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class="yad-mob-banner-ad-b wp-block-the-wrap-ad"></div> <div class="yad-dsk-banner-ad-g wp-block-the-wrap-ad"></div> <div id="primary" class="content-area"> <main id="main" class="site-main"> <article> <header class="entry-header entry-header--single container container--content has-global-padding"> <h1 class="wp-block-post-title">Meta’s Threads Crosses 90 Million Signups in 4 Days</h1> <p class="wp-block-the-wrap-subhed">The latest Twitter competitor launched on Wednesday</p> <figure class="wp-block-post-featured-image"><img width="990" height="557" src="https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/07/threads-logo.jpg?fit=990%2C557&ssl=1" class="attachment-the-wrap-theme-content-max size-the-wrap-theme-content-max wp-post-image" alt="Threads logo" style="object-fit:cover;" decoding="async" fetchpriority="high" srcset="https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/07/threads-logo.jpg?w=1200&ssl=1 1200w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/07/threads-logo.jpg?resize=300%2C169&ssl=1 300w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/07/threads-logo.jpg?resize=1024%2C576&ssl=1 1024w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/07/threads-logo.jpg?resize=768%2C432&ssl=1 768w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/07/threads-logo.jpg?resize=320%2C180&ssl=1 320w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/07/threads-logo.jpg?resize=640%2C360&ssl=1 640w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/07/threads-logo.jpg?resize=380%2C214&ssl=1 380w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/07/threads-logo.jpg?resize=760%2C428&ssl=1 760w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/07/threads-logo.jpg?resize=394%2C222&ssl=1 394w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/07/threads-logo.jpg?resize=788%2C444&ssl=1 788w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/07/threads-logo.jpg?resize=778%2C438&ssl=1 778w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/07/threads-logo.jpg?resize=976%2C549&ssl=1 976w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/07/threads-logo.jpg?resize=990%2C557&ssl=1 990w" sizes="(max-width: 990px) 100vw, 990px" data-portal-copyright="TheWrap" data-has-syndication-rights="1"><figcaption>Threads logo</figcaption></figure> </header> <div class="content-wrapper--with-more-from"> <div class="content-wrapper content-wrapper--has-sidebar content-wrapper--content-max"> <div class="content-area"> <div class="entry-info wp-block-template-part"><div style="" class="wp-block-post-author" id=""><a href="https://www.thewrap.com/author/dessi-gomez/" title="Posts by Dessi Gomez" class="author url fn" rel="author">Dessi Gomez</a></div> <div class="wp-block-post-date"><time datetime="2023-07-08T17:56:11-07:00">July 8, 2023 @ 5:56 PM</time></div> <div class="entry-info__social wp-block-template-part"> <nav aria-label="Social Media" class="social-share"> <h2 id="social-share-nav-heading" class="screen-reader-only">Share on Social Media</h2> <ul role="list" aria-labelledby="social-share-nav-heading" class="social-share__social-accounts"> <li><a href="https://www.facebook.com/sharer.php?u%20=%20https://www.thewrap.com/meta-threads-90-million-signups-four-days/" class="wp-block-the-wrap-social-link"> <svg aria-hidden="true" focusable="false" width="8.06" height="14"><use href="#am-symbol-facebook"></use></svg> <span class="screen-reader-text">Share on Facebook</span> </a> </li> <li><a href="https://twitter.com/share?url%20=%20https://www.thewrap.com/meta-threads-90-million-signups-four-days/" class="wp-block-the-wrap-social-link"> <svg aria-hidden="true" focusable="false" width="14" height="11.81"><use href="#am-symbol-twitter"></use></svg> <span class="screen-reader-text">Share on X (formerly Twitter)</span> </a> </li> <li><a href="https://www.linkedin.com/shareArticle?mini%20=%20true&url%20=%20https://www.thewrap.com/meta-threads-90-million-signups-four-days/" class="wp-block-the-wrap-social-link"> <svg aria-hidden="true" focusable="false" width="14" height="14"><use href="#am-symbol-linkedin"></use></svg> <span class="screen-reader-text">Share on LinkedIn</span> </a> </li> <li><a href="mailto:?body%20=%20https://www.thewrap.com/meta-threads-90-million-signups-four-days/&subject%20=%20Meta’s%20Threads%20Crosses%2090%20Million%20Signups%20in%204%20Days" class="wp-block-the-wrap-social-link"> <svg aria-hidden="true" focusable="false" width="14" height="10"><use href="#am-symbol-email"></use></svg> <span class="screen-reader-text">Share on Email</span> </a> </li> </ul> </nav> </div> </div> <div class="entry-content container container--entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow"> <p>Meta’s Threads App has reached 90 million signups in the four days since it launched.</p> <p>In sheer numbers it’s a huge success for the app, which so far is experiencing an exponential increase in demand. The site <a href="https://www.nytimes.com/2023/07/06/technology/threads-downloads-twitter.html">had 30 million users on Thursday</a>, a number which has tripled less than 2 days later and can <a href="https://www.searchenginejournal.com/threads-instagram-app/490812/">be verified by the numerical badges displayed on user acounts</a>; those numbers are assigned in the order someone joined, with Meta CEO Mark Zuckerberg being user #1.</p> <div class="yad-mob-box-ad-a wp-block-the-wrap-ad--inline wp-block-the-wrap-ad"></div> <p>But Threads, just one of the many new apps to compete directly with Twitter, has a huge advantage over other would-be Twitter killers: An existing infrastructure that can handle demand.</p> <div class="yad-dsk-box-ad-e wp-block-the-wrap-ad--inline wp-block-the-wrap-ad"></div> <p>Currently Threads is essentially an offshoot of Instagram. Indeed, the only way to sign up at the moment is download the app and sign in with your Instagram login. Threads then exports your contacts and profile to create a Threads profile. This function also expedites finding friends and followers on Threads with a “request all” option.</p> <p>But as a result it’s unclear how many of the app’s users are emigres from Twitter and how many are Instagram users simply trying out the new feature.</p> <div class="wp-block-the-wrap-read-more"> <div class="the-wrap-read-more__container"> <a class="the-wrap-read-more__image" href="https://www.thewrap.com/meta-threads-risks-opportunities/"> <img decoding="async" width="300" height="169" src="https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/07/big-technology-zuckerberg-threads-6e58e030-f124-4d48-a584-63c8e2da512d_1200x675.jpg?fit=300%2C169&ssl=1" class="attachment-medium size-medium" alt="Mark Zuckerberg" srcset="https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/07/big-technology-zuckerberg-threads-6e58e030-f124-4d48-a584-63c8e2da512d_1200x675.jpg?w=1200&ssl=1 1200w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/07/big-technology-zuckerberg-threads-6e58e030-f124-4d48-a584-63c8e2da512d_1200x675.jpg?resize=300%2C169&ssl=1 300w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/07/big-technology-zuckerberg-threads-6e58e030-f124-4d48-a584-63c8e2da512d_1200x675.jpg?resize=1024%2C576&ssl=1 1024w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/07/big-technology-zuckerberg-threads-6e58e030-f124-4d48-a584-63c8e2da512d_1200x675.jpg?resize=768%2C432&ssl=1 768w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/07/big-technology-zuckerberg-threads-6e58e030-f124-4d48-a584-63c8e2da512d_1200x675.jpg?resize=320%2C180&ssl=1 320w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/07/big-technology-zuckerberg-threads-6e58e030-f124-4d48-a584-63c8e2da512d_1200x675.jpg?resize=640%2C360&ssl=1 640w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/07/big-technology-zuckerberg-threads-6e58e030-f124-4d48-a584-63c8e2da512d_1200x675.jpg?resize=380%2C214&ssl=1 380w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/07/big-technology-zuckerberg-threads-6e58e030-f124-4d48-a584-63c8e2da512d_1200x675.jpg?resize=760%2C428&ssl=1 760w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/07/big-technology-zuckerberg-threads-6e58e030-f124-4d48-a584-63c8e2da512d_1200x675.jpg?resize=394%2C222&ssl=1 394w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/07/big-technology-zuckerberg-threads-6e58e030-f124-4d48-a584-63c8e2da512d_1200x675.jpg?resize=788%2C444&ssl=1 788w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/07/big-technology-zuckerberg-threads-6e58e030-f124-4d48-a584-63c8e2da512d_1200x675.jpg?resize=778%2C438&ssl=1 778w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/07/big-technology-zuckerberg-threads-6e58e030-f124-4d48-a584-63c8e2da512d_1200x675.jpg?resize=976%2C549&ssl=1 976w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/07/big-technology-zuckerberg-threads-6e58e030-f124-4d48-a584-63c8e2da512d_1200x675.jpg?resize=990%2C557&ssl=1 990w" sizes="(max-width: 300px) 100vw, 300px" data-portal-copyright="TheWrap" data-has-syndication-rights="1"> </a> <div class="the-wrap-read-more__headline"> <strong>Read Next</strong><br> <a href="https://www.thewrap.com/meta-threads-risks-opportunities/">With Threads, Meta Has Plenty of Opportunity and Underappreciated Risk</a> </div> </div> </div> <p>On Friday, Instagram head Adam Mosseri <a href="https://www.thewrap.com/threads-replace-twitter-goal-adam-mosseri-instagram/">claimed that Meta is not aiming to overtake Twitter</a> with Threads, but rather to “create a public square for communities on Instagram that never really embraced Twitter and for communities on Twitter (and other platforms) that are interested in a less angry place for conversations, but not all of Twitter.”</p> <p>“Politics and hard news are inevitably going to show up on Threds – they have on Instagram as well to some extent,” Mosseri added. “But we’re not doing to do anything to encourage those verticals.”</p> <div class="yad-mob-box-ad-b wp-block-the-wrap-ad--inline wp-block-the-wrap-ad"></div> <p>The new Meta app gained 2 million users within the first two hours of its debut Wednesday, a day earlier than the advertised launch date. Signups climbed to ten million within seven hours, and 30 million the next morning. By Friday, 70 million users had signed up for Threads.</p> <div class="yad-dsk-box-ad-f wp-block-the-wrap-ad--inline wp-block-the-wrap-ad"></div> <div class="wp-block-the-wrap-read-more"> <div class="the-wrap-read-more__container"> <a class="the-wrap-read-more__image" href="https://www.thewrap.com/twitter-meta-threads-intellectual-theft-trade-secrets-legal-action/"> <img loading="lazy" decoding="async" width="300" height="169" src="https://i0.wp.com/www.thewrap.com/wp-content/uploads/2022/11/Meta-e1667774449219.jpg?fit=300%2C169&ssl=1" class="attachment-medium size-medium" alt="Meta" srcset="https://i0.wp.com/www.thewrap.com/wp-content/uploads/2022/11/Meta-e1667774449219.jpg?w=1200&ssl=1 1200w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2022/11/Meta-e1667774449219.jpg?resize=300%2C169&ssl=1 300w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2022/11/Meta-e1667774449219.jpg?resize=1024%2C576&ssl=1 1024w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2022/11/Meta-e1667774449219.jpg?resize=768%2C432&ssl=1 768w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2022/11/Meta-e1667774449219.jpg?resize=298%2C168&ssl=1 298w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2022/11/Meta-e1667774449219.jpg?resize=936%2C527&ssl=1 936w" sizes="(max-width: 300px) 100vw, 300px" data-portal-copyright="TheWrap" data-has-syndication-rights="1"> </a> <div class="the-wrap-read-more__headline"> <strong>Read Next</strong><br> <a href="https://www.thewrap.com/twitter-meta-threads-intellectual-theft-trade-secrets-legal-action/">Twitter Accuses Meta of ‘Willful and Unlawful’ Intellectual Theft After Threads Launch, Threatens Legal Action</a> </div> </div> </div> <p>In a video posted to Instagram, Mark Zuckerberg described Threads as “an open and friendly public space for conversation.” </p> <p>“It takes the best parts of the Instagram experience and creates a whole new app around text, ideas, and sharing what’s on your mind.”</p> <p>Twitter threatened legal action Thursday against what it sees as a “copycat” platform, with Elon Musk tweeting “Competition is fine, cheating is not.”</p> <div class="wp-block-the-wrap-read-more"> <div class="the-wrap-read-more__container"> <a class="the-wrap-read-more__image" href="https://www.thewrap.com/facebook-referral-traffic-media-publishers/"> <img loading="lazy" decoding="async" width="300" height="169" src="https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/06/063023-Facebook-and-media-breakup-Artwork.jpg?fit=300%2C169&ssl=1" class="attachment-medium size-medium" alt="Facebook is failing media art by Christopher Smith / TheWrap" srcset="https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/06/063023-Facebook-and-media-breakup-Artwork.jpg?w=1200&ssl=1 1200w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/06/063023-Facebook-and-media-breakup-Artwork.jpg?resize=300%2C169&ssl=1 300w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/06/063023-Facebook-and-media-breakup-Artwork.jpg?resize=1024%2C576&ssl=1 1024w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/06/063023-Facebook-and-media-breakup-Artwork.jpg?resize=768%2C432&ssl=1 768w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/06/063023-Facebook-and-media-breakup-Artwork.jpg?resize=320%2C180&ssl=1 320w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/06/063023-Facebook-and-media-breakup-Artwork.jpg?resize=640%2C360&ssl=1 640w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/06/063023-Facebook-and-media-breakup-Artwork.jpg?resize=380%2C214&ssl=1 380w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/06/063023-Facebook-and-media-breakup-Artwork.jpg?resize=760%2C428&ssl=1 760w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/06/063023-Facebook-and-media-breakup-Artwork.jpg?resize=394%2C222&ssl=1 394w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/06/063023-Facebook-and-media-breakup-Artwork.jpg?resize=788%2C444&ssl=1 788w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/06/063023-Facebook-and-media-breakup-Artwork.jpg?resize=778%2C438&ssl=1 778w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/06/063023-Facebook-and-media-breakup-Artwork.jpg?resize=976%2C549&ssl=1 976w, https://i0.wp.com/www.thewrap.com/wp-content/uploads/2023/06/063023-Facebook-and-media-breakup-Artwork.jpg?resize=990%2C557&ssl=1 990w" sizes="(max-width: 300px) 100vw, 300px" data-portal-copyright="TheWrap" data-has-syndication-rights="1"> </a> <div class="the-wrap-read-more__headline"> <strong>Read Next</strong><br> <a href="https://www.thewrap.com/facebook-referral-traffic-media-publishers/">‘The End of an Era': Facebook’s Final Days of Partnership With News Media Are Here</a> </div> </div> </div> <p></p> <div class="yad-mob-box-ad-c wp-block-the-wrap-ad--inline wp-block-the-wrap-ad"></div> </div><script type="text/javascript"> if (!window.Zephr) window.Zephr = {}; 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