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<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8" data-next-head=""/><meta name="viewport" content="width=device-width" data-next-head=""/><title data-next-head="">Product announcement - Salesforce Pardot Integration</title><link rel="apple-touch-icon" sizes="152x152" href="/favicon/apple-touch-icon.png" data-next-head=""/><link rel="icon" type="image/png" sizes="32x32" href="/favicon/favicon-32x32.png" data-next-head=""/><link rel="icon" type="image/png" sizes="16x16" href="/favicon/favicon-16x16.png" data-next-head=""/><link rel="manifest" href="/favicon/site.webmanifest" data-next-head=""/><link rel="mask-icon" href="/favicon/safari-pinned-tab.svg" color="#5bbad5" data-next-head=""/><meta name="msapplication-TileColor" content="#00aba9" data-next-head=""/><meta name="theme-color" content="#ffffff" data-next-head=""/><meta name="description" content="Delight your prospects with interactive product demo software. Embed your product on your website, share in the sales cycle, and send in email campaigns." data-next-head=""/><meta name="image" content="https://cdn.sanity.io/images/8czhh5u2/production/25621d90528c66ef2afdac6eb43eb5e3bad0065d-2000x979.png?fit=max&auto=format" data-next-head=""/><script id="schema-org" type="application/ld+json" data-next-head="">{"@context":"https://schema.org","@type":"Organization","name":"Navattic","url":"https://www.navattic.com","logo":"https://www.navattic.com/img/icon.png"}</script><script id="schema-org-webpage" type="application/ld+json" data-next-head="">{"@context":"https://schema.org","@type":"WebPage","url":"https://www.navattic.com","inLanguage":"en","mainEntityOfPage":"https://www.navattic.com","description":"Delight your prospects with interactive product demo software. Embed your product on your website, share in the sales cycle, and send in email campaigns.","name":"Interactive Product Demo Software That Delights","author":{"@type":"Organization","name":"Navattic"},"copyrightHolder":{"@type":"Organization","name":"Navattic"},"copyrightYear":2024,"creator":{"@type":"Organization","name":"Navattic"},"publisher":{"@type":"Organization","name":"Navattic"},"datePublished":"2019-01-18T10:30:00+01:00","image":{"@type":"ImageObject","url":"https://cdn.sanity.io/images/8czhh5u2/production/25621d90528c66ef2afdac6eb43eb5e3bad0065d-2000x979.png?fit=max&auto=format"}}</script><meta property="og:url" content="https://www.navattic.com/product-announcements/salesforce-pardot-integration" data-next-head=""/><meta property="og:type" content="website" data-next-head=""/><meta property="og:title" content="Product announcement - Salesforce Pardot Integration" data-next-head=""/><meta property="og:description" content="Delight your prospects with interactive product demo software. 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Announcements</a><div class="h-[20px] w-[1px] bg-white"></div><a href="/product-announcements/salesforce-pardot-integration"><span class="text-white">New feature</span></a></div></section></div><div class="pt-14 pb-32 max-w-4xl mx-auto"><h2 class="font-semibold text-royal-light text-4xl mb-10">Salesforce Pardot Integration</h2><img alt="Salesforce Pardot Integration" loading="lazy" width="2000" height="979" decoding="async" data-nimg="1" class="relative border rounded-xl col-span-full col-start-2 mb-5 w-full" style="color:transparent" srcSet="https://cdn.sanity.io/images/8czhh5u2/production/25621d90528c66ef2afdac6eb43eb5e3bad0065d-2000x979.png?w=2000&auto=format 1x, https://cdn.sanity.io/images/8czhh5u2/production/25621d90528c66ef2afdac6eb43eb5e3bad0065d-2000x979.png?w=2000&auto=format 2x" src="https://cdn.sanity.io/images/8czhh5u2/production/25621d90528c66ef2afdac6eb43eb5e3bad0065d-2000x979.png?w=2000&auto=format"/><div class="mt-10 flex flex-col sm:flex-row"><div class="font-normal flex-1 mt-10 sm:mt-0 max-w-3xl"><div class="product-announcement-styles_markdown__SkNPt"><p>For many Sales and Marketing teams, Salesforce Pardot is the tool choice for running Account Based Marketing operations. Salesforce Pardot is tightly integrated with Salesforce CRM and allows GTM teams to get a comprehensive picture of the activity of their customers and leads. Salesforce Pardot is often used for email drip campaigns, lead scoring and grading, and generating personalized content to create tailored experiences for leads.</p><p>Customers can now send their Navattic engagement data directly into Salesforce Pardot. This opens the door to a large number of automated workflows to power your GTM operations:</p><ul><li>When a high intent lead completes a interactive demo, add them to a personalized drip campaign tailored to their product interests.</li><li>When a low intent lead views a demo, add them to a lead nurturing campaign.</li><li>Use Navattic engagement data to generate a Pardot lead score.<br/></li></ul><p><a href="mailto:team@navattic.com?subject=Enable Pardot Integration">Reach out</a> to enable the Pardot Integration in your workspace.</p></div></div></div></div></main></div><nav class="bg-white text-sm border-t border-slate-100 text-[#363D4E]"><div class="mx-auto px-5 md:px-0 pt-8 lg:pt-14 pb-10 md:pb-20 md:flex container"><div class="lg:flex-none flex-2 flex flex-wrap gap-20 md:gap-36"><div class="flex-1 lg:flex-none mb-16"><div class="font-medium text-black ">Product</div><a class="inline-block -mx-1 px-1 mt-3 whitespace-nowrap" href="/product-demos">Product demos</a><br/><a class="inline-block -mx-1 px-1 mt-3 whitespace-nowrap" href="/engage">Engage</a><br/><a class="inline-block -mx-1 px-1 mt-3 whitespace-nowrap" href="/integrations">Integrations</a><br/></div><div class="flex-1 lg:flex-none mb-16"><div class="font-medium text-black ">Customers</div><a class="inline-block -mx-1 px-1 mt-3 whitespace-nowrap" href="/customers">Highlights</a><br/><a class="inline-block -mx-1 px-1 mt-3 whitespace-nowrap" href="/showcase">Showcase</a><br/></div><div class="flex-1 lg:flex-none mb-16"><div class="font-medium text-black ">Company</div><a class="inline-block -mx-1 px-1 mt-3 whitespace-nowrap" href="/careers">Careers</a><br/><a class="inline-block -mx-1 px-1 mt-3 whitespace-nowrap" href="/contact">Contact</a><br/><a class="inline-block -mx-1 px-1 mt-3 whitespace-nowrap" href="/security">Security</a><br/></div><div class="flex-1 lg:flex-none mb-16"><div class="font-medium text-black ">Resources</div><a class="inline-block -mx-1 px-1 mt-3 whitespace-nowrap" href="/blog">Blog</a><br/><a class="inline-block -mx-1 px-1 mt-3 whitespace-nowrap" href="/offer/newsletter">Buyer First Bites Newsletter</a><br/><a class="inline-block -mx-1 px-1 mt-3 whitespace-nowrap" href="/product-announcements">Product announcements</a><br/><a href="https://listen.casted.us/public/174/Revenue-on-the-Rocks-e2c6af77" target="_blank" class="inline-block -mx-1 px-1 mt-3 whitespace-nowrap">Podcast</a><br/><a class="inline-block -mx-1 px-1 mt-3 whitespace-nowrap" href="/demo-consultants">Demo consultants</a><br/><a class="inline-block -mx-1 px-1 mt-3 whitespace-nowrap" href="/report/state-of-the-interactive-product-demo-2024">State of the Interactive Demo</a><br/></div></div></div></nav><footer class="bg-slate-50 w-full flex justify-between border-neutral-300/10 border-t"><div class="container px-5 md:px-0 my-5 py-3 flex flex-col gap-y-2 lg:flex-row justify-between w-full marker:items-center text-[12px] leading-[18px]"><div class="flex flex-wrap justify-between items-center gap-10 whitespace-nowrap"><a class="-mx-1 px-1" href="https://trust.navattic.com">Trust Center</a><a class="-mx-1 px-1" href="/legal/terms">Terms of Use</a><a class="-mx-1 px-1" href="/legal/privacy">Privacy Policy</a><a class="-mx-1 px-1" href="/legal/data-processing-agreement">DPA</a></div><div class="flex items-center text-neutral-300">漏 2024 Navattic, Inc.</div></div></footer></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"preview":false,"data":{"productAnnouncement":{"documentationLink":null,"_id":"a639d743-67c4-44ae-ad24-0ef3b947d5d7","title":"Salesforce Pardot Integration","slug":"salesforce-pardot-integration","picture":{"asset":{"_ref":"image-25621d90528c66ef2afdac6eb43eb5e3bad0065d-2000x979-png","_type":"reference"},"_type":"image"},"body":[{"children":[{"_type":"span","marks":[],"text":"For many Sales and Marketing teams, Salesforce Pardot is the tool choice for running Account Based Marketing operations. 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