-bottom margin-small"><p class="text-size-xlarge text-weight-medium">Chapters</p></div><div class="w-richtext"><ul role="list"><li>Onboarding overview</li><li>B2C onboarding examples</li><li>Onboarding framework</li><li>Onboarding best practices</li><li>Retention tactics</li><li>Customer case studies</li><li>Coursework</li><li>Key takeaways</li><li>Exam</li></ul></div></div></div><div data-w-tab="Tab 10" class="w-tab-pane"><div class="overview_image-wrapper"><div class="margin-bottom margin-small"><p class="text-size-xlarge text-weight-medium">Chapters</p></div><div class="w-richtext"><ul role="list"><li>Analysis fundamentals</li><li>Areas to analyse</li><li>A/B testing</li><li>Cohort analysis</li><li>Coursework</li><li>Key takeaways</li><li>Exam</li></ul></div></div></div></div></div><div id="fallback-curriculum-mobile" class="overview_component-mobile"><div class="w-layout-grid overview_mobile_list"><div data-w-id="90306aaa-20f3-fe73-ecc5-b9b81e8b9d29" class="overview_mobile-accordion"><div data-w-id="90306aaa-20f3-fe73-ecc5-b9b81e8b9d2a" style="color:rgb(0,0,0)" class="overview_mobile-question"><div data-w-id="90306aaa-20f3-fe73-ecc5-b9b81e8b9d2b" style="-webkit-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0.42" class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 10.0018 9.35736 11.2684 9.45916C11.7384 9.49522 12.2097 9.51279 12.681 9.53418C13.1524 9.5509 13.6241 9.57014 14.0942 9.61019C15.771 9.74477 17.4414 9.94231 19.1048 10.1848C19.764 10.2567 20.3845 10.5321 20.8801 10.9728C21.11 11.1865 21.031 11.6212 20.727 11.6824C20.2954 11.7638 19.8575 11.8069 19.4184 11.8112C19.0577 11.7975 18.6982 11.7632 18.3415 11.7084L18.3354 11.738Z" fill="currentColor"/> <path d="M14.6939 12.9735C15.3205 12.6085 15.9607 12.2582 16.6281 11.9423C16.9825 11.7754 17.3412 11.6154 17.6959 11.4412C18.3149 11.1218 18.9626 10.8611 19.6303 10.6625C20.3318 10.4554 21.0586 10.3458 21.79 10.3368L21.231 12.144C20.6245 11.7868 20.0231 11.4202 19.4307 11.0392C17.3591 9.7049 15.367 8.24808 13.432 6.72295C13.1446 6.48121 12.8834 6.20996 12.6527 5.91366C12.5491 5.77952 12.4812 5.62131 12.4552 5.4538C12.4293 5.28629 12.4462 5.11494 12.5045 4.95575C12.6482 4.45658 13.1314 4.189 13.587 4.4014C13.8776 4.54639 14.1432 4.73704 14.3736 4.96608C15.4474 5.97706 16.6438 6.84925 17.9348 7.5622C18.291 7.76054 18.6802 7.93848 18.9649 8.21827C19.878 9.1107 21.0095 9.70197 22.0268 10.4505C22.0903 10.4968 22.1538 10.543 22.2177 10.5895L22.3013 10.6503C22.451 10.7593 22.5608 10.9144 22.6139 11.0918C22.667 11.2692 22.6604 11.4591 22.5952 11.6324C22.53 11.8057 22.4097 11.9528 22.2528 12.0512C22.0959 12.1495 21.9111 12.1937 21.7267 12.1769C20.9845 12.1093 20.2138 12.2714 19.4514 12.4946C17.9566 12.935 16.5064 13.7501 15.117 14.6612C14.5762 15.0451 13.9392 15.2711 13.2774 15.3138C12.9596 15.3251 12.7061 14.9635 12.8873 14.7019C13.1487 14.328 13.449 13.9829 13.7832 13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div><div class="text-size-xlarge text-weight-normal">Introduction</div></div><div data-w-id="90306aaa-20f3-fe73-ecc5-b9b81e8b9d2e" style="height:0px" class="overview_mobile-answer"><div class="margin-bottom margin-small"><div class="overview_image-wrapper"><div class="margin-bottom margin-small"><p class="text-size-xlarge text-weight-medium">Chapters</p></div><div class="w-richtext"><ul role="list"><li>Our top learning tips</li><li>Resource library</li><li>What is B2C Product Marketing?</li><li>How does B2C differ from B2B and B2D?</li><li>Product Marketing career table</li><li>PMA's product marketing framework</li><li>The B2C Product lifecycle</li><li>The difference between PMM and PM</li><li>How PMM and PM should work together</li><li>Portfolio messaging</li><li>Key takeaways</li></ul></div></div></div></div></div><div data-w-id="90306aaa-20f3-fe73-ecc5-b9b81e8b9d51" class="overview_mobile-accordion"><div style="color:rgb(0,0,0)" class="overview_mobile-question"><div style="-webkit-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0.42" class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 10.0018 9.35736 11.2684 9.45916C11.7384 9.49522 12.2097 9.51279 12.681 9.53418C13.1524 9.5509 13.6241 9.57014 14.0942 9.61019C15.771 9.74477 17.4414 9.94231 19.1048 10.1848C19.764 10.2567 20.3845 10.5321 20.8801 10.9728C21.11 11.1865 21.031 11.6212 20.727 11.6824C20.2954 11.7638 19.8575 11.8069 19.4184 11.8112C19.0577 11.7975 18.6982 11.7632 18.3415 11.7084L18.3354 11.738Z" fill="currentColor"/> <path d="M14.6939 12.9735C15.3205 12.6085 15.9607 12.2582 16.6281 11.9423C16.9825 11.7754 17.3412 11.6154 17.6959 11.4412C18.3149 11.1218 18.9626 10.8611 19.6303 10.6625C20.3318 10.4554 21.0586 10.3458 21.79 10.3368L21.231 12.144C20.6245 11.7868 20.0231 11.4202 19.4307 11.0392C17.3591 9.7049 15.367 8.24808 13.432 6.72295C13.1446 6.48121 12.8834 6.20996 12.6527 5.91366C12.5491 5.77952 12.4812 5.62131 12.4552 5.4538C12.4293 5.28629 12.4462 5.11494 12.5045 4.95575C12.6482 4.45658 13.1314 4.189 13.587 4.4014C13.8776 4.54639 14.1432 4.73704 14.3736 4.96608C15.4474 5.97706 16.6438 6.84925 17.9348 7.5622C18.291 7.76054 18.6802 7.93848 18.9649 8.21827C19.878 9.1107 21.0095 9.70197 22.0268 10.4505C22.0903 10.4968 22.1538 10.543 22.2177 10.5895L22.3013 10.6503C22.451 10.7593 22.5608 10.9144 22.6139 11.0918C22.667 11.2692 22.6604 11.4591 22.5952 11.6324C22.53 11.8057 22.4097 11.9528 22.2528 12.0512C22.0959 12.1495 21.9111 12.1937 21.7267 12.1769C20.9845 12.1093 20.2138 12.2714 19.4514 12.4946C17.9566 12.935 16.5064 13.7501 15.117 14.6612C14.5762 15.0451 13.9392 15.2711 13.2774 15.3138C12.9596 15.3251 12.7061 14.9635 12.8873 14.7019C13.1487 14.328 13.449 13.9829 13.7832 13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div><div class="text-size-xlarge text-weight-normal">Research</div></div><div style="height:0px" class="overview_mobile-answer"><div class="margin-bottom margin-small"><div class="overview_image-wrapper"><div class="margin-bottom margin-small"><p class="text-size-xlarge text-weight-medium">Chapters</p></div><div class="w-richtext"><ul role="list"><li>Research overview</li><li>B2C approaches and tools for research</li><li>Qualitative versus quantitative research</li><li>Customer feedback</li><li>Competitor intel</li><li>Incentivisation best practice</li><li>10 steps to validating your hypothesis</li><li>Building a business case</li><li>Key takeaways</li><li>Coursework</li><li>Exam</li></ul></div></div></div></div></div><div data-w-id="90306aaa-20f3-fe73-ecc5-b9b81e8b9d79" class="overview_mobile-accordion"><div style="color:rgb(0,0,0)" class="overview_mobile-question"><div style="-webkit-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0.42" class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 10.0018 9.35736 11.2684 9.45916C11.7384 9.49522 12.2097 9.51279 12.681 9.53418C13.1524 9.5509 13.6241 9.57014 14.0942 9.61019C15.771 9.74477 17.4414 9.94231 19.1048 10.1848C19.764 10.2567 20.3845 10.5321 20.8801 10.9728C21.11 11.1865 21.031 11.6212 20.727 11.6824C20.2954 11.7638 19.8575 11.8069 19.4184 11.8112C19.0577 11.7975 18.6982 11.7632 18.3415 11.7084L18.3354 11.738Z" fill="currentColor"/> <path d="M14.6939 12.9735C15.3205 12.6085 15.9607 12.2582 16.6281 11.9423C16.9825 11.7754 17.3412 11.6154 17.6959 11.4412C18.3149 11.1218 18.9626 10.8611 19.6303 10.6625C20.3318 10.4554 21.0586 10.3458 21.79 10.3368L21.231 12.144C20.6245 11.7868 20.0231 11.4202 19.4307 11.0392C17.3591 9.7049 15.367 8.24808 13.432 6.72295C13.1446 6.48121 12.8834 6.20996 12.6527 5.91366C12.5491 5.77952 12.4812 5.62131 12.4552 5.4538C12.4293 5.28629 12.4462 5.11494 12.5045 4.95575C12.6482 4.45658 13.1314 4.189 13.587 4.4014C13.8776 4.54639 14.1432 4.73704 14.3736 4.96608C15.4474 5.97706 16.6438 6.84925 17.9348 7.5622C18.291 7.76054 18.6802 7.93848 18.9649 8.21827C19.878 9.1107 21.0095 9.70197 22.0268 10.4505C22.0903 10.4968 22.1538 10.543 22.2177 10.5895L22.3013 10.6503C22.451 10.7593 22.5608 10.9144 22.6139 11.0918C22.667 11.2692 22.6604 11.4591 22.5952 11.6324C22.53 11.8057 22.4097 11.9528 22.2528 12.0512C22.0959 12.1495 21.9111 12.1937 21.7267 12.1769C20.9845 12.1093 20.2138 12.2714 19.4514 12.4946C17.9566 12.935 16.5064 13.7501 15.117 14.6612C14.5762 15.0451 13.9392 15.2711 13.2774 15.3138C12.9596 15.3251 12.7061 14.9635 12.8873 14.7019C13.1487 14.328 13.449 13.9829 13.7832 13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div><div class="text-size-xlarge text-weight-normal">Pricing</div></div><div style="height:0px" class="overview_mobile-answer"><div class="margin-bottom margin-small"><div class="overview_image-wrapper"><div class="margin-bottom margin-small"><p class="text-size-xlarge text-weight-medium">Chapters</p></div><div class="w-richtext"><ul role="list"><li>Pricing basics</li><li>How to take ownership of pricing</li><li>Willingness to pay</li><li>B2C pricing in the era of industry 4.0</li><li>Cost-plus pricing</li><li>Competitor pricing</li><li>Value-based pricing</li><li>Dynamic pricing</li><li>Max diff pricing</li><li>Key takeaways</li><li>Coursework</li><li>Exam</li></ul></div></div></div></div></div><div data-w-id="90306aaa-20f3-fe73-ecc5-b9b81e8b9da1" class="overview_mobile-accordion"><div style="color:rgb(0,0,0)" class="overview_mobile-question"><div style="-webkit-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0.42" class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 10.0018 9.35736 11.2684 9.45916C11.7384 9.49522 12.2097 9.51279 12.681 9.53418C13.1524 9.5509 13.6241 9.57014 14.0942 9.61019C15.771 9.74477 17.4414 9.94231 19.1048 10.1848C19.764 10.2567 20.3845 10.5321 20.8801 10.9728C21.11 11.1865 21.031 11.6212 20.727 11.6824C20.2954 11.7638 19.8575 11.8069 19.4184 11.8112C19.0577 11.7975 18.6982 11.7632 18.3415 11.7084L18.3354 11.738Z" fill="currentColor"/> <path d="M14.6939 12.9735C15.3205 12.6085 15.9607 12.2582 16.6281 11.9423C16.9825 11.7754 17.3412 11.6154 17.6959 11.4412C18.3149 11.1218 18.9626 10.8611 19.6303 10.6625C20.3318 10.4554 21.0586 10.3458 21.79 10.3368L21.231 12.144C20.6245 11.7868 20.0231 11.4202 19.4307 11.0392C17.3591 9.7049 15.367 8.24808 13.432 6.72295C13.1446 6.48121 12.8834 6.20996 12.6527 5.91366C12.5491 5.77952 12.4812 5.62131 12.4552 5.4538C12.4293 5.28629 12.4462 5.11494 12.5045 4.95575C12.6482 4.45658 13.1314 4.189 13.587 4.4014C13.8776 4.54639 14.1432 4.73704 14.3736 4.96608C15.4474 5.97706 16.6438 6.84925 17.9348 7.5622C18.291 7.76054 18.6802 7.93848 18.9649 8.21827C19.878 9.1107 21.0095 9.70197 22.0268 10.4505C22.0903 10.4968 22.1538 10.543 22.2177 10.5895L22.3013 10.6503C22.451 10.7593 22.5608 10.9144 22.6139 11.0918C22.667 11.2692 22.6604 11.4591 22.5952 11.6324C22.53 11.8057 22.4097 11.9528 22.2528 12.0512C22.0959 12.1495 21.9111 12.1937 21.7267 12.1769C20.9845 12.1093 20.2138 12.2714 19.4514 12.4946C17.9566 12.935 16.5064 13.7501 15.117 14.6612C14.5762 15.0451 13.9392 15.2711 13.2774 15.3138C12.9596 15.3251 12.7061 14.9635 12.8873 14.7019C13.1487 14.328 13.449 13.9829 13.7832 13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div><div class="text-size-xlarge text-weight-normal">Objectives and key results</div></div><div style="height:0px" class="overview_mobile-answer"><div class="margin-bottom margin-small"><div class="overview_image-wrapper"><div class="margin-bottom margin-small"><p class="text-size-xlarge text-weight-medium">Chapters</p></div><div class="w-richtext"><ul role="list"><li>An intro to OKRs</li><li>Lead gen OKRs</li><li>Product adoption OKRs</li><li>Reporting and communication</li><li>B2C persona OKRs</li><li>Coursework</li><li>Exam</li><li><strong>BONUS:</strong> Product marketing metrics that matter</li></ul></div></div></div></div></div><div data-w-id="90306aaa-20f3-fe73-ecc5-b9b81e8b9dc9" class="overview_mobile-accordion"><div style="color:rgb(0,0,0)" class="overview_mobile-question"><div style="-webkit-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0.42" class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 10.0018 9.35736 11.2684 9.45916C11.7384 9.49522 12.2097 9.51279 12.681 9.53418C13.1524 9.5509 13.6241 9.57014 14.0942 9.61019C15.771 9.74477 17.4414 9.94231 19.1048 10.1848C19.764 10.2567 20.3845 10.5321 20.8801 10.9728C21.11 11.1865 21.031 11.6212 20.727 11.6824C20.2954 11.7638 19.8575 11.8069 19.4184 11.8112C19.0577 11.7975 18.6982 11.7632 18.3415 11.7084L18.3354 11.738Z" fill="currentColor"/> <path d="M14.6939 12.9735C15.3205 12.6085 15.9607 12.2582 16.6281 11.9423C16.9825 11.7754 17.3412 11.6154 17.6959 11.4412C18.3149 11.1218 18.9626 10.8611 19.6303 10.6625C20.3318 10.4554 21.0586 10.3458 21.79 10.3368L21.231 12.144C20.6245 11.7868 20.0231 11.4202 19.4307 11.0392C17.3591 9.7049 15.367 8.24808 13.432 6.72295C13.1446 6.48121 12.8834 6.20996 12.6527 5.91366C12.5491 5.77952 12.4812 5.62131 12.4552 5.4538C12.4293 5.28629 12.4462 5.11494 12.5045 4.95575C12.6482 4.45658 13.1314 4.189 13.587 4.4014C13.8776 4.54639 14.1432 4.73704 14.3736 4.96608C15.4474 5.97706 16.6438 6.84925 17.9348 7.5622C18.291 7.76054 18.6802 7.93848 18.9649 8.21827C19.878 9.1107 21.0095 9.70197 22.0268 10.4505C22.0903 10.4968 22.1538 10.543 22.2177 10.5895L22.3013 10.6503C22.451 10.7593 22.5608 10.9144 22.6139 11.0918C22.667 11.2692 22.6604 11.4591 22.5952 11.6324C22.53 11.8057 22.4097 11.9528 22.2528 12.0512C22.0959 12.1495 21.9111 12.1937 21.7267 12.1769C20.9845 12.1093 20.2138 12.2714 19.4514 12.4946C17.9566 12.935 16.5064 13.7501 15.117 14.6612C14.5762 15.0451 13.9392 15.2711 13.2774 15.3138C12.9596 15.3251 12.7061 14.9635 12.8873 14.7019C13.1487 14.328 13.449 13.9829 13.7832 13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div><div class="text-size-xlarge text-weight-normal">Personas</div></div><div style="height:0px" class="overview_mobile-answer"><div class="margin-bottom margin-small"><div class="overview_image-wrapper"><div class="margin-bottom margin-small"><p class="text-size-xlarge text-weight-medium">Chapters</p></div><div class="w-richtext"><ul role="list"><li>What are personas?</li><li>B2C persona example</li><li>Persona templates</li><li>Creating your persona</li><li>What is jobs to be done?</li><li>Coursework</li><li>Key takeaways</li><li>Exam</li><li><strong>BONUS:</strong> How to develop personas the right way</li></ul></div></div></div></div></div><div data-w-id="90306aaa-20f3-fe73-ecc5-b9b81e8b9df1" class="overview_mobile-accordion"><div style="color:rgb(0,0,0)" class="overview_mobile-question"><div style="-webkit-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0.42" class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 10.0018 9.35736 11.2684 9.45916C11.7384 9.49522 12.2097 9.51279 12.681 9.53418C13.1524 9.5509 13.6241 9.57014 14.0942 9.61019C15.771 9.74477 17.4414 9.94231 19.1048 10.1848C19.764 10.2567 20.3845 10.5321 20.8801 10.9728C21.11 11.1865 21.031 11.6212 20.727 11.6824C20.2954 11.7638 19.8575 11.8069 19.4184 11.8112C19.0577 11.7975 18.6982 11.7632 18.3415 11.7084L18.3354 11.738Z" fill="currentColor"/> <path d="M14.6939 12.9735C15.3205 12.6085 15.9607 12.2582 16.6281 11.9423C16.9825 11.7754 17.3412 11.6154 17.6959 11.4412C18.3149 11.1218 18.9626 10.8611 19.6303 10.6625C20.3318 10.4554 21.0586 10.3458 21.79 10.3368L21.231 12.144C20.6245 11.7868 20.0231 11.4202 19.4307 11.0392C17.3591 9.7049 15.367 8.24808 13.432 6.72295C13.1446 6.48121 12.8834 6.20996 12.6527 5.91366C12.5491 5.77952 12.4812 5.62131 12.4552 5.4538C12.4293 5.28629 12.4462 5.11494 12.5045 4.95575C12.6482 4.45658 13.1314 4.189 13.587 4.4014C13.8776 4.54639 14.1432 4.73704 14.3736 4.96608C15.4474 5.97706 16.6438 6.84925 17.9348 7.5622C18.291 7.76054 18.6802 7.93848 18.9649 8.21827C19.878 9.1107 21.0095 9.70197 22.0268 10.4505C22.0903 10.4968 22.1538 10.543 22.2177 10.5895L22.3013 10.6503C22.451 10.7593 22.5608 10.9144 22.6139 11.0918C22.667 11.2692 22.6604 11.4591 22.5952 11.6324C22.53 11.8057 22.4097 11.9528 22.2528 12.0512C22.0959 12.1495 21.9111 12.1937 21.7267 12.1769C20.9845 12.1093 20.2138 12.2714 19.4514 12.4946C17.9566 12.935 16.5064 13.7501 15.117 14.6612C14.5762 15.0451 13.9392 15.2711 13.2774 15.3138C12.9596 15.3251 12.7061 14.9635 12.8873 14.7019C13.1487 14.328 13.449 13.9829 13.7832 13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div><div class="text-size-xlarge text-weight-normal">Positioning and messaging</div></div><div style="height:0px" class="overview_mobile-answer"><div class="margin-bottom margin-small"><div class="overview_image-wrapper"><div class="margin-bottom margin-small"><p class="text-size-xlarge text-weight-medium">Chapters</p></div><div class="w-richtext"><ul role="list"><li>Positioning overview</li><li>Positioning fundamentals</li><li>How to approach positioning</li><li>Mastering positioning for growth</li><li>Understanding messaging</li><li>An intro to narrative design</li><li>Narrative design certified</li><li>Examples of storytelling in marketing</li><li>Storytelling framework</li><li>Coursework</li><li>Key takeaways</li><li>Exam</li><li><strong>Fireside chat</strong>: B2C Positioning and Messaging case study</li></ul></div></div></div></div></div><div data-w-id="90306aaa-20f3-fe73-ecc5-b9b81e8b9e19" class="overview_mobile-accordion"><div style="color:rgb(0,0,0)" class="overview_mobile-question"><div style="-webkit-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0.42" class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 10.0018 9.35736 11.2684 9.45916C11.7384 9.49522 12.2097 9.51279 12.681 9.53418C13.1524 9.5509 13.6241 9.57014 14.0942 9.61019C15.771 9.74477 17.4414 9.94231 19.1048 10.1848C19.764 10.2567 20.3845 10.5321 20.8801 10.9728C21.11 11.1865 21.031 11.6212 20.727 11.6824C20.2954 11.7638 19.8575 11.8069 19.4184 11.8112C19.0577 11.7975 18.6982 11.7632 18.3415 11.7084L18.3354 11.738Z" fill="currentColor"/> <path d="M14.6939 12.9735C15.3205 12.6085 15.9607 12.2582 16.6281 11.9423C16.9825 11.7754 17.3412 11.6154 17.6959 11.4412C18.3149 11.1218 18.9626 10.8611 19.6303 10.6625C20.3318 10.4554 21.0586 10.3458 21.79 10.3368L21.231 12.144C20.6245 11.7868 20.0231 11.4202 19.4307 11.0392C17.3591 9.7049 15.367 8.24808 13.432 6.72295C13.1446 6.48121 12.8834 6.20996 12.6527 5.91366C12.5491 5.77952 12.4812 5.62131 12.4552 5.4538C12.4293 5.28629 12.4462 5.11494 12.5045 4.95575C12.6482 4.45658 13.1314 4.189 13.587 4.4014C13.8776 4.54639 14.1432 4.73704 14.3736 4.96608C15.4474 5.97706 16.6438 6.84925 17.9348 7.5622C18.291 7.76054 18.6802 7.93848 18.9649 8.21827C19.878 9.1107 21.0095 9.70197 22.0268 10.4505C22.0903 10.4968 22.1538 10.543 22.2177 10.5895L22.3013 10.6503C22.451 10.7593 22.5608 10.9144 22.6139 11.0918C22.667 11.2692 22.6604 11.4591 22.5952 11.6324C22.53 11.8057 22.4097 11.9528 22.2528 12.0512C22.0959 12.1495 21.9111 12.1937 21.7267 12.1769C20.9845 12.1093 20.2138 12.2714 19.4514 12.4946C17.9566 12.935 16.5064 13.7501 15.117 14.6612C14.5762 15.0451 13.9392 15.2711 13.2774 15.3138C12.9596 15.3251 12.7061 14.9635 12.8873 14.7019C13.1487 14.328 13.449 13.9829 13.7832 13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div><div class="text-size-xlarge text-weight-normal">Go-to-Market</div></div><div style="height:0px" class="overview_mobile-answer"><div class="margin-bottom margin-small"><div class="overview_image-wrapper"><div class="margin-bottom margin-small"><p class="text-size-xlarge text-weight-medium">Chapters</p></div><div class="w-richtext"><ul role="list"><li>Go-to-Market overview</li><li>GTM for B2C</li><li>Establishing alignment</li><li>Marketing channels</li><li>Using community in B2C product launches</li><li>Segmenting messaging before launch</li><li>Beta testing</li><li>Timing your launch</li><li>Communicating your GTM strategy</li><li>Product led growth in the B2C SaaS space</li><li>Coursework</li><li>Key takeaways</li><li>Exam</li><li><strong>BONUS: </strong>Building a multi-channel customer marketing strategy</li><li><strong>BONUS:</strong> Evolving product marketing to solutions marketing</li></ul></div></div></div></div></div><div data-w-id="f134d317-e558-aaf1-b167-70163d3c6975" class="overview_mobile-accordion"><div style="color:rgb(0,0,0)" class="overview_mobile-question"><div style="-webkit-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0.42" class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 10.0018 9.35736 11.2684 9.45916C11.7384 9.49522 12.2097 9.51279 12.681 9.53418C13.1524 9.5509 13.6241 9.57014 14.0942 9.61019C15.771 9.74477 17.4414 9.94231 19.1048 10.1848C19.764 10.2567 20.3845 10.5321 20.8801 10.9728C21.11 11.1865 21.031 11.6212 20.727 11.6824C20.2954 11.7638 19.8575 11.8069 19.4184 11.8112C19.0577 11.7975 18.6982 11.7632 18.3415 11.7084L18.3354 11.738Z" fill="currentColor"/> <path d="M14.6939 12.9735C15.3205 12.6085 15.9607 12.2582 16.6281 11.9423C16.9825 11.7754 17.3412 11.6154 17.6959 11.4412C18.3149 11.1218 18.9626 10.8611 19.6303 10.6625C20.3318 10.4554 21.0586 10.3458 21.79 10.3368L21.231 12.144C20.6245 11.7868 20.0231 11.4202 19.4307 11.0392C17.3591 9.7049 15.367 8.24808 13.432 6.72295C13.1446 6.48121 12.8834 6.20996 12.6527 5.91366C12.5491 5.77952 12.4812 5.62131 12.4552 5.4538C12.4293 5.28629 12.4462 5.11494 12.5045 4.95575C12.6482 4.45658 13.1314 4.189 13.587 4.4014C13.8776 4.54639 14.1432 4.73704 14.3736 4.96608C15.4474 5.97706 16.6438 6.84925 17.9348 7.5622C18.291 7.76054 18.6802 7.93848 18.9649 8.21827C19.878 9.1107 21.0095 9.70197 22.0268 10.4505C22.0903 10.4968 22.1538 10.543 22.2177 10.5895L22.3013 10.6503C22.451 10.7593 22.5608 10.9144 22.6139 11.0918C22.667 11.2692 22.6604 11.4591 22.5952 11.6324C22.53 11.8057 22.4097 11.9528 22.2528 12.0512C22.0959 12.1495 21.9111 12.1937 21.7267 12.1769C20.9845 12.1093 20.2138 12.2714 19.4514 12.4946C17.9566 12.935 16.5064 13.7501 15.117 14.6612C14.5762 15.0451 13.9392 15.2711 13.2774 15.3138C12.9596 15.3251 12.7061 14.9635 12.8873 14.7019C13.1487 14.328 13.449 13.9829 13.7832 13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div><div class="text-size-xlarge text-weight-normal">Communication and collaboration</div></div><div style="height:0px" class="overview_mobile-answer"><div class="margin-bottom margin-small"><div class="overview_image-wrapper"><div class="margin-bottom margin-small"><p class="text-size-xlarge text-weight-medium">Modules</p></div><div class="w-richtext"><ul role="list"><li>Why communication is so important</li><li>12 tips to communicate better</li><li>How to work with marketing</li><li>How to work with product</li><li>Key takeaways</li><li>Exam</li></ul></div></div></div></div></div><div data-w-id="a3b9de5d-cce7-181a-7947-9a48c95d7452" class="overview_mobile-accordion"><div style="color:rgb(0,0,0)" class="overview_mobile-question"><div style="-webkit-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0.42" class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 10.0018 9.35736 11.2684 9.45916C11.7384 9.49522 12.2097 9.51279 12.681 9.53418C13.1524 9.5509 13.6241 9.57014 14.0942 9.61019C15.771 9.74477 17.4414 9.94231 19.1048 10.1848C19.764 10.2567 20.3845 10.5321 20.8801 10.9728C21.11 11.1865 21.031 11.6212 20.727 11.6824C20.2954 11.7638 19.8575 11.8069 19.4184 11.8112C19.0577 11.7975 18.6982 11.7632 18.3415 11.7084L18.3354 11.738Z" fill="currentColor"/> <path d="M14.6939 12.9735C15.3205 12.6085 15.9607 12.2582 16.6281 11.9423C16.9825 11.7754 17.3412 11.6154 17.6959 11.4412C18.3149 11.1218 18.9626 10.8611 19.6303 10.6625C20.3318 10.4554 21.0586 10.3458 21.79 10.3368L21.231 12.144C20.6245 11.7868 20.0231 11.4202 19.4307 11.0392C17.3591 9.7049 15.367 8.24808 13.432 6.72295C13.1446 6.48121 12.8834 6.20996 12.6527 5.91366C12.5491 5.77952 12.4812 5.62131 12.4552 5.4538C12.4293 5.28629 12.4462 5.11494 12.5045 4.95575C12.6482 4.45658 13.1314 4.189 13.587 4.4014C13.8776 4.54639 14.1432 4.73704 14.3736 4.96608C15.4474 5.97706 16.6438 6.84925 17.9348 7.5622C18.291 7.76054 18.6802 7.93848 18.9649 8.21827C19.878 9.1107 21.0095 9.70197 22.0268 10.4505C22.0903 10.4968 22.1538 10.543 22.2177 10.5895L22.3013 10.6503C22.451 10.7593 22.5608 10.9144 22.6139 11.0918C22.667 11.2692 22.6604 11.4591 22.5952 11.6324C22.53 11.8057 22.4097 11.9528 22.2528 12.0512C22.0959 12.1495 21.9111 12.1937 21.7267 12.1769C20.9845 12.1093 20.2138 12.2714 19.4514 12.4946C17.9566 12.935 16.5064 13.7501 15.117 14.6612C14.5762 15.0451 13.9392 15.2711 13.2774 15.3138C12.9596 15.3251 12.7061 14.9635 12.8873 14.7019C13.1487 14.328 13.449 13.9829 13.7832 13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div><div class="text-size-xlarge text-weight-normal">Onboarding</div></div><div style="height:0px" class="overview_mobile-answer"><div class="margin-bottom margin-small"><div class="overview_image-wrapper"><div class="margin-bottom margin-small"><p class="text-size-xlarge text-weight-medium">Modules</p></div><div class="w-richtext"><ul role="list"><li>Onboarding overview</li><li>B2C onboarding examples</li><li>Onboarding framework</li><li>Onboarding best practices</li><li>Retention tactics</li><li>Customer case studies</li><li>Coursework</li><li>Key takeaways</li><li>Exam</li></ul></div></div></div></div></div><div data-w-id="800e80d4-48f0-45f4-0d0c-4f1bd80aa914" class="overview_mobile-accordion"><div style="color:rgb(0,0,0)" class="overview_mobile-question"><div style="-webkit-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-moz-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);-ms-transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);transform:translate3d(0px, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0) skew(0, 0);opacity:0.42" class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.738L17.3273 11.5651L16.314 11.4123C15.9559 11.3545 15.5945 11.3182 15.232 11.3036C14.2667 11.2785 13.3003 11.2861 12.3352 11.3006L9.44183 11.364C8.25529 11.3971 7.0688 11.4261 5.88523 11.4875C5.29267 11.5103 4.70258 11.5538 4.11119 11.5864C3.52198 11.6335 2.93072 11.6695 2.34398 11.7302C1.98422 11.7496 1.62343 11.7369 1.26592 11.6922C1.10095 11.6689 0.94434 11.6051 0.810129 11.5063C0.675917 11.4076 0.568298 11.2771 0.496921 11.1266C0.236922 10.6755 0.369622 10.1444 0.846758 9.96561C1.15667 9.85698 1.48338 9.80416 1.81173 9.80959C3.29353 9.78829 4.77197 9.66238 6.23603 9.43281C6.63738 9.33915 7.05032 9.30496 7.46161 9.33134C8.73218 9.50541 10.0018 9.35736 11.2684 9.45916C11.7384 9.49522 12.2097 9.51279 12.681 9.53418C13.1524 9.5509 13.6241 9.57014 14.0942 9.61019C15.771 9.74477 17.4414 9.94231 19.1048 10.1848C19.764 10.2567 20.3845 10.5321 20.8801 10.9728C21.11 11.1865 21.031 11.6212 20.727 11.6824C20.2954 11.7638 19.8575 11.8069 19.4184 11.8112C19.0577 11.7975 18.6982 11.7632 18.3415 11.7084L18.3354 11.738Z" fill="currentColor"/> <path d="M14.6939 12.9735C15.3205 12.6085 15.9607 12.2582 16.6281 11.9423C16.9825 11.7754 17.3412 11.6154 17.6959 11.4412C18.3149 11.1218 18.9626 10.8611 19.6303 10.6625C20.3318 10.4554 21.0586 10.3458 21.79 10.3368L21.231 12.144C20.6245 11.7868 20.0231 11.4202 19.4307 11.0392C17.3591 9.7049 15.367 8.24808 13.432 6.72295C13.1446 6.48121 12.8834 6.20996 12.6527 5.91366C12.5491 5.77952 12.4812 5.62131 12.4552 5.4538C12.4293 5.28629 12.4462 5.11494 12.5045 4.95575C12.6482 4.45658 13.1314 4.189 13.587 4.4014C13.8776 4.54639 14.1432 4.73704 14.3736 4.96608C15.4474 5.97706 16.6438 6.84925 17.9348 7.5622C18.291 7.76054 18.6802 7.93848 18.9649 8.21827C19.878 9.1107 21.0095 9.70197 22.0268 10.4505C22.0903 10.4968 22.1538 10.543 22.2177 10.5895L22.3013 10.6503C22.451 10.7593 22.5608 10.9144 22.6139 11.0918C22.667 11.2692 22.6604 11.4591 22.5952 11.6324C22.53 11.8057 22.4097 11.9528 22.2528 12.0512C22.0959 12.1495 21.9111 12.1937 21.7267 12.1769C20.9845 12.1093 20.2138 12.2714 19.4514 12.4946C17.9566 12.935 16.5064 13.7501 15.117 14.6612C14.5762 15.0451 13.9392 15.2711 13.2774 15.3138C12.9596 15.3251 12.7061 14.9635 12.8873 14.7019C13.1487 14.328 13.449 13.9829 13.7832 13.6725C14.074 13.4251 14.3832 13.2003 14.7081 13L14.6939 12.9735Z" fill="currentColor"/> </svg></div><div class="text-size-xlarge text-weight-normal">Analysis and optimization</div></div><div style="height:0px" class="overview_mobile-answer"><div class="margin-bottom margin-small"><div class="overview_image-wrapper"><div class="margin-bottom margin-small"><p class="text-size-xlarge text-weight-medium">Modules</p></div><div class="w-richtext"><ul role="list"><li>Analysis fundamentals</li><li>Areas to analyse</li><li>A/B testing</li><li>Cohort analysis</li><li>Coursework</li><li>Key takeaways</li><li>Exam</li></ul></div></div></div></div></div></div></div><div class="learnworlds-embed-module w-embed w-script"><div id="learnworlds-tab-container" class="tab-container"></div> <script src="https://middleware.pmmalliance.com/learnworlds-embed/learnworlds-embed.js"></script> <script> // details from webflow page const communitySource = 'pma'; const courseSlug = location.pathname.split('/').slice(1)[1]; // Usage Example document.addEventListener("DOMContentLoaded", () => { new LearnWorldsEmbed({ apiUrl: `https://middleware.pmmalliance.com/learnworld-courses-data?community=${communitySource}&courseid=${courseSlug}`, targetSelector: "#learnworlds-tab-container", initialItems: 10 }); }); </script></div></div></div></div></section><section id="light-section" class="section_stats"><div class="padding-global"><div class="padding-section-medium"><div class="container-large"><div class="stats_wrapper"><div class="stats_item-title"><h3 class="text-size-xlarge text-weight-semibold">Our stats</h3><div class="icon-embed-custom is-stats w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 151 115" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path fill-rule="evenodd" clip-rule="evenodd" d="M117.871 15.7899C124.755 17.4364 129.627 21.975 134.419 26.9452C150.131 43.2625 152.459 64.4849 136.377 81.9285C111.384 108.97 62.6938 120.663 29.5422 104.938C22.1985 101.465 12.0773 97.7271 6.26304 86.3484C0.853667 75.7678 3.19417 64.8182 8.35317 55.2367C13.6195 45.4085 21.8202 36.9858 28.0764 31.7544C55.4186 8.93887 104.699 -7.26085 142.753 13.1702C143.539 13.5736 144.45 13.2999 144.832 12.5671C145.214 11.8343 144.952 10.924 144.226 10.5316C105.054 -10.4967 54.25 5.96453 26.1085 29.4446C18.3215 35.9703 7.61687 47.2898 2.7693 60.158C-0.523749 68.9569 -1.12206 78.4653 3.55371 87.7017C9.7226 99.8179 20.4453 103.958 28.2397 107.651C62.4635 123.89 112.806 111.897 138.58 83.9616C155.887 65.2169 153.487 42.4041 136.588 24.8634C131.442 19.4807 126.07 14.6572 118.597 12.8708C117.773 12.6744 116.944 13.1694 116.793 13.9842C116.582 14.7879 117.106 15.6045 117.871 15.7899Z" fill="url(#paint0_linear_57_12947)"/> <defs> <linearGradient id="paint0_linear_57_12947" x1="5.20915" y1="43.3624" x2="165.393" 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text-weight-medium">Templates</div></div><div id="w-node-_3f6b204d-1acd-9642-d116-0249d08c6a52-066badca" class="stats_item"><div class="text-size-jumbo brand-color2">8</div><div class="text-size-medium text-weight-medium">Coursework tasks</div></div></div></div></div></div></div></section><section id="dark-section" class="section_testimonial"><div class="testimonial_gradient-embed w-embed"><svg width="1041" height="100%" viewBox="0 0 1041 388" fill="none" xmlns="http://www.w3.org/2000/svg"> <g filter="url(#filter0_f_191_33485)"> <circle cx="771.302" cy="771.473" r="518.337" transform="rotate(-128.549 771.302 771.473)" fill="url(#paint0_linear_191_33485)" fill-opacity="0.8"/> </g> <defs> <filter id="filter0_f_191_33485" x="0.0973969" y="0.268539" width="1542.41" height="1542.41" filterUnits="userSpaceOnUse" color-interpolation-filters="sRGB"> <feFlood flood-opacity="0" result="BackgroundImageFix"/> <feBlend mode="normal" in="SourceGraphic" in2="BackgroundImageFix" result="shape"/> 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data-animation="slide" class="testimonial_wrapper w-slider" data-autoplay="true" data-easing="ease" data-hide-arrows="true" data-disable-swipe="false" data-autoplay-limit="0" data-nav-spacing="3" data-duration="500" data-infinite="true" fs-cmsslider-element="slider" id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8b9e4b-066badca"><div class="testimonial_mask w-slider-mask"><div class="testimonial_slide w-slide"></div></div><div class="testimonial_arrow right w-slider-arrow-left"><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 12 21" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M10 20.3658L0 10.3658L10 0.365845L11.775 2.14084L3.55 10.3658L11.775 18.5908L10 20.3658Z" fill="currentColor"/> </svg></div></div><div class="testimonial_arrow w-slider-arrow-right"><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 13 21" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M2.55005 0.365844L12.55 10.3658L2.55005 20.3658L0.775049 18.5908L9.00005 10.3658L0.775051 2.14084L2.55005 0.365844Z" fill="currentColor"/> </svg></div></div><div class="testimonial7_slide-nav w-slider-nav w-slider-nav-invert w-round"></div></div><div id="w-node-_66849458-f2cc-ffed-e060-06d962f1fcd0-066badca" class="collection-list-wrapper w-dyn-list"><div fs-cmsslider-element="list" role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><div class="testimonial_content"><div class="margin-bottom margin-xsmall"><div class="w-richtext"><p>"The PMA B2C Core is a strong foundational course to learn the ins and outs of marketing to individual customers. There's a nuisance to B2C marketing and this course covers everything from gaining a better understanding of your customers' needs to translating those insights into concrete marketing strategies."</p></div></div><p class="text-weight-semibold">Jeremy Grant</p><p>Head of Brand and Product Marketing</p><div class="testimonial_client-image-wrapper"><img loading="lazy" src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e33/65fc53102fabda024c301e96_LendingTree_Certified_Logo_White-01.svg" alt="" class="testimonial_client-image"/></div></div></div><div role="listitem" class="w-dyn-item"><div class="testimonial_content"><div class="margin-bottom margin-xsmall"><div class="w-richtext"><p>"This course? It's like getting a roadmap from those who've been there, done that. For anyone serious about leveling up in B2C Product Marketing, it's time to roll up your sleeves and dive in. Your future self will thank you."</p></div></div><p class="text-weight-semibold">Francisco T Bram</p><p>Vice President of Marketing and Customer Insights</p><div class="testimonial_client-image-wrapper"><img loading="lazy" src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e33/65fc534a12b62e50d46abf4d_Albertsons_Certified_Logo_White.svg" alt="" class="testimonial_client-image"/></div></div></div><div role="listitem" class="w-dyn-item"><div class="testimonial_content"><div class="margin-bottom margin-xsmall"><div class="w-richtext"><p>“B2C product marketing varies by company and business needs. Understanding the core principles of product marketing with the right OKRs across adoption, growth and retention will drive success. This course will guide you through the fundamentals of B2C product marketing. Good luck!”</p></div></div><p class="text-weight-semibold">Div Manickam</p><p>Director, Product Marketing - Data Integration</p><div class="testimonial_client-image-wrapper"><img loading="lazy" src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e33/659d671168d59a0e37f43335_Celigo%20White.svg" alt="" class="testimonial_client-image"/></div></div></div></div></div></div></div></div></div></section><section id="light-section" class="section_download"><div class="padding-global"><div class="container-large"><div class="padding-section-large"><div class="w-layout-grid dowmnload_component"><div class="download_content"><div class="margin-bottom margin-small"><h2 class="heading-style-h2">Download<br/><em class="text-font-ivy brand-color">your brochure </em></h2></div><p>Learn from the collective success and experience of the world’s biggest product marketing community. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more.<br/><br/>If you need help convincing your company to pay for your training, we’ve done the leg work for you.</p><div class="margin-top margin-small"><div class="button-group"><div aria-expanded="false" fs-modal-element="open-1" role="button" aria-roledescription="open-modal-trigger" aria-controls="fs-modal-2-popup" aria-haspopup="dialog" tabindex="0" class="learn-more-button"><div>Download brochure</div></div><div aria-expanded="false" fs-modal-element="open-2" role="button" aria-roledescription="open-modal-trigger" aria-controls="fs-modal-2-popup 3" aria-haspopup="dialog" tabindex="0" class="learn-more-button is-alternate hide"><div>Convince your boss</div></div><a href="https://docs.google.com/document/d/1MHr0CUmqs4h7LzAVRpA8JmAgqdE3VpRWiNDrrpsvFrs/edit?usp=sharing" target="_blank" class="learn-more-button is-border is-black w-button">Pitch the program</a></div></div></div><div class="download_image-wrapper"><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e33/65fc5249af03111d38706b04_Report_Mockup_Websie_609x501_33.avif" loading="lazy" alt="" sizes="(max-width: 767px) 90vw, 42vw" srcset="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e33/65fc5249af03111d38706b04_Report_Mockup_Websie_609x501_33-p-500.avif 500w, https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e33/65fc5249af03111d38706b04_Report_Mockup_Websie_609x501_33.avif 1269w" class="download_image"/></div></div></div></div></div></section><section id="dark-section" class="section_5star dark"><div class="padding-global"><div class="container-medium"><div class="padding-section-medium"><div class="_5star_component"><div class="margin-bottom margin-medium"><div class="text-align-center"><div class="text-size-medium">5 star ratings from:</div></div></div><div class="w-layout-grid _5star_list flex"><a href="https://www.google.com/search?q=google+product+marketing+alliance&rlz=1C5CHFA_enGB975GB975&oq=google+product+marketing+alliance&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIICAEQABgWGB4yDQgCEAAYhgMYgAQYigUyDQgDEAAYhgMYgAQYigUyDQgEEAAYhgMYgAQYigUyBggFEEUYQDIGCAYQRRg8MgYIBxBFGDzSAQg1NjYxajBqN6gCALACAA&sourceid=chrome&ie=UTF-8#lrd=0x48761d8613d5c89f:0x88dfe1d96d95045b,1" target="_blank" class="_5star_item center w-inline-block"><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/665ea28581f24bc779124597_google-white.svg" loading="lazy" width="185" height="90" alt="" class="_5star_image"/><div class="star-group"><div class="star-svg w-embed"><svg width="100%" height="100%" viewBox="0 0 30 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M20.5644 10.4345C19.1168 9.79587 14.9401 0.0809109 13.9429 1.07074C12.9457 2.06056 9.9231 9.85194 8.99025 9.85194C8.0574 9.85194 0.539719 9.60428 1.02224 10.4345C1.50477 11.2646 8.43045 16.4241 8.39828 17.6694C8.36611 18.9146 6.76556 25.0049 7.69845 25.0049C8.63133 25.0049 13.9806 19.3189 15.2351 19.3828C16.4897 19.4466 21.2454 25.7393 21.8566 25.0049C22.4678 24.2705 20.4478 18.5634 20.8338 17.6694C21.2198 16.7753 29.776 10.9228 28.5858 10.9228C27.3956 10.9228 22.012 11.073 20.5644 10.4345Z" fill="currentColor" stroke="currentColor" stroke-width="1.88004" stroke-linecap="round"/> </svg></div><div class="star-svg w-embed"><svg width="100%" height="100%" viewBox="0 0 30 26" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M20.5644 10.4345C19.1168 9.79587 14.9401 0.0809109 13.9429 1.07074C12.9457 2.06056 9.9231 9.85194 8.99025 9.85194C8.0574 9.85194 0.539719 9.60428 1.02224 10.4345C1.50477 11.2646 8.43045 16.4241 8.39828 17.6694C8.36611 18.9146 6.76556 25.0049 7.69845 25.0049C8.63133 25.0049 13.9806 19.3189 15.2351 19.3828C16.4897 19.4466 21.2454 25.7393 21.8566 25.0049C22.4678 24.2705 20.4478 18.5634 20.8338 17.6694C21.2198 16.7753 29.776 10.9228 28.5858 10.9228C27.3956 10.9228 22.012 11.073 20.5644 10.4345Z" 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class="fs_modal-1_button-4"><div fs-scrolldisable-element="disable" id="w-node-f59d9352-9581-45bb-53eb-5bdca33df089-066badca" class="leaders_item"><div class="leaders_item-top-wrapper"><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e33/65a963817fdaf66a69232009_April%20Dunford_Certified_Resize.avif" loading="lazy" alt="" class="leaders_item-image"/></div><div class="leaders_item_bottom-iwrapper"><div class="leaders_item-modal"><div class="leaders_item-modal-content-5"><div fs-scrolldisable-element="enable" id="w-node-f59d9352-9581-45bb-53eb-5bdca33df08f-066badca" data-w-id="f59d9352-9581-45bb-53eb-5bdca33df08f" class="leaders_item-close-4"><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 20 20" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path fill-rule="evenodd" clip-rule="evenodd" d="M9.88721 8.11328L1.77393 0L-0.00107224 1.775L8.11221 9.88828L8.00049 10L8.11221 10.1117L-0.00107368 18.225L1.77393 20L9.88721 11.8867L18.0005 20L19.7755 18.225L11.6622 10.1117L11.7739 10L11.6622 9.88828L19.7755 1.775L18.0005 0L9.88721 8.11328Z" fill="currentColor"/> </svg></div><div class="link-description">close-modal</div></div><div id="w-node-f59d9352-9581-45bb-53eb-5bdca33df093-066badca" class="modal_item-left-wrapper"><div class="margin-bottom margin-small"><h2 class="heading-style-h3 text-color-black">Your instructor,<br/>‍<em class="text-font-ivy brand-color">Chris Tran</em></h2></div><div class="margin-bottom margin-small"><div class="leaders_item-top-wrapper"><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/6530533986ef04aa1ae9ebf8_pexels-mwabonje-1350570%202.webp" loading="lazy" alt="" class="leaders_item-image"/></div></div><div><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/65305458f2223231e72b1e58_Company%20logo%20(10).svg" loading="lazy" alt="" class="leaders_item-modal-logo"/></div></div><div id="w-node-f59d9352-9581-45bb-53eb-5bdca33df0a0-066badca" class="leaders_item-modal-right"><div class="margin-bottom margin-small"><div class="text-size-xlarge text-color-black text-weight-normal">Senior Product Marketing Manager, AWS</div></div><div class="margin-bottom margin-small"><div class="text-rich-text text-color-black w-richtext"><p>A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.</p><p>Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.</p><p>Holly gets a kick out of solving problems with cross-functional teams and telling good stories.</p></div></div><a href="#" target="_blank" class="w-inline-block"><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 50 50" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <g filter="url(#filter0_d_2_80196)"> <rect x="4.99951" width="40.6471" height="41" rx="6.47368" fill="#0A66C2"/> </g> <path d="M18.5366 32.3811V16.3472H13.2072V32.3811H18.5372H18.5366ZM15.873 14.1584C17.7311 14.1584 18.8879 12.9272 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operator="out"/> <feColorMatrix type="matrix" values="0 0 0 0 0.0509804 0 0 0 0 0.0392157 0 0 0 0 0.172549 0 0 0 0.08 0"/> <feBlend mode="normal" in2="BackgroundImageFix" result="effect1_dropShadow_2_80196"/> <feBlend mode="normal" in="SourceGraphic" in2="effect1_dropShadow_2_80196" result="shape"/> </filter> </defs> </svg></div></a></div></div></div><div class="margin-bottom margin-xsmall"><div class="leaders_item-logo-wrap"><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e33/65e0d0bca8ca167f4c6fee94_Ambient_Strategy_Certified_Logo_Black.avif" loading="lazy" alt="" class="leaders_logo"/></div></div><div class="leaders_item-name-wrap"><div><div class="text-weight-light text-color-black">April Dunford</div><div class="text-weight-light text-color-black">CEO</div></div><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> 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d="M14.5,12l9-9c0.7-0.7,0.7-1.8,0-2.5c-0.7-0.7-1.8-0.7-2.5,0l-9,9l-9-9c-0.7-0.7-1.8-0.7-2.5,0 c-0.7,0.7-0.7,1.8,0,2.5l9,9l-9,9c-0.7,0.7-0.7,1.8,0,2.5c0.7,0.7,1.8,0.7,2.5,0l9-9l9,9c0.7,0.7,1.8,0.7,2.5,0 c0.7-0.7,0.7-1.8,0-2.5L14.5,12z"/> </svg></div></div><div class="leaders_item-modal-content-5 is-single is-dark"><div id="w-node-f59d9352-9581-45bb-53eb-5bdca33df0bc-066badca" class="modal_item-left-wrapper"><div class="margin-bottom margin-small"><h2 class="heading-style-h3 text-color-black">Your instructor,<em class="text-font-ivy brand-color"></em></h2><h2 class="heading-style-h3 brand-color">April Dunford</h2></div><div class="margin-bottom margin-small"><div class="leaders_item-top-wrapper"><img loading="lazy" src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e33/65a963817fdaf66a69232009_April%20Dunford_Certified_Resize.avif" alt="" class="leaders_item-image"/></div></div><div><img loading="lazy" src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e33/65e0d0bca8ca167f4c6fee94_Ambient_Strategy_Certified_Logo_Black.avif" alt="" class="leaders_item-modal-logo"/></div></div><div id="w-node-f59d9352-9581-45bb-53eb-5bdca33df0c8-066badca" class="leaders_item-modal-right"><div class="margin-bottom margin-small"><div class="text-size-xlarge text-color-black text-weight-normal">CEO</div></div><div class="margin-bottom margin-small"><div class="text-rich-text text-color-black w-richtext"><p>April Dunford is a positioning expert and CEO of Ambient Strategy where she helps companies successfully launch new products by shaping the markets they compete in. Before Ambient Strategy, April had a 25-year career managing marketing and product teams at a series of seven successful startups, six of which were acquired. During her in-house career, April launched 16 products into the market, three of which became billion-dollar businesses. At Ambient Strategy, April has worked with dozens of startups helping them position their products for growth.</p></div></div><a href="https://www.linkedin.com/in/aprildunford/?originalSubdomain=ca" target="_blank" class="w-inline-block"><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/673433478de5bc7d2a799e27_LinkedIn-black.svg" loading="lazy" alt="linked logo"/></a></div></div></div></div></div></div><div role="listitem" class="w-dyn-item"><div class="leader_modal_component-4"><div tabindex="0" role="button" aria-roledescription="open-modal-trigger" aria-controls="fs-modal-1-popup" aria-haspopup="dialog" aria-expanded="false" class="fs_modal-1_button-4"><div fs-scrolldisable-element="disable" id="w-node-f59d9352-9581-45bb-53eb-5bdca33df089-066badca" class="leaders_item"><div class="leaders_item-top-wrapper"><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e33/65a963d122c77772a00c765e_Susan%20Park_Certified_Resize.avif" loading="lazy" alt="" class="leaders_item-image"/></div><div class="leaders_item_bottom-iwrapper"><div class="leaders_item-modal"><div class="leaders_item-modal-content-5"><div fs-scrolldisable-element="enable" id="w-node-f59d9352-9581-45bb-53eb-5bdca33df08f-066badca" data-w-id="f59d9352-9581-45bb-53eb-5bdca33df08f" class="leaders_item-close-4"><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 20 20" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path fill-rule="evenodd" clip-rule="evenodd" d="M9.88721 8.11328L1.77393 0L-0.00107224 1.775L8.11221 9.88828L8.00049 10L8.11221 10.1117L-0.00107368 18.225L1.77393 20L9.88721 11.8867L18.0005 20L19.7755 18.225L11.6622 10.1117L11.7739 10L11.6622 9.88828L19.7755 1.775L18.0005 0L9.88721 8.11328Z" fill="currentColor"/> </svg></div><div class="link-description">close-modal</div></div><div id="w-node-f59d9352-9581-45bb-53eb-5bdca33df093-066badca" class="modal_item-left-wrapper"><div class="margin-bottom margin-small"><h2 class="heading-style-h3 text-color-black">Your instructor,<br/>‍<em class="text-font-ivy brand-color">Chris Tran</em></h2></div><div class="margin-bottom margin-small"><div class="leaders_item-top-wrapper"><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/6530533986ef04aa1ae9ebf8_pexels-mwabonje-1350570%202.webp" loading="lazy" alt="" class="leaders_item-image"/></div></div><div><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/65305458f2223231e72b1e58_Company%20logo%20(10).svg" loading="lazy" alt="" class="leaders_item-modal-logo"/></div></div><div id="w-node-f59d9352-9581-45bb-53eb-5bdca33df0a0-066badca" class="leaders_item-modal-right"><div class="margin-bottom margin-small"><div class="text-size-xlarge text-color-black text-weight-normal">Senior Product Marketing Manager, AWS</div></div><div class="margin-bottom margin-small"><div class="text-rich-text text-color-black w-richtext"><p>A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.</p><p>Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.</p><p>Holly gets a kick out of solving problems with cross-functional teams and telling good stories.</p></div></div><a href="#" target="_blank" class="w-inline-block"><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 50 50" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <g filter="url(#filter0_d_2_80196)"> <rect x="4.99951" width="40.6471" height="41" rx="6.47368" fill="#0A66C2"/> </g> <path d="M18.5366 32.3811V16.3472H13.2072V32.3811H18.5372H18.5366ZM15.873 14.1584C17.7311 14.1584 18.8879 12.9272 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d="M14.5,12l9-9c0.7-0.7,0.7-1.8,0-2.5c-0.7-0.7-1.8-0.7-2.5,0l-9,9l-9-9c-0.7-0.7-1.8-0.7-2.5,0 c-0.7,0.7-0.7,1.8,0,2.5l9,9l-9,9c-0.7,0.7-0.7,1.8,0,2.5c0.7,0.7,1.8,0.7,2.5,0l9-9l9,9c0.7,0.7,1.8,0.7,2.5,0 c0.7-0.7,0.7-1.8,0-2.5L14.5,12z"/> </svg></div></div><div class="leaders_item-modal-content-5 is-single is-dark"><div id="w-node-f59d9352-9581-45bb-53eb-5bdca33df0bc-066badca" class="modal_item-left-wrapper"><div class="margin-bottom margin-small"><h2 class="heading-style-h3 text-color-black">Your instructor,<em class="text-font-ivy brand-color"></em></h2><h2 class="heading-style-h3 brand-color">Susan 'Spark' Park</h2></div><div class="margin-bottom margin-small"><div class="leaders_item-top-wrapper"><img loading="lazy" src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e33/65a963d122c77772a00c765e_Susan%20Park_Certified_Resize.avif" alt="" class="leaders_item-image"/></div></div><div><img loading="lazy" src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e33/65a964dd39ec94c41bcf9abc_Mobilus%20Labs_Certified_Logo.svg" alt="" class="leaders_item-modal-logo"/></div></div><div id="w-node-f59d9352-9581-45bb-53eb-5bdca33df0c8-066badca" class="leaders_item-modal-right"><div class="margin-bottom margin-small"><div class="text-size-xlarge text-color-black text-weight-normal">Non-Executive Director</div></div><div class="margin-bottom margin-small"><div class="text-rich-text text-color-black w-richtext"><p>Susan is a seasoned strategist adept at leveraging customer and industry insights to drive exponential revenue and usage growth. Recognized as one of the most Influential Product Marketers by the Product Marketing Alliance and a top Product Marketing Mentor by Sharebird, her expertise is widely acknowledged. Currently serving as a Non-Executive Director/Board Member at Mobilus Labs, Susan brings a wealth of experience and strategic acumen to her role, shaping the company's trajectory with her insights and leadership.</p></div></div><a href="https://www.linkedin.com/in/susan-spark-park-2ab2a58/?originalSubdomain=uk" target="_blank" class="w-inline-block"><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/673433478de5bc7d2a799e27_LinkedIn-black.svg" loading="lazy" alt="linked logo"/></a></div></div></div></div></div></div><div role="listitem" class="w-dyn-item"><div class="leader_modal_component-4"><div tabindex="0" role="button" aria-roledescription="open-modal-trigger" aria-controls="fs-modal-1-popup" aria-haspopup="dialog" aria-expanded="false" class="fs_modal-1_button-4"><div fs-scrolldisable-element="disable" id="w-node-f59d9352-9581-45bb-53eb-5bdca33df089-066badca" class="leaders_item"><div class="leaders_item-top-wrapper"><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e33/65a96517f7148f3a3d45b77b_Francisco%20Bram_Certified_Resize.avif" loading="lazy" alt="" class="leaders_item-image"/></div><div class="leaders_item_bottom-iwrapper"><div class="leaders_item-modal"><div class="leaders_item-modal-content-5"><div fs-scrolldisable-element="enable" id="w-node-f59d9352-9581-45bb-53eb-5bdca33df08f-066badca" data-w-id="f59d9352-9581-45bb-53eb-5bdca33df08f" class="leaders_item-close-4"><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 20 20" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path fill-rule="evenodd" clip-rule="evenodd" d="M9.88721 8.11328L1.77393 0L-0.00107224 1.775L8.11221 9.88828L8.00049 10L8.11221 10.1117L-0.00107368 18.225L1.77393 20L9.88721 11.8867L18.0005 20L19.7755 18.225L11.6622 10.1117L11.7739 10L11.6622 9.88828L19.7755 1.775L18.0005 0L9.88721 8.11328Z" fill="currentColor"/> </svg></div><div class="link-description">close-modal</div></div><div id="w-node-f59d9352-9581-45bb-53eb-5bdca33df093-066badca" class="modal_item-left-wrapper"><div class="margin-bottom margin-small"><h2 class="heading-style-h3 text-color-black">Your instructor,<br/>‍<em class="text-font-ivy brand-color">Chris Tran</em></h2></div><div class="margin-bottom margin-small"><div class="leaders_item-top-wrapper"><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/6530533986ef04aa1ae9ebf8_pexels-mwabonje-1350570%202.webp" loading="lazy" alt="" class="leaders_item-image"/></div></div><div><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/65305458f2223231e72b1e58_Company%20logo%20(10).svg" loading="lazy" alt="" class="leaders_item-modal-logo"/></div></div><div id="w-node-f59d9352-9581-45bb-53eb-5bdca33df0a0-066badca" class="leaders_item-modal-right"><div class="margin-bottom margin-small"><div class="text-size-xlarge text-color-black text-weight-normal">Senior Product Marketing Manager, AWS</div></div><div class="margin-bottom margin-small"><div class="text-rich-text text-color-black w-richtext"><p>A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.</p><p>Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.</p><p>Holly gets a kick out of solving problems with cross-functional teams and telling good stories.</p></div></div><a href="#" target="_blank" class="w-inline-block"><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 50 50" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <g filter="url(#filter0_d_2_80196)"> <rect x="4.99951" width="40.6471" height="41" rx="6.47368" fill="#0A66C2"/> </g> <path d="M18.5366 32.3811V16.3472H13.2072V32.3811H18.5372H18.5366ZM15.873 14.1584C17.7311 14.1584 18.8879 12.9272 18.8879 11.3885C18.8531 9.81477 17.7311 8.61792 15.9084 8.61792C14.0844 8.61792 12.8931 9.81477 12.8931 11.3884C12.8931 12.927 14.0494 14.1582 15.8381 14.1582L15.873 14.1584ZM21.4865 32.3811H26.8155V23.428C26.8155 22.9494 26.8503 22.4696 26.9911 22.1278C27.3762 21.1699 28.2531 20.1784 29.7257 20.1784C31.6536 20.1784 32.4253 21.6486 32.4253 23.8043V32.3811H37.7542V23.1877C37.7542 18.263 35.1253 15.9713 31.6191 15.9713C28.7444 15.9713 27.4819 17.578 26.7805 18.6723H26.816V16.3477H21.4868C21.5564 17.8519 21.4864 32.3816 21.4864 32.3816L21.4865 32.3811Z" fill="#F9F8F5"/> <defs> <filter id="filter0_d_2_80196" x="0.683722" y="0" width="49.2786" height="49.6316" filterUnits="userSpaceOnUse" color-interpolation-filters="sRGB"> <feFlood flood-opacity="0" result="BackgroundImageFix"/> <feColorMatrix in="SourceAlpha" type="matrix" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 127 0" result="hardAlpha"/> <feOffset dy="4.31579"/> <feGaussianBlur stdDeviation="2.15789"/> <feComposite in2="hardAlpha" operator="out"/> <feColorMatrix type="matrix" values="0 0 0 0 0.0509804 0 0 0 0 0.0392157 0 0 0 0 0.172549 0 0 0 0.08 0"/> <feBlend mode="normal" in2="BackgroundImageFix" result="effect1_dropShadow_2_80196"/> <feBlend mode="normal" in="SourceGraphic" in2="effect1_dropShadow_2_80196" result="shape"/> </filter> </defs> </svg></div></a></div></div></div><div class="margin-bottom margin-xsmall"><div class="leaders_item-logo-wrap"><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e33/65aa39490cda3254a7c71816_Albertsons_Certified_Logo_Black.svg" loading="lazy" alt="" class="leaders_logo"/></div></div><div class="leaders_item-name-wrap"><div><div class="text-weight-light text-color-black">Francisco T. Bram</div><div class="text-weight-light text-color-black">Vice President of Marketing & Customer Growth</div></div><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 23 22" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M18.3354 11.8029L17.3273 11.6301L16.314 11.4773C15.9559 11.4194 15.5945 11.3831 15.232 11.3686C14.2667 11.3434 13.3003 11.351 12.3352 11.3656L9.44183 11.4289C8.25529 11.462 7.0688 11.4911 5.88523 11.5524C5.29267 11.5753 4.70258 11.6187 4.11119 11.6514C3.52198 11.6984 2.93072 11.7344 2.34398 11.7951C1.98422 11.8145 1.62343 11.8018 1.26592 11.7572C1.10095 11.7339 0.94434 11.67 0.810129 11.5713C0.675917 11.4726 0.568298 11.3421 0.496921 11.1915C0.236922 10.7405 0.369622 10.2093 0.846758 10.0305C1.15667 9.92192 1.48338 9.8691 1.81173 9.87453C3.29353 9.85323 4.77197 9.72732 6.23603 9.49775C6.63738 9.40409 7.05032 9.3699 7.46161 9.39628C8.73218 9.57035 10.0018 9.4223 11.2684 9.5241C11.7384 9.56016 12.2097 9.57773 12.681 9.59912C13.1524 9.61585 13.6241 9.63508 14.0942 9.67514C15.771 9.80971 17.4414 10.0073 19.1048 10.2497C19.764 10.3217 20.3845 10.5971 20.8801 11.0377C21.11 11.2514 21.031 11.6862 20.727 11.7473C20.2954 11.8287 19.8575 11.8718 19.4184 11.8761C19.0577 11.8625 18.6982 11.8281 18.3415 11.7734L18.3354 11.8029Z" fill="currentColor"/> <path d="M14.6939 13.0401C15.3205 12.6752 15.9607 12.3248 16.6281 12.009C16.9825 11.842 17.3412 11.682 17.6959 11.5079C18.3149 11.1884 18.9626 10.9277 19.6303 10.7292C20.3318 10.522 21.0586 10.4124 21.79 10.4035L21.231 12.2107C20.6245 11.8535 20.0231 11.4868 19.4307 11.1059C17.3591 9.77155 15.367 8.31473 13.432 6.7896C13.1446 6.54786 12.8834 6.27661 12.6527 5.98031C12.5491 5.84617 12.4812 5.68796 12.4552 5.52045C12.4293 5.35294 12.4462 5.1816 12.5045 5.0224C12.6482 4.52323 13.1314 4.25565 13.587 4.46805C13.8776 4.61304 14.1432 4.80369 14.3736 5.03273C15.4474 6.04371 16.6438 6.9159 17.9348 7.62885C18.291 7.82719 18.6802 8.00513 18.9649 8.28492C19.878 9.17735 21.0095 9.76862 22.0268 10.5172C22.0903 10.5634 22.1538 10.6096 22.2177 10.6561L22.3013 10.717C22.451 10.826 22.5608 10.9811 22.6139 11.1585C22.667 11.3358 22.6604 11.5258 22.5952 11.6991C22.53 11.8724 22.4097 12.0195 22.2528 12.1178C22.0959 12.2162 21.9111 12.2603 21.7267 12.2435C20.9845 12.1759 20.2138 12.3381 19.4514 12.5612C17.9566 13.0017 16.5064 13.8167 15.117 14.7278C14.5762 15.1118 13.9392 15.3377 13.2774 15.3804C12.9596 15.3917 12.7061 15.0302 12.8873 14.7685C13.1487 14.3946 13.449 14.0496 13.7832 13.7392C14.074 13.4918 14.3832 13.2669 14.7081 13.0666L14.6939 13.0401Z" fill="currentColor"/> </svg></div></div></div></div></div><div id="fs-modal-1-popup" role="dialog" aria-modal="true" aria-labelledby="fs-modal-1-heading" class="fs_modal-1_popup-4"><div aria-hidden="true" class="fs_modal-1_cover"></div><div class="fs_modal-1_wrapper"><div aria-expanded="false" role="button" aria-roledescription="close-modal-trigger" aria-controls="fs-modal-1-popup" aria-label="Close modal" tabindex="0" class="fs_modal-1_close-3"><div class="fs_modal-1_close-icon w-embed"><svg xmlns="http://www.w3.org/2000/svg" aria-hidden="true" viewBox="0 0 24 24"> <path fill="CurrentColor" d="M14.5,12l9-9c0.7-0.7,0.7-1.8,0-2.5c-0.7-0.7-1.8-0.7-2.5,0l-9,9l-9-9c-0.7-0.7-1.8-0.7-2.5,0 c-0.7,0.7-0.7,1.8,0,2.5l9,9l-9,9c-0.7,0.7-0.7,1.8,0,2.5c0.7,0.7,1.8,0.7,2.5,0l9-9l9,9c0.7,0.7,1.8,0.7,2.5,0 c0.7-0.7,0.7-1.8,0-2.5L14.5,12z"/> </svg></div></div><div class="leaders_item-modal-content-5 is-single is-dark"><div id="w-node-f59d9352-9581-45bb-53eb-5bdca33df0bc-066badca" class="modal_item-left-wrapper"><div class="margin-bottom margin-small"><h2 class="heading-style-h3 text-color-black">Your instructor,<em class="text-font-ivy brand-color"></em></h2><h2 class="heading-style-h3 brand-color">Francisco T. Bram</h2></div><div class="margin-bottom margin-small"><div class="leaders_item-top-wrapper"><img loading="lazy" src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e33/65a96517f7148f3a3d45b77b_Francisco%20Bram_Certified_Resize.avif" alt="" class="leaders_item-image"/></div></div><div><img loading="lazy" src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e33/65aa39490cda3254a7c71816_Albertsons_Certified_Logo_Black.svg" alt="" class="leaders_item-modal-logo"/></div></div><div id="w-node-f59d9352-9581-45bb-53eb-5bdca33df0c8-066badca" class="leaders_item-modal-right"><div class="margin-bottom margin-small"><div class="text-size-xlarge text-color-black text-weight-normal">Vice President of Marketing & Customer Growth</div></div><div class="margin-bottom margin-small"><div class="text-rich-text text-color-black w-richtext"><p>Francisco is a highly accomplished marketing leader, currently serving as the Vice-President for Marketing for Albertsons Companies. Francisco has over 15 years of experience growing brands, products and customers across Tech, Health and Retail. </p><p>Francisco has helped organizations of all sizes launch and grow adoption for more than 25 products globally. His impact on organizations is undeniable, with more than $5B in topline revenue directly attributed to his marketing efforts.</p><p>Recognized twice as a top 100 product marketing influencer and three times as a top product marketing mentor, he has an unmatched passion for marketing and a laser focus on delivering results.</p></div></div><a href="https://www.linkedin.com/in/fbram/" target="_blank" class="w-inline-block"><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/673433478de5bc7d2a799e27_LinkedIn-black.svg" loading="lazy" alt="linked logo"/></a></div></div></div></div></div></div></div></div><div class="margin-top margin-medium"><div class="align-right"><a show="9" load-more="9" href="#" class="button-64 is-alternate w-button">See more</a></div></div></div></div></div></div></section><section id="dark-section" class="section_home-why"><div id="whats-included" class="anchor-link"></div><div class="home-why_bg is-end-of-course"><div class="course-detail_radial w-embed"><svg width="1193" height="2027" viewBox="0 0 1193 2027" fill="none" xmlns="http://www.w3.org/2000/svg"> <g filter="url(#filter0_f_2_77674)"> <circle cx="1013.54" cy="1013.54" r="680.708" transform="rotate(58.7365 1013.54 1013.54)" fill="url(#paint0_linear_2_77674)"/> </g> <defs> <filter id="filter0_f_2_77674" x="0.678955" y="0.678711" width="2025.72" height="2025.72" filterUnits="userSpaceOnUse" color-interpolation-filters="sRGB"> <feFlood flood-opacity="0" result="BackgroundImageFix"/> <feBlend mode="normal" in="SourceGraphic" in2="BackgroundImageFix" result="shape"/> <feGaussianBlur stdDeviation="166.026" result="effect1_foregroundBlur_2_77674"/> </filter> <linearGradient id="paint0_linear_2_77674" x1="1285.29" y1="524.202" x2="1013.54" y2="1694.25" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF5C4D" stop-opacity="0.78"/> <stop offset="0.5" stop-color="#F7F0D5" stop-opacity="0.15"/> <stop offset="1" stop-color="#09100F" stop-opacity="0"/> </linearGradient> </defs> </svg></div></div><div class="padding-global"><div class="container-large"><div class="padding-section-medium"><div class="home-why_wrapper"><div class="home-why_top"><div class="margin-bottom margin-xxsmall"><h2 class="heading-style-h2">By the end of the course<br/>‍‍<em class="text-font-ivy brand-color">you'll be able to...</em></h2></div><div class="home-why_button-wrapper"><a href="/checkout/b2c-product-marketing-certified-core" class="learn-more-button is-coral hover-black w-button">Enroll now</a></div></div><div class="home-why_component"><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8b9f25-066badca" class="card"><div class="margin-bottom margin-xsmall"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e33/65964e96847c7ee42f2bea1f_Collaborate%20cross-functionally.svg"/></div><div class="margin-bottom margin-small"><h3 class="heading-style-h4">Unearth powerful customer insights</h3></div><p>Conduct meticulous market research to uncover your customers’ true pain points and build must-have solutions perfectly aligned with evolving needs. </p></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8b9f2d-066badca" class="card"><div class="margin-bottom margin-xsmall"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e33/659bbebf4e9ee13c24659ba7_Master%20tactics.svg"/></div><div class="margin-bottom margin-small"><h3 class="heading-style-h4">Create compelling messaging </h3></div><p>Build powerful personas to create unmissable campaigns and captivate audiences for impactful product launches that deliver seamless customer experiences.</p></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8b9f35-066badca" class="card"><div class="margin-bottom margin-xsmall"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e33/659d0979ec889e1ae8a8fccf_Alignment.svg"/></div><div class="margin-bottom margin-small"><h3 class="heading-style-h4">Drive business impact through calculated alignment</h3></div><p>Strategically orchestrate product launches to escalate impact, align teams to deliver seamless customer experiences, retain customers for life, and maximize revenue.</p></div></div></div></div></div><div id="section-whats-included" class="container-large"><div class="padding-section-medium custom2"><div class="w-layout-grid layout48_component"><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8b9f40-066badca" class="layout48_content-left"><div class="home-why_header-wrapper"><div class="whats-included_header-art w-embed"><svg width="35" height="36" viewBox="0 0 35 36" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M20.9902 28.7742C17.2579 28.8512 13.901 29.8112 10.3216 30.6596C9.62258 30.8254 9.19191 31.5248 9.35631 32.222C9.52083 32.9195 10.223 33.3503 10.9221 33.1849C14.3162 32.3803 17.4999 31.4426 21.045 31.3687C21.762 31.3539 22.3329 30.7598 22.3158 30.0442C22.303 29.3279 21.7072 28.759 20.9902 28.7742Z" fill="#F9F8F5"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M25.8146 19.6393C18.909 15.2278 10.5646 11.5637 2.59731 9.5747C1.90152 9.40151 1.19538 9.82496 1.02323 10.5196C0.851068 11.2142 1.27303 11.9198 1.96882 12.093C9.67223 14.0165 17.7426 17.5601 24.4168 21.8267C25.0216 22.2119 25.825 22.0347 26.2097 21.4314C26.5944 20.8281 26.4194 20.0245 25.8146 19.6393Z" fill="#F9F8F5"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M31.2516 16.5963C30.7015 11.0166 27.7215 5.91196 24.2927 1.62309C23.8429 1.06423 23.0258 0.973236 22.4691 1.41933C21.9083 1.86697 21.8183 2.68425 22.2639 3.24424C25.3884 7.14976 28.1668 11.7692 28.6686 16.8509C28.7387 17.5639 29.3755 18.0852 30.0867 18.0151C30.798 17.9454 31.3216 17.3089 31.2516 16.5963Z" fill="#F9F8F5"/> </svg></div><h2 class="heading-style-h2">What's<br/>‍‍<em class="text-font-ivy brand-color">included </em></h2></div><div class="whats-included_arrow-decal w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 147 164" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path fill-rule="evenodd" clip-rule="evenodd" d="M62.5867 97.649C60.9097 100.697 58.2008 102.887 54.2287 103.732C41.9412 106.347 32.5642 99.7722 25.8455 89.4402C16.0354 74.3535 11.9896 51.1529 12.7614 38.0156C12.7972 37.3933 13.3111 36.9674 13.9053 37.0628C14.5018 37.1569 14.9564 37.7374 14.9205 38.3597C14.1706 51.1105 18.0752 73.6312 27.5951 88.2737C33.7645 97.7604 42.3356 103.899 53.621 101.496C56.9805 100.784 59.2599 98.9274 60.6845 96.3545C59.0119 95.1924 57.3883 93.9986 55.8176 92.7743C51.4825 89.3936 41.7372 78.6846 37.533 69.1C34.5188 62.2239 34.3516 55.9337 40.1281 52.823C43.3392 51.0948 46.8827 51.9585 50.2841 54.6241C54.9623 58.286 59.3993 65.4725 62.0906 73.259C64.3323 79.7416 65.3663 86.6257 64.411 92.1975C64.1986 93.4214 63.8963 94.5851 63.49 95.6694C86.9395 111.348 118.829 120.258 144.417 117.007C145.001 116.935 145.575 117.378 145.697 118.004C145.822 118.629 145.448 119.196 144.866 119.27C118.86 122.572 86.4651 113.556 62.5867 97.649ZM61.5728 94.3596C60.0029 93.264 58.4775 92.1393 57.0003 90.9868C52.847 87.7458 43.5115 77.4869 39.4837 68.3034C37.0112 62.6679 36.5114 57.4196 41.2455 54.8699C43.7327 53.5325 46.4628 54.3457 49.0984 56.4065C51.9958 58.6765 54.7629 62.4187 57.0375 66.7987C60.4908 73.4485 62.8002 81.571 62.592 88.3838C62.5271 90.5422 62.2044 92.5674 61.5728 94.3596Z" fill="currentColor"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M109.047 93.3338C117.739 104.155 132.04 112.764 144.64 117.168C145.219 117.371 145.575 118.018 145.434 118.613C145.293 119.207 144.709 119.528 144.13 119.325C131.136 114.785 116.411 105.866 107.45 94.7114C107.049 94.2124 107.08 93.4974 107.522 93.1166C107.961 92.7371 108.646 92.8348 109.047 93.3338Z" fill="currentColor"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M144.138 119.606C133.413 119.163 120.97 125.429 113.644 133.02C113.238 133.442 112.553 133.406 112.117 132.937C111.678 132.469 111.652 131.75 112.058 131.329C119.733 123.377 132.791 116.867 144.028 117.33C144.624 117.354 145.133 117.886 145.165 118.513C145.194 119.142 144.735 119.631 144.138 119.606Z" fill="currentColor"/> </svg></div></div><div class="layout48_content-right"><div class="layout48_item"><div class="layout48_item-header"><div>01</div><div class="text-style_course-head">Content</div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8b9f52-066badca"><p class="text-align-left">An extensive curriculum, covering each of the essential elements of product marketing in the B2C space.</p></div></div><div class="layout48_item"><div class="layout48_item-header"><div>02</div><div class="text-style_course-head">Coursework</div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8b9f5b-066badca"><p class="text-align-left">Reinforce your skills through practical activities designed for real-world applications. Our optional coursework activities help you master this crucial PMM skillset whilst keeping you in charge of your learnings.</p></div></div><div class="layout48_item"><div class="layout48_item-header"><div>03</div><div class="text-style_course-head">Exams</div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8b9f64-066badca"><p class="text-align-left">Test your knowledge at regular intervals throughout the course with bite-sized exams and quizzes.</p></div></div><div class="layout48_item"><div class="layout48_item-header"><div>04</div><div class="text-style_course-head">Templates</div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8b9f6d-066badca"><p class="text-align-left">Access tried and true (downloadable and editable) templates to simplify the process. Hit the ground running with proven frameworks to guide your PMM efforts for B2C mastery.</p></div></div><div class="layout48_item"><div class="layout48_item-header"><div>05</div><div class="text-style_course-head">Access</div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8b9f76-066badca"><p class="text-align-left">Bask in the joy that is unlimited, lifetime access to the course. Revisit lessons, refresh skills, and dive deeper anytime you want. The journey never ends.</p></div></div><div class="layout48_item"><div class="layout48_item-header"><div>06</div><div class="text-style_course-head">Certification</div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8b9f7f-066badca"><p>If you’ve got it, flaunt it. Showcase your specialized B2C product marketing skills and knowledge to enhance your professional profile.</p></div></div><div class="layout48_item"><div class="layout48_item-header"><div>07</div><div class="text-style_course-head">Community</div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8b9f88-066badca"><p>Join the largest PMM community. Connect, gain insights, and expand your network by interacting with fellow product marketers.</p></div></div><div class="layout48_item"><div class="layout48_item-header"><div>08</div><div class="text-style_course-head">Support</div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8b9f91-066badca"><p class="text-align-left">Help is always on hand. Receive continuous support from our dedicated team. We're here to guide your learning adventure and answer all your questions.</p></div></div><div class="layout48_item"><div class="layout48_item-header"><div>09</div><div class="text-style_course-head">AI-Powered </div></div><div id="w-node-_7cba1aff-7cb8-83b1-8472-bf29d83b02aa-066badca"><p class="text-align-left">Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.</p></div></div></div></div></div></div></div><div class="full-access_component"><div class="padding-global"><div class="container-large"><div class="padding-section-medium _0-top"><div class="w-layout-grid layout18_component"><h2 class="heading-style-h2">Get access to<br/>‍‍<em class="text-font-ivy brand-color">these resources...</em></h2><div class="layout18_content max-width-full"><div class="margin-bottom margin-small"><p>With every single one of our courses and certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.</p></div><div class="splide-wrapper"><div class="layout18_gradient resources-gradient"></div><div class="splide"><div class="splide__track"><div class="splide__list"><div class="splide__slide"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Product marketing career table</p></div></div><div class="splide__slide"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Product marketing framework</p></div></div><div class="splide__slide"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Customer feedback questions</p></div></div><div class="splide__slide"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Business case template</p></div></div><div class="splide__slide"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Competitor intel checklist</p></div></div><div class="splide__slide"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Competitor SWOT analysis</p></div></div><div class="splide__slide"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Competitor SWOT analysis</p></div></div><div class="splide__slide"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Competitive intel tools</p></div></div><div class="splide__slide"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>B2B and B2C persona questions master list</p></div></div><div class="splide__slide"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>B2B user persona example</p></div></div><div class="splide__slide"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>B2B and B2C buyer persona example</p></div></div><div class="splide__slide"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Jobs-to-be-done canvas</p></div></div><div class="splide__slide"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Messaging framework</p></div></div><div class="splide__slide"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Survey Monkey's 7-Step messaging process</p></div></div><div class="splide__slide"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Storytelling framework example and template</p></div></div><div class="splide__slide"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Onboarding framework</p></div></div><div class="splide__slide"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Customer case study questions</p></div></div><div class="splide__slide w-condition-invisible"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p class="w-dyn-bind-empty"></p></div></div><div class="splide__slide w-condition-invisible"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p class="w-dyn-bind-empty"></p></div></div><div class="splide__slide w-condition-invisible"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p class="w-dyn-bind-empty"></p></div></div></div></div></div><div class="layout18_gradient bottom resources-gradient"></div></div><div class="margin-top margin-medium"><a href="/checkout/b2c-product-marketing-certified-core" class="learn-more-button is-coral hover-black w-button">Enroll now</a></div></div></div></div></div></div><div class="layout18_image-wrapper"><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/66f3af214ab1ba368ad3c29c_PMA_Templates_Mockup_Update_.webp" loading="lazy" sizes="(max-width: 767px) 100vw, (max-width: 991px) 70vw, 54vw" srcset="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/66f3af214ab1ba368ad3c29c_PMA_Templates_Mockup_Update_-p-500.webp 500w, https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/66f3af214ab1ba368ad3c29c_PMA_Templates_Mockup_Update_-p-800.webp 800w, https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/66f3af214ab1ba368ad3c29c_PMA_Templates_Mockup_Update_-p-1080.webp 1080w, https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/66f3af214ab1ba368ad3c29c_PMA_Templates_Mockup_Update_-p-1600.webp 1600w, https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/66f3af214ab1ba368ad3c29c_PMA_Templates_Mockup_Update_.webp 2441w" alt="" class="layout18_image"/></div></div></section><section id="light-section" class="section_cta bg-gradient hide"><div class="padding-global"><div class="container-large"><div class="padding-section-medium"><div class="max-width-large"><div class="margin-bottom margin-xsmall"><h2 class="heading-h2">Sign up to the<br/><em class="text-font-ivy text-color-white">pro+ membership</em></h2></div><div class="signup-embed-decal w-embed"><svg width="100%" height="39" viewBox="0 0 763 39" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M2 10.7202C80.7021 6.16119 314.244 -1.58918 618.794 3.88167" stroke="#F9F8F5" stroke-width="4" stroke-linecap="round"/> <path d="M172.585 24.0758C228.52 18.9173 395.912 7.71346 618.001 4.1662" stroke="#F9F8F5" stroke-width="4" stroke-linecap="round"/> <path d="M174.436 23.9826C250.102 21.4883 473.257 19.5729 760.551 31.8654" stroke="#F9F8F5" stroke-width="4" stroke-linecap="round"/> </svg></div><div class="margin-top margin-xsmall"><p>...and get access to 15+ of our courses and more!</p></div><div class="margin-top margin-medium"><div class="button-group"><a href="https://www.productmarketingalliance.com/signup/" class="learn-more-button hover-white w-button">Upgrade now</a></div></div></div></div></div></div></section><section class="section_how w-condition-invisible"><div class="padding-global-3"><div class="container-large"><div class="padding-section-medium"><div class="w-layout-grid how_component"><div class="book_form-wrapper"><div class="book_decal-1 w-embed"><svg width="57" height="71" viewBox="0 0 57 71" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M28.1848 3.20703C26.75 7.27225 19.5043 15.4027 2 15.4027" stroke="url(#paint0_linear_2_83335)" stroke-width="4" stroke-linecap="round"/> <path d="M28.1824 68.8477C29.6172 54.9781 36.8628 27.239 54.3672 27.239" stroke="url(#paint1_linear_2_83335)" stroke-width="4" stroke-linecap="round"/> <path d="M28.1824 2.84766C29.6172 10.9781 36.8628 27.239 54.3672 27.239" stroke="url(#paint2_linear_2_83335)" stroke-width="4" stroke-linecap="round"/> <path d="M28.185 68.8477C26.7502 51.0324 19.5046 15.402 2.00024 15.402" stroke="url(#paint3_linear_2_83335)" stroke-width="4" stroke-linecap="round"/> <defs> <linearGradient id="paint0_linear_2_83335" x1="2" y1="9.30486" x2="31.276" y2="9.30486" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> <linearGradient id="paint1_linear_2_83335" x1="54.3672" y1="48.0433" x2="25.0911" y2="48.0433" gradientUnits="userSpaceOnUse"> <stop 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5.05917C19.9981 15.6313 18.73 37.3707 6.16506 39.7518" stroke="url(#paint0_linear_2_83330)" stroke-width="4" stroke-linecap="round"/> <path d="M29.2445 58.8011C28.8238 50.1595 31.5654 32.1972 45.8973 29.4813" stroke="url(#paint1_linear_2_83330)" stroke-width="4" stroke-linecap="round"/> <path d="M19.0023 4.76203C21.9951 14.1332 31.5637 32.1964 45.8956 29.4805" stroke="url(#paint2_linear_2_83330)" stroke-width="4" stroke-linecap="round"/> <path d="M29.2451 58.8014C26.7867 51.4586 18.7287 37.3683 6.16378 39.7494" stroke="url(#paint3_linear_2_83330)" stroke-width="4" stroke-linecap="round"/> <defs> <linearGradient id="paint0_linear_2_83330" x1="3.21534" y1="24.1865" x2="24.2302" y2="20.204" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> <linearGradient id="paint1_linear_2_83330" x1="48.2904" y1="42.1098" x2="24.3203" y2="46.6522" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> <linearGradient id="paint2_linear_2_83330" x1="43.1685" y1="15.0898" x2="19.1984" y2="19.6323" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> <linearGradient id="paint3_linear_2_83330" x1="8.3065" y1="51.0564" x2="29.3214" y2="47.0739" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div><div class="margin-bottom margin-xsmall"><h2 class="heading-h2">Book a free<br/>‍<em class="text-font-ivy brand-color">career consultation</em></h2></div><div class="work_item-list"><div id="w-node-b59fc964-efca-aab5-69ea-980b75561774-066badca" class="work_item"><div class="benefits_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="benefits_item-text-wrapper"><p>Identify your strengths and areas for improvement.</p></div></div><div id="w-node-b59fc964-efca-aab5-69ea-980b7556177a-066badca" class="work_item"><div class="benefits_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="benefits_item-text-wrapper"><p>Get expert advice tailored to your career goals.</p></div></div><div id="w-node-b59fc964-efca-aab5-69ea-980b75561780-066badca" class="work_item"><div class="benefits_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="benefits_item-text-wrapper"><p>Explore the impact of certification on your career.</p></div></div></div></div></div></div></div></div></section><section id="light-section" class="section_pricing5"><div class="padding-global"><div class="container-large"><div class="padding-section-medium"><div class="home-why_top"><div class="max-width-large larger"><div class="margin-bottom margin-medium"><h2 class="heading-style-h2">Get this certification plus 25 others<br/>‍<em class="text-font-ivy brand-color">with Pro+ membership </em></h2></div><p>Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.</p></div><div class="learn-how_button-wrapper"><div class="button-group"><a href="https://www.productmarketingalliance.com/pro-plus-membership/" target="_blank" class="learn-more-button is-border is-black w-button">Learn about Pro+</a></div></div></div><div class="w-layout-grid pricing5_component"><div class="pricing5_plan-border"><div class="pricing5_plan"><div class="pricing5_plan-content"><div class="pricing5_content-top"><div class="max-width-medium"><div class="margin-bottom margin-small"><div class="heading-style-h4">Pro+ Membership</div></div><div class="margin-bottom margin-small"><div class="text-flex-hor"><div class="heading-style-h3 pma_plus_price">$167</div><div class="text-size-small text-color-gray">/month (billed annually)</div></div></div><div class="margin-bottom margin-small"><div>Annual subscription with access to every course, a yearly Summit, workshops, templates, mentors, members-only events, and more.<br/></div></div></div></div><div class="pricing5_feature-list"><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba02a-066badca" class="pricing_list-item"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>25+ courses (incl. updates and future releases)<br/></p></div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba030-066badca" class="pricing_list-item"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Complimentary access to 1x PMM Summit every year<br/></p></div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba036-066badca" class="pricing_list-item"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Live workshops every month<br/></p></div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba03c-066badca" class="pricing_list-item"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Exclusive content </p></div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba042-066badca" class="pricing_list-item"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>100+ templates and frameworks<br/></p></div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba048-066badca" class="pricing_list-item"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>500+ hours of OnDemand video content<br/></p></div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba04e-066badca" class="pricing_list-item"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>PMM mentors<br/></p></div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba054-066badca" class="pricing_list-item"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Members-only events and community<br/></p></div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba05a-066badca" class="pricing_list-item"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>PMM learning paths and toolkits<br/></p></div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba060-066badca" class="pricing_list-item"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Ungated access to industry reports<br/></p></div></div></div><a href="https://pay.productmarketingalliance.com/b/7sIbMacT3bVT6is14E?utm_campaign=courses" target="_blank" class="learn-more-button max-width-full w-button">Subscribe to Pro+</a></div></div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba068-066badca" class="pricing5_content"><div class="max-width-medium"><div class="margin-bottom margin-small"><div class="heading-style-h4">Individual certification</div></div><div class="margin-bottom margin-small"><div class="text-flex-hor"><div sr="plink_1P14CLJ9KRHkVzc0luPfITO6" class="heading-style-h3">$1,299</div><div class="text-size-small text-color-gray">One off payment</div></div></div><div class="margin-bottom margin-small"><div>One-off payment and lifetime access to this accredited course.<br/></div></div></div><div class="w-layout-grid pricing5_content-list"><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba077-066badca" class="pricing_list-item"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick text-color-white w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Lifetime access to all course content<br/></p></div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba07d-066badca" class="pricing_list-item"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick text-color-white w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Access to all future course updates<br/></p></div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba083-066badca" class="pricing_list-item"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick text-color-white w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Official certification if you pass the exams</p></div></div></div><div class="margin-top margin-small"><a href="/checkout/b2c-product-marketing-certified-core" class="learn-more-button max-width-full w-button">Enroll now</a></div></div></div></div></div></div></section><section id="light-section" class="section_pricing5 is-darker w-condition-invisible"><div class="padding-global-20"><div class="container-large"><div class="padding-section-medium"><div class="home-why_top"><div class="max-width-large larger"><div class="margin-bottom margin-medium"><h2 class="heading-style-h2-23">Get this course plus 25 others,<br/>‍<em class="text-font-ivy brand-color">with Exec+ membership</em></h2></div><p>Discover how our Exec+ memberships stack up against our individual courses to find the best value for your investment.</p></div><div class="learn-how_button-wrapper"><div class="button-group"><a href="https://www.productmarketingalliance.com/exec-plus-membership/" target="_blank" class="button-80 is-border w-button">Learn about Exec+</a></div></div></div><div class="w-layout-grid pricing5_component"><div class="pricing5_plan-border-2"><div class="pricing5_plan-8 transparent-background"><div class="pricing5_plan-content"><div class="pricing5_content-top"><div class="max-width-medium"><div class="margin-bottom margin-small"><div class="heading-style-h4">Exec+ membership</div></div><div class="margin-bottom margin-small"><div class="text-flex-hor"><div class="heading-style-h3 pma_exec_price">$250</div><div class="text-size-small text-color-gray">/month (billed annually)</div></div></div><div class="margin-bottom margin-small"><div class="text-flex-hor hide"><div class="heading-style-h3">$150</div><div class="text-size-small text-color-gray">/month (billed annually)</div></div></div><div class="margin-bottom margin-small"><div>Annual subscription with access to every course, a yearly Summit, workshops, peer groups, dinners, exclusive leadership events, and more,</div></div></div></div><div class="pricing5_feature-list"><div id="w-node-_21fd99cd-04fa-3f51-3e42-4028778621f7-066badca" class="pricing_list-item-19"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>25+ courses (incl. updates and future releases)</p></div></div><div id="w-node-_21fd99cd-04fa-3f51-3e42-4028778621fd-066badca" class="pricing_list-item-19"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Complimentary access to 1x PMM Summit every year</p></div></div><div id="w-node-_21fd99cd-04fa-3f51-3e42-402877862203-066badca" class="pricing_list-item-19"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Exclusive PMM Leaders Summit<br/></p></div></div><div id="w-node-_21fd99cd-04fa-3f51-3e42-40287786220a-066badca" class="pricing_list-item-19"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Leadership programs</p></div></div><div id="w-node-_21fd99cd-04fa-3f51-3e42-402877862210-066badca" class="pricing_list-item-19"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Mastering leadership workshops</p></div></div><div id="w-node-_21fd99cd-04fa-3f51-3e42-402877862216-066badca" class="pricing_list-item-19"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Peer-to-peer mentorship</p></div></div><div id="w-node-_21fd99cd-04fa-3f51-3e42-40287786221c-066badca" class="pricing_list-item-19"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Carefully curated peer groups</p></div></div><div id="w-node-_21fd99cd-04fa-3f51-3e42-402877862222-066badca" class="pricing_list-item-19"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Leadership breakfast briefings & dinners</p></div></div><div id="w-node-_21fd99cd-04fa-3f51-3e42-402877862228-066badca" class="pricing_list-item-19"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>100+ templates and frameworks</p></div></div><div id="w-node-_21fd99cd-04fa-3f51-3e42-40287786222e-066badca" class="pricing_list-item-19"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>500+ hours of OnDemand insights</p></div></div><div id="w-node-_21fd99cd-04fa-3f51-3e42-402877862234-066badca" class="pricing_list-item-19"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Members-only events and community</p></div></div></div><a href="https://pay.productmarketingalliance.com/b/8wM3fEbOZ9NLfT2g35" target="_blank" class="learn-more-button is-white max-width-full w-button">Subscribe to Exec+</a></div></div></div><div id="w-node-_21fd99cd-04fa-3f51-3e42-40287786223c-066badca" class="pricing5_content"><div class="max-width-medium"><div class="margin-bottom margin-small"><div class="heading-style-h4">Individual course</div></div><div class="margin-bottom margin-small"><div class="text-flex-hor"><div sr="plink_1P14CLJ9KRHkVzc0luPfITO6" class="heading-style-h3">$1,299</div><div class="text-size-small text-color-gray">One off payment</div></div></div><div class="margin-bottom margin-small"><div>One-off payment and lifetime access to this accredited course.</div></div></div><div class="w-layout-grid pricing5_content-list"><div id="w-node-_21fd99cd-04fa-3f51-3e42-40287786224b-066badca" class="pricing_list-item-19"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick text-color-white w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Lifetime access to all course content</p></div></div><div id="w-node-_21fd99cd-04fa-3f51-3e42-402877862251-066badca" class="pricing_list-item-19"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick text-color-white w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Access to all future course updates</p></div></div><div id="w-node-_21fd99cd-04fa-3f51-3e42-402877862257-066badca" class="pricing_list-item-19"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick text-color-white w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Official certification if you pass the exams</p></div></div></div><div class="margin-top margin-small"><a href="/checkout/b2c-product-marketing-certified-core" class="learn-more-button is-white max-width-full w-button">Enroll now</a></div></div></div></div></div></div></section><section id="dark-section" class="section_chosse"><div id="benefits" class="anchor-link"></div><div class="padding-global"><div class="container-large"><div class="padding-section-medium"><div class="w-layout-grid benefits_component"><div class="benefits_content"><div class="margin-bottom margin-small"><h2 class="heading-style-h2">Course‍<em class="text-font-ivy brand-color"><br/>benefits</em></h2><div class="margin-top margin-small"><div class="benefits_icon-embed w-embed"><svg width="267" height="37" viewBox="0 0 267 37" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M195.734 15.122C207.199 11.798 220.436 8.48997 233.17 7.66397C244.054 6.95897 254.567 8.05398 263.172 12.713C264.385 13.369 265.904 12.918 266.56 11.704C267.217 10.491 266.765 8.97197 265.552 8.31497C256.165 3.23397 244.719 1.90495 232.847 2.67496C219.884 3.51496 206.408 6.84501 194.713 10.217C193.356 7.46801 190.546 4.90501 185.596 3.01401C177.993 0.109013 167.612 0.145017 156.676 1.78202C140.815 4.15502 123.753 9.814 112.783 13.835C112.333 13.999 111.663 14.26 110.843 14.604C110.593 14.052 110.313 13.508 110.003 12.974C107.313 8.31998 102.553 4.55699 97.7027 3.21299C66.9427 -5.309 31.0426 4.90202 1.81265 13.212C0.492643 13.589 -0.277315 14.973 0.0926801 16.3C0.472685 17.627 1.85266 18.398 3.18265 18.021C31.5926 9.94298 66.4727 -0.248975 96.3727 8.03202C100.053 9.05202 103.633 11.944 105.673 15.476C105.903 15.87 106.103 16.273 106.293 16.682C102.263 18.679 97.5227 21.463 94.9727 24.443C92.3527 27.498 91.7027 30.759 93.9827 33.839C95.9427 36.472 98.9127 36.696 102.003 35.331C105.333 33.869 108.763 30.451 109.873 28.847C111.953 25.851 112.613 22.601 112.233 19.432C113.213 19.018 114.009 18.71 114.5 18.53C125.23 14.598 141.907 9.04797 157.416 6.72696C167.395 5.23296 176.874 5.03399 183.812 7.68399C186.771 8.81499 188.726 10.135 189.787 11.667C187.693 12.293 185.674 12.909 183.745 13.497C179.93 14.66 171.987 16.585 166.312 20.016C161.799 22.744 158.739 26.455 158.917 31.107C159.008 33.497 160.391 35.092 162.592 35.986C165.881 37.321 171.569 36.675 173.687 36.225C180.111 34.863 188.685 29.225 192.927 22.872C194.62 20.337 195.627 17.685 195.734 15.122ZM190.457 16.684C188.642 17.23 186.888 17.766 185.203 18.28C181.642 19.366 174.198 21.091 168.899 24.295C166.093 25.991 163.802 28.023 163.913 30.916C163.922 31.141 164.145 31.205 164.342 31.297C164.647 31.438 164.996 31.535 165.368 31.611C167.885 32.125 171.266 31.628 172.65 31.334C178.04 30.191 185.21 25.426 188.769 20.095C189.521 18.969 190.12 17.822 190.457 16.684ZM107.293 21.734C104.943 22.943 102.483 24.405 100.543 25.996C99.5127 26.841 98.6427 27.71 98.0927 28.612C97.6327 29.358 97.4527 30.122 98.0027 30.86C98.2227 31.159 98.5527 31.165 98.8927 31.109C99.2527 31.049 99.6227 30.921 99.9927 30.756C102.433 29.682 104.953 27.173 105.763 25.996C106.713 24.631 107.183 23.187 107.293 21.734Z" fill="url(#paint0_linear_154_9405)"/> <defs> <linearGradient id="paint0_linear_154_9405" x1="266.861" y1="18.3918" x2="-31.5045" y2="18.3919" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div></div></div><div class="benefits_item-list"><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba09d-066badca" class="benefits_item"><div class="benefits_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="benefits_item-text-wrapper"><div class="w-richtext"><p>Master the B2C product lifecycle: Gain a deep understanding of the end-to-end process and learn to think strategically at every stage of the customer lifecycle.</p></div></div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba0a5-066badca" class="benefits_item"><div class="benefits_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="benefits_item-text-wrapper"><div class="w-richtext"><p>Unlock proven PMM frameworks: Get battle-tested tools and knowledge to boost customer acquisition, nurture loyalty, and optimize performance for growth.</p></div></div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba0af-066badca" class="benefits_item"><div class="benefits_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg width="16" height="19" viewBox="0 0 16 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 19C12.4183 19 16 15.4183 16 11C16 6.58172 12.4183 3 8 3C3.58172 3 0 6.58172 0 11C0 15.4183 3.58172 19 8 19Z" fill="#65C9BD"/> <path d="M6.39961 12.9504L4.29961 10.8504L3.59961 11.5504L6.39961 14.3504L12.3996 8.35039L11.6996 7.65039L6.39961 12.9504Z" fill="#09100F"/> </svg></div></div><div class="benefits_item-text-wrapper"><div class="w-richtext"><p>Become a strategic marketing leader: Elevate yourself as a strategic marketing leader. Walk away with the specialized skills needed to be a product expert that drives innovation.</p></div></div></div></div><div class="margin-top margin-medium"><div class="button-group"><a href="/checkout/b2c-product-marketing-certified-core" class="learn-more-button is-coral hover-black w-button"> Enroll now</a><a aria-roledescription="open-modal-trigger" class="learn-more-button is-border w-button" href="#" target="_blank" role="button" aria-haspopup="dialog" fs-modal-element="open-1" aria-expanded="false" tabindex="0">Download the brochure</a></div></div></div><div class="benefits_image-wrapper"><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/65e58681094585887de68827_UI%20Stats%20(1).svg" loading="lazy" alt="" class="benefits_image"/></div></div></div></div></div><div class="benefits_bg"><div class="testimonial_gradient-embed w-embed"><svg width="1175" height="100%" viewBox="0 0 1175 648" fill="none" xmlns="http://www.w3.org/2000/svg"> <g filter="url(#filter0_f_286_14191)"> <circle cx="1013.03" cy="716.034" r="680.708" transform="rotate(-45 1013.03 716.034)" fill="url(#paint0_linear_286_14191)" fill-opacity="0.8"/> </g> <defs> <filter id="filter0_f_286_14191" x="0.273193" y="-296.727" width="2025.52" height="2025.52" filterUnits="userSpaceOnUse" color-interpolation-filters="sRGB"> <feFlood flood-opacity="0" result="BackgroundImageFix"/> <feBlend mode="normal" in="SourceGraphic" in2="BackgroundImageFix" result="shape"/> <feGaussianBlur stdDeviation="166.026" result="effect1_foregroundBlur_286_14191"/> </filter> <linearGradient id="paint0_linear_286_14191" x1="1284.79" y1="226.696" x2="1013.03" y2="1396.74" gradientUnits="userSpaceOnUse"> <stop stop-color="#EBC16C" stop-opacity="0.05"/> <stop offset="1" stop-color="#94C7BD"/> </linearGradient> </defs> </svg></div></div></section><div class="section-choose-the-way"><section id="light-section" class="cutomize-learning-section regular-section is-dark"><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/6705e76d344fa278941d69d6_Eclipse.svg" loading="lazy" width="Auto" alt="" class="choose-the-way-gradient"/><div class="container-large"><div class="choose-the-way-heading"><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/6705e64a4a55959624c0a38f_Arrow_05.svg" loading="lazy" width="130" height="130" alt="" class="choose-decal"/><h2 class="default-heading-2"><span class="custom-header-2-first-line">Choose the way</span><span class="custom-header-2-second-line light-green">you want to learn</span></h2><p>Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.</p></div><div class="w-layout-hflex table-container"><div class="w-layout-hflex table-heading-group"><div class="table-item"></div><div class="table-heading-wrapper-left-align"><div class="table-heading-text">In Person</div><a href="https://learning.productmarketingalliance.com/in-person/product-marketing-certified-core-live-and-in-person#select-schedule" class="learn-more-button is-white table-learn-more w-inline-block"><div class="table-learn-more-text">Enroll now</div></a></div><div class="table-heading-wrapper-left-align"><div class="table-heading-text">Live</div><a href="https://learning.productmarketingalliance.com/live-online/product-marketing-certified-core#schedule" class="learn-more-button is-white table-learn-more w-inline-block"><div class="table-learn-more-text">Enroll now</div></a></div><div class="table-heading-wrapper-left-align"><div class="table-heading-text">OnDemand</div><a href="/checkout/b2c-product-marketing-certified-core" class="learn-more-button is-white table-learn-more w-inline-block"><div class="table-learn-more-text">Enroll now</div></a></div></div><div class="w-layout-hflex table-content-group alternate-bg"><div class="table-item"><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/6705f3a19cd745dbceef9784_book-with-author-green-bg.svg" loading="lazy" alt="" class="table-item-icon"/><div class="table-item-content"><h5 class="table-item-heading">Comprehensive curriculum</h5><div class="text-block-84">19+ hours of ondemand content, with fireside chats, templates & frameworks, coursework & exams.</div></div></div><div class="table-heading-wrapper"><div class="table-item-checkmark w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 30 30" fill="none"> <path d="M11.2492 20.2123L6.03672 14.9998L4.26172 16.7623L11.2492 23.7498L26.2492 8.7498L24.4867 6.9873L11.2492 20.2123Z" fill="currentColor"/> </svg></div></div><div class="table-heading-wrapper"><div class="table-item-checkmark w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 30 30" fill="none"> <path d="M11.2492 20.2123L6.03672 14.9998L4.26172 16.7623L11.2492 23.7498L26.2492 8.7498L24.4867 6.9873L11.2492 20.2123Z" fill="currentColor"/> </svg></div></div><div class="table-heading-wrapper"><div class="table-item-checkmark w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 30 30" fill="none"> <path d="M11.2492 20.2123L6.03672 14.9998L4.26172 16.7623L11.2492 23.7498L26.2492 8.7498L24.4867 6.9873L11.2492 20.2123Z" fill="currentColor"/> </svg></div></div></div><div class="w-layout-hflex table-content-group"><div class="table-item"><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/6705f3a02e79525f33706433_certification-green-bg.svg" loading="lazy" alt="" class="table-item-icon"/><div class="table-item-content"><h5 class="table-item-heading">Official certification</h5><div>Official CPD & CIM accredited certification.</div></div></div><div class="table-heading-wrapper"><div class="table-item-checkmark w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 30 30" fill="none"> <path d="M11.2492 20.2123L6.03672 14.9998L4.26172 16.7623L11.2492 23.7498L26.2492 8.7498L24.4867 6.9873L11.2492 20.2123Z" fill="currentColor"/> </svg></div></div><div class="table-heading-wrapper"><div class="table-item-checkmark w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 30 30" fill="none"> <path d="M11.2492 20.2123L6.03672 14.9998L4.26172 16.7623L11.2492 23.7498L26.2492 8.7498L24.4867 6.9873L11.2492 20.2123Z" fill="currentColor"/> </svg></div></div><div class="table-heading-wrapper"><div class="table-item-checkmark w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 30 30" fill="none"> <path d="M11.2492 20.2123L6.03672 14.9998L4.26172 16.7623L11.2492 23.7498L26.2492 8.7498L24.4867 6.9873L11.2492 20.2123Z" fill="currentColor"/> </svg></div></div></div><div class="w-layout-hflex table-content-group alternate-bg"><div class="table-item"><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/6705f3a0f97515d10c71ed9d_community-green-bg.svg" loading="lazy" alt="" class="table-item-icon"/><div class="table-item-content"><h5 class="table-item-heading">Real-time interaction</h5><div>Interact with peers and the instructor live with real-time feedback.</div></div></div><div class="table-heading-wrapper"><div class="table-item-checkmark w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 30 30" fill="none"> <path d="M11.2492 20.2123L6.03672 14.9998L4.26172 16.7623L11.2492 23.7498L26.2492 8.7498L24.4867 6.9873L11.2492 20.2123Z" fill="currentColor"/> </svg></div></div><div class="table-heading-wrapper"><div class="table-item-checkmark w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 30 30" fill="none"> <path d="M11.2492 20.2123L6.03672 14.9998L4.26172 16.7623L11.2492 23.7498L26.2492 8.7498L24.4867 6.9873L11.2492 20.2123Z" fill="currentColor"/> </svg></div></div></div><div class="w-layout-hflex table-content-group"><div class="table-item"><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/6705f9b1def7a441d9ff4cf3_profile-green-bg.svg" loading="lazy" alt="" class="table-item-icon"/><div class="table-item-content"><h5 class="table-item-heading">Instructor-led</h5><div>Direct support to guide you through the curriculum from a PMM expert.</div></div></div><div class="table-heading-wrapper"><div class="table-item-checkmark w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 30 30" fill="none"> <path d="M11.2492 20.2123L6.03672 14.9998L4.26172 16.7623L11.2492 23.7498L26.2492 8.7498L24.4867 6.9873L11.2492 20.2123Z" fill="currentColor"/> </svg></div></div><div class="table-heading-wrapper"><div class="table-item-checkmark w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 30 30" fill="none"> <path d="M11.2492 20.2123L6.03672 14.9998L4.26172 16.7623L11.2492 23.7498L26.2492 8.7498L24.4867 6.9873L11.2492 20.2123Z" fill="currentColor"/> </svg></div></div></div><div class="w-layout-hflex table-content-group alternate-bg"><div class="table-item"><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/6705f3a067360b0b7bea4581_wave-palm-green-bg.svg" loading="lazy" alt="" class="table-item-icon"/><div class="table-item-content"><h5 class="table-item-heading">Role play</h5><div>Hands-on activities and tangible exercises.</div></div></div><div class="table-heading-wrapper"><div class="table-item-checkmark w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 30 30" fill="none"> <path d="M11.2492 20.2123L6.03672 14.9998L4.26172 16.7623L11.2492 23.7498L26.2492 8.7498L24.4867 6.9873L11.2492 20.2123Z" fill="currentColor"/> </svg></div></div></div><div class="w-layout-hflex table-content-group"><div class="table-item"><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/6705f9b1e8c8bdcb02634330_shakehand-green-bg.svg" loading="lazy" alt="" class="table-item-icon"/><div class="table-item-content"><h5 class="table-item-heading">Networking opportunities</h5><div>Build your network with PMMs near you and bond over drinks.</div></div></div><div class="table-heading-wrapper"><div class="table-item-checkmark w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 30 30" fill="none"> <path d="M11.2492 20.2123L6.03672 14.9998L4.26172 16.7623L11.2492 23.7498L26.2492 8.7498L24.4867 6.9873L11.2492 20.2123Z" fill="currentColor"/> </svg></div></div></div></div></div><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/6707593ad7858e921be55df3_star.svg" loading="lazy" width="49" height="53" alt="" class="image-29"/></section></div><section id="light-section" class="section_pricing5"><div class="padding-global"><div class="container-large"><div class="padding-section-medium"><div class="home-why_top why-choose"><div class="max-width-large"><div class="margin-bottom margin-medium"><div class="position-relative"><h2 class="heading-style-h2">Why choose<br/>‍<em class="text-font-ivy brand-color">courses from PMA? </em></h2><div class="illusration-3 w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M3.56438 21.0446C4.80669 16.005 4.72534 11.1518 4.87422 6.04C4.90316 5.0417 4.11714 4.21173 3.11955 4.18166C2.12136 4.15159 1.28831 4.93943 1.25878 5.93774C1.11773 10.7849 1.23167 15.3975 0.0526483 20.1846C-0.186049 21.1528 0.407693 22.1331 1.37695 22.3676C2.3456 22.6082 3.32629 22.0129 3.56438 21.0446Z" fill="#FF5C4D"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M14.1192 30.8112C22.5471 23.1254 30.488 13.2386 36.0383 3.25558C36.5224 2.38356 36.2071 1.28297 35.3343 0.801863C34.4615 0.320751 33.3596 0.633499 32.8756 1.50551C27.5085 11.1578 19.8286 20.7199 11.6792 28.1471C10.9426 28.8206 10.8913 29.9632 11.5646 30.6969C12.2379 31.4306 13.3826 31.4847 14.1192 30.8112Z" fill="#FF5C4D"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M16.254 39.2066C23.9623 40.4755 31.9074 38.3105 38.9164 35.2495C39.8308 34.8465 40.2479 33.7821 39.8483 32.874C39.4481 31.9599 38.3805 31.5449 37.4661 31.9418C31.0828 34.7323 23.8634 36.8011 16.8429 35.6464C15.858 35.484 14.9267 36.1516 14.7646 37.1318C14.6018 38.1121 15.2697 39.0442 16.254 39.2066Z" fill="#FF5C4D"/> </svg></div></div></div><p>Whether you’re tuning in live or want unlimited access to all member benefits, select the plan that’s best for you...</p></div><div class="learn-how_button-wrapper"><div class="position-relative"><a href="/checkout/b2c-product-marketing-certified-core" class="learn-more-button is-coral hover-black w-button">Enroll now</a><div class="button-svg _2 w-embed"><svg width="168" height="112" viewBox="0 0 168 112" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M139.404 26.4887C145.64 30.5275 148.872 36.7238 151.874 43.3193C161.711 64.9653 156.585 86.78 134.566 98.4115C100.37 116.421 48.0971 110.949 20.7973 83.785C14.7461 77.7782 6.03944 70.5364 4.26903 57.2418C2.61985 44.8787 8.76844 34.8632 17.2271 27.1879C25.8784 19.306 36.9413 13.842 44.963 10.8554C80.0047 -2.15053 134.439 -0.93089 164.943 32.606C165.579 33.28 166.576 33.3282 167.211 32.7368C167.845 32.1453 167.905 31.153 167.324 30.5106C135.923 -4.00861 79.8895 -5.50271 43.8243 7.88091C33.8347 11.6126 19.2802 19.0665 9.97923 30.1031C3.64086 37.6571 -0.279386 46.8564 1.11441 57.6326C2.97765 71.781 12.1389 79.6308 18.5588 86.0137C46.7398 114.062 100.753 119.815 136.034 101.194C159.721 88.7041 165.331 65.2903 154.749 42.0185C151.542 34.8911 147.914 28.2376 141.145 23.8543C140.398 23.3716 139.405 23.5712 138.97 24.3245C138.48 25.0461 138.713 26.0377 139.404 26.4887Z" fill="#FF5C4D"/> </svg></div></div></div></div><div class="w-layout-grid chosse_component"><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba0da-066badca" class="chosse-card shadow-medium"><div class="margin-bottom margin-medium"><h3 class="heading-style-h4">Old way</h3></div><div class="chosse-card-list"><div class="chosse-card-item"><div class="w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="#AEAEAE"/> <path d="M29 12C27.89 11.65 26.67 11.5 25.5 11.5C23.55 11.5 21.45 11.9 20 13C18.55 11.9 16.45 11.5 14.5 11.5C12.55 11.5 10.45 11.9 9 13V27.65C9 27.9 9.25 28.15 9.5 28.15C9.6 28.15 9.65 28.1 9.75 28.1C11.1 27.45 13.05 27 14.5 27C16.45 27 18.55 27.4 20 28.5C21.35 27.65 23.8 27 25.5 27C27.15 27 28.85 27.3 30.25 28.05C30.35 28.1 30.4 28.1 30.5 28.1C30.75 28.1 31 27.85 31 27.6V13C30.4 12.55 29.75 12.25 29 12ZM29 25.5C27.9 25.15 26.7 25 25.5 25C23.8 25 21.35 25.65 20 26.5V15C21.35 14.15 23.8 13.5 25.5 13.5C26.7 13.5 27.9 13.65 29 14V25.5Z" fill="#F9F8F5"/> <path d="M25.5 17.5C26.38 17.5 27.23 17.59 28 17.76V16.24C27.21 16.09 26.36 16 25.5 16C23.8 16 22.26 16.29 21 16.83V18.49C22.13 17.85 23.7 17.5 25.5 17.5Z" fill="#F9F8F5"/> <path d="M21 19.49V21.15C22.13 20.51 23.7 20.16 25.5 20.16C26.38 20.16 27.23 20.25 28 20.42V18.9C27.21 18.75 26.36 18.66 25.5 18.66C23.8 18.66 22.26 18.96 21 19.49Z" fill="#F9F8F5"/> <path d="M25.5 21.33C23.8 21.33 22.26 21.62 21 22.16V23.82C22.13 23.18 23.7 22.83 25.5 22.83C26.38 22.83 27.23 22.92 28 23.09V21.57C27.21 21.41 26.36 21.33 25.5 21.33Z" fill="#F9F8F5"/> </svg></div><div>Stodgy, outdated training<br/></div></div><div class="chosse-card-item"><div class="w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="#AEAEAE"/> <path d="M27 12H26V10H24V12H16V10H14V12H13C11.89 12 11.01 12.9 11.01 14L11 28C11 29.1 11.89 30 13 30H27C28.1 30 29 29.1 29 28V14C29 12.9 28.1 12 27 12ZM27 28H13V18H27V28ZM27 16H13V14H27V16ZM17 22H15V20H17V22ZM21 22H19V20H21V22ZM25 22H23V20H25V22ZM17 26H15V24H17V26ZM21 26H19V24H21V26ZM25 26H23V24H25V26Z" fill="#F9F8F5"/> </svg></div><div>All theory, no action</div></div><div class="chosse-card-item"><div class="w-embed"><svg width="40" height="40" viewBox="0 0 40 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect width="40" height="40" rx="20" fill="#AEAEAE"/> <path d="M17 29C17 29.55 17.45 30 18 30H22C22.55 30 23 29.55 23 29V28H17V29ZM20 10C16.14 10 13 13.14 13 17C13 19.38 14.19 21.47 16 22.74V25C16 25.55 16.45 26 17 26H23C23.55 26 24 25.55 24 25V22.74C25.81 21.47 27 19.38 27 17C27 13.14 23.86 10 20 10ZM22.85 21.1L22 21.7V24H18V21.7L17.15 21.1C15.8 20.16 15 18.63 15 17C15 14.24 17.24 12 20 12C22.76 12 25 14.24 25 17C25 18.63 24.2 20.16 22.85 21.1Z" fill="#F9F8F5"/> </svg></div><div>Limited learnings from 1x expert</div></div></div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba0eb-066badca" class="vs-wrapper"><div class="xhuge-text">vs</div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba0ee-066badca" class="chosse-card shadow-medium"><div class="margin-bottom margin-medium"><h3 class="heading-style-h4">New way</h3></div><div class="chosse-card-list"><div class="chosse-card-item"><div class="w-embed"><svg width="41" height="40" viewBox="0 0 41 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect x="0.5" width="40" height="40" rx="20" fill="#65C9BD"/> <path d="M12.4338 17.5H26.4338V19.5H28.4338V13.5C28.4338 12.4 27.5338 11.5 26.4338 11.5H25.4338V9.5H23.4338V11.5H15.4338V9.5H13.4338V11.5H12.4338C11.3238 11.5 10.4438 12.4 10.4438 13.5L10.4338 27.5C10.4338 28.6 11.3238 29.5 12.4338 29.5H19.4338V27.5H12.4338V17.5ZM12.4338 13.5H26.4338V15.5H12.4338V13.5ZM30.2738 23.78L29.5638 24.49L27.4438 22.37L28.1538 21.66C28.5438 21.27 29.1738 21.27 29.5638 21.66L30.2738 22.37C30.6638 22.76 30.6638 23.39 30.2738 23.78ZM26.7338 23.08L28.8538 25.2L23.5538 30.5H21.4338V28.38L26.7338 23.08Z" fill="#F9F8F5"/> </svg></div><div>Interactive learning at your own pace<br/></div></div><div class="chosse-card-item"><div class="w-embed"><svg width="41" height="40" viewBox="0 0 41 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect x="0.5" width="40" height="40" rx="20" fill="#65C9BD"/> <path d="M24.74 15.76C23.57 14.59 22.04 14 20.5 14V20L16.26 24.24C18.6 26.58 22.4 26.58 24.75 24.24C27.09 21.9 27.09 18.1 24.74 15.76ZM20.5 10C14.98 10 10.5 14.48 10.5 20C10.5 25.52 14.98 30 20.5 30C26.02 30 30.5 25.52 30.5 20C30.5 14.48 26.02 10 20.5 10ZM20.5 28C16.08 28 12.5 24.42 12.5 20C12.5 15.58 16.08 12 20.5 12C24.92 12 28.5 15.58 28.5 20C28.5 24.42 24.92 28 20.5 28Z" fill="#F9F8F5"/> </svg></div><div>Practical, actionable, case study-led lessons</div></div><div class="chosse-card-item"><div class="w-embed"><svg width="41" height="40" viewBox="0 0 41 40" fill="none" xmlns="http://www.w3.org/2000/svg"> <rect x="0.5" width="40" height="40" rx="20" fill="#65C9BD"/> <path d="M18.25 29C17.4 29 16.6667 28.7042 16.05 28.1125C15.4333 27.5208 15.0833 26.8083 15 25.975C14 25.8417 13.1667 25.4 12.5 24.65C11.8333 23.9 11.5 23.0167 11.5 22C11.5 21.65 11.5458 21.3042 11.6375 20.9625C11.7292 20.6208 11.8667 20.3 12.05 20C11.8667 19.7 11.7292 19.3833 11.6375 19.05C11.5458 18.7167 11.5 18.3667 11.5 18C11.5 16.9833 11.8333 16.1042 12.5 15.3625C13.1667 14.6208 13.9917 14.1833 14.975 14.05C15.025 13.2 15.3667 12.4792 16 11.8875C16.6333 11.2958 17.3833 11 18.25 11C18.6833 11 19.0875 11.0833 19.4625 11.25C19.8375 11.4167 20.1833 11.6417 20.5 11.925C20.8 11.6417 21.1417 11.4167 21.525 11.25C21.9083 11.0833 22.3167 11 22.75 11C23.6167 11 24.3625 11.2917 24.9875 11.875C25.6125 12.4583 25.95 13.175 26 14.025C26.9833 14.1583 27.8125 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21.7917 13.8583 21.6667 13.575 21.5C13.5417 21.5833 13.5208 21.6667 13.5125 21.75C13.5042 21.8333 13.5 21.9167 13.5 22C13.5 22.55 13.6958 23.0208 14.0875 23.4125C14.4792 23.8042 14.95 24 15.5 24C15.8333 24 16.1417 23.9292 16.425 23.7875C16.7083 23.6458 16.9417 23.4417 17.125 23.175C17.2917 22.9417 17.5083 22.8042 17.775 22.7625C18.0417 22.7208 18.2917 22.7833 18.525 22.95C18.7583 23.1167 18.8958 23.3333 18.9375 23.6C18.9792 23.8667 18.9167 24.1167 18.75 24.35C18.5167 24.6667 18.25 24.9417 17.95 25.175C17.65 25.4083 17.325 25.5917 16.975 25.725C16.9917 26.0583 17.125 26.3542 17.375 26.6125C17.625 26.8708 17.9167 27 18.25 27C18.6 27 18.8958 26.8792 19.1375 26.6375C19.3792 26.3958 19.5 26.1 19.5 25.75Z" fill="#F9F8F5"/> </svg></div><div>Community-led learning derived from the masses</div></div></div></div></div></div></div></div></section><section id="light-section" class="section_benefits is-light hide"><div class="padding-global"><div class="container-large"><div class="padding-section-medium"><div class="w-layout-grid benefits_component"><div class="benefits_content"><div class="margin-bottom margin-small"><h2 class="heading-style-h1">Course‍<em class="text-font-ivy brand-color"><br/>benefits</em></h2><div class="margin-top margin-small"><div class="benefits_icon-embed w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 267 37" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path fill-rule="evenodd" clip-rule="evenodd" d="M195.734 15.1547C207.199 11.8307 220.436 8.52269 233.17 7.69668C244.054 6.99168 254.567 8.08669 263.172 12.7457C264.385 13.4017 265.904 12.9507 266.56 11.7367C267.217 10.5237 266.765 9.00468 265.552 8.34768C256.165 3.26668 244.719 1.93767 232.847 2.70767C219.884 3.54767 206.408 6.87773 194.713 10.2497C193.356 7.50073 190.546 4.93773 185.596 3.04673C177.993 0.141728 167.612 0.177732 156.676 1.81473C140.815 4.18774 123.753 9.84672 112.783 13.8677C112.333 14.0317 111.663 14.2927 110.843 14.6367C110.593 14.0847 110.313 13.5407 110.003 13.0067C107.313 8.35269 102.553 4.58971 97.7027 3.24571C66.9427 -5.27629 31.0426 4.93474 1.81265 13.2447C0.492643 13.6217 -0.277315 15.0057 0.0926801 16.3327C0.472685 17.6597 1.85266 18.4307 3.18265 18.0537C31.5926 9.9757 66.4727 -0.216261 96.3727 8.06474C100.053 9.08474 103.633 11.9767 105.673 15.5087C105.903 15.9027 106.103 16.3057 106.293 16.7147C102.263 18.7117 97.5227 21.4957 94.9727 24.4757C92.3527 27.5307 91.7027 30.7917 93.9827 33.8717C95.9427 36.5047 98.9127 36.7287 102.003 35.3637C105.333 33.9017 108.763 30.4837 109.873 28.8797C111.953 25.8837 112.613 22.6337 112.233 19.4647C113.213 19.0507 114.009 18.7427 114.5 18.5627C125.23 14.6307 141.907 9.08068 157.416 6.75968C167.395 5.26568 176.874 5.06671 183.812 7.71671C186.771 8.84771 188.726 10.1677 189.787 11.6997C187.693 12.3257 185.674 12.9417 183.745 13.5297C179.93 14.6927 171.987 16.6177 166.312 20.0487C161.799 22.7767 158.739 26.4877 158.917 31.1397C159.008 33.5297 160.391 35.1247 162.592 36.0187C165.881 37.3537 171.569 36.7077 173.687 36.2577C180.111 34.8957 188.685 29.2577 192.927 22.9047C194.62 20.3697 195.627 17.7177 195.734 15.1547ZM190.457 16.7167C188.642 17.2627 186.888 17.7987 185.203 18.3127C181.642 19.3987 174.198 21.1237 168.899 24.3277C166.093 26.0237 163.802 28.0557 163.913 30.9487C163.922 31.1737 164.145 31.2377 164.342 31.3297C164.647 31.4707 164.996 31.5677 165.368 31.6437C167.885 32.1577 171.266 31.6607 172.65 31.3667C178.04 30.2237 185.21 25.4587 188.769 20.1277C189.521 19.0017 190.12 17.8547 190.457 16.7167ZM107.293 21.7667C104.943 22.9757 102.483 24.4377 100.543 26.0287C99.5127 26.8737 98.6427 27.7427 98.0927 28.6447C97.6327 29.3907 97.4527 30.1547 98.0027 30.8927C98.2227 31.1917 98.5527 31.1977 98.8927 31.1417C99.2527 31.0817 99.6227 30.9537 99.9927 30.7887C102.433 29.7147 104.953 27.2057 105.763 26.0287C106.713 24.6637 107.183 23.2197 107.293 21.7667Z" fill="url(#paint0_linear_393_11071)"/> <defs> <linearGradient id="paint0_linear_393_11071" x1="266.861" y1="18.4246" x2="-31.5045" y2="18.4246" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div></div></div><div class="benefits_item-list"><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba10f-066badca" class="benefits_item"><div class="benefits_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 20 21" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M10 20.0664C15.5228 20.0664 20 15.5893 20 10.0664C20 4.54356 15.5228 0.0664062 10 0.0664062C4.47715 0.0664062 0 4.54356 0 10.0664C0 15.5893 4.47715 20.0664 10 20.0664Z" fill="#85C9BD"/> <path d="M6 10.5664L9 13.5664L14 7.56641" stroke="#09100F" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="benefits_item-text-wrapper"><p><span class="text-weight-medium">Master PMM: </span>Get to grips with real-life product marketing scenarios.</p></div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba117-066badca" class="benefits_item"><div class="benefits_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 20 21" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M10 20.0664C15.5228 20.0664 20 15.5893 20 10.0664C20 4.54356 15.5228 0.0664062 10 0.0664062C4.47715 0.0664062 0 4.54356 0 10.0664C0 15.5893 4.47715 20.0664 10 20.0664Z" fill="#85C9BD"/> <path d="M6 10.5664L9 13.5664L14 7.56641" stroke="#09100F" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="benefits_item-text-wrapper"><p><span class="text-weight-medium">Drive success:</span><strong> </strong>Step confidently into your role with the knowledge and frameworks you need to shine.</p></div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba121-066badca" class="benefits_item"><div class="benefits_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 20 21" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M10 20.0664C15.5228 20.0664 20 15.5893 20 10.0664C20 4.54356 15.5228 0.0664062 10 0.0664062C4.47715 0.0664062 0 4.54356 0 10.0664C0 15.5893 4.47715 20.0664 10 20.0664Z" fill="#85C9BD"/> <path d="M6 10.5664L9 13.5664L14 7.56641" stroke="#09100F" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="benefits_item-text-wrapper"><p><span class="text-weight-medium">Stand out:</span> Make an impression on potential employers with a globally recognized qualification.</p></div></div></div><div class="margin-top margin-medium"><div class="button-group"><a href="#" class="learn-more-button w-button">Convince the boss</a><a href="#" class="learn-more-button is-alternate w-button">Buy now</a></div></div></div><div class="benefits_image-wrapper"><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/65355916d49a0ebb7453e3c9_UI%20Stats.svg" loading="lazy" alt="" class="benefits_image"/></div></div></div></div></div></section><section id="dark-section" class="section_pricing5 is-darker hide"><div class="padding-global"><div class="container-large"><div class="padding-section-medium"><div class="margin-bottom margin-small"><div class="max-width-large"><div class="margin-bottom margin-small"><h3 class="heading-h2">Why choose<br/><em class="text-font-ivy brand-color">courses from PMA?</em></h3></div><p>Whether you’re tuning in live or want unlimited access to all member benefits, select the plan that’s best for you...</p></div></div><div class="w-layout-grid pricing5_component"><div class="pricing5_plan-border is-darker"><div class="pricing5_plan is-darker"><div class="pricing5_plan-content"><div class="pricing5_content-top"><div class="max-width-medium"><div class="margin-bottom margin-small"><div class="heading-style-h4">PMA Certified Courses</div></div><div class="margin-bottom margin-small"><div>Access to every session, live, and OnDemand plus all of these awesome perks:</div></div></div></div><div class="pricing5_feature-list"><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba14c-066badca" class="pricing_list-item"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 20 21" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M10 20.0664C15.5228 20.0664 20 15.5893 20 10.0664C20 4.54356 15.5228 0.0664062 10 0.0664062C4.47715 0.0664062 0 4.54356 0 10.0664C0 15.5893 4.47715 20.0664 10 20.0664Z" fill="#85C9BD"/> <path d="M6 10.5664L9 13.5664L14 7.56641" stroke="#09100F" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Exclusive content, framework and templates</p></div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba152-066badca" class="pricing_list-item"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 20 21" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M10 20.0664C15.5228 20.0664 20 15.5893 20 10.0664C20 4.54356 15.5228 0.0664062 10 0.0664062C4.47715 0.0664062 0 4.54356 0 10.0664C0 15.5893 4.47715 20.0664 10 20.0664Z" fill="#85C9BD"/> <path d="M6 10.5664L9 13.5664L14 7.56641" stroke="#09100F" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>250+ hours of video content</p></div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba158-066badca" class="pricing_list-item"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 20 21" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M10 20.0664C15.5228 20.0664 20 15.5893 20 10.0664C20 4.54356 15.5228 0.0664062 10 0.0664062C4.47715 0.0664062 0 4.54356 0 10.0664C0 15.5893 4.47715 20.0664 10 20.0664Z" fill="#85C9BD"/> <path d="M6 10.5664L9 13.5664L14 7.56641" stroke="#09100F" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>PMM summits OnDemand</p></div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba15e-066badca" class="pricing_list-item"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 20 21" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M10 20.0664C15.5228 20.0664 20 15.5893 20 10.0664C20 4.54356 15.5228 0.0664062 10 0.0664062C4.47715 0.0664062 0 4.54356 0 10.0664C0 15.5893 4.47715 20.0664 10 20.0664Z" fill="#85C9BD"/> <path d="M6 10.5664L9 13.5664L14 7.56641" stroke="#09100F" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>300+ PMM slide decks</p></div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba164-066badca" class="pricing_list-item"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 20 21" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M10 20.0664C15.5228 20.0664 20 15.5893 20 10.0664C20 4.54356 15.5228 0.0664062 10 0.0664062C4.47715 0.0664062 0 4.54356 0 10.0664C0 15.5893 4.47715 20.0664 10 20.0664Z" fill="#85C9BD"/> <path d="M6 10.5664L9 13.5664L14 7.56641" stroke="#09100F" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Access to PMM mentors</p></div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba16a-066badca" class="pricing_list-item"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 20 21" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M10 20.0664C15.5228 20.0664 20 15.5893 20 10.0664C20 4.54356 15.5228 0.0664062 10 0.0664062C4.47715 0.0664062 0 4.54356 0 10.0664C0 15.5893 4.47715 20.0664 10 20.0664Z" fill="#85C9BD"/> <path d="M6 10.5664L9 13.5664L14 7.56641" stroke="#09100F" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>PMM learning paths</p></div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba170-066badca" class="pricing_list-item"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 20 21" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M10 20.0664C15.5228 20.0664 20 15.5893 20 10.0664C20 4.54356 15.5228 0.0664062 10 0.0664062C4.47715 0.0664062 0 4.54356 0 10.0664C0 15.5893 4.47715 20.0664 10 20.0664Z" fill="#85C9BD"/> <path d="M6 10.5664L9 13.5664L14 7.56641" stroke="#09100F" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>PMM learning paths</p></div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba176-066badca" class="pricing_list-item"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 20 21" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M10 20.0664C15.5228 20.0664 20 15.5893 20 10.0664C20 4.54356 15.5228 0.0664062 10 0.0664062C4.47715 0.0664062 0 4.54356 0 10.0664C0 15.5893 4.47715 20.0664 10 20.0664Z" fill="#85C9BD"/> <path d="M6 10.5664L9 13.5664L14 7.56641" stroke="#09100F" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Peer advisory councils</p></div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba17c-066badca" class="pricing_list-item"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 20 21" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M10 20.0664C15.5228 20.0664 20 15.5893 20 10.0664C20 4.54356 15.5228 0.0664062 10 0.0664062C4.47715 0.0664062 0 4.54356 0 10.0664C0 15.5893 4.47715 20.0664 10 20.0664Z" fill="#85C9BD"/> <path d="M6 10.5664L9 13.5664L14 7.56641" stroke="#09100F" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>40% discount on in-person PMA summits</p></div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba182-066badca" class="pricing_list-item"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 20 21" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M10 20.0664C15.5228 20.0664 20 15.5893 20 10.0664C20 4.54356 15.5228 0.0664062 10 0.0664062C4.47715 0.0664062 0 4.54356 0 10.0664C0 15.5893 4.47715 20.0664 10 20.0664Z" fill="#85C9BD"/> <path d="M6 10.5664L9 13.5664L14 7.56641" stroke="#09100F" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="layout18_item-text-wrapper"><p>Discount on PMM certification</p></div></div></div><a href="#" class="learn-more-button is-secondary max-width-full w-button">Enroll now</a></div></div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba18a-066badca" class="pricing5_content"><div class="max-width-medium"><div class="margin-bottom margin-small"><div class="heading-style-h4">Other Product Marketing Courses</div></div><div class="margin-bottom margin-small"><div>Access to every session, live, and OnDemand plus all of these awesome perks:</div></div></div><div class="w-layout-grid pricing5_content-list"><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba193-066badca" class="pricing_list-item"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick text-color-white w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 20 21" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M10 20.4248C15.5228 20.4248 20 15.9477 20 10.4248C20 4.90196 15.5228 0.424805 10 0.424805C4.47715 0.424805 0 4.90196 0 10.4248C0 15.9477 4.47715 20.4248 10 20.4248Z" fill="url(#paint0_linear_393_1986)"/> <path d="M12.9166 8.09531L12.3291 7.50781L9.99992 9.83698L7.67075 7.50781L7.08325 8.09531L9.41242 10.4245L7.08325 12.7536L7.67075 13.3411L9.99992 11.012L12.3291 13.3411L12.9166 12.7536L10.5874 10.4245L12.9166 8.09531Z" fill="currentColor"/> <defs> <linearGradient id="paint0_linear_393_1986" x1="0" y1="10.4248" x2="22.3611" y2="10.4248" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div></div><div class="layout18_item-text-wrapper"><p>Access to all presentations - live broadcast only</p></div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba199-066badca" class="pricing_list-item"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick text-color-white w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 20 21" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M10 20.4248C15.5228 20.4248 20 15.9477 20 10.4248C20 4.90196 15.5228 0.424805 10 0.424805C4.47715 0.424805 0 4.90196 0 10.4248C0 15.9477 4.47715 20.4248 10 20.4248Z" fill="url(#paint0_linear_393_1986)"/> <path d="M12.9166 8.09531L12.3291 7.50781L9.99992 9.83698L7.67075 7.50781L7.08325 8.09531L9.41242 10.4245L7.08325 12.7536L7.67075 13.3411L9.99992 11.012L12.3291 13.3411L12.9166 12.7536L10.5874 10.4245L12.9166 8.09531Z" fill="currentColor"/> <defs> <linearGradient id="paint0_linear_393_1986" x1="0" y1="10.4248" x2="22.3611" y2="10.4248" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div></div><div class="layout18_item-text-wrapper"><p>Ask your questions to industry leaders</p></div></div><div id="w-node-_90306aaa-20f3-fe73-ecc5-b9b81e8ba19f-066badca" class="pricing_list-item"><div class="layout18_item-icon-wrapper"><div class="icon-embed-tick text-color-white w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="100%" height="100%" viewBox="0 0 20 21" fill="none" preserveAspectRatio="xMidYMid meet" aria-hidden="true" role="img"> <path d="M10 20.4248C15.5228 20.4248 20 15.9477 20 10.4248C20 4.90196 15.5228 0.424805 10 0.424805C4.47715 0.424805 0 4.90196 0 10.4248C0 15.9477 4.47715 20.4248 10 20.4248Z" fill="url(#paint0_linear_393_1986)"/> <path d="M12.9166 8.09531L12.3291 7.50781L9.99992 9.83698L7.67075 7.50781L7.08325 8.09531L9.41242 10.4245L7.08325 12.7536L7.67075 13.3411L9.99992 11.012L12.3291 13.3411L12.9166 12.7536L10.5874 10.4245L12.9166 8.09531Z" fill="currentColor"/> <defs> <linearGradient id="paint0_linear_393_1986" x1="0" y1="10.4248" x2="22.3611" y2="10.4248" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF7369"/> <stop offset="1" stop-color="#D83848"/> </linearGradient> </defs> </svg></div></div><div class="layout18_item-text-wrapper"><p>Be part of the product marketing community and network with peers. Limited to live broadcast only</p></div></div></div></div></div></div></div></div><div class="benefits_bg"><div class="testimonial_gradient-embed w-embed"><svg width="1104" height="986" viewBox="0 0 1104 986" fill="none" xmlns="http://www.w3.org/2000/svg"> <g filter="url(#filter0_f_2_78319)"> <circle cx="1013.6" cy="579.603" r="680.708" transform="rotate(147.29 1013.6 579.603)" fill="url(#paint0_linear_2_78319)"/> </g> <defs> <filter id="filter0_f_2_78319" x="0.759766" y="-433.241" width="2025.69" height="2025.69" filterUnits="userSpaceOnUse" color-interpolation-filters="sRGB"> <feFlood flood-opacity="0" result="BackgroundImageFix"/> <feBlend mode="normal" in="SourceGraphic" in2="BackgroundImageFix" result="shape"/> <feGaussianBlur stdDeviation="166.026" result="effect1_foregroundBlur_2_78319"/> </filter> <linearGradient id="paint0_linear_2_78319" x1="1285.36" y1="90.2654" x2="1013.6" y2="1260.31" gradientUnits="userSpaceOnUse"> <stop stop-color="#FF5C4D" stop-opacity="0.78"/> <stop offset="0.5" stop-color="#F7F0D5" stop-opacity="0.15"/> <stop offset="1" stop-color="#09100F" stop-opacity="0"/> </linearGradient> </defs> </svg></div></div></section><section id="dark-section-team-training" class="section_same-page"><div class="padding-global"><div class="container-large"><div class="padding-section-medium"><div class="same-page_component"><div class="margin-bottom margin-small"><div class="same-page_heading-wrapper"><div class="max-width-large is-custom"><div class="illustration-4 w-embed"><svg width="44" height="47" viewBox="0 0 44 47" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M26.7124 38.3895C26.9879 39.1682 27.2885 39.9224 27.6212 40.6589C28.1198 41.7639 28.7653 42.7978 29.3207 43.8712C29.5559 44.3268 30.1511 45.5246 30.266 45.6806C31.2753 47.0359 32.5814 46.6035 32.9492 46.4516C33.1298 46.3827 34.9533 45.621 34.2661 43.5111C33.4273 40.9305 32.2709 38.5055 30.8347 36.2987C30.1256 34.1381 29.6874 31.8376 29.557 29.6069C29.0401 20.7337 35.0867 16.4852 42.0828 12.683C43.1621 12.1045 43.5844 10.7707 43.0494 9.67549C42.5099 8.57231 41.1976 8.08686 40.0786 8.58278C35.979 10.3678 27.343 11.0818 23.1522 9.15918C22.2752 8.75643 21.0738 7.2776 19.7965 5.88279C18.0207 3.94838 16.1565 2.09443 14.9266 1.56321C14.7394 1.47875 12.6184 0.730537 12.1096 0.730496C10.8907 0.737509 10.3071 1.44907 10.0334 1.95706C9.75965 2.46505 9.57655 3.26817 9.87781 4.26289C10.1925 5.30249 11.4198 7.11245 11.6152 7.53781C12.3237 9.08102 13.6408 12.1496 14.4233 14.9813C14.8443 16.5063 15.1858 17.9392 14.9536 18.8743C14.0935 22.3357 10.5066 23.8883 7.43437 25.1027C7.08332 25.2454 6.72783 25.38 6.37759 25.5222C5.02082 25.8256 3.64092 26.2571 2.2484 26.8317C0.14419 27.6969 0.828156 29.6934 0.877214 29.8232C0.98706 30.1077 1.60568 31.5437 3.39677 31.2608C3.59029 31.2266 4.93544 30.8249 5.45485 30.6725C6.17808 30.4592 6.89071 30.2099 7.60132 29.9513C15.5093 28.3017 22.4427 32.1557 26.7124 38.3895ZM24.9874 29.8313C24.6091 23.1529 27.0595 18.4628 30.999 14.7671L30.9983 14.7675C27.3079 14.8597 23.667 14.4322 21.2441 13.3178C20.3254 12.8963 19.0499 11.7309 17.7239 10.3632C18.3205 11.9895 18.888 13.7576 19.2251 15.3502C19.6112 17.1667 19.6857 18.8107 19.3971 19.976C18.8383 22.2231 17.5631 24.0097 15.9264 25.4527C19.2546 26.1899 22.3147 27.7146 24.9874 29.8313Z" fill="#85C9BD"/> </svg></div><div class="margin-bottom margin-small"><h3 class="heading-h2">Get your team on<br/><em class="text-font-ivy text-color-light-green">the same page...</em></h3></div><div class="line-divider is-white-smoke"></div></div></div></div><div class="max-width-medium"><div class="margin-bottom margin-small"><p>Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.<br/><br/>Trusted by teams including: </p></div></div><div class="same-page_logo-container"><div class="same-page_logo-item"><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/6627245204492823b865c660_tiktok.svg" loading="lazy" width="120" alt="" class="same-page_logo"/></div><div class="same-page_logo-item"><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/6627243d74b3b7edca2eeea4_intuit.svg" loading="lazy" width="90" alt="" class="same-page_logo"/></div><div class="same-page_logo-item"><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/6627243d1c21a90b1c547050_hubspot.svg" loading="lazy" width="100" alt="" class="same-page_logo"/></div><div class="same-page_logo-item"><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/6627243df408c72b1c684cea_salesforce.svg" loading="lazy" width="120" alt="" class="same-page_logo"/></div><div class="same-page_logo-item"><img 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</svg></div></div></section><section id="light-section" class="section_cta_pmm-gpt background-color-coral"><div class="padding-global"><div class="container-large"><div class="padding-section-medium"><div class="componnent_flex-pmm-gpt"><div class="div-block-45"><div class="margin-bottom margin-xsmall"><h2 class="custom-header-2-wrapper heading-h2"><span>Accelerate your learning with </span><span class="text-font-ivy text-color-white">our product marketing AI coach.</span></h2></div><div class="margin-top margin-small"><div><p>Ask questions and get advice instantly- the ultimate AI sidekick for ambitious product marketers looking to fast-track their growth with community-backed insights.</p></div></div><div class="div-block-49"><div class="button-group"><a href="https://pmmgpt.com/" target="_blank" class="learn-more-button hover-white w-button">Ask your AI coach</a></div></div></div><div class="div-block-46"><img src="https://cdn.prod.website-files.com/6524645f3bdb737e4eb09e2d/66b57afef067638c927ea7c4_pmm-gpt-image.svg" loading="lazy" width="471" alt=""/></div></div></div></div></div></section><section id="light-section" class="section_faq6"><div id="faqs" class="anchor-link"></div><div class="padding-global"><div class="container-large"><div class="padding-section-medium"><div class="w-layout-grid faq6_component"><div class="faq6_content"><div class="margin-bottom margin-small"><h2 class="heading-style-h2">FAQS</h2></div></div><div class="faq6_list"><div class="w-dyn-list"><div role="list" class="faq6_list-grid w-dyn-items"><div role="listitem" class="w-dyn-item"><div class="faq6_accordion"><div data-w-id="90306aaa-20f3-fe73-ecc5-b9b81e8ba1d8" class="faq6_question"><div style="background-color:rgb(9,16,15);-webkit-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0deg) skew(0, 0);-moz-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0deg) skew(0, 0);-ms-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0deg) skew(0, 0);transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0deg) skew(0, 0)" class="faq6_line-icon"></div><div class="text-size-medium text-weight-bold">Who's this B2C Product Marketing Certified: Core course for?</div></div><div style="width:100%;height:0px" class="faq6_answer"><div class="margin-bottom margin-medium"><div class="max-width-large"><div class="faq-rich-text w-richtext"><p>Whether you're starting your PMM journey or have a few years of experience under your belt, this comprehensive training is for you. B2C core is also highly relevant for product marketing leaders, and subject matter specialists who want to learn more about other deliverables to improve their chances of promotion/strategic influence.</p></div></div></div></div></div></div><div role="listitem" class="w-dyn-item"><div class="faq6_accordion"><div data-w-id="90306aaa-20f3-fe73-ecc5-b9b81e8ba1d8" class="faq6_question"><div style="background-color:rgb(9,16,15);-webkit-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0deg) skew(0, 0);-moz-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0deg) skew(0, 0);-ms-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0deg) skew(0, 0);transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0deg) skew(0, 0)" class="faq6_line-icon"></div><div class="text-size-medium text-weight-bold">I'm keen to get my whole team certified, are there any discounts available?</div></div><div style="width:100%;height:0px" class="faq6_answer"><div class="margin-bottom margin-medium"><div class="max-width-large"><div class="faq-rich-text w-richtext"><p>Yep! We offer customized group packages to perfectly meet your needs. Feel free to connect with Matt at m.booth@pmmalliance.com and he’ll help to create a tailored bundle just for you. Group plans can combine online self-study with live virtual or in-person instruction. Just as a side note, we also offer live + online or live + in-person, not just online and on-demand!</p></div></div></div></div></div></div><div role="listitem" class="w-dyn-item"><div class="faq6_accordion"><div data-w-id="90306aaa-20f3-fe73-ecc5-b9b81e8ba1d8" class="faq6_question"><div style="background-color:rgb(9,16,15);-webkit-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0deg) skew(0, 0);-moz-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0deg) skew(0, 0);-ms-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0deg) skew(0, 0);transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0deg) skew(0, 0)" class="faq6_line-icon"></div><div class="text-size-medium text-weight-bold">How long will it take to complete this OnDemand course?</div></div><div style="width:100%;height:0px" class="faq6_answer"><div class="margin-bottom margin-medium"><div class="max-width-large"><div class="faq-rich-text w-richtext"><p>This course is self-paced, so it totally depends on how you choose to work your way through it. All in all, there’s around two solid days’ worth of course content but we’ve created it in a way that’s easy for you to chip away at as and when you want, and each module can be completed in total isolation. </p></div></div></div></div></div></div><div role="listitem" class="w-dyn-item"><div class="faq6_accordion"><div data-w-id="90306aaa-20f3-fe73-ecc5-b9b81e8ba1d8" class="faq6_question"><div style="background-color:rgb(9,16,15);-webkit-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0deg) skew(0, 0);-moz-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0deg) skew(0, 0);-ms-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0deg) skew(0, 0);transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0deg) skew(0, 0)" class="faq6_line-icon"></div><div class="text-size-medium text-weight-bold">I noticed course subscribers qualify for a discount for PMA Membership Plans, but what’s included in the membership?</div></div><div style="width:100%;height:0px" class="faq6_answer"><div class="margin-bottom margin-medium"><div class="max-width-large"><div class="faq-rich-text w-richtext"><p>You’re in luck! Anyone who takes part in the B2C Certified: Core program will be eligible for a discount on our membership plans. This includes (drum roll, please) exclusive content, even more templates and frameworks, mentors, OnDemand videos, and more. For more details about what’s included within the subscriptions head <a href="https://www.productmarketingalliance.com/account/">here</a>.</p></div></div></div></div></div></div><div role="listitem" class="w-dyn-item"><div class="faq6_accordion"><div data-w-id="90306aaa-20f3-fe73-ecc5-b9b81e8ba1d8" class="faq6_question"><div style="background-color:rgb(9,16,15);-webkit-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0deg) skew(0, 0);-moz-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0deg) skew(0, 0);-ms-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0deg) skew(0, 0);transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0deg) skew(0, 0)" class="faq6_line-icon"></div><div class="text-size-medium text-weight-bold">Do I receive access to a personal mentor as part of the B2C Product Marketing Core course?</div></div><div style="width:100%;height:0px" class="faq6_answer"><div class="margin-bottom margin-medium"><div class="max-width-large"><div class="faq-rich-text w-richtext"><p>You absolutely do. You’ll be able to chat with product marketing maestros every week during our live session and they’ll be on hand to talk about all things product marketing, offering everyone on the call exclusive expert advice and handy tips for your own practice.</p></div></div></div></div></div></div><div role="listitem" class="w-dyn-item"><div class="faq6_accordion"><div data-w-id="90306aaa-20f3-fe73-ecc5-b9b81e8ba1d8" class="faq6_question"><div style="background-color:rgb(9,16,15);-webkit-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0deg) skew(0, 0);-moz-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0deg) skew(0, 0);-ms-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0deg) skew(0, 0);transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(0deg) skew(0, 0)" class="faq6_line-icon"></div><div class="text-size-medium text-weight-bold">What happens if I don’t pass the course exams?</div></div><div style="width:100%;height:0px" class="faq6_answer"><div class="margin-bottom margin-medium"><div class="max-width-large"><div class="faq-rich-text w-richtext"><p>If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost – you’ll have still learned lots and you’ll be given access to the course materials for life, so you can brush up on the bits you slipped up on forevermore.</p></div></div></div></div></div></div></div></div></div><div class="faq6_arrow-icon hide-mobile-landscape w-embed"><svg width="306" height="93" viewBox="0 0 306 93" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M299.188 21.5713C300.711 20.5659 302.264 19.6447 303.844 18.8175C304.373 18.5419 304.71 18.0743 304.826 17.5447C304.864 17.4893 304.9 17.432 304.932 17.3729C305.669 16.6473 305.684 15.4407 304.919 14.5701C304.098 13.6278 302.689 13.4384 301.769 14.1318C301.678 14.2015 301.586 14.2712 301.494 14.3407C275.925 19.0448 243.645 18.3569 218.562 8.61441C217.392 8.16095 216.135 8.66556 215.761 9.7401C215.384 10.8192 216.031 12.0632 217.201 12.5167C240.171 21.4368 269.004 23.0635 293.64 19.915C253.391 46.731 195.105 60.6043 143.541 57.2087C143.168 54.9707 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get_price = price_obj[ 'prices' ][ country_code ]; get_price_exec = price_obj_exec[ 'prices_exec' ][ country_code ]; // Check if we have a price for the visitor's country, if not we'll set a default of $12.99 if(get_price == null) { display_price = '$167'; } else { // Else the price does exist is the array display_price = get_price; } if(get_price_exec == null) { display_price_exec = '$250'; } else { // Else the price does exist is the array display_price_exec = get_price_exec; } // Get the element we want to update by class let price_elem = document.getElementsByClassName('pma_plus_price'); let price_elem_exec = document.getElementsByClassName('pma_exec_price'); // Update each element on the page that uses this class for (var i = 0; i < price_elem.length; i++) { var str = price_elem[i].innerHTML; price_elem[i].innerHTML = display_price; } for (var i = 0; i < price_elem_exec.length; i++) { var str = price_elem_exec[i].innerHTML; price_elem_exec[i].innerHTML = display_price_exec; } } </script> <script async src="https://get.geojs.io/v1/ip/geo.js"></script>  <script defer> // reorder schedules (function() { // Helper function to sort schedules by date or level const sortSchedules = (schedules, sortBy) => { if (sortBy === 'date') { return schedules.filter(item => { const scheduleDate = new Date(item.dataset.schedule); return !isNaN(scheduleDate.getTime()); // Validate if the date is valid }).sort((a, b) => new Date(a.dataset.schedule) - new Date(b.dataset.schedule)); } else if (sortBy === 'level') { const levelMapping = { "Core": 1, "Foundations": 2, "Advanced": 3, "Leadership": 4 }; return schedules.sort((a, b) => levelMapping[a.dataset.level] - levelMapping[b.dataset.level]); } return schedules; }; // Helper function to update DOM with sorted schedules const updateScheduleWrapper = (wrapper, sortedSchedules) => { const fragment = document.createDocumentFragment(); sortedSchedules.forEach(schedule => fragment.appendChild(schedule)); wrapper.innerHTML = ''; // Clear wrapper wrapper.appendChild(fragment); // Append sorted schedules }; // Process schedule lists by date Array.from(document.querySelectorAll('.schedule-list:not(.on-demand-schedule-list)')).forEach(wrapper => { try { const schedules = Array.from(wrapper.children); const sortedSchedules = sortSchedules(schedules, 'date'); updateScheduleWrapper(wrapper, sortedSchedules); } catch (error) { console.error("Error processing date-based schedule list:", error); } }); // Process on-demand schedule lists by level Array.from(document.querySelectorAll('.on-demand-schedule-list')).forEach(wrapper => { try { const schedules = Array.from(wrapper.children); const sortedSchedules = sortSchedules(schedules, 'level'); updateScheduleWrapper(wrapper, sortedSchedules); } catch (error) { console.error("Error processing level-based schedule list:", error); } }); })(); </script> <script defer> // dynamic year on footer var footer_year = document.getElementById('footer-year'); footer_year.innerHTML = new Date().getFullYear() + ' THE ALLIANCE'; </script>   <script type="text/javascript"> (function(c,l,a,r,i,t,y){ c[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)}; t=l.createElement(r);t.async=1;t.src="https://www.clarity.ms/tag/"+i; y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y); })(window, document, "clarity", "script", "lisvbixna7"); </script>  <link rel="stylesheet" href="https://cdn.jsdelivr.net/npm/swiper@11/swiper-bundle.min.css" /> <script src="https://cdn.jsdelivr.net/npm/swiper@11/swiper-bundle.min.js"></script> <script> // Splide Products function splideProducts() { // Target the component using its classes let splides = $('.splide'); for ( let i = 0, splideLength = splides.length; i < splideLength; i++ ) { //Open slider settings new Splide(splides[i], { type: 'loop', gap: '1rem', direction: 'ttb', height: '22rem', autoHeight: true, autoWidth: true, arrows: false, pagination: false, drag: 'free', autoplay: false, // Enable autoplay interval: 1000, // Autoplay interval in milliseconds (e.g., 2000ms = 2 seconds) easing: 'cubic-bezier(.17,.67,.83,.67)', // smoother easing function }).mount(); } } document.addEventListener("DOMContentLoaded", function() { document.querySelectorAll('.splide__list .w-condition-invisible').forEach(e => e.remove()); splideProducts(); }); </script> <script> const collectionWrapper = document.querySelector('[neue-wrapper]'); const collectionList = document.querySelector('[neue-list]'); const loadMoreButton = document.querySelector('[load-more]'); // Get the initial number of items to show from the "load-more" attribute let itemsToShow = parseInt(loadMoreButton.getAttribute('load-more')); let itemsShown = itemsToShow; const itemsToAdd = parseInt(document.querySelector('[show]').getAttribute('show')); if (collectionList.children.length <= 9) { loadMoreButton.style.display = 'none'; } // Hide all but the first `itemsToShow` items in the collection list Array.from(collectionList.children).forEach((item, index) => { if (index >= itemsToShow) { item.style.display = 'none'; } }); // When the "Load More" button is clicked, show the next `itemsToAdd` items loadMoreButton.addEventListener('click', () => { itemsToShow += itemsToAdd; // Increase the number of items to show by the value of the "show" attribute each time const itemsToShowNext = Array.from(collectionList.children).filter((item, index) => { return (index >= itemsShown && index < itemsShown + itemsToAdd); }); itemsToShowNext.forEach(item => { item.style.display = 'block'; }); itemsShown += itemsToAdd; if (itemsShown >= collectionList.children.length) { loadMoreButton.style.display = 'none'; } }); </script>  <script> var swiper = new Swiper("#swiper", { spaceBetween: 30, centeredSlides: true, autoHeight: true, pagination: { el: ".framework_swiper-pagination", clickable: true, }, }); </script> <script> $(document).ready(function() { // For 'leaders_item' collection // Initially hide all collection items except the first 6 $('.leaders_item.w-dyn-item').slice(6).hide(); // On clicking the 'See More' button for 'leaders_item' $('#see-more-button').click(function(e) { e.preventDefault(); $('.leaders_item.w-dyn-item').slice(6).slideDown(); $(this).hide(); }); // For 'logo_item' collection // Initially hide all collection items except the first 10 const logoItems = $('.logo_item.w-dyn-item'); logoItems.slice(10).hide(); // Check if there are more than 10 items, if not, hide the 'See More' button if (logoItems.length <= 10) { $('#see-more-logos').hide(); } // On clicking the 'See More' button for 'logo_item' $('#see-more-logos').click(function(e) { e.preventDefault(); logoItems.slice(10).slideDown(); $(this).hide(); }); }); // hide see more logos if less than 10 var logoCount = document.querySelector('.logo-see-more .w-dyn-items').childElementCount; if(logoCount < 10) { document.querySelector('.see-more-logo-btn').style.display = "none";} </script> <script src="https://tools.refokus.com/cms-filter/bundle.v1.5.0.js"></script> <script> const elementWithSR = document.querySelector('div[sr]'); const elementWithSR2 = document.querySelector('div[sr2]'); const elementWithSR3 = document.querySelector('div[sr3]'); let currency; async function fetchCurrencyData() { try { const srValue = elementWithSR.getAttribute('sr'); const countryCodeResponse = await fetch('https://ip2c.org/s'); if (!countryCodeResponse.ok) { throw new Error('Failed to fetch country code'); } const countryCodeData = await countryCodeResponse.text(); const countryCode = countryCodeData.split(';')[1]; const currencyResponse = await fetch('https://xwvd-iuut-cgej.f2.xano.io/api:xQ0_YBHQ/GetCurrencyStripe', { method: 'POST', headers: { 'Content-Type': 'application/json' }, body: JSON.stringify({ 'countryCode': countryCode, 'link': srValue }) }); if (!currencyResponse.ok) { throw new Error('Failed to fetch currency data'); } const currencyData = await currencyResponse.json(); if (typeof currencyData.price === 'number') { const formattedPrice = new Intl.NumberFormat().format(currencyData.price); const price = currencyData.currencySymbols + " " +formattedPrice; elementWithSR.textContent = price elementWithSR2.textContent = price elementWithSR3.textContent = price } else { console.log('Invalid price in GetCurrencyStripe response'); } } catch (error) { console.error('Error:', error); } } if (elementWithSR) { fetchCurrencyData(); } </script> <script src="https://hubspotonwebflow.com/assets/js/form-124.js" type="text/javascript" integrity="sha384-bjyNIOqAKScdeQ3THsDZLGagNN56B4X2Auu9YZIGu+tA/PlggMk4jbWruG/P6zYj" crossorigin="anonymous"></script></body></html>